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After a few years and a steady stream of reports, noted supply-chain exfiltrator extraordinaire, Kuo Ming-Chi, updated his, saying he now expected Apple Glasses to launch sometime in 2022.
At that point, the always ascending Jon Prosser of Front Page Tech retorted, saying heâd heard an announcement was planned for as early as this fallâs iPhone event, but may be postponed to next year. Also, that theyâd be called Apple Glass and cost $500. Then he went on a plethora of live-streams and podcasts, from the GadgetCast to VypDrive to the CultCast, and added details like theyâd have no built-in speakers, but would rely on AirPods, and that there may even be a limited edition version in the shape of Steve Jobsâ famously rounded frames. Think Harry Potter, kids.
Which, of course, set an internet already primed by gold-watch, XDR stand, and Mac Pro outrage once again on fire.
Bloombergâs biz-prophet, Mark Gurman, whoâs also been reporting on the Glasses for years, called the Steve Jobs frames in specific, and the rest of the stories in general, fiction.
Noted code extractor, Steve Troughton-Smith, said heâd laugh at these rumors floating around if not for people taking them seriously.
Max Weinbach of XDA Developers, whoâs contributed some of his own reporting on live streams and the EverythingApplePro channel, seemed to be on the same page as Prosser.
And Prosser, for his part, basically said wait, watch, and see what happens.
Now, I personally try to never fall victim to any of the classic blunders. The most famous, of course, is never bet against a dread pirate when death is on the line. But, only slightly less well known, is never get involved in a rumor war on the internet.
But none of these people are your dad, so no hashtag Jern or hashtag Gurm in the comments, people.
Personally, as you know, the when of the release date and the what of the hardware arenât even the parts that fascinate me most.
Though the rumors and the reporters being so conflicted right now is, in and of itself, fascinating in terms of seeing how the small, loud, but important social part of the market responds to the idea of the product itself.
Because, while I covered why Apple I think Apple is making glasses last week â make sure you hit subscribe so you donât miss any of these videos â the bigger question I have right now isnât why Apple would make them but⦠why would any of us buy them?
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