Real Business Owners

Episode 31: Meet the Partners - with JD Leavitt and Jeremy Woodard Jan 01, 2020

We’re excited to introduce you guys to our business partners JD Leavitt and Jeremy Woodard! Obviously we (Trevor and Kale) typically handle the social media side of things, but JD and Jeremy are just as involved behind the scenes with the five businesses that the four of us co-own. In this episode we actually cover how we’ve arrived at this division of responsibilities and further discuss tips and strategies to make a business partnership work long-term. Other topics include the power of reading, our thoughts on business events, and the balance between client acquisition and fulfillment.

This podcast was recorded while we were out of town attending an event. The recording quality is a little rougher than usual, but we’ll be back in the studio next week!

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Episode 30: Buy a Bigger Jet Dec 25, 2019

Happy holidays everyone! As we roll into 2020 we’re sure a lot of you are setting new goals and looking to boost your ambition. Today’s episode was a bit spontaneous (recorded guerilla style, we’ll be back in the studio the week after next) but we think it’s the perfect message for the new year! Put simply, reaching the next level, whatever that means for you, will require discomfort. It’s not about waiting for the right time, or for an issue to resolve, or for it to feel right. To level up you literally need to force that action or that thing that your previous self wasn’t willing to do!

In this episode we unpack this philosophy, share a few stories, and also cover how to create an environment where you can optimize yourself for that next big breakthrough.

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Episode 29: STOP Sugarcoating Dec 18, 2019

This episode is essentially the flip side to our podcast on appreciating your employees (episode 26). Put simply, we live in a sugarcoated society, and sometimes that means you’re gonna look like an asshole for calling things as they are. In this episode we discuss what we believe is the cause of this, why it’s important to let people know when they fuck up, and tips for how to go about it properly. Connect with us: Instagram - @RealBusinessOwners Facebook - Facebook.com/RealBusinessOwners Easier Accounting - EasierAccounting.com

Episode 28: Childhood Hustles and Social Media - with Ali Awad (CEO Lawyer) Dec 11, 2019

Ali Awad, AKA the CEO Lawyer, is one of those perfect examples of what we preach regarding social media and providing VALUE before you ask for business! Across a slew of social media platforms, Ali has found incredible success by sharing free legal advice and letting karma do the rest!

Well... that might be simplifying things a bit, but that’s why we’re so excited to finally have him on the podcast! In this episode we get into greater detail regarding Ali’s journey, how he’s utilized social media to build his business (including Tik Tok), and under what circumstances it’s appropriate to walk away from one’s business.

Connect with Ali:

Instagram - @CEOLawyer

Website - AliAwadLaw.com

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Episode 27: The Lifetime Value of a Client - with Jasen Workman Dec 04, 2019

On this episode we’re stoked to feature Jasen Workman! Jasen is an award-winning tattoo artist who specializes in creating extraordinary realism tattoos (check out this guy’s instagram, he did Kale’s most recent ink!).

Jasen is an exceptionally talented artist, but here he reveals that his success is equally owed to the relationships he’s built and maintained with clients, some of which have been coming to Jasen for decades! This episode features a valuable look into his process and how Jasen has been able to connect with thousands of customers.

Other topics include challenging your own ego, respecting your physical limitations, and how to appeal to different kinds of customers.

Connect with Jasen:

Instagram

Email - JasenWorkmanArt@gmail.com

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Episode 26: Humans Taking Care of Humans Nov 27, 2019

On this episode we discuss company culture, why it should be a priority, and things we’ve done to improve the culture of our businesses.

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Episode 25: Email Marketing - with Chase Dimond Nov 20, 2019

On today's podcast we're joined, via video call, by email specialist Chase Dimond. Chase is one of the owners of Boundless Labs, a marketing agency that specializes in growth and email marketing. Believe us, this guy knows email. He knows what works, what doesn't, and how to get started.

In this episode, Chase helps us cover the basics of email such as how often you should be emailing, when to stop emailing a lead, and how to keep good mailer hygiene. We also discuss his business and some of the trials Chase has overcome in getting Boundless Labs to where it is now.

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Episode 24: The Secret Ingredient is Time - with Ryan Nichols Nov 13, 2019

Ryan Nichols is the owner and operator of Wholesale Universe, a wholesale supplier of name-brand products for top sellers on Amazon. We're excited to have him on the podcast because Ryan knows everything there is to know about selling on Amazon, Shopify and a whole slew of other online outlets. In this episode we talk with Ryan about his story and what to expect when setting up an Amazon store and/or getting into retail.

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Episode 23: The Easiest Way to Put Money Back in Your Pocket as an Entrepreneur Nov 06, 2019

Taxes!!

It’s not the sexiest subject, but that’s exactly why we wanted to cover it on today’s podcast! Most business owners aren’t diving into their numbers the way they ought to, and it can cost you thousands if not tens of thousands of dollars every year!

In today’s episode we cover basic entity structuring, a few tax strategies, and why you absolutely must hire someone to look at your numbers!

Also, we’re offering a special deal for our listeners on a custom tax plan (through Easier Accounting). This can be accessed at

easieraccounting.com/RBO

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Please note, we are not accountants. Consult Easier Accounting or your current CPA/accountant before implementing any of these strategies

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Episode 22: Making the Personal Connection - with Mckenzie Turley Oct 30, 2019

Mackenzie Turley is the creator of Invisible Bead Extensions (IBE), a unique hair extension method that’s making major waves in the world of hair. In this episode, we talk with Mckenzie about how she’s used social media to successfully build and promote her brand. Other topics include tips to better connect with your clients, the value of authenticity, and dealing with knock offs and/or copycats.

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Episode 21: Selling From the Stage - with Jane Powers Oct 23, 2019

In today's episode we're joined by speaker, entrepreneur and sales expert Jane M. Powers via video call. We talk with Jane about public speaking, owning your greatness, and what she's learned from 11 years of selling from the stage.

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Let's Talk Impact Event

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Episode 20: Screw Your Safety Net Oct 16, 2019

Despite what you might assume, building a “safety cushion” of 5-10K just to have in case “something bad happens” is counterproductive for anyone looking to get into business. This is especially true if an unwillingness to part with this lump sum prevents you from taking advantage of a golden opportunity. You’re much more likely to succeed as an entrepreneur if you can light a fire under your ass, and the comfort of a safety net isn’t doing you any favors in that regard.

As always, we don’t advocate being reckless with your money, but this episode covers in detail why we’re against clinging to a petty emergency fund. Other topics include proper money mindset and investment red flags.

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Episode 19: Kale on Getting Blindsided by Problems as a New Entrepreneur Oct 09, 2019

Today's message is simple, don't wait to start your business journey! No one is ever really prepared to make the jump, but forcing yourself to start the process will in turn force you to fill in those knowledge gaps!

In this episode, Kale illustrates this point with a handful of stories from when he first started out as an entrepreneur. He touches on major oversights from that time, such as misclassifying W2 employees as independent contractors, and how, while initially frustrating, these problems were a necessary part of his journey.

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Episode 18: The Best Kind of Employees - with Brent Moser Oct 02, 2019

Brent Moser is a contractor/developer/entrepreneur with decades of experience operating out of southern Utah. This episode features discussion of entrepreneurship/family balance, and the value of employees who can “fill in the gaps” as well as insight on running a rental type business (both Airbnb and motorsport/boat type rentals).

Brent's Business: The Beach at Sand Hollow

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Episode 17: The Best Sh*t Is the Hard Sh*t - with Jeff Lerner Sep 25, 2019

Jeff Lerner is a digital entrepreneur focused on change agency and life awesomeness. What’s more, he’s a true serial entrepreneur who we’ve personally had the pleasure of working with (and learning from) for over a decade.

In this episode, we talk with Jeff about common traits in high achievers and how he maintains a healthy marriage amidst all the chaos of being a business owner.

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Episode 16: Slaying Demons - with Bobby Rones Sep 18, 2019

This episode is a little different, but we think you guys will dig it. Last week we sat down with Bobby Rones, an employee of ours committed to losing weight and improving his circumstances.

In this episode, we talk with Bob about building willpower, owning your past mistakes, and facing your demons head-on to promote REAL GROWTH as a person.

Follow Bobby @BobbyRones on Instagram.

Video of this podcast is available at YouTube.com/RealBusinessOwners.

Connect with us on Instagram and Facebook @RealBusinessOwners.

Need bookkeeping or accounting services for your business? Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com.

Episode 15: Kale on Overcoming Self-Sabotaging Habits Sep 11, 2019

In this bite-sized but highly personal episode, Kale talks about his experience committing to Andy Frisella's 75Hard challenge and how it's helped him overcome challenges in his personal life.

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https://www.stgeorgeautogallery.com/

Episode 14: Operating in a “Dying” Industry and Crafting Company Culture - with Jared Wheeler Sep 04, 2019

As a business owner, you absolutely MUST stay up to date on current trends. These days, customers rarely walk into a business looking to be sold something. They’ve done their research and plan to buy the exact product they’ve seen online. In this conversation with used car dealer Jared Wheeler, we learn how he’s found success in an industry where there’s increasingly less opportunity to “sell” a customer. Other topics include building company culture and staying competitive with your pricing.

Jared is the owner of St. George Auto Gallery:

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Episode 13: Check Your Intentions, Break out of the Rut! Aug 28, 2019

It’s altogether too easy to go about your day and simply react to issues on a case by case basis. Maintaining your current state is straightforward, it’s the easy route.

Unfortunately, this won’t get you anywhere new because it’s stagnation. Real progress comes from committing to a specific goal and letting that goal inform each and every decision. There should be real INTENT behind each of your decisions, otherwise you’ll end up making short-term choices that don't connect with a long-term goal.

This short, solo episode dives into this philosophy and explains how specific intentions can help you break out of a rut.

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Episode 12: Lessons Learned (Our Business Failures) Aug 21, 2019

If you’re in the business game, you WILL fall flat on your face over and over and over again! This episode is here to remind you that this is only part of the process! As long as you make an effort to learn from your failures and stay relentless with your business, these mistakes, setbacks and frustrations will ultimately be what primes you for inevitable success!

In this episode, we talk about our most notable business failures and how they’ve helped us become better, smarter, and more successful!

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