Marissa is a coach, consultant, and seasoned marketing executive. Marissa currently coaches leaders to define and accelerate towards their own definition of success in work and life and she advises and consults with companies on marketing and brand strategy. She serves as a group coach facilitator for Medley and a Performance Strategist for Garnett Consulting. Her greatest superpower is her ability to help others see and be the best version of themselves. Leaping off the corporate ladder and into coaching has provided her unprecedented levels of fulfillment, and it’s her mission to help others achieve that as well.
Marissa’s marketing experience ranges across multicultural marketing, CPG marketing, and sports marketing. She has a unique ability to empower others to recognize and harness their unique greatness, to function successfully and confidently, first as individuals and as then as high-performing teams. She is a “Jew-ban,” born to a Jewish mom and Cuban dad, and her own multiculturalism has fueled her multicultural marketing expertise and her participation in and strong advocacy for Diversity and Inclusion efforts.
She recently served as Drive Shack Inc.’s (NYSE: DS) first Chief Marketing Officer, where she oversaw all marketing, community relations, and PR efforts for the growing brand. She also infused new, rigorous data-driven processes into the function to inform more objective decision-making. Prior to Drive Shack, Marissa spent over 5 seasons at the National Football League. As Vice President of Marketing and Fan Development at the National Football League, Marissa led fan acquisition, marketing for the league’s major tentpole events (e.g. Kickoff, Pro Bowl, NFL 100, etc.) and Cause programs, and US Hispanic and Youth Marketing. She also served on the league’s DEI Council.
In 2019, Marissa was honored as a Cynopsis Top Women In Sports, celebrating the top 100 female trailblazers in the industry. Also in 2019, Marissa was named one of 30 Latinas of Influence, presented by Hispanic Lifestyle.
In our conversation, we discuss:
· Allowing yourself to create your own definition of success
· Building and knowing your brand
· Good and dark side of perfectionism
· Discovering your own special sauce
· Holding one’s commitment higher
· “No one is expecting you to be perfect except you.”
· Never taking yourself out of the driver's seat
Enjoy the show!
Connect with Marissa:
Email: info@marissalfernandez.com
Website: www.MarissaLFernandez.com
LinkedIn: https://www.linkedin.com/in/marissafernandez/
Instagram: @MarissaLFernandez1
Connect with Marc:
Website: http://www.kaschke.com/
Facebook: https://www.facebook.com/marc.kaschke?fref=ts
Twitter: @marckaschke
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