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Professional Photographer — Business
Professional Photographer

Welcome to the Professional Photographer podcast by PPA! Our goal is simple: to empower you in building a thriving photography business. In today’s dynamic market, mastering the art of photography is just the beginning. You also need a solid grasp of entrepreneurship essentials like: sales, marketing, pricing, cash flow, negotiation, mindset, and planning.

Join us as we chat with successful photographers and business leaders who share their invaluable insights. You’ll discover exciting new ways to achieve your financial goals and sleep better at night!

About Professional Photographers of America (PPA)
PPA is the world’s largest nonprofit association for professional photographers, serving over 35,000 professional photographers in more than 50 countries.
PPA’s mission is to create a vibrant community of successful professional photographers by providing education, resources and upholding industry standards of excellence. Learn more at: https://www.ppa.com.

About Imaging USA
Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://www.imagingusa.com.

Copyright: © Copyright 2024 Professional Photographers of America

Latest Episodes:

Pricing and Profit Strategies for Photographers with Rhea Whitney Nov 12, 2024

Pat Miller welcomes wedding and lifestyle photographer, Rhea Whitney, who unpacks the challenges of running a successful photography business. If you’ve ever felt overwhelmed by juggling your creative side with the demands of running a business, this conversation will change the way you approach both your craft and your company.

Episode Highlights 🎤💡:

(16:23) - Thought Work

(22:51) - Your Work is Worth It

(33:58) - Analyzing Demand

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Rhea Whitney ⬇

Website | Facebook

Building a Purpose-Driven Photography Business with Tim Walden Nov 05, 2024

Pat Miller welcomes Tim Walden, a leader in relationship

photography, to discuss his incredible journey from rescuing a struggling

family business to becoming a well-known figure in the industry. This episode

is more than just business advice—it's a guide to bringing passion and purpose

into your photography to create a unique and profitable brand.

Understanding the Photography Business with Heather Crowder Oct 29, 2024

Pat Miller chats with Heather Crowder, owner and photographer at The Lightbox Studio & Heather Crowder Portrait Studio, to explore how adding volume photography to your business can be a game-changer. If you're looking for ways to expand your income and reach more clients, you won’t want to miss this conversation!

Episode Highlights 🎤💡:

(17:14) - Finding Your Style

(35:01) - Profit in the Volume

(37:37) - Clear Outcome

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Heather Crowder ⬇

LinkedIn | Facebook | Instagram | Website

Mastering Photography Mindset with Pete Coco Oct 22, 2024

Pat Miller hosts the inspiring Pete Coco in an engaging episode that unpacks the profound impact of mindset on personal and professional success in photography. This episode promises to shift your perspective on the intertwined relationship between mental conditioning, artistic growth, and business success.

Episode Highlights 🎤💡:

(08:45) - Focusing Your Skills

(14:38) - A Successful Mindset

(21:02) - Self Belief

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Pete Coco ⬇

LinkedIn | Facebook | Instagram | Website

From Passion to Profit: Charge What You're Worth with Mary Fisk-Taylor Oct 15, 2024

In this episode of the Professional Photographer podcast, Pat Miller sits down with Mary Fisk-Taylor, a 30-year photography industry veteran, to discuss the often-difficult topic of pricing your work. Mary shares her journey of transitioning from pure passion to running a profitable photography studio, offering advice on overcoming the fear of charging what you're truly worth. She emphasizes the importance of balancing creativity with data-driven business decisions to ensure long-term sustainability in a competitive market.

Mary also highlights the impact of industry trends, including the rise of Artificial Intelligence (AI), and how staying authentic and knowing your numbers can give photographers an edge. From delegating tasks to prioritizing profit over passion, this episode provides practical strategies for photographers looking to thrive financially while still pursuing their creative dreams.

Episode Highlights 🎤💡:

(09:15) - Discover why passion is key to overcoming sacrifices and delivering photography that clients will cherish for generations.

(19:37) - Learn how valuing your skills can reshape client expectations and improve fair compensation in photography.

(35:55) - Explore three simple strategies for paying yourself as a photographer and improving your financial stability.

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Mary Fisk-Taylor⬇

LinkedIn | Facebook | Instagram | Website

Leadership, Philosophy, and PPA's Future with Mark Campbell Oct 08, 2024

Pat Miller chats with Mark Campbell, President of Professional Photographers of America (PPA), about the organization’s bright future and the meaningful philosophy that drives his approach to photography and leadership. Get ready for a conversation that challenges conventional thinking and offers valuable lessons for both life and business.

Episode Highlights 🎤💡:

(06:20) - Why Education is Vital for Photographers

(13:23) - Understanding Client Needs

(26:34) - The Importance of Photography + Figuring Out What's Next

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Mark Campbell ⬇

LinkedIn | Website

Niche Branding and Overcoming Fear with Shawon Davis Oct 01, 2024

Pat Miller has a heartfelt conversation with branding strategist and photographer Shawon Davis. They explore the intricate world of branding and the powerful impact of mindset in this compelling episode. If you’ve ever felt held back by fear or wondered how to carve out a niche in a saturated market, you won't want to miss this conversation.

Episode Highlights 🎤💡:

(03:53) - Define Brand Identity

(07:12) - Passion and Problem-Solving

(30:19) - Value Client Experience

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Shawon Davis ⬇

LinkedIn | Website

Building Strong Professional Relationships in Photography with Shola Richards Sep 24, 2024

Pat Miller talks with author and keynote speaker Shola Richards about the importance of professional relationships and how they can shape the success of your photography business in this episode. Shola sheds light on how empathy and connection aren’t just nice-to-have skills—they’re the foundation of a thriving business.

Episode Highlights 🎤💡:

(3:37) - The Importance of Connecting with Your Clients

(12:31) - Communicating Effectively

(15:37) - Finding Common Ground in Conversations

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Shola Richards ⬇

Shola's Book | Website | Facebook | Instagram | LinkedIn

Beyond the Lens: The Human Element in Photography with Ronan Ryle Sep 17, 2024

Pat Miller welcomes industry visionary Ronan Ryle in a groundbreaking episode that shifts the focus from the technical art of photography to the emotional core of the client experience. If you think photography is all about capturing the perfect shot, this episode will change your perspective and reveal how powerful emotional connections can elevate your business.

Episode Highlights 🎤💡:

(15:24) - Delivering Value to Your Clients

(24:03) - Finding Your Passion and Purpose

(31:23) - Creating the Experience for Your Clients

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Ronan Ryle ⬇

LinkedIn | Website

Originality and Hustle: The Secret Formula with Cane Sampson Sep 10, 2024

Pat Miller hosts a compelling conversation with creative photography trailblazer Cane Sampson, discussing the transformative power of originality in the photography industry. This episode dismantles the conventional and invites you to discover the boundless freedom and success that comes from truly being yourself in your craft.

Episode Highlights 🎤💡:

(2:09) - Creating a System for Your Business

(9:16) -Making Photography Your Own

(20:53) -Taking a Risk in Photography

(25:41) -Hustler's Mentality

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Cane Sampson ⬇

Fix Your Price List with Sheryl Bashore Sep 03, 2024

Pat Miller talks to Sheryl Bashore, the owner of Sheryl Z Photography and a pricing coach, about what really makes family photo sessions special and how thoughtful pricing can make a big difference. Sheryl shares her tips on connecting with clients, especially kids, to create a fun and relaxed atmosphere. This not only leads to better photos but also encourages parents to invest more in the experience.

Episode Highlights 🎤💡:

(11:47) - Sheryl's Pricing Advice 💡

(28:04) - Emotionally Connecting with Clients

(31:19) - The Importance of Children's Experience During a Session

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Sheryl Bashore ⬇

Facebook | Instagram | Website

Secrets of Successful Volume Photography with Jason Marino Aug 27, 2024

Pat Miller welcomes volume photography expert Jason Marino in an eye-opening episode where they explore business strategies that have led to his phenomenal growth in the world of volume photography. This episode will shatter your preconceived notions about volume photography and reveal the staggering potential within this seemingly simple line of work.

Episode Highlights 🎤💡:

(10:21) - The Importance of Volume Photography

(29:02) - Developing a Workflow for Volume Photography

(38:20) - Finding a Good a Mentor

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Jason Marino ⬇

LinkedIn | Website

The Emotional Power Behind Your Camera Lens with Marnie Clagett Aug 20, 2024

Explore the emotional side of photography with expert Marnie Clagett as she joins Pat Miller to discuss how connecting with clients can elevate your business. This episode offers valuable insights on overcoming imposter syndrome, shifting focus from technical perfection to emotional impact, and rethinking your approach to pricing and client engagement.

Learn how to turn fear and comparison into tools for growth, and discover Marnie's strategies for mastering the art of emotional connection in your photography work.

Episode Highlights🎤💡:

(08:12) - What Your Clients Are Buying 🛒

(13:47) - Pay Attention to What Your Clients Love

(23:43) - Benefits of a Gratitude Journal

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Marnie Clagett ⬇

LinkedIn | Website

The Future of Photography and Creative Vision with Ab Sesay Aug 13, 2024

Pat Miller interviews the remarkably talented photographer, Ab Sesay, in an insightful discussion about balancing creative vision with client demands and the upcoming impact of artificial intelligence on the photography world.

Ab Sesay speaks about the challenges and joys of professional photography. From sharpening your skills to understanding the inevitable convergence of technology and artistry, this conversation is packed with invaluable insights.

Episode Highlights 🎤💡:

(02:48) - What You Love About Photography

(17:47) - Your Point of View as a Photographer

(27:06) - Measuring Success as a Photographer

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Ab Sesay ⬇

LinkedIn | Website

Turning Art into Profit with Gary Hughes Aug 06, 2024

Join Pat Miller as he talks with expert head-shot photographer Gary Hughes about transforming creative passion into a profitable photography business. In this episode, Gary shares insights on balancing artistry with smart business strategies, building client relationships, and staying resilient during economic challenges.

Discover essential tips for long-term success, including how to navigate market changes, maintain profitability, and overcome the hurdles of running a photography business.

Episode Highlights 🎤💡:

(14:47) - Building a Profitable Business

(18:17) - Dreaming Bigger

(25:02) - Communicating with Your Audience

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Gary Hughes ⬇

LinkedIn | Website | Instagram

Essential Tips for Boosting Your Photography Business with Kira Derryberry Jul 30, 2024

Unlock the secrets to a thriving photography business with Kira Derryberry and host Pat Miller. In this episode, Kira shares game-changing strategies on low-pressure selling, building client trust with tethered shooting, and efficient time management. Learn how to increase revenue effortlessly through smart outsourcing and strategic networking. Packed with actionable tips, this episode is your guide to transforming your photography business without overwhelming yourself or your clients.

Episode Highlights 🎤💡:

(25:18) - Gaining Trust with Your Clients

(27:53) - Kira's Pricing Advice

(35:05) - Automating Your Workflow as a Photographer

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Kira Derryberry ⬇

LinkedIn | Website

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