Relationship Marketing

Latest Episodes:

How to Rank Your Business on ChatGPT in 2026 (Complete Guide) Oct 11, 2025

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It's the wild, wild west, baby. Things have changed.

Google just made a huge change to make sure that they dominate the market and to actually restrict these AI crawlers from finding your business.

My podcast is going to break down exactly what you should do to be the top search result in AI searches.

I think right now is the wild, wild west. It's the gold mine where you can actually go be that top search result.

Now, AI knows if you're a spam bot and you're going out there and you're trying to get these links into all these businesses to try to get better results and scam the system, they're going to shut you down.

And it's the legitimate, trustworthy business owners that do the right thing, but also create the best content that's helpful and educational.

That that's what's going to be the ones that stand out.

Four common questions:

Q: How do I get my business to show up in ChatGPT search results?A: Create helpful "how-to" YouTube videos, transcribe them into authentic blog content, and distribute across 9 key platforms including podcasts, LinkedIn articles, Medium, and Reddit. AI engines prioritize genuine, educational content over spam.

Q: What type of content ranks highest in AI search engines?A: Educational content that answers specific questions starting with "how to" or "what is" related to your business. The key is using your authentic voice through video transcriptions rather than AI-generated text, as AI can detect and prioritize genuine human content.

Q: Which platforms should I focus on for AI SEO in 2025?A: Start with YouTube (Google owns it), then expand to podcasts, your website blog, LinkedIn articles, Medium, X/Twitter articles, Reddit, and email newsletters. Also create short-form content for Instagram Reels, Facebook Reels, and YouTube Shorts.

Q: How long does it take to see results from AI SEO strategies?A: With proper indexing techniques, you can see YouTube videos ranking on Google's first page within 6 days. However, building comprehensive authority across all platforms typically takes 2-4 weeks for initial traction, with long-term growth occurring over months of consistent implementation.

The BEST Advertising Tutorial For Beginners (New Update) Oct 07, 2025

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How to Calculate Your Advertising Budget Across Multiple Platforms (Free Tool) - Try it free here https://www.automationlinks.com/system.Learn how to calculate the exact advertising budget you need across multiple platforms using our free tool. This step-by-step tutorial shows you how to choose the right platforms, allocate your budget using the 50/30/20 rule, and build relationships with prospects over 3 months.What You'll Learn:• How to choose the right advertising platforms for your business type• Why you need to show ads 24 times across 3 different channels• How to allocate budget using 50% top funnel, 30% middle funnel, 20% bottom funnel• Why month 3 is when the magic happens with advertising results• How to track website visitors and attribution with proper tools• The biggest mistake people make with top of funnel advertisingCommon Problems This Solves:• Wasting money advertising on wrong platforms• Not knowing how much budget to allocate per platform• Expecting immediate results from advertising campaigns• Running ads without proper tracking and attributionChapters:0:00 - How to choose your business type for advertising0:30 - How to select the right advertising platforms for your customers1:15 - How to calculate monthly website visitors and average order value2:00 - How to allocate advertising budget across multiple platforms3:30 - How to use 50/30/20 budget allocation rule4:45 - How to plan for 3-month growth projections6:00 - How to create top of funnel ads that build relationships7:30 - How to set up middle funnel retargeting campaigns8:15 - How to design bottom funnel ads that convert9:00 - How to track website visitors and attribution properly4 Common Questions with Simple Answers:Q: How much should I spend on advertising each month?A: Set aside 5-10% of your revenue for advertising. If you make $20-40K monthly, budget $2-3K for ads across multiple platforms.Q: Which advertising platforms should I use?A: Choose 3 platforms where your customers actually hang out. Think about where they check family updates (Facebook), professional content (LinkedIn), and entertainment (TikTok).Q: When will I see results from my advertising?A: Month 3 is usually when the magic happens. It takes time to build relationships - expect zero to few conversions in month 1, some interest in month 2, and real results in month 3.Q: What's the biggest mistake people make with ads?A: Asking people to buy immediately in top of funnel ads. Instead, educate and provide value first. Don't ask them to click to your website until they've seen you multiple times.

Hector Resendez's Trade School Secrets - Relationship Marketing Podcast Jul 10, 2024

Show notes

🎙️ Welcome to The Relationship Marketing Podcast! Today, your host Brad Smith, owner of AutomationLinks, is thrilled to be joined by Hector Resendez, the owner of National Trade Institute and Trade School Secret. Learn more about Hector here: https://x.com/TS_SecretsWebsite: https://tradeschoolsecret.com/ Introduction: ➡️ Hector introduces how he's revolutionizing access to a little-known but impactful grant called WIOA, aiming to demystify and simplify the process for many. Journey to National Trade Institute: ➡️ Discover Hector’s unexpected path from being a VP at a financial settlement company to starting an online trade school during the COVID-19 pandemic, growing it to a $2.4 million business in just the second year. The Impact of WIOA Grant: ➡️ Hector explains the Workforce Innovation Opportunity Act (WIOA) grant, its benefits, and his mission to make it accessible to more people, enhancing their careers through education in trades. Challenges and Solutions in Online Education: ➡️ Learn about the unique challenges of running an online trade school and how Hector's innovative approaches help overcome these, offering flexibility and immediate class starts. Entrepreneurial Insights: ➡️ Hector shares insights for entrepreneurs and business owners on leveraging grants for hiring and training, and on the potential of starting similar initiatives. Personal Success Stories: ➡️ Hector recounts impactful stories of individuals who have transformed their lives through the education and opportunities his institute and the WIOA grant have provided. Looking Ahead: ➡️ Plans for expanding the reach of his programs and further simplifying the grant application process to empower more people with valuable trade skills.

Stop Guessing How to Test Your Creatives for Branding Success Jun 12, 2024

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🎙️ Welcome to another episode of The Relationship Marketing Podcast! Today, your host Brad Smith owner of AutomationLinks is thrilled to have Anshita Bansal, the founder of Squared Pegs, joining us. Learn more about Anshita here: https://www.linkedin.com/in/anshitabansal/?originalSubdomain=uk Squared Pegs Website: https://squaredpegs.webflow.io/ Introduction: ➡️ Discover Anshita's journey in starting Squared Pegs, an impactful agency aiding early-stage startups to accelerate through creative, marketing, and data-driven strategies. Building Authentic Marketing: ➡️ Anshita discusses the misconceptions about marketing, emphasizing that it’s more than just logos and ads—it’s about creating relationships. The Human Element in Marketing: ➡️ Hear about the unique approach Squared Pegs takes by treating their clients like a co-founding team, offering tailored strategies that align with startup goals and values. Community Engagement and Client Stories: ➡️ Learn from Anshita's experiences with different brands and her advice on connecting authentically with your audience, not just through AI but through genuine human interactions. Marketing Insights: ➡️ Anshita shares valuable insights on using data to refine marketing strategies and why understanding your audience's human side can make a significant impact. Check out the full article here: https://www.automationlinks.com/stop-guessing-how-to-test-your-creatives-for-branding-success 💡 Whether you're a startup looking to gain traction or a seasoned entrepreneur looking for more marketing strategies, this episode offers valuable insights and advice.

Exploring Cost Segregation with John Hanning - Relationship Marketing Podcast Jun 05, 2024

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🎙️ Welcome to another episode of The Relationship Marketing Podcast! Today, we're thrilled to have John Hanning, the owner of Specially Tax Group, join us. John brings a wealth of knowledge in cost segregation, a crucial tax strategy for real estate owners.

Check out Specialty Tax Group here: https://www.specialtytaxgroup.com/ Introduction to John Hanning: ➡️ Get to know John Hanning, who has been a key player in the tax consulting world, helping clients maximize their savings through cost segregation. Discover how his expertise helps real estate owners significantly reduce their tax liabilities. Cost Segregation Explained: ➡️ John will dive into the complexities of cost segregation, explaining how it accelerates depreciation to reduce tax burdens for property owners. Learn how this strategy allows taxpayers to keep more money in their pockets, an advantage that caught John's attention early in his career. Education and Advocacy: ➡️ Understanding that many are unfamiliar with cost segregation, John spends much of his time educating clients and CPAs about this beneficial tax tool. Discover the impact of his educational efforts in spreading awareness and understanding within the financial community. Strategic Partnerships and Support: ➡️ Hear about how Specially Tax Group collaborates with regional CPA firms to extend these specialized services. John highlights the importance of partnerships in delivering comprehensive tax strategies to clients who might not otherwise have access to this expertise. Business Overview and Personal Insights: ➡️ John will share insights into the operations of Specially Tax Group and the personal satisfaction he gains from helping clients achieve financial betterment. Learn about the firm's reach across the Eastern Seaboard and their hands-on approach to client service. Join us to gain invaluable insights and strategies that can transform your financial outlook, whether you're a seasoned real estate investor or a professional seeking to broaden your tax knowledge. Check out the full details on our podcast page and be sure to subscribe for more enlightening discussions like this one. Whether you're navigating the complexities of real estate investments or looking for ways to optimize your tax strategies, this episode offers practical advice and deep dives into the benefits of cost segregation.

Change something to improve something in your life featuring Harley Seelbinder May 29, 2024

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🎙️ Welcome to another episode of The Relationship Marketing Podcast! Today, your host Brad Smith is excited to chat with Harley Seelbinder, an inspiring individual who has been making waves in the online space while still in college. Learn more about Harley here: https://harleyseelbinder.com/ Facebook: / harleyseelbinder1 Introduction to Harley: ➡️ Get to know Harley, who started an impactful online business during his college years aimed at helping men and women make significant life changes. Addressing the Taboo: ➡️ Harley dives into the often-avoided topic of pornography, discussing its effects on personal and relationship health, and why it's a critical issue that many are hesitant to address publicly. Empowering Change: ➡️ Learn about the unique methods Harley uses to help people, particularly men in relationships, overcome their struggles with pornography for improved personal and relational growth. Community and Accountability: ➡️ Harley highlights the power of community and accountability in overcoming personal challenges, detailing his multi-tier support system that ranges from free access to more personalized, high-tier support. Personal Impact and Growth: ➡️ Discover the transformative impact of removing distractions like pornography, which Harley explains can lead to personal, relational, and spiritual growth. Marketing Insights: ➡️ Harley shares his marketing strategies that help grow his platform and the importance of offering value and authenticity in outreach. For more insights and to join a community of growth and support, check out Harley’s initiatives online. Follow the podcast for more empowering discussions and strategies to enhance your marketing efforts and personal development. Check out the full article here: https://www.automationlinks.com/chang... 💡 Whether you're looking to overcome personal challenges or seeking innovative marketing strategies, this episode offers valuable insights and actionable advice.

If you want to be Ridiculously Human listen to this with Gareth Martin - Relationship Marketing Podcast May 22, 2024

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🎙️ Welcome to another episode of The Relationship Marketing Podcast! In this session, we're thrilled to have Gareth Martin from Ridiculously Human join us to chat about leveraging natural methods to uplift your personal and professional life. 1. Here’s what we cover: ➡️ Embracing the Outdoors: Gareth shares why stepping outside and connecting with nature can be transformative for your mental and physical health. 2. Engaging Case Studies: ➡️Hear Gareth discuss the profound impact of natural wellness on personal development. 3. Professional Growth: ➡️Discover how these principles apply not just personally but can significantly benefit professional settings. 4. Holistic Strategies: ➡️We dive into how integrating simple, nature-based activities into your routine can enhance overall well-being and effectiveness in life and work. 5. Value of Personal Investment: ➡️Gareth emphasizes the importance of investing in oneself through simple, accessible activities that yield significant returns in health and happiness. 6. Building Community and Support: ➡️Learn about the importance of community and shared experiences in fostering personal growth and overcoming life's challenges. If you want to learn more about Gareth, check out his site Ridiculously Human: https://ridic-human.com/ Brad’s Affiliates/Recommendations: - CRM: https://www.gohighlevel.com - Website Builder: http://duda.sjv.io/automationlinks - Freelancers: https://www.mailerlite.com/a/grs6psegyu - Email Marketing: https://www.mailerlite.com/a/grs6psegyu - Social Media Posting: https://publer.io/BradSmith 💡 Whether you're just starting out or looking to enhance your existing marketing efforts, this episode is packed with actionable advice and real-world applications that can help pivot your strategies and achieve substantial growth. Follow us for more updates and tips on how to leverage digital marketing to transform your business!

Building Business Relationships Insights from SmartSites’ Matthew Prepis May 15, 2024

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🎙️ In this episode of The Relationship Marketing podcast, we're thrilled to welcome Matthew Prepis from SmartSites, a leading digital marketing agency. Dive into our insightful conversation where we explore the nuances of crafting tailored marketing strategies for diverse audiences. Read more here: https://www.automationlinks.com/long-... Here’s what we cover: 1. Customized Marketing Approaches: We touch on why a one-size-fits-all solution doesn't work in marketing, and the importance of understanding each business’s unique audience. 2. Engaging Case Studies: Honeydew Men: Learn about their journey from minimal web presence to significant growth through integrated SEO and paid search strategies. E-commerce Transformation: Hear how a traditional retailer expanded their market by establishing an online presence, boosting sales significantly. 3. Marketing Strategies: Matthew sheds light on combining SEO, paid ads, social media, and email marketing to create a comprehensive and omnipresent brand image. 4. Value of Strategic Investment: The discussion highlights the benefits of investing in both long-term SEO and immediate results from paid search, and how to balance these investments effectively. 5. Building Trust and Collaboration: Gain insights into the importance of trust between businesses and marketing agencies, leading to successful and expansive marketing efforts. 🔗 Check out the detailed case studies and more about SmartSites’ approach to digital marketing on their website: https://www.smartsites.com/ To learn more about Matthew, visit: https://www.smartsites.com/meet-the-t... Brad’s Affiliates/Recommendations: - CRM: https://www.gohighlevel.com - Website Builder: http://duda.sjv.io/automationlinks - Freelancers: https://go.fiverr.com/visit/?bta=8214... - Email Marketing: https://www.mailerlite.com/a/grs6psegyu - Social Media Posting: https://publer.io/BradSmith 💡 Whether you're just starting out or looking to enhance your existing marketing efforts, this episode is packed with actionable advice and real-world applications that can help pivot your strategies and achieve substantial growth. Follow us for more updates and tips on how to leverage digital marketing to transform your business!

Landing Pages: Why You Can't Ignore Them Mar 11, 2024

Show notes

In today's episode of the Relationship Marketing Podcast, we dive deep into the world of landing pages and lead magnets, exploring their importance for businesses and entrepreneurs online. Whether you're looking to build your email list or convert visitors into customers, we've got you covered. In This Episode: 1. What Are Landing Pages? Unraveling the mystery behind landing pages and lead magnets. 2. The Power of Simplicity: Discover why less is more when it comes to designing high-converting landing pages. 3. Design & Copywriting Tips: Learn how the right layout and persuasive copy can drastically increase your conversion rate. 4. Strategies for E-commerce & Local Businesses: From offering discounts to creating valuable content, find out what works best for different types of businesses. 5. The Role of the Thank You Page: Why the journey doesn't end after the form submission and how to make the most of it. 6. Follow-Up Strategies: Mastering the art of follow-up emails to turn leads into loyal customers. 🔗 Resources: - Free Guide - Relationship Marketing Podcast - AutomationLinks - Services - Automation Workflow - Find what's missing in your marketing Recommended Platforms and Tools for Marketing Automation: - MailerLite

- Nutshell Timestamps: 0:00 - Intro & Welcome 4:00 - What is a Landing Page? 8:00 - Importance of Simplicity in Design 12:00 - Design & Copywriting Tips 16:00 - E-commerce & Local Business Strategies 20:00 - The Thank You Page & Follow-Up Strategies 24:00 - Closing Thoughts & Resources

The Million Dollar Marketing Funnel Mar 04, 2024

Show notes

Today, we're diving deep into the world of marketing funnels, a crucial component for any business looking to scale. Whether you're a B2B or B2C business, understanding and implementing an effective sales funnel is key to driving success.

Watch here

In this episode, we'll explore: - The basics of a sales funnel and its importance for your business - Differentiating strategies for B2B vs. B2C sales funnels - The essential stages of a customer journey within the sales funnel - Practical tips on building a strong foundation for your marketing efforts - Expert insights into automation and tools for managing your marketing strategies - Effective tactics for driving traffic to your landing page and maximizing conversions Brad and Hannah share their vast experience, providing actionable advice on creating a sales funnel that not only attracts but also retains customers, leading to increased sales and growth. From lead magnets to follow-up strategies, this episode covers everything you need to know to demystify the sales funnel process and make it work for your business. 🔗 Resources: - Free Guide: https://www.automationlinks.com/join-relationship-marketing - Relationship Marketing Podcast: https://open.spotify.com/show/7aDLzl5ZndqMpw8BelDeam?si=d3b9dd6238964ae8 - AutomationLinks: https://www.automationlinks.com/ - Services: https://www.automationlinks.com/pricing - Automation Workflow: https://www.automationlinks.com/product-automation-workflow - Find what's missing in your marketing: https://www.automationlinks.com/analyzer Recommended Platforms and Tools for Marketing Automation: - MailerLite: https://www.mailerlite.com/a/grs6psegyu We also discuss the importance of content and education in your marketing strategy, ensuring that you're not just selling but also providing value to your audience. If you're looking to enhance your marketing efforts and build a system that supports sustainable growth, this episode is a must-listen! #salesfunnel #salesfunnelautomation #salesfunnelexpert

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