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    Product Talk

    Produced by Products That Count, a 501(c)3 nonprofit that helps everyone build great products, this podcast is an award-winning show by and for product minds, with millions of downloads and a 5-star rating on most major platforms. Each of the 300+ episodes features a product leader interviewing another product leader and exploring what it takes to build great products. Recent ones feature the Chief Product Officers of Brex, Glassdoor, Experian and more.

    About Us: Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of 30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at ProductsThatCount.com.

    Advertise
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    Latest Episodes:
    EP47- Author of the Netflix Culture Deck on Developing Teams that Scale Apr 17, 2018
    Show notes

    In order to be nimble, you need to have a great team that grows with your organization's technology and culture. Join Patty Mccord and I on this podcast epsiode about how you should tackle team development and management as a Product Manager.

    Patty headed up HR at Netflix for 14 years and helped develop the Netflix Culture Deck, which is still a staple onboarding document for companies today. Her book "Powerful: Building a Culture of Freedom and Responsibility," focuses on how the high-performing culture at Netflix was formed — advocating complete honesty and using challenges as motivation rather than incentives.


    EP46- Chief Product Officer at Box on Building User Experience and Development Apr 10, 2018
    Show notes

    Building "products that count" involves more than just developing a great product, it's about creating a memorable user experience from beginning to end. Sure, making sure your infrastructure is technically solid and functioning is integral, but how do you make this process inspiring? How do you create a process that encourages the user to integrate your product into their daily life? and share it with their friends and peers?

    In this month's podcast episode, I chat with Box CPO Jeetu Patel about how you can begin building the user experience in early development and how you can have the biggest customer impact at scale.


    EP45- Silicon Valley-based Social Science and Business Journalist on Middleman Economy Feb 21, 2018
    Show notes

    Why would anyone want to hire a middleman, like someone to get your groceries, especially if you have time to take care of the planning and shopping yourself? On today's episode, my guest Marina Krakovsky discusses her book The Middleman Economy. Marina shatters old stigmas about middlemen of yesteryear, explaining why some middlemen have disappeared while many others have gained in importance. She offers clear suggestions about what today's businesses must do to make technological progress work for them, not against them.

    On the show, you'll hear Marina's opinion that despite predictions that the internet would destroy the need for middlemen, she argues they're more valuable than ever though their roles have changed.


    EP44- SurveyMonkey fmr President & CTO on Making a Difference with Tech Nov 07, 2017
    Show notes

    How is technology making a difference in your life today? On today's episode, my guest Selina Tobaccowala discusses her newest startup Gixo and how she plans to help consumers lead healthier lives. You'll hear Selina compare and contrast her experiences with Evite, the company she co-founded; SurveyMonkey, the company she helped grow and scale to 200 million users; and Gixo, her current-day startup that she co-founded with Al Lieb.

    Selina also shares insight into what makes a great Product Manager and how to take your career to the next level. It starts with carving your own path, a lot of success starts with you taking on more responsibility—be proactive and ask for more from your manager instead of waiting for them to come to you. Selina also tells me that PMs are the glue that makes all the pieces work and it's important to know the answers to the following:

    • What are the important areas of feedback that helps drive your product?
    • What are the business metrics?
    • What are the strategic goals?
    • How do you make sure you have a great engineering partner (or team)?

    Selina's Recommended Readings

    • Reid Hoffman
    • No Sweat

    To learn more about Selina, visit gixo.com or her Medium page.


    EP43- Product Expert David Fradin on What Makes a Great Product Manager Oct 30, 2017
    Show notes

    What are the qualities you look for in a great product manager? Today, my guest David Fradin shares his thoughts on what makes a successful, innovative product leader. David is a classically trained Product Manager, now coach, that worked with Steve Jobs at Apple and worked for David Packard at HP—all in all, he's been in the product management industry for over 47 years across 27 different organizations and verticals.

    On the podcast, you'll hear David's mnemonic "S.P.I.C.E S." and you'll learn the six keys to building insanely great products which stands for:

    1. strategy,
    2. process,
    3. information,
    4. customers,
    5. employees, and
    6. systems & tools

    David tells me one of the most important things that a product manager should do is to start as a leader to assess the product lifecycle.

    David Fradin's Influencers

    • Steven Johnson
    • Innovation Tools: The most successful techniques to innovate cheaply and effectively

    EP42- Game-thinking Guru Amy Jo Kim on Accelerating Early Product Design Oct 02, 2017
    Show notes

    How can "game thinking" help strengthen long-term engagement with your users? Today, on this episode, my guest Amy Jo Kim discusses how she helps entrepreneurs bring their ideas to life with game thinking to help accelerate early product design.


    EP41- Career Coach Dorie Clark on How to Create and Monetize a Strong Brand Oct 02, 2017
    Show notes

    What are three words you would use to describe yourself to help build your personal brand? On today's podcast, you'll hear Dorie Clark discuss her books, what keeps her committed to helping people get their ideas heard, how she uses the 3-word exercise to start the branding process, and much, much more.


    EP40- Products That Count: Get Storied CEO Michael Margolis on Storytelling in the Age of Disruption Sep 04, 2017
    Show notes

    Are you telling the big-picture story that'll influence change? What is the structure of belonging in the digital age? These are just a few questions the CEO and Founder of Get Storied, Michael Margolis, asks on today's episode.

    Michael has a background in cultural anthropology, and he works with people who are changing history; people who are doing things that have never been done before. On this episode, you'll hear his insights on why storytelling is more crucial than ever in our age of disruption and innovation. First and foremost, it's all about the human experience. Emotion starts first. As consumers, we buy on emotion and justify with logic.

    On this podcast, you'll hear about Michael's story and how he got into his role as a Narrative Strategist and what keeps his passion for storytelling alive. You'll also hear great advice on why online comes first when it comes to your personal story and brand. Michael mentions how you write your about page and bio is one of the most important skills we don't get taught. Finally, you'll hear Michael explain why as product managers, we take for granted what other people want to know. He mentions: "You have to see it and feel it before you can believe it."

    To learn more about Michael follow him on Twitter or visit https://www.getstoried.com/redpill.

    Sign up for the Oct 1-Day Masterclass with Michael Margolis; find tickets on Eventbrite.

    Michael's viral blog post: The Resume is Dead, The Bio is King


    EP39- Products That Count: Product School Founder and CEO on What Makes a Great Product Manager Aug 28, 2017
    Show notes

    Founder and CEO of Product School, Carlos González de Villaumbrosia, talks about his insights into what makes a great product manager in this episode. Carlos started his career in software development in Spain—but he knew he always wanted to be in Silicon Valley because he was very excited about technology. Carlos mentions to me that in addition to engineering, he also went to business school. Both career paths were great in their own respect—but he wanted to find something in the middle. Engineering, as he recalls, was very low-level and technical and business school was very high-level and strategic. That's where he found product management—his passion and dream.

    On the show, you'll hear how Carlos found the formula with Product School where people can learn the latest and greatest with product management and tech while keeping their life. He also provides advice to companies who are looking to hire for their first product role and beyond. His top three product management qualities to look for in any product person includes:

    • Technical Skills: When talking about software (or websites and applications) you need to be comfortable understanding and knowing how the technology works. It doesn't mean you need to be a software engineer, but, you need to know about the technical inner workings of the product itself.
    • Industry Domain: Products vary from industry, market, country. You'll have an advantage if you understand your target market, customer, and product market.
    • Communication Skills: As a product manager, you're going to spend most of your time communicating rather than executing. You need to know how to talk to all different types of people from all different departments and beyond. It's the 80/20 rule.

    Click the link to find out more about, The Product Book: How to Become a Great Product Manager, a book inspired by the learnings and curriculum of Product School.

    To get more insights on product management visit Product School to see their events or join their free Slack Community. To connect with Carlos, find him on LinkedIn.


    EP38- Portigal Consulting Founder, Steve Portigal, on User Research Aug 08, 2017
    Show notes

    Founder of Portigal Consulting, Steve Portigal, talks about user research, books, and how much there is to learn about people on today's episode. Located just outside of San Francisco in Pacifica, CA, you'll find Steve's consultancy. Here, he aims to help companies harness the strategic power of user research. In this episode, Steve provides his expertise and thoughts on how to uncover compelling insights with customers. He mentions how important it is to leave your worldview at the door when you're studying other people. Steve also explains the "art" of asking the right question and how it's both a science and art form. Finally, you'll hear practical product manager career advice to get you to the next level.

    Click the link to find out more about Steve's most recent book Doorbells, Danger, and Dead Batteries: User Research War Stories. Use coupon code: PTCfriends for 20% off at checkout.

    To get more user research advice, or to connect with Steve, visit his website http://www.portigal.com/ or find him on Twitter.


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