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    Arts

    Proof to Product

    Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth – especially if you make and sell physical products!

    Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.

    If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.

    Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

    Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

    Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs – one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.

    Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

    Advertise

    Copyright: ©Katie Hunt

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Quick Hit: What Do I Do If My Wholesale Pitch Isn’t Working? Aug 13, 2026
    Show notes

    I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.

    I do not take it lightly that you are spending time with me today and I want to thank you for being here.

    Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.

    No fluff, no filler, just ideas that we've shared in the past that will benefit you today.

    Let's dive in!

    You can listen to the full episode here: http://prooftoproduct.com/412

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    453 | 2026 Faire Summer Market Recap with Katie Hunt Aug 11, 2026
    Show notes

    Here it is, your long-awaited, highly anticipated Faire market recap for this summer season.

    I've been watching brands in our community have wildly different experiences during this Faire market, and I've also been studying a lot of what people outside of our community have experienced.

    Some walked away with 6-figure orders over 4 days, others didn't get a single order, and we're talking about the same platform, the same market, the same 4 days.

    I'm going to share with you what I saw behind the scenes, what worked, what didn't, and what this means for your wholesale strategy going forward.

    Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

    Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

    Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.

    SIGN UP FOR THE WAITLIST

    You can view full show notes and more at http://prooftoproduct.com/453

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    Quick Hit: What Does It Take to Get Into My Dream Store? Aug 06, 2026
    Show notes

    Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.

    I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time.

    These episodes are also a great reminder that there is no singular path to success when it comes to selling wholesale.

    You get to decide what works best for you and your brand.

    Today you're getting an inside look at how one brand does things which will surely spark ideas for you.

    You can listen to the full episode with Nellys Siria of Cocoa Loves Grey here: http://prooftoproduct.com/351

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    452 | Are You Leaving Money on the Table? with Katie Hunt Aug 04, 2026
    Show notes

    Today's episode is going to be a little bit of tough love, but it is all in an effort to help you run your business more profitably and with more ease.

    Over the years, I have watched so many incredibly talented, hardworking product sellers that are underselling themselves.

    They're undercharging and they're underestimating what their business is actually capable of. Today, we're going to talk about money.

    Specifically, we're talking about the money that you are potentially leaving on the table right now without even realizing it.

    There are 4 big areas that I want to talk about, and I would be shocked if at least one of them doesn't apply to your business in some way.

    Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

    Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

    Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.

    SIGN UP FOR THE WAITLIST

    You can view full show notes and more at http://prooftoproduct.com/452

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    Quick Hit: Why Are Systems So Important to Wholesale Success? Jul 30, 2026
    Show notes

    Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.

    I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time.

    These episodes are also a great reminder that there is no singular path to success when it comes to selling wholesale.

    You get to decide what works best for you and your brand.

    Today you're getting an inside look at how one brand does things which will surely spark ideas for you.

    You can listen to the full episode with Rachel Kroh of Heartell Press here: http://prooftoproduct.com/346

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    451 | Listening to Customers Without Letting Every Opinion Dictate your Direction with Kirstie Lee, A Jar of Pickles Jul 28, 2026
    Show notes

    Today's conversation is all about growing your business intentionally, experimenting with new ideas, and building a brand that evolves alongside you. Today's guest is Kirstie Lee, the founder of A Jar of Pickles, a product company that creates playful gifts and accessories that celebrate Asian appetites.

    Kirstie's been in business for 12 years, starting as an Etsy hobby while she was in college, and she kept it running alongside her corporate job for 8 years. Then, she went full-time about 5 years ago after having her kids.

    Her brand now sells online, at craft shows, and through wholesale partnerships. Last year alone, she managed 43 retail markets across 4 states. Kirstie has been part of our Proof to Product community for more than a decade, and it has been such a joy to watch her business grow.

    In this episode, we talk about everything from balancing a corporate career while building a product brand to hiring your first employee, expanding into wholesale, building a devoted direct-to-consumer audience, and why treating your business like one big experiment has opened doors to opportunities that Kirstie never even planned for.

    I especially love Kirstie's perspective on listening to customers without letting every opinion dictate your direction and how staying curious has helped her continue growing year after year.

    If you are wondering what the next stage of growth could look like for your business and you're looking for encouragement that there is not one specific pathway to take for that success, then I think you're really going to enjoy today's episode.

    Today's episode is brought to you by our Is Wholesale Right for You workshop! Wholesale is not the only way to grow a product brand, but it's definitely my favorite. If you are curious about selling to retail stores, or maybe you've hit a wholesale plateau and aren't sure what to do next, then this free on-demand workshop will help you identify your next best step along with action items to do that.

    SIGN UP

    You can view full show notes and more at http://prooftoproduct.com/451

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    Quick Hit: Does Cold Mailing Your Products to Retailers Work? Jul 23, 2026
    Show notes

    Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.

    I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time.

    These episodes are also a great reminder that there is no singular path to success when it comes to selling wholesale.

    You get to decide what works best for you and your brand.

    Today you're getting an inside look at how one brand does things which will surely spark ideas for you.

    You can listen to the full episode with Alex Gagné of Chez Gagné here: http://prooftoproduct.com/106

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    450 | When Your Business Outgrows Its Space: Navigating Storage & Warehouse Options with Samantha Rubenstein, WareSpace & Jodi Kostelnik, The Neighborgoods Jul 21, 2026
    Show notes

    Today's conversation is for anyone who has ever looked around their home, their studio, or their storage unit and thought: “we officially have too much inventory and we are running out of space.”

    Today we're talking about what happens when your business starts to outgrow your space and how to know when it might be time to make a move.

    Whether you're currently packing orders from your dining room table, juggling multiple storage units, or debating if a warehouse or even a 3PL is the step for your business, then this episode is going to highlight some options for you.

    I'm joined by two guests, returning guest Jodi Kostelnik of The Neighborgoods, who shares candidly about her experience moving from a multiple floor studio space into a warehouse space that was much better suited for supporting her team, her inventory and her business's growth.

    Jodi is a longtime Proof to Product member and a Paper Camp alum, and she shares generously in this episode like she has before.

    We're also joined by Samantha Rubenstein of WareSpace, a company creating flexible warehouse solutions that are specifically designed for small businesses and specifically designed for product brands that are shipping and storing inventory.

    We talk about the operational bottlenecks that happen as a product brand grows, the shifts in mindset that come with investing more money in space and logistics, and the practical considerations around things like cost, logistics, staffing, and general scale.

    One of the things I really appreciate about this conversation is that it highlights something I talk about a lot here on the podcast, that there is no one specific way to grow your business.

    There's no one specific roadmap to follow for success. Different businesses need different solutions and have different challenges. Today's episode highlights what has worked for Jodi as she has grown.

    I love that she's sharing the different things that she's done along the way to help her business grow even faster.

    If you have been feeling squeezed by your current setup or you're wondering what's next in your stage of growth, what that might look like for your brand, then I think today's episode will give you a lot to think about.

    If you would like to set up a tour of WareSpace locations in your city, head to http://prooftoproduct.com/warespace. Proof to Product listeners can get 2 months free rent when they sign a 12 month lease agreement if you use our link.

    Today's episode is brought to you by our Is Wholesale Right for You workshop! This free 25 minute workshop will help you decide whether wholesale is a good next step for your specific business. After listening, two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the workshop today!

    SIGN UP

    You can view full show notes and more at http://prooftoproduct.com/448

    This episode contains affiliate links. You can view our affiliate disclaimer here.

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    Quick Hit: What Are Some of the Biggest Benefits of Exhibiting at Trade Shows? Jul 16, 2026
    Show notes

    One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.

    And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today.

    Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you.

    Enjoy this clip!

    You can listen to the full episode here: http://prooftoproduct.com/256

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    449 | How to Get Wholesale Reorders From Retailers You Already Have with Katie Hunt Jul 14, 2026
    Show notes

    You have retailers sitting in your order history who bought from you six months ago and haven't heard from you since. Not because they were unhappy — because nobody followed up. Meanwhile you're on Instagram, tweaking your Faire shop, chasing people who've never bought anything. In this episode I make the case for rebalancing, and I give you three places to start.

    In this episode, you'll learn:

    • Why a 5% improvement in retention can move revenue 25–95% — and what that looks like with real numbers when you have 100 wholesale accounts
    • The difference between acquisition tactics and retention tactics, and why almost everyone's time and money is stacked on one side
    • Why retention lives and dies on data, and the one thing to centralize before you buy any software
    • What to audit in your customer journey — specifically the post-purchase stretch most brands leave empty
    • Why a welcome sequence is the highest-return place to start (4x more opens, up to 320% more revenue than a regular newsletter — and only 57% of product brands send one)
    • How I killed a six-month Pinterest contract based on the data, and where that money went instead

    "Your next sale probably isn't from a stranger. It's probably someone who has already purchased from you and is waiting to hear from you again."
    "The customer journey does not end at checkout."

    Ready to build the wholesale ecosystem behind all of this?

    Paper Camp is our four-week coaching program where we work through your pricing, your wholesale catalog, buyer outreach, and the sales systems that bring orders in year-round. We open enrollment twice a year, and the waitlist gets first access to the seats.

    SIGN UP FOR THE WAITLIST

    You can view full show notes and more at http://prooftoproduct.com/449

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


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