Seeking Wisdom with David Cancel

#179 Focusing on the Four Main Buckets with Sara Blakely and Jesse Itzler Sep 13, 2021

One of the youngest self-made billionaires and an entrepreneur/author/ultra marathoner get married and have four kids, yet they still manage their own businesses and try new adventures daily. How do they manage it all?

In this from-the-vault episode of Seeking Wisdom, DC sits down with founder of Spanx, Sara Blakely, and author, entrepreneur and keynote speaker, Jesse Itzler, to talk prioritization, marriage and extreme sports. DC and Jesse bond over big calendars, and DC learns how Sara and Jesse’s whirlwind love story still works today.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#178: Will Anything Top El Cap? With Alex Honnold Aug 23, 2021

What do you do after you accomplish your biggest professional goal at age 33? That’s the question DC asked professional climber Alex Honnold in this exclusive HYPERGROWTH episode of Seeking Wisdom.

Alex was the first, and remains the only, climber to free solo El Cap, a 3,000ft granite face in Yosemite National Park, in 2018. Contrary to popular belief, it wasn’t as easy as he made it look. In this episode, DC and Alex talk about what it was like to train for the climb with an entire film crew by his side, what life’s been like since the release of the Free Solo movie, and what’s next for Alex.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#176: Why Technology Isn’t the Reason You're Distracted with Nir Eyal Aug 09, 2021

Ever blame your unproductive day on too many emails, Slacks, and phone calls? Us too. But on this never-before-released episode of Seeking Wisdom, author, investor and lecturer, Nir Eyal, debunks the myth of technology’s influence on distraction. Because it’s not the technology’s fault you’re distracted – it’s you wantingto be distracted.

DC and Nir talk about Nir's background in advertising and gaming, what he's learned from writing two books (Indistractible and Hooked), and why anything that you do that you don't PLAN to do is a distraction.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#175: Bridging the Gaps Between Skiing, Climbing & Filmmaking with Jimmy Chin Jul 26, 2021

What do skiing, rock climbing, and photography have in common? They can all become part of one story – if you seek the parallels.

For this episode we went back into the crates to bring you an exclusive episode with the one and only Jimmy Chin. Jimmy, who is a professional climber, photographer, and Academy-Award winning film director, talks with DC about what it was like to grow up as the “other.” He shares how his early understanding for different worlds helps him to draw parallels between seemingly strikingly different things today. But Jimmy would not be the success story he is without the help of his mentors, so in this episode DC and Jimmy geek out on storytelling and mentorship.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#174: Never Stop Iterating Jul 12, 2021

Leo Tenenblat (Drift's Chief Product Officer) is back to talk with DC about iteration. Leo shares what iteration is like at Drift and how it compares to other companies he's worked at – from the big ones (like Salesforce where he drove the Einstein platform) to the small ones (like the startup he founded called AppMesh). DC discusses the difficulty of tying together marketing and product releases too tightly. They also touch on the importance of feedback loops and why product teams need to get as close to the customer as possible. Is this really just a veiled 1-on-1 meeting for DC and Leo? You can be the judge.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#173: Replacing Yourself Jun 28, 2021

DC's goal in life? To replace himself. On this episode, he's joined by Leo Tenenblat (Drift's Chief Product Officer) to talk through what this means in the context of a scaling company. Together, DC and Leo talk about their approaches to hiring and team building, projecting yourself into the future, and the one thing Leo thinks DC should stop doing. Digressions include some Portuguese lessons (for DC) and comparing astrological signs.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#172: Brand Love with Rebecca Messina Jun 14, 2021

The world of marketing is constantly evolving, but understanding people? That will always be fundamental. Today, marketing expert Rebecca Messina joins David to share her biggest learnings from the 22 years she spent at Coca-Cola, what it was like to be Uber's first-ever CMO, and how she's applying both of those experiences to her work as a senior advisor at McKinsey. DC and Rebecca go deep on the importance of brand building and brand love, the psychology of marketing, and what it means to be a brand vs. an icon.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#171: Working Backwards with Amazon's Colin Bryar and Bill Carr May 17, 2021

There's a saying at Amazon: "Good intentions don't work. Mechanisms do." For well over a decade, Colin Bryar and Bill Carr worked in tandem with Jeff Bezos, building out the mechanisms and leadership principles that shaped the company into what it is today. How'd they do it? They started with a relentless focus on the customer – and worked backwards from there.

Colin and Bill were in the trenches for the creation of some of Amazon's most innovative products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services. And on today's episode of Seeking Wisdom, they sit down with DC and talk about what Amazon was really like in the early days, the development of critical processes like the PR FAQ, single-threaded teams, and their best practices for hiring the right talent.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

Buy a copy of Working Backwards here: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595

#170: Avoid Consensus (Unless You Want Average Results) May 03, 2021

You have to pick an edge, pick a side. You can't be in the middle. Because the middle is where there's consensus. This week on Seeking Wisdom, DC and Adam talk about why consensus is dangerous for companies – and why you need to avoid it at all costs.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#169: Introducing The American Dream with Elias Torres Apr 27, 2021

To kick off the first episode of Drift's newest podcast, DC sits down for a special episode with Elias Torres – Drift co-founder, CTO, and now the host of The American Dream. In an unfiltered chat with Dena Upton (Drift's Chief People Officer) Elias and DC open up about their backgrounds and upbringing (Elias in Nicaragua and DC in Queens, NY), what it means to be Latin American in tech, how Drift is addressing systemic racism in the industry, and more.

The American Dream is available wherever you get your podcasts. Subscribe:

Apple: https://podcasts.apple.com/us/podcast/the-american-dream/id1561784909
Spotify: https://open.spotify.com/show/5bIW15aPVT1JFNyhCLLdab?si=q0vYqyvjSBe_PzyHkN9ZLg&nd=1

In the meantime, be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC, Elias, and Dena on Twitter @dcancel @eliast @heydenaupton@DriftPodcasts.

For more learnings from Elias, check out his quarterly newsletter, The American Dream. You can subscribe at https://www.drift.com/insider/learn/newsletters/american-dream/

#168: Seek Arbitrage Opportunities Apr 19, 2021

This week on Seeking Wisdom, David and Adam talk about arbitrage opportunities. And we're not talking about paying for clicks on Google or looking for a spread. For DC, arbitrage means finding bigger opportunities. It means being contrarian. It means looking for value where others see none. In other words, invest when others won't, hold back when others are greedy. Tune in to hear more now.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#167: The Culture Episode Apr 05, 2021

This week on Seeking Wisdom, DC talks about the five aspects of culture at Drift. Who better to join the discussion than our very own Chief People Officer, Dena Upton.

The two of them dive right into why these five aspects help the team at Drift thrive. Dena says it perfectly, “We need to be explicit about what we celebrate, and what we don’t tolerate.”

Tune in to listen to DC and our superstar guest, Dena!

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

Key Takeaways

01:56 Role Model in Future Diversity

03:44 Defining Principles

06:22 Challenge Your Thinking

11:01 Make Scrappy Classy

13:19 Reid Hastings Quote

16:29 Careers Aren't Always Linear

19:48 Creating a Culture of Autonomy

28:12 Creating an Equitable Company

#166: Why DC Went on a News Fast and How You Can Too Mar 22, 2021

DC and Adam are back to talk about... the news?! That's right. In a year that's been dominated by the news, DC has figured out how to tune it out. But not in favor of ignorance. Instead, he does it for his own sanity and productivity.

In this episode, you'll learn about DC's eight-year-long news fast, how it's helped him focus on what's most important, and why it's the ultimate mood builder. Plus, hear how he tunes it out, but still manages to check in.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#165: How We Think About Storytelling at Drift Mar 08, 2021

On this episode of Seeking Wisdom, DC and Adam dive deep into one of DC's favorite topics: storytelling. DC comes from a very analytical, framework-driven way of thinking and for many, including him, storytelling can seem arbitrary. It's a topic that's hard to get your arms around. So until DC founded Drift, he hadn't given it too much thought. But then he had to market to marketers. And that's when he finally began to understand the power of storytelling.

On this episode, you'll get practical and tactical advice on how to build a story that sells including lessons from DC himself, Joseph Campbell who popularized the concept of the "hero's journey", and why stand up comedians are great storytellers.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#164: The Most Important Question to Ask as a Founder Feb 22, 2021

DC is often asked why he started Drift when he started Drift. As his fifth company, a lot went into the decision. But it boils down to a simple question – Why now? – with a simple answer– undeniable shifts. In this episode, DC explains why “Why now?” is the most important question any entrepreneur can ask themself before starting a new venture. The answer must always be because of an undeniable shift – a massive change in our world, a megatrend that’s forcing people to adopt new behaviors. He also shares insights from three experts: Strategic messaging expert Andy Raskin, Sequoia Capital founder Don Valentine, and Sequoia partner and early Facebook employee Mike Vernal. Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/ Resources: Andy Raskin – Great Pitches Start with Change https://medium.com/the-mission/great-pitches-start-with-change-2c7e696b86ea Don Valentine – Target Big Markets https://www.youtube.com/watch?v=nKN-abRJMEw

#163: Drift Is Going Digital First! Feb 08, 2021

On this episode of Seeking Wisdom, DC sits down with Dena Upton, Drift's Chief People Officer, to discuss the company's recent decision to go digital first. Together, they talk about what this means for company culture, hiring, and the fate of our office space (hint: Conversation Spaces are coming to cities near you). You're not going to want to miss this episode where DC and Dena uncover what the future of work looks like. Tune in! Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#162: 5 Sales & Marketing Predictions for 2021 Jan 25, 2021

On this episode of Seeking Wisdom, DC breaks down his top five sales and marketing predictions for 2021. We know... these are usually a dime a dozen, but DC's predictions are anything but predictable. A sneak peek: CMOs will be held accountable for revenue, the CRM as we know it is dead, AI AI AI, and much more. Tune in to hear what's in store for 2021. Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @HYPERGROWTH_Pod For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#161: Go All in with Great Opportunities (They Are Rarer than You Think) Jan 11, 2021

Great opportunities are much rarer than you think. When they do come your way, go all-in. That's the takeaway DC shares on this episode of Seeking Wisdom and it's just one secret behind Charlie Munger's success. Tune in for more wisdom plus lessons from Jeff Bezos and Bill Ackman. And, is this the episode DC finally gets on Twitch? You'll have to listen to find out. Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#160: The Psychology Episode (Essential Listening for Marketers) Dec 21, 2020

If you only listen to one episode of Seeking Wisdom, this should be it. Why? Because this next lesson is essential to understanding everything else. Here, DC and Adam dive into psychology – the science of how and why we make decisions. Together they unlock how to gain influence, how to persuade, how to avoid past mistakes, and so much more.

Essential reading / listening for this episode:

- Influence: The Psychology of Persuasion (Robert Cialdini)

- Thinking, Fast and Slow (Daniel Kahneman)

- Human Misjudgment (a talk by Charlie Munger)

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @DriftPodcasts

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#159: Learning from History (AKA You Aren't Special) Dec 07, 2020

On this episode of Seeking Wisdom, DC and Adam dive into the lesson that inspired the show – why we all need to learn from history. Unfortunately, this is a lesson that's hard to learn and one that DC found especially difficult to internalize. Despite what we're told as children, we're not inherently special. The lessons learned by our parents and grandparents do apply to today. Tune into the full episode to learn how you too can prioritize learning from history. Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

#158: Prioritize the Biggest Rocks (and Don't Feel Guilty if You Never Get to the Small Ones) Nov 23, 2020

On this episode, DC and Adam dig into the next lesson DC wishes knew when he was younger – how to prioritize what matters most and why it doesn't actually matter if you never get to any of the "the small rocks." In other words, do the one thing that will move you closer to your goal. That might take five minutes or it could take many days. Either way, this method of working is the anti-checklist. Tune in to find out why. Required reading for this episode: The 7 Habits of Highly Effective People by Stephen Covey The ONE Thing by Gary Keller and Jay Papasan Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod

#156: The Optimization Trap (and How to Avoid It) Oct 26, 2020

On this episode of Seeking Wisdom, DC and Adam touch on one of DC's vices – shiny distractions. In fact, it's DC's self-proclaimed weakness. As an eternal optimist, DC is always optimizing. But that puts your outlook only a day, week, or month out. So he's learned to set guardrails to help him avoid the next new thing and instead focus on the bigger picture. Find out how he does it in this episode. Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod

#155: The Importance of Selecting the Right Mentors (and How to Do It) Oct 12, 2020

Show me your friends and I'll show you your future. It's a common refrain because it's true – you are the average of those you spend the most time with. That's why it's so important to choose your personal and professional mentors wisely. DC and Adam tell you how to choose the best mentors, where to look, what to expect, and more in this episode of Seeking Wisdom. Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod

#154: Double Down on What's Working Sep 28, 2020

As an eternal optimist, DC believes in the power of ideas. Which is one reason he’s always jumping to that next ‘shiny object’. In this week’s episode, DC and Adam talk about how to avoid shiny object syndrome (spoiler alert, you’ve got to sleep on it) and instead double down on what’s working. Plus, DC shares what he’s doubling down on right now. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod

#153: Read Every Day Sep 14, 2020

DC and Adam are back on Seeking Wisdom to talk about the importance of reading every day – one of DC’s favorite topics. But he’s changed his tune a bit. Since COVID, DC understands that so much of the important stuff happens in the “space in between” – when you’re not reading or writing or listening, but rather just being. So on this episode, DC shares why he still thinks you need to read every day – and how to accomplish that goal – but also why you need to give yourself permission to be less intense about the practice. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod.

#152: Seeking Wisdom Is Back: How Disruption Leads to Opportunity Aug 31, 2020

Seeking Wisdom is back! During this 25-episode season, David Cancel shares what he wishes he knew when he was younger – and the stories behind the lessons – to help you avoid making the same mistakes. But first, in this very special episode, DC shares his thoughts on the COVID pandemic, how to pull out silver linings when possible, and why massive external events can trigger personal and professional behavioral changes. And why that just might be a good thing for you and your business. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod.

A Very Special Message from DG: We're Bringing You More May 15, 2019

We've got some exciting news for you! If you're looking for the Growth and Operations podcasts, you can now find them in their very own feeds everywhere you listen to podcasts. Simply search Growth by Drift and Operations by Drift or follow the links in our show notes to subscribe everywhere. Remember six stars only ⭐️⭐️⭐️⭐️⭐️⭐️ Happy listening!

#Operations 5: The Math Gives You the Data, but the Magic Comes from the People May 03, 2019

On this episode of #Operations, host Sean Lane talks with Auvik Network's CMO, Jacqui Murphy. Jacqui and Sean talk about how she's scaled from a marketing team of one to now oversee marketing and business development teams totaling more than 50 people. Plus, why she's banished vanity metrics for good, her belief that the magic comes from the people on her teams – not just the data and much more. Tune in for their in depth conversation now.

#Growth 11: Is this the future of personalization? May 01, 2019

On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we're targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of a whole new level of personalization? One that takes into account personality type and how we might want to be interacted with? Greg and Matt discuss the future of personalization on this episode. Be sure to tune in.

#Operations 4: Metrics are Meaningless without Segments with Brett Queener, VC & Former Salesforce EVP Apr 19, 2019

On this episode of #Operations, host Sean Lane sits down with VC and former Salesforce EVP and GM, Brett Queener. Queener joined the company when it was at $11 million in revenue. Today, Salesforce's market cap stands at $123 billion. This monumental growth is due in large part to Queener's focus on specialization and segmentation – essential for the success of any ops pro.

Growth #10: How We Think About Product Testing At Drift Apr 17, 2019

Today's episode of Growth is all about testing. Matt Bilotti is joined by Drift's growth tech lead Vignesh Mohankumar. Together Matt and Vig discuss the ins and outs of testing products. How should you test the products you're building? When should you test? And equally important – when shouldn't you test? Matt and Vig dig into the considerations you need to keep in mind when testing products and they share real-life examples from building and testing products at Drift. Don't miss out.

#Operations 3: What Ops Pros Can Learn from this $9 Billion Company Apr 05, 2019

Today on #Operations, host Sean Lane sits down with Okta's VP of Business Operations, Jake Randall. Okta's market cap is now $9 billion...not a bad company to learn from. Together Sean and Jake discuss how to actually measure your ops team's performance, scaling through hypergrowth, Jake's career path at Okta, what he's reading now and much more.

#151: The Power Of Keeping A Beginner's Mindset (Bonus: Copywriting Lessons From DC & DG) Apr 08, 2019

On this episode of Seeking Wisdom, DC and DG talk about the power of keeping a beginner's mindset. Yes, even if you're an expert. Plus they break down a single tweet that teaches more about marketing and copywriting in two minutes than you can get from reading 30 copywriting books. It's a gold mine. Seriously. And make sure you listen to the end – DC drops a bombshell about the future of Seeking Wisdom that you don't want to miss.

#Growth 9: A/B Testing & Bayesian Statistics with Intellimize's Guy Yalif Apr 03, 2019

On today's episode of #Growth, host Matt Bilotti is talking all about testing – A/B testing to be exact. He breaks down the best ways to test, teaches us all about Bayesian Statistics and chats through this and more with Guy Yalif, co-founder and CEO of Intellimize.

Best of Seeking Wisdom: DC’s Favorite Books Apr 01, 2019

Want to start reading more business and leadership books but aren't sure where to begin? This special episode of Seeking Wisdom is all about DC and DG’s favorite subject – books! Tune into to hear which books have a permanent place on DC’s bookshelf.

#149: The Story Behind Seeking Wisdom Mar 18, 2019

In this episode of Seeking Wisdom, DG is taking you back in time...to 2015. He had just joined the marketing team at Drift. There was no content. There was no blog. And he had a busy CEO who was full of ideas – but who had no time to spend turning them into content. Tune into to learn how DG was able get more content from his CEO – and create the world’s first six star podcast in the process.

#Growth 8: How to Approach Experimentation: Bite-sized Changes vs. Big Swings Mar 20, 2019

Today on #Growth, Matt is talking all about experimentation. Specifically how to approach changes you might make to your site or product – bite-sized or incremental changes vs. going all out with big swings. Matt breaks this down with a real-world example you've probably faced yourself – updating your homepage. There are pros and cons to both and Matt lays it all out here.

#148: Getting In The Mud aka Carrying The Water 3.0 Mar 11, 2019

Data can only get you so far. On this episode of Seeking Wisdom, DC and DG are talking about the limitations of data, and why the most important thing you can do to scale your business is to get in the mud. Because getting in the mud means getting closer to your customers. It means getting your hands dirty and talking to them openly about their pain points. That’s where you’ll find all the answers you’re looking for.

#Operations 2: How to Go from MBA to VP of Operations with Drift's Will Collins Mar 22, 2019

On the very first official episode of #Operations, host Sean Lane sits down with Will Collins, VP of Operations at Drift. Together they look inward to focus on operations at Drift – Will was employee number 13. So what exactly does it mean to work in ops at a hypergrowth company? You'll find out in this episode.

#Growth 7: How To Scale Data Teams The Right Way with Indigo's Lauren Moores Mar 06, 2019

This week on #Growth, host Matt Bilotti is talking all about data – space data, agriculture data, data science – with the self-proclaimed "data queen" herself, Lauren Moores, VP Data Strategy and Data Sciences at Indigo. Lauren has spent her whole career chasing data and finding answers to the toughest questions for industries that have undergone significant transformation. Matt and Lauren talk about the evolution of data science and how much it's all changed in just 20 years. Lauren also shares her pro tips on how to structure data teams through periods of massive growth.

#Operations 1: Special Announcement: Introducing #Operations – Go Under the Hood of Hypergrowth Companies like Amazon, Okta & Salesforce Mar 08, 2019

To all the marketing and sales ops pros out there deep in the trenches, we know automation work isn’t glamorous. And maybe it seems like no one cares about your Salesforce hack or that Marketo lead routing program you built from scratch at 2 in the morning. But we're here to change all that. Because without you, there would be no hypergrowth companies. Which is why we're introducing something brand new. #Operations – a podcast just for you. Every other Friday, you'll hear from Sean Lane, aka SAL, Director of Operations at Drift. We'll go under the hood of companies including Salesforce, Amazon and Okta to find out what it truly takes to scale through hypergrowth. Finally. A show about ops. See you back here soon for the first official episode of #Operations.

#147: Invert, Always Invert: A Secret to Solving the Most Difficult Problems. Mar 04, 2019

What happens when you flip a problem on its head? Today on Seeking Wisdom, DC and DG are talking about inversion: a beloved mental model of Warren Buffett’s billionaire business partner, Charlie Munger. Inverting a problem or challenge has endless practical applications in business and everyday life. Be sure to tune in to hear how you too can use inversion to overcome some of your biggest obstacles.

#146: This Billionaire Investor Bet Big On Meritocracy (Here’s How He Did It & Why You Should Too) Feb 25, 2019

Results matter, but how do you create a performance-based culture from scratch? Today on Seeking Wisdom, DC and DG talk about meritocracies – and why they think every high-performing business should be one. In a meritocracy, the best ideas rise to the top based on merit alone. DC shares his three-part framework for how to create a meritocracy and evaluate team members based on loyalty, harmony, and results.

#Growth 6: When & How to Make Your First Growth Hire Feb 20, 2019

On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base. Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering. Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.

#145: 10 Books That Will Change How You Lead Feb 11, 2019

In this episode of Seeking Wisdom, DC, DG and special guest Maggie Crowley are talking about one of their all-time favorite topics – books – about leadership. We’ll give you an inside look at the books that have made a difference to us – from experts like Christina Wodtke, Kim Scott, Bernadette Jiwa, and Patty McCord. So, if you’re looking to up your leadership game in 2019, this episode is for you!

#Growth 5: The Most Remarkable Product Onboarding I've Ever Seen Feb 06, 2019

On this episode of #Growth, host Matt Bilotti dives deep into the product onboarding experience of Superhuman, an email client and the "fastest email experience ever made." No matter if you're in B2B or B2C this episode and Superhuman's unique, 1:1 onboarding experience is full of lessons you should steal for your own. Why? Because without stellar onboarding and activation, users will never pay you, stick around or tell their friends about your product. Be sure to catch all this and more on #Growth.

#144: Stop Waiting for Perfect Feb 04, 2019

Add this to your list of things to stop doing in 2019 – waiting. On this episode of Seeking Wisdom, DC and DG are at it again, this time talking about why it’s time to stop waiting for perfect. This episode is for anyone who’s ever waited for everyone to agree, only to reach a consensus that is so watered down, you forgot what you were trying to solve in the first place. Or for anyone who’s ever waited to have all their ducks in a row before taking a big leap, and then missed out on the opportunity altogether. Waiting gets in the way of progress and innovation. DC and DG share their tips for how to stay out of the waiting trap and keep the momentum going.

Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt @dcancel @seekingwisdomio.

More details on this episode: https://drift.com/blog/waiting-for-perfect/

Special Announcement: The book is here 📚 Jan 30, 2019

It's here! The OFFICIAL book on Conversational Marketing from David Cancel and Dave Gerhardt is now available for order everywhere books are sold. Grab your copy of Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) at drift.com/book.

#Growth 4: How to Spend 10X Less But Do 10X More. Drift’s Mad Scientist & VP of Growth Weighs In On Must-Have Tools. Jan 23, 2019

This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure). Today they're talking all about tools – how to use them to accomplish tasks that others might do for 10x the cost or 4x the time. G talks through how he finds new tools (and why always being on the look out for new ones gives him and Drift a competitive edge) plus favorites in his stack and much more in this episode of #Growth. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @guillaumecabane, @drift and @seekingwisdomio. You can get more info on this episode of #Growth at: https://drift.com/blog/growth-tools/

#143: Did We Forget How Sales Actually Works? With Trish Bertuzzi Jan 28, 2019

Today on Seeking Wisdom, DC and DG sit down with sales legend Trish Bertuzzi, author of the transformative book The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales. Together they discuss why it’s harder than ever to engage, but easier than ever to sell. Plus, how specific buyer types want to be approached and sold to. Hint: Sales likes video and the phone, marketing likes email and white papers. Later, Trish shares the four books she recommends to every sales leader. You can learn more about Trish and The Bridge Group here. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel, @bridgegroupinc, @seekingwisdomio. Find this episode’s full show notes on the Drift blog.

#142: Why Changing Your Mindset Can Change Your Life (And Our Simple Trick To Do It) Jan 14, 2019

Mindset is everything – and on this episode of Seeking Wisdom, DC and DG talk about the power of changing your mindset to help change your life. Whether you’re starting a new job, a new project, a new business, or training for a marathon, this episode will help you unlock the power of a growth mindset and realize the difference between scarcity and abundance.

#Growth 3: The #1 Thing You Need to Make Your Experiments Successful Jan 09, 2019

What's most important when running any growth experiment? Establishing a control group! Sounds simple, but if you've ever conducted any kind of experiment, you know it's easy to mess up. After all, without a control, you have no way of knowing if your experiment actually made an impact. In this episode, host Matt Bilotti runs through how to set control groups and why they matter. Plus how to accurately measure your experiments without getting lost in a web of intertwining growth hacks.

#141: Lever's CEO on the 3 Key Elements to Hiring for Hypergrowth Jan 07, 2019

On this episode of Seeking Wisdom, DC and DG sit down with Sarah Nahm, CEO of Lever. Sarah grew up in Alabama, studied design at Stanford, worked at Google and wrote speeches for Marissa Mayer. Now at Lever, she helps organizations with the ‘art and science’ of hiring the right people. Today, why Sarah hates job descriptions and instead focuses on impact descriptions, how to hire for hypergrowth, making diversity and inclusion a hiring priority and more. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel, @srhnhm and @seekingwisdomio.

"Best Of Seeking Wisdom 2018" Part 2 Dec 31, 2018

On Part II of the Best of Seeking Wisdom from this year, DC and DG discuss Will Smith’s storied rise to success, why being uncomfortable is the secret to personal growth and their key to taking feedback – sleep on it. Plus, former Facebook and Google exec Molly Graham on culture and employment branding. Lessons from Charlie Munger on “liking/loving tendency,” AKA why you can’t just learn from people you like. And lastly, DC and DG wrap it up with the secret trick to finding the next group of leaders at your company and the importance of learning to say “no.” Be sure to tune in and we’ll see you back here next year! Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio.

"Best Of Seeking Wisdom 2018" Part 1 Dec 24, 2018

On this very special best of 2018 mash up, you’ll get insights from guests throughout the season, and, as always, nuggets of wisdom from DC and DG. On Part I, hear from ProfitWell’s Patrick Campbell on content strategy, pricing and the future of the subscription economy. Rich Roll and Brad Stulberg break down the emergence of wellness, fitness, mindfulness and well-being as major categories. Plus, Amy Chang, advisor, board member and Cisco SVP on why a diversity of personality types and not just backgrounds is key. Sales expert David Priemer talks about effective selling and how to ensure your message gets through. And to wrap it up, DC and DG discuss the six principles of Influence and why it’s the book every marketer should know cold. Be sure to tune in and we’ll see you back here next week for Best of Seeking Wisdom: Part II! Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio.

#Growth 2: How to Pick, Plan and Execute a Growth Experiment So You Can 10X Product Activations Dec 19, 2018

On this episode of #Growth, host Matt Bilotti walks us through how to pick, plan and execute a growth experiment. Most crucial to getting started? Make sure the experiment you choose gives you a statistically significant dataset from which to start, run your experiment off of and ultimately base your conclusions on. This experiment framework can apply to all parts of your business. Ready to get started with your own growth experiment? Tune into #Growth now.

#140: DC & DG Answer Your Questions Live Dec 17, 2018

It's a special holiday edition of Seeking Wisdom 🎁 and DC and DG are taking listener questions live. Be sure to check out all the festivities on YouTube. On this episode, DC and DG share their favorite books of the year, provide insights into their daily routines and habits, how we train managers to develop their teams and much more. Be sure to tune in. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel, @seekingwisdomio.

#Exceptions 10: Zoom's Relentless Focus on Customer Experience Dec 12, 2018

In the Season 1 finale of #Exceptions, host Jay Acunzo goes inside a seemingly ubiquitous brand in the business world today: Zoom. In talking to the company's CEO Eric Yuan and head of marketing Janine Pelosi, we learn why they refuse to settle for conventional wisdom and how they orient their team to push past "best practices" to build an exceptional customer experience. Plus, the heartwarming story of a second-grade teacher connecting his students to countries across the world through the Zoom platform. If you like it, be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and say hi on Twitter: @jayacunzo @seekingwisdomio @zoom_us.

#139: Slack Overload, Big Rocks, And Making Time For What Matters Dec 10, 2018

Alright. If you’re into personal productivity (and getting more stuff done at work) then this episode is for you. DC and DG talk about Slack and a recent shift in how we’re communicating internally at Drift, plus lessons from Stephen Covey’s 7 Habits of Highly Effective People, and a new book “Make Time: How to Focus on What Matters Every Day.” Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt @dcancel and @seekingwisdomio.

#Growth 1: Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel Dec 05, 2018

Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more. In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @drift and @seekingwisdomio. In this episode: 0:13 – Introduction to Matt, the host of #Growth 0:44 – What is #Growth? 1:13 – Choosing the lever that matters 1:46 – An example: Facebook 2:29 – Start with AAARRR (pirate metrics) 3:39 – A caveat for startups 4:03 – Map out your funnel and locate drop-offs 4:58 – Get the low-hanging fruit 5:29 – Go deep on one thing 6:09 – Should you start at the top or bottom of the funnel? 6:43 – Pick something, run with it, and try to move the lever. 6:56 – A warning to the listener who’s new to this 7:24 – Getting the right anchor point 7:48 – Having right expectations

Special Announcement: Meet the Brand New Podcast from Seeking Wisdom Dec 04, 2018

We've got some exciting news from Drift and the Seeking Wisdom family of podcasts! We're launching a brand new show called Growth, hosted by Drift's Matt Bilotti, Senior Product Manager on, you guessed it, our Growth team. His show covers everything from growth tactics, the metrics that really matter to your bottom line, funnel mapping, how to run certain experiments, magic moments and so much more. You can also expect to get exclusive insider tips from growth leaders at top B2B companies on the tactics and strategies they use every day. Finally, a show for all you growth folks! Be sure to tune in. Plus, #Build is getting it's own dedicated feed! Make sure you don't miss an episode by searching for and subscribing to the Build from Seeking Wisdom feed today. Be sure to give all our new and existing pods ⭐️⭐️⭐️⭐️⭐️⭐️ and as always stay up to date with all things Drift at drift.com/blog.

#138: The 3 Types of Role Models Everyone Needs In Their Career Dec 03, 2018

Mentors. Role Models. Learning from others. Those are topics we talk about regularly here on Seeking Wisdom – but there are actually 3 types of role models to follow and watch if you want to grow in your career, business, or personally. DC and DG break down Role Models, Reverse Role Models, Anti Role Models, and more on this episode of Seeking Wisdom. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio. In this episode: 0:31- Introduction to today’s topic on role models 2:00 - Role models in general and why you need them 2:20 - Role models allow you to see what’s possible. 3:00 - Learn what works and doesn’t work from other people. 3:21 - We are in a constant fight with our own egos. 4:35 - We all model throughout our lives, but we get to a point when we stop modeling. 5:25 - The best marketers learn faster than anyone else. 6:13 - The classroom example- Whose earnings would you choose? 7:11 - Selecting your Role Model(s) 7:44 - Find somebody that is doing the same thing you are doing today. (peer) 7:50 - Find somebody that is one level ahead of you. 7:57 - Find somebody who is multiple levels ahead of you. 8:10 - Reverse Role Models introduced 8:18 - DG goes to a dinner event in with CMOs 10:00 - Reverse Role Models help you figure out what is possible. 10:32 - Anti Role Models- Find the people exhibiting the traits that never lead to the things that you want. (Charlie Munger’s Inversion Theory) 13:15 - Getting caught up in equipment, what you look like 13:45 - Rate & Review! Links: Learn more about Charlie Munger’s Inversion theory: https://www.learning-theories.com/inversion.html

#Build 11: Julia Austin on the Making of a Great PM – Lessons from Harvard Business School, Digital Ocean, VMWare & Akamai Nov 30, 2018

On this episode of #Build, board advisor and Senior Lecturer at Harvard Business School, Julia Austin, shares her point of view on what makes a truly great product manager. How does she know? Well years of experience spent as CTO at Digital Ocean and VP of Engineering at VMWare and Akamai. Julia also opens up about her time as a lecturer at Harvard Business School and experience serving as a board advisor to startups including Drift, Wistia, Help Scout, ZappRx and others. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @austinfish. In this episode: 0:09 – Maggie introduces Julia Austin 0:40 – Introduction of the two big topics of today’s show: 1. What is a great product manager, 2. How one builds a carrier in production management 0:57 – Julia shares how she went from production itself to teaching about it 4:23 – Product manager is not a cool CEO position, but it turns ideas into made products and can be very gratifying 5:48 – The process of idea to realization in project management that she teaches in Julia’s class 8:32 – By taking a product management class one can walk through and gain knowledge about the whole process 9:05 – Kinds of people customarily being most successful in product management 16:29 – Julia explains what a ‘typical’ product manager looks like 20:24 – You don’t have to build the most fancy things all the time 21:57 – Sometimes you have to take scary risks 23:20 – What makes a great PM is someone who says ‘I know this is the right thing to do,’ and can make the call 23:28 – Julia shares advice on how one can get their first PM job 26:46 – Advice on how to evaluate the next carrier steps as a PM, and whether to go / remain in a big or a start-up company 35:32 – Julia shares some final pieces of advice 37:21 – Be willing to take risks 38:03 – Don’t be focused on titles, but on what you will actually do

#Exceptions 9: The Most Crucial Leadership Principle Most B2B Brands Miss Nov 28, 2018

In this episode of #Exceptions, a revelation about leadership and team happiness and retention in B2B. Indianapolis startup Lessonly teaches us about the communication principle most needed but often overlooked across the corporate world. It's one that explains why customers send Lessonly unsolicited letters praising them, and why the company's VP of Marketing spent a recent evening alone in his garage, spray painting 700 toy llamas gold. This is an #Exceptions episode unlike any other. If you like it, be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and say hi on Twitter: @lessonly @kyleplacy @jayacunzo @seekingwisdomio.   In this episode:  0:35 - You’re only as good as your last at bat. 1:20 - Read Break the Wheel 1:56 - Meet Lessonly 2:56 - Jay reaches out to one of Lessonly’s happy customers. 4:10 - Putting the customer at the center of it all 7:17 - Jay explains Lessonly’s road map… with llamas. 9:00 - Jamie advocates really knowing what conference you’re going to. 10:09 - If Lessonly were a person it would be Jamie’s friend that would follow through. 13:00 - Psychological Safety introduced 13:17 - Employees are the best place to invest. 13:54 - Most marketers are reactive and skittish. 14:57 - At the core of psychological safety is trust. 15:21 - Marketing successes 16:40 - Caring about the whole person on our team 17:40 - Meet Kyle Lacy (Lessonly’s VP of Marketing) 17:47 - Non-violent communication & appreciative inquiry 20:53 - Katie Brunette (Marketing Manager) talks about Lessonly’s CEO & work/life integration. 23:40 - Kyle Lacy explains being too metric-heavy. 24:55 - The Golden Llama trophy 27:14 - The things that aren’t scalable are typically what works. 27:53 - Why Yellowship? 29:55 - Psychological safety while event planning for Yellowship 32:15 - Lessonly’s branding and unexpected touches 33:30 - Jay reads a letter from a customer. 35:54 - Gut-checking as a team 37:28 - The ability to help others do better work IS the platform.

#137: The Most Important Management Book Of All-Time Nov 19, 2018

On this episode of Seeking Wisdom, DC and DG discuss former Intel CEO Andy Grove and his book High Output Management – which just might be one of the most important management books of all-time. Plus DC shares one secret tell that will show you who your next great manager might be. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio. In this episode: 0:47 - Introduction of the book covered in this episode, High Output Management by Andy Grove. 1:07 - How Andy Grove has made an impact 2:28 - Why it’s important to pair your learning with a moment in time 3:05 - Main lesson of the High Output Management: be conscious of how everything you do reflects on the people who work for you. 3:30 - Additional lesson: everything you do/don’t do counts and says something about you to your team. 4:17 - Be able to model good management and leadership for your team, as perception is reality 5:01 - “The streets are watching” - your team looks to you for cues on how they should act. 5:30 - Additional lesson: A manager’s output equals the output of his organization plus the output of the neighboring organization under his influence 6:27 - The secret to getting promoted is to go beyond doing 100% of your job 7:05 - DC and DG’s bonus tip on how to spot a natural born leader and your next great manager 8:15 - Additional lesson: saying yes means saying no to something else 9:30 - Be straightforward and leave the interview gimmicks alone so as not to leave the wrong impression 10:44 - Hiring is luck, so the interview process needs to be scientific 11:53 - Management should adjust based on talent and knowledge and the Task Level Maturity approach Books mentioned in this episode: High Output Management by Andy Grove

#Marketing: Lessons From The High Volume Business – Scaling Hootsuite, Vidyard & Constant Contact with Steve Johnson Nov 16, 2018

On this #Marketing edition of Seeking Wisdom, DG syncs up with legendary marketing operator, Steve Johnson. Together they discuss his time at Constant Contact, Hootsuite, Vidyard and more. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt @seekingwisdomio. In This Episode: 0:33 - Intro with Steve Johnson 1:29 - The rise of social media 2:31 - Hootsuite and social media 3:51 - Lessons from the high-volume business 4:16 - Lessons from Constant Contact 4:34 - Fremium 5:43 - How did Hootsuite grow? 6:33 - Community marketing 7:25 - Ambassadors to reach area influencers 8:16 - Hoot-ups 10:52 - South by Southwest and an owl bus 12:02 - All a matter of marketing and public relations 12:34 - The move to enterprise 14:46 - The proliferation of free/enterprise combinations 15:44 - A lesson from Survey Monkey: switch to annual subscription 17:12 - A lesson from Survey Money: use an agency 17:28 - The most recent parts of Steve’s journey 17:40 - Lessons from Hootsuite: purpose and model 18:26 - On the need for an international move 19:24 - Things learned from Vidyard 20:45 - GoVideo success 21:30 - Fremium is good for horizontal markets. 22:25 - The attitude needed to build a big company

#Exceptions 8: How First Round Capital Bet on Brand to Change the VC Industry Nov 14, 2018

First Round Capital is one of the most widely loved venture capital firms in tech -- no small feat for a VC firm to claim. Through their platform (VC for brand marketing and value-add projects), they've built the Harvard Business Review-of-Startups, hold 80+ events per year for their portfolio companies, and even help founders pitch them through a program called Pitch Assist. Today, host Jay Acunzo talks to First Round partner Bill Trenchard and how and why FRC bets on brand (and how that changed the VC world for good). We also hear from the founder of a growth-stage startup, Lloyd Tabb of Looker, who describes his experience with Bill and the First Round brand. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio. In This Episode: 1:00 - Overview of #Exceptions 2:02 - First Round Capital 4:40 - What do entrepreneurs think of First Round Capital? 7:30 - First Round’s alignment with entrepreneurs 9:00 - First Round’s programs & network of professionals 11:30 - Good behavior under stress: living out brand values 13:20 - Today’s big idea: Thinking long-term 15:11 - “What’s in it for the customer?” 19:20 - Shared experience & empathy 23:00 - Evaluating investment opportunities through empathy 24:33 - Companies with the best customer experience 27:28 - The ugly duckling vs. the swan 28:39 - Hacks vs. the long view 32:00 - Two tactics for handling the hard times in a VC 35:00 - Bill’s hard conversation with a founder 36:00 - Key learning points from this episode

#136: How To Become A Learning Machine (And Triple The Number Of Books You Read In 2019) Nov 12, 2018

This week on Seeking Wisdom, DC and DG re-visit one of the most popular episodes of all time to share their secrets to reading more books. Why? Because reading is key to transforming you into a learning machine. And that means helping you get ahead in your career. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio. In this episode: 00:37 - Did you vote? Who are the copywriters for ballots? 2:00 - Why we made this episode 3:54 - You’ve been taught the wrong way to read 5:50 - The key to becoming a learning machine 7:30 - James Altucher: “Idea sex” 9:07 - Stop reading boring books 10:54 - How to stay inspired and keep learning 14:19 - A six-star review from Ethan

#Build 10: Atlassian's Joff Redfern on Scaling Product Teams through Hypergrowth Nov 09, 2018

On today’s episode of #Build, host Maggie Crowley sits down with Joff Redfern, VP of Product at Atlassian. Together they talk through Joff’s time as VP of Product at LinkedIn, building a product org from 12 people to 650, the concept of a shipyard, why talent is priority 0, why he chose to join Atlassian and much more. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift , @seekingwisdomio, and @mejoff. In this episode: 0:33 – Maggie introduces Joff 2:19 – Falling in love with the Atlassian vision, needing a calling 3:30 – How LinkedIn shaped Joff’s career 6:45 – Riding the double paradigm shift to mobile and social networks 7:48 – How to scale an organization...Building Your Shipyard 8:52 – Three pieces to a shipyard: values (8:59), people/talent (10:15), practices (10:43) 2:11 – What does it mean to be an Atlassian Product Manager? 15:40 – Having just one set of expectations for hiring, evaluating, and growing talent 19:15 – Keep it simple, because movements are built on slogans 21:52 – Creating autotomy and best practices across the organization 25:15 – Maggie shares about independent work with accountability at Drift 26:00 – Scaling really fast and incrementally improving 28:01 – Joff’s book list: Drive, Zero to One, Thinking Fast and Slow 30:18 – Don’t wait, don’t be afraid to look bad, and embrace creative confrontation

#Marketing: 5 Lessons You Can Steal From Today's Top B2B Brands (And The Process Behind Writing A New Book) Nov 05, 2018

On this #Marketing edition of Seeking Wisdom, DG sits down with Jay Acunzo to unpack 5 lessons he learned from today's top B2B brands while working on season one of #Exceptions. Plus, get a behind-the-scenes look at the writing process for Jay's new book, the art of self-publishing and more.

#Exceptions 7: Creativity, Constraints and the Rebrand of Grado Labs Oct 31, 2018

How to convince an old-school CEO (of a legacy brand) to push forward with a rebrand

#135: Thinking Fast & Slow (And The Reason Why Everything Is Always On Sale) Oct 29, 2018

On this episode of Seeking Wisdom, DC and DG break down lessons from Daniel Kahneman’s classic book Thinking, Fast and Slow – and why this might be the most important book for anyone in sales and marketing. Topics on this episode: -Lessons from a recent outdoor ad campaign and American Eagle -Cognitive biases - Anchoring effect - The Halo Effect - What will DC be for Halloween? Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio. In this episode: 1:00 – Thinking, Fast and Slow by Daniel Kahneman 1:05 – Marketing lesson from blitz billboards in San Francisco YouTube 3:13 – How to get the referral and DC’s playbook 5:20 – Why DC loves Thinking, Fast and Slow…the third degree, black belt 6:16 – Blinkist app/website for book summary 7:38 – Why this is an important book for business people 8:13 – How we make decisions 8:38 – System 1 thinking – fast, intuitive, emotional, reptilian brain (DG!) 9:15 – System 2 thinking – slower, deliberate, logical thinker, DC’s sleep on it hack 9:59 – Learning how to modulate and create guardrails for yourself in biases 10:20 – Charlie Munger and realizing you don’t have control over biases 11:15 – Anchoring Effect 12:38 – Discounting as a form of anchoring 12:56 – DC’s trip to American Eagle with his daughter 13:43 – We’re all blind to this stuff 14:25 – The Halo Effect 15:12 – Shep Gordon, the master of the Halo Effect or Light Bulb Effect 15:54 – DG’s tips to understanding the magic in marketing 16:25 – Doing the work, practicing and applying what you learn 17:24 – What is Halloween? Books mentioned in this episode: Thinking, Fast and Slow by Daniel Kahneman Influence by Robert Cialdini

#Build 9: Product Managers: Want To Work Better With Engineers? Here's The Secret. Oct 26, 2018

It’s a special episode of #Build. Host Maggie Crowley is joined by members of Drift’s Product and Engineering teams. Meet Alexa Nguyen, Senior Product Manager, Trevor Rundell, Director of Engineering, and Peter Karl II, Lead, Product Efficiency. The group chats through how product and engineering can work together most efficiently. That means breaking through the perception that engineers should be wholly removed from the customer. To tackle this problem at Drift, tech leads here are directly responsible for the outcomes of the products they’re working on (where at most organizations, that’s the Product Manager’s responsibility). This gives engineering more context around the products they're building. And empowers them. They’re expected to be on the front lines answering questions from customers. Because at Drift, it’s all about putting the customer first. Learn more about story time and how to get your engineering and products teams better aligned in today’s episode of #Build. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift and @seekingwisdomio. In This Episode 0:37 - Introductions of Alexa, Trevor, and Peter 1:44 - Tech Leads vs. Product Managers 3:48 - Creating a space of forward-thinking work called “Story Time” 5:50 - When to bring an engineer into a project 6:30 - Starting Story Time with a well-defined problem 7:44 - What does the customer want? 8:36 - The team discusses their first Story Time. 10:24 - Pencils Not Pixels 11:04 - How to communicate this idea with new engineers 12:00 - What is the role of conflict/disagreement? 12:34 - Do not mistake feedback for criticism. 14:00 - How to disagree with respect 14:36 - One-on-one meetings explained 16:19 - The best PM to work with 17:18 - Practice at work 18:12 - Experience working with Drift’s co-founder 20:26 - Advice to the listeners

#134: This Hiring Secret Can Help You Find Your Next VP Oct 23, 2018

On today's episode of Seeking Wisdom, DC and DG are joined by special guest and Drift co-founder and CTO, Elias Torres. Together, they talk through how to hire people who can go from individual contributor to VP. It comes down to 4 things. 1) Come from humble beginnings. You need to be hungry. 2) Ability to get sh*t done. Do the work. 3) The "It" factor. Uncommon charisma and presence. 4) Humility. Be Ego-free. Stay humble as you grow in your career. They break it all down in this episode of Seeking Wisdom. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel, @eliast and @seekingwisdomio. In This Episode: 0:53 - The Culture Code 1:38 - Consistency with Seeking Wisdom is coming. 2:30 - The team discusses their trips to Europe. 5:00 - Hiring Lessons from Elias Torres 6:12 - The value of coming from humble beginnings 7:04 - The ability to get sh*t done 7:17 - The “It” factor 8:15 - Ego-free individuals that have humility 9:12 - Elias Torres talks about his time starting at Drift. 10:42 - Hiring for Marketing 11:58 - DC’s Marketing background 14:00 - Looking beyond the profile for hiring 14:40 - Marketing’s need for someone who can grab your attention 17:50 - The dark ten years 19:00 - Do the work to find the right person. 19:27 - Put yourself in the right company. 20:30 - Read Blitzscaling 21:29 - Where would you find another DG? 23:50 - Be around people that push you. 24:55 - Recap Books mentioned in this episode: Blitzscaling: The Lightning-fast Path to Building Massively Valuable Companies by Reid Hoffman, Chris Yeh and Bill Gates The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle

#Exceptions 6: Data, Ego, and the Search for Truth with ProfitWell Oct 19, 2018

A brand based on truth? That's what ProfitWell co-founder & CEO Patrick Campbell has set out to achieve. But what is a brand based on truth exactly? Well, it's about going deeper to cut through assumptions and push past egotistical decision making to find...the truth. With so many metrics, it's all too easy to pay attention to what makes us feel good, rather than what's actually good for our business. So how do you actually face the truth? We dive deeper in today’s episode of #Exceptions to find out. In this episode: 1:40 - Introduction to ProfitWell 2:25 - What makes ProfitWell different? (The idea of Truth) 3:58 - Andy Cook’s experience using ProfitWell 6:14 - If ProfitWell were a person, who would it be? 7:30 - The fear of not making money vs. how to maximize your business 9:30 - Face the truth-Brand, Product and Content 12:00 - How many businesses start with a faulty foundation 13:54 - Build the foundation of your understanding first. 14:28 - Hear from ProfitWell’s founder and CEO, Patrick Campbell. 15:12 - Explore how brand is truth 17:00 - Understanding what you stand for is brand 18:33 - ProfitWell’s dashboard is free because it highlights problems. 19:40 - Solving the cause of the problem 21:20 - ProfitWell’s content 25:55 - Patrick’s take on building an audience 27:06 - Are you building your brand around a unified concept? 28:11 - What is the one simple idea that customers are really after? 28:23 - Can you package it as one simple story? 29:46 - Does your content actively pursue the truth about your customers’ problems? 30:54 - Have you actually found the truth? - Set aside your ego. Before you go, leave a 6-star review and be sure and share this podcast with your friends! And connect with us on Twitter. Follow @jayacunzo, @seekingwisdomio and @drift.

SW Classics: You Don't Need More Ideas (You Need More Execution) Oct 15, 2018

DG is traveling around Europe this week, sharing the good word on brand building. So for today's episode of Seeking Wisdom, we're throwing it back to one of our favorite episodes...on ideas. You don't need more of them, you need better execution. Learn how to pick out the good from the bad and how to actually execute. In this episode: 00:18 - Ranting about “ideas” 01:02 - Ideas that put you to sleep 01:30 - Why “ideas” hold no value 01:55 - Why NOW is the only real idea 02:30 - How to filter your ideas 03:09 - Synthesizing brings success 03:30 - Powerful ideas need immediate action 04:05 - Always trust your gut 04:35 - “Interesting” isn’t always worthy of action 04:45 - Real ideas always require implementation 05:15 - If you move the ball, you can move your mouth Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on ideas and execution on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio.

#Build 8: Pluralsight’s Nate Walkingshaw on Why The Secret to Hypergrowth Is Building a Product with Empathy Oct 12, 2018

Pluralsight's Nate Walkingshaw literally wrote the book on product leadership. On this episode of Build, Nate dives into the importance of empathy in product and how his own background as an EMT helped him build more empathetic, more intuitive products. Plus, Nate shares his framework for the "product heart" – all of the key elements for what a healthy product should look like. In this episode: 00:35 - Nate’s journey from EMT to Chief Experience Officer (CXO) at Pluralsight 1:48 - Inventing products to solve EMT problem 3:25 - Nate’s work at Stryker 4:09 - The transition from hardware to software development 4:45 - Nate’s work at Strava 6:20 - Launching Strava’s first commerce based app 6:47 - Nate’s work as Head of Tanner Labs at O.C. Tanner 8:00 - The Mission of Pluralsight: Democratizing Technology Skills 8:30 - Joining Pluralsight 9:45 - How to develop a great product that impacts people 10:27 - Why “why” matters 11:25 - Direct Discovery: Mission, Vision and , & The Client 12:17 - Hearing the voice of the customer 12:50 - Customer Preference Testing (CPT) & Customer Confirmation Testing (CCT) 14:40 - Merely sSolving problems vs. creating meaningful outcomes 16:22 - Leveraging key performance indicators for product design 17:19 - Outcome and & the customer’s success 19:15 - How you can benefit from switching to output focus 23:17 - How Nate taught his team about output focus 25:30 - How Nate’s team stays available & engages customers 29:50 - Care for the craft (and popularity will follow) 30:35 - The value of listening in a distracted world Books & Resources Mentioned in this Episode: Read Nate’s book on Product Leadership https://www.amazon.com/Product-Leadership-Managers-Products-Successful/dp/1491960604 Check out more of Nate’s wisdom https://medium.com/@nwalkingshaw Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! And be sure to check out more insights on product development on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift and @seekingwisdomio.

#133: How to Run the Most Effective 1:1 Meetings of Your Career Oct 08, 2018

Seeking Wisdom is back to discuss the importance of 1:1 meetings – what they are, why you and your team need them, the best 1:1 formats and more. Hint: As a manager, these meetings are all about listening and roadblock removal. Also in this episode, “skip 1 meetings” plus go inside DC and DG’s own 1:1 meetings – and DC’s format to steal for your own company. In this episode: Format Tips for Successful 1:1s Strive for weekly 1:1s with direct reports, every other week if you have to Embrace “skip 1 meetings” where you meet every two weeks or once a month with anyone else on the team Keep them casual – go for a walk to get coffee or a juice, get in a room to whiteboard, don’t write everything down, listen instead – this is not an interrogation! Encourage your direct reports to talk by embracing the silence, give them the room they need to talk. Tips for Direct Reports: Come to the meeting prepared with agenda – DG uses Evernote Notebooks to record what he wants to talk about. Go to the meeting with the top 3 things you want to discuss. If it’s nothing specific, but you want a check in, go for a walk. If you don’t have anything particular, it’s okay to skip these meetings occasionally. Books mentioned in this episode: High Output Management by Andrew Grove Before you go: Join the B2B Marketing Mastermind group on Facebook! Email dg@drift.com to get on the list. Leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on 1:1 meetings on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio.

#Exceptions 5: Moving From Traffic to Audience to Community: Why Buffer Treats Their Customers Like Humans Oct 03, 2018

On this episode of #Exceptions, we’re going inside Buffer. Buffer sells social media management tools for marketers, allowing you to schedule and analyze everything. It’s used by companies like Shopify, HelpScout, the Denver Broncos, and thousands more. The entire company is run on a platform of radical transparency. They’ve been publishing their revenues, metrics, and even employee salaries for years now. They’re truly walking the walk. Buffer doesn't just pay lip service to transparency. Buffer takes action. Buffer is creating something deeper than traffic. They’re starting conversations and then following through with their community. Through their public slack channel of over 5,000 members, they’re moving customers from traffic to audience to community. Think about your own company. Do you treat your customers as humans? Or merely as transactions? If the answer is the latter, that’s okay. These are changes that any company can make.

#132: Beware Of Confirmation Bias Oct 01, 2018

On this episode of Seeking Wisdom, DC & DG break down confirmation bias & why it's one of the most common biases that impacts how we make decisions at work and at home (and one of the top 25 Cognitive Biases that we deal with every day; arguably it's the #1 bias we have). Books mentioned on this episode: Thinking Fast & Slow by Daniel Kahneman Influence: The Psychology of Persuasion by Robert Cialdini If you're a fan of the show, we'd love it if you left a six-star rating on Apple Podcasts. And if you leave a review and then take a screenshot and tweet at @dcancel and @davegerhardt, we'll hook you up with copies of the two books mentioned on this show.

#Build 7: 3 Questions Every Product Team Needs to Ask w/ Sandhya Hegde Sep 26, 2018

Maybe you're in product dev, maybe you’re in marketing. Either way, you have customers, and your goal is to provide value for them, drive revenue, and surpass goals. Chances are, you’ve seen someone miss it. Maybe you’ve missed it.

#131: 3 Simple Tips To Help You Read More Books (Even If You Don't Like Reading) Sep 24, 2018

Dave Gerhardt had read maybe 10 books his whole life. Then he met DC, who told him to read like his life (or at least career) depended on it. Now at Drift, he’s read over 100 in just 2 years. Why? Because it’s the difference between mediocrity and success. You can follow the greats in your area of interest, copy their results, implement their best practices, and avoid their mistakes. Maybe you’re thinking, “I don’t enjoy reading.” Neither did Dave. But after DC let him in on a few secrets, Dave began ravenously tearing through books on marketing, managing, training, things that mattered to him. 100 books later, he’s letting you in on his secrets, so today on Seeking Wisdom, DG is giving you three keys he learned from DC on on how to read for success PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook.

#Exceptions 4: Help Scout: Defining, Defending, & Challenging an Entire Industry Sep 19, 2018

Customer support professionals remove the obstacles and clear the way for your customers to appreciate your product or service. They are the front lines of your business, representing your name day in, day out. Often time, customers service pros may be the only face or voice of a company someone can connect to the business. Yet, these individuals, the ones bearing the flag for an entire organization, are typically overworked, underpaid, and underserved. Meet Help Scout. Help Scout hasn’t just built a kick-ass SaaS product that enables CSRs and others to perform faster and better. They’ve created a culture where these professionals on the frontlines are valued, heard, and understood. Their clients love the product and the company, because both are built around them. From Help Scout’s customers, to their employees, to their CEO, to even those unhappy with how Help Scout’s changing the industry, I heard one thing in common with every stakeholder: Help Scout is ruthless about customer-centricity. They are an #Exception. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @jayacunzo and @seekingwisdomio

#Build 6: How to Hire Diverse Product Management Teams w/ Pratima Arora Sep 12, 2018

In this one Pratima Arora, Head of Product at Confluence, discussed how she scaled two product teams - one for Salesforce and one for Atlassian, bringing genuine diversity to her teams at both companies in the process.

#130: Jocko, Casey, & More - It's a HYPERGROWTH East Recap Sep 10, 2018

On this episode of Seeking Wisdom, DC & DG recap the behind the scenes of HYPERGROWTH East, including lessons from Jocko Willink, Casey Neistat, and what happened with Grant Cardone. HYPERGROWTH West is coming to San Francisco in 2 weeks on Monday 9/24 and there are a limited number of tickets still available. Visit hypergrowth.com and use the promo code SEEKINGWISDOM for a little surprise.

#Build 5: 4 Ways to Get Customer Feedback Any Time Sep 05, 2018

The most important thing we can all do as product people is also something that most of us continue to fail at: talking to customers. Getting customer feedback is an example of something that’s simple, but not easy. It’s incredible that talking to customers and getting feedback is the one thing that we all know is the key to building great products—but apparently we don’t all do it. Luckily, there’s a way to massively increase the amount of feedback that you’re getting if you open up your definition of ‘customer feedback’ and instead focus on, ‘How can I talk to my customers more often?’” On Twitter @maggiecrowley and @seekingwisomio

#129: The Biggest Learning Mistake Most People Make Sep 03, 2018

Do you find yourself only learning from people that you like? If the answer is yes, then your growth is in serious jeopardy. Because guess what? There are not that many people in the world who are perfect. If you choose to wait around until they are, or until you like them, or until they have the right experience, you’re going to be waiting a very long time. Whatever the case may be, you must avoid this pitfall that Charlie Munger calls: The Liking/Loving Tendency. If you don’t rid yourself of it, it's going to be your biggest roadblock to growth.

#Exceptions 3: InVision Aug 29, 2018

What if your brand could be the battle cry, the rallypoint, the symbolic meeting place for your customers? What if your brand could transform your audience into a community of participants? That’s exactly what InVision has remarkably accomplished. They’ve found and listened to their community. They haven’t just provided solutions, they’ve understood the problem. They’ve created an elevated surface for their customers to have and share a voice. The InVision brand has built a platform. Is transforming your brand into a platform difficult? Yes. Impossible? Not for a #Exception. Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @jayacunzo and @seekingwisdomio

#128: Toronto Recap, HYPERGROWTH, DC's First Concert & More Aug 27, 2018

I hope you’re ready for this. DG and DC just got back from Toronto, and they’re packed with tidbits of wisdom to download. This episode of Seeking Wisdom, DC and DG give us some straight up B2B advice. One nugget they dropped? Be yourself. Sure, sounds simple, almost too easy. That’s probably why most B2B companies forget how profound it is. No one wants to buy anything from someone who is fake. It hasn’t worked in B2C, and it will never work in B2B. Sometimes in B2B, we just have to get back to the basics.

#157: Scaling & Selling a $100M Company with Kyle York (Former Dyn CRO) Nov 09, 2020

On this episode of Seeking Wisdon, DC sits down with Kyle York, former CRO, CMO, and General Manager of Dyn and current founder and CEO of York IE. Together they discuss Dyn's path to becoming a $100 million business and its ultimate sale to Oracle. Plus, the importance of working through "the Dips," mental health and well-being, the future of field sales and marketing in a post-COVID world, and much more. Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod

#Marketing: Why Every Marketer Should Have a Swipe File Aug 22, 2018

Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. DG recorded this one in his car on the last day of vacation in Hilton Head, SC a few weeks back, just for you. The book he mentioned was Hey, Whipple, Squeeze This by Edward Boches and Luke Sullivan, who was an ad agency guy for 30 or so years. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

#127: DC's Secret To Managing Your Career at a Hypergrowth Company Aug 20, 2018

In this episode, DC busts out his whiteboard to talk about three different comparisons of company growth vs. individual growth. In the first, the company grows faster than the individual. In the second, the individual grows faster than the company. In the third (and rarest) scenario, both grow rapidly—together. You’ll also hear thoughts on intermittent fasting, Managing Oneself by Peter Drucker, and Total Recall (the book) by Arnold Schwarzenegger. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt, @dcancel, and @seekingwisdomio

#Build 4: Backlogs Don't Matter Aug 17, 2018

In this one, Maggie shares a recent Tweet that got her the most impressions she’s ever had—and her first internet troll. It went something like this:“Stop wasting time talking about tools and backlogs. It doesn’t matter. Go talk to your sales team, figure out what hurdles they’re running into, and solve for them.” Listen in to hear why this struck such a nerve in the product community. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter @maggiecrowley and @seekingwisomio

#Marketing: Coffee With a CMO w/ Jill Rowley Aug 15, 2018

Jill Rowley is not a CMO, and we didn’t drink coffee during this interview. That should tell you just how much we wanted to interview her. Jill is the Chief Growth Officer at Marketo. She’s been in sales her whole life, although she has a soft spot for marketing and loves to study the best CMOs in the world. In this one, she told a crazy story about landing a deal at Eloqua that was a decade in the making, talked about her time at Salesforce, and shared when to walk away from a potential deal. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

#126: The Education of the Young Nephew (Our Favorite Books From Summer 2018) Aug 13, 2018

The people want more DC on Seeking Wisdom, and nothing says DC like books. So in this one, we’re covering our favorite books that we’ve read this summer. DG runs through his four favorites, and DC mentions three—all by the same author. Check them out: The Tao of Charlie Munger - David Clark Confessions of An Advertising Man - David Ogilvy High Growth Handbook - Elad Gil Supermensch - Shep Gordon The Culture Code - Daniel Coyle The Talent Code - Daniel Coyle The Little Book of Talent - Daniel Coyle Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt, @dcancel, and @seekingwisdomio

#Exceptions 2: Wistia Aug 10, 2018

Wistia is a company that markets a mission, not just a bunch of products. A few years ago, you might have described Wistia as a SaaS company that offers video hosting and analytics. But thanks to a major product launch this year, the company is in flux. They’re in growth mode, but they’re also in control of that growth. Like all other brands in the #Exceptions series, Wistia puts a huge emphasis on customer centricity. It’s one of the biggest reasons why more than 30,000 companies worldwide use Wistia products to create, host, and measure their videos, including companies like Mailchimp, Sephora, Zendesk, Squarespace, and Casper. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @jayacunzo and @seekingwisdomio

#Marketing: Coffee With a CMO - Mike Volpe Aug 08, 2018

Mike Volpe is now a CEO, so what’s he doing on Coffee With a CMO? Well, Mike has a long history in marketing, and at the time of this recording, he still had a few hours left as CMO before he transitioned into the big chair. So technically, we didn’t cheat. In this one, Mike talks about how your PR focus should change as your company grows, why you should associate with big-name brands, and why you should hire people who are better than you. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

#125: DC Is Back From Sabbatical. Here’s What He Learned. Aug 06, 2018

DC is back from sabbatical, people. This is a very important day. If you listened to the episode with ET, you know that Drift’s two co-founders put sabbaticals in place for every three years instead of the typical five. Not just one time, but every three years. Which seemed like a great idea three years ago, but then DC had to be the first one to do it or else no one would… He was gone for a month, in Vermont, then L.A. And boy, does he have some stories... The three books DC recommended, all by Daniel Coyle, were The Culture Code The Talent Code The Little Book of Talent And here’s Jeff Bezos’s rubric for hiring. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt, @dcancel, and @seekingwisdomio

#150: Choose Wisely: You’re The Average Of The 5 People You Spend The Most Time With Mar 25, 2019

“Show me your friends, and I’ll show you your future.” In this episode of Seeking Wisdom, DC and DG are talking about the five people closest to you – and how the people you surround yourself with in everyday life and on social media have a bigger impact on you than you think.

#Marketing: Coffee With a CMO - Brian Kardon Aug 01, 2018

Brian Kardon is the CMO at Fuse and former CMO at Lattice Engines, Eloqua, and Forrester. He joined us in our Coffee With a CMO series to talk about his time at Forrester, the future of marketing, why tech isn’t as important as it used to be, what it takes to be a great CMO, and why you need to stop listening to other B2B vendors. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

#Marketing: What Social Media Engagement Can Teach You About Your Marketing Strategy Jul 31, 2018

Facebook. Twitter. LinkedIn. Instagram. YouTube. What makes content on those channels effective? The answer is engagement. The more engagement a post gets, the more it gets shared. Comments (i.e., conversations), therefore, are a big deal. There’s a lesson to be learned here about your overall marketing strategy, and DG has it for us today. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

#Marketing: Coffee With a CMO - Tim Kopp Jul 25, 2018

In the second episode of Coffee With a CMO, DG talks to Tim Kopp. They cover what it takes to get on Tim’s CMO “coaching tree,” how to hire right early to scale your company fast, what separates would-be marketing executives, and what he learned as a marketing leader for Procter & Gamble. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

#124: Reading, Leadership Principles, and Drift Sabbaticals w/ ET Jul 24, 2018

ET is filling in for DC while he's wrapping up his sabbatical. We talked about the Drift Sabbatical program, why it's 3 years vs. 5, and how the company scales as the founders take more time off, how to set up systems to scale, and the power of unplugging. We also talked about the Drift Leadership Principles and how they set up new hires for success and help scale the company too. And we talked about READING! Why Elias hated reading and how he's addicted to it and his tips for reading & learning more. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt, @eliast, and @seekingwisdomio

#Marketing: Coffee With a CMO w/ Joe Chernov Jul 18, 2018

We are starting a new series of video/audio episodes called “Coffee With a CMO.” The idea is to have a relaxed conversation with a CMO and let the conversation take us to the real heart of things. First up is Joe Chernov, Chief Marketing Officer at InsightSquared. In this one, Joe covers a range of topics including why being a good interviewer is becoming such an important skill, the problem with common marketing metrics, and his journey from being known for his content to being known for his work with ABM. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook.

#Exceptions 1: Gusto Jul 16, 2018

In the very first episode of #Exceptions, we meet a company so excited about building a brand that it kind of feels like they name the whole company after how they feel. In this one, Jay explores Gusto, a SaaS platform that helps automate and improve your payroll, benefits, and HR processes. They launched in 2012 and employ over 500 people across San Francisco and Denver offices. They’re valued at over $1 billion. In 2018, Gusto was named to the Fintech 50 by Forbes. They’ve also made the list for best places to work in both office places. Today’s big idea: Be better than a commodity Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @jayacunzo and @seekingwisdomio

#Exceptions: Teaser Trailer Jul 12, 2018

Jay Acunzo is the host of the podcast "Unthinkable." But now he's the host of something else: #Exceptions, the newest original Seeking Wisdom show. Exceptions will be a show about why brand matters so much in B2B. We'll dig up stories and ideas that companies haven't shared before. You can also expect a VERY different format from what we've done in past shows, which Jay explains in this intro episode. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @jayacunzo and @seekingwisdomio

#Marketing: A 5-Part Framework for the Perfect Presentation Jul 10, 2018

DG found out a secret that has completely changed the way he does public speaking. It turns out, if you actually have a good framework, public speaking can become easy. Anytime you’re stuck, you can use these five points to get unstuck. They work for everything from presentations to slide decks to blog posts and even emails. In this one, DG responds to Andy Raskin’s comment about Drift being more like a reality show than a vendor before moving onto his five-part presentation framework. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

#Build 3: Maintaining Autonomy w/ Martin Eriksson Jul 05, 2018

Every employee wants to feel like they’re a part of a truly autonomous team. A team where they’re a part of the decision making process. A team where their voice matters. Where their opinions can make a difference. Maybe you’ve never been a part of a team like this. Or maybe you’ve only been a part of teams like this. Regardless, autonomy is something that everybody wants. But what does it look like in the real world?

#Build 2: Failure is a Part of the Process Jun 27, 2018

What do you do about failure? I’m not talking about a test that you took that failed. I’m talking about true product failures. Products that, for whatever reason, just bombed. Failures far outside the acceptable scope of “fail fast.”

#Marketing: The One Secret To Building A Brand You Need To Know For 2018 Jun 22, 2018

A lot of people think that it takes a 6-figure agency and a huge budget to build a brand. It’s actually a lot simpler than that. You can build your brand & your business with some time-tested advice: Be Real. Be Authentic. Be Human. In this #Marketing Seeking Wisdom episode, DG shares an awesome ad that actually leveraged a company’s spot as No. 2 in their industry to attract new customers, how sharing your flaws can actually build your brand and how you can use audio & video to share the real you. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook.

#Build 1: How to Get Hired by People Who Don't Want to Hire You Jun 20, 2018

Experience and a fancy degree can only get you so far. If you've listened to DC, you've probably caught that he doesn't exactly love hiring product managers with experience and those with their MBAs. They don't give you the right to tell people what to do; all they can do is help you get your foot in the door (he says). But that's where Maggie breaks the mold. Maggie is a Product Manager at Drift, has her MBA from Harvard Business School -- and oh yeah -- she's a former Olympian. And now she's the newest host on Seeking Wisdom. And in this first episode of #build, she explains everything she's learned from DC and the Drift team about how to build better and faster. Follow Maggie on Twitter at @maggiecrowley. --- Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Click here to join or search for the Seeking Wisdom Official group on Facebook.

Introducing #Build: A New Seeking Wisdom Show Jun 20, 2018

Seeking Wisdom is expanding, and we're going to be adding a handful of new shows. The next one to drop is #Build, hosted by Maggie Crowley. In this episode, Maggie, DC, and DG intro the new show and let you know what you can expect from it. Maggie is a Product Manager at Drift, has her MBA from Harvard Business School -- and oh yeah -- she's a former Olympian. And now she's the newest host on Seeking Wisdom. Follow Maggie on Twitter at @maggiecrowley. --- Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Click here to join or search for the Seeking Wisdom Official group on Facebook.

#marketing This Episode Will Help You Be More Creative In 30 Minutes Jun 11, 2018

DG is joined by Allen Gannett who's the CEO of Track Maven and author of the new book "How to Develop the Right Idea, at the Right Time." They talk about Allen's book and lessons from over 25 creative geniuses, from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs. Allen shares the four laws of creative success and identifies the common patterns behind their achievement. But DG and Allen also go behind the scenes to dig into Allen's writing process, how he created the book, and the secrets (and systems) behind his massive success with LinkedIn video. Follow Allen on Twitter @Allen and say hi to @davegerhardt & @dcancel. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September.

EMERGENCY PODCAST: We Just Dropped The Entire #HYPERGROWTH18 Lineup Jun 04, 2018

Stop what you're doing. We need 5 minutes. We just dropped the entire lineup for #HYPERGROWTH18. You can get your tickets ASAP at hypergrowth.drift. If you use the promo code SEEKINGWISDOM when you checkout, you’ll save $500 and pay just $199 for your ticket to the one day event with 4500 others on Tuesday 9/4 in Boston and Monday 9/24 in San Francisco. PS. We just launched the Seeking Wisdom Official Facebook Group - one place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Click here to join or search for the Seeking Wisdom Official group on Facebook. https://www.facebook.com/groups/seekingwisdomofficial/

#123: Molly Graham (Former Exec. at Facebook, Quip) on the 9 Things She Wished People Told Her About Scaling a Company Jun 04, 2018

Molly Graham knows what it takes to scale a company (@molly_g on Twitter). From Google to Facebook to Quip she’s been involved in a whole lot of growth — and a whole lot of change that comes with it. She joins DC and DG on this episode of Seeking Wisdom to share the 9 things she wishes someone told her about scaling a company. And she’s joining as a speaker at #HYPERGROWTH2018! Molly will be speaking in Boston, and you can come join us by getting your tickets ASAP at hypergrowth.drift. If you use the promo code SEEKINGWISDOM when you checkout, you’ll save $500 and pay just $199 for your ticket to the one day event with 4500 others on Tuesday 9/4. PS. We just launched the Seeking Wisdom Official Facebook Group - one place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Click here to join or search for the Seeking Wisdom Official group on Facebook.

#122: The 11 Books We Keep In The Drift Lobby For Everyone Jun 01, 2018

Finally. The first podcast live from the new Drift office in downtown Boston. If you come by, you'll notice there are multiple copies of 11 particular books in the lobby that anyone can take. On this episode of Seeking Wisdom, DC & DG breakdown the books and the story behind each one. Get your reading list ready. PS. Stay tuned for a HUGE announcement for HYPERGROWTH next week -- don't forget to get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM to save $500 today. Tweet at us @davegerhardt and @dcancel.

#marketing Here’s The Secret To Coming Up With The Best Content Ideas Of Your Career May 22, 2018

Struggling to come up with ideas for content? This episode is for you. DG breaks down how to reverse engineer great topics for podcasts, blog posts, videos, and more -- including a list of tools to use, including: Google Keyword Planner, BuzzSumo, Quora, Product Hunt, Amazon Reviews, and more. Get something out of this episode? Leave a 6 star review on Apple Podcasts and tweet @davegerhardt and @dcancel. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift. Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

#122: Comfort Is The Enemy Of Growth May 18, 2018

Today on Seeking Wisdom we're talking about the relationship between comfort and growth. -- Get something out of this episode? Leave a 6-star review on Apple Podcasts. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift. Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

#121: Play Bigger, Creating a Category, and the Bermuda Triangle May 10, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Today on Seeking Wisdom we’re breaking down the book Play Bigger, the story behind Conversational Marketing and what went into creating a new category at Drift, and we’re joined by two special guests: Remington Begg (@remingtonbegg) and George B. Thomas (@GeorgeBThomas). Play Bigger Book: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619 Get something out of this episode? Leave a 6 star review on Apple Podcasts. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift. Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

#marketing The Best Performing Marketing Channel That No One Ever Talks About May 07, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- The best performing marketing channel might be right in front of you. On this #marketing edition of Seeking Wisdom, DG talks about the power of internal marketing and how you can use the people at your company to 10x your marketing results starting this week. Remember: most people inside of your company have no idea what you do as a marketer. -- Hit us up with a question for the next #marketing episode on Twitter by tweeting @davegerhardt @drift Get something out of this episode? Leave a 6 star review on Apple Podcasts. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift. Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

#120: #AskDC and Lessons from The Best in Retail (Amazon, Home Depot, Walmart) May 03, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We’re back and talking about the three books that DC got for everyone on the management team at Drift (and why). Plus the two people he’d want in the room right now outside of Jeff Bezos, Sam Walton, and the Home Depot founders. And the debut of a brand new SW segment: #AskDC. Hit us up with a question for the next #AskDC on Twitter by tweeting @dcancel and @davegerhardt Get something out of this episode? Leave a 6 star review on Apple Podcasts. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift. Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

#marketing The $4.6B Lead Engagement Problem (And The 2018 Drift Lead Response Report) May 01, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- This year, marketers will spend over four BILLION dollars on ads driving people to their websites. And yet 58% of those companies are not even following up with the people who visit their website. On this episode of Marketing Monday, DG is joined by Sonja Jacob, who runs the Content team at Drift -- to break down the results of Drift's annual lead response report. Listen to hear what we learned testing the response of 500+ B2B companies. Here's a link to the full report: https://blog.drift.com/lead-response-report-2018/ Get something out of this episode? Leave a 6 star review on Apple Podcasts and tweet @davegerhardt and @dcancel. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

#marketing Podcast Gear & What We Use To Record Seeking Wisdom Apr 23, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- By popular request, DG breaks down all of the tools and gear we use to record Seeking Wisdom every week. Tweet @davegerhardt with any questions, comments, feedback, etc. Products mentioned on this episode: ZoomH4N ZoomH6 XLR Cables SD Cards Shure SM58 Microphones Audio Technica 2013 Microphones Skype eCamm Call Recorder Zencaster Get something out of this episode? Leave a 6 star review on Apple Podcasts and tweet @davegerhardt and @dcancel. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

#119: Super Bowl Champion & 7-Time New England Patriots Captain Jerod Mayo Apr 19, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Jerod Mayo has been a top performer his whole life. He was First-Team all SEC at Tennessee, 10th pick in the 2008 NFL draft, Defensive Rookie of the Year, First-Team All Pro, 7 time captain of the New England Patriots and a Super Bowl Champion. And he joins DC, DG, and Elias (he’s back!) on Seeking Wisdom to talk leadership, peak performance, work ethic, and discipline. This might go down as one of the most fun conversations we’ve had to date on the podcast. Make sure you tweet at Jerod @jerod_mayo and say what’s up. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans.

#marketing This One Thing Can Change Your Career In Marketing Apr 16, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- It's Marketing Monday and DG is talking about the single biggest thing that changed his career in marketing (and it all started with some advice from DC on where to focus). Tweet @davegerhardt if you're listening, and don't forget to leave a 6 star review if you liked this episode and want to support Marketing Monday.

#marketing How We Went Viral On LinkedIn and Generated 300k Views Without Spending $ Apr 06, 2018

On the first episode of Seeking Wisdom Marketing, DG breaks down the whole story behind Drift's LinkedIn takeover and the video campaign that went viral, generating 300,000 views in 24 hours and led to the most traffic to Drift.com in a single day, ever. And it all happened without spending a dollar on promotion.

A Very Special Message From DC & DG (We're Bringing You More Seeking Wisdom) Apr 06, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We heard you loud and clear -- you wanted more Seeking Wisdom. So we're launching Seeking Wisdom Marketing, Growth, Sales, and Customer Success.

#118: The 6 Principles Of Influence (AKA The One Book Every Business Should Know Cold) Apr 06, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- If you're in marketing or sales, this is a drop what you're doing and listen to this one and get the book type of episode. We're breaking down Robert Cialdini's 6 Principles of Influence -- from what might be the single greatest business book of all-time. 1. Reciprocity 2. Social Proof 3. Commitment 4. Authority 5. Scarcity 6. Liking -- Say hi to @dcancel and @davegerhardt. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans.

#117: The Difference Between Pain & Discomfort with Shannon McGarity Mar 28, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Shannon is the Director of User Experience at Cooper. Her 20 years of product development experience cut across disciplines (visual design, UX, content, marketing) and environment (agency, startup, studio owner). But the reason she's on Seeking Wisdom is that she worked with DC back in the day and DC calls her "one of the best designers I’ve ever worked with." We talked about the power of storytelling, why you need to know the difference between pain & discomfort in your career -- and of course, lots of war stories about what it was like to work with DC back in the early days of the Internet :) -- Say hi to @dcancel and @davegerhardt. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans.

#116: Here's Why You Need To Own Your Audience Online (And A Cautionary Tale From DC) Mar 20, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- First there was Facebook. Then came Medium. And Facebook Messenger. And countless other channels that you can use as a business. But there's one thing to be careful of: you dont own any of them. Today on Seeking Wisdom, we're talking about why you need to own your audience this year -- and a cautionary tale from DC from his company Lookery. Say hi to @dcancel and @davegerhardt. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans :)

#114: Don't Be Scared Of A Crowded Market Mar 07, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Crowded market? No problem. On this episode of Seeking Wisdom, we are unpacking why DC LOVES crowded markets -- and why the biggest mistake most startups make is not entering them. Competition is good (and we're going to talk about why). But also, we'll talk about the other half of this thing: you cant enter a crowded market and play by the same rules. You have to write your own playbook. Say hi to @dcancel and @davegerhardt on Twitter. And don't forget -- HYPERGROWTH 2018 is coming. Get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM.

#113: The Cerebral Seller & Former Salesforce Sales Scientist, David Priemer Feb 26, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- David Priemer is the Founder of CerebralSelling.com where he shares his passion for teaching the art and science of modern selling. A chemical engineer by trade, Priemer rose through the ranks at Salesforce where he served as VP of Commercial sales (joining the company after the acquisition of his company Rypple). You might also know him as the former VP of Sales at Influitive -- and you should 100% go and check out his stuff at http://cerebralselling.com/ where he writes and teaches on how to sell in a way that makes your customers LOVE you. This is part one and we'll have Priemer back for more. Tweet at him @dpriemer and say hi to @dcancel and @davegerhardt. And don't forget -- HYPERGROWTH 2018 is coming. Get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM.

SW Classics: Carry The Water Feb 26, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- This week we're digging in the crates back to one of the most popular episodes of Seeking Wisdom: carry the water. This was episode #19 of Seeking Wisdom and has come up a lot recently, so we wanted to try something new and bring back one of the classics. -- Today we’re talking career advice. But this career advice is going to be unpopular among the millennial crowd. Everyone wants a mentor, or someone to “pick their brain over coffee." Everyone wants to become an executive overnight. But first, you need to carry the water. You need to put in your time. Here’s what no one ever tells you early in your career: you actually have two jobs. The first job? Crushing your job. Your day-to-day to work. The things you were hired for. Your second job? Managing up and making the life of your manager or boss easier. That’s what we’re talking about today on Seeking Wisdom.

#112: Limiting Beliefs Feb 15, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Limiting beliefs. We all have them. And they impact us every single day. But DC has a lesson today about limiting beliefs and what you can do about them. And we talk about the top two limiting beliefs that impact most businesses: 1) "That person just got lucky" 2) "That won't scale" -- Join the BRAND NEW Seeking Wisdom weekly newsletter at drift.com/seekingwisdom And don't forget -- HYPERGROWTH 2018 is coming. Get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM. Tweet at us @dcancel & @davegerhardt

#111: Why Steli Efti Thought Branding Was Bullshit Feb 09, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Steli Efti is the co-founder and CEO of Close.io. He’s Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales. Oh -- and as DC says, he's "the only guest that has successfully invited himself on Seeking Wisdom, for the record." Steli is awesome, and we went deep on brand, how to be successful in a crowded space, modern sales, and how he learns. Make sure you let Steli know you heard him on Seeking Wisdom by Tweeting @steli @dcancel and @davegerhardt.

#110: Amy Chang - The CEO Who Ran Google Analytics And Is On The Board Of Cisco And Proctor & Gamble Feb 01, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Get the notebooks out. Amy serves on the board of directors for Procter & Gamble (NYSE: PG) and Cisco (NASDAQ: CSCO), which have a combined market cap of ~$400B -- and she is the CEO and founder of Accompany, a relationship intelligence platform which has received over $40M in funding. She's also an ex-Google exec who ran Google Analytics for seven years, growing it from >1% to over 70% market share, and serves as an advisor to Hubspot, Optimizely, ClearSlide, BloomReach, Origami Logic and Datorama. She holds a BSEE and MSEE in hardware and network systems from Stanford University. Make sure you let Amy know you heard her on Seeking Wisdom by Tweeting @_amychang @dcancel and @davegerhardt. Here are two links we mention on this episode: Star Wars Myers Briggs Type: geekologie.com/2013/12/star-wars-characters-myers-briggs-person.php Creativity Inc. Summary: https://www.fastcompany.com/3027135/inside-the-pixar-braintrust PS. See you at HYPERGROWTH 2018? Tickets just went on sale last week. Use the promo code SEEKINGWISDOM at hypergrowth.drift.com

#109: 5 Management Lessons From Peter Drucker Jan 25, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Peter Drucker is the OG of management. If you’ve seen or heard a great management or leadership lesson in the last 100 years, chances are it started with Drucker — and his book Managing Oneself is one that DC passed down to DG to revisit yearly. So on this episode of Seeking Wisdom, we’re breaking down five management lessons from Peter Drucker from his book "The Effective Executive: The Definitive Guide to Getting the Right Things Done." This book has stood the test of time and has everything you need as a manager to be able to grow and be an effective leader. As DC says on this episode: “It’s all in this book right here. You don’t need any other book. If you want to lead people, it’s all here." Tweet at as: @dcancel and @davegerhardt And if you loved this episode, we’d love a 6 star (ONLY) review on iTunes.

#108: Rich Roll & Brad Stulberg On Health, Wellness, And Mental Well-Being Jan 18, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- After months of shouting Rich Roll out on the podcast, the man himself finally joins Seeking Wisdom. We got connected to Rich from our conversation with Brad Stulberg a few months earlier (who taught us that Stress + Rest = Growth) and Brad was nice enough to come back on the podcast and brought Rich into the conversation. This was a wide-ranging conversation that touched on health, wellness, fitness, morning routines -- and even why Rich sleeps in a tent on his roof. Hope you enjoy this conversation as we welcome Rich to the Seeking Wisdom community. @richroll @bstulberg @dcancel @davegerhardt

#107: A Special Announcement Jan 16, 2018

A quick interruption from your regular scheduled Seeking Wisdom... https://hypergrowth.drift.com/

#106: Silicon Valley's Mad Scientist (AKA The G) Jan 09, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Guillaume Cabane is a mad scientist. He was the VP of Growth at Segment, he’s worked at Apple, and he joined the Drift team in September where he holds the crown as VP of Growth today. And on the heels of the Drift Sequences (email that helps customers buy) we thought it was only right to have the G on Seeking Wisdom while he was in town a few weeks ago to talk marketing, selling, growth, and the future of email. Say hi to G on Twitter and make sure to let him know you heard him on Seeking Wisdom @guillaumecabane, or tweet at @dcancel & @davegerhardt. PS. Stay tuned for a big announcement about HYPERGROWTH coming next week.

#105: Public Speaking, Pricing, & Changing How You Learn, with Patrick Campbell Jan 04, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- This week on Seeking Wisdom we're joined by Price Intelligently CEO Patrick Campbell. He's a pricing expert, a hell of a debater, and he's challenging us to change the way we learn. Listen up. Tweet at Patrick @patticus and let him know you heard him on the show and mention @dcancel and @davegerhardt.

#104: The Shift From Supply To Demand (And How It Will Impact Your Business In 2018) Dec 26, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Hotels own the supply -- but Airbnb owns the demand. Cabs own supply, but Uber/Lyft own the demand. Because of the Internet, businesses are serving customers 24/7 365 today -- and we can literally order a pair of underwear from our smartphones. But then there's the B2B world. Most B2B companies haven't changed to match the shift -- and that's what we're talking about today on the final episode of Seeking Wisdom for 2017. Come and say hey on Twitter @davegerhardt and @dcancel.

#103: Carol Meyers Live Dec 20, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Live from the first Drift Roadshow in Boston. Carol Meyers has over 25 years of experience in marketing and sales. Today she is the CMO at Rapid7 - they’re a public company. She was the CMO at LogMeIn -- they went public. She was the CMO at Unica Corporation -- they went public and then got acquired by IBM. And go check out her LinkedIn profile -- she is on more boards than you can find. But this line that in the press release they wrote when she joined Rapid7 in 2011 says it all: “Meyers brings extensive marketing and sales expertise and proven success in driving technology companies to growth, including delivering more than $1.5 billion in market value for investors through three IPOs.” There’s a B in there for billion -- and an honor to have done the roadshow with Carol and have her live on Seeking Wisdom. Enjoy PS. We are hitting the road in 2018 -- maybe we'll be in your city? Tweet at us @dcancel and @davegerhardt. Don't forget -- 6 stars only. See you on Apple Podcasts.

#102: How To Say No To Meetings Dec 13, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Peter Drucker hated meetings. Steve Jobs hated meetings. You'll be hard-pressed to find a successful founder who thinks meetings are good for business or productive -- and yet meetings plague every single one of our businesses every single day. (After all, this is like -- the third episode of SW we've done on meetings.) So we're back to talk about how to SAY NO to meetings at your company. Come and say hi on Twitter @dcancel and @davegerhardt

#101: The Lies We Tell Ourselves The Most Dec 08, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- There are handful of lies we tell ourselves every single day. Consensus is good. Diversify to create wealth. All the good ideas have been done. I know the right answer. Books are boring. I'm too old to learn how to do that. My "X" is better than your "Y". They were just "lucky". I'm not as smart as them. Don’t forget to subscribe on Apple Podcasts if you haven’t already and say hey on Twitter: @davegerhardt and @dcancel. Here's DC's LinkedIn post if you'd like to comment with yours: https://www.linkedin.com/feed/update/activity:6341264275323056128/

#100: Greatest Hits, Vol. 1 Dec 01, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- For the 100th episode of Seeking Wisdom, we thought it would be fun to pull together some hits -- roughly 10 clips, 10 minutes each, for 100 minutes of the most popular episodes of Seeking Wisdom. Here's the full rundown: 0:48-5:37 - How SW came to be from EP #86 Live at WeWork 5:39-13:43 - Highlights from #2 Learning Machine 13:46 - 22:44 - Highlights from #93 w/Pat Grady on First Principles and Advice for Startups 22:47-45:34 #19 on Carrying the Water 45:35- 1:01:43 - #90 w/ Patty McCord 1:01:44 - 1:05:07 - #51 How To Run A Meeting 1:05:09-1:10:20 - #6 On Hiring Product Managers 1:10:21 - 1:16:57 - #36 How To Work 1:16:58 - 1:30:55 - Books That Have Had The Biggest Impact 1:30:57-1:38:26 - #95 With Brad Stulberg 1:38:28 - 1:39:18 - #28 How to Come Up With Better Ideas 1:39:21 - 1:40:54 - 6 Stars Only! The only question now is: what will be on Greatest Hits, Vol. 2?

#99: One Secret To Our Strategy At Drift Nov 15, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Elias is back and we're going behind the scenes on one of our secrets at Drift: shipping one big product every single month, forever. At first software was eating the world. But now speed is going to eat software. PS: For SW episode 100 (!!) we want YOUR questions. Leave a question for us here: https://www.drift.com/#sw100

#98: Customer Experience Is The New Marketing Nov 10, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Julie Hogan (Drift's new VP of Customer Success & Services) joins us on this episode of Seeking Wisdom to drop some knowledge on customer experience. Here we go. Don’t forget to subscribe on Apple Podcasts if you haven’t already and say hey on Twitter I’m @davegerhardt and David is @dcancel.

#97: The Science Of Sales With Shopify’s Loren Padelford Oct 31, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- “If you don’t add value, you’re not going to survive today.” This is a special episode live from Shopify Plus in Waterloo during a recent trip to Canada. DG sat down with Shopify Plus VP & GM Loren Padelford to talk about growing the Shopify Plus business, why sales is really a science, what’s different about selling today, the sales pitches that actually get him to respond as an exec, hiring, and everything in between. Don’t forget to subscribe on Apple Podcasts if you haven’t already and say hey on Twitter I’m @davegerhardt and David is @dcancel.

#96: The Danger Of Role Models Oct 23, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We've talked about the importance of role models and surrounding yourself with the right people. But there can be dangerous side of role models too. Tune in. Don’t forget to subscribe on Apple Podcasts if you haven’t already and say hey on Twitter I’m @davegerhardt and David is @dcancel.

#95: Peak Performance And The Formula For Growth With Brad Stulberg Oct 17, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- On this episode of Seeking Wisdom we sat down with Brad Stulberg (@bstulberg on Twitter). Brad is the author of a new book called Peak Performance — which Ariana Huffington called "an essential playbook for success, happiness, and getting the most out of ourselves." Brad was a consultant at McKinsey before diving into the world of personal and professional growth, and now has a business coaching top CEOs when he’s not writing. Brad caught DC’s attention when he wrote an article about Work Life Balance for the New York Times, so we tweeted at Brad about coming on the podcast, he said let’s do it — and we met up at Brad’s apartment in Oakland a few weeks ago. I think you’re going to love this episode of Seeking Wisdom and Brad’s formula — stress + rest = growth. Don’t forget to subscribe on Apple Podcasts if you haven’t already and say hey on Twitter I’m @davegerhardt and David is @dcancel. Brad's Book https://www.amazon.com/Expert-Secrets-Underground-Playbook-Building/dp/1683504585/ref=asap_bc?ie=UTF8 The NY Times Article https://www.nytimes.com/2017/08/22/well/mind/maybe-we-all-need-a-little-less-balance.html

#94: Servant Leadership Oct 10, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Before you can lead you must serve. If you're a manager or want to become a manager, this episode is for you. Two Ways To Support The Show 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

#92: You Don't Need More Ideas (You Need More Execution) Sep 28, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Ideas. Everyone has them. But do you really need more ideas? Or better execution? That's the topic of a classic DC rant today. And also a huge thank you to everyone for the support at HYPERGROWTH, some news about our Series B, and more. Two Ways To Support The Show 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here’s how to leave a review: bit.ly/5-Stars-Only Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

#84: Unconventional Things We've Done To Grow Drift Aug 09, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Breaking down 5 of the unconventional marketing strategies we've used to grow Drift. Two Ways To Support The Show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here’s how to leave a review: http://bit.ly/5-Stars-Only Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

#83: Lunch With The CEO Aug 02, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- There's something that we're doing on Fridays at Drift now: A random lunch with DC. Why a random lunch with the CEO? That's what we're talking about on this episode of Seeking Wisdom. Here’s how you can support Seeking Wisdom if you’re a fan of the podcast: 1. Get your tickets to Hypergrowth using the promo code SEEKINGWISDOM at hypergrowth.drift.com 2. Subscribe on your favorite podcast app. 3. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only.

Join Us For Seeking Wisdom LIVE! Jul 28, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- It's been too long without doing this, so it's time! We're doing Seeking Wisdom LIVE on Thursday 8/10 at WeWork South Station in Boston. It's 100% free and open to everyone -- but the only catch is that there's only room for the first 100 people, so make sure to grab your tickets today. Head over to drift.com/seekingwisdomlive to grab yours and tell a friend. See you there.

#82: Paul English on Hiring, People, and Time Management Jul 28, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Paul English is a serial entrepreneur and philanthropist -- and you probably know him as the founder and CTO of Kayak, which was acquired by Priceline for $1.8 billion (with a B) five months after they went public in 2012. Today he is the founder of Lola, a Boston-based travel service. DC invited Paul over to Drift for a conversation with the team and we recorded it Seeking Wisdom — but it’s not the conversation that you might have expected. Instead of asking Paul about his career and story, we went deep on one topic: people. This episode of Seeking Wisdom is all about hiring. Here’s how you can support Seeking Wisdom if you’re a fan of the podcast: 1. Get your tickets to Hypergrowth using the promo code SEEKINGWISDOM at hypergrowth.drift.com 2. Subscribe on your favorite podcast app. 3. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only.

#81: The Reason We Started Seeking Wisdom Jul 20, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- It only took 81 episodes, but it finally hit DC why we started Seeking Wisdom. Here's a quick bonus episode on the why behind Seeking Wisdom.

#80: Why DC Sent His Co-Founder to Meet Jocko Willink Jul 19, 2017

"You’re going to Austin to see Jocko." That’s what DC told his co-founder Elias (Drift’s CTO) a few weeks ago. They’ve started two companies together over the last 10 years, and last week, DC sent Elias to go see Jocko Willink— the same Jocko that we talked about on episode #72 Leadership Lessons From A Navy Seal. And now that Elias is back, we had to have him on Seeking Wisdom to tell the whole story, including why he’s been getting up at 4:30 AM ever since.

PS. You can follow Elias on Instagram @EliasTorres Here’s how you can support Seeking Wisdom if you’re a fan of the podcast: 1. Get your tickets to Hypergrowth using the promo code SEEKINGWISDOM at hypergrowth.drift.com 2. Subscribe on your favorite podcast app. 3. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only.

#79: 3 Lessons From Salesforce CEO Marc Benioff Jul 12, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Marc Benioff is the founder and CEO of Salesforce. You know that. But have you read his book about starting and scaling Salesforce? It's called Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry -- and today we're breaking 3 lessons from the book and spitting them back to you Seeking Wisdom style. Come say hey on Instagram.com/heydrift. Here’s how you can support Seeking Wisdom if you’re a fan of the podcast: 1. Get your tickets to Hypergrowth using the promo code SEEKINGWISDOM at hypergrowth.drift.com 2. Subscribe on your favorite podcast app. 3. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only.

#78: Why We Decided To Launch A Conference Jul 05, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- In January DC and DG were on a flight to New York and DC said "it's time to launch our first conference" -- and DC set a goal of 1,000 attendees in the first year. Here's the whole story behind why we decided to launch a conference (and what it has to do with marketing strategy today). Here’s how you can support Seeking Wisdom if you’re a fan of the podcast: 1. Get your tickets to Hypergrowth using the promo code SEEKINGWISDOM at hypergrowth.drift.com 2. Subscribe on your favorite podcast app. 3. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only.

#77: Does It Matter Where You Sit At Work? Jun 29, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- A recent Harvard Business Review study said yes — it does. If you want to be more productive at work, sit next to someone who is. And this is one of the reasons why David isn’t just passionate about where people sit at work: he has a religion about it. Why does he care some much about where people sit at work? That’s what we’re talking about on this episode of Seeking Wisdom. Here’s how you can support Seeking Wisdom if you’re a fan of the podcast: 1. Get your tickets to Hypergrowth using the promo code SEEKINGWISDOM at hypergrowth.drift.com 2. Subscribe on your favorite podcast app. 3. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only.

#76: Two Things That Tell You Everything During An Interview Jun 20, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Hiring is hard. Really freaking hard. Why? Well, because it’s easy for someone to write a script and tell a story — or to let a few nice logos on their resume do all of the talking. But how do you know what someone is actually like? David has come up with two “tells” to look for over the years (and you can use them too to find your next great hire and teammate). Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Get your tickets to Hypergrowth using the promo code SEEKINGWISDOM at hypergrowth.drift.com 2. Subscribe on your favorite podcast app. 3. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only.

#75: Time Management Jun 14, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Dave and David went through their fan mail and answered an age-old question from Seeking Wisdom listener, Ron: How do you manage your time as CEO? DC talks about his typical day, how and what to prioritize, and his CEO forum. -- Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#74 Finding Your Why Jun 07, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- What motivates someone to work and grow? Their inspiration. Their why. We’re getting up close and personal with Dave and David to talk about their “whys” and how they found the things that fuel them. This week on Seeking Wisdom, you can find your “why” too. -- Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com. PS. Get your HYPERGROWTH tickets using the promo code SEEKINGWISDOM and save $600 at hypergrowth.drift.com Yes.

#73: The Hypergrowth Curve May 30, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Why do some companies achieve Hypergrowth while others only seem to capture a small portion of a market? And what does that have to do with our decision to invest so much in our brand? David breaks down why we're in the third phase of SaaS and what that means for the future. -- Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com. PS. Get your HYPERGROWTH tickets using the promo code SEEKINGWISDOM and save $600 at hypergrowth.drift.com Yes.

#72: Leadership Lessons From A Navy Seal May 23, 2017

There are so many great leadership lessons to learn from Jocko Willink & Leif Babin's book Extreme Ownership, and that's what we're talking about today: leadership lessons from a Navy Seal. And remember: it’s not what you preach, it’s what you tolerate.

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#71: Secrets May 17, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We give away all of our secrets on Seeking Wisdom and at Drift -- from the sales, marketing, and product strategies we follow to the books we read and people we follow. Why? Well because even if people know the secrets, less than 1% of people actually do anything. That's what we're talking about this week on Seeking Wisdom. -- Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#70: 5-Time Olympic Medalist Nastia Liukin May 10, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We're joined by 5-time Olympic medalist Nastia Liukin. Nastia won gold in gymnastics at the 2008 summer Olympics, and she joins us to talk about her morning routine, favorite workouts, the book she's recommended the most, and why you should never quit on a bad day. Oh -- why is Nastia on with us with? Well have a listen and you'll find out. Read the full story on the Drift blog: blog.drift.com/nastia-liukin-speaking-at-hypergrowth Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#69: Working Smarter vs. Working Harder May 03, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- "You need to work smarter, not harder." That's what everyone will tell you these days -- but is that *actually* good advice? That's what we're talking about on this episode of Seeking Wisdom. PS. We just announced our first annual conference, HYPERGROWTH. Get your tickets at hypergrowth.drift.com using the promo code SeekingWisdom (one word) Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#68: Strengths and Weaknesses Apr 27, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Should you spend more time working on your weaknesses? Or doubling down on your strengths? That's what we're talking about today (plus DC's two methods for figuring out what you're actually good at). Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com. PS. We just announced our first annual conference, HYPERGROWTH. Get your tickets at hypergrowth.drift.com using the promo code SeekingWisdom (one word)

#67: 10 Lessons From Patagonia Apr 20, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- 10 things we learned from Patagonia founder Yvon Chouinard: 1. Build the place you want to work. 2. Move fast. 3. Make the best products. 4. Good design is little design. 5. Innovation or invention? 6. The best brand is human. 7. Write as though we were the customers. 8. Be a product-driven company. 9. The CEO always has to light the fire. 10. Always have a sense of urgency. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com. PS. We just announced our first annual conference, HYPERGROWTH. Get your tickets at hypergrowth.drift.com

#66: How To Get A Promotion Apr 13, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Breaking down DC's three rules for getting a promotion. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com. PS. We just announced our first annual conference, HYPERGROWTH. Get your tickets at hypergrowth.drift.com

A Special Offer Apr 13, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Get your tickets at http://hypergrowth.drift.com/ Just use the promo code SeekingWisdom (one word) Hope to see you in the fall.

#65: Mike Volpe Apr 10, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Mike Volpe joined us live at Drift for lunch with the team, so we hit record for Seeking Wisdom. Mike is the CMO at Cybereason and a friend, investor, and advisor to us at Drift (but you probably know him as the former CMO at HubSpot). Tweet at Mike @mvolpe and let him know you heard him on Seeking Wisdom. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com. PS. We just announced our first annual conference, HYPERGROWTH. Get your tickets at hypergrowth.drift.com

#64: Morning Routines Apr 05, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Breaking down each of our morning routines. How do you start your day? Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com. PS. We just announced our first annual conference, HYPERGROWTH. Get your tickets at hypergrowth.drift.com

#63: DC, DG, And Emmanuelle Skala From Digital Ocean Mar 28, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We’re joined by Emmanuelle Skala (@elleskala) the VP of Sales and Customer Success at Digital Ocean. And in true Seeking Wisdom fashion, we’re talking about everything — from juice cleansing, to hiring sales reps, to building out a sales team, to why the lines between sales and customer success are getting blurry. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#62: Wealth And Happiness Lessons From Jim Rohn Mar 24, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Jim Rohn is the OG of wealth and happiness, so we’re breaking down a few of his top lessons. Also, DC was interviewed by the New York Times this week and it was pretty cool so here’s the link: https://www.nytimes.com/2017/03/24/business/corner-office-david-cancel-drift.html And the link to our YouTube channel we mention: https://www.youtube.com/channel/UCwdKmeYQ76Sh22lfTiFg5fg PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#61: Why We Invested So Much In Our Brand From Day One Mar 15, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Breaking down why we made the decision to invest so much in our brand at Drift early on (and why it doesn't matter that we're a B2B company). PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#60: Fear (Why It Holds Us Back) Mar 15, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- A quick lesson from DC on why fear is the thing that's holding us all back. PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#59: Be Careful Who You Compare Yourself To Mar 06, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Dave learned a quick lesson from David the other day, and we wanted to share it on the podcast with the Seeking Wisdom community. So here's a quick episode: be careful who you compare yourself to. Pick your role models wisely. PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#58: Talking Brand With Mike Troiano Feb 28, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- David calls Mike "The Godfather of Branding." And we've been talking a lot about brand lately, so we thought it would be fun to have Mike in the office at Drift and record a podcast. Mike's the CMO at Actifio, a venture capital "unicorn" (billion dollar valuation) and he spent his early career at top New York ad agencies on brands including Coca-Cola, AT&T, and Taco Bell. We also talked about reading, some of Mike's favorite books, the power of a good sales kickoff, and the role of marketing today (hint: it's to feed sales). PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#57: How We Do Internal Communication At Drift Feb 23, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- After our podcast episode on meetings, we got a lot of questions about how we handle internal communication at Drift (from the tools we use to the guardrails we set as part of our culture). Some of the tools we mention on this episode: Email Slack Wiki (we use Confluence from Atlassian) 15Five 1:1 meetings Monday Metrics Meeting Friday Show & Tell PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#56: Momentum Makers, Perfectionists, And Founder Bombs Feb 16, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Today we’re talking about two ends of the spectrum at work: being a momentum maker or being a perfectionist. Which type of person are you in your business? There’s no right or wrong answer, but you need both in order to succeed. So we’re talking about the differences between the two types of personalities, pros and cons, and why it’s so important to be able to understand each other. PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#55: Freemium Or Sales Reps? Here's Why We Picked Both Feb 10, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Freemium model? Or inside sales? What about outbound sales? On this episode of Seeking Wisdom we're talking about why we made the decision to "split" our sales funnel in 2017, lessons from Dropbox, and what it might mean for your business. Ways to support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#54: The Power Of Peer Groups Jan 31, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- A quick one on the power of peer groups based on David's experience at recent CEO group (and of course, because of the importance of role models). Ways to support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#53: Stop Waiting For That Amazing Business Idea Jan 27, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- People love to glamorize the idea of starting a business -- and how the ideas for successful companies seemingly just "hit" founders in the shower, talking down the street, etc. But you can't afford to wait around for that amazing business idea. So then how do you come up with that next breakthrough idea? That's what we're talking about on this episode of Seeking Wisdom. Ways to support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#52 InVision SVP of Sales Ryan Burke Jan 16, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Ryan Burke is the SVP of Sales at InVision and goes way back with David, so we invited him over for lunch with our team and decided to record the conversation for Seeking Wisdom. We heard your feedback that you wanted more guests and behind the scenes stuff, so here you go! Some quick bullets on InVision: - Their revenue is more than doubling year-over-year in growth. - They have raised about $135 million since starting the company in 2011. - InVision is used by over 2 million people worldwide. - The InVision sales and customer success team today is north of 64 people with account executives, sales development reps, customer success staff, and more stretching from Hawaii to Boston. - They also serve more than 1,500 enterprise customers. Ways to support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#51: How To Run A Meeting Jan 04, 2017

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Meetings. In the early days of a company, meetings are rare. But then before you know it, 15 people turn into 30 people — and you’re spending more of your time in meetings than you were before and getting nothing done. That’s exactly what has happened to us at Drift over the last few months (going from 15 to 30). And before we get to the point where people are spending more time in meetings than actually making things, David shared a memo with the team on our company wiki titled "Meetings at Drift.” So that’s what we’re talking about on this episode of Seeking Wisdom — how we deal with meetings, and the guardrails we use for meetings at Drift. Ways to support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.

#50: What We Learned Starting This Podcast In 2016 Dec 28, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Looking back on 2016 and the first year of Seeking Wisdom (including the impact the podcast has had on our business at Drift). We thought we'd end 2016 and kickoff 2017 by going back through some of the key lessons from the past year, including: - How a modern product team should work. - How to become a learning machine. - The power of learning from others. - Why you need role models. - Innovation, not invention. - The secret to running effective 1:1 meetings. - The art of managing up. - Advice for recent grads/millenials: you need to carry the water. Here's a link to the Simon Sinek video David mention: https://www.youtube.com/watch?v=hER0Qp6QJNU Two Ways To Support The Show 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

#49: How To Overcome Self Doubt Dec 22, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Self doubt is something that we all struggle with every day. So that's what we're talking about on this episode of Seeking Wisdom. How to overcome self doubt (and how to use haters to your advantage). Two Ways To Support The Show 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how to leave a review: bit.ly/5-Stars-Only Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

#48: Goals Dec 12, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Everyone is in planning mode for 2017, so we thought it would be good to sit down and talk about goals. -- Two Ways To Support The Show 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how to leave a review: bit.ly/5-Stars-Only Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

#47: Management & Career Growth Dec 06, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- You hear it all the time: startups are all about the people. But there's one topic that people don't talk about a lot: bringing on the *right* people at the *right* team. So that's what we're talking about today -- when to bring on a management team at a startup, and as an individual, progressing your career at a startup. From David: "One of the top hiring mistakes that people make is that they are usually good at screening people for culture fit and skill set -- but they aren't good at making sure that person matches the current stage of the company." Two Ways To Support The Show 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how to leave a review: http://bit.ly/5-Stars-Only Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

#46: Lunch With Mark Roberge Nov 30, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Mark Roberge came by Drift earlier in the month to hang out and have lunch with our team — so we figured we would record it and turn it into a conversation for Seeking Wisdom. Mark helped HubSpot grow basically from day one (as SVP of Worldwide Sales and Services and then Chief Revenue Officer) and now spends his time as a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. Two quick highlights you don't want to miss: - 22:00 Mark’s thoughts on the shift from the PQL model to the MQL model and how it’s changed sales - 39:00 Mark walks through his interview technique Follow Mark on Twitter twitter.com/markroberge Connect With Us: Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

#45: Our Approach To Content Marketing Nov 22, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Some quick thoughts on our approach to content marketing at Drift. Please subscribe on your favorite podcast app. Connect With Us: Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

44: How To Prioritize Nov 15, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Prioritization. Focus. Whatever you want to call it. Figuring out where to spend your time can be one of the hardest parts of working at a startup. David shares his approach to prioritization and why it might be time to accept that you will have more than one priority at a time. Two resources we mention on this episode: Stephen Covey's "Big Rocks" http://bit.ly/2fV188c The One Thing (one of our favorite books): http://amzn.to/2eXrB0q Connect With Us: Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

43: Slack, Microsoft, and Shoe Dog Nov 09, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Last week Slack took out a full-page ad in the New York Times to "welcome" Microsoft to their market ahead of announcing Microsoft Teams. Most of the Twittersphere and press weren't fans of the ad, but we had a little bit of a different take: competition is good. So we talk about that -- plus we revisit a few lessons from Shoe Dog, a book by Nike founder Phil Knight. Here's a link to the Slack announcement if you missed it: http://bit.ly/2fCXSfx Here's a link to Shoe Dog on Amazon: amzn.to/2fmxeGB We appreciate all of the love and support for the podcast. Here's a link that David mentioned on the show about how to leave us a five-star review on iTunes: bit.ly/2fmvP31 Connect With Us! Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

42: Is It A Company Problem Or A Customer Problem? Nov 03, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- One of the best questions you can ask when you're building a product, selling a product, or marketing a product: "is this our problem? or our customer's problem?" Who is this a problem for? Plus Dave shares what its like getting hard feedback from David. Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

41: A Quick One On Gratitude Oct 27, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- A quick a lesson from David on gratitude and his daily practice. Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.

40: How To Price Your Product Oct 25, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- David shares a story about getting bills from two products (Slack and Trell), his reaction to both, and what it made him think about pricing. We talk about how we're thinking about pricing at Drift and aligning our incentives with our customer's success, plus David shares what he's learned about pricing over the years. Connect With Us #seekingwisdom Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn more about Drift at Drift.com

39: Books That Have Had The Biggest Impact On Us Oct 20, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- We each share three books that have had the biggest impact on us. It was hard to get David to narrow his list down to three, but we made it work for this episode :) Here are all of the books we mention on this episode: Walden - Henry David Thoreau (1:40) Steve Jobs - Walter Isaacson (3:00) Seeking Wisdom: From Darwin To Munger - Peter Bevelin (5:00) Managing Oneself - Peter Drucker (6:40) Bold - Peter Diamandis (8:30) Ogilvy on Advertising - David Ogilvy (10:00) PS. In a few weeks we’re launching David's book about the customer-driven revolution and his story -- with learning from Performable to HubSpot to Drift. Be the first to know + get a sneak peek: http://drift.com/hypergrowth Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio.

38: Product Managers, CEO’s, And A Book Preview Oct 12, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- This week on Seeking Wisdom, we’re talking about why David doesn’t agree with the phrase “product managers are CEO’s of their products” -- plus a quick book preview and a salute to our friends at MailChimp. Here’s the link to the MailChimp story in the New York Times that we mentioned about their revenue and growth: http://www.nytimes.com/2016/10/06/technology/mailchimp-and-the-un-silicon-valley-way-to-make-it-as-a-start-up.html?_r=3 PS. In a few weeks we’re launching our first book -- and just like all of our content at Drift, it’s going to be 100% free. If you’re on our email list at Drift, you’ll be the first to read it (all about the customer-driven revolution and why it’s the only way to build a business today). Be the first to know right here: go.drift.com/newsletter Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

37: Why I'm Working On Drift Oct 03, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- David tells us why he made the decision to start Drift. We thought we'd rewind back this week to tell the backstory on Drift and the connect between all of David's previous companies. PS. In a few weeks we’re launching our first book -- and just like all of our content at Drift, it’s going to be 100% free. If you’re on our email list at Drift, you’ll be the first to read it (all about the customer-driven revolution and why it’s the only way to build a business today). Be the first to know right here: go.drift.com/newsletter Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. drift.com

36: How To Work Sep 27, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- There's one thing no one tells you about your career: how to work. So, this week on Seeking Wisdom we're going to talk about how to work. We talk about how to run your 1:1's, managing up, and the importance of proactively communicating and showing your work. You could call this Carry The Water Pt. 2 (Episode 19; go back and listen). Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

35: People Don’t Care About Your Product Sep 22, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- People don’t care about what your product does. They care about what they can do with your product. This week on Seeking Wisdom, we’re talking about how to get people to care with your product — and why it all starts with understanding that people don’t care. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

34: How To Stay On Point When You're Traveling Sep 15, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- We talk about productivity and routines a lot on Seeking Wisdom, and nothing kills both of those things more than travel (especially when you have to travel for work). So today we're talking about how to stay on point and stick to your routines when you have to travel for work. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

33: Why You Can't Sep 12, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Struggling to start a new habit or make progress toward a new goal? Here's the reason why (and how to fix it). Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

32: Customer Feedback Sep 08, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- A simple way to classify customer feedback (and what to do with it). Here are the quick notes from what we mention on this episode: UX Issues - How do I... - What happens when... - I tried to... Product Marketing Issues - Can I... - How do you compare to... - How are you different than... - Why should I use you for... Positioning Issues - I'm probably not your target customers, but... - I'm sure I'm wrong but I thought... Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

31: The Score Takes Care Of Itself Aug 31, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- We're talking about one of our favorite books, "The Score Takes Care Of Itself" by legendary 49ers coach Bill Walsh. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

30: Be Careful Who You Take Advice From [Five Minute Friday] Aug 26, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Be careful who you're taking advice from. This one started with a tweet from David that asked: "Has the person giving you advice achieved the results you seek? Be careful with whose advice you follow." So we're kicking off a new format: Five Minute Friday. Something quick to take you into the weekend. Join the community of Seeking Wisdom listeners at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

29: Startup Lessons From Gail Goodman Aug 25, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- This is an interview with David and Gail Goodman (former CEO of Constant Contact)from 2010. We thought it would be fun to dig in the crates a little bit, and this is a gem -- Gail was the CEO of Contact Contact and really one of the leaders in SaaS, and at the time, David was a first-time startup CEO at Performable. He interviewed Gail at the Momentum Summit at MIT Sloan and talked about building a SaaS company, and how Constant Contact made it through the post-bubble apocalypse to become a publicly traded company and a market leader. Enjoy. PS. Join the community of Seeking Wisdom listeners at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

28: How To Come Up With Better Ideas Aug 24, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- --- The secret to coming up with better ideas. "Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.” - David Ogilvy Join the community of Seeking Wisdom listeners at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

27: 3 Hiring Secrets (And Why You Need To Rely More On Your Senses) Aug 16, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Hiring is hard. Luckily I was able to get David to go behind the scenes and share some of his hiring secrets on this episode of Seeking Wisdom. It's all about relying on your senses -- not on a resume. Join the community of Seeking Wisdom listeners at seekingwisdom.io and on Twitter @seekingwisdomio. Make sure you subscribe to Seeking Wisdom on your favorite podcast app so you never miss a new episode. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

26: The Biggest Mistakes We've Made + Some Book Recommendations Aug 12, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- A little impromptu episode of Seeking Wisdom to head into the weekend on the biggest mistake we've each made in our careers + some book recommendations if you need something new to read. Join the community of Seeking Wisdom listeners at seekingwisdom.io and on Twitter @seekingwisdomio. Make sure you subscribe to Seeking Wisdom on your favorite podcast app so you never miss a new episode. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

25: The One Question No One Asks Before Starting A Company Aug 10, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- There's one question that no one asks you before you start a company: Are you ready for the struggle? Malcolm Gladwell talks about the 10,000 hours. Jason Lemkin talks about giving a full 24 month commitment just to hit initial traction. Seth Godin talks about long cuts. Whatever you call it, there's one common theme: it takes time. Join the Seeking Wisdom community: seekingwisdom.io Make sure you subscribe to Seeking Wisdom on your favorite podcast app so you never miss a new episode. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

24: Why You Should Run Your Business Without Roadmaps Aug 02, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- No roadmaps. No public launch dates. That’s how our product team works at Drift. It’s how David did things at HubSpot, and Performable, and all the way back. But the "product roadmap” is one of the most essential parts of any product organizations. How many times have you heard “well let’s get it on the roadmap” or “its on the roadmap for Q3.” So this week on Seeking Wisdom, we’re talking about how you can run your business without product roadmaps and public launch dates. Hint: it all comes back to being customer driven. Catch all of the previous episodes of Seeking Wisdom on Medium now! seekingwisdom.io Make sure you subscribe to Seeking Wisdom on your favorite podcast app so you never miss a new episode :) Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

23: Why Great Products Don't Always Win Jul 24, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Why great products don't always win, plus David is hiring an MBA to work with him at Drift. Show Notes: Great products don't always win. Time and time again this proves to be true (by great we mean products that are technically superior, have the best design, etc.) Dave gets David to dig into his 20 years in SaaS to talk about why this happens and what engineers and designers can do about it. We also have some news: David's looking to hire an MBA to work directly for him on our team at Drift to be an "Operator in Residence." You read that right - the same guy that once wrote a blog post titled: "Should Entrepreneurs Get an MBA? Hell No." Here's the link to Operator in Residence role at Drift: http://bit.ly/Drift-OIR Catch all of the previous episodes of Seeking Wisdom: seekingwisdom.io or just search for "Seeking Wisdom" in your favorite podcast app. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

Ask Us Anything (We Want Your Questions!) Jul 15, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- We want your questions! We want to do a listener generated episode where we just sit down and go through YOUR questions. So - what do you want to know? Ask us anything. Send a tweet to Drift on Twitter: twitter.com/drift with a question and we'll grab the best ones and answer them on an upcoming podcast. So, from startups to product teams to workouts to culture to hiring to learning, what do you want to know? We'll do our best to answer it. Don't forget: you can catch all of the previous episodes of Seeking Wisdom at seekingwisdom.io or just search for Seeking Wisdom in your favorite podcast app. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

22: Fitness, Workout Routines, And Finding The Time To Get It Done Jul 14, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Seeking Wisdom is about more than tech. It's about learning and getting better. So it's time we start talking about more than tech. Today we're talking about fitness - two things that we're both passionate about - and two things that both hold a lot of lessons that can be related to business and growing a company. We talk about why working out has become such an important part of health and happiness, our workout routines, finding the time to workout, progressions and more. Seeking Wisdom listeners! Tweet at us @Drift. We want to hear when you workout, what your workout routine is, what your goals are, etc. Tell us. Catch all of the previous episodes of Seeking Wisdom: seekingwisdom.io or just search for Seeking Wisdom in your favorite podcast app. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

21: The New One Minute Manager Jul 07, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- We talk about books all the time on Seeking Wisdom and thought we’d start reviewing some of our favorites right here on the podcast. Today, we’re talking about The New One Minute Manager, a great (and short) book on management from Kenneth Blanchard. Haven’t read the book yet? No worries. We've got you covered! Since we liked the book so much, we want to buy you a copy, too. All you have to do is take a screenshot on your phone of your podcast app listening to this episode of Seeking Wisdom and then tweet at us using @Drift. If you’re one of the first five people to do it, we’ll mail you a fresh copy of The One Minute Manager. And if you’ve read the book, tune in and then tweet at us - we want to hear your take on the book. Catch all of the previous episodes of Seeking Wisdom: seekingwisdom.io/ Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

20: Why A Guy With 200,000 Monthly Readers Killed His Lead Forms, Too Jun 30, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- A few weeks ago, we were browsing articles on Inbound.org and came across an article from a guy named Nat Eliason titled: "I’m killing most of my email capture. Here’s why.” Sound familiar? That's the exact same thing that we did at Drift a few months ago. And with over 200,000 people coming to Nat’s site every month, this decision was no small feat. But Nat noticed something: the people who had subscribed from pop-ups and forms weren’t high quality anyway. Believe it or not, most of Nat’s following and traffic have come because he’s…created something that people want. So Dave gave Nat a call to talk about his article, killing his lead forms, the future of marketing, and this movement to treat people like people. #freeyourmarketing Here’s a link to Nat’s original article: http://www.nateliason.com/email-capture/ Follow Nat On Twitter: https://twitter.com/nateliason Catch all of the previous episodes of Seeking Wisdom: seekingwisdom.io/

19: Career Advice: Why Millennials Need To Carry The Water Jun 27, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Today we’re talking career advice. But this career advice is going to be unpopular among the millennial crowd. Everyone wants a mentor, or someone to “pick their brain over coffee." Everyone wants to become an executive overnight. But first, you need to carry the water. You need to put in your time. Here’s what no one ever tells you early in your career: you actually have two jobs. The first job? Crushing your job. Your day-to-day to work. The things you were hired for. Your second job? Managing up and making the life of your manager or boss easier. That’s what we’re talking about today on Seeking Wisdom. Catch all of the previous episodes of Seeking Wisdom: seekingwisdom.io/ Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

18: The Grind: Why You Have To Put In The Work Jun 21, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Chances are, you’re not going to be the next Instagram or What’s App. If you really want success, you need to be ready for this: success is going to take years of grinding and putting in the work day in and day out. The overnight success stories? Those are great Business Insider headlines. The four hour work week? That’s a great way to sell you a book. And that’s why today on Seeking Wisdom, we have a few words to say about the grind. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Catch all of the previous episodes of Seeking Wisdom: http://seekingwisdom.io/ The book we mention on this episode is Shoe Dog: A Memoir by the Creator of Nike. *We're both in separate places this week so had to record over Skype if your audio isn't as pristine as it usually is :)

17: Why The Early Days Of A Startup Are Like Wandering Through The Desert Jun 14, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- You ever feel like the early days of a startup are like wandering through a desert? You're alone. You don't have anything to reference. That's what we're talking about today on Seeking Wisdom: why startups are like wandering through the desert, what to look for, how to know when you're making progress, and who to bring with you. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Subscribe on iTunes: bit.ly/SW-Podcast Catch up on every episode at www.seekingwisdom.io/

16: Stopping The BS: How To Move Fast Even As You Scale Jun 06, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- It's easy to be customer-driven when your team is small. But after a while (as teams start to get big) two things tend to happen: 1. Your team stops talking to customers every day. 2. Your team deals with more internal BS every day (meetings, politics, spreadsheets, moving slow, red tape, whatever.) On this episode of Seeking Wisdom, we talk about how to keep shipping, keep moving fast -- and most importantly -- keep your team focused on customers even as you scale. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Subscribe on iTunes: bit.ly/SW-Podcast Catch up on every episode at http://www.seekingwisdom.io/

15: Do You Really Want Success? Jun 03, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- We snuck out another episode before heading into the weekend. Are you sure you really want success? Are you ready for what it takes? Most people aren't. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Subscribe on iTunes: bit.ly/SW-Podcast Here's a link to the book we mentioned on this episode: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44?ie=UTF8&btkr=1&ref_=dp-kindle-redirect

14: Innovation, Not Invention Jun 01, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- There's one thing we always want to do when we build new things: invent them scratch. It's human nature. But it's actually a huge mistake to always try to invent new things. On this week's episode of Seeking Wisdom, we talk about innovation vs. invention, muscle memory, and how some of today's most successful products leverage patterns that we're all already familiar with. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Subscribe on iTunes: bit.ly/SW-Podcast

13: How To Set Goals For Your Startup (And The Power Of Focus) May 25, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- On this episode of Seeking Wisdom we talk about the power of FOCUS and setting goals for your startup. If you like tactical episodes, this one is for you. We dive into why we set one team goal for Q2 at Drift, the results, the impact it had on the team and our growth -- including how not focusing on paying customers brought in more paying customers. Follow David (https://twitter.com/dcancel) and Dave (https://twitter.com/davegerhardt) on Twitter. Catch up on all of the previous episodes at http://www.seekingwisdom.io/ Resources and books we mention on this episode: http://500hats.typepad.com/500blogs/2007/06/internet-market.html http://www.the1thing.com/ Subscribe on iTunes: bit.ly/SW-Podcast

12: The Myth Of Work Life Balance May 16, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Work life balance is a myth. On this week's episode of Seeking Wisdom, we talk about why it's time to stop fighting work/life balance and instead, focus on prioritizing the right things. This episode was inspired by a post that David wrote titled: How-to Be Happier: Avoid Work/Life Balance https://medium.com/life-learning/your-priorities-bcbbb7e49287#.llbq5lu8v Catchup on all of the previous episodes at www.seekingwisdom.io/ Follow us on Twitter: @dcancel, @davegerhardt and @seekingwisdomio

11: Why We Killed Our Lead Forms And Gated Content May 09, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Last week at Drift, we made the decision to kill all of our lead forms and gated content. Here's why (and how it all went down). If you missed the article, here's the backstory: http://blog.drift.com/no-more-forms And the thread on Inbound.org: https://inbound.org/article/can-we-build-an-audience-without-gated-content Subscribe on iTunes: bit.ly/SW-Podcast

10: The Things That Don't Scale May 04, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- The key to scaling is to focus on the things that don’t scale. But how can you actually apply that to your business? How can you do the things that don’t scale? We dive into it on the latest episode of Seeking Wisdom (and why you can learn more by spending 20 minutes talking to customers than spending all day looking at dashboards and spreadsheets). Holler at us on Twitter: @dcancel, @davegerhardt, @seekingwisdomio

09: Just Ship It Apr 27, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Whether you're an engineer, designer or marketer, there's one thing that you need to avoid: the big reveal. When you ship something, the feedback loop starts - and that's the most important thing you can do as a creator. On this episode we talk about why you need to just ship it -- and avoid the big reveal. PS. Get exclusive updates about the show on our email list http://go.drift.com/seeking-wisdom

08: Building A Sales Team With Mark Roberge Apr 25, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- HubSpot Chief Revenue Officer Mark Roberge joined us at Drift to hang out with the team, and since we're always learning, thought it would be fun to record a conversation. Mark talks about the early days of HubSpot, building out a sales team, the changing face of sales and more. Follow Mark on Twitter: https://twitter.com/markroberge Tweet about this episode: http://ctt.ec/621ES

07: Noah Kagan Apr 20, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- A few weeks ago, the Drift team went down to Austin, TX for some team bonding and tacos. While we were there, David and I stopped by AppSumo to catch up with Noah Kagan and thought it would be fun to record a podcast. We talked about everything from the biggest mistake startups make, to morning routines, favorite books, and the importance of surrounding yourself with better people. Tweet about this episode right now by clicking this link: http://ctt.ec/7B0RG Every now and then, we send an email exclusively for Seeking Wisdom listeners. You can get on the email list here: http://go.drift.com/seeking-wisdom David on Twitter: https://twitter.com/dcancel Noah on Twitter: https://twitter.com/noahkagan Dave on Twitter: https://twitter.com/davegerhardt stay #seekingwisdom

06: This Is Why I Never Hire Product Managers Mar 24, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- "I try to never hire someone who has been a product manager before." On this episode of Seeking Wisdom, Dave dives into David's approach for hiring product managers and why he thinks experience rarely matters when it comes to hiring PMs. Read the full blog post that goes with this episode here: http://bit.ly/hiring-product-managers Follow David on Twitter: twitter.com/dcancel Follow Dave on Twitter: twitter.com/davegerhardt Subscribe on iTunes: bit.ly/SW-Podcast

05: Should You Send Your Kids To College? Mar 14, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Three for one this week. We talked about: 1. Should you send your kids to college? 2. The difference between rich friends and poor friends (7:00) 3. Why you need to surround yourself by people who are going places and escape the crabs in the pot (14:00) Here’s the post we mentioned that David wrote about whether or not his kids should go to college: https://medium.com/life-tips/should-my-kids-go-to-college-i-don-t-think-so-88a2d0b30ca Learn more at http://seekingwisdom.io/ Follow David on Twitter: https://twitter.com/dcancel Follow Dave on Twitter: https://twitter.com/davegerhardt

03: Want Happier And More Productive Employees? Give Them Autonomy Feb 12, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- The HubSpot product team was designed around autonomy (employees were given a lot of freedom). The result? Off the charts employee happiness, productivity and NPS. On this episode of Seeking Wisdom, David breaks down why autonomy is so important, and the five key ingredients so you can put this in place at your company.

04: You Need More Role Models Feb 18, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- You are the average of the people you surround yourself with. But everyone is always on a mission to find a mentor. Why spend so much time and effort finding someone that you’ll only learn from once a month or once a quarter? Role models are the people that open up the possibilities in your life and your career. We talk about why you need more role models on this episode of Seeking Wisdom. Want to spend 15 minutes on the phone or Skype talking about your business with David? Leave a review for Seeking Wisdom on iTunes, take a screenshot and send an email to dcancel@dcancel.com. Have a question for David? Send it in to dcancel@dcancel.com and we’ll answer your question on a future episode of Seeking Wisdom. Catch all of the previous episodes at http://seekingwisdom.io/

02: The Secret To Becoming A Learning Machine Jan 20, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Want to outsmart Ivy League MBA's and accelerate your learning? David teaches you how on this episode of Seeking Wisdom. But fair warning: there are no hacks, tips or tricks mentioned. Here’s a list of some of the books David mentions on this episode: http://bit.ly/DC-Reading-List Subscribe on iTunes: bit.ly/SW-Podcast

01: How A Modern Product Team Should Work Jan 11, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Agile and waterfall just don't cut it anymore. Here's how a modern product team should work, why small, autonomous teams are the future, and how you can apply this model to your business today.

00: Introducing Seeking Wisdom With David Cancel Jan 06, 2016

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- David Cancel is a serial entrepreneur, two-time CEO, and he's currently working on his fifth startup, Driftt. Once a week, he'll be sharing one thing he's learned on this podcast -- from tips on how you can be more productive, lessons to help accelerate your learning, and advice to help you build a business that your customers and employees will love. Here's a sneak peek at the very first episode. Make sure you're subscribed on iTunes so you don't miss a new episode.

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Seeking Wisdom with David Cancel

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

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