Stay ConnectedWe’ve already helped 3,000 gym owners become more profitable, and we’re the #1 gym mentorship program in the world.
This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
EDITOR'S NOTE: This episode was recorded before the widespread coronavirus outbreak.
Cassidy Lance-McWherter is a five-time individual CrossFit Games competitor. Her best finish was 8th in 2014, and she also won the Worldwide Open in 2018 before finishing 10th in her final appearance as an individual in Madison. But her story is about much more than CrossFit competition.
Here, Cassidy speaks with Sean Woodland about her athletic career, what she and wife Aly went through when they decided to start a family and why Cassidy is teaming up with Camille Leblanc-Bazinet to help people improve their health.
Links:
Feroce Fitness
CrossFit WaterSide
Join the Gym Owners United group on Facebook
COVID-19 Resources
Free Tools
Book a Free Call
Contact:
Instagram: @cassidy_lancemcwherter
Timeline:
2:07 – Growing up a gymnast.
5:57 – Pursuing a master’s in rehabilitation counseling.
7:08 – Finding CrossFit.
9:14 – Becoming a competitive CrossFit athlete.
11:37 – Dialing it in after missing the Games in 2016.
15:14 – Winning the 2018 Open.
17:51 – Memories from the speed clean-and-jerk ladder at the 2018 Games.
20:50 – Deciding to retire and start a family.
24:50 – Navigating the challenges of the IVF process.
28:34 – Getting the goods news and surprising her wife.
32:47 – Documenting the IVF process.
36:15 – Joining Camille-Leblanc Bazinet on Feroce Fitness.
38:30 – Working out during pregnancy.
41:35 – Looking to the future and reflecting on the past.
EDITOR'S NOTE: All coronavirus information accurate as of time of recording on March 20, 2020.
Many gyms across the world have been forced to shut their doors in response to the coronavirus pandemic. However, gym owners still need to make ends meet. So what should they do about advertising during this crisis?
Digital-marketing expert Mateo Lopez is here to tell you what to consider before pulling the plug on your ads and how to adapt them to fit the situation.
Links:
Join the Gym Owners United group on Facebook
COVID-19 Resources
Free Tools
Book a Free Call
Contact:
mateo@twobrainbusiness.com
mike@twobrainmedia.com
Timeline:
3:49 – Should you run ads right now?
6:09 – How to get Two-Brain Business’ free guide, “How to Add Online Training in 24 Hours.”
9:15 – Pros: Ads are cheap right now.
12:22 – To get leads, you need to adapt your offer.
13:18 – How to stand apart from the big online training companies.
15:22 – Some ads for inspiration.
18:00 – Digitizing the No-Sweat Intro.
19:14 – The problems your service can still solve for clients.
24:48 – How to phrase your ad copy.
27:55 – Why you need to figure out how to keep getting new clients.
31:04 – Don’t forget to update your website and automations.
33:32 – Where to get help rewriting your website and automation copy.
35:29 – Is this the right time to run an engagement campaign?
37:29 – “Stay home, stay fit”– how Mateo would advertise during this time.
NOTE: ALL DATA ACCURATE AS OF TIME OF RECORDING ON MARCH 20, 2020.
Gyms across the world have been forced to close their doors during the coronavirus pandemic, and business owners are scared. The good news is that we're in communication with Two-Brain gyms from all around the world, and we're getting data and experience live from the trenches to help gyms survive.
In this live town hall for gym owners, recorded on March 20, Chris Cooper outlines what gym owners need to do in the next 10, 60 and 90 days to retain clients and preserve cashflow.
He also shares best practices for online training, how to ask your landlord for a break and resources for small businesses.
Links:
Gym Owners United
Free Tools
Book a Free Call
Contact:
chris@twobrainbusiness.com
Timeline:
4:00 – Plan to close (if you’re not already).
6:25 – Pivoting to online training.
8:21 – Customization vs. personalization.
11:11 – Focus on what your clients need right now.
14:08 – Data on the digital group-class experience.
16:43 – Your 10-day priority: Retention.
19:30 – Attracting new clients with online training.
23:08 – Why you shouldn’t give discounts—even now.
28:14 – Skip the park workouts.
31:20 – What to say to your landlord.
34:16 – How to market online programs to existing and former clients.
38:02 – What to pay staff.
41:10 – Preserving cash flow.
45:07 – Why you need to call each and every client.
46:36 – Kids Zoom classes.
52:36 – Make sure your systems are nailed down before you advertise online training to the public.
53:13 – Expenses: Increase ROI.
55:14 – Cash-flow resources.
58:40 – Keep in touch with members who cancel.
01:00:42 – Supplements for quick cash.
01:05:33 – Digital training is more than a BandAid; it’s the future.
EDITOR'S NOTE: This episode was recorded before the widespread coronavirus outbreak.
What if the thing standing between you and that next PR isn't your muscles, but rather your brain? According to chiropractic neurologist Dr. Jonathan Arkin, it just might be.
Chiropractic neurology examines the relationship between the nervous system and functional movement. The goal of treatment is to rewire the brain to correct faults that cause pain or loss of function.
Here, Sean Woodland speaks with Dr. Arkin about the science behind the practice and how the brain influences athletic performance.
Links:
Carrick Institute
Free Tools
Book a Free Call
Join the Gym Owners United group on Facebook
Contact:
drjonathanarkin@gmail.com
Instagram: @d.r.jonathanarkin
Timeline:
1:29 – What is chiropractic neurology?
5:20 – Defining brain injury.
8:56 – How chiropractic neurology helped Pittsburgh Penguins star Sidney Crosby recover from a series of brain injuries.
12:01 – The connection between neurological pathways and fitness.
16:27 – Discerning between physical injury and neurological problems.
20:49 – Why you should always train handstand push-ups last.
24:23 – Diagnosing a CrossFit athlete.
28:30 – How to get your neurological pathways checked.
29:46 – The advancement of chiropractic neurology in sports and mental health.
33:30 – The science behind why thrusters suck.
37:28 – Is Mat Fraser just wired differently?
This is a stressful time for gym owners. The coronavirus pandemic is forcing gyms to close their doors, and owners are worried about the bottom line.
Here's the good news: You sell results, not programming, and you can keep selling results by pivoting to online training.
Here, certified Two-Brain mentor Jeff Burlingame joins Mike Warkentin of Two-Brain Media to discuss the how, what and why of selling during social distancing.
Links:
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call
Contact:
mike@twobrainmedia.com
Timeline:
2:39 – Should you be selling right now?
6:00 – The value of online training: Accountability.
9:04 – Your clients are bored, lost and stressed. You can solve those problems.
11:02 – It’s not about the programming.
13:08 – Pricing online training: a tiered approach.
16:50 – Join Gym Owners United and get our free guide: “How to Add Online Training in 24 Hours.”
17:36 – Now is the time to run engagement ads.
19:21 – Moving your No-Sweat Intro online.
21:44 – The advantage of video over phone.
24:46 – Communicating the value of online training to new clients.
26:15 – Over-communicate.
28:42 – Why digital training is actually more valuable than group classes.
NOTE: ALL CORONAVIRUS DATA ACCURATE AS OF TIME OF RECORDING ON MARCH 13, 2020.
The spread of the coronavirus is affecting our industry faster than any of us anticipated. The good news is that we're in communication with Two-Brain gyms from all around the world, and we're getting data and experience live from the trenches to help gyms prepare for and make it through this situation.
This is a recording of an open, digital town hell held Tuesday, March 13, 2020, in which Chris answered questions from and shared the experiences of hundreds of participants. Topics covered include:
— How to set up online training (and offer it).
— The messaging you have to give your clients.
— What to tell your coaches.
— Your best “emergency” plan.
— What you’re covered for through insurance.
— Steps to take with your landlord.
— How to lead through this crisis.
For the most up-to-date information and resources from Two-Brain Business on how to deal with the coronavirus pandemic, visit Two-Brain Business.com.
Links:
Gym Owners United
Free Tools
Book a Free Call
Contact:
chris@twobrainbusiness.com
Timeline:
2:18 – Even if you’re not worried, your clients are.
6:25 – Your job is to coach people.
8:57 – Three tiers of online training.
14:15 – Dealing with emotion, not logic.
15:04 – What to tell your coaches.
19:33 – You need an emergency plan.
22:27 – Mitigating expenses.
28:12 – Does class size matter?
30:44 – Join the “Gym Owners United” Facebook group.
32:23 – Should you charge for suspending memberships?
36:30 – Paying coaches.
38:01 – Handling membership freezes.
44:04 – Asking health-care workers to stay home.
49:26 – Should you ask members to support your business during this time?
54:42 – Should you stop marketing?
1:00:00 – Gym cleaning protocol and loaning out equipment.
1:10:04 – Online training: the new leg on your chair.
1:14:35 – Postponing events.
1:21:19 – Step up and be a leader.
1:22:45 – Should you accept new members at this time?
1:37:35 – What to tell your landlord.
1:28:53 – What about CrossFit Kids?
1:30:58 – Why you shouldn’t let your coaches train in your gym if your gym is closed.
1:33:54 – Assuring your clients you have a plan.
Everything can change in an instant in the sport of fitness. A slip of the hand, a single no-rep—the story is not as linear as in other sports. Mike Roth is one of the guys who make it seem seamless.
Mike—or "Rothy," as his crew calls him—has worked in sports television since 1984 and was the director of the CrossFit Games from 2011 through 2018. Nobody has directed more broadcasts of CrossFit events than he has.
In this interview with Sean Woodland, Mike takes you behind the scenes of a CrossFit broadcast. He shares what it takes to weave a masterpiece on live TV, recounts when everything almost went off the rails and discusses what needs to happen for the CrossFit Games broadcast to return to its former glory.
Links:
Free Tools
Book a Free Call
Contact:
Instagram: @rothy99
Timeline:
1:34 – What exactly does a sports TV director do?
3:13 – Directing his first CrossFit Games: “Madness.”
6:38 – Helicopters without cameras.
8:50 – Working with Dave Castro.
10:47 – How “never again” turned into another year covering the Games.
13:25 – Turning the CrossFit Games into a legitimate TV sport.
14:30 – Chaos at Camp Pendleton.
17:11 – Going off the rails.
22:15 – Finding a rhythm in 2013.
23:54 – Proudest moments from an eight-year CrossFit Games directing career.
25:58 – What future CrossFit broadcasts need in order to be successful.
28:26 – Shattering the illusion: “It’s supposed to be magic to the people at home.”
30:30 – What the broadcast of the sport needs to return to its former glory.
34:51 – From director to athlete.
38:31 – Hitting a 400-lb. deadlift PR at 53 years old and 130 lb.
40:55 – Covering CrossFit: something special in a decades-long career.
Fast—and regular—communication is key for marketing and retention. Emails, text messages and calls at important steps in the lead-nurture process keep clients from falling through the cracks.
But that takes a lot of time and energy. Plus, you have to remember to do it. So why not have the robots do it for you?
This episode of Two-Brain Radio is all about automations. You'll learn what they are, which ones you need and how to build them so you get more time back in your day without sacrificing client connection.
Links:
Gym Lead Machine
Free Tools
Book a Free Call
Contact:
mateo@twobrainbusiness.com
mike@twobrainmedia.com
Timeline:
2:09 – Automations: What they are and why you need them.
4:01 – What effective automations do.
6:19 – The value of communication.
8:07 – Segmenting communications and automations.
9:48 – How to get contact information.
13:18 – Getting the data to speak to all the right systems.
18:05 – The appointment booking sequence.
20:48 – The no-show/cancelation sequence.
22:43 – The post-appointment follow-up.
25:29 – The active-lead sequence.
30:08 – Long-term lead nurture sequences.
33:59 – Sequences for client retention.
39:40 – Communications for established clients.
41:55 – Why you need a cancelation form and automation.
44:37 – The 10-word automation to get lost clients back.
50:54 – What to do if you don’t have the time to build automations or the money for all the tech to make them play well together.
The growth mindset is all about seeing failure as an opportunity to learn and grow, and it's the mindset that entrepreneur Rebecca Boskovic credits for her success.
Rebecca is the owner and head coach of The Fittest Me, a fitness studio in Suwanee, Georgia. She started her business after 15 years as a stay-at-home mom, and her goal is to help other women—5 million of them, to be exact—love the person they see in the mirror.
Here, she speaks with Tiffy Thompson of Two-Brain Media about her battle with depression, the power of the growth mindset, embracing failure, taking risks and mentorship.
Links:
The Fittest Me
"Mindset" by Carol Dweck
Free Tools
Book a Free Call
Contact:
Instagram: @the_fittest_me
Timeline:
2:17 – On growing up with a predisposition for depression.
4:54 – How “Mindset” shifted Rebecca’s focus and perspective.
7:10 – Growth vs. fixed mindset.
8:54 – The growth mindset and willingness to fail.
16:13 – Bringing the growth mindset to clients in the gym.
20:45 – Why Rebecca loves working with overweight women in their forties.
26:08 – Discovering Two-Brain and the power of mentorship.
29:22 – Moving across the country to start her own business.
31:36 – How listening to her mentor set her up for success.
35:08 – Why the fitness industry is a great place for women.
38:03 – Women and empathy.
42:16 – Rebecca’s vision: to help 5 million women love the person they see in the mirror.
In 2012, Chandler Smith set a goal: to compete in the 2022 CrossFit Games. He made it in 2019 instead—and took 15th in his rookie year.
But Chandler is more than an up-and-coming CrossFit Games athlete. He's also a West Point graduate and a captain in the United States Army.
Here, he speaks with Sean Woodland about what it was like growing up the son of an NFL player, the challenges of attending West Point military academy and how achieving his goal four years early has helped him build confidence in the sport of fitness.
Links:
"Founder, Farmer, Tinker, Thief"
Free Tools
Book a Free Call
Contact:
Instagram: @blacksmifff
Timeline:
1:35 – What it’s like to have a dad in the NFL.
4:59 – Finding a home in wrestling.
7:41 – The inappropriate book swap that made Chandler want to join the Army.
10:17 – Applying to West Point.
11:50 – Day One at West Point: The weight of infinite possibility.
13:34 – Balancing wrestling and academics as a cadet.
15:52 – Lessons learned from cadet training.
17:42 – CrossFit as training for West Point.
19:56 – Discovering his competitive edge.
22:09 – Competing at Regionals for the first time.
25:11 – The freak accident of 2017.
29:52 – Recovering and learning to train with slightly less finger.
31:45 – Building confidence after a 40th-place Open finish in 2019.
33:22 – Exceeding expectations at the Rogue Invitational.
36:04 – The new structure of the Games and meeting his goal four years early.
37:33 – Chandler Smith: Then and now.
39:37 – Winning the Mayhem Classic and recovering from another hand injury.
42:07 – Reflecting on it all: Proud to represent the unrepresented.
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