Shopify Masters

How "The DTC Guy" Makes Marketing Simple Oct 31, 2024

Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.

To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.

To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing

Building a Statement Brand in a Saturated Market Oct 29, 2024

Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found their design aesthetic, learned to manage inventory, and collaborated with TikTok star Victoria Paris.

To learn more about Goldie Swimwear, check out the blog post: https://www.shopify.com/blog/goldie-swimwear-design

Subscribe to Shopify Masters on YouTube for video interviews.

Grow Your Family Business Into a Global Luxury Brand Oct 24, 2024

Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation.

Click here to watch the video episode on YouTube.

How To Set Trends and Build Brand Loyalty With NUDESTIX Oct 22, 2024

NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and scale thoughtfully.

For more on NUDESTIX and show notes click here.

How to Create New Product and Sell Out During Launch Oct 17, 2024

People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.

Watch the full video episode on YouTube.

For more on Ghost Town Oats and show notes click here.

The Business Owners with Big L.A. Dreams, A Shopify Miniseries Oct 16, 2024

Shopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city:

Michael Washington, Usal Project
Jonathan Grahm, Compartes Chocolatier
Michelle Johnson and Ezra Baker, Ghost Town Oats

Subscribe to Shopify Masters on YouTube to watch these in-person video interviews. New episodes on Thursdays.

The Key to Finding Your Next Customer Oct 15, 2024

Moment, a camera gear company, is 10 years old. Founder Marc Barros shares why connecting at the heart level is key to finding the next customer, and how he used this principle to expand Moment into a marketplace for creatives. Moment now sells everything from lenses and bags to digital courses and photography presets.

To learn more about Moment, read the blog post: https://www.shopify.com/blog/moment-customer-acquisition

Subscribe to Shopify Masters on YouTube for video interviews.

How To Use Social Media To Create A Viral Brand Oct 10, 2024

How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Tune in to discover her formula for standing out on social media and creating community with your marketing machine.

Watch the video episode on YouTube.

The Best Strategies for Evolving Your Branding Oct 08, 2024

Peter Maldonado and Rashid Ali launched Chomps to fill a need of their own. Six years later, they developed an analytics and feedback strategy that allowed them to earn $20 million in revenue the first year they quit their day jobs.

For more on Chomps and show notes click here.

The Brand That Makes Running Look Cool Oct 03, 2024

Founders Nick and Tim West share how the created Bandit Running by leaning into the gritty side of training and finding fashion inspiration in York City. They also discuss the importance of customer feedback and event marketing.

To learn more about Bandit Running: https://www.shopify.com/blog/bandit-community

And you can watch this episode on YouTube. Subscribe to Shopify Masters on YouTube.

Want to Break Into Corporate Gifting? Here's How Oct 01, 2024

Corporate gifting can be a powerful wholesale channel for some founders. Expert Chloe Sapienza takes us behind-the-scenes of her agency, Telescope, which helps clients source gifts and build Shopify stores for their branded merchandise.

Subscribe to Shopify Masters on YouTube for more interviews.

How To Grow a Small Business Into a Multimillion Dollar Brand Sep 26, 2024

Magnolia Bakery has transcended its status as an iconic New York bakery to become a global dessert empire, bringing its famous cupcakes and banana pudding to fans worldwide. Despite its direct to consumer, retail, and international expansion, the bakery has managed to retain its charming, small-bakery feel while welcoming new fans.

In this episode, we dive into Magnolia Bakery's growth strategies with Adam Davis, the former Senior Marketing Manager. Learn how the bakery has launched new sales channels, optimized its online shopping experience, and mastered the art of customer retention and brand loyalty. Don't miss out on these secret recipes for marketing success.

Watch the full video on YouTube.

Marketing Strategies Every Entrepreneur Can Use Sep 24, 2024

OSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer has marketing strategies that helped the brand sustain growth for decades.

For more on OSEA Malibu and show notes click here.

Check out Shopify Masters on YouTube.

How To Start a Clothing Brand from Scratch Sep 19, 2024

Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity parent company across multiple product categories including the brands Motherhood Maternity, A Pea In The Pod and Destination Maternity. She shares how to build a fashion brand and use in-person to build an empire for parents everywhere.

Tune in to the full video episode here.

Go One More: The Mindset Behind Building a Multimillion Dollar Business Sep 17, 2024

Nick shares how his "Go One More" philosophy has been the cornerstone of his success, both in business and in life. From funding his business with a military loan while still in college to dedicating his free time to building Bare Performance Nutrition, Nick's journey is a testament to resilience and commitment.

For more stories on how failures can actually be a good thing for your business, check out this article: https://utm.io/uhttr

You can also find us on YouTube and watch some of our favorite in-person interviews here: https://www.youtube.com/@shopifymasters/

How This Artist Made Millions Making Dinnerware for Restaurants Sep 12, 2024

Jono Pandolfi is an artist by training. Along with his brother, Nick Pandolfi, he scaled his handmade dinnerware company to a seven-figure hospitality and manufacturing business. Jono Pandolfi has made plates and bowls for reputable establishments, including eateries at MOMA, the Four Seasons Hotel, the NOMAD hotel, and more. You’ve also seen his dinnerware on the hit Hulu show, The Bear.

Watch the video of this interview on the Shopify Masters YouTube channel.

To learn more about Jono Pandolfi and for show notes: https://www.shopify.com/blog/jono-pandolfi-scaling-as-a-maker

How These Founders Got Noticed by Oprah's Team Sep 10, 2024

Katie Hill and Lisa Watkins created WanderFull, a stylish bag designed for carrying a water bottle. They say creating a niche and well-made product helped them stand out at trade shows, unlock wholesale relationships, and get named to Oprah's Favorite Things 2023 list.

Subscribe to the Shopify Masters YouTube channel to watch video interviews with some of these fascinating merchants.

Building a Profitable Clothing Brand on Shopify Sep 05, 2024

Join Alex Drexler, the founder of the New York City-based clothing brand Alex Mill, as he shares his journey of creating the perfect shirt. That single garment transformed his company into an iconic fashion label, a label that’s on Shopify.

Drexler and CEO Roxanne Stahl O’Hara also talk about their organic growth and creator collaboration secrets.

This episode originally aired in 2023.

Watch the video of this interview on the Shopify Masters YouTube channel

For more on Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following

How Two Teen Founders Leveraged Mentorship to Disrupt the Beauty Industry Sep 03, 2024

Teen founders Sadie and Abby Bowler launched into over 500 Target stores with their personal care brand SadieB. Learn about their approach to leveraging mentorship and networking.

The Lost Art of Sourcing Locally Aug 29, 2024

Founder Caroline Weaver turned her passion and knowledge of small businesses in New York City into an online guide called Locavore Guide. She also opened a variety store to feature some of the cool products made in and around the city.

How to Shift Consumer Preferences Quickly and Effectively Aug 27, 2024

SURI’s founders reveal how they scaled to $30M in two years by reimaging electric toothbrushes, focusing on consumer pain points and expert endorsements.

Why Spending 5 Cents More on Your Product Is Worth It Aug 22, 2024

Samantha Kent is the founder of the pure beauty company, The Cleanest Lab, and the chief growth officer of her family's beauty manufacturing business, LaDove. She shares why customers will notice (and keep coming back) for high-quality products.

To learn more about The Cleanest Lab and for show notes: https://www.shopify.com/blog/the-cleanest-lab-manufacturing

Pre-launch Tips to Help You Reach Millions Aug 20, 2024

Gyve Safavi and Mark Rushmore revolutionized the electric toothbrush market with SURI. Learn how they became a multimillion dollar brand within two years thanks to prelaunch prep.

For more on SURI and show notes click here.

A Serial Entrepreneur's Failures Led to YouTube Success Aug 15, 2024

Serial entrepreneur Wil Yeung has started all sorts of businesses, from violin drop shipping to a brick-and-mortar music school to a coconut milk business to a photography service. These other companies all led to his current venture, a YouTube channel focused on plant-based cooking called Yeung Man Cooking. Here's how he has redefined failure to become a successful serial entrepreneur.

For more about Yeung Man Cooking: https://www.shopify.com/blog/wil-yeung

Read the full feature on embracing failure here: https://www.shopify.com/news/embracing-failure

How to Implement a Limited Drop Model Without Losing Money Aug 13, 2024

Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously.

Read more on Fluff and show notes here.

The Secret to Remaining Consistently Profitable Aug 08, 2024

Danny Buck co-founded CRAFTD London, one Europe’s most successful men’s DTC jewelry lines. Find out which slow growth strategies helped him remain consistently profitable.

A Group Chat Inspired a Multimillion-Dollar Brand Aug 06, 2024

"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term.

To learn more about Dad Gang and show notes: https://www.shopify.com/blog/dad-gang-community

Personal Branding Strategies Every Entrepreneur Needs Aug 01, 2024

Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her lifestyle content.

Read more about Alexa Curtis and show notes here.

How a First-time Founder Overcame Launch Challenges Jul 30, 2024

David Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he dealt with finding production partners and storage solutions.

How to Go From Idea to Product, Smoothly Jul 25, 2024

Having started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create his latest brand, Oceanfoam, offering foam rollers made with algae.

To read more about Oceanfoam and show notes click here.

Getting Creative with Marketing a Lifestyle — Not the Product Jul 23, 2024

Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.

To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing

How to Start Optimizing Your Company’s Revenue Growth Jul 18, 2024

Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies.

To hear more on Apothékary and read show notes click here.

How De La Calle’s Rebrand Aims to Capture New Customers Jul 16, 2024

Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand.

For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebranding

Iteration Is The Secret Ingredient for This Beverage Company Jul 11, 2024

Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs.

To learn more about Blume and show notes: https://www.shopify.com/blog/blume-iteration

Marketing Strategies Proven to Drive Results Jul 09, 2024

Diarrha N'Diaye launched Ami Colé after helping grow brands like L’Oréaland Glossier. Discover the data-driven strategies she’s learned from working at top beauty brands.

The Best Financial Advice From Our Guests Jul 04, 2024

In this special recap episode, previous guests on Shopify Masters share their advice for funding your business, attracting investors, and more. Featured guests include Noah Kagan, Tori Dunlap, Maggie Sellers, and Elly Truesdell.

A Guide to Creating Scalable Business Models Jul 02, 2024

Razvan Romanescu launched three beauty brands under his parent company, Underlining. Learn his formula for creating a business that has the potential to scale.

Making Connections in Business—Even if You Don’t Start With Any Jun 27, 2024

Art of Tea founder Steve Schwartz didn’t know anyone who started a business, but mentors and partners have always been key to his company’s success.

For more on Art of Tea and show notes click here.

Strategies for Finding Product Market Fit Jun 25, 2024

Bill Bachand fell in love with cold water plunging and launched his dream business, Renu Therapy. Hear how he used his own pain to create an innovative solution for others.

For more on Bill Bachand and show notes click here.

Key Networking Skills Every Entrepreneur Needs Jun 20, 2024

Etienne Ortega moved to LA chasing his career as a professional makeup artist. Discover his tips for building a professional network to help launch your brand.

How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity Jun 18, 2024

Discover how Eastside Golf founders Olajuwon Ajanaku and Earl Cooper are redefining the sport with contemporary designs and inclusivity.

For more on Eastside Golf and show notes click here.

How This Popular Gardening Blog Blossomed Into an Empire Jun 13, 2024

Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings and manages content creation.

For more on Epic Gardening and for show notes: https://www.shopify.com/blog/epic-gardening-content-to-ecommerce

Proven Ways to Improve Customer Retention and Boost Loyalty Jun 11, 2024

Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investing in customer experience.

For more on Francis Henri and show notes click here.

Reach Customers, Spend Less With These Expert Tips Jun 06, 2024

The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals?

Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answers.
For more on Eric, Andrius, and show notes click here.

How to Craft Your Pitch to Attract Big Investors Jun 04, 2024

Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail your next investor pitch.

For more on Made by Nacho and show notes click here.

This Founder’s Shower Idea Became a Viral Sensation May 30, 2024

Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. Here's how he created a framework for the perfect ecommerce business and leveraged consumer-generated content on TikTok.

To learn more about Jolie and for show notes: https://www.shopify.com/blog/jolie-ecommerce-framework

The Product Launch Strategy That Earned Glamnetic Millions May 28, 2024

Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in business.

For more on Glamnetic and show notes click here.

Road to Retail: Connecting the Dots May 23, 2024

During the last few hours of opening day, the Cozey team reflects on how far they've come.

A Consumer Product That Helps Fund Humanitarian Projects May 21, 2024

The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the company adapted it for consumers. Now, the success of LifeStraw's consumer products for outdoor, home, and travel use has helped the company expand its impact work to provide safe water.

To learn more about LifeStraw and show notes: https://www.shopify.com/blog/lifestraw-impact

Road to Retail: Leap of Faith May 16, 2024

It's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take the leap into e-commerce and retail.

Money Tips Every Entrepreneur Needs May 14, 2024

Tori Dunlap is a long time entrepreneur and money expert. She founded the brand Her First 100K to share her financial management and literacy advice to help entrepreneurs succeed.

For more on Tori Dunlap and show notes click here.

Road to Retail: Failures and the Moments that Define Us May 09, 2024

In this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toronto. This is episode one of our new narrative series, Road to Retail.

Tools for Collecting Market Research & Community Feedback May 07, 2024

Nadya Okamoto launched August after compiling years of market research and community feedback. Discover her favorite tools for connecting with consumers and delivering products they love.

For more on August or show notes click here.

Road to Retail, A Shopify Miniseries May 02, 2024

Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto.

Join host Benjamin Gottlieb each week for new episodes of Road to Retail.

The Content Strategy You Need To Reach Millions of Engagements Apr 30, 2024

Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy.

For more on Timm Chiusano and show notes click here.

Unlock Brand Growth With a Community Event Strategy Apr 25, 2024

Vote for Shopify Masters at the 2024 Shorty Awards: click here

Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.

For more on Gym+Coffee and show notes click here.

The PR Playbook from DTC Companies' Favorite Agency Apr 23, 2024

Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, including Brightland, Quince, Fly by Jing, and more.

For more about Lauren and show notes: https://www.shopify.com/blog/lauren-kleinman-pr

What It Takes To Build Community on Social Media in 2024 Apr 18, 2024

Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.

For more on KraveBeauty and show notes click here.

Inside This Furniture Brand’s Unique Approach to Sustainability Apr 16, 2024

Sabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce carbon emissions from shipping and offering a repair and buyback program to extend the lifespan of products.

To learn more about Sabai Design and show notes: https://www.shopify.com/blog/sabai-design-sustainability

Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism Apr 11, 2024

Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.

For more on New Lane Road and show notes click here.

This Legacy Brand’s Next 100 Years is Inspired by Its Past Apr 09, 2024

It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process.

https://www.shopify.com/blog/belstaff-building-after-100

Tools To Make Running Your Business Easier Apr 04, 2024

Raven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the apps and services you need to help bring your ideas to life and reach new customers.

For more on Legendary Rootz and show notes click here.

Tackling Founder Impostor Syndrome with Brightland's CEO Apr 02, 2024

Founder and CEO Aishwarya Iyer did not set out to become an entrepreneur, but her passion for cooking and high-quality ingredients spurred her to launch Brightland. To make the career switch, she had to overcome founder impostor syndrome. Now, Brightland is a fan-favorite olive oil, honey and vinegar brand that has set the standard for what pantry staples should look and taste like.

To learn more about Brightland and show notes: https://www.shopify.com/blog/brightland-olive-oil

How To Start a Business With No Money Mar 28, 2024

Vicky Pasche took a risk to launch her business, Dapper Boi. Here, she shares different funding options to help you get your company up and running.

For more into on Dapper Boi and show notes click here.

The Design Principles That Helped This Brand Grow—And Save Lives Mar 26, 2024

After a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer.

For more about Thousand and show notes: https://www.shopify.com/blog/thousand-designing-for-safety

The Blueprint for a Winning YouTube Strategy Mar 21, 2024

Mimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successful business on the video sharing platform.

For more on Mimi Ikonn and show notes click here

Inside This Black-Owned Bookstore’s Massive Organic Growth Mar 19, 2024

Jazzi McGilbert started Reparations Club, a bookstore and community space, in Los Angeles with just $20,000. In just three years, the store has grown into a seven-figure business.

To learn more about Reparations Club and show notes: https://www.shopify.com/blog/reparations-club-space

The clip of President Barack Obama in this episode is from Crown Publishing Group.

The Key To Building a Business on Social Media Mar 14, 2024

Discover how Kheris Rogers turned a viral moment into a profitable fashion business, Flexin’ In My Complexion.

A Latin American Game's Remarkable Journey to US Target Stores Mar 12, 2024

It was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to build on the business to create his dream career.

To learn more about Millennial Lotería and for show notes: https://www.shopify.com/blog/millennial-loteria-career

How to Monetize Your Hobby Mar 07, 2024

South Van Der Lee uses Instagram to connect with customers and grow sales for her luxury knitwear brand, GOGO Sweaters. Uncover her recipe for creating engaging social content that converts.

For more on GOGO Sweaters and show notes click here

What This Mobile Business Owner Learned in Her First Year Mar 05, 2024

Little Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder Ryan Lagasse has learned about owning a business on wheels.

For more about Little Lamb and show notes: https://www.shopify.com/blog/little-lamb-mobile-business

This Entrepreneur Mindset Will Make You Millions Feb 29, 2024

Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find entrepreneurs worth her investment.

To read more about Arlan Hamilton and show notes click here

A Brewery’s Unexpected Move into Non-Alcoholic Seltzers Feb 27, 2024

Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product.

To learn more about City Seltzer and show notes: https://www.shopify.com/blog/city-seltzer-product-expansion

Fishwife's Guide To Planning a Successful Business Launch Feb 22, 2024

Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own company’s launch—even on a tight budget.

To read more about Fishwife and show notes click here

Sell to the B2B Clients of Your Dreams Feb 20, 2024

Founder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his dream B2B clients made all the difference for his Toronto-based furniture and lighting company Hollis + Morris.

Leave Your 9-to-5 Behind and Transition Into Entrepreneurship Feb 15, 2024

Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover how she managed this growth while working a full-time job.

To read more about Flyest or show notes click here

How to Use Collabs to Make Timeless Designs Feb 13, 2024

In a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through collaborating with new artists and bringing the manufacturing to the U.K.

What You Need To Create a Viral Marketing Campaign Feb 08, 2024

Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.

For more on Heyday Canning and show notes click here.

The Secret to Customer Retention From A Multimillion Dollar Company Feb 06, 2024

Crystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention tips.

For more on Lulus and show notes click here

How to Launch a Business in a Weekend Feb 01, 2024

Noah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book is titled "Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours."

He spoke with Michelle Bali for this special "Learn with Shopify" episode of Shopify Masters.

Influencer Marketing: Your Guide To Getting Real Results Jan 30, 2024

Taking a personal approach, The Honey Pot works with influencers to tell human stories. The brand’s VP of marketing explains this winning strategy.

For more on The Honey Pot and show notes click here

This CEO’s Secrets to Scaling Your Business to 9 Figures Jan 25, 2024

CEO Sean Frank shares the strategies he used to scale Ridge to a multiple nine figure business by expanding the product line and selling internationally.

To learn more about Ridge and show notes: https://www.shopify.com/blog/ridge-growth

How a New CEO Helped This Protein Brand Turn a Profit Jan 23, 2024

Aloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years.

To learn more about Aloha and show notes: https://www.shopify.com/blog/aloha-profitability

How To Build a Loyal Community on Instagram Jan 18, 2024

Ali Osterholz grew a community of artists on Instagram to help scale her brand Explorer Knits + Fibers, donating partial profits to National Parks.

For more on Explorer Knits + Fibers and show notes click here

Why a Retail-First Approach Worked for this Booze-Free Brand Jan 16, 2024

Douglas Watters was intrigued by the emerging industry of non-alcoholic drinks, and he found he could add value to the movement by opening a booze-free bottle shop in New York City and curating a selection of non-alcoholic wines, beers, and spirits.

For more on Spirited Away and show notes: https://www.shopify.com/blog/spirited-away-retail

The Hot, Smart, Rich Glow-Up Guide for Entrepreneurs Jan 11, 2024

Maggie Sellers is an investor, content creator and founder of Hot Smart Media and HSR Ventures. She joins the show to help entrepreneurs glow-up their business this year, whether that's managing their time better, investing in themselves, or building their network.

How Friendly Branding Set Graza Olive Oil Apart Jan 09, 2024

Founder Andrew Benin shares how olive oil company Graza was able to stand out on the olive oil shelf at the grocery story with fun branding and packaging and a high-quality single-origin Spanish olive oil.

For more on Graza and show notes: https://www.shopify.com/blog/graza-branding

Bootstrap Your Way to a Multimillion-Dollar Business Jan 04, 2024

Lindsay McCormick bootstrapped her business, Bite, using skills from her 9-to-5. Now, her multimillion-dollar business creates eco-friendly, sustainable alternatives for personal hygiene that actually work.

For more on Bite and show notes click here

The Best Apps and Tools for Your Business in 2024 Jan 02, 2024

Jean Wu launched the Que water bottle and it went viral. Now she’s expanding her product lines and using a few key tools to help organize her business.

For more on Que and show notes: https://bit.ly/48uMuLi

Best of 2023: Top Advice from Business Experts Dec 28, 2023

Business experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts include Neil Hoyne, the chief strategist for data and measurement at Google, Maryam Haghighi, the Bank of Canada’s director of data science, Ashwinn Krishnaswamy, founder of the NY-based growth agency Forge, and Jason Feiffer, the editor-in-chief of Entrepreneur magazine.

For more on these experts and for show notes: https://www.shopify.com/blog/2023-experts-advice

Best of 2023: 5 Stories to Inspire Your Big Leap Dec 26, 2023

If you need some inspiration to jumpstart your business in 2024, listen to some of our best Shopify Masters interviews of 2023. You'll hear from Jono Pandolfi of Jono Pandolfi Designs, Nancy Twine of Briogeo, Heidi Zak of ThirdLove and Daniel Lamarre of Cirque du Soleil.

For more on these companies and show notes: https://www.shopify.com/blog/2023-inspirational-stories

Creative Marketing Strategies That Actually Work Dec 21, 2023

Caraway raised $35 million to create design-forward cookware. Founder, Jordan Nathan's marketing strategies helped it become one of the fastest-growing DTC brands to date.

For more on Caraway and show notes: https://bit.ly/3TxIRQM

Make a Smooth Transition to Entrepreneurship Dec 19, 2023

Sarah Chisholm pivoted to entrepreneurship after a career-ending injury. Learn how the former dancer built a successful baking business from scratch.

For more on Wild Rye and show notes: https://bit.ly/4aoMTAV

Give Back and Make Money (Yes, You Can Do Both) Dec 14, 2023

Bombas’ one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and profit successfully.

For more on Bombas and show notes: https://bit.ly/3Tmj6Tc

How This Online Store Took a Page From Magazines Dec 12, 2023

Founder Dianne O’Connor shares how she was inspired by magazines to create an entertaining digital experience for Weston Table customers.

To learn more about Weston Table and show notes: https://www.shopify.com/blog/weston-table-entertainment

How Momofuku Bottled Its Restaurant Experience Dec 07, 2023

Momofuku, David Chang’s restaurant group, launched a CPG line of chili crunch, noodles, and more that became an instant success.

For more on Momofuku and show notes: https://www.shopify.com/blog/momofuku-cpg

How an 85-Year-Old Company Expanded into DTC Dec 05, 2023

STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. Chad Stark and Ashley Stark, the third generation to run the family business, explain how they manage the different brands and lines of business.

How a Button-Down Shirt Attracted a Cult Following Nov 30, 2023

New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators.

To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following

How to Turn Your Dreams Into a Profitable Business Nov 28, 2023

Kimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable lessons and essentials for launching any fashion label.

For more on Selkie and show notes: https://bit.ly/3GqV3uB

The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are Nov 23, 2023

Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers.

For more on Magnolia Bakery and show notes: https://bit.ly/3GctWUi

Why Going DTC Isn’t as Simple as Putting Your Inventory Online Nov 21, 2023

Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online.

To learn more about perfectwhitetee and for show notes: https://www.shopify.com/blog/perfectwhitetee-wholesale-to-dtc

Shaun White’s Journey From Olympian to Entrepreneur Nov 16, 2023

In 2022, Shaun launched WHITESPACE, a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how he translated a professional sports career into a successful business.
For more on WHITESPACE and show notes: https://bit.ly/40EbQnm

The Playbook for Creative Branding Nov 14, 2023

Emily Miller launched OffLimits, creating cereal with out-of-the-box branding and ingredients that are actually good for you. Discover her creative branding strategies and how you can disrupt a traditional market.

For more on OffLimits and show notes: https://bit.ly/3MHCA0m

Download our FREE branding template to help you build a memorable brand that customers will love: https://bit.ly/44nXGIv

How To Go From Maker to 7-Figure Business Owner Nov 09, 2023

New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and several Michelin Star restaurants.

Jono and his brother, Nick, run a thriving seven-figure business, Jono Pandolfi Designs, employing more than 20 artists, while maintaining high standards for handmade ceramics.

To learn more about Jono Pandolfi Designs and show notes: https://www.shopify.com/blog/jono-pandolfi-scaling-as-a-maker

The Tips You Need for Black Friday/Cyber Monday Email and SMS Nov 07, 2023

The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he’s recommending for his clients this holiday season.

For more from Shopify Masters: https://www.shopify.com/blog/topics/podcasts

How to Host Events People Want to Attend Nov 02, 2023

Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across multiple product categories. She shares how in-person events and activations helped her build a maternity empire.

For more on Hatch Collective and show notes: https://bit.ly/49m8Hg7

Black Friday/Cyber Monday Strategies from 7 Shopify Merchants Oct 31, 2023

This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee.

To learn more about the podcast, find past episodes and show notes: https://www.shopify.com/blog/topics/podcasts

What 'Community First' Really Means for a DTC Company Oct 26, 2023

Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s how Bandit grew organically and continues to empower the running community.

For more on Bandit and show notes: https://www.shopify.com/blog/bandit-community

Packaging Power: Tips That Will Help Your Brand Pop off the Shelf Oct 24, 2023

Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control, marketing, and community building.

For more on MìLà and show notes: https://bit.ly/3tQ2Q24

Building in Public: How to Let Customer Feedback Guide Your Brand Oct 19, 2023

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.

For more on Minted New York and show notes: https://bit.ly/3Fnh7pD

If You’re Launching a New Product, Listen to This Oct 17, 2023

Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with some of the largest liquor companies in the world.

For more on Bartesian and show notes: https://bit.ly/46Tqrgu

The Do’s and Don’ts for Social Media Marketing Oct 12, 2023

How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out on social media and creating community with your marketing machine.

For more on Dieux Skin and show notes: https://bit.ly/3ZTMK3A

Create a clear plan for your social media strategy: https://bit.ly/3HVAPuv

You Want Your Business to Last. Here’s How Oct 10, 2023

To celebrate Latinx and Hispanic Heritage Month, Ali Mejia and Mariela Rovito discuss how they’ve built longevity into their sleepwear brand, Eberjey, while keeping creativity alive.

For more on Eberjey and show notes: https://bit.ly/45j3FOd

Download our FREE template to help you manage cash flow- https://bit.ly/3noeyyd

The Marketing Playbook From Nik Sharma, "The DTC Guy" Oct 05, 2023

Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media has helped grow some of the biggest DTC brands, including Juneshine and Caraway.

For more on Nik Sharma and show notes: https://www.shopify.com/blog/nik-sharma-marketing

Entrepreneur State of Mind, A Shopify Miniseries Oct 03, 2023

Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New York City.

We’ll dive into things like designing the right products to the ideal way of communicating with your customers.

Join hosts Benjamin Gottlieb and Shuang Esther Shan each Thursday for the next few months for Shopify On Location from New York City.

If you're a fan of these stories and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts.

For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts

How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples Sep 28, 2023

Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of Mexican meals, making the cuisine more accessible for at-home cooks.

To learn more about SOMOS and find show notes: https://www.shopify.com/blog/somos-cpg-trends

The Playbook for Busting Myths: How to Change Consumers’ Minds Sep 26, 2023

Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, PR about the brand, and the endorsement of celebrity chef David Chang to build credibility and bust myths around microwave cooking.

For more on Anyday and show notes: https://www.shopify.com/blog/anyday-myth-busting

What it Takes to Turn Your Hobby into Profits Sep 21, 2023

Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location, Camille shares her experience growing a hobby into a viable business and offers tips on retail partnerships.

For more on Camillette and show notes- https://bit.ly/3EN0684

The Right Way to Open a Retail Store Sep 19, 2023

Vicky Sclaia, co-founder of L’Intervalle, details how she manages to sell trendy high-quality shoes at an affordable price.

For more on L'Intervalle and show notes- https://bit.ly/3rrUKfc

Meet the Music Company Changing the Way Artists Make Money Sep 14, 2023

The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income streams. Find out how Bonsound is helping musicians adapt to the current state of the music business.

To learn more about Bonsound and read the show notes: https://www.shopify.com/blog/bonsound-working-with-artists

Tech Trends: What's Right for Your Business? Sep 12, 2023

Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab, shares tips for raising money, using personalization features, and entering accelerator programs. Plus, discover new emerging technologies that will improve the way your business operates.

For more on Michael Serbinis and show notes- https://bit.ly/3PwO0WQ

This Footwear Founder Shares Her Secret to Working With Factories Sep 07, 2023

Myriam Belzile-Maguire started a leather shoe company, Maguire, with a $15,000 bonus from her corporate job. Finding good manufacturing partners and nurturing the relationships with factories were key to her success.

For more on Maguire and show notes: https://www.shopify.com/blog/maguire-working-with-factories

What You Need to Know About Token-Gated Commerce Sep 05, 2023

Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experience and collaborate with other brands. Here’s what you should know to get started with this new technology.

For more about token-gated commerce on Shopify and show notes: https://www.shopify.com/blog/token-gated-commerce

Retail Expansion: How to Know When You’re Ready Aug 31, 2023

Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance online with in-person sales.

For more details about Bagels on Green and show notes: https://bit.ly/3L2Fn3G

Build a Business Around Your Ideal Life (Not the Other Way Around) Aug 29, 2023

Sisters Jess Gray and Becca Stern set out to build a business that would offer more workplace flexibility and allow them to work together, even from opposite sides of the globe. Together, they co-founded Mustard Made, a company that sells colorful, vintage lockers.

For more on Mustard Made and show notes: https://www.shopify.com/blog/mustard-made-workplace-flexibility

How to Grow Your Business Regionally, Online and IRL Aug 24, 2023

Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a footing there. Polysleep co-founder and CEO Jeremiah Curvers used local SEO, marketing and retail strategies to capture market share in the province.

For more on Polysleep and show notes: https://www.shopify.com/blog/polysleep-local-market

The Pre-Launch Strategy That Helped This Brand Raise $2.8M Aug 22, 2023

Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers.

For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch

Capitalizing on Virality: How Transformer Table Turned Views into Sales Aug 17, 2023

Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched product video in the history of Instagram.

For more on Transformer Table and show notes click here

How Starface’s President Lead Her Team to Sell 77 Million Units Aug 15, 2023

Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture that’s inspired her team to sell more than 77 million star-shaped acne patches to date. The brand also has launched collections with properties like Hello Kitty and SpongeBob SquarePants, and has been embraced by stars like Justin Bieber and Florence Pugh.

For more on Starface and show notes click here

How Mackage Went Global While Staying True to Its Roots Aug 10, 2023

Mackage's founder and chief creative officer, Eran Elfassy combined function and fashion, European and North American styles, and wool and leather to create this powerhouse outerwear brand. He shares how his company continues to push the boundaries of fashion and fabric, lessons he's learned negotiating with international suppliers, and how his designs has won the hearts of Madonna, Meghan Markle, and Gwyneth Paltrow.
For more on Mackage and show notes, read the full story.

How Shopify AI Can Supercharge Your Business Aug 08, 2023

There is so much excitement right now surrounding AI. And so you might be wondering how you can use artificial intelligence to improve your business? Good thing there’s an entire team thinking about this at Shopify. Director of Product Miqdad Jaffer and his staff have built AI directly into the Shopify platform and they call this suite of features, Shopify Magic. Listen to this episode as we walk you through some of the latest innovations from Shopify and answer those AI questions you're afraid to ask. To learn more about Shopify Magic - and more than 100+ new product updates - check out Shopify Editions Summer '23.

Cirque du Soleil’s Secrets to Creativity and Profitability Aug 03, 2023

Creativity is the secret ingredient for Daniel Lamarre’s two-decade run as Cirque du Soleil’s CEO. Under Daniel’s management, Cirque du Soleil went from a budding circus company to a global media empire. In this special episode of Shopify On Location, Daniel shares how to balance creativity with profitability and take any business to new heights.

For more on Cirque du Soleil and show notes: https://www.shopify.com/blog/cirque-du-soleil-creativity?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Parlez-Vous Montreal? A Shopify Masters Miniseries Aug 01, 2023

Shopify On Location is back with a brand new miniseries from Montreal.

Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with some of Montreal's top entrepreneurs.

Episodes drop each Thursday for the next couple of months.

If you enjoy the conversations and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts.

For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts

How Two Students Started a $56 Million Company in College Jul 27, 2023

Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshipping one summer. Now, Mad Rabbit is valued at more than $56 million and secured investment from Mark Cuban on Shark Tank.

For more about Mad Rabbit and show notes: https://www.shopify.com/blog/mad-rabbit-college-entrepreneur

How Bokksu Helps Family Businesses Get Global Distribution Jul 25, 2023

Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to help support family businesses and assist small makers in Japan access global distribution.

To learn more about Bokksu and for show notes: https://www.shopify.com/blog/bokksu-global-distribution

How to Rethink your DTC Strategy in 2023 Jul 20, 2023

Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to position themselves against competitors.

To learn more about Ashwinn and show notes: https://www.shopify.com/blog/ashwinn-krishnaswamy-brand-positioning

The Playbook for Companies in Emerging Categories Jul 18, 2023

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.

For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category

Why You Should Prioritize Design for Your Business Jul 13, 2023

Fellow creates high-quality equipment to properly brew coffee and tea. It sells kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee. Founder Jake Miller shares how to grow a business that prioritizes design over everything else.

For more on Fellow and show notes, click here.

Download our FREE product development worksheet so you can ensure you’re creating a product that meets your customers’ needs, and sells well: https://bit.ly/40T6rrf

The Reason Marvel and the NFL Partner With This Brand Jul 11, 2023

The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with iconic brands like Marvel Comics and major sports leagues like the NBA and NFL, it’s become a brand endorsed by some of the biggest celebrities and household names.

For more on The GLD Shop and show notes: https://www.shopify.com/blog/the-gld-shop-celebrity-endorsements-licensing-agreements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download a FREE brand positioning template to discover your ideal market and separate yourself from the competition: https://bit.ly/3niv0QH

Why Google and Facebook Buy This Product for Their Employees Jul 06, 2023

Verve Coffee was founded with the goal of sourcing the finest coffees in the world and sharing them with their community in Northern California. Discover the brand’s sourcing guidelines and how it became the go-to coffee for Silicon Valley tech giants like Google and Facebook.

For more on Verve Coffee and show notes: https://www.shopify.com/blog/verve-coffee-sourcing-tech-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download this FREE sourcing and manufacturing template and find the perfect partners to work with. https://bit.ly/40WG2c4

Bookishly Switched to a 4-Day Work Week. Here’s How You Can Do It, Too Jul 04, 2023

Bookishly owner Louise Verity switched her company to a four-day work week. In this episode, she shares some tips for finding the right schedule and becoming more efficient, plus finding her classic books niche.

For more on Bookishly and show notes: https://www.shopify.com/blog/bookishly-4-day-work-week

4 Ways to Run a DTC Company Like a Tech Startup Jun 29, 2023

Todd Masonis had already sold a tech company before his chocolate-making hobby turned into a full-fledged business. Here are some of the startup learnings he’s applied to Dandelion Chocolate.

To learn more about Dandelion Chocolate and show notes: https://www.shopify.com/blog/dandelion-chocolate-startup-learnings

The Case for Constantly Evolving: How Babylist Went from Registry to Retailer Jun 27, 2023

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience.

To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution

Customer Retention: A How-to Guide Jun 22, 2023

An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen generated nearly 50% of its 2022 sales from returning customers.

For more on Modern Citizen & show notes: https://www.shopify.com/blog/modern-citizen-customer-loyalty?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download our FREE buyer persona template to learn more about what your customers enjoy and where they spend their time online: https://bit.ly/44nMMlV

The Data-Driven Way to Win Customers’ Hearts Jun 20, 2023

Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers’ hearts.

For more on Neil Hoyne and show notes: https://www.shopify.com/blog/neil-hoyne-data-driven-way-to-win-customers%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Use this FREE template to learn more about your customers and where they spend their time online: https://bit.ly/44nMMlV

Why San Francisco is Still the Place for Startups Jun 15, 2023

San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth.

For more from Ted Egan and show notes: https://www.shopify.com/blog/ted-egan-sf-economy

The Key To Finding A Gap In Any Market Jun 13, 2023

Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings.

For more on Pop & Bottle and show notes: https://www.shopify.com/blog/pop-and-bottle-finding-a-gap-in-the-market?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Make your brand the go-to choice for customers and download our brand positioning analysis: https://bit.ly/3niv0QH

Peak Design’s Crowdfunding Strategies That Raised Over $34 Million Jun 08, 2023

Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch in 2010. Founder Peter Dering joins us on Shopify On Location to share his journey of building a business with a cult following and his dedication to environmental initiatives through his latest venture, Climate Neutral.

For more on Peak Design & show notes: https://www.shopify.com/blog/peak-design-crowdfunding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

James Hoffmann’s Process of Turning a Passion for Coffee Into Thriving Businesses Jun 06, 2023

James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coffee roastery. In this episode of Shopify Masters, James shares his journey of turning his passion for coffee into profitable businesses and a multifaceted career.

It’s Actually A Great Time to Start a Business (No, Really) Jun 01, 2023

Jon Sakoda, a founder at Decibel Partners who built a career in venture capital, shares his insights into the health of the venture capital industry and why founders shouldn’t worry about macroeconomics if they want to raise money or start a company this year.

For more on Jon Sakoda and show notes: https://www.shopify.com/blog/jon-sakoda-venture-capital

Turn Your YouTube Subscribers Into Customers May 30, 2023

Alex Ikonn discovered the power of social media through Luxy Hair, gaining more than three million subscribers on YouTube. His latest venture, Intelligent Change, has sold over 1.7 million copies of The Five Minute Journal. Here, he shares how to grow a following and convert that audience into your first sale.

For more on Alex Ikonn & show notes: https://www.shopify.com/blog/alex-ikonn-turning-a-following-into-sales?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Start designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

How Thirdlove Disrupted the Fashion Industry by Listening to Its Customers May 25, 2023

ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of Shopify On Location, co-founder and CEO Heidi Zak shares how her team collected pre-launch data, built consumer trust in their products, and adapted to customers’ needs.

For more on ThirdLove & show notes: https://www.shopify.com/blog/thirdlove-market-fit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How to Market a New Product Launch May 23, 2023

Meet the founders of an Australian sustainable packaging brand using unique marketing strategies to bring home-compostable mailers to businesses across the globe.

For more on Hero Packaging & show notes: https://www.shopify.com/blog/hero-packaging-marketing-product-launches?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Discover our FREE template that makes finding manufacturers to work with simple: https://bit.ly/40WG2c4

Allbirds CEO: Why Sustainability Leads to Profitability May 18, 2023

Allbirds is a direct-to-consumer success story, upending the shoe industry with sustainable materials. Allbirds co-founder and CEO Joey Zwillinger shares how the company's mission fuels innovation in the first episode of the Shopify on Location in San Francisco.

For more on Allbirds and show notes: https://www.shopify.com/blog/allbirds-sustainability

Sounds Like San Francisco, A Shopify Masters Miniseries May 16, 2023

Shopify Masters is back with a brand new miniseries from San Francisco.

Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with Shopify legends from our San Francisco office.

Episodes drop each Thursday for the next couple months.

If you like what you hear - and would like to listen to more in person interviews - make sure to subscribe and leave a review wherever you listen to your podcasts.

For a full catalog of episodes, check us out online: https://www.shopify.com/blog/topics/podcasts

How to Bring a Viral Product to a New Market May 10, 2023

CEO Gillian Gallant first saw Paper Shoot Camera on TikTok and convinced its inventor to let her build out exclusive distribution in North America. Here’s how Paper Shoot Cameras went viral and sold to more than 70,000 customers.

To learn more about Paper Shoot Camera and show notes: https://www.shopify.com/blog/paper-shoot-camera-distribution

Build a Cult Following Around Your Product May 09, 2023

Known for vibrant iPhone accessories, Wildflower Cases was founded by the Carlson family after Miley Cyrus wanted the personalized phone case they had designed for fun.

For more on Wildflower Cases & show notes: https://www.shopify.com/blog/wildflower-cases-non-traditional-career-path-accessories-empire?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Check out our FREE website cheat sheet and start designing your site today: https://bit.ly/3NxZDfv

Find the Best Suppliers for Your Food Business May 04, 2023

Pipcorn, a snack company focused on heirloom ingredients, found sustainable growth through relationships with suppliers. Since launch, the brand has been picked up by Oprah’s Favorites Things and appeared on Shark Tank.

For more on Pipcorn and show notes: https://www.shopify.com/blog/pipcorn-heirloom-snacks-farming-relationships-shark-tank?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How to Expand Your Brand Outside a Small Market May 02, 2023

If you’re building a company from a small country with a limited market, ecommerce solutions can help. Find out how the clean period products company Riley was able to expand its reach across Europe and the world.

To learn more about Riley and show notes: https://www.shopify.com/blog/riley-international-expansion

What It Takes To Build Your Own Production Facility Apr 27, 2023

Julia and Jordy Kay wanted to help reduce the amount of discarded plastic on the planet so they launched Great Wrap, a materials science company that’s turning potatoes into compostable stretch wrap. Since its inception in 2019, Great Wrap has been featured on Netflix’s Down To Earth with Zak Efron and the pair have raised more than $24 million to aid them in their mission to replace traditional polyurethane wrap.

For more on Great Wrap and show notes: https://www.shopify.com/blog/great-wrap-plastic-free-factory-global-recognition?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How To Turn TikTok Videos Into Big Sales Apr 25, 2023

Jacob Winter co-founded Mush Studios, a design-focused rug brand selling unique and outside-the-box home décor. Jacob launched the brand after his tufting transformation videos went viral on TikTok. Now, Mush Studios offers exclusive drops and colorways through retailers like SSENSE and MRKT.

For more on Mush Studios & show notes: https://www.shopify.com/blog/mush-studios-tik-tok-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Start designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

Lessons from a Candle Company Selling New York Nostalgia Apr 20, 2023

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.

For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging

How Snug Used Livestreaming and PR to Drive Sales Apr 18, 2023

Sofas are an infrequent purchase, and the buying experience can be slow and frustrating. Snug founder Rob Bridgman set out to fix that, with modular couches that are delivered within days. He talks about the company’s experimental social media strategies and his advice for other brands.

To learn more about Snug and show notes: https://www.shopify.com/blog/snug-content-strategies

Omsom’s Keys to Successful Brand Storytelling Apr 13, 2023

Vanessa Pham and her sister, Kim, co-founded Omsom, an Asian sauce company, because they had a story to tell about growing up as first-generation Asian Americans. In this episode of Shopify Masters, Vanessa shares her tips for making your brand’s story resonate.

For more on Omsom and show notes: https://www.shopify.com/blog/omsom-storytelling

Take Your Business to the Next Level With Subscriptions Apr 11, 2023

Paul Chambers is a digital marketing and subscription economy researcher with over two decades of experience in the industry. Paul created his own networking event– SubSummit, to bring together founders at every stage of the subscription model journey and help them grow and expand their businesses.

For more on Paul Chambers & show notes: https://www.shopify.com/blog/paul-chambers-subscription-business-sub-summit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Growing a $100 Million Candy Business Through Retail & Celebrity Partnerships Apr 06, 2023

Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually.

For more on SmartSweets & show notes: https://www.shopify.com/blog/smart-sweets-retail-celebrity-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How Parks Project Scaled to Give Back $2 Million to Parks Apr 04, 2023

Parks Project founder Keith Eshelman wanted to leave parks and trails better for the next generation. He created a mission-driven company that designs outdoor-inspired apparel and gear. Here, he shares how he grew the business to give back more than $2 million to parks.

For more on Parks Project and show notes: https://www.shopify.com/blog/parks-project-impact

Tips for First-Time Food and Beverage Founders from Sanzo Mar 30, 2023

Sanzo founder Sandro Roco shares his inspiration for a sparkling water company, the mistakes he sometimes sees early founders make, and what he’s learned about the food and beverage industry.

For more on Sanzo and show notes: https://www.shopify.com/blog/sanzo-food-and-beverage-insights

The 8-Figure Business Built on Vinyl Records and Subscriptions Mar 28, 2023

Matt Fiedler co-founded Vinyl Me, Please, a subscription-based vinyl-membership business, to give people the tangible connection to music they craved. After the first five years of bootstrapping, the business brought in over $11 million in revenue, and signed up more than 30,000 subscribers.

For more on Vinyl Me, Please and show notes: https://www.shopify.com/blog/vinyl-me-please-subscription-business-success%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Artificial Intelligence: What To Expect For Your Business Mar 23, 2023

Bank of Canada's director of data science Maryam Haghighi joins us for an in-depth conversation on the latest disruptive technologies, and how business owners can use and understand their customer data.

For more on Maryam Haghighi & show notes: https://www.shopify.com/blog/maryam-haghighi-bank-of-canada?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Meet the Brand That’s Blending Social Impact With Wine Tastings Mar 21, 2023

Erica Davis and Catherine Carter founded The Sip, a tight-knit community where members receive curated sparkling wines from all over the world and learn more about the regions and ingredients behind their favorite bottles.

For more on The Sip & show notes: https://www.shopify.com/blog/the-sip-representation-in-the-wine-industry%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

From $20,000 in Debt To Building a Brand Loved by Fashion “It Girls” Mar 16, 2023

Lindsey Carter founded SET Active, an activewear brand that blends form and function to make effortlessly comfortable clothing that sells out quickly. Its matching workout sets and lounge gear are extremely popular among the wellness community, and can be seen on “it girls” like Kylie Jenner and Hailey Beiber.

For more on SET Active & show notes: https://www.shopify.com/blog/set-active-building-community?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How to Take Smart Risks When Starting a Company Mar 14, 2023

Founder Nancy Twine left her career on Wall Street to start Briogeo, a clean hair care company. In this episode, Nancy shares how she managed the risk of starting a company, scored a partnership with Sephora, and secured an acquisition of her brand.

For more on Briogeo and show notes: https://www.shopify.com/blog/briogeo-taking-smart-risks

What Founders Need to Know About the Workforce in 2023 Mar 09, 2023

Connie Steele, future of work expert, researcher, and author of The Business Of You, joins us to discuss business trends and how founders can better obtain and retain employees.

For more on Connie Steele & show notes: https://www.shopify.com/blog/connie-steele-the-business-of-you?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Using Your Customer Base to Crowdfund, Rebrand, and More Mar 07, 2023

Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters, Krisi shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company.

For more on Bird & Blend Tea Co. and show notes: https://www.shopify.com/blog/bird-and-blend-community

Unsun Cosmetics Paves the Way for Inclusive Sunscreen Mar 02, 2023

Katonya Breaux launched Unsun Cosmetics in 2016 to educate consumers on the importance of sun protection for Black men and women, and to offer a mineral-based sunscreen that was specially developed for darker skin tones.

For more on Unsun Cosmetics and show notes: https://www.shopify.com/blog/unsun-cosmetics-inclusive-sunscreen?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

100+ Product Updates from Shopify and What They Mean for You Feb 28, 2023

Shopify released more than 100 product updates in February 2023. From checkout to PoS and everything in between, Shopify's Vice President of Product - Glen Coates - and Vice President of Product Marketing - Desiree Motamedi - have the 4-1-1 on everything you need to know about Winter Editions 2023. They also dispel some myths about Shopify and share how their team tackles some of the biggest challenges in e-commerce today.

Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time Feb 23, 2023

Fly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the U.S., so she started selling a chili crisp that took the food world by storm. In this episode, Jing offers tips on Kickstarter campaigns, and dives deeper into her journey of reclaiming her culture through building a business.

For more on Fly by Jing and show notes: https://www.shopify.com/blog/fly-by-jing-reclaiming-culture

Harley Finkelstein: How Entrepreneurs Can Win in a Time of Uncertainty Feb 21, 2023

In this episode of Shopify Masters, we are joined by Shopify's president to chat about the current economic climate and the opportunities available to entrepreneurs in 2023.

Homeboy Employs Former Gang Members. Here’s Why You Should, Too. Feb 16, 2023

Even nonprofits are on Shopify. In this episode of Shopify Masters, CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of former gang members through the organization’s various businesses, including a bakery and café.

For more on Homeboy Industries and show notes: https://www.shopify.com/blog/homeboy-industries-creating-job-opportunities

Building Different Streams of Income as an Artist Feb 14, 2023

In the experience of floral designer and business owner Maurice Harris, capitalism isn’t set up for creatives. On this episode of Shopify Masters, Maurice shares how he opened a flower and coffee shop in Los Angeles to make his art more accessible to everyone and create new streams of income.

The Plant-Based Chicken Brand Taking Over LA Feb 09, 2023

Ross Mackay launched Daring in 2020 to remove chicken from our food system. In 2022 alone, the company helped save more than 500,000 chickens, and is daring to fix the chicken industry.

For more on Daring and show notes: https://www.shopify.com/blog/daring-plant-based-chicken-celebrity-endorsements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Why the Best Time to Start a Business is During a Recession Feb 07, 2023

Aspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says, “Do it.” On this episode of Shopify Masters, Ely explains how he started a bike and outdoor gear company amid a recession, and why it’s actually beneficial to do the same.

For more on Retrospec and show notes: https://www.shopify.com/blog/retrospec-starting-in-a-recession

From Fairs to Big Retailers: How to Scale Your Craft Feb 02, 2023

P.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles, founder Kristen Pumphrey shares how she found her candle niche, got discovered by big retailers, and continues to nurture her passion for making things.

For more on P.F. Candle Co. and show notes: https://www.shopify.com/blog/pf-candle-scale-your-craft

Why Meghan Markle Starts Her Day With This Beverage Brand Jan 31, 2023

Hannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Meghan Markle, helped the company shake up the instant beverage industry.

For more on Clevr Blends and show notes: https://www.shopify.com/blog/clevr-blends-traveling-bar-investors?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Understand your customers’ journey better by filling out our target personna journey map, available for FREE download: https://bit.ly/44AnjWT

The Key To Setting Yourself Apart In The Automotive Industry Jan 26, 2023

Shock Surplus helps unique drivers reach their own car goals by offering premium shocks and suspension parts for any car. Based in Los Angeles, California, Sean Reyes founded Shock Surplus back in 2014 and now operates one of the largest companies in the automotive industry, reaching a little over $25 million in revenue each year.

For more on Shock Surplus and show notes: https://www.shopify.com/blog/shock-surplus-automotive-industry-meets-tech%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

A Food Truck’s Drive For Multimillion Revenue and Multichannel Success Jan 24, 2023

In this episode of Shopify Masters, we’re in London, chatting with Mathew Carver, the owner of The Cheese Bar. What started as a food truck in 2014 has grown into multiple restaurants, a retail store, and an online subscription business. Mathew shares his key learnings in business expansion, funding, and creating memorable food experiences.

https://www.shopify.com/blog/cheese-bar-expansion

Why L.A. Had the Right Ingredients for a Wellness-Inspired Skin Care Brand Jan 19, 2023

Youth to the People is famous for its nature-meets-science skin care products, often incorporating ingredients like superfoods and antioxidants. On this episode of Shopify on Location in Los Angeles, founder Greg Gonzalez shares his story, from his grandmother’s skin care business to Youth to the People’s acquisition.

For more on Youth to the People and show notes: https://www.shopify.com/blog/youth-to-the-people-ingredients

The Best Way To Prepare Your Business For 2023 Jan 17, 2023

Jason Feifer is the editor-in-chief of Entrepreneur magazine and host of two popular podcasts, Build for Tomorrow and Problem Solvers. He stops by to talk about some of the big business trends founders need to be aware of in 2023, and how companies can work with the media auspiciously.

For more on Jason Feifer and show notes: https://www.shopify.com/blog/jason-feifer-entrepreneur-magazine-change?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How Birdy Grey Upended Weddings With an Affordable $100 Dress Jan 12, 2023

Birdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found suppliers, designed an online shopping experience, and pitched a wedding wear business to male investors in this episode of Shopify on Location in Los Angeles.
For more on Birdy Grey and the show notes: https://www.shopify.com/blog/birdy-grey-affordable-pricing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How To Turn Content On Social Media Into A Business Jan 10, 2023

Amanda Rach Lee has become synonymous with bullet journaling and has built a community of more than two million on YouTube. Amanda also turned her passion for art and drawing into her own stationery business. In this episode of Learn With Shopify, Amanda shares her journey as a content creator and gives advice to those who wish to follow a similar path into business.

For more on Amanda Rach Lee and show notes: https://www.shopify.com/blog/amanda-rach-lee-community-building?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How Therabody Became Synonymous With Recovery and Wellness Jan 05, 2023

Dr. Jason Wersland was in a life-altering motorcycle accident that left him in constant discomfort. His needs led him to create the Theragun, a one-of-a-kind electronic massage device that helps people alleviate their pain.

For more on Therabody and show notes: https://www.shopify.com/blog/therabody-innovation-house-hold-name?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

There's Something About Los Angeles, A Shopify Masters Miniseries Jan 03, 2023

Shopify Masters is back with a brand new miniseries to kick off 2023.

Join Shuang Esther Shan and Benjamin Gottlieb as they sit down with Shopify legends from our Los Angeles office.

Episodes drop each Thursday for the next couple months.

If you like what you hear - and would like to listen to more in person interviews - make sure to leave a review wherever you listen to your podcasts.

For a full catalog of episodes, check us out online: https://www.shopify.com/blog/topics/podcasts

How Bobbi Brown Created Her New Makeup Empire Dec 29, 2022

Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages.

For more on Jones Road Beauty and show notes: https://www.shopify.com/blog/jones-road-beauty-marketing-trends-strategies?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

What Blueland Can Do That CPG’s Can’t Dec 27, 2022

Sarah Paiji Yoo founded Blueland, a company that makes household cleaners and personal care products in tablet form. Blueland’s innovative approach reduces single-use plastic and has prompted other competitors in the space to do the same. In this episode of Shopify Masters, Sarah shares how she and her chemist crafted the formula, found manufacturing partners, and negotiated a deal on Shark Tank.

For more on Blueland and show notes: https://www.shopify.com/blog/blueland-building-for-impact

How This Brand Is Increasing Access To Period Products Dec 22, 2022

LA stylist Karla Welch is changing menstrual care with absorbent and comfortable period underwear sold at an affordable price.

For more on The Period Company and show notes: https://www.shopify.com/blog/period-company-inclusive-affordable-underwear%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

The Key To Creating High Demand Around Your Product Drops Dec 20, 2022

After growing up in Los Angeles, Nica Yusay was an expert at hunting down the best secondhand finds to fit all the latest trends. Now, Nica sources vintage designer handbags that drop weekly at shopfashionica.com and sell out in a matter of minutes.

For more on Fashionica and show notes: https://www.shopify.com/blog/fashionica-bag-drops-connect-with-followers?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How Good Design Can Elevate Your Home Products Dec 15, 2022

Vitruvi is a home scent company known for its air diffusers and humidifiers that can essentially double as home décor. In this episode of Shopify Masters, founder Sara Panton shares how she quit medical school to start Vitruvi, sourced clean ingredients, and kept design at the heart of it all.

Loop Earplugs' Approach To Securing the #1 Ranking in Their Industry Dec 13, 2022

Maarten Bodewes and Dimitri O founded the world’s number-one-rated earplug company, Loop Earplugs. They reduce noise in style, and dedicate themselves to educating their customers and encouraging everyone to live life at their own volume.

For more on Loop Earplugs and show notes: https://www.shopify.com/blog/loop-earplugs-top-rated-manufacturing-partners%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How To Make A YouTube Channel That’s Profitable Too Dec 08, 2022

Lyn Allure built an audience on YouTube with no intention of starting a business herself. But after getting to know her viewers, Lyn understood their pain points and started several online businesses to address them. In this live episode of Learn with Shopify, Lyn shares her journey from content creator to serial entrepreneur, plus tips for people who want to do the same.

For more on Lyn Allure and show notes: https://www.shopify.com/blog/lyn-allure-serial-entrepreneur

The Chocolate Company That Sold One Million Bars In 20 Months Dec 06, 2022

For more on Mid-Day Squares and show notes: https://www.shopify.com/blog/mid-day-squares-production-fundraising%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Eliminating Plastic Waste, One Lunch Bag At A Time Dec 01, 2022

For more on Lunchskins and show notes: https://www.shopify.com/blog/lunch-skins-accesible-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How ButcherBox Reached Nine-Figure Annual Revenue Without Investors Nov 29, 2022

ButcherBox is a meat and seafood subscription delivery service that did more than $550 million in revenue last year and it hasn’t taken any outside investment. Founder Mike Salguero shares how he built the business from a hobby to an industry disruptor and why self-funding has pushed him to create his own playbook.

Madhappy Is Fighting For Mental Health — One Sweatshirt at a Time Nov 24, 2022

In this episode of Shopify Masters, we chat with CEO and cofounder of Madhappy, Peiman Raf to talk about their strategies behind successful popups, collaboration with iconic brands, and their dedication to mental health.

Customer Before Product: A Different Way To Win With E-Commerce Nov 22, 2022

There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there just wasn't a durable, safe dog backpack on the market. Through trial and error - and a little ingenuity too - the duo launched their company last year and are seeing strong sales numbers by leveraging Maxine's thriving social media accounts. This episode was recorded live at the 2022 Corgi Beach Day in Huntington Beach. Enjoy!

For more on top tips from founders, check out our blog: https://www.shopify.com/blog/topics/podcasts

The Dropshipping Tips You Need This Holiday Season Nov 17, 2022

Tan Choudhury is a high school dropout turned e-commerce expert. He spoke with host Benjamin Gottlieb on this live episode of Learn with Shopify to share his journey in e-commerce and tips for beginners who are getting started with dropshipping. For more on Tan Choudhury and show notes: https://www.shopify.com/blog/black-friday-cyber-monday-tips

5 Black Friday Cyber Monday Tips for Business Owners Nov 15, 2022

In this special episode of Shopify Masters, four entrepreneurs share their strategies forBlack Friday and Cyber Monday. Get tips from Vitruvi’s Sara Panton, Loop Earplugs’ Dimitri O, ButcherBox’s Mike Salguero and Baronfig’s Joey Cofone.

For more on top tips from founders: https://www.shopify.com/blog/black-friday-strategies ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

The Key To Branding Your Beverage Business Nov 10, 2022

For more on Better Booch and show notes: https://www.shopify.com/blog/better-booch-branding-a-beverage?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How To Create A Beverage Business From Your Kitchen Nov 08, 2022

For more on Better Booch and show notes: https://www.shopify.com/blog/better-booch-farmers-markets-capital-funding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcasthttps://www.shopify.com/blog/better-booch-farmers-markets-capital-funding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

What It Takes To Earn Capital Funding Nov 03, 2022

Sometimes, in order to secure the capital you need to start your business, you have to look beyond typical crowdfunding and kickstarter campaigns. Robin Axon, Managing Partner at Mantella Venture Partners and an early stage investor in QuickPlay Media, Ritual, and Shoppe AI, stops by to share his tips for locking down the money you need to finally launch the business of your dreams.

For more on Robin Axon and show notes: https://www.shopify.com/blog/robin-axon-vc-funding ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Marketing Strategies From Rare Beauty’s CMO Nov 01, 2022

In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclusive community on and offline, as well as future plans for Rare Beauty.

https://www.shopify.com/blog/rare-beauty-brand-storytelling ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

6 Dropshipping Tips from the Ecom King Oct 27, 2022

Kamil Sattar has made a name for himself as The Ecom King on YouTube, where he teaches aspiring entrepreneurs how to start their own online businesses. In this live episode of Learn with Shopify and Shopify Masters, Kamil shares tips on finding products, suppliers, and building an audience on TikTok.

The Multimillion Dollar Apparel Brand Created By a YouTuber Oct 25, 2022

In this episode of Shopify Masters, we chat with YouTube veteran and designer Cassey Ho, the creator behind the fitness channel Blogilates. Cassey shares her drive for staying consistent with creating content for Blogilates for over a decade, the design process for her athleisure apparel brand POPFLEX, and the business lessons she’s learned along the way.

For on POPFLEX and show notes: https://www.shopify.com/blog/popflex-product-design ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

The Unintuitive Rule of Customization: Keep it Simple Oct 20, 2022

In this episode of the Learn with Shopify mini series we chat with Aaron Zack, the former vice president at Propeller Coffee Co to learn strategies for pivoting a wholesale food and beverage company online and the marketing tactics that helped to build and scale this arm of the business.

For more on Propeller Coffee and show notes: https://www.shopify.com/blog/propeller-coffee-customization ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Discover The Brand Creating A Sustainable Fragrance Empire Oct 18, 2022

We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral Street, a vegan and sustainable fragrance brand that's sold in Sephora, Nordstrom, and Anthropologie. Michelle shares her journey and strategies for scaling lovable brands and bootstrapping a startup.

For more on Floral Street and for show notes: https://www.shopify.com/blog/floral-street-fragrance-mixing-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How Multiple Revenue Streams Kept Propeller Coffee Co. Brewing Oct 13, 2022

Propeller Coffee has always done a lot of things at once. Even its headquarters — a 10,000 foot-space near downtown Toronto — has a roasting facility, cafe, event space, coffee lab, education space, and warehouse. But when the pandemic hit and its wholesale business dried up, Propeller Coffee Co. had to quickly innovate its direct-to-consumer approach.

For more on Propeller Coffee Co. and show notes: https://www.shopify.com/blog/propeller-coffee-wholesale-and-dtc

Turning Your Hobby Into A Profitable Business Oct 11, 2022

In this episode of Shopify Masters, we’re in London, UK, chatting with, Raquel Acosta the ceramist and owner of Glaze Me Pretty. Raquel shares how her pottery hobby became a profitable business, how she uses Instagram to grow her sales, and what it takes for you to build a social following.

For more on Glaze Me Pretty and show notes: https://www.shopify.com/blog/glaze-me-pretty-career-pivot?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

The Key To Creating A Regenerative Food Company Oct 06, 2022

ChocoSol is a bean-to-bar chocolate social enterprise that creates delicious stone-ground treats with cacao sourced directly from the communities of Oaxaca and Chiapas, Mexico. Using energy-efficient techniques, founder Michael Sacco has engendered an entirely regenerative and sustainable chocolate recipe. Since its inception, ChocoSol has surpassed $2 million in annual sales, and continues to grow by 20% each year.
For more on ChocoSol and show notes: https://www.shopify.com/blog/chocosol-regenerative-chocolate ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Building A Climate-Friendly Business That’s Profitable Too Oct 04, 2022

In this episode of Shopify Masters, we’re in London, UK, chatting with Edwin Broni-Mensah, founder of GiveMeTap, a social enterprise that’s reducing plastic waste by mapping out establishments that offer free tap water, and building wells in Africa to supply drinking water. Edwin shares his launch journey, tips for applying to incubators, and how he balances profitability with social impact.

For more on GiveMeTap and show notes: https://www.shopify.com/blog/givemetap-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How TKEES Transitioned from Wholesale to Ecommerce Sep 29, 2022

In this episode of Shopify Masters we chat with Daniel Abramov, the Chief Digital Officer of TKEES. He shares how the team took its wholesale flip-flop business online, reached new markets, and expanded the business into apparel.

For more on TKEES and show notes: https://www.shopify.com/blog/tkees-online-presence?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How Wild Is Removing Waste From Bathrooms and Building a Multimillion-Dollar Brand Sep 27, 2022

In this episode of Shopify Masters, we’re in London, UK, chatting with Charlie Bowes-Lyon, Wild co-founder and chief marketing officer. Wild is revolutionizing the bath and body care industry by eliminating plastic and single-use waste packaging.

For more on Wild and show notes: https://www.shopify.com/blog/wild-launch-strategy?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How Efficiency Helped This Online Flower Shop Blossom Sep 22, 2022

When Jennifer Fowlow started Wild North Flowers, people in the industry told her an online flower shop wouldn’t work. A brick-and-mortar shop with big refrigerators of vases overflowing with flowers was a must. But Fowlow was determined to tackle the inefficiencies of a physical store and the waste in the flower industry with her own online business.

For more on Wild North Flowers and show notes: https://www.shopify.com/blog/wild-north-flowers-efficiency?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How Grind Turned a Single Café Into an 8-Figure Direct-to-Consumer Coffee Brand Sep 20, 2022

In this episode of Shopify Masters, we go on location to London, UK, to chat with David Abrahamovitch, the founder of Grind. What started as a single café in Shoreditch grew to almost a dozen locations before going online to supply compostable coffee pods to consumers directly. David shares his strategies for retail expansion, fundraising, and building a lovable brand.
For more on Grind and show notes: https://www.shopify.com/blog/grind-dtc-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Building A Brand From Your Hometown Sep 15, 2022

For more on Lost Craft and show notes: https://www.shopify.com/blog/lost-craft-packaged-goods-production?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How To Take Your Brand Global Sep 13, 2022

For more on Manta Sleep and show notes: https://www.shopify.com/blog/manta-sleep-international-expansion ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Creating An Appetite for Products You Need to Taste Sep 08, 2022

For more on Chandler Honey and show notes: https://www.shopify.com/blog/chandler-honey-branding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

The Dropshipping Playbook: What You Need To Know Sep 06, 2022

For more on Ebike Generation and show notes: https://www.shopify.com/blog/ebike-generation-dropshipping?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How Inkbox Revolutionized Temporary Tattoos and Built an 8-Figure Business Sep 01, 2022

For more on Inkbox and show notes: https://www.shopify.com/blog/inkbox-social-media?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Is Shopify’s Starter Plan Right For You? Aug 30, 2022

Tune into this episode to learn how to gain a following on YouTube and why Shopify's Starter Plan might be the best way to sell your products online.
For more on Steve the Bartender and show notes: https://www.shopify.com/blog/cocktail-guide-content-marketing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How This Business Built on Curation Started To Create Its Own Line of Products Aug 25, 2022

For more on Hopson Grace and show notes: https://www.shopify.com/blog/hopson-grace-community?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How To Find Production Partners That Are Like Family Aug 23, 2022

For more on Bearbottom Clothing and show notes: www.shopify.com/blog/bearbottom-clothing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Everything You Need to Know About Finding the Right Customer Aug 18, 2022

For more on KOTN and show notes: https://www.shopify.com/blog/kotn-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How To Turn Retail Store Success Into Ecommerce Sales Aug 16, 2022

For more on RinseKit and show notes: www.shopify.com/blog/rinsekit-pivot-online?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

How To Turn Handmade Jewelry Into a DTC Business Aug 11, 2022

Help us make our show even better by filling out this short survey: https://www.shopify.com/survey

For more on Anice Jewellery and show notes: https://www.shopify.com/blog/anice-jewellery-retail-expansion?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How to Turn Home Remedies into Products Sold in Over 4000 Stores Aug 09, 2022

To fill out our Shopify Masters podcast survey and for a chance to win some awesome merch and gift cards: https://www.shopify.com/survey

For more on American Provenance and show notes: https://www.shopify.com/blog/american-provenance-retail-relationships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How To Build a Business With Social Impact Aug 02, 2022

To fill out our Shopify Masters podcast survey and for a chance to win some awesome merch and gift cards: https://www.shopify.com/survey
For more on Hippy Feet and show notes: https://www.shopify.com/blog/hippy-feet-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

How to Find the Right Supplier for Your Business Jul 28, 2022

For more on Unbound Merino and show notes: https://www.shopify.com/blog/unbound-merino-suppliers

The Growth Strategy HVMN Used to Scale Beyond Their Niche Jul 26, 2022

Tune in to learn:

The right questions to ask in customer feedback sessions to inform product development and positioning.
Building a waiting list of 33K email subscribers before launching their second iteration of Ketone-IQ™.
The process behind productizing a technological breakthrough.

For more on HVMN and show notes: https://www.shopify.com/blog/hvmn?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How Compound Studio Builds Multi-Million Dollar Brands From Scratch Jul 21, 2022

For more on Compound Studio and show notes: https://www.shopify.com/blog/compound-studio?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How Troubadour Built A 7-Figure Businesses Through Organic Marketing Jul 19, 2022

Learn 10 business lessons from Troubadour—from its start started as a side-project to growing into a seven-figure business over the last decade.

For more on Troubadour and show notes: https://www.shopify.com/blog/troubadour?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Does Canada Have An Innovation Problem? Jul 14, 2022

This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, focused on specific tips and trends for entrepreneurs. For more, check out our show notes: https://www.shopify.com/blog/dan-breznitz?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How Eight Sleep Grew to a $500M Valuation By Building Relationships Jul 12, 2022

The Eight Sleep team has built impactful relationships with investors, manufacturers, and influencers that have helped the sleep fitness company grow.

For more on Eight Sleep and show notes: https://www.shopify.com/blog/eight-sleep?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune in to learn:

How Matteo made the gradual transition from lawyer to entrepreneur and his experience running and selling his first company.
The two-pronged product strategy that Eight Sleep uses to generate repeat purchases and upgrades.
How Eight Sleep uses live customer service demos to replicate the in-person buying experience for online shoppers.
How Matteo thinks about delegation and extending responsibilities to executives at Eight Sleep.

How Vitaly Grew Without Relying on Ads Jul 07, 2022

This episode of Shopify Masters is the first in a collaborative series with our Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, hosted by Adam Levinter, the Founder and CEO of Scriberbase—a firm that helps companies thrive in the ecommerce subscription economy.

Each episode will feature an inspiring business owner sharing their knowledge on the best ways to grow an ecommerce brand on Shopify. Listen as usual in your favorite podcast app, or visit the Learn With Shopify YouTube channel to watch a video version of this podcast series.

For more on the episode and tips: https://www.shopify.com/blog/vitaly

How This Urban Contemporary Gallery Targets Their Niche Customer Base Jul 05, 2022

Tune into this episode to learn:

How to target a niche customer base
How Klaus transitioned from a marketing agency to an art gallery
The intricacies of running a business with a physical storefront and online business
What qualities Klaus look for in partnerships with various artists

For more on Pretty Portal and show notes: https://www.shopify.com/blog/pretty-portal-targeting?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How To Grow Your DTC Business On A Budget Jun 28, 2022

Tune into this episode of Shopify Masters to learn:

How to scale your DTC business on a budget
Why Goldilocks avoids the “clearance crutch” and doesn’t discount their products.
The reason they prioritized free shipping and free returns of Goldilocks products from the start (and how they’ve made the numbers work.)
Why the Goldilocks’ co-founders decided it was important to register a trademark for their business name.

For more on Goldilocks and show note: www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How Stonemaier Games Went From Crowdfunding Campaigns To A Multimillion-Dollar Business Jun 21, 2022

Check out Shopify's official merch store: https://shopify.supply/ and use the code: PODCAST for 10% all your complete order.

Our collab series with Learn With Shopify is coming soon in July, subscribe to the Youtube Channel at: https://www.youtube.com/c/learnwithshopify?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Learn how Stonemaier Games launched successful crowdfunding campaigns, found the ideal manufacturing partner, and built a strong online community.

For more on Stonemaier Games and show notes: https://www.shopify.com/blog/stonemaier-games-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Secrets To Building A Referral Program That Actually Works Jun 14, 2022

Tune into this episode to learn:

How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals.
How the company’s appearance on Shark Tank has impacted their business—despite not signing a deal.
Why joining the 500 Startups accelerator helped Pluto Pillow expand their network of entrepreneurial peers and supercharge its growth with venture capital funding

For more on Pluto Pillow and show notes: https://shopify.com/blog/pluto-pillow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How XO Marshmallow Used Community Building to Grow Their Business Jun 07, 2022

Tune into this episode of Shopify Masters to learn:

How XO Marshmallow generated the initial buzz for their business using PR and traditional media.
How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design.
The customer research and planning process that went into the company releasing their first 12 marshmallow flavors.

For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How MiiR Stays Profitable While Giving Back $3 Million Dollars May 31, 2022

Tune into this episode of Shopify Masters to learn:

The design principles that allowed MiiR to stand out in a crowded market
How to build a business framework that allows for growth and impact
Building in transparency through annual reports to update customers on the impact they are creating

For more on MiiR and show notes: https://shopify.com/blog/miir?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Selling on TikTok: How Fireflyslime Turned Content into Sales May 26, 2022

Tune into this podcast to learn:

How to create product launches to a sold-out audience
Creating content

For more on Firefly Slime and show notes: https://www.shopify.com/blog/fireflyslime?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

How The Body Deli Built an Email List with 100K Subscribers May 24, 2022

The Body Deli is an all-natural made-to-order skincare company based out of Palm Springs. For more about The Body Deli and Show notes: https://www.shopify.com/blog/the-body-deli?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune into this episode to learn :

How The Body Deli gained traction with celebrities and major publications
The way The Body Deli team emails their customers to build long term relationships
Why running only a limited number of sales helps to balance profits with value for customers

How Elle Liu Turned a Rough Night’s Sleep into a Successful Ecommerce Brand May 17, 2022

Elle Liu was a hot sleeper so the idea for Eucalypso grew out of her own personal need. When she couldn’t find a product to fit that need, she knew there was a gap in the market that her idea could solve—and that she was the perfect one to test it out.

For more on Eucalypso and show note: https://www.shopify.com/blog/eucalypso-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Shopify Masters Trailer May 12, 2022

Starting May 17, Shopify Masters will start to sound a lot different. Tune in each week to Felix Thea and Shuang Esther Shan as they bring you stories from Shopify founders. You can expect focused interviews, tighter storytelling and elevated audio production. If you like what you hear, let us know! Make sure to leave a comment wherever you get your podcasts.

And don't forget to visit Shopify's podcast page to start your own store. There's a 14-day trial waiting for you.

Thanks for your support.

How to Get Out of a Bad Contract: Boxraw’s Founder Shares His Secrets May 10, 2022

BOXRAW's founder Ben Amanna noticed the lack of dedicated clothing for boxing and decided to start his own brand.

For more on BOXRAW and show notes: https://www.shopify.com/blog/boxraw-social-media?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

How to launch to an enthusiastic community
Recovering from a failed partnership
Process of selecting the ideal manufacturing partner

Only $150 Left In The Bank Account: How This Business Bounced Back May 03, 2022

Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. After fruitless attempts at rehab, he took his health into his own hands and discovered the benefits of bone broth. After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world.

For more on Bluebird Provisions and show notes: https://www.shopify.com/blog/bluebird-provisions-digital-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune into this episode to learn:

How this company only had $150 left in the bank account and bounced back
The process of pivoting online as a food company
Creating products with shipping and costs in mind

How Ethey Is Scaling A Zero-Waste Meal Delivery Business Beyond $100 Million Apr 26, 2022

Ethey is a ready-to-eat meal delivery service that reduces a pound of food waste per meal and just recently moved into a manufacturing facility that can handle over $100 Million in production.
For more on Ethey and show notes: https://www.shopify.com/blog/ethey-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How This Data Scientist Used Market Research to Launch A Successful Fertility Business Apr 19, 2022

OOVA is an at-home diagnostics company that brings clarity to the complex world of fertility.
For more on OOVA and show notes: https://www.shopify.com/blog/oova-market-research?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Tune in to learn

How the pandemic shifted the market in their favor
The challenges of being a female founder
A data scientist's approach to asking the right questions when doing market research

How 3 Childhood Friends Without Business Experience Built “The Best Brand in Denmark” Apr 12, 2022

Shaping New Tomorrow are the makers of classic menswear pieces that are just as comfortable as sportswear. They've recently been awarded the Gazelle Award for being the best brand in Denmark.

For more on Shaping New Tomorrow and show notes: https://www.shopify.com/blog/shaping-new-tomorrow-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune in to this episode to hear how Shaping New Tomorrow:

Scaled to over 8-figures in sales without business experience
The crowdfunding messaging that transferred to all aspects of marketing
Why going on Shark Tank shouldn't just be about fundraising

How FactoryPure Mastered Google Ads and Scaled to 8-Figures in Annual Sales Apr 05, 2022

Factory Pure sells a wide variety of items including generators direct from the manufacturer.

For more on FactoryPure and show notes: https://www.shopify.com/blog/factorypure-shipping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The foundational skills that are always relevant from business to business
How they were able to compete better by having a larger and heavier product
Why they chose to go with Google Ads instead of guest posting and SEO

From Family Recipe to 7-Figure Sales: Pan’s Journey of A Decade-Long Side Hustle Mar 22, 2022

Pan's Mushroom Jerky is a plant-based snack made of shiitake mushrooms with a delicious umami taste and satisfying meaty texture.

For more on Pan's Mushroom Jerky and show notes: https://www.shopify.com/blog-pans-mushroom-jerky-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

What it's like to run a business on the side for a decade
What are the most important things to spend your time on early in your business
What else other than production do you need to scale up when your business grows

How Tajinebanane Managed 3X Annual Growth and Built An Empowering Community Mar 15, 2022

You will learn from the siblings duo who build Tajinebanae:

How to create content that empowers and unite a community
The first roles to outsources as you scale a business
What it takes to build a social impact component into a business

For more on Tajinebanane and show notes: https://www.shopify.com/blog-tajinebanane-community-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business Mar 08, 2022

You'll learn how their bad experience from buying a wedding ring turned into Manly Bands

For more on Manly Bands and show notes: www.shopify.com/blog/manly-bands-niche-market?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune in to learn

How to figure out what differentiates you from your competitors
Why you should purchase from potential competitors
How do you decide what to copy from competitors what you do differently

How This Founder Built A 7-Figure Business While Keeping A Full-Time Job Mar 01, 2022

You'll learn from an entrepreneur how he built a multimillion-dollar fitness brand and how to make sure it can withstand any crisis like recessions and pandemic.

For more on Gymreapers and show notes: https://www.shopify.com/blog/Gymreapers-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The advantages and disadvantages of finding product-market fit when you are the ideal customer
Why looking to replicate the biggest players in your space may mislead you
Why this entrepreneur waited two and a half years to quit his day job despite having a multi-million dollar company

The One Data Insight That Doubled This Brand’s Sales Feb 22, 2022

You will learn from a founder who went from watch collector to watch brand builder and how he and his team scaled the business through crowdfunding, social ads, and data analysis.

For more on Talley & Twine and show notes: https://www.shopify.com/blog/talley-and-twine-data?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

The process of designing and finding the right manufacturers
How data analysis helped to double Tally & Twine's sales
Why having a mindset that's open to challenges and failures is essential for scaling

6-Figure in Sales Before Launch and Building a Sustainable Future Feb 15, 2022

You'll learn from an entrepreneur how she built a business and raised over $360,000 worth of pre-orders despite the pandemic.
For more on Sanikind and show notes: https://www.shopify.com/blog/sanikind-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The most important questions to ask to get unbiased feedback and uncover use cases for your product
The critical steps to launch a successful crowdfunding campaign
Where to go after a successful crowdfunding campaign to expand your customer base

How This Founder Scaled A Fitness Business to Over $20 Million in 2 Years Feb 08, 2022

You'll learn from an entrepreneur how he built a $20 million exercise equipment business in less than 2 years.

For more on Zeno Gym and show notes: https://www.shopify.com/blog/zeno-gym-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The most effective way to achieve balance when running multiple businesses
The pros and cons of creating and selling an app with your physical product
The difference between a landing page versus a product detail page

From eBay to Shopify: This Tech Reseller Achieves 6-Figure Monthly Sales Feb 01, 2022

You'll learn from an entrepreneur how he transitioned from eBay to their own website and is earning $100,000 a month.

For more on RenewedMacs.com and show notes: https://www.shopify.com/blog/renewedmacs-ebay-migration?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How they transitioned from selling exclusively on eBay to their own website
What are the assets you can bring over from eBay to your own website
How to use LinkedIn to bring more traffic and sales to your store

How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands Jan 25, 2022

Learn the insights of this serial founder and investor on:

How to launch a brand with buzz and scale it beyond 8-figures
What this Shark Tank investor looks for when reviewing pitches
Why a strong CSR agenda and dedication to sustainability is a mandate for all businesses that he runs

For more on Blazar Captial and show notes: www.shopify.com/blog/blazar-capital-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Chew On This: How This Functional Gum Maker Crushed Its Crowdfunding Goals With Reddit Jan 18, 2022

You'll learn from two entrepreneurs who started a nootropic energy gum and crushed their crowdfunding goal.
For more on Neuro and show notes: https://www.shopify.com/blog/neuro-reddit?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to build a business relationship with manufacturers before you have customers
How they are able to achieve a 30%+ repeat purchase rate
How to use sampling to get customers to try out your product for the first time

How This Menswear Company Worked Past Major Breaking Points To Scale Jan 11, 2022

You'll learn from an entrepreneur who took 3 years to get his unique business to take off

For more on Teddy Stratford: https://www.shopify.com/blog/teddy-stratford-customer-education?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune in to learn

How a Thai police officer gave him his business idea
How to overcome potential customers thinking that their product is weird
How to find a marketing agency that is aligned with your interests

How This Plant Based Ramen Brand Built A Community of Thousands Prior to Launching Jan 04, 2022

You'll learn from these entrepreneurs how they use their industry experience to start a 100% plant-based instant ramen startup
For more on immi and show notes: https://www.shopify.com/blog/immi-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How they built a private community thousands of people even before launching their product
The 6-figure inventory setback that almost ended their business
The dangers of catering content too much towards your demographic

How a Microbiome Company Runs a 7-Figure Ambassador Program Dec 21, 2021

You'll learn from an entrepreneur how their ambassador program became a 7-figure channel for their company.

For more on BIOHM Health and show notes: https://www.shopify.com/blog/biohm-health-ambassador-program?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

Why are supplement businesses cost-efficient to get into
How to build significant demand for your product through PR before launching
What is RFM analysis and how it increased their LTV almost 40% over the last year

How an 8-Figure Business Builds its Teams and Culture | Bushbalm Miniseries EP 6 Dec 16, 2021

To watch this episode on our YouTube channel: https://youtu.be/A80MvBhKSeo

David Gaylord of Bushbalm brings on guests Rachel Kerr and Tim Burns to chat about all things team and culture. The trio reflects on what they did to build an 8-figure business while seeking talent and crafting the culture they envisioned. Tune in to hear:

How two friends transitioned from coworkers to business partners
When to hire your first full-time employee and when to outsource for external talent
What rituals and meetings structure the 8-figure business

A Life Altering Diagnosis That Inspired A Luxury Skincare Company Dec 14, 2021

You'll learn from an entrepreneur how she built a black-owned, luxury brand.

Beneath Your Mask is a Black-owned brand that sells clean, sustainable, eco-luxe skincare formulated to repair the damage to skin and hair caused by illness, medications, and environmental stressors.

For more on Beneath Your Mask and show notes: https://www.shopify.com/blog/beneath-your-mask-bootstrapping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How this entrepreneur used her own traumatic experiences to build a business that helps others going through the same experience
How do you make sure that contractors and employees are creating content that matches the voice and vision of your brand
The specific ecommerce challenges when running a luxury Black-owned brand

A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail | Bushbalm Miniseries EP 5 Dec 09, 2021

To watch this episode on our YouTube channel: https://youtu.be/Sip7-sTFpXQ

David Gaylord of Bushbalm will the biggest mistake that almost costs Bushbalm the business and all of the learnings he's had from scaling an 8-figure skincare brand. Tune in to hear:

The initial mistakes that taught valuable lessons for David
A 10,000 unit failure and how David solved it
The mindset and mental wellbeing that helps David to face failures

How This Energy Drink Maker Raised Over $1 Million For Its Cause Dec 07, 2021

You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.

For more on Kill Cliff and show notes: https://www.shopify.com/blog/kill-cliff-differenciate?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How do you make sure that customers are aware of your differentiators when you're in a crowded marketplace
Why they made a near-fatal mistake by going first into retail and how the transition to ecommerce saved their business
What multi-point content strategy and how they use it to drive tons of organic traffic

Bootstrapped to 8-Figures: How a DTC Skincare Giant Does Finance | Bushbalm Miniseries EP 4 Dec 02, 2021

To watch this episode on our YouTube channel: https://youtu.be/FIUj2NvzpJs

David Gaylord of Bushbalm will share all the nitty-gritty deals of how the team makes their financials make sense as they bootstrapped into an 8-figure skincare brand, tune in to learn:

The initial set up for finances and banking accounts
How they worked past traditional banking limitations
The process of pitching on national TV
Crucial financial practices for managing a business

How This Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sales Nov 30, 2021

You'll learn from an entrepreneur who manages her business using EOS or "Entrepreneurial Operating System"

For more on Encircled and show notes: https://www.shopify.com/blog/encircled-operations?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Tune in to learn

What is it like to work with a technical designer to create your products
What is the Entrepreneurial Operating System
Her experience going on Dragons Den and its impact on her business

The Marketing Strategies that Turned a $900 Investment into an 8 Figure Business | Bushbalm Miniseries EP 3 Nov 25, 2021

To watch this episode visit our Youtube channel: https://youtu.be/-M1ZPpv3ew0

David Gaylord will share key lessons he's learned while marketing Bushbalm:

Three essential components of the marketing stack for new businesses
Rule of thumb for allocating marketing spend
Ways to scale your brand using public relations

How This Pet Accessories Maker Expanded by Producing an Online Course Nov 23, 2021

You'll learn from these two entrepreneurs how they made collars that cats love to wear.

For more on Supakit and show notes: www.shopify.com/blog/supakit-online-course?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Tune in to learn

How to identify which projects to abandon and which to keep
Why entrepreneurship is not always about acting fast
Why they made a digital course for their product line

Product Development Process of an 8-Figure Skincare Company | Bushbalm Miniseries EP 2 Nov 18, 2021

To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc

David Gaylord, the co-founder of Bushbalm will share the product development learnings of:

Ideation for their first hero product
Finding the ideal production partner and how they work with chemists
Incorporating data and marketing trends into product development
How to manage large orders from retail partners

For more on Bushbalm and transcript: https://www.shopify.com/blog/bushbalm-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

How This Gender-Defying Clothing Company is Tailoring its Operations Nov 16, 2021

You'll from these two entrepreneurs how looking for clothes for their wedding started a gender-defying clothing company.

For more on Kirrin Finch and show notes: https://www.shopify.com/blog/kirrin-finch-operations?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The big surprise when these entrepreneurs did their market research for the first time
Why you should have 1 flagship product when you do not have experience in an industry
What is a Fit Party and why you should hold one when creating a clothing brand

How Bushbalm Grew From a $900 Side Hustle into an 8 Figure Business | Bushbalm Miniseries EP 1 Nov 11, 2021

Watch on Youtube: https://youtu.be/7Plih4Fp9o8

Read on Shopify: https://www.shopify.com/blog/bushbalm-business-journey

Bushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. Check out the first episode where Shopify’s COO Toby Shannan chats with David about all the lessons he’s learned along the way.

How This Seafood Company Scaled 6X While Managing Logistical Hurdles Nov 09, 2021

Subscribe to the brand new Shopify Masters YouTube Channel: https://www.youtube.com/shopifymasters

Learn from an entrepreneur who left his city life and marketing firm behind to start a fresh seafood company in Maine. Mark Murrell shares his business journey and the key lessons he's learned along the way of scaling his business by 600% during COVID.

For more on Get Maine Lobster and show notes: https://www.shopify.com/blog/get-maine-lobster-crm?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Break One Rule and Break It Hard: Disrupting the Soda Industry with a Healthy Spin Nov 02, 2021

You'll learn from these two entrepreneurs how they disrupted the soda industry by making it healthy.

For more on Olipop and show notes: https://www.shopify.com/blog/olipop-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

Why nutrition is important for entrepreneurs
What it means to break one rule and break it hard when it comes to creating new products
The big downside when it comes to overvaluing data

Brought Back to Life: How Pantee Uses Deadstock to Upcycle the Fashion Industry Oct 26, 2021

In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear. For more about Pantee and show notes, visit: https://www.shopify.com/blog/pantee-upcycling-fashion/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to approach building a business when you have no background in the industry
Why being outsider in an industry is an advantage
The hardest problems to overcome during the product development stage

How an Eco-Friendly Laundry Brand Eliminated Big Retail From Their Business Model Oct 19, 2021

In this episode, you'll learn from an entrepreneur who eliminated" Big Retail" out of their business model and continued to thrive.

For more on Dropps and show notes: https://www.shopify.com/blog/dropps-customer-education/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The most useful insights from transitioning from brick and mortar to ecommerce
How climate change played a role in the growth of their business
The two most important types of people to talk to before developing new products

Finding Sweet Success with Sugar Free Beverages Oct 12, 2021

You'll learn how one entrepreneur has continually adapted to the realities of COVID—and still managed to find success along the way.

For more on Swoon and show notes: https://www.shopify.com/blog/swoon-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to find and work with flavor scientists to help with your food or beverage brand
How sampling events teach you exactly how to market your products
What are the most important questions to ask when vetting new manufacturing partners in the food and beverage world

The Secret Recipe to Scale a DTC French Bakery Oct 05, 2021

You'll learn from an entrepreneur the step-by-step process started a French dessert store online.

For more about Pastreez and show notes: https://www.shopify.ca/blog/pastreez-email-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to build an email list if you started your business offline
How to deliver a wow factor to the unboxing experience
How do you maximize profit margins for your products

How Masks For Dogs Landed a Deal on Shark Tank Sep 28, 2021

You'll learn from an entrepreneur who started a business that sells a product that doesn't exist in the market.

K9 Mask is an air filter mask maker for dogs designed for health protection against air pollution.

For more on show notes and K9 Mask: www.shopify.com/blog/k9-mask-shark-tank

Tune in to learn

How to work with a manufacturer when you are creating a product that has never been made before
How to market a product that people don't know exists
His experience after a successful appearance on Shark Tank

Stirring up the Cereal Market and Pouring into National Grocery Chains Sep 21, 2021

You'll learn from an entrepreneur how they built a 7-figure healthy cereal brand for Kids in a matter of 2 years.

Three Wishes Cereal is a high protein, low sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern-day clean ingredients.

For more on Three Wishes Cereal and show notes: https://www.shopify.com/blog/three-wishes-cereal-retail-partnerships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to decide what to change and what to keep when you are innovating on an existing product
How they were able to get into Sprouts, Whole Foods, and Wegmans early in their business
The most important changes they made to their website to make purchasing frictionless

The Preordering Model that Scaled a Hobby Into a Business Sep 14, 2021

You'll learn from an entrepreneur who built an amazing business out of her hobby of weaving and yarns.

Gist Yarn is a yarn shop that inspires a growing community of weavers with quality weaving yarn, fresh pattern designs, and a warm and welcoming spot to find your weaving home.

For more on Gist Yarn and show notes: https://www.shopify.com/blog/gist-yarn-preorder

Tune in to learn

The pros and cons of turning a hobby or passion into a business
The most important skillsets to learn when you are transitioning from passion project into a business
The best way to drum up demand for your product when you are building a pre-launch list

How Camille Brinch Went from Maker to Multimillion Jewelry Brand Sep 07, 2021

Camille Brinch is a Danish jewelry designer that went from creating pieces in her parents' backyard to building a multimillion-dollar brand with her brother, Daniel.
For more on Camille Brinch and show notes: https://www.shopify.com/blog/camille-brinch-brand-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

The strategy that scaled Camille Brinch while maintaining a personal touch in all their interactions
How the company runs Black Friday without discounting
Camille Brinch's plans for entering the physical retail space

Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online Aug 31, 2021

For more about the Shopify contest for ultimate home business setup visit: https://www.shopify.com/prize

You'll learn from a seasoned entrepreneur who turned a brick-and-mortar store into a digital business. FireCreek Snacks sells better-for-you protein snacks that are the perfect marriage between clean ingredients and exceptional taste.

For more on FireCreek Snacks and show notes: https://www.shopify.com/blog/firecreek-snacks-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to know when you should continue investing in your business versus trying something else
How do you identify the kind of customer you want to sell to
How they get free publicity for their brand

Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear Aug 24, 2021

You'll learn from an entrepreneur who built a successful DTC brand for menswear. Mack Weldon is a pioneer direct to consumer and a one-stop destination for men's essentials.

For more on Mack Weldon and show notes: https://www.shopify.com/blog/mack-weldon-dtc?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

Why they made a big bet with a huge launch with an expansive product line and influencers right from the beginning
How to identify amazing agencies to help you grow your business
What they did to sell out during their first launch

Threading Together Inclusivity and Functionality to Build a 7 Figure Activewear Brand Aug 17, 2021

You'll learn from these entrepreneurs how they built a 7-figure brand by creating for functionality and ensuring all shapes and body types are included in their offering. Active Truth is an activewear brand that celebrates all women regardless of their size, shape or stage of life.
For more on Active Truth and show notes: https://www.shopify.com/blog/active-truth-inclusive-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How these two entrepreneurs spent their initial $20,000 investment
How working with an influencer became a game-changer for their business
How to amplify your social proof and reviews to get more sales

Recipe for Differentiation in the Crowded Nutrition Industry Aug 10, 2021

You'll learn from an entrepreneur how he highlights the differentiating factors of their products to stand out from the competition

Promix sells premium nutrition products made with farm direct ingredients designed to support your optimal health & performance.

For more on Promix and show notes: https://www.shopify.com/blog/promix-differentiation?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to figure out what your customers care about
Why it's important to look out for new addressable markets
The lessons learned from working with the wrong projects and people

Uphill Growth: The Charitable Bike Brand that’s on Track to 7-Figure Sales Aug 03, 2021

The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to commute while adjusting to life in the UK.
For more on The Bike Project and show notes: https://www.shopify.com/blog/the-bike-project-social-impact?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

Why financial foundation is extremely important for charitable organizations
How to incorporate content within sales funnels
Why changing the business model is needed as you scale

A Scientist’s Approach to Hydration—and Recurring Revenue Jul 27, 2021

You'll learn from an entrepreneur who built a consumer wellness brand that targets a multitude of customer types. Hydrant is a consumer wellness brand with a focus on function and proper hydration to provide holistic wellbeing.
For more on Hydrant and show notes: https://www.shopify.com/blog/hydrant-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

Why being a perfectionist is a big mistake especially during the product development phase
What is a multivariate analysis and why it is essential for targeting customers
The changes you need to make when transitioning from 'website-only' to 'omni-channel'

The Science Behind Building a Profitable Business Jul 20, 2021

You'll learn the rules of thumb from building a successful business from a serial entrepreneur.

For more on Beast and show notes: https://www.shopify.com/blog/beast-inventory-management?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

Why starting a company is more like a science than an art these days
What are the most important systems you should build for your business
How to use customer feedback and the marketplace to determine what products to create next

How Many YouTube Subscribers Does It Take to Make Six Figures? Jul 13, 2021

You'll learn from an entrepreneur on how she built a business to reach the first six-figure mark by having authentic conversations with her audience. Tailored Beauty sells quality ingredient beauty products that are safe for all ages.

For more on Tailored Beauty and show notes: https://www.shopify.com/blog/tailored-beauty-social-ads

Tune in to learn

Why manufacturing is the most important skill to master early on
How many followers and subscribers they had before hitting the six-figure mark
Why it's dangerous to think that your customers think or behave like you

The YouTuber Who Built an 8-Figure Fragrance Company Jul 06, 2021

Jeremey Fragrance is the go-to fragrance reviewer on YouTube, with over a million subscribers. Along with his brother Kamil, they built Fragrance One and presold a million in sales on its first launch. Fragrance One creates the highest quality fragrance for any situation so you can get endless compliments throughout your day.

For more on Fragrance One and show notes: https://www.shopify.com/blog/https://fragrance-one-youtube

Tune in to learn

How to turn an influencer business into a scalable product business
What they do to get a 30% repeat purchase rate
The pros and cons of working with family members

How Sarah’s Scribbles Went From Viral Comic to Creative Franchise Jun 29, 2021

Sarah’s Scribbles has gathered close to 4 million fans on Instagram while Fangs was read over 38 million times. Sarah Andersen, the artist behind both pieces of work shares how she manages her business and creative process.

For more on Sarah Andersen and show notes: https://www.shopify.ca/blog/sarahs-scribbles-merch

Tune in to learn:

The key qualities that Sarah looks for in her publishing and business partners
The process of turning a viral comic into published books
And the way Sarah approaches merch to make it authentic to her audience

How the Sustainable Brand Beloved by British Royals is Supporting Underprivileged Children Jun 22, 2021

You'll learn from Paul on how he and his brother built a travel brand that gives back to underprivileged children in countries that were struck by the 2004 tsunami.

Gandy's International is a sustainable outdoor travel clothing brand that gives back to underprivileged children by building kids' campuses all around the world.
For more on Gandys International and show notes: https://www.shopify.com/blog/gandys-international-impactful

Tune in to learn

How to vet charities before partnering with them
Why they aim for a 60% margin on their products
How to determine if a content creator is a good fit for your brand

The Ballsy Idea Behind Building a 10,000 Subscriber Base Jun 15, 2021

You'll learn from an entrepreneur how he built a playful personal care brand without compromising the product image. Ballsy makes men's personal care products for below the belt.

For more on Ballsy and show notes: https://www.shopify.ca/blog/ballsy-subscription

Tune in to learn

How to create a bold, fun, and playful brand and the benefits of such a brand
What's involved in custom formulating personal care products
The big lesson they learned after they thought they lost 1,000 packages during Valentine's Day

How a Former Banker Turned Pastry Chef Whipped Up Cult-Favorite Skincare Jun 08, 2021

You'll learn how Kate McLeod found her ideal business partner, how conversations led to retail partnerships, and how motherhood and COVID can have silver linings.

For more on Kate McLeod's namesake skincare line and show notes: www.shopify.com/blog/kate-mcleod-partnerships

Tune in to learn:

Why cold calling and emails can lead to fruitful partnerships
How to grow from media coverage
The importance of finding the right business partner based on shared values

One Founder's Playbook for Scaling an Ethically-Made Fashion Brand Jun 01, 2021

You'll learn from an entrepreneur how she built a sustainable, slow fashion-based clothing brand. Buttercream Clothing is a slow fashion brand that ethically and locally produces comfortable and adorable size-inclusive garments.

For more on Buttercream Clothing and show notes: http://www.shopify.com/blog/buttercream-clothing-facebook-groups

Tune in to learn

How they use Facebook groups to drive sales
What is slow fashion and what's involved in building a slow fashion brand
How they are able to launch new products every 2 weeks as a clothing brand

Getting Acquired Without Your Typical Off-the-Chart Sales Figures May 25, 2021

You'll learn from an entrepreneur how he made sure that his business is attractive to strategic partnerships. Apt2B is a hip online furniture brand that focuses on a metropolitan lifestyle.

For more on Apt2B and show notes: https://www.shopify.com/blog/apt2b-exit-plan

Tune in to learn

The logistical challenges when it comes to inventory and shipping large products like furniture
How to remain competitive when big players are moving into your market
How to make your business attractive for acquisitions

What’s Small, Itchy, and Worth a Multimillion Dollar Remedy? May 18, 2021

You'll learn from an entrepreneur who started from selling her house for the first batch of inventory to being in retail stores around 25 countries.

Bug Bite Thing dedicates itself to offering customers a chemical-free, eco-friendly solution that effectively alleviates the discomfort, stinging, itching, and swelling caused by insect bites and stings.

For more on Bug Bite Thing and show notes: https://www.shopify.com/blog/bug-bite-thing-affiliate-marketing

Tune in to learn

How they made changes in their product packaging to address customer concerns
How they were able to amass 30,000 positive reviews on Amazon
Why they geo-target their ads to focus on retail locations

30x Sales in One Year: Fanjoy’s Journey of Being the Merch Powerhouse Behind Top Social Stars May 11, 2021

Hear how Fanjoy became the go-to merchandising company for top social stars. From Addison Rae to The Try Guys, Fanjoy powers over 100 creators when they create and sell merch.

For more on Fanjoy and show notes: www.shopify.com/blog/fanjoy-merch

Tune In To Learn:

How Fanjoy finds and selects social stars to work with
The process of scaling from a print on demand business to find ideal production partners
Fanjoy's plans for expanding into retail as a DTC brand

From Getting Kicked out of Staples to Being Acquired By BIC May 04, 2021

You'll learn from an entrepreneur how they made their first million without even a website. Rocketbook sells notebooks that can be saved forever and erased with water (or in a microwave).

For more on Rocketbook and show notes: https://www.shopify.com/blog/rocketbook-app

Tune in to learn

What contributed to the early success of their crowdfunding campaign
The manufacturing challenges they had with over 30,000 crowdfunding presales
How they collected over 3 million email addresses by building an app

How Offering Bundles Doubled Lume Cube's Average Order Value Apr 27, 2021

You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer.

Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.

For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling

Tune in to learn

Why they focused on international expansion very early in their business
How they manage cash flow when their cash is tied up in inventory
How they used bundling to increase their average order value

3x Sales in One Year: Lounge Underwear’s Story of Building a Multi-Million Dollar Industry Disruptor Apr 20, 2021

You will learn from life and business partners on how to create and scale a business with logistics, sustainability, and inclusivity in mind.

Lounge Underwear is a direct-to-consumer intimate and apparel brand that's grown through influencer marketing. For more on Lounge and show notes: www.shopify.com/blog/lounge-underwear-dtc

Tune in to learn:

How to build long term relationships with influencers that lasts beyond campaigns
What kind of culture and talent infrastructures are needed to grow your team as you scale
The reverse engineering mindset of creating an ecommerce success

Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue Apr 13, 2021

You'll learn from an entrepreneur who accelerated the growth of their brand through Facebook and Google Ads. Threadheads is a pop culture-loving t-shirt brand, illustration studio, and printing hub rolled into one delightful organization.

For more on Threadheads and show notes: https://www.shopify.com/blog/threadheads-apparel-ads

Tune in to learn

How to drive traffic when you are transitioning from selling on a marketplace to your own website
What kind of information to include on your product page that leads to conversions
How to get a customer to buy if they do not buy on the first visit

Supporting 14,000 Artisans While Generating Over $4 Million in Revenue Apr 06, 2021

Learn from two entrepreneurs who are making the fashion business sustainable both financially and for the environment.

Suta is the maker of modern yet classic sarees geared towards the younger generation. For more on Suta and show notes: www.shopify.com/blog/suta-social-impact

Tune in to learn:

How to price items that enable fair wages for artisans and affordability for consumers
The hiring tactics and growth values to build a strong team
How to 10x your production through marketing tactics that don't feel like marketing

How One Company Scaled By Not Scaling At All Mar 29, 2021

You'll learn from an entrepreneur who focused on the fundamentals to grew his social enterprise that creates equitable global supply chains by working directly with farmers to cut out intermediaries and deliver exceptionally flavorful spices.

For more on Burlap & Barrel and show notes: http://www.shopify.com/blog/burlap-and-barrel-social-impact

Tune in to learn

The benefits of a low volume BUT high margin business
What are the most important fundamentals you need to establish for your ecommerce business
Why you should price your products in a way that allows you to be generous to your customers

How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years Mar 23, 2021

In this episode, you'll learn from an entrepreneur who used TikTok to scale their business to $5M.

SendAFriend allows customers to send stuffed animal care packages with customized notes anywhere in the world.

For more on SendAFriend and show notes: http://shopify.com/blog/sendafriend-tiktok

Tune in to learn

What it means to develop your brand's identity and how to use it in your marketing
How to make sure you aren't being taken advantage of by business partners and vendors
How they used TikTok-style content for Facebook Ads

How This Entrepreneur Brought Consistent Sales to a Seasonal Business Mar 16, 2021

You'll learn from an entrepreneur that turned his creative outlet into a full-time, consistent business.

Glade Optics builds premium goggles and helmets for committed skiers and snowboarders.

For more on Glade Optics and show notes: https://www.shopify.com/blog/glade-optics-seasonal

Tune in to learn

The most valuable activities when starting a business on the side
Why they never make their emails look like emails from big companies and brands
How they are shifting from a highly seasonal business into a more consistent year long business model

How SUGAR Cosmetics Raised $21 Million and Became an Industry Disruptor Mar 09, 2021

Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics initially launched as a direct-to-consumer brand that focused on offering long-lasting makeup that can withstand the humidity and heat of India's weather. Soon the brand gathered groundbreaking fanfare and took on the retail world. The company kicked off 2021 by raising $21 Million USD to further scale its endeavors to cater to the often underserved customers.

For more on SUGAR Cosmetics and show notes: www.shopify.com/blog/sugar-cosmetics-dtc

Tune in to learn:

The digital marketing strategies that allowed SUGAR Cosmetics to reach a market that traditionally preferred in-person purchasing
The importance of understanding consumer needs despite what established production partners might suggest
The realities of being an entrepreneur and choosing to forgo a comfortable corporate career

Building a 7-Figure Emergency Preparedness Company Without Scare Tactics Mar 02, 2021

In this episode, you'll learn from three entrepreneurs on how they partnered up their businesses to expand and grow their brand.

Redfora is the US's most-trusted marketplace for the very best emergency preparedness tools, supplies, and planning guides.

For more on Redfora and show notes: www.shopify.com/blog/redfora-partnership

Tune in to learn

What to discuss when you are considering partnering or merging with another company
How to give your customers the right amount of information without overwhelming them
Why ego will slow you down more than anything else and how to keep it in check

From Kitchen Experiments to Cult Favorite Skincare Brand Feb 23, 2021

You'll learn how Janell received her first national retailer contract, how she leaned on word of mouth marketing to grow her business from scratch, and how she became a beauty industry disrupter.

For more on Camille Rose and show notes: https://www.shopify.com/blog/camille-rose-organic-marketing

How This Direct to Consumer Suits-Maker Disrupted the Wedding Industry Feb 16, 2021

You'll learn from two entrepreneurs who built a multi-million dollar business by going direct to consumers.

The Groomsman Suit makes high-quality suits and tuxedos you will own, for less than the cost of a rental. For the big day and beyond.

For more on The Groomsman Suit and show notes: http://www.shopify.com/blog/the-groomsman-suit-seo

Tune in to learn

How to identify when your business model is "good enough"
The strategy this company used to rank on top of search engines without spending too much on marketing
How they used virtual appointments to sell more clothing

86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment Feb 09, 2021

In this episode of Shopify Masters, Denise shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms.

For more on Partake Foods and show notes: www.shopify.com/blog/partake-foods-fundraising

How This Dinnerware Brand Grew Through Influencer Gifting Feb 02, 2021

You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brand

Fable creates premium quality home accessories that make designing the perfect space effortless.

For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting

Tune in to learn

Why this brand envisions itself first and foremost as a tech company
How to protect yourself against missteps when you are developing physical products
The benefits of focusing all your marketing efforts on just one city at a time

Launching a Wearable Technology Through an Accelerator Program Jan 26, 2021

You’ll learn from an entrepreneur who moved to China to join an accelerator to launch their wearable technology brand.

HabitAware’s keen smart bracelet uses gesture detection technology to bring awareness to debilitating & trance-like hair pulling, skin picking & nail-biting, making their customers "HabitAware" and allowing them to take control.

For more on HabitAware and show notes: https://www.shopify.ca/blog/habitaware-accelerator

Tune in to learn

The biggest benefits of joining an accelerator
How to run ads when you are in a heavily regulated industry
How to successfully pre-sell your products in-person and online

The Marketing Strategy That 10X Their Sales In 18 Months Jan 19, 2021

In this episode of Shopify Masters, we chat with Rachael Corson of Afrocenchix on how the business was created and how COVID-19 has challenged the duo to find new ways to grow. Joycelyn Mate and Rachael Corson founded Afrocenchix to create safe and effective products for Afro, coily and curly hair.

For more on Afrocenchix and show notes: https://www.shopify.com/blog/afrocenchix-marketing

Tune in to learn

How to transition from side hustle to a full business
How the pandemic affected their business but found ways to adapt
How this entrepreneur consistently invests in their employees' training

The Journey Of Being A Distributor Of A 100-Year-Old Brand Jan 12, 2021

Hagan Ski Mountaineering sells advanced backcountry skiing gear for accomplished skiers who want to accomplish more.

For more on Hagen Ski Mountaineering and show notes: https://www.shopify.com/blog/hagan-ski-mountaineering-distributor

Tune in to learn

How to help retailers sell and educate customers on your products
How to balance between selling to retailers and selling directly to consumers
How to identify and overcome the biggest hurdles for your customers that stop them from buying

Learnings from Hidden 6-Figure Manufacturing Costs Jan 05, 2021

We chat with Kirpal Bharaj of Stay Sixty on how he launched a reusable water bottle company that combines sleek, Scandinavian-inspired, aesthetic with intuitive design innovation.

For more on Stay Sixty and show notes: www.shopify.com/blog/stay-sixty-manufacturing

Tune in to learn

How to use big brand strategies when starting a smaller business
The hidden six-figure costs in manufacturing
How to use Facebook ads to introduce a new product to the marketplace

Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand Dec 22, 2020

From this episode, you’ll learn the three key components that allowed this jewelry business grew to a seven-figure business. From manufacturing to influencer marketing, Akram breakdown his complete business journey.

For more on Nominal and show notes:www.shopify.com/blog/nominal-influencer-marketing

Tune in to learn:

What questions you should ask manufacturers before partnering with them
Their game plan for selling as many products as possible at trade shows
The best way to approach influencers to improve the chances of them working with you

The Marketing Tactics of LeBron James’ Sports Nutrition Company Dec 15, 2020

In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space.

Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity

Tune in to learn

How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint
How they decide what kind of information should be and should not be present on each page of their website
What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger

The Formula for Building a Cult Favourite Skincare Line Dec 08, 2020

We want to hear from you! Have feedback about the show or suggestions on who you like to hear from next? Take our short listener's survey here: https://www.shopify.com/survey

Tune in to learn:

Julie's journey of turning home remedies into a natural skincare line with a cult following
How Province Apothecary was featured in notable publications like Vogue Magazine, Goop, Refinery 29
Why content marketing played a vital role in scaling the business

For more on Province Apothecary and show notes: www.shopify.com/blog/province-apothecary-pivot

The Advantages of Brand Licensing in a Different Country Dec 01, 2020

On this episode of Shopify Masters, we chat with Uri of Milky Mama Canada on his journey of bringing the Milky Mama brand to Canada.

Tune in to learn

How to structure a licensing deal with a bigger brand
Why and how to localize a product when you are selling in a different country
How they used Facebook ads to build a huge list of leads before launching their business

How This 8-Figure Brand Turns Skeptics Into Customers Nov 24, 2020

You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers.

For more on PowerDot®and show note:www.shopify.com/powerdot-partnership

Tune in to learn

How to educate a customer that might be skeptical about your product
Why this entrepreneur thinks about his online store as a physical retail store and it guides his decision making
What are trusted voices and how they can be powerful in your marketing

Growing a Niche Product into an 8 Figure Business Nov 17, 2020

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.

For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-niche

Tune in to learn

The power of a “shallow rock bottom” and how it can help to quickly rebound from failure
The importance of in-person validation and pricing
How to identify a product or category that is more primed for the word of mouth marketing

Have you ever head of Exchange Marketplace? It’s Shopify’s marketplace to buy and sell businesses.

In addition to browsing businesses that are up for sale, you can now gift a business to an aspiring entrepreneur in your life for as little as $50.

Visit https://exchangemarketplace.com/categories/gift-a-business for more information.

Art of Reinventing: How This Bicycle Company Refines Its Products Nov 10, 2020

In this episode, you’ll learn from an entrepreneur how they extended the demand for bicycles and where to get the best feedback for your product.

Brooklyn Bicycle Company manufactures bicycles & bicycle accessories to help people move around cities.

For more on Brookly Bicycle Co. and show notes: https://www.shopify.com/blog/brooklyn-bicycle-product-development

Tune in to learn

How they sold as year’s worth of bikes in one quarter alone and the logistics involved
The 3 ways to compete in a marketplace
How they use showrooms to learn why people did and didn’t buy

Adapting to the Times: Three Unique Approaches to Black Friday Cyber Monday Nov 03, 2020

From bypassing discounts to incorporating social impact, for more on how these three previous guests are planning for BFCM and show notes: https://www.shopify.com/blog/shopify-masters-bfcm-roundup

How a Beverage Brand Fills the Cups of Many Oct 27, 2020

In this episode of Shopify Masters, we chat with Rod Johnson of BLK&Bold on the importance of representation, creating change within communities, and plans for the future.

For more on BLK&Bold and show notes: https://www.shopify.com/blog/blk-bold-social-impact

Tune in to learn

Why Rod and Pernell left their corporate careers to start an impactful business
How BLK&Bold established their retail relationships
The importance of scalability when building a business model

Building A Niche Board Games Business By Crowdfunding A Million Dollars Oct 20, 2020

This week we are chatting with Dan Blacklock of BoxThrone about crowdfunding, SEO, and customer experience.

For more on BoxThrone and show notes: https://www.shopify.com/blog/boxthrone-crowdfunding

Tune in to learn

What factors led to the success of their $900,000 Kickstarter campaign
What are the critical steps to take after your crowdfunding campaign ends
Why your SEO efforts should be focused on ranking high for Google Image Search results

Using TikTok to Generate 15,000 Sales in One Day Oct 13, 2020

You'll learn from an entrepreneur who used the power of TikTok that led to selling out their entire inventory for 6 months.

For more on Peace Out Skincare and show notes: https://www.shopify.com/blog/peace-out-skingcare-tiktok

Tune in to learn

When should you invent a new product or simply improve on an existing product
How they use TikTok to acquire new customers
The unique benefits of SMS marketing

7 Tips for Building a 7-Figure Business Oct 06, 2020

In this episode, you'll learn from an entrepreneur who built her business from a personal need by creating stylish blue light glasses that merge fashion with function. Klassy Network since expanded to clothing and accessories.

For more on Klassy Network and show notes: https://www.shopify.com/blog/klassy-network-social-marketing

Tune in to learn

What is their 321 strategy that grew their Instagram to their first 1000 followers
The criteria they look at to evaluate business opportunities and ideas
Should you or should you not outsource your Facebook ads to an agency

The Scientific Way to Generate and Test Business Ideas Sep 29, 2020

We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales.

King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes.

For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch

Tune in to learn

How to use the scientific method to come up with a business idea
How to drive traffic to a pre-order page
How to build up excitement for new product releases

The Power of Data and Feedback for Growing a New Brand Sep 22, 2020

You'll learn from an entrepreneur who used consultations to quickly evolve and adapt his business over time.
The Nue Co. helps people redefine their relationship with good health and how supplements play a part in that.

For more on The Nue Co. and show notes: https://www.shopify.com/blog/the-nue-co-data

Tune in to learn

How to use consultation surveys to learn exactly how to market to your customers
The most challenging part of having a 12-month product development process
Why they chose to advertise using billboards

The Journey of a Million-Dollar Customized Jewelry Brand Sep 15, 2020

For more on Revival Jewelry and show notes: https://www.shopify.com/blog/revivial-jewlery-crowdsource

Tune in to learn

How to manage a business that requires customization for every product
How they crowdsource the design of their jewelry
How they market their business when 50% of their customers are buying products as gifts

Using Life Savings To Kickstart A Planner Business Sep 08, 2020

We chat with Marissa Groots from STIL on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies.

STIL a company that aims to design organizational products that inspire women to feel, work, and find their best selves.

For more on STIL and show notes: www.shopify.com/blog/stil-marketing

Tune in to learn

How she was able to sell out her first production run using her life savings
Why the moved from focusing on big influencers to featuring their customers into brand ambassadors
How she turned a seasonal business into predictive and stable revenue throughout the year

Achieving High Conversion Rates in a Saturated Market Sep 01, 2020

In this episode of Shopify Masters, we chat with Dean Legg of PureChimp about social media ads and how to achieve high conversion rates in a saturated market.

PureChimp sells Feel good Japanese matcha green tea and 100% natural skincare.

For more on PureChimp and show notes: https://shopify.com/blog/purechimp-social-ads

Tune in to learn

How to increase your conversion rate
What to do when you see a lot of competition entering your market
The pros and cons of the different paid advertising platforms

The Pre-Launch Strategies of A Million-Dollar Brand Aug 25, 2020

In this episode, you'll learn from entrepreneurs how they built and scale an online business by only using Instagram.

Healthish sells health-based products that help you live a 'healthish' lifestyle.

For more on Healthish and show notes: https://www.shopify.com/blog/healthish-influencer-marketing

Tune in to learn

What is a golden trifecta rule for choosing products
How to identify Influencers to do Instagram influencer marketing
What is an ideal Influencer marketing deal

How 2 Teachers Started a 7-Figure T-Shirt Business Aug 18, 2020

You'll learn from an entrepreneur on how they built a 7 figure T-shirt business and how they differentiated in a saturated market. Tumbleweed TexStyles is a Texas-inspired lifestyle apparel brand that was started by two high school teachers with a passion for fashion, music, outdoors, food and culture.

For more on Tumbleweed TexStyles and show notes: http://shopify.com/blog/tumbleweed-texstyles-side-hustle

Tune in to learn

What should T-shirt entrepreneurs not to waste their time and money on
How to test and design before moving into production
What is the best time to email your customers

Pizza In The Post: How Pizza Pilgrims Moved Their Restaurants Online Aug 11, 2020

Thom and James Elliot are the brothers and owners behind Pizza Pilgrims, a chain pizzerias in London and Oxford, United Kingdom. From road tripping and learning throughout Italy for a summer to hustling at street markets to operating 13 locations, The Elliot brothers had to pivot quickly when the impacts of COVID-19 closed their restaurants’ doors.

For more on Pizza Pilgrims and show notes: https://www.shopify.com/blog/blog/pizza-pilgrims-pivot

In this episode you will hear:

How Pizza Pilgrims transited from a street vendor into a chain of restaurants
How to establish employee retention programs within the hospitality industry
The process of creating mailable pizzas and moving a restaurant online

Catch-Up with 3 Previous Guests: Growing Through COVID-19 Aug 04, 2020

In this episode, you'll hear from:

Chris Meade from CROSSNET on how they experienced a 500% increase in sales
Jess Ekstrom from Headbands of Hope on their masks donation program
Gamal Codner from Fresh Heritage on tripling their marketing budget

For more on our guests and show notes: https://www.shopify.com/blog/shopify-masters-catch-up-2

Best of Both Worlds: Ethical Fashion Label and YouTube Success Jul 28, 2020

Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine Leconte shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube.

Justine is a French fashion designer creating ethical clothing for all body types.

For more on Justine Leconte and show notes: https://www.shopify.com/blog/justine-leconte-youtube

Tune in to learn

Why fast fashion is a bad business model
How to grow your YouTube channel to your first 1,000 subscribers
How to create a giveaway that generates a lot of attention

Turning Your Passion Project into a Seven Figure Business Jul 21, 2020

You'll learn from an entrepreneur who launched his passion project and eventually became a 7 figure business.

State Bicycle creates direct to consumer bikes that are simple, stylish, and affordable.

For more on State Bicycle and show notes: https://www.shopify.com/blog/state-bicycle-partnerships

Tune in to learn

Why you need to invest in quality control if you want to build multi-decade brand
Why there’s good revenue and bad revenue and how to tell the difference
How to get big brands like The Wutang Clan and The Simpsons to collaborate with you

Creating The Perfect Product For Social Media Virality Jul 14, 2020

You'll learn from an entrepreneur who built a luxury hot sauce brand through an Instagram account.

Truff is a truffle hot sauce with an upscale but personable aura.

For more on Truff and show notes: https://www.shopify.com/blog/truff-social-media

Tune in to learn

How they grew an Instagram account from 0 to 10,000 in just a few months
Why the teased their product to their audience before ever launching it
What is an influencer seeding program and how it can make or break your product launch

A Youtuber's Journey Of Launching Products Based on Community Feedback Jul 07, 2020

In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluuMan to hear how Joe and the team have launched the company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment.

BluMaan is a range of men's hair products created with input from the BluMaan Community.

For more on BluMaan and show notes: https://www.shopify.com/blog/blumaan-community

Tune in to learn

How to build a community before building a product
The suprising and underutilize dbenefits of builindg a good relationship with your manufacturers
Why they are moving away from influencers that do product reviews of products in their industry

Did you know that you can buy shipping labels for your orders at home and print them with a regular printer, get shipping insurance within the United States, and receive discounted shipping rates with certain carriers with Shopify Shipping? There are no additional fees, carrier account, or app required– this is included with your Shopify plan. So check out Shopify Shipping today at shopify.com/ship for more information.

Building A Multi-Million Fitness Brand Without Paid Marketing Jun 30, 2020

Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala. They are the makers of Bala Balges, stylish weighted bands that amplify just about any workout.

In this episode, you will learn how the husband and wife team:

Pitched on Shark Tank and had all sharks vying to be their partner
How they received media coverage from notable publications like Vouge, Marie Claire, and Glamour
And how they are managing an influx of sales during COVID-19

For more on Bala and show notes: https://www.shopify.com/blog/bala-organic-marketing

Also check out Shopify Ping. It's a free live chat app for Android or iOS devices. It even works on iPads! Did you know that shoppers who use live chats are almost 3 times more likely to complete their purchase? For more information visit shopify.com/chat

Moomin Shop: Licensing and Merchandising For An Iconic Global Brand Jun 23, 2020

In this episode, you'll learn from an entrepreneur who saw the need to offer a global brand's merchandise in niche markets.

The Moomin Shop is the #1 Official Moomin online store, providing Moomin fans around the globe with the best of the Moomins merchandise.

For more on the Moonmin Shop and show notes: https://www.shopify.com/blog/moomin-shop-licensing

Tune in to learn

What is a licensing deal and how it works
How they use Facebook Lead ads that return 8 times return on ad spend
The often missing element that makes your customers engage with your content

Launching A Niche Business with $500 Jun 16, 2020

Doe Lashes is a lash brand known for ultra-fine Korean silk lashes that are subtle, comfortable, and for everyday wear.

For more on Doe Lashes and show notes: https://www.shopify.com/blog/doe-lashes-influencer-marketing

Tune in to learn

What research you should do to determine if a business is viable
What it means to focus on functions and features rather than your company’s brand
Why it’s a mistake to ask for influencers to post about your product in exchange for the product

Catch-Up with 3 Previous Guests: Navigating The Impacts of COVID-19 Jun 09, 2020

We chat with Katherine Gaskin from The Content Planner on bringing workshops online, Jimmy Findlay Hickey from Findlay Hats on leveraging various capital and lending programs, and Patrick Coddou from Supply on how they turned around their business from a drop in sales.

In the spirit of catching up, the team at Shopify recently put together Reunite, a free streamed event where the company's leadership team shared new and upcoming ecommerce products and provided insights about the future of commerce. You can watch quick recaps of key announcements plus find resources on how to put new tools into action for your business by visiting www.shopify.com/stream.

For more on the merchants featured and show notes: https://www.shopify.com/blog/shopify-masters-catch-up

Foursquare Meets Volleyball: The Invention of a 7-Figure Sport Jun 02, 2020

In this episode, you'll learn from an entrepreneur who invented a brand new 7-figure sport.

CROSSNET is the world's first four square volleyball game.

For more on CROSSNET and show notes: https://www.shopify.com/blog/crossnet-pr

Tune in to learn

How to find a manufacturer to create a brand new type of product when you only have a $5,000 budget
How to increase sales using FOMO in your email marketing
How to use LinkedIn to get featured on big publications like Forbes

Meet the 3-Person Team Behind a Global Giftware Company May 26, 2020

In this episode, you'll learn from a couple who are life and business partners on how they built a giftware company that designs and produces items that are sold in over 45 countries.

Bitten Design was founded in 2008 and creates giftware from fun ideas.

For more on Bitten Design and show notes: https://www.shopify.com/blog/bitten-design-bootstrapping

Tune in to learn:

The investments and skillsets needed to launch a giftware design company
How this design team manages legal restrictions, patents, and wholesale relationships
The balance between personal and professional life for a couple who are life and business partners

Music featured in this episode:

Lovers Hollow by Blue Dot Sessions
Greylock by Blue Dot Sessions
Starlight by Chad Crouch
Periwinkle by Chad Crouch

How This Direct To Consumer Fashion Brand Found Its Product Market Fit May 19, 2020

In this episode, you’ll learn from an entrepreneur who nailed their product-market fit to build a Direct to Consumer luxury brand.

Caraa sells handbags, reimagined. The perfect balance of form and function designed for a life in motion.

For more on Caraa and show notes: https://www.shopify.com/blog/caraa-partnership

Tune in to learn

How they got their first 100 customers
How do you know if you have product-market fit?
How they determine the pricing of their products

40 Prototypes and Lenny Kravitz: How This Cause Driven Brand Differentiates Itself May 12, 2020

In this episode, you’ll learn from an entrepreneur how his toothpaste brand stands out against multi-national brands.

Twice is a modern oral healthcare company reimagining the everyday experience of brushing your teeth.

For more on Twice and show notes: https://www.shopify.com/blog/twice-cause-driven

Tune in to learn

How to work with a charitable partner
Do customers care about charitable missions
How to make the purchase decision easier for your customers

Second Act: How They Launched A Second Successful Business May 05, 2020

In this episode, you’ll learn from two entrepreneurs on how they used their experience from successfully launching one ecommerce store in to quickly launching another business in a completely different industry.

Veldskoen Shoes sells ethically and sustainably made shoes from South Africa.

For more on Veldskoen Shoes and show notes: https://www.shopify.com/blog/veldskoen-shoes-paid-marketing

Tune in to learn

How to scale ad spend from $1,000 to $30,000 per month
What is browse abandonment and why is it important to set up email flows for it
Why recency is the most valuable attribute to know ∫about your customer

How A Custom Shopping App Multiplied Their Conversion Rates Apr 28, 2020

In this episode, you'll learn from an entrepreneur who built a shopping app for their brand which ultimately increased their conversion rate.

True Vintage is a leading vintage clothing retailer providing global customer base with an eco-friendly approach to fashion.

For more on True Vintage and show notes: https://www.shopify.com/blog/true-vintage-app

Tune in to learn

How they grew their Instagram to 30,000 followers in just a few months
How they built a shopping app for their store
How to scale up a business up to 8,000 SKUs of one-off products

How to Turn Your Content Marketing Into A Sales Machine Apr 21, 2020

In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing.

For more on BuddyRest and show notes: https://www.shopify.com/buddyrest-content-marketing

Tune in to learn

What are kaizen principles and how you can apply it to improving your business
How to respond when your target customer says your product is too expensive
Their system for cranking out great content that improves their SEO

How LastObject Broke Their Crowdfunding Goal in 22 Minutes Apr 14, 2020

In this episode, you’ll learn from an entrepreneur who thoroughly validated her idea that led to a $700k Kickstarter Campaign

LastSwab is a reusable, sustainable and sanitary alternative to cotton swabs and buds. Replacing at least 1,000 cotton swabs.

For more on LastObject and show notes: https://www.shopify.com/blog/lastobject-crowdfunding.

Tune in to learn

How to validate your product idea by collecting emails
How to market towards a sustainability-focused customer
How to determine if your passion is worth pursuing as a business

The Secret Ingredients to Building a 7-Figure Meal Service Business Apr 07, 2020

In this episode, you'll learn from an entrepreneur how you can scale your business using email, text, and push notifications

Eat Well Nashville delivers deliciously healthy, ready-to-eat meals straight to your home or office.

For more on Eat Well Nashville and show note: https://www.shopify.com/blog/eat-well-nashville-marketing

Tune in to learn

Why you should talk to your potential competitors early on
How to market to customers via text message
Why they acquired a competitor within their first year of business

How an Entrepreneur Worked Quickly With Local Government To Help Local Businesses During The Covid-19 Pandemic Mar 31, 2020

In this episode, you’ll learn from an entrepreneur who started a gift certificate program to help local businesses amid the current Covid-19 pandemic

The Cornwall Gift Certificate Program provides a gift certificate program where shoppers can purchase gift certificates from a slew of local businesses.

For more on Cornwall Gift Certificate Program and show notes: https://www.shopify.com/blog/cornwall-gift-certificate-pivot

Tune in to learn:

How a local entrepreneur worked with local government to help businesses stay afloat during the COVID-19 pandemic
What you should be focused on when launching a business on a tight timeline
How to prepare when meeting with local government officials especially when you are seeking their help and resources

How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry Mar 24, 2020

In this special episode of Shopify Masters, we visit the office of Velasca, a direct to consumer brand specializing in Italian handcrafted shoes. Co-founder Enrico Casati shares how he left his banking career and launched a direct to consumer brand by connecting local craft-makers in Italy with a global customer base.

The COVID-19 pandemic is affecting entrepreneurs everywhere, some more than others. Velasca, based in an epicenter of the current outbreak, are working incredibly hard to stay connected with their community virtually and adapt to these uncertain times. This episode was recorded in late 2019, and Velasca’s journey is an impressive one to listen to. Send some love their way virtually by visiting them here. At Shopify, we're quickly building new resources to help independent businesses navigate the current situation. up resources to better help our community, Learn more about our response to COVID-19 here.

For more on Velasca and the show notes: https://www.shopify.com/blog/velasca-dtc

Tune in to learn:

How Velasca built relationships with the shoemakers and convinced them to take on their orders
What kind of storytelling that connects to consumers and entertains them
The process of building out a retail presence that spans over ten stores and three countries

Music in this episode:

Donnalee by Blue Dot Sessions
Poppyseed by Podington Bear
Vacation Days by KICKSTA

The Best Conversion Hacks That Anticipate Customer's Needs Mar 17, 2020

In this episode, you’ll learn from an entrepreneur who entered a saturated market and differentiated themselves from the mass market

Youth Sport Nutrition is the Developer of PRO-TEEN®, the world's first and only fortified recovery shake for active youths in sport.

For more on Youth Sport Nutrition and show notes: https://www.shopify.com/blog/youth-sport-nutrition-conversion

Tune in to learn

How they grew from 150 pounds per month to 9,000 pounds per month on ads
What changes they made to their site to improve their products perceived value
How to sell a product when the buyer is a parent and the end-user is their child

How a 7-Figure Swimwear Brand was Built on a Secondhand Sewing Machine Mar 10, 2020

In this episode, you'll learn from an entrepreneur the mindset required to scale your business to 7-figures

FUSED Hawaii designs timeless, functional swimwear for all body types
at all stages of life, so you feel comfortable, confident, and beautiful in your own skin again.

For more on Fused Hawaii and show notes: https://www.shopify.ca/blog/fused-hawaii-mindset

Tune in to learn

How she was able to finally break through the 7 figure mark
Why it’s important not to be too attached to the highs or the lows of entrepreneurship
How to generate sales from Facebook Lives inside Facebook Groups

How This Natural Skincare Company is Supporting Other Female Founders Mar 03, 2020

In this episode, you'll learn from these two entrepreneurs how purposefully set a work-life balance between your personal life and business.

NIU BODY is a female-founded beauty company that creates natural skincare at affordable prices.

For more on NIU BODY and show notes: https://www.shopify.com/blog/niu-body-content

Tune in to learn

What to look for in a co-founder
How going full time in their business led to $250,000 in sales
Which social media channel is the best to use to get press

Diversity Matters: This Makeup Brand's Movement for Inclusivity Feb 25, 2020

In this episode, you’ll learn from an entrepreneur who validated her community through a hashtag campaign and then led her towards building her own business

Makeup For Melanin Girls is a direct-to-consumer beauty brand that leverages community feedback to develop cosmetics tailored to multiethnic beauty consumers.

For more on MFMG Cosmetics and show notes: https://www.shopify.com/blog/mfmgcosmetics-products

Tune in to learn

How to turn a blog in to a business
Why is a brand book important and what you should include inside your brand book
What she did after losing an Instagram account of 100,000 followers

Balancing Act: Growth and Purpose for a Social Enterprise Feb 18, 2020

In this episode, you’ll learn from a Chief Growth Officer how to drive growth to a social enterprise

Sweet Beginnings makes the beelove® family of all-natural line of raw honey and honey-infused body care products.

For more on Sweet Beginnings and show notes: www.shopify.com/blog/sweetbeginnings-growth

Tune in to learn

How does having an online store affect offline sales
How should Chief Growth Officer spend their time
What you get out of one-on-one customer interviews that you can’t get out of surveys

How This Direct to Consumer Brand Disrupted the Cookware Industry Feb 11, 2020

In this episode, you’ll learn from an entrepreneur who found a unique way of using their supply chain as a source for marketing, which data metrics played a big role in their successful marketing strategies, and how they disrupted the cookware industry.

For more on Made In and the show notes: https://www.shopify.com/blog/madeincookware-disruption

Tune in to learn

What is involved in doing a whole redesign of an ecommerce site
What you should focus on when improving your product page
How to use your suppliers and manufacturers as a source of your marketing

From Class Project to Kickstarter to Shark Tank Feb 04, 2020

In this episode, you’ll learn from these two entrepreneurs who turned their class project into a 6-figure business

Kanga invented and patented the world's first iceless cooler designed to fit around an entire case of 12 oz. beverages.

For more on Kanga and the show notes: https://www.shopify.com/blog/kanga-sharktank

Tune in to learn

How to collect early feedback from your initial beta customers
The value of setting your pricepoint higher than what it’s currently worth
What kind of retargeting photos work best for their ads

The Business of Planners: How to Create Products and Return Customers Jan 28, 2020

In this episode, you’ll learn form an entrepreneur who got well known in the planner community by posting content on Facebook Groups

Chasing Planner Peace sells a range of refillable, customizable planners with the widest range of planner refills

For more on Chasing Planner Peace and show notes: https://www.shopify.com/blog/chasingplannerpeace-product

Tune in to learn

How you can build a customer base with custom work, but should quickly move to selling non-custom products
How to promote your business in other people’s Facebook groups
How to determine if people are actually going to pay for a product instead of just saying they would

The Business of Celebrations: How Retail Enabled this Party Boutique to Thrive Jan 21, 2020

While shopping for her daughter’s birthday, Rachel Huntington noticed the limited amount of designs for party supplies. Seeking out non-commercial and more creative partyware, Rachel started Bonjour Fete, a boutique for party goods, tableware, decor and all things event design. In this episode of Shopify Masters, Rachel shares her journey of launching online, operating two physical stores, and building relationships with return customers.

For more on Bonjour Fete and show notes: https://www.shopify.com/blog/bonjourfete-party

Tune in to learn

How to use social media to contact vendors instead of spending lots of money to go to trade shows
The most important metrics to pay attention to when running a physical retail store
How to create an Instagram feed that drives traffic to your product page

How Purpose Fuelled this Business to Keep Going Jan 14, 2020

In this episode, you’ll learn from an entrepreneur on why and how to figure out WHY you are starting your business

So Worth Loving is a lifestyle company bridging the gap between not talking about self worth and talking about it.

Tune in to learn

Why and how to figure out your WHY when starting your business
How to transition from your full time job to your own business
How to manage entrepreneurship burnout

Bullet Journal’s Journey Through Kickstarter, Publishing, and Production Jan 07, 2020

What started as a way to keep track of his day to day and combat ADHD, Ryder Carroll’s method of Bullet Journal gained a massive following online as he shared his journaling process. From a published book to a successive product, Ryder shares how his intention of solving a common problem led to a new direction in his life and career.

The Bullet Journal is the analog system for the digital age that lets you track the past, organize the present, and plan your future.

For more on Bullet Journal, Ryder Carroll, and the show notes: https://www.shopify.com/blog/bullet-journal-methodology

Tune in to learn

How to showcase how your customers are using your products
Why you should never be afraid of giving away too much free content
Why they created a companion app for their products

How $100 Bottle of Hot Sauce Brings the Heat and Virality Dec 31, 2019

Brothers Nadim and Rami Yahia grew up mixing together condiments and hot sauces to create their own concoctions. They turned this habitual sauce mixing into CustomHeats, a hot sauce business that allows customers to create their own sauces and labels by bridging the food industry with tech and data. In this episode of Shopify Masters, you’ll hear from Nadim Yahia of CustomHeats on marketing with a low budget, developing hardware, and how their $100 bottle of hot sauce went viral.

For more on CustomHeats and show notes: https://www.shopify.com/blogcustomheats-viral

Tune in to learn

The challenges with creating a business that allows customers to fully customize their product
How to use a $100 marketing budget to get on big publications
How they used their Instagram content to validate their market

How Instagram Brings Ventana Surfboards a Wave of Sales Dec 10, 2019

David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn Stiphout, David runs Ventana Surfboards, maker of boards handcrafted from upcycled and reclaimed material. In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable business, and how Instagram drives most of their sales.

For more on Ventana Surfboards and show notes: https://www.shopify.ca/blog/ventanasurfboards-instagram

Tune in to learn

How to talk about your brand at a fair or trade show
How to collaborate with artists to turn their audience in to your customers
How they sold a $15,000 surfboard from a post on Instagram

The Power of Content: How 1 Article Generated $22 Million in Sales Dec 03, 2019

In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way.

For more on BOOM by Cindy Joseph, Ezra Firestone, and show notes: https://www.shopify.com/blog/boombycindyjoseph-brand

Tune in to learn

What is the love, demo, love video and why is it such an effective marketing tool
Why you should not drive your traffic straight to a product page and where to drive it to instead
Where to reinvest in your brand and company

FinalStraw's Journey of Building a Cause Driven Business Nov 26, 2019

Emma Cohen’s time in Thailand exposed her to the effects that single-use plastics had on the ocean. She spent most of her days there cleaning up the washed-up plastic waste on beaches. Emma was so moved by this experience that she returned to school and completed a Master’s in environmental management and sustainability from Harvard. After working for over five years in sustainability research, Emma poured herself into developing a collapsible and portable stainless steel straw and launched FinalStraw in 2017.

For more on FinalStraw and show notes: https://www.shopify.ca/blog/finalstraw-cause

Tune in to learn

How you can use Amazon reviews to create a superior product
What’s the best use of your time when preparing for a crowdfunding campaign
How to balance marketing your cause versus marketing your product

Pessimism vs. Enthusiasm When Validating an Idea Nov 19, 2019

When Gamal Codner left corporate America he began to grow out his beard. What started as a symbolic lifestyle change to signify the start of his entrepreneurial journey sparked a new business idea. As his beard got longer, Gamal noticed how there were no grooming products designed for men of color and launched Fresh Heritage to address this unmet need in the market.

For more on Fresh Heritage and show notes: https://www.shopify.com/blog/fresh-heritage-validate

Tune in to learn

Why it’s important to invest in your education
Why you do not need the best product, you just need to be different
How to network with successful brands and get them to give you advice

Why Losing Money on a Sale Can Be Beneficial Nov 12, 2019

The scent of a specialty soap from her honeymoon stayed with Danielle Vincent as she went back to work and each time she would smell it, she was transported back to those happy memories. This sensory experience prompted her to launch Outlaw Soaps with her husband Russ. Together, the couple created soaps that would smell like campfire, whiskey, and leather to meet the niche of specialty scents.

In this episode of Shopify Masters, we’ll hear from Danielle Vincent of Outlaw Soaps on how they navigated production and why feedback from customers are crucial.

For more on Outlaw Soaps and show notes: https://www.shopify.ca/blog/outlawsoaps-sales

Tune In To Learn

What metric led them to 600% Growth
Why content marketing and SEO are still worth it even though they take longer for results
The emails they sent to turn customers in to repeat buyers

Why Telling Stories is More Important Than Ads Nov 05, 2019

Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and community. The sport inspired Micki to start Superfit Hero, an inclusive and body-positive apparel line to make everyone feel welcomed in the fitness world.

In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business.

For more on Superfit Hero and show notes: https://www.shopify.ca/blog/superfithero-storytelling

Tune in to learn

Why they decided to start selling fitness apparel in the roller derby niche
How non-product focused content turns prospects into customers
Why it’s important to release more products

How to Scale Beyond Stagnant Sales Oct 29, 2019

Cars fascinated Chris Carey, so much so that he left his full-time job to start Modern Automotive Performance, a business focused on manufacturing and selling automotive performance products. Initially starting with a physical and service location, Modern Automotive Performance expanded to selling products online and grew to generate over $27 million in annual revenue.

In today’s episode of Shopify Masters, Chris Carey shares how they moved past stagnant sales, which resources changed his way of thinking, and why they closed down their original service business to focus on ecommerce.

For more on Modern Automotive Performance and show notes: https://www.shopify.ca/blog/maperformance-scale

Tune in to learn

How to use forums to get your first customers
The key to great customer service that will give you organic growth
What is an Entrepreneurial Operating System

Bulletproof's Branding and Scaling Advice Oct 22, 2019

Known as a biohacker and lifestyle guru, Dave Asprey has gained a notable reputation within the health and wellness space. With a bold claim of aiming to live until 180 years old and having published five books on his diet and lifestyle approaches, it was no surprise that Dave decided to launch his own line of nutrition products.

Under the brand name Bulletproof, consumers can include coffee, proteins, and supplements that Dave personally uses into their routines. Despite Dave’s reputation, building a notable brand within the consumer packaged goods space takes a village and scaling it is no easy feat.

In this episode of Shopify Masters, you’ll hear from Karen Huh, the VP of Product Management and Strategy and Bulletproof. Karen grew her team from one direct report into three teams of five to six employees, and she looks after everything from research and development to creatives.
For more from Bulletproof and the show notes: www.shopify.com/blog/ bulletproof-branding

Tune in to Learn

How to get clarity on your brand
Why it’s important to simplify your brand messaging and how to do it
How to increase your speed to get things done

Disrupting a Stagnant Market through Self Funding Oct 15, 2019

Josh Elizetxe has been a serial entrepreneur ever since he was a teenager. Having a knack for building websites, SEO, and managing ad dollars, Josh managed sites for an array of businesses when he was still in school. Despite the early success, it wasn't until Josh befriended his dentists through multiple braces treatments and jaw surgery that he found his calling.

Josh was intrigued by the dental industry and invested his own savings to research an at-home whitening system to disrupt the stagnant market by starting Snow Teeth Whitening.

In this episode of Shopify Masters, you'll hear from Josh Elizetxe of Snow on how he found his interest within the dental industry and why it's important to pace yourself in the entrepreneurship journey.

For more on Josh Elizetxe, Snow, and the show notes: https://www.shopify.com/blog/snow-market-disruption

Tune in to learn

How they’ve stepped up influencer marketing to work with celebrities
Why he invested millions of dollars of his own money into his company
Why all his retail partners are calling him to stock his product
How to think of entrepreneurship as a marathon and not a sprint

Building a $1.8 Million Gift Box Company Oct 08, 2019

Three Nashville proud friends, Sam Davidson, Stephen Moseley, and Rob Williams, had the idea to start Batch, a gift company curating items made by artisans from their beloved city.

Initially starting off selling subscription boxes in 2013, Batch switched gears to be a gift company and grew to have its own retail space while generating $1.8 million in sales annually.

In this episode of Shopify Masters, you'll hear from Sam Davidson of Batch on how they validated the concept, work with local makers, and switched their business focus.

For more on Batch and the show notes: https://www.shopify.com/blog/batch-growth

Tune in to learn

How they used a landing page to validate their business idea
The customer feedback the convinced them to open a physical retail store
The most important questions you should ask your existing customers

Viral Idea To Product In 60 Days Oct 01, 2019

Justin Clark is a serial entrepreneur who loves to launch new products and build brands. In 2017 Justin and his friends decided to give male rompers a chance and launched the company Romperjack.

From ideation to production to marketing, Romperjack went from an idea to a physical product within 60 days.

In this episode of Shopify Masters, you'll hear from Justin Clark of Romperjack on how he validate product-market fit, work with manufacturers, and move from a viral brand to an everyday brand.

For more on Justin Clark, Romperjack, and the show notes: https://www.shopify.com/blog/romperjack-viral-product

Tune in to learn

How to go from viral idea to a live product in 60 days
The lifespan of a viral product
What it means to focus on your brand instead of your products

How to Step Out of Your Comfort Zone and Pitch On National TV Sep 24, 2019

Krista Woods was trying to get rid of the odor from her son's sports gear and discovered the smell was caused by bacteria growth. After testing home remedies that were chemical-free Krista started GloveStix to sell her deodorizer for athletic gear.

Going from mom to business owner, Krista stepped out of her comfort zone to pitch to national TV programs like the Today Show and Shark Tank.

In this episode of Shopify Masters, you'll hear from Krista Woods of GloveStix on how she created a physical product, sold during live events, and pitch on national TV programs.

For more on GloveStix and show notes: https://www.shopify.com/blog/glovestix-tv

Tune in to learn

How to use your Facebook friends to launch your business faster
Why it’s important to know how much you’re willing to lose when starting a
business
How this entrepreneur prepared to pitch on QVC in less than 24 hours

How a Beauty Subscription Box Launched Through Facebook Groups Sep 17, 2019

Bili Balogun always loved beauty and experimenting with new products, so much so that she started her own beauty subscription box months after graduating from college in 2017.

Bootstrapping with only $200, Bili launched Tribe Beauty Box and grew the business to over $300,000 in sales in 16 months.

In this episode of Shopify Masters, you'll hear from Bili Balogun of Tribe Beauty Box on how to collaborate with brands, build relationships with subscribers, and launch a business through other Facebook groups.

For more about Tribe Beauty Box and the show notes: https://www.shopify.com/blog/tribe-beauty-box

Tune in to learn

What it means to use your disadvantages as your advantages
How do you know when to move from research and planning phase to execution
How they tripled their Facebook group numbers with a giveaway

How to Create Your Own Viral Moments Sep 10, 2019

Before the historic NBA championship win by the Toronto Raptors in 2019, the team made it to the playoffs in 2014 and launched Yanal Dhailieh into the perfect moment to start his lifestyle and community brand, Peace Collective.

By wearing a "Toronto vs. Everybody" t-shirt to a Raptors playoffs game and getting featured in a TSN documentary, Yanal turned that moment into an apparel brand that generates millions in revenue annually and two retail stores.

In this episode of Shopify Masters, you'll hear from Yanal Dhailieh of Peace Collective on how to build a community, grow from viral moments, and create your own virality.

For more on Peace Collective, Yanal Dhailieh, and show notes: https://www.shopify.ca/blog/peace-collective-viral
Tune in to learn

How to create a viral moment
How to educate your customers on your cause
Why storytelling is your biggest advantage over bigger companies and how to do it

Why an MBA Was Important for This Entrepreneur Sep 03, 2019

Sali Christeson quit a corporate job to pursue the dream of building a fashion brand for ambitious women to look and feel good while breaking barriers.

Counterintuitive to most tips for entrepreneurs, Sali credits her MBA for building her well-rounded set of skills.

In this episode of Shopify Masters, you'll hear from Sali Christeson of ARGENT on how to build a fashion brand from the ground up.

For more on Sali Christeson, ARGENT, and show notes: https://www.shopify.ca/blog/argent-mba

Tune in to learn

Why you might want to get an MBA before starting your business
What is a brand book and what needs to go in a brand book
How do you measure that you are making progress with building your brand

How to Partner With Physical Stores to Showcase Your Product Aug 27, 2019

During a golf tournament, Jeremiah Curvers was injured and got a double herniated disk. Bedridden for three months, Jeremiah got to think a lot about mattresses and what he wanted to see in his ideal mattress.

Motivated by his research, Jeremiah launched Polysleep to create a direct consumer sleep brand that offers better rest while making a social and environmental impact.

In this episode of Shopify Masters, you'll hear from Jeremiah Curvers of Polysleep on how to partner suppliers and physical stores.

For more on Polysleep and the show notes: https://www.shopify.com/blog/polysleep-partnership

Tune in to Learn

How to partner with physical stores to showcase your product
Their tricky pre-Black Friday email that sold out all of their Black Friday products
How to create high converting content with your affiliates

This Leather Maker's Journey From Basement to Seven Figures Aug 20, 2019

While working at a desk job, Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jill, encouraged him to sell what he made online.

Ryan then launched Popov Leather and grew the business from a basement rental to earn seven figures annually while supporting 12 full-time employees.

In this episode of Shopify Masters, you'll hear from Ryan Popoff of Popov Leather on how to take outstanding product photos and how he works with micro-influencers.

For more information on Popov Leather and show notes: https://www.shopify.com/blog/popov-leather-influencer

Tune in to learn

The key components for product photos that lead to conversions
The most important question to as in a post-purchase survey
Which channel for micro-influencer marketing to focus on and why

Why This Founder Took Two Years to Launch Aug 13, 2019

Mel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Initially sewing pieces herself, Mel then took the time to research and find sustainable fabrics and an ethical American manufacturer.

Taking two years before launching, Beefcake Swimwear is a true reflection of Mel's dedication to thoughtfully produce androgynous vintage-inspired swimwear.

In this episode of Shopify Masters, you'll hear from Mel Wells of Beefcake Swimwear on why it's important to grow at your own pace and how to create a brand that authentically reflects who you are.

For more information on Beefcake Swimwear and show notes: https://www.shopify.com/blog/beefcake-swimwear-time

Tune in to learn

How you can still succeed in business when you’re not a risk-taker
What to do if you’re an entrepreneur that likes starting businesses but tend to jump around
Why hiring a PR agency is a worthwhile investment

How to Automate Your Business as Fast as Possible Aug 06, 2019

Remi Silva and Alondra Carbajal were vacationing in Japan when inspiration hit. While most visitors to Tokyo are busy seeing sites and indulging in the local delicacies, Remi was mesmerized by the wide selection of stickers and wondered why the U.S. lacked behind.

Once back home, the couple put the idea into action and started Blank Tag Co. and has built the stickers company to a multi six-figure business while still having day jobs.

In this episode of Shopify Masters, you'll hear from Remi Silva of Blank Tag Co. on how he as automated his business and why keeping his day job helps his business.

For more information on Black Tag Co. and the show notes: https://www.shopify.com/blog/blank-tag-co-automation

Tune in to learn

How processes remove motivation from the equation
Why you should not start with Facebook Ads first and where you should start instead
What you should test tweak within your first ads

The Real Sacrifices of Growing a Seven-Figure Business Jul 30, 2019

Stacia Guzzo's mother's breast cancer diagnoses got her into researching the possible causes. The discovery of aluminum's possible link to cancer motivated Stacia to make her own natural beauty products.

Stacia found her niche with aluminum-free deodorant and started SmartyPits. From a hobby beekeeper who made lip balms, Stacia honed in on her specialty and scaled her business to seven-figures.

In this episode of Shopify Masters, you'll hear from Stacia Guzzo of SmartPits on how she found her niche and the decisions she had to make to scale her business.

For more information on Stacia Guzzo, SmartyPits, and show notes: https://www.shopify.com/blog/smartypits-scale

Tune in to learn

What is story-based marketing and why it’s so effective
How to identify whether an idea is great or awful
How do you know if you’ve gone niche enough

The Simple Business Model Used to Build a $2.4 Million Business Jul 23, 2019

Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand.

Built on a cheeky pun, Sheets & Giggles grew from a simple business model of offering sustainable and comfortable bedding directly to consumers into a brand that's projecting $2.4 million in sales this year.

In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets & Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets.

For more information on Colin Macintosh, Sheets & Giggles, and show notes: https://www.shopify.com/blog/sheets-and-giggles-business-model

Tune in to learn

The business model you should follow to improve your chances of success
How they created an 11,000 subscriber email list before launching
Why a completely unrelated Reddit post drives them traffic and sales

How a Blog Became a Physical Store in Two Years Jul 16, 2019

Nat Elison decided to test out his content marketing skills from running his own marketing agency by launching his own blog.
As a longtime tea lover, Nat started Cup & Leaf to blog about all things tea. He publishes on a consistent schedule, reworks content to rank higher on search, and curates products for the online store.
Since the launch of Cup & Leaf in early 2018, the website now sees 250,000 monthly visitors and brings in $5000 in monthly revenue.
For more information on Nat Elison, Cup and Leaf, and show notes: https://www.shopify.com/blog/cup-and-leaf-blog
Tune in to learn

When you should actually spend time on content marketing and SEO
The content plan they used to grow to 250,000 monthly visitors
How they drive sales from blog to physical store

How a Domain Created Credibility Jul 09, 2019

Shopping for some pricy speakers got Andrew Lissimore looking into buying them directly from the manufacturer. After scoring a pricing sheet, Andrew realized there's a healthy margin and an opportunity to sell online.

When his first sale came in a few weeks later, Andrew knew he was onto something.

To learn more about Headphones.com and shownotes: https://www.shopify.com/blog/headphones-domain
Tune in to learn:

Why you don’t need to see the entire path towards your goals to get started
How they created a forum and use it to increase traffic and sales
How they were able to get a million dollar domain like Headphones.com without paying a million dollars

How A $15 Million Company Was Built On Personal Messages Jul 02, 2019

While most people enjoy a few rounds of golf on the weekend, Tyler Sullivan became obsessed with the game and wanted to achieve the longest drive.

Along the way, Tyler got custom clubs and drivers made that ended breaking so he started to make his own. Realizing that others might face the same frustration, Tyler started BombTech Golf and began selling the clubs and divers he made.

For more information on BombTech Golf, Tyler, and shownotes: https://www.shopify.com/blog/bombtech-golf-personal-messages

Tune in to learn

How to get your customers to converse with you over email
How to hire the best Facebook ad experts
How to create an irresistible offer when customers visit your page

How To Create a Need and Justify Your Use Case Jun 25, 2019

Being the dog owner of a Saint Bernard named Harley, Tyson Walters was constantly on cleaning duty and barely kept up with Harley's shedding.
Realizing that he's not alone, Tyson came up with the idea of Shed Defender and started prototyping breathable onesies for dogs to reduce shedding cleanups.
After going viral, testing out infomercials, and being on Shark Tank, Tyson shares the lessons learned along the way.

To learn more about Tyson, Shred Defender, and the show notes: https://www.shopify.com/blog/shed-defender-use-case

Tune in to learn

How to educate your customers so they’re confident to make a purchase
What happened when The Shred Defender got featured on a viral website like The Dodo
The results from doing an As Seen On TV commercial

Why Pivoting Your Business is Vital Jun 18, 2019

Dylan Jacob grew up running his own businesses and knew early on when to change course and adapt.

Ever since high school Dylan grew a small phone repairs business into a parts manufacturing company and later founded a company that offered the largest color selection of tiles in the United States.

Despite reaching financial success, Dylan always viewed these ventures as "buffer businesses" and only found his true calling when he dove deep into solving the common problem of how to keep drinks cold.
To learn more about Dylan, BrüMate, and the show notes: https://www.shopify.com/blog/brumate-pivot
Tune in to learn

Do you really need to fly to China to meet with manufacturers
Why Facebook might drive low-quality leads and how to improve the quality of your leads
When to pivot your business and what happens when you do

Why Building a Community Prevents Subscription Cancellations Jun 11, 2019

Adrian Wood went from making music on his laptop to producing for the likes of 50 Cent, Snoop Dogg, and Eminem.

Beyond catchy composition and rhythm with a hook, he discovered that there were many hopeful producers who lack access to digital assets like drum kits or synth loops to create the songs they had in their minds. Ever since joining Modern Producers as the CEO in 2013, Adrian is on a mission to deliver these digital assets to up-and-coming producers and has built a loyal community of monthly subscribers and outsourced almost all of the content production.
Click here for more information on Modern Producers and show notes: https://www.shopify.com/blog/modern-producers-subscription
In this episode of Shopify Masters, you'll learn from Adrian of Modern Producers on how he built a sustainable business selling digital products through a subscription model.

A Lesson in Project Management for Entrepreneurs Jun 04, 2019

JP Brousseau dropped and broke his fair share of phones. Sick of replacements and repairs, he started Phone Loops and designed finger and wrist straps that give users a secure and comfortable grip on their devices.

Despite solving a common problem, having massive media coverage, and being a part of the Oscars VIP gift bags, JP credits project management as the key to Phone Loops’ success.

In today's episode of Shopify Masters, you’ll hear from JP and COO of Phone Loops, Alex Gingras on how one project management tool helped them to reach millions of sales.

Tune in to learn

How they appeared on national TV programs, received media coverage, and got to be apart of the Oscars VIP gift bags
What questions your Facebook ads consultant should be asking you
How to scale a 2,000 influencer marketing program

Show Notes: https://www.shopify.com/blog/phone-loops-product-management

Fame Didn't Do Any Favors For This NFL Player Turned Entrepreneur May 28, 2019

With more and more celebrities and athletes starting successful businesses, it seems like being already-famous can be quite the headstart. But that doesn't get you out of all the things that can make succeeding in business hard.

Chris Gronkowski is a former NFL player who learned the hard way that having a sizeable following is no substitute for a product that truly serves the market.

In today's episode of Shopify Masters, you’ll hear about the humbling moment when he realized that simply pushing his product wasn't going to be enough, and how he built his ecommerce business from scratch to do $3 million in sales.

Ice Shaker is the ultimate cup used for every aspect of a healthy lifestyle.

Brand new product, you’re on top of the world. But people out there who have never heard of it before aren’t just going to jump on the bandwagon because you think it’s cool, just because they follow you. You really have to build some kind of proof of concept, some reviews, and really start building a brand.

Tune in to also learn:

Why you should read product reviews when designing a new product
How to address people that say they can get the same product for free
How to change your ads if your buyers are different than the end user

Show notes: www.shopify.com/blog/ice-shaker-fame

The Corporate Gifting Strategy That Unlocked Their B2B Revenue May 21, 2019

There are many ways to tap into B2B sales as a B2C brand, depending on your products. Corporate gifts are one entry point.

In today's episode of Shopify Masters, you’ll learn from a trio of entrepreneurs who bootstrapped their way to a $9 million business thanks in large part to their corporate gifting strategy.

Chelsea Moore, Jenni Olivero, and Sabena Suri are the co-founders of BOXFOX: pre-curated gift boxes for every milestone, with the option to build a 100% custom gift using their BUILD A BOXFOX platform.

Show Notes: www.shopify.com/blog/boxfox-corporate-gifting

Growing from 7 FIgures to 8 FIgures And The New Problems You Face May 14, 2019

When you first launch, you're faced with one set of problems—polishing your site, making sales, and becoming profitable. As you scale, those problems change with every new level of growth you achieve.

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who recently grew their business from 7 figures to 8 figures about the new problems they encountered, from hiring the right people to fixing a toxic company culture.

Show Notes: http://www.shopify.com/blog/moonglow-scaling-problems

How This Company Stays Profitable While Giving Away Cars May 07, 2019

Giveaways are a common marketing tactic in ecommerce, often taking the form of a free product or a gift card. But some go even bigger with their prizes.

In this episode of Shopify Masters, you'll learn from Justin Burnash, founder of Prime Driven, about how they give away entire cars (you read that right) while still making a profit.

Justin Burnash is the founder of Prime Driven: a 7-figure business and one stop shop for Toyota car parts.

Show Notes: www.shopify.com/blog/prime-driven-car-giveaway

Achieving a 4.5% Mobile Conversion Rate Apr 30, 2019

One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes the growing importance of mobile-first conversion rate optimization.

In this episode of Shopify Masters, you’ll hear from Michael Levy, CMO of Pete & Pedro, about how they created a mobile website with a 4.5% conversion rate.

Pete & Pedro is a company that sells premium grooming products to help men become more confident and look their best.

Transcript: http://www.shopify.com/blog/pete-pedro-mobile-cro

Tripling Revenue on a 30-Year-Old Mattress Company Apr 23, 2019

In this episode of Shopify Masters, you'll learn from an entrepreneur who bought a 30-year old company and tripled its revenue

Soaring Heart handcrafts exquisite organic mattresses and bedding from only the finest materials.

Show notes: http://www.shopify.com/blog/soaring-heart-differentiation

Focus Is the Key for New Entrepreneurs (In More Ways Than One) Apr 16, 2019

Every entrepreneur at some point learns the true meaning of "focus" and how it applies to so much more than just time management.

In this episode of Shopify Masters, you’ll learn from one founder who built a million dollar jean company by shifting from a broad focus to a narrow one with his life, his product, his marketing, and more.

Leo Tropeano is the founder of Mugsy Jeans: stylish jeans for men that are as comfortable as sweatpants.

Show notes: https://www.shopify.com/blog/mugsy-focus

What It Takes to Get a Million Views on YouTube Apr 09, 2019

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who regularly produce YouTube videos that drive millions of views.

Patrick Adair Designs creates rings made of materials like carbon fiber, titanium, and other rare materials.

Tune in to learn

How to get your first sales by running Instagram auctions
Why content needs to change when you’re building an audience versus creating customers
Their exact strategy to creating and promoting a YouTube video to a million views

Show notes: https://www.shopify.com/blog/patrick-adair-million-views

Building a $5 Million Business By Speaking to Sneakerheads with Content Apr 02, 2019

Sometimes faith in the product is enough for a struggling entrepreneur with no experience to eventually grow into the owner of a successful business.

In this episode of Shopify Masters, you’ll hear from one of these entrepreneurs who built a $5 million shoecare business by tapping into the content and influencers that sneakerheads care about.

Stephen Grear is the founder of Reshoevn8r: premium shoe care products for stylish individuals who like to wear their shoes with confidence.

Tune in to learn

How to find an Instagram influencer to be your brand ambassador
How to re-use your content on different platforms
How a brand can create their own YouTube channel

Show Notes: www.shopify.com/blog/reshoevn8r-content-marketing

The Pillar Approach: Turning a Twitch Show Into Months of Content Mar 26, 2019

In this episode of Shopify masters, you'll learn from entrepreneurs that focus on creating pillar content that they then use to generate endless content for each social media platform.

Maxx Burman and Banks Boutte are the founders of Kitbash 3D. Kitbash3D designs premium 3d model kits with everything you need to create immersive digital environments.

Tune in to learn

What is pillar content and how it can allow you to create content specific for each social media platform
How to put on an online festival for your business
How focusing on B2B customers can improve your product for all types of customers

Show Notes: http://www.shopify.com/blog/kitbash3d-pillar-content

Selling Courses and a Membership Program on Shopify Mar 19, 2019

In this episode, you’ll learn from a hobbyist turned business owner on how to find your niche and how to create & market a course through Shopify.

Danielle Spurge is the founder of The Merriweather Council. Danielle helps entrepreneurial makers leverage their talents to create sustainable craft-based businesses.

Tune in to learn

Why niching down will actually build your business
How to transition from being a hobbyist to a business owner and how much time you need
How to create and market a course, even if you don’t think you’re an expert

Show Notes: www.shopify.com/blog/merriweather-memberships-courses

Controversy, Haters, and Trolls: Dealing With Negativity Online Mar 12, 2019

In this episode, you'll learn from an entrepreneur on how to gracefully handle haters and trolls.

Lindsay Rubin is the founder of V-dog. V-dog creates healthy, vegan food and treats for dogs.

Tune in to learn

How to make sure customers know your core values
How to handle disagreements with trolls on social media
How to create blog posts that customers actually want

**Show Notes:**www.shopify.com/blog/v-dog-controversy-trolls

Being Unique Vs Being Too Unique Mar 05, 2019

Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your customer's attention but loses their confidence as a buyer.

In this episode of Shopify Masters, we talk about why it's important to create products that are unique but recognizable to new customers.

Our guest is Mark Graham who heads up engineering at Grilla Grills: the best wood pellet, smoker, and ceramic grills to meet your needs.

Tune in to learn

The power of a unique looking product
Why you want to create a video comparing all of your products
-When you should focus on releasing new products versus improving existing products

Show Notes: http://www.shopify.com/blog/grilla-grills-uniqueness

The Secret to Partnering with A-List Celebrities Like Drake Feb 26, 2019

In this episode, you'll learn from an entrepreneur who built a million dollar business by getting celebrities like Drake to partner with him.

Sean Kelly is the founder of Jersey Champs. Jersey Champ is your one-stop shop for one of a kind jerseys that make you stand out from the crowd.

Tune in to learn

How to grow your Instagram to your first 10,000 followers
What makes celebrities like Drake and 2Chainz want to work with you
What will getting an Instagram verified badge do for your business

Show Notes: http://www.shopify.com/blog/jersey-champ-celebrities

The "100 T-Shirts" Approach to Product Validation Feb 19, 2019

In this episode, you'll learn from an entrepreneur who tested her business idea by selling 100 t-shirts before launching their own website

Mallory Rowan is the founder of LVD FItness. LVD is a lifestyle apparel company that provides one month of clean water for every item sold.

Tune in to learn

How they sold 100 shirts before launching their store
How to build a community that engages with each other
Why the type of content matters depending on which social media platform you’re using

Show Notes: http://www.shopify.com/blogs/blog/lvd-vip-list

Partnering With Influencers While They're Still Small Feb 12, 2019

In today's episode of Shopify Masters, you'll learn from two sisters who leveraged micro influencers to boost their brand. Liza and Lana Mushamel are the founders of Twinkled T: a brand that sells a range of unique nail products designed to bring the nail salon directly into your home.

Tune in to learn

How to encourage customers to share their photos
How to use YouTube to drive traffic to your store
How to uncover Instagram influencers before they get huge

Show Notes: http://www.shopify.com/blogs/blog/twinkled-t-micro-influencers

When Facebook and Google Ads Are Off the Table Feb 05, 2019

In this episode, you'll learn from an entrepreneur who grew their business by finding influencers in Facebook groups

Saadiq Daya is the founder of VagoGo Vapes. VanGo Vapes creates Liquid for Inhalable-Flavor Connoisseurs

Tune in to learn

What to do when you cannot advertise your product on Facebook or Google
How to use Reddit & Facebook groups for influencer marketing
How to approach your business when the industry transforms from a sub-culture to mainstream

Show Notes: http://www.shopify.com/blogs/blog/vango-vapes-marketing

Why You Need to Get on the Phone When Selling a High-Ticket Product Jan 28, 2019

In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on selling her customers on a transformation and why the phone is one of her most important channels.

Misha Tenenbaum is the CEO of EditStock provides unedited film projects for students to practice video editing.

Tune in to learn:

How to find your first 100 customers and what you what you should try to learn from them
Why you need to sell your customer’s transformation instead of your product
Why it’s so important to get on the phone with customers especially when you have a higher ticket product

Show Notes: http://www.shopify.com/blogs/blog/edit-stock-cold-phone-call

Getting the Perfect YouTube Product Review Jan 21, 2019

YouTube is arguably one of the top destinations for editorial (i.e. not sponsored) product reviews. Having your products covered by the right reviewer, especially if you're confident in what you're selling, can be a huge win for your business.

On today's episode of Shopify Masters, we talk about how one company leverages reviewers in the tech and gaming space to bring their products to customers who are ready to buy.

Joe Lieberman is our guest and the Director of Marketing for Antlion Audio: a company that manufactures the world’s leading attachment mic, turning any pair of headphones into a gaming headset.

Show Notes: https://bit.ly/2W5zE23

Using Free Digital Products to Grow Your Business Jan 14, 2019

At its core, effective content marketing isn't merely about churning out blog posts, YouTube videos, or podcasts—it's about creating value independent of your products or services and giving it away to your ideal customers.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who did just that with free printables, growing an email list of over of 200,000 parents and teachers. It's the strategy they first used when they start and still use today.

Alexandra Eidens is our guest today and the founder of Big Life Journal: the world’s first growth mindset journals for kids, tweens, and teens.

Tune in to learn:

How to find freelancers to build your lead magnets
How to build a
200,000 person email list using free printables
How to run a 60,000 member Facebook group without losing control

Show Notes: http://www.shopify.com/blogs/blog/big-life-journal-printables

Turning Your Customers Into Your Influencers Jan 07, 2019

With all the buzz about influencer marketing, it's easy to forget that many of your customers have their own online presence and a network they can influence.

On today's episode of Shopify Masters, we invite an entrepreneur to share how she grew her business by creating a micro-ambassador program for her brand, effectively turning her customers into her influencers.

Cindy Collins is the founder of Euphoric Herbals: maker of herbal products, specializing in pregnancy and postpartum, for women and their families.

Tune in to learn:

How to identify which business to focus on when you’ve started multiple businesses
How to think bigger as an ecommerce entrepreneur
What is a micro ambassador program and how to identify worthy ambassadors

Show Notes: http://www.shopify.com/blogs/blog/euphoric-herbals-micro-ambassadors

Growing an Email List of 20,000 (Without a Product to Sell) Dec 10, 2018

In this episode, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list.

Will Africano is the co-founder of GNARBOX: a company that develops products and solutions to revolutionize the multimedia management experience.

Through that email list, we started messaging and surveying and bringing all of those people into the product development experience.

Tune in to learn

How to find the right co-founder for your startup
How to build a highly engaged 20,000 person pre-launch email list
What angel investors care about versus venture capitalists

Show Notes: http://www.shopify.com/blogs/blog/gnarbox-list-building

Extreme Business Makeover: Overhauling a Decade-Old Brand Dec 03, 2018

Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation.
A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right.

Detour Coffee Roasters is one of the top coffee roasters in Canada and is on a mission to make sure no one has to drink a bad cup of coffee again.

Tune in to learn:

The process that goes into buying an existing brand
How to overhaul your brand safely
How to create a website that serves new customers,
returning customers and B2B customers all at the same time

Show Notes: http://www.shopify.com/blogs/blog/detour-coffee-rebrand

Customer Onboarding: The Key to Repeat Customers Nov 26, 2018

It generally costs a lot less money and time to sell to existing customers than it does to acquire new ones. That's why marketing shouldn't stop when a customer makes a purchase—not when you can onboard them to help them realize the full value of your products.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes the most important activity you can do to generate repeat business is to onboard new customers after they purchase.

Patrick Coddou is the founder of Supply: an independent online retailer of premium grooming gear for guys that demand the best.

Tune in to learn

How your approach to business transforms when you are able to work on it full-time
How to onboard new customers with emails so they can get the most value out of your product
How to catch viewers' attention in the first 5 seconds of a YouTube video so they don’t skip your ad

Show Notes: http://www.shopify.com/blogs/blog/supply-customer-onboarding

Lessons in Scaling Nov 19, 2018

Growing a seven-figure business in your first year means scaling fast just to keep up. But it's sometimes the things that don't scale that get you there.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who built an 8-figure business by focusing on product-market fit above all else.

Paul Hedrick is the founder of Tecovas: makers of beautiful, top-quality western boots & accessories by hand and sells them directly at honest prices.

Here are the lessons he learned as he scaled the size of his team and his advertising spend.

Tune in to learn

How this brand reached 7-figures in their first year by doing things that did not scale
How to do market research by talking to sales associates at retail stores
How your average order value affects your advertising strategy

Show Notes: https://bit.ly/2DoxFyQ

Selling to Businesses by Partnering With Their "Stack" Nov 12, 2018

In today's episode of Shopify Masters, you’ll learn how one company transitioned from selling directly to consumers to selling mostly to businesses through partnerships.

Alon Tamir is the founder and CEO of Studio Proper: maker of beautiful hardware accessories that enable great Apple technology experiences for individuals and businesses alike.

Tune in to learn

What is an industrial designer and how much does it cost to work with
one
How you can get burned from a partnership
How to transition your site to attract more B2B customers

Show Notes: http://www.shopify.com/blogs/blog/proper-b2c-to-b2b

Why Product-Market Fit Should Start with the Market First Nov 05, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who relentlessly studies his market to remove features from his products and achieve a better product-market fit.

Tune in to learn

A unique way to get an appointment with a retail buyer
How to mold your product to improve your product-market fit
How to keep the momentum going after a successful crowdfunding
campaign

Show Notes: http://www.shopify.com/blogs/blog/paper-wallet-product-market-fit

Turning Old VHS Tapes into a $20 Million a Year Business Oct 29, 2018

The memories you make are priceless. Unless you create a service to help people immortalize them, like our guest on this episode of Shopify Masters.

Nick Macco is the founder of Legacybox: a service that helps people organize, preserve, and enjoy the most important recorded moments by digitizing aging analog tapes, film, and pictures.

Find out how he used small frequent failures to bootstrap his company into a $20 million per year business.

Tune in to learn

Why talking to customers gives you important insight faster than
looking at analytics reports
The lesson they learned from losing 80% of their company savings on
one ad
Why revenue should not always be the most important organizational
goal

Show Notes: http://www.shopify.com/blogs/blog/legacy-box-bootstrapping

An Unfair Advantage Oct 22, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who launched a business with one of the biggest men’s lifestyle influencers on YouTube.

Show Notes: http://www.shopify.com/blogs/blog/tiege-hanley-influencer-cofounder

How to Choose Your Marketing Channels Oct 15, 2018

On this episode of Shopify Masters, you'll learn from two growth hackers about how to go about prioritizing your marketing channels by asking the right questions about your context.

Show Notes: http://www.shopify.com/blogs/blog/kettle-and-fire-choosing-channels

The $50k Email List With an Over 5x Return Oct 08, 2018

In this episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented the air purifier.

Show Notes: http://www.shopify.com/blogs/blog/molekule-prelaunch-email-list

Lifting Conversion Rates by Bundling Products Oct 01, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on solving one major problem per product and then selling them in bundles.
MagMod designs sleek, portable, and durable flash modifiers for amateur and professional photographers.

Show Notes: http://www.shopify.com/blogs/blog/mag-mod-bundles

Common Dropshipping Mistakes Sep 18, 2018

In this episode of Shopify Masters, you’ll learn from a serial dropshipper about the mistakes that he made, and that many new dropshippers make, and why he thinks Facebook ads aren't the best place to start your marketing.

Show Notes: http://www.shopify.com/blog/sunyez-dropshipping-mistakes

The Potential Upside (And Pitfalls) of Translating Your Facebook Ads Sep 10, 2018

In this episode of Shopify Masters, you’ll learn from a marketer who broke through stagnating revenue growth by translating his ads into different languages.

Show Notes: http://www.shopify.com/blogs/blog/keysmart-translating-ads

Thinking Outside of Your Industry for Unique Product Ideas Sep 03, 2018

In this episode of Shopify Masters, you’ll learn from Raivis Vaitekuns, an entrepreneur in Latvia who found inspiration outside of the specialty coffee industry that he'd been in for six years, to produce a chocolate bar instead.

Show Notes: http://www.shopify.com/blogs/blog/coffee-pixels-product-inspiration

What the NBA, NFL, and Disney Look for in Product Licensing Deals Aug 27, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who has built multiple businesses selling licensed products.

Show Notes: http://www.shopify.com/blogs/blog/uncanncy-brands-licensing

Saving Time and Money by 3D Printing Your Prototypes Aug 20, 2018

In this episode of Shopify Masters, you’ll hear from Chris Little, an entrepreneur who reduced his cost and time to market by 3D printing his prototypes before approaching manufacturers.

Show Notes: http://www.shopify.com/blogs/blog/wintersmiths-prototypes

Why Low-Budget Videos Beat TV-Quality Ads on Facebook Aug 13, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who discovered that the more organic and amateur his ads looked, the better they performed.

Show Notes: http://www.shopify.com/blogs/blog/kitty-poo-club

Going Facebook Live with New Product Releases Aug 06, 2018

In this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Facebook Live videos— even going so far as to crowdsource product names and perform product releases live.

Show Notes: http://www.shopify.com/blogs/blog/spirit-hoods-facebook-live

A Quiz-Powered Approach to Email Marketing Jul 30, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email list.

Show Notes: http://www.shopify.com/blogs/blog/primally-pure-quizzes

When Upselling Can Actually Hurt Your Sales Jul 23, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes that not every business should try upselling and, when you do, there’s a right time to offer the upsell to customers.

Show Notes: http://www.shopify.com/blogs/blog/liv-watches-upselling

Designing a Subscription Box That's Worth Unboxing Every Month Jul 16, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who started his own monthly subscription box to introduce an entire culture to his customers.

Show Notes: http://www.shopify.com/blogs/blog/bokksu-subscription-box

How to Sell Guitars by Running Them Over with a Prius Jul 07, 2018

In this episode of Shopify Masters, you'll hear from Adam Klosowiak, the founder of KLOS Guitars: cool, durable, comfortable, portable carbon fiber guitars and ukuleles.

Find out how they used outlandish durability test videos to get millions of views on Facebook, including going golfing and canoeing with their guitars.

Show Notes: http://www.shopify.com/blogs/blog/klos-durability-test-videos

What Happens When a Former Tesla Employee Decides to Solve Bad Hangovers? Jun 30, 2018

In this episode of Shopify Masters, you’ll learn how an ex-Tesla employee discovered a business idea during a trip to South Korea, quickly launched and then went back to redesign the brand.

Show Notes: http://www.shopify.com/blogs/blog/morning-recovery-drink-branding

Crafting a Stronger Marketing Message by Focusing on Fewer Features Jun 23, 2018

Jean Wu is the founder of que Bottle: water bottle designed to be the best-looking collapsible water bottles that are both functional and fashionable.

In this episode of Shopify Masters, you'll learn about the copywriting process she uses to create an emotional connection with customers.

Show Notes: http://www.shopify.com/blogs/blog/que-bottle-focus-your-messaging

Rapid Prototyping: Using 3D Printing to Shorten Your Product Development Time Jun 17, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur that used 3D printing to create prototypes of their products before approaching manufacturers, an approach that greatly sped up their testing and iterating times with their manufacturer.

Show Notes: http://www.shopify.com/blogs/blog/bulat-kitchen-3d-printing

Which YouTube Influencers Will Actually Make You Money (And Which Ones Won't) Jun 09, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who have real influence over what people buy and working with them.

Show Notes: http://www.shopify.com/blogs/blog/chassis-youtube-influencers

Why (And How) You Should Test Before You Invest in a T-Shirt Design Jun 03, 2018

In this episode of Shopify Masters, you’ll hear the lessons learned by an entrepreneur who built a 6-figure print-on-demand apparel business.

Ryan McCarthy is the founder of Sugoi Shirts: a store that designs & sells streetwear inspired by Japanese pop culture and anime.

Show Notes: http://www.shopify.com/blogs/blog/sugoi-shirts-testing-process

From Diaper Money to Debt-Free: How This Designer Grew His Own Passive Income May 27, 2018

In this episode of Shopify Masters, you’ll learn from Dustin Lee, a designer who pivoted from a freelance business to create passive income through digital products.
RetroSupply sells digital assets for graphic designers and illustrators inspired by history.

Show Notes: http://www.shopify.com/blogs/blog/retro-supply-passive-income

The Benefits of Bundling: How This Business Does 7-Figures a Month Selling Product Kits May 20, 2018

In this episode of Shopify Masters, you’ll learn from entrepreneurs who created "kits" from their existing products to build a business that now does 7 figures a month.

Show Notes: http://www.shopify.com/blogs/blog/stealth-angel-product-kits

A Proven Process for Outsourcing Content as Part of Your SEO Strategy May 13, 2018

In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that brings customers to his store from search engines.

Show Notes: http://bit.ly/2rCAAgt

Why This CEO Still Spends Hours Every Day Doing Customer Support May 06, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who has grown his company but still does his own customer service, and why he thinks the key to staying successful in his market is to continue to answer every email himself.

Show Notes: http://www.shopify.com/blogs/blog/ergo-dox-customer-service

Pulling off a $10k Instagram Launch (Without Any Automation or Ad Spend) Apr 29, 2018

On this episode of Shopify Masters, find out how The Content Planner grew a 4-figure Instagram following just large enough for a successful 5-figure launch without spending any money on ads or relying on social media automation.

Show Notes: http://www.shopify.com/blogs/blog/content-planner-instagram-launch

Crowdfunding on Multiple Platforms: Why You Don't Have to Choose Just One Apr 22, 2018

Crowdfunding lowers the barrier to entry for budding entrepreneurs by solving the problem of startup capital.

With Kickstarter being the leading platform, however, have you ever wondered what else is out there?

On this episode of Shopify Masters, you’ll learn from two entrepreneurs who successfully launched the same product on Kickstarter, then Indiegogo, then other crowdfunding sites, to gain international exposure and maximize their efforts.

Jay Neyer and Ross Oltorik are the founders of BodyBoss: the world’s first home gym you can take anywhere.

Show Notes: http://www.shopify.com/blogs/blog/bodyboss-crowdfunding-multiple-platforms

The Advantages of Embracing the Small in Small Business Apr 15, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who redesigned the entire biblical library for a modern reading experience about how he found success as a small operation.

Show Notes: http://www.shopify.com/blogs/blog/bibliotheca-embracing-small-scale

Using Customer Profiles as a Filter for Making Better Business Decisions Apr 08, 2018

From the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most valuable filter as an entrepreneur: your understanding of your customers.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who used customer profiles to make every decision that helped her find and tap into a new market within an established industry.

Gloria Hwang is the founder of Thousand. Thousand is on a mission to rebrand the bike helmet, to help save lives, and reconnect people to their cities, by making a bike helmet you actually want to wear.

Show Notes: http://www.shopify.com/blogs/blog/thousand-customer-profiles

The Facebook Live Strategy That Helps This Inventor Market to New Moms Apr 01, 2018

On this episode of Shopify Masters, you'll hear from an entrepreneur who went from being a registered nurse with no business experience to the founder of a $1.4M business that was featured Shark Tank in the span of 2 years.

Show Notes: http://bit.ly/2pUP0rv

The Case for Selling Your Product Before You Launch a Crowdfunding Campaign Mar 27, 2018

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who started selling a minimum viable version of their product to inform their Kickstarter campaign and ride the wave of their crowdfunding success.

Selling to Generation Z: Why This Company Launched a Sister Brand Mar 20, 2018

In this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve their emerging customer base: teenagers.

Show Notes: http://www.shopify.com/blogs/blog/knixteen-selling-to-generation-z

60 and Over: How This Entrepreneur Markets His Products to an Older Demographic Mar 13, 2018

In this episode of Shopify Masters, you’ll hear from an entrepreneur who created his own balm and how he marketed it to a segment of 60-and-over customers by focusing on educating them about the ingredients that go into his product.

Show Notes: http://www.shopify.com/blogs/blog/selling-to-an-older-demographic

Creating a Mission-Based Manufacturing Process That Gives Jobs to Military Spouses Mar 06, 2018

In this episode of Shopify Masters, you’ll learn from two military spouses who became entrepreneurs to create a network of independent manufacturers to produce their products and to provide jobs for others like them.

Show Notes: http://www.shopify.com/blogs/blog/military-spouses-manufacturing-process

The Unintended Value Proposition That Sold Over 35 Million PopSockets Feb 27, 2018

In this episode of Shopify Masters, you’ll hear from David Barnett, the inventor and founder of the wildly popular PopSocket: a unique smartphone accessory that provides a kickstand, earbud management, and ergonomic grip for your texting, calling, and gaming convenience.

Show Notes: http://bit.ly/2C9nXAF

Non-Qualified Stock Options, Firing Fast, and the Art of Early Hiring Feb 20, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells a product that’s heavy to ship, with long sales cycles and a high price point.

Show Notes: http://www.shopify.com/blogs/blog/prx-performance-hiring-early

What It Takes to Win the Coveted Amazon Buy Box Feb 13, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who reveals his method for doing product research and launching on Amazon to win the buy box.

Show Notes: http://www.shopify.com/blogs/blog/aviox-amazon-buy-box

Surviving in an Industry Where 6 Weeks Is the Equivalent of 6 Months Feb 06, 2018

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a systematized business where they can adapt quickly to a fast-growing vaping industry.

Show notes:
http://www.shopify.com/blogs/blog/surviving-in-the-vaping-industry

Working With the Same Manufacturers Behind Many Luxury Brands Jan 30, 2018

On this episode of Shopify Masters, you’ll learn how one entrepreneur is able to work with the top manufacturers that the luxury brands in his space also work with.

How This Social Enterprise Turns Its Customers Into Business Partners Jan 23, 2018

On this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a business where their customers help them source raw materials for their products, becoming their business partners in the process.

More Than a Store: Why (And How) This Founder Built a Lifestyle Platform Instead Jan 16, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who went beyond building a store and instead decided to create a platform to become the central hub for the Electronic Dance Music scene.

The Business Benefits of Telling Stories That Aren't About You Jan 09, 2018

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who market their store by not only talking about their products, but by sharing stories about their customers and vendors.

From DIY to a Million Dollars: How Alien Outfitters Scaled By Curating Products Jan 02, 2018

In this episode of Shopify Masters, you’ll learn from an entrepreneur who went from selling homemade products to scaling her business by becoming a reseller.

The Not-So-Magic Trick These Magicians Use to Launch a New Product Every Month Dec 12, 2017

In this episode of Shopify Masters, you’ll learn from two sleight-of-hand magicians who collaborate with artists to create new playing card products every single month.

Check out the show notes at: http://bit.ly/2BdVSqG

The Art (and Science) of Facebook Video Ads That Work Dec 05, 2017

In this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads and trailers for his digital products.

How This $3K a Day T-Shirt Store Is Preparing for the Holiday Season Nov 28, 2017

In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells $3,000 worth of t-shirts every day and how he’s preparing for the busy holiday shopping season.

How to Market a Product Your Customers (Probably) Won't Show Off in Public Nov 21, 2017

In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells underwear by targeting gift givers.

The Best Way to Convince Customers to Buy an Expensive Product Nov 14, 2017

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who believe you should win your customers’ trust with lower cost products before they feel confident to buy your more expensive products.

Everything Under One Roof: Creating a "Full-Stack" Product Design Company Nov 07, 2017

In this episode of Shopify Masters, you’ll learn from two entrepreneurs that built a company with their design, manufacturing and marketing all done in-house.

You Don't Need to Choose Between Making a Living and Making a Difference Oct 31, 2017

In this episode of Shopify Masters, you’ll hear from Jess Ekstrom, who started Headbands of Hope when she was in college, and now offers a wide range of beautiful headbands and hair accessories for all ages.

Before You Take a Trip to China to Find a Manufacturer... Oct 24, 2017

What You Need to Know About Patenting Your Product Idea Oct 17, 2017

In this episode of Shopify Masters, you’ll learn from a Shark Tank entrepreneur that came up with, prototyped and patented a product all under the radar.

Out-Innovating Billion Dollar Companies on a Shoestring Budget Oct 10, 2017

In this episode of Shopify Masters, you’ll learn how an entrepreneur found the advantages that let him compete against billion dollar companies.

From Dancers to Body Builders: How This Brand Pivoted Without Changing Its Product Oct 03, 2017

In this episode of Shopify Masters, you’ll learn from an entrepreneur that evolved his store as he noticed other demographics latching onto his products and brand. And how he gracefully managed to change his marketing to pivot towards targeting new demographics.

Don’t Say What You’re Making, Say Why You’re Making It Sep 26, 2017

In this episode you’ll learn from two entrepreneurs that rapidly prototyped their product and designed and re-designed it from the help of their community.

Don’t Waste Time On Business Cards (And Other Execution Tips) Sep 19, 2017

In this episode of Shopify Masters, you’ll learn from Dan Demsky, an entrepreneur who knows how to execute. He’s launched 4 businesses in the last 10 years and teaches us how to go beyond the ideation phase and get in to the mode of doing.

Using Content Marketing to Become a Thought Leader In Your Industry Sep 12, 2017

On today's episode, you’ll learn how one entrepreneur used content marketing to earn the trust of her industry.

How to Find Viral Content for Your Brand's Facebook and Instagram Profiles Sep 05, 2017

On today's episode, an entrepreneur shares her step-by-step process for finding and repurposing viral content for Facebook and Instagram.

Topics we cover:

How to re-purpose viral content for your brand.
The most important metric to look for when measuring engagement.
How to hire and train someone to run your social media.

The Importance of Packaging Aug 29, 2017

On today's episode you'll hear how one entrepreneur invested heavily in her packaging's design. (And avoided making some of the most common mistakes!)

Topics we cover:

How to hire a designer to design your packaging.
How to adapt your marketing if your customer base changes.
How to get certified organic by the USDA.

How NOT to Pitch to a Shark Aug 22, 2017

On today's episode you’ll learn how a husband and wife team prepared to pitch to TV's Shark Tank.

Topics we cover:

How to perform market research at a trade show.
How to identify which advice you should take and which you should ignore.
Why you shouldn’t pretend to be bigger than you are.

Selling Digital Products: There’s More to It Than High Margins Aug 15, 2017

On today's episode, you’ll learn how a service-based business transitioned from selling digital products to launching physical ones. (And all to the same market!)

Topics we cover:

Why launch a product when you have a service based business.
The economics of running a digital product business.
The pros and cons of selling digital products versus physical products.

What You Need to Know About Managing a Food-Based Supply Chain Aug 08, 2017

On today's episode, you’ll learn how one entrepreneur wrangled multiple vendors and suppliers to run his perishable food-based supply chain on time.

Topics we cover:

How to prepare for delays in your supply chain.
Why you should encourage comments rather than likes on Facebook.
What you need to label your product as organic.

Coasting on Current Trends With Kick Push Skate Aug 01, 2017

On today's episode you'll learn how one entrepreneur capitalized on current events.

Topics we cover:

The tools to identify a profitable niche.
Why you should interview influencers.
How to use your competitor's reviews to improve your product.

How to Sell a Solution to a Problem No One Wants to Talk About Jul 25, 2017

On today's episode you’ll learn how the makers of the Squatty Potty got creative when it came to marketing their product.

Topics we cover:

How to market a taboo product.
What spending $25,000 on a Facebook video gets you.
How much of your advertising budget should be devoted to testing.

How to Hire Employees 1 through 20 (According to Mizzen+Main) Jul 18, 2017

On today's episode, you’ll learn how Mizzen+Main built a 20-person team without losing their company culture.

Topics we cover:

When to hire generalists versus when to hire specialists.
Why you should hold all-hands meetings every day.
How to make your debut by sponsoring a podcast.

How To Earn A Retailer's Trust So They Can Sell Your Product Jul 10, 2017

On today's episode, you'll learn how one entrepreneur went from selling his product door-to-door to getting an impossible offer on TV's Shark Tank.

Topics we cover:

Why you should make your first prototype yourself.
How to get retailers to to selling your product for the first time.
What makes a successful trade show.

Why One Etsy Seller Started Her Own Store (And Controlled Her Brand) Jul 04, 2017

On today's episode, an entrepreneur reveals why she went from selling on Etsy to opening up her own store.

Topics we cover:

How to attract wholesale clients through Etsy.
How to make sure your differentiators stand out.
How to hire temporary workers.

Why This Entrepreneur Launched... Without Their Flagship Product Jun 27, 2017

On today's episode, you’ll learn why Taft Clothing held off launching their flagship product to market a smaller one first.

Topics we cover:

The downside of launching a smaller product before your flagship product.
How to determine which differentiators matter to your core customers.
Product photography tips for amateur photographers.

Behind the Scenes of the Buzzfeed Channel: An Interview with Ben Kaufman Jun 20, 2017

On a special episode of Shopify Masters we sit down with Ben Kaufman, the head of BuzzFeed's Product Lab, to understand the future of commerce.

How One Entrepreneur Got Her Cakes Into a 1,000 Grocery Stores Jun 13, 2017

On today's episode, Funcakes's Kimberly Aya explains how she scaled her business by going offline.

Topics we cover:

How to grow a business without repeat customers.
How to encourage customer reviews.
How to get your product into a 1,000 grocery stores.

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Always Be Testing Jun 06, 2017

On today's episode, Kopari Beauty's Megan Bush shares why she A/B tests every aspect of her site. (And how she does it.)

Topics we cover:

How to take advantage of (and outlive) a trend.
The advantages of buying ads in traditional media.
How to test an ad by working backwards.

Why This Plant-Based Business Went After Low-Hanging Fruit May 30, 2017

In this episode you’ll learn how Veestro's Monica and Mark Klausner use data to go after low-hanging fruit customers.

Topics we cover:

How to avoid becoming a me-too company.
How 'personas' can improve your messaging and marketing.
What it means to go after low-hanging fruit.

Finding Partners to Help Grow Your Brand May 23, 2017

On today's episode, Bartaile's Amina Belouizdad shares how her company identifies brands to partner with.

Topics we cover:

How to effectively work with multiple designers at the same time.
What it means to fail early and fail cheaply.
How to partner with a similarly-sized brand.

Live from Shopify's Unite 2017 Conference May 16, 2017

On a special takeover of Shopify Masters, we unpack the major Merchant-facing product announcements made at Unite 2017, Shopify's Partner & Developer Conference. (Oh, and don't worry. Felix will return in a week!)

Topics we cover:

Shopify's new Chip & Swipe Card Reader.
Shopify Pay.
The remarkable story of one of our Shopify Partners.

How One Entrepreneur Grew Their Sales 8X Through Personable Facebook Ads May 02, 2017

On today's episode, we learn how to move away from canned Facebook ads and towards more intimate and personable ads that resonate with your audience.

Topics we cover:

How to refine your Facebook ad copy.
Why you should use Facebook ads to tell your personal story.
How to grow your store’s subscription program.

How to License Properties From Anime and Video Game Makers Apr 25, 2017

On today's episode, Sanshee's Sarah Fetter shares how she negotiates merchandise deals with the hottest anime and video game properties.

Topics we cover:

The key terms of any licensing contract.
Why shipping terms can trip up a licensing deal.
Why and how to create key systems for your business.

How to Drive Sales By Partnering With Existing Communities Apr 18, 2017

On today's episode, you’ll learn why QALO's KC and Taylor Holiday joined several tight-knit communities to promote their products.

Topics we cover:

What it means to take a 'palms down approach.'
Seeking affiliate partnerships with communities instead of individuals.
Why you absolutely must over index on customer service when you're launching the dreaded MVP.

How to Bounce Back When Your Kickstarter Campaign Fails Apr 11, 2017

On today's episode, we learn how Sideclick's Jenn & Brett Epstein relaunched their business after their Kickstarter campaign failed.

Topics we cover:

What happens when you don’t reach your funding goals.
How to relaunch a Kickstarter campaign after failing the first time.
The difference between working with reviewers vs. bloggers.

Going Undercover to Understand Your Customers Apr 04, 2017

On today's episode, we speak with an entrepreneur who gathers intelligence about his customer's shopping habits by secretly shopping at their favourite stores.

Topics we cover:

How to approach a buyer at a store.
What you can learn by becoming a secret shopper.
Why you should start as small as possible when selling to big box retailers.

How to Build a Luxury Brand From Scratch Mar 28, 2017

Linjer sells minimalist goods made using the finest natural materials. On today's episode, we speak with Linjer's Roman Khan and Jennifer Chong and learn how they built a luxury brand through crowdfunding.

Topics we cover:

How to earn the respect of large luxury brand manufacturers when you’re just starting out.
How to let a quality control agency inspect your products for you.
How to test your Kickstarter campaign before launching.

Read a full transcript of the show here.

Bringing an Existing Solution to a Market That Didn't Know About It (Yet) Mar 23, 2017

oVertone keeps your fantasy hair looking bright. On today's episode, oVertone's Liora Dudar and Maegan Scarlett share how they solved a problem their customers never knew they had.

Topics we cover:

How to vet your vendors.
How to figure out whether an employee is a good fit... in 30 days.
What to do when your customers have no idea your solution even exists.

How to Speak to Your Fanbase Mar 21, 2017

UI Stencils sells tools for software developers. On today's episode you’ll learn how to speak to your fanbase to drive sales.

Topics We Cover:

What a dedicated audience can do for your brand
How to cultivate your relationship with your tribe

Why Fit Matters More Than Form or Function Mar 16, 2017

Orange Mud sells specialized hydration packs for runners. On today's episode, Orange Mud's Josh Sprague shares how he designs a product for the perfect balance of form, function, and above all else, fit.

Topics We Cover:

How to iterate your product design.
Why fit is more important than form or function.
How to manage an ambassador team.

A Viral Video Led to Over $200,000 in Sales, Here's How Mar 14, 2017

One Kid sells fun, functional outerwear for kids. On today's episode, One Kid's Eric Autard and Sabine Beysel explain how their video went viral, got 5 million views, and led to $200,000 in sales.

Topics We Cover:

How to create ads to promote a product video.
How to launch a product to customers that don’t know they need it.
How to pick your battles when negotiating with big manufacturers.

How to Streamline Years of Content Marketing Mar 09, 2017

On today's episode, Sublime Stitching's Jenny Hart shares how she streamlined her content making workflow.

Topics we cover:

How to streamline your blog content.
How to use Instagram to promote your content.
What an artist should focus on when their passion becomes their business.

Learning The Fine Art of... Flipping Mar 07, 2017

On today's episode, Empire Flippers cofounder Justin Cooke explains the nuances of flipping online businesses.

Topics we cover:

Buying a business through a third-party.
How to prepare your business for sale.
How to gauge the value of an online business.

The ROI of Hiring a Creative Agency to Build Your Brand Identity Mar 02, 2017

Maap sells premium cycling apparel designed in Melbourne, Australia. On today's episode, Maap's Oliver Cousins explains why he invested in their brand identity right from the start.

Topics we cover:

Why it’s critical to nail down your branding, early.
How to work with a creative agency to figure out your brand identity.
How to design a product that balances form and function.

How to Court VC Funding to Scale Your Business Feb 28, 2017

Dah Makan creates healthy gourmet lunches delivered straight to your office. On today's episode, Dah Makan's Jonathan Weins explains how they courted Angel and VC funding, and grew their startup to over 40 employees.

Topics we cover:

Using other entrepreneurs to reach out to investors.
Which numbers are most important to VCs.
Fundraising versus bootstrapping.

Entering TV's Shark Tank (But Not For the Reasons You Think) Feb 23, 2017

Deals! Sharks! Coozies! On today's episode, Freaker USA's Lauren Krakauskas explains why they went on ABC's Shark Tank, when a deal was the last thing on their minds.

Topics we cover:

What it's like to hire someone else to run your business.
Introducing a $1 tier to a crowdfunding campaign.
How to protect your brand my making your own... knock-offs.

Building a Bigger Business Feb 21, 2017

On a special episode of Shopify Masters, Goldie Blox's Debbie Sterling talks about winning Shopify’s 3rd Build a Business competition, and her role as a mentor in the upcoming Build a Bigger Business.

Topics we cover:

How to use networking to improve your Kickstarter campaign.
How to create easily shareable assets for influencers.
How to keep telling your story in new and exciting ways.

You Don't Have to Know it All to Make it Scale Feb 16, 2017

Kisstixx sells a lip balm that adds a little chemistry to every kiss. On today’s episode, Kisstixx's Dallas Robinson explains how he used online ads to drive traffic to... offline retail stores. Plus, we debut a new format!

Topics we cover:

What makes a product scalable.
How to successfully launch your product at a trade show.
How to spend your first 30 days when developing a new product.

The Power of Crowds Feb 14, 2017

Robo wants to make 3D printing accessible to everyone. On today's episode, Robo's Braydon Moreno shares how he uses video ads to power a $4.7 million business.

Topics we cover:

How to run surveys using social media ads.
How to use influencers to promote your crowdfunding campaign.
How to create hyper-targeted ads on Facebook.

Finesse the Pug (Through Facebook Ads) Feb 09, 2017

On today's episode, you’ll learn how The Passionate Pug's Kwaku Nornoo used Facebook to launch a six figure business.

Topics we cover:

How to measure a market's passion before you enter it.
What to do when your Facebook ad has high engagement but no sales.
Targeting tips to find passionate customers on Facebook.

A Branding Dilemma Feb 07, 2017

Worldwide Cyclery wants to redefine what it means to be a bike shop. On today’s episode you’ll learn why Worldwide lists a handful of items on their site, when they actually sit on an inventory of over 20,000 products.

Topics we cover:

Why you might need a demo program to sell an expensive product.
How to decide what to sell where, when you have multiple sales channels.
How to go from learning to execution.

When it Comes to Traffic, Less is S'More Feb 01, 2017

Typically, the more traffic you get, the better, especially when you make delicious edible cookie dough. But Edoughble is not a cookie-cutter company. On today’s episode, Edoughble's John and Rana Lustyan share how they found success by focusing on smaller traffic.

Topics we cover:

How to approach people to survey them in person.
How to figure out your branding and messaging.
How to focus on more qualified traffic.

Walk Like an Animal (Lover), Talk Like an Animal (Lover) Jan 30, 2017

DoToly makes affordable animal jewellery, gifts, and home decor. On today's episode DoToly's Cindy Chan, shares how success comes from speaking your customer’s language.

Topics we cover:

What it’s like to close down a physical store.
How to increase your chances of success when selling on a
marketplace.
How to transition from selling on a marketplace to selling on your
own store.

Paracable.com Drove 40,000 Visitors a Day Before Having Any Inventory Jan 26, 2017

On today’s episode you’ll learn from an entrepreneur that drove 40,000 visitors a day before ever having a product in inventory.

In this episode you'll learn:

How to know when you have the right timing for launching a product.
How to determine if a PR agency will be a good fit for your business.
How to turn angry customers into rabid fans.

TheFeelGoodLab.com’s Keys to Early Success on Amazon Jan 24, 2017

In this episode you’ll learn from an entrepreneur that has figured out how to generate early success on Amazon.

In this episode you'll learn:

How to successfully crowdsource a logo on 99Designs.

2. How to effectively communicate with a designer when you yourself aren’t a designer.

3. The key Amazon SEO factors for increasing your product listing’s ranking.

Why TomboyX.com Tripled Revenue When They Focused On Just One Product Line Jan 19, 2017

On this episode you’ll learn from an entrepreneur that tripled revenue when focusing on just one product line.

In this episode you'll learn:

How to determine the right mix between manufacturing versus private labeling.

2. How to determine if a manufacturer can scale with you as you grow.

3. Lessons learned from barely meeting a Kickstarter fundraising goal.

TheMemeBible.com Used Tumblr to Generate $200,000 in Sales in 3 Weeks Jan 17, 2017

On today’s episode you’ll learn from an entrepreneur that launched a product on Tumblr that resulted in $200,000 of sales in just 3 weeks.

In this episode you'll learn:

The difference between working with influencers on Tumblr versus Instagram.

2. Why you should keep your copy brief when running retargeting ads.

How to come up with content marketing ideas around your product.

How to Launch a Successful Amazon Business in 2017 with Andrew Youderian Jan 12, 2017

On today’s episode you’ll learn from a successful ecommerce entrepreneur that’s built and sold multiple ecommerce businesses and now works with hundreds of store owners.

In this episode you'll learn:

What kind of products do well on Amazon.
How to build a high converting product page on Amazon.
How to use Amazon paid ads.

Successfully Launch Into Amazon Using Shopify’s Latest Integration Jan 10, 2017

On today’s episode, you’ll hear from an internal Shopify employee on the latest Shopify integration into Amazon and how to take advantage of it.

In this episode you'll learn:

The difference between being a reseller and a brand when selling on Amazon.
How to kick off the sales machine on Amazon.
How to improve your ranking on Amazon’s product listings.

How DrainStrain.com Got Into 1200 Home Depots Jan 05, 2017

On today’s podcast you’ll learn from an entrepreneur that sold his product into 1,200 Home Depots.

In this episode you'll learn:

The criteria this entrepreneur uses to kill 100s of ideas.
What makes a product attractive to a big box buyer.
The difference between selling on Zulilly versus Amazon.

DistilUnion’s Lessons Learned from Launching Their $2 Million Business on Amazon Jan 03, 2017

In this episode you’ll hear the lessons learned from an entrepreneur duo that launched a $2 million business on Amazon.

In this episode you'll learn:

What goes into a feasibility analysis to determine if a product will be profitable or not.
What to focus on to make your listing more discoverable and sell more on Amazon.
How to identify which marketing channels you should focus on.

Why CoralaCashmere.com Started Promoting to Local Print Media Dec 29, 2016

On today’s episode you’ll learn from a husband and wife entrepreneur team that started promoting through business through local print media.

In this episode you'll learn:

How to get factories to invest in you when you are just a small time client.
How to make sure that you have a strong foundation with your business partner.
How to cater your pitch to specific media outlets.

BlendersEyewear.com Used Insta Meets to Grow Their $2 Million Business Dec 27, 2016

In this episode you’ll learn from an entrepreneur that built a $2 million dollar business by working with influencers he met through in-person Instagram meetups.

In this episode you'll learn:

How to network with photographers to get great photos of your products for free.
What are Insta Meets and how can you find an influencer through an Insta Meet.
How to collaborate with other brands to raise your own brand’s credibility.

SnowboardAddiction.com Built a $1 Million Business By Creating and Boosting Facebook Videos Dec 22, 2016

On today’s podcast you’ll learn from an entrepreneur that built a $1 million business by creating and promoting videos on YouTube and Facebook.

In this episode you'll learn:

How to drive customers from your videos to your email list.
Why negative comments on YouTube videos can be a good thing.
How to decide what content you should give away for free and what you should be charging for.

StartupDrugz.com Launched a Million Dollar Business Starting with ProductHunt.com Dec 20, 2016

On today’s podcast you’ll learn about an entrepreneur that launched a million dollar t-shirt business starting with ProductHunt.

In this episode you'll learn:

How to know if there’s room in the market for your t-shirt brand.
The traffic and sales impact of being highly ranked on ProductHunt.
How to warm up cold Facebook Ad traffic.

10 Years of Consistency to Build SunnysHair.com Into a Sustainable 6 Figure Business Dec 15, 2016

On today’s podcast you’ll learn from an entrepreneur that believes to be successful you must only focus on what you can do consistently.

In this episode you'll learn:

The benefits of having a brick and mortar presence.
Why you have to have the perception that you have everything in stock when owning a physical store and how it’s different when you’re running an online store.
How to grow an email list by running and promoting giveaways.

How StretchEventTents.com Uses a Rotation Program To Innovate The Company Dec 13, 2016

On today’s episode you’ll learn from an entrepreneur that breaths new life into his company by doing 3 month rotations with his employees.

In this episode you'll learn:

Why you should create a shopping cart for your customers over the phone.
What is the most important contribution you can give to your sales team.
Why you should pay more attention to industries outside of your own.

Why ZootilityTools.com Launched a Kickstarter Just to Break Even Dec 08, 2016

On today’s episode you’ll learn why an entrepreneur chose to launch on Kickstarter just to break even.

In this episode you'll learn:

What makes one product more likely to succeed than others.
The rule of thumb for pricing for retail.
How to create packaging appropriate for retailers.

How TheBeardKing.com Generates 7 Figures in Sales Using Video Content Dec 06, 2016

On today’s episode you’ll learn from two entrepreneurs that created a 7 figure business using video content.

In this episode you'll learn:

Why you should first solve a problem and then build a brand around the problem.
How to plan a content calendar for video content.
Why you need to be on Amazon to combat copycats.

How CWPencils.com Makes a Profit Selling Pencils Online Dec 01, 2016

On this episode you’ll learn from an entrepreneur that’s created a profitable business selling pencils online.

In this episode you'll learn:

How to do market research when there’s not much data available.
Why you should sell stories instead of products and how to sell stories.
Why you might not want to carry all the products from a single brand.

Launching a $2 Million Business By Syndicating Epic Content Nov 29, 2016

On today’s podcast you’ll learn from two entrepreneurs that launched a $2 million business with the help of syndicating epic content.

In this episode you'll learn:

What to look for when you’re coming up with profitable business ideas.
Why you should focus on making money first and then on your passion projects.
What’s involved in an ecommerce business sale.

OriginalGrain.com’s First Time Entrepreneurs Launched a $15 Million Watch Company Nov 24, 2016

On this episode two first time entrepreneurs join us to talk about how they started a $15 million watch company with one founder in China.

In this episode you'll learn:

Why one of the founders moved to China to start a business.
Why you should launch on Kickstarter even if you already have a completed product.
How to price your products correctly.

Beardo.com’s List of Criteria to Create Giftable Products During The Holiday Shopping Season Nov 22, 2016

On today’s episode, you’ll learn an entrepreneur’s list of criteria to create a giftable product during the holiday shopping season.

In this episode you'll learn:

How to promote your product through college and university newsletters.
How to personalize just enough when pitching to publications.
The process for selling your product as a promotional product.

Black Friday and Cyber Monday Lessons Learned From a $40 Million Makeup Business Nov 17, 2016

On today’s podcast you’ll learn from the Director of Technology at a $40 million Shopify business on how they’re preparing for Black Friday and Cyber Monday.

In this episode you'll learn:

What it’s like to run 20 Shopify installations.
What it means to think about your operations as its own product.
How to manage a successful partnership with outsourced digital marketers.

Building a Personal Brand and Business Brand With BikiniLuxe.com Nov 15, 2016

On today’s podcast you’ll learn from an entrepreneur that’s building a personal brand and a business brand at the same time.

In this episode you'll learn:

How to outsource your content marketing.
The difference between managing a team of interns versus a team of employees.
How to use Polyvore to drive traffic and sales.

How the Founder of TarDisk.com Turned Around a Quickly Decline Business Nov 10, 2016

In this episode you’ll learn from an entrepreneur that made $200,000 in 6 months to pay for graduate school, then hired a CEO to run his business and ended up having to come back to save his business.

In this episode you'll learn:

How to get the most out of an MBA program and how to run a business while pursuing an MBA.
How to run a hyper-targeted and successful YouTube advertising campaign.
The pros and cons of paying employees through equity versus commission.

Why Less Is More For VraiAndOro.com’s $2 Million Business Nov 08, 2016

In this episode you’ll learn from an entrepreneur that believes that removing products from your store can lead to more sales.

In this episode you'll learn:

What is brand identity and how to develop your company’s brand identity.
Why it’s important and how you can create a story to successfully launch new products.
When to use Instagram stories.

How StitchLeggings.com Created Customer Avatars to Sell Thousands of Leggings to Men Nov 03, 2016

In this episode you’ll learn from an entrepreneur that creates customer avatars for all of his marketing.

In this episode you'll learn:

What kind of questions you should ask your customers to learn more about your market.
How to develop your customer avatar.
How to encourage and rewards influencers to drive more sales.

The Power of Video To Educate Customers on Inkbox.com’s Innovative Tattoos Nov 01, 2016

In this episode you’ll learn from an entrepreneur that uses the power of video to educate their customers.

In this episode you'll learn:

Why it’s OK to do things that aren’t scalable at first.
Why you need video for a unique product.
Why success on Kickstarter can be a double-edged sword.

GetNadeef.com’s $100K Business From Calling Cart Abandoners Oct 27, 2016

In this episode, you’ll learn from an entrepreneur that’s built a $100,000 business from picking up the phone and calling cart abandoners.

In this episode you'll learn:

How to use Facebook ads to validate if there are any “signs of life” for your market.
How to use question-based selling.
What you should say when you are calling cart abandoners.

The Chillest 7 Figure Business Owner Oct 25, 2016

In this episode you’ll hear from one of the chillest 7 figure business owners that’s built a business where he doesn’t even work every day.

In this episode you'll learn:

Why your business becomes less flexible when you increase your product catalog.
How getting creative with themed promo codes helps drive sales.

3. How to attract customers to buy directly from you instead of another marketplace by offering bundle deals.

BarbellApparel.com Bootstrapped to Sell 40,000 Pairs of Pants Oct 20, 2016

In this episode you’ll learn how an entrepreneur completely bootstrapped a business that has now sold 40,000 pairs of pants.

In this episode you'll learn:

Why you should manufacture locally first and then outsource overseas.
The foundations companies should build when you’re just starting out.
How to keep in contact with your customers after your Kickstarter campaign ends.

How Rhone.com Launched to $80K in Sales With a Manually-Built Mailing List Oct 18, 2016

In this episode you’ll learn how an entrepreneur built a mailing list manually and launched to $80,000 in sales.

In this episode you'll learn:

How to identify if an idea can actually be a profitable business.
Why you don’t need to create a completely innovative idea, but just make an existing one marginally better.
How to get into an industry that you know nothing about.

How ThinkCrucial.com Manages an 8 Figure Ecommerce Business on Multiple Platforms Oct 13, 2016

In this episode you’ll learn from an entrepreneur that’s built an 8 figure business and manages selling on multiple platforms with a small team.

In this episode you'll learn:

Why choosing a manufacturer is not just about who can give you the lowest price.
How to find people to hire for a business so that you can step away from the business.
How to write product descriptions differently depending on the marketplace you’re selling in.

Talking to Customers One-on-One Helped Carbon6Rings.com Build a $1.7 Million Business Oct 11, 2016

In this episode, you’ll learn from a Shopify Build-a-Business winner that believes that talking to customers one-on-one helped them build a $1.7 million business.

In this episode you'll learn:

How to get feedback from products you give away for free.
How to look out for predatory vendors when you’re just starting up.
What makes a high converting Kickstarter video.

Starting a Digital Nomad Business Traveling From Medellin to Austin to Chiang Mai Oct 06, 2016

In this episode, you’ll learn from an entrepreneur that started a business as a digital nomad in Chiang Mai Thailand.

In this episode you'll learn:

What kind of questions to ask to get the right feedback when testing a product.
How to stand out when reaching out to influencers with your product.
Why it’s better to launch all your marketing at once rather than over several weeks.

KharaKapas.com Started a $1,500/Day Business Even Though She Doesn’t Like Taking Risks Oct 04, 2016

In this episode, you’ll learn from an entrepreneur that stated a $1,500 per day business ever though she doesn’t like taking risks.

In this episode you'll learn:

How to break through self doubt in entrepreneurship.
How to start a business when you don’t like taking big risks.
Why it might not be a good idea to collaborate with other brands.

How HappilyEverBorrowed.com Uses Style Quizzes to Convert Customers Sep 29, 2016

In this episode, you’ll learn from an entrepreneur that uses style quizzes to convert customers and collect highly useful customer data.

In this episode you'll learn:

How to start a rental business.
How to create a quiz to convert customers.

3. How to find and work with high quality interns.

InkwellPress.com Promotes Lead Magnets Using Facebook to Build a 7 Figure Business Sep 27, 2016

In this episode, I talk to an entrepreneur that uses lead magnets to build a 7 figure business.

In this episode you'll learn:

1. How to turn your passion into a business.

2. How and why you should work backwards when working towards a goal.

3. How to know what kind of lead magnets to create and how to promote them using Facebook.

Minaal.com Started a Digital Nomad Business Sep 22, 2016

In this episode, I talk to an entrepreneur that started a completely digital nomad business.

In this episode you'll learn:

How they invested $100,000 creating their product.
How to overcome the challenges of starting a business while traveling.
What kind of prep you need to do before launching your first Kickstarter campaign.

Why QwerkyWriter.com Focused On Early Adopters First Sep 20, 2016

In this episode you’ll learn from an entrepreneur that focused on winning over early adopters than the entire market in order to successfully launch his product.

In this episode you'll learn:

How to manage all the feedback you’ll get when running a Kickstarter campaign.
Why you want to go after the hardcore early adopter demographic first before promoting your product.
What should you do if you encounter copycats.

From Broken Watches to a $1 Million Custom Watch Business Sep 15, 2016

In today’s episode you’ll learn from an entrepreneur that launched a business following the lean startup methodology.

In this episode you'll learn:

What it’s like to scrap an entire business to start a new one.

2. What is the lean startup methodology and how to use it to quickly launch a business or product line.

3. What are key tests every ecommerce site should run.

Working with “Micro Influencers” Helped Thuggies.com Build a Half Million Dollar Business Sep 13, 2016

In this episode you’ll learn from an entrepreneur that believes the key to success is to work with micro influencers rather than celebrity influencers.

In this episode you'll learn:

How to validate a product that no one has ever seen before.

2. Why you should force customers to buy from you online even if you meet them offline.

3. What are micro influencers, how to find them and how to work with them to promote your business.

CampusProtein.com Powers Their Multi Million Dollar Business With a Nationwide Rep Program Sep 08, 2016

In this episode you’ll learn from an entrepreneur that built out a nationwide rep program that’s helped them build a multi million dollar business.

In this episode you'll learn:

How to build, manage and motivate a nationwide rep program.

2. What kind of guidance to give your first salesperson.

3. How to identify the areas of your business that will have the biggest impact on your growth.

How Running FB Ads to a Kickstarter Campaign Led to $800K In Funding Sep 06, 2016

In this episode you’ll learn how an entrepreneur used Facebook ads to promote a Kickstarter campaign that raised $800,000.

In this episode you'll learn:

What is rapid prototyping and how to use it to design your products.

2. How to make sure you’re ONLY focused on solving your customer’s main problem.

3. When do you know when your prototype is ready to bring to the market.

CraftAndMason.com Turned a Hobby Into a Business That’s Doubled In Growth Every Year Sep 01, 2016

In this episode you’ll learn from an entrepreneur that turned his hobby into a business that’s doubled in growth every year.

In this episode you'll learn:

How to find out if your hobby is worth turning into a business.

2. How to stay disciplined in your business spending.

3. How to make sure you’re not burning yourself out from running a business with a day job.

Hickies.com Set up Their Business To Scale To 50 Countries Aug 30, 2016

In this episode you’ll learn from an entrepreneur that set up his business so that it could quickly scale to 50 countries.

In this episode you'll learn:

How to plan out a massive project when you don’t have the time.

2. How they were able to secure 70 patents for their business.

What logistics to set up when you’re entering a new geography or market.

Why CoquetteCouture.com Needed To Open a Physical Store Aug 25, 2016

In this episode, you’ll hear from an entrepreneur that went from ecommerce to opening a physical store.

In this episode you'll learn:

How to sell face to face when you’re not used to it.

2. What to do if you’re selling products that you’re not passionate about but your customers are.

3. What’s involved in the buying process when running a retail store.

WallsNeedLove.com Drives 93% of their Social Traffic From Pinterest Aug 23, 2016

In this episode you’ll learn how a company drives 93% of their social traffic from Pinterest.

In this episode you'll learn:

How to work with bloggers to promote your product and get amazing product photos.

2. How to work with bloggers to promote your product and get amazing product photos

3. Why you should have an organic pinning strategy before promoting Pinterest pins.

How WaxAndWick.co Drives Traffic From Reddit Without Pitching Aug 18, 2016

In this episode you’ll learn how 3 co-founders drive traffic from Reddit without coming across too salesy.

In this episode you'll learn:

How to delegate tasks to your team and ensure the work gets done.
How to know if you should find a partner or outsource.

3. How to avoid getting burned when posting your business on Reddit.

MoabProvisions.com Sold 6 Figures By Going Door to Door With Retailers Aug 16, 2016

In this episode you’ll learn from an entrepreneur that sold 6 figures by going door to door with retailers.

In this episode you'll learn:

How to get honest feedback from friends and family.

2. How to get meetings with key retail decision makers.

3. What does a business agreement with an affiliate look like.

NerdWax.com Turned Down 2 Shark Tank Offers and Built a $1 Million Business Aug 11, 2016

In this episode you’ll learn from an entrepreneur that went on Shark Tank and turned down 2 offers but still built a million dollar business.

In this episode you'll learn:

How to finally take action on your business or product idea.

2. How to reverse engineer a life you want.

3. What is the optimal price point for Kickstarter.

ThisIsGround.com Launched A Catalog of Original Products in Just 3 Years Aug 09, 2016

In this episode you’ll learn from an entrepreneur that launches new products very quickly.

In this episode you'll learn:

Why an original product needs to have familiar elements.

2. How to balance your day job with your passion project and how to keep them separate.

3. How to project how much inventory to have on hand.

MissionBelt.com Started a Business That’s Donated $1 Million To Other Entrepreneurs Aug 04, 2016

In this episode you’ll learn from an entrepreneur that started a business that’s also donated $1 million to other aspiring entrepreneurs.

In this episode you'll learn:

Why you should find a business you can afford to fund yourself.

2. Where you should look towards first to improve your supply chain.

3. How to approach and pitch a retailer.

How OldGuysRule.com Targets Baby Boomers Aug 02, 2016

In this episode, you’ll learn from an entrepreneur that built a business targeting baby boomers.

In this episode you'll learn:

How to identify brands to license from.
What does a licensing deal look like and how to set one up that’s beneficial for you.

3. How to successfully start an online community for your brand.

Huel.com Used a PR Agency to Kickstart a 2 Million Pound Business Jul 28, 2016

In this episode, you’ll learn from an entrepreneur that used a PR agency to kickstart a 2 million pound business.

In this episode you'll learn:

What are the signals to look out for to determine if you are in a growing industry.

2. How to use a PR agency to kickstart a marketing plan.

3. What you need to prepare before working with a PR agency.

ColorIt.com Used Amazon as a Proving Ground to Build a $2.5 Million Business Jul 26, 2016

In this episode you’ll learn from an entrepreneur that used Amazon as a proving grounds to build a $2.5 million business.

In this episode you'll learn:

How to use Amazon reviews to figure out how to improve on an existing product.

2. What is consumerability and why you want to sell a product that has consumerability.

3. How they’re using the free + shipping model to get customers to make more profitable purchases later.

Kit Built a Virtual Marketing Employee That Costs $10 a Month Jul 21, 2016

In this episode you’ll learn from an entrepreneur that developed an app that was acquired by Shopify.

In this episode you'll learn:

How to decide if you should jump into your business full time.
How to use your competition to motivate you rather than overwhelm you.

3. How to find advisors for your business and how to work with them.

AbsPancakes.com Shark Tank Results: 1 Year of Sales in 1 Month Jul 19, 2016

In this episode you’ll learn from an entrepreneur that started by selling digital products and then transitioned into physical products.

In this episode you'll learn:

Why you might want to start with a physical product instead of a digital product for your first business.
How this entrepreneur was able to start a business simply through hashtags on Instagram.

3. How to connect with influencers and get them to work with you to cross-promote.

The Testing Framework Brooklinen.com Used To Build a $10 Million+ Business Jul 14, 2016

In this episode we’ll hear from an entrepreneur that created a testing framework he used to build a $10 million business.

In this episode you'll learn:

How to survey people in person to validate a product or business idea.
How to differentiate yourself in a competitive marketplace.
How to find and hire people that are smarter than you.

FindlayHats.com Drove $28K from 1 Viral Reddit Post Jul 12, 2016

In this episode you’ll learn how an entrepreneur drove $28,000 from 1 viral reddit post.

In this episode you'll learn:

How to validate a product on Instagram.
How to balance life as a freelancer while launching a product business.

3. What are magic moments and how to create them for your customer.

Cotopaxi.com Uses In-Person 24-Hour Events To Market Their Vision and Brand Jul 07, 2016

In this episode you’ll learn from an entrepreneur that runs in-person 24-hour events to market their vision and brand.

In this episode you'll learn:

How to attract smart people to your team.
What is a public benefit corporation and how can it help your business.

3. How to prepare to launch your own in-person events.

Your Brand’s Competitive Edge Doesn’t Have To Be In Your Product Jul 05, 2016

On today’s podcast you’ll learn from an entrepreneur that believes that your competitive edge actually does not have to be your product.

In this episode you'll learn:

What red flags to look for when sourcing products overseas.
Why you don’t need to sell a completely original product.

3. How to improve your decision making to start making decisions faster.

Bee-High.com Built and Marketed A Side Business Using Tumblr Jun 30, 2016

On today’s podcast you’ll learn from an entrepreneur that’s building a business on the side and driving traffic from Tumblr.

In this episode you'll learn:

How and why to get deeply involved with communities before launching your business.
How to deal with the lack of energy and momentum when working a day job and starting a business on the side.

3. What is private label dropshipping and why it might be better than traditional dropshipping.

Persistence, Not Passion, Helped GetFitBook.com Sell Over Half a Million Books Jun 28, 2016

On today’s podcast you’ll learn from an entrepreneur that argues that persistence is more important than passion and how it helped her sell over half a million books.

In this episode you'll learn:

What is analysis paralysis and how to combat it.
How to promote the content you create.

3. Why you should feature your customers rather than your products when getting PR.

The Formula LuxyHair.com Used To Grow a 2.8 Million Subscriber YouTube Channel Jun 23, 2016

On today’s episode you’ll learn from an entrepreneur that launched a YouTube channel that has grown to nearly 3 million subscribers.

In this episode you'll learn:

The difference between self-employment and being a business owner.
Why freedom is tough to manage.

3. How to sell without selling.

GlowRecipes.com Gets Publicity By Being a Thought Leader Jun 21, 2016

On today's podcast you’ll learn how two entrepreneurs get free publicity by being thought leaders and talking about the future of their industry.

In this episode you'll learn:

How to become a thought leader and how to use it to get free publicity.
How to drive traffic from Instagram and Snapchat to your store.

3. How to find and work with influencers on YouTube.

A $3 Million 4-Hour A Day Business Jun 16, 2016

On today’s podcast you’ll learn from an entrepreneur that built a $3 million business working 4 hours a day.

In this episode you'll learn:

Why you should drive your non-English speaking customers to Amazon.
Why they redo their website from scratch every year.

3. Why you should buy Facebook ads in Europe rather than in the US.

How TinyHandsOnline.com Studies Their Customers Using Facebook Jun 14, 2016

On today’s podcast you’ll learn from an entrepreneur that uses Facebook posts to get feedback from her customer without them knowing.

In this episode you'll learn:

How to balance what you want versus what your customers want.
How to get valuable feedback and data out of social media.

3. How to sell a product that requires the sense of smell online.

BentoAndCo.com Partners With YouTubers and Bloggers To Drive Traffic and Sales Jun 09, 2016

On today’s podcast you’ll learn from an entrepreneur that partners with YouTubers and bloggers to drive traffic and sales to his store.

In this episode you'll learn:

Why showing the behind-the-scenes of your business can be great content for your customers.
The differences between selling to the European, US and Japanese markets.

3. How to analyze if a YouTuber will be a good fit for your product and brand.

The Power of Routines and Habits and How They Help Build FaucetFace.com Jun 07, 2016

On today's podcast you’ll learn about this entrepreneurs routines, habits and outside interests that helps him build a successful ecommerce business.

In this episode you'll learn:

Where you should focus when putting together a contract with a manufacturer.
Does business school help with entrepreneurship?

3. Why having lots of cash can be the kiss of death.

How Greats.com Built a Brand With a 50% Repeat Purchase Rate Jun 02, 2016

On today’s podcast you’ll learn from an entrepreneur that built a brand with a 50% repeat purchase rate.

In this episode you'll learn:

What is a Net Promoter Score and how to measure it.
Why you should not post product shots on Instagram.

3. How to customize your pitch to get press to feature you.

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