Show notes
Episode 142: Jorge Gaviria
This week, we’re thrilled to welcome Masienda founder Jorge Gaviria to #TalkCookbooks with us.
Jorge’s first cookbook, Masa: Techniques, Recipes, and Reflections on a Timeless Staple, explores the deep history and significance of masa—the dough made of nixtamalized corn that goes on to become tortillas, tamales, sopes, and many more Mexican and global staples.
It all started with a realization while apprenticing at Blue Hill at Stone Barns. Jorge started to dream of opening the “tortilla equivalent of Tartine Bakery, the San Francisco–based high temple of sourdough.” That idea led to sourcing heirloom corn and masa harina (the dried version of masa) from local farmers in Oaxaca and supplying some of New York City’s top chefs. Jorge’s company, Masienda, was born.
Eight years later, Masienda is on a quest to revolutionize how we think about corn—and therefore, masa, masa harina, and other products. Today he’s sourcing heirloom corn from a network of 2,000 farmers across six states in Mexico. And yet, he realized something else was missing: a text.
And so, he created Masa the book. It’s a quite comprehensive tome (nearly 300 pages) on the history of corn and masa and a guide that’s as useful for a home cook as it is for a scientist. (Want to nixtamalize your own corn at home? Jorge walks you through it! And offers practical lessons on how to make high-quality masa at home.) Somewhat shockingly, this is the first major cookbook to focus on masa.
Of course, there are recipes, too. Masa offers 50 base recipes for tortillas, tamales, pozole, and more to build on, as well as inventive recipes from top chefs across the world. (Get two of them this week by becoming a paid subscriber to Salt + Spine!)
Jorge writes that “like sourdough before it, craft masa is on the brink of a global culinary movement.”
In today’s show, we’re talking with Jorge about what led him to focus on masa and launching his company Masienda, about how we’re now in a “third wave” of masa, and we’re putting him to the test in our signature game.
[[EPISODE DETAILS GO HERE. INCLUDE BOOKSHOP LINK.]] ALSO INCLUDE AN IMAGE OF THE BOOK COVER WITH THE CAPTION "GET COOKING: BOOKSHOP OR OMNIVORE BOOKS" with links to both referral URLs.
Bonus Content + Recipes This Week
This week, paid subscribers will receive three recipes from Jorge Gaviria’s Masa: Blue Masa Sourdough Bread (from Philippine-born chef turned cottage baker Karlo Evaristo) and Masa Tempura Batter (from chef Alex Stupak of New York City’s Empellón). We also have the Table Tortilla Masa.
And later this week, producer Clea Wurster kicks off a new series featuring beloved cookbook stores. First up, she’s chatting with Matt Sartwell of New York City’s Kitchen Arts and Letters.
Salt + Spine is supported by listeners like you. To get full access to our exclusive content and featured recipes, and support our work, consider becoming a free or paid subscriber.
This Week’s New Cookbook Releases
A big week of new cookbooks hitting the shelves this week! Here’s a few:
* Diasporican: A Puerto Rican Cookbook by Illyanna Maisonet
* The Cookie Bible by Rose Levy Beranbaum and Woody Wolston
* Ottolenghi Test Kitchen: Extra Good Things by Yotam Ottolenghi and Noor Murad
* Cooking with Mushrooms: A Fungi Lover's Guide to the World's Most Versatile, Flavorful, Health-Boosting Ingredients by Andrea Gentl
* Justice of the Pies: Sweet and Savory Pies, Quiches, and Tarts plus Inspirational Stories from Exceptional People by Maya-Camille Broussard
* The Siete Table: Nourishing Mexican-American Recipes from Our Kitchen by The Garza Family
* Somebody Feed Phil: The People, Stories, and Recipes by Phil Rosenthal
* Make Every Dish Delicious: Modern Classics and Essential Tips for Total Kitchen Confidence by Lesley Chesterman
* Spice: A Cook's Companion by Mark Diacono
* Feed These People: Slam-Dunk Recipes for Your Crew by Jen Hatmaker
* Evergreen Kitchen: Weeknight Vegetarian Dinners for Everyone by Bri Beaudoin
* Mamacita: Recipes Celebrating Life as a Mexican Immigrant in America by Andrea Pons
* Kolkata: Recipes from the Heart of Bengal by Rinku Dutt
* Cooking with Nonna: Sunday Dinners with La Famiglia by Rosella Rago OCT 25
* The Delmonico Way: Sublime Entertaining and Legendary Recipes from the Restaurant That Made New York by Max Tucci (NOV 1)
* 60-Second Cocktails: Amazing Drinks to Make at Home in a Minute by Joe Harrison & Neil Ridley
* Bar Menu: 100+ Drinking Food Recipes for Cocktail Hours at Home by André Darlington
* The Little Book of Aperitifs: 50 Classic Cocktails and Delightful Drinks by Kate Hawkings
* The Complete Book of Pasta Sauces: The Best Italian Pestos, Marinaras, Ragùs, and Other Cooked and Fresh Sauces for Every Type of Pasta Imaginable by Allan Bay Wildcrafted
* Vinegars: Making and Using Unique Acetic Acid Ferments for Quick Pickles, Hot Sauces, Soups, Salad Dressings, Pastes, Mustards, and More by Pascal Baudar
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