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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results.
In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-revenue, high-retention semi-private program from the ground up.
Certain prerequisites must be in place before you offer this service. If you miss steps, your program will flounder, you'll get frustrated and your members won't sign up for coaching that can help them get better results faster. Daniel's got your do-this-first checklist.
Daniel also identifies the biggest mistake gym owners make when building semi-private programs, offers his tips for success and explains how to fill your program. Hint: You don't need to spend money on ads or create a new marketing campaign.
As a bonus, Daniel breaks down how his own gym—Woodslawn Fitness in Portland, Oregon—runs concurrent sessions in just 650 square feet, generates $230 per session and pays his semi-private coaches up to $11,000 a month.
Thinking of adding a high-value revenue stream to your gym? Tune in for a step-by-step guide.
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The Prescriptive Model
Gym Owners United
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1:00 - Small group & semi-private revenue
3:25 - How to know if you’re ready
6:56 - Big vs. small group logistics
14:13 - How to fill a program
20:41 - Next steps to get started
Does your gym really need more leads, or are you wasting the leads you already have?
In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads.
Even small improvements in your lead-nurture process can produce huge returns—just one extra sale per month can add over $17,000 in revenue to a gym.
John explains:
He even shares a never-miss script you can use verbatim to start more conversations.
Tune in to hear all six strategies, then start implementing them today to convert more leads into high-value gym members who stay for years.
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0:29 - Call your leads
7:55 - Follow up with leads
11:12 - Optimize availability
15:32 - Personalize lead nurture
20:49 - Long-term lead nurture
Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide.
If you’re chasing more leads but not seeing results, this training is for you.
Learn how to stop wasting the leads you already have, get more leads to show up and improve your conversion rate by 21X.
Ready to unlock hidden profit with 10 proven lead-nurture strategies? Attend the free training on June 17 at noon Eastern in Gym Owners United.
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If you’re struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you.
Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, overwhelmed or unsure what to do next:
You’re not alone.
Coop explains how gym owners can turn things around and why “hope” isn’t a feeling. It’s a decision.
Chris lays out the real reasons gyms fail and lists the key differences between those that thrive and those that shut down. Then he lists the exact first steps to take if you're losing money and offers a formula for creating hope.
No gym should be left behind. This episode will show you how to move forward.
And if you want to move forward at the greatest speed, get a coach. Mentorship gives gym owners the clarity, focus and accountability they need to transform struggling gyms into world-class businesses.
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0:18 - Why we leave no gyms behind
3:10 - Defining success for owners & coaches
6:51 - What separates those who get results
8:12 - Creating hope with the GAP formula
10:36 - What you can do right now
Knowledge won’t grow your gym—action will.
In this episode, Two-Brain founder Chris Cooper explains how to close the gap between learning and doing so you can move your business forward.
For gym owners, the cost of inaction is high: wasted payroll, lost revenue, clogged marketing funnels and low retention.
Chris has seen thousands of gym owners get stuck in a cycle of compounding mistakes—not because they lacked information but because they didn't have someone to help them sort through the info and figure out what to do "right now."
The solution? Building a clear plan for your gym with an expert mentor who will tell you exactly what to do and hold you accountable for doing it.
If you’ve been consuming videos, blogs and books without making progress in your business, tune in to find out what separates growing gyms from stagnant gyms.
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0:32 - The implementation gap
1:31 - The cost of inaction
3:54 - How mistakes compound
4:49 - Value of an outside perspective
7:38 - Why Chris still has mentors
CrossFit Mondego has 429 members—and they’re not bleeding out the door.
In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with one of CrossFit Mondego’s owners, Luísa Mesquita, to find out exactly how she and her partners transformed a gym with high churn into a 400-plus-member powerhouse with great retention.
Luísa breaks down the key additions that fueled their explosive growth, including a data-driven referral funnel that consistently brings in new leads without ad spend.
In addition to expanding client count, CrossFit Mondego has boosted its revenue with a high-value on-ramp program, as well as small-group and hybrid training.
Luísa explains how her Two-Brain mentor, Brian Foley, helped the gym’s owners make gradual changes to move the needle and scale with sustainable systems—without burning out.
Listen to Luísa's full story, and then use her tips to build a gym where more people stay longer and pay more.
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2:12 - How retention has increased
5:32 - The impact of on-ramp
12:50 - Additional programs driving growth
19:47 - Hyrox at a CrossFit gym
24:30 - Why Luísa slowed down ads
31:56 - Advice for getting more clients
In this episode of “Run a Profitable Gym,” Chris Cooper presents the leaderboard for gyms with the most paying members.
Coop reveals what the leaders have in common: They all focus on improving business fundamentals—such as retention, staffing and repeatable systems—instead of chasing shiny objects such as ad campaigns.
Another commonality: boosting average revenue per member (ARM) rather than just adding a ton of cheap, new members. To accomplish this, many have added high-value options such as small group training, personal training and Hyrox programming.
Chris also shares real quotes from these leaders, including one from an owner whose gym halved its ad spend while increasing front-end revenue.
Tune in to hear tips from top gym owners for growing your client headcount without spending your hard-earned profit on advertising.
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0:01 - Intro
1:42 - Gyms with the most clients
3:05 - What they have in common
4:53 - Quotes from the leaders
9:43 - CrossFit gyms in Europe
Gym owner Aaron Scott followed Two-Brain content for six years before finally signing up for mentorship. When he did, everything changed.
In this episode of “Run a Profitable Gym,” Aaron shares exactly how he doubled his revenue at CrossFit Structure in the U.K.—without dramatically increasing his client count.
He reveals how implementing high-value onboarding, raising rates with confidence and improving back-end systems helped him grow monthly revenue from £7,500 to over £15,000.
With mentorship, Aaron also increased average revenue per member (ARM) by £40 and tripled his length of engagement (LEG).
Building the right systems allowed Aaron to reduce stress and buy back hours so he can spend more time with his family.
If you’ve been sitting on a pile of free content but still feel stuck, tune in to hear what happened for this gym owner when he finally started working with a business expert.
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The Prescriptive Model
Gym Owners United
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1:28 - Before and after mentorship
6:00 - Results using free resources
7:44 - Immediate changes with a mentor
11:60 - Three rate increases
15:49 - Aaron’s recent accomplishments
If your gym isn't paying you at least $100,000 a year, you need to listen to this podcast—or check it out on YouTube to see the visuals.
Chris Cooper shares the six reasons gym owners fail and provides the tools fitness entrepreneurs need to solve these problems.
Coop was a struggling gym owner, too, and this is the exact video that would have saved him 15 years ago when he was struggling to pay the rent as an overworked, underpaid gym owner.
The data-backed, battle-tested resources in this video have:
There’s no catch. Two-Brain leaves no gym behind. These resources are designed to give you a few quick wins and help you build momentum. Get our A+, gym-saving resource package today.
To move faster and accomplish your goals sooner, work with a mentor. A mentor analyzes your business and tells you exactly what to focus on right now so you don’t get overwhelmed.
Because all the knowledge in the world is useless without action.
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Free Tools Package for Gym Owners
1:11 - Problem 1: Inconsistent Lead Generation
4:27 - Problem 2: Charging Less Than You’re Worth
7:49 - Problem 3: High Churn
15:27 - Problem 4: Underpaying Yourself
16:49 - Problem 5: Flying Blind on the Numbers
21:43 - Problem 6: Finding and Keeping Great Staff
Robin Sowden-Taylor added Hyrox to his gym and credits it with bringing in 30+ new clients and thousands in extra revenue.
In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Rob, owner of ION Strength & Conditioning in Wales, who opens up his books and shares the exact ROI he’s getting from Hyrox.
He breaks down what he’s paying, what he’s earning and how the program has improved lead generation and member retention—without changing his gym’s core identity.
Rob runs Hyrox classes alongside his existing strength-and-conditioning model, filling underused class times while generating additional revenue and community engagement from Hyrox events.
If you’re considering affiliation or looking for a new revenue stream, tune in to hear exactly what Hyrox delivered for ION Strength & Conditioning.
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Hyrox in a CrossFit Gym
Gym Owners United
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1:02 - ROI on Hyrox affiliation
6:13 - Rob’s pricing and retention
11:15 - Extra revenue from events
12:52 - Is it difficult to get started?
16:30 - Adding Hyrox to a CrossFit gym
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