Startup Diaries

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Is Tesla's Full Self-Driving About to Replace Uber Drivers? May 30, 2024

In this episode I'm diving into a game-changing topic that's set to shake up the ride-sharing industry. Tesla's Full Self-Driving technology is advancing rapidly, and many are wondering: could this be the end for Uber drivers as we know it? We'll explore the latest developments in Tesla's self-driving capabilities and discuss what this means for Uber and the future of ride-sharing. The big question... Is Tesla's innovation is about to revolutionize the way we think about transportation!

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Mr Beast Signs $100 Million Deal With Amazon May 27, 2024

In this episode I break down Mr Beast's latest deal with Amazon that is being reported as worth up to $US100 million dollars. The big question is, what is Mr Beast's motive?

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Who's The Real Winner? Joe Rogan Signs New Spotify Deal Worth $250 Million May 02, 2024

In this episode I break down Joe Rogan latest deal with Spotify that is being reported as worth up to $250 million dollars. The big question is, who's the real winner?

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Louis Phillips: "I Would Never Go Into Business With a Friend Again" & How To Create Viral Content On Repeat Apr 03, 2024

In this episode I interview Louis Phillips. We discuss Louis journey from a million dollar business success at the age of 22, to becoming one of Australia's top creators with over 300k followers, and the full circle moment launching a brand new startup. We discuss the lessons Louis learnt from a bad business breakup, his formula for viral content creation, and how he managed over 3000 signups for his new app in under one week.

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Learn Series: Raising Money - Understanding The Pro's, Con's & Responsibilities Jan 31, 2024

On this week's Episode of Startup Diaries, Michael Bronfman join the podcast to provide a masterclass on raising money for your startup. We cover everything from understanding if an equity partnership is right for you, to understanding valuations and the first steps to make when trying to raise money for your startup.

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Frank Greeff: From "I Owed My Parents 1 Million Dollars" To A 180 Million Dollar Exit Jan 22, 2024

In this episode I interview Frank Greeff. We discuss Frank's journey from bootstrapping a real estate tech startup to a successful exit selling for 180 million dollars. This episode covers the wisdom collected and lessons learnt along the way.

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Learn Series: Raising Money - Understanding Equity Partnerships, Valuations & Raising Money Jan 11, 2024

On this week's Episode of Startup Diaries, Michael Bronfman join the podcast to provide a masterclass on raising money for your startup. We cover everything from understanding if an equity partnership is right for you, to understanding valuations and the first steps to take when trying to raise money for your startup.

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Sabri Suby: "Marrying My Wife Changed Everything" & Your Partners Role In Your Failure Dec 22, 2023

If you enjoy this conversations, I recommend you check out my first conversations with Sabri which was more focused on growing a business and marketing.

00:00 - Breaking The Mindset of Being Poor

10:58 - The Challenge of Balancing Business and Personal Life

21:02 - Overcoming Early Business Struggles

30:21 - The Impact of Choosing the Right Life Partner

39:58 - Maintaining Effective Communication in Relationships

48:57 - Attracting Talent: Balancing Compensation and Culture

57:47 - The Future of Business with AI

01:04:16 - Adapting to Technological Changes in Business

01:10:28 - Sabri's Investing Philosophy

01:20:40 - Closing Thoughts and Future Perspectives

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Learn: Google's Playbook: Turning Data into Business Breakthroughs Nov 21, 2023

In this episode of Startup Diaries, Kyle shares the mic with Laura Parr. Laura is the Senior Strategy and Insights Manager at Google. Her work includes through market research, strategic analysis and analytical modelling, translating data into actionable insights and crafting narratives that drive better decision making and business outcomes. This episode unpacks the frameworks used at Google to transform data into compelling insights to make better business decisions.

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Diary: KX Pilates Founder - From 20k Debt to 50+ Million Oct 10, 2023

In this episode of Startup Diaries, Kyle shares the mic with Aaron Smith. Aaron is an award-winning fitness innovator and entrepreneur and also the founder of Pilates franchise KX Pilates. With now over 110 locations globally, Aaron shares his startup story from starting 20k in debt, to now generating over 20 million dollars in revenue. In this episode Kyle & Aaron discuss how KX Pilates launched, what went well, what didn't and how they have grown to 110 location globally.

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Lesson: How To Grow Your Business With No Money with Nick Bell Oct 05, 2023

Nick Bell shares how to grow your business with no working capital behind you.

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Diary: How Cheating Death Helped Tristan Sternson Build a Multi-Million Dollar Tech Startup Oct 04, 2023

In this episode of Startup Diaries, Kyle shares the mic with Tristan Sternson. Tristan has a unique story, experiencing a near death experience which fuelled him to reach his potential in life. Tristan is an Australian tech industry pioneer and CEO of multi-award-winning company, ARQ Group. ARQ is one of Australia’s leading providers of digital and tech services, with a client base spanning Government, enterprise organisations, with more than half of Australia’s top 20 ASX-listed companies.

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Diary: South St - "This year has been my hardest in business" Sep 25, 2023

In this episode of Startup Diaries, Kyle shares the mic with Harley Booth. Harley is the founder of South St the label, building it into a multi million dollar fashion label with stores at Chadstone shopping centre, pacific fair and now London. In this episode, Kyle & Harley discuss the companies growth, the challenges that come from launching a retail store internationally, and life as a parent running a business.

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Lesson: The Number One Reason Why Your Business Isn't Growing Aug 31, 2023

Tobi Pearce, the Co-Founder of SWEAT reveals the number one reason why business's struggle to grow through his own experience in a high growth startup.

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Lesson: Why Gary Vee’s Marketing Tactics are Wrong Aug 24, 2023

Find out why Mark Ritson, brand founder and a consultant for some of the most recognised brands think that Gary Vee's marketing tactics are wrong and why education is crucial to proper marketing leverage.

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Lesson: Advice For Making Your First $1,000,000 Aug 17, 2023

Lisandro and Benn, explain the evolution of Elite Eleven and the break through they had once they expanded into women's apparel. They deep dive into their secrets to success, including advice for someone wanting to make their first $1,000,000 in business.

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Lesson: The No Ego Approach to Success Aug 10, 2023

Today's lesson is with Gee'd Up Co on their no ego approach to building success. The streetwear brand has grown at an unprecedented rate and is now considered the largest streetwear brand in Australia.

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Diary: Funday Sweets - How Daniel Turned Confectionaries Biggest problem Into a Multi Million Dollar Business Aug 08, 2023

In this episode of Startup Diaries, Kyle explores the inception and growth of Funday Sweets. Founder, Daniel Kitay delves into his personal journey, the challenges of creating a healthier lolly alternative, and the brand's evolution amidst the COVID era. From humble beginnings to managing teams across the globe, this episode unpicks the determination behind Funday Sweets' success.

[00:00 - 05:00] Introduction to the podcast and the founder's first encounter with Funday Sweets.

[05:01 - 10:00] The founder's professional background, the inspiration behind starting Funday Sweets, and the challenges faced in the initial stages.

[10:01 - 15:00] The importance of a strong online presence and the creation of the Funday Sweets website.

[15:01 - 20:00] The founder's perspective on making strategic decisions for the business, even if they come at a short-term cost.

[20:01 - 25:00] The growth of Funday Sweets, challenges of scaling, managing remote teams, and the importance of having adequate stock to meet customer demands.

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Lesson: How to launch a business with $0 Aug 03, 2023

Join Kyle on Startup Diaries as he sits down with Sabri Suby discussing how he launched King Kong with $0.

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Lesson: The Formula for Scaling to 9 Figures Jul 27, 2023

Join Kyle on Startup Diaries as he unpicks the formula of scaling to 9 figures with Frank Body Founder Jess Hatzis.

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Diary: How July Transformed a Boring Category (Luggage) Into a 22 Million Dollar Gold Mine Jul 24, 2023

On this week's episode of Startup Diaries Kyle sits down with Athan Didaskalou co-founder of July, a brand that has revolutionised travel with innovative luggage products. He and his business partner, Richard, have combined their unique strengths to create a brand that resonates with their customers.

We delve into the journey of a start-up that has brought a fresh wave of innovation to an industry that was in dire need of it.

This episode provides valuable insights into the journey of a start-up, the importance of innovation, and the role of customer experience in building a successful brand.

1:00 - The start-up story, how the idea came about, and the dynamics between Ethan and his co-founder, Richard. How having different strengths complement business partners.

13:00 - The importance of fashion and colour in their product design. How fashion trends and personal style can influence travel accessories and outfits.

44:00 - The value of mentorship and learning from others. The importance of testing strategies, learning from experiences, and seeking advice from others.

16:00 - The challenges faced in the early days of the start-up, including funding and product launch strategies.

35:00 - The importance of every customer touchpoint in building trust with the brand. The role of customer service and the need to invest in customer experience.

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Learn: Scaling Success - Supercharging Your Business from 20k to 100k Months Jul 12, 2023

On this week's Episode of Startup Diaries, Clay and Nathan from Sway digital sit down with Kyle to discuss the art of scaling ecommerce brands from 20k to 100k months.

Produced by Pivotal Conversations Edited by Pivotal Conversations

01:20 - Where to Start?!

07:26 - The Ad Equation

17:34 - How to Scale Ad Spend and Stock On Hand Simultaneously

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Lesson: Nick Bell - Decisive Moves: Mastering Tough Decisions in a Blink Jul 06, 2023

Join Kyle on Startup Diaries as he interviews the extraordinary Nick Bell, Founder of First Page, Removify, and so much more! Get ready for a deep dive into Nick's insights on profitability strategies, cash flow management, fostering a thriving company culture, attracting top talent, making tough decisions, unraveling the world of cryptocurrency, and more!

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Learn: The Conversion Code - Proven Strategies to Multiply Your Sales Jul 05, 2023

On this week's Episode of Startup Diaries, Kyle sits down with Clay and Nathan to chat about all things ecommerce, customer psychology, how to ensure your customer experience is fluent and how to maximise your website for conversions.

Produced by Pivotal Conversations Edited by Pivotal Conversations

01:05 - The Customer Phycology

05:50 - How Your Website Impacts Conversions

10:51 - Social Proof and the Part it Plays in the Customer Journey

17:01 - Hooking a Customer

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Lesson: Georgia Danos - Stand Out from the Crowd: Discover Your Unique Selling Point Jun 29, 2023

Meet Georgia, the inspiring entrepreneur who revolutionised the oral care industry with her innovative approach to toothpaste.

As the Founder of Gem, she saw a gap in the market for natural and effective toothpaste that looked good too.

Despite facing challenges, Georgia's strategic thinking and determination made her business thrive. She's a true inspiration to those who want to achieve success in their own ventures.

Watch her story now and get inspired to pursue your entrepreneurial dreams!

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Learn: Marketing Mastery 101 - How To Build Your Marketing Strategy From Scratch Jun 28, 2023

On this week's Episode of Startup Diaries, Kyle sits down with Clay and Nathan from Sway digital to chat everything marketing, building a digital presence and scaling ecommerce brands. The boys from Sway bring their experience in scaling brands past 200k months.

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01:40 - Keeping your marketing tactics up to date

03:30 - Getting your business off the ground

08:50 - Unique selling points

18:20 - Understanding the gaps in the market

25:09 - Understanding the numbers in your business

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Lesson: Danny Chiha - Skyrocket Your Business: Mastering Gross Margins Jun 15, 2023

Join us on Startup Diaries as Kyle interviews Danny Chiha, owner of Kelly Partner Northern Beaches accounting firm. Tune in for valuable insights on business structuring for long-term success, the drawbacks of sole trader & partnership models, the significance of long-term goal alignment, seeking professional advice, and more!

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Lesson: Blake Micola - Achieve More with Less: The Power of Delegating Tasks Jun 08, 2023

Join us on this week's thrilling installment of Startup Diaries as Kyle sits down with Blake Micola, the visionary Founder and Managing Director of GMS™ & GMS™ Creative. Blake unveils the raw challenges of startup growth, shares invaluable insights on how to navigate working full time in your business, reveals the first crucial hire every startup must make, exposes the truth about the future of social media, delves into the exciting future of advertising, and much, much more!

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Lesson: Amal Wakim - Unleash the Power of Data: Supercharge Your Business Growth Jun 01, 2023

Kyle sits down with Amal Wakim, Co-Founder and CEO of Equalution. Amal uncovers the secrets to scaling your business growth by harnessing the power of data-driven decisions!

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Lesson: Effie Kats - Skyrocket Your E-Commerce Profits with Social Media Mastery May 04, 2023

Effie Kats, the Founder of Effie Kats Official and Co-Founder of Bayse, has had the likes of Kendall and Kylie Jenner wearing her clothing regularly. Effie reveals how you can skyrocket your e-commerce profits with social media mastery!

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#72: Startup Diaries Private Networking Community? + April's 5 Key Takeaways May 01, 2023

On this week's Episode of Startup Diaries, Kyle reveals his 5 key takeaways from April and the Startup Diaries private networking community...

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Lesson: Bali Body Co-Founders - Advice For Aspiring Entrepreneurs & Tips For Starting Your Own Business Apr 27, 2023

Laura and Dave, the Co-Founders of Bali Body on their advice for aspiring entrepreneurs.

Listen to this lesson for some golden nuggets for starting your own business!

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Diary #72 Dalton Henshaw - From Burnout to Expansion: Growing from 0 to 42 Employees in Just 2 Years! Apr 26, 2023

On this week's Episode of Startup Diaries, Kyle sits down with Dalton Henshaw, Founder & Chief Executive Officer at BULLFROG.

Within 2 years, Dalton has grown his team to a remarkable 42 employees, most recently being awarded B and T Australia's 30 Under 30 Entrepreneur of the Year.

Produced by Pivotal Conversations

Edited by Pivotal Conversations

02:37 - The Importance of Self-Reflection and Acknowledging Moments of Impact

08:54 - Advice to Young Entrepreneurs - Focus on Doing Less BUT Better

13:46 - The Importance of Focus in Building a Successful Business

16:39 - Recognising Burnout and the Importance of Self-Care

24:41 - The Power of Seeking Help and Building a Support System

27:39 - Importance of Vulnerability in Building Connections and Trust

32:24 - Building a Brand During COVID - Lessons Learned

39:20 - The Power of a Clear Brand Message and Investing in People First

41:35 - The Story Behind the Name Bullfrog

44:45 - Creating a Vision, Values, and Framework for a Successful Business

52:43 - The Role of People in Driving Growth and Success in the Agency Industry

54:34 - Importance of Setting Clear Objectives and Values for Your Business

55:55 - Importance of Building a Great Team and Investing in Employee Growth

57:15 - Depth Over Distance: Building a Vision and Caring Deeply About It

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Lesson: Isaac John - Is AI Poised To Take Over? And Is Your Business Ready For The Future?... Apr 20, 2023

YKTR Founder, Isaac John, From NRL Player to Business Mogul, reveals the future of AI and if your business is ready for the future!

Listen To The Full Episode Here: https://open.spotify.com/episode/7u8eDMWk7Fk9O4r2b7dAF6?si=wi9r5mxBTuWR7W5OyfWCnQ

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#71 Elyse Collat: Tips to Learn BEFORE Launching Your Online Store Apr 17, 2023

Meet Elyse Collat: Ecommerce pro and pet adventure business Founder turned Head of Ecommerce at Thank You and Frank Green. Discover how her new venture, Wild Thing Ecommerce, simplifies the digital jungle for aspiring entrepreneurs!

Produced by Pivotal Conversations

Edited by Pivotal Conversations

05:11 - Leveraging Ecommerce Leadership for Business Growth

09:41 - Why Your Business Needs a Strong Ecommerce Team

14:09 - Unlocking Ecommerce Success for Your Business in Today's Market

22:32 - How to Discover the Perfect Niche for Your Brand

25:30 - The 4 Ps of Ecommerce: Problem, People, Product, Profit for Business Owners

34:12 - Captivating Your Audience and Establishing Unique Positioning for Your Brand

37:08 - Mastering Pricing Strategies for Higher Profits in Ecommerce

44:50 - Expert Tips on Pricing Strategies for Business Owners in Ecommerce

48:09 - Key Factors to Consider for Shipping Costs in Your Ecommerce Business

54:16 - Embracing Failure as a Business Owner in the Ecommerce World

58:39 - Essential Traits for Ecommerce Success

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Lesson: Mark Ritson On Which Marketing Tactics To Focus On In Your Startup Apr 13, 2023

Mark Ritson, the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more, on which marketing tactics to focus on in your startup.

Listen To The Full Episode Here: https://open.spotify.com/episode/1480LW2gAzlLd2nqnCtlaR?si=72nFdRpnSMuPYQ94yKJyJg

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Learn: Accounting Secret - How To Pay Less Taxes & Earn What You Want From Your Business Apr 12, 2023

On this week's Episode of Startup Diaries, Kyle sits down with Danny Chiha. Danny is the owner of accounting firm Kelly Partner Northern Beaches.

On today's episode, Danny and Kyle discuss the importance of proper business structuring for long-term success, the disadvantages of sole trader and partnership structures, the importance of considering long-term goals and seeking professional advice when making decisions and much more!

Produced by Pivotal Conversations

Edited by Pivotal Conversations

01:15 - Why a Great Accountant Matters

04:00 - Choosing the Right Business Entity: A Comprehensive Guide

11:22 - Business Structure & Planning Essentials for Entrepreneurs

13:03 - Safeguard Your Ideas: Intellectual Property Protection Tips

17:10 - Employee Motivation: Leverage Equity Incentives Effectively

21:20 - Building a Solid Business Model from Scratch

25:00 - Mastering Distributions, Personal Finance & Holding Companies

31:42 - Unleash Wealth Creation: Compound Interest & Mindset Secrets

35:55 - Key to Success: Optimal Business Structures for Operations & Wealth Building

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#70 Georgia Danos: Building Gem - How To Break Through When The Odds Are Stacked Against You Apr 10, 2023

Meet Georgia, the inspiring entrepreneur who revolutionised the oral care industry with her innovative approach to toothpaste.

As the Founder of Gem, she saw a gap in the market for natural and effective toothpaste that looked good too.

Despite facing challenges, Georgia's strategic thinking and determination made her business thrive. She's a true inspiration to those who want to achieve success in their own ventures.

Watch her story now and get inspired to pursue your entrepreneurial dreams!

Produced by Pivotal Conversations

Edited by Pivotal Conversations

00:45 - Gem's Origin Story: Breaking Into the Personal Care Industry

04:00 - Achieving Legitimacy and Credibility in a Competitive Market

00:05:31 - The Importance of Nailing Formulation and Packaging for Success

09:52 - Dominate the Competition: Key Strategies for Success

13:42 - Unit Economics Mastery: Boost Your Profits

19:17 - Picking the Winning Business Model for Growth

24:31 - Striking the Balance: Premium Quality Meets Accessibility

29:30 - Hire Smart: Know Your Business Inside Out

38:42 - Fuel Your Brand with Passion and Drive for Success

43:17 - Overcoming Scaling Challenges and Building a Powerful Leadership Team

51:52 - Embrace Your Achievements: Celebrating Growth and Progress

52:25 - Reflection and Perspective: Essential Tools for Long-Term Success

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Lesson: Elle Roseby On How To Create A Culture That Employees Love Apr 06, 2023

Elle Roseby, the Managing Director Of Country Road Group has played a huge role in Australia's fashion industry, working in organisations including, Myer, Sportsgirl and Supre. Elle Roseby is the epitome of a great leader. Someone who inspires, motivates, listens and truely cares.

Listen to Elle Roseby as she shares her perspective on leadership and whether it is a skill that can be learned. Gain insights and deeper understanding on this topic by tuning in to her lesson.

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Learn: Never Feel Uncertain Again - Making Budgeting & Forecasting Simple Apr 05, 2023

On this week's Episode of Startup Diaries, Kyle sits down with Danny Chiha. Danny is the owner of accounting firm Kelly Partner Northern Beaches.

On today's episode, Danny and Kyle discuss the importance of budgeting and forecasting for businesses. Learn about breaking down revenue, involving your team, forecasting expenses, and measuring marketing success.

Produced by Pivotal Conversations

Edited by Pivotal Conversations

00:00 - Intro: Why Budgeting & Forecasting Matter for Success

02:41 - Budgeting vs. Forecasting: Key Differences Explained

05:06 - Decoding Revenue & Essential Inputs for Growth

10:06 - Leakage & Efficiency: What You Need to Know

13:25 - How to Forecast Overhead Expenses & Operations

15:47 - Unlock Marketing Efficiency with Cost Analysis

21:03 - Marketing vs. Sales Metrics: Measuring the Right Way

21:47- Engaging Your Team in the Budgeting Process

25:01 - The Power of Leadership for Business Expansion

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#69 Amal Wakim: From Idea To Empire - How To Transform Your Idea Into Millions Apr 03, 2023

On this week's Episode of Startup Diaries, Kyle sits down with Amal Wakim, Co-Founder and CEO of Equalution.

Amal discusses how she turned an idea, once earning $240 a week into a multi-million dollar empire who is listed on the Forbes 30 Under 30.

Amal shares valuable insights on launching a successful business, the importance of data-driven decisions, introducing game-changing affordable solutions, navigating the idea-to-validation process, secrets to sustainable growth and the power of a strong social presence.

Produced by Pivotal Conversations

Edited by Pivotal Conversations

08:25 - Launching Your Business: Expert Tips for Success

11:22 - Leveraging Data-Driven Decisions for Business Growth

14:57 - Introducing Affordable Solutions: A Game Changer

18:36 - From Idea to MVP to Validation: The Complete Process

25:12 - Making Smarter Business Decisions through Data-Driven Insights

31:59 - Mastering Hiring and Employment for a Thriving Business

34:49 - Prioritising Culture Fit and Innovation in Hiring

40:05 - The Art of Swift Firing: Protecting Your Business Culture

43:33 - Scaling Up: Staying Competitive and Trusting Your Instincts

45:02 - Unlocking the Secrets to Sustainable Business Growth

46:06 - Funding's Role in Fueling Business Expansion

51:43 - Navigating Entrepreneurship's Emotional Landscape

56:03 - Overcoming Entrepreneurial Challenges: Strategies for Success

56:38 - Resilience and Discipline: Essential Traits for Entrepreneurs

57:11 - Equalution: The Power of a Strong Social Presence

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Lesson: Chelsea Pottenger On How To Create A Culture That Employees Love Mar 30, 2023

Chelsea Pottenger Founder of EQ Minds and Author of The Mindful High Performer, is responsible for helping brands such as eBay, Google, Telstra and CBA improve mental health in the workplace and find a better balance for their employees.

Chelsea shares valuable insights on how to build an exceptional workplace culture that empowers employees to thrive and love what they do. With years of experience, she understands the importance of creating an environment where employees feel valued, respected, and supported.

Listen to the full episode here: https://open.spotify.com/episode/39C5LUkXAWL2U9rynq2jTs?si=sj4lblSnQJy_Q7_gA-erww

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Learn: The Ultimate Guide To Pricing - How To Supercharge Your Profits Mar 29, 2023

On this week's Episode of Startup Diaries, Kyle sits down with Danny Chiha. Danny is the owner of accounting firm Kelly Partner Northern Beaches.

On today's episode, Danny and Kyle discuss the importance of pricing, how to price correctly and how understanding the science of unit economics can be the difference between your business thriving or just surviving.

Produced by Pivotal Conversations

Edited by Pivotal Conversations

01:01 - Service VS Product Businesses

03:03 - This Will Make Or Break Your Business

10:30 - The Consequence Of Increasing Prices

12:00 - This Is The Answer To All Your Problems In Business

17:50 - Making Tough Decisions for Business Success

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#68 Nick Bell: There's A Wrecking Ball Coming For Startups Mar 27, 2023

On this week's Episode of Startup Diaries, Kyle sits down with Nick Bell, Founder of First Page and Removify and much more!

Nick dropped out of university with 0 staff in 2008 to now 1400 and growing with no capital raised. He turned $300 in start-up capital into $300 million and being listed on the AFR Young Rich List 5 years straight.

Nick reveals a wide range of topics related to navigating challenges and opportunities in business, including strategies for profitability, managing cash flow, building a strong company culture, attracting top talent, making tough decisions, understanding the future of cryptocurrency and much more!

Produced by Pivotal Conversations

Edited by Pivotal Conversations

00:48 - Surviving the Next Market Crash: Tips for Startups

04:04 - Strategies for Profitability in Business

09:49 - Business Growth Strategies for a Volatile Market

12:45 - Staying Strong in Tough Economic Times: Backing Yourself

15:43 - Making Tough Decisions for Business Success

22:14 - Building a Strong Company Culture: Holding Employees Accountable

23:20 - Lessons from the Success of Elon Musk

24:29 - Tips for Making Difficult Business Decisions

32:44 - Finding and Attracting Top Talent During COVID-19

34:14 - Keeping Your Business Finances Afloat: Managing Cash Flow

39:17 - Effective Sales Strategies in a Challenging Market

43:00 - Smart Investment Strategies for Uncertain Times

44:31 - Investment Tips for Business Owners

46:01 - Understanding the Future of Cryptocurrency

48:26 - Maximising Cash Flow for Business Success: Importance of Collections

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Lesson: Davie Fogarty On How To Leverage AI To Grow Your Business In 2023 Mar 23, 2023

Davie Fogarty dropped out of university to then go on to make over $200,000,000 a year. Davie said it took more than a dozen "failed" business ideas before he struck gold back in 2018 when he was only 23 years old.

Discover the transformative power of AI to drive business growth in 2023 with actionable insights from Davie.

Listen to the full episode here: https://open.spotify.com/episode/7cIvMFBugaljv26ZuuzEZa?si=-dJRHrcETcCJmeXuhqiPGQ

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#67: What's Next For Startup Diaries? Mar 20, 2023

On this week's Episode of Startup Diaries, Kyle discusses the vision for Startup Diaries, and the content you can look forward to in 2023.

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Edited by Pivotal Conversations

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#66: Blake Micola On Explosive Digital Marketing Strategies For 2023 Mar 13, 2023

On this week's Episode of Startup Diaries, Kyle sits down with Blake Micola, Founder and Managing Director of GMS™ & GMS™ Creative. Blake started his advertising agency in 2016, and has helped scale 300+ businesses, achieving ROI's as high as 30x across multiple industries around the globe. Blake reveals the real challenges of startup growth, how to work full time in your business, the first hire every startup must make, the truth about the future of social media revealed, the future of advertising and much more! Produced by Pivotal Conversations Edited by Pivotal Conversations 1:57 - The Inspiring Startup Journey of Blake 9:25 - The Real Challenges of Startup Growth: What You Need To Know! 14:33 - Want To Work Full-Time In Your Business? Here's How To Transition Smoothly! 16:10 - The First Hire Every Startup Must Make: Secrets To Success Revealed! 30:25 - Mastering Marketing: Essential Activities You Should Be Doing NOW! 34:25 - Is Facebook Dead? The Truth About The Future Of Social Media Revealed! 40:42 - How To Generate Leads Like A Pro: Strategies That Really Work! 49:46 - The Future Of Advertising: What You Need To Know To Stay Ahead Of The Game! 1:35:00 - Priceless Advice For Your Younger Self: A Must-See For Every Aspiring Entrepreneur! GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW BLAKE: INSTAGRAM | https://www.instagram.com/bmicola

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#65: Isaac John On How To Survive Employee Turnover & Keep Your Business Thriving Mar 06, 2023

From NRL Player to Business Mogul: Isaac John's Incredible Journey from the Field to Founding YKTR Sports! Isaac reveals Why YKTR Staff Left, The Do's and Don'ts of Being a Manager, The Future of Business, Surviving Employee Turnover, The Most Important Trait Every Founder Needs to Succeed and much more! Produced by Pivotal Conversations Edited by Pivotal Conversations 0:00 - You Won't Believe What Happened Next! 4:20 - Why YKTR Staff Left: Truth Revealed! 6:45 - Inside Look: How Isaac Built His Dream Team 9:25 - Level Up Your Team with These Tips! 11:50 - From Boss to Buddy: The Do's and Don'ts of Being a Manager! 14:55 - Business Breakthrough: Isaac's Top Lessons Learnt Revealed! 20:15 - Mental Health and Business: Surviving Tough Times and Thriving! 29:10 - Future Plans Unveiled: What's Next for YKTR? 39:56 - AI Takes Over: Is Your Business Ready for the Future? 53:41 - Content and Commerce: The Future of Business! 1:04:50 - Isaac's Startup Story: The Good, the Bad, and the Ugly! 1:07:20 - Surviving Employee Turnover: Expert Advice to Keep Your Business Thriving! 1:09:02 - The Most Important Trait Every Founder Needs to Succeed! GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ISAAC: INSTAGRAM | https://www.instagram.com/iice_

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Lesson: Nathan Chan On Starting A Business With Little To No Experience Mar 03, 2023

Nathan Chan, the highly accomplished CEO of Foundr, has established an impressive digital presence with over 3.5 million followers. Through his work, he has connected renowned entrepreneurs, including Richard Branson, Arianna Huffington, Mark Cuban, and Tim Ferriss, with millions of people each month. His remarkable success and experience have provided him with valuable insights into how to start a business with little to no experience.

For aspiring entrepreneurs who feel uncertain about launching a business due to a lack of experience, Nathan Chan offers golden nuggets of wisdom. With his guidance, novice entrepreneurs can begin their journey towards success with confidence.

Listen to the full episode here: https://open.spotify.com/episode/5eusaPzDEdXbqE2punaPw6?si=KikEBV-mTROTAAX_Fc7SyA

Nathan Chan Instagram: https://www.instagram.com/nathanchan

Nathan Chan Linkedin: https://www.linkedin.com/in/nathanhchan

Watch On YouTube: https://youtu.be/1-yObv3uyCs

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Lesson: Tobi Pearce On How To Sell Your Business For Millions Feb 23, 2023

Are you wanting to build your business and sell it for millions? Tobi Pearce shares his insights on how to build a business, which is appealing to buyers. Tobi reveals his $400 million exit from SWEAT and selling to the US software company iFIT and his life since stepping down as CEO.

Listen to the full episode here: https://open.spotify.com/episode/76a0Psw8kv9i1FGQHMrutl?si=s1EYBIAxQMqX_V3KOtIj-A

Tobi Pearce Instagram: https://www.instagram.com/tobi_pearce

Tobi Pearce Linkedin: https://www.linkedin.com/in/tobi-pearce-251918b1

Watch On YouTube: https://youtu.be/aIJEd_oNr7k

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#64: Tomorrow Skincare Co-Founders On What Makes A Business Partnership Strong Feb 20, 2023

On this week's Episode of Startup Diaries, Kyle sits down with the Co-Founders of Tomorrow Skincare, Raoul and Lewis. In 2021, Raoul and Lewis launched Tomorrow Skincare, a 4 step skin health system to eliminate poor skin hygiene and enhance the skin's appearance. Raoul and Lewis reveal the evolution of Tomorrow Skincare, how to secure investors, their biggest challenges in business, the one thing which makes them better entrepreneurs and much more! Produced by Pivotal Conversations Edited by Pivotal Conversations 0:00 - Introduction 6:05 - The Truth About "Burn Out" 11:15 - Launching UberEats In Australia 17:48 - Finding A Gap In The Market 38:40 - How To Find Investors... 46:40 - Spending Thousands On Skincare 58:25 - Biggest Challenges In Business 1:04:15 - The Number One Thing To Be A Better Entrepreneur 1:17:29 - The Power Of Focusing On YOU! GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW TOMORROW SKINCARE: WEBSITE | www.tomorrowskincare.com INSTAGRAM | https://www.instagram.com/tomorrow_skincare TIKTOK | https://www.tiktok.com/@tomorrowskincare FOLLOW RAOUL: INSTAGRAM | https://www.instagram.com/raoul_lobo FOLLOW LEWIS: INSTAGRAM | https://www.instagram.com/lewisgyson

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#63: Erin Deering - I Was Making Millions And Was Miserable Feb 13, 2023

On this week's Episode of Startup Diaries, Kyle sits down with Erin Deering, the Co-Founder of Triangl Swimwear. In 2012, Erin Deering and then-partner Craig Ellis launched Triangl, a women’s swimwear company born from a discussion they had on a Melbourne, Australia, beach, the location of their second date. Erin reveals her journey of borrowing money from friends to start up a passion project, to growing a $45 million business, all the challenges faced, loosing a sense of self and much more! Produced by Pivotal Conversations Edited by Pivotal Conversations 0:00 - Introduction 3:15 - Moving To Hong Kong To Start Triangl 8:45 - Borrowing Money From Friends To Get Started 12:00 - Challenges Erin Faced Creating A $45 Million Brand 15:10 - Why Triangl Was SO Successful! 22:55 - Why You Need To Be Doing This One THING! 36:06 - Erin's Most Asked Question She Gets 43:20 - Why Mental Health Is SO Important 46:30 - Making Millions But Feeling Like An Empty Shell GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ERIN: INSTAGRAM | https://www.instagram.com/erinkdeering

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#62: GeedUp On Building Australia's Largest Streetwear Brand Feb 06, 2023

On this week's Episode of Startup Diaries, Kyle sits down with the boys at GeedUp Co. From West Sydney Australia to the world, GeedUp Co has grown at an unprecedented rate and is now considered the largest streetwear brand in Australia. The boys reveal what makes GeedUp Co special, their formula to success, the crazy campaigns they have facilitated, a winners mindset, how to project for the future and much more! Produced by Pivotal Conversations Edited by Pivotal Conversations 0:00 - Introduction 2:55 - What Makes GeedUp Special 7:20 - GeedUp Formula To Success 11:25 - Creating Campaigns With Alligators 19:15 - Expanding Internationally 23:50 - How Does GeedUp Look At 'Branding' 37:05 - A Winners Mindset 43:00 - GeedUp Core Values 55:20 - How To Project For The Future 1:00:57 - Loving What You Do For Success GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW GEEDUP: INSTAGRAM | https://www.instagram.com/geedupco

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Lesson: Mark Ritson On Why You Should Get Proper Training In Marketing... Jan 30, 2023

Mark Ritson, with experience working for notable brands in Australia, emphasises the importance of first acquiring a foundational understanding of marketing before claiming expertise. He suggests that it's crucial to familiarize oneself with existing rules and principles before introducing new ideas to the field. Do you agree? Mark Ritson is the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more.

Listen to the full episode here: https://open.spotify.com/episode/1480LW2gAzlLd2nqnCtlaR?si=4k1p1F3OTMmCcwAZ9dxQ4g

Mark Ritson LinkedIn: https://www.linkedin.com/in/markritson

Watch On YouTube: https://youtu.be/Q03HbsI1c38

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Lesson: Sabri Suby Shares The Secret To Capturing Customer Attention & Going Viral Jan 23, 2023

Are you struggling to get the attention of potential customers in today's crowded market? Sabri Suby shares his insights on how to help your business stand out. Sabri built King Kong with $0 in his bedroom, making over 150 cold calls per day. Today, King Kong is valued at over $50,000,000.

Listen to the full episode here: https://open.spotify.com/episode/1DIJdMKmYcI2pVLWNFAdfQ?si=Ae5_P8XoSh2tsicxiGt5tQ

Sabri Suby Instagram: https://www.instagram.com/sabrisuby/

Sabri Suby Linkedin: https://www.linkedin.com/in/ssuby

Watch On YouTube: https://youtu.be/BV-bvpgpGBM

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#61: Nick Bell On Why You're Failing: The 1 Thing Holding Founders Back from $1 Million in Revenue Jan 16, 2023

On this week's Episode of Startup Diaries, Kyle sits down with Nick Bell, Founder of First Page and Removify and much more! Nick dropped out of university with 0 staff in 2008 to now 1400 and growing with no capital raised. He turned $300 in start-up capital into $300 million and being listed on the AFR Young Rich List 5 years straight. Nick reveals the power of cold calling, hiring mistakes, why certain founders aren't successful, what investors look for in businesses, the process of building a multi-million dollar business and much more! Produced by Pivotal Conversations Edited by Pivotal Conversations 0:00 - Introduction 9:35 - The Power Of Cold Calling 14:30 - Hiring Mistakes! 15:30 - Why Certain Founders Aren't Successful! 21:30 - What Investors Look For In Businesses 35:20 - This One Thing, Breaks Businesses! 42:38 - Taking A Dividend 52:40 - The Process Of Building A Multi-Million Dollar Business 56:00 - Opportunities In 2023 GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW NICK BELL: LINKEDIN | https://www.linkedin.com/in/nickbellentrepreneur

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Lesson: Paul Waddy Shares The Number One Formula For A Successful E-Commerce Business Jan 08, 2023

Want to scale your ecommerce business without breaking the bank on advertising costs? Paul Waddy recommends following the 50/30/20 rule: aim for a 50% gross margin, spend 30% or less on operating expenses, and aim for a 20% net profit. But that's not all – a strong launch is crucial for success. Instead of relying solely on paid advertising, try growth hacking techniques to get your brand out there and generate buzz.

Paul Waddy is the Director of Paul Waddy Advisory Pty Ltd and Author of Shopify for Dummies. With over 12 years experience advising some of Australia's most successful online retailers, ranging from start-up to $150m+, Paul was named Number 2 in the Top 50 People in Ecommerce in 2021.

Listen to the full episode here: https://open.spotify.com/episode/5Ae7gjJ3coaTtvr4SP7rtk?si=8dtRS4SQQE68i2KHKDIapA

Paul Waddy Instagram: https://www.instagram.com/paulwaddyecommerce/

Paul Waddy Linkedin: https://www.linkedin.com/in/paul-waddy-9063b622/

Watch On YouTube: https://youtu.be/wVEIKJhiqxQ

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#60: Davie Fogarty On Building A $200M+ E-Commerce Business Dec 19, 2022

On this week's episode of Startup Diaries, Kyle sits down with Davie Fogarty, Founder of The Oodie, Calming Blankets, Australian Furniture Warehouse and Co-Founder of Pupnaps. Davie dropped out of university to then go on to make over $200,000,000 a year. Davie said it took more than a dozen "failed" business ideas before he struck gold back in 2018 when he was only 23 years old. Davie reveals how he generates over $200,000,000 a year, why TikTok will be banned, why you should invest in podcasting now, the best ways to hire, why e-commerce is flawed and much more! 0:00 - Introduction 3:31 - Davie Generates Over $200,000,000 A Year 7:25 - How Davie Lost $30,000 By Undervaluing His Asset 8:00 - TikTok Will Be Banned 10:58 - Why You Should Invest In Podcasting Now! 23:00 - Hiring Must Do's! 28:19 - What You Should Be Doing In This Looming Recession 29:50 - AI VS Web3 49:10 - Why E-Commerce Is Flawed! 53:05 - The One Thing All Founders Must Do GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW DAVIE: INSTAGRAM | https://www.instagram.com/daviefogarty

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Lesson: Jess Hatzis On Scaling To Multiple 7 Figures Dec 16, 2022

Every business leader is in search of the next lesson. My hope with these lessons is that they can shift the way you think, change your mind or solve a problem you are facing.

Jess Hatzis is the Co-Founder of the cheeky skin care brand, Frank Body. Leveraging the power of social media and viral marketing, Frank Body was one of the first brands to build a strong community and prescence on instagram, growing from $0 to $100,000,000 in sales. Jess is also the Co-Founder at Willow & Blake, an advertising agency which has helped create and build an array of successful brands.

Listen to the full episode here: https://open.spotify.com/episode/7KNEQI0hPF408VcRKWgCAn?si=qU3ze1fFRBeLCTDpRiP2fQ

Jess Hatzis Instagram: https://www.instagram.com/jess_hatzis/

Jess Hatzis Linkedin: https://www.linkedin.com/in/jess-hatzis-2b06a22b

Frank Body Instagram: https://www.instagram.com/frank_bod

Willow & Blake Instagram: https://www.instagram.com/willowandblake

Watch On YouTube: https://www.youtube.com/watch?v=j_hdaJGhESE

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#59: Bali Body Co-Founders - From 0 To 1.4 Million Followers Dec 11, 2022

On this week's Episode of Startup Diaries, Kyle sits down with Laura and Dave, Co-Founders of Bali Body. Laura and Dave were living the tropical island life in Bali. This is where the inspiration to create a brand that delivered summer in a bottle originates from. The young Australian couple had a vision to create a natural and vegan-friendly suncare range that would be well-suited to people who suffered from sensitive skin. Laura and Dave reveal the growth from 0 to 1.4 million followers, how they became a global brand, advice for someone starting their own business, how they would launch a product from scratch today, how to become a better entrepreneur and much more! 0:00 - Introduction 1:31 - Bali Body's Evolution 7:20 - Choosing A Brand Name 9:40 - From 0 To 1.4 Million Followers 14:00 - Messaging And Why It's So Important 18:00 - Becoming A Global Brand 34:28 - Advice For Someone Starting Their Own Business 37:10 - The One Thing That Holds Business Owners Back 40:20 - Launching A Product From Scratch: The Steps Broken Down... 44:30 - Hiring The Right Team Members 51.40 - Become A Better Entrepreneur With This Advice 59:55 - One Trait A Business Owner Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW LAURA: INSTAGRAM | https://www.instagram.com/folski FOLLOW DAVE: INSTAGRAM | https://www.instagram.com/daveoost

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Lesson: Jade Spooner Shares The Key Ingredient Every Founder Needs For Success Dec 02, 2022

Every business leader is in search of the next lesson. My hope with these lessons is that they can shift the way you think, change your mind or solve a problem you are facing.

Jade Spooner is a serial entrepreneur, an amazing leader and over an amazing human. Jade was a Co-founder of the fastly growing company Equalution, was a Forbes 30 Under 30 and is now a second time co-founder at the quickly growing agency Big Uppetite. In todays lesson, Jade shares the key ingredient every founder needs to have success.

Listen to the full episode here: https://open.spotify.com/episode/6bTVTdlIATagMyglBwnPkX?si=aOYZhcynQ8yPhteO2Egq9A

Jade: https://www.instagram.com/jadespooner/

Watch On YouTube: https://youtu.be/p58LGQx_jxE

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#58: Chelsea Pottenger On The Dark Truth Of Hustle Culture Nov 28, 2022

On this week's Episode of Startup Diaries, Kyle sits down with Chelsea Pottenger, Founder of EQ Minds and Author of The Mindful High Performer. Chelsea is responsible for helping brands such as eBay, Google, Telstra and CBA improve mental health in the workplace and find a better balance for their employees. Chelsea reveals the 4 pillars you must get right, why you need time off, how to create a culture that employees love, why turnover is so high, founders must do's and much more! 0:00 - Introduction 2:25 - Chelsea's Journey 6:58 - The Truth Behind Mental Illness 10:15 - 4 Life Pillars You Must Get Right! 16:10 - Why You Need Time Off 18:30 - How To Create A Culture That Employees Love 26:45 - Why Turnover Is So HIGH 35:42 - Founders Must Do's 44:00 - One Piece Of Advice For Your Younger Self GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW CHELSEA: INSTAGRAM | https://www.instagram.com/chelseapottengerofficial

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#57: Reebok Brand Director On How To Build A Winning Brand: Ash Sampson Nov 21, 2022

On this week's Episode of Startup Diaries, Kyle sits down with Ash Sampson, the Brand Director of Reebok. In 2021 Adidas sold Reebok for a whooping $2.5 Billion USD. Ash was given the responsibility to build the new team from the ground up. Ash reveals why passion is so important, his lessons as a leader, what makes a brand truely great, how to create a perfect culture, how to avoid hiring mistakes and much more! 0:00 - Introduction 3:08 - Ash's Journey 9:30 - Why Passion Is So Important 25:11 - One Piece Of Advice 29:30 - Creating Demand For Your Product - The Process 40:03 - Lessons As A Leader 46:20 - What Makes A Brand Good To Great... 53:40 - How To Create A 'Perfect' Culture 1:01:04 - How To Avoid Hiring Mistakes 1:09:50 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ASH: LINKEDIN | https://www.linkedin.com/in/ashley-sampson-8a008467

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#56: (DEBUNKED) 5 Must Have Marketing Strategies For 2022 Nov 14, 2022

On this week's Episode of Startup Diaries, Kyle and Olivia sit down to debunk their 5 MUST HAVE Marketing Strategies For 2022. Did their predictions actually come true? Is it too late to implement these staregies? What is in store for 2023? Which brands sank and which brands swam? If you want to know how to go viral and caption your customers attention in a world of saturation, how to create memorable content which sticks and how to 10x your following, watch the full video! 0:00 - Introduction 2:45 - Strategy 1: How To Go Viral On TikTok 20:13 - Strategy 2: The Hidden Secret To Creating Memorable Content 27:12 - Strategy 3: How To Own Your Customers Attention 27:30 - Strategy 4: How To Stand Out In A Saturated Market 32:00 - Strategy 5: How To 10X Your Following GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW OLIVIA: OLIVIA: https://www.instagram.com/oliviaogrisetti

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#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing Nov 07, 2022

On this week's Episode of Startup Diaries, Kyle sits down with Adam Ferrier, the Founder of Thinkerbell Pty Ltd. In 2021 Thinkerbell was crowned Mumbrella's Creative and PR and Full Service Agency of The Year (the only time an agency has ever won all three titles in one year). Adam reveals the things that make you "cool", all the things brand isn't, how to influence your customer, his biggest lessons as a founder, a special piece of advice and much more! 0:00 - Introduction 3:40 - Things That Make You "Cool" 9:05 - From Psychologist To Marketer 17:15 - Brand Isn't This! 29:20 - The Intersection Of Brand & Commerce 34:15 - How To Influence Your Customer 41:05 - Branding - The Things That Truely Matter 52:30 - Biggest Lessons Learnt As A Founder 1:00:03 - One Piece Of Advice 1:04:44 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ADAM: LINKEDIN | https://www.linkedin.com/in/adamferrier

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#54: Daniel Flynn On Building A Product That Changes The World Oct 24, 2022

On this week's Episode of Startup Diaries, Kyle sits down with Daniel Flynn, the Co-Founder of Thankyou and author of best-selling book, Chapter One. Daniel Flynn helped raise more then $17,000,000 for 22 of the word's poorest regions - with the sole intent to end extreme poverty. Daniel reveals the one thing you need to launch your startup, how one idea can change the lives of so many, how to get funding for your startup, the challenges of building a startup, a special piece of advice and much more! 0:00 - Introduction 1:45 - The Beginning Of Thankyou 5:20 - Life Changing Ideas... 10:18 - The One Thing You Need To Launch Your Startup 13:00 - How To Get Funding For Your Startup 18:10 - In-House VS Outsourcing... What Should I Do? 31:00 - The Challenges Of Building A Startup 42:00 - The Process Of Starting A Business... 45:50 - One Piece Of Advice 47:30 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW DANIEL: INSTAGRAM | https://www.instagram.com/danielflynn88

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#53: Paul Waddy On Building An 8 Figure E-Commerce Brand Oct 10, 2022

On this week's Episode of Startup Diaries, Kyle sits down with Paul Waddy, Director of Paul Waddy Advisory Pty Ltd and Author of Shopify for Dummies. With over 12 years experience advising some of Australia's most successful online retailers, ranging from start-up to $150m+, Paul was named Number 2 in the Top 50 People in Ecommerce in 2021. Paul reveals his 15 | 20 | 30 rule, the one thing you must find, how to create a great online product, why e-commerce businesses fail, the most important trait a founder must have and much more! 0:00 - Introduction 0:00 - Introduction 1:25 - Paul's Journey 8:55 - The World Of E-Commerce 14:00 - 15 | 20 | 30 Rule. A Must Do! 20:40 - You Must Find This One Thing... 28:00 - How To Create A Great Product 46:15 - Why E-Commerce Businesses Fail 1:08:05 - One Piece Of Advice 1:11:40 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW PAUL: LINKEDIN | https://www.linkedin.com/in/paulwaddyecommerce

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#52: Effie Kats The #1 Way To Stop Your Business From Failing Oct 03, 2022

On this week's Episode of Startup Diaries, Kyle sits down with Effie Kats, the Founder of Effie Kats Official and Co-Founder of Bayse. At only 23 years old, Effie built the brand 'Zachary The Label', which saw unprecedented growth, with the likes of Kendall and Kylie Jenner wearing it regularly. Fast forward only 4 years, 'Zachary The Label' went into administration. Effie reveals her rise from loosing her business, the #1 reason why businesses fail, how to launch a label from nothing, her time management secrets, advice for future women in business and much more! 0:00 - Introduction 1:29 - Effie's Journey 3:50 - Starting A Fashion Label... 6:10 - Effie's Rise From Loosing Her Business 12:50 - The #1 Reason Why Businesses Fail 16:20 - When You Shouldn't Make Decisions! 26:50 - The Importance Of Social Media With E-Commerce 35:00 - Launching A Label From Nothing 42:00 - The Evolution Of Startup To A Mature Company 48:00 - Time Management Secrets Revealed 56:20 - Advice For Future Women In Business GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW EFFIE: INSTAGRAM | https://www.instagram.com/effiekats

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#51: Tobi Pearce On Lessons From A $400 Million Exit Sep 26, 2022

On this week's Episode of Startup Diaries, Kyle sits down with Tobi Pearce, the Co-Founder of SWEAT. Tobi reveals his $400 million exit from SWEAT, after selling to the US software company iFIT and his life since stepping down from his role as CEO. Watch the full episode to hear the key reason to Tobi's success, the number one reason your business isn't growing, steps to take if you want to build and sell your business and what you need to do to become a better entrepreneur. 1:50 - Introduction 3:15 - Tobi's Journey 6:10 - This Is The Key Reason To Tobi's Success! 16:35 - The Number One Reason Your Business Isn't Growing 29:00 - When Isn't It A Good Time To Grow 40:45 - Steps To Take If You Want To Sell Your Business 50:35 - The Negatives Of Knowing Too Much 56:00 - Shifting From Employee To CEO 1:03:20 - What You Need To Do To Become A Better Entrepreneur IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast EMAY SERVICES: WEBSITE | www.emayservices.com.au INSTAGRAM | www.instagram.com/emayservices OR @emayservices BOOK A CALL | To book a call with Emay Services to discuss your business strategy, head over to: www.emayservices.com.au SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW TOBI: INSTAGRAM | https://www.instagram.com/tobi_pearce

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#50: Mark Ritson - Billion Dollar Marketing Lessons Sep 19, 2022

On this weeks Episode of Startup Diaries, Kyle sits down with Mark Ritson, the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more. Mark reveals how he bullshitted his way into Harvard Business School, consulting for Louis Vuitton and some of the biggest brands in the world, which marketing tactics to focus on in your startup, why no one gives a f*** about your brand and much more! 0:00 - Introduction 2:53 - To Go Or Not To Go To University As A Marketer... 11:20 - How Mark Bullshitted His Way Into Harvard Business School? 14:33 - Consulting For Louis Vuitton & Some Of The Biggest Brands In The World 24:45 - Why You Should Get Proper Training In Marketing... 31:00 - Which Marketing Tactics To Focus On In Your Startup 39:56 - No One Gives A F*** About Your Brand! 43:40 - The Perks Of Being Famous 1:11:20 - TikTok Is Shutting Down!? 1:16:14 - I Wish I Got Laid More! IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW MARK: LINKEDIN | https://www.linkedin.com/in/markritson

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#49: Nathan Chan On How Foundr Grew To Over 3.5M Followers Aug 29, 2022

On this weeks Episode of Startup Diaries, Kyle sits down with the CEO of Foundr, Nathan Chan. With over 3.5 million followers, Foundr connects entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more, with millions of people every month. Nathan reveals the risk in starting a business, the secret to growing Foundr to over 3.5 million followers, how to transition from startup to an established business, what you need to get right to grow and much more! 0:00 - Introduction 2:11 - Foundr In The Making 7:03 - Advice For Someone Starting A Business 12:00 - The Risk In Starting A Business 21:20 - The One Thing That Grew Foundr To Over 3.5M Followers 26:05 - Why Getting Your Sales Channel Right Is So Important! 28:30 - When You Should Outsource... 34:25 - The Transition From Startup To An Established Business 37:40 - You Need To Get This One Thing Right To GROW! 42:40 - Why Predictability Is A Must 45:50 - One Piece Of Advice For Your Younger Self 47:06 - Advice For Someone Starting A Business 49:50 - Most Important Trait A Founder Must Have For Success & Why IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW NATHAN: INSTAGRAM | https://www.instagram.com/nathanchan

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#48: Dan Ferguson On Adore Beauty's Genius Marketing Strategy Aug 22, 2022

On this weeks Episode of Startup Diaries, Kyle sits down with the Chief Marketing Officer of Adore Beauty, Dan Ferguson. Adore Beauty's marketing strategy no doubtingly acquires sales. The $429.21 million ASX-listed company had 687,000 active customers, who made an order in the past 12 months. Dan reveals how to create ownership within your team, the biggest trends in 2022 to look out for, why you should treat brands as people, his guiding principles in marketing, how to build trust with your customer and much more! 0:00 - Introduction 2:31 - Dan's Journey As CMO Of Adore Beauty 9:45 - Advice For Someone Starting Their Career 15:40 - How To Create Ownership Within Your Team 24:20 - Why Weekly Result Meetings Matter! 30:30 - The Important Role Of Content... 39:20 - The Biggest Trends In 2022 To Look Out For! 47:10 - Why You Should Treat Brands As People... 54:55 - How To Build Trust With Your Customer 1:00:58 - The Guiding Principles In Marketing 1:08:35 - One Piece Of Advice For Your Younger Self 1:10:25 - Advice For Someone Starting A Business 1:12:24 - Most Important Trait A Founder Must Have For Success & Why IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW DAN: LINKEDIN | https://www.linkedin.com/in/danferguson1

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#47: Mia Klitsas Co-Founder Of Moxie On Launching A Product In 2022 Aug 15, 2022

On this weeks Episode of Startup Diaries, Kyle sits down with the Co-Founder of Moxie, Mia Klitsas. Mia had an off-the-cuff idea in her early 20's and decided to take a huge leap to disrupt a stagnant category with a $5,000 investment. Today, her period care brand Moxie, is now global. Mia reveals her experience as a young entrepreneur, must do's with your product packaging, why your product might not get off the ground, one key thing you should know before launching your brand, what you should price your product at and much more! 0:00 - Introduction 2:20 - Starting A Business In Your Early 20's 14:10 - How To Capture Customers When You're Not The Big Dog 22:00 - Must Do's With Your Product Packaging... 33:10 - One Key Thing You Should Know Before Launching Your Brand 37:50 - Why Your Product Might Not Get Off The Ground 45:55 - What You Should Price Your Product At 51:10 - Avoid This, If You Want To Grow! 1:01:50 - Mia's Experience As A Young Female Entrepreneur 1:01:45 - Brand VS Product: Which Should Come First? 1:13:30 - Quickfire IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW MIA: INSTAGRAM | https://www.linkedin.com/in/moxette

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#46: Steffen Daleng Booktopia CMO - Building A $250 Million/Year E-Commerce Brand Aug 08, 2022

On this weeks Episode of Startup Diaries, Kyle sits down with the Chief Marketing Officer of Booktopia and Marketing Executive of the Year, Steffen Daleng. Steffen Daleng is the marketing genius behind Booktopia, generating over $250 million a year in e-commerce sales. From multiple successful e-commerce startups, Steffen reveals how Booktopia sells a book every 3 seconds, how they compete with big international players such as Amazon, what makes an e-commerce brand actually successful and much more! 0:00 - Introduction 2:33 - Why Steffen Didn't Want To Be A Marketer 12:20 - Following Your Heart Over Your Mind 16:10 - Does Money Really Bring Happiness? 21:00 - From A Founder To An Employee 38:00 - E-Commerce Must's In 2022 50:30 - What Makes A Successful E-Commerce Business? 58:25 - Marketing Principles That Will Transform Your Business! 1:06:08 - One Piece Of Advice For Your Younger Self... 1:08:35 - One Piece Of Advice For New Founders... 1:12:15 - Most Important Trait That A Founder Must Have... IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW SABRI: INSTAGRAM | https://www.instagram.com/sabrisuby FOLLOW STEFFEN: LINKEDIN | https://www.linkedin.com/in/steffendaleng

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#45: Jade Spooner & Jenna Davies On How To Launch A Startup In 2022 Aug 01, 2022

On this weeks Episode of Startup Diaries, Kyle sits down with Jade Spooner and Jenna Davies. Being no stranger to startups, Jade and Jenna recently opened their newest venture, Big Uppetite. Jade and Jenna discuss the best ways to grow a business, why you should say no to clients, the greatest personality trait of an entrepreneur, a trait you should lead with and much more!... 0:00 - Introduction 9:00 - One Thing You Should Be Doing For Yourself 17:55 - Why Saying No To Clients Should Often Be Done... 22:45 - The Best Ways To Grow Your Business! 27:25 - Products & Customers 59:05 - The Greatest Personality Trait Of An Entrepreneur 1:01:05 - The Realities Of Being An Entrepreneur 1:03:25 - You Should Lead With This One Trait! IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW SABRI: INSTAGRAM | https://www.instagram.com/sabrisuby FOLLOW JADE & JENNA: INSTAGRAM | https://www.instagram.com/jadespooner INSTAGRAM | https://www.instagram.com/jennanne

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#44: Sabri Suby - Marketing That Will 10X Your Business In 2022 Jul 25, 2022

On this weeks Episode of Startup Diaries, Kyle sits down with Sabri Suby. Sabri built King Kong with $0 in his bedroom, making over 150 cold calls per day. Today, King Kong is valued at over $50,000,000. Sabri discusses his philosophy on business, how to launch a startup with $0, how to 10X your startups growth, his billion dollar marketing formula, the biggest opportunity for business owners right now and much more!... 0:00 - Introduction 2:00 - King Kong: $0 - $1.33 Billion In Sales 11:00 - Sabri's Philosophy On Business 14:30 - Why You Should Always Look For The Problem First... 17:26 - How To Launch Your Startup With $0 21:00 - How To 10X Your Startups Growth 28:40 - Before Selling Do This One Simple Thing! 39:37 - This Is How You Scale... 53:00 - Sabri's Billion Dollar Marketing Formula 1:08:50 - Sabri's Advice For His Younger Self 1:10:25 - The Biggest Opportunity For Business Owners Right Now! IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW SABRI: INSTAGRAM | https://www.instagram.com/sabrisuby FOLLOW KING KONG: INSTAGRAM | https://www.instagram.com/kingkong.com.au

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#43: Victoria Devine - On Building The #1 Business Podcast In AUS Jul 18, 2022

On this weeks Episode of Startup Diaries, Kyle sits down with Victoria Devine the Founder of 'She's On The Money' Podcast. Victoria has built Australia's #1 business podcast from the ground up and today has a community of over 250,000 empowered members. Victoria discusses why 'She's On The Money' was so successful, the top 3 misconceptions surrounding money, why having more money isn't necessarily considered "better" and much more!... 0:00 - Introduction 2:00 - The Beginnings Of 'She's On The Money' Podcast 11:00 - Why 'She's On The Money' Was So Successful 16:45 - More Money Is Not Better 21:10 - The Top 3 Misconceptions Surrounding Money 34:05 - Wealth Creation As An Employee VS A Business Owner 45:00 - You Must Be Doing This For Your Podcast 55:30 - The Importance Of Community 1:04:10 - One Piece Of Advice For Your Younger Self 1:08:13 - Most Important Trait For A Founder IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW VICTORIA: INSTAGRAM | https://www.instagram.com/victoria_devine

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#42: Steph Claire Smith & Laura Henshaw - Secret To Building a Powerful Community Jul 18, 2022

On this weeks Episode of Startup Diaries, Kyle sits down with Steph Claire Smith and Laura Henshaw the Co-Founders of Keep It Cleaner. Laura and Steph have built the most empowering communities in the health and fitness industry. Laura and Steph deep dive into the 'Keep It Cleaner' story, strategies they used to connect with their community, how they scaled their business, the characteristics which make leaders great and much more!... 0:00 - Introduction 2:07 - The Startup Story Of 'Keep It Cleaner' 7:48 - Advice For Business Owners Going 'All In' 15:30 - The Biggest Lessons Steph & Laura Experienced 23:00 - Strategies Steph & Laura Use To Connect With Their Community 27:42 - The Importance Of Business Values & Mission 31:40 - Transitioning From A Technician To A Leader 42:30 - Scaling 'Keep It Cleaner' 49:00 - Characteristics Which Make A Great Leader 58:50 - Building A Business From Scratch, What Would Steph & Laura Do? 1:05:59 - One Piece Of Advice For Your Younger Self 1:07:13 - Advice For Future Women In Business 1:11:10 - Advice For New Business Owners IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW STEPH & LAURA: INSTAGRAM | https://www.instagram.com/stephclairesmith https://www.instagram.com/laura.henshaw

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#41: The Muscle Doc - Building A Multi-Million Dollar Brand Jul 04, 2022

On this weeks Episode of Startup Diaries, Kyle sits down with Jordan Shallow Aka The Muscle Doc and the Founder of Pre-Script and Rx'd Radio. Being one of fitness industries leading educators, Jordan provides insight into how he's build a multi-million dollar brand. 0:00 - Introduction 1:35 - Origin Story Of Pre-Script 5:20 - The Podcasting Grind 17:30 - Networking & Making Authentic Relationships 21:05 - The Time Kyle Travelled 3.5 Hours To Meet Jordan 32:03 - What Would Jordan Do Differently If You Were To Start Your Own Business Again? 47:00 - Leading From The Front 1:01:50 - Challenges When Scaling 1:08:30 - How To Manage Yourself & To Be Productive 1:22:40 - One Piece Of Advice For Your Younger Self IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW JORDAN: INSTAGRAM | https://www.instagram.com/the_muscle_doc

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#40: Elle Roseby - What Makes A Leader Great Jun 27, 2022

In this weeks episode Kyle interviews Elle Roseby the Managing Director Of Country Road Group for a second time! Elle Roseby has played a huge role in Australia's fashion industry, working in organisations including, Myer, Sportsgirl and Supre. Elle Roseby is the epitome of a great leader. Someone who inspires, motivates, listens and truely cares. Elle reveals the most important aspect and attributes of leadership, how to manage difficult staff, what a day in her life looks like, advice for future women in business and much more! 0:00 - Introduction 3:15 - The Transition Coming Out Of COVID 9:47 - This Is The Most Important Aspect Of Leadership! 11:40 - Is There A Shortage Of Top Talent Employees? 15:40 - The Development Of The Leadership Team At Country Road Group 17:30 - The Economic & Environmental Impacts Of A Clothing Retailer 19:30 - What Year Should You Financially Plan Until? 23:07 - Vision Of A Company & Why It's So Important 30.22 - Why Your Team Should Be Involved In This! 38:05 - Country Road's World Campaign 45:20 - A Must Do As A Fashion Startup 50:12 - How To Manage Difficult Staff... 57:00 - Attributes Of A Great Leader 1:00:10 - Why Only Specific People Can Lead 1:03:50 - A Day In The Life Of Country Road's Managing Director 1:08:07 - Advice For Your Younger Self 1:12:00 - Advice For Future Women In Business 1:13:40 - The Most Important Trait To Make A Great Leader IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ELLE: LINKEDIN | https://www.linkedin.com/in/elle-roseby

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#39: Jack Delosa - Becoming An $100M+ CEO Jun 20, 2022

In this weeks episode Kyle interviews Jack Delosa the Founder of The Entourage and The Make It Happen Show. Jack Delosa is no stranger to challenges. He has successfully built up multiple businesses and is now an $100M+ CEO. Jack reveals his biggest lessons, the fundamental blueprint for every business, advice for entrepreneurs making under a million in revenue, one piece of advice for individuals who lack confidence, a trait business owners must have and much more! 0:00 - Introduction 1:38 - The Make It Happen Show 3:50 - If You Want To Be An Industry Leader, You Must Be Doing This! 7:40 - How Jack Started In Business 11:40 - Jack Did This At 21 Years Old! 19:05 - The Entourage's Evolution 23:20 - Biggest Lessons & Learnings 28:40 - Pricing Your Product 32:30 - The Fundamental Blueprint For Every Business 42:20 - Advice For Entrepreneurs Making Under A Million In Revenue 45:15 - Jack's Journey In Leadership 1:04:16 - One Piece Of Advice Jack Would Give His Younger Self 1:08:20 - One Piece Of Advice For Young Men Who Lack Confidence 1:10:30 - A Trait Business Owners Must Have IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW JACK: INSTAGRAM | https://www.instagram.com/jackdelosa

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#38: Anabolic Gabe - Must Do's To Grow Your Following Jun 15, 2022

In this weeks episode we interview Gabriel Chenkov-Shaw Aka Anabolic Gabe the Co-Founder of Nine To Five. Alongside being an entrepreneur, Gabe has built an audience of over 130,000 on both Instagram and TikTok. Gabe reveals the must do's to grow your following, how to manage a growing team and advice for new entrepreneurs. 0:00 - Introduction 1:35 - The Evolution Of Nine To Five 4:55 - How Did Anabolic Gabe Begin? 7:00 - Must Do's To Grow Your Following 11:20 - Secret Content Necessities Exposed 22:00 - Why Gabe Didn't Use His Economics Degree? 26:08 - Key Things Gabe Repeats For Growth 29:33 - Gabe's First Ever Product!? 35:20 - Day In The Life For Gabe 38:08 - Managing A Growing Team 44:00 - One Thing Gabe Would Have Changed If He Could Go Back In Time 45:55 - One Piece Of Advice For Entrepreneurs 49:10 - Most Important Trait An Entrepreneur Should Have SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW GABE: INSTAGRAM | https://www.instagram.com/anabolicgabe NINE TO FIVE: https://www.instagram.com/ninetofive.fitness

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#37: Sonny Webster - The Secret To Content Creation Jun 06, 2022

In this weeks episode we interview Sonny Webster the Founder of Big Friday Supplies, The Lifting Zone and Mobility Manual. Alongside being an entrepreneur, Sonny is a 2016 Olympian Weightlifter. Sonny's transition from an athlete to an entrepreneur did not happened over night. With a thorough and concise approach to content, Sonny has managed to build hundreds of thousands of followers. Sonny reveals his content formula, which helped him to grow, and with that growth all the pain points he faced. Listen in to hear his tips and tricks, learnt first hand, to become a better entrepreneur. 0:00 - Introduction 1:10 - Sonny Webster's Journey As An Entrepreneur 6:50 - A Winning Content Forumla 10:19 - Why Testing Different Types Of Content Matters 14:30 - Do I Need To Have A TikTok Account? 17:50 - Established Businesses Aren't Always Necessarily Ahead 21:53 - What You Should Be Prioritising As A Business Owner 24:55 - Why Your Business May Not Be Growing 32:10 - Sonny's Biggest Challenges In Business & Learnings 38:20 - Quickfire SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW SONNY: SONNY | https://www.instagram.com/sonnywebstergb THE LIFTING ZONE: https://www.instagram.com/liftingzone BIG FRIDAY SUPPLIES: https://www.instagram.com/bigfridaysupplies MOBILITY MANUAL: https://www.instagram.com/mobilitymanual

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#36: 5 Must Have Marketing Strategies In 2022 May 18, 2022

Do you know how to market your business in 2022? A LOT has changed, and continues to change! Kyle Traynor and Olivia Ogrisetti from Pivotal Conversations, discuss 5 MUST HAVE marketing strategies in 2022. Marketing strategies that worked even as recently as last year, aren't going to cut it in 2022. With the tough years of COVID finally coming to an end, those who haven't adapted, will sink. If you want to know how to go viral and caption your customers attention in a world of saturation, how to create memorable content which sticks and how to 10x your following, tune in now! 0:00 - Introduction 6:07 - Strategy 1: How To Go Viral On TikTok 28:10 - Strategy 2: The Hidden Secret To Creating Memorable Content 32:56 - Strategy 3: How To Own Your Customers Attention 44:08 - Strategy 4: How To Stand Out In A Saturated Market 51:50 - Strategy 5: How To 10X Your Following SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW OLIVIA: INSTAGRAM | https://www.instagram.com/oliviaogrisetti SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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#35: Jenna Davies - How To Build A Powerful Brand May 09, 2022

Jenna Davies is one of the Co-Founders of Big Uppetite, the Founder of The Fitness Business Strategy and Butter Up Co. Jenna is no stranger to building successful startups. In tonights episode, Jenna takes us through all things brand building, how to build a startup from scratch, managing your time, story-telling and marketing. If you are looking to build a brand in 2022, this is an episode you will not want to miss. 0:00 - Introduction 2:35 - Jenna's Journey 6:20 - The Current Landscape In Marketing 17:40 - Why Hiring Matters 34:10 - Strategies For Building A Brand In 2022 55:45 - What Sells? 1:09:53 - Quickfire SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW JENNA: INSTAGRAM | https://www.instagram.com/jennanne SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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#34: Isaac John YKTR Founder - Content Formula Revealed May 02, 2022

Isaac John is one of the Founders of YKTR, a clothing and media empire dedicated to providing the best content. If there's a group of guys who know how to build an authentic community, it's this one. Ice sits down with us to discuss his journey, the evolution of YKTR and why content is king. Ice gives some huge golden nuggets surrounding advice for new business owners and strategies for starting a brand from scratch. 0:00 - Introduction 1:55 - The Evolution Of YKTR 5:20 - Why Isaac Wanted To Work For Himself? 8:00 - Why Content Is King For YKTR? 19:10 - Advice For New Business Owners 22:59 - Why Isaac Doesn't Like 'Perfection' 25:38 - How To Manage A Team Dynamic? 30:50 - The YKTR Team Structure 39:40 - Strategy For Starting A Brand From Scratch 47:30 - Advice For Someone Starting A Business 1:00:49 - 'Watch This Space' Prediction In 2022 1:08:40 - The Perfect Diary SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ISAAC: INSTAGRAM | https://www.instagram.com/iice_ SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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#33: Jess Hatzis Frank Body Founder - From $0 To A $100,000,000 Brand May 02, 2022

Jess Hatzis is the Co-Founder of Frank Body, a brand which has managed to grow from $0 to $100,000,000. With over 800,000 Instagram followers, Frank Body was one of the first wellness brands to build a strong community and presence on Instagram. Jess also owns Willow & Blake, an advertising agency which has helped create and build an array of successful brands.

Jess is no stranger to building businesses from the ground up. On this episode she takes us through what it truely takes to build a successful brand as well as all the priceless lessons she has learnt along the way. Jess' career began in copywriting and her approach to brand strategy is extremely unique, hence her success!

0:00 - Introduction

2:35 - The Evolution Of Willow & Blake And Frank Body

8:30 - Why You Should Be Accepting New Opportunities

12:30 - When You Should Take 'That Leap'

16:30 - What Lead To Frank Body's Success?

23:30 - Branding VS Design

28:00 - The Importance Of Research In The Beginning Of Frank Body

33:30 - How Jess Scaled Her Businesses

40:45 - Building The Right Team For The Job

45:55 - The Process Of Launching A New Brand

50:20 - Which Trends Are Working In This Current Landscape?

53:15 - Expanding Frank & It's Future Growth

59:30 - Quickfire

SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ

LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781

LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840

FOLLOW PIVOTAL CONVERSATIONS

PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations

TIKTOK | https://tiktok.com/@pivotalconversations

LINKEDIN | https://www.linkedin.com/company/pivotalconversations

FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor

FOLLOW JESS: INSTAGRAM | https://www.instagram.com/jess_hatzis

SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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#32: Tyson Beck, The Hour Group & More - The Business Of NFT's Apr 18, 2022

How does the emerging technology of the Blockchain & NFT’s change the way we do business? The team at Project.824 are launching one of Australia’s most innovative DAO’s. @project.824 boasts an incredibly talented team with a proven track record including: @tysonbeck @thehourgroup @sandor_earl @phantom.creative @k.bromwich @primocards @_vintagemode @fourpointcollectables @sportmomentsau and @jacob.osb. In this episode, the team at Project.824, bring you a conversation that explores the boundaries of how Blockchain technology transforms societies mode of business. 0:00 - Introduction 9:48 - The Beginning Of Creating NFT's 18:05 - The Last 12 Months In The NFT Space 25:50 - Tyson Beck & Trading Cards 32:00 - What Is Project.824? 36:15 - Sandor Earl On Dead Diamond Society 47:37 - Project.824 Roadmap 54:40 - The Potential Of NFT's In Business SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/?ref=pivotalconversations&promoRef=conversations20&promoRef=conversations20 GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK ^ SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW PROJECT.824: INSTAGRAM | https://www.instagram.com/project.824 SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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#31: Royal Stacks Founder - Building A Multi Million Dollar Burger Empire Apr 14, 2022

Royal Stacks is an iconic Melbourne burger chain that has managed to grow to 10 locations across Victoria. This episode is a masterclass on Entrepreneurship and what it takes to truly build an iconic brand. Dani Zeini takes us through the amazing journey of starting Royal Stacks as well as all the priceless lessons he has leant along the way. Dani's philosophy on business isn't the same old regular stuff you always hear, its different, and we love it!

Remember to subscribe to our channel if you enjoy this episode!

0:00 - Introduction

2:00 - The Royal Stacks Story

11:30 - How To Succeed As An Entrepreneur

18:30 - Advice On Overcoming Self Doubt

25:20 - How To Build A Brand

36:30 - How Dani Built The Royal Stacks Brand

43:00 - How To Built A Winning Team

48:20 - Scaling To Multiple Locations

55:50 - How To Manage The Stress & Pressure

Of Business 1:03:40 - Quickfire SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781

LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840

FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations

LINKEDIN | https://www.linkedin.com/company/pivotalconversations

FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor

FOLLOW DANI & ROYAL STACKS:

ROYAL STACKS: https://www.instagram.com/royalstacksau/

DANI: https://www.instagram.com/daniz_instag/

SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

#eliteelevensporting #eliteeleven #milliondollarbusiness #fashionlabel #clothingbrand #podcast #entrepreneur #activewear

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Startup EP 30: HoMie Founders On Supporting Young People Affected By Homelessness Through Upcycled Garments Apr 04, 2022

HoMie is an organisation that supports young people affected by homelessness or hardship to equip them with skills, confidence and experiences to be more work-ready and better prepared for their future. Marcus and Nick, explain the evolution of HoMie and what it takes to run a non-for-profit. They deep dive into HoMie's social impact programs and their secrets to growth, including advice for someone wanting to give back to their community. When you shop with HoMie, you're helping achieve their mission, to support young people affected by homelessness or hardship. On Wednesday April 20th, HoMie are wanting to see 28,000 Australians wearing a hoodie to reflect the number of young people experiencing homelessness on any given night in our country. Visit www.homie.com.au/hoodies4homelessness for more information. 0:00 - Introduction 1:57 - About HoMie 6:55 - The Evolution Of HoMie 23:25: Why You Should Take Risk 26:10 - Why Community Matters 28:40 - Running A Non-For-Profit 35:05 - How You Can Give Back To Your Community 40:45 - The Key Factors That Grew HoMie 47:15 - Building Structure Within A Business As It Grows 52:50 - What Impact Do You Want To Make In The World? 58:16 - Changing The Stigma To Homelessness 1:04:50 - Quickfire SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/?ref=pivotalconversations&promoRef=conversations20&promoRef=conversations20 GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK ^ SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW MARCUS: MARCUS: https://instagram.com/croom12 FOLLOW HOMIE: INSTAGRAM | https://www.instagram.com/homie.com.au SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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Startup EP 29: Elite Eleven Founders On Building a $20M+ Active Wear Brand By 26 Years Old Mar 28, 2022

Ever wanted to know what it really takes to build a business that's forward-thinking, innovative and extremely marketable? Then you need to listen to this weeks episode of Startup Diaries, with the Co-Founders of Elite Eleven, Benn Martiniello and Lisandro Paz, who take us through their journey on building a $20M+ active wear brand. Lisandro and Benn, explain the evolution of Elite Eleven and the break through they had once they expanded into women's apparel. They deep dive into their secrets to success, including advice for someone wanting to make their first $1,000,000 in business. 0:00 - Introduction 2:00 - The Evolution Of Elite Eleven 14:10 - Elite Eleven Today 17:18 - Why Elite Eleven Moved Into Women's Apparel... 28:24 - The Importance Of Hiring The Right Team 41:00 - Advice For Someone Wanting To Make Their First $1,000,000 In Business 48:45 - What Took Elite Eleven To The Next Level... 58:40 - Cashflow & It's Role In Expansion 1:06:40 - The Future On A Macro Level 1:10:21 - Quickfire SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/?ref=pivotalconversations&promoRef=conversations20&promoRef=conversations20 GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK ^ SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW BENN & LISANDRO: BENN: https://www.instagram.com/bennmartiniello LISANDRO: https://www.instagram.com/lisandropaz FOLLOW ELITE ELEVEN: INSTAGRAM | https://www.instagram.com/eliteelevensporting SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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Startup EP 28: Front Runner Founders On How They Built A Million Dollar Fashion Label In 12 Months Mar 14, 2022

In this weeks episode of Startup Diaries, Kyle sits down with the Co-Founders of Front Runner, Tim Hanly and Jye Bohm. This is Tim's third time on the podcast, but what makes this episode different is the appearance of his Co-founder Jye who manages the back end of the business such as the cash-flow, growth strategy and operations. Tim and Jye take us through how they have been able to build Front Runner into a million dollar business in just over 12 months.

0:00 - Introduction 7:30 - How To Create Life Changing Opportunities For Yourself 18:52 - How Tim & Jye Became Business Partners 27:00 - Million Dollar Management Lessons 31:05 - A Warehouse Or 3PL? The Key To Scaling 33:40 - The 6 Pillars Of Business 45:30 - Why You Need To Pay Yourself As A CEO 51: 30 - What Takes Front Runner To A 5 Million Dollar Business? 57:40 - How To Get The Most Out Of Yourself As A Founder 1:03:10 - Quickfire SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/?ref=pivotalconversations&promoRef=conversations20&promoRef=conversations20 GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK ^ SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW TIM & JYE: JYE: https://www.instagram.com/jye_bohm TIM: https://www.instagram.com/timmhanly FOLLOW FRONTRUNNER: INSTAGRAM | https://www.instagram.com/frontrunnerau SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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Early Investor EP 1: How Russia Sanctions Will Effect The Global Economy Ft Brayden Mar 10, 2022

In this weeks episode, Kyle sits down with Brayden Cooke to discuss what is currently going on in the world today, with inflation and the Russia situation. Where will it lead in terms of commodity prices? What will happen to interest rates? They will give you a rough guide on where things are heading and where to put your money in at this current moment.

0:00 - Introduction 5:59 - The Sanctions Russia Is Facing 7:58 - Supply Shortages & Commodity Costs 16:00 - What's happenings with Interest Rates 26:10 - Are We Heading For A Recession 30:05 - The Role of Global Reserve Currencies 33:45 - The Game Theory Behind Russia & Ukraine 41:50 - What To Do Invest In War SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/?ref=pivotalconversations&promoRef=conversations20&promoRef=conversations20 GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK ^ SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW BRAYDEN: INSTAGRAM | https://instagram.com/brayden_cooke_ SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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Startup EP 27: Pivotal Conversations On The Business, Plans For The Future & Exciting Projects In The Works Mar 07, 2022

In this weeks episode, we bring you the first ever iteration of Inside Pivotal Conversations! Kyle and Olivia sit down and discuss a behind the scenes look at what Pivotal Conversations is currently doing, exciting projects in the works, the plans for the future and how the team has built the business, to where it is now.

0:00 - Introduction 2:30 - What To Expect With Inside Pivotal Conversations 5:40 - Overview Since Starting 8 Months Ago 11:54 - What's Changed Since Last Year At Pivotal Conversations? 18:37 - Pivotal Conversations Brand Refresh 23:50 - What Is Pivotal Conversations Currently Working On? 35:20 - Goals for 2022... 45:37 - Quickfire SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/?ref=pivotalconversations&promoRef=conversations20&promoRef=conversations20 GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK ^ SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW OLIVIA: INSTAGRAM | https://www.instagram.com/olivia.ogg SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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Crypto EP 4: The Australian Open Has Entered The Metaverse Ft Ridley Plummer Mar 04, 2022

In this weeks episode, Kyle sits down with Ridley Plummer, the Australian Open's Metaverse and NFT Project Manager, leading the AO Metaverse strategy and overseeing the development of the Metaverse and Web3 projects. Ridley and Kyle discuss all things Web3, Crypto, NFT's and Ridley's personal experience through Decentraland and the Metaverse. Ridley has been instrumental in progressing the AO's launch into the Metaverse and has been with Tennis Australia and the AO for four years. 0:00 - Introduction 3:33 - How Ridley Entered The Space 11:30 - The Metaverse and It's Relationship With Signalling 18:39 - The Future Of The Metaverse & The Jobs It Will Create 25:53 - How & Why Did The Australian Open Get Into The Space? 35:10 - The Australian Open Project 51:33 - AO Balls 57:52 - Big Corporations & The Metaverse 1:01:20 - Where Does Ridley See The Space Going In The Future? SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/... ^ GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIu...

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Startup EP 26: Michael Ramsey On The Formula That Built Multiple Multimillion-Dollar Businesses Feb 28, 2022

In this weeks episode, Kyle sits down with the Founder of Strong, Michael Ramsey. Michael Ramsey has a proven track record in successfully creating and growing established brands. Owning several F45 locations, Ramsey's F45 Studio was recognised as the fastest growing. Michael takes us through the shift from being a franchisee of F45, to now a franchisor of Strong. With over 70 confirmed locations of Strong, Ramsey knows exactly what it takes to scale a business. Michael covers the fitness industry as a whole and shares his key learnings in business, innovation, scaling, building brand equity and community.

0:00 - Introduction 6:10 - From Being A Franchisee To Being A Franchisor 8:05 - Why Ramsey's F45 Was So Successful? 9:10 - The Importance Of PR In Business 12:00 - How To Build Brand Equity 19:45 - Building Strong And Its Branding 24:05 - How Do You Build Community In Business? 26:12 - How Staff Can Either Break Or Make Your Business 31:54 - Starting A New Business 37:05 - Innovating In Business 42:00 - Making Your Business Stand Out 53:10 - Quickfire SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/?ref=pivotalconversations&promoRef=conversations20&promoRef=conversations20 GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK ^ SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW MICHAEL RAMSEY: INSTAGRAM | https://www.instagram.com/ramslegit FOLLOW STRONG: INSTAGRAM | https://www.instagram.com/strong SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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Startup EP 25: Crew On Building A $1,000,000 Fitness Empire Feb 21, 2022

In this weeks episode, Kyle sits down with Damon and Jason, the Co-Founders of Crew Fitness and Performance. The boys dive into a conversation about what it really takes to start your own gym. Including a full behind the scenes into the backend, the financials, how to expand from one location to two and the importance of a great culture and aesthetics within the gym. Damon and Jason, explain all the leaps and bounds they took to get to where they are today. 0:00 - Introduction 2:50 - About Crew Fitness And Performance 11:12 - Why Investing In Aesthetics Of A Gym Is So Important 19:30 - Adapting To COVID-19 In The Fitness Space 25:35 - Why Crew Is So Successful? 34:20 - Being In Business With Your Best Friend 43:35 - Why Crew Is A Million Dollar Business 48:20 - The Biggest Struggles Damon And Jason Has Faced 55:00 - Quickfire SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/?ref=pivotalconversations&promoRef=conversations20&promoRef=conversations20 GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK ^ SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW CREW: INSTAGRAM | https://www.instagram.com/_crewofficial SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw

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Crypto EP 3: How To Invest In NFT's Without Getting Scammed Ft Josh Jones Feb 18, 2022

In this weeks episode, Kyle sits down with Josh Jones to discuss how to invest in NFT's without getting scammed! Josh dives into his current NFT project; Fractured Apes, which he started with his family. He takes us through his triumphs, pitfalls and things to look out for! Josh is the perfect guest to have this conversation with as he has recently transitioned from a corporate job into the creator economy. 0:00 - About Fractured Apes 10:25 - Fractured Apes Technology 20:32 - Community and Branding Within The NFT Space 25:15 - Josh's Biggest Learnings On His NFT Project 30:28 - Biggest Lessons For Newbies Investing In NFT's 45:20 - Where To Invest $1000? 49:10 - Who Determines The Value Of An NFT & Once Purchased How Do You Make Money From It 56:24 - Who To Follow In The NFT Space 29:26 - How To Find A Project That Will Be Successful? 1:02:18 - What Are The Potential Utility Attached To NFT Projects In The Future

SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/... ^ GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIu...

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