TopPodcast.com
Menu
  • Home
  • Top Charts
  • Top Networks
  • Top Apps
  • Top Independents
  • Top Podfluencers
  • Top Picks
    • Top Business Podcasts
    • Top True Crime Podcasts
    • Top Finance Podcasts
    • Top Comedy Podcasts
    • Top Music Podcasts
    • Top Womens Podcasts
    • Top Kids Podcasts
    • Top Sports Podcasts
    • Top News Podcasts
    • Top Tech Podcasts
    • Top Crypto Podcasts
    • Top Entrepreneurial Podcasts
    • Top Fantasy Sports Podcasts
    • Top Political Podcasts
    • Top Science Podcasts
    • Top Self Help Podcasts
    • Top Sports Betting Podcasts
    • Top Stocks Podcasts
  • Podcast News
  • About Us
  • Podcast Advertising
  • Contact
Not in our directory?
Add Show Here
Podcast Equipment
Center

toppodcastlogoOur TOPPODCAST Picks

  • Comedy
  • Crypto
  • Sports
  • News
  • Politics
  • True Crime
  • Business
  • Finance

Follow Us

toppodcastlogoStay Connected

    View Top 200 Chart
    Back to Rankings Page
    Arts

    Proof to Product

    Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth – especially if you make and sell physical products!

    Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.

    If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.

    Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

    Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

    Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs – one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.

    Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

    Advertise

    Copyright: ©Katie Hunt

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    345 | Redesigning Products to Create More Ease in the Business with Janine Kwoh, Kwohtations Jun 04, 2024
    Show notes

    We've been telling you a lot of stories here on the podcast about brands making big scary shifts in business, and part of the reason we're doing this is to normalize that it's okay to pivot when you need to.

    In episode 342, Alyson O'Connor shared how she shut down a 6-figure revenue stream so she could focus on a revenue stream wholesale that better fit the day-to-day life she wanted.

    In episode 338, Kiwi Schloffel shared how she made the tough decision to exit her business, and Meghan Hopkins Sokorai talked about why she chose to acquire Kiwi's business.

    On this week's episode, Janine Kwoh of Kwohtations is back on the show to talk about some big shifts she recently made to her product line to ensure that her business was not only more sustainable but also easier for her to manage.

    Janine is the owner and designer of Kwohtations, a Brooklyn, New York-based line of letterpress-printed greeting cards and gifts. Kwohtations cards acknowledge and celebrate people and occasions who are often underrepresented in the card aisle. She is also the author of Welcome to the Grief Club, an illustrated book on grief for anyone who has had a loss. Janine is a PaperCamp alumnus and a community leader in our Proof to Product Labs program.

    She is an award-winning artist, an author, and a great friend to many in the industry. On today's episode, Janine shares how a key account ordered 4,300 hand-painted cards and how that pushed her to retire and rethink her entire product line. She talked about her decision-making process, how she prepared for the changes, and how she communicated these product changes to her customers.

    Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

    • We need to make it easy for stores to purchase from us
    • We need to have clear pricing and terms & conditions
    • We need to clearly communicate and add value at each touchpoint
    • We need to focus on building strong relationships with our customers.

    And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.

    Get Access to the Unlock Buyer Secrets Interview Series

    You can view full show notes and more at http://prooftoproduct.com/345

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    344 | Normalizing the Hard Stuff in Business with Tammie Bennett, Show Up Society May 28, 2024
    Show notes

    Running a business sure is a roller coaster, isn't it? We have our ups and downs. We have to balance the future forecasting and envisioning while also putting out the day-to-day fires in front of us.

    It takes a lot of grit and determination to be an entrepreneur, particularly when you're building something that aligns with your personal interests and values.

    Today's guest is Tammie Bennett from the Show Up Society. Tammie is a certified mindset coach, podcaster, speaker, artist, and educator. She is obsessed with helping creators show up as themselves. For over 15 years, she has helped people accomplish more than they ever thought was possible by teaching them to feel safe in putting their work out into the world.

    On today's podcast episode, we're talking about normalizing the hard stuff and taking responsibility for our business decisions. We talk about not relying on platforms or algorithms or other people's opinions to drive our business decisions. And Tammie shares why everyone needs a did-it list instead of a to-do list.

    Today's episode is brought to you by our Proof to Product resource library. It's where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.

    GET FREE ACCESS

    You can view full show notes and more at http://prooftoproduct.com/344

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    343 | 5 Tips for Creating an Effective Wholesale Catalog with Katie Hunt May 21, 2024
    Show notes

    A wholesale catalog's purpose is to sell your products, tell your story, and build a relationship with a buyer when you can't be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it's important to build your catalog with your retailer in mind. Today I'm going to go through five quick tips for creating an effective wholesale catalog.

    Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

    • We need to make it easy for stores to purchase from us
    • We need to have clear pricing and terms & conditions
    • We need to clearly communicate and add value at each touchpoint
    • We need to focus on building strong relationships with our customers.

    And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.

    Get Access to the Unlock Buyer Secrets Interview Series

    You can view full show notes and more at http://prooftoproduct.com/343

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    342 | Replacing a 6-figure Revenue Stream with Ready-Made Products for Wholesale with Alyson O'Connor, Rust Belt Love May 14, 2024
    Show notes

    Have you ever wanted to make a transition in your business, but you resisted because the thing you wanted to move away from brought in the largest chunk of revenue for your business? I have definitely been there, and so has today's podcast guest.

    Alyson O'Connor is a classically trained visual artist specializing in nature-inspired illustrations, stationery, and gifts. She runs Rust Belt Love with her husband Nick in Buffalo, New York. Alyson draws and designs, and Nick prints, often on their 100-year-old letterpresses. After closing their retail stationery during the pandemic, they launched their wholesale line of heart center greeting cards and gifts in 2021. Alyson made an even tougher decision to close the wedding arm of her business, which we'll talk about today. Rust Belt Love's products can now be found in over 1,000 stores worldwide.

    Alyson is a Paper Camp alum and a member of my Advisory Board mastermind. She's an active member of the Greeting Card Association of America,and she's the committee chair of the industry's Louie Awards.

    Today, we're talking about how Alyson pivoted away from a 14-year career making custom wedding invitations, and how she replaced her 6-figure custom revenue stream with ready-made products sold to the wholesale market. Alyson candidly discusses the transformation of her business model in response to the challenges that the pandemic brought on, including how and why she embraced a wholesale approach. This strategic shift wasn't just about business survival, though. It was also driven by a desire to regain control over her work-life balance, especially given the demands of family life.

    Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

    • We need to make it easy for stores to purchase from us
    • We need to have clear pricing and terms & conditions
    • We need to clearly communicate and add value at each touchpoint
    • We need to focus on building strong relationships with our customers.

    And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, its only $27 bucks.

    Get Access to the Unlock Buyer Secrets Interview Series

    You can view full show notes and more at http://prooftoproduct.com/342

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    Bonus | State of Product Industry Survey May 09, 2024
    Show notes

    We are seeking 1,000 product-based business owners who are willing to anonymously share their details for the 2024 State of the Product Industry Report: www.prooftoproduct.com/2024survey

    • The data will help you make stronger decisions in your business.
    • It will help you better understand the industry and your competition. It will help you identify growth opportunities.
    • The results will benefit us all.

    BUT... in order to make this report truly successful, we need you to do the following:

    1. Fill out the State of Product Industry survey at prooftoproduct.com/2024survey
    2. Share the survey link with your product peers.

    In exchange for your participation, we'll share the report with you when it is ready. All physical product-based business owners are invited to apply. No brand is too big or too small.

    We want to hear from people making a wide range of products and in various stages of business.

    Thanks in advance for your participation and for sharing this opportunity with your product peers!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    341 | How Fashion Influences Her Product with Priyanka Batra, My Darlin' May 07, 2024
    Show notes

    I love using the podcast to spotlight our different community members and their unique businesses and stories because we know that no two businesses are the same. We all have our lived experiences and interests that play into the types of businesses we create and how we choose to run these businesses each day. Today's guest is Paper Camp Alumni Priyanka Batra from My Darlin', a colorful Brooklyn-based paper goods studio.

    Through her work, she aims to romanticize everyday moments through a contemporary, but playful design aesthetic while simultaneously evoking a sense of nostalgia. Priyanka's line has grown steadily since 2019, and her products are now carried in more than 300 stores in the United States plus distribution in Australia.

    On today's episode, Priyanka shares her love of fashion and how that influences her products, how growing up the daughter of immigrants influenced her career path, and she talks about overcoming imposter syndrome. We also talk about how she jumped into her first trade show too quickly with only 3 weeks to prepare and the lessons she learned the hard way in that experience.

    Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

    • We need to make it easy for stores to purchase from us
    • We need to have clear pricing and terms & conditions
    • We need to clearly communicate and add value at each touchpoint
    • We need to focus on building strong relationships with our customers.

    And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, its only $27 bucks.

    Get Access to the Unlock Buyer Secrets Interview Series

    You can view full show notes and more at http://prooftoproduct.com/341

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    340 | How To Pitch Holiday Gift Guides with Nora Wolf, Wolf PR Apr 30, 2024
    Show notes

    I know what you're thinking. Why are we talking about holiday gift guides when it's only spring? I know.

    But just like how product development cycles require advanced planning, so does pitching the press and getting your products featured in holiday gift guides.

    Today's guest is Nora Wolf from Wolf PR, a boutique public relations firm that she founded in 2011. Wolf PR specializes in furniture, textiles, lighting, and collectible design. In addition, they have consulted with a wide range of companies, big and small. In 2020, Nora and her business partner, Kristen Larson, launched a second business called WolfCraft.

    WolfCraft's mission is to help creative businesses build brand awareness with actionable PR and content strategies that resonate with clients and the media. Nora is known for helping product-based business owners get their products featured in holiday gift guides.

    During this episode, we're talking about your holiday gift guide pitching timeline, what you need to have prepared, and how to put your best products forward when pitching press for holiday gift guides.

    If pitching holiday gift guides is something you are focused on for this year, I want to invite you to a free workshop that we're co-hosting with WolfCraft PR on May 7th at 9am PT/12pm ET.

    They will share best practices for pitching your products to gift guides and tell you more about their upcoming program that helps you get your products featured in gift guides.

    You can click here to register for this free workshop.

    You can view full show notes and more at http://prooftoproduct.com/340

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    339 | New Laws about Independent Contractor with Kira La Forgia, Paradigm Consulting Apr 23, 2024
    Show notes

    If you work with independent contractors in your business, you will want to listen closely to this podcast episode. In March 2024, the US Department of Labor issued new stricter guidelines regarding independent contractor workers.

    Today's guest is HR consultant and expert, Kira La Forgia of Paradigm Consulting. She is breaking it all down for us so we avoid penalties and audits.

    We talk about new changes, how they affect you, and how to protect yourself if you currently have team members who may be misclassified.

    You may remember Kira from episode 238 where we talked about how to build your dream team. If you do not yet have a support team in your business, I would start with that episode and then come back and listen to this one next.

    Kira has a Future-Proof Your Team workshop that you can get $50 off of if you sign up via our link.

    Today's episode is brought to you by our Deciding What to Delegate free workshop. As busy entrepreneurs, one of our biggest challenges is knowing where to dedicate our time and energy. We're usually so busy doing the work in our business that we have a tough time identifying what we can hand off to someone else. This on-demand free workshop will provide you with 3 simple steps so that you can identify what projects to outsource so that you can stop being the bottleneck in your business.

    SIGN UP

    You can view full show notes and more at http://prooftoproduct.com/339

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai Apr 16, 2024
    Show notes

    If you have ever considered exiting your business or even acquiring another person's business, today's podcast episode is for you. My guests today are two of my clients and also friends: Meghan Hopkins Sokorai of And Here We Are, and Kiwi Schloffel of Your Gal Kiwi.

    Last year, Kiwi made the decision that she wanted to exit her product-based business and specifically exit the day-to-day operations of manufacturing. During this episode, these ladies share their individual and collective stories about how the Your Gal Kiwi brand is now under the umbrella of And Here We Are. They'll share how this collaboration came to be, considerations and questions they both had as they structured this deal, and what it means for both brands moving forward.

    Today's episode is brought to you by our Proof to Product resource library. It's where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.

    GET FREE ACCESS

    You can view full show notes and more at http://prooftoproduct.com/338

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    337 | Exclusivity and Ethics in Retail with Kimberley Yurkiewicz, Measure Twice Apr 09, 2024
    Show notes

    One of the things that sets Proof to Product apart from other people teaching about wholesale is the breadth and depth of not only my personal knowledge but also the fact that we bring in a variety of other perspectives from buyers to sales reps to consultants and manufacturers.

    This wide lens allows us to share best practices and current trends that we're seeing in the market currently. We're not sharing one narrow viewpoint about how to sell wholesale. We have amassed decades of knowledge through the collaborations and inclusivity that we foster in our community, supporting thousands of product-based industry leaders.

    This week's episode is an example of that. Our guest today is Kimberley Yurkiewicz, a 25-year veteran in the stationery industry. She has expertise from a variety of perspectives as a retailer and buyer, as a sales rep, as a manufacturer, and as a Paper Camp speaker. She's also been a previous guest on this podcast.

    She was on episode 9 of Proof to Product way back in 2017, and that is still one of our most popular episodes to date. You can go back and listen if you want to hear why wholesale catalogs are an important sales tool.

    Kimberley and her husband, Zach currently own Measure Twice, a paper and gift shop in Brooklyn, which was highlighted as one of New York City's best in New York Magazine last year. Kimberley has long been a proponent of an old-school approach to small business, cheerleading for brick and mortar, and making the effort to steer clear of Amazon. She also thinks it's okay, even essential, to include politics in your business plan.

    On today's episode, Kimberley is sharing the challenges she faced having owned and operated 3 brick and mortar retail shops through challenging times, why she chooses not to use fair when making wholesale purchases, and her preferences for how she likes to be pitched by wholesale brands.

    Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

    • We need to make it easy for stores to purchase from us
    • We need to have clear pricing and terms & conditions
    • We need to clearly communicate and add value at each touchpoint
    • We need to focus on building strong relationships with our customers.

    And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, its only $27 bucks.

    Get Access to the Unlock Buyer Secrets Interview Series

    You can view full show notes and more at http://prooftoproduct.com/337

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    Previous 1 15 16 17 18 19 58 Next

    Related Podcasts

    Fresh Air

    1

    Fresh Air Arts
    Twenty Thousand Hertz

    2

    Twenty Thousand Hertz Arts
    The Black Tapes

    3

    The Black Tapes Arts
    Snap Judgment

    4

    Snap Judgment Arts
    Here’s The Thing with Alec Baldwin

    5

    Here’s The Thing with Alec Baldwin Arts
    The NoSleep Podcast – Creative Reason Media Inc.

    6

    The NoSleep Podcast – Creative Reason Media Inc. Arts
    footer-logo

    Contact Us

    Toll Free: 844-670-7747

    Links

    • Home
    • Top Charts
    • Networks
    • Apps
    • Independents Podcasts
    • Podcast Advertising
    • Podcast News
    • Contact Us
    • About Us
    • Analytics & Insights

    Stay Connected

      Privacy, Terms of Use & Our Code of Ethics Protecting Content Creators Copyrights