She Podcasts

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Podcasting
**She Podcasts**

If you’re looking for *quick* and succinct tips on how to podcast, grow your audience, and monetize your show this is NOT the show for you. Will you get all that from this show? Absolutely! And a lot more, but not in way you expect. This show is a personality driven show hosted by powerhouses and podcasting industry experts Jessica Kupferman and Elsie Escobar (supported by their producer John.) They will give you insightful, wise, expert advice about all aspects about the podcasting industry, from advertising and sponsorships, to the latest and greatest microphones and workflows, to how the podcasting industry is failing and thriving. You will also get the reality of what it takes to podcast as working from home women and moms running their own businesses and supporting a vibrant community of women podcasters nearing 10k members. If you don’t like chit chat, banter and feeling like you’re hanging out with Elsie and Jess at their kitchen table (or eavesdropping on them) while they drop some brilliant wisdom about podcasting (and possibly 800 other subjects), go ahead and save yourself some time and move along now

Latest Episodes:

025 It's The One About Podfading Nov 17, 2014

Show notes

Send us your feedback! feedback@shepodcasts.com or come and hang out with us on the Facebook Group!

Last chance to get in on Elsie's Podcast Growth For The Holidays Workshop!

Show 025 Quick-Guide

The baby’s here!!!
Oh yes. The Podfading definition.
We discuss Cliff Ravenscraft’s post on how many newpodcasts had already podfaded.
Elsie’s dream: to interview podcasters that have podfaded.
Pretty hardcore numbers on how many podcasters ‘podfade,’ provided by Elsie.
Jessica breaks out iTunes again!
Conclusion: podcasting is HARD. Ya.
Podcasting is never ever. You are always launching.
In order for you to get your podcast together it needs to align with your precise lifestyle.
Jess’s confession about her dreams of podcast episodes in the can - not so much.
Bottom line: you either have it in you to do the hard work or you do not.
Elsie has in fact podfaded. She knows what’s up.
Your podcast workflow with yourself OR with a co-host is a key to not podfading, in addition to making sure your are clear of what you can commit to.
What you expect as a payoff and what you get as a payoff might be different.
Downloads and PEOPLE are different. Just FYI.
You don’t seep into your listeners life if you fade.
One of the biggest pay-offs for Jessica is being "noticed’ a lot more.
When you first start it feels super awkard regardless of how many courses you take and how many tutorials you do!
OMG. A Jessica rant. Delicious. (listen at your own risk if you have stock questions for your podcast)
When having the same questions for an interview format really works.
Hints of how to get the answers that you’re looking for from an interview.
We do a little chatting about how to interview Chris Brogan.
What’s the answer that you are really looking for?

FEEDBACK REQUEST!

If you are considering podfading, what’s the scoop on why?

Links mentioned by Jess and Elsie!

HELP US SPREAD THE WORD!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love!

If this episode got you all fired up and you're listening on an iPhone head on over to the Apple Podcasts App and kindly leave us a rating, a review and subscribe!

Hook up with She Podcasts in social media!

Follow us on Twitter
Like us on Facebook
Follow Elsie on Twitter
Follow Jessica on Twitter

FEEDBACK + PROMOTION for Women Podcasters

Join the She Podcasts Facebook group send us some voice feedback! Let your voice be heard. Email to feedback@shepodcasts.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

024 Due Diligence As Podcasters & Journalists Plus Stop Building Your Platform Before You're Interesting Nov 10, 2014

Show notes

You know we're always looking for your feedback :) Email feedback@shepodcasts.com OR join our super awesome She Podcasts Facebook Group!

Show 024 Quick-Guide

Elsie’s a mountain mama! and she got two homemade tables.
Taking responsibility for the messages that you put out in the world.
Diving into our responsibility as podcasters & as journalists.
Discussion of NYmag.com article on podcasting.
Cars ARE NOT the cause for the “Rennaissance” of podcasting.
Where are podcast download numbers coming from - Elsie breaks out the stats!
Jess feels the NYmag.com article is negative.
Will mainstream media podcasters push us out?
You don’t have any more of a shot “making it” in podcasting if you are not already doing something remarkable.
High quality podcasts have been available for YEARS - it’s not a new thing.
If you are going to cover something, please dive a little bit deeper into the niche/ecosystem that you are covering.
When big media covers podcasting it’s always a good thing.
Entertainment Weekly is covering podcasting!
A bit of conversation about a new type of podcasting software that has come into the space.
One of Jessica’s favorite things: when people make up technology that doesn’t exist. #not
Think of your podcast as a product NOT as a platform.
“Stop building your platform before you’ve opened your face and said something interesting” - Jess
More truthbombs from Jess.

FEEDBACK REQUEST!

When you hear or see podcast news and information do you do your due diligence?

Can you discern between opinion about your industry and trends rooted in fact about your industry?

What types of media in your industry are covering podcasting?

How can you make your stuff more awesome?

Links mentioned by Jess and Elsie!

What’s Behind The Great Podcast Rennaisance
Connected Cars Revived Podcasting Said Report- bad reporting off of the first not so factual article above.
Jess’s solo show: Joyful or Truthfull
Serial
Ira Glass on Jimmy Fallon
Air Presents The Business of Podcasting
Podcast Growth For the Holiday’s Workshop with Elsie

HELP US SPREAD THE WORD!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love!

If this episode got you all fired up, head on over to iTunes and kindly leave us a rating, a review and subscribe!

Ways to subscribe to She Podcasts!

Click here to subscribe via iTunes
Click here to subscribe via RSS
You can also subscribe via Stitcher

FEEDBACK + PROMOTION for Women Podcasters

You can ask your questions, comment below, go to the She Podcasts Facebook group and even share your promos for your podcast! Let your voice be heard. Send it all to feedback@shepodcasts.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

023 Podcasting Best Practices Nov 03, 2014

Show notes

We ALWAYS want to hear from you. Email feedback@shepodcasts.com or comment in our Facebook Group!

Show 023 Quick-Guide

Oranges and OJ - Jessica’s downfall.
Elsie’s baked goods issue.
Not rules - we are talking best practices for podcasting.
Jessica’s take on what you cannot ignore:
- Decent audio - there are tricks to this - like monitoring yourself and making adjustments.
- Learn to optimize the tools that you have. Hint: it’s not about the microphone that you have.
- Consistency people! - YOU call the shots. YOU set your schedule.
- Tangent alert: using social media scheduling systems to get your stuff out!
- Prep before you record.
- Branding.
- You need a podcast host - a place to host your media files.
Jessica’s take on what you can ignore.
- Mixers - for some people it’s totally necesary, for others not so much.
- A fancy pants microphone.
- Crazy pants shownotes.
- Transcription.
- Monetization.
- Specific format for your show.
- A specific amount of downloads for success.
- A website.
- Asking for ratings and reviews.
- You don’t HAVE to publish if your life gets in the way. #ohwellski
- Tangent alert: unexpected birthing stories
Bottom line: you make the rules.
Big announcement!!! We have an event coming up in late Winter/early Spring!!!
- Helping you with you show!!! Wahooooo!!!!
- Second week of February, yo!

FEEDBACK REQUEST!

Do you have questions about “the rules?”

What have you heard about podcasting that has caused you crazy anxiety?

Links mentioned by Jess and Elsie!

HELP US SPREAD THE WORD!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love!

If this episode got you all fired up and you're listening on an iPhone head on over to the Apple Podcasts App and kindly leave us a rating, a review and subscribe!

Hook up with She Podcasts in social media!

Follow us on Twitter
Like us on Facebook
Follow Elsie on Twitter
Follow Jessica on Twitter

FEEDBACK + PROMOTION for Women Podcasters

Join the She Podcasts Facebook group send us some voice feedback! Let your voice be heard. Email to feedback@shepodcasts.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

022 Sparkly Podcast Growth Strategies For The Holidays Oct 27, 2014

Show notes

You need to share your holiday ideas and strategies with us! Send us some voice mail feedback :) feedback@shepodcasts.com

Make sure that you join the She Podcasts FB Group. That would be swell.

OH! And sign up for Elsie's Holiday Podcast Growth Play Week!!!

Show 022 Quick-Guide

Jessica has a cool idea for a Halloween costume
Who would want to inhale?
Elsie does not like Halloween. FYI.
Holiday themed shows and the like. It’s time.
Jess shares her holiday production schedule.
What can you do to prepare for the year.
Elsie shares last year’s end of the year production schedule.
How to plan for your end of the year production schedule.
Making sure that you end the year even more focused than when you started it.
You CAN make really great holiday shows for any kind of podcast.
Jess & Elsie do a little She Podcaster Directory impromptu brain-storm for holiday episodes - random shows are chosen! Was yours one?
Pivotal advice from Jessica about the holidays and it involves shiny things.
A hands on workshop from Elsie for the holidays!!!

Elsie’s Tips for The Holidays (condensed)

Reconnect with your why
Podcast growth = foundation = connection
Gratitude fuels

FEEDBACK REQUEST!

What’s up for the holidays for you? Have you planned?

Why are you podcast?

What is your definition of podcast success?

Links mentioned by Jess and Elsie!

Last year’s The Feed Halloween Episode. Must listen if you want to hear Elsie’s doppleganger host the show.
Podcast Growth for the Holidays article
Wayne Henderson
Christmas Memories: Past and Presents
The amazing Erika Lyremark
Elsie’s class about shining brightly

HELP US SPREAD THE WORD!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love!

If this episode got you all fired up and you're listening on an iPhone head on over to the Apple Podcasts App and kindly leave us a rating, a review and subscribe!

Hook up with She Podcasts in social media!

Follow us on Twitter
Like us on Facebook
Follow Elsie on Twitter
Follow Jessica on Twitter

FEEDBACK + PROMOTION for Women Podcasters

Join the She Podcasts Facebook group send us some voice feedback! Let your voice be heard. Email to feedback@shepodcasts.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

021 Why Women Don't Listen To Podcasts And Learning To Love Criticism Oct 20, 2014

Show notes

Have you signed up for the She Podcasts directory? Sign up right from the top of the page.

Of COURSE we want to hear your thoughts about this topic! email feedback@shepodcasts.com!!!

Show 021 Quick-Guide

Peanuts are angry. Almonds are happy nuts.
Discussion of learning to love criticism.
And Chelsea Handler comes into the conversation.
Being nice keeps criticism at bay? But what’s the pay-off?
The problem with giving feedback on someone’s personality…
We have a small commercial break without a commercial so Jess can answer the door.
People don’t listen to podcasts because they could not own property - wait - what?
Does psychology and cultural mind-set play in women stepping into new technologies?
Sons of Anarchy and women’s podcasting power.
Breaking through cutural mindsets and psychological obstacles as women dealing with tech.
It’s our responsibility to start to shift perpectives through the conversations that have.

WHY WOMEN DON’T LISTEN TO PODCASTS

Education - people still don’t know what it is.
Tech adverse/ignorance.
Love routine - they stick to what they know - can’t be bothered.
Value people’s opinions - we tend to do what our friends tell us more - and our friends don’t really share too many podcasts

FEEDBACK REQUEST!

Why do YOU think there aren’t more women listening to podcasts?

What’s prevented you from listening to a podcast? Ladies, ask other women.

Why DO you listen to podcasts ladies?

Links mentioned by Jess and Elsie!

Cate tells Jess peanuts have an angry energy in this Episode of Lady Business Radio
Learning to Love Criticism article from the NY Times
Sons of Anarchy
Jason Van Orden

HELP US SPREAD THE WORD!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love!

If this episode got you all fired up and you're listening on an iPhone head on over to the Apple Podcasts App and kindly leave us a rating, a review and subscribe!

Hook up with She Podcasts in social media!

Follow us on Twitter
Like us on Facebook
Follow Elsie on Twitter
Follow Jessica on Twitter

FEEDBACK + PROMOTION for Women Podcasters

Join the She Podcasts Facebook group send us some voice feedback! Let your voice be heard. Email to feedback@shepodcasts.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

020 Changing The Format of Your Podcast and Planning For The Unexpected Oct 13, 2014

Show notes

Send us YOUR audio feedback! email feedback@shepodcasts.com

Leave a comment in the She Podcasts Facebook Group!

Show 020 Quick-Guide

Our first audio feedback from Annise from the Back to Us Radio Network!
Creative way of doing a podcast network: having many different shows under one feed.
Jessica discusses Howard Stern - again - and how heis actually business minded.
The wonderful way Sunny Gault is running her New Mommy Media Network
Jess changes her format for her Lady Business Radio from interview to solo - once in a while.
When you have a podcast with an advertising they are paying for expectation/exposure, so you need to make sure you deliver.
We discuss the negative impact of having advertisers and sponsors for you show.
And we have a rant from Jessica…a kind of preview of what her solo shows are about.
How do you know if your podcast experiment is working?
Experimenting for Jess is about seeing a trend and jumping on it.
The listener guilt does exist.
Your first experience of media: music, movies, T.V. shows, games, etc. is HUGE. Imprinted in your consciousness. You have so much power over younger audiences.
Are teenagers listening to podcasts?
What if your experiment became the show? How would you know?
If you can take as much friction from the capturing of ideas, that’s the easiest way to follow through on what you want to create - wisdom via Elsie
Every body has their own workflow - do what works for you in conjuction with those that you work with.
Do you have a back-up plan set up for when life gets in the way and you cannot publish.

FEEDBACK REQUEST!

How are you preparing when things don’t work out?

Do you have a workflow that you’ve been loving?

Links mentioned by Jess and Elsie!

HELP US SPREAD THE WORD!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love!

If this episode got you all fired up and you're listening on an iPhone head on over to the Apple Podcasts App and kindly leave us a rating, a review and subscribe!

Hook up with She Podcasts in social media!

Follow us on Twitter
Like us on Facebook
Follow Elsie on Twitter
Follow Jessica on Twitter

FEEDBACK + PROMOTION for Women Podcasters

Join the She Podcasts Facebook group send us some voice feedback! Let your voice be heard. Email to feedback@shepodcasts.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

019 Podcast Advertising, Trolls and Apps Oct 06, 2014

Show notes

Do you have something to say? Leave us some feedback!!! feedback@shepodcasts.com OR leave us a comment in the She Podcasts FB Group

If you are a woman podcaster and have a show, you really do need to get your podcast in our She Podcasts Directory!!! You can sign up right from the top of the page.

Show 019 Quick-Guide

The Apple Event in September in how those millions of iPhones & iOS 8 will affect podcasting
If you are using a Feedburner feed as your feed for iTunes, does your podcast work? Are there any errors?
Shout out to @traceymarksmd who tweeted out some love via the Podcasts App.
We discuss a question from Tracey about Podcasts
You need to learn how to use The Podcasts App from Apple!
Optimize your show notes for easy action taking in podcasts apps.
We should do a tutorial on how to optimize your podcast in the different podcast apps!!!
Why having a separate feed for your podcast and your website can be an asset.
Elsie’s interested in doing voice over work.
Jessica breaks down what Hidden Valley Ranch Voice is.
We get into the podcast patent troll WIN - 1.3 million dollars in damages awarded to this guy.
We go off topic - about our friend Hillary
iTunes podcast art specs have changed! Get the scoop!
Who will be affected by this change in the iTunes artworks specs?
Off topic again - where we listen to music.
Who in the world is Chalene Johnson? And why is she a hot tamale?
Turning podcast advertising on it’s head & re-inventing! And why Howard Stern will get totally pissed off.
Jess starts the conversation about the difference between sponsorship and advertisers.
Advertising in podcasts is a long tail commitment.
Breaking down the different types of ads for podcasts.

FEEDBACK REQUEST!

Your homework: start a conversation with someone that just bought a new iPhone and doesn’t listen to podcasts. What do they think about the Podcasts App?

Is your show working in the podcasts app?

Do you guys want a screencast on how to use and optimize for the podcasts apps?

Do you have a new interesting way to advertise in your podcast? Let us know!

Links mentioned by Jess and Elsie!

HELP US SPREAD THE WORD!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love!

If this episode got you all fired up and you're listening on an iPhone head on over to the Apple Podcasts App and kindly leave us a rating, a review and subscribe!

Hook up with She Podcasts in social media!

Follow us on Twitter
Like us on Facebook
Follow Elsie on Twitter
Follow Jessica on Twitter

FEEDBACK + PROMOTION for Women Podcasters

Join the She Podcasts Facebook group send us some voice feedback! Let your voice be heard. Email to feedback@shepodcasts.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

018 Are Podcast Networks Like Threesomes? Sep 29, 2014

Show notes

Show 018 Quick-Guide

The low-down of the Start-Up Podcast - award winning audio producer turns entrepreneur and wants to create a podcast network.
“It’s all business, none of it has to do with talent” said Jess - oh yes she did!
Don’t be shy if you’re good and SELL IT!
Is long form content risky? (30+ minute podcast)
It is our responsibility to make sure those that we are pitching to get our business - time to educate people.
Have your counter-arguements ready - what are th e buts that you get to your pitch?
Explore. Test. Play.
Is your podcast solely relyant on iTunes and Google?
Jess preaches a bit on the history of advertising.
For profit vs non-profit and making money.
Jess has supersonic spontanous arguementativeness, which is why we love her.
Build your skills to think on your feet and why it’s so important.
You not only need to break through mindset issues but mouth issues - you’re gonna have to listen to know what that is.
When is an idea only good in your head? Like threesomes….Jess shares her insight. OMG.
In order for a network to be successful there needs to be EXCLUSIVITY - if not it’s more like affiliation.
Breaking down what makes podcast networks WORK.
What style of network should you avoid at all costs.

FEEDBACK REQUEST!

How is your podcast breaking new ground? Back it up yo!

Have you considered doing a podcast network? What has stopped you?

Links mentioned by Jess and Elsie!

Zoom H2N (amazon affiliate link)
Zoom H2N accessory pack (amazon affiliate link)
The Start-up Podcast
Indie vs Business podcaster episode
Quick and Dirty Tips
The Nerdist
TWiT Network
5by5 Network
The Integrity Network
eWomen Network
The She Podcasts Facebook Page

Learn more about your ad choices. Visit megaphone.fm/adchoices

017 It's the Fat Shaming Negative Feedback Episode Sep 22, 2014

Show notes

email the show! feedback@shepodcasts.com if you have something to add to the conversation!

You can also join the She Podcast FB group. There is a super stellar community in there! http://shepodcasts.com/group

Show 017 Quick-Guide

Elsie shares how the inspiration for this podcast while listening to Balanced Bites
How honest should you be when somebody asks about a product?
How big does the brand have to be before you can fully trash it?
There’s a huge responsibility in recommending or denying a service.
You need to make sure that when you make suggestions about podcasting, you know the circumstances and resources of the producer/production.
What are the boundaries behind reviewing a podcast episode on the show?
Elsie got some not so positive feedback on her yoga podcast - she talks too much - in her podcast.
Do not judge a book by it’s cover.
Watch out! Lady with a podcast! And a Facebook Page and Instagram and…and she’s letting it all go.
When do you choose to censor yourself and when do you speak out? Elsie breaks it down.
So…profanity…is it ever ok? We go deep people. Deep.
“I succeeded by saying what everyone else is thinking” - Joan Rivers
Speak your mind. Be straight up.
If you do speak your mind get your facts straight - someone might call you out because of what you said.
How can you be objective when you belong to an specific industry and you’re buddy buddy with everyone?

FEEDBACK REQUEST!

Are you 100% honest about product recommendations?

What are the boundaries of you reviewing a product, service or show?

What phrase did you use BESIDES a curse word if you have stubbed or broken a toe? Anybody, anybody?

What is our responsibility as NEW media, new ‘journalists?’

Links mentioned by Jess and Elsie!

The Balanced Bites Podcast Episode
Elsie on the Podcaster’s Roundtable
Pod on Pod the podcast that shares the best podcasts so you don’t waste your time.
Turning a critical review into something positive - Elsie’s post about dealing with negative criticism
The Authentic Weather App
Why the #$%! Do We Swear? For Pain Relief
The Brand Vous Program

HELP US SPREAD THE WORD!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love!

If this episode got you all fired up, head on over to iTunes and kindly leave us a rating, a review and subscribe!

Ways to subscribe to She Podcasts!

Click here to subscribe via iTunes
Click here to subscribe via RSS
You can also subscribe via Stitcher

FEEDBACK + PROMOTION for Women Podcasters

You can ask your questions, comment below, go to the She Podcasts Facebook group and even share your promos for your podcast! Let your voice be heard. Send it all to feedback@shepodcasts.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

016 Teaching People To Podcast is NOT evil, Don't You Touch My MP3 & Stop Being Nice Sep 15, 2014

Show notes

Email the show! feedback@shepodcasts.com!

Get on our fancy pants email list! Got to ShePodcasts.com - it's right at the top of the page :)

Show 016 Quick-Guide

Jessica admits her naiveté about the friction between hobby podcasters and business podcasters (we chat about a discussion that took place in an FB podcasters group that has since been deleted.)
Why people have created podcasting courses - Jessica gets pretty darn heated!
Elsie breaks down a bit of how the podcasting industry has evolved.
Should the conversation about podcasting and money take a back seat? or is there a larger issue?
Bottom line: podcasters don’t know how to market themselves.
Bottom line: self promoters make it bad for everybody.
The community needs a positive way to promote themselves, where they learn to do it in a positive way.
Our She Podcast group is very good at promoting themselves well - and we offer a possible reason why.
When are you being too nice? REVEALED: the last time Jessica was too nice.
We discuss fellow podcast teacher Ellen Britt’s question about our guests using our podcast content - and a butt is wiped in the process.
Jess describes how some of her interviewees get the coveted MP3.
You have to have firm boundaries in your podcast whether business or hobby.
Elsie reveals her ex A-lister yoga client.
When do you reschedule and not reschedule?
Making decisions on what shows to be on and making decisions for yourself on what serves you best.
The different guidelines between a podcast guest and a podcast host. OMG someone embarrasses Jessica!
Elsie shares how she preps her guests when they come onto The Feed.

FEEDBACK REQUEST!

Are you a BRILLIANT hobby podcaster that wants to share your opinion about the podcasting industry? How do you discern what’s the best use of your time when being a podcast guest? Are you being too nice?

Links mentioned by Jess and Elsie!

HELP US SPREAD THE WORD!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love! If this episode got you all fired up, head on over to iTunes and kindly leave us a rating, a review and subscribe!

Ways to subscribe to She Podcasts!

Click here to subscribe via iTunes
Click here to subscribe via RSS
You can also subscribe via Stitcher

FEEDBACK + PROMOTION for Women Podcasters

You can ask your questions, comment below, go to the She Podcasts Facebook group and even share your promos for your podcast! Let your voice be heard. Send it all to feedback@shepodcasts.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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