Product Chats Podcast

Latest Episodes:

Reasessing Your Market Assumptions May 03, 2018

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* This podcast was captured during our recent webinar (Reasessing Your Market Assumptions).

What if everything you think you know about your market is wrong?
That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
View the recording from our April 18 webinar to learn about the framework Logi Analytics used and how you can apply it to your efforts.
Josh Martin, director of product marketing at Logi Analytics shared his methodology and approach to validating market assumptions, including real-life examples.

Looking for some advice, feedback or even just encouragement to stay on track with your Pragmatic Marketing implementation? Learn more about our new program, Pragmatic Personal Coaching.

Practical Implementation of Pragmatic Principles Apr 26, 2018

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In this week’s episode of PragmaticLive,

Lead of Digital Product Management for Sleep Number, Jake Flanagin, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss takeaways and practical implementation following Jake's recent experience in our Foundations, Focus, and Build courses.

Have a topic suggestion or a question you would like answered? Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course?
UX Essentials by Ascest

The Product-Led Go-To-Market Strategy Apr 19, 2018

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In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Nick Bonfiglio, CEO and co-founder of Aptrinsic, discuss product-led go-to-market strategies and how companies can provide excellent customer experiences.

Are you ready to improve your go-to-market strategies? Sign up for Pragmatic Marketing training courses today!

Are You Having Value Conversations? Apr 12, 2018

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In this week’s episode of PragmaticLive,

Corporate Iconoclast, Radio Talk-Show Host and Senior Director, Sage Accountants Solutions Ed Kless, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss the need for effective value conversations and the impact they can have on a business.

Make sure to check out Ed's talk show The Soul of Enterprise, for more great content.

Have a topic suggestion or a question you would like answered? Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course?
UX Essentials by Ascest

The Top 5 Mistakes Product Teams Make With Customer Interviews Apr 05, 2018

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In this week’s episode of PragmaticLive, Product Discovery Coach from Product Talk, Teresa Torres, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss customer interviews and how to conduct them effectively.

Have a topic suggestion or a question you would like answered? Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Check out our upcoming courses and register today!

The Key to Building Better Products Mar 29, 2018

Show notes

* This podcast was captured during our recent webinar (The Key to Building Better Products).

It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great? Learn how to obtain the information you need to dial in the user experience (UX) your customers are looking for.

Join Peter Hughes, founder and lead consultant at Ascest as he provides real-life examples as he shares effective UX tools and how to use them.

Ready for a deeper dive into the principals of UX? We've partnered with Peter Hughes and Ascest to bring you UX Essentials through the Pragmatic Learning Network. Registration is open now!

Intelligent Pricing or Pricing Intelligently? Mar 22, 2018

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Is launching a freemium model effective for customer acquisition?
In this week’s episode of PragmaticLive, Co-Founder and CEO of Price Intelligently, Patrick Campbell, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss effective customer acquisition and how effective freemium models really are.

Have a topic suggestion or a question you would like answered? Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Check out our upcoming courses and register today!

Ask The Experts Mar 08, 2018

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In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, takes listener questions and discusses how small businesses can master the art of pricing, create proposals that win deals and more.
If you have suggestions for a podcast topic or questions you would like answered, send them in to experts@pragmaticmarketing.com or submit on twitter using the hashtag #askpragmatic.

Ready to start, or continue your Pragmatic certifications? We offer a broad range of course times and locations.

Product Owner Vs. Product Manager Mar 01, 2018

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Do you know what separates the two?

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right products.

Ready for an in-depth look at how to work most effectively with a UX design team? Check out our brand new partner offering through the Pragmatic Learning Network: UX Essentials by Ascest

Pricing for Growth Feb 22, 2018

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Conducting a complete pricing initiative can be a daunting task. Understanding your market, and the various market segments that may exist, is crucial to capturing more value.

In this week’s episode of PragmaticLive, Segment Monetization Lead at Eventbrite, Greg Hollander, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss how Eventbrite leveraged package and price segmentation in order to implement a new pricing strategy thatwould allow them to meet their growth goals.
Ready to help your business grow?
Check out some of our upcoming courses.

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