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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Six-figure monthly gross revenue at a CrossFit gym? It can be done, and we have proof.
In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper presents the January 2024 Top 10 revenue leaderboard. The numbers, which are rolling three-month averages, run from $58,330 to $125,606 USD.
After the Top 10 rundown, Chris shares quotes straight from the gym owners so you can replicate their success in your fitness business.
A quick summary of their advice? Keep it simple. Focus on improving your basic metrics, one at a time.
That’s called “virtuosity in business"—which is the theme for this year’s Two-Brain Summit.
Links
Gym Owners United
2024 Two-Brain Summit
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1:23 - January 2024 leaderboard
6:10 - Stability is the theme
7:39 - Quotes from the leaders
16:41 - Headcount is good but ARM is best
Check out these monthly marketing stats from today’s guest:
About 60 leads, 25 appointments, 23 shows and 18 closes.
These are great numbers, and gym owner Kieran O’Dwyer isn’t breaking the bank to post them.
In this episode, host John Franklin sits down with Kieran to learn how he’s built such a successful marketing funnel on a small budget at Bathurst Strength and Conditioning and Orange City Strength and Conditioning in Australia.
Kieran’s marketing strategy starts with posts on Google Business Profile and Instagram, and then leads are moved to a more personal setting on Facebook.
By the time leads book appointments at one of Kieran’s gyms, they typically already understand pricing and respect the gym’s authority, professionalism and communication. From there, closing the sale is easy.
This episode is packed full of tactical and inexpensive strategies for boosting lead generation and sales—tune in to hear them all.
Links
Gym Owners United
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00:51 - Kieran and his gym
7:32 - Be sure to get photos
18:32 - Starting the conversations
26:41 - One more piece of the puzzle
34:51 - Kieran’s onboarding
In this episode of “Run a Profitable Gym,” host John Franklin is joined by Two-Brain founder and CEO Chris Cooper.
They provide a glimpse into the upcoming Two-Brain Summit, happening June 8 and 9 in Chicago. Some of the incredible speakers for this year’s event include Jonathan Goodman, Jason Khalipa, Brian Chontosh and coaches from Mayhem Nation.
Attendees will also get to grill a panel of experts from Kilo, PushPress, WodBoard and Wodify with questions such as “why aren’t gyms keeping clients longer?” and “what’s most important for gym owners right now?”
Finally, John and Chris dive into Chris’ latest book, “Millionaire Gym Owner,” which shares the personal paths over a dozen gym owners used to reach $1 million net worth.
Chris is handing out 60 copies of “Millionaire Gym Owner” for free right now—first come, first served. Get yours by joining the Gym Owners United group and DMing him.
Links
Two-Brain Summit tickets
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1:29 - Events aren’t losses, they’re investments
11:28 - 2024 workout and coaching partners
20:51 - Tinkers at the 2024 summit
33:31 - Don’t feel guilty about money
35:52 - Abundance mindset
In this episode of “Run a Profitable Gym,” Chris Cooper and Mike Warkentin run through the jaw-dropping speaker lineup for the 2024 Two-Brain Summit, which goes down June 8 and 9 in Chicago.
At the Summit, gym owners will hear about everything from building $1-million net worth to leveraging the four different personality types found in a business. Coaches will upgrade their skills and learn how to build careers in fitness by generating more revenue for themselves and their gym.
Among those taking the owners stage are 2008 CrossFit Games champ Jason Khalipa, Brian “Tosh” Chontosh, Jonathan Goodman and Carrie Wilkerson. Speakers on the coaches stage include Bill Parisi, along with Christi Novak and Darren Hunsucker of Mayhem Nation.
And these speakers won’t just be lecturing; they’ll run interactive workshops where you’re given simple, actionable tasks to complete on the spot to improve your gym or career.
Links
Be sure to get tickets before they sell out: Two-Brain Summit
Gym Owners United
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0:38 - 2024 speaker lineup
7:23 - Think "workshop not lecture"
13:30 - The four avatars
21:11 - Be curious about your members
27:42 - Keep your business growing
Have you ever heard of a gym with a waiting list?
CrossFit Leiden in the Netherlands has capped its membership at 400 clients. Instead of adding more people, the gym is focused on retention, increasing value for clients and raising average revenue per member (ARM).
In this episode of “Run a Profitable Gym,” host Mike Warkentin chats with gym co-owner Jeroen van Duijn to learn how CrossFit Leiden obtained—and retained—so many clients.
One of CrossFit Leiden's top strategies for getting new clients is a weekly bring-a-friend event, and Jeroen shares exciting tips for making similar events successful at your gym.
To hold onto each new patron, members of Jeroen’s team focus heavily on relationship building and the client experience.
From No Sweat Intros to Goal Review Sessions to 100-visit gifts, the gym has touchpoints all along the client journey to make sure clients keep coming back—and want to bring their friends.
Links
Gym Owners United
Book a Call
0:56 - "I don’t want to increase my client count"
6:57 - Jeroen’s projects
9:12 - The client journey
15:58 - Finding great clients
22:18 - Making some changes
Focusing on retention can improve just about every metric in your gym, from average revenue per member to length of engagement.
In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Chris Cooper, Two-Brain founder and CEO, about all things retention.
They dial in on the five pillars of retention: results, fame, compatibility, consistency and referrals. Chris explains what each is and why it matters.
Then he provides five actions you can perform today to start keeping clients in your gym longer. And these strategies aren’t pulled out of thin air—they’re proven to work based on data from about a quarter of a million gym members around the world.
For more support, and to get Chris's new “Never Lose a Client Again” guide, join the Gym Owners United group.
Links
The Prescriptive Model
Gym Owners United
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0:38 - What is retention and why does it matter?
6:49- 5 pillars of retention
26:42 - Actions you can take today
32:11 - Get after referrals
Could you acquire over 400 members for your gym? And if you hit that total, could you hold onto them?
Today on “Run a Profitable Gym,” host Mike Warkentin chats with Rune Laursen, owner of BoxLife/CrossFit 5512 in Denmark. Rune made our December 2023 Top 10 leaderboard for client count, which ran from 324 to 1,034 members.
Rune’s already improved on his late-2023 stats: His gym now has 512 members and is steadily growing. He explains how he brings in and retains so many clients by using No Sweat Intros, Goal Review Sessions and the Prescriptive Model—and he backs up everything he says with data!
Rune credits much of his retention success to adding a CSM—a client success manager. He’s even looking at hiring a second CSM to ensure he holds onto all his hard-earned members.
Tune into this data-packed episode to learn how to expand your gym’s membership and build systems to support its growth.
Links
The Prescriptive Model
Gym Owners United
Book a Call
1:37 - Rune’s retention
5:17 - Goal reviews & retention
10:36 - Always be calling
17:09 - Systemizing for success
26:33 - Final thoughts
Gym owners often think they have a marketing problem when they actually have a retention problem: It doesn’t matter how many new clients you bring in each month if they aren’t sticking around!
In this episode of “Run a Profitable Gym,” Chris Cooper presents Two-Brain’s Top 10 leaderboard for client headcount in December 2023.
Each gym on the leaderboard has over 300 members and is super profitable. These gym owners have mastered both marketing and retention, and they’re sharing their top tips with you.
A few of their suggestions? To get clients in the door, use four different marketing funnels and audit them regularly to make sure they’re working. Then improve your length of engagement by setting up Goal Review Sessions with new and at-risk members.
Tune in to get more tips—and hear the astounding headcount of the No. 1 gym on the leaderboard.
Links
Gym Owners United
Book a Call
4:02 - Audit your marketing funnels
7:19 - Members per gym (not gyms)
9:58 - No. 1 gym
9:44 - Retention more than marketing
12:25 - Most important funnel for you
Many paths lead to millionaire net worth as a gym owner, and one of them involves buying your gym’s building.
In this episode of “Run a Profitable Gym,” host John Franklin sits down with Brian Strump, a chiropractor and the owner of Live Active Charlotte, who recently bought his gym’s building for $1.8 million.
The pair get into the details of the huge purchase and discuss the benefits of owning your building—some might surprise you!
Whether you’re ready to buy now or considering real estate as an option in the future, John and Brian share tips to get you moving toward your goal.
To find out how a dozen other gym owners became millionaires, check out Chris Cooper's latest book, “Millionaire Gym Owner,” available via the link below.
Links
"Millionaire Gym Owner"
Gym Owners United
Book a Call
1:04 - Brian and the CrossFit Forum
9:09 - Brian’s team
17:53 - Brian's building
26:28 - Advice for first-time building owners
39:22 - When is someone ready?
Here are two big staff-related threats to a microgym: Coaches say “I can’t make enough money doing this” and leave the fitness industry. Or they say “I can’t make enough money here” and leave to start their own gyms.
What’s a gym owner to do?
You can start by showing your coaches how they can create great careers at your gym—and bringing them with you to the Two-Brain Summit this June is a fantastic way to do that.
In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper shares the lineup of speakers who will present to coaches at the summit.
A few big names to note: 2008 CrossFit Games champion Jason Khalipa, the Mayhem crew, and gym owner Oskar Johed, who is also a member of CrossFit’s Seminar Staff.
They’ll be joined by many other great speakers—including Josh Martin from The Refined Art of Coaching—who will get your coaches fired up to create to careers on your platform.
Links
Full lineup and tickets: Two-Brain Summit
Gym Owners United
Book a Call
0:33 - Inspire your coaches
3:36 - 2024 speakers and topics
8:35 - Career Roadmap Session
12:07 - Mayhem speakers and workout
15:36 - The Refined Art of Coaching
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