Six Figure Flower Farming

28: How this farmer earned $100k this year Dec 16, 2024

Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible? THINK AGAIN.

Jennifer Kouvant of Six Dutchess Farm did just that after taking the Six Figure Flower Farming workshop with me. She said: This was the BEST farm workshop ever! And truly the best investment since we ended up using all of the knowledge you shared with us to get a USDA grant!! Plus we have already exceeded our income from last year after only 6 months. I would say the ROI was beyond what I can calculate! So, so, so worth it. I hope you keep offering it so other farmers can benefit as much as we did!”

In this episode I chat with Jennifer all about the skills she learned, how she implemented them, and decisions she made to triple her farm revenue and close in on that elusive 6-figure/year mark.

Want to end up like Jennifer, or learn more about starting and building a profitable flower farm business?, Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass).

Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer

Episode summary - https://www.trademarkfarmer.com/all-podcast-episodes/jennifer-kouvant-100k-this-year

Take a free flower farm business course: www.trademarkfarmer.com

27: 5 steps to a wildly profitable business in 2025 Dec 09, 2024

Do you feel like you are ready to take your flower business to the next level in the next year, but aren’t exactly sure what to take action on in order to make that happen?

Or perhaps you feel like you are starting to get a little momentum, but you know you are capable of doing so much more more, but you’re just not sure what to focus on to reach your goals.

If you want to start actually making money from your flower business and start paying yourself what you deserve, it’s time to stop overthinking, procrastinating, and doubting yourself.

And in this episode, Jenny tells you how. She teaches 5 steps you can take to work towards building a wildly successful flower farm business this year.

Want to dive deeper into topics like these so you can set your farm up for success? Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass).

Did you enjoy this podcast? Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer

Take a free flower farm business course: www.trademarkfarmer.com

Episode Summary : https://www.trademarkfarmer.com/all-podcast-episodes/5-steps-to-a-wildly-profitable-business-2025

26: How this farmer achieves a 90% customer retention rate (AND brought her husband on the farm) Dec 02, 2024

Customers cost a lot of money and effort to get. If that’s the case, how do you keep the customers you already have coming back for more? And what if you want to do it all with your spouse by your side?

In this episode, Jenny interviews this Six Figure Flower Farming online course student Heather and John Durkel of Brook and Blossom Farm. Heather and John share how they managed to achieve a 90% customer retention rate in their flower CSA program, grow their business profitably and thoughtfully, and bring John to work on the farm with Heather in the process.

Want to achieve a 90% customer retention rate like Heather and John, or learn more about building a profitable flower farm business? Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass).

Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!

-Follow Jenny on instagram: @trademarkfarmer

-Episode summary : https://www.trademarkfarmer.com/all-podcast-episodes/heather-durkel-brook-and-blossom

-Take a free flower farm business course: www.trademarkfarmer.com

25: Does email marketing work for flower farmers? Nov 25, 2024

Which is more effective now: social media or email marketing?

If you’ve ever heard someone say that you NEED an email list to help grow your business, but you’re doubtful about whether that’s true or not… listen up.

In this episode I’m outlining why people say that you should have an email list, statistics about this particular marketing technique that will probably change your mind about how important it is, and I’ll be sharing how I personally use an email list in my own business.

Want to dive deeper into topics like these so you can set your farm up for success? Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass).

Did you enjoy this podcast? Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer

Episode summary : https://www.trademarkfarmer.com/all-podcast-episodes/does-email-marketing-work-for-flower-farmers

Take a free flower farm business course: www.trademarkfarmer.com

24: How Kate booked 29 weddings her first year in business Nov 18, 2024

Unsure how to market your flower business and put yourself out there (even if you are an introvert)? If so, this episode is for you!

In this episode, Jenny interviews six figure flower farming online course student Kate Guth of Acher n’ bliss talk about how Kate was able to book 29 weddings her FIRST YEAR, get published in a major floral magazine, AND become the preferred floral vendor for that major magazine.

Want to end up like Kate, or learn more about starting and building a profitable flower farm business? Register for the free marketing masterclass HERE (https://www.trademarkfarmer.com/masterclass).

Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer

Episode Summary :https://www.trademarkfarmer.com/all-podcast-episodes/kate-archer-and-bliss-floral

Take a free flower farm business course: www.trademarkfarmer.com

23: 3 simple ways to market your flower business Nov 11, 2024

Have you ever secretly wondered what “marketing” means? Or wondered how to actually, physically “market” your business in ways that truly work?

In this episode, Jenny shares 3 concrete ways you can market your flower business to get known, get more customers, and grow your flower farm.

These 3 marketing methods are simple, but wildly effective and easy to implement!

Sign up for the free marketing masterclass training HERE (https://www.trademarkfarmer.com/masterclass)!

Did you enjoy this podcast? Please leave us a review on apple or spotify!

-Follow Jenny on instagram: @trademarkfarmer

-Episode Summary : https://www.trademarkfarmer.com/all-podcast-episodes/3-simple-ways-to-market-your-flower-business

-Take a free flower farm business course: www.trademarkfarmer.com

22: 5 things to do before you quit your 9-5 Nov 04, 2024

Taking a side-hustle and transitioning to full time on the farm can be a scary decision to make, regardless if you feel ready or not.

In this episode, I’m sharing 5 things I did before I quit my 9-5 job to farm full time, and how it helped make the decision to quit easier.

I also share a life-changing writing exercise that opened my eyes up to all the possibilities (both good and bad), to get clarity with the decision making process.

Download the free fear-setting worksheet HERE: www.trademarkfarmer.com/fear.

Want to dive deeper into topics like these so you can set your farm up for success? Registration for the Six Figure Flower Farming online course opens soon. Sign up for the waitlist to get notified when registration opens by clicking here: www.trademarkfarmer.com/SFFF

Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!

-Follow Jenny on instagram: @trademarkfarmer

-Epsiode Summary

-Take a free flower farm business course: www.trademarkfarmer.com

21: This one process will help you avoid costly mistakes Oct 28, 2024

Do you have a system to ensure your business improves year after year? If not, you could be leaving yourself open to make costly mistakes again and fail.

In this episode, I’m excited to share my step-by-step end-of-year annual business review process with you, so you can put your flower farm under a microscope and make a solid plan to avoid costly mistakes in the future, AND make big improvements year after year.

This process has helped me build my dream business: one that gives me financial security, freedom, and a life that I honestly love.

Download the free annual review workbook HERE.

Want to dive deeper into topics like these so you can set your farm up for success? Registration for the Six Figure Flower Farming online course opens soon. Sign up for the waitlist so you’ll be notified when registration opens by clicking here: www.trademarkfarmer.com/SFFF

Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer

Episode summary

Take a free flower farm business course: www.trademarkfarmer.com

20: How this farmer quit her 9-5 for full-time flower farming Oct 21, 2024

Do you ever dream of quitting your 9-5 and flower farming instead? (*we all raise our hands up REAL high*)

If so, I’m excited for you to learn from my conversation with Brooke Palmer of Jenny Creek Flowers.

Brooke took Jenny’s workshop, Six Figure Flower Farming in 2023, invested in her education, and was able to successfully scale her farm so she could quit her 9-5… all while working a full time job as a high school english teacher.

Want to end up like Brooke, or learn more about starting and building a profitable flower farm business?, head to www.trademarkfarmer.com/startup to take a 100% FREE business foundations course for beginning flower farmers.

Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer

Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/how-this-farmer-quit-her-9-5-for-full-time-flower-farming

Take a free flower farm business course: www.trademarkfarmer.com

19: 10+ things you need to know to make your flower business official Oct 14, 2024

Taking your flower farming hobby and turning it into an “official” business can be scary and intimidating if you don’t have any guidance. But never fear, I gotchu’!

In this episode you’ll learn key considerations when making your business “official” in the eyes of the government and the IRS. We cover everything from business names and domains, to taxes, and business insurance.

Want to dive deeper into this topic and get a free business start-up checklist? Sign up for the FREE Trademark Farmer Business Foundations course now to get your copy of the checklist.

This course will only be available for a limited time this time, so head to www.trademarkfarmer.com/startup to take a 100% FREE business foundations course for beginning flower farmers.

(Yep, it’s actually free. Nope, there’s no catch).

Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer

Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/what-you-need-to-know-to-make-your-flower-business-official

Take a free flower farm business course: www.trademarkfarmer.com

18: Your free business foundations course Oct 07, 2024

Do you ever feel like you know NOTHING about running a business? Or you have questions about the “behind-the-scenes” stuff like finances and taxes? Or you’re clueless when it comes to knowing where to start, getting a good grasp on start up expenses, or how to define your business model? (we’ve all been there.)

If you find yourself nodding your head right now, this episode is for you!

Join Jenny as she walks you through the FREE business foundations course for beginning flower farmers, available now!

This course will only be available for a limited time this time, so head to www.trademarkfarmer.com/startup to take a 100% FREE business foundations course for beginning flower farmers.

(Yep, it’s actually free. Nope, there’s no catch).

Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer

Take a free flower farm business course: www.trademarkfarmer.com

17: Simple ways to find and attract your ideal customer Sep 23, 2024

Do you feel unsure about how to build a loyal customer base of raving fans? If so, you’re not alone! This episode will help.

In this episode, Jenny Marks of Trademark Farmer discusses how to clearly define your ideal customer, analyze what they want and where they are, how to find them, and how to genuinely connect with them in order to build a customer base you love (and supports you!).

Want to learn more about this so you can grow your audience, get more customers, and earn more revenue? Join Jenny in her new FREE business foundations course for beginning flower farmers, available now!

This course will only be available for a limited time this time, so head to www.trademarkfarmer.com/startup to sign up for the 100% FREE business foundations course.

(Yep, it’s actually free. Nope, there’s no catch).

Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer

Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/simple-ways-to-find-and-attract-your-ideal-customer

Take a free flower farm business course: www.trademarkfarmer.com

16: Efficiency with Julia Keel of Fullkeel farm Sep 09, 2024

Find yourself overwhelmed and thinking you could be working a lot more efficiently? ...and earning more because of it?

Join Jenny and Julia Keel from Fullkeel Farm during this episode, where they chat about:

-Making data-driven decisions to decide which crops to grow based on revenue per square foot

-The importance of knowing your numbers and making decisions based on profitability

-Investing in systems and infrastructure that imrpove efficiency and profitability

Did you enjoy this podcast? Leave us a positive review on apple podcasts!

WANT TO TAKE A FREE FLOWER FARM BUSINESS FOUNDATIONS COURSE? Sing up toe be notified when registration opens here: https://www.trademarkfarmer.com/startup

Follow Jenny on instagram @trademarkfarmer

15: How efficiencies on the farm can earn you more money Aug 26, 2024

If you find yourself feeling overwhelmed, with never enough time to complete tasks, and are also building your farm on a shoe-string budget… There are ways to find relief!

In this episode, Jenny Marks of Trademark Farmer discusses how to make your farm more efficient, gives specific examples of ways she has streamlined her farm to earn more money and free up time, in addition to giving you a simple set of steps to make your farm more efficient and profitable too.

Wanna learn more? Sign up for a free mini course at www.trademarkfarmer.com

Did you enjoy this podcast? Leave us a positive review on apple podcasts!

Follow Jenny on instagram @trademarkfarmer

14: Anna Jane Kocon of Little State Flower Co Aug 12, 2024

Jenny interviews Anna Jane Kocon of Little State Flower Co. They chat about growing and selling flower year round, tracking crop expenses, employees, and more.

Follow Anna Jane on instagram @littlestateflowerco Find her at www.littlestateflowerco.com

Did you learn anything valuable from this podcast? Leave us a review on apple podcasts!

Follow Jenny on instagram @trademarkfarmer

13: 5 apps I can't live without on the farm Jul 29, 2024

Farmers should not be left in the stone age when it comes to technology! We need to embrace the current world we live in and use technology to our advantage in order to build a profitable, successful flower farm. In this episode, Jenny Marks of Trademark Farmer discusses how switching pen and paper for iphone apps and software has helped her build a streamlined and simple to manage business. She chats about her 5 most used apps that can help you run the farm and get your time back. Wanna learn more? Sign up for a free mini course at www.trademarkfarmer.com Did you enjoy this podcast? Leave us a positive review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

12: Alex Peschell of Coram Deo Farm Jul 15, 2024

Are you in the beginning stages of your flower farm and desperately want to start off on the right foot? In this episode, Jenny Marks of Trademark Farmer interviews 3rd year flower farmer Alex Peschell of Coram Deo Farm about how she’s building a profitable business from the start. Jenny and Alex chat about starting a flower farm from scratch, growing the business debt-free, farm stands, choosing products, the importance of dedicating time for marketing, and more. Wanna learn more? Sign up for a free mini course at www.trademarkfarmer.com Did you enjoy this podcast? Leave us a positive review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

11: 3 pricing strategies to boost your summer revenue NOW Jul 01, 2024

Ever experience a dip in your sales and wonder what to do about it? Or perhaps you want to be prepared in case that ever happens to you in the future. Fear not, we have some strategies for you.

In this episode, Jenny Marks of Trademark Farmer discusses three pricing strategies you can use on your farm to boost your overall revenue right now (without changing what you grow, how you grow it, or who you sell it to). Jenny teaches the importance of tracking your sales for accurate future sales forecasting and how to use the information to be prepared for and remedy dips in revenue.

To download Trademark Farmers free record keeping template to use on your farm, head to our website HERE.

Did you enjoy this podcast? Leave us a positive review on apple podcasts!

Follow Jenny on instagram @trademarkfarmer

10: Building from the ground up with Niki Irving of Flourish Flower Farm Jun 17, 2024

Niki Irving of flourish flower farm takes us on her flower farming journey, from early beginnings on leased land, to changes in her business vision down the road. She talks about about what it takes to build a successful flower farm from the ground up.

Find Niki at:

www.flourishflowerfarm.com

https://www.instagram.com/flourishflowerfarm

09: Knowing Where To Invest In Your Business Jun 03, 2024

If you have a flower farm (or are just starting a flower farm) and you want to be SMART with your money, and not waste it on silly things that don’t matter, this episode is for you! Today I’m talking all about how to know where to invest in your business, in order to maximize your results and reach your goals faster.

Hint: One of the investments I talk about is investing in education to build your skills and grow your business. Get my favorite business books that helped me grow my business HERE!

08: LeeAnn Huber of Coseytown Flowers May 20, 2024

I interview Coseytown Flowers founder, LeeAnn Huber, as we chat about finding a niche, creating new products, and balancing motherhood, family and business. Follow Coseytown flowers at www.coseytownflowers.com.

07: Making Money With Tulips May 06, 2024

Learn how we tweaked our growing practices to make tulips more profitable, and how you can do it, too.

06: S.E.O. with Fran Parrish of Heirloom Soul Florals Apr 22, 2024

I interview Fran Parrish of heirloom Soul Florals, and she teaches you all about getting found online using S.E.O. (search engine optimization), marketing your wedding business, and more! Give fran a follow at www.heirloomsoul.com and on instagram HERE!

05: Make Your Competition Irrelevant Apr 08, 2024

Visit www.trademarkfarmer.com for a free mini course!

04: Helen Skiba of Artemis Flower Farm Mar 25, 2024

Find Helen at www.artemisflowerfarm.com and on instagram at https://www.instagram.com/artemisflowerfarm/?hl=en

Visit www.trademarkfarmer.com for a free business mini course!

03: Scaling down, not up: 10 keys to maxing out profit on a small flower farm Mar 11, 2024

Learn more or sign up for a free mini course at www.trademarkfarmer.com

02: Galena Berkompas of Micro Flower Farm Feb 19, 2024

I interview Galena Berkompas of Micro Flower Farm and we chat about farming on a micro scale, finding what's profitable for your farm's unique situation, and creating an outstanding reputation through social media.

Find Galena's website at: www.microflowerfarm.com

Follow her on social media at: www.instagram.com/microflowerfarm

Sign up for a free mini course at www.trademarkfarmer.com

01: Earning Potential: Six Figures On A Small-Scale Farm (My Story) Feb 13, 2024

Learn about the earning potential for small scale flower farmers and realistic profit margins as I give you a glimpse into my farm story. This episode is real, raw (vulnerable for me), and comes with a healthy dose of reality.

Hosted by Jenny Marks, the face behind Trademark Farmer, a business education platform for small-scale flower growers.

To learn more about effective small-scale flower farm business strategies, visit www.trademarkfarmer.com and sign up for a free mini course!

Welcome To Six Figure Flower Farming Jan 15, 2024

Welcome to the Six Figure Flower Farming Podcast, where we talk about small-scale flower farm business skills, money, marketing, business strategy, the TRUTH about being a farm entrepreneur, and more.

Hosted by Jenny Marks, the face behind Trademark Farmer, a business education platform for small-scale flower growers.

To learn more about effective small-scale flower farm business strategies, visit www.trademarkfarmer.com and sign up for a free mini course!

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