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    Software Defined Talk

    Get ready for a weekly dose of all things Enterprise Software and Cloud Computing! Join us as we dive into topics including Kubernetes, DevOps, Serverless, Security and Coding. Plus, we’ll keep you entertained with plenty of off-topic banter and nonsense. Don’t worry if you miss the latest industry conference – we’ve got you covered with recaps of all the latest news from AWS, Microsoft Azure, Google Cloud Platform (GCP) and the Cloud Native Computing Foundation (CNCF).

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    Latest Episodes:
    Episode 153: “I have no idea, but I’ll go on,” or IBM buying Red Hat Nov 01, 2018
    Show notes

    IBM is buying Red Hat. Topic acquired. Sponsored by DataDog This episode is sponsored by Datadog and this week Datadog wants you to know about Watchdog. Watchdog automatically detects performance problems in your applications without any manual setup or configuration. By continuously examining application performance data, it identifies anomalies, like a sudden spike in hit rate, that could otherwise have remained invisible. Once an anomaly is detected, Watchdog provides you with all the relevant information you need to get to the root cause faster, such as stack traces, error messages, and related issues from the same timeframe. Sign up for a free trial today at https://www.datadog.com/softwaredefinedtalk and tell them your friends at Software Defined Talk sent you. IBM and Red Hat Acquisition IBM Nears Deal to Acquire Software Maker Red Hat IBM To Acquire Red Hat, Completely Changing The Cloud Landscape And Becoming World's #1 Hybrid Cloud Provider Banks could reap as much as $115 million for orchestrating the IBM-Red Hat deal Cloud Wars Forcing Irrational Open Source Takeovers Red Hat and IBM: Elephants Can Dance Armed with Red Hat, IBM launches a cloud war against Amazon, Microsoft and Google | ZDNet Analysis: Red Hat’s continued independence is key to success of IBM’s $34B acquisition IBM Acquires Red Hat — What This Means for Open Source Statement on the IBM acquisition of Red Hat from Ubuntu Big Blue Puts on a Red Hat: IBM Acquires Red Hat Big Blue’s takeover of Red Hat could produce an über-cloud Blockbuster IBM-Red Hat Deal Draws Support – and Concerns for the ‘Spirit of Linux’ “I like the ones where you prepare.” (Coté ed.) Look, Red Hat and IBM are Pivotal competitors, good ones: we wish them success in this complex integration, it’s good they’re finally trying to fix their cloud portfolio, we’re hiring, etc., etc.. Let’s take it for mature-granted that we’d prefer enterprises be Pivotal customers than IBM/Red Hat customers. Now, let’s put that aside. This is an exquisite slide from their deck: Easily the best corporate deck slide of 2018. First, this is a bold, good move. Acquiring Red Hat has always been a hill too high and it’s kind of mind-blowing that someone actually did it. The valuation here is sort of besides the point of anything impressive. In contrast, the GitHub valuation was impressive because GitHub is a one product company (please don’t email me about “community” as a separate product - sure thing, I agree). Red Hat is kind of everything IBM has missing…except public cloud. To be, I guess, contrarian and annoyingly not Pivotal-biased, I think it’ll be hard for IBM to fuck this up. On that last point, Ben Thompson: “The company has spent the years since then claiming it is committed to catching up in the public cloud, but the truth is that Palmisano sealed the company’s cloud fate when he failed to invest a decade ago; indeed, one of the most important takeaways from the Red Hat acquisition is the admission that IBM’s public cloud efforts are effectively dead.” In other word, IBM is too late to catch-up to public cloud co.’s, it’d need to spend lots of capex to get close. Related, sick nerd burn: “Meanwhile, [IBM’s] aforementioned commitment to the cloud has mostly been an accounting fiction derived from re-classifying existing businesses” Fixing IBM’s cloud business. What was wrong in the first place? Things Red Hat has: RHEL revenue, JBoss developer presence, product/developer know-how, support know-how, OSS good-will, OpenShift as a k8s distribution: RHEL & IBM has a foot-print in most all enterprise stacks, but not public cloud(?) IBM knows how to eek out OS revenue, so does Red Hat. JBoss + WebSphere. At some point, IBM had a huge developer community. They likely do among enterprise developers (but even there, it’s been fading). Red Hat has developers - I assume. People do like kubernetes. The know-how and good will are interesting - added to IBM’s OSS equivalent (they still have that?) you have, potentially, the biggest OSS people around…? I’m not sure which standards bodies this allows them more control over, no which projects. Google and Microsoft are contenders here too. “Lock-in”: From the press release: “research shows that 80 percent of business workloads have yet to move to the cloud, held back by the proprietary nature of today’s cloud market.” (No citation provided. I will assume it’s from the Anonymous Galactic Research Board Whose IP Licensing Policy Prohibits Your From Citing Us By Name Because We Prefer to Peacefully Float In Space Like Those Rasta Dudes in William Gibson Books But The Good Early Ones Not The Weird In The Present Ones Except For the Blue Color of Bigend’s Suit Which Was Actually Pretty Cool - But Cuban Parkour Ninja Cults? Boy.) See also: Turns out Pareto was some kind of every single study ever genius. Shut it down, boys, turns out every survey result ends up in an 80/20 split. As ever, this topic vexes me. I take lock-in to mean: I don’t want to keep paying this rent-seeker, aka, “maintenance contracts - AMIRIGHT?.” I’m just interested in paying less. If you gave me a closed source offering that was free, I’d be just as happy. I don’t want to get trapped in an aging stack that isn’t evolving (e.g., I want to use node.js on UNIVACs, or something), so I need “the freedom to leave” to get the benefits of new technologies. I like having the source code for transparency, to make my own forks, and/or because rainbows and sandals. Like, seriously, what options do you have to move to? DIY stack - you’re going to take the IBM/Red Hat stack and run it all on your own, merging in new releases and patches, even forking and evolving it yourself. Will all the IBM stuff be available? What if you run on VMware or Azure or Softlayer? How do you rebuild that entire stack? So you just want to rebuild a little bit of it? If you throw OpenStack with KVM in there, plus whatever SDN and storage stuff you could get in open source, throw in some OSS network routing…you could get away with the only proprietary thing being chips and other rando hardware things. You’ll need some bare-metel BIOS/firmware update things. Begged question: how far (and up!) the stack do you want to be un-proprietary? Only use OSS Android on jail-broken phones? No iPhones, clearly, and toss out Safari, macOS, and Windows - maybe you can cruise in with some HTML5 stuff through Firefox and Chrome on the desktop and mobile, then on some Eclipse for GUIs? AWS, Azure, Google Cloud, AzureStack, Pivotal ready stack with VMware - perhaps you could take the thin k8s and PaaS layer from the Red Hat IBM stack and move it to those clouds? Will that work? Is it better, economically and innovation roadmap-ally than just sticking with IBM/Red Hat Alibaba and the other non-Western clouds. Same. MSPs like Rackspace. Maybe - the Rackspace people could just run whatever you want. See concerns of #1, plus the premium paid for “fanatical.” Maybe Rackspace has some SRE magic that allows them to do what you’d be doing at 80% of the cost, or something. I don’t understand this reasoning. How is IBM + Red Hat lack of “proprietary nature”? If I’m running an IBM/RedHat stack, can I just move off all my workloads over night, paying nothing to move and then run my workloads, like, perfectly? If I’m running on that stack, and then I want to move to Google Cloud, does that work? Where-else would I go? Can I just take my pods and throw them onto Azure? Also, if any of these are practically true - it’s a shitty business for IBM/Red Hat to be in, at least a huge risk for them to carry. Any time a customer cashes in on freedom to leave, that’s lost revenue to IBM/Red Hat. My point is: I wish we’d stop talking about lock-in and focus on more practical matters, namely, does the technology work, does it work in a good ecosystem/community (I can find and make it work with other stuff), does it evolve/innovate at a pace I like, and am I happy with the initial and ongoing costs. If the answer to all of those is yes, I don’t think people care about OSS versus closed. But what do I know, I don’t know such stuff, I just do slides. What really matters is getting the two sales forces to sell each other’s stuff, esp. accelerating OpenShift. The IBM sales force has to sell moving away from their traditional offerings (WebSphere, 3 tier, etc.) and instead sell modernizing to OpenShift. That’s fine, but a lot to ask. Also, the comp. plans might get dicey. Part of the point of modernizing is to reduce costs, implying a lower up-front deal-size and smaller ongoing deal-size. So, you’re asking the IBM rep to sell cheaper products, potentially. And if you’re not, see lock-in screed above on pricing. There’s not much upside to sales people here, aside from maybe holding onto an eroding market, but that’s years out, sales people are short-term focused by design. Red Hat sales people might fare better because they’re used to that deal size and can sell more; however, IBM sales people will resist these Red Hat people getting into their account and snatching their paper. All of this is not a killer, but likely the bulk of work that needs to be nailed to synergize maximally (my favorite type of synergizing). Brandon’s winners/looses, also O’Grady’s. Cloud Earnings Amazon says AWS revenue jumped 46 percent in third quarter Microsoft’s commercial cloud revenue jumped 47 percent in its fiscal Q1, but Azure growth slows Google Cloud Revenue Boosts Alphabet’s Earnings - SDxCentral Relevant to your interests Oracle Open World 2018: CEO Mark Hurd says SAP ERP customers will defect Atlassian reimagines Jira to herd cats, a.k.a. developer teams Serverless Architecture Market Size, Share & Trends Analysis Werner Vogels responds to CNBC story about Amazon Outage Conferences, et. al. Nov 3rd to Nov 12th - SpringOne Tour - all over the earth! Coté will be MC’ing Beijing Nov 3rd, Seoul Nov 8th, Tokyo Nov 6th, and Singapore Nov 12th. Nov 14th to 16th - Devoxx Belgium, Antwerp. Coté’s presenting on enterprise architecture. Dec 12th and 13th - SpringTour Toronto, Coté. Listener Feedback Jon from the UK said he got a new work laptop and needed some new stickers so we sent him some. SDT news & hype Join us in Slack. Send your postal address to stickers@softwaredefinedtalk.com and we will send you a sticker. Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99. Recommendations Matt: The Dark Forest. Brandon: Frontline: The Facebook Dilemma The Daily 10/31 — The Business of Internet Outrage Coté: Trick-or-treating in Amsterdam. Notablity still good. Sponsored By:Datadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

    Full show notes at the publisher

    Episode 152: Who put robots in my clouds? Oracle OpenWorld Oct 24, 2018
    Show notes

    There’s all sorts of cloud stuff coming out of Oracle OpenWorld this week, so Brando and Coté talk about the mouth-feel of the news. Related, Amazon’s attempts to get off Oracle in Ohio, iCloud dropping out, and JEDI problems.

    Sponsored by SolarWinds

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    Today, there is a divide between application and infrastructure health metrics—and the lack of unified dashboards, alerting, and management. With SolarWinds AppOptics you get a bird’s-eye view across all your resources on a single pane of glass—but can also drill quickly into the details.

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    Relevant to your interests
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    • DTA goes cold on blockchain
    • I think the DevOps people are into talking about “product now”…?
    • Ellison makes convincing pitch on automation and security for Oracle Cloud 2.0...but can’t resist trashing AWS
    • Kurt’s summary of Oracle cloud stuff, pretty good.
      • Coté: Look, I don’t really know their portfolio well. It’s hard to follow cause it doesn’t show up in all my feeds like, well, everything else. I’m intrigued by their emphasis on performance and (to a lesser extent) cost. They really hit up the performance characteristics - I’m not sure they mention ease of use or “outcomes” very much.
      • The focus on security is bizarre. Not because they shouldn’t have these things, but because these things are, well, what they should have. Cloud vendors don’t go around chest thumping about how secure they are in the same way that bakers don’t go around chest thumping about how their food is edible.
      • Performance pitching has always been Oracle’s thing (as those of us who used to read printed trade rags know). It’s sort of indicative of easier sales: it’s all numbers in a spreadsheet, then you sort a column and it tells you which vendor to pick.
      • Then there’s Oracle commentary on Amazon of how hard it is to move off Oracle, just barely wrapping itself in the mantle of “because our stuff works better,” when at the core it seems like the worst case of lock-in rent-seeking:
      • ‘Oracle Chairman and co-founder Larry Ellison isn't buying it. On the company's earnings call in December, Ellison said Amazon "is not moving off of Oracle." He reiterated his point at an August event, saying, "I don't think they can do it.
      • ‘They've had 10 years to get off Oracle, and they're still on Oracle," he said. "And it's not going to be easy for them to use their own technology. It's not going to be cost-effective. I mean, it's really, really hard.’
      • ☞ This kind of talk is why we all love to hear “Larry” (as everyone calls him) talk. He’s like the Steve Banon of the IT industry.
      • They should start demo’ing at DevOpsDays and O’Reilly conferences more.
      • Topic: when pitching to “the community” is irrelevant, or, “CIOs don’t go to your shit conferences, nerds.”
      • Now, to put me further out on on the ledge of not knowing Oracle well, they sell a shit-ton of ERP software. They could likely have a larger, positive impact on global productivity by making that ERP software better, no matter how good it is. In the coverage I’ve read, there’s little talk about how they’re revolutionizing ERP stuff - how “machine learning” is improving that. Can it figure out how to file expenses for me? Optimize a supply chain (what ever the fuck that means), etc.? For example, Oracle has the potential to turn all that Watson talk intro practical, everyday applications of “AI.” IBM doesn’t have an ERP suite (they just have re-selling and packaging other people’s stuff injected with Watson thingies - again, whatever the fuck that means) - but Oracle does, plus the foot-print of people using it. I’m sure there’s plenty of money in databases…but their potential to improve their customer’s life is probably more in apps.
      • Diginomica had some ERP coverage: Park Hotels going from analog to digital in accounting, and an excellent example from Red Cross work on improving outcomes. And then back to our regularly scheduled price/performance talk.
      • Kurt has some good, dry lines:
      • Burn-town: “[Oracle’s] Cloud 2.0 looks more like Cloud 0.5” compare to: “My project look like science fair, your project look like section 8.”
    • Amazon's move off Oracle caused Prime Day outage in big Ohio warehouse, internal report says
      • “The outage, which lasted for hours on Prime Day, resulted in over 15,000 delayed packages and roughly $90,000 in wasted labor costs, according to the report. Those costs don't include all the lost hours spent by engineers troubleshooting and fixing the errors or any potential lost sales.”
      • I assume Amazon has saved much more than that by moving off Oracle.
    • Meanwhile, downtime effects us all: Apple iCloud down for (gasp!) hours!
    • Topic: how much uptime do we really need? Cf. SRE last mile problems.
    • US congress-critters question prime directive of Pentagon's $10bn JEDI cloud contract
    • State of Wisconsin shares lessons learned on rolling out Oracle Exadata and how to reduce license costs
    • HashiCorp updates its infrastructure automation suite for hybrid clouds
    • An Alternative History of Silicon Valley Disruption
    • Rockstar Games, crunch, and the great shame of the video games biz
    • Apple’s iCloud services suffered an extended outage
    • Digital transformation of the week: “Eligible Travelers insurance customers will get a discount on their home insurance policies if they buy a smart home kit.”
    • Not everyone likes open spaces: “7 is the magic number of team members for decision-making effectiveness. Once you reach that number, each additional member reduces effectiveness by 10%.”
    • Cloud Foundry Cult: “The users we spoke with didn't just see it as a PaaS – it was the underlying philosophy of application delivery and management upon which future developments would be based. The Foundation claims Cloud Foundry saves, on average, 10 weeks of development time and $100,000 per app development cycle. In fact, in its own survey, 92% of users cite cross-platform flexibility as important. If these panelists are gaining such benefits, it's easy to understand why they are so enamored with it.”
    • 300 VMs per admin is the magic number:
      • “Private clouds owned and self-managed by enterprises can be cheaper than public cloud. The magic number to beat is about $25 per VM-month at 100% utilization. If the cost of the whole stack comes in under this number, then even with the addition of labor to manage that private cloud, it should be cheaper than public cloud. Obviously, with better labor efficiency, unit costs versus public cloud are lowered further, and the relative value of benefits increases. Enterprises unable to achieve a labor efficiency of 300 VMs per engineer are unlikely to beat public cloud on price.
      • ”Partially managed clouds have good economics. If an enterprise is able to manage just the datacenter element of a private cloud at a ratio of at least 400 VMs per engineer, that cloud may cost less to operate than fully managed alternatives. We believe enterprises could easily beat this ratio.”
    • Related: “Of that, private cloud spending [on hardware] reached $4.6 billion, an increase of 28.2 percent year over year. That's a significant increase, but not as great as the jump in spending on public cloud IT infrastructure, which was $10.9 billion, a 58.9 percent year-over-year growth.”
    Conferences, et. al.
    • Oct 27th - Matt on a panel at Rakuten Technology Conference 2018
    • Oct 31st - Coté speaking at New Relic’s FutureStack Amsterdam.
    • Nov 3rd to Nov 12th - SpringOne Tour - all over the earth! Coté will be MC’ing Beijing Nov 3rd, Seoul Nov 8th, Tokyo Nov 6th, and Singapore Nov 12th.
    • Nov 14th to 16th - Devoxx Belgium, Antwerp. Coté’s presenting on enterprise architecture.
    • Dec 12th and 13th - SpringTour Toronto, Coté.
    Listener Feedback
    • John from Australia wrote in to tell us he bought a T-Shirt and now needs stickers.
    SDT news & hype
    • Join us in Slack.
    • Send your postal address to stickers@softwaredefinedtalk.com and we will send you a sticker.
    • Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
    Recommendations
    • Brandon: Making a Murder Season 2.
    • Coté: Staying in the same hotel when you go to a city. Consider the Lobster. Anti-recommendation: Logitech Slim case from iPad Pro with keyboard. The Apple one with a pen holder is probably better?

    Sponsored By:

    • SolarWinds: This episode is sponsored by SolarWinds AppOptics. To learn more or try it free for 14 days visit http://appoptics.com/sdt.

    Episode 151: Who vivisected Mr Peanut? Oct 18, 2018
    Show notes

    Whether you’re in the Malaysian cement industry or not, there’s something for you in this episode: serverless vs. FaaS, Docker’s funding, Crossing the Chasm revisited, and GitHub actions.

    Sponsored by Datadog

    This episode is sponsored by Datadog and this week Datadog wants you to know about Trace Search & Analytics.

    Trace Search & Analytics allows you to explore, graph, and correlate application performance data using high-cardinality attributes. You can search and filter request traces using key business and application attributes, such as user IDs, host names, or product SKUs, so you can quickly pinpoint where performance issues are originating and who's being affected. Tight integration with data from logs and infrastructure metrics also lets you correlate these specific trace events to the performance of the underlying infrastructure so you can resolve the problem quickly.

    Sign up for a free trial today at https://www.datadog.com/softwaredefinedtalk.

    Relevant to your interests
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    Conferences, et. al.
    • Oct 22nd - Cloud Native tour in Milan, Italy. Coté and friends: a half day, a summit on Spring, DevOps, and cloud native programming. Free.
    • Oct 27th - Matt on a panel at Rakuten Technology Conference 2018
    • Oct 31st - Coté speaking at New Relic’s FutureStack Amsterdam.
    • Nov 3rd to Nov 12th - SpringOne Tour - all over the earth! Coté will be MC’ing Beijing Nov 3rd, Seoul Nov 8th, Tokyo Nov 6th, and Singapore Nov 12th.
    • Nov 14th to 16th - Devoxx Belgium, Antwerp. Coté’s presenting on enterprise architecture.
    • Dec 12th and 13th - SpringTour Toronto, Coté.
    Listener Feedback
    • Simon form the UK tells us he is a long time listener and even bought an SDT t-shirt 🙂 So we sent him a sticker.
    SDT news & hype
    • Join us in Slack.
    • Send your postal address to stickers@softwaredefinedtalk.com and we will send you a sticker.
    • Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
    Recommendations
    • Matt: Another Jay on Earth.
    • Brandon: Slow Burn Podcast.
    • Coté: Albert Heijn Mint & Ginger water: “The ideal thirst quencher with lemon and ginger. Refreshing on a summer day or during a busy working day.”

    Sponsored By:

    • Datadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

    The dogs under the desk people, plus, Elastic, Cloudera/Hortonworks, and hotel loyalty programs and breakfast buffets Oct 11, 2018
    Show notes

    Changing the “culture” at a large company is impossibly hard, few get through it. And, it’s little wonder, you’re usually asking them to do completely irrational things. In the context of Google shutting down Google+ and a small write-up of Blockbuster failure fairy tales, we spend time discussion the “if it ain’t broke, don’t fix it” problem of digital transformation. We then talk about Elastic search and their recent IPO, and follow-up with some better commentary on Cloudera and Hortonworks merging - better than we did last week. Hotel breakfast buffet strategies and the Chase Sapphire series of cards. Oh, and before that Matt and Coté spend a good 10 to 15 minutes talking about hotel breakfast buffet strategies. Also, it’s episode #150 - yay us! Our first episode was on May 27th, 2014, where Coté’s lamp played a prominent role, and we did video. Relevant to your interests Chase Sapphire Reserve, and others in the Sapphire line. AAdvantage Executive card. SpringOne Platform videos are all up. Coté went to Puppetizer 2018 Amsterdam. They’re really into being “a portfolio company” now. Lots of stacks presented; much discussion on managing Puppet itself. A very well run event. See also Register coverage of their SF event. Google is shutting down Google+ following massive data exposure - “90 percent of Google+ user sessions last for less than five seconds.” be like google prd mgmt desertion effect other enterprise props? legacy services OpenOffice watch - ‘Back in 2015, Red Hat developer Christian Schaller called OpenOffice "all but dead."’ Austin Ernest says make sure you don’t cargo cult The SRE. The Demise of Blockbuster, and Other Failure Fairy Tales - Strategy is hard, execution at the middle-management later is harder. Put yet another way, company executives have a lot less power than you’d think. Related: WTF is “culture”? This week in IPOs: Elastic has a party, Solarwinds figuring one out. Elastic: “The stock closed at $70 per share, representing a 94.4 percent rise.” Close of market on Oct. 10th: $62.50 per share. 451 on Elastic revenue, Scott Denne: “The developer of open source search software for IT log analysis, security analytics and other applications nearly doubled its top line in its fiscal year (ending April 30) to $160m, up from $88m a year earlier, while increasing the share of subscription revenue in its mix.” More: “Judging by Elastic’s offering, the [Q3] dry spell had little impact on investor appetites, setting up a favorable environment for Anaplan and SolarWinds as both look to price this month.” 451 on Elastic’s product, Nancy Gohring: “One of the most important messages that emerged from ElasticOn is that Elastic is positioning its software to serve as a platform for collecting and analyzing a wide array of machine data that can be used in a variety of use cases. With its recently announced APM UI and the forthcoming Infra UI, as well as the Canvas visualization capabilities, SQL-like querying and advancing machine-learning techniques, the Elastic Stack will be usable as a centralized platform for collecting and analyzing logs, events and metrics by constituents within a business including IT ops, security, executive leadership, product management and others.” So, Elastic is…an OSS (presumably) cheaper Splunk, but for general search not just IT? Or, wait, it is just IT stuff? Solarwinds: Coté hasn’t been able to parse out the Solarwinds deal. The big question is/will be, “so, did it make sense to go private, or could that have done whatever they’re doing by staying public?” Serverless and FaaS, survey shows confusion: “Despite attempts to educate the market, we still believe the word “serverless” connotes many different things, especially for the 79 percent of organizations that plan to adopt serverless architecture but have not planned to use FaaS in the next 18 months.” Coté’s old saw that “serverless” has just come to mean “doing programming on-top of cloud shit.” This is what Pivotal usually means when they say “cloud native,” versus the container kids who mean just “kubernetes,” at broadest, “containers.” Cloudera/Hortonworks follow-up: TPM: “Cloudera has raked in $1.28 billion in revenues in the past six and a half years, while Hortonworks only brought in $808 million. Add in the venture capital of $1.31 billion in venture capital, plus $225 million that Cloudera raised in early 2017 for its IPO and the $100 million that Hortonworks raised in late 2014 from its IPO, and the total pile of cash that has come to the pair is $3.69 billion. Hortonworks still has $86 million of cash and Cloudera still has $440.1 million. But over that same time period, Cloudera has booked cumulative losses of $1.19 billion and Hortonworks has cumulative losses of $979 million, for a total of $2.16 billion. Both separately and together, these companies are burning the wood a lot faster than they can cut it.” TPM’s TAM summary, as suggested by the two companies: “The core market that Hadoop is chasing is comprised of three different segments, according to Cloudera-Hortonworks, and will grow at a compound annual growth rate of 21 percent between 2017 and 2022, from $12.7 billion to $32.3 billion. Within that, cognitive and artificial intelligence workloads represent a $14.3 billion opportunity in 2022, $4.9 billion for advanced and predictive analytics software, and $13.2 billion for dynamic data management systems (what we would call modern storage). In addition to that, the Hadoop platform is also chasing relational and non-relational database management systems and data warehouses, which is another $51 billion opportunity in 2022, for a total TAM of $83 billion. Even a small slice of this, which is what Hadoop currently gets today, could be billions of dollars by then.” Forrester on TAM penetration, Noel Yuhanna: “We estimate that [just] 7% of organizations have completely migrated their traditional data warehouses to big data platforms. “ That’s 93% more left, assuming 20% capture for a leader, (shoddy percentage math follows)17 to 18%, I guess? Meanwhile, also from Forrester: “While 74% of global data and analytics decision makers tell us they will have invested in a big data lake by the end of 2017, we find that many of these are being kept on life support by the technology management shops that drove them.” Also, Forrester on HARK (Hadoop & Spark), Noel Yuhanna & Mike Gualtieri: “Distributed computing software and services that are rooted in open source Apache Hadoop and Apache Spark to store, process, and analyze data to find and use insights to improve customer experiences, create timely business intelligence, optimize business processes, and make decision making smarter and faster.” Like traditional analytics, but bigger and with more ML? 451 (Matt Aslett & James Curtis): “Although there are cross-selling opportunities and the two companies share an underlying open source foundation, there are also significant areas of product overlap and competing functionality, as well as a history of animosity to overcome.” Tamped down TAM: “Another way of looking at this is that the Hadoop market hasn't expanded enough to support the growth targets of two independent publicly traded companies, especially with the cloud providers to contend with.” Cloudera is the winner: “While the deal is being described by the companies as a merger, make no mistake that Cloudera is acquiring Hortonworks. After the transaction closes, Cloudera shareholders will own approximately 60% of the combined company, which will do business as Cloudera, with Hortonworks shareholders owning approximately 40%.” Products, Hortnworks: “Its primary product is the Hortonworks Data Platform (HDP), which consists of core Hadoop and some 20+ open source projects. But in August 2015, the company purchased Onyara, which was based on the Apache NiFi technology, and designed to enable users to collect, process and distribute data.” Products, Cloudera: “To date, Cloudera offers several products and while Hortonworks has adopted a pure 100% open source approach. Cloudera has a hybrid strategy, mixing open source with its proprietary tooling. The company's core offering is the Cloudera Enterprise Data Hub (CDH) – specifically targeted products are provided for data warehousing, operational database, and data science and engineering. Its cloud offering is Altus, a PaaS available on AWS and Azure.” 451 in another report (Agatha Poon), on Cloudera, June 2018: “At present, data analytics tools and offerings are driving regional opportunities with enterprises slowly but clearly moving out from legacy data warehouse platform to a new generation of data analytics platform, which is highly distributed and open standards based, Cloudera says. For machine learning and advanced data analytics, the company believes that data scientists will be the main users and strategic partners to boost future uptake. While data scientists can make use of algorithms to train the model into production data clusters, it could be a time-consuming and complex endeavor. With that in mind, Cloudera has stepped up its game by acquiring applied machine learning research startup Fast Forward Labs in late 2017, deepening its expertise in applying machine learning to practical business problems. The bigger Cloudera says it is committed to researching new techniques to resolve real-world business problems, building codes as well as providing customers with machine learning advisory services leveraging Fast Forward Labs' domain expertise.” Cloudera strategy: “Cloudera's proposition remains largely unchanged: lead machine learning in the enterprise, disrupt the data warehouse market for analytical and operational data workloads, capitalize on cloud adoption and drive innovation for simplification while mitigating data security risk. With cloud being an agent for digital transformation, the company has publicly announced its intent to lead with cloud innovation as part of the future growth strategy at the company level.” Conferences, et. al. Oct 16th - DevOpsDays Paris - Coté at a table. Pivotal will have a raffle! Oct 17th - JDriven Managers summit - near Amsterdam - Coté talking. Oct 22nd - Cloud Native tour in Milan, Italy. Coté and friends: a half day, a summit on Spring, DevOps, and cloud native programming. Free. Oct 31st - Coté speaking at New Relic’s FutureStack Amsterdam. Nov 3rd to Nov 12th - SpringOne Tour - all over the earth! Coté will be MC’ing Beijing Nov 3rd, Seoul Nov 8th, Tokyo Nov 6th, and Singapore Nov 12th. Nov 14th to 16th - Devoxx Belgium, Antwerp. Coté’s presenting on enterprise architecture. Dec 12th and 13th - SpringTour Toronto, Coté. Nonsense Costco sought to provide a streaming service to customers. Listener Feedback Jermey is professor at a university in Chicago teaching cloud native and "devops" technologies to undergrads. “The Podcast has been a great benefit to the students. Could I get a few stickers to pass out to them?” SDT news & hype Join us in Slack - new #upvoteplease channel for shameless (self) promotion. Subscribe to Software Defined Interviews Podcast - Cote on Tech Evangelism CashedOut.coffee podcast. Send your postal address to stickers@softwaredefinedtalk.com and we will send you a sticker. Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99. Recommendations Brandon: Dr. Foster on Neflix Matt: Slint documentary Breadcrumb Trail. Coté: micro.blog, where Coté now has cote.coffee hooked up with some Instagram and Pinboard IFTTT wingdings. Drafts 5 seems fine. Coté needs help figuring out WTF “culture” is from a practical angle.

    Full show notes at the publisher

    Episode 149: Selling enterprise software to governments (insert funnier title here) Oct 05, 2018
    Show notes

    With Coté worn out from travel and confused with expenses, we talk about the unique-ish problems of selling software to government agencies. There's 6 problems they have, and three types of motivation for changing up their enterprise software. We also (mostly ignorantly) talk about Cloudera and Hortonworks merging, as well as filing expenses.

    Relevant to your interests
    • SpringOne Platform news, see podcast.
    • The Woman Bringing Civility to Open Source Projects
    • Linux now dominates Azure
    • Oracle says Kurian has resigned as president three weeks after he left to take time off
    • eBooks vs. Whitepapers: Which Performs Best?
    • Cloudera, Hortonworks Stocks Soar as the Big-Data Rivals Announce a $5.2B Merger
    • DXC Technology Scoops Up Small Texas Design Firm
    • China Used a Tiny Chip in a Hack That Infiltrated U.S. Companies
    Sponsored by DataDog

    This episode is sponsored by Datadog and this week Datadog wants you to know about Watchdog.

    Watchdog automatically detects performance problems in your applications without any manual setup or configuration. By continuously examining application performance data, it identifies anomalies, like a sudden spike in hit rate, that could otherwise have remained invisible. Once an anomaly is detected, Watchdog provides you with all the relevant information you need to get to the root cause faster, such as stack traces, error messages, and related issues from the same timeframe.

    Sign up for a free trial today at https://www.datadog.com/softwaredefinedtalk and tell them your friends at Software Defined Talk sent you.

    Conferences, et. al.
    • Oct 16th - DevOpsDays Paris - Coté at a table. Pivotal will have a raffle!
    • Oct 17th - JDriven Managers summit - near Amsterdam - Coté talking.
    • Oct 10th to 11th - Cloud Expo Asia - Matt’s presenting!
    • Oct 11th to 12th - DevOps Days Singapore - Matt’s keynoting & igniting!
    • Oct 22nd - Milan! Pivotal Cloud Native Tour - free to attend! Coté and Jakob get your all cloud natived up!
    • Oct 31st - Coté speaking at New Relic’s FutureStack Amsterdam.
    • Nov 3rd to Nov 12th - SpringOne Tour - all over the earth! Coté will be MC’ing Beijing Nov 3rd, Seoul Nov 8th, Tokyo Nov 6th, and Singapore Nov 12th.
    • Nov 14th to 16th - Devoxx Belgium, Antwerp. Coté’s presenting on enterprise architecture.
    • Dec 12th and 13th - SpringTour Toronto, Coté.
    Nonsense
    • Costco's secret weapon: Food courts and $1.50 hot dogs
    SDT news & hype
    • Join us in Slack.
    • Subscribe to Software Defined Interviews Podcast - Cote on Tech Evangelism
    • CashedOut.coffee podcast.
    • Send your postal address to stickers@softwaredefinedtalk.com and we will send you a sticker.
    • Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
    Recommendations
    • Brandon: What Really Happened Podcast.
      • How Social Security Numbers Became A Form Of National Identification
    • Coté: Dopper water bottles. AMS security.

    Sponsored By:

    • Datadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

    Episode 148: What do these consultants do anyway? Sep 28, 2018
    Show notes

    We discuss the recent Linux controversy resulting in Linus Torvalds taking some time off, review the latest release from Chef and try to figure out how and when you should hire consultants to help with your cloud projects.

    Relevant to your interests

    • Amazon's 11 new products from its big event - Stacey on IoT | Internet of Things news and analysis
    • After Years of Abusive E-mails, the Creator of Linux Steps Aside
    • Software provider Solarwinds files for IPO
    • Slack has made its biggest acquisition to date
    • In praise of SWARMing
    • Deliver Superior Business Outcomes. We Recap the Latest Release
    • Announcing Chef Automate Managed Service for Azure - Chef Blog
    • Microsoft Ignite 2018: Windows Virtual Desktop, Office 2019 and everything else just announced
    • Flexera acquires RightScale to combine software asset, cloud management | ZDNet
    • Instana raises $30M for its application performance monitoring service
    • Data.world raises $12M to help Fortune 500 companies close the great data divide
    • PKS 1.2 Adds AWS: More Multi-cloud for Your Kubernetes
    • Pivotal Cloud Foundry 2.3, Powered by Industrialized Open Source, Helps You
    • Revenge of the PMO | Silicon Valley Product Group

    Conferences, et. al.

    • Oct 1st to 2nd - New Relic (aka “Not Datadog”) FutureStack London, Coté on a partner panel on Oct 1st, also, come see The Governor in action at FutureStack on the 2nd.
    • Oct 2nd, London! Coté talking metrics at the NO NAME Pivotal Meetup.
    • Oct 4th - ITQ Transform, Utrecht - Coté talking.
    • Oct 16th - DevOpsDays Paris - Coté at a table. Pivotal will have a raffle!
    • Oct 17th - JDriven Managers summit - near Amsterdam - Coté talking.
    • Oct 10th to 11th - Cloud Expo Asia - Matt’s presenting!
    • Oct 11th to 12th - DevOps Days Singapore - Matt’s keynoting & igniting!
      • Discount Code
    • Oct 31st - Coté speaking at New Relic’s FutureStack Amsterdam.
    • Nov 3rd to Nov 12th - SpringOne Tour - all over the earth! Coté will be MC’ing Beijing Nov 3rd, Seoul Nov 8th, Tokyo Nov 6th, and Singapore Nov 12th.
    • Nov 14th to 16th - Devoxx Belgium, Antwerp. Coté’s presenting on enterprise architecture.
    • Dec 12th and 13th - SpringTour Toronto, Coté.

    SDT news & hype

    • Join us in Slack.
    • Subscribe to Software Defined Interviews Podcast - Cote on Tech Evangelism
    • CashedOut.coffee podcast.
    • Buy some t-shirts! All T-Shirts $5.50 T-SHIRTS GONE IN SEPTEMBER
    • Send your postal address to stickers@softwaredefinedtalk.com and we will send you a sticker.
    • Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.

    Recommendations

    • Matt:
      • Annihilation Movie, Geek’s Guide to the Galaxy Review
      • Sonic Youth’s Youth Against Fascism
    • Brandon:
      • That Moment, Episode 9 with the Cote ad read at 13:11
      • Cloud Rankings from Liftrnews

    Episode 147: Strategy, the systems management company lifecycle, or, Adobe didn’t fuck it up! Sep 21, 2018
    Show notes

    There’s lots of monitoring and systems management M&A and funding this week, so we talk about the cycle of systems management companies. It seems like Atlassian is starting up and operations product line with the OpsGeniue acquisition, and PagerDuty has a whopping valuation at $1.3bn. With rumors that Adobe might buy Marketo, Coté recounts the RIA days and how Adobe ended up doing a good job surviving, despite RIA

    Relevant to your interests
    • Americano coffee vs long black.
    • “Mo’ digital, mo’ problems” - With Emerging Technology Comes Emerging Data Problems
    • Enterprise hits and misses - blockchain is a paradox; AI is a customer service automater
    • Oracle president Thomas Kurian is taking time away from the company
    • New Cloud Unicorn: PagerDuty Scores $1.3 Billion Valuation In $90 Million Round
    • Atlassian to pay $295M for Boston-based OpsGenie
      • Nancy Gohring and co analyze the deal.
    • No, Operations Isn’t Going Anywhere, But it's Going to Look Different: “The work of operations is changing and the skills required to do that work are changing. The platforms and tools involved are evolving (but don't forget the decades of legacy code that isn't!). Organizational silos are breaking down, and developers and operators are co-mingling as peer engineers.”
    • Jenkins: Shifting Gears - Coté: recently, I don’t think I’ve heard any one say “yay! Jenkins!” What’s the deal with it? Is Jenkins now bad?
    • Vapor IO Raises PE Funding, Buys Out Nascent Edge Colocation Business from Crown Castle
    • In a Few Days, Credit Freezes Will Be Fee-Free
    • Adobe in talks to buy marketing software firm Marketo - sources
      • “Adobe, which has a market capitalization of $130 billion, has topped analysts’ profit and revenue estimates for the past eight quarters, driven by strength in its digital media business, which houses its flagship product Creative Cloud.”
      • Johnny Leadgen is interested.
      • Adobe really pulled off a successful strategy. Geoffrey More’s systems of interaction (‘member that?), some CMS/marketing analytics engines, and then moving CS to SaaS. Pretty amazing, considering all the other road-kill out there.
    • Verizon, AT&T, T-Mobile and Sprint team up to kill passwords
    • Sysdig raises $68.5 million to boost security and performance for containers and cloud-native apps
    • Packet Raises $25M Series B, Starts Deployment of Edge Computing Cloud
    • What Is the Point of Mozilla? - “in 2016 various deals with search engines brought in an astonishing $520 million.”
    • Linus Torvalds taking break
    • Google is killing Fabric in mid-2019, pushes developers to Firebase
    • Path is shutting down
    • Mesosphere revenue, new CEO, etc. - “Last year in Q4 we issued news about hitting a $50m+ run rate and this year’s Q2 marks our biggest quarter ever, beating our numbers over the last 14 quarters. In fact, according to a recent report from Inc, we are the third fastest-growing software company in the U.S. with a revenue growth of 7,507 percent.” Slow down, Pony Boy! You could round that 7 off the growth percent.
    • Google making private cloud stuff:
      • ‘Google is responding to enterprise computing needs by making custom-designed computers to run in organizations' own data centers, reports The Information. The computers include server, storage and networking functions specifically for "a handful of large customers," according to two sources close to the project in the report.’
      • Wut.
    Sponsored by DataDog

    This episode is sponsored by Datadog and this week Datadog wants you to know about Watchdog.

    Watchdog automatically detects performance problems in your applications without any manual setup or configuration. By continuously examining application performance data, it identifies anomalies, like a sudden spike in hit rate, that could otherwise have remained invisible. Once an anomaly is detected, Watchdog provides you with all the relevant information you need to get to the root cause faster, such as stack traces, error messages, and related issues from the same timeframe.

    Sign up for a free trial today at https://www.datadog.com/softwaredefinedtalk and tell them your friends at Software Defined Talk sent you.

    Conferences, et. al.
    • Coté isn’t going to see his family until Christmas. GRIND AND STACK.
    • Sep 24th to 27th - SpringOne Platform, in DC/Maryland (crabs!) get $200 off registration with the code S1P200_Cote. Also, check out the Spring One Tour - coming to a city near you!
    • Oct 1st to 2nd - New Relic (aka “Not Datadog”) FutureStack London, Coté on a partner panel on Oct 1st, also, come see The Governor in action at FutureStack on the 2nd.
    • Oct 2nd, London! Coté talking metrics at the NO NAME Pivotal Meetup.
    • Oct 4th - ITQ Transform, Utrecht - Coté talking.
    • Oct 16th - DevOpsDays Paris - Coté at a table. Pivotal will have a raffle!
    • Oct 17th - JDriven Managers summit - near Amsterdam - Coté talking.
    • Oct 10th to 11th - Cloud Expo Asia - Matt’s presenting!
    • Oct 11th to 12th - DevOps Days Singapore - Matt’s keynoting & igniting!
    • Oct 31st - Coté speaking at New Relic’s FutureStack Amsterdam.
    • Nov 3rd to Nov 12th - SpringOne Tour - all over the earth! Coté will be MC’ing Beijing Nov 3rd, Seoul Nov 8th, Tokyo Nov 6th, and Singapore Nov 12th.
    • Nov 14th to 16th - Devoxx Belgium, Antwerp. Coté’s presenting on enterprise architecture.
    • Dec 12th and 13th - SpringTour Toronto, Coté.
    Listener Feedback
    • Eoin from Wellington, New Zealand got a sticker. He thanks us for taking the time and energy to make the show.
    • SDT websites are now secure. The annoying security warning is should be gone
    SDT news & hype
    • Join us in Slack.
    • Subscribe to Software Defined Interviews Podcast - Cote on Tech Evangelism
    • CashedOut.coffee podcast.
    • Buy some t-shirts! All T-Shirts $5.50 T-SHIRTS GONE IN SEPTEMBER
    • Send your postal address to stickers@softwaredefinedtalk.com and we will send you a sticker.
    • Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
    Recommendations
    • Matt: Anthony Bourdain’s Kitchen Confidential; Secret City.
    • Brandon: Amazon Alexa Shopping List.
    • Coté: Bikes. They get you places.

    Sponsored By:

    • Datadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

    Episode 146: The 2018 State of DevOps Report, a gander Sep 06, 2018
    Show notes

    This year’s DevOps Report, as always, great. The new sections on culture and a peek at finance are dandy. We discuss it.

    Relevant to your interests
    • 2018 State of DevOps Report, DORA edition:
      • Coté’s notes.
      • Effective DevOps.
      • “Thread.” (I thought if you do a Twitter thread you get 20,000 followers instantly. That’s obviously a lie!)
    • VMworld 2018 Recap.
    • VMware's vision - your multi-cloud substrate for enterprise applications.
    • Atlassian launches Jira Ops to fix the fragmented incident response world.
    • Elastic S-1. Some actually useful summary/commentary on HN.
    • H-E-B Plans New Tech Facility, Innovation Lab In Austin. Hopefully Buddy will crush it.
      • https://twitter.com/hhoover/status/1037485524972457990
    Sponsored by DataDog

    This episode is sponsored by our great friends at DataDog. This week DataDog wants you to know about Logging without Limits.

    Logging without Limits lets you cost-effectively process and archive all of your logs, and decide on the fly which logs to index, visualize, and retain for analytics in Datadog. Now you can collect every single log produced by your applications and infrastructure, without having to decide ahead of time which logs will be most valuable for monitoring, analytics, and troubleshooting.

    Sign up for a free trial today at https://www.datadog.com/softwaredefinedtalk and tell them your friends at Software Defined Talk sent you.

    Conferences, et. al.
    • Sep 24th to 27th - SpringOne Platform, in DC/Maryland (crabs!) get $200 off registration with the code S1P200_Cote. Also, check out the Spring One Tour - coming to a city near you!
    • DevOpsDays Berlin, September 12th to 13th - Coté at a table.
    • New Relic (aka “Not Datadog”) FutureStack London, Oct 1st and 2nd - Coté on a partner panel, also, come see The Governor. Later that night, Oct 2nd, Coté speaking at a meetup, topic TBD.
    • ITQ Transform, Oct 4th, Utrecht - Coté talking.
    • DevOpsDays Paris, October 16th - Coté at a table. Pivotal will have a raffle.
    • JDriven Managers summit, Oct 17th, near Amsterdam - Coté talking.
    • Cloud Expo Asia October 10-11. Matt’s presenting!
    • DevOps Days Singapore October 11-12. Matt’s presenting!
    • DevOps Days Newcastle October 24-25. Matt’s presenting!
    • Devoxx Belgium, Antwerp, November 12th to 16th. Coté’s presenting.
    • SpringOne Tour - all over the earth! Coté will be MC’ing Beijing Nov 3rd, Tokyo Nov 6th, and Singapore Nov 12th. Also, Toronto, Dec 12th to 13th.
    Listener Feedback
    • Rob from slack tells how to pronounce Galway. Bryan wants you to know about DevOps Days Galway November 18-20th
    • We are working on the Google Chrome Security thing. Actually, Fireside.fm is working on it.
    SDT news & hype
    • Join us in Slack.
    • Subscribe to Software Defined Interviews Podcast - Cote on Tech Evangelism
    • CashedOut.coffee podcast.
    • Buy some t-shirts! DISCOUNT CODE: SDTFSG (40% off) — T-SHIRTS GONE IN SEPTEMBER
    • Send your postal address to stickers@softwaredefinedtalk.com and we will send you a sticker.
    • Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
    Recommendations
    • Brandon: Ozark Season 2.
    • Matt: StarCraft 2, free to play! (Not to be confused with StarControl.)
    • Coté: Embedded Netflix, in your TV. Also: Sharp Objects - like all great shows, the end is a massive disappointment of Chekhovian-ease, but the rest is great. Anti-recommendation: whatever reasons make it so I have three remotes.

    Episode 145: Redis be like “I just stepped into a big pile of…SaaSy!” Aug 31, 2018
    Show notes

    Related image

    This week, we discuss Redis’ license changing move, open source business models in general (of course), SUSE revenue, and some VMworld selections.

    Relevant to your interests
    • Istio Aims To Be The Mesh Plumbing For Containerized Microservices
    • Michael Coté from Pivotal on Programming the Business by Engineering Culture by InfoQ
    • Mobile App Development Services | Web Development services - The NineHertz
    • Has Bezos Become More Powerful in D.C. Than Trump?
    • What Will Be the Real Impact From Knative?
    • Google just gave control over data center cooling to an AI
    • O11yCon 2018: Notes and Observations
    • Slack just raised a whopping $427 million to become a $7.1 billion company. Now, it has to defeat Microsoft.
    • Apple Pay Now Accepted at All Costco Warehouses in United States.
    • 10 AWS Lambda Use Cases to Start Your Serverless Journey.
    • Announcing resource-based pricing for Google Compute Engine.
    • DevOps Report 2018 released. Will talk about it next week. Until then, enjoy 78 pages of landscape PDF glory. Spoiler alert: elite high performers are elite high performers. Pivotal has a webinar on Oct 11th about it.
    • Community management is a career cul-de-sac. See interview next week.
    • Good example of corpdev thinking, in the US (legal) drugs market.
    • “Google today announced that it is providing the Cloud Native Computing Foundation (CNCF) with $9 million in Google Cloud credits to help further its work on the Kubernetes container orchestrator and that it is handing over operational control of the project to the community.”
    • Armory lands $10M Series A to bring continuous delivery to enterprise masses.
    VMworld NA 2018
    • VMware acquires CloudHealth Technologies for multi-cloud management -
      • Carl@451: “Primarily a cost management and analysis platform, it has roughly 3,500 users and has also grown to cover automation, security and governance with a broad, API-based management platform for the major public clouds: AWS, Azure and GCP. CloudHealth mainly operates in the US, meaning VMware will have to square overseas operations and data management with other jurisdictions – primarily the EU GDPR regulations – going forward.”
      • Est. $500m valuation. They monitor your cloud costs. Cf. Dr. Cloud Pricing Guy at 451. Still that MoM in the Clouds vision.
      • “With CloudHealth, VMware not only gets the multi-cloud management solution, it gains its 3000 customers which include Yelp, Dow Jones, Zendesk and Pinterest.”
    • VMware CEO: A Virtual Machine Is Still the Best Place to Run Kubernetes. Cameo from the Hill Country’s favorite systems management (former) analyst.
    • VMware's Software-Defined Vision.
    • Coté remember when he met with Kit Colbert at DockerCon EU 2014, and Coté had no idea what this “cloud native” stuff was. Now, it seems like it’s slowly moving to be the new word for PaaS, but more like the under-girding of PaaS. Also, went back to the NEMO recently. They no longer have the closet of dead things, sadly.
    • Project Dimension - on-demand private clouds, driven by SDDC stuff.
    • Pat’s Pillars: ‘“Superpowers” that are unlocking game-changing opportunities on a global scale – Cloud, Mobile, Artificial Intelligence and the Internet of Things.’
    Redis stinkup - the mysteries of making money by actually selling something
    • Coté: now, what’s the deal here? They closed source some stuff that maybe others had contributed to, taking advantage of good will, and/or they’re just now charging for what used to be free? (Are there other open source scandal scenarios?)
    • Joab and Lawrence at The New Stack: “While the core of Redis itself remains under the permissive BSD license, the company has reworded the licensing for some of its add-on modules, in effect blocking their use by third parties offering commercial Redis-based services — most notably cloud providers. Redis Labs was able to make this change because it retains the copyright to the open source code.”
    • Commons Clause, Redis Labs.
    • Adam Jacob Twitter thread on commons clause.
    SUSE Revenue Watch

    SUSE is all like “PE Mane, call me!”

    • Somehow, this has become a bit in the show. Blame Coté.
    • Something like ~$360m based on trailing 6 months runrat’ed to 12 trailing. Also, likely non-GAAP reporting (not clear if it’s ACV vs. TCV), but whatever.
    • Grind and stack: “EBITDA for that period was $56 million, nearly 23 percent year-over-year growth.” So: ~$112m profit, ~31% margins.
    • That’s the kind of stable (they claim to run 70% of SAP apps), growing cash-throw-off that should make PE people drool on their Patagonia puffy vests: “Following last week's shareholder approval of Micro Focus' proposed sale of SUSE to EQT Partners for $2.535 billion, the transaction is expected to complete in the first quarter of calendar 2019, subject to customary regulatory approvals.”
    • If my math is right (it’s established that I don’t know how numbers work), clawing in all profits would pay that $2.5bn off by 2026: 8 or 10 years of holding growth and profit %. Of course, you’d sell it off before that.
    Conferences, et. al.
    • Sep 24th to 27th - SpringOne Platform, in DC/Maryland (crabs!) get $200 off registration with the code S1P200_Cote. Also, check out the Spring One Tour - coming to a city near you!
    • DevOpsDays Berlin, September 12th to 13th.
    • DevOpsDays Paris, October 16th.
    • Cloud Expo Asia October 10-11. Matt’s presenting!
    • DevOps Days Singapore October 11-12. Matt’s presenting!
    • DevOps Days Newcastle October 24-25.
    • DevOps Days Wellington November 5-6.
    • Devoxx Belgium, Antwerp, November 12th to 16th.
    • SpringOne Tour - all over the earth!
    Listener Feedback
    • Bryan wants you to know about DevOps Days Galway November 18-20th
    • DevOps Days Singapore wanted us to let folks know it’s October 11-12!
    • Camille sent us some feedback and really liked Matt’s Red Atlas recommendation because she lives near a missile site.
    • Joshua built a service that creates an RSS feed of podcasts based on keywords. Here’s an example: https://prod.mypod.online/feed?q=kubernetes Try it out.
    • Soon to be Honey Ninja subscribes to SDT, citing host “wit” as driver.
    SDT news & hype
    • Join us in Slack.
    • Subscribe to Software Defined Interviews Podcast
      • Dustin on Linux and Google Cloud
      • Rachel Stephens from RedMonk on Numbers
    • Buy some t-shirts! DISCOUNT CODE: SDTFSG (40% off)
    • Send your postal address to stickers@softwaredefinedtalk.com and we will send you a sticker.
    • Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
    Recommendations
    • Brandon: Acquired Podcast.
    • Matt: Blindsight by Peter Watts; The Good Fight.
    • Coté: Friendly Fire podcast, the intros. Ikea knives.

    Bonus Episode -- Interview with Dustin Kirkland from Google Aug 23, 2018
    Show notes

    This is a bonus edition of Software Defined Talk. Make sure to subscribe to Software Defined Interviews for more conversations like this one.

    Dustin Kirkland joins us to discuss Linux, Cloud Computing and making wine. We talk about Dustin’s career journey from entry-level developer to Google Product Manager. He shares his experience working at IBM, Canonical and now Google. Plus, he tells the story of how working on his own open source project helped him land a job at startup.

    Links:

    • Dustin’s Blog
    • Dustin on Twitter
    • Dustin’s presentation at Google Next
    • Run-one
    • Vasa Museum

    Special Guest: Dustin Kirkland.


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