Pursuing Private Practice

BONUS: Hiring, Team Management, and Leadership Sep 27, 2024

Welcome to a bonus episode of the Pursuing Private Practice podcast!

Applications for the next cohort of EXPAND are now open! The program begins Thursday, October 10th!

In this podcast episode, Jennifer McGurk, CEO of Pursuing Private Practice, answers questions about hiring and leadership in business. Topics include hiring your first team member, the interview process, the difference between employee and contractor positions, the importance of setting clear expectations and communication, and the complexities of team dynamics in private practice. This episode is full of action steps for you to embrace leadership in your business.

00:04:30 - CEO Time and Job Descriptions

The significance of scheduling CEO time to evaluate business operations. Discussion about the different steps to create a job description for a virtual assistant based on tasks needed, outcomes, and budget.

00:09:42 - Paying Team Members

Comparison of hiring a virtual assistant versus a dietitian, focusing on roles and revenue generation. Insights on how to determine fair pay for dietitians based on expertise and business finances.

00:17:45 - Employee vs. Contractor Differences

Explains the differences between hiring W-2 employees and W-9 contractors, focusing on supervision and responsibilities.

00:21:23 - Marketing Job Positions and the Interview Process

Strategies for marketing job openings effectively to attract the right candidates for your business. Advice on conducting interviews and assessing candidates' problem-solving skills and fit for the role.

00:30:06 - Setting Expectations for Retention

The importance of setting clear expectations for team members regarding client sessions and communication, including hiring and managing team members effectively.

00:35:21 - Job Descriptions for VAs and Interviewing Candidates

Explores the necessity of having a job description when hiring a virtual assistant to ensure clarity of roles and expectations. Highlights the importance of asking the right interview questions to avoid bad hires.

00:38:54 - Addressing Performance Issues and Conflicts of Interest for Team Members Starting a Practice

Discusses strategies for addressing performance issues with associates, including setting clear goals and expectations. Explains how to manage situations when associates wish to start their own private practices.

00:46:27 - Client Retention and Building Business Assets

Emphasizes the importance of client care during transitions when associates leave, allowing clients to choose their path. Discusses the importance of creating intellectual property and business assets to sustain a practice.

00:49:19 - Pay Structures for Employees and Leadership Support

Explores different pay structures for employees in group practices, including hourly rates and fee splits. Encourages business owners to seek support and build leadership skills to create sustainable practices.

00:57:31 - Join EXPAND

More information about the EXPAND business coaching program for support in hiring and leadership. The program helps you hire your team, manage your team, and step into your CEO role as a leader.

This program is perfect for group practice owners, and/or business owners who want to hire operations support like an administrative assistant or marketing support.

EXPAND is a mix of the program curriculum, group calls, individual coaching sessions, and community. The program focuses on 3 foundations of your CEO Role: business, leadership, and life.

Learn more and apply today!

Pivoting Your CEO Role with Stefani Reinold and Lindsay Stenovec Mar 26, 2024

Welcome to the Pursuing Private Practice podcast! This is our last episode of Season 2. Season 3 will be back in 2025! In the meantime, visit our website, check out our programs, Business School and EXPAND, and make sure you're on our email list to stay tuned about upcoming events.

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and her two business best friends, Dr. Stefani Reinold and Lindsay Stenovec, as they discuss the business changes and evolving their CEO roles.

Join the conversation to hear about:

Business Transitions Are Inevitable: Jennifer, Stefani, and Lindsay share experiences of embracing change to their "job descriptions", team transitions, and the impact of personal and professional shifts on business decisions.
Factors for Business Decision-Making and Shifting Priorities: It's important to reflect on the evolving priorities and boundaries in business over time. Jennifer, Stefani, and Lindsay explore how financial security, family boundaries, and personal capacity have influenced business decisions and transitions.
Perception vs. Reality in Business: Being CEO is not without its challenges. Business perception has been heavily influenced by skewed online representation of business ownership.
Recognizing Burnout Triggers: Jennifer, Stefani, and Lindsay talk about how they recognize burnout triggers and how to take personal accountability in business.
Emotional Elements in Business: Navigating transitions and responsibilities as an entrepreneur can be very emotional. Gain insight into personal growth and emotional regulation in business ownership.

The key takeaway? Fully stepping into your CEO role gives you freedom and autonomy. While this is a privilege, it can also be a burden. Finding business friends to support you through your entrepreneurial journey is essential for your well-being.

Dr. Stefani Reinold is a board-certified psychiatrist, author of the book Let Your Heart Out, podcast host, military wife, and mother of 4. She is the founder of Wholehearted Psychiatry, an integrative, holistic psychiatry practice in Dripping Springs, TX. She is passionate about normalizing mental health struggles, sharing antidotes to hustle culture, and encouraging individuals to live out their unique purpose. When she is not breaking the mold for traditional psychiatrists, you can find her spreading mom life truth bombs, talking business strategy, embracing her infinite Pinterest failures, or living out her minimalist, organized life fantasies in her perfectly imperfect home in Austin, Texas.

Find Stefani on Instagram @stefanireinoldmd

Lindsay Stenovec is the owner of Nutrition Instincts, Inc – a group practice in San Diego, CA specializing in eating and feeding disorders. She enjoys offering supervision to dietitians in individual and group settings and has spent 13+ years working with people experiencing eating disorders, the intersection of disordered eating, and pregnancy/postpartum and child feeding challenges. Lindsay is passionate about supporting dietitians so that they feel grounded in their collaborative work with clients, can hold space for healing, and maintain a sustainable career. She is currently navigating a business transition in deciding to close Nutrition Instincts this summer to make space for professional supervision services, consulting projects, and speaking engagements.

Find Lindsay Stenovec on Instagram @lindsaystenovec_rd

You can also find Pursuing Private Practice on Instagram @pursuing.private.practice

Thanks for a great Season 2 and we'll be back soon for Season 3!

Scale Your Business Using Technology with Stephanie Hofhenke Mar 19, 2024

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Stephanie Hofhenke, the CEO of String Marketing, to discuss an update on technology as a business owner.

Episode Highlights:

Trends in Technology for Entrepreneurs: Stephanie goes through trends in technology, mindset shifts, and how setting up an EMR can help business owners save time, money, and energy.
Challenges and Benefits of Technology: Stephanie and Jennifer emphasize the importance of creating an experience for your clients to keep them coming back. There are so many benefits in setting up technology systems as a way of customer service, but it can be challenging for business owners who aren't "tech-savvy".
The Evolution of String Marketing with String Connect: Stephanie shares the development process of the String Connect product, emphasizing the customer-driven approach, addressing client needs, and streamlining marketing activities for practitioners.

The key takeaway? Leveraging technology to streamline your business processes can change your life as a business owner.

If you want to grow and scale your business without sacrificing your self-care, boundaries, or integrity, apply for the next cohort of EXPAND. This business coaching program is designed to focus on your CEO role to run your business like a CEO, own your leadership like a CEO, and live your life like a CEO.

EXPAND features:

Program Curriculum - This curriculum includes audio & video lessons, helpful worksheets for reflection and accountability, and templates to make your life much easier. We focus on the GROW & SCALE stages of business.
Group Coaching Calls - We structure the calls in a specific order for organization and action steps. All calls will be recorded and discussed in our community for accountability.
1:1 Strategy Sessions - Diving deep into what your business needs to finally scale to its full potential.
Community - Access to other amazing business owners at your level.

It's time to turn your business into an asset with a scalable offer. Apply for EXPAND today!

Connect with Pursuing Private Practice on Instagram.

Stephanie Hofhenke is the founder of STRING Marketing, a digital agency that has focused on serving dietitians for 14 years. Stephanie and her team of experts are passionate about helping practitioners elevate their practice and master their marketing. She leads a growing team with branding, marketing, and website experience. Together they have worked with over 400 practitioners and have launched even more websites. They build websites that attract millions of unique visitors per year. She has a sincere appreciation for the work that dietitians and healthcare professionals do to impact the world. Her knowledge of the unique challenges practitioners face has been compiled into a remarkably effective toolkit that helps practitioners across the country take their business marketing challenges head-on.

Find out more about STRING Connect.

Find STRING Marketing on Instagram @stringmarketing

Design Your CEO Role To Transform Your Life Mar 06, 2024

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they define what it means to be a CEO. They share personal experiences of how their CEO roles have changed and discuss delegation, team support, and the importance of mentorship and coaching.

Join the conversation as they discuss:

Importance of Self-Care and Boundaries: Boundaries will evolve and change according to your passions, market, and strengths. They discuss the evolution of their CEO job descriptions and how their CEO role has changed through the different stages of business.
Taking Care of Your Team and Getting Support: Team members are valuable assets to any company. Jennifer and Courtney stress the need for any business owner to prioritize their own well-being while leading a team.
Creating Space for CEO Time: CEO Time is not what you think! It's a mix of data and intuition to make business strategy decisions for the company's vision.
Run Your Home Like a CEO: Running a home like a CEO means understanding the big picture of your home, creating systems, delegating tasks, and getting support for your life (just as much as your business!)

Use the exercise outlined in this podcast episode to create your ideal CEO job description! This is just one of the templates in Pursuing Private Practice's business coaching program, EXPAND.

Connect with Pursuing Private Practice on Instagram.

Systems for Motherhood and Home Life with Heather Rudalavage Feb 27, 2024

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Heather Rudalavage, the owner of Intuitive Nutrition, to discuss various systems in motherhood and home.

Join the conversation to learn more about:

The Intersection of Parenthood and Private Practice: Heather and Jennifer discuss the intersection of parenthood and private practice, and how many private practice professionals desire a flexible lifestyle to balance work and family.
The Importance of Running Your Home Like a CEO: Heather emphasizes the importance of running your home like a CEO with examples of systems, tips, and ways to integrate life and work for business owners at every stage of business.
Business Growth and Redefining Success: All business owners go through business growth, burnout, and then must redefine success on their terms. The conversation explores the different definitions of success and the factors that contribute to personal fulfillment and achievement in business: schedule, boundaries, money, impact, and flexibility are all "worth" the hard work.
Lessons from Parenting and Business Ownership: Heather and Jennifer discuss the lessons learned from parenting and business ownership, emphasizing the similarities in long-term commitment, adaptability, and the ongoing journey of growth and development. Heather shares personal experiences of parenting and the transition to adulthood with her children. The conversation reflects on the different stages of parenting and the impact of family dynamics on personal and professional growth.

Reflect on what systems are helpful for you in running your home like a CEO.

If you want to grow and scale your business without sacrificing your self-care, boundaries, or integrity, apply for the next cohort of EXPAND. This business coaching program is designed to focus on your CEO role to run your business like a CEO, own your leadership like a CEO, and live your life like a CEO.

EXPAND features:

Program Curriculum - This curriculum includes audio & video lessons, helpful worksheets for reflection and accountability, and templates to make your life much easier. We focus on the GROW & SCALE stages of business.
Group Coaching Calls - We structure the calls in a specific order for organization and action steps. All calls will be recorded and discussed in our community for accountability.
1:1 Strategy Sessions - Diving deep into what your business needs to finally scale to its full potential.
Community - Access to other amazing business owners at your level.

It's time to turn your business into an asset with a scalable offer. Apply for EXPAND today!

Connect with Pursuing Private Practice on Instagram.

Heather Rudalavage is an anti-diet, weight-neutral Registered Dietitian, Certified Intuitive Eating Counselor, and Certified Body Trust Coach in the Philadelphia area. She is the founder of Intuitive Nutrition. She has spent the last 10+ years helping women achieve their health goals with compassion, empathy, and a dash of humor! She is married to her high school sweetheart and mom to 3 teenagers. She enjoys spending time outdoors, knitting, and reading. She loves meeting new people and has traveled to 20 countries. She is currently about halfway through writing her first novel.

Find Heather on Instagram at @antidiet.heather

Growing a Group Private Practice with Alyssa Callahan Feb 20, 2024

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Alyssa Callahan, the CEO of Nourished with Kindness, to discuss the importance of systems in group practice. They both share valuable insights and tips for implementing effective systems in business. As a business owner, learning to navigate the complexities of running a practice and being an entrepreneur is crucial for success.

Join the conversation to learn more about:

Navigating Insurance Systems: Taking insurance in a group practice comes with its own set of challenges, particularly in managing cash flow and dealing with insurance companies. Alyssa shares her experience of a major issue with an insurance contract and the impact it had on her practice. Despite the challenges, she highlights the value of having multiple insurance contracts to maintain stability in the business.
Financial and HR Systems: In addition to insurance systems, Alyssa discusses the importance of financial and HR systems in her group practice. She emphasizes the use of a reliable payroll system like Gusto for employee management and payroll processing. Having effective HR systems in place ensures smooth operations and supports the growth of the practice.
The Importance of Skill Building: Throughout the conversation, Alyssa emphasizes the importance of skill building in creating and managing systems. As a business owner, developing the skills to handle challenges and implement effective systems is essential for long-term success. Building a skill in system creation and management allows for better problem-solving and decision-making in the business.
Employee Systems and Project Management Tools: Alyssa shares her experience with Asana, a project management tool that has transformed the way her team operates. From onboarding to benefits checks, having the right systems in place has made a significant impact on the efficiency and success of her practice.
Marketing and Onboarding Systems: Alyssa also highlights the importance of marketing and onboarding systems in her practice. From job descriptions to the interviewing processes and onboarding procedures, having well-defined systems in place has streamlined the hiring and training process for new team members. These systems not only benefit the business but also create a positive experience for employees.

Group practice is just one example of a scalable business offer. To learn more about creating and launching a scalable business offer, apply for Pursuing Private Practice's business coaching program, EXPAND.

Connect with Pursuing Private Practice on Instagram.

Alyssa Snow Callahan, MS, RD, CEDS-C, is a Registered Dietitian Nutritionist, Certified Eating Disorder Specialist - Supervisor, Certified Intuitive Eating Counselor, author of The Mindful Eating Journal, and Founder / CEO of Nourished with Kindness. Alyssa specializes in eating disorders, binge eating, emotional eating, and body image in teens and adults, as well as a weight-neutral approach to treating fertility/pregnancy issues. She is also passionate about helping eating disorder and non-diet providers grow their business and clinical skills.

Find Alyssa on Instagram, @Nourishedwithkindness and her own Instagram @alyssacallahanrd

Scaling a Company with Jeanne Petrucci Feb 13, 2024

Welcome to the Pursuing Private Practice podcast!

Join Jennifer & Jeannie Petrucci, CEO of LivingPlateRx, to hear all about Jeannie’s journey starting her private practice, pivoting her business, and the support that helped her get to where she is today.

Join the conversation as they discuss:

Trying New Things: Pivoting your business and trying something new can be scary, but don’t be afraid to experiment and try new things. Failure is just an opportunity to pivot and learn.
Leaning on Support: The journey of developing your business is tough to do alone. Find a strong support system to help you navigate the challenges and celebrate the successes.
Prioritizing Mental Health: Building a business can be isolating, and entrepreneurship can most definitely take a toll on mental health. Remember to find what self-care works for you, and continue to prioritize it.
Intellectual Property & Assets: Intellectual property is valuable in your business, and it’s the foundation for scaling your business in a sustainable way.

The journey of building a business is filled with challenges, but with the right mindset and support, it’s possible to create a business that serves YOU. We hope this inspires you to keep learning, growing, and expanding your business to take up space.

Connect with Pursuing Private Practice on Instagram.

Jeanne Petrucci, MS, RDN, is the CEO and Founder of Living Plate Rx. She is a Registered Dietitian with a Master of Science degree in Nutrition Education from Teachers College, Columbia University. She has participated in research with gold-standard institutions exploring the impact of evidence-based culinary nutrition education programs and tools on human nutrition-related health behaviors.

She is a busy mom of four and grandmother of 3 who has been exactly where many of you are - struggling to create all the content you need to serve your clients and grow your practice while still having energy for everyone else. Jeanne brings her experience as a private cooking instructor for more than 25 years to her second career as a dietitian content creator. She founded Living Plate Rx 5 years ago, building a meal planning platform and content library to support practitioners with all the resources they need to grow their practices without burning out.

Today’s Dietitian, the nation's leading media company for dietitians, recently acquired minority ownership in Living Plate Rx.

Check out these resources to learn more about Living Plate Rx:

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Systems to Scale Feb 06, 2024

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they discuss the importance of implementing effective systems in business. They share how systems have revolutionized their business operations and leadership roles.

Join the conversation as they discuss:

Rest & Reflection in Business: Many professionals who pursue a career in private practice face burnout at some point. It’s important to take a step back to avoid burnout. Systems are essential for being able to COAST in business to maintain long-term success.
The Evolution of Systems in Pursuing Private Practice: Pursuing Private Practice began with no systems in place. Now, we use project management tools such as Trello and Asana to leverage systems to meet our overarching business goals.
Adjusting for Different Learning Styles: Individuals on your team might have different learning styles. Being able to accommodate various learning styles to ensure effective communication and seamless execution is game-changing.
The Impact of Systems on Business Growth: When you have systems in place that align with your business goals and meet your team’s communication needs, business growth can start to happen.
Leveraging Visual & Auditory Communication: People learn differently, and using different visual and auditory systems can be extremely effective. Some people like things typed out, some learn best from videos, and others just need to hear it out loud.

We hope this encourages you to ask yourself, “How are the systems I have in place allowing me to take up space in business?” and “How can I make them better?” Systems can help you become the business owner you were meant to be.

Connect with Pursuing Private Practice on Instagram.

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Be Bold with Your Marketing Jan 02, 2024

Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer is joined by fellow CEO Deanna Wolfe to discuss resilience in entrepreneurship, practical tips on marketing and selling, and the importance of bold messaging and authenticity in building a strong brand presence.

Join the conversation as they discuss:

Dream Jobs and Self-Care in Entrepreneurship: Discover how entrepreneurship opens doors to creating dream jobs while highlighting the crucial role of self-care and overcoming limiting beliefs.
Integrity in Marketing and Selling: Explore the importance of authentic marketing, handling objections, and selling with integrity as fundamental components in establishing a successful business that resonates with the community.
Business Wisdom: Learn that it's perfectly acceptable not to have everything figured out. The discussion also covers wise business investments, avoiding unnecessary expenses, and the ability to adapt to market shifts.
Financial Success for Dietitians: Challenge the stereotype that dietitians can't thrive financially. Discover how prosperity positively influences both personal and professional growth.

Listen to the full episode to gain valuable insights into transforming passion into a thriving business and how to boldly market your offers.

This episode of the Pursuing Private Practice is sponsored by Business School. Join our comprehensive online program to help you set up your business, start to see your first few clients, and grow!

Business School includes our educational platform, weekly connection calls with our team and other members, and a Facebook Group for accountability. This video shows you even more of what's included in our platform.

Customized business education for starting and growing your business
Guides + templates + action steps to make your life easier
Workbooks to support your business planning
An exclusive online community to celebrate with you, vent with you, and cheer you on

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

We'd be honored to help you take up space as you start and grow your business. We have a reputation for a reason!

Maximizing Your Email Marketing Strategy with Yvette Quantz Dec 19, 2023

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & fellow CEO Yvette Quantz of Customized Nutrition Newsletters as they discuss how email marketing is a powerful tool that allows you to connect with your audience, nurture relationships, and drive conversions. Unlike social media, where your message can easily get lost in the noise, email allows you to go deeper and engage with your subscribers on a more personal level. Here are some reasons why email marketing is essential:

Deeper Engagement: Email allows you to provide more in-depth content and build a stronger connection with your audience.
Segmentation: With email, you can send targeted messages to different segments of your email list based on their interests and needs.
Funnel Creation: You can create specific funnels to guide your subscribers through their customer journey and provide them with the right content at the right time.
Ownership: Your email list is an asset that you own. Unlike social media followers, you have full control over your email list and can transfer it to different platforms if needed.

Email marketing is a powerful tool that can transform your business. This episode will show you how to add value and connect with your audience through email!

Yvette Perrier Quantz, RDN, LDN, is a passionate dietitian and creative nutrition entrepreneur who’s been blazing her path in the nutrition and wellness industry since 2003. Since 2008, she has owned and operated a private nutrition practice, Food Therapy, offering clients a holistic approach to nutrition as the foundation of radiant health and meaningful contribution. Through Customized Nutrition Newsletters and Foodspiration® line, Yvette creates educational and inspirational resources for other health and wellness professionals to connect, educate, and inspire their clients and community. A prolific blogger on nutrition, health, and elevated living, she is also the author of: The Little Black Book of Foodspirations®, and Prayers and Petitions for My Cancer Warrior.

Connect with Yvette on Instagram

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Building & Marketing a Certification Program Summer Innanen & Danni Adams Dec 11, 2023

Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer is joined by Summer Innanen and Danni Adams, two seasoned body image coaches. They discuss their journey into creating a certification process for supporting professionals to confidently help clients improve body image. They also discuss the impact of feedback, and how their collective approach brings different perspectives and experiences into a rich learning environment.

Join the conversation as they discuss:

Continuous Learning: Certification programs should be flexible and continually updated based on feedback and emerging insights.
Values Alignment: Professionals should align with their values and engage with current events sensitively.
Coaching Skills Matter: Coaching skills, not just knowledge, are vital for effective support in body image coaching.
Transparency and Collaboration: Transparency and collaboration can enhance the development and impact of certification programs.

Danni “Amapoundcake” Adams (https://www.instagram.com/amapoundcake/) is an influencer, writer, activist, body image coach, and sought-after speaker from Sanford, Florida. The audacious body image coach has been invited to speak at Harvard University, University of Ottawa, Bethune Cookman University and more about race, beauty, and other topics. She's been featured on ABC's Tamron Hall Show, Dr. Phil and The Sisaundra Show.

Summer Innanen (https://summerinnanen.com/) is a professionally trained coach who’s been specializing in body image, confidence and self-worth since 2014 and has helped hundreds around the world. She is the best-selling author of the book Body Image Remix and host of Eat The Rules - a podcast ranked in the top 0.5% of all podcasts dedicated to anti-dieting, body image, and intersectional feminism.

Connect with Pursuing Private Practice on Instagram

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Multiply Marketing Results Dec 05, 2023

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer, Danielle, and Courtney Vickery, CEO of Declet Designs, as they discuss the theme for December: marketing. They explore the definition of marketing and how to show up authentically, no matter your stage of business. Jennifer shares how she currently rates Pursuing Private Practice's marketing and encourages you to assess your marketing this month.

Join the conversation as they discuss:

Diverse Marketing Channels: Marketing can include utilizing various platforms such as podcasts, emails, social media, and events. Understanding the strengths and weaknesses of each channel is crucial for an effective overall marketing strategy.
Nuanced Approach to Marketing: Different business stages, personalities, and target clients may require different marketing strategies. Acknowledge mistakes as learning opportunities and highlight the role of marketing in nurturing, asking for the sale, and converting leads into clients.
Authenticity and Integrity in Marketing: in marketing efforts. Jennifer openly admits her strengths and weaknesses, particularly in social media. Acknowledging areas that need improvement and seeking support when necessary fosters a more authentic and relatable connection with the audience.

Continuously assess and adapt marketing strategies based on your strengths, values, and individual business needs.

Connect with Pursuing Private Practice on Instagram

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Paying Yourself as a Business Owner with Julie Herres Nov 28, 2023

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO Julie Herres of GreenOak Accounting as they discuss the importance of looking into the data, the different methods of paying yourself based on your stage of business, and how to reverse engineer your practice to give you the life you want.

Join the conversation as they discuss:

Profit First and Prioritization: Implementing the "Profit First" system can have a significant impact on a business. It underscores the importance of prioritizing profit and being intentional about financial management. This approach can lead to a transformation in the way a business operates.
Stages of Business: Business ownership involves distinct stages, each with its own financial dynamics. Solopreneurs, small group practices, and large group practices have varying approaches to paying themselves and managing their businesses. Understanding these stages and their financial needs is crucial.
Niche Focus and Streamlining: Working within a niche and creating a repeatable, streamlined business model can lead to success. The owner's experience underscores the benefits of focusing on a specific market or service and avoiding the constant reinvention of the business model.
Adaptability and Data Analysis: The ability to adapt and make data-driven decisions is vital for sustainable business growth. Business owners should not shy away from looking at financial data and should be open to evolving and adapting their practices as circumstances change.
Investing in Growth and Balance: To achieve long-term success, business owners should invest in both personal and business growth. It's important to find a balance that aligns with their financial and lifestyle goals, ensuring that the business serves their needs and is sustainable in the long run.

Remember, your decisions are not set in stone. You can evolve and adapt as your private practice and profit grows.

Julie Herres is the founder and CEO of GreenOak Accounting, a firm that exclusively serves therapists, psychologists, and counselors in private practice across the United States. Over the years, Julie and her team have worked with hundreds of private practice owners and developed serious knowledge about what makes a practice financially successful. GreenOak’s goal is to help practice owners feel comfortable with the financial side of their businesses and have profitable practices. Some of the firm’s biggest success stories were achieved through implementing Profit First. Julie is an accountant and an enrolled agent (EA). She is also a speaker and the host of the Therapy for Your Money podcast.

Connect with Julie on Instagram.

Connect with Pursuing Private Practice on Instagram

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Money Skills with Linzy Bonham Nov 21, 2023

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & fellow CEO Linzy Bonham of Money Nuts and Bolts as they dive into the emotional aspects of our relationships with money, how money acts as a boundary in your business, and how finances are different for each stage of business.

Join the conversation as they discuss:

Relationship with Money: Money is not just about numbers and data but also about the emotional relationship we have with it. Money is a means of exchange that's deeply interconnected with our lives and is an unavoidable part of our existence. It's crucial to understand one's relationship with money, including the emotions, stories, baggage, shame, and trauma associated with it.
Stages of Business: Different stages of business have different financial needs and complexities. Starting with a solo practice requires creating structure and clarity for the money management foundation. As your practice grows, you should be flexible and curious, adjusting your systems as needed.
Money as a Boundary: Money serves as a boundary in professional relationships, including raising rates and making changes to your service offerings. Understanding your boundaries and making changes to them is vital for maintaining a healthy therapeutic relationship. Boundaries can shift as you move through different chapters of your career. It's essential to adapt to these changes and own the phase you're in.
Cancellations Fees: Maintaining reliability with clients, including adhering to cancellation fees and being in touch with your changing boundaries, is essential for a productive and respectful clinician-client relationship.

Money is not just about numbers; it's also tied to our emotions and life experiences. Your financial needs change as your business grows, and it's crucial to adapt your money strategies & boundaries accordingly.

Linzy Bonham is a private practice therapist turned money coach who helps private practice owners and health professionals feel calm and in control of their finances through her coaching at Money Nuts & Bolts and her podcast Money Skills for Therapists. It all started when she saw her extremely skilled colleagues struggle with the money side of business. Some had even left private practice or were avoiding starting one because the financial side was too stressful. So Linzy decided to help therapists and health professionals develop peace of mind about their money. Since so many were never taught these skills, she focuses on the “how” of making the business side of private practice doable, and even super satisfying.

Connect with Linzy on Instagram

Connect with Pursuing Private Practice on Instagram

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Embracing Mindset Shifts with Christine Thomson Nov 14, 2023

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO Christine Thomson of Manipura Centre as they discuss the importance of embracing change, making money according to your values, and creating a business that not only serves your clients but you as well. Join us as we dive into Christine's story and discover the importance of our mindset when it comes to making money and being the CEO of our business.

Join the conversation as they discuss:

Embrace Change and Celebrate Progress: Acknowledge and celebrate the changes and progress you've made in your journey. It's important to reflect on how far you've come and use this as motivation for further growth.
Rebrand and Expand: Rebranding and expanding your offerings can help you reach a broader audience.
Listen to Your Calling: Sometimes, you may feel a calling to change directions, even if you initially resist it. Trust your intuition and embrace opportunities that align with your purpose and values. Create offers to live the life you want to live.
Coaching and Empowerment: Recognize your role as a coach and empower your clients to find their own answers. Helping clients make their best decisions is a valuable skill that sets great coaches apart.
Value and Pricing: Understand the value you provide to your clients and don't hesitate to charge accordingly. Money should not be a taboo subject; it's a tool. Charging appropriately is crucial for the health of your business. Consider raising rates as you gain more experience and provide more value

This episode will empower you to recognize the true worth of your services in your business journey; you change lives.

Christine Thomson, RDN, LDN Dietitian | Certified Life Coach | Founder of Manipura Centre Christine Thomson, a Certified Life Coach and visionary entrepreneur, is the driving force behind Manipura Centre. Her mission is to empower high-achieving professional women to step outside their comfort zones, discover their true potential, and achieve their innermost personal & professional desires. You can connect with Christine via her popular “Do All of The Things'' Podcast, which can be found on Apple Podcasts, Spotify, and most other podcast platforms.

Connect with Christine on Instagram.

Connect with Pursuing Private Practice on Instagram.

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Reflecting on Business Finances as a Boundary Nov 07, 2023

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & Danielle as they discuss the theme for November: finances. They explore the concept of finances as a boundary and share insights on the importance of understanding and improving your business finances, no matter your stage of business. Jennifer shares how she currently rates Pursuing Private Practice's finances and encourages you to assess your current financial situation.

Join the conversation as they discuss:

Finances Throughout Business Stages: Recognize that finances play a crucial role in every stage of a business. While core financial concepts remain consistent (income, expenses, profit, taxes, mindset), the specific recommendations for handling finances differ based on the stage of the business.
Overcoming the Money Story: Discussing finances can be challenging due to the personal relationship many individuals have with money. Just as some clients struggle with discussing weight or mental health, there can be a sense of shame around financial imperfections. However, opening up about these issues can lead to greater empowerment.
Money as a Boundary: Money is a boundary that should evolve just like any other aspect of a business. It's essential to adapt and improve financial strategies over time to support business growth and personal well-being.
Mistakes in Handling Finances: There are some common financial mistakes made by professionals at different business stages. These include merging personal and business finances, neglecting estimated quarterly taxes, making hasty hiring decisions, and scaling too quickly without increasing revenue. Each stage presents unique challenges.

In the episode, Jennifer & Danielle also touch on intuition and its role in financial decisions, discuss the potential downsides of disclosing revenue online and reflect on the state of the business coaching industry. Jennifer shares her advice for business owners overwhelmed by finances, stressing the importance of taking time to reflect and discuss both the data and emotions behind financial matters.

Connect with Pursuing Private Practice on Instagram.

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Using Social Media to Grow Your Business with Kelly McKenna Oct 31, 2023

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO Kelly McKenna of Sit WIth Kelly as they discuss career transitions prompted by the pandemic, leveraging social media and online presence to grow her practice and the evolution of business offers.

Join the conversation as they discuss:

Building a Presence on Social Media: Building a social media following takes time and consistency. Repurposing existing content saves you time and helps you maintain a consistent online presence.
Outsourcing and Support: Identify the areas where support is needed and see where you can outsource to reduce your workload. Support is key!
Business Evolution: Business owners can evolve their strategies as their life circumstances change. Being open to adaptability and change is so important to your sustainability and success

Remember, prioritize consistency, consider outsourcing for support, and remain adaptable as your business evolves!

Kelly McKenna is a licensed therapist and business coach for therapists. Kelly built her private practice totally on Instagram @sitwithkelly. By providing educational and relatable content and Reels about anxiety, she's been able to help millions of anxious women. Kelly also coaches other therapists, helping them to market effectively on Instagram and grow thriving private practices @businessoftherapy.

Connect with Kelly on Instagram: Sit With Kelly & Business of Therapy

Connect with Pursuing Private Practice on Instagram.

If you want to set up your business and start to see your first few clients, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Business Success in Your Season of Life with Julie Duffy Dillon Oct 24, 2023

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO & friend Julie Duffy Dillion as they discuss the importance of timing, embracing change, and building your personal brand. Being open to change and adapting your offers can lead to better outcomes; in life & business. Join us as we dive into Julie's story and discover that it's perfectly okay to adjust your path while pursuing your goals and dreams.

Join the conversation as they discuss:

Timing and Season: Recognize the right timing for pursuing your goals. Giving yourself permission to wait for the right season can lead to better outcomes.
Adaptability: From 1:1 practice to group programs, online courses, and eventually a podcast and book, offers change and that's ok. Being open to change and new opportunities can lead to growth and success. Flexibility and willingness to adapt are essential for personal and professional growth.
Building a Brand: Online content can play a significant role in building your brand and attracting publishers' attention. Consistency and branding are powerful tools for achieving recognition and opportunities.
Financial Considerations: Pursuing your passion, like writing a book, may not always bring immediate financial rewards. Sometimes you need to acknowledge that you may not make much money in a particular season because you believe in the value of your book and the opportunities it could create.
Community and Accountability: Find support and accountability through your audience and community. By thinking outside the box (live sessions & coworking with others) you can engage with your audience which helps you stay on track with your writing goals.

Remember that success often involves waiting for the right season and being open to change and new opportunities.

After sobbing in her boss’s office 20 years ago, Julie Duffy Dillon taught her last diet. Once she saw the anti-fat bias and diet harm, she couldn't unsee it. She is a seasoned dietitian trained as a mental health counselor and podcast host of Find Your Food Voice®. Featured on TLC’s My Big Fat Fabulous Life, Julie helps people with a complicated relationship with food better access non diet tools like Intuitive Eating and strategize how to remove the shame and blame dumped on them from diet culture. Julie holds a MS degree in Community Counseling, is a Registered Dietitian Nutritionist, and a Certified Eating Disorder Specialist and Supervisor. She is currently writing her first book, Find Your Food Voice, which will be out in January 2025.

Connect with Julie on TikTok

Connect with Pursuing Private Practice on Instagram.

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Expanding Outside of 1:1 Work with Melvin Varghese Oct 17, 2023

Welcome to the Pursuing Private Practice Podcast!

From 1:1 clinical work to online course creation and podcasting, join Jennifer and follow CEO Melvin Varghese of Selling the Couch as they discuss the journey of expanding beyond 1:1 offers in private practice. This episode emphasizes the importance of adaptability, perseverance, and a growth mindset when transitioning from a 'traditional' private practice to the world of online course creation.

Join the conversation as they discuss:

Transitioning from 1:1 to Scalable Offerings: The transition from traditional 1:1 therapy to scalable online course creation requires a solid foundation and can be challenging, but it offers the potential to share your message with a larger audience and increase revenue.
Online Course Creation: Online courses don't need to be overly fancy; the focus should be on the quality of teaching and validating course ideas to ensure they align with what people want. Remember, "Passive income" in online courses doesn't mean zero effort; it involves creating systems for marketing that compound over time. Online courses can be valuable assets to your business.
Persistence and Sacrifice: Success in online business doesn't happen overnight but through years of hard work, persistence, and support. Behind the scenes, there are often significant sacrifices that contribute to success.
Adapting to Change: Your courses and offerings should evolve as the market, clients, and your own business goals change. Being open to feedback and making necessary adjustments is crucial.
Mindset Work: Overcoming mental challenges related to pricing and self-worth is a significant aspect of entrepreneurship. Seek support and address personal issues to build confidence and resilience.
Defining Success: Success in business can be defined beyond just revenue. It can involve reevaluating priorities, focusing on family, health, and well-being, and designing a business around the life you want to lead.

Melvin Varghese, PhD is a licensed psychologist in Philadelphia, PA. In 2015, Dr. Varghese founded Selling The Couch, a podcast to help therapists move from clinical to online income. On the podcast, he interviews successful practitioners about how they've built their businesses, social media/marketing experts, and shares lessons as he uses our clinical skills to create an online business powered by podcasting + online courses. The podcast is one of the top Career podcasts in Apple Podcasts, has been downloaded over 1.7 million times, and is heard in over 125 countries. Dr. Varghese also founded several resources for therapists transitioning from the therapist chair to online income

Connect with Melvin on LinkedIn.

Connect with Pursuing Private Practice on Instagram.

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Exploring Different Private Practice Offers with Brittany Modell Oct 10, 2023

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO Brittany Modell as she shares the changes and pivots her business has undergone in recent years, highlighting the growth and adaptability necessary for success. This episode shares invaluable insights and experiences; embrace change, set boundaries, and create flexible business offerings that resonate with your unique business journeys.

Join the conversation as they discuss:

Making Informed Business Decisions: Take time to redefine business strategies by evaluating what's working and what isn't. This self-reflection helps align your business to your values and goals.
Setting Hard Boundaries & Expectations: The foundation of a strong client-business relationship is setting clear expectations & boundaries. This can not only positively impact your business but also your personal life.
Flexible Offerings: Transitioning from packages with set deadlines to offering month-to-month services, helps provide clients with greater autonomy and flexibility. And also, more flexibility in your own life.
Exploring Different Approaches: Acknowledge the importance of learning from both successes and "failures." There is no right or wrong offer - each comes with its pros and cons.

Remember the importance of adaptability, self-care, and staying true to your values in the ever-evolving world of business. You have permission to make changes to your offerings based on your stage of life or what you need as a human.

Brittany Modell is a Registered Dietitian, Certified Intuitive Eating Counselor, Body Image Coach, and previous Co-Host of the Food Therapy Podcast. She is the founder of Brittany Modell Nutrition and Wellness, a weight-inclusive practice that specializes in helping individuals recover from eating disorders, disordered eating and chronic dieting as well as body image and eating with ADHD. She offers virtual 1:1 counseling and online courses

Connect with Brittany on Instagram

Connect with Pursuing Private Practice on Instagram

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Rethinking Your Business Offer Oct 03, 2023

Welcome to the Pursuing Private Practice Podcast!

In today's episode, join Jennifer & her executive assistant, Danielle, as they discuss the theme for October: offers. Learn how to recognize when it's time to make changes, whether it's based on client feedback, shifting market trends, or evolving boundaries. They provide invaluable advice on how to assess the effectiveness of your offers and when it's time to pivot. Jennifer shares how she currently rates Pursuing Private Practice's offers and encourages you to assess your current offers.

Join the conversation as they discuss:

Adaptability is Key: Business owners must be adaptable and willing to pivot their offers when the market changes. What worked in the past may not work in the present or future, so it's important to stay flexible.
Assess and Adjust: It's crucial to regularly assess the effectiveness of your offers. If your offers aren't delivering the desired results or transformation to your clients, it may be time to make adjustments. Pay attention to your gut feeling about whether your clients are truly benefiting from your services.
Boundaries Matter: Personal and professional boundaries play a significant role in shaping your offers. Over time, as you evolve and your boundaries change, your business should reflect those changes. Learning to protect your energy and set clear boundaries is essential for long-term success.
Trends in 2023 and Beyond: AI is becoming increasingly important in the business world, saving time and streamlining processes. However, it's essential to balance technology with a human touch. Additionally, the trend is shifting back towards in-person interactions and local community building.
Resilience and Learning: Creating and pivoting offers is a skill that improves with practice. It's normal to encounter challenges and even have regrets along the way, but resilience is crucial. As a business owner, you must keep moving forward, learning from your experiences, and evolving your offers to meet changing market demands.

Connect with Pursuing Private Practice on Instagram.

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

When Your Vision is Bigger Than Your Reality with Stefani Reinold Sep 26, 2023

Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer has an authentic and vulnerable conversation with one of her best friends & fellow CEO Dr. Stefani Reinold. They discuss what it's like to have a vision that is bigger than your current reality. They chat about how your enneagram and your zone of genius can affect you as a business owner and share valuable insights on embracing change, managing burnout, and using jealousy as a guide.

Join the conversation as they discuss:

Embrace Your Zone of Genius: Recognize your unique strengths, skills, and personality traits. Lean into them to make a positive impact in your career and find fulfillment.
Navigate Career Transitions: Understand that it's okay not to have a clear vision for your career path. Embrace change, pivot when necessary, and honor the season of life you're in.
Manage Burnout: Acknowledge burnout in different ways it can show up. It's essential to live your life as a business owner and make time to take care of yourself, even when it feels impossible.
Use Jealousy as a Guide: Jealousy isn't necessarily negative. It can provide insights into your desires and aspirations. Reflect on why you feel jealous and what it reveals about your own goals.
Build a Supportive Network: Surround yourself with people and environments that lift you up and offer diverse perspectives.

Jennifer & Stefani discuss both of their businesses and how our vision and mission are bigger than what our current reality allows. They talk about ego, triggers, and comparison-itis. This episode is an insightful conversation among friends without a perfectly wrapped-up conclusion. Sometimes the next step in a 'perfect plan of action' is to give yourself space.

Dr. Stefani Reinold is a board-certified psychiatrist, author of the book Let Your Heart Out, podcast host, military wife, and mother of 4. She is passionate about normalizing mental health struggles, sharing antidotes to hustle culture, and encouraging individuals to live out their unique purpose

Connect with Stefani on Instagram.

Connect with Pursuing Private Practice on Instagram.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business by leading your team without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

From Vision To Offer with Stephanie Clairmont Sep 19, 2023

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & fellow CEO Stephanie Clairmont of The Leveraged Practice as they discuss the importance of adaptability, support, self-care, and enjoying the process when owning your business & making pivots that best serve you & your market.

Join the conversation as they discuss:

Embracing Change and Self-Reflection: The journey from retiring as a dietitian to building a successful business requires a willingness to adapt and reflect on what you truly want in life, career, and work/life balance.
Tech Overwhelm is Common: It's normal to feel overwhelmed by the multitude of software and tools available in the online business world. Recognizing this and finding strategies & support to manage it is essential.
Support is Crucial: Having a strong support system, both personally and professionally, can make a significant difference in your ability to be your best self and CEO.
Prioritize Self-Care: Building a thriving business starts with taking care of yourself first. Self-care isn't selfish; it's the foundation upon which you can build a successful life and business.
Fun Matters: Despite the challenges and hard work, don't forget to have fun! Enjoying what you do can be a powerful motivator and can contribute to long-term success and satisfaction.

Remember, you have permission to shift your vision & pivot your offers.

Stephanie Clairmont is the CEO and Lead Strategist at The Leveraged Practice. She believes private practice owners and clinicians can make more time freedom and more money by leveraging technology. She has supported hundreds of clients to develop, market and sell online programs for their practice.

Connect with Stephanie on Instagram!

Connect with Pursuing Private Practice here and on Instagram!

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business by leading your team without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Success On Your Terms with Brandy Mabra Sep 12, 2023

Welcome to the Pursuing Private Practice Podcast!

From finding your vision to understanding your "why," we've got valuable insights and takeaways to help you on your business journey. Join Jennifer and fellow CEO Brandy Mabra of Savvy Clover Coaching & Consulting as they explore the foundational principles of business growth, emphasize the importance of clarity, personal values, effective leadership, and what 'success' is on your terms.

Join the conversation as they discuss:

Finding Clarity and Vision
- The first step in achieving business growth often involves finding the clarity or vision necessary to embark on this journey.
Defining Success
- Success isn't one-size-fits-all; it's about defining what it means to you personally and professionally.
Embracing Your Expertise
- Pivoting and stepping into your expertise can lead to a more fulfilling and successful path in your business.
Leadership Matters
- The way you lead yourself (not just your team), and how you show up will shape your business culture.
Success Isn't Always About the Money
- For many, success means having the ability to own their days, vision, and mission. Creating a schedule that aligns with your life is invaluable, especially in private practice.

Remember, you're never truly "done" as a CEO. By aligning your vision with your values and focusing on what truly matters, you can pave the way for personal and professional success.

Brandy Mabra is the CEO of Savvy Clover Coaching & Consulting and a CEO Coach for private practice owners in healthcare.

Connect with Pursuing Private Practice on Instagram

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business by leading your team without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

Introducing My Own CEO Squad Sep 05, 2023

Join Jennifer & her CEO Squad for an honest & authentic conversation as they wrap up their mastermind week in Lake Michigan. They each reflect on what they learned & share key takeaways to help inspire you as the CEO of your business.

Join the conversation as they discuss:

Reflecting Before Deciding: CEOs should reflect on their business before important meetings. This practice offers valuable insights, helps in making clear decisions, enhances marketing efforts, and fosters a stronger connection to the brand's messaging.
Reclaiming Sales Voice: Return to the core voice of the business and work diligently to serve each customer. Step back and learn from experiences..
Taking Time and Space: CEOs should allocate time and space to step away from the daily tasks of the business. This enables them to work on the business itself, gain perspective, and focus on strategic thinking.
Trusting Your Gut: Trusting intuition is key. If something feels off, it's essential to address it promptly.
Peer Interactions: Engaging with peers from diverse industries is incredibly valuable. It provides opportunities to receive feedback, gain fresh perspectives, and builds trust.
Honest Feedback and Humility: Be open to honest feedback and maintain humility. Recognize that boundaries can evolve, affecting your offerings and operations.
Increased Productivity: After coaching sessions, CEOs can become significantly more productive, with clarity often leading to action.
Embracing Failure: It's okay to 'fail'; it's how we learn and grow. Balancing growth involves both successes and failures.

The key to being a successful CEO involves resourcefulness, self-reflection, trusting one's instincts, seeking peer feedback, embracing change, and learning from both successes and 'failures'.

Cheers to you, the CEO!

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business by leading your team without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

EXPAND Your Vision Aug 29, 2023

In today's episode, join Jennifer & her executive assistant, Danielle, as they give you a sneak peek of what to expect in season 2 of the podcast! Starting in September, the podcast theme will focus on your vision. They discuss the importance of having a well-defined business vision and strategy and emphasize that there's no such thing as failure in business, only opportunities for insight and growth. Jennifer shares how she currently rates Pursuing Private Practice's vision and encourages you to assess your own business vision.

In this episode, you'll:

Gain insight & inspiration on how you can assess your vision as a business owner & CEO. Jennifer & Danielle discuss the resource they created for Pursuing Private Practice's programs to assess your role as a CEO. You need time to reflect on your business as a whole so you don't get stuck 'in' your business.
Learn how your vision affects your offers. Jennifer & Danielle share their process of creating a new program when the company's vision shifted. They offer permission to be adaptable & flexible as the market (and your needs) shift as a CEO.
Hear Jennifer's thoughts on the state of private practice. She highlights the changing landscape of private practice for individual providers and scalable business models. Despite the challenges, she believes that private practice is thriving because so many clients need support in many areas.

Whether you're new to private practice or scaling your business, this episode provides practical insights & inspiration to empower you to take up space; create a vision for your company, and pivot when necessary!

It's time to run your business like a CEO (yes, you are a CEO)!

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business by leading your team without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

5 Reasons to EXPAND Your Business Aug 22, 2023

We're back with an exciting return to the Pursuing Private Practice podcast after a break since April! Season 2 of the podcast will inspire you to expand your business.

Join Jennifer as she gives you an update on what's been going on these past few months and how Pursuing Private Practice has shifted. Hear inspiring stories and learn lessons about growing a business.

5 Reasons to EXPAND Your Business:

Expand your space
Expand your flexibility
Expand your support
Expand your revenue
Expand your satisfaction as a business owner

It's time to run your business like a CEO (yes, you are a CEO)!

If you want to set up your business, start to see your first few clients, and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Expand your business by leading your team without sacrificing your self-care, boundaries, or integrity. Learn more about EXPAND, our business coaching program.

[The Stages of Business] Coast Apr 11, 2023

The COAST stage of business just may be the most important stage of business! Coasting makes your business stronger. Connect to your values and reject diet culture in business telling you you’re not good enough when you desire to coast. This is very unique to Business School as not a lot of business coaches talk about this stage.

In this episode, Jennifer shares what to expect during this stage as you enforce your boundaries, prioritize self-care, and understand your personality. Coasting helps to make you an even better business owner.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

[The Stages of Business] Grow Apr 04, 2023

The GROW stage of business is the most variable for people. Grow your business until you’re fully booked, but on your terms: your ideal clients, your flexible schedule, your desired profit, and within your boundaries.

In this episode, Jennifer will be going over your 'graduation checklist' which includes making more money, streamlining your systems, your marketing results & transforming your brand.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

[The Stages of Business] Start Mar 28, 2023

In the START stage of business, you'll get your first few clients with confidence. Start your sustainable side hustle and see your first few clients keep coming back. In this stage, you are experimenting to see what works & what feels good as a business owner.

In this episode, Jennifer will be going over your 'graduation checklist' which includes presenting your practice, building relationships, selling & delivering client results.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

[The Stages of Business] Set Up Mar 21, 2023

In the SET UP Stage of Business, you’re ready to put a date on your calendar. Open your business within 30 days and set up a strong foundation to begin to accept clients.

In this episode, Jennifer will be going over your 'graduation checklist' which includes mindset shifts, legal decisions, identifying your ideal-ish client & creating your first offer.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Free Up Your Time With Systems with Safiyya Suleman Bhyat Feb 28, 2023

Show notes: Join Jennifer & Safiyya, a dietitian turned social media & email marketing agency owner, as they discuss how systems are vital for communication and project management, how you can optimize your systems to scale your business & Safiyya's recommendations. Some topics include:

How systems can free up your time so you can stay in your zone of genius
The importance of systems when you have a team
Auditing your systems and learning from mistakes

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Streamline Your Systems with Lindsay Stenovec Feb 21, 2023

Join Jennifer & her business best friend & favorite systems dietitian, Lindsay Stenovec, as they discuss the importance of systems in their business and acknowledge that it really comes down to how your brain works. Some topics include:

When you know you need a system
How to choose a system that's right for you.
Permission to experiment with systems and cancel if it's not for you

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

All About Systems Feb 14, 2023

Jennifer is thrilled to interview two system lovers, Annie & Danielle! Systems exist in business to support your workflow, decrease wasted time & increase your productivity. Some topics include:

1. The difference between processes and systems 2. How systems can help or harm your business 3. Systems in life - not just in business

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

A Mini Marketing Bootcamp Jan 10, 2023

Join Jennifer & Danielle as they dive into all things marketing; the different types of channels, 'normalizing' the ups & downs & common mistakes to avoid when marketing your private practice.

The importance of 'know, like, & trust'
Permission to experiment & 'fail' in your marketing strategy
Best strategies for marketing in your stage of business

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Beyond the Buzzwords of Boundaries and Self-Care Dec 06, 2022

Join Jennifer & the PPP team as they dive into all things self-care and boundaries; beyond manicures & saying 'no'. Some topics include:

Self-care for both life & business
How boundaries are a type of self-care
Types of business boundaries you can create today

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Starting a Business with Chelsea Davidson, Molly Bremer, & Toni Jacalone Nov 08, 2022

Join Jennifer, Chelsea, Molly & Toni as they tell their own story about starting their business, normalizing the lows, celebrating the highs, and everything in between. Some topics include:

Leaning into the discomfort and the process.
Spreading the word about your business, even if it's not 'perfect'.
Being an entrepreneur, even if your business is a 'side gig'.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

How To Start A Nutrition Business with Stephanie Long Jun 14, 2022

Join Jennifer McGurk and Stephanie Long as they talk about starting a nutrition business. This episode features all of the important to-do's when getting started with a business: mindset work, setting goals, important legal tasks to get done, and the idea of niching down.

Some of the topics discussed include:

Stephanie and Jennifer's stories of starting their businesses
How mindset work never ends
How "failure" leads to "the next right step"

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Accelerated Business Growth with Kate Regan May 17, 2022

Join Jennifer McGurk and Kate Regan as they talk about starting and building a business. This episode features Kate's story of how she built her business and tips for how to handle fast business growth in a short period of time. Some of the topics discussed include:

Kate's powerful story of recovering from a disordered relationship with food
How showing up on social media helped her increase referrals and clients
What's next for Kate and how she plans to grow her business in the future

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Combining Media Work and Private Practice with Christine Byrne Apr 25, 2022

Christine Byrne joins the Pursuing Private Practice podcast to discuss how she went back to school to become a dietitian after many years as a journalist. We talk about how she combines media work and private practice in her business.

Some of the topics discussed include:

How both of her offers, private practice and media work, influence one another
How growing a business has been different than what Christine expected
What's working well and what's not working well in Christine's business today

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Dietitian Values with Laura Jean Apr 12, 2022

In this episode, I’m joined by Laura Jean, the owner of Dietitian Values. We talk about how values show up in business decisions and how knowing your values can help you create the boundaries needed to build a business. Join us to have an authentic conversation about how values influence our business.

Some of the topics discussed include:

Laura Jean's definition of values and how values can be aspirational
How values play a role in our business decisions
How values show up in our actions and how sometimes we have a values disconnect
Different exercises that you can use to align yourself with your values

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

A Business Coach Collaboration Apr 06, 2022

We are so excited to present this podcast collaboration featuring many different business coaches that work with dietitians and healthcare professionals. In this podcast, we talk about topics ranging from how we all got started, the mindset shifts we have had, how we continue to learn and grow, and how we see this space evolving. Join us as we share the secrets of building a business.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Mindset Work as a Business Owner with Samantha Barash Apr 04, 2022

In this episode, I’m joined by Samantha Barash of Tap Into Nutrition. We talk about how Sam started her business, the vulnerable mindset shifts she had to make growing her business, and the lessons she learned about her identity as a business owner. Some of the topics discussed include:

How Sam found the Intuitive Eating, Non-Diet approach
How Sam started her business and how it quickly grew
The mindset shifts business owners have to make throughout owning a business
Different identity lessons learned along the way

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Being an Anti-Diet Dietitian with Elyssa Toomey Mar 28, 2022

In this episode, I’m joined by Elyssa Toomey, Nutrition Director at Eat With Knowledge and Pursuing Private Practice. Today we’re talking about our roles as non-diet, anti-diet dietitians. We are so passionate about our mission and vision for the world.

Some of the topics discussed include:

What it means to be an anti-diet dietitian
Privilege and how it shows up in our work, both consciously and unconsciously
Why anti-diet work is more important now than ever
What it’s like to practice anti-diet work

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Transform Your Business with Supervision with Jessica Serdikoff Romola Feb 21, 2022

I loved recording this episode with Jessica Serdikoff Romola. I’m so excited to get it out into the world for all of you. Jess and I talked very openly and honestly about how supervision is so important for dietitians, for our career and for all the imposter feelings that we have. Jess termed the phrase “imposter feelings” — I love it – instead of “imposter syndrome” and we talk about why in the podcast episode.I think you’ll really enjoy hearing Jess and I discuss what goes into supervision and break down how it can absolutely transform your business as a dietitian.

Some of the topics discussed include:

What is supervision and “imposter feelings”
Challenges dietitians face and how supervision can help by providing support, advocacy and growth
How to handle emotional reactions and overidentification with clients
Shifting into group supervision from 1:1 coaching

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Transitioning from 1:1 Counseling to Online Group Programs with Victoria Myers Jan 31, 2022

I loved this episode with Victoria Myers. We talk about her 1:1 nutrition counseling private practice and how she grew and transitioned from seeing all clients to hiring other dietitians and running online programs. We talked about all of the ups and downs and challenges in between. I’m so excited for you to see behind the scenes of a successful business that runs multiple online offers and programs.

Some of the topics discussed include:

Being in business for the long haul
Evolving your business to support a team after being a solopreneur
Transitioning from solely 1:1 to also offering online courses and group coaching
The truth behind passive income

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Feeling Scared and Doing It Anyway with Carly Marenna Dec 13, 2021

This episode with Carly Marenna is so inspiring!

Carly is making big moves in her business and challenging herself to do things differently. We talk a lot about how scary it is to start a business, and Carly shares some insight around this topic that I believe will help many of you.

If you are looking for a dose of inspiration (along with a little bit of tough love that you can do challenging things!) this is the episode for you!

Some of the topics discussed include:

Starting a private practice from scratch with no connections in the field or in your area
Feeling fear and anxiety in business
The energetics of success

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

The Challenges of Insurance with Amy Plano Dec 06, 2021

This conversation has been a long time coming! I’ve been a huge plan of Amy Plano’s for a long time. It is such an honor to have her on the podcast.

Amy is so passionate about helping dietitians figure out how insurance works within their private practices. We talk a lot about the challenges of accepting insurance in your private practice. We often hear about the positives of accepting insurance, but I wanted to have a very honest conversation with Amy about the challenges too, and she delivers! Amy gives so much great advice in this episode.

Some of the topics discussed include:

Creating systems to streamline the insurance process
Setting boundaries in your business
Money mindset
Reimbursement rates

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Creating a Unique Business Model in Private Practice with Jill Merkel Nov 15, 2021

If you are a dietitian interested in sports nutrition, this episode is for you!

Jill Merkel has such an amazing story about how she combines her passion with a need in the marketplace. She actually has many different ideal clients who are all interested in sports nutrition for different reasons. She has 1:1 private practice time, an intuitive eating group, and she works with an NFL team. We talk about the many different things that she does as a dietitian and how they all combine to create a unique and fulfilling business model.

Some of the topics discussed include:

Creating a unique private practice business model
Doing challenging things and the ripple effect of overcoming these challenges
The effects of COVID-19 on Jill’s business and personal life

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Turning Difficult Situations into Opportunities in Your Private Practice with Natalie Harris Nov 01, 2021

Welcome Natalie Harris to the Pursuing Private Practice podcast!

In this episode, she shares so many vulnerable moments in her career with us. So much of what she talks about is very relatable.

Natalie talks about imposter syndrome and feeling undervalued by other healthcare professionals. She also talks about feelings of resentment she has had around the salaries of many dietitians.

We have an honest discussion about how to take these difficult situations into our own hands and turn them around to feel empowered and valuable.

Some of the topics discussed include:

Finding your passion in business
Owning a business when you don’t feel “entrepreneurial”
When dietetics isn’t profitable

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Intuitive Eating and Sports Nutrition with Suzanne Smith Oct 25, 2021

I absolutely loved talking to Suzanne Smith for this episode!

We talk about so many different topics, but the one that I want to point out is the discussion we have about the black and white thinking that so many business owners adopt when they are building their business.

Suzanne was very open and honest about her own eating disorder recovery, and I love how she talked about transferring that black and white thinking about food to her business. I can completely relate with what she says.

Some of the topics discussed include:

Intuitive eating and sports nutrition
Black and white thinking and comparison in business
Having a healthy relationship with your business

For more information, visit https://www.pursuingprivatepractice

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

How to Run a Business in a Traumatic World with Whitney Trotter Oct 11, 2021

I want to thank Whitney Trotter for coming on to the Pursuing Private Practice Podcast for this episode and challenging me to think in a new way. Whitney has a gift for putting into words some of the more difficult thoughts and conversations that many of us are having around privileges and criticisms.

Some of the topics discussed include:

How to work with clients as they are going through trauma
How to take care of ourselves when we are working closely with a client who is experiencing trauma
The privilege of being a business owner
The balance of giving and receiving as a business owner
Whitney’s insight into growing a business in a local community

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses,events, and free resources!

Medical Nutrition Therapy and Intuitive Eating with Fiona Young Oct 04, 2021

Fiona Young joins me on this episode to talk about how we can merge MNT recommendations with an intuitive eating, non-diet, weight-inclusive approach.

We talk about how our own eating disorder recovery journeys have led us to want and crave healthier options for food. Nutrition is a big deal to both of us, but it’s only one aspect of someone’s overall health. Health outcomes are largely based on our environment, not our individual personal choices, but we do recognize that the influence that our choices do have can be important.

Some of the topics discussed include:

Making intuitive eating fit with treatment of chronic conditions
Transitioning from leaving full-time work to do part-time work + private practice and then to private practice only
Transitioning from a scarcity mindset to one of confidence
Appreciating eating nutrient-dense foods while also supporting others who shouldn’t be focused on the “health” of foods

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Your Client Wants to Lose Weight… What Should You Do? Sep 27, 2021

So your client wants to lose weight.

As anti-diet dietitians, we aren’t immune to our clients wanting this. In fact, almost all (if not all!) of us have had to work through this with a client in the past. So what’s the right thing to do? How should we approach this?

This episode is a recording from a live workshop we held with the Dietitian Business School clients, and it was so valuable that we wanted to share the discussion with all of you.

Some of the topics discussed include:

Why our clients want to lose weight
Recognizing different lived experiences
Our role as clinicians in a weight-inclusive approach
How social justice issues play a role in our clients’ journeys

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Owning Your Strengths and Passions as a Business Owner with Rachael McBride Sep 06, 2021

Rachael McBride joins us on the podcast for this episode, and we have such an awesome conversation.

We talk about getting started in business, some of the myths that Rachael was told when she started her own private practice, strategies that have really worked for Rachael as she has continued to grow her business over the years, and what it honestly takes to build a private practice.

Rachael also shares the story of how she got into Intuitive Eating. This episode is a must-listen!

Some of the topics discussed include:

What worked (and didn’t!) when Rachael was growing her private practice
The power of niching down
Owning your strengths and building a business to support them

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Stepping into Your Role as a Business Owner with Heather Rudalavage Aug 30, 2021

Heather Rudalavage has such a unique perspective as a business to share with us.

In this interview, Heather talks a lot about being a mom and how parenthood has shaped her business. She also talks about her experience working through imposter syndrome as a business owner and shares some of the “Ah-ha” moments she has had over the years that have really helped her own her entrepreneurial business journey.

Some of the topics discussed include:

How owning a private practice can complement parenthood
Owning your role as a business owner
Different seasons of a business
Struggling with imposter syndrome

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Diversifying the Field of Dietetics with Deanna Belleny Lewis Aug 23, 2021

This podcast episode is so inspirational to me.

I have followed along as Diversify Dietetics has grown in the past few years, and it is so amazing to see this organization solve problems every single day that no other organization was able to do before them.

Deanna and I talk about the formation of Diversify Dietetics (shoutout to co-founder Tamara Melton!) and the hugely positive impact that has been made because of this organization. This is where true change happens.

We also talk about the grassroots foundation of Diversify Dietetics. These women have poured everything they have into this organization because they believe in the mission so strongly, and that is so inspiring to me as a business owner.

I believe in Diversify Dietetics. We need more cultural, racial, and ethnic representation in the field of dietetics.

Some of the topics discussed include:

The power of grassroots organizing
How Diversify Dietetics started
Offering a dietetic internship
Creating and fostering a diverse community

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

How a Virtual Assistant Can Help You Grow Your Private Practice with Annie Davis Aug 16, 2021

I interviewed my Virtual Assistant, Annie Davis, for this fun episode.

Annie is very much an organized creative, which can be a rare find! She is very creative and artistic and has a love for art, but she is also super organized, which is something I don’t feel like I have anymore within my businesses. Annie helps keep things running so smoothly over here.

We also give you a glimpse into some of the tasks that a Virtual Assistant can do for your business. So please use this episode as inspiration for coming up with your own list of tasks that you could outsource to a Virtual Assistant, if that’s the next right move for you!

Some of the topics discussed include:

Hiring a Virtual Assistant
The tasks that Annie takes on at Pursuing Private Practice and Eat With Knowledge
The systems we use to keep everything organized and smooth
Finding the right fit for your business

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Building and Marketing an Unconventional Business with Erica Julson Aug 02, 2021

Erica and I had such an awesome conversation, and I’m so excited for you to listen in on it.

We talk about how Erica built her brand, nurtures her audience, and created a passive income stream. We also talk through her upcoming maternity leave and how she’s handling the business changes that come along with that.

Erica is doing such an amazing job of being so well known in this community for the amazing work that she does. I hope this episode gives you inspiration into what you want to be known for in your own business.

Some of the topics discussed include:

Building an unconventional business
Being open and honest and vulnerable in your marketing
Creating passive income streams
Blogging and Search Engine Optimization
Outsourcing in your business

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Creating a Unique Business Model with Carrie Dennett Jul 26, 2021

I have always really admired Carrie’s work, and I love reading her published articles in the media. Her message spreads far and wide, and she really contributes to spreading the non-diet message in this world.

In this episode, we talk about the relationship between her private practice and her media work and how these two influence each other. She combines both to create a unique business model that serves her so well!

Some of the topics discussed include:

Starting a private practice
Investing in yourself
The relationship between client work and media work
Staying grounded in our work

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Fitting Business Growth and Achievement into Your Life with Leah Tsui Jul 19, 2021

I am so inspired by this interview with Leah Tsui! She has been able to accomplish so much after just seven months of opening up her business.

Leah and I discuss what it’s like to own a business with an Achiever mindset (we are both Enneagram 3’s!). We talk about how it feels to be constantly battling with thoughts of doing more and getting things done.

We also walk through Leah’s journey of opening up her business and growing and she shares about the support she has needed to get to where she’s at in her business today.

Some of the topics discussed include:

Finding boundaries with work and life
Diversifying business offers outside of 1-1 counseling
Spreading the intuitive eating + HAES message
Comparisons

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Hiring Business Support as You Start and Grow Your Private Practice with Dawn Lundin Jul 12, 2021

Dawn Lundin and I have such a great conversation in this podcast interview. We talk about starting a private practice and the kind of support we needed at that time, and we talk about how the need for the support continues past the beginning days of being a business owner.

Dawn shares the details with us about all of the different people who have helped her in her own business since she started. This interview really highlights the fact that most of us truly do need support in our businesses in both the areas that we don’t know very much about and the areas of business that we just don’t like or aren’t good at!

I hope you are inspired by this interview!

Some of the topics discussed include:

The inspiration behind Dawn’s private practice
Rock bottom moments in business
Hiring business support
The power of relationships in business growth

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Navigating Competition as an Intuitive Eating Dietitian with Charline Adriaens May 17, 2021

Charline Adriaens joins us from Belgium for this episode! I loved having this conversation with her because intuitive eating has spread across the world in the past two decades.

We discuss how culture affects Intuitive Eating, how Charline reaches her ideal clients specifically, and how she has grown her business from Belgium.

This was such a fascinating conversation. Enjoy!

Some of the topics discussed include:

Why Charline became certified as an Intuitive Eating counselor
Podcasting and marketing a private practice
How to think about competition in private practice

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

The True Value of Supervision for Dietitians May 03, 2021

I absolutely loved recording this episode with Elyssa Toomey.

We know how important supervision is, so we wanted to record an episode together to talk about the benefits of supervision, not only individual supervision, but group and peer supervision as well.

I truly feel that supervision is key to growing as a professional and as a human being.

Some of the topics discussed include:

Why supervision is helpful for your business
What you can expect to gain from supervision
How supervision helps with your client retention

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

The Key to Growing a Private Practice with Paula Miller Apr 19, 2021

I’m so excited to bring Paula onto the podcast for this episode (her very first podcast interview ever!)

Paula explains how she has grown her private practice over the past year and where she’s at now. This is a really insightful episode about how much your business really can grow in one year, but also an honest reflection of the hard decisions that have to be made for that growth and because of that growth.

I know you will get so much value from this episode!

Some of the topics discussed include:

It’s never too late to start a business
Utilizing your local community, even with a virtual practice
Letting go of responsibilities in order to grow your private practice
Everything is an experiment

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Launching an Online Course with Taylor Wolfram Apr 12, 2021

In this episode, Taylor Wolfram, MS, RDN, LDN, takes us through the launch of her new online course, The Anti-Diet Vegan Nutrition Course. Not only will you get to hear a behind-the-scenes take on the actual course launch, but you will also get to hear her honest story of experiencing burnout, things she wishes she had done differently, and her plans for launching again in the future.

I love talking about online courses on this podcast, because the marketing plan for a course is pretty different from the marketing plan for a private practice. Thank you so much for this peek behind the scenes, Taylor!

Some of the topics discussed include:

Taylor’s motivation for creating her online course
The work that goes in behind the scenes before a course launch
The technology behind an online course
What Taylor would do differently during her next launch

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

“Coasting” in Your Private Practice with Amanda Mittman Apr 05, 2021

I love this episode so much. Amanda Mittman joins us to talk about gaining the confidence to start a private practice, figuring out what the next steps are, and also knowing when you have to coast in your business.

Amanda is a perfect example of this. She is so crazy busy right now with so much on her plate. She’s not able to actually grow her private practice any more in this present moment, although she has goals and dreams for growing her business in the future. If you have ever felt this way, you will really relate to this episode. Amanda is a perfect example of someone who is taking the time to think about what’s best for her business as an act of self care.

Some of the topics discussed include:

Making a career change
Setting boundaries and creating a marketing strategy that supports them
You don’t have to be “all or nothing” in your private practice
Saying “No” and dealing with the feelings of letting others down

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Diet Culture, Infertility, and Motherhood with Toni Jacalone Mar 22, 2021

I love Toni’s story, and she shares so openly about it in this podcast episode.

Her passion to help single mothers by choice is so apparent in her voice and in the content that she puts out into the world. This passion stems from her own fertility journey and she believes wholeheartedly in her mission.

She explains exactly what her mission is and how she helps single mothers in this episode.

Some of the topics discussed include:

Diet culture, infertility, and motherhood
Building a business around our passions
Single mothers by choice

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

What to Do When Your Private Practice is Booked Out with Amie Guice Mar 15, 2021

I absolutely loved this raw and honest conversation with Amie Guice.

We talk about what it means to be “full,” or booked out, as a private practice dietitian. This means different things to all of us depending on our life situation and goals, and we discuss those different factors in this episode. Only you can decide when you’re booked out.

We also talk about what to do next when you do reach that place. This is actually a pretty common occurrence in private practice — once you’ve been in practice for a while, you will often reach the point where you don’t have enough time to take on all of the clients who need support! Amie and I talk through what we both did when we reached that point, and I hope this conversation will give you some ideas of what you could do next.

Some of the topics discussed include:

Amie’s private practice journey, from “side hustle” to having a full client load
How to know when you’re calendar is full
Working “in” your business vs. working “on” your business
Utilizing a “parking lot” as your business grows

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Transitioning from Side Hustler to Full-Time Business Owner with Tamara Melton Mar 08, 2021

Tamara Melton is the founder of not just one, but TWO businesses, and we dive into what that’s like in this episode of the podcast.

In one year, so much has changed for Tamara in terms of her businesses and her entrepreneurial journey. She has a lot going on, and she’s very transparent about how 2020 affected her. She also shares how both of her businesses came to be.

2020 was a big year for Tamara, but I know that she has big things ahead too! She is making such a positive difference with her clients and other dietitians, and I’m so excited to see what’s in store for her in the near future.

Some of the topics discussed include:

Having a business vs. Having a brand
Transitioning a business to be in alignment with your dreams and goals
Serving black women
Using storytelling as a dietitian to engage and connect with your audience
The dangers of just “parroting what you’re told”

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Starting and Growing a Group Private Practice with Alyssa Callahan Mar 01, 2021

I’ve wanted to have Alyssa on the podcast for a while now, and this interview with her does not disappoint!

I’ve watched her put so much effort into growing her business in the past year, and I’m so excited to have her on to share exactly how she grew her group private practice.

We talk a lot about doing hard things, whether that means doing something new that you’ve never done before or challenging yourself in a certain business decision. Alyssa has so much great advice to share!

Some of the topics discussed include:

Alyssa’s journey from employee to business owner
The hard side of owning a business
Building a sustainable business model
Outsourcing and hiring contractors and employees

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Publishing a Book and Growing Your Business Unapologetically with Alissa Rumsey Feb 22, 2021

Alissa Rumsey joins us in this episode to do a deep dive into the experience of publishing her book, Unapologetic Eating.

We talk about so many different pieces of the book writing journey, including the business aspect of her book and what it is doing for her business, and also about being inclusive and her own journey to developing her passion for the social justice aspect of Health at Every Size.

This episode is for any non-diet HAES dietitian who is interested in learning more about what writing and publishing a book can do for your business.

Some of the topics discussed include:

Behind the scenes of Alissa’s writing process
Marketing plans for her new book
How Alissa plans to grow in her business after publishing her book

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Improving Your Money Mindset and Building Wealth with Christine Dyan Thomson Nov 30, 2020

Christine Dyan Thomson joins me on this episode of the podcast to get real about money mindset!

The conversation is so needed. As dietitians, our field is made up of mostly women, and that can sometimes make the conversation around this topic feel extra charged. I feel like I’ve been talking about this topic with so many of you lately though, and the more we can address our fears and desires around money without shame, the better our collective mindsets will be. When women earn money, a large percentage of it is invested back into our children, our families, and our communities, and that is such a good thing!

When we believe in our mission and we invest money into our mission, we have more power to make an impact and change the world.

Some of the topics discussed include:

The power of community in the success of your business
Taking personal responsibility for what you want in your career
Shifting your wealth identity through mindset work

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Navigating the Ups and Downs of Starting a Business with Sammy Robben Nov 23, 2020

This episode is so inspirational for any of you that are wanting to start a business.

Sammy walks us through the fear she felt at opening her own private practice and what she had to do to overcome these feelings. There are going to be ups and downs when you start your business, and Sammy talks through her process of expecting and preparing for this.

A unique part of Sammy’s journey is that she opened her private practice immediately following the completion of her dietetic internship. Sammy is a dietitian who is leading the way for others.

I hope this episode inspires you as much as it inspired me!

Some of the topics discussed include:

Going against the grain and following your heart
Your business is your own. You can always change your mind.
The vulnerability we may experience when starting a business
Giving yourself grace as you navigate all of the decision making that comes with owning your own business

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Putting Yourself Out There and Starting Your Private Practice with Courtney Vickery Nov 16, 2020

Courtney Vickery joins us for this episode of the Pursuing Private Practice Podcast to have a real and honest conversation about how she got into the field of eating disorders.

Courtney talks about her own eating disorder recovery and relates this to her ability to do challenging things in her business now.

Courtney is new to private practice (although you wouldn’t know this by looking at her content!). We talk about her business journey and how to embrace the mindset of taking it all one step at a time and figuring things out as you go.

It’s scary to put yourself out there as a business owner, and this episode honors that. Enjoy!

Some of the topics discussed include:

Courtney’s journey through recovery to private practice
Being open to changes and pivots when you’re starting a business
Creating and selling an online course

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

How to Thrive as a Multi-Passionate Dietitian with Jessica Oswald Nov 09, 2020

This conversation is SO NEEDED in the field of dietetics!

Jessica Oswald joins me today to talk about being a multi-passionate business owner and wanting to serve two separate ideal clients. This means she will need to implement two separate marketing strategies and set up two separate sales funnels in her business.

We talk rebelling against the “rules” of dietetics and making our own path. I encourage you to listen to this episode with an open mind.

Some of the topics discussed include:

Going against the grain and following your heart in business
Serving two different ideal clients
Setting up your sales funnels to work for you and your clients
Niching down

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Balancing Private Practice and a Full Time Job with Stephanie Dorfman Nov 02, 2020

Stephanie took a leap of faith and started her business this year. We have such a great conversation during this interview about her feelings around starting her own business, how she’s balancing working full time and running a business, and everything she has learned along the way.

We talk a lot about having the courage to try new things and just being open to seeing what works. I hope this inspires you to take the first step toward whatever it is that you’ve been wanting to start, too!

Some of the topics discussed include:

Balancing private practice and a full time job
The importance of finding your people and being supported
Repurposing content to lighten the workload

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Growing Your Private Practice by Hiring with Courtney Bellino Oct 26, 2020

This is such an awesome interview! Courtney Bellino joins me on this episode of the podcast to talk about where she’s at in her business: fully booked!!

Courtney opened her private practice just six months ago, but she’s ready to scale! We talk through the process of growing a private practice through hiring a dietitian and/or virtual assistant. We talk about the both the logistical ins and outs of hiring somebody and the emotional side to hiring.

If you are in a similar position as Courtney (or hope to be soon!) you will really enjoy this episode!

Courtney’s journey to fully booked
Hiring someone who complements your strengths and weaknesses
Deciding on the right role to hire for
How to know when you’re ready to hire

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Setting Up a Business as a Student with Katy Zanville Sep 07, 2020

I’ve really been wanting to focus more on interviewing brand new dietitians, and it was so great to get Katy’s perspective! She is currently in her dietetic internship and is in the beginning stages of starting her own business.

Katy’s dietetic internship has been very unique given the healthcare situation in the midst of the COVID pandemic. At one point she was not even allowed to enter the hospital where she is completing her internship! We talk about what she has learned from this and how she was able to still make her internship a positive experience.

We also discuss getting everything organized and setting up the foundation of starting a business. Katy is going places! I’m so excited to see what she does when she becomes an RD.

I know that many of you are in a similar place to Katy in your business journey, and I think you will really enjoy and learn a lot from this episode!

Some of the topics discussed include:

The difference between education and experience
How to prepare for starting your own private practice while you are still in school
Giving yourself permission to transition and pivot
Katy’s experience with bringing awareness to Intuitive Eating and HAES in school and in her internship

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Starting and Building a Private Practice with Jen Haefele Aug 10, 2020

Jen Haefele is a member of the Pursuing Private Practice program, and I absolutely love the energy she brings to the group. This interview is a true reflection of her positive energy. She talks about her goals and dreams, and she talks about the future of her career.

I love to talk with dietitians who are in her position - she is just beginning her journey into private practice. I tend to interview dietitians who are further along in their journeys, but I really want to start featuring more dietitians who are in the beginning stages of their businesses. It is so exciting to hear what they are doing now to build their businesses AND what their goals and dreams are for the future.

Jen has some really unique and fun ideas in her “parking lot” of ideas for the future, and I cannot wait to see what she does with her business in the coming months!

Some of the topics discussed include:

Jen’s numerous college degrees and what ultimately drove her to her work within Intuitive Eating.
The most critical marketing steps to take when launching your private practice
The challenge of dividing time between working for someone else and starting your own private practice
Incorporating physical exercise with dietetic counseling

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

The Importance of Body Image Work with Bri Campos Jul 20, 2020

I’m so thrilled to bring this episode to you today, for a couple of reasons.

Bri and I talk about how she works with her clients to improve their body image. This is an area of client work where many clinicians feel inadequate, and it’s so helpful to hear Bri’s take on this.

We also talk about Bri’s unique business journey. Her journey is so interesting because it’s almost like she accidentally grew her business, which is a really great thing! She is so passionate about her mission and the work that she does. She works with clients and clinicians, and she shares the whole story of how her business came together and how she took the very scary steps of making herself visible to create group programs and offerings for professionals.

Some of the topics discussed include:

Bri’s personal journey to embracing Health At Every Size and the meaning of “healthy”
The evolution of Bri’s business from her start as an eating disorder coach, to turning her passion into practice as a body image coach
Unlearning the belief that weight is directly tied to wellness

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Starting Out in Private Practice (Without Clinical Experience) with Alex Raymond Jul 06, 2020

Did you know you don’t have to have clinical experience before opening up a private practice?!

In today’s episode of the Pursuing Private Practice Podcast, Alex Raymond and I have a really honest conversation about clinical experience. Clinical experience is completely different from the experience of owning and running a private practice.

So many internship preceptors preach to their interns that clinical experience is a requirement for becoming a successful dietitian, and this just isn’t true if you want to run a private practice.

Some of the topics discussed include:

Alex’s story of deciding not to get clinical experience
Starting out in private practice
Growing as a counselor
Running a private practice as a partnership

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Behind the Scenes of Writing and Publishing a Book with Robyn Goldberg Jun 29, 2020

In this episode, Robyn Goldberg and I are deep diving into the process of writing and publishing a book, and we focus specifically on the business aspect of this amazing endeavor.

Robyn recently released a book, The Eating Disorder Trap: A Guide for Clinicians and Loved Ones. The book is awesome, and while I’m so excited for everyone to hear more about the book itself, we also talk about the process of writing a book as a business opportunity.

The book is just the tip of the iceberg for Robyn. She has so many incredible ideas about marketing a book and getting the message out, and she shares about what she wants her life to look like in the future.

I hope this episode will inspire you to start thinking big, too! What if you put your heart and soul into a project like this? What would that look like? What could it do for your business? How could it support your mission?

Some of the topics discussed include:

Making the decision to write a book
The book writing process
Self-publishing vs. working with a publisher
Marketing her book during the pandemic

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

In Celebration of Intuitive Eating with Elyse Resch Jun 22, 2020

This is Elyse’s second appearance on the Pursuing Private Podcast, and I could not be more excited to welcome her back! We are celebrating the release of the 4th edition of Intuitive Eating.

We talk about so many different aspects of Intuitive Eating in this episode. If you haven’t listened to her first episode on the podcast, The Evolution of Intuitive Eating, I encourage you to do that! That episode discusses how Intuitive Eating has evolved and gives reason to why the 4th edition of the book was so necessary.

I hope you enjoy the episode and grab your own copy of the book! It’s an invaluable resource for all dietitians and I know many of our clients are eager to soak up this information too!

Some of the topics discussed include:

How dietitians can use Intuitive Eating in their practice
Why Intuitive Eating is a perfect fit for private practice
How Intuitive Eating is evolving into more courses and programs and products that other dietitians are creating
A sneak peek into the marketing efforts of releasing the 4th edition!

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Finding Fulfillment as a Multi-Passionate Dietitian with Kirsten Ackerman Jun 15, 2020

Today’s guest, Kirsten Ackerman, has built her own thriving private practice. She is the author of the incredible book, The Intuitive Eating Plan: A Body Positive Approach to Rebuilding Your Relationship With Food.

Kirsten is a self-proclaimed multi-passionate entrepreneur. She has so many things going on in her professional life, and this podcast episode gives us a glimpse of that. On top of running her own private practice and authoring a book, she also works at a treatment center three days per week.

It was really awesome to see how Kirsten balances having all of her different business adventures and still has a life outside of business too, which is always so important!

Some of the topics discussed include:

The evolution of Kirsten business from working in a bariatric surgery clinic to an Anti-Diet Registered Dietitian
The benefits of being multi-passionate
Kirsten’s process of writing and publishing a book

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Letting Your Business Evolve with Melainie Rogers May 25, 2020

Melainie Rogers is someone that I have looked up to for a very long time. I was lucky enough to get to know her while I was living in New York City, even though I wasn’t necessarily practicing in the eating disorder field like I am now.

I’ve always known about her and her treatment center and I’m just in awe of what she’s built. It’s such an honor for me to have her on the podcast.

She talks about her unique journey of going from solo dietitian in private practice to a group private practice, to actually building a treatment center that truly supports her mission to support eating disorder recovery and her clients in the best way possible. She’s also growing her virtual practice and offers a variety of online courses that are especially helpful during this COVID-19 crisis.

Melanie has such an incredible mission for her company, I’m excited to see what’s next for her!

Some of the topics discussed include:

Melainie’s incredible journey to CEO of BALANCE Eating Disorder Treatment Center™
Giving ourselves permission to pivot and evolve in our businesses when we feel called to
Shifting into a CEO mindset
Learning to delegate to a team

Bringing Your Own Unique Perspective Into Intuitive Eating with Nicole Mareno May 18, 2020

My guest today is Nicole Mareno, and this was her first ever podcast interview! And she does such a fantastic job. She explains her story, talks about everything she went through in her own recovery, discusses how she uses her special skills as a registered nurse to work in the field of eating disorder recovery, and how she integrates her work as a Certified Intuitive Eating Counselor to make a big impact with her clients.

I was really inspired by this episode. Nicole is such a special person. I’m so excited for everyone to get to know her and get inspired by how she brings a unique twist to Intuitive Eating as a registered nurse. So many of us can also bring something a little bit different to Intuitive Eating using our own personalities, our own training, and our own credentials to better serve our ideal client.

Some of the topics discussed include:

Nicole’s unique journey to Intuitive Eating
Changes Nicole has made to her business since the start of COVID-19
COVID-19 Eating Support

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Setting Boundaries that Honor Your Values with Stefani Reinold May 11, 2020

I’m so excited to finally bring you an episode with Stefani Reinold. She is one of my best business friends. We have had many different versions of this conversation privately, and we kept saying, “We should record this!” because we knew that it could be helpful to others as we are all processing our own version of the new normal with the COVID-19 pandemic.

Stefani brings so much to this conversation -- she has her MD, a background in psychiatry, and is now a therapeutic provider. Many dietitians don't have therapeutic training unless they’re in the eating disorder field and are receiving their own supervision and training. This conversation will be very helpful to so many people as we continue to process our own thoughts, feelings, and emotions around the COVID-19 crisis and try to determine how to best move forward while also taking care of ourselves (that’s number one!), our families, our business and clients, and all of the new responsibilities that many of us now have.

Some of the topics discussed include:

Processing our experiences (and an explanation of what “processing” actually means!)
Handling outside pressure and feeling guilty for taking a break
Setting boundaries that honor our values
The importance of supervision for clinicians

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Navigating Uncertainty During a Crisis with Fiona Sutherland Apr 13, 2020

Fiona is the first guest that I interviewed post-Coronavirus outbreak. This episode is the perfect way to open up the really difficult conversations that we are going to be having moving forward as the crisis continues and both our clients and ourselves attempt to navigate the uncertainty. The work that we do with our clients is completely different than it was prior to this crisis.

This is an unprecedented time in our world, and we need to continue to have these conversations. None of us have the answers. All we can really do is bond together, build community, go forward in our businesses, and try to do the very best that we can.

This conversation with Fiona helped me tremendously, it felt like a supervision session. Our clients need us now more than ever. We need each other now more than ever. I hope that this episode brings you some peace and some permission to feel all the feelings, and I hope that this episode brings you some joy!

Some of the topics discussed include:

What can we do when it feels like the world is crashing down around us?
Can we actually still run our businesses right now? + the advice I wish I could have given myself two weeks ago!
Best practices for running a virtual practice
The importance of having our own self-care practices in place

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

The Importance of Self-Care for Clinicians with Anna Sweeney Mar 30, 2020

The topic of self-care is more important than ever, and Jennifer welcomes Anna Sweeney to better understand and define what it means, on this inspiring episode of the Pursuing Private Practice Podcast.

Anna shares her journey of discovering Intuitive Eating while working as an eating disorder dietitian, and how she regrets the way she had been previously working with clients, motivating her to learn more and expand her understanding of Health At Every Size®. She tells how she started out in private practice part-time while still working at a clinic, and with her chronic health condition becoming more challenging, her transition to open a solo practice, Whole Life Nutrition, to better accommodate her circumstances.

Together, they shine a light on self-care and how Anna now balances her changing self-care needs with the challenges of clinical work and running a business. She explains how her condition forces her to be more thoughtful of boundaries and limitations, and work in alignment with her values and needs. They also discuss how demonstrating self-care for ourselves as a provider is a good role-model for clients.

“It’s really important for us as well to acknowledge and make space for our own stuff. I don’t think it makes us less effective at our jobs; quite contrary, we learn more about ourselves and are able to provide more quality care because of our life experiences.” – Anna Sweeney

Some of the topics discussed include:

How her vulnerability with a disability levels the field and deepens her connection with clients, by being a human first, practitioner second.
Her definition of self-care with her changing needs, and how she has to continually re-define what that looks like.
Her reflection on the success of her Instagram account, and how she shares her writing skills to talk about things that really matter.

“Self-care makes it possible for us to do this work, particularly from a running a business perspective. Making sure we are tending to ourselves in all the ways makes it possible to show up in the best of ways professionally.” – Anna Sweeney

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Creating a Professional Eating Disorders Membership with Sumner Brooks Mar 23, 2020

Sumner Brooks, founder of EDRDPro sits down with Jennifer on this inspiring episode of the Pursuing Private Podcast. You’ll hear Sumner’s journey of embracing Intuitive Eating, how a business idea kept her up all night, and how EDRDPro is uplifting the dietetics industry with training for eating disorder around the world.

Together they begin with Sumner sharing her own journey of disordered eating throughout her youth and school, including as a dietetic intern. She shares the pivotal and life-changing moment of seeing Evelyn Tribole speak at a CE event, which ultimately led her to find her own path of Intuitive Eating.

Specializing as sports dietitian early in her career, she tells how her personal recovery journey influenced her professional work, and her desire to stay in private practice in order to specialize in eating disorders.

With sudden life changes including a new baby, a divorce, and a move to Portland, OR requiring the closure of her practice in her familiar community, Sumner reflects on starting fresh in a new location with no connections or referrals, making it necessary to take on jobs in the corporate world for several stressful years.

You’ll love hearing how the conception of EDRDpro was born from an idea that kept her up all night; an idea for a solution to affordable and accessible training in the eating disorders community.

“I really think that all dietitians need to have training on eating disorders, simply because of the prevalence of eating disorders.” - Sumner Brooks

With the creative spark ignited to bring ED training online for better accessibility, Jennifer was the first person Sumner called with her new idea and business plan. Launched as a yearly symposium, you’ll hear how EDRDPro has evolved since its inception, with two symposiums in 2020 that are focused on core themes, such as a deeper dive into a 6-session symposium in April on Acceptance and Commitment Therapy.

“I really hope what we’re doing here is something that will feel like more than just an introductory step, and really give people a hearty dose of something useful.” - Sumner Brooks

Some of the topics discussed include:

Sumner’s process of trying different things in her business that didn’t work, and why she took a break and stepped back for a year.
The creative process of building EDRDPro, why she created a membership branch, how it’s changing for 2020 with deeper training on core themes, and the launch of EDRDpro Ambassadors.
Why the constantly changing and complex field of eating disorder requires more access to training, and why the learning never stops.
Why hiring experts is necessary to grow a business, and how collaboration within the eating disorder community helps broaden the perspective and interpretation of Intuitive Eating, and the value from sharing, discussion and collaboration.
Her passion for helping dietitians with their own healing process and then helping them take it to the next level of helping others, with the goal of reaching more people to minimize the suffering and time.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Diversity in Dietetics with Tamara Melton Mar 16, 2020

Jennifer is thrilled to welcome Tamara Melton to share her game-changing mission of diversifying the dietetics industry, on this episode of the Pursuing Private Practice Podcast.

Co-founder of Diversify Dietetics, a nonprofit organization dedicated to increasing the racial and ethnic diversity in the field of nutrition, Tamara shares the story of its launch in April 2018 and why it is so needed.

With an academic background of teaching nutrition at a university in Atlanta, Tamara shines a light on the lack of diversity in the demographic profile of dietitians, and why that is not only a barrier to attracting new students, but also creates a lack of diverse practitioners to help people of color. With full acknowledgement of how the industry is currently not reflective of the diversity of people it serves, Tamara and Jennifer discuss the dire need for more diverse providers to refer to.

“There was no organization out there that is doing what needs to be done to successfully attract, recruit, and retain students, interns and professionals of color.” – Tamara Melton

You’ll hear how, along with co-founder Deanna Belleny, Diversify Dietetics was created to provide a community to attract, encourage, and empower students and young professionals of color who were seeking careers in the field of nutrition and dietetics.

With a mission to break down the boundaries of stereotypical dietitians, its goal is also to better serve people of cultural diversity who might not otherwise seek out care, or seek out practitioners they identify with regardless of their level of training. Tamara speaks to the incredible opportunity for diverse practitioners to fill this gap in the industry.

Addressing the practical concerns of dietetics as a lucrative career choice, Tamara explains why Diversify Dietetics also helps support entrepreneurship with business training, to attract more diverse students to the industry and take the risk of starting a private practice.

Now, as a community and a point of contact for anyone who’s looking for a dietitian of color in any state, Tamara shares her hopes and dedication to continuing the diversification of dietitians.

“We wanted to create an organization that would create an answer to any obstacle that students or professionals of color might come up against as they’re getting through their educational pathway, and trying to anchor themselves in this profession.” – Tamara Melton

Some of the topics discussed include:

How Diversify Dietetics is passionate about empowering students and professionals of color to help them become the leaders of the next generation in dietetics.
Why micro-aggression and unconscious bias can create a barrier to learning and creativity for students of color in all-white learning environments.
The 3-day learning summit in Atlanta and the diversity of speakers and topics (now sold out!)

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Collaboration Over Competition with Haley Goodrich Mar 09, 2020

HAES® informed eating disorders dietitian Haley Goodrich joins Jennifer for an informative and heartwarming discussion on this episode of the Pursuing Private Practice Podcast.

Co-founder of INSPIRD to SEEK, a community for weight-inclusive healthcare professionals, Haley shares her story of how she evolved to become an advocate and educator of the HAES approach to dietetics. After quickly discovering early in her career that clinical dietetics was not her jam, she reflects how becoming an entrepreneur was the only way to practice the way she wanted. After opening a private practice which grew quicker than she anticipated, she studied Intuitive Eating as a tool, learned more about how to teach her clients about HAES, and worked toward being an eating disorders dietitian.

Now running a group practice with two other dietitians, Haley discusses the process of hiring, the satisfaction of employing others, and how success in a private practice is not always based on the numbers, but sustained growth by creating relationships with referral sources and practitioners in the area.

“I was tired of living really small, and I’d rather take a risk and live a bigger life than feel really safe inside my comfort zone, and I’ll figure it out.” – Haley Goodrich

Haley also tells how she took on the Eating Disorders Chair position in the Behavioral Health and Nutrition dietetic practice group from the Academy of Nutrition and Dietetics, how it has helped her to communicate strategically, and the importance of HAES being embraced in the academy. She also shares how INSPIRD to SEEK evolved out of her own need for community at a time before any Facebook groups, and being the only HAES practitioner in Pittsburgh, PA.

Together they shine a light on the topic of collaboration instead of competition in the niche of anti-diet practitioners, and how we all bring our own message that is unique to help each other learn and grow.

“I truly think that competition in this space is a way to distract ourself from the real purpose of our work. We don’t need to compete against each other. We’re going against the grain and a $70 billion diet industry; that’s who we need to compete against.” – Haley Goodrich

Some of the topics discussed include:

The privilege of being a Dietitian and being able to take the risk of being a business owner.
The challenge of finding balance her professional and personal life.
The importance of boundaries, how they shift, and managing time on social media.
Her passion for supporting dietitians in private practice to shift to a weight-inclusive approach.
Her advice to new dietitians.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Building a Business as an Anti-Diet Dietitian with Christy Harrison Mar 02, 2020

Jennifer welcomes Christy Harrison to this episode of the Pursuing Private Practice podcast to share her journey of becoming an Anti-Diet Registered Dietitian and Certified Intuitive Eating Counselor. As an industry leader, Christy is a passionate anti-diet advocate, educator and published author, and you’ll love hearing her story of how she built a successful business in alignment with her values.

Reflecting on her own eating disorder, Christy shares her winding journey of discovering HAES and Intuitive eating. Working as a journalist in her first career and reporting on health and nutrition at a food magazine, her own recovery fueled her interest to return to school to become a registered dietitian.

Starting her private practice early on with the specialization of disordered eating, she recalls how she ardently pursued continuing education and deepened her learning of Intuitive Eating, and why she started her podcast to get at the heart of people’s relationship with food.

“If we want to prevent eating disorders at a public health level, we have to change the culture so people are not triggered into disordered eating by weight stigma.” – Christy Harrison

You’ll hear Christy’s process of creating her first online course - Intuitive Eating Fundamentals, plus all the steps she took with her first book deal, from pitching proposals to final product, and how working with a publishing company that believes in the Anti-Diet message was key.

Some of the topics discussed include:

How her entrepreneurial family, and experience with freelance journalism prepared her for private practice and developed her business acumen and money mindset.
Why she chose the direction of reaching more people with courses and writing a book instead of expanding her solo practice into a group practice.
How she took her one-on-one client’s experiences and education piece of Intuitive Eating to build the structure of her course, and why working one-on-one for several years first was essential to its success.
The power of the community that comes along with the online course and the need for more ongoing community support to help eating disorder recovery.
Recognizing the privilege of being a successful entrepreneur and having time for creativity to write a book; the realization of her childhood dream.
The ups and downs of having her book out in the world, and how she deals with negative feedback with the anti-diet message.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

The Pros and Cons of Taking Insurance with Hannah Turnbull Feb 24, 2020

In this informative episode of the Pursuing Private Practice podcast, Jennifer is joined by Hannah Turnbull to shine a light on the pros and cons of taking insurance in a private practice.

Hannah discusses how her own eating disorder recovery drove her to choose dietetics as a career. After discovering Intuitive Eating while in school, she explains why it took a while to ‘click’, and how her journey of recovery strengthens her relationship with clients.

“Intuitive Eating is the reason I’m still a dietitian today.” – Hannah Turnbull

Always an entrepreneur at heart, she shares how her transition to a private practice began while still working full-time at a hospital, and how her varied work experience prepared her for running a business.

Now one year after transitioning from a solo to a group practice, Hannah tells how she hired her team to be in alignment with her values of a weight-inclusive practice, and how she leads the business and manages her employees.

Together, Jennifer and Hannah then dive into the topic of insurance, how she brought in her value system in her decision to take insurance, and the learning curve involved.

“For me it just made sense, I like to use my insurance when I can, and I want to make that one less barrier for somebody to be able to get care that they deserve.” – Hannah Turnbull

Some of the topics discussed include:

Why she started taking insurance to be in alignment of her values to be accessible, inclusive and equal.
Her learning process, and how she studied other HAES dietitians who were taking insurance to learn the first steps, and establishing a system.
Why her practice is on 3 insurance panels, and instead of an all-or-nothing approach, why it’s okay to pick and choose and start with a few, and why she decided to not contract with some insurance companies.
The importance of doing the research for your state, and utilizing the Academy of Nutrition and Dietetics’s individual state organizations and also local organization reimbursement chairs for localized information.
The Pros of taking insurance, how it grew her practice, and provides better and consistent client care with weekly appointments.
The Cons of taking insurance, dealing with the upfront work and delay to be accepted and the added expenses.
How she handles reimbursement rejections to advocate for the client.
The importance of policies and procedures and having clients sign off to understand.
Why she created her first course “Nourish Your Knowledge” with colleague McKenzie Caldwell to provide a resource they wish they had earlier to better understand HAES and Intuitive Eating.
Her plans for 2020 including speaking engagements and webinars to teach clinicians the steps to start taking insurance, and her role as an advocate to help clients have more access to insurance and support.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Teamwork to Grow a Business with Marci Evans Feb 17, 2020

This episode of the Pursuing Private Practice podcast is not to be missed, as Jennifer sits down with Marci Evans for an incredible conversation that will inspire dietitians at all stages of their career.

As a leader in the field of eating disorders, Marci helps bust the myth of doing it all alone, and why working with teams and community is necessary to build a thriving business and to support her accomplishments in the dietetics industry.

Fortunate to discover Intuitive Eating early in her internship, Marci reflects back on how it shaped her career and her own relationship with food, and influenced her niching down to eating disorders and HAES. Working at a weight-loss centric gym while attending graduate school, she cultivated her entrepreneurial skills and developed her voice and message of weight-inclusive dietetics.

You’ll hear the process of how Marci transitioned from a solo practice to a thriving group practice, and the necessary risks involved. She also shares how after teaching a University program for clinicians working with eating disorders, she bridged the course curriculum to create her online training program, Nutrition Counseling for Eating Disorders, and how she later updated it with a 2.0 version. From there, she developed even more online training programs for dietitians, to meet the demand for specialized training.

Along the way of building a thriving group practice and online training programs, Marci explains the absolute necessity of having a team of people to help get it all done.

“If you’re unable to surrender tasks to another person, you cannot build beyond your own individual practice.” – Marci Evans

Some of the topics discussed include:

How her Master’s degree integrated nutrition and entrepreneurship with eating disorders counselling, and provided the foundation.
Her process of growing a group practice and the steps of developing her online course.
How her community feedback helped her build version 2.0 of the program.
The lack of training opportunities in eating disorder counseling, why dietitians need to learn more about it, and her passion for continuing to expand the role of dietitians.
The challenges of her unexpected maternity leave and transitioning back to work, and how she now navigates the middle ground without over-extending herself.
Her advice for dietitians going into entrepreneurial ventures.
Looking ahead to 2020 and what’s next.

“I feel really strong about continuing to elevate and expand the role of dietitians.” – Marci Evans

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Intuitive Eating for Cancer Treatment with Amber Thomas Feb 10, 2020

Jennifer is delighted to welcome Amber Thomas to this informative episode of the Pursuing Private Practice Podcast. As a Registered Dietitian specializing in Cancer Nutrition, Amber shares her journey and expertise of bridging an Intuitive Eating, weight-inclusive practice with oncology nutrition.

Having specialized in oncology for her entire dietetics career of 16 years, Amber tells how she became concerned with seeing cancer patients that wanted regimented diet protocols, and how they feared food and judged themselves for what they ate. When her friend and fellow dietitian Melissa Preston gave her the Intuitive Eating book, it transformed her approach with guiding her patients to a better relationship with food.

She also shares how Intuitive Eating helps patients heal after treatment from the psychological impact of cancer that can create a dissociation and mistrust of the body, and how the principles guide them to trust and listen to their body again.

“This is where I need to be guiding people to a better relationship with food, so they can choose foods that are health-promoting after cancer treatment, and not fear food like I was seeing.” – Amber Thomas

Some of the topics discussed include:

Why she transitioned to private practice after working at a cancer center for 10 years, and how she found an online coaching approach to oncology nutrition. She feels it works the best to provide better support for her clients, and that online coaching provides balance with her family.
The dynamics of working with the intersection between cancer, Intuitive Eating, and HAES, and how Medical Nutrition Therapy and Intuitive Eating can be integrated together.
What dietitians need to know about cancer nutrition research, such as the harm in popular “prevention" food messages with black and white language, and how weight stigma shows up in cancer care.
Why some Intuitive Eating principles have a lot of nuance during cancer treatments when tuning into the body is compromised, such as the signals of hunger/fullness and taste, and when flexibility is required.
Why she wishes dietitians understood more about the trauma cancer patients experience, and encourages them to improve their counselling skills to better meet the patient where they’re at (financially, emotionally, physically) with more sensitivity to their circumstances.
How being consistent with her message and offerings have benefited her private practice, and her plans for 2020 which include starting a podcast to provide education with a different message about cancer nutrition.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Overcoming Impostor Syndrome in Private Practice with Glenys Oyston Feb 03, 2020

There are many pathways to a full-time private practice, and Jennifer’s guest Glenys Oyston shares her journey of an incremental process to realizing her dream. Listen to her inspiring story of discovering Health at Every Size, niching down, and overcoming impostor syndrome on this episode of the Pursuing Private Practice podcast.

Glenys tells us about her experience of being a restrictive dieter in her twenties, and how she chose the Dietetics industry with the career goal of being a weight loss dietitian. Throughout her years of course work, her obsession with food restriction and fear of gaining weight was dominating her life, and upon discovering HAES as a student, reflects on the transformation it had on her perspective, breaking her free from the diet lifestyle.

Incorporating the principles of HAES with her inpatients and primary care work with spinal cord injuries and geriatrics, she met her future podcast partner Aaron Flores, RDN whom she learned about Intuitive Eating. All the while, she worked full-time with the dream of one day having her own private practice.

Glenys tells how she transitioned into a practice incrementally over three years, and dealt with impostor syndrome by pushing through and learning by doing.

“The only way to get through the fear is to go straight through it, and keep working at it until you’ve helped enough people that you start to feel good about it.” – Glenys Oyston

Some of the topics discussed include:

How discovering Health at Every Size and Intuitive Eating broke her free from restrictive eating issues, and empowered her to be okay with her natural body size.
The journey of starting her private practice with an incremental progression over several years; first with a blog in late 2014, ‘Dare to Not Diet’, then a podcast in 2015 with Aaron Flores, to taking her first clients in 2016.
How she learned as she went, and has benefited from being one of the first to join the Pursuing Private Practice program
How she dealt with fear of failure and impostor syndrome at each stage, and has built confidence by taking action and putting things in perspective to enjoy the ride.
Why she has narrowed down her niche of only working in areas she enjoys, and knows when to refer clients to other dietitians, without considering them as competition.
The realization of her dream of full-time practice, and by making space for networking, more clients came.

“I’m in competition with the diet industry. I don’t buy the traditional competition model. I’m there to lift up my fellow dietitians.” – Glenys Oyston

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Building a Private Practice While Planning a Wedding with Julia Werth Jan 27, 2020

Think you need to wait for life to settle down before starting your private practice? Julia Werth didn’t think so. Growing her practice did not take a back seat to planning a wedding for Jennifer’s guest on this episode of the Pursuing Private Practice Podcast. You’ll be delighted to hear Julia’s story of how she successfully balanced both, and manages a dual career as an Intuitive Eating Registered Dietitian and a journalist.

Julia discusses her own previous struggle with an eating disorder as an athlete, and dealing with the body image pressures that came with being a dancer and runner.

She shares her story of recovery while studying nutrition and discovering Intuitive Eating during her Dietetic internship, and how she started her own business right away, specializing in eating disorder recovery, inspired from her own experience.

Some of the topics discussed include:

Why she didn’t wait until after the wedding was over to build her business.
How Julia’s approach of ‘act now, think later’ launched her practice so quickly after her internship, and the virtues of learning by doing.
Her lessons of getting organized and putting systems in place in her business, learning to say no and narrowing her focus.
How handling the wedding plans on a budget honed her skills that improved her business.
How she managed the “diet culture” messaging while planning for her wedding, and using social media to share her experiences and body-positive responses.
Julia’s plans to grow her dietitian practice, and her goal of expanding in to more schools.

“I love teaching, and that is my arena to meet people with the message of Intuitive Eating and body positivity.” – Julia Werth

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Weight Inclusive Nutrition and Dietetics (WIND) with Heather Caplan Jan 20, 2020

Jennifer welcomes Heather Caplan, founder of WIND, to the Pursuing Private Practice Podcast.

Providing events focused on continuing education and connection for weight-inclusive dietitians, WIND fills a gap in the industry by bringing dietitians together for community, education and connection where weight-inclusive care is the norm.

The story of how WIND was conceived, launched and has evolved is what Heather shares with Jennifer in this episode. Together they discuss her own journey of overcoming an eating disorder, the process of un-learning, and the initial confusion of establishing her role as a dietitian with a weight-inclusive approach.

When she discovered the paradigm of Intuitive Eating, Heather expanded her learning curve and embraced the weight-inclusive niche that led to opening her own private practice. Now three years into her own business, together they discuss how a natural progression happened from working with clients, to also supporting other dietitians, and the reward of giving back to the profession and helping to shift the perspective in the industry.

“If we’re not having these topics represented at the major Dietetic conferences, let’s have our own conference.” – Heather Caplan

Some of the topics discussed include:

The ways her private practice has evolved from its origins with her prior clientele as a running coach.
How starting a nutrition podcast early on was the key to growing her practice, and why she shifted her message from addressing clients, to other dietitians who were already listening.
What sparked the idea to start hosting small conferences to supplement the limited number of HAES-aligned sessions at FNCE.
How she tested the concept, gathered support, and successfully hosted a small sold-out test event in February 2019 that Jennifer spoke at.
The benefits of in-person smaller events versus hundreds of people, and the lessons she’s learned with limited event planning experience.
How WIND is evolving, Heather’s plans for upcoming events in 2020, and how dietitians can get involved.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

A Life and Business Update with Evelyn Tribole, Co-Founder of Intuitive Eating Jan 13, 2020

Jennifer kicks off 2020 by welcoming Intuitive Eating industry leader Evelyn Tribole to the Pursuing Private Practice Podcast. This first episode of the year is full of Evelyn’s personal insights, reflections and stories on the Intuitive Eating movement, and is not to be missed.

With the much anticipated release in 2020 of the 4th edition of Intuitive Eating: An Anti-Diet Revolutionary Approach, Evelyn reveals to Jennifer what’s been changed, what motivated her and co-author Elyse Resch to modify it, and their surprising need to scrub weight stigmatizing statements.

Evelyn discusses her supervision training experiences with other healthcare professionals, and how Intuitive Eating is moving beyond Dietitians to other specialties and international professionals. She acknowledges how the Intuitive Eating principles are utilized differently by other practitioners, the importance of teaching the same message, and adhering to scope of practice as the movement continues to grow globally.

Together Jennifer and Evelyn reflect on how the Intuitive Eating movement is still evolving, and how Evelyn balances work and life with all the big changes for Intuitive Eating over the past few years.

Some of the topics discussed include:

How Intuitive Eating has evolved and changes to the book’s 4th edition coming out in June 2020.
How Evelyn uses her support system to run her business, her meditation practice, ways she juggles work-life balance to stay energized, and what she would tell her younger self.
Her recent entry to Instagram, discovering the online community, and her new role as an Instagram influencer.
How the marketing efforts of certified Intuitive Eating Counselors can cross the lines with weight loss and the need to be in alignment to represent the brand, and ways different marketing approaches can be very successful and explodes their practice.
What's next for Intuitive Eating, and her plans to train more health professionals to continue impacting the world.

“I’ve had so many Dietitians tell me they were about to quit the profession, and then they found Intuitive Eating and it lifted them up.” –Evelyn Tribole

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Mentorship for Dietitians with Anne Elizabeth Cundiff Dec 16, 2019

Anne Elizabeth Cundiff brings her 18 years of dietitian experience to this episode of the Pursuing Private Practice podcast, and shares with Jennifer how her passion has evolved to helping other dietitians on their journey of achieving career success.

Anne recalls how early in her career in 1998, she didn’t have any support while pursuing her education and career choices, and felt alone and isolated with no community or resources at that time. This experience later fueled her passion to provide that missing resource in the complex dietetics industry, leading to the launch of her mentoring business to help dietitians in navigating their career.

She also shares with Jennifer how she first learned about Intuitive Eating from a student while working as a Preceptor, and how she incorporates it into her work with clients and refers out to specialized Intuitive Eating dietitians when needed. About Intuitive Eating, she says…

“I think as dietitians, regardless of where you’re at in your profession, you have to be open to any new way of thought that can help someone succeed at living their healthiest life.” - Anne Elizabeth Cundiff

Some of the topics discussed include:

How she mentors new and experienced dietitians who are at a crossroads in their profession, educates them about career options, and provides connections and community.
Her threefold approach with mentoring that also includes her book and podcast with over 150 episodes as the conversation piece.
The power of working with younger dietitians and students to learn new trends and stay current with the changing industry, and how we collectively work together to uplift the profession.
How she’s seen an increase in younger dietitians and those with 10-15 years’ experienced wanting to learn Intuitive Eating , and why it often doesn’t appeal to those with 30+ years’ experience.
Examples of how her personalized Business Coaching approach of mentoring has helped dietitians:
- find their ideal jobs,
- to understand or re-discover their passion and values,
- to navigate through burnout from high-intensity jobs and transition to other areas of practice.
Why it’s normal to switch direction 3 to 4 times in your career and the importance of reaching out for someone to help you navigate those transitions.
Examples of how she balances work-life satisfaction and self-care, stays organized and focused, and what she’s learned from her struggle with establishing boundaries.

“My approach is letting someone just talk it out, to help people not give up on something that meant so much to them when they first got into the field.” - Anne Elizabeth Cundiff

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Bridging Intuitive Eating and Digestive Health with Beth Rosen Dec 09, 2019

Jennifer is delighted to have Beth Rosen as her guest on this episode of the Pursuing Private Practice Podcast. As a non-diet Registered Dietitian for over 20 years, Beth shares her journey of gaining expertise in the area of digestive health within the niche of intuitive eating.

From her early career in corporate wellness, Beth reflects on her discovery of HAES and Intuitive Eating, and how her awareness evolved from the diet culture approach. After taking a break to raise her children, Beth re-tookher RD exam and tells of her transition to private practice and niching down. She also looks back on how she transitioned from imposing food restrictions on her children’s diets to allowing them to choose for themselves, crediting this approach to their current practice of natural intuitive eating.

Some of the topics discussed include:

Juggling motherhood and career, and the benefits of private practice.
How managing her own IBS symptoms led to her expertise of the Low FODMAP diet, and why she niched down to disordered eating for clients with gut health issues.

How private practice and her client’s issues inspired Beth to create online courses and programs for clients with digestive health issues.
The satisfaction of referring other HAES dietitians that are niched down in a specialty without the diet culture approach.
The opportunities to learn from others of like-mind in the HAES-informed dietitian community.
Beth’s work with Low FODMAP brands to educate the public about healthy food product choices that promote digestive health.
Her well-seasoned advice for those entering private practice, and for those wanting to create a course.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Preventing Burnout for Dietitians in Private Practice with Paige Smathers Dec 02, 2019

Jennifer is joined by Paige Smathers, RDN, CD to explore the important topic of burnout for dietitians in private practice, and to share insightful and relevant strategies to prevent it.

Together they explore the definition of burnout, and shine a light on the causes of it from not only the complexities of the dietitian industry and our clients, but also from the anxiety and uncertainty that the online world can cause private practice owners. They reflect on the need to have honest conversations with ourselves and acknowledge how this work can be exhausting with the pressures to manage all aspects of the job.

Paige shares how she recognizes the early signs of depletion that leads to burnout, how she came to accept that discomfort, uncertainty and discouragement are part of this work and being in private practice, and how she developed mindfulness skills to deal with that, rather than just trying to feel better.

Jennifer and Paige discuss how learning to tolerate the distress of this work can actually help dietitians grow in other aspects of life, and be role models for our clients.

“Mindfulness for me is not about feeling good; it’s about getting more skilled and able to feel the discomfort that I’m feeling, because discomfort and uncertainty is part of this work.” ~Paige Smathers

Some of the topics discussed include:

Paige’s journey from seeing inpatient hospital clients, to her discovery of Intuitive Eating and starting a practice.
How her private practice and podcast has developed since 2015, and the importance of staying true to her message and mission.
Self-care strategies and how to maintain realistic boundaries in private practice by working smarter, not harder.
How diversifying and building in-person connections in your local community can re-energize you and your practice.
The differences between in-person versus online burnout, and ways to stay grounded and true to your values when social media causes anxiety and uncertainty.
Proactive mindfulness techniques and managing your schedule to maintain energy levels.

We need to take care of ourselves so we can effectively work with our clients and thrive in our practice. You’ll get some helpful burnout prevention tips from this episode that you might not have considered!

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

The Evolution of Intuitive Eating with Elyse Resch Nov 18, 2019

Jennifer welcomes special guest and industry leader Elyse Resch for an inspiring and informative talk about the evolving movement of Intuitive Eating, and how it’s transforming the way Registered Dietitians practice in our field.

Following Elyse’s Intuitive Eating presentation with Evelyn Tribole at FNCE 2019 with over 2,000 attendees, together Jennifer and Elyse continue the discussion about how the movement has evolved since the first book came out 25 years ago; Intuitive Eating. With the 4th edition coming out June 23rd 2020, Elyse reflects back to 1995 when the idea of Intuitive Eating was first starting, and takes us on a journey of how it has evolved with social justice, additional research, and greater awareness of weight stigma.

She expresses her gratitude for being part of the change and getting the message out to the world, and how Intuitive Eating is now taking on a life its own.

Some of the topics discussed include:

Elyse’s journey of transitioning from her first career as an elementary school teacher after having her son, and starting her private practice with the goal of being self-employed with autonomy.
How Intuitive Eating has changed the Registered Dietitian field and kept RDs in the profession with a new sense of purpose and fulfillment.
How Intuitive Eating impacts and extends out to other areas of life, such as relationships, connections with others, and satisfaction.
Why having a specialty such as Intuitive Eating helps create a brand for yourself, and allows you to make an impact in the lives of others as a Registered Dietitian.
The crucial role and benefits of supervision.
How she manages work-life satisfaction, and makes time to be with family and tend to her other interests and self-care.
A review of FNCE 2019 and its first presentations on Intuitive Eating, Body Image, and Binge Eating Disorder.
How Intuitive Eating is now being woven into University curriculums, and the frustration of being trained in a traditional weight-centric approach is outdated.
Elyse’s future projects and her plans to transition into consulting work, and her hopes for the future of the dietetics profession.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Top 5 Meal Planning Benefits to Support Clients with Elyssa Toomey Nov 11, 2019

Jennifer welcomes back Elyssa Toomey, RD. In this episode, they continue their discussion with the topic of meal planning.

Together, Elyssa and Jennifer break down the 5 benefits of meal planning, and how it gives clients permission to eat nourishing foods regularly, with the structure and flexibility based on their unique needs. Listen in as they discuss how meal planning:

Promotes balanced nutrition – to fuel their life, daily activities and goals.
Adds variety – by expanding their options of trying new foods and allowing exposures back into their lives.
Helps clients feel good in their body – by eating regularly.
Reduces stress – by decreasing anxiety with busy schedules.
Saves time and money – by avoiding unnecessary grocery purchases and batch-cooking.

Some of the topics discussed include:

Examples of ways the 5 benefits of meal planning help individual clients.
How nutrition counselling works with each client’s situation to incorporate meal planning into their life.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

How to Learn About Intuitive Eating and Family Feeding with Diana Rice Nov 04, 2019

Diana Rice, RD, LD, CLEC joins Jennifer to share how she became a Dietitian as a second career specializing in family nutrition after working in media as a journalist, in order to blend her passion for writing and food with her expertise in nutrition.

Together, Diana and Jennifer discuss her path of discovering intuitive eating and how she already naturally lived in alignment with its philosophy, rather than discovering it from struggling with her own food disorder.

Some of the topics discussed include:

Diana’s story of working as an intuitive eating practitioner without having her own recovery story.
Her journey of raising a family, moving, and how she’s networked and built a private practice in a family-oriented community.
How Diana obtained ‘The SOS Approach to Feeding’ training, to effectively work in family nutrition with millennial parents.
How private practice set the foundation for Diana and her future projects and goals.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

How to Help Clients Heal Binge Eating Disorder with Alexis Conason Oct 28, 2019

Alexis Conason, Psy.D., CEDS, joins Jennifer to discuss her behavioral approach to treating clients with binge eating disorder, and shares her journey of transitioning from a weight-centric to weight-inclusive, intuitive eating approach.

When early in her career she discovered what wasn’t working with her patients, Alexis describes her discovery of the HAES and mindfulness approach which fundamentally changed her work. Now, part of a weight-inclusive group practice specializing in eating disorders, and the creator of a 6-week online program The Anti-Diet Plan, Alexis discusses how she works with clients beyond the DSM5 criteria.

Some of the topics discussed include:

The role of Dietitians who are often the first contact for people with undiagnosed binge eating disorders.
Behavioral approaches for binge eating, such as psychodynamic, interpersonal, and third wave cognitive behavioral therapy, and the need for a multi-disciplinary support team to help someone heal.
How social media plays a role in eating disorder recovery including the HAES social justice movement, and why finding your community can be healing.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

How to Grow a Private Practice in a Small Community with Adina Pearson Oct 21, 2019

Adina Pearson, RD and owner of Adina Pearson Nutrition joins Jennifer for a discussion and supervision session about her path of starting a private practice in a small community with a limited number of potential referrals.

With a focus on eating disorders and food struggles, Adina’s goal is achieving a sustainable client load with work-life balance as a busy mother of two.

Together Jennifer and Adina explore Adina’s current marketing activities to physicians and the challenge of getting referrals and respect. They consider different ways of how Adina can approach doctors to help them make their job easier by highlighting the benefit of referring clients to a dietitian, and Jennifer’s recommendations of communication and marketing strategies to increase referrals.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Weight Stigma in Dietetics with Kimmie Singh Oct 14, 2019

In this episode of the Pursuing Private Practice Podcast, Kimmie Singh talks with Jennifer about the importance of understanding weight stigma as a dietitian and how weight stigma impacts our profession. She shares her insight on the importance of understanding bias, and how bias has impacted her a dietitian living in a larger body. Learn what we can do as a healing profession, wanting to help others, to challenge weight stigma for the health of the clients we serve.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

How Motherhood Changes The Way You Run Your Private Practice with Lindsay Stenovec Oct 07, 2019

Lindsay Stenovec, founder of the Intuitive Eating Moms Club shares how work-life balance can change and shift as you grow as both and entrepreneur and a parent. On this episode of the Pursing Private Practice podcast Lindsay shares how being a mom changes the way you run your business. She and Jennifer talk about support and community, "control", the ability to adapt, and how to be flexible as an entrepreneur and as a mom. Listen to how becoming a mom changed her business and how she manages the work life balance and runs a successful practice.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

The Intersection between Health at Every Size® and Veganism with Taylor Wolfram Sep 30, 2019

Taylor Wolfram joins Jennifer McGurk on the Pursuing Private Practice podcast to talk about the intersections between Intuitive Eating and Health at Every Size® and veganism. Listen in as they discuss:

How Taylor grew her business from part-time to full-time (and the reasons why she had to grow slow)

How Health at Every Size® and ethical veganism intersect and have common core values in body autonomy and body liberation

What dietitians need to know when working with clients that are ethical vegans

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

How to Say Yes to the Things that Matter with Julie Duffy Dillon Sep 23, 2019

Julie Duffy Dillion, has a weight inclusive dietitian practice and discusses her journey as a dietitian and how she jumped into opening her own private practice and how her practice evolved over the years. She shares the importance of knowing what's best for your own private practice and why you need to learn to say no. Saying "no" is crucial to growing your practice. You need to be able to say "yes" to the things that matter, versus spending time doing all the "shoulds" in private practice.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Nutrition Counseling and Intuitive Eating for Mid-Life Women with Erica Leon Sep 02, 2019

Erica Leon joins the Pursuing Private Practice podcast to talk about her career in a “traditional dietetics” and her journey to Intuitive Eating and a non-diet approach. Learn how she found Intuitive Eating, how she works with clients from a Health at Every Size® approach, and how she niched down into working with women in mid-life.

Erica takes us through changes and decisions in her own business as she has gotten older and her priorities shifted. Hear how she grew her local private practice by hiring 2 dietitians, as well building online courses.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

A Dietitian's Guide to Professional Speaking with Jessica Setnick Aug 21, 2019

Jessica Setnick joins the Pursuing Private Practice podcast to discuss her journey to eating disorders private practice, as well as how dietitians can use professional speaking to enhance their career.

In this episode you will hear how:

• Jessica started her private practice specializing in eating disorders • She evolved to create products and services for other Registered Dietitians • Jessica is now helping other dietitians with professional speaking

Jessica is an inspiration to other dietitians and has written a new book called “A Dietitian’s Guide to Professional Speaking”. Hear about her story and how she has evolved as an entrepreneur and she looks to lift up other dietitians so they can do the same.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

Top 10 Nutrition Counseling Strategies To Support Clients Aug 20, 2019

Dietitians support clients in many ways throughout the intuitive eating journey. Nutrition counseling is always individualized and personalized for each individual client, however many clients need support in similar areas. Join the conversation to talk about the top 10 strategies that dietitians can use with clients in nutrition counseling.

You will learn HOW dietitians support clients in different areas of nutrition counseling, such as developing a positive relationship with food, helping clients with body image, and breaking down complicated nutrition science topics.

In this episode, you will increase your confidence in nutrition counseling when working with your own clients.

Visit https://pursuingprivatepractice.com/ to learn more about our coaching programs, courses, events, and free resources!

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