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    Education

    Shinerunner Craft Marketing

    Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.

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    Latest Episodes:
    Shinerunner Ep7 – Clutter Bustin’ Oct 29, 2018
    Show notes

    In this episode, Mark gets into 4th gear as he goes deep into the psyche of the wholesaler sales person. What makes these people tick,Read more

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Shinerunner Ep6 – Motivate The Wholesaler Oct 12, 2018
    Show notes

    Many suppliers complain that their brands don’t receive any wholesaler sales effort once in the master catalogue or price book. Mark will detail real lifeRead more

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Shinerunner Ep5 – The Wholesaler Sep 15, 2018
    Show notes

    Having sat on this side of the table for over 15 years, Mark will provide a comprehensive list of questions to ask prospective wholesalers BEFORERead more

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Shinerunner Ep4 – The Four P’s Sep 03, 2018
    Show notes

    In episode IV we dissect the marketing mix (Four Ps) and focus on Distribution (the upside down P). Mark will throttle through personal case historiesRead more

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Shinerunner Ep3 – Pursuing Austin Aug 20, 2018
    Show notes

    With our target market clearly defined, we strategize on how to influence and persuade Austin, steering him to your brands with On and Off PremiseRead more

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Shinerunner Ep2 – Brand Story, Target Marketing Jul 25, 2018
    Show notes

    In this episode of Shinerunner Craft Marketing, Mark Colburn goes gas down on how to craft your marketing story and how to define your targetRead more

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Shinerunner Ep1 – Why Marketing For Craft Beer? Jul 17, 2018
    Show notes

    This intro episode introduces host Mark Colburn, with a background of nearly 30 years in the beverage alcohol industry. Mark begins by guiding us throughRead more

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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