Real Estate Marketing Dude

Latest Episodes:

Simplify Your Sales Strategy (ft. Doug Brown) Nov 11, 2024

Consistently chasing after "now" business week in and week out can eventually burn you out. I don't care if you wear a cape and are the world's greatest salesman, if you're constantly prospecting vs attracting business, at some point, you will break. This is why you need to simplify your sales strategy. Sales is a lot more than just finding people who are willing, able and ready right now. You need to stay in touch with leads, past clients, and then when you are working with people you need to impress upon them you're the right person for the job. All of this is sales. It's the way you stay in touch with people who aren't ready yet to the way you make them feel during the process. https://player.vimeo.com/video/1028539335?badge=0&autopause=0&player_id=0&app_id=58479 Do you know what consumers think of getting cold called? How do you feel when you get a cold call from India? I seem to get three cold calls each week and I hate them. My cable provider, some car warranty company, and countless calls from real estate related internet paid lead service providers. Even though they may be trying to help me get a better deal, it still annoys the living shit out of me. So the question you have to ask yourself is what kind of "sales" do you want to do? Do you want to spend 2-3 hours a day cold calling? Do you want to spend hours a week "popping by" FSBO's? Do you want to have to rely on "closing" people all the time on something they are unsure on? OR Do you want to create a sales strategy that has potential clients calling you? Check Out This Week's Podcast Do you want to run a business instead of being run by one? Check out CEO Sales Strategies Doug's Linkedin

Are You A Sales Person Or An Entrepreneur? Nov 02, 2024

Over the next 12-18 months we're going to see who's a sales person vs an entrepreneur. With commission compression and NAR lawsuit, outside sources are doing everything they can to eliminate the need of using a real estate agent or lender. It's in times like these that HUGE opportunities come up, it's just a matter of whether or not you see them. My predictions over the next few years is that agents or lenders will pivot in ways we don't even know about yet, but however they do it, they will be wearing their entrepreneur hat. A long term career in real estate or mortgage will involve you thinking long term, not short. On this week's podcast we bring in business expert, Jen DuPlessis, where she shares the fundamentals in letting go to grow. There are going to be some hard choice everyone needs to make, but it's going to be those choices that will be the difference between success and failure. Consumers Expect More From Their Real Estate Agent Roughly 1 in 5 people regretted hiring an agent and wished they did it on their own! Yes folks, 19% of home sellers surveyed regretted using an agent. This isn't a real estate problem, this is an industry problem and the exact reasoning behind why all of these "let's cut the Realtor out of the equation companies" are growing. Lack of value is the industry's problem right now. I believe that the answer to this problem is rooted to how we, as real estate agents, view our occupation. Are we sales people or business people? There is a major fundamental difference between the two and we now face an option as to how to respond to the the increased competition and the "less expensive" options. The public is speaking up and telling the industry to shape up or ship out! We aren't entitled to a 6% commission! We aren't entitled to be involved in a transaction! We need to earn it! The public doesn't want more real estate sales people. They want more real estate problem solvers. If the industry as a whole began to teach agents to run their practices as small business owners vs. sales people, I believe we will redefine the value a good Realtor brings to the table. The reason for this is simple. Sales people play the short game and business owners play the long game. Let's start off defining the main difference in motivation between the two. A sales person, by nature, is motivated by closed sales and personal gain. A business person, by nature, is motivated by creating and maintaining the best product or service that can become salable at some time. Let's use these questions to spell out the difference in mindset the two may have. You can then use this questions to analyze your own business. 16 Questions That Determine if You're An Entrepreneur vs A Sales Person Here is a list of 16 questions on how you view, market, or run your current business. The answer to these questions will determine whether or now you are running a business or just another sales person chasing a check. 1. Do You Have A Database? A business owner has a database they consistently market. They view their relationships as future business and make staying in touch with their network a priority. They most likely have an email or direct mail list to keep in contact with network. Over 60% of business comes from referral or past clients, but it's impossible to attract when you're not top of mind. A sales person doesn't care to keep track of a database. If they have one, it's on a spreadsheet or CRM, but nothing is actively done with it in terms of consistent communication. A sales person does not consistently stay in touch with past clients. NOTE: If you are having trouble marketing your database, sign up for Referral Sweet. 2. Do You Have A Website You Own? A business owner has a website they fully control vs one they lease because they are playing the long game. A business owner constantly invests in working on their website always looking to improve or add value with it. A sales person may also have a website,

Become The Neighborhood Realtor Realtor Everyone Knows Oct 26, 2024

Farming, does it still work? That's one of the first things you think of when you think of becoming the neighborhood Realtor everyone knows. You pick a certain neighborhood and send direct mail (farm) to its residents every month for an indefinite amount of time. Yes, it still works, but sending direct mail to a certain neighborhood isn't the only way you can become the neighborhood Realtor everyone knows. Today, you can farm your database, social channels, niches, etc. You can become the neighborhood Realtor without even living in the same neighborhood you're the neighborhood Realtor for! Note: Check out the podcast with Matt Muscast The Neighborhood Realtor Expert. Here's a Sneak peak. Regardless of what you strategy is, the concept of a maintaining a consistent presence of marketing using various channels is the blueprint to becoming the neighborhood Realtor. Consistent communication leads to top of mind brand awareness, which leads to conversations, which trust, which then creates conversations that lead to getting you hired. The real estate agent with the most amount of attention, notoriety, or largest brand are already and will continue to be the agents with the most sales. There isn't any magic trick or super power to this. THe only goal is to be the first agent people think of when they think of real estate. Consistent Communication To The Same People Over Time is How You Become Their Neighborhood Realtor The first place to start is in putting together your database of relationships, past clients, and anyone else you would expect to hire you or do business with. People hire or are referred to people they know or know of not strangers. This is why the most important "database" to stay in front of are the ones you already know. Most Realtors try to chase a bunch of leads before making sure everyone they already know, knows they can refer them business. The reality is you're chasing a very small percentage of market that's extremely competitive. Does your entire rolodex of relationships remember or know to refer you business? Think deep, do they automatically think of you when they think of real estate? Become The Neighborhood Realtor To The People You Know Before Trying To Reach The Ones You Don't Real estate is a referral dominated business, where over 60% of all agent business comes from the people you already know. The best people to farm are the ones you would invite to your wedding, funeral, hang out with, or say hello to in the grocery store, not complete strangers! Real estate is a belly to belly business where overwhelmingly people want to work with someone they know, trust, and like, but so many real estate agents place their marketing efforts on shiny objects they are told will create business for them. Here's where most real estate agents think they should be doing. Buy an expensive zip code or online lead platform to keep "leads" coming in. Get a mega website they don't know how to use or drive traffic to. Cold call cancelleds, expired, and FSBO's constantly. They are told that it's a numbers game and once they get 10 rejections they are one step closer to getting a "YES". Get a super duper email autoresponder to "drip" on people until they respond to you. I'm not saying these activities don't work, they do, but most agents don't have the budget or systems to work them effectively to scale. The good news is you don't have to because the business is right in front of you already. Any logical business owner would place the majority of their marketing budget and energy towards the largest source of business, right? When the people you already know forget you're in real estate, they forget to refer and use you. People refer real estate agents for 3 reasons. They have to like the agent they are referring them to; They have to like the person that is asking or suggesting for a referral for an agent; and The person referring the agent has to notice that an ongoing conversation is taking place (about ...

The Future Of Buyer Agency | Go Extinct Or Partner With Mortgage? Oct 19, 2024

What the hell is going on in the real estate industry? More specifically what is going on with the future of buyer agency? Is the end near and will buyer agency cease to exist? I'm hearing of agents already "losing" buyers who are unwilling to pay a buyers agency fee at closing so is this the beginning of the end? Here's what I know for certain, if you don't change you will go out of business because here's the truth. Commission compression is real and the future of buyer agency as an income stream is real. There is a large segment of the real estate buying population that does not see the value in paying 2.5-3% buyers agency fee. My Prediction: The average buyers agency fee will be 1-1.5% in the next 6-18 months. NOTE: Listen to this podcast to see the ins and outs of how to profit with mortgage legally. The Future Of Buyer Agency Compensation Is Through Ancillary Services Or Indirect Services If real estate agents and brokerages do not start making adjustments, they are at risk for a massive wake up call. We're talking about a 50% reductions on buyer agency commissions which WILL CHANGE the way the entire industry operates. However, it's not all doom and gloom because there is a massive opportunity here to because I believe a large part of the future of buyer agency compensation can be through mortgage. I made a post a on my personal Facebook page back in March stating that every loan office just became a buyers agent and i got a lot of shit for it. In today's market I think my prediction is starting to see fruition because the opportunity to shift. “BUT MY COMPANY NAME IS… AND WE HAVE BEEN AROUND FOR 99 YEARS… OUR MARKET SHARE IS AMAZING & I DON"T NEED TO ADJUST!” Nobody gives a crap. People care about one thing and that's their bottom line. What is your alternative going to be with a buyer client when they say no to your buyers agency agreement? Are you just going to let them go because your ego is too big thinking you are "worth 2.-3%"? Guess what, 100% of nothing is still zero. This is going to be one of th ebuggest challenges we see within the real estate industry over the next 12 months, but what are you going to do about it? Well, through a mortgage partnership you can legally collect anywhere between .5-.75% (lenders call these basis points) of the loan amount. So if you were to receive 1-1.5% commission as a buyers agency fee, you could not also receive additional compensation legally through referring the mortgage, which you probably do anyways 90% of the time. The Future of Buyer Agency Is Thinking Outside The Box Everything changed with the NAR lawsuit. This has changed the consumer expectations. In addition telling a byer they need to come up with an additional 2-3% plus their downpayment is a tough sell. I'm not discounting buyers agency at all, the public is, I'm just trying to show you an alternative. The way real estate is bought and sold has changed dramatically in the last 15+ years. It was not long ago when consumers needed a real estate agent to obtain information on the buying and selling process. In today’s world, buyers can get that information easily by turning on their computer and logging onto Zillow, Trulia, Red Fin, Realtor.com, and other property search related websites. The value of a buyer's agent has lost much of it's value in the eyes of consumers. Your Buyers Agency Value Proposition Has To Change People don't hire your broker they hire you, but you have to show them you're worth it. What do you do that nobody else does? The client experience and your personal brand have never been more important. part of having a value proposition can be marketing yourself as a hybrid agent or a true one stop shop. Now your buyer clients can use you to help them find, negotiate, and finance their next property which is much different than someone who cannot offer that. People don't hire or remember what you do, they remember how you do it.

How To Stand Out In The Marketplace With An Unforgettable Brand With Nick Friedman Oct 12, 2024

You can't build an attraction based business WITHOUT having a brand. I don't think you can have any long lasting business without a brand The most important thing you can do is learn how to stand out in the marketplace.People don't remember what you do, they remember how you do it. The hardest part most service based businesses or individuals have is seeing themselves as a brand. NOTE: Listen to the latest podcast with College Hunks Hauling Junk & Moving Founder Nick Friedman. Here's a sneak peak.... "I work for a broker and they are my brand..." NO, The you are the brand. The broker is not. Helping build your broker's brand does you NO BUENO. As a matter of fact less than 4% of consumers actually chose their agent because of the brand they were affiliated with. What does this mean? It means that buyers and sellers don't give a shit what company you work for. People aren't hiring your broker, they hire you. Company brand used to matter as the public perception used to think they needed to work with an agent at a big brand name. In today's brokerage world, that is no longer true for the most part because 96% of consumers reported they hired the agent vs the brokerage they affiliated with. How To Standout In The Marketplace Step 1- Determine Your Symbol Over 60% of all agent business is derived from referrals and repeat business because people seek out agents they know, like, trust, or are referred to. You don't get referrals and repeat business from strangers, you get them from the relationships you have in life, but only when you are remembered. You need a logo that tells a story. Which is more memorable? NIKE OR I think we know the obvious answer here, but the question is why? Over time we've been trained to associated Nike with their logo. When I see it, I don't just think of the company, but I think of what the company stands for. Instantly I get images in my head of: Michael Jordan Basketball Sports Just Do IT Adrenaline Competition and so on.... That logo has the power to trigger all those thoughts and emotions in my brain. That's the power of branding. Over time I have been exposed to a consistent combination of marketing campaigns where Nike associated their branding with the stories of well known athletes. You cannot learn how to stand out in the marketplace without first defining your own story. They didn't need to put their shoes or apparel in the ads, they just placed their logo next to the athletes stories. Therefore, over time, my brain was programmed to associate that swoosh with athleticism. It was the consistency and branding of the Nike's logo that created that association in my brain. I understand Nike is a billion dollar company and we are talking about real estate branding here so let's go through my own branding from when I still practiced as an example. Mike Cuevas, Realtor OR The logo is more memorable than saying Mike Cuevas, Realtor. Images are more power than straight text and why I use my logo in everything I do because I know my logo resonates more than my name. My Chicago Real Estate Dude eventually turned into Real Estate Marketing dude, the name of my podcast. I'm fighting for attention, not leads. THe "dude" is my personality summed up while my logo is my symbol. When you have the attention of your database you'll attract clients My only goal in real estate branding is to be the most known Realtor amongst my network.Once that is accomplished, it's just a numbers game because people move. The more people who know who I am, the more referrals and repeat business I get. It's that simple. I don't market Mike Cuevas the Realtor, I market the Dude who's name happens to be Mike Cuevas. My brand also reflects my style. I’m not a luxury agent. I’m a dude. I have found that the more “real” that I am in my marketing, the more people I connect with. Connecting with people , nurturing, and building relationships is the entire goal of my marketing strategy.

Conquering The Fear of Putting Yourself Out There (ft. Chans Weber) Oct 05, 2024

Everyone in real estate knows they need to create content for real estate marketing, but many are still holding back, why? Conquering the fear of putting yourself out there doesn’t require skill, it requires determination. Attracting clients vs. chasing leads is what every agent wants, but without having a personal brand or a lot of notoriety, it’s near impossible to build an attraction based business. Guess what holds people back 99% of the time? The fear of putting yourself out there. (Listen to this week’s podcast with Chan Weber From Agile & Co… Here’s a sneak peak…) https://vimeo.com/1016536101?share=copy#t=0 Why Every Agent Needs To Start Creating Content Immediately In order to understand how this works, you need to understand how and why people refer or use Realtors.I have a more in-depth article you can read here about the psychology of whats makes someone refer you, but let me summarize it for you.People refer and use Realtors they know, like, trust, and… REMEMBER! When you create content for real estate marketing that you distribute you more referable. As you do this consistently over time, you become unforgettable. In my opinion, the number one goal in real estate marketing is to remain top of mind to the people who already know, like, and trust you. This is where content comes into play. Content allows you to stay relevant WITHOUT always having to feel like you are selling something. The more content you create and the more people who see it, the more referable you become. “10-15% of the people who see your content this year will be moving, but 100% of them have a referral for you!” Why Conquering The Fear of Putting Yourself Out There Is So Important Over recent years, many “shiny objects” have infiltrated the real estate marketing industry and although they sound really cool, the vast majority of business will STILL come from people you already know. However if you cannot get over the master conquering the fear of putting yourself out there, then how can you ever create content consistently?In this article, I want to show you why conquering your fear of putting yourself out there is key to the future of your real estate business. Who Are You Creating Content For? The best people to share your content with is your database of relationships. You don’t need you content to get seen by millions of people, you need it to get seen by the ones who will send you referral business or use you directly for their services. Everyone lives somewhere making everyone a future potential client or referral source. The database I’m talking about is nothing more than a collection of people you would invite to your wedding or funeral if you had an unlimited budget. Your database is NOT a collection of Zillow leads, opt ins, or other people you have no personal relationship with. Your database is comprised of your best friends, neighbors, family, parents at your kid’s school, and anyone else you would say “hi” to in the grocery store. If you would be angry to learn they bought or sold without you they are part of your database. Here’s the question. If you’re creating content for people you already know then why are you scared to show it to them? That would be like running away from someone you knew at the grocery store? Step 1 to conquering the fear of putting yourself out there is realizing who you are creating content for. Your best sources of business are through relationships, which include your friends, past clients, and family. Quite often, real estate agents shy away from “marketing” their closest relationships. What Kind of Content Should You Create? The key to overcoming the fear of putting yourself out there is being a great storyteller. You don’t want to send your database sales related messages talking about interest rates or bragging about how many houses you sold, you want to add value. You don’t have to talk about real estate,

Storytelling In Real Estate vs. Selling (With Robert Kennedy III) Oct 01, 2024

https://vimeo.com/1014475434 Nobody wants to be sold, but that doesn't meant you shouldn't be trying to sell your service, it just means you need to change how you sell it. Story telling in real estate is how you can constantly market your real estate business WITHOUT necessarily having to talk about real estate or give market reports. It is a skill that makes content creation easy. Once content creation becomes easy, then so does attracting vs. chasing clients. On this week's podcast we feature master story teller Robert Kennedy III. Robert is story telling in real estate building a locally famous brand people know, like, trust, and refer. How Do You Get Started With Storytelling In Real Estate? If you feel slimy advertising your business, we're going to show you how to market it WITHOUT EVER having to talk about real estate. Many real estate agents default to all their marketing efforts be full of real estate related content, but do you really need to do that? No. Storytelling in real estate is about marketing that reminds people you're in real estate vs tell them, but it begins with embracing your personal brand. The truth is... Your database doesn't care how many houses you sold this month! Your database doesn't want your turn back the clock emails! Your database doesn't want to hear about today's interest rates! Your database doesn't want to hear about real estate until they are in the market to buy or sell themselves! So quit talking about real estate and start storytelling in real estate creating content people would actually look forward to receiving. The problem most people have is in "how" they market their business. I'm going to walk you through the steps necessary to adapt a content strategy for storytelling in real estate. Let's walk through the process of identifying your personal brand, creating a marketing message, and then a consistent strategy going forward. The key here is creating a marketing strategy that is authentic, fun, and doesn't rely on regurgitating boring real estate information people don't care about. Step 1: Identify Your Brand Message First, it begins by realizing you are a brand. Yes, that's right you're a brand. It was reported only 4% of consumers used the agent because of the brand they were affiliated with. This means 96% of consumers chose the agent over the brand. So quit marketing your broker's brand and start marketing your own! Your personal brand is your "story" to tell. It's how people know you and remember you. Can you imagine any new business becoming successful without identifying who they are or what they represent? Every business has a "why" behind them or something they stand for. How Do I Find My Message? As in any business, the first place to start focus your craft your content strategy with where the majority of business comes from, that's your database. In real estate your database is your audience. Over 80% of home buyers and sellers find their agent from referral, repeat client, or they personally met them. This means the vast majority of business comes from the people we already know not strangers. The reason it's so important to stay in communication with your entire database is because 10-15% of them are moving this year and 100% of them have a potential referral for you. If I had 100 people in my world who knew what I did for a living about 10-15 of them are moving. At the same time all 100 of them knows at least one person who is moving this year they can refer me to. Generating referrals from your database is much easier than you think, but it requires consistency in communication to do it. You will begin attracting referrals just by staying in touch with your database. Often times we overthink the mechanics of how to market your database, but it's very simple. We overthink our branding strategy, but it's just being you. If you're a doctor,

Become Their Realtor For Life (ft. Kristi Jenkins) Sep 24, 2024

We are going back to basics and reminding everyone what's really important in this market. Remember, it is all about the relationships you build over time, but you have to play the long game. In order to build an attraction based business you have to have an impeccable service people remember and want to refer. https://vimeo.com/1012258809?share=copy On this week's episode we bring on Kristi Jenkins to go over her process of how she becomes her clients Realtor for life. Her goal is not to sell them one house, it's several houses over the course of time as well as anyone they refer her along the way. This new market is going to require agents developing a deep relationship with their database. Meet Kristi Jenkins With more than 2 decades of real estate experience and countless repeat clients, Kristi Jenkins is known as your “Realtor for Life”. She has helped her clients move throughout many stages of change and growth, from first-time home buyers to empty nest sellers and everyone in between.She has won numerous awards for both her exceptional client care and her excellence in sales, which set her apart in her field. Kristi’s attention to detail, fierce negotiation skills and exceptional marketing exceed the expectations of both buyers and sellers. She specializes in luxury and waterfront properties throughout the greater Eastside and Seattle areas and sells across all price points. She is an expert in residential resales, new construction and land acquisition and development.Having grown up and raised her own children in the community where she works, Kristi has a unique perspective on her neighborhood, schools and amenities. She prides herself on her ability to go beyond traditional agent services and provide a curated experience for buyers moving to a new community and sellers looking to highlight the incredible features of the home they’re leaving. Kristi creates a personalized plan for each client and uses exclusive marketing strategies and an innovative approach in each transaction. As a Managing Broker, Kristi’s leadership responsibilities go beyond training and mentoring new brokers. She is intimately involved with compliance, financial management, education and changes at both the local and national level.She believes in collaborating with other agents of the highest caliber and values her impeccable reputation within her local real estate community. Kristi has worked personally with some of the best real estate brokers in the country, including Ryan Serhant, and has a global network of esteemed agent partners. When Kristi isn’t working, she and her husband of 25 years, Chris, enjoy exploring the beautifulPacific Northwest, boating the San Juan Islands and unwinding at Suncadia. They have 2 amazing, grown daughters, Caroline (a nurse) and Kaylie (a graduate student), and a beloved Maltese-Bichon named Sassy. Kristi is a Washington wine enthusiast and will take a friend to head just about anywhere that offers a white wine flight and charcuterie board! Check out Kristi's website.

The Tenant Squatter Problem Solver (ft. George McCleary) Sep 15, 2024

The riches are in the niches and today's episode is another example of that. Meet George, who after filming one video on Youtube for tenants squatting in a property that went viral! That video instantly positioning him as the expert in Squatter related deed instances. From there he was able to create two products: Check out Title Fraud Defender. Check out Squatter Defender. One video led to an entire business model, which again proves the point we make every week on this show. Attention and brand always attract business no matter what business you're in. Whether you're an agent, lender, or squatting expert, today's currency is attention! Want to learn more about George? Follow him at instagram.com/mrd_portland facebook.com/MrdPortland linkedin.com/in/georgemccleary youtube.com/@georgemcclearyMRD tiktok.com/@mrd_portland x.com/mcclearyRE

Vertical Integration & Strategic Relationships For Listing Domination (ft. Diana Khan) Sep 09, 2024

Check out the DK Law Website. Diana's Instagram.

Attract, Onboard and Retain (ft. Stephen Rhyne) Aug 31, 2024

Check Out ConveYour This week's episode is joined by recruiting and onboarding specialist Stephen Rhyne. One thing for certain is that there is a lot of movement within the real estate industry right now in regards to changing brokerages, etc. However, recruiting is a full contact sport and requires 3 parts. First you need to attract, then you need to onboard, and then you need to retain. These 3 principles are to place not only your recruiting efforts but long term retention for any business. Website Instagram YouTube

From Home Inspector To Home Buyer (ft. Tommy Harr) Aug 24, 2024

Check out Tommy's Website. Check out his Instagram.

Redefining Your Value Proposition For Working With Buyers (ft. Valerie Van de Zilver) Aug 17, 2024

Check out Valerie's website and Instagram.

What’s Your Superpower? (ft. Tanya Bugbee) Aug 10, 2024

Check out Tanya's website.

Get In Person, Get More Business (ft. Greg Incardona) Aug 03, 2024

We are still talking about the market shift because it is what everyone should be talking about. The best way to survive is to nurture the personal relationships you have and that is exactly what we built Referral Sweet for. Learn More About Greg

Licensed In 2017, The Top EXP Team In 5 Years (ft. Avery Carl) Jul 27, 2024

Check out Avery's website. Today we are talking to Avery Carl, head of the top EXP team. Best part is it only took them 5 years.

Stand Out, Be A Shark In Turbulent Water (ft. Chrissy Grigoropoulos) Jul 20, 2024

Check out Chrissy's website.

Fractional Home Ownership, Is This The Future Of First Time Buying? Jul 13, 2024

Frank Rohde joins us to discuss how first time home buyers can get in the game in todays market. Check out Ownify

Bottom Line Business Basics & Branding ft. Ewell Smith Jul 06, 2024

Sometimes we all need to go back to the basics and since we are in the business of running a business, it bears repeating. Today we are gonna make sure we all understand the basics that we often take for granted. Check out Ewell's Website.

How A Chiropractor & Designer Created A Killer Brokerage Jun 29, 2024

Today we are joined by Dionne Malush and Mike Hanlon, and they are gonna tell us about how they created one killer brokerage.

It’s All About The Offer, Direct Response Advertising Jun 22, 2024

Direct Response. We are talking about marketing again because in this day and age, it is all about surviving the market. Check out Adam D'Annunzio's website. You can also reach him at 609-604-5958

Paralysis By Analysis (Ft. David Kurz) Jun 15, 2024

Don't freeze. Things are changing in the Real Estate market, but now isn't the time to panic. David's Website David's Instagram

Probate Made Simple (Ft. Paul Deloughery) Jun 08, 2024

Check Out Paul's Website

You’re Not A Realtor, You’re A Marketer First Jun 01, 2024

Tale as old as time but if you haven't learned it yet, you need to. If you aren't marketing yourself then you are gonna struggle through this market. Jessica's Channel Jessica's Insta Jessica's Website

How To Us A.I. & Data To Sell More Houses May 25, 2024

AI is taking the world by storm and the real estate market is no exception. How can you utilize it to sell more houses? Check out Robert's LinkedIn: https://www.linkedin.com/in/reichrobert/

It’s Time To Build Your Personal Brand May 20, 2024

3 Ways To Stand Out And Add Value To A Struggling Market May 11, 2024

Today we are talking to Kathy Byrnes about how you can stand out in today's market. Be sure to check out her website.

It’s Time To Build Your Personal Brand May 04, 2024

NAR Settlement- Adjust, Reposition and Brand Apr 20, 2024

Today we are talking about USP. Unique. Selling. Proposition. Memorize it because we are seeing a paradigm market shift and now that the NAR Settlement has fundamentally changed how agents are going to operate, it is time to shift. How do we do that? With a Unique Selling Proposition.

How To Find Your Why, Tribe and Voice (ft. Clint Jordan) Apr 13, 2024

We talk about needing a brand a lot but it is so much more than that. Your "brand" is just a word we use to describe your motivation, your offering, your voice and who you are. Before you can build a brand, you need to build what you are, what you're doing and why you're doing it. Be sure to check out Clint Jordan's website.

Media Is Leverage (ft. Kris Reid) Apr 06, 2024

Are you creating media, content, video, whatever you want to call it? If you aren't, then you're missing out on a massive opportunity. The market is changing, marketing is changing. Don't get left behind.

Post Real Estate Social Media Content That Converts Into Referrals Mar 25, 2024

Social media is NOT Craig's list. If you are looking for what kind of real estate social media content you should post, it's very simple. Stop telling people you're in real estate and start reminding them you're in real estate. What is real estate content? Why is everyone talking about real estate content and how does it apply to my business? My goal of this article is to explain how to create real estate social media content that leads to clients in this post. Let me be blunt. If you want to attract business, especially online, you must create real estate content. Let's go through the steps of exactly how it works. Stop Creating Real Estate Social Media Content That Tells People You're In Real Estate You don't need to tell people you're in real estate, you need to remind them. Creating real estate social media content consistently allows you to sell without selling by constantly reminding others that you're in real estate. What would you rather do, beg people for referrals or attract them? "Hey do you know anyone who wants to buy a house" "Hey do you know anyone who wants to sell a house" When you are always selling, it's hard to attract business. You are told you must make x amount of calls a day, 5 days a week. This is the old school train of thought when it comes to real estate marketing. I believe it's these hard core sales tactics are a major reason why 87% of newly licensed agents do not make it 5 years in the business. Especially in light of the NAR commission dispute, it's never been more important to build a personal brand. When you create consistent real estate social media content you take a different approach. It allows you to share your expertise and become the expert without having to say it because content over time builds authority. The 2 Benefits Of Consistently Creating Real Estate Social Media Content Creating real estate content helps you in two ways. First, is that it allows you to keep your brand in front of your largest source of business, your database of relationships. Over 60% of all agent business comes from referrals and repeat clients. It allows you to keep your brand at the forefront without having to always come off as a slick salesman. Creating real estate content is a way to consistently nurture your relationships. The second way you can use real estate content is to attract new potential clients. Let's take this article you are reading right now. Maybe you found me on Facebook, Instagram, or Google. I want you to read this article so I can build a relationship with you and down the road you may become one of our members of Referral Sweet (that's my soft sales pitch). I'm not hard core selling you anything, but I am teaching you about creating real estate content. I'm talking about doing the same thing for your real estate business. I'm not sure what kind of real estate content to create? There are two types of content to create. First is educational. This is content that you share your expertise on various real estate topics. It should be focused around the questions that typical buyers and sellers have in real estate. I can list a many different topics for your to create content on. The second kind of content to create is more for branding and staying on top of mind. It can be holiday videos, neighborhood tours, or just sold case studies to give you a few examples. This kind of content allows you to share your daily real estate story. You don't create this kind of content to pick up leads, but more for nurturing your relationships and remaining on top of mind amongst your database, prospects who are not ready to make a move yet. Start Creating Content, Start Attracting Clients When you consistently remain on top of mind with the people you know, referrals and repeat business occurs. This is a visual on how simple the process really is. 10-15% of the people you know this year are moving, but 100% of them have a referral for you.

16 Year Veteran Finally Starts Creating Videos Feb 17, 2024

If you are slacking on creating video, let this be a lesson. No one really loves to be in front of the camera, even if they seem like it, they probably don't. We don't do it because we love it, we do it because it's essential to growing our brand. Jordan Silvester found that out, and listen to see how it helped his business explode. ResourceCheck Out Jordan's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, we're gonna be chatting about today is something I think everyone's going to get a little bit of a kick out of. Look, none of us want to get on social media. We do it because being on social media creates money. It creates clients, it creates a tension, it builds your brand.00:04:47:12 - 00:05:04:04UnknownBut if we really had an option, me included in this, I'd go hide behind. I'd sit on my couch all day and watch television or play video games or something. Know, I wouldn't be out there creating content, doing all the stuff on social media because I'm do it because I know I have to. Reality is, if you're not doing it, somebody else is.00:05:04:04 - 00:05:31:22UnknownAnd building your brand on social, whether it's Facebook, TikTok, YouTube, Instagram, I mean, honestly, it's all of them. If you're not doing it, somebody else is. And that's why you need to be there. 100% of your future clients will be online and over 80% of them will use the first person they come into contact with, many of which happens to be the first person they're either introduced to or they personally meet or they run into at a bar or restaurant or through a family or friend.00:05:31:22 - 00:05:52:07UnknownThat's just basically how it is in other words, this damn business is nothing more than a giant popularity contest. So I get a message and we got a we got a Canadian coming up on the house today and he's not too deep in the count. He's just over the just over the border. But not that that matters. But he's a you know, he just that's a story.00:05:52:07 - 00:06:08:02UnknownWould I just what I just laid up. I hate social media. I don't want to do it. But once I started doing it, I started getting a lot of buzz. People started commenting and all sudden I feel like I'm getting all these conversations I never would have had unless I'd started doing it to begin with. So we're going to hear a story and see why he does it.00:06:08:02 - 00:06:23:06UnknownAnd I'm hopefully it's going to kick you in the ass and why you need to do it too. And if you even are doing it, you need to get a little bit more consistent. Let's we all do. So without further ado, let's go ahead and introduce our guest from the other side of the pond, not pond water. Mr. Jordan Sylvester, What's up, dude?00:06:23:08 - 00:06:45:02UnknownHey, man. Thanks so much for having me today, Mike. It's great to get a chance to just chat about the excitement of real estate and trying to figure out where that next deal comes from. You know, the the the infamous pipeline conversation, Where where's the where's the next one going to come from and what are we going? Yeah, feast or famine, peaks or valleys, month the month, week to week client by clients, you name it.00:06:45:02 - 00:07:05:12UnknownRight. So tell me a little bit about yourself. I saw everyone who you are. Before we get started here and I got a bunch of different questions and one here, your story on how why you actually like social media nuggets. You don't like it, do you know? I'm not a huge fan of social media. And if you actually were to go to my Facebook page and look at posts previous to basically this August, you'd see five over the last two years.00:07:05:16 - 00:07:25:04UnknownAnd two of them are, Hey, you want to come hang out at my birthday on the patio crammed into one of our local watering holes. So but I understood that in the market shift in the wher...

Authenticity Wins All The Time (ft. Nick Woodard) Feb 12, 2024

If you are creating a brand, the most important thing you can be is authentic. Today we are talking to Nick Woodard about what it to means to be authentic and to reflect that in your business. ResourceCheck Out Nick's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome with our episode of the Real Estate Marketing Dude podcast. Folks, we're going to chat about today is the only thing you should be focused on in 2024, because I was like, What are you going to do in markets?00:04:04:08 - 00:04:21:19UnknownStrange thing. What new shiny objects coming out next? What kind of work? I buy more leads. Work? I do this. No, dude, just need to start being more of yourself. You you need to be authentic before you could ever start marketing or attract anybody online. If you have any bit of like fakeness or bullshit about yourself, you're in turn people off.00:04:21:19 - 00:04:41:24UnknownAnd today's entire show is going to be dedicated towards one thing Authenticity. How do you become more authentic? Authentic? How do you become more authenticity? How do you become more authentic? So I think Nick here reached out to me maybe on Instagram, if I'm not mistaken, or maybe it's Facebook, I forget which platform, but he's been listed in the show for quite a while.00:04:41:24 - 00:05:03:17UnknownAppreciate that. But you know what? He really massages like my ability to show for a while. And this guy's been an agent for 20 years in a bar was six or seven years ago. He says he stopped he stopped being that perfect, perfect like Barbie doll and all type of an age it right? Like the stereotypical fucking person.00:05:03:17 - 00:05:20:20UnknownHello. I'm here for real. Say you write your name tag and everything, right? Perfect. Suit. Your socks are perfect. You're driving the car. You might have rented it from a friend just for the day, just to do showings. Right. But you put on that front. We've all been there and he stopped caring. He just said, Fuck it. I'm going to go out and be myself.00:05:20:21 - 00:05:35:09UnknownAnd we're going to hear story today. We have have not dug into this or you to hear it live with me here. We haven't practice this or anything like that. And he said, Mike, once I stopped giving a shit, I started business, took off, I started being myself. So the first thing I do is I go to his website.00:05:35:09 - 00:05:55:18UnknownI want you guys, if you guys are online, go visit his website and keep him in mind for your referrals because you'll be in good hands. But without further ado, we want to go ahead and introduce Mr. Nick Woodard from Middle Tennessee. What's up, Nick Paton And dude, good to be on here. I'm a friend. Yeah, forever. Thanks for coming on.00:05:55:20 - 00:06:10:06UnknownDo people want to hear your the story? I like I love these shows because you take something and you actually run with it. And I want to just hear the whole story is like from start to finish. I think people are going to get a lot out of it and you guys have to learn how to connect with people online.00:06:10:06 - 00:06:29:02UnknownAnd it's just like you connect with your neighbor, you connect with people at church, restaurant bars, whatever you do, I don't care. The same way you connect with people one on one face to face and same way you connect with them online. But it's very difficult to do that when you're really not in your own true skin. And my first question I have for Nick is, Nick, how long were you in real estate?00:06:29:04 - 00:06:51:02UnknownAll you time. Overall, I've been in it for 20 years. It's now growing here just south of Nashville, Middle Tennessee. And I went to high school here, went to went to college at MTSU, and then got into real estate because it was kind of a family thing. And that's that's what I was going to do until I figured out what I wanted to do.00:06:51:04 - 00:07:07:20UnknownAnd here we are 20 years l...

You Don’t Have Systems, You Don’t Have a Business (ft. Caroline Hobbs) Feb 03, 2024

If you're running a business then you need a system in place. You probably need a dozen systems in place. Technology is making it easier than ever, and today we are looking at how your systems can serve your business. ResourceCheck Out Reward RealtyReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, we have quite the reward for you today. No pun intended, Caroline, but what we're going to be chat about, folks, you guys are all running around and your heads cut off. This is the time that you have to go back and like, run your business like a business.00:03:34:13 - 00:03:54:07UnknownNo business exists without systems in place. If you don't have systems in place, you're not running a business. You're just another salesperson with their fucking head cut off and you're running around making sense of nothing. Folks, if you want to right now is the time that while the market sort of changed and revamped, this is when you actually focus on those systems.00:03:54:07 - 00:04:10:07UnknownBut everyone always asks me, Mike, what's a system? What's a system? What's a system? A system is something you repeat in your business with each and every client, each and every month, just like McDonald's makes their burgers. The reason why they taste the same no matter what fucking McDonald's you go to is because they have a system to how they make their food.00:04:10:11 - 00:04:28:11UnknownThat's what defines their business. Unfortunately, real estate agents don't have enough systems in their business and that's why the service doesn't stick with anyone. And while 90% of the people forget what you do for a living, because when you're working with them, there's nothing you're doing to make them say, Wow, that person is a shit. So what we're going to do is bring on the coaching, the systems.00:04:28:11 - 00:04:44:21UnknownI just met her a couple of minutes ago. She's pretty damn impressive. She's got like a system for everything. And I told her, I don't want to know any more. I just want a hit record and I want you to tell us the systems that you implement with your agents in your office that has them all so productive.00:04:44:23 - 00:05:04:11UnknownWhat is it you're doing? Because while everyone else is sort of floundering in the water and treading water right now, you're crushing it. And it's not because of like you got lucky, it's because you got your shit together and you have systems and people are returning to those systems despite market conditions. So I think I'm to call the show something about systems.00:05:04:11 - 00:05:20:14UnknownBut without further ado, let's go ahead and introduce our guest, Miss Caroline Hobbs. How are you, Caroline? Great, great. Thanks for having me. Well, so listen, there's a little bit who you are. Where are you from and what the hell are we going to talk about today? Yeah. So my name is Caroline Hobbs. I am here in Silicon Valley.00:05:20:14 - 00:05:50:09UnknownSan Jose, California, and I've been selling homes for about 15 years now. And I started Word Realty on April will be 11 years. So we've got someone Giovani, we've learned a lot. And all this time and I've really learned about all the benefits of technology and leveraging systems to automate tasks so that you can provide a highly higher level of customer experience for each and every single one of your clients.00:05:50:11 - 00:06:08:21UnknownThank you. No one talks about the experience for customers at all. Like, you got it. Nobody talks about it. Like if people aren't saying wow about working with you, like you don't have a business, you guys and you won't have a business. So I want to start to beginning with you. You have a brokerage. How many do you run your brokerage like a team, or do you guys run it like a brokerage?00:06:08:21 - 00:06:28:02UnknownAnd is everyone sort of on the same syst...

Should A Realtor Or A Lender Start A Podcast (ft. Trevor Oldham) Jan 27, 2024

Chances are you listen to podcasts if you're reading this. Chances are you might have considered hosting one of your own. But here is the million dollar question; is it worth the time and money and how will it help your business? Today we are talking about that with Trevor Oldham, founder of PodcastYou.com. ResourceCheck Out Trevor's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome to The Wrap. So the Real Estate Marketing Dude podcast, folks, welcome back. We're going to be chatting about today is a different form of content creation is actually the type of content you're listening to right now. Why the hell that 1.5 million are You guys decide to follow me? I have no damn idea, but I'm glad you did because this podcast has been one of the largest sources of my personal business.00:04:40:16 - 00:05:06:05UnknownI can tell you guys that without a doubt. You know, when I was I'm not doing video services for real estate agents more, so I want to make that very clear. I'm no longer doing video marketing, but I do have a software you guys can play with us in and we'll talk about that later. However, if I never had a podcast and never built an audience and my prior real estate marketing dude business as a video marketing company would never existed, the podcast and a podcast in general.00:05:06:05 - 00:05:24:21UnknownIt's a form of content, you guys, it's a form of media. And so many people right now are like, I got to create videos like videos, a form of content, okay, it's just another form of media and everybody, as long as you work for yourself and you have your own damn business, you're running a business. And yes, the answer is you do need to start creating content, whether that's video, whether it's podcasts.00:05:24:21 - 00:05:47:01UnknownI don't give a fuck what it is, but if you're not creating content, someone else is and you're going to be out of business. The building of personal brand is everything, especially in a real estate related business. And if you don't have a brand, you don't have a business, you're a salesperson chasing a chuck. So what we're going to be chatting about today is we got my boy Trevor hold him here, and he's going to be walking us through the power of podcasting.00:05:47:03 - 00:06:00:02UnknownSee these questions pop up all the time. Should I get a podcast versus not get a podcast? So what would be the strategy if we were to create a podcast as a real estate agent or lender? Is it worth it? Is it not? We're going to find out. Without further ado, let's go ahead and introduce our guest, Trevor.00:06:00:02 - 00:06:20:10UnknownTrevor, what is going on? How are you doing once you say hello to who you are and what we learned today, they're do excellent today, Mike. Thanks for having me on, on the show. CONAN From out in New York, upstate New York, out here, finally get some nice weather, 35 degrees, which is nice that I was talking to one lady earlier today, 70 degrees like, damn, where I kill for that.00:06:20:12 - 00:06:40:14UnknownI'm not going to see those temps still till May. But with that said, we're on a company called Podcasting. You podcasting. Why are you been doing it since 2017? Been in the podcasting space since 2015, seeing all of the ups and downs within the space and yeah, just how people personally brand themselves within the podcasting space love it.00:06:40:16 - 00:06:55:16UnknownLet's get into it. I get questions all the time about this, like, Hey, should I start a podcast? Should we, should we do this podcast? And what we're going to do is you do this for all kinds of industries, correct? Correct. Okay. So let's keep it. We'll try to keep it focus for the real estate people like that.00:06:55:20 - 00:07:10:11UnknownI would a reality investor, a mortgage lender, real estate agent and honestly, this is a deal for any local service based business. If your referral base,

Industrial Investing (Ft. Joel Friedland) Jan 20, 2024

ResourceCheck Out Brit PropertiesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:06:09:10 - 00:06:30:05UnknownWhat's up? Ladies and gentlemen, welcome. Another episode of the Marketing Dude podcast. Folks, if you've been following last few weeks, the name of the game right now is thinking outside the box and doing things a little bit differently and opening your eyes to new things. There's lawsuits, there's all kinds of shit going on in the real estate industry, and whenever there's turmoil like this, there's also a lot of opportunity.00:06:30:05 - 00:06:45:19UnknownBut you have to be able to see it and take advantage of it because it's during the shifts that the people from nowhere make big names from themselves, and the ones who are big names end up drowning. And I like to bring a lot of different perspectives onto the show. So I don't know. This guy is from Chicago.00:06:45:20 - 00:07:06:18UnknownThis is two Chicago people in a row. So you're welcome. There's a reason why we're fucking awesome. It's because we work hard. Unlike the people in California. No offense taken. No, we're there. We're going to go out and introduce our guests today. We're going to be talking about industrial real estate, industrial investing. It's much different than what we've typically talked about.00:07:06:18 - 00:07:23:15UnknownDon't think we've ever had this on the show. So I'm excited to see where the conversation takes us today. So without further ado, let's go out and introduce our guests. Mr. Joel, Fred Friedman. FRIEDMAN How do I want to say it? Friedland. Friedland okay, I'm all right. Sorry. I did see the land at the end. Well, how are you doing it?00:07:23:15 - 00:07:43:16UnknownSay hello and now tell us a little bit about yourself. Sure. So I live in Chicago. I grew up in a suburb of Chicago called Highland Park. And when I was 22 years old, I graduated from the University of Michigan, by the way, two years there and before that, two years at San Diego State. So I love San Diego, where you live.00:07:43:18 - 00:08:11:06UnknownCongratulations on your championship. Thank you. Thank you. Big deal. Yeah. Yeah, it was awesome. So right after graduating, I wanted to get into real estate and I thought, I'm going to get into residential real estate because that's what I do. And a friend of mine introduced me to a family that owned a business called Podolski Podolski Family, and they owned 84 industrial buildings and we're looking for a leasing agent.00:08:11:08 - 00:08:39:13UnknownSo and a property manager. So I interviewed them on a Thursday and I started on Friday. And because I was, I think, a pretty good interviewer. Interviewee they hired me right away and said in 1981 interest rates were 17%. They had 84 buildings, ten of them were vacant, and they wanted me to figure out how to do the lease up of their vacant industrial buildings.00:08:39:13 - 00:09:08:21UnknownFirst of all, you have to understand what an industrial building is. An industrial building is is usually in the way they have industrial parks in every city and every town has them. In Chicago, there were 16,000 industrial buildings, but most people never even heard of it. An industrial is where warehousing takes place and distribution. So for today, the famous industrial tenant is Amazon.00:09:08:23 - 00:09:47:01UnknownAnd but every store has a warehouse. Every chain, every restaurant chain has a warehouse. And then there's manufacturing where every product if you look around in the background here at this place,

You Cannot Be Online WITHOUT Retargeting Anymore (Ft. Stephen Whiting) Jan 13, 2024

Marketing is everything, and big part of that is ads. I know, it's a confusing subject, but we are gonna break it down for you. Today, Stephen Whiting joins us to discuss retargeting, potentially the most important thing you can do for your brand.ResourceCheck Out Street TextReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast and welcome. What we going to chat about today is how to follow people around the Internet. Have you ever been shopping? Maybe if you're a woman, you're shopping for shoes. I know you are. Don't lie to me. And if you are, that shoe started following you all over the internet.00:08:42:18 - 00:09:03:19UnknownThat's called retargeting. If you're dude, man, I know maybe you're looking at an ax throwing shit banger golf simulator, whatever the hell it is, but also that thing's following you all over the internet. The reason why remarketing is so important is not is because you are not that important. And people might see you, they might interact with you, they might message you once, they might visit your website.00:09:03:21 - 00:09:22:10UnknownBut it is such a busy world that literally they're going to forget that they were even there 24 hours later and no one converts on the first touch, much like your significant other did it either. You made her laugh, you dated her, you bought her flowers. I don't know what you did, but you did something. And it happened over multiple touches and eventually you won him over.00:09:22:12 - 00:09:38:13UnknownThat's sort of the idea here with retargeting. And what we're going to be chatting about is that how do you get more of your content seen? And then more importantly, how do you make sure it gets to them? Because a lot of people just make but also making content. And if you're not running ads well and your content isn't good organically, well then how is anyone going to see it?00:09:38:13 - 00:09:56:16UnknownSo we're going to solve all those problems on today's episode. And without further ado, I want to go ahead and introduce our guest today who is the CEO of Sweet Street Text. Right. Thank you. And Mr. Stephen Whiting, he's really cold right now because he's like in the thunder, like, I think he's like an Antarctica or something. But welcome to the show.00:09:56:16 - 00:10:14:10UnknownWhy don't you tell our listeners hello and say tell us a little bit about yourself, what you do. Thanks, Mike. I'm super excited to be here. Yeah, big Arctic front just blew in and the office is freezing. So if it sounds like I am, my teeth are clattering. They most certainly are, yes. So my name is Steve Whiting, as Mike mentioned, CEO of Street Techs.00:10:14:10 - 00:10:40:09UnknownSo we make it really, really easy to run effective ads on Instagram and Facebook to generate leads. That's kind of been the main thing that a lot of people know us about. But what they don't really know behind the scenes is that to be successful on those platforms, it's really about building up the content, the no lack of trust and having a lot of rotating content that's going to warm people up and help you convert those leads because you know it's top of funnel and but the industry is changing.00:10:40:09 - 00:10:58:12UnknownYou know, a lot of businesses, things are changing in the marketplace. And if you understand the concepts that will go through today and you can put implement them into your business, it's a complete game changer. You go from trying to win business to people like literally thinking of you as a celebrity by the time you walk in and have that listing presentation.00:10:58:12 - 00:11:13:10UnknownYeah, it's sort of weird. If you do a version with video, you're like, You watch that. Wow, it's crazy. I know you actually watch that. But yes, people will watch your stuff. But here's the key. Guys know like and trust because no one hires ...

Build An Empire With Your Personal Brand Jan 06, 2024

We talk about building a brand all the time, but what can you do with that brand? Today we are talking about turning that brand into an empire.ResourceHenry Street CreativeReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramWhat is up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast, and welcome to 2024, folks. Since all it's been ten years, especially this year, this podcast has been on the ground and I'm going to start this year off where I started off 14 or ten fucking years ago in 2014. And back then we were talking about the same damn thing that we're still talking about today.00:04:40:08 - 00:04:55:20UnknownBut back then people thought I was crazy because they're like, Who the fuck are you? And more importantly, what the hell is a personal brand? I'm a real estate salesperson. I don't need a brand. My brokers, my brand, women screaming the saying. So I think it's a very appropriate episode because your personal brand has never been more important.00:04:55:20 - 00:05:11:16UnknownBecause no one hires your broker, they hire you. You're the individual that they work with, and you're the person that they remember of. And the goal here is that when I time the word real estate is thought about how many people really associate your name with that, that's what we're talking about with personal branding. So I want to start the year off with a bang.00:05:11:16 - 00:05:27:19UnknownWe brought on one of the most experts in this field. His name is Mr. Tyler Mount, and we're going to talk personal branding and how you can build an empire with it. Tyler What's up, man? I want you to run a little bit about who you are, where are you from, and what the fuck do you do? Well, look, thanks for having me.00:05:27:19 - 00:05:52:07UnknownI love the energy. You know, I've worked in digital marketing, specifically real estate. Digital marketing. For the better part of 15 years, I've been fortunate enough to work with nearly a thousand clients in 16 countries. I've represented over $7 billion in real estate developments across the nation. And you know what I have found working with whether it's the CEO of T-Mobile, the the president of the United States, the CEO of Twitter, now known as X ray.00:05:52:09 - 00:06:09:18UnknownYou know, what I've learned is the power of personal brand. I want to just double down on what you started with today. No one cares what you're talking brokerage, right? The idea that someone is hiring you because you're a Keller. Keller Williams is a misnomer, right? Because you can write a contract doesn't make you special. An idiot out of high school could do that.00:06:09:22 - 00:06:29:14UnknownWhat actually makes you special and what makes you important is the personal side humanity of you, and how we can really start to encapsulate that in your brand and get people to know I can trust you in order to transact with you. That's right. No one remembers what you did there. Remember how you do it. No one remembers what you said or how he said.00:06:29:16 - 00:06:42:11UnknownSo let's dig deeper because a lot of people sort of I feel like people understand like what a brand is, but they don't like they hear this term. It's almost like a buzzword because it is a little bit complicated. Like and here's let's just break it down to basics here. Here's where I see I will get your opinion.00:06:42:11 - 00:07:02:13UnknownSeriously, most people, when they think of their personal brand, they don't in that they don't visualize their individualism. I guess, if you want to say as a brand, because they're like, I'm a dad, I'm a father, I'm stressed out human being and I'm just a person in the rat race here. How the hell am I? BRAND And you have to realize, folks, is that you are the brand.00:07:02:13 - 00:07:18:20UnknownYour brand is your persona. It's how many people think or associate you with anything else that it stands for.

Direct Messaging For The Lead Dec 30, 2023

Lead generation is the name of the game. Who better to talk to then the expert himself? We are gonna be diving into lead generation and what you should be doing.ResourceJay's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramLadies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, we're going to chat about today. We're going to wrap up the year strong and talking about, guess what? More marketing, but more importantly, how you convert that marketing. So many people, especially in our space, throw a lot of money at stuff that make the ego feel good but don't necessarily get the results at the end of the day.00:03:05:02 - 00:03:20:19UnknownAnd yet, as you guys, you know what I'm talking about. You know exactly what I'm talking about. Biggest complaint I see is, social media doesn't work or these ads don't work or this hasn't worked Well, most times it's human error. It's not that it doesn't works. They work for somebody, but they're not working for you. So that's not a bad thing.00:03:20:19 - 00:03:38:05UnknownJust means you need to learn how to do it right, Need to know how to do it more. Quit being so damn creepy online and all that fun stuff. So that's we're going to be chatting about today is lead generation. So we brought on the expert himself. They call him Lead Gen J, and he's going to talk to us about best practices, specifically to your space.00:03:38:05 - 00:03:56:20UnknownSo go how to take notes, pay attention and we'll get right into it. J What's up, man? How are you doing? In wants to run a little bit about who you are, what you do doing well. Appreciate you having me. Jay Feldman, also known as Lead Gen Jay on YouTube. So actually run a very successful PR agency full time.00:03:56:20 - 00:04:19:03UnknownWe have 72 employees across two different offices, so I know all about what you're talking about with the fluff that that feels good but doesn't necessarily generate it leads the personal branding, the social media stuff that everybody thinks they need to do in order to get clients. But my superpower as a as a founder and as a CMO is really generating leads for my agency.00:04:19:05 - 00:04:41:06UnknownAnd now I teach lead generation to thousands and thousands of people in my private courses, communities and my YouTube channel. So hopefully we can give back to some of the realtors, lenders that are watching the show and maybe teach them a different approach for generating leads that they may not have heard of before. I'm very familiar with with the work I've worked with a lot of realtors before.00:04:41:08 - 00:04:59:23UnknownAnd yeah, you know, social media is not the magic bullet. This might be for them. So I'm looking forward to getting them back this way. Well, let's get into it. Like, let's just start from the basics. Let's make this very elementary and I will get into the nitty gritty towards the end here. But at least in real estate space, what's the biggest issue?00:05:00:00 - 00:05:23:20UnknownI have my own opinion, but I'd like to hear yours. Where do people go wrong first? Because that's usually where it starts. It's like at the beginning that they screw up and once you screw that up, you can really build it back up. Is that the target biggest? Is it the offer? What is it? Yeah, I think the biggest struggle that realtors deal with is kind of the same struggle that insurance salespeople deal with is that there's not a lot of differentiation in what they're offering.00:05:23:22 - 00:05:42:24UnknownSo people tend to go with the ones that they know, like antitrust first. So that's one big challenge that they have to get through. And that's where the personal branding and the social media really comes into play and the networking. So I do think is hugely important for realtors to do those things. I'm not discounting any of those things.00:05:43:01 - 00:06:03:15UnknownSo I think that's the biggest struggle.

Video in 2024, It’s No Longer Optional Dec 16, 2023

Today we have Nick Niehaus on the show and we are discussing video in 2024. If you aren't using video, then you are doing something wrong. Get ahead before it's too late.ResourceNick's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:01:40:20 - 00:02:10:17UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:02:10:19 - 00:02:30:10UnknownWhat's up? Ladies and gentlemen, welcome to The Wrap. So the Real Estate Marketing Dude podcast. Folks, we're at the end of the year here. And if you're like most people probably thinking, Wow, 20, 23 sort of sucked, but what am I going to do in 2024? It's what you should be doing this time of year. While business is slow this year, maybe a little bit slower than the normal for a lot of people.00:02:30:12 - 00:02:47:10UnknownBut regardless of what happened this year, when the summer comes around, one of the things I always do is just practice and think about what the hell I'm going to do next year differently. What changes am I going to make? One of the things that you have to do is make changes, especially right now, this is the best time to make changes.00:02:47:10 - 00:03:12:06UnknownIs when everybody started looking around what to do when there's an interrupt or a pattern change or anything like that. That's the best time to go out there and actually stand out. Stick out. One of the ways to do that is going to be obviously with video, if you've been on the show for quite some time, we talked about video, we script an interview, lots of videos over the years, and we brought on Nick that's going to tell us everything about video, where he sees it going and whatnot.00:03:12:08 - 00:03:32:04UnknownAnd that's we're going to talk about today. What are you going to do next year in video? A lot of change. In the last 18 months, we saw long form go to short form. We saw, you know, like the need for less, call it edited videos even more. Authenticity has always been the key. But what's coming in 2024, you have artificial intelligence.00:03:32:04 - 00:03:47:11UnknownCan you use that for script writing all this other stuff? So that's we're going to be chatting about today. So without further ado, let's go ahead and introduce our guest, Mr. Nick Niehaus. Yeah, absolutely. Thanks, Mike. Excited to be here. Thanks for having me on. Why don't you tell everybody a little bit about what you do business school.00:03:47:11 - 00:04:03:04UnknownWhat does that tell you about when you get into it? Like because what we want to talk about is how we're going to do in 2024 on video. What can we do that you haven't done already or what you see where the trends and what should we be focusing on? Yeah, absolutely. So I guess, first of all, you know, I run a company called Business Video School.00:04:03:06 - 00:04:22:03UnknownWe primarily teach real estate agents how to use video. And one of the key components of that is that we really teach people that video is a form of communication. So, yes, it's a marketing tool. Happy to provide some tips and tricks on that front today. But I think that that in my mind and heading into 2024 is maybe the most important thing to sort of understand.00:04:22:04 - 00:04:38:20UnknownYou know, coming into this year. You mentioned obviously it's been a tough year. And the good news about that is that there there's less noise, there's less people marketing. I mean, there's literally less agents than there was a year ago. But there's also just once agents that cut back on their their ad spend, they cut back on their effort.00:04:38:21 - 00:05:02:05UnknownYou know,

You’re An Entrepreneur, Not a Real Estate Sales Person Nov 18, 2023

If you still see yourself as just someone who sells houses, you might need to reevaluate. In this market, you should be an entrepreneur. You should constantly be looking for new ways to make money in this market and new ways to capitalize on a shifting market.ResourceDan's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:03:33:13 - 00:04:04:18UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:04:04:20 - 00:04:25:06UnknownWhat's up? Ladies and gentlemen, welcome to Other Up. So the Real Estate Marketing Dude podcast folks, Rome is burning. Things are going all crazy. Holy shit. There's another NAR lawsuit. This one claims to take down the industry. The number two just came out, I think, yesterday. Folks, this is not going away. And what's going to happen? Sorry, my mic's like pulling on me.00:04:25:06 - 00:04:43:04UnknownBut what's going to happen is that the cream is going to. What's up? What's the saying? The cream rise of the top or what am I trying to say? Cream rises to the top. I think that's what what I'm trying to say. But that's what's going to happen. This is like a what's the DA wisdom rule called survival of the fittest.00:04:43:04 - 00:05:08:11UnknownRight? That's what's going to happen. Survival of the fittest right now. And people are freaking out. I'm loving it. Like, not that people are freaking out, but I just see nothing but giant opportunities because I love paradigm shifts in the market when everything is going so smooth, so easy, no one changes and you become complacent. And that's that complacency that's got you kicking yourself in the pants right now because you haven't changed in the market.00:05:08:11 - 00:05:25:18UnknownJust caught you with your pants down. And when that happens, you have to change. And so many people are just stuck right now. They're like still like me and they're not doing anything. But folks, if you listen and pay attention, if I told you last quarter here, it's just going to be about what to do when that shit changes and this is going to be one of those shows.00:05:25:20 - 00:05:42:24UnknownSo we brought on Coach Dan Gordon and Dan is going to go out and Ganz. A whole brand is for bad ass entrepreneurs only. Okay, so we're going to talk to you about entrepreneurial ism because you're not another salesperson chasing a check. You're selling houses in real estate. You're you don't work for your broker, you work for yourself.00:05:43:05 - 00:06:00:03UnknownAnd if you're not positioned as an entrepreneur or you don't view yourself as an entrepreneur, I will promise you you're going to be out of business in the next 6 to 12 months. So without further ado, let's go ahead and introduce our guest coach. Dan, what's up, Dan? Mike, thank you. Thank you. Thank you for having me. I just.00:06:00:03 - 00:06:22:09UnknownI love what you shared. I am a big fan of things changing. I'm a big fan of things breaking in. I'm a big fan of things failing because in breaking, failing and changing, that's where you learn the most about yourself. That's where you grow. But as human beings, we are designed to avoid new things. It's just it is endemic in our humanity.00:06:22:14 - 00:06:46:07UnknownAnd your ego, like the part of you that keeps you safe, tells you don't do anything new. And when something new happens, it says, run away from it. Yeah, but look, I have studied successful people all of my professional career and the one throughline of every successful person I'm talking from Richard Branson to Dr. King was the Theresa.00:06:46:09 - 00:07:11:14UnknownEverybody who has made a splash in the world.

Pivot (ft. Nick Sarnicola) Nov 11, 2023

Todays market is a brutal one. If you are going to succeed, you need to learn how to pivot. If you are stuck in the same old business strategy, you might be in for a rude awakening.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:01:29:05 - 00:02:00:08UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:02:00:10 - 00:02:23:24UnknownWhat's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, we've got a lot to talk about today. I want you. If you're sitting to work working out, I want you to stop working out and grab your pen and paper. If you're sitting at a desk, grab your damn pen and paper, because we're going to be chatting about today is exactly how to pivot in today's marketplace, because I can't tell you the amount of stories, the amount of posts I see on social media.00:02:24:01 - 00:02:45:14UnknownAs a matter of fact, I just logged on to Facebook one day today and in the post that I read was, Hey guys, it was an anonymous, of course, because no one wants to admit this, but this is happening all over the country with people in the industry. And she goes, Ah, he says, Hey guys, this is the worst year I've ever had in my life and I'm not going to make my mortgage payment in the next 30 days.00:02:45:16 - 00:03:07:02UnknownI don't know what the fuck to do. Essentially, where do I do? Guys like they're just asking for help. And this is a consistent story's us right here, folks. 90% of the industry has never seen a shift. Repeat that. 90% of the industry's never seen a shift. And if your broker has ever seen a shift, it's very hard to find leadership in this marketplace today because you got to see people who are doing it.00:03:07:04 - 00:03:23:02UnknownReality is that these are the best times. And even though it might be hard right now, whoever does pivot, this is when people are born, this is when brands are built. So market share is taken. And this is when you really build your legacy. It's when things go easy that it's very hard to stand out. When things don't go easy, it's very easy to stand out.00:03:23:04 - 00:03:44:23UnknownSo the opportunity you have in front of you is very trying for any of you guys. And it might not be smooth road right now, might feel a little rocky and that's normal. Welcome to the shift. But it's what you do and how you react is going to make the difference. So if you don't want to end up like the story I'm going to or I just told you about, I want you to listen to our guests today because this guy knows all about pivoting.00:03:45:00 - 00:04:06:14UnknownAbsolutely. Lutely, super successful, sold his company. I'm not going to let him tell you, because this guy's a serial entrepreneur, but there's not a better person to have today than the get your get out of your damn box. Get outside your box, get out of your own head. There's a ton of opportunity, but you need to pivot. So without further ado, let's go out and introduce our guest, Mr. Nixon, a Did I say your last name right?00:04:06:14 - 00:04:23:17UnknownNick In Alamance article it's like Coca Cola. That's not Italian, is it? It is. Jesus. I didn't think it was. Oh, my goodness. All right, let's tell everyone who the hell you are. What are you doing? What are we good to talk about today? Yeah. All right, I'll. Maybe I'll give you a call about 92nd or 62nd version.00:04:23:17 - 00:04:40:16UnknownSo I live in Miami. Data entrepreneur, originally from Michigan, super blue collar, middle class upbringing. All four grandparents worked at the same factory. Dad, uncles, brothers, all worked there.

The GIANT Opportunity The NAR Lawsuit Just Created For The Real Estate Industry Nov 04, 2023

If you haven't heard about the massive news that is the NAR lawsuit, then you need to check it out. Today we are talking about the massive opportunity this is bringing.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:00:12:24 - 00:00:44:08UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster of Real Estate Marketing. Doing this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:00:44:10 - 00:01:13:06UnknownWhat is up? Ladies and gentlemen, welcome another episode of the Real Estate Marketing Dude podcast and holy crap, folks, have you been following this show for any period of time? I've been talking about what just happened this week. I've been talking about that for the last two years, well before the lawsuits, well before any of this stuff. The importance of building a personal brand and or a unique selling proposition to stand out.00:01:13:08 - 00:01:33:02UnknownWell, the numbers, if you even tuned back to several years of episodes, the numbers with consumer dissatisfaction were evident. They were out there planning it. And this is going to be the fuel to the fire that they've been waiting for. So what we're going to be doing, though, in this show is that this is not all doom and gloom.00:01:33:04 - 00:01:55:00UnknownTwo nights ago, I couldn't sleep, literally could not sleep, could not sleep because I was like, oh, my God, should I start a brokerage because of this? The opportunity here is also very, very large. So this is not going to be a doom and gloom show. It might be for some of you guys, at least if you're not willing to change, because one thing for sure is that this market will change.00:01:55:02 - 00:02:12:11UnknownThere's no doubt about it. The way you're going to be compensated is changing. I mean, it's going to happen. And if you go on social media right now, you're seeing two different sort of trains of thoughts. The other a lot of people are like, well, you're going to have to list to win list live to list or last list or whatever they're calling it.00:02:12:16 - 00:02:37:02UnknownGreat. Still doesn't the fact that you're going to lose 50% of your commission in the buyer side of the commission. Right. Whether you list or not, you still have income that is generated from buyer commission revenue. And it's not just about that. What is more concerning more than anything is that honestly, you have to look into the remarks like, go, go ahead and hit the NBC News article and go scroll through the comments.00:02:37:08 - 00:02:58:17UnknownAnd that's where the true answer is, folks, because I spent at least, gosh, maybe 30, 45 minutes just reading through the comments of the news articles that are coming out, bashing the industry, saying how real estate agents held them hostage, essentially, which is bullshit. But, you know, the news and the media's going to spin in whatever way they do, like they always do.00:02:58:17 - 00:03:18:04UnknownIt's always say they're fake news. But the comments are evident. Guys. People don't like real estate agents. And, you know, I didn't we didn't need this lawsuit to come out and tell us that we saw this in the in the Atkins customer or client satisfaction surveys that have been done over the last four or five years. So the writing's been on the wall.00:03:18:06 - 00:03:54:17UnknownNow, why is that not all doom and gloom? And let's start with actually both. Let's do the pros and cons. Maybe that's what we call the show pros and cons of the doom and gloom of the in our settlement, because there's a lot more pros I see so far in cons. And I'm not just saying that to hype you up paradigm shift like this is when people make money, This is when people take market share,

How to Create Cool Videos (ft. Steve Stockman) Oct 28, 2023

If you decided to start creating content, you probably realized how hard it is. Today's guest can tell you exactly how to do it and how to make it look good.ResourceCheck Out Steve's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:05:40:08 - 00:06:11:10UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:06:11:12 - 00:06:33:10UnknownWhat's up? Ladies and gentlemen, welcome to the other episode of the Real Estate Marketing Dude Podcast. And most of you been listening to the show for years know us as video, and we haven't done it with video, video marketing and all that other stuff. And we haven't done many podcasts recently on video, but the title of this one is How to Shoot Videos That Don't Suck.00:06:33:10 - 00:06:54:15UnknownAnd folks, I can tell you that in the last few years, all the videos we've created, the thousands of videos we created, there is a formula here and it doesn't matter if you're ugly, you're fat, you stutter, it doesn't matter. The biggest, I would say, reservation I get from people and they're trying to get on camera and they would hire us was be like, I'm too boring, I'm ugly.00:06:54:15 - 00:07:14:19UnknownI've a face made for radio. None of that shit matters when it comes to video. You have to know two things how to main, how to maintain and retain attention, and how to take people through a story essentially and add value to them while you're doing it. So we brought on Mr. Steve Stockman, who wrote a book on how to shoot videos that don't suck.00:07:14:19 - 00:07:37:20UnknownThis dude's in L.A. He creates shit for people and he's very creative and he's going to break down. I don't know, let's call it the infrastructure of a successful video, if that's okay. But without further ado, let's go ahead and introduce our gas and we're going to break it down for you guys. How to create videos that people are actually going to watch and that you'll feel happy to put out there on social media, YouTube and all the above.00:07:37:20 - 00:08:03:19UnknownSo, Steve, how are you doing? Why don't you tell everyone a little bit about who the hell you are, where you're from, and let's get in Skype, all kinds of questions for you. I'm doing great. Thank you for thank you for having me. So I do TV shows, then a feature film, music videos, basically. I've been in Los Angeles making a living as a director and a writer and producer for quite a long time, and I like to teach about video.00:08:03:21 - 00:08:37:19UnknownYou know, when the big video revolutions started, it started to be like a doctor at cocktail parties. You know, you'd walk in, but instead of saying, Hey, could you look at this boil on my neck, they'd go, You know, I've got a video. Could you look at it for me and tell me how it is? And what was funny about it was that it was almost always a series of related problems that were perfectly understandable because in the olden days, I don't know if you remember the olden days, but nobody asked you to make videos in the olden days and the olden days videos were things that people who are professionals like me made and00:08:37:19 - 00:09:03:06Unknownnormal people never made them, and in fact were so excited to see themselves on a TV screen when they walked through the the video store at the mall that they would point and smile at it, you know, which we don't do anymore either now that everything is on video all the time. So so I wrote this book and how to Shoot video that Doesn't Suck is in nine languages and 250,000 plus copies.00:09:03:06 - 00:09:30:18UnknownYou can get it wherever books are.

Niche Down, Get Creative, Attract Investors Deals (feat. Nate Armstrong) Oct 23, 2023

Most people take a look at this market and they go, "oh well," and they do nothing. Those people are not succeeding or thriving in this market, they assume it's impossible. But it's not impossible, so today we are looking at another way to dominate in this market.ResourceCheck Out Nate's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:06:08:16 - 00:06:27:00UnknownWhat's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, if you've been following the show the last few weeks, we've been talking about things being a little bit outside the box while everyone else is singing doom and gloom. I see nothing but light and opportunity. And a lot of that reason for it is that these shifts are when people actually take ground.00:06:27:02 - 00:06:45:22UnknownThis is when people actually grow. They take market share. But you can't be sitting at the sidelines. You got to start by doing something differently. There's two things I've been really screaming. One is double down on brand. This is your time to steal your everyone else's attention right now. They're all quiet. They're saving their money. They're not doing ads on social media.00:06:45:22 - 00:07:01:17UnknownThey're just sitting there doing absolutely nothing. That's why you want to be really loud. But two is you got to take on a new, unique selling proposition. And the chat that I've seen a lot of people in all the Facebook groups doing right now is like where the transaction is, where the transaction is, where the transactions will tell you where the transactions are not going to be in the next year.00:07:01:23 - 00:07:20:14UnknownIt's not going to be and I would not concentrate in your regular mom and pop residential retail sales. I if I'm you, I'm concentrating on people who have to move in this marketplace and there's going to be a lot of situations with that. One of those situations I saw the other day is a real estate agent posting. I can't afford this mortgage payment this month.00:07:20:19 - 00:07:39:15UnknownWhat am I going to do? Their real estate agent is one of many. Foreclosures are up 28% or 35% year over year. And that's going to be people who have to sell are going to have to move. Life change events, marriage, divorce, bankruptcy. That's where I'm focusing my lead generation efforts. But without a brand, none of that stuff matters.00:07:39:15 - 00:07:59:02UnknownSo we're going to sort of tie in branding, social media marketing, and then how to find deals and where you should be putting your hat on today. So we brought on Mr. Nate Armstrong. This dude is a fucking killer, dude. He has a couple companies. He's got a social media arm. He's a real estate investor, but primarily he's a marketer.00:07:59:02 - 00:08:12:16UnknownIf you check out his website, you know exactly what I'm talking about. But without further ado, let's go ahead and introduce Nate to the show. What's up, Nate? Mike, thanks for having me on, man. Pleasure. I still everyone a little bit. Who the hell are you? Where are you from? What are we can talk about today? Yeah. Yeah.00:08:12:16 - 00:08:35:05UnknownSo I used to be a realtor while back. Is going on ten plus years ago, and I got involved in a big development project where I referred clients and raised money and whatnot. And my wife told me not to do the development project. This is like in the the wake of the last recession. And fast forward six months in, I got a phone call from the developer that he said, I'm walking, I'm out.00:08:35:07 - 00:08:59:18UnknownAnd I'm like, What? Like, no, like you don't just walk like we finish this thing. I'm the guarantor on your loans. And I referred half the people that that are working with you on this is like, Well, I'm out and here's the keys. And is that moment I was forced to, to start liquidating our rental properties and I ripped my wife and my,

Feast or Famine | Adapting & Succeeding in a Down Market Oct 14, 2023

The market is coming down, you can't deny it. Eventually we will all have to figure out how to sink or swim. How can you adapt to succeed in a down market? The money isn't gone, it just isn't where you think it is.ResourceCheck Out Jim's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome to our episode of the Real Estate Marketing Dude podcast. I think we just had 8% interest rates. The market is slow. What are you going to do? Hey, if you're a real estate broker or you're a team leader, it is fucking recruiting season all day, every day. Because every single time the market shifts, agents are who are spoiled about how easy business was.00:01:40:23 - 00:02:01:20UnknownThey weren't really looking at their brokerage for support. But when things shift like that, the number one thing all agents industry I look in is who's going to help me navigate the mess that we're in, the slowness that I'm experiencing. And if you're in the business of recruiting, this is today's episode is going to be how to feast and famine, feast or famine in a changing market.00:02:01:20 - 00:02:17:00UnknownThis is going to be on how you feast because it's markets like these that are honestly the easiest time to recruit. It's very difficult to recruit when everyone is doing well because what's the purpose of recruit? Hey, I'm doing well. I don't need you right When you're getting your ass kicked, you're like, Should I need some help? I need a coach.00:02:17:00 - 00:02:36:16UnknownI need to switch brokerages. Maybe I'm with the wrong people. Maybe I'm with that. What my predictions are going to be, I've never I've been roasted for 20 years. I've never seen 8% interest rates before in my career. So this is new to me as well. But what I know is that people are hurting right now and people are looking at what am I going to do next?00:02:36:16 - 00:02:56:10UnknownAnd they're scared. 90% of the real estate agents out there have never seen a shift like this. So if you're a team leader or broker owner, the chances are you've been in the business longer than most of the people you're trying to recruit early. Usually that's how it used to work. Today you have people in the business for two years and all said in their coaches and their influencers and all this other stuff, but we need to go back to the basics.00:02:56:10 - 00:03:15:05UnknownThis is a very healthy thing with the right mindset. So without further ado, I want to go ahead and introduce our guest. We had him on about like the Kova days, if I'm not mistaken, a couple of years ago, years ago now, three years on, his name is Mr. Jim readily jumped. Hello. Hey, man. Thank you for having me back on the program.00:03:15:05 - 00:03:31:15UnknownAlways a pleasure, Mike. What are we going to get into today? Let's talk about recruiting because it's recruiting season, As you mentioned, I just saw a stat that was 90% of all the agents operating today have never been in a market with 5% interest or greater. And so when you look at that, you know, you've got a lot of agents who are exiting.00:03:31:15 - 00:04:00:02UnknownThe latest numbers show that about 80,000 agents have already exited this business. Now we've got a double whammy hitting the market. We've got a whammy of, you know, people just not ever experiencing a down market. They've been in an upcycle for the last ten years. But now we've got something else is setting the market. There's a lot of fear around which is buyer representation back BS now under attack by the Department of Justice in two major lawsuits and major players like Remax Keller and Re Max.00:04:00:02 - 00:04:30:07UnknownBut anywhere Keller claims is on the list. But Remax got major MLS. Those that are settling in the settlements are saying basically we're going to make sure that sellers now have an option not to pay back agents that don't know how to deal with that are going to exit t...

Define Your Value Proposition When Working With Investor’s Cost Segregation Sep 30, 2023

Cost segregation is often overlooked but is a useful as a value-add proposition and can lead to significant tax savings. Today, we talk all about it.ResourceCheck Out Cost Segregation AuthorityReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:02:38:11 - 00:03:09:09UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:03:09:16 - 00:03:35:03UnknownWhat's up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, we've been walking around or walking around talking about and around the shift in this marketplace and what the hell you as a real estate agent are going to do to actually earn your split. There's a huge lawsuit going on. A class action settlement.00:03:28:02 - 00:03:50:14UnknownLooks like it's got some legs in the market. We're dealing with fucking 8% interest rates. And let's be honest, the transactions are down. We're at number 60,000 real estate agents have left the industry so far, and these times are times that you want to look forward to, believe it or not, because it's during the shifts that you actually gain market share and make moves.00:03:48:00 - 00:04:16:11UnknownThis is when people start making money, but not the ones that sit and do absolutely nothing and still doing the same shit you're doing 25 fucking years ago. So what we're going to be really chatting about today is how you sharpen your skill set as a real estate agent, a lender, anyone within this marketplace, because your broker ain't going to save you out of this shift.00:04:05:03 - 00:04:39:04UnknownWho's going to save you is your own skill set. And a lot of times, I mean, you're going to get off your butt and learn something new and start providing more value in a market with high inflation and costs. I mean, gas today, I just spent $140 filling up my truck in gas. I'm in San Diego. People want to learn how to save money, period.00:04:25:24 - 00:05:03:06UnknownThere's not a better time than to learn what we're going to talk about today because it has everything on how to save money for your already existing clients. Much of what you could be using for content right now in this day and age, because nobody one of the things that's resonated the most is how do you help people navigate the mess of the economy we're in and the save money?00:04:44:20 - 00:05:03:06UnknownSo without further ado, we're going to go ahead and introduce our guest, Mr. Eric Oliver, who's an expert on cost segregation. And I'm going to let him tell you what that is in a second. So why did you say hello to our guests? So a little bit about yourself and what we're going to talk about why the House is so important today.00:05:00:14 - 00:05:46:18UnknownBecause it is. Yeah, no thanks. My pleasure being here. My name is Eric all over. I'm with a company called Cost Segregation, and we work with investors, brokers, agents, CPAs across the country helping their clients or helping them save money, save tax dollars through their real estate that they currently hold. And so the way we do that is something called cost segregation, which really is just accelerated depreciation on your real estate holdings.00:05:28:19 - 00:06:05:03UnknownSo one of the benefits of owning real estate is you get to depreciate that or take an expense every year. However, that expense typically gets spread out over either 27 and a half or 39 years. And so what we like to tell clients is, listen, I may not even own the building in 27 and a half years, let alone be alive.00:05:47:19 - 00:06:22:13UnknownThe way my wife tells me I eat, I probably won't even be alive in 27 and a half year...

Change | Embrace It and Run With It (ft. Ross Hamilton) Sep 23, 2023

Change is a scary thing and in today's market, change is here and more is coming. The question is, how will you handle it?ResourceCheck Out Saving HomesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on Instagram

Client Attraction and Personal Branding Sep 18, 2023

Without a brand, your business is already dead. But what is your brand doing for you? This is a great time to develop your brand into something that will bring in a consistent stream of clients.ResourceCheck out Laura's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:00:02:05 - 00:00:28:13UnknownLaura, go ahead and tell my editor for Shownotes name website. All of your social handles, stuff like that. And so it's Laura Griffin and the website is groups within us to leads within Ask.com and the same social media handle. Or you can also do for Instagram. It's Laura Griffin Rail, a tour that's set up while we're talking here.00:00:28:15 - 00:01:59:11UnknownAll right. You ready to rock? Yeah. So you said groups to leads like the number two. No. To gay. I mean, just see. So some visuals and it'll be good to go. Ready, Rock? Yeah. All right. Three, two and one.00:01:59:13 - 00:02:18:11UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webmaster Real Estate Marketing in this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them.00:02:18:15 - 00:02:30:14UnknownLet's get started.00:02:30:16 - 00:02:54:03UnknownWhat's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude. Podcast books should It's hitting the fan. There are things happening in the marketplace. Mortgage apps are the lowest they've ever been in the history of mortgage apps. What are you going to do? I see nothing but giant opportunity in this marketplace because as agents continue to dwindle and whatnot, it's just a reality of the situation.00:02:54:05 - 00:03:11:19UnknownThe amount of agents leaving the industry is not as large as the number of homes still being transacted. So there's actually a large opportunity there. However, you need to know how to capitalize on that opportunity and anytime there's a shift. Brands are built, all right, Brands are built, and without a brand, you will not survive in this fucking space.00:03:11:19 - 00:03:28:05UnknownI don't care what you say. You need a brand to continue going forward because no one's hiring the realtor for what they do. You're it's a commodity in the consumer's eyes, but they're hiring. You force how you do it, but you have to be thought of first. You have to be top of mind first, and you have to be able to connect with people because you're no longer a real estate agent.00:03:28:05 - 00:03:55:11UnknownYour damn media company been screaming this since 2014 and I've been damn right we have probably Today show one of the best brands I've seen and we just met like, I don't know, Laura, we haven't talked before. We've met for what? Laura At 4 minutes? Yeah. 30. But I could tell you just from browsing on her website right here, her brand is one of the best I've ever seen positioned wise, especially for a real estate agent.00:03:55:13 - 00:04:15:24UnknownAnd she positions herself as a mom. And I bet you Laura can probably charge me an 8% commission and I wouldn't give a shit. I'd probably still hire her because I could connect with her so much. And there's a difference between people. Like when people are hiring you, they're hiring you for how you do things and more importantly, what you stand for.00:04:15:24 - 00:04:34:24UnknownBut it's ultimately the way you make them feel. And your brand is the direct reflection of that. The reason why I'm harping on this so much is because right now, developing your brand is going to be easier than when the market's hot. So when you're when people are like, look how many realtors stop doing video in the last time, I'm telling you, I used to do videos for hundreds of realtors.00:04:34:24 - 00:04:54:03UnknownI lost over 75% of my business in the shift and the amount of people ...

Telling (Selling) vs Reminding (Marketing) Sep 03, 2023

If you are still telling people that you are in real estate, then you are in for a rude awakening when they forget. You should be reminding them, that way you are always top of mind, and more likely to get their next home purchase.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on Instagram

The Agent of the Future Is… Aug 12, 2023

If you are running your business the same way you always have, it might be time to consider switching things up. Today we are talking about what the next generation of successful realtors are going to look like in the next couple of years.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on Instagram

Mix Your Passion With Your Business (ft. The Tap Dancing Realtor) Jul 22, 2023

Building your brand is essential, we all know that, but what should your brand be? What should it look like? Why not make your passion part of your brand. Today we talk to Atticus Ray, and that is exactly what he did. Today he has a show on Apple TV+ and Amazon Prime Video that proves that you can make your passion your brand.ResourceAtticus' WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:02:23:00 - 00:02:58:15UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:02:54:03 - 00:03:41:16UnknownWhat's up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, you've been following along the last few episodes. What we really been chatting about is what are you going to do in this type of market and the opportunity that really exists. As a number of realtors continue to exit the business. The guest we're going to have today is getting into the business, and I don't think it's going to matter what type of market anybody has.00:03:18:08 - 00:03:41:16UnknownWhen you have a brand like his and I've been I say this for the last fucking eight years, this is very simple. You have to stick out in this business. If you don't stick out, you're just another commodity. And that's why it's so hard to get ahead. But if you look around and you see anybody that's doing anything a little bit different, you'll realize that none of them have a lead generation problem.00:03:38:06 - 00:04:00:21UnknownNone of them have a shortage of opportunities coming across their desk. And but the reality is that so many people will be like, oh my God, I'm so scared to do that. I'm scared to step outside of my comfort zone. I want to be a fucking Stepford wife. You cannot do that in this business. You need to absolutely stick out and you have to be true to yourself.00:03:57:14 - 00:04:17:13UnknownYou don't create your brand, God does, and the ones who embrace it and sing it and scream it from the rooftops, or in this case, dance it, are the ones who typically generate the most amount of business, at least in real estate. So without further ado, and introduce our guest. This is this guy is very interesting. We just met a couple of minutes ago.00:04:16:03 - 00:04:58:06UnknownI'm looking at all his websites right here. He's got his own reality show on. He's a real estate developer, but he's not just any type of developer. He ties in tap dancing into all of his marketing and the like. It's fantastic. So I'm interested to speak with you today. Why don't you go ahead and introduce yourself, tell our guests a little bit about whom you are, what the hell we're going to talk about today.00:04:37:12 - 00:04:58:06UnknownAnd I got all kinds of questions for you after that. Okay. Well, hey, man, I'm glad to be on. Excited to be here. I'm here promoting our show rhythm with views. My name's Atticus Sumner by my stage name. He's my middle name, Atticus Ray. And so that's kind of you see a difference in the name. That's what's going on there.00:04:55:14 - 00:05:33:07UnknownSo that x ray and rhythm with views is the show. And yes, I started off my career as a dancer, just humbly just doing after school type classes and just trying to work my way through college, basically teaching dance. And it was a natural talent. I kind of got it came across easy to me and I just kept progressing and progressing and I found myself, you know, paying my way through school, doing this.00:05:21:14 - 00:05:51:17UnknownThen I had the bright idea one day that what happens if my legs stop working? Or what if I can't dance and everybody gets older?

Educate, Nurture, Convert (ft. Mark Sullivan) Jul 15, 2023

Education content is boring, we all know it. But how can we use it to cultivate an audience and improve our brand image.ResourceMark's Website Real Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:00:02:07 - 00:01:05:13UnknownTell the editor your name and the website that we're going to put in the show notes here. My name is Mark Sullivan and the website is Homeowner Dash Handbooks. Who are you ready to rock? Yes, to anyone.00:01:09:21 - 00:01:28:18UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webmaster Real Estate Marketing Dave and this podcast is all about building a strong personal brand. People have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them.00:01:28:23 - 00:01:37:23UnknownLet's get started.00:01:41:03 - 00:01:58:20UnknownWhat's up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude Podcast. Folks we're going to be chatting about today is and I'm basically going to dedicate the rest of this year to is being different, standing out, getting ahead, doing things differently. You're going to have to work a little bit harder in this type of marketplace.00:01:58:20 - 00:02:16:02UnknownAnd because of that, I mean, you're going to do things that you probably weren't used to doing. And when the market shifts, you have to shift with it. The ones who will stay and remain complacent are the ones who get their ass kicked in times like these. But on the flip side of that, I don't mean to be all doom and gloom because there's nothing but opportunity in shifts like this as well.00:02:16:02 - 00:02:32:21UnknownAt the same time. And it's only during a shift that you really build share market share, you build brand, you build huge opportunity because the shifts are when businesses are made really it's very hard to get ahead when everything is going well and everyone else is crushing it around you. But it's very easy to get ahead when nobody else is.00:02:33:02 - 00:02:50:19UnknownBut you need to know where that opportunity is going to be at so we're going to, you know, going forward, this is the second half of the year in 2014 and dedicate the rest of the year to sort of just standing out better serving. How do you become a better agent, a better lender? Why should people shoot, you know, choose, use what makes your shit not stink?00:02:51:12 - 00:03:10:20UnknownWhy are you the bottom? Why do people need to call you like that's a week? That's that. That's what we want to chat about. So I'm bringing on a past client friend, known him for a couple of years and he's a mortgage broker right now and you know, obviously mortgage brokerage business is down across the board. Right. So, however, he didn't stop.00:03:10:20 - 00:03:30:00UnknownHe kept working harder and harder. And I seen him working on this project that he's been building and whatnot, and I want him to come share his experience. But in short, what we're going to be chatting about today is how do you use education and how does that work within the buying cycle? A lot of times I see a lot of realtors try to create content and they try to create education, but it just falls on deaf ears.00:03:30:00 - 00:03:46:23UnknownIt never really works. They make a video or they make a post. They do it on Facebook and then it dies in the newsfeed and everyone forgot who the fuck they were or what the fuck they talked about. So how do you leverage education to convert, attract and get more business ultimately? So without further ado, let's go ahead and introduce our guest, Mr. Mark Sullivan.00:03:46:23 - 00:04:16:08UnknownWhat's up, Mark? Hey, what's going on? Mike Thanks for having me. Why don't you tell everybody a little bit about who the hell you are, where you at, and what are we going to be talking about today? Yeah, absolutely.

Sharpen Your Skillset with Creative Financing Jul 01, 2023

Today we are talking with Zach Beach and we are looking at creative ways to expand your skillset and diversify your offering. If you are still doing things the traditional way, then you are blending into the crowd with a million different agents.ResourceGet a Copy of Zach's BookReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome to the episode of Real Estate Marketing Dude Podcast. Folks, the market has changed. We're going to change with it. And what we're gonna be talking about today is a way to do that. If you're still doing business, the way you have 12 months ago, you're probably suffering. There's a reason why 60,000 real estate agents that I keep saying is probably 40,000.00:04:11:23 - 00:04:27:04It's going to be 150,000. It doesn't matter because when the market shifts, people don't know what to do. And most of you've never seen a shift in your life. And to the tune of like 80 plus percent of all real estate agents have never seen a shift. When the shift happens, it's the opportunity. This is when people make their money in real estate.00:04:27:14 - 00:04:42:20And what we're going to be talking about today is a creative way to go ahead and do that. If you're are a real estate agent or your lender and you're still doing things traditional, there's nothing that makes you different. The reason why some people make a lot of money in real estate is because they do things no one else knows how to do.00:04:43:01 - 00:04:59:00And that's why we're going to chat about today. And the more problems you can solve, the more money you will make. And if you're doing what everything else does, like every other agent, there's a million of you guys, a million real estate agents. Great. I could go out and sell a house. Good. Fucking big deal. I have access to the MLS to anyone can sell a house.00:04:59:00 - 00:05:20:00It's how you sell it that makes people hire you. It's the value you bring to the table, which is a skill set. Today we're going to be talking about creative financing in real estate so you can see how you do deals, how you can advise on deals and bring value to the table. Because the one who does is the one who's going to not only succeed in this market, but they're going to take market share.00:05:20:07 - 00:05:41:06So without further ado from smart real estate coach dot com, we have Zachary Beach to come in and schools today. What's up, Zach? Why what's going on, my man? I couldn't agree with with I couldn't agree with you more with most of the things that you said there. Although I'm not a real estate agent, I work with many real estate agents and show them how to get on the investment side.00:05:41:21 - 00:06:05:15But also my partner was a broker owner for 18 years and my other partner was a realtor for eight. So totally get that side of the business. But now is the opportunity, especially is less opportunities in the traditional side or rear in their heads. Now is the opportunity to get on the investment side, especially in an unstable market, which is exactly where creative financing it's said every real estate agent should be in investing.00:06:05:15 - 00:06:21:02Like if you're investing, you should. I mean, if you're sitting and you should be investing. ECOtality doing if you're not that's all purpose because you'll burn out. I burnt out ten years in a real estate agent if you're really doing deals like if you're doing 30 plus deals a month, 40, 50, 60, you're burnt out after ten years.00:06:21:02 - 00:06:36:21It's it's a hard business and it burns you out. So I ended up in San Diego. But let's get into this thing on on creative financing. And one I want you to tell us a little bit about what type of creating financing you're doing. So I know the exact property types and all that, and then I got a whole bunch of other questions.00:06:38:06 - 00:06:59:16Yeah. So, you know,

A Million Reasons To Get A Moving Truck Jun 24, 2023

What sets you apart from your competition, and if you say "I care about my customers," you are exactly the same as all of the rest. Today we talk about how to stand out, and how to make sure people know you are actually different.ResourceCheck Out Her WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:05:04:20 - 00:05:32:18UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:05:35:22 - 00:05:54:00UnknownWhat's up, ladies and gentlemen? Welcome to that, brother. Let me start that over. What's up, ladies and gentlemen, welcome to another episode of the Real Estate Marketing Dude Podcast. Folks, what we didn't do here to start on my mike on today, it's like the only the third time I've ever done this in my life. But I do have a earpads earpods and I think you could hear me just fine.00:05:55:01 - 00:06:14:07UnknownDude, the phone, the markets change quite a bit, you guys. And what I want to share the rest of the year, I'm actually just going to dedicate towards sticking out, doing things different. What do you do now? Because the one thing that you have to do is change your marketing along with it, because if you're still doing the same shit you did six months ago, well you're going to go out of business.00:06:14:07 - 00:06:34:05UnknownAnd so the latest news, about 60 to 80000 realtors have already done just that. And when a shift happens, you either shift with it or you shift right out of it. And this will be my second and a half shift I think I have had over the last 20 years. So I always get emails and people pinch me to come on this show every week.00:06:34:14 - 00:06:51:22UnknownAnd this one was pretty cool. So I wanted to have her on and share with us what she's doing. But I'll give a quick intro and I'll let her tell her tell you a little bit more. But in short, they have taken a truck rental company, re-engineered it, and almost sort of like partner with people on marketing and advertising.00:06:51:22 - 00:07:10:08UnknownIn a sense, she's going to explain her whole process. But the reason why I wanted to do this show was I remember I was right when I moved to San Diego. I was driving down the street and I saw a realtor doing an open house, but it wasn't a typical open house. What they actually were doing is they had a taco truck outside the open house and they threw a damn taco party.00:07:10:15 - 00:07:27:03UnknownNow that was one of the best open houses I've ever seen, but I instantly thought to myself, like, what should if this they're sticking out, they're doing something different on just an open house. And the reality is just the type of stuff you need to do in a market like this. People will remember how you do it, not what you do.00:07:27:03 - 00:07:44:19UnknownAnd everyone in their mother has a real estate license that does not give you the legal right or any right to go out and make $1,000,000 gives you a legal right to technically sell a house and collect money for it. So without further ado, we're going to go ahead and introduce our guest, C.J. C.J, why don't you say hello to our listeners talking about who the hell you are and what we can talk about that.00:07:45:16 - 00:08:14:20UnknownWell, I'm C.J Streit with On the Move and we're located here in San Antonio, Texas that work with real estate agents nationwide. And we have a company called On the Move where we we've been in business since 1992, advertising a pretty unique marketing tool for various agents. And you guys have a what they do, you guys is like, it took me a second to get my head around it, but they basically wrap a moving truck for real estate agen...

Crisis is Seasonal | Faith Over Fear with Sarah Cruse Jun 17, 2023

Sarah Cruse joins us to talk about how to succeed in this market. It's a hard road to success and there are always more things to learn. ResourceCheck Out Her WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:00:00:03 - 00:00:28:01UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:00:31:05 - 00:00:47:10UnknownWhat's up, ladies and gentlemen, welcome to other episode of the Real Estate Marketing Dude Podcast. Folks, what we're going to get to is a look the title of today's episode. You're like, What the hell is that mean? Crisis is seasonal. And this is I've been talking to people all over the country. I always do. And I asked one of the questions I ask is, how are people doing?00:00:47:10 - 00:01:06:23UnknownHow are people doing? If you click on social media right now, you would think that nothing's wrong because everyone's, oh, just a great old God damn well I don't like saying that word. It's just a damn good time. And you probably are like, you wouldn't think anything's going wrong, but, you know, I think we're all lying to us and people who are who are crushing it right now.00:01:07:00 - 00:01:24:19UnknownGod bless you. Like congratulations. Keep going. But the reality is there's a lot of people who are not. As a matter of fact, 60,000 are real estate agents just left the industry according to some recent stats. I've seen them from multiple places. I'm sure that number is not higher because once renewal comes around, I think that's going to even increase greater.00:01:25:14 - 00:01:46:23UnknownI don't know what show we're on, but probably about six months ago I said multiple shows. I said the amount of agents leaving the industry is going to be greater than the less amount of homes that are being sold within the same marketplace. And if you guys remember that episode, if you didn't go listen to my shit because I know what the fuck I'm talking about and it's happening right now.00:01:46:23 - 00:02:09:15UnknownSo yes, transactions are down. But don't get me wrong, there's still opportunity out there. And what changes is the way you market your business, the way you look at your business, the way you approach your business, because if you keep doing the same thing, you're not adapting the business, you're just the salesperson chasing the check. So we're going give you some fucking real world advice today and if that's you right now, listen, pay attention to this, because this might be the episode you're waiting for.00:02:09:22 - 00:02:30:01UnknownAnd we're going to just talk about business life, how you overcome these peaks and valleys, trials and tribulations within your lifetime. If you also listen to my show, I always talk about my faith in Christ. The reason for that is because that's what got me through all of my seasons. And trust me, I've had quite a roller coaster in my lifetime, so so is our guest.00:02:30:08 - 00:02:42:11UnknownSo what we're going to do today is introduce our guests. You actually, we just got out here. She thought we were going to prepare for the show. I'm like, no, we're going fucking live right now. You're not. We're going to take notes and prepare on how we're going to go out and do this show. I'm like, No, I've never done that in my life.00:02:42:18 - 00:03:02:20UnknownSo what we're going to do is we're going to go live right now and just roll with it. So I've known her for quite a while. I actually should probably since 2015 ish, I'm guessing. Yep. And I remember when I first met her was at a club wealth event, I would believe, and I was speaking and she was an attendee and she came up and grab...

The Art of the Cold Call May 30, 2023

We may all be over cold calling, but we can't pretend it isn't an art form and occasionally a necessary skill. Today we are going over what it takes to close luxury listings with just some good, old fashioned cold calling.ResourceCheck Out His WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcast, folks, we're gonna be chatting about today's luxury listing. That's one of the top questions we see in all the Facebook groups. A lot of the questions we get written in the show, and they're always like, hey, how do I get luxury listings? And usually, my response is, Well, you got to hang out with the people who focus on those homes. Because if you don't, that's how you build a relationship with them. Right? That's actually how Josh Altman got a start. If you ever read his book, Josh Altman used to hang out in the Starbucks. I think I have his book right here in my library somewhere. But he used to hang out in the Starbucks. That's how he got his first listing he heard overheard eavesdropping in the line, some athlete was selling his house, he threw his coffee way, gets behind them and starts a conversation. And that was how he got his first listing. But he put himself in that environment. So what we're going to do today is our guest is going to prove me wrong and every single way, because he's really good at something I'm not. And most Realtors aren't, to be honest with you either. But that's why it's probably working for him and what he's an expert in is actually going about and getting luxury listings. But starting that prospecting journey on the phone. We're talking about possible cold calling, and I don't know yet we're gonna get into an interview him, but this is phone prospecting, and I can't do it. I hate sales. I can't do it. I just can't do it. I can't pick up the phone and call someone and try to sell my shit. I like when they come to me. But I do know phone prospecting works very well and our other company owner advocate, we are creating all of our seller leads through cold calling, and we're cold calling certain aspects. So it does work. Yes, but this dude's gonna give us the magic. So without further ado, let's go ahead and introduce our guest George dilemmas. Did I say that correctly? Yes, you did. Right. Damn, I know that. I was taking notes when you said it a couple of times. That's why. But let's just say hello to your guests. Tell us a little bit about yourself who you are, where you're at. And I got all kinds of questions for you.Absolutely. Again, my name is Georgia lamas. I'm located here in the Panhandle in Florida. You're probably asking what the heck is that? Well, that's in a historic part of this is called 30. A. That's where all our vacationers come down and investors it's also Destin, Florida is in that area. Lifetime, vacationers come down here as well. And yes, big part of my business sold over 100 million. And I'd say 99% of that's come through phone prospecting, whether it's expired listings, just sold pendings. If I see a significant sale, maybe get to know the neighborhood a little bit call in. And basically, I'd love to kind of run through that. See if I can give some good knowledge out to everybody.That's crazy. How long have you been in the business first?I've been in the business I got my license in 2013. Probably didn't start till end of 14 or 15. I think more than 14 I was still full time in another job.And are you from your local geographic area?

Pros and Cons of Working Leads May 20, 2023

Should you be working leads? Is it really worth it in the long run? How can you be maximizing clients in the easiest way possible?Three Things You’ll Learn in This EpisodeWhat you should and shouldn't do in this market.Where the business is.Should you buy leads?ResourceCheck Out Exclusive Agent Referrals Real Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome to another episode, the real estate marketing dude, podcast, folks we are going to be chatting about quite a bit today. And what I wanted to focus on was what you should and shouldn't do in this market. And depending on where you're at, around the country, things aren't what they were 18 months ago. But that doesn't mean business still isn't being had. So we're bringing on a killer here, he's got over 90 agents in his market. And he hasn't really necessarily seen that effect yet. Because he's constantly staying on top of trends. He hasn't stopped bringing in inbound leads, despite market conditions. And as a result of that is that's why this team has really suffered anything on the numbers, right. But lead generation is pretty expensive, you can lose a lot of money in it very quickly. And for somebody that knows all these different platforms and whatnot, one of the questions we're seeing all around the country is like, Hey, what should I invest my money in right now? Because businesses now Should I buy Zillow lead? Should I buy realtor.com? Should I join one of these referral networking companies? What the fuck is it? So that's what we're gonna be chatting about today is what are we going to what do you do? How do you analyze let's do the pros and cons of lead generation within the real estate space as of 2023, coming into summer, so without further ado, let's go ahead and welcome our guest, Jeremy Wilson. Jeremy, what's up, man? Hey, thanks for having me. Mike. I appreciate your appreciate your time and you having me on for sure. Why don't you tell everyone who you are? What do you do? Where are you at? Yeah. Jeremy Wilson, I'm in, in my home bases Charleston, South Carolina. That's where we started a business about 16 years ago. And, you know, with the lead sources, scaling us we were able to move into a few other cities in South Carolina and and Georgia over the last few years and grow our agent count. And it's all based on lead sources, primarily. So we went from about 10 agents three years ago. And now we've got about 90 agents and four cities, just in the last three years. And out of those what kind of how many numbers of homes are we selling monthly right now. We'll do about 1500 transactions this year, in those in those four cities. Last year, we closed about about 375 million about 900 transactions. So you know, if you, if you take the leads, they're just gonna keep sending you.So you got you know, you understand lead generation, at least in real estate, you probably are a numbers analytical like crazy, and he's from Chicago believe that he's from Chicago. That's why you guys notice everyone like from Chicago works hard. And like actually kicks ass.Except sports. But that's a whole nother story.So here's the question that I have. And I'm like, I've always been refer, we talked about before, you got to show I've always been mainly referral, I do create a lot of content. That's been my business model. It's been our business model as a marketing company and whatnot. But I am dabbling a lot in the lead generation space, we've different company called owner advocate, and we have a referral model.

It’s Time to be a Badass May 13, 2023

This market is tough and requires real elbow grease. Time to take charge and be a real badass if you wanna succeed and thrive in this market.Three Things You’ll Learn in This EpisodeWhat you should be looking for in this market.Why you need to be an investigator in real estate.How you can be a badass in this market.ResourceCheck Out Stefani's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome to another episode of the real estate marketing dude, podcast. Oh, my goodness, folks.You saw the title the show, I mean, you just gotta be a badass, you gotta be badass right now, that's the name of the game. Because times like these are times when you have to double down. Business isn't as easy as it was 20 months ago, 24 months ago and 90% of you have never seen a shift in the in your careers yet, because we haven't had one since 2012. And we riding on this market. And there's not a lot of people out there telling you what to do when the shift happens. So that's sort of been the theme of our show the last few months here, actually, last few episodes, what do you do in this market, and we want to try to add as much value as possible. So we get pitched be on the show every day, guys. And I get a lot of cool stories. And the one that we have today is very cool. And I thought it'd be very appropriate to have on the show, especially with market conditions, because I think some of you need a kick in the ass. And I think she's going to be able to do that for you today. So without further ado, I do want to introduce my guest. She's got quite a compelling story. And she's a badass. So properly introduced. Miss Stephanie Boyd. How are you, Stephanie? I'm great. Thanks for having me, Mike. Why don't you tell everybody? Who are you? Where are you from? Andwhat are you known for? Well, let's see. I am from a little town in California called Sacramento, we have a new state capitol.And I am aI like to joke that I'm a teenage grandma. So I started out as a single teenage mom years ago. And I was always kind of a rebel and uh, just kind of did things my own way. So I went ahead and started college at 16 got my first kick ass job as a criminal investigator, just as I was turning 21. And I just walked straight out of my college career into a very heavily male dominated career of law enforcement, criminal investigations, where my job was to go into the ghetto and interview all the murders friends and families, and or whatever other crime my client was charged with. So I was representing the defense. Andpeople would always ask me if I was armed as I went to these interviews, and I definitely never was, I thought about carrying a concealed weapon. But I just really always relied on my wit and charm to get me in the door to make friends with myadversaries, I suppose you could call them.And so that experience really trained me quite well to join the world of real estate when I decided to get my real estate license in 2000. And join my family's real estate company. I'm gonna go out on a limb and guess that Gort door knocking didn't scare you too much. Um, no. While it has, there have been times where it's not my favorite thing to do. But I'm sure everybody goes through that. But as far as being scared to it, or timid or nervous to knock on that door? No, because nothing is worse than,you know, a victim behind the door of some terrible crime that I have to talk to. So if I don't have to deal with that, and I'm just dealing with the homeowner who may or may not want to sell their house or refin...

Back to the Basics May 06, 2023

Business has changed and it's scary. What do you do in a downturn market? You go back to the basics, because there is still a lot of money to be made now.Three Things You’ll Learn in This EpisodeThe basics of marketing in this economy.What you're doing wrong right now.Why this market is so scary, but doesn't have to be.ResourceCheck Out The Locker RoomReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedwhat is up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, folks, we are gonna get back to some basics today.People are wondering what the hell do I do? What should I do in business isn't the same as it was 18 months ago, we don't know what the hell's going on anymore. And people are like, freaking out. Chill, dude, these are the best brand building opportunities to take share and territory than ever. But I understand it's very scary for a lot of people right now. Because reality is most of you have never seen a shift. None of you guys have seen a down market to the tune of about 85% of you. And if you've never seen a down market, you're probably shitting your pants right now and rightfully so. So what we're gonna be chatting about today is what do you do in a down market, this will be my second and a half one, I believe in my career. And we're gonna give you guys some very, very basic advice. But it is basic. And unfortunately, what we're chatting about today is you got to go back to the basics. One of the gurus I followed when I first started my career, I think, as Craig forte, who said, You must be brilliant at the basics. You got to be brilliant at the basics. And I think that's correct, but if not, whoever it is, thanks.I still think about that. And it's absolutely true. The big teams out there right now and there's a lot of you guys are listening to this, you're getting your ass kicked right now that $20,000 of ad spend, you've been spending monthly? Well, the ROI isn't converting the same way it is because when there is a market shift, what you can't control are consumer habits. And that's exactly why today's episode is gonna be going back to the fucking basics. So without further ado, we have Mr. Jake Dixon on the show today, Jake runs the locker room, which is a coaching company, a really kick ass coach, coaching company, very bottom of the line guy and he's dealing with this in all markets across the country, because they have students everywhere. And I think what you're going to get today is a lot of insight on what you should be doing right now. So quit freaking out, grab your pen. Stop running on your treadmill and listen to what Jake says Jake, how you doing, dude? Doing great, Mike. Glad to be here, man. Let's rock and roll. Thanks for coming on the show here. Why don't you tell everyone a little bit about yourself? Jake's a dude.I'd say why don't you Tom, how'd you get your why you guys have so many coaching students? Why should ever listen to you? Well, you guys been doing? Yeah, I'm gonna dudes. Dude. I'm a coach dude with the marketing dude, what a great combo here. So yeah, my quick background is I played college and professional baseball. Hence inspiration for come coming up with the locker room, a lot of symbolism, a lot of sports analogies, some of which I'm sure I'm gonna drop on you and your audience today. But we specialize in working with broker owners team leads, as well as the agents who we feel are underserved I lovingly refer to as the blue ocean, which are any agents launching their careers, their dual career,

The Power of Visual Imagery and What it Says Apr 29, 2023

Today we are talking about the power of visuals. We mean branding, photos, videos, anything you can see. If you don't have a strong visual presence, you don't have a brand.Three Things You’ll Learn in This EpisodeWhy your brand needs a visual.How you can incorporate visuals in your marketing.How PhotoUp can help you create marketing your real estate business.ResourceCheck Out PhotoUpReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast what is going on guys? Today, we're gonna be chatting aboutbranding and the power of visual imagery.I, if you're not creating content, you don't have a damn brand, or you ever build one, right? And we're gonna focus on why that's so important because people don't put enough time and energy into this. And a lot of you guys, the reality is that you're struggling right now. And you're wondering why the book is struggling? Well, it's because you never built a brand to begin with. And when the market shifts like this, it takes a dump on you. But everyone who has built a brand over the last four or five years, yes, business is down a little bit, but they're definitely not struggling. All right. And that's going to be the power. So what I want to do today is just focus on that. How do you build a brand online because everything you do online with imagery, whether it's video, whether it's photos, whether it's your damn logo is marketing, and how that appears to others is important, right? Nobody hires the person that has never seen because they don't remember them. And in real estate over 80% of business is going to come from the people that already know like, and trust you not a bunch of fucking strangers, so pay close attention today. Without further ado, we're gonna introduce our guest today. He's with Photo Op, Mr. Devin Higgins. Devin. What's up, dude? Hey, Mike, thanks for that got everybody psyched and pumped to listen in today. I love it yellow. Oh, that's the attention getter. If I don't do that, you guys will start falling asleep. So while you're sitting there on your damn treadmill right now pay attention.So yeah, tell us just tell us real quick about photo op what you guys do. And I got all the different types of questions for you. Yeah, sure. So photo op, we've been around for the past 10 years, we focus on everything digital real estate marketing. So doing photo editing, video editing, Virtual Staging, single property websites, virtual tours, we even do house portraits for closing gifts for your clients. So anything kind of digital, and then a little bit of personal assets that are too as closing gifts that you need to kind of market your brand, your business, your listing, we can help take care of it for you. Yep, I had. It was probably about eight years ago, I was at Social Media Marketing World here in San Diego still live in Chicago. And I bought a book that weekend. And it was called The Power of visual imagery. And it was right when I started to really exercise maybe like 10 years ago, but when I started to really get into social media, so I really started getting to content creation. And I want to lay out what she wrote in the book that sticks with me still today. And I just want to prove this point why it's so powerful. And people oftentimes, you know, nobody remembers what you actually say. But they remember the impact that whatever you're doing made on them. They don't remember what you say they remember how the crochet is probably made you feel.

No One Gets a Lead on First Touch Apr 22, 2023

If you are expecting one conversation to convert your next client, you might need to think again. Today we are going to talk about what it takes to keep the referrals coming.Three Things You’ll Learn in This EpisodeHow to build relationships with clients.Why you aren't converting leads.How you can bring in more clients.ResourceCheck Out SheridanStReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:Speaker 1 0:00 So how do you track new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas the real estate marketing division, this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedSpeaker 1 0:31 What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, I'm sure we're gonna chat about today's we're gonna get right in down and dirty with lead generation, specifically, digital online, social media, Google Tiktok, Facebook, lead generation, we're gonna go through basically the ins and outs of it, we have a guest today that this is what he does, I'm gonna dissect his funnel live right now with you guys and sort of show you behind the scenes of what really goes on. But here's the overall message I want you to get. I just met him 20 minutes ago, so fucking, I have no idea what he's gonna talk about. But I'm almost positive, we're gonna agree on this. Nobody converts on the first damn touch, you're not going to get her in bed, the first time you see her, you're going to need to build a relationship online build trust build authority, and over time, you might get lucky. So what I'm getting at today is that this is not a one touch thing. And there's a reason why some teams do very, very well at lead generation is because they have everything crinkled on all cylinders. And these one stop shop people, it's very hard to compete against that in the marketplace because you don't have your auto responder set. You don't have retargeting setup, you don't have this video going to this video and email, text message like there's a lot of shit going on. So we're going to break that down and the confusion of it very simplified today. But the reason why this is titled this way is because you don't get married on a first date, and you're not going to convert the first time you touch somebody, it's gonna be a series of multitude. Now if you do congratulations, we all get lucky once in a while. But it's nothing that we hang our head on or count on each and every night. We go out here and I'm saying, All right, so without further ado, we're gonna go out and introduce our guests. This guy's a fucking Colombian. You guys might not know this, but I am a Colombian 50% I always claimed my Mexican side. But I'm actually all Latino, 5050 Colombian and Mexican and actually finally met one of the other one other Colombians that I've met in a long time in the space, especially in the real estate. And so I'm excited to have you here. Without further ado, who's going to introduce our guest, Mr. Cody. Hey, what's up, dude?Speaker 2 2:28 Man, I really excited I love that intro. You know, I we definitely share that same ethos to, to business to lead generation and marketing. And just super excited. Yeah, with you today.Speaker 1 2:39 You know what people used to always tell me, Mike, you're a white Mexican. And now I know why it's because it comes from my Colombian side. And Cody is as white as I am guys. But we're both Latinos. So it's funny thatSpeaker 2 2:49 I see I'm actually not, I gotta set this record straight. I'm actually not Latino at all. I thought you're Colombia. No, I'm from I'm from I'm Canadian. We? I, yeah. I have Italian and I have Italian in me and I have a little bit of English, but I'm not Colombian.

Repositioning Your Skillset for the New Market Apr 08, 2023

It's hard to deny that the market is shifting, maybe even changing. If you are hoping that you can just coast through it, you may need to start thinking about how you can take your existing skillset, and make it work for whatever comes next.Josh Perez is the Principal Broker of Synergy Mortgage Group and is an investor.Three Things You’ll Learn in This EpisodeHow can you change with the market?What might be on the horizon of the market?What's next for the industry.ResourceCheck Out Synergy Mortgage GroupReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Books were you turning on the news, what the hell's going on? What we're gonna be focusing on this week's episode is the next opportunity. If you tuned into our last show, we're talking about switching up which direction the market is headed, and we're chatting about, I believe it's gonna be a seller's, or I'm a real estate agent, I'm concentrating on seller seller seller sellers, because I believe that we're going to start to see some distressed I think that things are going to hit the fan. And I don't know how bad I don't know if I don't think it's gonna be repeated 2008. But I do know that there is going to be something that happens, how bad I don't know, but just you just have to turn on the news and see what the fuck is going on. Because it is insane. And a lot of things don't make sense. So what we're gonna be doing today is I want to bring on a mortgage broker, because I've been in the States, he's in Canada, but whatever happens in the US goes to Canada. So I wanted to bring someone on from an outside perspective, off of what they see in our US market, what they're doing. But he's not just a mortgage broker, he's also an investor, he does a lot of his investing in the state. So he's got a good eye for seeing where opportunity is. And, again, I'm bringing the freakin cowbells adapt, or you are going to get your ass kicked, you have to adapt right now there's no questions about it. Lead Generation marketing, you're gonna have to do two to 3x more than what you did in the past business is not going to be easy, you're gonna have to hustle. Welcome to the real world. 90% of the people in this business lenders and agents included have never seen a distressed market before because we haven't been in one in 10 plus years. No one knows what's gonna happen. That means the vast, vast majority of everyone in this industry has no fucking idea what to do when a shift occurs. That my friends is a big opportunity. All right, so we're gonna bring on introduce our guest, Mr. Josh Perez. He's with Synergy mortgage up in Canada. Josh, how you doing today? Once you go ahead and introduce yourself to the show. Tell everyone Hello, and a little bit about yourself.Hey, Mike, thanks for having me. Super excited to come and chat with you. And yeah, see, you know, the whole lot of crazy things going on in real estate and in the world. It's kind of been a steady theme over the past few years. Yeah. So you know, I'm a mortgage broker, a real estate investor, since 2010, was when I bought my first investment property. I was working in banking at the time. And then, you know, doing investment planning, retirements, mutual funds, as well as credit I just found after I bought my first investment property, I just wanted to soak everything up that had to do with real estate and building wealth through real estate. It's been, you know, it's been one of the most proven paths of building...

What’s the Next Big Thing in Real Estate? Mar 25, 2023

Real Estate is changing. There is no avoiding the upcoming market shifts, but what does that mean for Real Estate? There is always money to be made, you just need to find how to capitalize on it.Three Things You’ll Learn in This EpisodeHow can you change with the market?What might be on the horizon of the market?What's next for the industry.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up, ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Folks, what we're gonna be chatting about today is what is going to happen in this markets. And I've had a lot of interesting conversations in particular, a couple of nights ago, I was at a social, and I was talking to a title rep. And she was spitting out some numbers that were just like, astonishing, to me. And it really put some things into perspective that I knew, but I didn't really think of just yet. Like you guys, I'm also watching the market very closely. And it's such an interesting time, because it's like, you know, you have this thing with inflation, you have all these higher rates, the affordability is a major issue. But then yet, there's still a lack of inventory. And I just find it absolutely astonishing that like, you know, like, what is going on? It's just such a, it's such an odd and different circumstance that we're in here. And then I started, we get into it, we had this really good conversation, we're sitting there talking, and we're like, hey, well, at least then I think she just gave me the stat in the nation. The biggest problem you guys know, this is that people who own properties, I think she said it was like 60 or 70% of people that own a house right now locked into one of these, like super duper low interest rates, like 3%. And the biggest problem right now is going to be well, where are you going to go even if you want to sell your house, chances are whatever you replace your house with is going to end up costing you more in probably getting less for it. And that's just the reality. So we're like stuck, like in people are looking for inventory. But a big issue I believe here is how are we going to get inventory when we can't find replacement inventory for the people that need to open up the inventory. So what are we going to concentrate on in this market, and I'm seeing this last week's episode, if you guys listened to that we had Tommy on, he's a real estate investor, and he has the same issue. And he's like, Dude, I don't have any inventory. But then we're looking at this all time affordability issue and like higher interest rates, but yet the market is still there, you have banks collapsing, but yet people are still buying is just such an astonishing time. And what I'm gonna focus on this podcast today is what I'm gonna make a prediction, I'm gonna focus, I'm going to tell you guys where if I'm you, I would be concentrating my business on and I'm doing it with you. So I'm not just telling you what to do, I'm actually in the process of doing the same thing. Because the reality is, is that if this is the case, where are we going to put the focus in our business? Where should we put our marketing efforts where should put our lead efforts, and all of the above Now, for those of you listen to the show a lot, you know that I'm a huge component about staying in front your database, creating content for them and staying in front of them, right, we have a whole software called referral suite dedicated just to doing that, which you can check out at referral suite.com. But what it is,

Is it Time to Become an Investor Friendly Agent? Mar 18, 2023

It's a crazy time to be in business, banks are collapsing, interest rates are still increasing and inflation is still on the rise. Maybe its time to diversify your career. Investors are ramping up to take advantage of this economic climate because this is where the money is made.Three Things You’ll Learn in This EpisodeHow can your site convert clients?How to generate more referrals.What being authentic looks like in the marketing world.ResourceCheck Out Tom's GroupReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up, ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. Oh, holy crap, is there some news out in the world today, bank failures SVB, the markets shifting high interest rates, what's going on? Welcome to the show, folks, if you have not been in one of these before, the reality is these are the opportunities that people in the real estate business in the industry wait for, because there's a tremendous amount of opportunity anytime there's a paradigm shift within the marketplace. And if you're a real estate agent, if you're a lender, what we're going to be chatting about today is why and how you should be putting on your damn investor hat on because the best deals in the real estate market are not had when everyone else is buying a bunch of houses, and they're paying peak values, the best deals are had when no one's buying, because that's when you buy at bottom. And we've seen this happen before about 10 years ago, give or take a little bit longer than that. And I'm not saying it's gonna be that big and bad. But I am saying that if you're an agent, you need to diversify. I see people going to sell solar right now I see people going to do so many different things. And one of the things that should always be something an agent, and most people in this business graduate towards is becoming an investor themselves. I mean, you come across these opportunities on a daily basis, why the hell are you passing those opportunities to other people versus just taking them on yourself and building wealth for your family. And be honest, you didn't get into this business to sell houses your entire lifetime you got in this business to build wealth, and be in the know, and leverage your knowledge to create whatever wealth it is you want. So what we have today is that so we're gonna be chatting about how do you become an agent investor? How do you become an How do you go from agent to investor? And how do you become an investor friendly, you want to be investor friendly, because who's gonna be buying in this next coming market, I'm gonna be primarily a lot of investors. That's why you wanna become investor friendly. And whether you're working with them, or you're taking them down yourself. It's a, there's a shortage of the amount of agents that really are investor friendly, and therefore there's a high demand for him. So we bring on a return guest. Coming back onto the show. And this is his niche. He's an investor. He's an agent, and I want to see exactly what he's doing and how he's doing it. So without further ado, let's go ahead and welcome Tom to the show. Tom. What's up, dude?Not too much. Thanks for having me on. Definitely interesting times right now for sure.Why don't you tell everyone who you are, where you're at what you're doing. And then I got all kinds of questions for you.Yeah. So again, my name is Tom caffarel. I got started, like a lot of people as a real estate agent. And it really wasn't until I started investing in real estate that I got traction when I was an agent, like a lot of agents, I was on what they call the real estate rollercoaster, which is like, I'd have a really, really good month, make 10 or 15, or $20,000, think I'm going to make a million bucks that year, then not sell a house for two or three years. And I went through that for a while where it was just like,

Making Your Brand Pop in Slower Times with Jason Frazier Mar 04, 2023

It's hard to deny that we are in a recession, but how can you put your brand and business in a position to still succeed? Can you even succeed in a recession?Three Things You’ll Learn in This EpisodeHow can your site convert clients?How to generate more referrals.What being authentic looks like in the marketing world.ResourceCheck Out LeadpopsReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome to their episode of the real estate marketing, dude, podcast. Books we're chatting about.Today is a very important topic, I get this question quite a lot, but maybe not as much as our guest. And people always asked me like, kind of, what should I do with like, what do I do when I have a site? First they asked me is do I need a site? And I say, yes, absolutely. If you want to have any type of an online presence, you need something, because people will go visit your site before they ever call you because they want to see what you're all about. They want to see if they can relate to you and they're whatnot. But beyond just having a glorified online business card, which a lot of people do in this market, how do you actually have a site that converts? What do you do with it? How do you massage it? How do you work it out, like, if I want a six pack, I'm gonna do less situps. And I'm going to eat healthier, probably stop drinking beer and doing all the above? Well, if you want your site to, you know, start spitting you out business, you need to add to it as well, no differently. Like I have this podcast, you're listening to this podcast right now, because we're getting about 40 to 45,000 listens a month. Thank you to you guys. And a result of this content that goes on my website drives people back to our website. And some of you might schedule a demo with a marketing dude this week, because of this podcast. That's what content creation is. But I create content to consistently add value to our audience. And to keep people coming in this is marketing the same way that we teach you how to market your business on the show, and as a client and whatnot. So what we're gonna chat about today is that subject, what can you do? What can you do? What can you push? What what do you do with a website? Let's just sit there. You just look at it. Do you talk to it? How do you massage your website? Make it work for you? Right? So I couldn't think of a better guest. I want to introduce our guests today. My friend Mr. Jason Fraser with lead pops, Jason wants to say hello to everybody. Hey, what's up, everyone, I'm excited to be here. Thank you. Thank you, my friend for having me on. I appreciate it. watched everyone a little bit. We are your frickin marketing whiz. He's like the mark. He's like a genius at a lot of his marketing ways. And he might be too modest to tell you that. But once you tell him a little bit about your background, cuz you do a lot in the mortgage space and whatnot. But tell us a little quick. And then we'll get into thisshow. And I want to ask you a bunch of questions on how you're making websites work for people that create clients. Yep, absolutely. Yeah. So my name is Jason Fraser. I go but just by Fraser and I've been in the industry since oh nine. I was born into the housing industry. My family owned a mortgage company and also had a family members who were real estate agents as well. So the housing industry is in my blood, but I didn't get into it till oh nine. Prior to that I worked for Peter Thiel, who some of you may know as the founder of PayPal.

How to Overcome the Fear of What Others Think Feb 25, 2023

Being yourself can be difficult, especially when you are worried what other people think of you, but it's important to be authentic, even when you can't help but wonder how you are perceived.Three Things You’ll Learn in This EpisodeWhy are we so afraid to put ourselves out there?How to overcome the fear of rejection.What being authentic looks like in the marketing world.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up, ladies and gentlemen, welcome to their episode of the real estate marketing dude, podcast, folks, what we're going to be chatting about today is not bringing on a guest, we're gonna be doing a little bit of training and coaching during this podcast. So if you are sitting down, I'm gonna have a little bit of exercises for you today. But what we're focusing on is, does what people think about you really matter? And this is something that, you know, I see quite a bit like, in for me, too, you know, if you guys listen this podcast for a while, you might not think I'm a very shy, or I really care what anyone else's opinions are of Me. But the reality is they do. And, you know, sometimes when you get out there, and you put yourself out there, you might get some hateful stuff in return, you might have some people talk crap about you, or some people say some things that are going to hurt your feelings. So how do you react to that? Because what we're chatting about today, how do you address all of the haters? If you are getting some? And how do you overcome that whole thing about? Hey, what should I, you know, I should I really put this out there, like, When are people gonna think about me? Oh, my God. So if you have any of those reservations, this is the show for you today. And what I wanted to do was just sort of focus on, you know, why it's important to create the content out there. And what I see is the number one reason why I believe that people don't put themselves out there is because it's not that there's so much they know what they want to say, but they just don't know how to say it for themselves, if that makes sense. And it's sort of like, okay, yes, I know, I want to market my business. I know, I want to tell people, I'm in real estate. But how do I do that without being a total douchebag? How do I do that without like, feeling like I'm begging for business or, or selling my services, or annoying people, because that's what I don't want to do at all. And that's normal to think that way. Guys, we're human. I mean, that's how human beings think it's a natural reaction. But what, when you really grasp what it is you stand for, and you really identify your brand. You don't think twice about posting that content, right. And this is the importance of really dialing in your brand, your brand strategy and creating content, because it is very hard. If you don't have a strategy in place with why you're creating content in the first place. Well, it's very hard to get yourself out there to begin with, and then to do it consistently, because over time, it'll eventually die. And if you are planning to build a brand, you have to create content, you have to create content in today's age, to build a brand. I mean, it's the only thing that keeps yourself out there. See, marketing isn't advertising, like when I'm doing this podcast right now, I'm not trying to. I'm trying to add value to other people's lives, like I'm trying to give you tips. And the reason why I've been doing this since the last seven, eight years is because, one, I have fun doing it, too.

Being Fearlessly Authentic with Holly Carroll Feb 18, 2023

Today we are talking to Holly Carroll about how being authentic is a crucial element to your brand. We've said it before and we will say it again. No one will trust you if they can tell it's not the real you. Holly Carroll is the Muskoka Luxury Realtor and author of“Selling Secrets You Can’t Afford To Miss." She is also the former Miss Canada.Three Things You’ll Learn in This EpisodeLearn how handwritten notes reach your audience.How do you get people's attention?Authenticity always works best.ResourceCheck Out Holly's InstagramReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing Jew podcast, folks we're chatting about today, we have a social media star, like you got some star power. And I was just sort of scrolling through Instagram. And she messages me and I'm like, Hey, how are you doing Nice to meet you.And it was like, I guess really authentic. And then I started checking you out on social and like, Damn, she's got 90,000 followers or content gets a shitload of engagement. And it looks like she's doing everything right. And I'm looking at your I'm on your Instagram page right now. And dude, perfect. Looks great.And you're a luxury agent out of Canada. So I was like, Dude, why don't we do a show? Let's get on here. Tell us what's, how did you get here? What are you doing? And how are you all over the place? Because you're definitely not shy. And I think one of the problems that people have on social media is like, Oh my God, if I post something, someone's gonna think this of me or someone's gonna think that of me. And at the end of the day, who gives a shit. Nobody hires anyone they don't relate with. And oftentimes in sales and business and whatever the hell we're doing. We often overthink it, I think, and we try to be someone we're not. But my goal today's show, and I have a feeling she's going to do a good job at it is talking about why you should be fearlessly authentic, quote unquote, your own words. So without further ado, let's go ahead and introduce our guests. Miss Holly, Carol. Holly, how are you?I'm wonderful. And thank you so much for having me on. I did find you. Oh, where? Yeah, how did it work? It was actually through this course that I took. And they had your contact. Oh, okay. I'm gonna message this guy. And then boom, here I am on the show. Very grateful to be on this show. If you don't ask you don't get you know what I mean? Like, same thing for all the agents out there. If you don't ask for referrals, you're not gonna get referrals. If you don't tell people you're in real estate, they're gonna keep forgetting and you're gonna be a closet agent. If you don't put yourself out there. It doesn't work because you're the brand now your broker Holly wants you to tell him where you're nothing you said that. I love that you said that because literally like 90% of the time it's just showing up and being out there. Yep, conversations you'd like to face is the brand that's why social media if you're not if you're in real estate, you're not on social like you're only losing an opportunity. I sale time is no longer optional. It's a necessity unless you don't care when other people start cheating on you with agents like Holly you know they're gonna go hire somebody else that's going to be a lot more present than somebody that they forgot about.All right, Holly, so tell us you're in your you do luxury in Holland. I can't say this Canadian name all the Canadian Muskoka Muskoka. Okay. So Muskoka,

Build an Audience with Personalization Feb 11, 2023

Today we are looking at how to stand out. There's a lot of ways but none of them work unless you have authenticity. How can you communicate with personalization and authenticity? Let's find out.Jesse Stein is a experienced tech entrepreneur, having founded Audience.co, SportsMemorabilia.com, Triton Academy, DietSpotlight.com and more.Three Things You’ll Learn in This EpisodeLearn how handwritten notes reach your audience.How do you get people's attention?Authenticity always works best.ResourceCheck Out AudienceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up, ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. That's what we're gonna be talking about today is standing out and being a little bit different. And our guest today, actually, I can pitch to be on the show all the time, like people are always gonna be on the show. Most people want to sell their shit. But this dude actually sent me an video specifically to me via email, which got my attention, which then we're talking now and we're on the show, because otherwise I wouldn't have looked at it. And it was how he was communicating with me that really got my attention. And I'm like, Oh, shit, this is great. But guess what, he did it on a video. A lot of people send pitches here all the time. And okay, we'll do it through text based email. And then it's the same thing. It's almost like you feel it. It's a regurgitated copy and paste email from some kind of podcast booking agency that always reaches out to me and says, Oh, I have a new guest for you, blah, blah, blah, I'm like, your This isn't authentic. It's Bs, and most of them I delete. But this dude gets a does a video, even trust me by first name, because Hey, Mike, I know, I really want to get on your podcast I've shown us he walked me through his product and all the stuff that he has in his place. And it was engaging. And because he did that, I was like, dude, let's do that show. Otherwise, we might not have done the show. So what we're gonna be chatting about today, is that how do you get people's attention that are trying to stick out? And how do you do that in marketing? How do you do that in real estate? Through digital through direct mail, personalized direct mail, but at the end of the day, here's what works guys. I don't care what the hell you're doing authenticity, authenticity, people feeling like you're one on one communication, people feeling like you're just the only one they're gonna get attention to. So that's exactly we're gonna chat about. So without further ado, I want to introduce the CEO of audience.co. Mr. Jesse Stein. How're you doing, buddy? Great. Thanks for having me. Mike. You want to tell everyone a little quick intro? Who are you? What do you do? What is audience and I got all kinds of questions for you. Yeah, so I started audience bout four years ago, we've been selling in earnest for two years we've got now 1000s of real estate agents on the platform. I started a company called sports memorabilia.com. I bought that as a raw domain in 2005. And with a team of people eminently smarter and more talented than me, which is a common theme in my career. We built it into the biggest autograph store on the internet, a top 500 internet retailer ended up selling it to fanatics. But one of the ways we grew it was through handwritten notes. And we sent handwritten notes to customers. And we realized that the clients that received notes, spent more money with us left better reviews, referred more business,

How to Buy and Sell Real Estate, Tax Free Jan 28, 2023

In today's market, we should all seek to be investor friendly, especially as agents. We are looking at how investing is a great way to accumulate tax free real estate.Mat has been at the forefront of the Self-Directed IRA industry since 2006. He’s CEO of Directed IRA, a partner at KKOS Lawyers, a national speaker, a top-ranked podcast host, a best-selling author, and a self-directed retirement investor. Mat is a VIP Contributor at Entrepreneur and is an expert author at Cryptopedia.Three Things You’ll Learn in This EpisodeThe benefits of real estate investing.What is the best way to make your money earn money?How to avoid taxes on real estate investing.ResourceCheck Out Mat's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, market shifted, folks, we're gonna talk about something not so much on marketing today. I mean, I guess it can be, but more so on skill sets, something very important, I believe is gonna be coming up into the market. And although interest rates went down to 5%, I still don't think we're at the end of this thing. Yeah, do you guys, I'm almost positive, I could tell you that, but I can't predict the future. I've seen a couple shifts in my age. But what one of the skills I'm getting out is, whatever you're gonna decide to do, you need to become investor friendly. If the only types of transactions you guys are creating are just residential buy, sell and moves, you're gonna be missing a major opportunity in the upcoming market. Because the reality is, is that the real estate industry has a large shortage of investor friendly agents. Most agents aren't even know what the fuck we're talking about right here when we start talking about this. And if I didn't personally know someone who taught me all this stuff, like five or six years ago, I would be completely lost. But how cool would it be? If you were able to teach your clients, all people, anyone you knew how to buy tax free real estate, and not pay any taxes on it at all? Because that's basically what self directed IRA investing is. I'm gonna tee up and I don't know what Matt here is gonna talk about. We just met like, what how long goes like two minutes ago? Yeah, I'm great, though. I'm gonna dumb this down for everybody. Okay, and just break this down in human language. So I know Matt's an attorney and get into these big terms and stuff. So I'm gonna put them in real estate terms. We call them layman's. Alright, so all this says you can build you can install certain amount of money into a Roth. And after that Roth is season season, he'll define what season means you can literally treat it like a bank account that doesn't get taxed. Is that a fair statement? Yeah, the number one way to make money in the US tax free and not go to prison. The number one thing people are gonna be looking for is an agent that understands this type of skill set one of them all the investors skill sets. And even the rookie investors, this is how you pull them in once you know more than what they do. Great. That's the whole point of having a fucking license to begin with, and having a job you guys. So without further ado, we're gonna go ahead and introduce our guests as an expert here at the top book on self directed investing and IRAs. And you want to take notes on this episode, because you don't get hired for what the hell you do you get hired for how you do it. Matt, why don't you go ahead and introduce yourself to the listeners here who may not know yo...

Long Form vs Short Form Jan 21, 2023

Three Things You’ll Learn in This EpisodeWhat is the biggest difference between long form and short form content?What are the advantages and disadvantages of each?Which one is best for you?ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome to their episode of the real estate marketing dude, podcast. What we're gonna be chatting about today, folks, is something going on in the marketing industry. And one of the most common questions that we're getting right now is, Hey, what is the difference between Long and short form content? What is right for me should I do short form should do long form, which one gets the better results, and all of the buzz and all the above, and I'm going to share with you everything that we see between the both. We do a lot of these videos each month, and not just for me, for clients throughout the country. So we get a lot of really good insight, a lot of data. And I want to share with you on that, especially if you're thinking about implementing video this year. So first, if you're thinking about implementing video this year, don't do it alone, do it with the real estate marketing dude, because not only will we train you how to get going with script and distribute your content each month. But secondly, I don't have a second lien. So let's keep going. Alright, so what I'm going to do is I want to start off with this. There's a major difference between short and long form content. And the reality is, is the right strategy for you is going to be based upon what are you doing video for? Now, I'm going to walk through the difference because you shouldn't you always reverse engineer your strategy. The most important thing about getting on video is which is right for your personality, which is right for your brand. Can you speak for five minutes on camera, if not, you almost always know your short form scripter. However, if you're more of a storyteller, and long winded and you might want to go too long form, ultimately, distribution and results is the difference between two. So when we create long form videos, we create and we multipurpose we create and we multipurpose. We regardless of the type of video we're doing, we fully distributed them the same way each and every time. So for example, let's just say I'm doing a six minute video on living in San Diego, I'm still going to take that video and send it to my database via video email, I'm going to put that video on YouTube, I'm going to create a blog post on that video, then I'm going to put that video up on my site, I'm going to video email that video to my entire database. And there's just more distribution tactics. However, when I'm doing short form video, I'm not video emailing a short form video to my database. I'm not putting that on my YouTube channel with the exception of shorts. I'm not writing a blog post on it. And there's less ways to multipurpose short form content. So in other words, when I'm posting on short form only or the goal is just short form, chances are it's going to be more appropriate for social media only when you're creating shorts on social. It's a one and done strategy, right? You create content, and then you publish it and then you're pretty much never going to read use that content again. So it's something you definitely want to consider. When I'm doing long form content. I'm always repurposing that down the road, I put it into my auto responder, I video email is part of my drip to clients. And I make sure I use that content in the future short form,

Stop Letting People Forget You Exist Jan 14, 2023

Three Things You’ll Learn in This EpisodeHow to stay in front of your database.Why you aren't getting referrals.What are some tools you can use to keep in touch with your audience.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What is up ladies and gentlemen, welcome to the webinar. And let me tell you, there's nothing worse in the real estate business than when someone forgets what it is you do for a living or better yet didn't even know. So whether you're a lender, real estate agent investor, basically anyone in a referral based business, these principles are going to apply. But this is going to be the case for why we create content consistently that builds our brand. And we keep our content in front of people that are responsible for sending us new business, repeat business and referrals. The more content we create, the easier it is, and the more marketable to attract business. And the more marketable, you become as a real estate agent. If you guys have not met me before, my name is Mike way, boss, I've been licensed since 2002. I'm one of those dinosaurs in the real estate industry. So I'm recovering realtor and broker owner. And over the last five years, we've been helping real estate agents create a whole lot of content, mainly in the form of video, we script we added, we distribute video, and we've done over 2000, maybe even 2500 different videos for people spread out around the country, when it comes to content creation. I'm the founder of referral suite, which is a software platform that allows it makes content creation easier. I will show you guys what that is at the end of this training. And for those of you that want to pursue or look at that more advanced if you're having trouble creating content, I would love you to join our community. But I've been in this business for a long time guys. I've had brokerages teams, and I know what works and what doesn't. And what I'm going to share with you today is what I've learned over the last 20 plus years of in this business and how I've applied creating content, literally every single real estate agent I've ever worked with in my brokerages on my teams, the ones I'm working with now across the country, and everyone has the same results because I believe that real estate is nothing more than a giant popularity contest. And in a business where 87% of agents fail.I believe that's very simple. I think they're chasing the wrong people from the get go. So what we're gonna start about is, how do you avoid the peaks and valleys especially as we approach a recession within the real estate business, because when you have a large personal brand, it is recession proof despite what the market does, you will always have clients. And this is the reason why you want to focus your time on where the highest return on investment is going to be. It's not going to be through cold calling, it's not through door knocking. And it's not through implementing the latest, greatest technology AI or superduper website or the best auto responder with text messaging automation. All of that stuff you guys, when it comes to business, in my opinion, is just noise. I love that stuff. But I'm talking about building the base of your real estate business. And the reality is the vast majority of business is right in front of you. These charts are from a NAR National Association of Realtors, and this was talking about where sellers found their real estate agent 39% were referred from a friend 24% They used in the past that right there is 63% without going through the rest of sources of business right here. And it's no different for buyers. Buyers, you see over 53% are referred or they used in the past. But there's still a lot more attraction based items right here. And I'm gonna summarize those off for you. And here's what these charts said 51% of business on average comes from the former referrals 12% from repeat business 3% of transaction...

VIP Branding for 500+ Deals a YEAR Dec 31, 2022

Sometimes you need to be more than a realtor, you need to be a local celebrity brand. This means staying on the forefront of your database in more than one way. Don't just talk to your clients, love on them.Amy Stockberger, founder of Amy Stockberger Real Estate, is the Broker/Owner of one of the top 50 highest producing teams in the nation. Amy and her team have helped thousands of people find their dream home.Three Things You’ll Learn in This EpisodeHow to diversify your offering.The difference between marketing and advertising.How you can stay top of mind with your database.ResourceCheck Out Amy's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, what we're doing here today focuses, we're going to talk about how you run a local celebrity brand. Start loving on your clients, not just loving on your clients, but obsessively loving on your clients, and how and why that turns into business. Before we introduce our guests, I'm gonna paint the picture very, very clearly for you guys. Andthe client experience matters period. All right, people don't remember what you did from remember how you made them feel. And the highest likelihood of generating more business in a real estate transaction is during the transaction with a client. The number one goal of each transaction that you're doing when you're working with a client is not to sell the house. That's the number three goals. The number one goal is to first impress the client so you can lock them in for a long time and repeat business. Number two goal is to create spin off business from that transaction so you can make more money. And then the number three goals actually sell the house and close the deal in that order. Now, what I want you to challenge you guys with today is what did you do during the course of the transaction that people actually remembered? Because that's what we're gonna be talking about today. The reality is that 80% of buyers forget their agents name within six months of closing the transaction. And in a business that's dominated by 80 plus percent, being referral. Using the past or people you personally met, it is impossible to run a long term real estate business without running a business and building a brand and creating an experience that people come back to. Can you imaginegoingto like a Michelin restaurantand having a shitty experience?No, that's why you're paying $800 A plate. And people will gladly pay for things and will gladly refer things that they enjoy that other people will enjoy too. So what I want to dial in today, so much is about the customer experience and how you're conducting yourself throughout the course of the transaction. And that's what our guest today is going to chat about. So without further ado, we're gonna introduce our guests coming straight out of Sioux Falls. I think it's South Dakota, South Dakota. Amy stock burger. Hi, Amy. How are you? I'm great. Thanks for having me. Mike. Why don't you tell our listeners a little bit who you are, who the hell you are, what you do and where you're at. And we're gonna get into this questions about what you're doing with your VIP program that had you guys close it what 159 closings last year? So like, we did 559 559 Whoa, 400 Okay, yeah. Go out again. Introduce yourself a little bit. Yeah, I mean, me stockbroker, ami stockbroker real estate. So I'm a broker owner of a team ridge. So we still run as a team. I've been doing this for 22 years,

Get Out of Your Comfort Zone & Market Dec 17, 2022

Today we are looking at another way to combat this recession; expanding beyond your current market and your comfort zone. Whether that's expanding to neighborhood, city or state, get out of your comfort zone. It might be scary, but this is the perfect opportunity for you to expand your brand and your business. Scott is the broker and owner of Finish Line Realty, an independent brokerage that serves the Greater Louisville area as well as Nolin Lake in Central Kentucky. He also produces Real Estate Distilled, host some of the biggest names in real estate. Three Things You’ll Learn in This EpisodeWhy you should go to events and conferences.How can you sharpen your skill set?Why you need to be investing in yourself.ResourceCheck Out Real Estate DistilledReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcast, it is the end of the year, folks. We are long depending when you listen to this recording, you're at the very beginning of next year or the very end of 2022. And one of the things we always do around this time of year is figure out well, what are we going to do next year, this is a time where people get resolutions time where people make commitments, set goals, start planning, but actually, in actuality, very rarely does that actual initial goal get followed up on there's a lot of change in the real estate industry right now. So you know, I'm dedicating the next quarter did literally talking about what the hell you should be doing are we can you be doing because we've been spoiled the last five, the world's be honest, 10 years, we've had the longest running market ever, of just nothing but list sell lists out, it's been pretty damn easy, guys. Well, things are about to get rough if they haven't been rough already. And one of the things you're gonna need do is sharpen your skill sets. So one of the things we want to focus on today is why you should go and attend. Get out of your comfort zone, get out of your city, get out of your state, get out of people you see every day, because realistically, you need to surround yourself around people that know how to navigate this market. And I highly doubt it's someone even within your own office, you need to get outside of your office and start thinking outside the box. So who we have here today is he's all over social media. His name's Mr. Scott hack. He's the Creator. And he was the guy who built the real estate distilled Conference, which is really cool conference. In the Midwest, that happens each and every year. I spoke at it a few years ago, I think right prior to COVID. But we're going to talk about events and why you need to go to them and why you should. I'm a big fan of this. So without further ado, let's go ahead and introduce our guest, Mr. Scott hack. Scott, how are you today?Very good, man. Thanks for having me on, I really appreciate the opportunity to share with your audience and talk about one of my passions and events and how you can make it a part of your business and actually, you know, implement things and make them beneficial to you. So I really appreciate the opportunity.You have you started doing this event, because you were just like an event junkie, right?I mean, part of it, there wasn't a conference that I really felt like that was a fit for, for me as an independent broker in the areas that I wanted to be in. And, you know, it's events are either put together by a coaching company, or a software company is already you know,

Adapting to Shift With Investors Dec 10, 2022

Today we are talking about how investors are handling this recession. Like agents, they have to adapt to survive this market, and with the right strategy, thrive.Martin is the founder and host of the Stroudsburg Real Estate Investors club. With his leadership the group has gone from zero to over three hundred members in less than two years. He currently manages and operates a Real Estate Investing firm operating over five million dollars in assets and he helps investors get above average returns by investing passively in multifamily Real Estate with him and his team.Three Things You’ll Learn in This EpisodeHow do you make sure everyone knows your name?How are top agents thriving during a recession?Why you need to be making content and developing a brand.ResourceCheck Out Martin's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscripts:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, folks, where we chat about today is how you diversify. When the market stops transacting by 33%. What are you gonna do during this recession, this is gonna be the best opportunity that most of us will see to actually start building wealth and you don't make a lot of money when everyone else is buying houses, you make a lot of money when no one else is, because that's where the opportunity is. And if you're not adopting the mindset of becoming a real estate problem solver, right now, people are going to be eating your lunch. So what I wanted to do today was bring on a investor, not any investor, Latino investor. That's why we got on the show here, because we support our Latinos on this show. But what we're going to talk about guys is sort of how to start thinking outside the box, here's the reality, right? You're gonna, there's gonna be a lot of opportunities. And when the market shifts like there's, there's gonna be recession, people are going to be losing their houses, their jobs, and other things. And they're going to need help. And this is why every real estate investor in the country is self attaining on the sidelines right now. They're not getting in yet, but they're just sitting there. They're putting on their helmet. They're strapping on their chin strap, and they're putting in their mouthpiece, because they're about to go to freakin feast. And that's why these markets are so exciting. And real estate agents, lenders, you guys are in the best position to take advantage of this different stuff. So we're gonna get into that a little bit further right now. But without further ado, let's go ahead and introduce our guest, Mr. Martin. Perdomo. A Superdome. All right. That's correct. Port demo. All right, Martin, why don't you go ahead and tell everyone Hello, and tell him a little bit about yourself. Hey, everyone. Thanks. Thanks for having me, Mike.Really appreciate it's an honor to be here on your show and talking to your audience. I've been investing in real estate since 2007. Man I first fell in love with real estate. When I was 1616. I grew up in New York City, born and raised in Washington Heights, and those of you that are familiar with New York, that's the hood man, it's rough in the 80s and 90s. And at 16th on my 16th on my 16th birthday. My mom kicked me out for the ninth time she said it says she got home she kicked me out. And I quickly realized my sleeping in trained and and rooftops and and parks in New York City. And then the beaches in Far Rockaway Beach, that human beings needed something really important that shelter and food, right.

How to Position Yourself to Win in a Down Market Dec 03, 2022

Today we have a returning guest, all the way back from our first ever episode! We are bringing the in the big guns to help you survive this recession. Most agents have never seen this type of market but some of us have not only made it through, but leveraged it to put us ahead. Find out how.Michael Hellickson sold real estate for over 20 years, listing and selling over 100 homes/month, and carrying over 750 active and pending listings at one point. He began his real estate career in 1991 and has been among the top 1% of all agents nationally, before he even graduated high school! At the pinnacle of his sales career, Michael and his team were literally #1 Nationwide, out of over 1,000,000 real estate agents/teams!Three Things You’ll Learn in This EpisodeHow do you make sure everyone knows your name?How are top agents thriving during a recession?Why you need to be making content and developing a brand.ResourceCheck out Michael's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcasts, we're going to do a little bit of a throwback. Today, this show was started in 2014. And I had no idea what I was doing. I used to pay someone $750 a month just to publish for podcasts for me, which is insane today. And all they would, they would just publish it. But you know, I didn't know what I was doing. And honestly, with content creation, you just sort of figure it out, you get better as you go today. I could have I could talk here for 60 minutes. And I don't even know what I'm talking about with my guests yet. I have an idea. But that's how skilled I've gotten in podcasting. And they're, and they're one out over time and so differently with video, guys, when you want to build your own brand with video, you have to do it consistently. And you'll get better as you go just like anything else. So the reason why I'm bringing that story up, though, is because the very first episode we ever did was with our guest today, and this was in 2014. And it was probably a terrible, terrible, terrible episode. But we did it right. And this is even before he started his big thing, he was just starting this at that time. So it's gonna be good show we're gonna catch back up and most importantly, today's what I want to focus on. And I know that a lot of you guys are scared, it's the fourth quarter. And regardless of what the market is doing, the fourth quarter is always a time when you work on your business and get ready for next year. Right while the market Christmas Thanksgiving, things typically slow down a little bit during this time of year, it's okay. But you don't slow down to you start working on your business. And that's what we're gonna focus on on this week's episode. So without further ado, we're gonna go ahead and introduce our guests, Mr. Michael hellicksen. From club wealth. What's up, dude?What's up, brother? It's good to see you. I've heard them a little hurt when he said, you know that first episode probably suck. I'm like, wait,I was talking about my performance, not yours.But that was a long time. And you said that was 2014? Is that right? Yeah.2014 was the very first podcast episode, which brings it to about eight years of doing this almost every single Saturday publishing the show, books. That's what content creation does. There's a reason why we got at 1.4. Now, maybe 1.5 million downloads is because we're consistent with content. But that's another show. And if you need help with that,

Building a Taco Brand that Stands Out Nov 26, 2022

Today we are talking to someone who knows exactly what their brand is and has capitalized on it with precision. Everyone loves tacos and Alex has discovered a way to merge that with his business helping people find places to live in Austin. Alex helps people find places to live in the Austin area and he has pretty great taco recommendations too. Three Things You’ll Learn in This EpisodeHow do you make sure everyone knows your name?How are top agents thriving during a recession?Why you need to be making content and developing a brand.ResourceVisit Alex's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome. Another episode of the real estate marketing podcast folks we're chatting about today is we're gonna go into branding. I want to talk about the importance of branding. I'm gonna tell you guys a true story. The guests that we have on today, I've never met him before I met him, what, five minutes ago. And we get pitched all the time to get on the show, I probably get four or five, six different inquiries. Hey, can we get on a real estate marketing podcast? And there's a lot of these podcasting companies that just book other people. And I always look at I do always usually do a quick glance, like, I'll look at an email. And I'll do the quick summary on the individual, whether it's a business and I'll be like, are they trying to sell their shit were they trying to do here were they really want to get on the podcast for and they only look for people that offer something that they could teach your audience. And I knew instantly when we got this guest on. I loved his branding. It resonated with me, it spoke to me, I didn't have to look anything. I just looked at the branding and the name of his company. And I'm like, book them, because I understood that he knew what attention meant. I understood I could tell that he knew marketing very well. And he had me at Taco. So you know, what we're going to chat about today is branding. And our guest today runs in apartment locating service. If you've been following the show the last couple of weeks. I'm telling everyone the riches are in the niches in a recession. If you don't think a recession is coming in is coming. We're about to get our asses handed to us. And the people that are going to be ready to adapt to that market will have the best time ever, but those that are not working on their systems, their business, what they're going to do in 2023 right now you're gonna get your ass kicked. I'm warning you right now I've been in this market before. I'm trying to sound the alarm because there's two areas I want you guys to concentrate in. I keep saying this every week one is going to be on your database on your database that'll get you through the recession. Number two is pick a niche. The riches are in the niches especially in a recession. And one of my top agents I'll tell story for introduce our guest, one of my top agents back in the day. Remember, this was like 2008 2009 Her name was Lauren Chu. She's in Chicago. Lauren, if you're listening, shout out to you. When 2010 11 Exodus 2008 2009 I was looking for more agents were crushing short sales, we took on a niche. And we started adapting to what the market was given us. And we went to where the transactions were occurring, which was the distressed market. Lauren at that time, I went out and recruited her cuz I knew she was a good agent. But her business was struggling. She went into the apartment niche, and she started renting apartments and she was making 20 grand a...

Attracting Clients & Agents Creating Content Nov 19, 2022

Today we are talking to Suneet Agarwal, the CEO of the #1 realty team in California. What's his strategy that keeps him at the top and how is he planning on riding this recession?Suneet Agarwal is a real estate coach and CEO of BIG BLOCK REALTY NORTH. He is currently ranked as the #1 agent in Greater Sacramento MLS and is the CEO of Best Sac Homes Group, the #2 mega team in California as ranked by the Wall Street Journal and Real Trends. His 12 years of dedication to his clients and his strong work ethic have made him one of the TOP Realtors in California.Three Things You’ll Learn in This EpisodeHow do you make sure everyone knows your name?How are top agents thriving during a recession?Why you need to be making content and developing a brand.ResourceLearn More About SuneetReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome to this episode of the real estate marketing dude, podcast, folks we're gonna get in today it is fourth quarter.A lot of people are going into hiding right now I'm gonna talk to someone who's not. As the market continues to retract, this guy gets louder and louder and louder. And in all honesty, that's what you need to do in this type of market. Look, I understand 90% of you have never seen a shift before in your industry. In this business. We've been spoiled for the last 12 to 14 years. But although some things may be a little slow right now, it's the stuff that you're going to do today that's going to pay off in the first quarter of next year. Because what's going to happen mark my words folks have been saying for the last four fucking months is that a lot of people are gonna go out of business and the ones who are still standing, they're going to wreak it all. And one of the ways that you're going to do that is by out branding everybody. And I saw a stat this morning this afternoon actually watch what a Jeff Pitzer his videos and his numbers are right on he goes, he goes look, Walston, 1% of people are actually like content creators. 9% of people slightly engaged and the 90% of people just fucking sit there and watch on social media. And it's like, which game do you want to play when you own the attention? And when people naturally just like you're everywhere all the time? Nothing but good happens. And that's what we're going to get into today? How do you take an omnipresent approach, specifically on video and be everywhere all the time? And then how do you use that to build your brand and build a business recruiting a client attraction, it's all the same thing. There's a reason why the most popular agents are always the ones who do the most businesses because they have the most eyeballs or attention. And that's the number one name in the game in real estate. Everyone's selling the same shit. So the one they think of first 85% of the time, that's who's gonna win the deal. So without further ado, we're going to introduce the number one or number two team in California.The top team in California this year, Sydney, it's just a neat Agra. Well, let's welcome back, dude. Yes, happy to friggin be here, man. Let's go. And I love the intro. And it's great. Like all that, like, whatever success I have, which may be something maybe that thing?Is my outlook on this comes from learning from you, brother. Appreciate that. Why don't you fucking send us some damn business, bro. Like, let's go. Alright, soI want to tee this up. Because I've known suneet Before he like, right when he got licensed like Sunnite is probably you know, you're on a lot of stages.

Does Your Brokerage Matter? Nov 12, 2022

Today we are gonna be talking about brokerages. Are they worth it? What's the benefit? Do you really need them? You might be surprised but they just might help you survive this recession.Three Things You’ll Learn in This EpisodeDoes your brokerage really matter?How can your brokerage help you through the recession?Why teams can be important to helping you grow. ResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing do pa girls? What's up? Ladies Gentlemen, what we're going to be chatting about today is brokerage. Are you at the right brokerage? Does your brokerage even matter? What is the difference between all these different offices? And what does it mean to you? So, I have a lot of experience on this unfortunate, I think, in my career, I've been to like 11 different real estate offices or something like that. And for whatever reason, I used to switch every year to two years, I felt like, and I would go around and chase the next shiny object. And I did this for about 15 years. But in hindsight, when I really realized is that, you know, it doesn't matter what brokerage, you're actually at, at least for me, it didn't, because ultimately, unless they were handing me business, which meant I was just part of a large team, the chances were, that I was still going to be responsible for my business, all my advertising, and all of the above. So what we're gonna be chatting about, on this week's episode is at the end of the year, and a lot of the times in the fourth quarter here, if you don't haven't done this in the past, what I always advise and do a show out of this time of year for over the last four years has been, I'm preparing for next year, and it is ever more important than ever, right now in this particular season. And the reason for that is because of what we're experiencing books, the market is rough. I talked to a couple lenders today. And you know, guy's gone for four months, which is two closings, right, as someone who has to do a lot of business and people are being affected everywhere by this, which is why would I suggest you do during this time is to start working on that business, despite how many closings or clients you're working with right now. Because what you do today will pay off tomorrow. And the reality of the situation is that, you know, this market is going to be slow, guys, I don't see it getting better anytime soon. I wish I had different news for you. But there's opportunity in that. So as a matter of fact, I've seen transactions to be down roughly a third, transactions are down 33%. Across the board, we're seeing I just saw the data a couple of weeks ago. But agents are dropping just as quickly if not even faster. So there will be less transactions. But I say this to you, because the amount of agents that are leaving the business is greater than the lesser transactions from last year. And that alone is the opportunity. But you got to put yourself in the business of running a business folks, for most of you and I have not seen a shift like this before. I'm going to warn you, I've just done my second and a half shift, I know what's going to happen, I have a very good pulse of this stuff. And you have to start adjusting to what the markets doing. You see, most of the agents in today's world this is for your broker owners to anyone who's been in the business in charge of managing agents like you have to share with what happened in the past because we only learned from history.

Self Storage- The Most Interesting, Cash Flowing Investment Oct 29, 2022

Today we are looking at alternative and supplemental ways to thrive during this recession. It's a hot season for investors and my provide exactly the financial freedom you are looking for.AJ Osborne has overcome insurmountable odds to be where he is today and now has a bestselling book and top rated podcast about the success he found in the self storage industry.Three Things You’ll Learn in This EpisodeWhy you should consider investing during a recession.How you can invest in the self-storage industry.How you gain financial freedom when times are tough.ResourcesCheck Out AJ's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, we're gonna talk about opportunities and what's going to happen in this upcoming recession. I know a lot of you guys are scared shitless. But there's no reason to be because these are when the best opportunities come about. And sometimes those opportunities involve you not actually selling a house, but investing in stuff, maybe for once, or maybe investing in yourself in real estate, if you're gonna have a license to help other people invest in real estate, some of the best deals are about to pop off. Maybe not right now. But mark my words and 1218 months ago, see a whole different story. And I think there's gonna be a whole lot of opportunity. And it's just gonna be a matter of whether or not you want to grasp it.My advice to you guys is to learn other things get uncomfortable, being comfortable and or get comfortable being uncomfortable, I guess, is what I meant to say. And just literally, start learning new things, because you're gonna seize opportunities, you're gonna see foreclosures, you're gonna see short sales, what happens in a recession is that people lose their shirts, people lose their jobs, their shoes, their income, their livelihoods. And a lot of these people own properties, and there's going to be a need. People think real estate investors are these big, bad evil people know that they really do as they help people that have house problems, Otherwise, they wouldn't have a fucking business. That's the truth. So what we're going to talk about is investing today. And we're gonna talk about specifically self storage, investing super interesting space. I don't know much about it. I know of it. But I'm excited to have him on the show today. And he's going to tell us how to sort of think outside the box and take ideas like this, you guys and look at it to expand your horizons because that's what you need to do right now. Looking at other opportunities, this could be one of them. So without further ado, let's go ahead and introduce our guest, Mr. AJ Osborne. What's up, dude? How's it going, man? Happy to be here. Thanks for joining us, why don't you go ahead and just do a quick intro to everybody who you are what you do. And let's get into this. I have all kinds of questions for you. Right on. Yeah, so I've been doing self storage since a prior to 2008. I was in insurance sales, moved over to self storage, because we were like everybody trying to get financial freedom, passive income tax benefits, right? We were slammed with our tax liabilities because we were commissioned base, right. And so when looking at assets, we couldn't find anything that made sense. It was like, I don't understand this. We were all cash businesses, right? Everything was cash base. So when we looked at the real estate market, prior to Oh, eight, it was like, there's no cash here.

Be a Solution with Lead Generation, Not a Sales Person Oct 22, 2022

Today we are continuing the conversation on how you can use the recession to launch your brand in front of everyone else. While everyone else is cutting costs and attempting to just weather this thing through, you should be capitalizing on the marketing vacuum and making sure everyone knows your name.Three Things You’ll Learn in This EpisodeHow you can capitalize on lead generation without spending a fortune.How to develop a message that clients relate to.How to present the right solution to sellers and earn a bunch of new clients.ResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What is up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Welcome, folks. It is October 20.Thursday, we're seeing interest rates at 7.7%. You got the Prime Minister of Britain just resigned in three weeks What the hell is going on? Guess what, who the hell cares? What you do is you focus on your business right now. And none of the noise because if you turn on the news, it's very depressing. So beyond that, what we're going to be chatting about on this video, or on this video on this podcast today, I don't have any guests. I've been enjoying doing these little teaching sessions. And I don't practice these you guys, I just sort of get up and just everything here comes from the hip. But if you watch or listen to last week's podcast, I talked about one thing to own during this market in this recession, and that is your database. I'm not going to talk about database during this podcast, because we're gonna switch towards if you're going to do lead generation, what kind of lead generation and that's the topic of today. You have to own your database. First, folks, I've been saying it for years, it's the only recession proof business model now seen it before there was a recession.The truth is, you have to own your database, because it'll support you in any single market you're in. Alright. So if you did not listen to that podcast, I highly recommend not only do you subscribe to the show, you leave a great review, go listen to that podcast. And let me tell you why owning your database is so important not just in the recession in any market, because you don't have a business without it. But I want to talk about where opportunity is going to be going forward into this market. AndI'm one of the first people that said, we're going to, we're going to have a big reset here, I saw this in oh seven, I saw this in a way I was in the mix, I saw the behind the scenes. And I've done this before. I'm so excited for this market. What I'm not, I'm sad for it, because a lot of people have the potential to get hurt. However, from a business perspective, I'm excited about it because I know how to make money in these markets. And what I'm going to share with you today is going to be where if you're going to start focusing on lead generation, where you start focusing, right. And I'm telling you this because we see a lot of data, folks, we have a company called the owner, advocate and owner, advocate agent. And if you want to visit owner advocate agent, it is all about giving sellers, multiple options, sharpening your listing presents presentation during this time, and using options as leverage to create and attract more listings. But beyond that, we generate a lot of leads, motivated seller leads and we have been sort of behind the scenes for the last 12 months, we anticipated a lot of the things with the market was going to happen. We didn't know what's going to happen this fast. Now that we're here,

Own Your Database Oct 15, 2022

Today is gonna be a quick lesson on how you can not only survive, but thrive during a recession. While everyone is cutting costs and sacrificing marketing, you can start dominating the field. One of the best ways to do that is to start with your database. Three Things You’ll Learn in This EpisodeHow to seize opportunities in this market.How to use your database to maximize clients.How can we stay in front of our database?ResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living, it's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, folks, what we're gonna be chatting about today, I don't have any gas, we're going to do a little bit of a teaching moment. And with this recession, with all these things coming on, I think it's more than ever important if someone helps lead the way, from someone who has actually been through these types of markets before. I know it's coming, I feel it's coming. I'm ready for it. So I want to be able to provide a lot of that insight because I've been here before, folks, I've done this in the past, and I cannot wait to do it again. First off, these markets are great, there's a ton of opportunity in them. And I understand that you may be scared right now. But don't be be encouraged. Business may be slow a little bit for the time being, but it's okay. It's what you do now, though, that's going to pay off tomorrow. So this is the time when you do not sit down and go hide in the closet, because you're too fucking scared to go out there because you don't know where your next commission paycheck is going to be. This is not the time that you go out and you start crying, and just keep on doing more and more of the same. This is when you look at your business and you focus and working on it. And what I want to dedicate this week's show to is one of those little areas that I'm going to encourage you to focus on, and that is going to be on your database 100% This entire podcasts gonna be focused on just how to own your database, and I want to take you through a very simplistic way to stay in touch with them. Now, I literally just got off a call. And it's the same question every single time I get, how are you staying in front of your database, you know, when we bring people on board, we're recruiting their content, and one of the things we do with them as we build their database for them, so that when we create their videos, we put the videos in front of the right people and the right people are always the right people, you know, past clients, friends, family, aunts, and uncles. And I'm just shocked that literally, no one ever talked to you as a system to stay in front of their database, or stay in relationship with them. And every single person I talked to well over on average, over 6070, most times 80% of their business is coming from that very database, but they don't even have a system to market it and stay in touch with it. And to me, that's just crazy. Like, folks, we know where the business comes from. In this business, it comes from people we already know not strangers. Okay. We'll, we'll do a lead generation podcast next week. But let's focus today on sphere of influence over 80% of businesses comes from people we know we met in the past and we personally used or we run into over 80%. So the number one, regardless of the market conditions, the number one form of marketing and a real estate agents business is always been to stay in front of their own database. And let's first define what your database is,

Art of Conversion Oct 01, 2022

If you don't have a strong skillset, then it's time to work on one. Conversion is probably the strongest one you can have and it's as easy as dating.Rock Thomas is the host of the top-rated Rock Your Money, Rock Your Life Podcast, a bestselling author, and motivational speaker with over 30 years of experience in personal development and coaching.Three Things You’ll Learn in This EpisodeHow do we deal with the market shift?How to stay ahead of the market.Make sure you aren't missing out on clients.ResourcesCheck Out His WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, what we're chatting about today, folks is going to be a skill set, you're going to need more than ever, especially in this changing market place because people are gonna have a lot a lot of questions. But if you don't know the art of conversion, how to talk to people. Basically, if you suck at dating, you're gonna want to listen to this, because conversion is nothing more than just dating. I've been saying it for years. And all I ever say is like when you go out and you meet met your significant other, you didn't just go in there and just have commission breath all over her, did you? And you know that commission breath at that time was more like, hey, when can I take you home? What we're really chatting about is how did you get her to laugh? How did you get her to actually go to the next step in that conversation. And there's actually a very, there's a science to this, you guys. So whether you want to call it the art of persuasion, the art of conversion, I have one of the best guys in the country that can teach this to you today. Without further ado, I'm going to introduce him His name is Mr. Rock, Thomas rock. How are you doing, buddy?I'm doing awesome. Really great. Thanks for having me on the show.Why don't you tell everyone a little bit about your background, I know you got quite an impressive resume, but tell everyone about whom you are and a little bit about what you do. And we're gonna get right on into this32 years experience in real estate. Now an author and a speaker and NLP practitioner and all that kind of good stuff. I was just speaking at an event and asking people what have you done in personal development. And I stopped counting at $1,000,000.78 Tony Robbins events. I've worked with Tihar Becker with Deepak Chopra, a whole bunch of people. And at the end of the day, you know, if you're going to be really good at sales, you have to get to a place where people know like and trust you. And it sounds so cliche, but a lot of people don't know how to do that. And so, after starting in real estate in the 1990s, I was really, really bad. Because I didn't know how to do that. I sold one homeowner my first year that I sold 32, because I had a mentor and I got some training than 4565 99 101 that I bought the company to get from 330 million to over a billion in sales. I've hired over 1500 realtors in my lifetime. And I've sold over 200,000 single family homes through my teams. And so I've seen a couple of things. And at the ripe old age of six years old, you figure out, you know what works and what doesn't work. And so now I help people navigate through that. And at the end of the day, if you want to make more than an average living, you have to learn how to convert leads. And so there's a simple four step process. I teach it, I talked to it. And I help people really just work less hard and make more money.

Change the Conversation Sep 24, 2022

It's hard to deny we are seeing an economic recession. While that is a scary thought for those in the real estate industry, the truth is that there is a lot of opportunity for us.Three Things You’ll Learn in This EpisodeHow should we handle the recession?What can we still do when the market slows down?How to position yourself during a recession.ResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's that? Ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Folks, what we're going to be chatting about today is the R word. The recession. It is here, folks. Interest rate just went up what 7.75 basis point as of this morning, the Dow was under 30,000. Interest rates as of yesterday, according to my mortgage broker friend were 7.125%. What are we going to do? There is we actually just did an event on this topic last night. So I think it's very relevant to share with you guys sort of what we uncovered there, because it's extremely relevant to what's going on in the market. And right now I understand you might be scared, I understand, you might be worried. But the reality of it is, is that these types of markets that we're about to experience and face are when the biggest opportunities actually occur. The greatest transfer of wealth you guys always occurs during a depression or a recession, not during the peak bullish market. So what you want to be focused on though, is where you're going to take your message. And while everybody else is out there, just doing a bunch of doom and gloom, what I wanted to share with you on is how to change this conversation. Because if you're watching the news, if you're watching the media, you're probably like, literally on the verge of having a heart attack, because literally everything they do is not only not true, but it never seems to be at least notice. But it's scary. It's scare tactics. And if you don't know how to change the conversation to your client tell your clients are going to remain scared. So what I'm going to chat about is how do we change the conversation. And it's a lot easier than you think. So what I want to do is start out with some of the objections that you guys are hearing on a daily basis. I'm gonna tell you the ones that we heard yesterday from agents, and I'm sure these are true in your market as well regardless of where you're at, in the United States. So number one, I'm going to hold off right now, and not buy a house because this market is goingto crash. I'm gonna hold out right now, and don't buy a house because the rates are too damn high. So if this is your first correction, first off welcome and during the ride, but the good deals are bought in the shitty times, I want you to think back about anyone who bought a house in 2007, or six, bought at a peak just like anyone who bought a house in 2022 or 2021. Okay, and the absolute best deals in the real estate market came in the 2008 910 and 11 years. Personally, I was buying condos in downtown Chicago on the 48th floor for $140,000 To give you an idea of what we experienced in the last crash. And a lot of you guys know me as a video guy. But before I was a video guy, I was one of the top short sale teams in the country closing 25 to 35 transactions a month. And I did that for three years in a row. And at that time, I see a lot of similarities with what's occurring today. Which is how I know this history repeats itself, folks. And when people are not buying, that's when you buy, okay, you want to change the conversation quit doing what everyone else is ...

2 Things to Do in Recession Sep 17, 2022

I know there's a lot of people right now who are scared and worried about what's going to happen with the future of the market. There's no doubt transactions are down and some people are struggling. But some people are still doing really well. What can we do to help us survive this economic shift?Three Things You’ll Learn in This EpisodeWhat is your brand?What are the components of a brand?Why is a brand important?ResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome to their episode of the real estate marketing, dude, podcast, folks. So you we don't have any guests today, you're stuck, which is good old marketing, dude, me. But we are gonna go and do a little bit of teaching today. And there's a topic that I gave this morning on a webinar that I also want to give again today, because I think it's very relevantto today's market, and experiencing the shift that we're in. And look, I understand and I hear a lot of you guys, I know there's a lot of people already and right now there's a lot of people who are scared, worried about what's going to happen. There's no doubt transactions are down and some people are still doing very, very well. God bless you if you are. But the reality of the matter is a sales down across the board. I just saw a statistic. That is just mind boggling to me. And you might have seen it too. It's been floating around on social media. And it said that only 8% of the real estate agent population has sold more than four houses this year, folks, it is August, September, I'm sorry, not in August, it's September, September 16. As of the time of this recording right now, like for houses like you cannot survive in a business only 8%. So what are the 92% of Realtors right now are freaking getting their ass kicked. Because if you've only sold four houses in 10 months, like, you're not gonna be allowed around in this business much longer. This is going to be a hobby, definitely a part time job. Unless you're a trust fund baby, right. But most of us let's get to the reality of it aren't. So let's go through and talk about, I want to get back to the basics. And I want to give you guys some really good advice. This is what I was telling you this morning. And there's really, when it shipped like this happens, this is the second or third time I've seen this and what always happens, it's the same like I feel like I have it down to a science. It's happened every time. So I'm gonna go ahead and do it again. I'm gonna advise again, and we'll see in six months if I'm right or not, but I'm always fucking right. All right, and we'll see what happens. But the point is, is that we've already experienced a shift. And last one you did too, was when COVID happened in March of 2020. And I remember we were all scared, everything was going crazy, right? What's going to happen? What's gonna happen never know what's going on. And a lot of people went into hiding, okay, and everybody's eyeballs were glued to social media. I remember seeing at that time, okay, guys get really, really loud, because everybody's eyeballs are gonna be on social. Everyone's just gonna be stuck to their phones, on Facebook, Instagram, all these different platforms. And that's what happened like all of our kids were stuck on the damn platforms, too. I'm still trying to get my son off of it. But the point of the story being is that a lot of agents went into hiding. And the ones who went into hiding got their ass kicked. There were some agents that were super loud on social media,

Brand vs Brand Identity with Jason Byers Sep 10, 2022

So what we're gonna be chatting about today is brand vs brand identity. What the hell is it? Is my broker my brand? Are you the brand? Why do you need it? Why is it important? I'm telling you right now that if you do not focus on your own personal brand, you're going to be out of businessJason Byer serves as the marketing and partnership manager at Crowdspring, where he helps businesses and individuals grow their brand and make more money.Three Things You’ll Learn in This EpisodeWhat is your brand?What are the components of a brand?Why is a brand important?ResourcesCheck Out His WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, folks already chatting about today's What the fuck do you do in a recession? I just did a video on this. And I was just talking about how important brand isbrand brand brand and a recession because you cannot rely on lead generation because everyone's buying and selling habits have changed. So what we're gonna be chatting about today is we have like the brand master from crowdspring. And we're gonna go through brand identity versus brandied. What the hell is it? Is my broker my brand? Are you the brand? Why do you need it? Why is it important? I'm telling you right now that if you do not focus on your own personal brand is business, you're going to be out of business. I've been saying this for last five fucking years on the damn show. So we're gonna go here, and I think you're gonna prove my point. So without further ado, let's go ahead and introduce our guest, Jason buyer. Jason, how are you? Good. I'm great. Let's do it. Why don't you tell everyone a little bit about whom you are. And we'll get right into, like all kinds of questions for your so I lead marketing and partnerships@crowdspring.com. And we help agents or agencies, small business owners, real estate agents build their brand that starts from that name that you're going to use if you're not using your brokers name and the logo and visual identity. And yeah, it's branding is that secret sauce, it's that it's what sets you apart. It's, it's not difficult to find a real estate agent, right? It's difficult to find one that you'd like working with. And that's really what we're trying to convey through the brand. And remember, like, these are the stats are there, they're sickening. At I think plus percent of people said they'll use their agent again, but only 29% do. Mainly people don't stay in touch with them. But it's impossible to be remembered without a brand. You know, people don't remember. Mike Cuevas remember real estate marketing, dude, dude is my brand. But when I get done with the show, I'm gonna go turn into Mike. So you have to have a brand. You guys, it's whom you are. It's what people read. You remember people buy think about your own viewing habits, and content, habits. Whatever you create, you're drawn to certain things, right? People are drawn to certain things. We're drawn to different brands. And that's honestly how our, my mind works. And I'm pretty sure it's about just the way the human mind is. So let's dig deep into it.I think real estate agents don't see themselves as a brand, mainly, because they're they look at themselves as a person, human. I'm not a brand. I'm a human being. I'm a salesperson chasing the check. Do you mean brand? How do you how do I how do you do that? Absolutely. So let's first define the word so we can get that out of the way. Because a lot of us think brands are corporations...

4500 Leads From Tik Tok Sep 03, 2022

Today we're going to talk about attraction. How about 4500 leads just through Tik Tok? the person who created that is on the other end of this podcast. And he's not even in the United States of America. This is the power of content creation and done consistently.Our guest today, Rob Roper, is also known as the Aussie Mortgage Guy. He teaches financial education to anyone willing to learn and has over 300,000 followers on Tik Tok. Three Things You’ll Learn in This EpisodeHow do we deal with the market shift?How to stay ahead of the market.Make sure you aren't missing out on clients.ResourcesCheck Out His Tik Tok pageReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome to their episode of the real estate marketing dude podcast. What we're doing here today, folks is we're going to talk about attraction. How about this 4500 leads organically simply just through tick tock, the person who created that is on the other end of this podcast. And he's not even in the United States of America. This is the power of content creation and done consistently, those of you listening to the show, I've been doing this for six years now. And because of that, I get to be guests from all over the world just like this dude. He is a listener on the podcast, he's implemented a lot of the content that we talked about here amongst other podcasts that he listens to. And that's how we met. If I don't have a podcast, we don't have this conversation. But a podcast is just a form of media no differently than creating content on Tiktok is creating videos consistently. Any and all the above. And if you're not in the business of content creation, you are going to be out of business, I promise you. That's what's happening. And maybe not in Brisbane, Australia, where this guy's from, but at least here in the States. 100%. So without further ado, let's go ahead and introduce our guest, Rob roper. Hello, mate.Well done on the Aussie accent buddy. That was perfect.Thanks for having me on the show, Mike. Yes, sir. Why don't you tell everyone a little bit about where you're at? Where you're from? Yeah, a lot of questions for you. Yeah, so I am a started off as a mortgage broker down in Perth, in Western Australia. And it became very clear to me when I started out as a broker and I was new new to the mortgage broking industry back in May or May or June of 2021. It became very clear to me that the pressure point for a lot of businesses but brokers and real estate agents, in particular, is that how are you going to find your customers and so I went on a bit of a social media journey. And Tik Tok was the platform that I decided I could reach the most virality on. So that's where I put all my energy into. And then yeah, that's where I am today. 45 leads down the track, which is converted to a very, very successful business. 4500 leads. Yeah, yeah. Yeah. 4500 leaves 4500 leads and your mortgage broken. You just started what? 2021?Yeah, yeah. music industry. So. So I was licensed in May. And then I started producing content in June. So fresh off the bat. And my background is actually in education. So I've been a high school teacher for 10 years. And then during that time, also ran my own tutoring business where I have 15 staff that provide tutoring services from grades one all the way through to grade 12. So I had experience in business and marketing. But yes, new to industry in terms of the mortgage broking world back in 2021. So your teacher you like to teach, I'm guessing what was the content strategy?

Holy Shift, Now What with Phil Duke Jr. Aug 20, 2022

Holy shift, what the hell is going on? A lot people are hurting right now in the industry, but this isn't as bad as you think. Market shifts can be a blessing in disguise, especially if you are willing to adapt.Phil Duke Jr started as a realtor but took a break during the 2008 market crash. In 2015, he jumped right back in and started his own company a few years later.Three Things You’ll Learn in This EpisodeHow do we deal with the market shift?How to stay ahead of the market.Make sure you aren't missing out on clients.ResourcesCheck Out His WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude powered curse, holy shift, what the hell is going on? We got a lot to chat about today. And, you know, we're seeing it. I mean, I'm seeing it in every aspect a lot. So, in the mortgage side, I know a lot of the mortgage brokers are hurting right now, things have gotten a lot slower. Not as bad as for real estate agents. But folks, this isn't that bad. In general, if this is your first shift, well, welcome. Welcome to it, take notes and learn a lot because the shifts are sometimes a blessing in disguise. At least they are for the entrepreneurs and the business owners. Because if you've been through one of these before, it's the ones who last and the ones who start doing things differently through a shift are the ones who actually start grabbing market share, building their brands, and those are the ones who actually benefit the most. So if you're hiding beneath a rock right now, because you're worried about expenses, well, you're doing exactly what we want you to do. Keep sitting there, don't come out of that rock, stay in that closet. And we're gonna be very worried you might want to get out of the closet by this conversation. But I wanted to bring on a very well rounded guests that I coincidentally met last week over in the wonderful city of Kansas City. I'm still trying to lose the 10 pounds I gained from the barbecue a couple of days Jesus, but he's pretty well rounded guys. He's broker donor. His office is doing over 100 deals a month. He has a title company or mortgage company. I mean, and he's could see everything he's been here before he's he understands the shift. And if you want to take notes on anything, you're gonna take notes from this guy. So without further ado, let's go ahead and introduce our guests. Mr. Phil. Duke. What's up, dude?Yeah, man, I'm excited about this. Certainly a hot topic in my arena. And hopefully we can share some nuggets that will help some folks through this time because there's really nothing to be afraid about. Soyeah, I agree. Why don't you tell everyone where you're at? Who the hell are you? Give us a quick little brief rundown and I got all kinds of questions for you.Yeah, so Phil do Jr. I'm in Northport, Alabama, most people don't know where that is. But it's west Central Alabama. Tuscaloosa, Alabama is on the other side of the river. From us here. That's where the University of Alabama is. We're pretty good football team for a couple years now. So we're here in a relatively small market. And, you know, I was one of those people that got in the business. At at a time when the market was on fire back in Oh, six, everything was selling. And then oh, 708 happened. And unfortunately, I didn't make it through that shift. And so I ended up joining the military and going back to school. And in 2015, I jumped back in the business as a part time agent and went from a part time agent to a to...

Back to the Basics with Andres Bustamante Aug 13, 2022

I think we need to go back to the basics and I got a really cool story. Last week I was at an event in Kansas City and met a lot of cool people, including my new friend, Andres Bustamante, who is killing it. He's got a killer story about how he started real estate in college and over game a lot of adversity, and now he is a realtor for a professional soccer player. Check out his website and his Tik Tok and Instagram accounts; andresbustatx.Three Things You’ll Learn in This EpisodeHow at 19, Andres helped college students as a leasing realtor.Why new agents should join a team.How to take ownership.ResourcesCheck Out His WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, what we're gonna be chatting about today are I think we need to go back to the basics. And I got a really cool story. I was in Kansas City. Last week doing an event, met a bunch of cool people were things I like about doing these events. And one of them, this guy, this kid, guy, kid, whatever you want to call him. He's a young realtor. But he's a killer reminds me a lot of myself. When I started not only are we both Hispanic male. But we hustlers you know, and we both started real estate at a very, very early age. And when you start real estate, just like right out of college, and none of your friends are people, you know, I've actually owned or bought a product before, it can be intimidating. I know how I overcame it, he's got a really killer story, and how he overcame it. But what we're gonna do is share his story because today, he's 26 years old, and he is the realtor of a professional soccer team in his market, and he's crushing it at 26 years old. And this is a relationship based business you guys regardless of what the hell you say, if people like you, they will use you. That's what it comes down to. But to be like you have to be trusted. So without further ado, we're gonna go ahead and introduce our guests. He's going to share his story exactly how he landed this account, where he started the trials, the journeys, and all of the above. And a lot of you guys are going to relate to this. So take notes and pay attention. Without further ado, let's go ahead and introduce our guests. Mr. Andres Bosa monk dead and I say, Hey, yougot it, Mike. Thank you, brother.Why don't you tell everybody? Who the hell are you? Where are you from? And I got a whole kinds of questions for you.Perfect. I'm from El Paso, Texas. And really, the real estate side started when I was 19. I just got into the University of Texas at Austin, go Longhorns. And I needed to find a way to pay for college because I didn't want my parents to pay for college. And I really want it to be like independent from any of that having to rely on someone. I wasn't going to do an eight to five though I did not like having a boss. Sure. So what better way to make my own schedule and make as much money as possible. Then real estate. I got my license at 19. I started doing leasing, which is when I would find apartments for students. There were a ton of students, I was a part of a lot of groups, I'd find apartments and those apartments would pay me because I brought people over. That's how I got my foot in the door on the real estate side. My mindset was really look, I'm just going to do leasing. I'm not like worthy of being able to make a sale or any of that sort. Why would people trust a 19 year old? That's in college? Yeah. Then when I was 21, I had two years of experience under my belt, I got a call from someone that's like, Hey, I'm this and they'll let me know that you can help with real estate. And he tells me right away my budgets 1 million to 3 million I said holy shit in my head right away. What started in my head was like, this is not going to happen. I'm not going to be able to close. I'll just throw it to someone else.

Getting Personal & Authentic with Your Email Marketing with Kevin Snow Aug 06, 2022

Today we are talking about more marketing. And specifically we're going to talk about how to personalize your marketing and lead generation because no one hires a robot and no one hires you unless they like you. So how the hell do you get more liked, more approachable, more personable, and more importantly, more authentic online?Kevin Snow is the founder of Time On Target and has been called a sales expert and a technology geek (among other things) by different people over the years; but one thing is for sure...he knows how to help companies take their automation game to the next levelThree Things You’ll Learn in This EpisodeHow to make your brand more personable.The Do's and Don'ts of email marketing.What type of brand attracts clients?ResourcesCheck Out His WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up, ladies and gentlemen, welcome to their soul to the real estate marketing podcast. So what we're doing today, guess what we're talking about more marketing. And specifically, this show, we're going to talk about how to personalize your marketing and lead generation no one uses a robot in that one hires a robot and no one hires you unless they like you. So how the hell do you get more liked and more approachable, more personable, and more importantly, more authentic online? Well, so I get emails all the time from people all over the country. And the thing that got my attention here was that this dude's a vet. And for me, that's my soft spot, he got my attention by telling his story, not telling me what he was trying to sell to get on this show. And when we do book people on the show, it's always because there's a story behind them. And just for those of you they're trying to get on here, so that you now know, if you don't have a story, we're not calling you back, if you have a story in there somewhere to share. And it has to do with your personal brand. That's we're all into. So without further ado, I want to go ahead and introduce our guests, Mr. Kevin snow. What's up, Kevin?Hey, Mike, thanks so much for having me on the show. I'm really excited to be here today.Why don't you tell everyone a little bit about who the hell you are, where you're from? And what the hell do you do?So my name is Kevin snow. I am, as Mike said, I am a veteran, I'm actually still serving in the Minnesota National Guard. I live. Obviously, in Minnesota, I grew up in the upper Midwest, I've been here my entire life. And back in 2010, I launched a company called time on target. That was a sales and marketing training company. So I got hired to get on stage and to teach people how to network and how to sell. And then I deployed I went over to Iraq and Kuwait for a year and came back and had absolutely zero clients and zero speaking gigs lined up and nothing in my pipeline, and had that old crap moment of what am I doing with my life. And we did this huge pivot. So the company stopped being a speaking and training firm, that's now a business development tool for me. And now we're all focused on helping clients actually figure out how to sell their stuff, and how to make sure that it's in sync with how their buyers make buying decisions, and then integrating the technology into that. So how do you use email marketing? So you don't sound like a really horrible marketer? Oh, and how do you use your CRM, so it actually helps you manage your sales process and your pipeline so you can close stuff faster?One of the things that I can't stand on the automated a lot of different serums called like action plans or whatever,...

Bid My Listing with Ryan Dranginis & Chris Wesser Jul 23, 2022

Today we are talking with Ryan Dranginis and Chris Wesser about their new service, Bid My Listing. It provides transparency to real estate agents and sellers, allowing realtors to bid on listings, not leads. Sellers get the chance to choose from multiple realtors and decide which is the best fit for them. Ryan Dranginis, Chief Marketing Officer, and Chris Wesser, Chief Strategy Officer, are part of an exciting new tool for sellers and agents; Bid My Listing. Be sure to check out their website and social media platforms at BidMyListing.com.Three Things You’ll Learn in This EpisodeWhat is Bid My Listing?How it benefits both agents and sellers. How it provides transparency to the selling process. ResourcesCheck Out Their WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies andgentlemen, welcome another episode of the real estate marketing dude, podcast. What we're talking about today, folks, as Welcome to the shift should happen. So shift happens during the shift, this will be my second one and my career. And there's a major and major opportunities always within shifts. So what I like to say market shares are taken. Because when things are going really good, no one really grows except the ones doing all the deals. And when things start going a little better, a little shaky, there's opportunity for the rest of the people, the most of the people to get in the office or get into the business and make some traction. So we're story today, interruption is here, guys. This is my neighbor I have on the podcast, but he has a company that is called Bid my listing, which is a new listing service for real estate agents. And they're making some waves. As a matter of fact, one of my old friends from Chicago sent me a message on Facebook the other day, he's like this fucking bid, my listing thing is got some traction, I feel bad for the real estate agents out there. And I'm like, well, they're not trying to take real estate out of the agent out of the deal. They're trying to work with real estate agents and give sellers a new alternative to selling their property today, because that's what sellers want. If you guys have been on the show, you've realized that we have a couple things going on in the space as well. Owner advocate, we offer seller multiple options, and no one hires you for what the hell you do. They hire you for how you do it. So we're gonna dig underneath the hood, see what these dudes are up to. And I'm gonna tell you why you should sign up for their service by the end of this because it's free, and you have nothing to lose, and you might get a listing or two. So I'm gonna be coming with some value today. Without further ado, gentlemen, why don't we introduce you guys to the show, Ryan and Chris, why don't you guys go ahead, introduce yourselves. Tell them who the hell you are. And let's get into it. All right,awesome, Mike. Number one. Thanks for the intro number two. Thanks for having us on here. You've got some cute kids and some good smelling barbecue that I constantly see out there in the street. So nice to be chatting with you here on the pod.What else do you expect from a bunch of Mexicans?Good stuff. So I'm the Chief Marketing Officer of Bid my listing. Really excited to be here talking to you and everybody who's listening in the podcast. We are a place where you can buy listings, not leads, and we can talk a lot more about that. But disruption is the right way to position it. And we're you know, we're feeling good about where we are for the shift. So excited to chat here.

Viral Video with Colin Schindler Jul 16, 2022

We have a returning guest today and you might have seen him recently. He just launched a viral video called "All the Listings," a blink 182 remix.Colin Schindler, better known by his alias the Robed Realtor, ranks in the top 1.5% for transactions in the US. He stars in a Blink-182 parody video which quickly went viral.Three Things You’ll Learn in This EpisodeHow authenticity boosts your marketing.How to look at yourself as a brand.Why do people need to relate to you?ResourcesLearn more about Colin SchindlerLearn more about David CaseyReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them.Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dudepodcast. We got to return guests today and you might have seen him most recently. He just launched a viral video. I believe the title of it is called all the listings and as a blink 182 remix I mean I've tried a couple of music videos myself and I don't have a good voice by any means. And I just completely bombed on him but this fucking guy comes out does it was a legit music the the music sounded well it was good like it was it look, I would listen to that song. I would play it on the radio. So the sound was good. But the production was hands down like awesome. Like it was well worth the amount of time and energy I'm sure you put into that. So without further ado, we're gonna go ahead and welcome back the robed realtor Mr. Colin Schindler.Thank you, Mike. Appreciate you having me out again. And you know, kind of staying in touch the last couple of years been a crazy wild ride in between now and then and so it's great to be back in town. I'm gonna this music video.I'm going to tee up because you're on the show we were just talking about before we hopped on here you're on the show in May of 2020. And we'll get to the video in a second but what what were we talking about on this show guys is how to embrace your personal brand and screaming from the fucking rooftops quit overthinking. What are they going to think about me? Oh my God, should I really do that? Oh my god, some people might think that I'm unprofessional. Listen, guys, the entire world marketing is about grabbing your inner beast, the inner authenticity from within yourself and just let it rip. You know, have you ever noticed that? It's not the professional content that gets all the views? It's the funny shit. It's the entertainment stuff. It's the stuff that all has one thing in common and that is authenticity. So when you get in the business of content creation, it works when you're authentic regardless of it's funny if it's serious and resist or it's not because authenticity is the one thing you cannot outsource you cannot fake or anything so Colin, when you came on the show originally you weren't talking about this robed realtor. But now if you guys go to his Facebook page, which I highly suggest you should follow him on all your social channels. You have this concept of this robe realtor now who the hell is a robed realtor? What does that even mean? It doesn't matter. Go look at his branding. Colin, let's start with the robe realtor first because this ties into the viral video that you just released. So like, robed realtor, most people don't have the balls to do that. Walk me through it.Yeah, so you know, maybe you can put a link to the last show. You know, that we did originally when I was first out I was brand new agent seven months into the business. And you know, obviously wanted to stand out how do you compete with the veterans of the industry?

The Recession Proof Business Model with Ryan Kelly and David Casey Jul 02, 2022

There is a recession coming and what are we going to do? For the last seven years I've been telling you about the only recession proof business model. The only recession proof business model in real estate is your database, because people are still going to move. Ryan Kelly and David Casey help realtors all over the country build their brand and better reach their database. Be sure to check their websites out.Three Things You’ll Learn in This EpisodeHow to prepare for the recessionHow important is your database?How to build your brandResourcesLearn more about Ryan KellyLearn more about David CaseyReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. What we're up to today, folks is holy shit, there is a recession coming holy shift. Well, things are happening. What are we going to do? You guys have been listening to the show. For the last seven years, I've been telling you about the only recession proof business model, the problem has been like if you guys have been listening in and taking my advice or not. And I told you the only recession proof business model in real estate is your database, because people are still going to move. And unfortunately, we've been spoiled over the last two years, because let's be honest, this business was very, very, very, very, very easy. But it's about to get real. And it's about to get hard and the only recession proof business model, when shifts happen. This is my third one, guys, I've done this for 20 fucking years, listen to what I'm telling you, okay, is your database they will feed you all the time, the problem about 80% of the population is going to have right now and the real estate agent communities and none of them market their database, quite frankly, most of their database even though they are and now you're going to be struggling because you never took the time to build that database or nurture it effectively because you've been converting so many damn Zillow leads. Instead of building a brand people know like and trust. So what we're doing today is we brought on two gentlemen, on the KC market, these guys are broker owners, they base their entire brokerage just on referral generation. And there's two different ways we can attract business or generate business either we chase it in prospecting, which is where about 10% of business comes from, or we could attract it, and generate it and manufacture it. And that comes from the people you already know like and trust or know like and trust you. So they built all that brokerage around database marketing, referral marketing, I thought it'd be a really good episode because this is the recession proof business model folks, what's gonna happen in the next six months depending on your market is that some people are gonna lose their jobs the recession is coming in that means people are lose jobs, and someone's gonna need to have a problem for them. They're going to result to the first person they come into contact with. Most times, it's someone they know if it's you or not, I don't know. But what also is going to happen is the cost of living is going through the roof. The affordability in California just came out yesterday 17% index, that's insane. That's why everyone's getting the hell out of here. So we have a lot of things in the economy that are going to happen and people are going to need help. And I'm not saying doom and gloom because shifts are when you big is when you build your brand and make the most amount of money.

Create and Multi-Purpose, Rinse and Repeat with Zac Shull Jun 25, 2022

You know, if you're gonna get into the business of content creation, the whole reason to create a video is because I want as many people to see it as possible. But it's not just about shooting the video, you got to distribute it. And then when you're done distributing it, then you need to multipurpose it.Zac Shull specializes in repurposing content to maximize its effect on your audience. Be sure to check out his Facebook group.Three Things You’ll Learn in This EpisodeHow to multi-purpose your contentWhat type of content is best for what site?What strategy should you be usingResourcesLearn more about Zac ShullReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript-So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast book. So we're chatting about today is repurposing content creation. Gee, what a what a surprise. I'm gonna show no, but we're gonna dial in repurposing because we have so many people that I'll just create videos and let them die to newsfeed. And I'm always like, what's the point of that? You know, if you're gonna get into the business of content creation, the whole reason like why create a video is because I want as many people to see it as possible. Right? That's usually why people take a video, you do videos to get more people to see it. But when you don't spend the time, it's not just about shooting the video, you got to distribute it, you have to distribute it. And then when you're done distribute it, then you need to multipurpose it. And that's what we're going to talk about today. How do you get more out of doing less? And how do you squeeze the most amount of content out of your videos? How do you squeeze the most amount of content out everything you're doing? Right? And it's all through multi purposing? So we wanted to bring on a guest today. This is what he does. He does a lot of this multi purposing for different coaches and people within the industry and what he does is he multipurpose is a lot of a lot of the content that a lot of these people are creating so they get the most mileage out of it. So we're gonna go through exactly get some tips from him on what he's doing, how he's doing it and why we're going to be doing it. So without further ado, let's go ahead and introduce our guests. Mr. Zack Shoal. What's up, dude? Hey, Mike, what's up, man? I appreciate you having me on. Absolutely. Zack, why don't you go ahead and tell our our peeps a little bit about who the fuck you are? And what you do, and let's get into this. Sure, man, that's not a fucking problem. So.So I actually have my own podcast and Mike was just on, I really appreciate that. It's called coaches and content. And basically, we teach people how to get clients through content. And a lot of that's to repurposing. So that's on YouTube, all podcast platforms. And then we also we help you produce your own podcast, you know, YouTube and audio. And then we repurpose your long form content in the short content for Tiktok, Instagram, reels, Facebook, all that, because like Mike just said, you know, what, you make one piece of content, you put it out there, and then that's gone, you have to reuse it as many times as possible, you know, you want to make the most for doing the less, right. So that's what we do is we help you produce content, whether we coach you, or recorded for you or whatever. And then we take one piece of content, and we stretch it out, you know, 100 different ways. what do what do you think that? Let's start from the beginning here? And what are most people doing?

More Money Less Hustle with Jess Lenouvel Jun 18, 2022

Today we are talking about how we work on our business, quite often real estate's a very easy business to literally become a slave to. People think that we can just choose our own hours, we don't choose our own hours our clients do. And if their clients are choosing our hours for us, that means you have none. So what we have to really do is work very smart.Jess Lenouvel is the creator of The Listings Lab and has helped thousands of real estate agents manage their time and business to start attracting clients and not chase them.Three Things You’ll Learn in This EpisodeHow to prepare your business for a market correctionHow to better manage you timeHow to become a seven figure realtorResourcesLearn more about Jess LenouvelReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. What we're gonna be chatting about today, folks is, well, let's be honest, we're getting to we're seeing a correction. And during the correction, it's time to sort of revamp, look at our businesses, our systems, look at all the stuff that we're actually doing and get ready for it. And one of those things is on how we work on our business, quite often real estate's a very easy business to, you know, literally like become a slave to like, you can just you don't own a business people think that we can just like, it's great, we choose our own hours, we don't choose our own hours our clients do. And if their clients are choosing our hours for us, that means you have none. So what we have to really do is work very smart. This is something I'm passionate about, I used to always be someone that always stuck working in the business stuck in a hamster wheel. And once I started really studying business, and this isn't even a real estate thing, it's a business thing, right? Working on it is more important than working in it, otherwise, you'll never grow it. So that's going to be the concept of today. And we have a an author here who just released a book. And it's doing very, very well number one on both Canada and the United States. So without further ado, she's going to talk about the concepts of those books. And if you are feeling like you're running on a hamster wheel, I think you get a lot out of today. So let's welcome our guests. He's been on the show before so you guys may know her already. But if not, let's go just Len NevilleLenovo. That was really close lead NervilleI told her. I told you I was gonna butcher your name. But she's corrected me. But just go ahead and tell everyone who the hell are you?I am Jess I have been in the real estate space for a long time. I grew up in the industry, got my license at 21. My mom's been an agent for 35 year odd years, somewhere in and around there. And yeah, I built a multi seven figure team myself and then transitioned out of selling into helping agents scale their businesses through programs. And murder may 17, I released a book called more money less hustle, becoming a seven figure real estate agent, which is it's out and it's doing well. And I'm glad I'm grateful and I'm glad and it was a it was a really fun. It was a really fun one to two, I say Right. But to be honest, I didn't write it. I dictated it. Because it literally just was more of like a stream of consciousness thing than it was something that I like very meticulously kind of sat down and wrote. I never grew up thinking I was gonna write a book. It wasn't a goal of mine. I got frustrated with a lot of what was out there. And, yeah,

Why Everyone Needs More Reviews with Will Penney Jun 11, 2022

We're chatting about Google My Business today, and you guys have probably heard of this. I've been hearing nothing but success stories of people all over the place that are using Google My Business and getting listings, getting buyers, getting clients, and it makes a lot of sense. The problem is I don't really know how it works. So we're bringing on a returning guest who's been on here if you guys followed the show, we talked about how to dominate your sphere of influence through Facebook groups and stay in touch with them.Will Penney has been a real estate professional since 1988, Will has overseen the purchase and sale of more than $250,000,000 worth of real estate in Stow, OH and its surrounding communities. Be sure to check out his website for more information. Three Things You’ll Learn in This EpisodeHow to use Google My BusinessIs it better than Zillow reviews?How reviews help your businessResourcesLearn more about Will PenneyReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of real estate marketing, dude, podcasts, what we're chatting about today is going to be something that I've been hearing quite a little bit of buzz about. But I'll be honest with you, I have no idea how it works. So anytime that happens, we bring on guests that are experts in different areas of different aspects of real estate marketing, and then we have them, school us on what we need to know about it. And what we're chatting about today is going to be Google My Business. And you guys have probably heard this, and I've been hearing nothing but success stories of people all over the place that are using Google My Business and getting listings, getting buyers getting clients. And it makes a lot of sense. The problem is I don't really know how it works. Exactly. So we're bringing on a returning guest who's been on here if you guys followed a show, we talked about how to generate dominate your sphere of influence through Facebook groups and stay in touch of them. That was Mr. Will Penny and will Penny is back with another piece of content that he's having a lot of success on. So my kids get it on the show was become a good friend. And he knows his stuff. And he's just sort of tells it how it is. He's blunt. He tells it and doesn't BS people. So I appreciate that and appreciate you coming back on the show. We'll How you doing buddy?I'm glad to be back man. I always appreciate listen to your podcast. And you're right, we have become good friends. I like the relationship we have. So I started listening to your podcast because you all you talk about is relationship marketing, through video and other you know, other tools and our business is about 70% referrals. My little team of five we do about 200 deals a year. We're just south of Cleveland, Ohio. I've been a realtor since 1988 34 years ago when I was 1953. Now so dinosaur on oldest shit. I look about my hair. But anyway, that my 35th year in the business and we just cut Zillow out completely I paid them $40 a month now for a crap zip code just so I can keep my premiere agent profile. Because we got 557 reviews on Zillow on Zillow. About two years ago, I predicted that Zillow would eventually shut down their find an agent page. And the reason is, is that they're going to the FLEX program throughout the country where they're charging referral fees, especially now that they got out of the eye buyer world because that was a complete debacle. Richard Barton missed the mark there. So anyway, I think that's his name,

Local Mortgage Broker Turns Into A Local Celebrity With Video Jun 05, 2022

Will video work for me in my market? That's a question we get quite often and the answer is always the same. YES, but there are some things you need for it to be successful. In this week's episode Mortgage Lender Rebecca Foote walks through how video transformed her brand into a local like celebrity in a short time. The key with video is approaching it as an attention generating thing as opposed to a lead generating thing. Three Things You’ll Learn in This EpisodeYou must be authentic on camera. Finding a video strategy you are excited about will be the difference between you smiling on video vs looking uncomfortable.You must be consistent. Doing just one video isn't going to transform you into the town talk. You need to be consistent at it over time.You must make sure you distribute them. Shooting videos is just half the battle you need to /put them in front of the right people. Distributing your videos is equally as important.ResourcesRebecca's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on Instagram

You Got To Start Creating Content Somewhere With Chris Bello May 28, 2022

We have a very interesting individual on today's show, who's transacting business in Texas, but he lives in Denver. What we're seeing in the big, you know, from the 10,000 foot view is you see all these ibuyers and tech companies are trying to automate the process to get agents out of the way as well. So why can't we just fight back and automate our own processes? Well, you need to learn how to embrace technology and do all of that. We have the perfect guest that's going to walk through how he's doing this and how he's literally not living in the state that he's licensed in, and he's transacting because he's running a business. Our guest today, Chris Bello, helps people buy and sell real estate anywhere. Be sure to check out his website where he hosts a lot of useful resources for getting your sh*t together. Three Things You’ll Learn in This EpisodeHow to become more efficientHow to run a business when you're doing a lot of things at onceWhat type of automation you need for a successful businessResourcesLearn more about Chris BelloReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing dude. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcast. What we're gonna be chatting about today, folks, is how to become more efficient? How the hell do you run a business do a lot of things at once? What type of automation do you need? And how do you actually run this? So we have a very interesting individual on today's show, who's transacting business in Texas, but he lives in Denver. It's pretty weird. How do you do something like that. And what we're seeing in the big, you know, from the 10,000 foot view is you see all these ibuyers these tech companies are trying to automate the process to get agents out of the way as well. So why can't we just fight back and automate our own processes? Well, you need to learn how to embrace technology and do all of that. And we have the perfect guest that's going to walk through how he's doing this and how he's literally not living in the state that he's licensed in, and he's transacting because he running a business. So we're gonna find out how he's doing it. Without further ado, let's go ahead and introduce our guests, Mr. Chris Bello. What's up, Chris?What's up, Mike? So great to be here. Thank you for for the time.Yeah, why don't you tell everybody a little bit about who you are. And then we're gonna get into and how you're actually doing this. So go ahead and take the floor real quick.Absolutely. So I just introduced myself typically as a real estate expert, and a top podcast host. And like we were talking about before we hit record, I knew going into real estate that I didn't want to brand myself as a local realtor, because I read The Four Hour Workweek years ago, and I had this dream of laptop lifestyle, live anywhere travel around the world not have to be stuck in one market. And for that very reason. That is how I am actually living this vision that I had years ago, closing deals in another state. People asked why my fiance and I moved to Denver, and we're like, you know, we visited in 2020. And we loved it. And we're just like, What the hell? Let's sell the house and move right. So we did it because we wanted to not because of a job opportunity, or because the markets hot or anything like that. And so, systems processes and vision more importantly, allowed us to get here.And you didn't really think twice about it. You weren't worried about leaving and how long were you in licensed in Texas.

Keep Creating Content & Remain Center of Attention With Maria Quattrone May 21, 2022

The thing with real estate is, how do you market your business? I don't believe we're in a sales business. I believe we're in a service business. Our guest today is gonna lay up what she's doing. One of the things that is her claim to fame is that she does things differently. She's not scared to put it out there. She's authentic. She's real. She's raw. She just tells it how it is, and that's what we need more of in this business. We don't want any more fake fake fake fake fake it till you make it type of brand new marketing and all that. We want real and authentic shit. So we're gonna let her school us today about secret to her success and how she's gotten over $700 million in sales.Maria is a real estate agent, executive and expert, innovative entrepreneur, investor, speaker, visionary, trainer, thought leader and philanthropist with over 25 years of experience.Three Things You’ll Learn in This EpisodeHow to make your content stand outWhy being authentic is better for your businessWhat content you can offer your audienceResourcesLearn more about Marie QuattroneReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase. Hi, I'm Mike Cuevas a real estate marketing dude. And this podcast is all about building a strong personal brand people have come to know, like trust most importantly, refer. But remember it is not their job to remember what you do for a living. It's your job to remind them let's get startedWhat's up ladies and gentlemen, welcome to another episode of the real estate marketing dude, podcast. Folks what we're going to be doing today people have been asking me Hey, dude, why don't you have more women on once you have more women on? Why do you always have all these dudes? Why are you having a sausage party podcast? Well, we're gonna bring on a killer women today that is going to share with you her secrets of success. Not only is she own her own office right now, but she's been in real estate for 28 years, I thought I was the only person who could say I've been in this business for 20 years. Well, she's gotno 18 years of real estate 11 years in marketing. So marketing sales,love it. That will this is what we're gonna chat about is like, you know, the thing with real estate is like, how do you market your business? And I don't believe we're in a sales business. I believe we're in a service business. And I've always been known to like, do things differently, stand out, Chase attention, don't chase leads, stuff like that, man, she's gonna lay up what she's doing. One of the things that sort of has her claim to fame is that she does things differently. She's not scared to put it out there. She's authentic. She's real. She's raw. She just tells it how it is. And that's what we need more of in this business. We don't want any more fake fake fake fake fake it till you make it type of brand new marketing and all that. We want real and authentic shit. So we're gonna let her school us today about secret to her success and how she's gotten over $700 million in sales in her career. It's a lot of business guys. So without further ado, let's go ahead and introduce our guests. Mrs. Madea Quattrone did I say that correct?You did. So Italy, though? We would say quick, Joan,I was gonna ask you're either Italian or you're Hispanic. And I was gonna guess one or the other. But cut Oh, no. Okay, cut there. Oh, no. Tell us everybody. Tell everyone who you are, where you're askingme my slide here. Thanks for having me on the show today. I appreciate you and your time. So yeah, I mean, real estate is all about marketing, I don't care actually what business you're in people who need to know who you are. They need to know who you are, and what you do, and how you can help them. So first things are, you know, you start with the basic things, you can start with marketing, marketing yourself,

Stop Chasing Leads, Start Creating Content with Sarah Noel Block May 14, 2022

What we're gonna be chatting about on today's episode, is what is content. Unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, than to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit and you're landing on deaf ears. Content Creation is how you remain relevant amongst your audience, your databases, and how you keep the conversation going. Our guest today happens to be from Chicago, but certainly not all good content marketers come from Chicago ;). Her name is Mrs. Sarah Noel Block, and she has a company called Tiny Marketing. What she does is she focuses on content creation within the real estate space. Three Things You’ll Learn in This EpisodeHow to stop getting your clients stolenCreating content even with a small teamDefine what content itResourcesLearn more about Sarah Noel BlockReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, where we're talking about today is something near and dear to my heart. Basically, the whole reason why I started to create this show about six weeks ago, and I'll lay the context over what we're going to be covering are six weeks ago, I mean, six fucking years ago, not six weeks, six years ago. But I'm going to lay the coverage about when I actually came up with the name real estate marketing dude, I was actually at a conference for Copyblogger in Denver and Copyblogger. Back in the day is Brian Clark's company, you probably know who he is. Brian Clark is Copyblogger used to be the number one blogging content marketing company, I think in the world, he's from training, they're at the forefront number. And at that conference, I was sitting at this conference, and it was at that conference that I saw, I forget who was speaking on stage, but I'm like, You know what, I'm going to call my company. And I'm going to call my podcast, real estate marketing dude, because I was sold on content marketing, but I wasn't sold on what my brand or identity was, until I came back from that conference. So folks, what we're gonna be chatting about on today's episode, is what is content. And unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, then to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit. And you're landing on deaf ears. Content Creation is how you remain relevant amongst your audience, your databases, and how you keep the conversation going. Because when you disappear, you become a closet agent. And that's when they start cheating on you with guys like me and everybody else. And that's what is going to happen. The eye buyers today are are aiming for your clients. Big tech is aiming for your clients, and everyone is aiming for your clients except you. If you're not creating content, you're gonna lose touch, not stay in touch with them. And this is going to be a very good episode. So we're gonna go ahead and introduce our guest today. She happens to be from Chicago, but certainly not all good content marketers come from Chicago, if you don't know. But her name is Mrs. Sarah Noel block, and she has a company called tidy marketing.

How To Use Video When New To An Area May 07, 2022

Today, we have somebody in studio, we're not in studio on Zoom, that just started doing video maybe three, four months ago, consistently. He's done it in an area that let's just say most people aren't doing video, and because he was sort of sticking out like a sore thumb, he just shot right up. One of the questions we get is like, how do I use video if I'm going into a new market? Well, we're going to show you that's exactly what we're doing here.Our guest today is Stan Hartzheim is an experienced Mortgage Loan Originator who has a demonstrated history of working in the financial services industry with Certification as a Divorce Lending Professional as well as expertise utilizing FHA, VA, USDA, and specialty loan programs. Skilled in Divorce Law, Mortgage Lending, Sales, Budgeting, Customer Service, Contractors, and Nonprofit Management.Three Things You’ll Learn in This EpisodeHow to use video when you're new to an areaThe wonders of consistencyCreating a sphere of influenceResourcesLearn more about Stan Hartzheim Real Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramStan's Contact Information: (720)883-8452Stan@dblhloans.comTranscript:So how do you track new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing dude. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. What we're doing today, folks, is we have somebody in studio, we're not in studio on Zoom.That just started doing video maybe three, four months ago, consistently. And he's done it in an area that let's just say most people aren't doing video. And because he was sort of sticking out like a sore thumb, he started just like, shot right up. This is somebody one of the questions we get is like, how do I use video if I'm going into a new market? Well, we're going to show you that's exactly what we're doing here. Before I introduce our guests today, we're gonna discuss like what his journey was. But more importantly, this is a mortgage brokers isn't a real estate agent. It's a mortgage broker, who for the last X amount of years worked primarily in the Denver market, Denver, Colorado, just recently has relocated moved over to just north of where he's at into Cheyenne, Wyoming, and now is building his brand within the Cheyenne Wyoming market and seen and trying to almost like starting over again, right? He's got to create new realtor relationships, you got to create a new sphere of influence, doesn't mean he's not doing business in Denver, but he just starts he knows he needs to start building his brand there as well. So we're gonna share his story see exactly sort of how it works with the man Stan right here. And without further ado, we're gonna introduce Stan the Man to the show. Stan, how are you today, sir? I'm doing great, Mike. Thanks for having me on. Why don't you just do a quick intro to everybody first last name what you've been doing for the last 20 years of your life? And who the hell are you?Yeah, so my name is Stan hearts I'm I run a team called wh Home Loans team with a company out of Dallas, Texas called southwest funding. And I've been in the mortgage business since 2017. kind of creeping up on people, like you said down in the Denver market and building my brand down there building out a little bit of a team have our operations staff still in an office down in Aurora, Colorado,had an opportunity to move up to the wide open spaces, just outside of Cheyenne, Wyoming on a little ranch yet, and man couldn't couldn't be happier. We got 10 acres of land, got a beautiful, sprawling ranch house and a lot of wind, wind. And your and you guys were just you're just moving mainly for life...

Relationships, Relationships, Relationships With Euan Graham Apr 30, 2022

A lot of times people say, I'm brand new to this market, How am I going to start, I don't know anyone here and we hear that quite a bit on the show. Our guest today can be a huge inspiration to you all because he was from a different country. In 2008, he came to the States over from Scotland, and he started from scratch, like how I moved to San Diego and I just got my license. Again, I say this on the show, because I'm gonna start recruiting all you guys. When I got to San Diego, I told myself, I'm not gonna sell real estate I was burnt out. Five years later, here I am, I got my license back. I'm not going to get into the sell, sell, sell, sell, but I am going to build other people's brands and create content for him and all the above. And no matter what you do with this business, you'll never escape it once you get into it. But there's so many different facets of it and I found his story really interesting, because a lot of people will say, Oh, real estate is not for me, but this guy comes over from another country goes into Denver, and he starts just selling houses, and he does very well. Listen up because I think you guys are gonna get a lot out of this episode!Three Things You’ll Learn in This EpisodeHow to get started in a new marketNetworking in an area where you know no onePros and cons of working in real estateResourcesLearn more about Euan GrahamReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase. Hi, I'm Mike Cuevas a real estate marketing dude. And this podcast is all about building a strong personal brand people have come to know, like trust most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Look at this, folks, two weeks in a row. If you listened last week, I had an episode where I called myself out for not being consistent on our podcast schedule. And it's something I teach and preach. And then even you know, me, the guy who talks about this all time, I've messed up, and I said, I was gonna let it happen again. And I promise you that. So I started loading up on shows. And what I'm doing is I'm, I reached out to a bunch of groups out men, I'm like, Hey, let me get some shows. Because I know a lot of the groups I'm in we have a lot of friends in the business and industry. We're just killers all over the country. We have a lot of masterminds with you on the back end. And what we wanted to do today was bring one of them on, and he's got a really cool story. You know, a lot of times people say, I'm brand new to this market, I How am I going to start I don't know anyone here and we hear that quite a bit on the show, we get people that write in and whatnot. But this guy was from a different country. Okay, in 2008, he came to the States over from Scotland, and he started from scratch, like, you know, what, I moved to San Diego. And I just got my license. Again, I say this on the show, because I'm gonna start recruiting all you guys. But when I got to San Diego, I told myself, I'm not gonna sell real estate I was burnt out. But five years later, here I am, I got my license back. And I'm not going to get into the sell, sell, sell, sell. But I am going to build other people's brands and create content for him and all the above. And no matter what you do with this business, you'll never escape it once you get into it. But there's so many different facets of it. And I found his story really interesting, because a lot of people will say, Oh, real estate is not for me, but this guy comes over from another country goes into Denver, and he starts just selling houses, and he does very well. And I think you guys are gonna get a lot out of it. So I've known you for a while. How long?

I Broke My Golden Rule, Be Consistent. Apr 21, 2022

I always tell people you've got to be consistent. It's not just consistent in the videos you create or the content you create, but it's consistent in everything you do in life. Consistency is when you get results. I want to first start off by just apologizing to you guys, because I broke my own rule. And if you are an avid listener of the show, you realize that I haven't published in two or three weeks out of the last five. I've never done that throughout the history of the show. I totally regretted it, but I'll be honest with you, I got a little burnt out. I didn't have enough time to go out there and create the show, I had a guest cancel and I should have went out and created it. But consistency is what's gotten the show to be what it is. I made a mistake. I realized something I was doing wrong in my own business and I broke my own golden rule. I had to come back, hit myself in the head and start being brilliant at the basics. What we're going to be chatting about today is the importance of consistency. I'm going to go through and show you guys on how I broke my own rule relating to consistency and why it's important. Three Things You’ll Learn in This EpisodeThe power of consistencyStep by step how to get started (or re-started) on being consistentHow to stand out from your competitorsResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:This podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living.It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome to their episode of the real estate marketinggoad podcast, folks, what we're going to be chatting about today is it's just me, me and you, one on one, I made a mistake. And I had, I realized something I was doing wrong in my own business. And I broke my own golden rule. And I had to come back, hit myself in the head and go back and start being brilliant at the basics, excuse me. And what we're going to be chatting about today is the importance of consistency. So what we're going to start versus I'm going to go through and show you guys on how I broke my own rule. For those you guys that know me, I always tell people, you got to be consistent, you've got to be consistent. It's not just consistent in the videos you create or the content you create. But it's consistent in everything you do in life consistency, is when you get results. If I wanted to, I'll give you a perfect example. So I probably lost about 10 to 15 pounds in the last two months give or take. And the only reason was is because I was being consistent in my diet. I was being consistent with the peloton was a however you say it. And I was always just kept showing on up. And no matter when you're building a brand, it really does require the exact same thing. And I want to first start off by just apologizing to you guys, because I broke my own rule. And if you are an avid listener of the show, you realize that I haven't published in two, I think actually went two or three weeks out of the last five, I've missed a show. I've never done that throughout the history of the show. And although I was just I totally regretted it, I just you know, I'll be honest with you, I got a little burnt out, I didn't have enough time to go out there and create the show I had a guest cancel and I should have went out and created it. But consistency is what's gotten the show to be what it is. In January of this year, we surpassed over 1 million downloads on this show on this podcast. Thank you guys for your reviews your comments, and you just started sharing the word and how we got there was through being consistent. See, I started the podcast in 2014. And it was zero audience zero anything but what I kept doing was showing up and publishing one a week no matter what. I never skipped a beat.

Why I Would Create Content On Inflation Right Now? Apr 07, 2022

I usually hate discussing business, but when there is something newsworthy that affects everybody in the world, whether they're buying or selling, or they own a piece of property, like the topic of inflation then we gotta talk about it. This is the opportunity that you have to brag about real estate. This is when you bring it from the soapbox, because right now, no one's talking about inflation. I don't see one real estate agent out there talking about inflation right now. Why would we be talking about inflation? Well, it fucks up everything. So what I hope to do today is give you guys a bunch of different ways to create content, based upon what we're going to talk about in terms of inflation.To bring this conversation to life we've brought on Mr. Shawn Richard. He's out of the DFW market. He works with guaranteed rate. He's a lender. He's been doing this for a long time. I want you guys to listen to what he says grab a pen. Then we also have, from Scottsdale Arizona, Mr. Brian Cardenas. As a veteran loan officer, Brian has committed himself to listening to his clients and providing them with the financing solution that serve their needs. Three Things You’ll Learn in This EpisodeWhy no one is talking about inflationHow to create content surrounding inflation, but make it interestingWhat inflation will do for your purchasing powerResourcesBrian CardenasShawn RichardReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. And I first have to go ahead and say, I'm going to apologize for being off the show for two weeks in a row, I sort of broke my golden rule of consistency, but I've been working on a lot of shit behind the scenes. And for those of you that are working with us or anything else, I think you're gonna like it to your benefit. I've been working on my business recently, I hired a coach, and I'm working on different things within my business. And I've been doing a lot of restructuring. So I apologize for missing the last two weeks, I promise you, I won't do it again. But what we're gonna be talking about today is something that's going to be very relevant to the news today. I don't if you guys follow the show, I don't like talking about business. I'm the videos that we create. So like, I hate boring people with video content. However, when there is something newsworthy that affects fucking everybody in the world, whether they're buying or selling, or they own a piece of property, like the topic of inflation that we're experiencing today. This is the opportunity that you have to brag about real estate. This is when you bring it from the soapbox, because you right now, no one's talking about inflation. Nobody's talking about inflation. I don't see one real estate agent out there talking about inflation right now. Why would we be talking about inflation? Well, it fucks up everything. We have interest rates are changing. We've been so spoiled with this market lately, that people think it's always gonna last this way, guess what books I thought the exact same thing in 2006 and 2007. And think the Lord, I switched my business at the time that there's a correction to adapt in the short sales and I had the best few years of my life. I'm not saying the markets gonna crash. But what I am saying is that there is a correction going to take place in the affordability for what people can actually afford in today's market. And if you don't want to admit that we're going to bring on two financial Mortgage Pros,

Case STUDY: What Happens After 6 Months of Consistent Content Creation? Mar 18, 2022

Today is something a little bit different. We're not just not just me, it's not just one other person, we actually have three of us. And what I wanted to do was get into some real life examples of people actually creating content. We have two agents, different parts of the country doing video, and they both been doing it for about over six months. And we want to see exactly what happened, what their experiences were and all that.Christine Johnson got into Real Estate to be able to give back. Christine and her husband also invest in homes to flip or rent as well as help others find investment properties. Joel Sandman is also an agent who, prior to his career in real estate, spent over a decade in the golf business serving as a PGA Golf Professional and also worked in commercial construction. These past careers allow him to help and serve others at the highest level. Three Things You’ll Learn in This EpisodeWhy video is so necessaryReal Results from real clientsTips and tricks from people who have been through it beforeResourcesChristine JohnsonJoel SandmanReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcast, what we're gonna be doing today is something a little bit different. We're not just not just me, it's not just one other person, we actually have three of us. And what I wanted to do was get into some real life examples of people actually creating content. One of the things that happens, especially once you get started and you're creating videos, is that you're like, how long is this chick going to take the work? Right? Like, um, you get impatient. And a lot of time, even with me too. Like, I'm, I'm in a process of actually launching my YouTube channel here in San Diego, now that I'm a licensed real estate agent again, and I'm gonna fucking dominate it. But I'm already myself growing impatient, because it does take time, and nothing is going to happen overnight. You have to just be patient with it. This is almost videos like, I don't know, it's like the tortoise and the hare type story. The whole thing with that tortoise won the race because he was just consistent over time. And then the hair kept trying to take all these different shortcuts, and over time, the tortoise won. That's the exact same way that I want you guys to approach video. So what we have today is we have two agents, different parts of the country doing video, and they both been doing it for about over six months. And we want to see exactly what happened, what their experiences were and all that. And if you guys have any questions, you can also read them in and maybe we'll have them back on the show. So without further ado, we're going to go ahead and introduce our guests, Mrs. Christine Johnson and Mr. Joel Sandmann. Joe, why don't you go ahead and tell Brian about who the hell are you wet mark? And let's start with there. And then we're gonna meet Christine, too.All right. Yeah. Appreciate it, Mike. I'm Joel Sam. And I'm out here in a little town in North Carolina called Winston Salem. And I had been kind of creeping on your stuff for probably about a year before I actually called you. Just curious about it. Cuz I'm, you know, burned by some marketing stuff in the past that didn't work. And I was very hesitant to get on video. But now that I have in kind of dialing in my brand, I'm full steam ahead.Their roadmap is again, a little addicting. Yeah, I mean,the thing that I thought before that I wasn't going to have anything to talk about...

Flipping Land? Yes It’s Doable, With Brent Bowers. Mar 10, 2022

Why are you helping everyone else make money and then not doing it yourself? An area that people struggle in a lot is investing, and that is exactly what we're going to be talking about today. More specifically we'll be talking about making money in land sales. Today we have on an expert guest, Brent Bowers. He has a company called land sharks, and he's going to walk us through how the fuck we split land, how we sell land, what the fuck we do with land. Over the last seven years, Brent has been able to build a business that generates upwards of $50,000 – PER MONTH – in passive income. So, let's hear what the expert has to say!Three Things You’ll Learn in This EpisodeWhat land sales is and why they matterHow to generate a passive incomeThe risks of flipping and how to avoid themResourcesLearn more about Brent & His BusinessReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up, ladies and gentlemen, welcome. Another episode of the real estate marketing dude, podcast folks we're gonna be chatting about today is doing things different. It's what we chat about in every single episode that we have here. And when we're gonna talk about doing things different, we're going to talk about investing differently. I get a message we get a lot of people asked to be on the show. And we turn most of them down unless they actually have somebody that like is superduper. Interesting. And who we got today is that we often hear, and just a couple of weeks ago, we actually had a show on how agents are going to plan their retirement. And then what are you gonna do when you think about retiring? We had a show a couple weeks ago, again, that said, Hey, why aren't you investing? Why are you helping everyone else make money and then you're not fucking doing it yourself. So one of the biggest struggles and what I'm excited about today is that this is an area like I used to dabble a lot in investing, and I'm trying to get back into it, to be honest with you. One of the areas I never knew how to make money in was land sales. Like how do you make money on vacant land? There's no income producing, what are you going to rent parking spaces? How do you do it? You subdivide it. And it's just a topic that a lot of people don't traditionally talk about. But today we have on an expert guest this is all this dude does. He does land sales. He has a company called land sharks, and he's going to walk us through how the fuck we split land, how we sell land, what the fuck we do with land. And we're going to learn all about land sales. Agents, listen to me. If you are not adapting an investor friendly mindset, you are going to be losing business, it's period. Just real estate license only gives you the permission to legally collect money, it doesn't earn anyone's business, the more knowledgeable you are on different facets of business, whether you're investing whether you're cash flowing, or you're helping the traditional residential home buyer or seller. The more skills you have, the more you get paid. And if you want to get paid in the future, you need those skills. So without further ado, let's go ahead and introduce our guest, Mr. Brent Bowers. Brent, what is up, dude?Hey, Mike, you know, I'm really excited to be on here. I know, when we first jumped on, I was like, What the heck, this came on my calendar. What is it now? I'm really excited. I love the energy, like you're good at what you do, sir. Thank you. So I'm fired up ready to go to talk to some real estate agents and some investors and lenders. You know, when I was a realtor, I remember like, it was a constant treadmill of deals. And after I got that, that person that are home or or sold that person's home, or I was even driving tenants around back in 2008, when I was a real estate agent, a real estate agent, but it was a it was a transaction treadmill, I like to do stuff that I get paid for a very long time on, you know,

What Kind of Videos, How to Script, & How to Distribute Mar 04, 2022

Welcome to the second training on video marketing and building your brand with video. What we're going to be talking about in this particular training is going to be how to script, distribute, and multipurpose your video content. If you did not watch the prior video, we spoke all about your video strategy and how important it is to dial in to the right one for you and why we're doing it to begin with. Watch that before you watch this one. So as long as you have, then we're going to go and get right on into it.Everything you do in real estate is content, whether it's listings you're taking, the case studies you're creating or clients you're serving, even just pictures you're sharing on social media, of really, really cool stuff, or it's blogs, or writing or videos we're creating. Everything you do is content and once you realize that everything you do is content you start realizing that the content you're going to create is going to be much like your own little HGTV series. Let's dive into that today!Three Things You’ll Learn in This EpisodeHow to make content creation easyThe importance of authenticity The best brand building toolResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living, it's your job to remind them, let's get started.What's up everybody, and welcome to the second training on video marketing and building your brand with video. And what we're going to be talking about in this particular training is going to be how to script distribute and multipurpose your video content. But if you did not watch the prior video, we spoke all about your video strategy and how to and how important it is to dial in the right one for you and why we're doing it to begin with. Watch that before you watch this one. So as long as you have, then we're going to go and get right on into it. So what we're really talking about folks is content creation, and we're going to go a little bit deeper than we did in the previous training. And everything you do in real estate is content, whether it's listings you're taking, whether your case studies you're creating or clients you're serving, or it's just pictures you're sharing on social media, of really, really cool stuff, or it's blogs, or writing or videos we're creating, like what we're talking about here, where you're creating neighborhood videos or other community information. Everything you do is content, small business owner interviews, it doesn't matter. And once you realize that everything you do is content. And you start realizing that the content you're going to create is going to be much like your own little HGTV series, right like last week, we talked about creating a show. And if you look at any of these shows on HGTV, they've already done a lot of the work for us. They've showed us what the appetite is for what people want to see on television. And because there's a whole damn channel dedicated to our profession, I don't understand why we overthink this so much the content creation should be really easy. And it is, but content creation around your personal brand, is what you want to dial in. Because that's ultimately what people are going to remember. So, you know, the reason why the first training we created this, this show is because it's just like we're creating an HGTV show, if you have a show, what is the purpose of it. And that's going to determine the content that you create and how you create it many times, because you're simply just the host. And these videos are not about you. You don't need to sell people all the time on real estate or mortgage or whatever side of the business you're in.

Video Marketing-Identify Your Audience & Content Strategy Feb 25, 2022

Welcome to the first of a two part training! In this session I'm going to be covering how to build your personal brand with video, and how to attract clients versus chase leads. A lot of the stuff I'm going to explain today is going to sort of spell all of this out. Call it the who, what, when, where and why of video. Video is not lead generation, its branding its attraction, and to do it more long term or to do it over time, there's a couple things that we're going to have to do ahead of time. That's what we're going to cover today so let's jump into it!Three Things You’ll Learn in This EpisodeHow to not chase business, but have business chase youThe importance of your personal brandWhat the most impactful form of communication is (hint: it's video)ResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started what is up ladies and gentlemen, welcome to the training where we're going to do is go ahead and get started. Right here and what this session is going to be on is how to build your personal brand with video. And attract versus Chase leads attract clients versus Chase leads. And a lot of the stuff I'm going to explain today is going to sort of spell out call it the who, what, when, where and why of video, video is not lead generation, its branding its attraction. And to do it more long term or to do it over time, there's a couple things that we're going to have to do ahead of time. So without further ado, we're going to go ahead and get right on into this. We have not met before, if you've not been on my podcast or anything, my name is Mike way, Boss, I'm the real estate marketing dude. sold real estate since 2002 in Chicago. And today I live in San Diego. And what we do is we script edit distributed videos for real estate agents, lenders, investors all over the country, from East Coast to the West Coast, north and south. And I don't know about you, but I hate lead generation. I hate prospecting I hated chasing leads as an agent. And last four years, what I've been doing is sharing exactly what we always did our whole career, through content creation, and through personal branding. So what we want to do today is walk you through sort of how it all works. And where we're going to start with is that agents with a strong personal brand, they're not going to chase business business chases them, this entire business is built around your personal brand, nobody's hiring your broker anymore. Last I checked. And the reason why this is so important is because only 4% of consumers pick their agent because of the brokerage or the brand they're affiliated with. Quite frankly, I don't think people really care who you work for who you work with, or where you hang your flag. The end of the day, 96% of consumers chose the agent, not the broker they're affiliated with. But ultimately, people are people they do business with agents they typically know like, trust and remember, but they don't remember what it is that you do for a living. And they know that they remember how it is that you do it. And that's true for any industry. Right people don't follow your what they follow your why is another way, I guess you could go out and say it. Now, when you're able to craft video with personal branding, and you do it visually, that's when it works. That's when you start building a brand. So we're going to start off with a little exercise here. And what I want to showcase here is that video is going to be the most impactful form of communication, it's going to be the one that generates the most amount of attention for what ...

What’s Your Plan For Retirement? Feb 17, 2022

Let's pretend that you've been attracting business for five to 10 years, 15 years, 20 years, and you're going to get towards that retirement stage. How the fuck do you sell your practice? Or what do you do next, you just stop selling. Today we're joined by a couple out of actually Illinois, Peoria, Illinois. And this is what they do. They focus on the transition, post real estate career. First we have Jessica ball who has been an agent just under five years with REMAX truth unlimited. Justin Ball is a Real Estate Investor/Entrepreneur. They're about to publish a book that will help realtor monetize their business as they retire and teach other real estate agents how to do this. Three Things You’ll Learn in This EpisodeWhy maintaining good relations with other realtors is importantWhat you can do to help others while benefitting yourselfHow to monetize your business as they retireResourcesJessica's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude. Podcast. What we're going to be doing here today, folks is talking a little bit about the future quite often on the show, we talk quite a bit about how to build in the current in the now and how to make now business better yet attractive, not necessarily chase it. But let's just pretend that you've been attracting business for five to 10 years, 15 years, 20 years, and you're going to get towards that retirement stage. How the fuck do you sell your practice? Or what do you do next, you just stop selling. I know, when I moved out to San Diego, I just literally stopped cold turkey probably wasn't the smartest move. But I was burnt out, I didn't really give a shit. I was just ready to go. And I was done with real estate and that sense in Chicago, however, I probably could have set up like a really easy to go referral network, I still get referrals back there. And I don't even try and wish I should have done it better. So what we're going to be doing today is we're joined by a couple out of actually Illinois, Peoria, Illinois. And this is what they do. They focus on the transition, post real estate career. And eventually under one day, you're going to retire or you're going to stop selling and you're gonna do what I did burn out and something's gonna happen. There's a reason why most people don't last this long in this business, no matter who you are. It gets tiring, it gets old and you want to do some different and other opportunities will come up. What are you doing to get to that point? That's what we're gonna chat about today? How do you monetize everything you worked for so hard? Prior to those 10 years, like if you built a business of 20 years selling real estate, you're just gonna walk away and let that go away? It'd be like opening up a bakery and just saying, Hey, I'm gonna close the doors tomorrow, not sell the business and not do anything else to it. So what do we do with that? So that's what we're gonna be chatting about today. So without further ado, let's go ahead and introduce our guest, Jessica and Justin ball. How're you guys doing? Good. Good.Glad to be on the show. Man. I'm listener, and it's awesome to be a part of it.Thank you. Well, guys, like you just have to call and ask if you don't get if you don't ask you don't get you guys just fucking called me I think and said, Hey, I have this thing. I'm like, I'm looking for shows. And I'm like, Alright, let's just do it. You're from Peoria to cool. Let's see what's up.

Conversion Through Authenticity with Tristan Ahumada Feb 12, 2022

You know as well as I do that leads are worth NOTHING if you can’t convert! They cost money and you get nothing back. But Tristan Ahumada is an expert at connecting and conversion and in this episode, and he’s here to take me through the steps he uses to not just convert, but convert RELIABLY from Facebook and Google pay-per-click ads.Most of us have a split of business where up to 80% of our business comes from repeats and referrals, but for Tristan, it’s more like around 35%! His remaining business comes from converted online leads, and he does it WITHOUT buying leads from Realtor.com or Zillow. I asked him to lay out exactly how he does it, and the first thing we discussed was connecting with people and understanding personalities.If you haven’t taken a DISC course, do it now! Understanding your leads’ personalities is key to conversion, and Tristan and I look at a couple examples of how (and why) it works. Once we’ve got that down, it’s time to talk specifics, and Tristan walks me through exactly what he does when a lead comes in. He covers everything, from how long it takes to call that lead, to how long it takes to follow up, and what to say. We even talk about how to deal when you’re having an off day!Next, Tristan explains why he went cold turkey and stopped using both Realtor.com and Zillow for leads. When he decided to leave both sites, 66% of his business came from the two of them, and he had to make it up from somewhere! He talks me through where he made that business up.We finish off by talking about how to build trust with a client, once you’ve made that initial connection. We talk about the best way to communicate (Text? Facebook Messenger? E-mail?) and how you know when someone really trusts you. Finally, we talk about stories, and why telling a good, authentic story, will get a lead to pay more attention to you and engage more quickly.Today’s Topics:Understanding personalities using the DISC methodWhy it’s important for agents to tailor communications to their leads’ personalitiesHow to incorporate different personality types into automated response systemsWhat to do when a lead comes in and you’re off your gameThe worst way an agent can respond to a new leadTristan’s tried and true method for following up on leadsWhy it’s key to capture buyers when they’re emotionalThe best methods of connecting with leadsWhy we pay more attention when someone tells us a storyConnect with Tristan Ahumada and the Lab Coat AgentsIf you’re not already a member, have a look and join the Lab Coat Agents group on Facebook, the largest real estate agent group in the US.

What It Takes To build a Team With Suneet Agarwal Feb 08, 2022

Are you born to be a team leader? Do you have what it takes to build a team of agents and make it prosper? It takes more than just being a great agent to lead a team, and one man who knows that all too well is Suneet Agarwal, so I’ve invited him on the show to tell me his secrets! Suneet is a team leader with Home Smart Realty in Sacramento, California, and he’s a Club Wealth coach and Lab Coat Agent as well.Suneet and I start off by discussing what it means to run a team, and what helps retain agents. He tells me how running a team is like running a business, and the culture-building tactics he uses to make his agents feel supported and valued. He also explains why you should never brand your team with your own name!Then we talk details: where does Suneet get his leads from, and how much does he supply to his agents? How dependent are they on him for their leads? And how does he provide them with incentive to go out and find their own leads?Finally, Suneet tells me how he chooses his agents, and gives me an introduction to how he onboards them. We discuss probation periods, new agent expectations, and his number one trait that will determine whether he keeps an agent on the team, or lets them go.Today’s Topics:How is running a team of agents like running a business?Why your agents should work WITH you, not FOR youWhy top salespeople tend to stay with the same company for long periods of timeWhy you should never brand your team with your nameWhere the best leads come fromHow to decide who to bring on to your teamThe number one trait that determines whether a team member will succeedThe question you should ask yourself BEFORE you start up a teamConnect with Suneet AgarwalReach out to Suneet Agarwal on his cell phone: (916) 216-7375. You can also reach his team directly, just visit their website at bestsachomesgroup.com. You can also email Suneet directly at suneet@bestsachomesgroup.com.

Create Media, NOT Advertising Or Prospecting Feb 04, 2022

Guess what we're talking about today, marketing and marketing and marketing. But we're gonna be talking about a specific kind of marketing and why you need to be creating it. Everything you do today is content. The posts you make when you're taking up the ugly carpeting in the basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with beautiful views, that is content, anything you publish is content, and you have to be creating it going forward. There is no other way, lead generation is dead and you're gonna burn out door knocking and cold calling. To further engrave this into your minds, we're bringing on Gary Pickren as our guest today. Gary has deep ties to the local real estate community. Since 1995 Gary has performed real estate closings, taught real estate agents, and advocated for all South Carolinians in changing South Carolina real estate law. Toward that end, Gary started a weekly video blog that has over 4,000 subscribers. He even started a real estate podcast in 2020 to better educate the real estate agents on issues in the real estate closing process.Three Things You’ll Learn in This EpisodeThe importance of being visual with your communication and why it is so effectiveHow to sound more authentic and why that matters Why podcasting is a great form of contentResourcesLearn More about Gary PickrenListen to Gary's PodcastReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Guess what we're talking about today, marketing and marketing and marketing. But we're gonna be talking about a specific kind of marketing call it media, and why you need to be creating it. So probably about a week or two ago, I was on somebody's podcast, and now he's on ours. And this guy's an attorney. He's a he's a he's an a boring attorney. Okay, talking about the most stuffy profession in the damn world. Like anyone in the attorney space. It's like you get attorneys, you get to doctors, but anyone that wears a suit pretty much all the time, or you would think wears a suit all the time. That's a very stuffy, stuffy business. Well, Mr. Gary here has taken the concept of creating media around his brand. He's a real estate attorney in one specific state, but he understands marketing, he understands content creation, he understands communication, and staying in front of people remaining on top of mine, the only way you remain on top of mind is if you create content, otherwise, how the hell do you do it? Everything you do today, guys is content. The posts you make when you're taking up the ugly carpeting in the fucking basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with big ass views, that is content, anything you publish is content, and you have to be creating it going forward. There is no other way lead generation is fucking dead and you're gonna burn out door knocking dead cold calling dead. I'm telling you guys, it's common. We've been talking about this attraction thing, but I wanted to bring on the most stuffy business and show you how it even works in his damn business. And he's either due to a video he's doing in the form of a podcast, this podcast you're listening to is a form of media. I publish it every Saturday. And as a result, some of you guys, are you gonna call me next week and schedule a demo and spy my shit. And it's because I'm constantly adding value and want you're gonna convert sooner or later.

Disrupting Your Marketing Using Video with Jeff Pftizer Feb 01, 2022

Getting the best referral business is all about putting yourself out there and staying in front of people’s minds! Successful businesspeople are using video to transform how they communicate with their target audiences and market their brands. Jeff Pfitzer is a mortgage broker in the St. Louis area, and is using a combination of video marketing and great service that’s built his agent referrals up to 80-90% of his business. In this episode of The Real Estate Marketing Dude, I’ve brought Jeff on to tell me his branding secrets and how his videos are disrupting the market.Are you an employee or are you running a business? That’s a key part of what we’re talking about. Are you dependent on a big website like Zillow for your leads, or are you putting yourself out there and bringing in your own business? Jeff and I discuss why depending on Zillow is a bad idea, and what it looks like when you break free and start thinking of yourself as a business rather than an employee.Jeff is using video to differentiate himself from his competition, so we talk about what it is about video that catches people’s attention. We talk about why, if you’re in the real estate business, your videos should almost NEVER be about real estate, as counterintuitive as that sounds. Finally, Jeff talks me through the development process behind his first ever video, which had over 4,000 views in its first week.Today’s Topics:Why differentiating yourself in the mortgage industry is keyBuilding a brand is a fundamental skillHow to stand out in your marketThe three most important parts of video communication: body language, tone, and contentWhy you should never talk about real estate your videosHow to work hard to position yourself, even in a slow marketWhy customers don’t remember you until they’ve seen you seven times or moreAn example of the type of high-engagement video that will make an impactConnect with Jeff Pfitzer:The best way to reach Jeff directly is by text at (314) 220-4945. You can also call!

Attracting Leads Online with Ryan Stewman AKA The Hardcore Closer Jan 25, 2022

If you’re not focusing all your energy on attracting leads online, you’re missing out. Today’s real estate industry is so competitive that your most profitable business comes from referrals, rather than direct. One of the most reliable ways to secure referral business is to do the lead generation work for realtors – so they can concentrate on closing, and send the business back to you. I’ve brought in The Hardcore Closer himself, Ryan Stewman, to talk to me about strategies he uses for attracting leads online, and tell me his tricks for bringing the best quality leads to his agents.Ryan Stewman IS the Hardcore Closer. We’ve talked before about how important your personal brand is, and this guy’s got it down. We start off by talking about authenticity and building a strong following by letting your personality shine through on social media. Ryan started his career in the mortgage business in 2003, but in March 2010 lost his license due to regulation changes that disqualified him due to events from his past. In 2009 and the first part of 2010, he’d already closed 260 deals. Rather than fighting his license, he turned to selling social media management to real estate professionals, and really focusing on sharing his expertise.In this show, we’re talking about why lead gen is so important, and especially why it’s vital to help realtors with leads. We’re looking at what’s working for him in terms of bringing in business, and some concrete steps of how to handle new leads to get them to convert. We’re also discussing why you shouldn’t be tempted to play it cheap on social media, and how much a good campaign might cost you per lead. Finally, Ryan also gives me some tips about how to handle agents to get the best return (in terms of referrals) from the leads that you supply.Today’s TopicsWhy authenticity is key in building your brand on social mediaHow to decide who your social media audience isWhy it’s key to work with realtors and feed them leads, and what you’ll get in returnWhy big companies are now hyper-focused on lead gen for realtors, for FREESocial media and how it’s making it easier to get some exposure back from Zillow.comRyan’s verdict on whether agents should have IDX on their websitesConcrete steps to setting up a funnel for leadsWhy you NEED to make sure you have a privacy policy and terms set up on your websiteWhat’s a reasonable budget for a Facebook ad campaign with decent return?Connect with Ryan Stewmanhardcorecloser.comWebinar Registration: hcwebinar.comResources MentionedCardTapp app: hcapp.coAgent Legend: agentlegend.comKick-Ass Copywriting Secrets of a Marketing Rebel by John Carlton

Working in Your Business vs Work ON It with Josh Fonger Jan 19, 2022

If you haven't been following this show, we've been on this little kick lately. And what we've been chatting about mainly has been running your business as a business not being a salesperson, just chasing your next check. You have to realize that you're running an entrepreneurial business and you are the business you are the brand. And that means you're running a damn business. If not, you're just a salesperson. We're gonna talk about how entrepreneurs really run their business as they spend more time setting up systems and things in their business, they could work on their business and not in it. So if you feel like you're just being ran around by clients, you don't have enough time in the day, today's guest is for you. He's in charge of the book, work the system. This dude knows what he's doing. Josh Fonger is the CEO of WTS Enterprises, based on the best-selling business book written by Sam Carpenter (you can find a free version of it right here. Work the System’s mission is to help entrepreneurs get out of the day-to-day of their business by managing their systems. (Naturally, financial growth and freedom follows.) To accomplish this business mission they focus heavily on training and certifying consultants in the WTS Method so that they can make the largest impact worldwide with our coaching and consulting services.Three Things You’ll Learn in This EpisodeHow to make more and work lessWhat step you are currently atHow to help owners/entrepreneurs fix their life expenses by getting control over their systemsResourcesWork The SystemReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. It is 2022. If you haven't been following this show, we've been on this little kick lately. And what we've been chatting about mainly has been running your business as a business not being a salesperson, just chasing your next check. Unfortunately, in the real estate space, whether you're a lender and investor or real estate broker, that's just what happens. You have to realize that you're running an entrepreneurial business and you are the business you are the brand. And that means you're running a damn business. If not, you're just a salesperson. So what we're gonna do today is because it's the beginning of the year, because it's 2022, we're gonna talk about how entrepreneurs really run their business as they spend more time setting up systems and things in their business, they could work on their business and not in it. So if you feel like you're just being ran around by clients, you don't have enough time in the day, this episode's gonna be for you. He has, he's in charge of the book, work the system. This dude knows what he's doing. And without further ado, we're gonna let him tell you all about it. Josh fungerer. Ladies and gentlemen, why don't you go ahead and introduce yourself, Josh, and tell everybody a little bit about yourself, we'll get right into this interview.Sounds great. Glad to be here. Thanks, Mike. Yep, Josh bunker. And those, I don't know if you guys have this on video or not. But I'm only have a book called work the system, what I do is take the methodology in that book, and help his owners entrepreneurs fix their life expenses by getting control over their systems. And ultimately, that allows them to make more and work less, which is what most entrepreneurs would like to do. And we kind of free up their their mind space as well.In the real estate industry, we all get into this business,

Converting Leads Through Text with Jesse Beaudoin Jan 18, 2022

So you’ve got a pile of leads from a variety of sources and levels of readiness to make a purchase. How do you convert them into customers? What channels do you use? How long do you wait to respond? We are answering all these questions and more on today’s episode with Jessie Beadoin, CEO and Founder of CallAction.co. CallAction.co is a lead engagement platform that lets you personalize your messages to prospective customers on a whole new level.Nowadays most leads are coming through online, and we are living in a mobile-friendly world. It is time for our engagement with leads to catch up to technology! And no matter how many leads you may acquire across all your channels, the key to conversion is in the right follow up technique. That’s where Jessie’s software comes into play. Through quick response and personalized messages, we can engage with our customers and make a good first impression. Jessie and I go into more detail about the types of inquiry messages realtors typically will receive, and the differences between a daytime vs. nighttime inquiry. Jessie keys me in on what the average response time should be for the initial outreach, as well as the follow up after response. By defining what the customer’s need might be, and how pressing the need currently is, we can clearly lay out a path to converting them into a customer.Realtors need not focus first on establishing the trust or touting their expertise, but rather simply making the connection. First impressions are everything! By meeting the customer’s expectation through rapid response time and personable communication, you are establishing the first level of trust with your customer. In this episode, Jessie and I share some great tips to increasing the quality of your leads, and the proper follow up to boost the chances of converting the lead.Today’s Topics:What is CallAction.coTypical lead time between inquiry and actual purchaseWhat is lost when we communicate online vs. in personAre scripts bad?Magic response times for first touch and follow upBiggest frustration for customers with how realtors follow upResources MentionedCustomer Obsessed: A Whole Company Appoach to Delivering Exceptional Customer Experiences by Eric BerridgeTested Advertising Methods by John Caples Connect With Jessie Beaudoin:LinkedInWebsitePhone: 323-741-2255Learn More About Jessie Beaudoin:Real Estate Presentation on Impact Of Mobile TechnologyThanks for listening! Please leave us a review on iTunes, and visit the Real Estate Marketing Dude. Check out our blog and click the subscribe button if you want to get more of our no frills approach to real estate marketing.

How To Optimize Your PPC Campaigns Jan 12, 2022

if you are an avid listener, you know we have been concentrating a lot on PPC. If you're in real estate, you know that the Facebook way isn't quite what it used to be and a lot of you guys are frustrated by it. As a result of that, what we're seeing is a lot of people heading over to Google and YouTube ads. So I think by now, if you're tuning into the show, you get the point on PPC. And we don't want to beat that up anymore. What we do want to do is how to optimize because if you're going to start spending money, the number one question you have is about return on investment. With your return on investment from ads and money spent etc. Today, we're gonna talk about how to optimize and measure your PPC campaigns and Google ad platform. We brought on an expert who has a software that does this shit for you guys, Fred Vallaeys. Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system.Three Things You’ll Learn in This EpisodeRefresher on what PPC is and where to startWhat is a good cost per actionHow to optimize your PPCResourcesOptmyzrReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Welcome to 2022. Everybody we're gonna be chatting about if you are an avid listener, you know, some have been concentrating a lot on PPC. If you're in real estate, you know that the Facebook way isn't quite what it used to be. And a lot of you guys are frustrated by it. But in as a result of that, what we're seeing is a lot of people head over to Google YouTube ads, for example. So I think by now, if you're tuning into the show, you get the point on PPC. And we don't want to beat that up anymore. But what we do want to do is how to optimize because if you're going to start spending money, the number one question you have is about return on investment. And with your return on investment with ads, money spent, and what we're going to talk about today is very specific. We're gonna talk about how to optimize and measure your PPC campaigns and Google ad platform. And we brought on an expert disguise a software that does this shit for you guys. So maybe you just fucking go use that after the show if you're actually interested in this, but this guy is the one who built it. So I am getting into PPC myself. If you guys have seen me online, you know exactly where I'm finding you guys and I'm retargeting living daylights out of you. But I'll be honest, I don't 100% know what I'm doing. So this is gonna be very educational for me too. And I'm going to ask him questions just like I would as a customer as we go through the show. So without further ado, let's go ahead and introduce the owner of optimizer platform. Fred valets Fred, what'sup, dude? Hey, thanks for having me. Mike.Why don't you tell everybody a little bit about who the hell you are? And then let's get into this thing.Yeah, who the hell am I so I've been doing PPC for a long time I've been doing it since 1998. Started in my dorm room in Stanford, I was buying video cassettes from blockbuster, anyone remembers that company and a way to to sell them. And found this platform called go to that was the original keyword advertising system.

Debunking Google Ads Dec 27, 2021

The new year is coming and in the business world you're probably hearing a lot about Google Ads. Facebook isn't really doing as much as it used to so more and more people are trying to crack the code for Google ads or finding someone who can do it for them. I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're getting all kinds of questions on this. So we brought him on today. Nik Tsoukales founded REALTOP after spending more than 15 years growing multiple sales teams, call centers, and businesses using digital marketing. In his career, he’s been awarded multiple INC. 5000 Awards for fastest-growing private companies in the United States, been responsible for multiple business turnarounds in the financial space resulting in millions of dollars in revenue recovered as well as organically growing multiple companies online dominating organic SEO, Google PPC, and Social Media. Nik and his team of digital marketing experts are responsible for more than 89k actual clients acquired using online marketing and counting with a diverse range of business types including financial services, dental, medical, legal, real estate, and more.Three Things You’ll Learn in This EpisodeWhy content is important to rank organicallyWhat you can do on Google that you can no longer achieve on FacebookHow to get on the first page of a Google searchResourcesRealtopReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast is the end of what really 2021 We're about to get in 2022 and 2022, you're going to talk about doing some new things. And one of those new things that have started about a little bit of a buzzword in the industry, are Google ads. I actually saw a post about it this morning and one of the Facebook groups. Hey, do I know anyone that can run my Google ads for me? Because my guess is that Facebook's not doing what it used to. And that's the only ad platform real estate industry has ever actually attempted to do anything on. And they're resorting to Google ads. And you know, personally, I've been doing those YouTube ads for about nine months. I've not cracked the code I've had. But I've generated my business from nowhere. I optimize but I also am running a lot of Google Display ads right now those are doing really well. I'm getting a lot of for retargeting purposes, I love them. But I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're getting all kinds of questions on this. So we brought him on today. Nick, why don't you go ahead and tell everybody who you are, what you do. And then let's get into this interview.Thanks for having me on Mike. My name is Nick Collis, I own a company called Real top marketing. out of Boston, Massachusetts. We help all types of professional service businesses, including a lot of real estate brokerages, financial services, companies, and so on, generate tons and tons of qualified leads using Google ads, amongst other things. But I would say that's our that's our core focus we've generated to date. And this isn't actually counting every single client but over 89,000 paying clients using Google ads. So that's our that's our claim to fame.Yeah,

Stop Chasing Leads & Start Chasing CONVERSATIONS Dec 24, 2021

Every single year in December, it's one of my favorite times, because not only do I recharge, I try to take a little bit of a break. But I also start implementing what the hell we're doing for next year. So what I want to do is bring on a friend of mine, he's been on the show before, this guy's a fucking killer. He's ranked on the Inc 500 and what he does is all virtual. He doesn't need an office he could do this from his in his underwear from the comfort of his damn living room. And this guy just has a system for everything. He's a master at lead generation and that's we're going to talk about today, is how he could do this from the comfort of his home and do it nationally too. Three Things You’ll Learn in This EpisodeThe importance of having systems in place that workHow to utilize your skill and prospecting ability to grow clientele anywhereTaking advantage of resources and not being afraid to spend dollarsResourcesLearn More about Kevin MarkarianReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. It is that end of the year. And what we're doing today is doing nothing better. Yeah, what we're doing this whole month is nothing more than just a bunch of end of the year planning things and getting ready for next year. Because if you're living in reality, the next two weeks should be pretty slow. Unless you're some kind of pagan or atheist, and you don't celebrate Christmas. So if you are celebrating Christmas, what you're gonna have is a lot of downtime. And thinking about what you're going to actually implement this year. And I know from my own personal experience, every single year in December, it's one of my favorite times, because not only do I recharge, I try to take a little bit of a break. But I also start implementing what the hell we're doing for next year. So for example, guys, I am implementing a How am I going to create eight videos a month next year? How am I going to implement this system, we're implementing new products and services with real estate marketing dude, including creating short form content, all of these little things are things that you have to do because I was very poor at working on my business over the last three months. And there's a major difference between working in the business and being ran by it then working on it, setting up systems and basically allowing you to grow it's you'll never grow your business if you don't work on it and just work in it. It's just a hamster wheel that just never ending thing. So what I want to do is bring on a friend of mine, he's been on the show before, this guy's a fucking killer. He's ranked on the Inc 500. And how he does it is all virtual, literally like this guy has an office. He's in his office right now. But he doesn't need an office he could do this from his in his underwear from the comfort of his damn living room. And this guy just has a system for everything. He's a master at lead generation. And that's we're going to talk about today is how he could do this from the comfort of his home and do it nationally to that's the most amazing thing. So without further ado, let's go ahead and welcome our guest, Mr. Kevin Markarian. What's up, dude. Thanks, buddy. Thanks, man. Congratulations on all of your success. It's great to see you progress and grow. And I'm just honored to be on this, this time with you to spend this time with you and to get to connect with your wonderful audience. So thanks, Kevin, watching everyone who you are,

Getting Personal With Video Email Dec 16, 2021

Today people don't want fake they want personable and using video is one of the ways to do it. What we're gonna talk about today is how to get personal with video one on one. We brought on one of the founders of BombBomb, Darin Dawson. BombBomb is a video email platform, probably the leading one in the industry if and it's a great product. What these guys did really good is they personalize the relationship process through email and put a face with a name and that's why they're succeeding. Darin believes that human beings have intrinsic value. Each person deserves to be seen, heard and understood. That's why he co-founded BombBomb. They enable everyone in your organization to easily record, send, and track personal videos so that they can break through the digital noise, build human connection, and get a "yes" faster and more often. Stop relying on plain black text on a plain white page to communicate your most important and valuable messages. Start enjoying the benefits of face to face communication through simple, personal videos.Three Things You’ll Learn in This EpisodeThe best easy investments to make for your businessHow to use video to your advantageWhat BombBomb is and why you need itResourcesLearn More About Darin Dawson & BombBombReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate market interview podcast today we have a great episode for you guys. If you've been following the show last few weeks where we've been focusing on his personal branding. What the hell are you going to be doing in 2022? So many guys who subscribe and listen to the show constantly doing the exact same thing? Hey, Mike, I'm gonna get on video Mike, I'm gonna do video I'm going to get on video but then you kick the can down the road. Because the market is good right now and you forget the whole video thing to begin with. And then we end up back at square one. So what I've been preaching for the last two months, probably for the last five years actually is you have to build your personal brand through video. No one cares about what fucking brokerage you work for. Everyone cares about one thing, do I trust this person? Since COVID, it's O or COVID COVID COVID. It's okay to be personable. I'm in my garage. Right now, the guest is usually probably prior to COVID you're probably in a nice fancy office. But today people don't want fake they want personable and using video is one of the ways to do it. So how we're gonna talk about today is how to get personal with video one on one. And we brought on one of the founders of bom bom, which all of you guys are very familiar with Bom Bom is a video email platform, probably the leading one in the industry if that. And it's a great product. But what these guys did really good is they personalize the relationship process through email and put a face with a name. And that's why they're succeeding. So without further ado, let's go ahead and introduce our guest today. Mr. Deron Dawson. How you doing, buddy?Good, man. What's up, Mike, thanks for having me. I love everything you're just talking about. Yeah, I think every year I've been I've been doing this since 2006. And every year, it's been the year of video, right? Like, every year, every real estate conference, I go to a mall and let's like this year's the year a video and I think, you know, every year it gets better. But yeah, I mean, people want to adopt it, but then they then they just don't for whatever reason they get busy. I mean,

Your Personal Brand Is Your Unique Selling Proposition with Tonya Eberhart Dec 07, 2021

If you were to open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit? But you don't do the same thing with your real estate business. Why not? It's because you haven't identified your brand. What we're gonna chat about today is all about your personal brand, why it matters, then how you identify it, and how you market it. Today we're bringing on a branding expert from brand face, Mrs. Tanya Eberhart. Tonya is the founder of BrandFace® and Branding Agent to Business Stars. She’s also the author of four books on personal branding. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help business stars differentiate themselves.Three Things You’ll Learn in This EpisodeThe importance of your personal brandHow to identify your personal brand and what to do with itThe impact you can leave on everyone you meetResourcesLearn more about Brand FaceDiscussYourBrain.comReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. We are joined here today by unbelievable gas somebody that I've seen over the last few years and finally we did fucking show together. Should have done this a long time ago. But yeah, we should. Where have you been? I don't know, just some of these things. That's just one of these things. But um, anyways, what we're going to be chatting about the summer books. So one of the things I know everyone's talking about is like, you know, the last two weeks of the year, what do we do we sit around, what are we gonna do next year? What do we do differently, and I got a newsflash for you. Nobody is hiring you based upon the broker you hang your license with. I will just go ahead and tell you that, let me repeat it one more time. Nobody is going to hire you over the broker that you're associated with, quite frankly, no one gives a shit who your broker is, or what the hell they do. And quite frankly, neither do you. Because today, more than anything, brokers are not really earning their splits, so to say, but that's why they're as 100% brokerages and companies like exp have been growing so much is because agents are looking for more, but that's another episode. So what we're gonna chat about today is all about your personal brand, why it matters, and then how you identify it, how you market it. And first off, what is it the problem that so many of our own clients have a lot is? Well, what do you mean, I'm a brand, I'm just a human being? I have a family, I have kids, I have a breeding? Well, let me ask you a question. If you're open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit. But you don't do the same thing with your real estate business. Why not? It's because you haven't identified your brand. So what we're going to be doing today is bringing on a branding expert from brand face.

PPC Vs. Facebook Ads, Vs,. SEO Dec 02, 2021

if you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because everybody in the world wants a cash offer today and we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. So what we want to do is bring on a guest today, who's an expert, and we're going to talk about the pros and cons of different digital marketing. Brandon Bateman has been in the game of generating motivated seller leads for almost four years now. He's spent over 10,000 hours just generating motivated seller leads and today he is going to give us his expert insight.Three Things You’ll Learn in This EpisodeHow you can crack seller lead generation in your businessDifferences between Facebook, pay per click, and SEO on websiteWhat works when it comes to advertisingResourcesSchedule a call with BrandonReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast what we're going to be doing today, folks since December what we're talking about all month long shit we need to be getting into for the following year. And if you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because a lot of real estate agents. Everybody in the world wants a cash offer today, you have ibuyers infiltrating every single offer. And we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. And amongst that, one of the hottest tickets and one of the things if you can crack, if you can crack seller, lead generation in your business is very advantageous because that's what everybody's trying to do. So what we want to do is bring on a guest today, who's an expert, and we're going to talk about the pros and cons of different digital marketing. We're going to talk about Facebook, we're gonna talk about pay per click, and then we're gonna talk about SEO on website, we're gonna disguise or call it, divide the differences between all of them, so that you can get an idea you know, off of which is right for you. Once everything goes digital things change. The truth is that 99% of you don't have the skill set to even know what the fuck we're talking about. That's why guys like this exists, because he does a lot of this stuff for you. So we're gonna get into it and show you exactly what he's doing.And see how this rolls. Brandon. Say hello to our guests. This is Brandon Bateman, ladies and gentlemen. Yeah, thank you for the introduction, Mike. Happy to be here. Why don't you tell everybody a little bit about who you are, where you're from, what you do. And then I got a bunch of questions for you. Yep, let's do it. So my name is Brandon Bateman. I live in Utah, good old coastal Salt Lake City. Anybody knows that crazy market. I have been basically in the game of generating motivated seller leads for almost four years now. A little bit less seriously at first and a little bit more seriously, in the past few years or so. And I am proud slash embarrassed to admit that I've spent over 10,000 hours just motive generating motivated seller lead myself here that makes me an expert, but it also doesn't reflect highly on my work life balance. So that's, let me just ask you a question.

Appreciation Is Attraction with Cole Slate Nov 27, 2021

Happy Thanksgiving everyone! First of all, there's a lot of things that we're thankful here for, but one of the things we are thankful for and what we're going to be chatting about on this episode, is how to be thankful for all the frickin referrals that you're receiving and how to be thankful for all of the different business that we attract versus chase. I'm telling you in 2022 is the year the personal brand and the reason why that is is because let's face it, you guys are all selling the exact same shit. Everyone's got access to the MLS, if you're a lender everyone has access to the same program, so what is really the difference between you and everybody else? Ultimately, the answer to that is going to rely on the relationship you have with the person you serve, or the brand that you have that attracts them to want to be served by you. Today we welcome Cole Slate onto the episode. As broker and owner of Slate Realty, he does everything 100% referral base. A lot of brokerage team leaders instantly shift into lead generation mode where they have to give their agents leads and do this and that, but what if you just taught your agents how to fish instead for referrals, and it didn't cost you anything out of pocket? How much more would that add to your bottom line if you're a broker owner, so if you're a broker owner, if you're a team lead, I think you're gonna appreciate this episode today.Three Things You’ll Learn in This EpisodeHow to make your business 100% referral basedWhat marketing yourself as hyper community meansMistakes to avoid when first starting out ResourcesLearn more about Cole SlateReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living.It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome to another episode of the real estate marketing dude podcast.It is Happy Thanksgiving. First of all, there's a lot of things that we're thankful here for. But one of the things we are thankful for our for our guests, and in the spirit of being thankful what we're going to be chatting about on this episode is how to be thankful for all the frickin referrals that you're receiving and how to be thankful for all of the different business that we attract versus Chase, because I'm telling you in 2022 is the year the personal brand, I've been saying the shift last five fucking years before Tom Ferry every set of damn thing about it. And the reason why that is is because let's face it, you guys are all selling the exact same shit. Everyone's got access to the MLS if your lender ever has access to the same program, so what is really the difference between you and everybody else? And ultimately, the answer to that is going to rely on the relationship you have with the person you serve, or the brand that you have that attracts them to want to be served by you. So what we're going to chat about today, I've been seeing this dude on Facebook, hosting events. He's always doing shit and I like indirectly know you from Facebook, and he just opened up. Another brokerage is growing rapidly, but he does everything 100% referral base, a lot of brokerages team leaders instantly shift into like the lead generation mode where they have to give their agents leads and do this and that. But what if you just taught your agents how to fish instead for referrals, and it didn't cost you anything out of pocket? How much more would that add to your bottom line if you're a broker owner, so if you're a broker owner, if you're a team lead, I think you're gonna appreciate this episode today. And without further ado, we're gonna introduce our friend Mr.

Brand Vs.USP Which Do You Have? Nov 19, 2021

The end of the year is coming, and I know with the holidays it is very easy to get burnt out, but I implore you to go ahead and invest that time into your self and look at what you could be doing differently and purposefully. On this weeks episode, I'm going to share with you what I believe the future is for businesses. I mean, there's a reason why we started this podcast five years ago, we saw the writing on the wall. We're saying attract, attract, attract before everyone even heard it in their vocabulary. They're still saying Chase, Chase Chase. It's because consumers changed the way they look for information. What they want from their lender or their realtor has changed and nobody's hiring you anymore because of the company you're affiliated with. I don't care if you're at exp or REMAX or you're at Keller Williams, or if you're a broker and you're at lending tree or Bank of America, no one gives a crap, you're getting hired off of your personal brand period. And it's going to continue to work that way.Three Things You’ll Learn in This EpisodeBranding vs. USPHow to provide a personal experienceHow to compete with companies spending billions of dollars going into the marketplace to create alternatives to the buying and selling or lending processResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike way Ambassador real estate marketing. This podcast is all about building a strong personal brand people have come to know like trust and most importantly, refer. But remember it is not their job to remember what you do for a living. It's your job to remind them let's get startedwhat is up ladies and gentlemen, welcome to their episode of the real estate marketing dude podcast. Hey low, folks, it is getting to that time of year Thanksgivings coming up. And that usually this last two months, it's when you start planning for the next. I mean, let's be honest, I don't know about you. But I always get burnt out about this time of year, regardless of what I'm doing. And I was always when I was in real estate, even today, when we're doing a lot of video work for people and whatnot. But the end of the year, what I'm excited about is that it's a time that you actually go ahead and work on the business, decide what you're going to not be doing any more than what you're going to be doing and then just sort of strategize and take that time take the holiday time off with four days off next week. holidays come you know from that December 20 to the end of the year, it's you get two weeks where it's pretty laid back. But I implore you to go ahead and invest that time into your self and look at what you could be doing differently and purposeless. podcasters we don't have a guest on today, we're going to teach a little bit. And I'm going to share with you what I believe the future this entire businesses. I mean, there's a reason why we started this podcast five years ago, we saw the writing on the wall. We're saying attract, attract, attract before everyone even heard it in their vocabulary. They're still saying Chase, Chase Chase. And it's because consumers change the way consumers look for information is what's changed in the way consumers and what they want from their lender their realtor is has changed and nobody's hiring you anymore. Because of the company you're affiliated with. I don't care if you're at exp or REMAX or you're at Keller Williams, or if you're a broker and you're at lending tree or Bank of America, no one gives a crap, you're getting hired off of your personal brand period. And it's going to continue to work that way. So amazing. I was talking to someone the other day, as a matter of fact, I'm doing this podcast in my garage, and I'm running a company two days a week out of my garage. And honestly, people don't quite care if I do a demo with somebody. And I'm like, hey,

How To Build A Never Ending Pipeline With Sherri Johnson Nov 12, 2021

Quite often on the show, what you'll hear me say is stuff along the lines of "Hey, you are just a salesperson chasing another check if you are only counting the commission as the real value of closing a transaction instead of leveraging your transactions. When I was selling real estate, the goal of the listing was not to sell the damn house, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represented. It's never a matter of just selling a house. So today, Sherry Johnson is going to walk us through exactly what she calls sort of the gold mine pipeline. She's a coach nationally. She's been doing this for years, and she's got a wealth of knowledge. She sold for almost 10 years, then went into leadership and management with a huge company, Howard Hanna Real Estate. There, she grew the sales volume of 750 agents from 600 million to 1.7 billion in four years. Today, she provides solutions for agents, individual agents, teams, large teams, mega teams, and also provides management and brokerage executive level coaching for companies.Three Things You’ll Learn in This EpisodeWhy you should be running a business and not being a salesperson chasing a checkWhat the goldmine pipeline system isHow to grow your sales volumeResourcesSherri Johnson CoachingReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast, another Friday here, and actually, this show is gonna go live tomorrow. So this is like real time, like, I'm low on shows, and I'm loading up. But it's a good one. I was just on her podcast. And I know the last few weeks, I've been doing a lot more like training and whatnot. But I wanted to bring on a coach. And she's got a really cool system. Quite often on the show, what you'll hear me say is stuff along the lines of like, Hey, you are just a salesperson chasing another check. If you count the real value of closing a transaction that only commission you have on that deal specifically, and not leveraging your transactions, the next one. So when I was selling real estate, the goal of the listing was not to sell the damn house and it was gonna sell fucking house. The goal, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represented. Because it's never a matter of selling a house. Like my goal is to sell everyone for houses and under referred into for more relationships that I can read, rinse and repeat the same damn thing. So we're talking about running a business and not being a salesperson chasing a check. So our guest today is Sherry Johnson is going to walk us through exactly what she calls sort of the gold mine pipeline. She's a coach nationally. She's been doing this for years, and she's got a wealth of knowledge. So without further ado, let's go ahead and welcome Miss Sherry Johnson to the show. Sherry, how are you and thank you for joining us.Hey, Mike, thanks for having me. I'm excited to be on your awesome podcast and talk about this. Yeah, it's gonna be to be hopefully one of your best episodes I have, I think.Let's go in. I want you to tell everyone, just brief background, who the hell are you? Where do you come from how you been doing this, and then we'll get into it.Awesome. So I am in Cleveland, Ohio, born and raised, and I've been a real estate broker for 25 years, I'm going to 26 I was a top agent at a company we ...

No One Cares What the F*ck You Look Like On Video Oct 29, 2021

What we're going to be teaching about today is about how to get over that hump. That big hump of getting on video, because I don't know what it is with a lot of people, but let's be honest, you're sitting there listening to this show right now and in the back of your mind, you're telling yourself, Hey, I know I need to get on video. Instead of getting to work you delay the process. The reason why I know that is because it's the fourth quarter and I can predict when the calls are going to come into our company and people will say Hey, Mike, I'm gonna do video this year, and they're already starting to happen. If you don't know, we script, distribute videos, and basically build your show and become your marketing dude, and make it really fucking simple. But this isn't about us. What I want to do today is show you how we get each and every one of those people comfortable on the camera and get used to, you know, creating content.Three Things You’ll Learn in This EpisodeWhy it is important to get yourself on videoHow to get started on video and get yourself a real estate marketing dudeWhy most people shy away from video and how to get the f*ck over itResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Book folks haven't had any guests lately, I've just been sort of lazy on booking them sort of having a good time, doing a little bit of teaching. So what we're going to be teaching about today is about how to get over that hump. That big hump of getting on video, because I don't know what it is with a lot of people. But let's be honest, like you're sitting there listening to this show right now you kick that can down the road for far too long. And in the back of your mind, you're telling yourself, Hey, I know I need to get on video. I know I need to get on video. But you know what, it's been such a good year, I could just wait one more week. And then that week turns into a month and then a month turns into six months and then another year. And the reason why I know that is because it's the fourth quarter. And I can predict when the calls are going to come into our company, I can predict when they say Hey, Mike, I'm gonna video this year, and they're already starting to happen. And we're only in October. And if you don't know, we script that it distribute videos, and basically build your show and become your marketing dude, and make it really fucking simple. But this isn't about us. What I want to do today is show you how we get each and every one of those people comfortable on the camera and get used to, you know, creating content. Like I didn't practice for this podcast right here, I just literally hit record. And it's because I'm passionate about my trade, I know exactly how to communicate with my audience, I know exactly who my brand is. And that doesn't happen overnight. That takes time it takes, you know, takes time and energy, but where it all starts is by havingthe wherewithal or the called the balls to go out and say, hey, look, I'm a personal brand. People don't hire my broker or my bank or whatever, they hire me. And when you first realize that you are the brand, that's when everything changes, you see, we often times just look at ourselves, and we think I'm just an individual, like, for me, I'm a dad, I have three kids, you know, I have feelings, I get emotional, you know, I get stressed out quite a bit, guys, I have anxiety, you know, but we don't voice those different things to the world.

Advertising vs Marketing Oct 22, 2021

I can't tell you how many times in the past couple weeks that I've been having this exact conversation with people who've been calling in. They're asking us to do their video services, or they're doing something with our isting advocate, and they're talking about developing a unique selling proposition around their brand. It always comes down to the same conversation: advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the difference between the two, because they are night and day. Oftentimes, many of us in the real estate community lump them as the same activities. It's extremely, extremely important to understand the difference between the two, because the truth is, regardless of what type of business you're in, you should be doing a little bit of both. You should always be marketing your business and you should always be advertising it.Three Things You’ll Learn in This EpisodeThe difference between advertising and marketingHow to advertise and market your unique brand accordinglyWhere business comes from for real estate agents or lendersResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust Most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What is up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. What is up everybody, what we're going to be doing today on today's episode is I'm not gonna bring bringing on a guest, we're gonna actually go through and I want to teach today.I can't tell you how many times in the past couple weeks that I've been having this exact conversation with people who've been calling in and that that we're doing demos, they're asking us to do their video services, or they're doing something with our listing the listing advocate, where they're talking about developing a unique selling proposition around their brand. And it always comes down to the same conversation. And what that is, is that advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the difference between the two, because they are night and day. And oftentimes, many of us in the real estate community lumpa mess are the same activities. And it's extremely, extremely important to understand the difference between the two, because the truth is, regardless of what type of business you're in, you should be doing a little bit of both, you should always be marketing your business. And you should always be advertising as such. So we're going to start here is we're start at the beginning. And I have to give you the why, before I could give you the what. And the reason, we're gonna start with where business comes from, for real estate agents or lenders. In that case, and we'll speak specifically on those two topics. Now. I'm looking at a chart right now on a computer. And what it's telling me and this is a stat from Nara National Association of Realtors. And basically what it's telling me is that 80% of closed transactions last year came from people you already personally met, they used you in the past, or you actually ran into them. Personal referral, personal acquaintance, they ran into your office. So it's either people you meet, or you worked in the past, or people that were referred to you, period. Now, that's where over 80 freaking percent of business comes from. So I want to take a sudden get out of the real estate industry, I want to talk about what I would do. If I started a new business, I want you to apply this concept to your business and see where you can fill in the gaps. First and foremost,

$600,000 in closed GCU from YouTube Organically Oct 07, 2021

These days there are so many social media platforms it is hard to keep up and easy to fall behind your competition. There's one platform you should not be overlooking and that is YouTube. You can spend all your money on ads and still not see a return and today's episode is going to change that. We're going to be talking to a 28 year old named Cody Steck who in just two years is on track to close near $600,000 and close GCI 100% from YouTube. More impressively, he did this 100% organically and free.Covering everything from strategy to keywords and SEO, this episode will be one for the books. As a long time Realtor, and real estate investor, Cody has a strong understanding of the real estate market for the Salt Lake Metro area and the entire Wasatch Front. Born and raised here in Utah, Cody knows the ins and outs of each city and neighborhood and has become a local celebrity on YouTube.Three Things You’ll Learn in This EpisodeThe importance of finding your nicheHow to make videos pertaining to topics people will actually search forAmount of content to put out a monthResourcesCody's YouTube ChannelReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know like trust most importantly refer but remember it is not their job to remember what you do for a living it's your job to remind them let's get started what's up ladies and gentlemen welcome another episode of the real estate marketing dude podcast What is up everybody? What we're going to do today is bring you live individual agent actually doing the shit we talk about every fucking week on this damn show. So she knows there's people out there doing it we're not doing his his stuff but he's doing you know basically what we do for a lot of people so this is like every PP there's a lot of people doing this exact same strategy and we're gonna focus today specifically on YouTube. How the hell did he get in the business two years ago 28 years old and he's gonna close near $600,000 and close GCI 100% from YouTube Well, he knew the strategy he knew how to get found he created content he started doing it consistently and guess what people started knocking on his damn door and he did it without spending $1 in ADS I think we're gonna find out though because this is what an interview is so without further ado, we're gonna go ahead and introduce our guest His name is Mr. Cody stack what's up Cody?What's going on guys happy to be here. Can't wait to jump into thisYeah, dude, we appreciate having you on the show here Why don't you go ahead and tell everybody a quick rundown Who are you what market are you in and then we'll get on into the interview.Yeah, sure. So Cody stack I've been in the business for six years but just been on YouTube for only two years now so everything I do is almost exclusively YouTube at this point it's all 100% organic and free like you said i've you know I'm on track by the end of 2021 over the last two years I will have closed about $600,000 in gross commission just from youtube so in addition to that I'm doing you know friends and family and investors and all these other people I still have my market still so but as far as just lead generation new business coming in 100% YouTube right now and absolutely love it you know this stuff works and you know if you're thinking about doing it you got to do it you know now's the timeyeah and because like you know, you're in Salt Lake City I was checking out your channels pretty impressive. So if you go to his channel we'll give you the link later but just look up living in Salt Lake City I mean the dude owns every single search term out there and then you can see what his view counts are and you know he's gonna own that probably forever which is the best part about i...

How This Investor Finds 15-20 Motivated Sellers A Month Sep 24, 2021

If you've been following our episodes we've focused very heavily on seller lead generation working with ibuyers not against working with real invest real estate investors, embracing them, not necessarily trying to fight them as the real estate industry has done in the past. Because there's a lot of interruption, people are trying to take your commission's out, they're trying to cut lenders out of the deal. There's a lot of big tech money that is pouring billions of dollars into seller lead generation right now. So what I want to talk today about sort of how do we compete back? How do we fight back against that?What we're going to focus on today is how this dude is doing just that as a real estate investor. His expertise is in seller lead generation and motivated seller lead generation in certain different markets. He's going to share with us today exactly what he's doing and how he's doing it. So what I want you guys to get out of today is very simple. Start thinking outside the box. Everyone wants to generate more sellers or more seller leads. We don't do them by farming a bunch of strangers, you do it by putting your offer in front of the right person that needs that solution right now.Three Things You’ll Learn in This EpisodeHow investors grow their portfolio without having to look at the MLS and scour through a bunch of listings to find the right deal.Where to get a transparent view of what the property looks likeA done for you real estate investing company for people that have money that don't have the time capacity or wherewithal to actually get in the ground and get dirtyResourcesThe Rocket OfferReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. What we're going to be chatting about today, folks, if you've been following the show, in the last few months, we've been very, very heavy on seller lead generation working with ibuyers not against working with real invest real estate investors, embracing them, not necessarily trying to fight them as the real estate industry has done in the past. Because there's a lot of interruption. People are trying to take your take your Commission's out, they're trying to cut lenders out of the deal. And there's a lot of big tech money that is pouring billions of dollars into seller lead generation right now. So what I want to talk today about sort of how do we compete back? How do we fight back against that? People always come to me and they say, Hey, Mike, well, there's a lot of these alternatives to real estate agents today. And they all went out in the last crash, right? They went out in 2017, or 2002 1009. Well, real estate wasn't an asset class back in 2000 789. Real Estate also didn't have big tech, big capital involved in the industry, and with unlimited pockets. And that's really what's happening today. So today, what we're stuck doing is forcing ourselves to sort of out brand out market, we have to get to the lead first. And what we're going to focus on today is how this dude is doing just that he is a real estate investor. But his expertise is in seller, lead generation motivated seller lead generation in certain different markets. And he's going to share with us today exactly what he's doing and how he's doing it. So what I want you guys to get out of today is very simple. Start thinking outside the box, and everyone wants to generate more sellers or more seller leads. We don't do them by farming a bunch of strangers,

2 Ways To Attract Clients Through Brand Sep 10, 2021

Standing out in the market is the most important thing facing the real estate industry. What's the easiest way to go about doing that? The answer is simple: Your brand. A lot of people think it's your license, or your broker, or your lender, but it all comes down to your brand. Your brand is your persona and it defines what your presence is whether that be online or in person. If people resonate with your brand then they are more likely to converse with you and ultimately hire you and use you for their transaction.In this episode of the podcast we are going to go through the two main reasons why the significance of your brand matters and how to use it to your advantage when it comes to attracting clients. What I want to do is break down this idea in several different ways to give you strategies to start attracting. Let's be honest, what is the difference between you and every other real estate agent or lender in your market? The truth is, you all have access to the same loan programs or interest rates depending on what side of the business you're in, meaning it all comes down to you and your brand.Three Things You’ll Learn in This EpisodeHow to stand out in the market in today's real estate industryThe importance of your brand, how to find it, and then use it to your advantageThe idea of programs and how they can help your businessResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on Instagram

Marketing Motivated Sellers On Facebook And Google Aug 28, 2021

The old ways of real estate are just not working anymore. For sale by owners, expireds, and knocking on doors are all valid ways to gain client's, but it isn't the most efficient way. Online marketing and marketing motivated seller leads specifically for Facebook and Google are, and that's what we'll be talking about on today's episode. We're diving into the seller lead generation process, but this time, through the mindset of an investor. Real estate agents should be doing the same thing investors are doing, which is, putting their offer or their solution in front of the right people. For 12+ years now Chad Keller and his business Motivated Leads has done Facebook marketing and Search Engine Optimization for local businesses, startups, and fortune 500 companies. With the experience of spending millions in advertising dollars to learn the game from the inside out they have perfected digital advertising. Now for the 5 years they have reinvested their profits back into rental properties and started a real estate empire. Listen to this week’s episode to gain insight from the strategies that top digital advertisers use to market to motivated sellers on Facebook and Google, optimize your ad spending, and ultimately perform more money making activities. It’s no secret that with rising competition agents are having a harder time closing deals. However, if you implement these strategies in your business you can respond to these changes and win in areas your competition isn’t even touching. Three Things You’ll Learn in This Episode How Chad created a lead online lead generation system for investors. Getting your leads to come to you through investing digitally. The importance and results of targeting the right people. Connect with Chad Learn more about Chad and Motivated Leads at Motivated-Leads.com or call him at 412.254.9225 to get connected. Resources Learn more about Motivated Leads Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram

Finding Motivated Sellers on PPC & Facebook Aug 22, 2021

With a saturated social media market it can be difficult to reach your target market, let alone convert that audience into motivated sellers. The solution? There is no one size fits all answer whether you're layering that with cold calling, or the door knocking. Although, running Google ads, either PPC, Facebook and IG to target motivated sellers is a great skill to have under your belt. Luckily, Esteban Andrade made it simple with his business Hesel Media. As founder and CEO of Hesel Media he strives to help Real Estate Investors and agents/brokers grow their business by finding motivated sellers, getting them under contract and adding minimum 2-5 contracts per month, all while streamlining their processes and systems. This lead generation agency is committed to providing more leads and closings to Real Estate businesses. On this episode of the podcast, Esteban joins me to discuss how to target and convert motivated sellers online. We will also touch on how Hesel Media is helping real estate investors and hybrid agents be able to monetize inbound leads. Listen to this podcast to learn more about the data that is captured by these giants like Google and Facebook and how to utilize this information for your business. Three Things You’ll Learn in This Episode Options to give your sellers to attract more business. Where the future of business is heading and how to capitalize on it. How to hyper target and only get sellers. Connect with Esteban Learn more about Esteban and his company at HeselMedia.com or head directly to his calendar to book a free consultation and continue the conversation here. Resources Jam pack your schedule with motivated sellers HeselMedia.com Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram TRANSCRIPT: So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. What we're going to be chatting about today, folks, is how do you target and motivate? Or how do you target market and convert motivated sellers but doing an online? If you're chasing this audience, you're chasing this market, you realize that it's usually a multi pronged approach isn't a single one size fits answer for all whether you're layering that with cold calling, or the door knocking. But what we're going to talk about today is really just a digital side of it specifically on how we run Google ads, either PPC, and Facebook I G to target motivated sellers. So we're here with an agency today, they wanted to come on the show, obviously, they do this for you guys, you guys can learn more about their services at the end here. But I want him to walk us through how it's working. First, because that's really, really exciting. If you guys have not been following what we're doing here real estate marketing dude, we just launched a, a huge, we're right in the space like and because there's such a huge market with motivated seller leads, everybody is after them. And everyone's trying to take realtors out of the equation here. And the reason why we built the listing advocate.com site out was so that you can adapt a multiple offer approach or multiple option approach because that's where it's going to play in for a lot of the seller leads. When you're marketing motivated seller leads only about five to 8% of them are going to actually convert and take the cash offer that you're most likely marketing them with. However, it's like what do you do with the other 92%. And that's where having multiple options comes into place.

How To Socially Farm For Referrals ON and Offline Aug 14, 2021

If you are constantly selling your business then your friends are going to stop asking you out to dinner or to hang out on weekends. So, how then do you stay top of mind and build your brand while still keeping your friends? The answer is through consistent content creation, relationship marketing, and referral marketing. Sarah Cripe and Sophia Meyers are the creators of Connect Social Pop, a service that takes the brain damage out of your real estate marketing. This includes daily social media posts, pop-by's, and website building. Listen to this week’s episode to gain insight branding and consistent communication to the same audience over time through multiple channels. Three Things You’ll Learn in This Episode The 20/80 rule. Where to start with your social media. What kind of hashtags you should be using. Connect with Sarah Cripe & Sophia Meyers Learn more about Sarah and Sophia and their business Connect Social Pop at ConnectSocialPop.com to continue the conversation. Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram TRANSCRIPT: So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. We're going to be chatting today about sort of staying on top of mind building your brand through consistent content creation, relationship marketing, referral marketing, anything from pop buys, to remain a consistent presence on social media we're really talking about today is how the fuck do you stay in front of everybody without always having to like hit him over the head with your lockbox? Because you can't always be selling your business. If you're always selling your stuff, your friends are gonna stop asking to go out to dinner, or hang out on the weekends. But that doesn't mean you stop communicating with them. So what we're really chatting about today is branding and consistent communication to the same audience over time through multiple channels. And that's what we really want to focus on today. So I get an email from these two chicks called from Connect social pop, and this is what they do for a living, and they're gonna share a lot of their tips with us today. And we're gonna go through sort of how you do that, because I get asked all the time, the answer is no, you don't need to always be talking about real estate. You should in some cases, but not all the time, because people are gonna tune you out no differently than the way your financial planner doesn't need to talk to you about IRS stuff. tune them out. So it's exact same concept. So without further ado, let's go ahead and introduce our guests. We have Mrs. Sarah or is it miss Sarah Cripe? And Sophia Meyers. Want you guys whoever goes first. So introduce yourself and tell us a little bit about who the fuck you guys are? Hi, I am Sarah Cripe. And my partner over here is Sophia Meyers. And we created Connect social pop to help real estate agents stay top of mind without all the brain damage that comes with it. You know, we just saw that all these agents are coming in and they're like, No, I'm gonna kick ass take names. And then they're like, Oh, I forgot I have to be a marketing department, I have to be a counselor, I have to be all, you know, wear all the hats. So we created this to help them take one of those hats off and make it simple. Because you need it, you need it, you can't do all the things. Nice, Sarah, or Sophia. I mean, hello. The other s the other s on here. Sophia, I've loved doing this has been a really fun project. You know,

Optimize Your Time, Improve Your Bottom Line with Cory Rosier Aug 07, 2021

Time management is one of the largest setbacks when it comes to growing your real estate business. Knowing your limits and how to structure your days can make or break your success in both the short and long-term. Further, managing your time will begin to become a strength once you’ve honed in on your schedule and start to optimize your days. So, what have you done to protect yourself from falling victim to your schedule? What are some ways you can begin to take full advantage of your time? Cory Rosier is the CEO of Sweet Assist, an all-in-one solution for brokerages to manage their agents better and grow their business. Cory is also the Vice President of Big Block Realty. Big Block Realty is California’s fastest growing brokerage with 1,100+ agents and has been recognized as one of fastest growing companies by the Inc. 500 for the past 4 years, most notably earning the #26 spot in 2016. Big Block is a 100% commission brokerage and focuses on creating an outstanding agent experience, which has led to their massive growth and success. Listen to this week’s episode to gain insight from the strategies that top producers use to manage their time well, optimize their schedules, and ultimately perform more money making activities. It’s no secret that with rising competition and a scarce 2021 market, agents are experiencing commission compression and having a harder time closing deals. However, if you implement these strategies in your business you can respond to these changes and win in areas your competition isn’t even touching. Three Things You’ll Learn in This Episode Why time management is so important for agents Managing your time can make or break your business, and is probably the most frustrating aspect to deal with. We’ll give you strategies that top agents use to close more deals and optimize their schedule. How you can use ancillary services as another income Commision compression is a real thing and agents are starting to look for other ways to supplement their home sale income. We’ll give you the best strategies for using ancillary services to improve your bottom line. Importance of joining an agent focused brokerage Your brand is by no means affiliated with your brokerages, and the reality is that your clients don’t care who deals with the compliance of your transactions. However, brokerages hold a fiduciary duty to make their agents successful, but many think it’s the other way around. Learn more about the importance of joining a brokerage that puts agents first. Connect with Cory Learn more about Cory and Sweet Assist at SweetAssist.com or connect with him on LinkedIn to continue the conversation. Resources Learn more about Sweet Assist Schedule a Sweet Assist demo Join Big Block Realty Big Block Realty joins the Inc. 500 list at #26 Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram

The One Thing Big Tech Can’t Compete Against with Brad McDaniel Jul 31, 2021

Big tech companies are continuing to compete with real estate agents by offering new services that supposedly improve the buying and selling process. However, what many don’t realize is that there is one large differentiator that big tech companies can’t compete with. People want to work with people, and by being a personable agent that has your clients in your best interest, you can win the business of your database, community, and the people they know too. However, this means you should likely take a different approach when it comes to marketing your database. Listen to this episode to understand the strategy you can implement to start winning business from the people around you and stay ahead of the competition. Brad McDaniel is the CEO of Likely.ai, an artificial intelligence platform that helps agents close more deals by identifying likely sellers within your area and database. Brad has been around real estate from the time he was young, seeing his dad build a real estate business and eventually becoming a senior project manager at Trulia. He noticed the rise in data and analytics usage in real estate, and sought out to build his own business centered around using data to drive decisions. On this episode of the podcast, Brad joins me to explain what’s going on in big tech companies and what they’re doing to compete with real estate agents. He walks us through the numbers behind the shift in consumer behavior and how you can work smarter to adapt. We discuss strategies to implement in your business to help nurture clients, find likely sellers in your business, and ultimately close more deals. Listen to this episode to understand your true competitive advantage against big tech companies, and realize where your business really comes from. Three Things You’ll Learn in This Episode What big tech companies are doing now We’ll discuss what big tech companies are doing now to compete with the local agent. We’ll cover the numbers behind agents at big tech brokerages and the strategies they use. How you can compete with big tech companies Knowing what these companies are doing is the first step to crafting your competitive advantage. Next, you’ll have to implement a strategy that is people-centric, and keeps your clients always in your best interest. We’ll unpack the actions you can take to stay ahead of the game. Strategies to nurture your database and hot leads The most reliable source of business are the people closest to you, yet many times agents will go and chase business outside of their sphere. We’ll give you the strategies top producers are using to nurture leads and close more deals. Connect with Brad Learn more about Brad and his company at likely.ai or connect with him on LinkedIn to continue the conversation. Resources REfresh your database with Likely.ai Likely.ai Identify COVID distressed properties with Likely.ai Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram

Leveraging Relationships with Developers and Finding Deals with Sunil Saxena Jul 18, 2021

Leveraging relationships is an important part of being a real estate agent, and some of the best people you should get to know are your local developers. You will often come across deals that you may not be able to close, but by understanding the process of evaluating and negotiating deals, you can bring them to investors in your area to earn a commission and grow a relationship. This week, we’ll continue our discussion on having multiple ways to find listings and source deals. Having multiple options for sellers will allow you to have opportunities open up, such as wholesaling through cash offers and working closely with developers. Three Things You’ll Learn in This Episode Where to source deals Ready to get started with sourcing commercial deals? We’ll show you the best places to find these deals and how to keep a consistent stream of business. Why understanding zoning laws can be your unfair advantage Many properties have land that’s not being used for its highest and best use, which means there is an opportunity to increase the value of that property by either building more or remodeling it. We’ll talk about where to find these properties and how to get developers interested in investing. How to gain a relationship with a developer in your area The hardest part of this process is being seen as reliable to real estate developers near you. We’ll discuss how to form those relationships and what you can do to maintain them. Connect with Sunil Learn more about Sunil at his website thesunilsaxena.com or follow him on Instagram to connect and continue the conversation. Resources Work with Sunil Sunil on TikTok Massive Action Equals Massive Results by Sunil Saxena Invest with Sunil Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram

Starting a Facebook SOI Group That Attracts Referrals with Will Penney Jul 09, 2021

Most real estate agents spend their time chasing business, buying leads, and completely forget about the opportunities that are available right in front of them. That is, your sphere of influence. This is those 300-800+ people that know you and if they knew you were an agent, would use your services to buy or sell. You should be using an omni-present approach to stay in touch with this audience and make sure that when they think about real estate, they think about you. One of the best platforms to nurture an audience is Facebook, and that’s what we’re discussing in this episode. But what type of content do you create? How do you make sure your posts get seen? What can you do to incentivize referrals?

The Investor Friendly Agent with Jennifer Beadles Jul 04, 2021

Have you ever thought about becoming an investor, or even just becoming more investor friendly? Without a doubt, one of the best moves you can make for your business is to embrace the investor community. If you’ve listened in the past few weeks, you’ll be familiar with the hybrid agent model and will understand the importance of being friends with a few investors in your market. So you’re probably wondering, what ways can you meet investors? How can we utilize investors to win more listings? How can I become the investor?

Get Appointments by Dialing For Dollars with Tom Coccitti Jun 26, 2021

We often talk about attraction based marketing on this podcast, but that’s not the only way to acquire more business in real estate. One of the best ways to prospect for sellers, now more than ever, is getting on the phone and making phone calls to people that are already likely to sell their home. In 2021 people are looking for convenience and by bringing the offer to them increases the chance that they will be open to selling their homes. But you’re probably still wondering, who do I call? What do I say to them? How do I handle objections? Will this be a waste of time? Tom Coccitti specializes in cold calling in real estate to prospect for real estate agents across the country. He targets homeowners through cold calling, follow ups, and other prospecting strategies. Tom started in real estate managing call centers and understanding what makes a successful call. He has honed in on what converts well, how to improve your customer experience, and ultimately, get more listing appointments, guaranteed. Tom is a wealth of knowledge when it comes to prospecting over the phone. This week we’ll discuss everything you need to know about prospecting through cold calling. We’ll listen to cold calling veteran Tom Coccitti explain how he has made 400 calls daily for the last 5 years, and what he’s learned from his time in the industry. We’ll break it down from start to finish and discuss who to talk to, what you should be saying, and how to stay persistent as you prospect. We’ll discuss why you should be talking to sellers differently now than even a year ago, and how you can increase your chances of getting appointments when you call. Dialing for dollars isn’t glamorous, but it sure is a low-hanging fruit in the world of real estate lead generation. Listen to this week’s podcast and become familiar with this strategy. Three Things You’ll Learn in This Episode Who you should be calling So you’re ready to get started calling but not sure who to target with your time. We’ll discuss the best lists to hit in any area. How to handle objections Prospecting on the phone is definitely a numbers game. There will be more objections than yes’s, but it’s about how you handle objections that makes you successful. Listen in to learn the best ways to respond to people that have uncertainties. How to outsource your prospecting tasks Maybe you’re like me and don’t want to make phone calls all day. We’ll share the sources for you to have prospecting done for you, but get the appointments that you’re looking for. Connect with Tom Learn more about Tom at his business website ListingAppointmentsGuaranteed.com or give him a call at (585) 451-2432 to get started using his service. Resources Listing Appointments Guaranteed How Listing Appointments Guaranteed Works The Call Gurus call center Real Estate Marketing Dude REMD on YouTube REMD on Instagram

Capitalizing with the Fix and List Offer with Steve Budzik Jun 19, 2021

The last two weeks we have uncovered how crucial it is to differentiate your offer in order to stay competitive. However it is clear that these offers are mostly untouched by current real estate agents. One of the best options being the fix and list offer. This week we’ve brought on a guest who has built his business off the fix and list program to show you the steps it takes to implement this option into your offering. Steve Budzik is a medic turned real estate agent in the Chicago area that has built his business off the fix and list program. He is also the owner of iCandy Realty, a brokerage that specializes in multiple offers and an exceptional customer experience. Steve has been in the business for eight years, and quickly found out the importance of customer service and building your brand in real estate. He’s discovered how to work with contractors, service professionals, and investors in order to build his offering to be strong and most importantly different from the competition. This week we’ll continue with our series on maximizing your opportunity when working with sellers. We’ll dive into the business of a Chicago based real estate agent who specializes in one of the top options to offer sellers, fix and lists. We’ll break down how to find the contractors and investors you need to quickly turn over homes and ultimately build your unique client experience. We’ll break down why fix and list might be for you, and how to build your brand around the fix and list offer. You won’t want to miss this episode of the podcast as multiple offers are undoubtedly the future of real estate and will quickly put you ahead of the competition. Three Things You’ll Learn in This Episode Building your business on customer service Buyers and sellers are constantly expecting more out of their real estate agents. Whether it’s pay cuts, faster turnaround times, or higher sale prices, it’s hard to keep up with the demand. We’ll discuss the top ways to improve the customer experience. How to get started with fix and lists One of the offers you can provide your clients are fix and lists. However, you can’t just decide to start offering it immediately. We’ll walk you through the steps you need to take to properly repair and list homes to ultimately get a higher return for you and your clients. Protecting your brand with differentiation There are too many competitors trying to steal your commissions for you to continue offering usual 5 and 6 percent listings. We’ll discuss the importance of differentiating yourself and the strategies to get started. Connect with Steve Learn more about Steve at SteveBudzik.com and connect with him on Instagram to continue the conversation. Resources iCandy Realty Steve on YouTube The Renovation Agent - Tools to get started with fix and lists Find contractors in your area Steve on LinkedIn Real Estate Marketing Dude REMD on YouTube REMD on Instagram

Marketing and Converting Motivated Sellers with Dustin DeFrates Jun 12, 2021

Last week we discussed why you should have multiple options and how stacking your offer can help convert motivated sellers. Now we are going to uncover where you can find these motivated sellers and how you should be speaking with them when trying to help solve their problems. It’s not about zip code farming or running mailers to just one random neighborhood near you. You must be strategic in who you are talking to and why you are talking to them in the first place. Every seller has a different problem they want solved, you just need to be the best person to do it for them. So where do you start to find motivated sellers in your market? How should you speak to motivated sellers? And how do you make sure they convert to a happy client that recommends you to all of their friends and family? Dustin DeFrates is a return guest on the podcast, but most notably a seasoned real estate investor that has found great success in the multiple offer space since 2003. Dustin is also the founder of GeoPoint Data, a real estate data company that sends you qualified and vetted leads using predictive data. Through his time studying buyer/seller data, in addition to reviewing 1000s of real estate deals, Dustin has honed in on the best ways to close more deals by selling through solutions. Dustin continues to stay on the cutting edge of real estate technology, and now looks to share his findings with more people that are looking to scale their real estate operations. In part two of the motivated seller series we’re talking about how to put your message in the right place to the right people. We’ll discuss how to convert motivated sellers by using multiple channels and what you should be saying to potential sellers. Learn about text messages and how they can affect your business, cold calling and how to automate it, and what the best practices are for both channels. This is a must listen episode and breaks down everything you need to know about marketing to motivated sellers. Three Things You’ll Learn in This Episode Types of motivated sellers Motivated sellers are everywhere, you just need to know where to find them. We’ll cover what groups of people you should be targeting and where to find the data that shows you. The 7 channels you can market to motivated sellers If you’re only using 1 or even 3 channels to stay in front of the people you want to work with, then you are not taking full advantage of the opportunities out there. We’ll cover 7 different channels and how to get started on them now. What the 2021 market means for motivated sellers This market is showing no signs of slowing and things are continuing to change quickly. We’ll discuss what this means for you and how you can stay ahead. Connect with Dustin Learn more about Dustin at DeFratesGroup.com and connect with him on LinkedIn to continue the conversation. Resources The Listing Advocate Geopoint Data The Call Gurus The Home Buyer Team Real Estate Marketing Dude REMD on YouTube REMD on Instagram

Attract Listings With Multiple Options & Embrace Interruption with Dustin DeFrates Jun 06, 2021

Just about everybody and their mother today is looking to get in the middle of the real estate transaction. Big tech, cash buyers, rebate brokerages, and others are all competing for your business, ma

Getting To ‘Yes’ Faster with Michael Bernoff May 29, 2021

With the 2021 market continuing to be unpredictable, you may be used to seeing different client concerns and interactions that are likely a bit different than you’re used to. Sellers now are worried about finding somewhere new to stay, and buyers are plentiful but that’s making competition fierce. However, there are ways to continue to stay ahead and work with top quality clients that want to do business with you. It’s all about the solutions you can solve for your clients and how to create the optimal scenario for them. What strategies are you using today to create optimal scenarios for your clients? How can you improve your offer to stand out in a 2021 market? Michael Bernoff is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. During his own journey of self-discovery, Michael studied and modeled effective leaders recognized worldwide. He focused on their philosophies, strategies, and techniques that have consistently produced rapid and lasting change. By combining a variety of these proven disciplines and his own strategies, Michael has created his own programs that he now teaches to people looking to level up their life, skills, and business to stop being average. Don’t miss this opportunity to hear Michael run through many scenarios that we see commonly in today’s market, and how to respond efficiently and effectively. We’ll discuss how to respond to objections, get clients to say yes faster, and how to build rapport easily without being pushy. If you’re looking to brush up on your conversation skills and pick up new tactics to improve your craft, this episode is for you. Tune in to be the best salesperson you can without feeling like you’re selling at all. Three Things You’ll Learn in This Episode How to lead conversations without a sales approach You always want to be in control of your conversations with clients and in order to do so there’s a certain strategy to implement. We’ll talk about 3 ways to lead the conversation by making your client still feel in control. How to get hired before you show up There’s a difference between working with people, and people wanting to work with you. The latter is always easier and leads to more success in closing deals. Find out one way to keep your brand in shape and relatable. How to discuss costs comfortably and effectively Especially today, costs are often a touchy subject for many clients. Knowing how to navigate this conversation comfortably and professionally is important for everyone. Not only will you learn how to assure much happier clients, but also more money in your pocket as you’ll be able to justify a higher cost. Connect with Michael Learn more about Michael at MichaelBernoff.com and connect with him on Facebook to continue the conversation. Resources Average Sucks by Michael Bernoff Join the Average Sucks 5 Day Challenge for FREE Michael on Instagram Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

Video is Branding and Attraction Not Lead Generation with Krista Mashore May 22, 2021

To effectively use social media and video marketing to grow your brand you must use a different strategy than usual lead generation techniques. Dial in your strategy today as we break down the best steps you can use to take your brand to the next level. We’ll talk about all things social media and video content creation and what you can do to stay relevant and continue building your business. Coach, author, trainer, speaker and broker Krista Mashore developed a highly successful real estate career before turning her attention to sharing the secrets to her success through her writing, coaching, speaking and training. Krista has sold just around 2,000 homes in her career and has been ranked in the Top 1% of real estate agents in the entire nation. Krista’s innovative approach flies in the face of conventional wisdom about how real estate agents, other Professionals, and all Business Owners should promote and market themselves. This week on the podcast Krista joins me to teach about the importance of marketing your business by creating a brand for yourself through social media. She walks through the importance of making consistent content that will build a following while also building positive engagement. Tune in to learn more about the specific tips and tricks that Krista uses on her own social media accounts and how you can implement them to put social media on autopilot. Three Things You’ll Learn in This Episode Why social media is a necessity in the real estate business Many people don’t truly understand the potential of social media as a reliable marketing tool. We’ll highlight the importance of social media marketing and explain how using your social media presence can influence your real estate business. The importance of building a brand Simply building a brand around your business can be the foundation to a great business. We talk about ways to improve your banding and why it isn’t as hard as people make it out to be. Being authentic through content Content is a very important aspect of social media, however not all content is good in promoting and growing your brand. We’ll prove the importance of being authentic and ways to feel more relatable to more people. Connect with Krista Learn more about Krista at kristamashore.com and connect with her on Instagram to continue the conversation. Resources Krista's Digital Domination Bootcamp Browse Krista’s Books Listen to Fired Up Podcast by Krista Mashore Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

LinkedIn: The Low-Hanging Fruit of Social Media with Donna Serdula May 16, 2021

While maintaining a social media presence is something we often preach about on this show, one platform that is rarely brought up is LinkedIn. Some view it as a place to simply post your job updates, but the truth is, it should be treated just like any other social platform you use today. Now before you dive in, know that there is a different strategy you should rely on for every platform, and LinkedIn is no different. Whether it’s your profile headline, about message, feature section, job area, or even posting best practices, there are a lot of components to LinkedIn that can help you connect with more people and take full advantage of the platform. Hone these strategies and you’ll realize the low-hanging fruit that LinkedIn is for any business and real estate professional. Donna Serdula has relied heavily on LinkedIn to grow her brand, and grow her business. She began her company Vision Board Media in 2009, and has since helped over 6,000 executives, entrepreneurs, and professionals optimize their LinkedIn profiles. While growing her business, she also authored a number of books and guides, most notably, LinkedIn Profile Optimization for Dummies. In addition she is the creator of LinkedIn-Makeover.com, a site that helps you start growing your LinkedIn profile immediately. It’s safe to say that Donna has the LinkedIn gameplan down, and now she hopes to evangelize and advocate for the importance of taking control of your Internet identity. This week on the podcast Donna joins me to teach you all about LinkedIn and the best way to take advantage of the platform to build another stream of business. She’ll walk you through optimizing your profile, navigating hashtag research, posting strategies, and how to build a following quickly. Tune in to learn more about possibly the most underutilized platform in real estate, and get actionable steps to reap the benefits. Three Things You’ll Learn in This Episode Why LinkedIn is significant and a reliable source of business Many people don’t truly understand the potential in LinkedIn as a reliable social network for growing your business. We’ll highlight the good, bad, and ugly about the platform and provide examples that show the possibilities for success. Optimizing your profile to get noticed Simply putting your job title and brokerage isn’t enough. You’ll have to utilize the many tools that LinkedIn provides you to help your profile reach more people. What type of content stands out on LinkedIn The last thing you want to do is learn a whole new way of sharing content. While LinkedIn is different from most, it’s not difficult to learn. We’ll give you posting techniques and strategies that will help you get the most out of the platform. Connect with Donna Serdula Want to Improve your LinkedIn? Visit Donna’s site at LinkedIn-Makeover.com or check out her Linkedin to continue the conversation. Resources Use Donna's LinkedIn Headline Generator LinkedIn Profile Optimization for Dummies Free resources to Get Started With LinkedIn Donna on Business Insider Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

How To Utilize Data From Your Showings with Scott Fisher May 08, 2021

The power is in the data. Whether you look at leads, past clients, or market indicators, you can surely find trends, notice patterns, and ultimately, improve the service you provide. But what about showing data? Yes, showing data. Tracking and reporting on consumer behavior when they are simply looking at homes to purchase. You may have not considered this to be as important towards your business, but with technology becoming more practical and reliable, it may be a good time to lean in to this information. How can you leverage showing data to improve the service you provide? Are large iBuyers a threat in this space? What data should you be tracking? Scott Fisher has been in the real estate technology services sector for over 30 years, and for the last 17 he has dedicated his time to building SentriLock, a competitive lockbox solution that gives agents choice in the market, and now he is working on providing that same high quality service in the new showing software that SentriLock is developing. Aside from his great success in business, Scott is also a reputable engineer. He holds 23 patents which have helped propel SentriLock to other markets and improve their overall product offering. This week on the podcast Scott joins me to chat about the business of showing data and why it can actually differentiate your business from the competition. We’ll talk about how Scott helps his customers at SentriLock grow their business through data, what data is important to keep track of, and also how to position yourself differently when talking to clients, again - through data. We’ll also discuss the difference between showing data from sellers to buyers, and why they are very different clients when it comes to positioning your showing data. If you’re looking to take your business to the next level, you won’t want to miss this episode where Scott shares his data analysis knowledge after 30+ years in the real estate technology space! Three Things You’ll Learn in This Episode ShowingTime was recently acquired by Zillow - What that means for you By now everyone has heard the news, but what does it really mean for your business and what are some ways you can actually benefit from this merger? We’ll discuss these answers and more. What local showing data can teach you and how to utilize it While you may not think so, showing data can be a great client acquisition and retention tool. We’ll discuss the benefits of utilizing the modern lockbox technology and how it will help you differentiate from the competition. What trends in today’s market can tell us about what’s coming The 2021 market is different than we’ve ever seen, and it seems quite unpredictable. However, while that’s mostly true, we can use data to predict what we could be seeing in the near future. We’ll talk about what data we’ve been looking at and what it’s telling us. Connect with Scott Check out the SentriLock website or check out his Linkedin to continue the conversation. Resources SentriLock Launches New Showing Service for REALTORS® - Street Insider Consumer smart locks vs. electronic lockboxes by Scott Fisher 2017 Best Places to Work winner: SentriLock Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

Being Intentional vs Goal Setting with Andrew Wallas May 01, 2021

Nothing in reality exists without intention. Everything we wear, use, and rely on daily all started because some group of people had overwhelming intention to get that specific product or service available to you. We must realize the importance of intention and understand that nothing great will be achieved without overwhelming intention. Then there’s alignment, the process of synchronizing yourself and your actions with your intentions. Another crucially important part of fulfilling your intentions. However, it’s easy to set goals and say you intend to achieve them, but simply setting a goal may not be enough. Why is it that intention tends to produce much better results than goal setting? In what ways can we leverage our inner-intention to achieve some of the greatest things we strive for? Andrew Wallas is a businessman that has been at the forefront of many successful businesses - most of them with 100s of employees -throughout his time as an executive. However, this is not what he is known for and what he dedicates his time to nowadays. Since his business success, Andrew now dedicates much of his time to sharing knowledge from his past endeavors. This has been through speaking, workshops, training, and many other avenues, but Andrew has recently added author to his long resume, writing three books all centered around the mindset and thought process that he uses to achieve great success. Check out Intention, his most recent publication and the one we talk about in this episode. On this episode of the podcast, Andrew joins me to talk about intention, and the massive return you can have by having overwhelming intention to create your dreams and achieve your aspirations. We’ll talk about how Andrew used it to build 9-figure businesses, how you can use it in your daily life, and most importantly the effects it can have on your business, if done correctly. We’ll also discuss why aligning yourself with your intentions is important and how to go about doing that correctly. Andrew comes from a place of contribution in all of his work, and it shows when he speaks. Listen in to gain his insight that he’s used to grow many businesses, you won’t want to miss this conversation! Three Things You’ll Learn in This Episode Why internal intention is more effective than simply goal setting Internal intention is one of the most important things to achieving some of the most difficult feats in your career, no matter the industry. And it’s much more effective than goal setting, why is that? How to do things you’ve never done before, and still be successful Trying new things, like getting on video, can be scary and seem nearly impossible to get good at. But there are actually ways to overcome this fear and doubt and relate with people that you may have never expected. What it means to align yourself with your intentions Having your intentions clear is the first step to achieving your internal desires in business and life in general. But when it comes to aligning yourself with your intentions, many people do not truly follow through. We’ll talk about how to align yourself with your intentions and start to change your daily actions for the better. Connect with Andrew Check out his website at andrewwallas.org or check out his Linkedin to continue the conversation. Also make sure to check out his books to gain more of his insight. Resources Intention by Andrew Wallas Business Alchemy by Andrew Wallas Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

People Over Profits with Carlos Reyes Apr 24, 2021

Many people overthink or simply don’t know what it takes to be successful in real estate. However at the end of the day, it is a people-first business. It’s extremely important to nurture relationships and take care of both your partners, your team, and most importantly, your clients. Inconsiderate, shady tactics and short sighted thinking will surely set you up for a short stint in real estate, and one that is neither enjoyable nor profitable. So, why is it that so many real estate professionals look past the simplicity of the business? What can you do to master relationship building? And what will surely set yourself apart from the competition in such a competitive 2021 market? Carlos Reyes is a wildly successful real estate wholesaler turned investor and serial entrepreneur now with over 27 companies, all of which started because of his real estate ventures. He’s a first generation U.S. immigrant that decided to quit a 14 year corporate job in 2015 to pursue the dream of building his own real estate investment company. With the help of his partner Sal Shakir, his company has scaled quickly to be a real estate powerhouse consistently producing 6 figures every single month in multiple markets. Aside from being a businessman, Carlos is focused on helping others improve their mindset and strategies to build a successful real estate empire. Carlos helps other real estate professionals through coaching and educational events that discuss investing, wholesaling, marketing, and other business building tactics. In this week’s episode, Carlos joins me to chat about the most effective strategies for building a real estate business from the mindset for success, to the marketing strategies that will get you more listings. He walks us through how he manages his marketing spend, the team he built around him, and the top sources he uses to find homes before they’re on the market. In addition, Carlos explains the thought process behind these strategies and why you have to change your mindset to one of abundance to truly take advantage of the opportunities in front of you. Carlos has captivated audiences, built millions in wealth, and now wants to share his findings with other professionals who want to achieve similar success. You won’t want to miss this conversation and all of the great learning points that come out of it! Three Things You’ll Learn in This Episode The steps to providing an exceptional customer experience in real estate Business is not a sprint, it’s a marathon. To win this race you need to put people over profits and deliver an exceptional customer experience. We’ll talk about why it’s so important for your business to serve your customers instead of sell to them. Where to find property owners who are waiting for someone to help them sell their property So you understand what you need to do when you get a client, but where do you find these clients who are looking for someone to help them? We’ll talk about the top sources you can use to find new clients that you’ll want to work with. What we can expect for the 2021 real estate market and how to prepare Everyone knows there’s a crazy market we’re seeing in 2021. But what is to come for the following months? We discuss and speculate on what we may see in the near future, and how you can get ready no matter what happens. Connect with Carlos Check out his website at officialcarlosreyes.com, or follow Carlos on Instagram where you can message him to continue the conversation. Also make sure to check out his new YouTube channel where he creates valuable content centered around real estate. Resources Carlos's Podcast - All In Entrepreneurs Podcast All In Momentum Mastermind Event Best Real Estate Investing Book by Carlos Reyes All In Nation Carlos Reyes, Top Real Estate Mogul To Follow In Arizona - AZ Local Business The Go-Giver by Bob Burg and John David Mann Real Estate Marketing Dude REMD on YouTube

Disrupt or Die – Surviving the Digital Real Estate Shift with Geoff Zimpfer Apr 17, 2021

If you haven’t taken your business digital at this point, especially after the craziness of 2020, then it’s safe to say you are hurting your business more than helping it. However, digital marketing is a broad statement, and to do it right you’ll have to hone in on specific strategies and techniques that actually move the needle to where you want your business to be. You might be asking yourself, “Do I need to use social media? Do I need to be on Google? Should I actually be shooting videos about my life?” Yes, yes, and yes, but how you actually execute online is what clearly sets you apart from the competition. Geoff Zimpfer has been in real estate since 2003, through the ups and downs of the market in the last 2 decades, and if there’s one thing he’s taken away from the industry shift, it’s that digital initiatives, or the lack thereof, will make or break your business. Starting out as a mortgage originator in Orange County, CA, Geoff learned the ins and outs of the mortgage business. Fast forward to now, and he’s a national sales trainer and coach, helping other lenders, brokers and agents navigate the mind field of digital marketing. In 2020 he then compiled all this knowledge into a book, Disrupt or Die | How to Survive and Thrive the Digital Real Estate Shift. On this podcast, Geoff and I chat about the importance of having a digital presence, and why the personal side of marketing is more important than ever for anyone in real estate. He walks us through the top five ways to build rapport with a potential client before even meeting them, and how to determine which strategies will work best for your goals (you can’t choose them all!) Tune in this week to hear all about the strategies that are actually converting in 2021 and how you can use them to achieve highest and best results for your business. Three Things You’ll Learn in This Episode The importance of having multiple marketing streams The worst kind of marketing is one. Having only one stream of business is a huge vulnerability to your business. We’ll talk about why and how to diversify your streams of marketing. What marketing strategies actually work for YOU Not every strategy is one size fits all, and you must determine which is most effective, comfortable and convenient for your business. If you try to do everything you’ll spread yourself too thin, with only one strategy you’ll short yourself on opportunities. We’ll talk about how to determine which strategies to dive into, and how those can work for you. How to ‘own the search’ for your city I’m sure you’ve heard the term of ‘digital mayor’, but how do you actually do that? We’ll walk you through how to create authoritative content on YouTube, Google, and other platforms that will get you seen by anyone looking to learn more about real estate in your city. Connect with Geoff Learn more about Geoff by listening to his podcast at MortgageMarketingInstitute.com, or check out his LinkedIn where you can message him to continue the conversation. Resources Get Geoff’s Book - Disrupt or Die | How to Survive and Thrive the Digital Real Estate Shift Geoff’s Podcast - Mortgage Marketing Institute Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

The Hybrid Agent Model and Becoming Investor Friendly with Trevor Mauch Apr 10, 2021

There’s a new kid on the block as of late, have you heard of them? Well if not, you need to, and it’s the hybrid agent. The individual who has the ability to be both an agent and an investor at the sa

What Converts Someone Into a Client with Chadi Bazzi Apr 03, 2021

So you’re finally getting the phone to ring and people want to work with you… Now what? Well, that’s only half the battle, and now you have to convert them to not only trust you, but also allow you to

The Untapped Power of Your Sphere with Kyle Draper Mar 28, 2021

Believe it or not, your SOI is one of the biggest, and most untapped, group of people to get more business from. Continuously reminding them what you do not only markets for their direct business, but also the referrals, which happen to make up over 80% of closed real estate transactions. But this doesn’t mean you have to spam their inboxes, texts, and phones like other cold lead generation strategies, it simply means staying in front of them all the time, and one of my favorite ways to do that is with social media. Kyle Draper, better known as Coach Kyle, is a social media coach focused on helping realtors generate business from their direct sphere of influence through various social media marketing tactics. The unique part is, Kyle has a much different background than most in real estate. Originally he started in the roofing industry, and while he was growing his first roofing business, he realized the power social media had for attracting new clients. Eventually, he didn’t want to climb on roofs anymore and made a pivot into real estate website development, and it was then he found the industry he wanted to help grow. Now Kyle coaches and educates real estate agents, lenders, as well as other professionals how to leverage who they are, in front of who they know, to grow their business. This week on the podcast Kyle and I chat about the best ways to market your direct sphere, and the crazy opportunities that there are for growing your business. He walks you through the mindset you need to effectively market your database, the content and platforms used to stay relevant, and the scenarios he most often sees that generate business. Ready to get on top of your social media game? Listen in and you’ll get actionable tips to improve your skills and really dial in your strategy. Three Things You’ll Learn in This Episode Does your sphere of influence really generate business? Explore the many ways you can find opportunities just by consistently tapping into your SOI. What content truly generates business You may feel like you are obligated to talk about real estate to stay relevant, but it’s nearly the opposite. We’ll walk you through the top content we’ve seen deals close directly off of. Getting past the ‘awkward’ stage of content creation So you’re ready to get started, but now that block of awkwardness hits. Don’t worry it happens to everyone, but there’s ways to get over that hump and feel confident with what you’re creating. Connect with Kyle Learn more about Kyle at his site, KyleDraper.com, or check out his Facebook where you can message him to continue the conversation. Resources How Much Business Is Generated From Referrals? Steal Like An Artist By Austin Kleon Kyle's Podcast - The Social Media Mindset Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

People See Through The BS, You Have To Be YOU with Ronnie Sylvia Mar 20, 2021

If you look at the last 5 to 10 people you worked with, odds are they are just like you, or pretty similar, and there’s a reason for that. You will always attract the people that you can relate with and repel the people who you most likely won’t. This is why authenticity is so important when it comes to growing your business in real estate. It’s a people’s business after all! Content creation is no different, so why is it that so many people struggle with being authentic when it comes to social media and content creation? Ronnie Sylvia is an ex-firefighter turned real estate agent out of Sacramento, California and he has relied heavily on content creation to reach a larger audience of potential clients and referrals. Leveraging his past experiences in rescuing others, he suitably named his show the ‘Rescue Ronnie Show’, to highlight all the people he rescues in the real estate world. By using his true personality in the content he creates, he is beginning to attract people that not only he can relate with, but he actually wants to work with. On this episode of the podcast, Ronnie joins me to chat about the ways you can get started on video and why it’s so important to be authentic in your delivery. He walks us through how he got his start, the content he creates, and the massive returns he is getting due to being consistent. If you’ve been on the edge about getting started and just need a bit of direction, listen in because we are going to simplify the process and give actionable steps that will actually grow your business. Three Things You’ll Learn in This Episode Why consistency is so important when it comes to content creation Find out why Ronnie has posted a video for the past 175 weeks, and what that did for his business and overall recognition How to get in front of people without constantly selling to them When starting on video, you may feel like all you should talk about is real estate, but it’s the exact opposite! We’ll give you some of the best content pieces you can create to attract attention and not be boring. How long it takes for video to become a relevant part of your business Video is not a lead generation technique that pops out phone numbers and addresses, but instead a long term strategy that doesn’t have a set time or ROI. But how long does it really take to gain traction? Connect with Ronnie Learn more about Ronnie at his site, RescueRonnie.com, or check out his Instagram where you can message him to continue the conversation. Resources Ronnie on Facebook Every Agent Wins Podcast The Rescue Ronnie Show Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

How To Make Time Management Your Biggest Strength Mar 13, 2021

It’s almost spring time here in the real estate world, and you all know what that means for our calendars… But the market is still hot, and there’s no end in sight for the time being. Likely, there will be busy days, long nights, and lots of coffee needed due to the state of the market, so how can you possibly manage your time this year and still take advantage of the opportunities around us? I’m going solo for this week to talk about the importance of time management when building an attraction based business, and building a solid referral network you can rely on. Not only will you begin selling/buying more homes, making more money, but you’ll also take back so much of your time from prospecting. Listen in to see how you can make time management your biggest strength. Three Things You’ll Learn in This Episode How to manage your time while running an attraction based business In reality, you just need a good strategy to stay in touch with your clients and database, then the mindset to stick to it. The mindset of balancing family, life, work, and anything else you value 90% of the people who don’t commit to a content strategy don’t have the mindset to do so. When it comes to work, you should have growth at the forefront of your agenda and stick to the plan. How much time do you need to commit to content creation So you’re probably wondering, “where do I even start?” Listen in and we’ll give you the actionable steps to get going, because it’s all about how you start and how you use your time. Connect with Me If you want to message me, shoot me a DM on Instagram, or check out our website at RealEstateMarketingDude.com where you can schedule a chat. Resources Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

People Hire You For How You Do It – First Impression Is Everything with Mark Choey Mar 06, 2021

One of the biggest things I’ve learned being in real estate is that people never hire you just because you’re in real estate and have a license, they hire you because of how you do it and the impressi

The Riches Are In The Niches – Reverse Mortgage Profits with Jeremy Knock Feb 27, 2021

We’ve all heard it before, the riches are in the niches, but Jeremy Knock went all in on this idea by building his business around a tool that a lot of people have never even heard of before, the reverse mortgage. If you’ve never heard of it you’ll want to listen in on this episode, because it might just be a tool you can learn from. Jeremy Knock is the founder of Golden Age Financial Solutions, a San Diego based mortgage broker who specializes in only one mortgage, the reverse mortgage. While he started out fulfilling anything from new home loans to refinances, he eventually found that the reverse mortgage was almost untapped, and went all in. Jeremy is now looking to spread the word about this program, and how you can leverage it to improve your business as it becomes more available. On this episode of the podcast, we talk all about the reverse mortgage tool and more importantly how you can use Jeremy’s strategy to find your own niche to take over. He walks us through exactly what a reverse mortgage is, how he built his business around it, but also a brand building technique that you can implement immediately. Three Things You’ll Learn in This Episode What is a reverse mortgage? A reverse mortgage is almost unheard of, and even if it is, there are many misconceptions around it that are simply untrue. The importance of a niche and how you can utilize it The riches are in the niches, and if you’re an agent, broker, lender, or investor there is a niche for you. You just have to find it, and capitalize on it. We’ll use Jeremy’s story to make it relatable and actionable. What a niche can do for your personal brand If you’re having trouble finding out what your brand is, maybe you’re being too broad in your offer. By doubling down on one thing you’re good at, and branding yourself around that, you’ll start to see just why it’s so important to be focused on your specialty. Connect with Jeremy If you want to learn more about reverse mortgages email Jeremy at jknock@goldenaf.com or check out his website at GoldenAF.com where you can schedule a chat. Resources Golden Age Financial Solutions The One Thing by Gary Keller What is a Reverse Mortgage? | cfpb Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

Zillow Buys ShowingTime, What You Can Do About It Feb 20, 2021

I’m sure you’ve heard the news, Zillow is now becoming your direct competitor so it’s up to you to stand out, and you do that through a strong brand and attracting attention. By focusing on the custom

Be Uncensored With Your Marketing with Greg McDaniel Feb 13, 2021

Real estate marketing is going through a shift in how people are earning business. It’s no longer who looks the best, pays the most for advertising, or calls the most phone numbers, it’s now all about

How This Agent Grew to 40,000 TikTok Followers in 6 Months with Alex Dunbar Feb 06, 2021

TikTok, you hear about it over and over, but should you be utilizing it in your marketing strategy going forward? Truth is, there’s no avoiding it, and from what we’ve seen, it’s here to stay so I’m going to help you take full advantage of the platform to use it as a reliable lead generation technique for your real estate business in 2021 and beyond. Alex Dunbar is a top residential real estate agent with Dunbar Real Estate Group in the Langley, British Columbia area, who also happens to have a strong TikTok presence. Throughout 2020, Alex began building out content on his TikTok page with really no idea just how much untapped potential was in the platform. After seeing a quick jump in viewership and engagement, he doubled down and now sits just above 43,000 followers. In addition to TikTok, Alex uses other social media platforms for his marketing and has found that to be one of the best ways to have a consistent presence with his audience. On this episode of the podcast, Alex brings his TikTok knowledge to talk about his successes and failures on this new social media platform. We dive into what content works best, how to have a consistent stream of video ideas, when to post, and a whole bunch of other TikTok best practices. Listen in to learn how to crush your TikTok journey and how to use it as a consistent stream of warm leads! Today’s Topics Why you should be using TikTok in your marketing strategy What virality is and how to go viral on the platform Using TikTok to reach your audience, without constantly selling to them What is the TikTok algorithm and how it works How consistent should you be posting on TikTok When are the best times to post on the platform and why TikTok doesn’t have to be a big production piece, how to edit your videos quickly Best practices on the platform for beginners or even seasoned pros The 4 types of content to create on TikTok Connect with Alex If you want to reach Alex for any further TikTok questions check out his website or email him at Alex@Dunbargroup.ca! Resources Alex on TikTok Alex on Instagram Follow Us On TikTok Broker Owner Challenge (February 9th - 11th) The Local Celebrity Video Challenge Real Estate Marketing Dude REMD on YouTube

Don’t Rely on 3rd Party Lead Generation Sources with Bob Friel Jan 30, 2021

Authenticity and staying in touch with your database will always be the easiest way to grow your business in real estate, period. Now yes, cold lead generation can work, but the only way to assure your business is referable, likeable, and trustworthy is by always being authentic. By consistently looking to serve your potential clients, you’ll quickly see people coming back again and again. But, what's the best way to implement a content strategy into your business? And how can you even get started? Bob Friel is not only a close college friend, but also the president and founder of Friel-Good Mortgage, a Denver based mortgage lender. Bob understands the difference of serving versus selling, and built his business around this idea. This is how he was responsible for nearly 150 transactions in 2020, more than 90% of which were referral based! Further, Bob is also a video content creator, previously releasing the Ultimate Homebuyer Experience and creates weekly content on first time homebuyer education. For this week’s episode, Bob talks about his experiences being nearly completely referral based and how it rapidly grew his business in just a few years. We talk about why you won’t be able to rely on third party lead generation, and what you can do instead. Tune in to hear Bob’s proven branding strategy, how he used video to build his brand, and the ways you can implement his strategy too! Today’s Topics The best steps to grow your personal brand Why personal branding is a timing game, and the reason it won’t happen overnight How to avoid being ‘salesy’ and start serving your audience instead of selling Using video to reach your audience, without constantly selling to them Where to multipurpose your content and why it’s so important The truth about viral videos and if they matter Personal branding in 2021 and beyond The value of relationship building for real estate professionals How 3rd party lead generation sources will work in 2021 and beyond Connect with Bob If you want to reach Bob personally, reach out on his Facebook. Also, check out his personal mortgage lending website DenverBankerBob.com! Resources Bob’s Course, The Ultimate Homebuyer Experience Bob’s YouTube Channel The Mortgage Man Video Broker Owner Challenge (February 9th - 11th) The Local Celebrity Video Challenge FOLLOW US ON TIKTOK Real Estate Marketing Dude REMD on YouTube

Using Instagram Content Creation to Attract Clients with Michelle Berman Jan 23, 2021

You might be asking yourself, should I be using Instagram for my real estate marketing? The answer is always yes, but knowing how to do it the right way is when you’ll start to see a return on the tim

YouTube Views vs. Personal Branding Jan 16, 2021

Do YouTube views even matter? Does subscriber count matter? What if my video only gets 20 views? Good questions, but it’s not so cut and dry. Today, we dive deep and debunk the YouTube myths that are stopping you from winning your market with video. If you want to know what really matters when it comes to leveraging YouTube for your business, you’re gonna want to listen in on this one. YouTube is at a stage in its growth that anyone can dominate their market and gain business on the platform. Don’t be fooled, not all content is supposed to go YouTube, in fact most content isn’t best for YouTube. Don’t let it be a guessing game, understand best practices and let my past trials and tribulations guide you in taking advantage of this social opportunity. Listen in on this episode to learn the YouTube strategy we give to all of our clients, and the 3 step implementation plan to get started on video. This content is massively valuable, and I wouldn’t be surprised if it totally transitioned your business away from lead generation and into attracting referrals, the gift that keeps on giving! Don’t wait any longer, this window will close soon as more people get on the platform. Start today! Today’s Topics The truth about YouTube views, do they even matter? What content does best on YouTube The 3 step YouTube implementation strategy My YouTube experience as a realtor and what you can take away Why you can be an ‘expert’ in nearly any industry through video The impact video has on your personal brand YouTube is a search engine, you need to treat it like that YouTube videos are amazing for multi purposing Lead generation vs. attracting referrals, which one should you focus on? Connect with Me Want to schedule a strategy call with me? Do that here. You can also check out my website to learn more about video marketing and how it can take your brand to the next level. Resources FOLLOW US ON TIKTOK My Original Realtor YouTube Channel The Local Celebrity Video Challenge Real Estate Marketing Dude REMD on YouTube

You Need to be Your Own Media Agency Jan 09, 2021

Going into 2021, there’s no hiding that your brand is the most important part of your business. Your broker won’t get you more clients, your license alone most definitely won’t, but your brand will. So now’s the time to dial in and start taking it seriously because having great content about what you do, everywhere your ideal customer spends their time, is the gift that keeps on giving. I’m ridin’ solo for the first episode of this year to show you the importance of having a brand, and why you are almost going to need to be your own personal media company. Even though most people know the importance of content, the hardest thing is just getting started. But don’t second guess yourself everyone has a brand. You just have to find what YOUR brand is and odds are, it’s right in front of you. It’s time to step it up, and my challenge for you is to start this year off strong with content creation. It’s going to be hard, it’s going to be boring at times, and you probably won’t see results right away. But tune in to this episode, and gain some strategy and motivation to get you going on the right track! Today’s Topics Why you need a personal brand going into 2021 How to carve out your niche and find your true brand Best steps to capitalizing on video content this year How I created my brand, and what you can take away from my experience Why am I a dude? What does that even mean? The reasons it’s okay to repel people, just as much as you attract Exposing dying lead generation and why it’s quickly going away The psychology of why people are easily attracted to ‘celebrities’ they see on video Connect with Me Want to schedule a strategy call with me? Do that here. You can also check out my website to learn more about video marketing and how it can take your brand to the next level. Resources FOLLOW US ON TIKTOK Grant’s Company, Witly The Psychology Behind Celebrities The Local Celebrity Video Challenge Real Estate Marketing Dude REMD on YouTube

2021 Business Models Need This One Thing with Melissa Terzis Jan 02, 2021

It's no question that 2020 was the craziest year we've seen in a while, and there's no telling what's going to happen in 2021, but one thing I do know is that online marketing isn't changing just yet. Personal brands are still the most impactful way to connect to an audience, and having consistent communication will surely keep you top of mind. Melissa Terzis embodies this. She's a real estate veteran based in DC, but where she really stands out is in her content. Melissa has been creating content for well over a decade and knows what it takes to captivate an audience, and keep doing it consistently. She has taken personal branding to the next level and is looking to share exactly what helped her do it. For the first episode of 2021, Melissa joins me to explain how she recognized her unique personality and turned it into a relatable personal brand, and ultimately a successful real estate business. Melissa highlights how content creation is evolving, and why authenticity has gotten her more long term business than any other lead generation strategy. Tune in to find out why real estate professionals need to become more like Melissa and how you can blow up your brand too! Today’s Topics How Melissa decided on her personal brand, and how she leverages it daily Why blogging helped Melissa create content and grow her database The purpose and importance of authenticity when creating content In 2021 and beyond, people can recognize real and fake, especially online What YouTubers are doing to build out their personal brand, and how real estate professionals can use their strategies too Why you'll attract people similar to you, and probably deter people that are different General 2021 inbound marketing tips and strategies Connect with Melissa Learn more about Melissa's journey and business at dcrealestatemama.com or email her at Melissa@MelissaTerzis.com. Resources Melissa's Website Melissa's Podcast (7 Dollar Listing) Melissa's YouTube Channel Melissa's First Blog MrBeast on YouTube Real Estate Marketing Dude REMD on YouTube

2021 Business Models Need This One Thing with Melissa Terzis Jan 02, 2021

Content Creation is No Longer Optional with Jess Lenouvel Dec 26, 2020

It's no secret that people want to work with people that they know, like, and trust. And when someone finds a good product or service, they'll tell anyone and everyone they can about it. It's no different in real estate, and if anything it's more apparent. Referrals will make or break your business, and if you decide to stick with old sleazy marketing tactics, you'll quickly be forgotten. Jess Lenouval realized this early in her career, and during her 14+ years in real estate, she's built multiple 7-figure businesses, selling over $300 million of property in the last 5 years alone. Now, she uses her proven strategies to help other agents scale their business to 7-figures through The Listings Lab. On the last episode of 2020, Jess comes on and shares her reasoning for pushing all of her clients to dive deep into content creation, and how she's seen massive returns while doing so. While her strategy is slightly different from ours, the results are one and the same. If you want to learn the importance of content creation and why it's an absolute necessity, tune in to this episode to be prepared for 2021 and beyond!

What Is the Right Video Strategy for You? Dec 19, 2020

So, you re ready to get on video in 2021. But you don t know where to start. How do you come up with a video strategy that fits your brand? On this episode of the Real Estate Marketing Dude, I m going solo to explain how to dial in your video marketing strategy and why there is no universal approach that [...]

Relationship Building & Marketing for Referrals with Garrett Maroon Dec 11, 2020

Only 9% of people find their real estate agent online. That leaves 91% who do business through a referral or someone they already know. So, let s say you want to sell 20 homes next year. You would either need 22 referrals from your database or a whopping 500 Zillow leads! Garrett Maroon started his real [...]

Marketing & Converting Motivated Sellers with Gary Boomershine Dec 04, 2020

Contrary to popular belief, every seller is NOT looking for the highest and best price on their property. So, why do agents let real estate investors generate all of the motivated seller leads? What if we worked WITH investors to offer seller leads more than one option? And how does marketing to a motivated seller [...]

The Unfair Advantage to Multifamily Investing You Already Have with Rod Khleif Nov 26, 2020

Real estate agents and mortgage brokers are perfectly positioned to capitalize on building cash-flowing assets. We re exposed to good multifamily deals on a regular basis. And yet, most of us don t take advantage of the opportunity to invest in those deals ourselves. Rod Khleif is a multifamily real estate investor, business consultant, and high-performance coach. [...]

Retargeting on Facebook Made Simple with Grant Wise Nov 18, 2020

Only 2% of people are willing to buy a product or service the first time they interact with it. The other 98% want to build a relationship before they spend the money. So, what s the easiest way for real estate agents to retarget leads on Facebook, earning their trust and eventually their business? Grant Wise [...]

If You Ain t Creating Content, You Ain t Got a Business with Lyndsay Phillips Nov 12, 2020

Given the choice between a service provider whose website or Facebook page is nothing more than an online business card versus one with engaging content, who would you choose? Lyndsay Phillips is the CEO and Captain of Smooth Sailing Business Growth and Real Estate Investors Marketing. An expert in content marketing, she helps entrepreneurs build [...]

Brand Is Everything with Shelton Wilder Nov 06, 2020

A lot of real estate professionals struggle to think of themselves as a brand. But it may not be as hard as you think. After all, there s only one of you! And if you share what makes you unique with the rest of the world on a regular basis (and occasionally remind them you re in [...]

Investors Are Leverage, Not Competitors with Joe Bell Oct 31, 2020

In case you hadn t noticed, the real estate industry is changing. And if you want to compete with companies like Zillow and Opendoor, it s time to stop seeing investors as the competition. In fact, working with investors (or becoming an investor yourself) is a great way to expand your offering and attract more business. Joe Bell is the real estate [...]

SEO Isn t Dead with Kris Reid Oct 23, 2020

So you heard about search engine optimization at a conference or on a marketing podcast. And now, you want to push a button and attract clients to your real estate website with the magic of SEO. But the only way to get to the top of a Google search is through consistent (and strategic!) content [...]

Facebook Lead Generation Isn t Dead, It Has Just Changed with Shayne Hillier & Matt Cramer Oct 16, 2020

Yes, Facebook ads have gotten more frustrating for real estate agents since the advent of Special Ads Categories. But that doesn t mean that lead generation on Facebook is dead. It just means that you have to work a little harder to find your audience and get them to convert. Shayne Hillier and Matt Cramer are [...]

Consistent Communication to the Same Audience Is How You Build a Brand Oct 09, 2020

What would happen if you stopped talking to your significant other? Obviously, your relationship would not last very long. And it s no different with your database. It doesn t take long for clients to forget you exist if you don t stay in touch. So, what s the secret to building a brand that people remember? On this [...]

Your Brand Is How You Compete Against Zillow Oct 01, 2020

With Zillow s recent announcement that it s becoming a brokerage, a lot of agents are worried about how they re going to compete with the trillion-dollar gorilla. But here s the thing: Zillow will never be able to have a beer with its clients or become a local community leader. It just can t build a personal connection with [...]

Is Facebook Ads Dead? Yes, But There s a New Kid on the Block with Aaron Martinez Sep 26, 2020

A few short years ago, Facebook advertising worked really well for real estate agents. We could target people who were likely to move and collect quite a few quality leads. And then the rules changed, making it much more difficult to get our ads in front of the right audience. So, if Facebook ads are [...]

The 7 Core Videos & Website Pages That Convert Leads into Clients Sep 18, 2020

Are you using some kind of online lead generation to connect with people you don t know? If so, you need to create content that helps those prospects get to know you and trust you with their business. So, what web pages or videos do you need to convert leads into actual clients? On this episode of [...]

Don t Sell Houses, Sell Investments with Dr. Axel Meierhoefer Sep 11, 2020

Imagine having one or two clients that generate as many as 30 transactions per year! Real estate agents who build relationships with investors sell more houses. A LOT more houses. And if those agents are smart, they become investors themselves. Dr. Axel Meierhoefer is the creator of Ideal Wealth Grower, an educational platform that helps [...]

The Inside Out Method to Getting What You Want with Stacy Bahrenfuss Sep 05, 2020

2020 has been a weird year. And for many of us, the uncertainty has triggered a lot of anxiety and a loss of confidence. So, how do we crush those limiting beliefs? What kind of internal work do we need to do to set ambitious goals and take action to get what we want? Stacy [...]

Being Outside the Box with Alexa Aug 28, 2020

Early on, voice assistants like Alexa and Siri were novelties. Early adopters used them to play music or answer trivia questions. But the technology has evolved to be much more interactive and conversational, and today, you can ask Alexa to have a pizza delivered or place an order on Amazon. So, how might real [...]

There s No Shortage of Content to Create Aug 22, 2020

If you re not on video, I can guarantee that somebody else in your market IS. So, what s holding you back? You don t know what to say or do? There is no shortage of content to create, and there is a video strategy for every real estate business. But what type of videos should YOU make? [...]

Your Personal Brand = Wealth with Caleb Guilliams Aug 14, 2020

Are you focused on just selling the next house? Or do you want to build wealth over time? Yes, you can make more in the short term by chasing leads. But building a personal brand (and creating content around it) is a long-term play that will attract clients and grow your business exponentially over time. [...]

Don t Be a Salesperson, Be a Chameleon with Jennifer Seeno Tucker Aug 07, 2020

I needed to stay present in order for my future to be profitable. Do you want to be a salesperson? Or do you want to run a sustainable real estate business? If you chose the second option, it s time to stop thinking about individual transactions and start building a relationship with the person in front [...]

How a New Agent Closed 30 Million in 18 Months with Spencer Hsu Jul 31, 2020

Selling $30M in real estate is impressive, especially for a brand-new agent. But what s more impressive is that Spencer Hsu is thriving through the pandemic, replacing his Open House lead generation machine with a new strategy for connecting with clients. How did he do it? Spencer is an eXp solo agent out of the San [...]

Content Marketing Jul 24, 2020

Content marketing has two functions: 1) It nurtures your existing database, and 2) It attracts new clients. But if you want to generate qualified leads online, your content can t be generic. It s got to stand out and reflect who YOU are. Randy Carroll serves as Strategic Partner and Channel Manager at Chime Technologies, a powerful [...]

Be Good at ONE Thing & Increase Profits with Kase Knochenhauer Jul 17, 2020

Have you heard of the 80/20 rule? The idea is that roughly 80% of results come from 20% of the action taken. To apply this idea to business, figure out what one or two activities you do that are most profitable and do more of that. Instead of trying to do everything, be really good at [...]

Being Authentic, Consistent, & You with Jeff Pfitzer Jul 06, 2020

How do you market your mortgage business on social media without talking much about the mortgage business? By showing up consistently and sharing your life with people. By being authentic. By being YOU. Jeff Pfitzer is a Regional Manager for USA Mortgage and an influential leader in the mortgage space. He has 20 years of [...]

The Branding Triangle with Edwin Dearborn Jun 27, 2020

A lot of us believe that once we have a cool logo and a website, the exercise of branding our real estate business is done. But if you don t have enough clients, you re not finished. So, what else is involved in building a brand? Edwin Dearborn is the Content and Media Strategist behind 10X Media [...]

Define Your Niche Short-Term Rentals with Avery Carl Jun 20, 2020

A jack-of-all-trades is the master of none. And the same goes for real estate agents. If you try to appeal to everyone, you won t attract anyone. But how do you find your niche? And then how do you go about marketing that thing that makes you different? Avery Carl has carved out a niche in [...]

Doing It Your Way with Listing Impossible s Yawar Charlie Jun 13, 2020

Are you marketing your real estate business with boring market updates and generic Spring Ahead emails? Then you re doing it wrong. So, what IS the right way to brand yourself as an agent? TELL THEM ABOUT YOU. Yawar Charlie is a member of the elite Aaron Kirman Group, a luxury division of Compass in Beverly [...]

Build Your Authority & Attract by Being an Author with Charles Curry May 30, 2020

If the public sees real estate agents as a commodity, how can you show prospects that you know what you re doing? What s the best way to build your authority and get clients to come to you? Charles Curry is part of the team behind Authorify, a platform that creates and licenses books to real estate [...]

How to Weigh a Positive ROI In Your Marketing with Dan Rochon May 23, 2020

We all know that the most important part of running a business is turning a profit. But, next year s profit is already being impacted by the investments you re making today. So how do you determine what to invest in key parts of your business like marketing? Understanding and tracking your return on investment (ROI) is [...]

Sometimes You Just Need To Take Action with Mike Simmons May 16, 2020

Are you playing offense or defense? There s never been a better time to take control of your business and adapt it to succeed in a post-coronavirus real estate market. There are so many ways to convince yourself that now isn t the best time to try something new, but you ll never succeed unless you get off [...]

Video, Leverage, & Attention – with Colin Schindler May 09, 2020

Here s the truth: coronavirus will put many agents out of business. Who s going to make it through? The agents who spent the last 45 days working on their business rather than in it. Stop kicking the can down the road and start creating content that will connect with your audience and generate leads. Colin Schindler [...]

Can t Build a Brand WITHOUT Being Consistent May 01, 2020

What does it mean to consistently communicate with your audience? Every real estate agent does it differently. How you communicate is not important. What matters is that you re making those connections that will earn you referrals and keep you top-of-mind. Today, I m giving you a one-on-one coaching lesson to discuss the importance of consistency in [...]

The Key to Creating Your Script Apr 24, 2020

The biggest question I get is: How do you write the perfect video script? You don t. The perfect script doesn t exist. Stop wasting your time trying to shoot the perfect video, and start using authenticity to connect with people. Today, I m coming at you solo to offer my best advice for video scripting. I walk [...]

Working & Leveraging Investor Referrals for Listing Client Generation with Chris Craddock Apr 15, 2020

Thank you, thank you, thank you for listening. We received another top rating by Feedspot- You can check out the article here Top 20 Real Estate Marketing Podcasts For whatever reason, most real estate agents shy away from partnering with investors. But here s the thing: Rehabbers and wholesalers are already spending tens of thousands of dollars [...]

The Importance of Targeted Data in Listing Prospecting with Dustin DeFrates Apr 11, 2020

In the aftermath of the Coronavirus, a lot of homeowners will be looking to sell. And if you want those listings, you need to know how to get your message to the right audience. Your best bet is to leverage targeted data to identify your client avatar and market to the people most likely to [...]

Attracting Clients on Facebook Ads with Content with Tristen Sutton Apr 04, 2020

Does Facebook s new Special Ad Category have you frustrated as f*ck? The good news is, you can still use ads to attract your target market. But you ve got to get their attention with the right kind of content. Tristen Sutton is the Facebook Ads Expert and Marketing Strategist behind Tristen Sutton Consulting, a firm that [...]

What to Do When You Have Downtime Mar 26, 2020

No one anticipated a global pandemic putting business as usual on pause for several weeks, but here we are. So, how can we make the best use of this unexpected downtime? What can we do NOW that will plant the seeds for future business once the health crisis has passed? Today, I m coming at you solo [...]

Loving on your Database with Client Events with Lana Rodriguez Mar 13, 2020

Well over 70 percent of your business comes from people you already know. It s not about if someone is going to move, it s about when. Nurturing your database by building early contacts is the biggest thing you can do to boost your business. Lana Rodriquez is a front-runner in the Colorado Springs real estate market. [...]

Story Brand and Website Design – with Adam Wills Mar 07, 2020

If you want your website to be more than just a digital business card, you HAVE to be telling a story. A story brand is your best shot at making real connections with real people. And it doesn’t take a marketing genius to develop a brand. Adam Wills is the story brand certified guide and [...]

Building Your Personal Brand on Instagram with Dean Aguilar Feb 29, 2020

Instagram is the best social media platform for engaging with an audience. But you need to post the RIGHT kind of content in your feed, in your stories and on IGTV to increase your visibility, get found in search results and build a personal brand. And the RIGHT content doesn t necessarily have anything to do [...]

Reverse Engineering Your Content Creation with Hyperlocal Keyword Research with Fernando Angulo Feb 21, 2020

Yes, content creation is key to becoming the digital mayor of your town. But don t just make videos or write blog posts on the topics YOU think are cool. To show up in search results, you need to reverse engineer your content creation around the hyperlocal keywords your audience is looking for online. Fernando Angulo [...]

Stop Chasing Leads & Start Attracting Referrals Through Generosity with Michael Maher Feb 13, 2020

If you spend your days chasing leads because that s what some guru told you to do, it won t be long before you re burned out and looking for another business. The truth is, you can stop prospecting today and start attracting clients through referrals. Michael Maher is the master trainer and real estate consultant behind ReferCo, [...]

Don t Script, Ask Questions and You ll Convert with Beverly Ruffner Feb 07, 2020

Consumers can smell our outdated sales scripts from a mile away. So, why are so many real estate agents still using them? What if we stopped scripting and started asking questions? What if we quit trying to make a sale and simply engaged our leads in a genuine conversation? Beverly Ruffner is the CEO of [...]

Keyword Research: What to Create Video Content on with Outgrow Feb 02, 2020

If you ve started creating content for your real estate business, you know that it should be repurposed on all your social channels as well as your website. But once that content drives traffic to your URL, what are you doing with it? Do you have a way to engage with those site visitors and capture [...]

How to Overcome Your Fear of Getting on Video with Pat Precourt Jan 25, 2020

Why is it that people who know WHAT to do and HOW to do it STILL can t seem to accomplish their goals? For most of us, it comes down to a fear of failure. And that s why so many of you have yet to make your first video. Patrick Precourt is the Director of Inspiration [...]

Organic YouTube Optimization with Jesse Dau & Jackson Wilkey Jan 18, 2020

How many active buyer leads do you have right now? Would you like to have 43? You CAN attract that kind of business by creating the right kind of video content for YouTube. And we re not talking paid ads. We re talking lead gen from organic search. Jesse Dau and Jackson Wilkey are the real estate [...]

Attraction-Based Relationship Marketing with Danny Batsalkin Jan 11, 2020

Are you running your real estate business? Or being run by it? Attraction-based relationship marketing allows agents to attract clients instead of chasing them. To build relationships instead of buying leads. To play golf instead of calling expireds. Danny Batsalkin is the premiere real estate coach behind DSCVR Real Estate Network, a platform that helps [...]

Content Content Content, Video Video Video with Krista Mashore Dec 11, 2019

If you re not creating consistent content to market your real estate business, you are leaving money on the table. And what s the best way to build connection with potential clients and position yourself as an authority? Video, video, video. Krista Mashore has been in the top 1% of realtors nationwide for the last 18 years, [...]

YouTube Ads for Real Estate, the New Alternative to Facebook with Lloyd Dodgen Dec 07, 2019

Facebook is a social platform, but YouTube ads for real estate is better. People go there to see what s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It s intent-based, and people go there to be entertained or educated. So, what does this mean for us? [...]

How to Use Facebook Groups to Market Your Database with Jen Burns Dec 01, 2019

Do you use your personal Facebook page to market your sphere of influence? Did you know that only 1 in 5 of your contacts will see any given post? But don t give up on the platform just yet. You can reach the majority of your database on a regular basis by creating a dedicated Facebook [...]

Authenticity, Media & Branding Into Client Attraction with Sean Cahan Nov 27, 2019

If you re willing to design a real estate brand that s way, way outside the box, you re going to repel some folks. When I started the Dude brand, I was accused of being unprofessional. And The Mortgage Geek got the same kind of hate early on. But if you re willing to stick with it, stay true [...]

Creating Video Content for the Luxury Market: Is It Different? with Brian Loebker Nov 22, 2019

So, you want to break into the luxury real estate market, but you don t come from money. How do you build a sphere of high-net-worth individuals (HNWI)? How do you market yourself as a high-end agent? And what kind of video content can you create to target that niche? Brian Loebker is an accomplished real [...]

How to Break into a Market WITHOUT a Sphere of Influence with Paige Schulte Nov 16, 2019

We do business with the people we know, like and trust. But what if you don t KNOW anyone? What if you re brand spanking new to an area, and you don t have a sphere of influence to market to? How do you break into a new market and build a database stat? Paige Schulte is a real [...]

Attracting Clients Through Passion & Serving with Benjamin Ross Nov 09, 2019

Are you focused inward? Chasing money? Obsessed with the size of your next commission check? Benjamin Ross argues that opportunities come disguised as other people s problems, and if you grow your impact, business will come to you. In fact, the best way to attract clients is to follow your passion and make service a fundamental [...]

How to Socialize Your Way to Success with Jimmy Rex Oct 29, 2019

What if you could travel four months of the year with your friends as part of your business plan? What if throwing an awesome party every few weeks WAS your marketing strategy? What if you could socialize your way to a successful real estate business? Known as The Social Realtor, Jimmy Rex leads the top [...]

Don t Script Your Leads, Date Them with Dale Archdekin Oct 26, 2019

You walk into a bar and see an attractive person. What do you say? Do you try to close immediately and propose a serious, intimate relationship right away? Of course not! So, why do real estate agents skip the rapport-building part of prospecting and jump straight to the sale? What if we stopped reciting scripts [...]

Generating Business Through Customer Service & Branding with Sean Zalmanoff Oct 19, 2019

How much are you spending on portal leads? What if you invested that same kind of money in nurturing relationships with your past clients? What if you spent less time and energy on new customer acquisition and focused instead on providing exceptional customer service for your current clients? What if a gooey butter cake or [...]

How to Get Listings From Your Sphere Of Influence with Christopher Stafford Oct 08, 2019

At the time of sale, 74% of people say they would use the same realtor again in the future. And yet, only 13% actually DO use the same agent the second time around. Why the discrepancy? It s because real estate agents don t bother to stay in touch with their sphere of influence! So, what strategies [...]

Stand Out Personal Branding with Peter Lorimer Oct 05, 2019

The image is a close-up of a guy in tighty-whities and a girl laughing. The text reads, Don t get caught with your pants down in the new real estate market! As you might imagine, this unique marketing campaign made then new agent Peter Lorimer stand out like a sore thumb, repelling people who thought it [...]

Why Embracing Investors Makes You a Better Agent with Andrew Greer Sep 23, 2019

Nervous about competing with iBuyers? What if you could be like the iBuyer and offer clients the option to sell right now? The fact is, you CAN bring that kind of value to prospects when you have connections with local investors. And there is simply no better script for conversion than I ll buy your house. [...]

Relationship Marketing Is Your Highest ROI with Jim Remley Sep 03, 2019

Log onto Lab Coat Agents or Real Closers and you ll see long discussions about Facebook ads and Zillow leads. My question is, why do we spend so much time trying to figure out how to BUY leads when we could be ATTRACTING them? The vast majority of real estate business comes from referrals and past [...]

SEO Is Not Dead, Especially for Hyperlocal Search with Geoff Atkinson Sep 03, 2019

Think you ve got to pay to make it to the top of Google search results? The truth is, paid listings only account for 15% of traffic, while 85% comes from organic search results. And in a hyperlocal industry like real estate, you can leverage search engine optimization (SEO) to rank near the top and attract [...]

Attracting Clients Through Branding & Flamingos with Tara Carter Aug 24, 2019

Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, they think of Tara and then they tag her on social media to let her know! So, [...]

Relationship Building With Digital Marketing with Hassan Riggs Aug 17, 2019

We understand the process of building relationships in real life, introducing ourselves first and then gradually strengthening the connection over time. But when it comes to digital marketing, we re pushy and impatient, expecting to convert with our first ads and abandoning relationships once the sale is made. What would it look like if we treated [...]

Why Video Makes You Unforgettable & Generates Lots Of Referrals Aug 03, 2019

Ever had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, it s crucial that people remember you and what you do. But [...]

What Types of Videos Should Realtors Create with Rett Harmon Jul 23, 2019

We all know that video marketing is the future. We also know that boring shit doesn t get engagement. So, what types of videos WILL engage your sphere? Should you do listing videos? Community videos? Case studies? Just solds? Which ones help build your personal brand? And which ones generate leads? Rett Harmon is the co-broker [...]

Marketing Through Customer Service with Lars Hedenborg Jul 20, 2019

The way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you re getting for your clients. Are you investing thousands of dollars in portal leads? How s that working out for you? If your business is [...]

Chasing Expireds Redefined with Borino Jul 13, 2019

Most agents are afraid of expireds. But if you believe in your ability to help and approach prospects with positive energy, people are receptive. With the right systems in place, chasing expireds is not that hard and not that scary. Borino is a real estate coach with 20-plus years of experience in marketing and training. Known [...]

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