Stay ConnectedWe’ve already helped 3,000 gym owners become more profitable, and we’re the #1 gym mentorship program in the world.
This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Joleen and Leighton Bingham have about a million things going on. On top of being parents of three, they own multiple gyms, have an impressive real-estate portfolio, mentor other entrepreneurs through Two-Brain Business and travel regularly.
In the last 13 months, they’ve been to Greece, Sweden, Portugal, San Diego and Nashville—to name just a handful of countries and cities.
How can they possibly have the time for all this?
In today’s episode of “Run a Profitable Gym,” Chris Cooper gets the Binghams to spill the secrets of their impressive time-management skills.
They share how they develop an annual plan to map out what they want to accomplish for the year and balance their work, family and personal goals. Then Joleen explains how she breaks her days into blocks, ensuring she gets the most out of her time.
Listen to find out how to manage your time better, and if you want to get in touch with Joleen and Leighton, contact them here:
joleen.bingham@twobrainbusiness.com
leighton.bingham@twobrainbusiness.com
Links
Instagram: @joleenbingham and @leighton.bingham
Gym Owners United
Book a Call
1:04 - What about travel?
06:34 - Talking properties
14:20 - Build a plan to get there
23:56 - Planning your schedule
31:19 - Daily and annual planning
Should gym owners care about becoming millionaires? Even struggling gym owners who can’t see past the day-to-day challenges of keeping their gyms afloat?
In today’s episode of “Run a Profitable Gym,” Mike Warkentin and Chris Cooper dig into Chris’ upcoming book, “Millionaire Gym Owner,” which will be out in early 2024.
In the book, Chris shares his journey to reaching millionaire status, as well as stories from some of Two-Brain’s 43 certified millionaire gym owners. These entrepreneurs detail the steps they took to get from $100,000 net owner benefit (NOB) to $1 million net worth.
On average, gym owners who invest in Two-Brain mentorship reach $100,000 NOB in two years, one month and nine days—regardless of starting point. And the average timeframe for reaching millionaire status is just under two more years after that.
Listen to learn more, then start working toward your financial goals (a mentor can provide a plan).
And be sure to read “Millionaire Gym Owner” when it comes out in 2024.
Links
Gym Owners United
Book a Call
3:13 - The plan
6:03 - Scaling and investing
8:44 - Make a stable business
14:23 - The barbell strategy
19:27 - Be inspired
With a clear goal, a plan and a mentor, every gym owner can make $100,000 a year. But did you know that it is also possible—and a lot easier than you probably think—to become a millionaire?
In this episode, Chris Cooper shares a preview of his upcoming book, “Millionaire Gym Owner,” which arrives early in 2024.
Coop explains how you can invest to improve your life, the lives of the people around you and your local community, and he gives you a simple strategy to guide your investments and ensure that your attention—your most valuable asset—isn’t split too many ways.
Two-Brain has helped 43 gym owners reach millionaire status, and 12 of them share their stories in Cooper's soon-to-be-released book. They detail their precise paths to success so you can replicate the steps they took and avoid their mistakes.
Keep an eye out for “Millionaire Gym Owner” in early 2024.
Links
Gym Owners United
Book a Call
0:50 - 4 areas of investment
03:05 - Income to investment
06:34 - Conserving your attention
08:20 - Attention: a finite resource
10:43 - Imagine you own a coffee shop
Successful gym owners master the science of business and the art of coaching.
Two-Brain helps entrepreneurs level up on the business side. Jason Khalipa, founder and CEO of NCFIT, is focusing on the coaching side, so he created Coach Like a Pro, a live, online coach-development course that’s designed to provide constructive, honest feedback.
In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper chats with Jason about Coach Like a Pro, as well as NCFIT Collective programming and his latest endeavor, TRAIN HARD.
To save valuable time and money, gyms can outsource their programming to the NCFIT Collective, where Jason’s team plans and tests each workout and creates in-depth session plans and instructional videos.
Jason, a CrossFit Games champion a father of two, also offered a sneak peak at TRAIN HARD, his new brand for people like him who want to protect, provide and keep their momentum, whether in the gym or their garage.
Tune in to hear Chris and Jason discuss the finer points of building a strong fitness business with consistent, high-quality coaching.
Links
Gym Owners United
Book a Call
NCFIT Collective (Two-Brain clients: Get a free month of NCFIT Collective programming by using this code: FREETBB )
Coach Like a Pro
2:31 - Hit it as 3 parts
8:00 - The 8 modules
16:59 - The hard truth
27:04 - Formulate your program
38:48 - Programming is a cornerstone
Oskar Johed, co-owner of CrossFit Medis and CrossFit Sikla in Sweden, is a longtime Two-Brain mentor as well as a member of CrossFit's Seminar Staff.
In this episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper chats with Oskar, who shares his top tips for offering great service at your gym.
Oskar says it all boils down to providing an excellent product that sells itself. After all, there’s no shortage of people who need your help, and if you make them feel great, they’ll stick around—and maybe even bring their friends and family.
So how do you create this incredible product? The short version: Focus on the basics, close any quality gaps in your coaching, and show empathy to your clients.
Oskar is highly driven by his desire to make the world a better place through fitness, and he wants to help gym owners do the same. If you have questions or want advice from Oskar, you can reach him here: oskar@twobrainbusiness.com
Links
Gym Owners United
Book a Call
01:07 - Oskar’s Gyms
11:54 - Build and remain profitable
18:49 - The product sells itself
29:38 - The hiring process
40:04 - Improve your coaching
102 leads, 45 appointments, 26 shows and 16 sales: These are real September stats for Vel Bates’ gym, 3D Fitness, in Fort Wayne, Indiana.
In today’s episode of “Run a Profitable Gym,” Mike Warkentin talks with Vel, who shares the plan behind the numbers.
Vel breaks down the main elements at the top of his marketing funnel: organic social media and paid ads. But his leads don’t just book free consultations automatically—so he’s got a lead-nurturing system designed to get people in the door, too.
Then Vel explains how he closes sales by using the Prescriptive Model in an office packed with social proof from real clients.
But the process doesn’t stop after initial sign-up: Vel’s clients commit to a 90-day journey he lays out for them in detail. This step alone has increased his gym’s retention and onboarding success.
Vel’s built a system that truly works, and he’s sharing it with you so you can start bringing more clients into your gym today.
Links
Check out Vel’s gym: 3D Fitness
Vel's Instagram account: Hercules_Bates
The Prescriptive Model
Gym Owners United
Book a Call
00:56 - No. 1 secret for more appointments
06:58 - Testimonials
13:51 - The super-important things
18:47 - Emotional connection
26:38 - The sales binder
Do you have a plan for growing your gym in 2024?
In today’s episode, Chris Cooper goes over Two-Brain’s free 2024 annual plan: It's designed to help gym owners like you get more clients, increase average revenue per member, improve retention, inspire your staff and pay yourself more.
Chris runs through a basic but every effective plan month by month, detailing how you can level up your gym with client Goal Review Sessions, coach evaluations, marketing funnel audits, and more.
If you’re a Two-Brain client, your mentor is already working with you to create a fully customized, detailed plan complete with done-for-you resources, instructional videos and accountability.
But if you don't have a mentor yet, this general plan will help you stomp the accelerator in January.
Coop's 2024 annual plan for fitness entrepreneurs is available in our Gym Owners United group.
Links
Get the Guide: Gym Owners United
Book a Call
0:22 - Why you need a plan
5:23 - January to March
17:27 - April to June
27:47 - July to September
32:25 - October to December
Having trouble staffing your gym? You aren't alone.
In this episode of “Run a Profitable Gym,” Chris Cooper sits down with Joe Venuti and Alessandra Bisalti of CrossFit MASS, who share how they’ve used "guided access" to transform their gym in the face of staffing shortages.
Essentially, they’ve learned to leverage technology. In a guided or enhanced access model, clients receive individually designed programming delivered to their phones and can access the gym during non-coached hours to get their workouts done. The gym's clients still receive top-tier fitness services, while Joe and Alessandra get to enjoy reasonable working hours and flexible time off.
Because numbers never lie, Chris breaks down a model profit and loss (P&L) statement to show how guided access could be used to generate over $100,000 in net owner benefit.
If you’re a gym owner who is struggling to secure staff, check out the guided access plan and decide if it might work in your fitness business.
Links
Book a Call
Gym Owners United
0:01 - Guided access in practice
25:38 - P&L statement
27:05 - How many clients to break even
28:26 - Bringing in new clients
32:56 - Bring in a backup
36:31 - The big picture
In this special episode produced in collaboration with “Gym World Worldwide,” John Franklin chats with Curtis Christopherson, owner of Innovative Fitness.
Curtis' personal-training gym chain spans 23 locations, with each averaging over $1 million in annual revenue. Curtis is also the owner and founder of WRKOUT, a revolutionary digital platform designed for wellness professionals.
He explains how he blew up his brand by prioritizing community and connection, even within a personal-training model. As a direct result of this focus, his studios boast an impressive client retention rate of 7.2 years.
Curtis also shares how he balances his many commitments as a father of two by hiring great staff and carefully managing his time.
Take top tips for success from Curtis and John and start applying them in your gym today.
Links
Gym Owners United
Book a Call
4:19 - Packaging and pricing
11:16 - Curtis’ marketing
18:21 - Bucket-list goals
23:20 - Ready to expand
43:01 - Processes and systems
Two Brain’s annual “State of the Industry” report is out!
With metrics from over 13,400 gyms, the guide provides valuable insight into how gym owners can build better businesses.
In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Chris Cooper and John Franklin to highlight key points from the guide. Chris is the CEO and founder of Two-Brain Business, and John is the chief marketing officer at Two-Brain, head of marketing for Kilo, and host of the podcast “Gym World Worldwide.”
Chris and John break down some of the most notable stats in the report—including rent expenses, owner’s salary, staffing costs and revenue streams—and they offer tips on how gym owners can improve their numbers.
Two-Brain produces this industry-defining report every year and shares it for free so you can level up your business, create opportunities for your team, and change your clients’ lives.
Get the guide through the link below and take action!
Links
Get the report: "State of the Industry 2023"
Gym Owners United
Book a Call
0:39 - Gym expenses and revenue
12:37 - Gym membership
18:46 - Staff costs and wages
23:06 - Gym owner's income
26:32 - Class sizes
37:39 - Gym owner's hourly rate
41:18 - Revenue streams
49:47 - Marketing, sales, lead flow
56:28 - Mentorship
Our TOPPODCAST Picks 
