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    Arts

    Stark Reflections on Writing and Publishing

    Perspectives and reflections on the writing and publishing life. Mark Leslie Lefebvre, a writer, bookseller, digital publishing advocate, professional speaker, and publishing consultant explores inclusive and collaborative opportunities for writers and book publishing professionals via interviews, discussions, and reflections about the industry. (Mark’s personal website is www.markleslie.ca)

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    Latest Episodes:
    EP 303 - Writing as a Second Career with Lisa M. Lilly May 05, 2023
    Show notes

    Mark interviews Lisa M. Lilly, writer, attorney, and podcaster about story structure and the idea that writers don't need to make full time writing a priority or goal.

    Prior to the interview, Mark shares comments from recent episodes and a thank you to those who support this podcast at patreon.com/starkreflections

    During their conversation, Mark and Lisa talk about:

    • The mysteries and supernatural thrillers that Lisa writes, the non-fiction books for authors, and the podcast that she hosts
    • How Lisa continues to practice Law, but is no longer doing it full time
    • Writing not having to be a full-time thing, and Lisa's latest book "Fiction Writing as Your Second Career"
    • The kind of Law that Lisa practices
    • The "floating around" that Lisa did when she had too much free time when completely away from the responsibilities of the "day job"
    • Lisa's "Awakening" series which is described as a cross between Rosemary's Baby and The Davinci Code
    • How sometimes a small plot or story idea might be inspired by a real-life case Lisa has worked on or heard about
    • Lisa's book "Super Simple Story Structure" and how it related to her passion and knowledge of Buffy The Vampire Slayer and that led to the basis for her podcast
    • Things Lisa learned about doing the podcast weekly the first year, then every second week during the second year
    • The decision of whether to quit doing a thing or to try doing it a different way
    • Considering your writing as a 2nd career rather than as a "hobby"
    • The powerful impact of allowing yourself to "daydream"
    • Advice that Lisa would offer to authors who is balancing their full time work, a busy personal life and their writing
    • If you can't set a habit by day or time, then add some other sort of habit to help trigger your brain that it's "time to write"
    • What's next for Lisa
    • And more...

    After the interview, Mark reflects on the important perspective that not all writers need to aspire to writing full time, as well as the passion behind creative projects (which seems to be a recent common theme in his world).

    Links of Interest:

    • Lisa M. Lilly's Website
      • Buffy and the Art of Story Podcast
      • Writing as a Second Career (Website)
        • Book: Fiction Writing as a Second Career
        • Book: Super Simple Story Structure
        • Book: Buffy and the Art of Story (Season One)
    • Findaway Voices
    • Buy Mark a Coffee
    • Patreon for Stark Reflections
    • Best Book Ever Podcast
    • Lovers Moon Podcast
    • The Relaxed Author
      • Buy eBook Direct
      • Buy Audiobook Direct
    • Publishing Pitfalls for Authors
    • An Author's Guide to Working with Libraries & Bookstores
    • Wide for the Win
    • Mark's Canadian Werewolf Books
      • This Time Around (Short Story)
      • A Canadian Werewolf in New York
      • Stowe Away (Novella)
      • Fear and Longing in Los Angeles
      • Fright Nights, Big City
      • Lover's Moon
      • Hex and the City
    • The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles

    An author, attorney, and podcaster, Lisa M. Lilly is the author of the Q.C. Davis mysteries and the bestselling four-book Awakening supernatural thriller series. Writing as L. M. Lilly, her books on writing include The One-Year Novelist: A Week-By-Week Guide To Writing Your Novel In One Year, Super Simple Story Structure: A Quick Guide To Plotting & Writing Your Novel; and Fiction Writing As Your Second Career. She also hosts the podcast Buffy and the Art of Story.

    The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


    EP 302 - Fat Vampires, Storytelling, and Empathy with Johnny B. Truant May 03, 2023
    Show notes

    Mark interviews Johnny B. Truant, the author of the Fat Vampire novels adapted by SyFy as "Reginald the Vampire" starring Spider-Man's Jacob Batalon.

    Prior to the interview, Mark shares a word about this episode's sponsor.

    You can learn more about how you can get your audiobooks distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

    During the interview Mark and Johnny talk about:

    • How Mark and Johnny have known one another for more than 10 years
    • Young Johnny who had always wanted to be a writer and convinced his high school newspaper to allow him to write a column for them
    • Orbiting the same circles as Sean Platt and how the two met via working via places like Copyblogger and the Blog World Conference
    • How The Self Publishing Podcast came from Johnny wanting to interview (and talk and learn from) Sean Platt and David Wright about the co-authoring and self-publishing they were doing
    • Where the spark for the idea of "Fat Vampire" came from (the old "after-show" podcast they did called "Better Off Undead" for horror fans
    • Johnny wanting to explore the "sameness taken to the extreme" in Reginald, the fat vampire
    • How not being exclusive to Amazon actually led to Johnny selling the option and license for FAT VAMPIRE to become the TV show "Reginald the Vampire"
    • The expression "enthusiasm is free"
    • What it was like watching the TV show "Reginald the Vampire" based on Johnny's novels
    • Prepping for releasing a companion podcast to the TV series
    • Spending three days on the set of the recording of the television program
    • Johnny's views on the power of story and how they can help break through those psychological walls and the blocks that someone might put up to a different perspective by introducing readers to a "maybe they're just like me" train of thought
    • And more...

    After the interview Mark reflects on the importance of storytelling in creating connections between people and empathy, sharing a few quotes from an articile in Discovery magazine, as well as the reality of when an author's work is adapated for media.

    Links of Interest:

    • Johnny B. Truant's Website
      • Fat Vampire to Reginald the Vampire: The Journey so Far
    • Sterling and Stone Website
    • Discover Magazine Article: How Reading Fiction Increases Empathy...
    • Findaway Voices
    • Buy Mark a Coffee
    • Patreon for Stark Reflections
    • Best Book Ever Podcast
    • Lovers Moon Podcast
    • The Relaxed Author
      • Buy eBook Direct
      • Buy Audiobook Direct
    • Publishing Pitfalls for Authors
    • An Author's Guide to Working with Libraries & Bookstores
    • Wide for the Win
    • Mark's Canadian Werewolf Books
      • This Time Around (Short Story)
      • A Canadian Werewolf in New York
      • Stowe Away (Novella)
      • Fear and Longing in Los Angeles
      • Fright Nights, Big City
      • Lover's Moon
      • Hex and the City
    • The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles

    Johnny B. Truant is the bestselling author of Fat Vampire, adapted by SyFy as "Reginald the Vampire" starring Spider-Man's Jacob Batalon. His other books include Pretty Killer, Pattern Black, Invasion, The Beam, Dead City, and over 100 other titles across many genres.

    The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


    EP 301 - Procrastinating Partners Collaborating with Liz Anderson Apr 27, 2023
    Show notes

    Mark interviews his partner Liz Anderson about her work as a Principal within education, as the better half of a writer, and also as a fellow procrastinator and creative collaborator.

    This episode is sponsored by the awesome Patrons of the Stark Reflections Podcast who support this podcast and receive additional audio, video, and text content.

    During the interview, Mark and Liz talk about:

    • The elements of procrastination that bond the two of them together
    • How Liz has learned to embrace procastination as a way to get the creativity flowing
    • Liz's long-time practice of producing videos and short movies
    • The "Last Minute Productions" Liz makes, leveraging the "L" and "A" of her initials into the branding
    • The "show" (Isolation Station) that Liz started for the staff at her school during the pandemic and how that evolved into "Distance Daily"
    • How these virtual shows allowed the staff to connect in a way that they never had been able to do before
    • Mark's participation in Liz's "Distance Daily" show for a while during the time when she was without a Vice Principal
    • The ongoing daily "Flair Fun" video announcements segment that initiated during the pandemic but continue to this day at Liz's school
    • The value of the particupation from the entire school community in these daily videos that allows for a deeper sense of connection and being seen and heard and part of something bigger
    • The way Liz practices the role of being an elementary school Principal
    • The important revelation during a Grade 8 graduation that was an eye-opening moment for Liz
    • The difference between being an auditory learner and a visual learner
    • What it's like for Liz living with Mark the writer
    • The "spies" Liz has watching for Mark to not engage in particular activities on social media
    • How while Liz had long been creative and producing vidoes, it was a long time before she felt comfortable getting in front of a camera
    • Mark and Liz's first creative collaboration, doing the "Stuck in This House Here with You" parody of the Steelers Wheel song "Stuck in the Middle with You"
    • The way that we "paint" and fill spaces with things that tell a story or prompt people to see a space differently
    • The decision fatigue that can happen for a reader and how Liz appreciates being able to just keep reading the next book in a series
    • Liz's love of Joanna Penn's J.F. Penn thrillers and Kevin J. Anderson's "Dan Shamble" zombie P.I. novels
    • Some of the creative endeavors Liz is interested in exploring this coming summer

    Then Liz turns the tables on Mark and asks him some reflective questions.

    Links of Interest:

    • Parody Videos
      • Stuck In This House Here With You (Parody Music Video with Liz)
      • Kay-Tell Presents: Isolation Parody Songs (Parody Music Video with Liz)
      • The 2022 Aurora Awards Opening Sequence (Hosted by Liz and Mark)
        • The Full 2022 Aurora Awards Ceremony
      • Mark's Tavern: Where Everybody Shares Your Name - Pilot (Cheers Parody)
        • Mark's Tavern: Dad Jokes Matter
        • Mark's Tavern: Tension
        • Mark's Tavern: Mister Bright Side
        • Mark's Tavern: Death by Coffee
    • Buy Mark a Coffee
    • Patreon for Stark Reflections
    • Lovers Moon Podcast
    • The Relaxed Author
      • Buy eBook Direct
      • Buy Audiobook Direct
    • Publishing Pitfalls for Authors
    • An Author's Guide to Working with Libraries & Bookstores
    • Wide for the Win
    • Mark's Canadian Werewolf Books
      • This Time Around (Short Story)
      • A Canadian Werewolf in New York
      • Stowe Away (Novella)
      • Fear and Longing in Los Angeles
      • Fright Nights, Big City
      • Lover's Moon
      • Hex and the City
    • The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles

    The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


    EP 300 - Celebrating 300 Episodes with Guest Reflections Apr 20, 2023
    Show notes

    Mark celebrates the 300th episode by sharing reflections from listeners, past guests, and other podcast hosts.

    The guest reflections, in order and with links:

    • Edwin Downward
      • Edwin's website
    • Stanley B. Trice
      • Stanley's website
    • Sacha Black
      • The Rebel Author Podcast
      • EP 133 - Anatomy of a Rebel
      • EP 155 - Rebellious Reflections with Guest Host Sacha Black
    • Johnny B Truant
    • Sean Platt
      • Sterling and Stone
      • Reginald the Vampire (Fat Vampire)
    • Honoree Corder
      • Honoree's Website
      • EP 198 - Multiple Prosperous Wins in Marketing and Publishing
    • Connor Whitely
      • Connor's Website
    • Brian Cohen & H. Claire Taylor
      • Sell More Books Show Podcast
      • EP 240 - Character, Story, and Industry Alignment with Claire Taylor
      • EP 241 - Indie Publishing Has a Creep Problem
      • EP 254 - Best Pages, Ads, and Newsletters with Bryan Cohen
    • Kevin J Anderson & Rebecca Moesta
      • WordFire Press
      • Superstars Writing Seminars
      • EP - Writing Through Change, Tragedy, and Trauma with Kevin J. Anderson
    • Joanna Penn
      • The Creative Penn
      • EP 2 - Living the Health Writer's Life with Joanna Penn
      • EP 148 - A Voice Double Conversation with Joanna Penn
      • EP 212 - A Conversation with Joanna Penn on Co-Authoring The Relaxed Author
    • J. Thorn
      • J. Thorn's Website
      • EP 21 - Real-World Connections in a Digital World with J. Thorn and Zach Bohannon
    • Kaye Booth
      • Writing to be Read
      • EP 277- Live Chat with Ask the Authors 2022
    • Kevin Tumlinson
      • Kevin's Website
      • EP 15 - The Process of a Writer's Life
      • EP 82 - D2D Ask Us Anything - Part 1 of 2
      • EP 83 - D2D Ask Us Anything - Part 2 of 2
      • EP 86 - D2D Marketing Questions
      • EP 93 - D2D Ask Us Anything Aug 2019
    • Matty Dalrymple
      • The Indy Author
      • EP 116 - Taking the Short Tack
      • EP 216 - Podcasting for Authors
      • EP 226 - Reflective Round Table - Dec 2021
      • EP 231 - Reflective Round Table - Questions that Should be in a Writing Course
      • EP 258 - Reflective Hangout Highlights
    • Lindsay Buroker
      • Lindsay's Website
      • 6 Figure Authors Podcast
    • Ron Collins
      • Ron Collins
    • Julie Strauss
      • Julie's Website
      • Best Book Ever Podcast RSS Feed

    Links of Interest:

    • Buy Mark a Coffee
    • Patreon for Stark Reflections
    • Lovers Moon Podcast
    • The Relaxed Author
      • Buy eBook Direct
      • Buy Audiobook Direct
    • Publishing Pitfalls for Authors
    • An Author's Guide to Working with Libraries & Bookstores
    • Wide for the Win
    • Mark's Canadian Werewolf Books
      • This Time Around (Short Story)
      • A Canadian Werewolf in New York
      • Stowe Away (Novella)
      • Fear and Longing in Los Angeles
      • Fright Nights, Big City
      • Lover's Moon
      • Hex and the City
    • The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles

    The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


    EP 299 - Marketing and Promo Stacking with CraveBooks Apr 13, 2023
    Show notes

    Mark interviews Kerrie Flanagan and Cary Bergeron from CraveBooks.

    Prior to the interview, Mark shares a brief personal update and a word about this episode's sponsor.

    You can learn more about how you can get your audiobooks distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

    During the interview, Mark, Kerrie and Cary talk about:

    • A bit of a background about Kerrie's writing, publishing, and industry experience, including her multiple previous appearances on the Stark Reflections podcast
    • Cary's experience running a marketing agency and how CraveBooks was initially a side project that grew into something bigger
    • The challenge with many of the promo sites and the fact they don't "save" or "keep" the details from an author of previous promotions
    • What CraveBooks.com is and how it works as a marketing platform tool for authors
    • How CraveBooks owns and operates about eight of those sites, but also has connections via third party promotion sites
    • How Kerrie and Cary met and started working together
    • Where Mark and Kerrie first met
    • The "Version 2" of CraveBooks, AKA, CraveBooks 2.0 and the bells and whistles that will be included in that
    • How you have a free author profile on CraveBooks
    • vice about marketing in general
    • And more...

    After the interview Mark reflects on a couple of different things from the conversation.

    Links of Interest:

    • CraveBooks (affiliate link)
    • Other episodes featuring Kerrie Flanagan
      • EP 209 - Growing Sales, Subscribers, and Twitch Marketing with Kerrie Flanagan & Chuck Harrelson
      • EP 117 - Multi-Layered Collaboration with Kerrie Flanagan, Chuck Harrelson, and MacLeod Andrews
      • EP 45 - Co-Authoring with the Writers Behind C. K. Wiles
      • EP 31 - Writing and Selling Magazine Articles with Kerrie Flanagan
    • Findaway Voices
    • Buy Mark a Coffee
    • Patreon for Stark Reflections
    • Best Book Ever Podcast
    • Lovers Moon Podcast
    • The Relaxed Author
      • Buy eBook Direct
      • Buy Audiobook Direct
    • Publishing Pitfalls for Authors
    • An Author's Guide to Working with Libraries & Bookstores
    • Wide for the Win
    • Mark's Canadian Werewolf Books
      • This Time Around (Short Story)
      • A Canadian Werewolf in New York
      • Stowe Away (Novella)
      • Fear and Longing in Los Angeles
      • Fright Nights, Big City
      • Lover's Moon
      • Hex and the City
    • The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles

    Crave Books is a full-service eBook site and daily email service that gives readers free and bargain eBooks and connects readers and writers. The site also offers a variety of book promotional opportunities and service for authors to raise their profiles and reach new readers.

    The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


    EP 298 - Honesty, Humor, Poetry, Essays, and Disability with Matthew Del Papa and Vera Constantineau Apr 06, 2023
    Show notes

    Mark interviews Sudbury area writers Matthew Del Papa and Vera Constantineau.

    Prior to the interview, Mark shares a few listener comments reminds listeners about sending THEIR reflections for forthcoming Episode 300, provides a personal update and shares a word about this episode's sponsor.

    You can learn more about how you can get your audiobooks distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

    During the interview, Mark, Mat and Vera talk about:

    • Vera and Mat's backgrounds as writers
    • How humor is always going to show up in almost anything that Vera writes
    • Haibun Poetry, which is a form that combines haiku and with prose poem
    • Mat's very first book of "railroad stories" and how a lot of his work is focused on his home town of Capreol, Ontario
    • What's funny about disability?
    • How humor can be a coping mechanism for dealing with frustration
    • Vera's love of poetry and fascination with Japanese forms of writing
    • How poetry is a way of giving the shortest word picture imaginable
    • The uniqueness of Latitude 46 Publishing, the publisher releasing both of these books in the spring of 2023
    • The way large publishers commonly make "we just published a book like that" restrictions
    • Mat and Vera billing themselves as the "Rolling Writers" when promoting these books
    • How small presses can be a really great resource for writers
    • A focus on what is unique about writers from Northern Ontario and the mutual respect and understanding in the local writing community
    • The benefits and drawbacks of being a writer in a northern community as opposed to a larger city
    • A bit about Sudbury Wordstock, a fantastic literary festival that is celebrating its 10th year in 2023
    • A look at the geography and physical breadth of Canada and how one has to really hustle and really "want it" in order to be successful as a performer in Canada
    • The term "criplit," the divisiveness in the use of the term among disabled writers and why that writing is important
    • How the use of Zoom during the pandemic has been a boon for folks who have mobility issues and difficulty getting out and about
    • Dealing with the inability to travel for book promotions
    • Vera becoming a Poet Laureate of Greater Sudbury the day the pandemic started, but how that helped her bring Sudbury to the world
    • How the pandemic taught a lot of able bodied people the concept of "not being able to do something you want to be able to do"
    • And more...

    After the interview Mark reflects on the important of community, the uniqueness of the Sudbury writing community, and an element from Mat's email signature that he finds inspiring.

    Links of Interest:

    • Matthew Del Papa's Website
    • Vera Constantineau's Website
    • Latitude 46 Publishing
      • EP 224 - Being an Independent Publisher and Bookseller with Heather Campbell
      • EP 189 - From Stage to Page and Back to Stage with Rod Carley
    • Sudbury Writers Guild
    • Findaway Voices
    • Submit YOUR reflections for Episode 300
    • Buy Mark a Coffee
    • Patreon for Stark Reflections
    • Best Book Ever Podcast
    • Lovers Moon Podcast
    • The Relaxed Author
      • Buy eBook Direct
      • Buy Audiobook Direct
    • Publishing Pitfalls for Authors
    • An Author's Guide to Working with Libraries & Bookstores
    • Wide for the Win
    • Mark's Canadian Werewolf Books
      • This Time Around (Short Story)
      • A Canadian Werewolf in New York
      • Stowe Away (Novella)
      • Fear and Longing in Los Angeles
      • Fright Nights, Big City
      • Lover's Moon
      • Hex and the City
    • The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles

    Matthew Del Papa lives in Capreol. He joined the Sudbury Writers' Guild in 2009 and served two years as president. A voracious reader, Matthew has written for local newspapers and websites, contributed to magazines, and together with Lisa Coleman-Brown co-authored a fund-raising novella entitled Nightmare at the North Pole for the Northern Ontario Railroad Museum & Heritage Centre (Greater Sudbury's #3 tourist attraction).

    Having self-published ten titles, either as author or editor (and sometimes both), Matthew always has a project or two on the go. The majority of his work is humorous and focused on Northern Ontario, specifically his home town.

    His titles include: The Legend of Capreol Red: And Other Stories From a Railroad Town; Nursing Doubts: The Miss Hattie Mysteries; Green Eyes Through Capreol: More Stories From a Railroad Town; Creepy Capreol: Chilling Tales From a Railroad Town; Captivating Capreol: Thoughts From a Railroad Town; Creepy Capreol, Jr.: Chilling Tales From—and For—Young Minds; Capreol At Bat: The Fastball Years; Creepy Capreol, Jr. 2: Too Many Zombies; and Merry Capreol: Christmas Stories From a Railroad Town.

    Matthew's first essay collection, Jerry Lewis Told Me I Was Going to Die, is being released May 6th, 2023 by Latitude 46 Publishing.

    Vera Constantineau lives in Copper Cliff, ON. She served a two-year term (2020-2022) as poet laureate of Greater Sudbury. The pandemic arrived on the scene the day her appointment was affirmed forcing her to rethink the role, which was very community oriented. She spent a good part of her two years on zoom and travelled around the world to workshops and poetry events. Her podcast, The PL Pod, gathered a following that included regular listeners in the UK, Ireland, Japan, Sweden and Australia as well as the US and Canada. Her poetic focus is the Japanese forms of haiku, senryu, tanka and haibun.

    In addition to her interest in poetry, Vera writes both fiction and nonfiction. In 2019 her essay Options was included in an anthology, Against Death—35 Essays on Living, published by Anvil Press of Vancouver. In 2020 her haiku placed third in the Martin Lucas Award for Haiku in England. Vera's early writing coered a ten year span as a humour columnist. Her weekly column appeared in several Northern Ontario Community newspapers.

    Vera is the author of Daisy Chained, a collection of short fiction, three lines at a time, a chapbook of haiku that has gotten excellent reviews.

    Vera is the Haiku Canada Regional Representative for Ontario and a member of the Haiku Society of America, a member and past president of the Sudbury Writers' Guild as well as a member of NOWW Thunder Bay.

    Her poetry collection, Enlightened By Defilement was published in April of 2023 through Latitude46 Publishing of Greater Sudbury.

    The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


    EP 297 - Enthusiasm, Encouragement and Alchemy for Authors with Jo Buer Mar 30, 2023
    Show notes

    Mark interviews Jo Buer, a gothic suspense and literary fiction author from New Zealand who describes herself as a sucker for the supernatural, time travel, and all things woo-woo.

    Prior to the interview, Mark reminds listeners about sending THEIR reflections for forthcoming Episode 300, provides a personal update and shares a word about this episode's sponsor.

    You can learn more about how you can get your audiobooks distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

    In their conversation, Mark and Jo talk about:

    • The many different ways that Jo is "bookish"
    • Being able to go back all the way to when she was five years old, and how Jo fell in love with her school's library
    • Writing about a gift she was given when she was six years old and the belief she had, even then, that her writing was stellar and would capture the attention and praise of her teacher
    • The devastation and determination that early experience left her with as an author
    • Publishing her first book, a collection of short stories in 2020
    • Finding herself in a really dark place with a significantly negative impact on her self esteem, and how that determined voice of herself at 6 years old kicked in
    • Being too hard on herself by trying to measure up to the productivity of a full time author while being a part-time author with another full time job
    • Jo's podcast Alchemy for Authors
    • Her role as a teacher and how that might tie back to her own experience having her enthusiasm squashed as a six year old
    • The challenge of hosting a podcast while being such an introverted person
    • How overthinking and looking for the "perfect" solution can often get in an author's way
    • Jo's experience working at Chapters and Indigo when she lived in Canada
    • One of the most heart-breaking and frustrating things about seeing how bookstores deal with mass market paperback returns
    • Her experience working in a library, including speaking to the various people who came in there
    • How, if you're an introvert, for example, you've sometimes got to "fake it"
    • Advice that Jo would give to her younger self
    • And more...

    After the interview, Mark reflects on the "fake it" approach as well as Jo's advice about leveraging a photo of your younger self.

    Links of Interest:

    • Jo Buer Website
      • Instagram
      • Facebook
    • Jo's Podcast: Alchemy for Authors
      • Instagram
      • Alchemy for Authors Newsletter
    • Brandon Sanderson's Response to WIRED article
      • Mark's Patron Post with audio of that article and his reflection
    • Findaway Voices
    • Submit YOUR reflections for Episode 300
    • Buy Mark a Coffee
    • Patreon for Stark Reflections
    • Best Book Ever Podcast
    • Lovers Moon Podcast
    • The Relaxed Author
      • Buy eBook Direct
      • Buy Audiobook Direct
    • Publishing Pitfalls for Authors
    • An Author's Guide to Working with Libraries & Bookstores
    • Wide for the Win
    • Mark's Canadian Werewolf Books
      • This Time Around (Short Story)
      • A Canadian Werewolf in New York
      • Stowe Away (Novella)
      • Fear and Longing in Los Angeles
      • Fright Nights, Big City
      • Lover's Moon
      • Hex and the City
    • The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles

    Joe Buer is a gothic suspense and literary fiction author living in New Zealand. She is a sucker for the supernatural, time travel, and all things woo-woo. From an early age she came to realize that sometimes truth is stranger than fiction.

    She lives in an ordinary house in an ordinary town with her husband and feline familiars, Atlas, Gaia, Zeus, and Hades. When not doting on her cats, devouring self-help books or gorging on chocolate, she writes slightly dark, sometimes scary, often ghostly stories with a smattering of romance.

    Jo is also the host of the Alchemy for Authors podcast - a podcast to transform and supercharge your writing life.

    The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


    EP 296 - Powerful in Person Print Book Marketing with Richard H. Stephens Mar 23, 2023
    Show notes

    Mark interviews Canadian Epic Fantasy author Richard H. Stephens about finally realizing a life-long dream of writing, about how his fourteen book fantasy series was inspired by hearing an Iron Maiden song in 1982, and about selling print books at in person events.

    Prior to the interview, Mark reminds listeners about sending THEIR reflections for forthcoming Episode 300, provides a personal update and shares a word about this episode's sponsor.

    You can learn more about how you can get your audiobooks distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

    In their conversation, Mark and Richard talk about:

    • Richard's epic fantasy writing, which is told in trilogy batches, all within the same universe
    • How the song "Run to the Hills" from Iron Maiden in the early 1980s put the story that became his first trilogy into his head, but also how Richard's serious start in writing didn't start until 2017
    • How his first novel was called "The River Styx" for the first 33 years that he kept it kicking around in his head
    • Pitching his first novel to an agent, and then realizing this was something he could do for himself
    • Publishing 14 books in the "Soul Forge" universe since 2018
    • A bit of a background on the reasoning behind retiring from Waterloo Police Service, and how that allowed him to be able to write
    • Richard's analogy of being the race car driver with a fantastic pit crew (his wife, family, and the professionals he works with) that helps him look good
    • Why Richard invests so much into in person and print selling
    • Meeting David M. Kelly at GraphicCon in Sudbury, ON and how Richard learned a lot from David in that type of environment
    • How 2020 was supposed to be their "breakthrough" year
    • The value of what happens when a person browsing at Richard's table realizing they're actually talking to an author
    • The epic-fantasy themed costumes that Richard will sometimes wear when doing an event in person
    • The trilogy discount promotional pricing that Richard can offer
    • Ordering print copies from a local printer (in Toronto) rather than having them shipped from Amazon
    • The trailer Richard has for doing in person events with the book covers on it
    • Richard's advice on not being afraid to engage with people, and don't be shy about sharing the fact that you are the author
    • How, even with a sign that has your photo on them and a "meet the author today" people still don't "get it" that the author is right there
    • The importance of trying different ways and approaches to see what works best for you
    • Making someone's day by offering a woman who was having a bad day the opportunity to name a dragon in one of his books
    • How Richard decides which in person book events are worth it and which ones aren't
    • Advice Richard would give to his younger 1982 self
    • And more...

    After the interview, Mark reflects on the importance of making it clear, despite when things seem like they're already overtly obvious, as well as how we all tend to focus on our "one star" elements rather than our "five star" ones.

    Links of Interest:

    • Richard H. Stephens
    • Printing Legacy (Toronto area Printer)
    • Findaway Voices
    • Submit YOUR reflections for Episode 300
    • Buy Mark a Coffee
    • Patreon for Stark Reflections
    • Best Book Ever Podcast
    • Lovers Moon Podcast
    • The Relaxed Author
      • Buy eBook Direct
      • Buy Audiobook Direct
    • Publishing Pitfalls for Authors
    • An Author's Guide to Working with Libraries & Bookstores
    • Wide for the Win
    • Mark's Canadian Werewolf Books
      • This Time Around (Short Story)
      • A Canadian Werewolf in New York
      • Stowe Away (Novella)
      • Fear and Longing in Los Angeles
      • Fright Nights, Big City
      • Lover's Moon
      • Hex and the City
    • The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles

    Richard H. Stephens began writing circa 1974; a bored child looking for something to do. A trip to a local bookstore saw the proprietor introduce him to the works of Terry Brooks and Stephen R. Donaldson and his writing life was forever changed.

    Richard worked in a warehouse for 22 years, before going back to school. Graduating with honours, he joined the local Police Service. In 2017, Richard resigned from the Police Service to pursue writing full-time. With the support of his family, he has finally realized his boyhood dream.

    The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


    EP 295 - Body Brokers, Vital Organs, and Selling Direct with Dharma Kelleher Mar 16, 2023
    Show notes

    Mark chats with Dharma Kelleher who writes action-driven thrillers that explore the complexities of social and criminal justice in a world that favors the privileged. She is one of the only openly transgender authors in the crime fiction genre. They talk about that and a lot more.

    Prior to the interview, Mark reminds listeners about sending THEIR reflections for forthcoming Episode 300, provides a personal update and shares a word about this episode's sponsor.

    You can learn more about how you can get your audiobooks distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

    In their conversation, Mark and Dharma talk about

    • Dharma's "long, torrid" life-long affair with writing, and beginning to write on a manual typewriter in their teenage years
    • What happened in the intervening years, including getting a degree in journalism
    • Coming out as transgender, initially to self in college, and then later on. And the challenges of doing that in the deep south of the US
    • Celebrating 25 years of marriage in 2023
    • Falling back in love with writing in 2007 thanks to NaNoWriMo
    • Spending eight years focusing mostly on the craft of writing
    • Pitching to 90 agents and then landing a deal with a New York publisher
    • Coming to the realization that the trad pub model wasn't going to work (due to the publisher requiring print book rights even though they weren't planning on publishing beyond eBook)
    • Getting tired of hearing the "we already had a transgender author book this year" from publishers
    • Red Market's release in February 2023 and how Dharma is selling it directly before doing a wide publishing release
    • How you get it early and get more when you buy it direct from the author
    • Switching from a WooCommerce to a Shopify website for direct sales
    • Doing the best they can to deliver their books to any customer wherever they are on the planet
    • Being the first person in Arizona to donate a kidney to a stranger and how that was part of the inspiration for Red Market
    • The Jinx Ballou Crime Thriller series and how crime thrillers, mysteries, etc are often about "justice"
    • Some of the things writers can get wrong when they include transgender characters in their fiction
    • Disclosure (Netflix) - that takes a deep dive into those tropes
    • The importance of giving transgender characters agency in fiction
    • How the tropes can cause real harm, not just hurt feelings
    • Dharma's love of numbers and love of writing being among their biggest passions
    • And more...

    After the interview Mark reflects on two of the things that came up in their discussion.

    Links of Interest:

    • Dharma's Website
    • Queer Women Kick Ass (dot com)
      • Red Market (direct sales link)
    • Trailer for Disclosure (Netflix)
    • Lambda Literary: Three Transgender Crime Writers (Dharma, Robyn Gigl, Renee James) Talk Thrills and Challenges of Writing in the Genre
    • Epic Reads: YA Fiction with Transgender and Non-Binary Characters
    • Goodreads: Novels of Trans Protagonists by Trans authors
    • Findaway Voices
    • Submit YOUR reflections for Episode 300
    • Buy Mark a Coffee
    • Patreon for Stark Reflections
    • Best Book Ever Podcast
    • Lovers Moon Podcast
    • The Relaxed Author
      • Buy eBook Direct
      • Buy Audiobook Direct
    • Publishing Pitfalls for Authors
    • An Author's Guide to Working with Libraries & Bookstores
    • Wide for the Win
    • Mark's Canadian Werewolf Books
      • This Time Around (Short Story)
      • A Canadian Werewolf in New York
      • Stowe Away (Novella)
      • Fear and Longing in Los Angeles
      • Fright Nights, Big City
      • Lover's Moon
      • Hex and the City
    • The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles

    Dharma Kelleher writes action-driven thrillers that explore the complexities of social and criminal justice in a world that favors the privileged. She is one of the only openly transgender authors in the crime fiction genre. Dharma lives in Arizona with her wife and a black cat named Mouse. Learn more about Dharma and her work at https://dharmakelleher.com.

    The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


    EP 294 - Content for Everyone with Jeff Adams and Michele Lucchini Mar 09, 2023
    Show notes

    Mark interviews Jeff Adams and Michele Lucchini about their new book, CONTENT FOR EVERYONE: A Practical Guide for Creative Entrepreneurs to Produce Accessible and Usable Web Content.

    Prior to the interview, Mark shares comments from recent episodes, reminds listeners about sending THEIR reflections for forthcoming Episode 300, a personal update and a word about this episode's sponsor.

    You can learn more about how you can get your audiobooks distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

    In their conversation, Mark, Jeff, and Michele talk about:

    • Their new book, released March 1, 2023 entitled CONTENT FOR EVERYONE and who the book is for
    • Their backgrounds working at Useablenet and how it relates to this new release
    • Jeff's Big Gay Fiction Podcast, which has been going on for eight years now
    • Pioneering digital accessibility with UseableNet
    • Thinking about accessibility as an opportunity or a basic expectation
    • It being hard for Jeff and Michele to not notice accessibility issues out there on the net
    • The genesis of the book and how it became a collaborative effort between the two of them
    • Conveying a message in the widest way possible so that the widest number of people can consume it
    • The importance of color contrast for people with low vision
    • Considering the different ways different users interact with a web page
    • A good rule is "do not rely on a single sense when you communicate"
    • A theme running through the entire book: Being true believers in that if you know WHY you have to do something, you'll be a lot more committed in doing it
    • An approach to consider if it feels too overwhelming to take on the task of making one's work more accessible
    • Accessibility is about reaching as many potential customers as possible
    • All of the conditions that might be creating a temporary disability
    • How the only wrong thing to do is to do nothing
    • The oddness of the situation where someone who requests something in a more accessible format is asking a favor rather than just laying out a fundamental expectation
    • The idea of thinking of an accessible format as an "extra task" rather than a basic and fundamental task
    • The importance of progress over perfection
    • And more...

    After the interview Mark reflects on a few specific learnings he took away from it and ways he can grow and improve/expand upon his mindset related to accessibility.

    Links of Interest:

    • Content for Everyone
    • UseableNet
    • WebAIM's Contrast Checker
    • Jeff Adams (& Will Knauss)- Big Gay Author Podcast
    • Jeff & Will on Draft2Digital Self-Publishing Insiders Live (Blog)(YouTube)
    • Episode 293 - The Capacity to Unlearn and Relearn with Diane Devenyi
    • Findaway Voices
    • Submit YOUR reflections for Episode 300
    • Buy Mark a Coffee
    • Patreon for Stark Reflections
    • Best Book Ever Podcast
    • Lovers Moon Podcast
    • The Relaxed Author
      • Buy eBook Direct
      • Buy Audiobook Direct
    • Publishing Pitfalls for Authors
    • An Author's Guide to Working with Libraries & Bookstores
    • Wide for the Win
    • Mark's Canadian Werewolf Books
      • This Time Around (Short Story)
      • A Canadian Werewolf in New York
      • Stowe Away (Novella)
      • Fear and Longing in Los Angeles
      • Fright Nights, Big City
      • Lover's Moon
      • Hex and the City
    • The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles

    Jeff Adams is a Certified Professional in Accessibility Core Competencies by the International Association of Accessibility Professionals. As the Accessibility Operations Director for UsableNet, a company focused on making the digital world more accessible and usable, he consults with clients around the world about digital accessibility. In addition, Jeff's a creative entrepreneur as an author of queer romance and queer young adult fiction and co-host of the Big Gay Fiction Podcast.

    Michele Lucchini is the Vice President of Delivery and Accessibility Operations for UsableNet and oversees the teams responsible for ensuring client's success in their digital accessibility program. Michele's background is rooted in software development first and moving to team and operation management later. Thanks to experience gathered in over two decades, Michele is an expert and helping companies, from the largest to the smallest, making their digital experiences accessible.

    The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


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