Search Talk Live

Content What it takes to Rank in 2020 Fernando Angulo Head of Communications at SEMRush Jun 30, 2020

What it takes to create content that will help you rank in search engines in 2020

Content Marketing How to Produce the Content Searchers are Looking for with Richard Garvey Founder of Acer Inbound Jun 16, 2020

How to produce the best content for your website.

Deep Dive Into Google Analytics with GA Expert Dave Fimek May 19, 2020

In this episode we take a deep dive into Google Analytics and learn some really great strategies you can use improve your overall site performances and improve your tracking capabilities.

Digital Strategies for Downtimes with Uberall VP of insights Greg Sterling May 05, 2020

Digital Marketing during the coronavirus what companies should be doing during this time.

Local Lessons – Beyond Google My Business With Founder of Local SEO Search inc. John Vuong Apr 21, 2020

How to position your business in local search, Working with clients to help them understand what they need to be doing and assist business through these tough times.

How the Corina Virus Affects Your Digital Marketing Strategy with Directive CEO Garrett Mehrguth Apr 07, 2020

How agencies and business owners should adjust during coronavirus pandemic and what you should do to stay ahead.

How the COVID-19 Virus has changed search behaviors online with Casey Markee of Media Wyse Mar 24, 2020

Joining us today is noted site auditor and speaker Casey Markee of Media Wyse. We discuss how the COVID-19 virus has changed search behaviors online specifically within his lifestyle, recipe and travel niche. Travel of course is dead but for food bloggers specifically, the only things doing well are comfort food, baked goods, and cocktails. We discuss Post-BERT changes that have happened with sites and the announced and unannounced updates that have rolled-out over the last six months. Finally, Casey sits for our popular "love it or leave it" challenge.”

Total Search Slam with Matt & Robert Mar 10, 2020

The Importance of the "Near Me" Brand Experience Feb 18, 2020

The Difference Between Writers Who Get Results And Those Who Don't Feb 04, 2020

Knowledge Graph Creation with SEO Expert Bill Slawski Nov 26, 2019

Best of Search Talk Live with Brian Dean of Backlinko Nov 19, 2019

Brian Dean of Backlinko goes over his skyscraper methodology. Search Talk Lives best of shows.

Marketing Strategy: Prioritizing , Testing and Validating Marketing Channels with Benjamin Shapiro of Martech Podcast Nov 12, 2019

SEO Strategic Planning for Multi Location & Franchise Brands with Steve Wiideman Oct 22, 2019

How To Use Tools In Your SEO Efforts To Maximize Results With Jason White Oct 15, 2019

SEO in Google's Perfect World Oct 08, 2019

Google Search with Google Webmaster Trends Analyst John Mueller Oct 01, 2019

Building Centers of Excellence for the Digital Experience with Keith Goode Senior SEO Strategist at IBM Sep 24, 2019

Local Search with Sterling Sky, Founder Joy Hawkins Sep 17, 2019

Local SEO with Mike Blumenthal Sep 10, 2019

How to Drive Traffic to Your Blog and Make Income with Matthew Woodward Aug 20, 2019

Social PR & Branding with the Founder & CEO of the Buyer Group, Lisa Buyer Aug 06, 2019

Enterprise SEO: How To Create an Experiment Framework with ClickMinded Founder Tommy Griffith Jul 23, 2019

SEO With Screaming Frog Co-Founder Dan Sharp Jul 16, 2019

Global SEO Strategist Jesse McDonald of IBM Jun 25, 2019

PR & Brand Marketing your Business with HARO Founder Peter Shankman Jun 18, 2019

Conversion Rate Optimization With Jon MacDonald Founder of The Good Jun 11, 2019

SEO Testing How to Run Measurable SEO Test with Kyle Roof of High Voltage Robert Jun 04, 2019

What it Takes to Rank Content in 2019 with Dazzling CEO Kristie Kellogg May 28, 2019

SEO tools and how they're different with Tim Soulo Chief Marketing Officer at Ahref May 21, 2019

Search Talk Live Local SEO Talk Apr 30, 2019

The Future of Schema Markup with Martha Van Berkel, CEO of Schema App Apr 23, 2019

Current Trends of Schema MArkup and how it is Evolving, with Martha Van Berkel of Schema App

Google's Increasing Use of Zero Click Searches with Rand Fishkin Apr 16, 2019

Marketing WordPress with CEO & Founder of Yoast, Joost De Volk Apr 09, 2019

Discoverability (Not Trafic, Keywords and Links) Needs To Be Put On An SEO Pedestal With Directive, CEO Garrett Mehrguth Apr 02, 2019

The Future and Trends of Social Media with Patrick McKenna - Founder and CEO of Strike Social Mar 26, 2019

Infuencer Marketing and SEO with Shane Barker SEO Consultant Mar 19, 2019

Six Reasons E Commerce SEO is different than Ordinary SEO Mar 12, 2019

Search Talk Live Mar 05, 2019

Alternatives to Adwords & Bing ReTargeting with GeoBid Co-Founder Sean Duggan Feb 12, 2019

Sean Duggan is the Co-Founder at Geobid, a retargeting tool for small businesses. He been a digital marketer for 7 years and started Geobid 2 ½ years ago with his business partner David Cantor. I’ve spent most of my career as an in-house marketing manager for my business partner’s law firm and managed their 7-figure online advertising budget. We were spending a large amount on display advertising so we decided to bring our media buying in-house and developed our own demand-side platform (DSP) to cut out the middlemen and control 100% of our ad buys.
At this time he saw a lot of small business marketers (especially law firms) having trouble running retargeting campaigns so we partnered up and created Geobid to solve this problem. We modified our platform to be self-serve for other marketers to use and also provide free services (ad design, pixel onboarding, etc.) to make it easy for small business marketers to get started with retargeting.

The Future of Schema Markup With Martha Van Berkel of CEO of Schema App Aug 03, 2018

Search Talk Live Is Back This Friday 3:30 To 4:30 Eastern Standard Time Jun 20, 2018

Interview with Pitchbox co-Founders Alex Gopshtein & Michael Geneles Mar 02, 2018

Is Your Website WCAG and ADA Complaint? Feb 10, 2018

Brian Dean founder of Backlinko Talks about the Skyscraper Link Building Methodology Jan 23, 2018

The 3 Step SEO System to Get to The Top 10 of Google for any Keyword Phrase. Jan 17, 2018

The 80/20 Principle: How to Drive Tons Quality Traffic and Leads to Your Website Dec 19, 2017

Joining us on Tuesday is 5-time author and speaker Perry Marshall. Perry joins us to talk about his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.
Perry Marshall is one of the world’s most expensive and sought-after business consultants. He’s endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients seek his ability to integrate engineering, sales, art, and psychology.
He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford, and MIT. The prize aims to solve the biggest mystery in biology.
He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best-selling book on web advertising, Ultimate Guide to Google AdWords.
More recently, he’s turned “80/20” into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. His book 80/20 Sales & Marketing is mandatory for many growing companies. His books are course material in several business schools.
Works also include bestseller Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design (BenBella) and Industrial Ethernet (ISA).

JP Sherman Talks Onsite Search Ontology Taxonomy & Schema Dec 12, 2017

Please Join us in welcoming our next guest JP Sherman. JP is a ten+ year veteran of Search, Findability and Competitive Intelligence. Working as the Search & Findability expert for the Red Hat Customer Portal. At Red Hat JP is responsible for bridging the intention gap between tens of thousands of technical and support documents and the customers looking for them in Google and Red Hat’s internal search platform.
His passion is for combining behavior, semantics, and technology. JP Sherman has a natural talent to connect data, behavior, search and findability to bring actionable changes and value to and has done so so for many large brands such as Paramount Studios, Sketchers, Performance Bike, Dewalt and many more.

How to Dominate in Local Search with ROAR Internet Marketing VP. Pam Weber Dec 05, 2017

Please join me in welcoming a long time friend and Expert in Local SEO Pam Weber VP of ROAR Internet Marketing based in Orlando, FL.
Pam has had many years of experience in the SEO industry and is responsible for ROAR!’s strategic alliances with clients, industry partners, key vendors and trade associations,
Pam Weber’s longstanding reputation for building win-win relationships began with her work as a private practice attorney and former executive director of the Seminole State College Foundation.
Her success in the courtroom and the classroom serve as a solid foundation to her skills in digital marketing to propel the growth of ROAR! Leveraging her legal research skills and ability to unearth Internet trends and consumer behavior patterns, Weber is a sought-after public speaker. She applies in-depth knowledge of web design and Internet marketing for a popular presentation on Local Search Optimization.

Interview with Kevin Indig on How Companies Without Sales-Teams Structure Product & Marketing Nov 28, 2017

Joining us this week Kevin Indig of Athassian. Kevin brings his Expertise in technical SEO and working with fortune 500 companies all over the word grow and scale their agencies. Kevin Indig runs technical SEO @ Atlassian and is a startup mentor at the German Accelerator. He has 10 years of experience in SEO and Growth Hacking, helping Fortune 500 companies and start-ups in Europe and the USA to grow. He worked with brands like eBay, Bosch, Samsung, Daily motion, Pinterest, Columbia, UBS and many others.

eCommerce Best Practices with Mike King of iPullRank! Nov 21, 2017

Join us as we kick off the new year as we discuss what to expect in SEO and digital marketing in 2017 with Founder and Managing Partner of iPullRank, Michael King.
Michael, a marketing technologist, has an extensive background in market research, social strategy, content strategy, analytics, inbound marketing, outbound marketing and on-page SEO. In his role as an SEO and Inbound Marketing industry thought leader, Michael is involved in the development of new tactics and strategies that are used by many across the world.

Link Building Strategies to Build a Strong link Portfolio with Caleb McElveen Nov 14, 2017

Our Guest this week is Caleb McElveen, well known in the SEO Industry and is formally the co-host of Search Talk Live. His passion for SEO shows and he has carved out a name for himself when it comes to link building, earning and outreach. Caleb Joins us to share his Technics and strategies for building strong quality back links.
For over 4 years in the industry, his focus is to educate others on everything digital marketing. My experience with content marketing, on-page optimization, link building, and more has allowed me to share my experience, both successful and failing, with listeners so they can apply digital marketing strategies that achieve results.

Mike Moran Discusses Using AI to Evaluate Search Landing Pages Oct 31, 2017

Mike is one of the most distinguished guests we’ve ever had as he brings his expertise in internet marketing, search technology, social media, text analytics, and web metrics to show. Mike is a certified speaking professional making regular speaking appearances. Serving 30 years at IBM, Mike served in several executive-level technical positions. He now serves as a senior strategist for Converseon, is a senior consultant for SoloSegment, and is the founder of Biznology.

Cyrus Shepard Discusses SEO Experimentation/Split Testing and Setting up Clients for Success Oct 24, 2017

Cyrus Shepard Founder of Fazillion Media. Former Head of SEO & Content MOZ Joins Search Talk Live to discusses SEO experimentation/split testing and setting up clients for success. Cyrus brings over a decade of SEO knowledge and experience to share with the listeners.
With several years of experience, building engaged traffic through SEO best practices. He has loads of experience in building successful consumer websites, online e-commerce, search engine marketing (SEM), content marketing, product development, and growth. Previously Cyrus led the SEO team at MOZ and teaching others introducing him to 1000s of top online marketers across the globe.
As an SEO consultant, he has worked with dozens of startups and Fortune 500 companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels. Along with this comes experience in product development and product marketing.
Cyrus is also an established Speaker and Marketing Evangelist speaking at large Digital Marketing Conferences such as MozCon, SMX – Search Marketing Expo, Marketing Festival, Marketing Nation Summit, MnSearch Summit and more.

Keyword Research for a Content Strategy, Elements of Ranking Content With Dan Shure Oct 17, 2017

Dan Shure is co-owner of Evolving SEO with his wife Sarah, and host of Experts On The Wire - an SEO Podcast.
At Evolving SEO he has helped companies large and small grow their traffic and solve challenging SEO problems. He is also a Moz Associate, and recently taught a 10 hour SEO course for the Conversion XL Institute.
As a Podcast host Dan Shure has interviewed over 60 marketing experts and influencers like Rand Fishkin (Moz) John Mueller (Google), and Pamela Wilson (Copy Blogger). 'Experts' is known for in-depth research, digging deep into uncommon questions and generating compelling discussions.

Ashley Ward on How to Create Content That Generates ROI Oct 10, 2017

Our guest this week, Ashley Ward, is a Corporate Speaker and Evangelist for SEMrush — an all-in-one digital marketing tool designed to simplify the life of digital marketers. Ashley has always been passionate about helping businesses and individuals gain long-term ROI through content marketing and social media tactics.With over 6 years of experience in the digital marketing industry, Ashley inspires marketers around the world to better their strategies using the SEMrush platform and other unique marketing tactics. She regularly speaks at workshops and conferences such as Pubcon, RetailGlobal, SMS Sydney, and more, and also contributes to several industry blogs including Search Engine Journal and AuthorityLabs.

Thom Craver, the Senior SEO Analyst at CBS Interactive Talks about SEO Myths That Just Won’t Die Oct 03, 2017

Our guest this week on Search Talk is Thom Craver, the Senior SEO Analyst at CBS Interactive. A unique yet thorough combination of digital marketer and technical IT professional all in one, Thom specializes data-driven decision making for marketing, IT analysis, and management. He’s also an effective communicator, able to translate from the Tech/IT world to the marketing and management worlds with ease. You can find him speaking at ClickZ Live Conferences across North America, helping people make the most of their online presence through sound, actionable recommendations.

Mark Munroe of SEO Radar on SEO Disaster Prevention. Sep 26, 2017

Mark Munroe is the founder of SEORadar and has been involved in SEO for 14 years working on sites like Trulia.com, Usedcars.con, Wine.com, Everyday Health, as well as several startups. An acclaimed expert on SEO disaster prevention, he has also been a frequent speaker in the past at SMX.
We’re super excited to have Mark on with us, and he’s more than happy to answer your questions! Just email your question to robert@searchtalklive.com. And don’t forget to follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news!

How To Take Your Agency from 0 -100K in 9 Months With Hayk Saakian of Logic Inbound Sep 19, 2017

Our Search Talk guest this week is Hayk Saakian, one of the co-founders of the SEO and digital marketing agency Logic Inbound. Among other responsibilities, he leads client service fulfillment teams and directs digital marketing campaigns for companies around the world. Previously, he held the title of Chief Technology Officer at Skyreal Real Estate Marketing. His wide range of expertise combines a deep understanding of effective marketing strategy with technical mastery spanning JavaScript, HTML, Ruby on Rails, Web Applications, Web Design, and much more. He even developed an Android app that was downloaded more than 400,000 times.

Kristin Zhivago, President of Zhivago Partners Talks about how to Write for SEO Aug 29, 2017

Kristin Zhivago, president of the digital marketing management firm Zhivago Partners, is the author of the 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago spent decades as a “revenue coach” to CEOs and entrepreneurs and has always been on the bleeding edge of marketing technology. Zhivago teaches writers worldwide how to write for SEO and customers.

JD Prater of AdStage Discusses Social Ads Automation Aug 08, 2017

Our guest this week is C, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the Our guest this week is JD Prater, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest blogger for sites such as Social Media Examiner, Social Media Today, SEMrush, and Post Planner.
We want JD to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at robert@searchtalklive.com. And don’t forget to follow us on Twitter and iHeartRadio to keep up with all the latest STL news! SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest blogger for sites such as Social Media Examiner, Social Media Today, SEMrush, and Post Planner.

Micah Fisher-Kirshner of Zendesk SEO Testing Best Practices Aug 01, 2017

This week, Zendesk’s Micah Fisher-Kirshner brings his in-depth experience to help you integrate SEO from the ground up. He’s been in the SEO field for 10 years, having previously worked with Zazzle and Become, as well as with smaller companies such as Balsam Brands. You’ll find him occasionally speaking at conferences such as SMX, advising for companies like SEO Radar, and is a weekly panelist for Dumb SEO Questions. Outside of the SEO world, he’s a father of two kids. He has an enjoyment of technology, sci-fi, gaming, and politics — a modern nerd.

Paul Kortman on How to Make Brian Dean’s Skyscraper Strategy Work Jul 25, 2017

This week, our guest is Paul Kortman. Paul is a certified nerd, nomad, and marketing extraordinaire who has loaned his insights to a variety of businesses. In 2010, Paul combined his 12 years of expertise in IT and digital marketing into his agency, Connex Digital Marketing. Since then, Paul has gone on to co-found three other companies and help countless businesses succeed through marketing and increased sales. When he is not busy helping business start-ups, he loves to travel with his wife and four lovely kids. Together, they live on the road as a location-independent family.

Local Search with SEO Director of Geek Powered Studios Jesse McDonald Jul 18, 2017

A tech journeyman always looking for new ways to innovate his field, Jesse McDonald is the Director of SEO at Geek Powered Studios. Originally a musician, he discovered graphic design in 2007 after the breakup of his band, BravoWhatever. He eventually graduated from University of Southern Mississippi with a Bachelor’s of Fine Arts with Emphasis in Graphic Design (as well as enough credits to equate a minor in fine art photography). This honed design-based background has granted Jesse a unique outlook on SEO, and today he’s considered by many to be a rising star among the next generation of great SEO experts.

Interview Gary Illyes WTA at Google. Topic Google Search & Algorithms Jul 11, 2017

Our guest this week is the talented Gary Illyes, Webmaster Trends Analyst for Google Switzerland GmbH. Having worked for Google since 2011, Gary has dedicated his professional career to helping like-minded webmasters create better search experiences for users on quality sites. When not crunching data to find ways to improve web search, he also is a regular contributor to the Webmaster Central Blog, as well as the Google Webmaster Forums. Before Google, Gary taught online journalism in Romania and worked as a technical consultant for several high-profile media outlets. He studied IT at the University of Phoenix and holds an associate degree in journalism from the Ady Endre College of Journalism in Romania.
We’re super excited to have Gary on with us, and he’s more than happy to answer your questions! To have your question featured on our show, just email us at robert@searchtalklive.com. And don’t forget to follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news!

B2B Link Building Tactics With Garrett Mehrguth CEO of Directive Jun 27, 2017

Garrett Mehrguth, our Search Talk guest this week, is the Consulting, an industry leading B2B search marketing agency serving mid-enterprise level firms with industry- trusted SEO, PPC, content, and social strategies. He contributes to Marketing Land, Salesforce, Search Engine Land, Moz, CrazyEgg, PPCHero, Ahref, Convince, and Convert, Wordstream, Raven, Local Search Ranking Factors, Kissmetrics, SitePoint, Marin, Acquisio, and more. Also a known face on the SEO speaking circuit, Garrett has spoken at SMX West, Digital Summit, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, and others.
We want Garrett to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at robert@searchtalklive.com. Follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news!
Post By Garrett Mehrguth on Word Stream
http://www.wordstream.com/blog/ws/2016/06/06/local-marketing-ideas

Managing Clients & Keeping Them Happy, Making Them Successful with John Doherty of GetCredo Jun 20, 2017

John Doherty, our Search Talk Live Guest this week, is a veteran SEO and digital marketer and the founder of GetCredo.com, a software platform to help small and medium-size businesses connect with SEO and digital agencies and consultants. He lives in Denver Colorado with his wife Courtney and their (very large) black labrador Butterbean.
We want John to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at robert@searchtalklive.com. Follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news!

Increasing Conversion Rates Using Design Research With Expert Nick Disabato Jun 13, 2017

This week, our guest on STL is Nick Disabato. Nick is a designer & writer from Chicago. He currently runs an interaction design consultancy that focuses on research-driven A/B testing.
Nick graduated from Northwestern University in 2004, majoring in applied math and pure math with a minor in English. After undergrad, he received a master’s in information science with a concentration in human-computer interaction from The University of North Carolina.
He has previously worked for clients such as The Wirecutter, New Music USA, Double Your Freelancing, and Chicago Magazine. In his three years running Draft Revise for dozens of customers – planning, executing, and analyzing hundreds of A/B tests in the process – he’s learned everything possible about optimizing sites so it captures more wallet-out customers in their target market.

Better Click Rate through Snippet and Rich Answer Optimization with Bill Hunt Jun 06, 2017

Bill is the President of Back Azimuth Consulting, a company focused on using proven custom tools, tactics and strategies to help other companies identify missed opportunities that lead to significant traffic and revenue gains.
Considered one of the top thought leaders in global search engine marketing, Hunt has spoken at conferences in over 30 countries including SMX Advanced. Hunt is frequently asked to advise on how to effectively leverage enterprise and global search marketing and social media strategy.
Hunt is the co-author of the bestselling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site. He also writes columns for Search Engine Watch And Search Engine Land.

5 Steps to Building a Content Strategy with Aaron Agius of Louder Online May 30, 2017

Aaron Agius is joining us here at STL this week. Working with his team at Louder Online, Aaron creates imaginative, inbound marketing tactics for small businesses, digital agencies and global corporates. By using an intelligent mix of search, content and social tactics, his company is able deliver new customer leads and build lasting brand relationships for clients around the world.
Aaron has helped many global brands online through the years including Ford, Unilever, IBM, The Star, Landrover, LG, Jaguar, MLC, Million Dollar Woman, as well as a broad range of small businesses. With more than ten years of business management experience, he is regularly invited to speak at digital marketing and networking events.

Becoming an Authority” The Fast Track to Link Building with Stephan Spencer May 23, 2017

Back by popular demand, we’re beyond thrilled to once again welcome Stephan Spencer to SearchTalkLive! A prolific and highly reputable SEO mind, Stephan is best known as the author of Google Power Search, as well as the co-author of both Social E-commerce and The Art of SEO—now in its third edition and considered by many the gold standard of SEO-related literature. As an active blogger, he has contributed to dozens of publications including Practical Ecommerce, MarketingProfs.com, Search Engine Land, Multichannel Merchant, and The Huffington Post.

The Correlation Between TrustFlow & Traffic/Rankings with Expert Kevin Richards May 16, 2017

This week, allow us to welcome Kevin Richard to STL! Kevin is a French SEO currently based in Istanbul, Turkey. As an acclaimed link-building specialist, he has devoted years of his life understanding which SEO methods really work. He is best known as the founder of the “SEObserver”, a toolbox made by SEOs, for SEOs, which helps optimization experts understand which methods work in the long run, and which ones don’t.

Dixon Jones Marketing Director at Majestic May 09, 2017

With over 15 years in the industry, STL guest this week Dixon Jones has never shied away from being an independent thinker in the world of SEO.
Building up his knowledge initially through one of the UK’s oldest independent search consultancies, Dixon has in latter years brought the well-known link technology “Majestic” to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been an active moderator on Webmasterworld for many years and has been a regular guest speaker throughout the world, culminating in the UK Search Personality of the Year Award. Under his leadership, Majestic has won SEO Innovation of the Year at the eConsultancy awards, as well as UK Search Technology of the Year and the EU Search Technology Award at the UK Search Awards.

Role of Paid Search in Profitability with Paid Search Expert Maddie Cary May 02, 2017

Our guest week is Maddie Cary, the Director of Paid Search at Point It Digital Marketing in Seattle. Her role involves overseeing and developing an amazing team of PPC account managers, while also running the global SEM program for Point It’s the largest client. In 2015, she won the US Search Award for “Young Search Professional.” In addition, she was also acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her speaking and learning at great conferences like SMX, HeroConf and PubCon, or writing posts for her Wordstream blog. Outside of PPC, her biggest loves are her family, friends and her idol, Beyonce!
Questions for Maddie? If you want it to be featured on the show, just email us at robert@searchtalklive.com. Follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news! Every week is something different, so you’ll always have something to listen to on your morning commute!

Lead Nurturing and Email Automation with Hubspot's Marwa Greaves Apr 25, 2017

Help us welcome Marwa Greaves! Marwa is the Team Manager for the North American Lead Nurturing and Automation Team at HubSpot. She is a lover of all things email and has years of experience in both the B2B and B2C email marketing world.
Specializing in email marketing, Marwa has long understood that being a great email marketer doesn’t just mean being on top of the latest email trends. It’s understanding what will be most effective for your audience — and for any competent SEO practitioner in any industry, this is vital information to know.

Interview with Expert International SEO Consultant Dawn Anderson Apr 18, 2017

We’re happy to welcome expert international SEO consultant Dawn Anderson April 18th. Dawn has worked with industry-leading digital marketing agencies and brands on enterprise SEO campaigns across fashion, legal, auto, travel, telecoms, insurance, and gambling. An expert in SEO with a broad understanding of many digital marketing channels and strategy, she is an associate lecturer on Search and Digital Marketing at Manchester Metropolitan University and a European, UK and Northern Digital Search Awards judge. Specialties include SEO Strategy Development, SEO Consultancy, PHP, Drupal, WordPress, MySQL, Javascript, SEO website architecture & SEO driven web development, search website architecture planning, implementation, link research/clean up, advanced link analysis & competitive landscape review.

Automation Beyond Content Generation with Jeff Beale of MrMarketology Apr 11, 2017

This week, we’re proud to welcome Jeff Beale to STL! As a best-selling author and marketing strategist, Jeff helps businesses leverage their knowledge to gain authority status in their industry, then uses authority marketing to generate higher converting leads.
With over 12 years of experience in the digital marketing space and over 230 talks on marketing to his name, Jeff has helped companies, from start-ups to Fortune 500 companies, increase their bottom line with his unique marketing optimization automation strategies. Companies that have benefited from these strategies include Turner Broadcast, The Home Depot, AT&T, Apartment Guide as well as several other well-known brands.
Educating the business community on my 4 Cs of marketing is Jeff life’s work, and he’s been honored to do this by conducting an ongoing series of webcasts, podcasts, as well as speaking events such as ClickZ and Thrive.

SEO Expert Upasna Gautam discusses Semantic Search Apr 04, 2017

This week on Search Talk Live we’re honored to welcome Upasna Gautam—Manager of Digital Strategy at Geek Powered Studios, a behind-the-scenes, yet renowned SEO specialist, and expert in digital strategies relating to semantic search, e-commerce optimization, data analytics, and online consumer journey analysis.
With an academic background in biomedical sciences from Michigan State University, Upasna is known for her firmly quantitative approach to online marketing, using the principles of the scientific method to analyze algorithms and processes while providing a pragmatic, logical system of organization to search. Over the years she has presented her thoughts and ideas at various high-profile events including SMX London, Pubcon (Las Vegas and Austin), and Digital Summit (Phoenix, Atlanta, and Dallas). In Fall 2015 and 2016 she also participated as a guest lecturer at the University of North Texas.

Improve Your Website Search with Expert Mike Moran. Mar 28, 2017

Join us Tuesday, March 28th, as we keep making 2017 our best year. Mike Moran joins Search Talk Live to discuss How to Improve Your Website Search.
Mike is one of the most distinguished guests we’ve ever had as he brings his expertise in internet marketing, search technology, social media, text analytics, and web metrics to show. Mike is a certified speaking professional making regular speaking appearances. Serving 30 years at IBM, Mike served in several executive-level technical positions. He now serves as a senior strategist for Converseon, is a senior consultant for SoloSegment, and is the founder of Biznology.
You can check out Mike’s latest book, Outside-In Marketing: Using Big Data to Guide Your Content Marketing, and read his latest article contributions as a featured columnist to the Rutgers Business School blog and Business2Community.com where Mike shares his expert digital marketing advice.

Large Enterprise In-House SEO with Keith Goode of IBM Mar 14, 2017

Search Talk Live welcomes Keith Goode back to the microphone to discuss the unique perspective of In-House SEO. Having moved back to an in-house role after working with SEOClarity as the Chief SEO Evangelist, Keith will talk about the comparative benefits and risks of being a large enterprise, the greater need to educate internal resources, the psychology of selling SEO and showing success, and how agencies and in-house SEOs can work together.
Keith has over a decade of experience in SEO, most of which has been spent in-house with companies like HomeAway, BDX, SpareFoot, and Dell. Currently, he is the SEO Manager for IBM’s Watson Customer Engagement. He also is a regular speaker for Pubcon in the U.S. and Cross Forum in Japan.

How to Win the Race to eCommerce, with Michael Stricker of MSDesign Mar 07, 2017

Michael Stricker, our STL guest this week, is an international digital marketer and agency consultant with hundreds of campaigns delivering millions of impressions to brands such as 2Modern, Aeropostale, BET, Dell, GolfSmith, JG Wentworth, Job.com, Johns Hopkins University, RE/MAX, Toshiba, SEMrush and Herringtons. He’s been called “a creative mind with a fearsome grasp of analytic skills”, and we can’t help but agree. Now at BeyondROI, Mike marries exhaustive research and analytics with actionable strategies, creative concepts, scalable processes, and doable tactics achieve tangible business results.

Hyperlocal Marketing with Bluetooth Low-Energy Beacons with Casey Markee of MediaWyse Feb 28, 2017

Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.

SEO The Continuous Process, Work-Flow & Tooling To Support It. Feb 21, 2017

Steven is the CCO at ContentKing. Based out of Brno, the heart of Europe, Steven has been doing SEO for over a decade. He’s worked for companies active in all markets, including the notoriously competitive mortgages and insurances markets. Over the years he learned he prefers dominating niches in recruitment, sports, financial services, and law for smaller, more agile companies. He’s been on all sides of the table: client-side, agency-side, and now as a product company supplying SEOs with tools to make their lives a hell of a lot easier.

Machine Learning & User Intent with Mark Gorrell of SEMRush Feb 14, 2017

Our guest this week, Mark Gorrell, works at SEMrush as the head of education and events. A Penn State alum, he started as a member of the “customer success team” before transitioning to marketing. Along with his team, he makes it his core mission to work with North American universities and provide any tools and assistance they require within the digital marketing spectrum. He travels the country regularly to both speak at universities and attend digital marketing conferences to help promote SEMrush. Outside of SEMrush, Mark also runs his own SEO agency, plays basketball, and enjoys ultimate Frisbee with the occasional video game.

Rand Fishkin Co-Founder of MOZ Talks SEO & Content Marketing Jan 31, 2017

If you do Content Marketing or SEO & want to increase traffic don’t miss the show with Rand Fishkin. tune in Today, at 3:30 EST to find out!
Make sure to tune in live Every Tuesday at 3:30 EST.

Business Community & Customer Service via social with Melissa Fach of Pubcon Jan 24, 2017

On our show this week, we’re happy to welcome Pubcon social community manager Melissa Fach. Melissa has been in the SEO and Internet marketing field since 2005. Her educational background includes a B.A. in Psychology and M.A. from the College of Education focusing on mental health. Melissa created SEO Aware LLC in 2007, has served as Managing Editor of Search Engine Journal, and worked as a Moz associate on the community team for over two years.

Setting Up Your Website Presence For Multilingual Marketing with Zeph Snapp Jan 17, 2017

Interview with SEO Expert Mike King of iPullRank Jan 10, 2017

Michael, a marketing technologist, has an extensive background in market research, social strategy, content strategy, analytics, inbound marketing, outbound marketing and on-page SEO. In his role as an SEO and Inbound Marketing industry thought leader, Michael is involved in the development of new tactics and strategies that are used by many across the world.

Content Marketing Strategies with COO of GinzaMetrics, Erin Robbins Dec 13, 2016

This week our Search Talk guest is Erin Robbins. Erin brings to the table over a decade of technology marketing, strategy and business intelligence for large enterprises, agencies and startups alike. She has lived and worked around the world including North Carolina, San Francisco, Norway, Hong Kong and more. She has spoken at a variety of conferences and events, contributed articles for nearly every major SEO news outlet, and has been quoted on many nationally recognized news sites.

How To Tell If Your Copy Is Crap With Heather Lloyd-Martin Dec 06, 2016

Content and SEO

How To Build Your SEO Master Plan with François Goube CEO Of OnCrawl Nov 22, 2016

This week, Francois Goube—CEO of Cogniteev and the founder of Oncrawl, the “world’s most reliable Onsite SEO crawler and log analyzer”—has agreed to be our guest on Search Talk Live. Obviously, we couldn’t be more excited.
Goube’s first introduction to SEO was in the development of a job search engine in Europe. In the end, it kindled a fiery pursuit of search engine understanding that led to questionable “grey hat” techniques, but at the same time led him to become an ambassador for the renowned backlink checker, Majestic.

How to Generate Leads for Digital Marketing Agencies, Ideas to Grow Your Business. Nov 15, 2016

In today’s digital marketing business, the biggest challenge many agencies face is generating a strong pipeline of quality leads.

How to Create and Promote Epic Stories Casey Markee Media Wyse Nov 08, 2016

Looking for something interesting to listen to this week? You’re in luck because our guest is digital marketing professional Casey Markee, founder of the San Diego-based SEO consultancy Media Wyse.
A noted speaker with credits including Pubcon, Camp Blogaway, Food Bloggers Canada, State of Search, SMX Advanced, MN Search Summit and others, Casey has over 16 years of direct SEO, link building, site auditing. and social media experience. In his career, he has consulted for dozens of companies across five continents.

Client Management with Isaac Rudansky of Adventure Media Group Nov 01, 2016

This week, Search Talk Live is proud to welcome AdVenture Media Group co-founder Isaac Rudansky. Like many in his field, Isaac started his career as an artist and graphic designer before discovering the world of online marketing. As an outsider, he saw so many quality businesses being outmaneuvered by their competition, only because they didn’t understand the nuances and strategies behind a successful online marketing campaign. In this he saw a business opportunity, and he seized it.
Located on the south shore of Long Island, AdVenture Media Group is a boutique digital agency dedicated to helping smaller companies compete with advertisers with unlimited resources and advertising budgets. Founded in 2011, they’ve helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns. In the past 12 months alone, AdVenture Media Group generated over $9,000,000 in revenue from their clients spanning over 75 unique industries.

How Bloggers Can Improve Their SEO With Deacon Hayes Of Phoenix SEO Oct 25, 2016

Our exciting guest this week is the incomparable Deacon Hayes, founder of both Phoenix SEO and Well Kept Pocket. Deacon’s route to becoming one of the country’s premier SEO and financial experts is an interesting one. Shortly after he was married in 2008, he looked through his own finances to find himself $52,000 in debt.

Bing's #1 Most Influential PPC Expert, Purna Virji Oct 18, 2016

The #1 Most Influential PPC expert in the world ranked by PPC Hero will be live to share her paid advertising knowledge with you. Need I say more?
That’s right Purna Virji, Senior Bing Ads PPC Training Manager at Microsoft will be on Search Talk Live with hosts Robert O’Haver and Caleb McElveen to talk the latest in paid advertising strategies.
Purna’s expertise covers a long list of areas including PPC, Voice Search, Direct Response Marketing and much more. She shares her knowledge through several speaking opportunities, as well as being a contributor to one of the industry's top publications, Search Engine Watch.

How to take more market share in SERPS with Garrett Mehrguth Oct 11, 2016

Garrett Mehrguth is the CEO of Directive Consulting, where he takes on the role of guide growth and team development. He brings his SEO, PPC, content and social expertise to Search Talk Live to discuss the latest in online marketing.
Garrett has shared his knowledge by being featured on several major industry publications such as Moz, Inbound, CrazyEgg, Kissmetrics and several more. He also educated others through by leading The Directive Academy, a local digital marketing workshop with over 275 members. He has also spoken at Big Digital, MozCon Ignite, General Assembly, and other major industry conferences.

Retargeting Strategies With AdVenture Media Group Senior SEM Advisor Patrick Gilbert Oct 04, 2016

A digital marketer, philanthropist, podcast listener, sports fan, and food lover, Patrick’s passions include building relationships, helping others, and driving innovation and change. Patrick’s background includes experience in marketing, PPC management, conversion rate optimization, content creation, landing page design, web analytics, client services, social media marketing, blogging, email marketing, sales, and fundraising.
Patrick holds a Bachelor of Science in Marketing with a concentration in Economics from the Pennsylvania State University. He also holds a Google AdWords Certification and HubSpot Inbound Marketing Certification.

Interview With SpyFu Founder Michael Roberts Sep 20, 2016

Our special guest this week Mike Robert understands search marketing from different angles. Having founded SpyFu (http://www.spyfu.com/) in 2006 and Recon Files in 2010, he has led the charge in transforming the way search marketers craft their strategies in PPC and SEO.
Exclusive offer to search Talk Live Listeners: get 25% off the first 3 months of a SpyFu monthly plan & 30-day money back guarantee.
https://www.spyfu.com/mainpurchase/?couponcode=searchtalklive

Interview with Danny Sullivan Co-Founder of Search Engine Land & SMX Sep 07, 2016

Local Social Media & Link Building with Damon Gochneaur of Aspiro Aug 23, 2016

Damon Gochneaur, as well as being the proud owner of the best beard in SEO, is the founder of Aspiro Digital Marketing Agency. Based out of Dallas, Aspiro has earned a stellar reputation over the past decade helping businesses get more out of their online presence.
Damon got his start in digital marketing nearly 10 years ago with email and MySpace, marketing when, as he says, "most people didn't even know what digital marketing was." Attending The University of North Texas, he amassed nearly 200 credit hours as an undergrad while majoring in Biology, Computer Science and General Studies. Damon credits this agrarian education as the source of his creative marketing skills. When he's not experimenting with new channels and targeting, he enjoys spending time with his wife, three children, and their youth soccer league as a head coach!

Interview Gary Illyes, Webmaster Trends Analyst at Google Aug 09, 2016

Our guest this week is Googles very own Gary Illyes, Webmaster Trends Analyst for Google Switzerland. Having been with Google since 2011, Gary has dedicated his professional career to helping like-minded webmasters create better search experiences for users on quality sites. When not crunching data and finding new ways to improve web searches, he also contributes regularly to both the Webmaster Central Blog and the Google Webmaster Forums. In his youth, Gary taught online journalism in Romania and worked as a technical consultant for several high-profile media outlets. He studied IT at the University of Phoenix and holds an associate degree in journalism from the Ady Endre College of Journalism in Romania.

Aleyda Solís International SEO & Digital Marketing Expert Aug 02, 2016

Aleyda Solis is a well-known and highly experienced International SEO consultant, renowned for providing personalized SEO advice, training, and on-going support. Through her boutique SEO consultancy Orainti, she has dedicated herself to helping multinationals and startups be visible and profitable in some of the world's most
competitive, complex environments.

Duane Forrester VP, Industry Insights at Yext on What the Future of Search Holds Jul 26, 2016

Once known and beloved by webmasters as the face of Bing, Mr. Forrester is now VP, Industry Insights at Yext. Duane sites down with Search Talk Live to talk with us about where the industry will be in the next ten years and we couldn't be happier!
Now considered to be one most prominent and respected SEO practitioners working, M. Forrester has distinguished himself with over 18 years of direct search and digital marketing experience. His duties over the years have included content development, planning ad campaigns, managing ad buys, running e-mail, spearheading social media
programs, and much more, all for companies ranging from small startups to Caesar's Palace to Microsoft.
An author of two business books about digital marketing and conversion optimization published by McGraw-Hill, he also has an extensive resume writing for publications including Duct Tape Marketing, Forbes, WeWork, Search Engine Land and Entrepreneur, and the New York Times.
As the Vice President of Organic Search Operations at Bruce Clay-a company he left Microsoft to join-he currently busies himself overseeing content and search optimization for clients all over the world. Long known for his accessibility, he also is something of a globetrotter, always willing to speak at conferences and personally help partners.

Interview with Top Digital Marketing Expert Neil Patel Jul 22, 2016

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