Product Chats Podcast

Latest Episodes:

Breaking the Glass: Practical Actions to Address the Gender Pay Gap Mar 26, 2021

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"Gender pay gap", "glass ceiling", we've all heard the terms and know that the issue exists, but how do you quantify the data and take practical actions in closing the gap.

Jane Morgan, technology marketing consultant and founder of Gendelity, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss the facts of not only the gender pay gap, but income inequality as a whole and what actions organizations can take in order to bridge these gaps once and for all.

Product and Marketing Lifecycles: When It All Aligns Mar 19, 2021

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Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles.

Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM.

Ready to get aligned? Check out our full roster of updated courses!

Flashback Friday - Lessons in Product and Pricing Mar 12, 2021

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What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from beta to early adopter to sustainable pricing models--as well as how to get your salesforce onboard with selling your new products. Got a question for us? A topic you’d like to hear discussed? Feedback? Email us at experts@pragmaticmarketing.com.

The Product-Led Revolution Mar 05, 2021

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What does it mean to be part of the product-led movement, and what does it take to transition into a product-first strategy?

Wes Bush, founder and CEO of Product-Led and author of best seller "Product-Led Growth: How To Build a Product That Sells Itself." , joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to get to the core of what the product led movement really is.

Ready to learn how to become a product first business? Check out our full roster of updated courses!

Learn more about Wes Bush and his book here

The Product Owner and Product Manager Feb 26, 2021

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It can be viewed simply, but the complexities within the relationship between product owner and product manager exist. In this special episode of Pragmatic Live, we take your questions on the matter and discuss with one of the foremost experts in the industry.

Dave West, CEO and product owner with scrum.org, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deeper into the relationship between product owner and product manager.

It's Time to Listen Feb 19, 2021

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We think we know our customers, but do we really know how to listen?

On this episode of Pragmatic Live, SVP for Cerner Corporation, Darrell Johnson, joins our guest host Cali Frisbie, content and social strategist for Pragmatic Institute, to discuss effective customer listening and how to effectively translate it into understanding what customers today really want.

Crafting Profitable Marketing Content From Your Customers Perspective Feb 12, 2021

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* This episode of Pragmatic Live was captured during our recent Product Chat

How do you get inside someone's head to truly understand what they need? Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts.

In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial steps in creating content that is not only profitable but transforms your marketing efforts.

Flashback Friday - The Internet of Things Feb 05, 2021

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The "Internet of Things" is a common term, but do you really understand what it is and why it’s important?

This week, we take a look back at an excellent breakdown of what this term really means and more.

Daniel Elizalde, IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect real-world, real-time data to help enterprises expand their abilities, as well as the role of product management with IoT. He dives into the skills needed for product managers to really make the most of IoT to translate the data into real success.

Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. And be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

User Testing and Covid-19: Shaping Business and Needs Jan 22, 2021

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The current pandemic has challenged, and pushed product professionals around the globe to think differently. One of the biggest questions that we have to answer is - how has the current state of business transformed the problems that users are facing and what product offerings should we roll out to address those needs?

Mike Mace, VP of market strategy with UserTesting joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss this and a give insight into a unique survey UserTesting conducted to better understand how Covid-19 has changed the mindset and needs of product professionals.

If you have any questions for Mike he can be contacted at mike@usertesting.com

Product Chat: Leverage the Power of Design Jan 15, 2021

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Listen to Pragmatic Institute’s Design Practice Co-Director Jim Dibble and Product Instructor Amy Graham join host and VP of Marketing & Product Strategy Rebecca Kalogeris for “Leverage the Power of Design.” The Product Chat took place over Zoom on January 12, 2021. The two experts shared their best advice for leveraging your organization’s design resources to work more strategically toward a successful product. See a few of the topics they covered below: