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Sound Advice: Entrepreneurs Unfiltered — Entrepreneurship
Sound Advice: Entrepreneurs Unfiltered

As a small business owner, you’ll have a million different questions. The award-winning Sound Advice podcast is the place to go for answers. In Season 1, we talked about how to make your business financially successful—in year 1 and beyond. Writing a business plan that works, finding your first customer, starting up with zero capital, and being tax compliant—you name it, we covered it. For Season 2, we dug even deeper into what it’s really like to run a business, with unfiltered advice and real, human stories from successful founders and CEOs. The wait is over: Season 3 Entrepreneurs Unfiltered, now explores business from the perspective of startup superstars, from British fashion, PR, and human rights guru Lynne Franks’ experience growing London Fashion Week from scratch to Christopher Money, founder of Kith and Kin, on having the guts to start a business with a Spice Girl. Season 3 is jam-packed with essential tips, stories, and ways to build a business from the ground up. With a little help from your host and esteemed finance journalist, Bex Burn-Callander, get a everything you need to build your own business future one episode at a time.

Latest Episodes:

Ash Jones: Turn social presence into business growth – Part 2 Dec 23, 2024

Show notes

In this exciting season finale, we dive into the secrets of building a powerful personal brand, sharing your unique story, and reaching millions on social media.
This is the second episode in our 2-part special on how you can utilise your online presence to drive business growth. We welcome Ash Jones, visionary founder of Great Influence—a platform designed to help businesses and individuals elevate their brand.
With over a decade of experience, Ash has helped shape the personal brand strategies of some of the most successful entrepreneurs, including Steven Bartlett and Gary Neville. In this episode, Ash reveals how a well-crafted personal brand can dramatically benefit your business by increasing brand recognition and loyalty, building trust and credibility, attracting new opportunities, and driving sales.
So if you're looking to grow your online presence and create content that not only engages your audience but also converts them into loyal customers, then this is an episode you don’t want to miss!
Tune in now to learn how to leverage personal branding to successfully scale your business.

Alex Nicolaou: Turn social presence into business growth – Part 1 Dec 16, 2024

Show notes

In this 2-part special, co-founder of NINI Organics, Alex Nicolauo, shares how he has grown his customer base by using confidence, empowerment, and joyful marketing strategies on social media.
From Instagram to TikTok, our social channels are overflowing with content, but Alex is here to tell you how you can create a brand that resonates with authenticity and stands out from the crowd.
Find out how to build your brand mission, engage your audience, and stay on top of the latest trends. Alex shares all his top tips on how he has taken his beauty business to the next level.
But most importantly of all, you’ll learn how you can have fun while turning your followers into loyal customers.

Heather Murray: You don’t need to be a “techie” to use AI for your business Dec 09, 2024

Show notes

Artificial Intelligence (AI) isn’t just for large corporations, but for small businesses too, offering the power to transform operations, improve customer experiences, and boost efficiency.
With her deep passion and enthusiasm, Heather Murray is here to demystify AI for all you non-techies and empower you to harness its potential in your businesses and daily life.
Heather cuts out all the jargon to help you overcome any reluctance or fear when it comes to AI, making this tech accessible for everyone.
In this new digital age, businesses must adapt and keep up with the ever-evolving market changes to thrive, and this episode can help you do that.
Join us as we explore all the practical ways you can embrace AI to help your business grow and succeed.

Timo Boldt: How AI is helping Gousto win customers and cut carbon Nov 25, 2024

Show notes

After already achieving major success at the optimistic age of 26, founder of Gousto, Timo Boldt was nowhere near done with pushing the boundaries and set off on a mission to better his business with the pursuit of technology.
Through sophisticated algorithms and data analysis, he has used AI to successfully create recipe kits that are not only mouth-watering and reduced his company’s carbon footprint, but that have also shielded his customers from the full effects of food price inflation.
With Gousto's AI-guided products, customers can now enjoy suggested meals that use planet-friendly ingredients, minimise food waste, and encourage sustainable cooking practices, all at an affordable price. This cleverly combines a desire for healthy eating with making better, eco-conscious decisions.
Join us on this episode of Sound Advice: Entrepreneurs Unfiltered, to find out how you can harness the power of technology to propel your business into the future and pave the way for more sustainable living.

Foong Ng: Discover the power of positive company culture Nov 11, 2024

Show notes

A strong company culture can be the bedrock of a thriving business, which is exactly why Foong Ng is focused on revolutionising employee engagement with Matchable, the UK’s leading employee volunteering solution.
Explore the direct link between engaged employees and improved performance, and how Matchable is fostering this connection. And you’ll discover why a positive culture is key to retaining top talent and attracting new hires.
Join us as Foong shares her journey and many valuable insights on how she transitioned from the corporate world into creating a business that allows big companies to give back, with all the actionable advice small business owners need to cultivate a supportive and dynamic workplace environment.

John Mullins: 6 rules to break for successful entrepreneurship Oct 14, 2024

Show notes

Unlock the 6 rules to break for entrepreneurial success with renowned thought leader and London Business School teacher, John Mullins, as we dive deep into the power of confidence and innovation and how they can transform your journey.
With over 20 years of executive experience in high-growth retailing firms, including ventures he founded and took public, John brings a wealth of knowledge and expertise.
He shares practical tips, and personal anecdotes, offering small business owners' advice that will boost their confidence to help navigate challenges, seize opportunities, and build sustainable businesses.
Discover how to break rules and innovate, enhance your leadership skills, and develop a strategic mindset.

Stuart Broad: Build your business with small steps to success Sep 30, 2024

Show notes

Cricket legend Stuart Broad tells us how he transitioned from the world of professional sports to the realm of business. Alongside his former teammate Harry Gurney, Stuart has successfully ventured into the hospitality industry, to become co-owner of The Cat & Wickets pub company.
From finding the right mentor to fostering a positive mentality, Stuart’s tips are rooted in his cricketing experience and in his hands-on approach to entrepreneurship.
Discover how the resilience and teamwork that defined his on-pitch career have translated into his business endeavours and learn practical strategies for thriving in the hospitality sector.
Whether you’re a sports enthusiast, an aspiring entrepreneur, or someone looking to make a career shift, this episode offers a wealth of knowledge and inspiration.

Isa Guha: Pitching in: How nonprofits can support your community Sep 23, 2024

Show notes

Join us as we delve into the inspiring journey of cricket superstar Isa Guha, who is on a mission to create a more inclusive environment for women and girls in cricket. After dominating the sports field, Isa has made a profound impact in the non-profit sector with her charity, Take Her Lead.
In this episode, Isa shares invaluable business advice and leadership lessons, highlighting how the skills she developed on the cricket pitch have fuelled her success in non-profits. She emphasises the importance of resilience, noting that setbacks are inevitable, but how you respond to them is what truly matters.
Isa also champions kind leadership, creating a positive and supportive culture that leads to greater success and fulfilment. This episode underscores the need to stay true to your purpose and values, even when the journey gets tough.

Shelly Nuruzzaman: From BANG! To boom: A late-blooming business journey Sep 02, 2024

Show notes

From wielding equations in a lab to crafting mouthwatering curry kits in her kitchen, Shelly Nuruzzaman’s career path took a very unexpected turn in her 40’s.
Armed with a PhD, but in need of a change and a new purpose, Shelly traded her lab coat for an apron and began using her scientific background to fuel her culinary creativity.
With the mission of bootstrapping her business, she rolled up her sleeves and started testing recipes herself, building her business and website from scratch. She has since achieved a multi-6-figure turnover and sold over 750,000 kits within the first 5 years of her journey.
Uncover how BANG! Curry has found its way into kitchens across the globe, gaining millions of likes and views on social media platforms, with a best-seller spot on Amazon and a nationwide listing with Waitrose.

Imogen Partridge: Create customer joy through acts of kindness Aug 19, 2024

Show notes

Imogen Partridge shares her journey from interior architecture to pursuing her passion of illustration and how her love of places and storytelling fuels her artistic work.
But more than just sharing her artistic journey, she also delves into the power of kindness in business and how being kind can benefit your personal life, your customers, and your bottom line.
She explores how adding thoughtful gestures to orders can engage customers, how being kind to others can inspire a ripple effect of kindness, and why giving back to charity is a win-win for everyone.
Join us as we explore the ways in which incorporating simple acts of kindness can positively impact your business and life.

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