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    Automotive

    Sponsored Rider Club Podcast

    Your guide to motorsports sponsorship

    Advertise

    Copyright: © 2019

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #228 - Farewell Episode May 18, 2020

    FAREWELL EPISODE!!! After 3.5 years and 228 episodes with Josh Wiese, the Sponsored Rider Club Podcast is coming to an end. Tune in for some reflections on the past and a glimpse into the future. This live experience is powered by 4 Wheel Parts, but the ENTIRE experience was powered by YOU. Have fun and ride safe.


    #227 - If I could sponsor anyone... Apr 29, 2020

    Finally! It is time for ME to answer the question I have been CONSTANTLY asking the guests on the show...

    If I could sponsor anyone in the world, who would I choose and why? Tune in for my answer.

    Who would you sponsor and why?

    This live experience is powered by 4 Wheel Parts.


    #226 - Jeff Vanasdal of Topthepodium.com is back to tell us about his new company, social media bots, and lead generation Apr 23, 2020

    In his 4th guest appearance on the show, Jeff Vanasdal is back to talk about his latest adventures and how you should be thinking about lead generation. We also discuss social media bots and Jeff's latest online magazine.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #225 - iRacing Lessons Learned Apr 16, 2020

    In past episodes, we have discussed the surge in iRacing and eSports, and urged you to consider getting into the mix given the current pandemic.

    Not everyone is ready for the surge, and some racers have learned the hard way. This show is intended to give you some insights into mistakes racers have made and how you can avoid those and properly leverage the exposure iRacing can bring you and your sponsors.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #224 - Camren Sorensen talks youth racing and what it means to be sketchy Apr 10, 2020

    In Part 3 of the Sorensen Series, 8 yr. old racer Camren Sorensen of Sorensen Motorsports joins us to talk about the crazy things he does in youth motorsports. He also shares the work he is doing to develop his personal brand, That's Sketchy, and his YouTube channel.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #223 - Amanda Sorensen talks competition, multi-discipline sponsorship, and managing distraction Apr 03, 2020

    In Part 2 of the Sorensen series, Amanda Sorensen of Sorensen Motorsports joins us to discuss multiple facets of motorsports marketing. We chat about managing sponsors across racing disciplines, turning negative energy into positive energy, showing your failures, and the importance of competition.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #222 - Is it YOUR time for eSports? Mar 31, 2020

    In our 51st live show, Josh Wiese is discussing how the coronavirus has created a new surge in eSports and what that could mean for you.

    Powered by 4 Wheel Parts.


    #221 - Utilizing quarantine to improve your sponsorship program Mar 28, 2020

    During the COVID-19 pandemic, the world is changing daily. Many people are in quarantine, looking for opportunities to fill their time. This show discusses 5 tips to help you utilize this coronavirus quarantine time to improve your skills and ultimately your sponsorship program.

    This live experience is powered by 4 Wheel Parts.


    #220 - Branden Sorensen talks supporting R&D, having a Plan B, and treating your sponsor like it's YOUR business Mar 26, 2020

    Branden Sorensen of Sorensen Motorsports joins us to discuss a variety of motorsports marketing and sponsorship topics. As the youngest professional drift driver and a member of a family devoted to motorsports, we get a ton of info on how to treat your sponsors, supporting development testing, and what it means to have a backup plan.

    Stay tuned for the next two parts of this Sorensen Series where Branden's sister Amanda and his little brother Camren join us as well.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #219 - Mia Chapman talks UTV racing, being a Redbull athlete, and why sponsors like desert racing Mar 18, 2020

    Mia Chapman takes you behind the wheel to understand how she has leveraged her racing, networking, and social media skills to become a rising star in the UTV racing world.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #218 - Basil Khaja of Midwest Offroad Expeditions talks event planning, photo sharing, and sponsorship connection Mar 12, 2020

    Basil Khaja of Midwest Offroad Expeditions joins us to discuss how he integrates motorsports marketing and sponsorship tactics into his offroading passion. We dive into details around event planning, charity support, communication, and sponsorship connection stories.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #217 - Valuation Series: Part 3 Mar 06, 2020

    Concluding our 3 part valuation series, this episode breaks down how to package your valuation. We begin by unpacking how valuations fit into the bigger financial picture, then describe how it should be presented to a sponsor.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #216 - What is livery and why should I care? Feb 29, 2020

    Why did it take me so long to learn this word? LIVERY! Don't make the same mistake. Tune in now!

    This live experience is powered by 4 Wheel Parts.


    #215 - Valuation Series: Part 2 Feb 28, 2020

    This is the hard part!

    As part 2 of the 3 part valuation series, this episode breaks down the intricacies of tangible and intangible assets, the basic parts of your valuation. We describe what they mean, how to calculate them, and outline several examples.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #214 - Back to the basics; 6 motorsports sponsorship fails to avoid Feb 25, 2020

    It's time to get back to the basics folks.

    Based on some poor sponsorship proposals that have floating around lately, it seems like a refresher is in order.

    Here are 6 motorsports sponsorship fails to avoid.

    This live experience is powered by 4 Wheel Parts.


    #213 - Valuation Series: Part 1 Feb 21, 2020

    This episode introduces a new series about valuations. It is a complex topic, so we are breaking it down into three episodes:

    • Part 1 - Overview; exploring key concepts and terms
    • Part 2 - Intricacies of tangible and intangible assets
    • Part 3 - Presenting the package deal

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #212 - Hunt the Front co-creator and kart racer Joshua Joiner talks storytelling, Patreon, and vlogging Feb 13, 2020

    Joshua Joiner gives us an insider perspective on what it takes to manage a successful racing vlog, Hunt the Front. We discuss the importance of storytelling and explore several elements of creating engaging video content. We also dive into examples of how he has secured non-endemic sponsorships and Patreon support, among several other topics.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #211 - Chris Keller of Nomad Overland talks social media tools, affiliate marketing, and consistency Feb 05, 2020

    Chris Keller of Nomad Overland joins us to break down the lessons he has learned over the years and how he supports his sponsors through his overland adventure social media presence and blogging.

    We dive into several tools to help your social media and content creation strategy. We also cover some different types of partnerships (i.e. affiliate programs). Chris hammers home the importance of consistency.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #210 - Offset Branding Costs Jan 30, 2020

    Do you understand offset branding costs? Can you relay your value to your sponsors? If you hesitated in answering these questions, you came to the right place.

    This live experience is powered by 4 Wheel Parts.


    #209 - Jay Tilles of Banks Power and the Truck Show Podcast talks sponsorship management, your look, and what companies are really thinking Jan 27, 2020

    Jay Tilles (aka Lightning) is the Brand Manager for Banks Power and co-host of the Truck Show Podcast. He brings to us a plethora of experience with handling sponsorship requests and managing brands. You are NOT going to want to miss this one.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #208 - Jim Beaver talks eSports, Vision Wheel brand management, podcasting, and becoming a racer agent Jan 20, 2020

    This episode with Jim Beaver dives into some big-hitting topics about increasing your reach with podcasting, becoming a racer agent, and diving deep into brand management with a partner. The most game-changing aspect of this show though comes from our conversation about eSports and how it is revolutionizing our world.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #207 - Are you playing the Infinite Game? Jan 16, 2020

    Is motorsports marketing and sponsorship part of a finite or infinite game? What is your mindset?

    Tune in to discuss!

    This live experience is powered by 4 Wheel Parts.


    #206 - Organic Integration Jan 10, 2020

    Join us as we unpack the term "organic integration." What does it mean? Are you doing it? We break it all down in this episode.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #205 - Nate Mclean returns to discuss sand dune adventures and revised content strategies Jan 05, 2020

    Nate Mclean is back to discuss his recent cross-country sand dune adventures and how he has upped his content game to better serve his creative desires and his sponsor reach.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #204 - 2020 Goal-setting Dec 31, 2019

    Its goal-setting season!!! Are you prepared? Tune in to hear some tips to get you ready to tackle 2020.

    This live experience is powered by 4 Wheel Parts.


    #203 - Brennen Shermer shares his process for using snowmobile watercross to overcome PTSD Dec 28, 2019

    Join us in this powerful episode where we learn how United States Navy veteran, Brennen Shermer, has used snowmobile watercross to recover from PTSD after his service in Afghanistan.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #202 - Sponsorship Grit Dec 24, 2019

    What is sponsorship grit? Do you have it?

    This live experience is powered by 4 Wheel Parts.


    #201 - Justin Krabben talks snowmobile watercross, 5M Tik Tok views, and sponsorship lessons learned Dec 19, 2019

    Justin Krabben joins us to share what he has learned from this podcast over the years and how he has leveraged Tik Tok to gain 5M video views! He also offers us a behind the scenes understanding of the fascinating sport of snowmobile watercross!

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #200 - How to start a podcast Dec 12, 2019

    Have you ever considered starting your own podcast? It is a great way to share your message and extend your brand.

    It seemed fitting that this milestone 200th episode would cover the fundamental elements of starting a podcast.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #199 - What's Next in Motorsports Sponsorship? Dec 06, 2019

    On the eve of our 200th episode, it felt appropriate to ask the questions...

    What does our industry have in store for us in the future? What trends in motorsports sponsorship should we be paying attention to? What should we be prepared for?

    Tune in to find out.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Crash Addict Industries
    • Topthepodium.com

    #198 - George Hammel is back to talk about his 19 lives, strategic planning, and the Dirt Life Nov 28, 2019

    George Hammel is back again to share how he has overcome some serious challenges in his racing career, and ultimately what you can learn from it.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #197 - A step toward discovering your brand; the Personal Mission Statement Nov 26, 2019

    We hear guests on the show talk CONSTANTLY about being yourself and living your brand.

    How do you know what your brand is though? Who are you really? Let’s get a tool in your hand to help answer those questions.

    This live experience is powered by 4 Wheel Parts and Bold Racing.


    #196 - What's up with Instagram? Nov 24, 2019

    Instagram has made some changes. Should you be worried?

    This live experience is powered by 4 Wheel Parts and Bold Racing.


    #195 - Keith Hook of UTV Sports Mag on the importance of emotion and stories in content creation Nov 20, 2019

    Keith Hook, owner/publisher of UTV Sports Magazine, joins us to share his perspective on the fundamental of good content creation. We discuss a newer video platform and some of the critical elements in telling a digital.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #194 - Battling burnout Nov 14, 2019

    This episode dives into something most of us struggle with at one point or another...burnout. So many expectations...not enough time or energy. We offer validation of this feeling, as well as some tips to help you dig out.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #193 - 5 lessons learned at SEMA 2019 Nov 09, 2019

    SEMA is an incredible show packed full of opportunities and lessons learned. This episode dives into 5 key motorsports marketing and sponsorship takeaways from SEMA 2019.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #192 - 5 ways to make your sponsorship program legit Nov 06, 2019

    Josh Wiese is live discussing some fundamental tips for running your sponsorship program like a legit business. Let us know your thoughts in the comments. Like, share, and tag your friends! This live experience was powered by 4 Wheel Parts and Bold Racing.


    #191 - Ferenc Elekes of Overland Site spews insights on social media, website, and blogging Oct 31, 2019

    Ferenc Elekes of Overland Site joins us to share is crazy overland adventures and give us some very tangible advice on how you can utilize keywords, social media planning tools, and Pinterest to boost your overall exposure to the motorsports community.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #190 - Is the World of Motorsports BIG or SMALL? Oct 29, 2019

    Is the world of motorsports sponsorship BIG or SMALL?

    Join Josh Wiese live to unpack this question. He also has an update and an opportunity for YOU to be interviewed at SEMA.

    Powered by 4 Wheel Parts and Bold Racing.


    #189 - The Art of Saying No Oct 23, 2019

    You have to make a choice when a sponsorship deal or contract is presented to you. Is saying "NO" and option? If so, how can you recognize and communicate that?

    This show unpacks the reasons you might say no to a sponsorship deal and how you might go about saying it.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #188 - Taylor Heiman is back to discuss supercross futures, women in motocross, and marketing tips Oct 17, 2019

    Taylor Heiman is back for the 4th time to discuss her new role as a sponsor for female supercross racers. We also cover the 2019 Vegas to Reno race, her new partners, and some overall marketing tips you need to know.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #187 - The 31 terms you NEED to know AND use Oct 09, 2019

    This show dives into some of the basic business terms that can help add a professional edge and more credibility to your sponsorship program.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #186 - Ronnie Anderson hits on foundational elements that you CAN'T ignore Oct 03, 2019

    Offroad racer Ronnie Anderson talks to us about a key to success: managing stress so that you can ultimately have fun. We also hit on some of the cool things he is doing with RJ Anderson from a content creation standpoint.

    Powered by 4 Wheel Parts. Brought to you by:

    • SolderWeld
    • AMSOIL
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #185 - You are the average of the 5 people you spend the most time with Oct 02, 2019

    We briefly explore the concept of the impact the people around you have on your personal brand.

    This live experience is powered by 4 Wheel Parts and Bold Racing.


    #184 - 4 Tips to improve your professional online presence Sep 28, 2019

    We are live discussing some simple steps you can take to bolster your professional online presence.

    Powered by 4 Wheel Parts and Bold Racing.


    #183 - Gunnar Sterne explains how Street Fighter 5, pretzels, and orienteering can get you sponsored by Red Bull Sep 24, 2019

    Gunnar Sterne brings his ice oval racing experience to this show along with an insider look at being a Red Bull athlete. We discuss organic integration, local company sponsors, and...orienteering. Lots of fun and great info.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #182 - Honda off-road racer Jeff Proctor discusses carpe diem and building a legit sponsorship program Sep 18, 2019

    Can cycle trader ads, random run-ins, and a marketing agency propel your motorsports career? Find out how Honda off-road racer Jeff Proctor built his awesome sponsorship program and financial acumen in this knowledge-packed episode.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #181 - Chuck Foreman of Pro Eagle talks contingency, brand ambassadors, and seeing the big picture Sep 11, 2019

    Chuck Foreman of Pro Eagle joins us to talk about his expectations of brand ambassadors beyond the track. We also get to hear the story of how the Pro Eagle jack company got started, which is frankly pretty awesome.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #180 - Monster Energy's Matt Burroughs takes us behind the sponsorship scenes Sep 07, 2019

    Matt Burroughs, desert racer and Senior Vice President at Monster Energy, joins us to share his stories as a UTV desert racer. We get into some cool examples of what it really takes to race and support events for your sponsors.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #179 - Does your look matter to motorsports sponsors? Aug 31, 2019

    In this live show, we answer the question "Does your look matter to motorsports sponsors?"

    Powered by 4 Wheel Parts and Bold Racing.


    #178 - Vegas to Reno race recap and lessons learned Aug 28, 2019

    Join us in this live recap of the 2019 Vegas to Reno race. This isn't your traditional recap either, as we discuss lessons learned about the tech & contingency, race, and post-race activities that you can apply to your next event.

    Powered by 4 Wheel Parts and Bold Racing.


    #177 - Team LaVallee snocross racer Evan Daudt talks about the friendly side of sponsorship Aug 27, 2019

    Evan Daudt, snocross racer for Team LaVallee, brings us the friendly side of sponsorship. We also talk about Hay Days, ugly snowmobiles, and the pains of social media.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #176 - Vegas to Reno 2019: Jim Beaver, Taylor Heiman, Rigid, Raceline, Fox, Impact, King, SolderWeld Aug 21, 2019

    This killer episode features top racers and companies from the 2019 Vegas to Reno Tech and Contingency event. Too much goodness to explain! Here are the features:

    • Jim Beaver (5x guest)
    • Taylor Heiman (3x guest)
    • Brett Carpenter - Rigid Industries
    • Ryan Edwards - Raceline Wheels
    • Ben O'Connor - Impact/MasterCraft Safety
    • Mike Kim - Fox and former Baja 1000 winner
    • Vanessa Anderson Hartman - SolderWeld
    • Albert Sarabia - King Shocks

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #175 - FXR Brand Manager Andy White talks budgeting, race team sponsorship, and not overselling it Aug 13, 2019

    Andy White, the FXR MX Brand Manager, joins us to share some lessons learned from his MASSIVE experience as a racer, team manager, and marketer. We discuss how things have changed over the years, and dive into some specifics around budgeting best practices and taking the perspective of a sponsor.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #174 - Ruslan Greasehandz and father talk stunts, youth racing, and going viral Aug 06, 2019

    Ruslan Yankilevich (aka Ruslan Greasehandz) and his father Arthur join us in this epic show where we learn about what went into Ruslan's recent viral daredevil videos, including the mature apology video, and how the two have worked together to build a youth sponsorship program.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #173 - Jeff Vanasdal of Can Am and Topthepodium returns to discuss social media, brand building, and Bauss Racing Aug 01, 2019

    In Jeff's 3rd appearance on the show, he takes us through his recent endeavors with Can Am Offroad, Topthepodium.com, and his newest adventure with Bauss Racing. We discuss some of the cool social media strategies he has developed for Can Am and his latest viral video. We also cover brand building and giving back first.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #172 - Venture the Wild Live: the fun side of sponsorship Jul 28, 2019

    Rob Spencer of Venture the Wild is back live to cover the fun side of sponsorship. We discuss adventures with business representatives, collaborations, and we get a sneak peek of Rob's out-of-the-box personality at the end.

    This live experience is powered by 4 Wheel Parts and is brought to you by Bold Racing.


    #171 - Motoclimber Shawn Widdicombe back to discuss new sponsors, competitive kids, and ... junk covers? Jul 24, 2019

    Shawn Widdicombe returns to catch us up on everything he has been up to in the motoclimb world since his last time on the show. He has been VERY busy attracting and retaining sponsors and gives us the low down on all these new connections.

    We also talk about kids with natural competitive talent and a pretty shocking and unique non-endemic sponsorship.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #170 - Blake Wilkey and Bam Bam talk Death Boat, film production, and sketchy road trip challenges Jul 19, 2019

    During their cross-country road trip, Blake Wilkey and Bryan McCarthy (Bam Bam Productions) hop on the podcast to talk about all of their recent shreddy lyfe craziness. We get into the business side of building the Death Boat and the efforts to create their latest viral video, Havusu Assault.

    Powered by 4 Wheel Parts. Brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #169 - Joe Sylvester LIVE discussing monster trucks builds and car shows Jul 16, 2019

    Joe Sylvester is back again LIVE to get us up to speed on his recent truck builds and his strategy behind the High Octane Coffee car shows.

    This live experience is powered by 4 Wheel Parts and is brought to you by Bold Racing.


    #168 - Sean Holman of the Truck Show Podcast and MotorTrend talks about surviving in a fragmented industry Jul 10, 2019

    Sean Holman of the Truck Show Podcast and MotorTrend Group joins us to discuss tons of great motorsports topics, including trucks, Jeeps, trends, and of course sponsorship. He gets deep into how to survive in a fragmented industry by building authority, being authentic, and being relevant.

    This show is powered by 4 Wheel Parts and this episode is brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #167 - Scot Harden brings 40 years of motorsports marketing experience to your ears Jul 02, 2019

    Scot Harden, the Business Development and Marketing Director for Best in the Desert and President at Harden Offroad, joins us to share some of the sponsorship and marketing lessons he has learned over the past 40 years.

    This show is powered by 4 Wheel Parts and this episode is brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #166 - Get sponsored...or get a job? Jun 30, 2019

    When is the right time to pursue a product sponsorship vs. just buying what you need? Tune in to see what Josh Wiese has to say.

    This live experience is powered by 4 Wheel Parts and this episode is brought to you by Bold Racing.


    #165 - Kevin Spangler talks entry level sponsorship, Alaska, and his racing life after the military Jun 26, 2019

    Long time listener Kevin Spangler is on to talk about forming relationships early on in a racing program. We also discuss some of the tweaks he has made to his platform as a result of this show and the partnerships he has created.

    This show is powered by 4 Wheel Parts and this episode is brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #164 - To boost or not to boost...LIVE Jun 23, 2019

    "To boost, or not to boost. That is the question."

    No, we are not talking about turbos or superchargers (because the answer to that question is easy...boost).

    In this show, Josh Wiese talks about the pros and cons of boosting your Facebook and Instagram content.

    This live experience is powered by 4 Wheel Parts and is brought to you by Bold Racing.


    #163 - Jordan Bernloehr on opportunities in Trans Am, BITD, Go-Kart, and Motocross Jun 19, 2019

    Jordan Bernloehr has experienced his share of ups and downs across several motorsports disciplines, including Trans Am, Best in the Desert, go-karting, and motocross. Tune in to hear his lessons learned along the way.

    This show is powered by 4 Wheel Parts and this episode is brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #162 - Dr. Deathwobble talks SEMA, adding value, and being relevant Jun 12, 2019

    "If you are valuable, you will always be relevant"

    Ken Farley Jr. (aka Dr. Deathwobble) joins us to break down how he uses his unique content to add value for his brand and his partners.

    This show is powered by 4 Wheel Parts and this episode is brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #161 - Slide into my DMs Jun 05, 2019

    "Sponsor me bro"

    Oh, the pain this phrase brings. Please, please, please don't be this person. Listen to this show instead.

    We discuss proper direct messaging on social media in order to build relationships with business partners.

    This show is powered by 4 Wheel Parts and this episode is brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #160 - How networking opens doors May 31, 2019

    This is a special live show where Josh Wiese unpacks the awesomeness of networking and connections.

    This show is powered by 4 Wheel Parts and this live experience is brought to you by Bold Racing.


    #159 - Jeff Seehorn talks rally racing, starting as a consumer, and being prepared May 29, 2019

    Jeff Seehorn joins us to discuss several facets of motorsports sponsorship. This show leverages Jeff's experience in enduro, street bike, and rally car racing, which ultimately generates some holistic tips on how to better serve your market and your partners.

    This show is powered by 4 Wheel Parts and this episode is brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #158 - The Decision: Is Motorsports Sponsorship Right For You? May 21, 2019

    You made it this far. Are you willing to proceed? Is motorsports sponsorship right for you?

    This show is powered by 4 Wheel Parts and this episode is brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #157 - Tiffany Stone returns to discuss Jeeps and taking control of your brand May 14, 2019

    As a fellow Jeeper and co-host of the Down and Dirty Radio Show, three-peat guest Tiffany Stone returns to unleash some value bombs that she has picked up in her recent adventures.

    This show is powered by 4 Wheel Parts and this episode is brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #156 - Duncan Lee Live discussing avalanche safety and the professionals behind it May 11, 2019

    Duncan Lee joins us live to discuss the professionals and businesses behind avalanche safety.

    This live experience is powered by 4 Wheel Parts and this episode is brought to you by GSP XTV.


    #155 - Marco Hernandez of OVRLNDX talks Jeeps, photography, and beards May 08, 2019

    Marco Hernandez, known in the offroad, overland, and Jeep community for OVRLNDX, joins us to discuss content creation and influencer marketing. We dive into photography, partnerships, and how sincerity can bring massive value for your brand and your sponsors.

    This show is powered by 4 Wheel Parts and this episode is brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #154 - Leah Bauer discusses USXC, vintage road racing, and graphic design May 03, 2019

    USXC snowmobile and vintage road racer Leah Bauer joins us to discuss how she built her diverse sponsorship program through racing, graphic design, and relationships.

    This show is powered by 4 Wheel Parts and this episode is brought to you by:

    • AMSOIL
    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #153 - Does your specific motorsports discipline matter? Apr 28, 2019

    What is your motorsports discipline? Does it offer an advantage over other disciplines in motorsports?

    This episode unpacks some of the nuances and fundamental similarities in motorsports sponsorship.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #152 - Dizzle LIVE discussing injuries, busy schedules, and Spring Fling 2019 Apr 23, 2019

    Brandon "Tudizzle" Cox is back to blow your mind again. Last we heard him was back on Episode 87.

    We actually tried to go live before and there was a catastrophic power failure that forced a change of plans. Mother nature cannot keep us down though.

    We will be talking about injury recovery, managing a busy schedule, and big event planning.

    This show is powered AMSOIL and this live experience is brought to you by GSP XTV.


    #151 - Give yourself permission to have fun Apr 18, 2019

    Join Josh Wiese as he takes a break from the grind to talk about recharging and ultimately having fun. WARNING: Be prepared for some vulnerability here...

    This live experience is powered by AMSOIL and brought to you by GSP XTV.


    #150 - Epic mashup with Sara Price and Joey D of 4WP Apr 16, 2019

    This episode takes you deep into the racer and sponsor relationship between Sara Price and Joey D of 4 Wheel Parts. Fasten your seatbelts and hang on.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #149 - Venture the Wild with Rob Spencer Apr 09, 2019

    This powerful episode takes you inside the life of Venture the Wild creator, Rob Spencer. We get into some deep topics and discuss how to sell (without selling), live your brand, and understand the small business.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #148 - Gear to elevate your game Apr 02, 2019

    Join Josh Wiese as he breaks down 9 categories of gear that can take your content creation game, and consequently your sponsorship program, to the next level.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #147 - What if a sponsor approaches you? Mar 29, 2019

    Are you prepared if a business reaches out to you to discuss a sponsorship opportunity?

    Tune into this episode to find out how you can be prepared.

    This live experience is powered by AMSOIL and brought to you by GSP XTV.


    #146 - Joe Sylvester is back to talk Monster Trucks, coffee, and finding the sponsors that are right for YOU! Mar 27, 2019

    Joe Sylvester, monster truck driver, and owner of High Octane Coffee is back for his third appearance on the show. After catching up on his recent adventures, we get deep on the topic of how to determine which sponsor is right for you and how to them properly approach them.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #145 - Jared Heshka of MBRP talking King of the Hammers, brand loyalty, and social media Mar 21, 2019

    Jared Heshka is the Powersports Brand Manager at MBRP, and this is his 4th time on the show. We discussed his recent experience at King of the Hammers and dove deep into brand loyalty and social media.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #144 - Discussing social media fails, vlogging, and improv live Mar 18, 2019

    Did Josh Wiese predict the social media apocalypse earlier this week? Let's talk about it...and also throw in some discussion around vlogging, improv, and an announcement about the High Octane Coffee Company! This show is powered by AMSOIL and is brought to you by GSP XTV.


    #143 - What would you do in a social media apocalypse? Mar 12, 2019

    Imagine it...the social media platform you have thrived on for YEARS no longer exists, or is so different that you can't use it to promote yourself or your sponsors anymore. What would you do?

    In this show, Josh Wiese gives 4 tips to prepare for a social media apocalypse.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #142 - BFGoodrich Tires and Michelin Motorsport Marketing Manager Peter Calhoun talks partnerships, social media, and R&D Mar 05, 2019

    Peter Calhoun, the Motorsport Marketing manager for BFGoodrich Tires and Michelin, shared his insights on how to grow your rider/racer support program. We covered topics ranging from non-endemic sponsorship to agile marketing.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #141 - How to drive value for your partners through testing, feedback, and good ol' fashioned R&D Feb 28, 2019

    Let's talk about the less socialized way to help your sponsors...product development. We have discussed this topic on the show before, but honestly, we need to be talking about it MORE.

    Tune in to see why.

    This show is powered by AMSOIL and this live experience was brought to you by GSP XTV.


    #140 - AMSOIL Racing and Events Manager, Kevin Kastner, talks storytelling, relationship building, and marketing data Feb 24, 2019

    "There is an opportunity in every conversation" - Kevin Kastner

    This show takes us inside the mind of AMSOIL's Racing and Events Manager, Kevin Kastner. We cover many aspects of motorsports marketing and sponsorship, including storytelling opportunities, the importance of relationship building, and the pros/cons of marketing data.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #139 - Vipe Desai LIVE discussing marketing budgets, getting started, and audience questions Feb 24, 2019

    We could hardly wait to get Vipe Desai back on the show and leverage more of his marketing experience from HDX Hydration Mix, Monster Energy, and many others. In this live show, we talked about how to get started and the expectations of marketing budgets.

    This show is powered by AMSOIL and this live experience was brought to you by GSP XTV.

    You can catch Vipe's original episode here: EPISODE 124


    #138 - Can you get sponsored without racing? Feb 19, 2019

    Can you get sponsored without racing?

    In this episode, Josh talks about what it takes to attract and retain sponsors as a weekend warrior that doesn't race.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #137 - Monster Jam and MX star Ami Houde is back to unleash some fiery hot truth Feb 13, 2019

    This episode is packed with energy and intensity as Monster Jam and motocross star Ami Houde returns to discuss all sorts of wackiness. Josh and Ami get deep into mindset, motivation, and even the Medici Effect!

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #136 - Compilation featuring top advice from fan favorites Feb 05, 2019

    At last! The single episode that compiles the main takeaways from our fan favorite shows. Featuring:

    • RJ Anderson
    • Blair Morgan
    • Blake Wilkey
    • Ben White of Textron Offroad
    • Evan Schendel of Polaris RZR
    • David McKinney of 509
    • Ami Houde
    • Sara Price
    • Joey D of 4 Wheel Parts (at the time UTV underground)
    • Walker Fowler
    • Pleasant Cook (aka 4x4 Barbie)
    • Jim Beaver
    • Treavis Poynter
    • Kirk Zak of HMK and Tucker Merz
    • Jolene Van Vugt
    • Travis Pastrana

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Neverlift Racing
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #135 - Josh Wiese goes LIVE to discuss those who own their niche and how you can too Feb 02, 2019

    This live show takes us into a plethora of examples of riders, racers, and celebrities that have discovered and owned their niche. It's time for you to do the same.

    This show is powered by AMSOIL and this LIVE experience is brought to you by GSP XTV.


    #134 - NASCAR driver and Navy Reserve officer Jesse Iwuji on crowdfunding, branding, and motivation Jan 29, 2019

    "Faith. Effort. Action." - Jesse Iwuji

    Jesse Iwuji brings his love of his country and racing to this inspirational episode. We learn about Jesse's adventures in the Navy and how he decided to pursue a NASCAR racing career. Ultimately we cover some great information about crowdfunding, personal branding, and motivation.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Neverlift Racing
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #133 - Josh Martelli LIVE discussing stars, teams, and races Jan 25, 2019

    Joshua Martelli of Mad Media, UTV Underground, and the Mint 400 is back LIVE to discuss upcoming races, rising stars, and building teams.

    Powered by AMSOIL and brought to you by GSP XTV.

    Check out his original interview here: Episode 56


    #132 - Polaris RZR marketing rep Evan Schendel answers YOUR key questions Jan 22, 2019

    Polaris RZR marketing rep Evan Schendel is back to dive deeper into his story, help us better understand marketing trends, and answer some critical audience questions.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Neverlift Racing
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #131 - TrailRecon star Brad Kowitz discusses Jeeps, YouTube, and diversifying revenue Jan 15, 2019

    Brad Kowitz of TrailRecon takes us on a journey to understand what it takes to make YouTube content and why diversifying your influencer marketing revenue stream is important.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Neverlift Racing
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #130 - Social media and public relations strategy with Natalie Jahnke Jan 07, 2019

    "Don't be afraid to contribute to the conversation" - Natalie Jahnke

    Natalie Jahnke of Innovation Creation Experts joins us to get into some great detail on social media and public relations strategy. After working with some of the top NHRA drivers, Natalie has learned what works and what doesn't, and lucky for you she shares all in this interview.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Neverlift Racing
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

    #129 - Time saving tips to streamline your sponsorship program Jan 01, 2019

    The new year is upon us, and your resolutions have begun. Whether you are planning for 2019 to bring you more wins or a stronger sponsorship program, you will need every minute you can get.

    This show is powered by AMSOIL. This episode is brought to you by:

    • SolderWeld
    • Neverlift Racing
    • Bold Racing
    • Crash Addict Industries
    • Topthepodium.com

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