Scent World

Latest Episodes:

[Bonus] Scent World Live with The New Savant, House of Bō, Ulrich Lang, & The Maker (Part 2 of 2) Mar 21, 2024

Show notes

In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live.

This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird.

In Part 2, we feature Ingrid Nilsen (The New Savant), Bernardo Möller (House of Bō), Ulrich Lang (Ulrich Lang), and Lev Glazman (The Maker).

They bring us into their world, play a game we call Perfume Pictionary, and answer questions from the audience.

Highlights:

• A brief intro from Brittney and the founders

• A candle that smells like steamed rice

• A scent that pays homage to Bernardo’s father

• Capturing the smell of a warm hug

• The story behind Fresh’s Cannabis Santal, inspired by sensual intimacy

• The smell of sparkling soda

• Joy and the smell of overripe peach

• House of Bō’s first gourmand

• Pairing tuberose with peach

• Perfume Pictionary: Can the founders create a story for random fragrances?

• The fragrance to pair with a great cocktail

• Ingrid takes us on a spontaneous, deeply immersive scent story

• Spray this fragrance by a crackling fireplace

• Fragrances they’d pack to bring on vacation

• The founders’ favorite places to create new fragrances

Soak in all of our audio and video content at ⁠https://podcast.scentbird.com⁠.

[Bonus] Scent World Live with D.S. & Durga, Commodity, Brown Girl Jane, & Scents of Wood (Part 1 of 2) Mar 21, 2024

Show notes

In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live.

This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird.

In Part 1, we feature David Moltz (D.S. & Durga), Vicken Arslanian (Commodity), Malaika Jones (Brown Girl Jane) and Fabrice Croisé (Scents of Wood).

They bring us into their world, play a game we call Scented Secrets, and answer questions from the audience.

Highlights:

• Opening words from Scentbird’s Chief Marketing Officer, Elena Lécué

• A brief intro from Brittney and the founders

• Creating a scent that smells like the inside of a star

• Nature and well-being rituals

• Layering to evoke different moods or emotions

• Vicken bought Commodity… without ever smelling any of the fragrances?

• Scented Secrets: Can the founders guess each other’s taboo inspirations?

• Inspiration from soca music

• Inspiration from skunk and elk!?

• The smell of welding metal

• The smell of a trashy NYC nightclub

• A preview of upcoming launches

• D.S. & Durga: Let’s Dive, diving into the deep ocean with whales

• Brown Girl Jane: Carnivale, launching March 21st

• Neuroscents from Scents of Wood: Calm in Cedar & Strength in Santal

• Change the founders want to see in the fragrance industry

Soak in all of our audio and video content at https://podcast.scentbird.com.

Starting a Scent Revolution, with Confessions of a Rebel's Jeniece Trizzino Mar 14, 2024

Show notes

What do men's and women's top fragrances have in common? It comes down to 13 notes that are perfectly gender-fluid. This was one of the "a-ha!" moments for Scentbird while developing its very first fragrance line: Confessions of a Rebel, which launched in 2018. The team set out to push against outdated archetypes and invite raw, unfiltered self-expression that goes beyond the binary. One of the creative forces behind the brand is Jeniece Trizzino, VP of Innovation & Physical Product.

In this episode, Jeniece sits down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. She talks about what it was like to shape the brand hand in hand with customers, how Get a Room became an instant bestseller, and why she believes fragrance is the final frontier for beauty to catch up with modern society. We also step into a "Confessional Booth" where real people share their most intimate confessions involving ice cream, a bodybuilder, and even an exotic dancer.

Highlights:
• The story behind Confessions of a Rebel
• One of the biggest disconnects in the fragrance industry
• What do men’s and women’s top fragrances have in common?
• An “a-ha!” moment: 13 perfectly gender-fluid notes
• A big surprise when launching Get a Room & About Last Night
• Getting the fragrance names just right
• Testing the fragrances with 2,000 “tastemaker” customers
• Letting customers inform decisions, from naming to final fragrances
• Get a Room, the fragrance with “swagger”
• F*ck Mondays, with one of the best fragrance note pairings ever
• Bite Me, because strawberries are sexy
• The evolution of gender in fragrance
• Why fragrance is the “final frontier” for beauty
• How Dove and Fenty changed the game
• Why fragrance marketing often doesn’t make sense
• The Confessional Booth, where real people share their deepest confessions
• Afraid to waste perfume?
• What’s the deal with cologne?
• Rubbing wrists when applying fragrance?
• Daydreaming about… going to the hospital?
• Booking an exotic male dancer for years?
• A revelation from a bodybuilder?
• Mom gaslights son about… chocolate?
• Lying about “fat-free” ice cream?
• The biggest thing Jeniece has learned from building Confessions of a Rebel

Featured Fragrances:
Get A Room by Confessions of a Rebel

F*ck Mondays by Confessions of a Rebel

Bite Me by Confessions of a Rebel

Share your confession at https://confessionsofarebel.com/pages/confessional-booth.

Soak in all of our audio and video content at https://podcast.scentbird.com.

TikTok Star @paulreactss on His Favorite Affordable Fragrances Feb 29, 2024

Show notes

With 1.4 million followers, Paul Fino (@paulreactss) is one of the best-known content creators on #PerfumeTok. He has a keen eye for finding hidden gems and helping his audience discover affordable scents that don’t compromise on quality. In 2023, he fulfilled one of his lifelong dreams: creating his own fragrance, Miss Girl, in partnership with Oakcha.

In this episode, Paul sits down with Marianne Mychaskiw, who runs communications at Scentbird. He talks about Nicki Minaj sparking his love for perfume, building a collection of 600+ fragrances on a budget, and layering as a door to a new dimension. Together he and Marianne explore 18 affordable fragrances including classic, artisan, and even viral KFC and Winnie the Pooh scents.

Highlights:
• Highlights from Paul’s TikTok

• Fragrances don’t have to break the bank

• Miss Girl, Paul’s fragrance in partnership with Oakcha

• Champagne Toast by Bath & Body Works

• An unexpected Hawaii-inspired pick

• Vacation by Vacation

• Florist by Ellis Brooklyn

• How layering gives you a new dimension in fragrance

• Nostalgia by Ourside

• Why Discovery Kits are worth it

• Scent is like art

• Dulce by By Rosie Jane

• How Paul built a fragrance collection on a budget

• Budget perfume hacks: resale & bottle swaps

• Pink Friday by Nicki Minaj, the first fragrance Paul ever bought

• Pink Friday 2, a businesswoman on her way to a multimillion-dollar deal

• Cé Noir by Beyoncé: is it worth the high price?

• Honeypot by Winnie the Pooh

• Eau D’uardo by KFC: will you smell like fried chicken?

• Bitch, Please by Confessions of a Rebel

• Cherry Punk by Room 1015

• Malayan Tiger by Sanctuary

• Lucia by Tocca

• Paul reacts to his old viral videos

• Video Reaction: A trip to Bath & Body Works

• Video Reaction: On Jimmy Kimmel with Miley Cyrus

• Video Reaction: Massive deals at T.J.Maxx

• Paul reflects on his journey

Soak in all of our audio and video content at https://podcast.scentbird.com.

Chriselle Lim on Phlur’s Viral Scents & Her Love for Skin Musks Feb 15, 2024

Show notes

Chriselle started as an OG fashion influencer. In 2021, she took over Phlur during a divorce and used fragrance to create what some call her “breakup album.” The result? A collection that’s as personal as it gets, capturing a whirlwind of emotions as she embarked on a new life chapter.

In this episode, Chriselle sits down with Marianne Mychaskiw, who runs communications at Scentbird. We explore the power of scent in tough times, why skin musks are here to stay, and the story behind her viral fragrance, Missing Person, which drew a waitlist of 200,000 before it even dropped.

Highlights:
• An intro from Marianne

• How Chriselle pairs her outfits with scent

• “I understood the power of fragrance”

• A glimpse into Chriselle’s YouTube channel

• The vulnerability behind Missing Person

• TikTok’s reaction to Missing Person

• It smells like skin (and that’s the point)

• The fragrance to wear… at the gym?

• Father Figure, Phlur’s first green fragrance

• Embracing the masculine and the feminine

• What makes Phlur so relatable

• Chriselle’s favorite campaign

• Not Your Baby, inspired by Michelle Pfeiffer in “Scarface”

• “I don’t want a man in my life but I still want to feel sexy”

• She’s sweet but she’s sassy

• Mood Ring, a happy floral scent

• A nod to 90s fun times

• Phlur’s early pioneering in clean fragrance

• Building Phlur for a new generation

• Beyond Scent: Scent + Style Q&A

• Why skin musks are here to stay

• Chriselle’s least favorite fragrance note

• Fragrances Chriselle and Marianne would leave behind

• What Chriselle wears on a regular day vs. Fashion Week

• Chriselle’s favorite fragrances (outside of Phlur)

• How to find your sense of style

• “In my 40s and afraid to show up as myself”

• Scent Connection: Moods Edition

• Raising daughters who are emotionally aware

Featured Fragrances:
Missing Person by Phlur

Father Figure by Phlur

Not Your Baby by Phlur

Mood Ring by Phlur

Bonus Content:
Bonus clips available at https://youtube.com/scentbird:
Chriselle's favorite body mists and Phlur's newest Launch, Strawberry Letter

Soak in all of our audio and video content at https://podcast.scentbird.com.

Building DedCool into a Gen-Z Fragrance Sensation, with Carina Chaz Feb 01, 2024

Show notes

Carina created her first fragrance at 13 and launched her brand, DedCool, at 21. The first 1,000 bottles sold out instantly and before long, it was featured on the shelves of major retailers like Barneys and Sephora. DedCool’s scents challenge traditional norms, with a genderless, vegan, and non-toxic line that includes hits like Xtra Milk and Red Dakota.

In this episode, Carina sits down with Heather Hyatt, who runs social media at Scentbird. She takes us behind the scenes of DedCool, reveals the “secret sauce” found in all their fragrances, and explores how the brand is a reflection of her coming-of-age story.

Highlights:
• A quick intro from Heather
• Why Carina wasn’t allowed to experience traditional fragrance
• Growing up as the daughter of a formulator
• “I was stuck wearing essential oils”
• Exploring nature and the power of plants
• Feeling not quite a “girly girl” or “tom boy”
• Is DedCool in the women’s or men’s department?
• A Quick Guide to Carina’s Favorite Essential Oils
• Carina didn’t love citrus… until she experienced this note
• Collabs: Starface and Ouai
• Starting DedCool at age 21
• Scent Spotlight: Xtra Milk, Madonna Lilly, Red Dakota, and Fragrance 01 “Taunt”
• The “secret sauce” found in all DedCool fragrances
• The first 1,000 bottles that sold out instantly
• The scent to try when you’re not sure what to wear
• True or false: DedCool uses water in fragrances
• The fragrance that went viral on TikTok
• The first fragrance Carina ever made
• A fresh take on vanilla
• Wearing fragrance to sleep?
• Scent Connection: Coming of Age Edition
• Creating a fragrance as a 13-year-old
• The first Instagram “vibes” page
• When Nasty Gal reached out
• Why Carina connected so deeply with fragrance

Featured Fragrances:
Xtra Milk by DedCool

Red Dakota by DedCool

Madonna Lilly by DedCool

Fragrance 01 “Taunt” by DedCool

Soak in all of our audio and video content at https://podcast.scentbird.com.

Alaska Thunderf–k on Her Sexy New Fragrance & Favorite '90s Scents Jan 18, 2024

Show notes

Alaska, a standout star from RuPaul’s Drag Race, made waves in the episode “Scent of a Woman.” There, she won the fragrance commercial challenge with her vision for Red For Filth. Fast forward over a decade, and she has just launched it as an actual fragrance that’s 100% vegan and “unisexual non-binary.” It’s edgy and perfect for a night out, mixing lilac and leather with a twist of something controversial.

In this episode, Alaska sits down with Marianne Mychaskiw, who runs communications at Scentbird. She talks about developing her fragrance, reacts to iconic '90s scents, and explores how the art of drag influences beauty and culture.

Highlights:
• Alaska’s signature scent (hint: it’s not a fragrance)
• Favorite fragrances growing up
• How Red For Filth was born on Drag Race
• The controversial note
• The Alaska symbol
• Unisexual and non-binary
• Tap or no tap when applying fragrance?
• The smell that Alaska hates, hates, hates
• What does RuPaul smell like?
• The drag star who “bathes” in Alien by Mugler
• Smelling old perfumes at her grandma’s house
• Wearing candy with Jessica Simpson
• What it means to be a legend
• Alaska’s first drag show
• The scariest Drag Race challenge
• Is Alaska an extraterrestrial being?
• From introverted to superstar
• Why this San Francisco LGBTQIA+ bar is so important
• Beauty trends that started with drag
• Popular language that started with drag
• “‘Reading’ is the real art form of insults”
• Scent Connection: Iconic ‘90s Scents Edition
• Alaska reacts to classic (and some modern) scents
• “This fragrance is my jam!”
• “Smells like chocolate-drizzled strawberries in a hotel suite”
• Alaska is not a fan of this one
• A note of… freesia?
• Reflecting on the impact of her work

Featured Fragrance:
Red For Filth by Alaska Thunderf–k

Soak in all of our audio and video content at https://podcast.scentbird.com.

Frederic Malle on the Ultimate Creative Freedom in Perfumery Jan 04, 2024

Show notes

When Frederic Malle launched Editions de Parfums in 2000, he did something no other brand had done: credit perfumers on each bottle. Seeing perfumers as true artists, he gave them free rein to express their ideas in bold, new ways without feeling constrained by briefs, budgets, or deadlines. This approach has attracted some of the greatest perfumers in the world and led to iconic fragrances like Musc Ravageur, Carnal Flower, and Portrait of a Lady.

In this episode, Frederic sits down with guest host Jenny B. Fine, Executive Editor of Beauty at WWD and Beauty Inc. He brings us into his creative mind and how he thinks about the art and craftsmanship of perfumery. He shares recommendations for classic scents and tells the story behind his most famous perfumes, including one inspired by Louis XV’s mouthwash and another that took 690 iterations to complete.

Highlights:
• An intro to Jenny, today’s guest host
• The idea for Editions de Parfums
• Bringing perfumers out of the shadows
• What does it mean to give perfumers complete freedom?
• 690 tries to get a perfume right
• How do you know when a fragrance is finished?
• The story behind Carnal Flower by Dominique Ropion
• “When you smell this, it’s like a rocket”
• The ingredient that creates milky notes
• “Perfume has to be part of today’s life”
• Are the rules of perfumery changing?
• “You have to master the technique to be able to push it around”
• Scent Spotlight: Musc Ravageur and Portrait of a Lady
• The story behind Musc Ravageur by Maurice Roucel
• “I thought the perfume needed a bit of foreplay”
• Opening the first boutique and offering personalized service
• The first person Frederic ever sold a perfume to
• Why Frederic wanted neutral bottle designs
• The story behind Portrait of a Lady by Dominique Ropion
• You can still buy the mouthwash Louis XV used
• Turning this mouthwash into a men’s perfume, Geranium Pour Monsieur
• Frederic’s family history with perfumery
• The first fragrance Frederic bought for himself
• How you can hone your sense of smell
• Frederic breaks down the “genealogy” of Paloma Picasso
• Scent Connection: Art & Culture Edition
• The scent Frederic is never tired of
• Advice for people who want to follow in Frederic’s footsteps

Featured Fragrances:

Carnal Flower by Editions de Parfums Frederic Malle
Musc Ravageur by Editions de Parfums Frederic Malle
Portrait of a Lady by Editions de Parfums Frederic Malle

Soak in all of our audio and video content at https://podcast.scentbird.com.

How to Make Your Car Smell Amazing, with Drift's Ryan Baylis Dec 21, 2023

Show notes

Car fresheners came about in the early 1950s and since then, have looked (and smelled) pretty much the same. In 2016, Ryan Baylis and his co-founder, Christian Thrapp, set out to them a much-needed refresh. Handcrafted from wood, stone, or metal, Drift’s products are soaked in clean fragrance oils and attach to your car visor. They say they’re designed to blend in, with amazing scents that stand out.

In this episode, Ryan sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They reflect on the highs and lows of building online fragrance businesses that reach hundreds of thousands of customers every month. Ryan takes us back to the moment he delivered what he calls “the world’s worst elevator pitch.” He shares advice on how to keep your car smelling great, how to combat nose blindness, and why atmospheric scenting can be a tool for personal branding.

Highlights:
• From a car with a funky smell to the idea for Drift

• The hike with Christian: “Got any good business ideas?”

• Creating the wood freshener prototype

• Do you know about nose blindness?

• How Scent of the Month works

• Where the Drift team draws inspiration from

• Stone, Drift’s newest product

• Metal, the freshener that totally blends in

• “The car is such a symbol of independence”

• Mariya on Scentbird’s acquisition of Drift

• Picking scents based on personal vs. market tastes

• “Wood manufacturing has been sustainable since the 20s”

• Christian cut how many wood fresheners by hand!?

• Scrappy entrepreneurial moments

• “Selling fragrances online is the definition of insanity”

• Mariya’s “aha! moment" with an early Scentbird customer

• Ryan reacts to common car scenting methods

• Don’t use this scent in your car

• What’s wrong with the “new car smell”?

• Layering scents… in your car?

• Recommendations for cannabis fragrances

• Scent Spotlight: Most Loved Drift Scents

• The scent that smells like Hemingway’s boat

• When you’re sick of winter, fire up this scent

• Floral scents in cars?

• Ryan reacts to nice & mean Drift customer reviews

• Mariya on the story behind Get A Room, by Confessions of a Rebel

• Creating Confessions of a Rebel as a gender-fluid brand

• Who would be Mariya’s celebrity crush?

• This Drift scent smells like… a cigar!?

• Dealing with negative reviews

• Scent Connection: Preferences Edition

• Ryan’s favorite scents + fragrance recommendations

• What’s the most dangerous smell you can think of?

• The next frontier for Drift

Featured Fragrances:
Wood, Stone, and Metal Car Fresheners by Drift

Soak in all of our audio and video content at https://podcast.scentbird.com.

Inside Creed, One of the World's Oldest Perfume Houses, with Luis Cavallo Dec 07, 2023

Show notes

Creed is one of the oldest perfume brands in the world. Founded in 1760 as a tailoring house, it has spanned seven generations of perfumers, making it a truly legendary name in fragrance. They first became known for creating bespoke scents for royals and dignitaries. Today, they carry on their legacy with handmade craftsmanship and rare ingredients that culminate into timeless fragrances like Aventus, Carmina, and Love in White.

In this episode, Luis sits down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. He goes deep into Creed’s history, shares an inside look at their artisanal process, and reveals the most expensive ingredient in fragrance.

Highlights:

• Luis’s day-to-day as Creed’s Brand Ambassador

• Creed’s 1760 founding: “We never started out as perfumers”

• Moving from London to Paris in 1854 and why it was a big deal for fashion

• The royal beginnings and earliest bespoke fragrances

• A quick visit to Creed’s flagship store in Paris

• Niche fragrance isn’t just about high price

• The art of millésime, from seed to bottle

• Why it can take 5+ years to make a Creed fragrance

• Manual craftsmanship and operating in two speeds: “slow” and “stop”

• Do you know the most expensive ingredient in fragrance?

• “Each ingredient brings a little bit of where they’re from”