Metaverse fashion week - its a Four-day digital fashion week replete with virtual shows, stores and events. Dozens of global brands and thousands of visitors able to virtually experience fashion shows, attend live music sessions at branded after parties, and buy and wear digital clothing directly from catwalk avatars.
Virtual avatars walking the runways, some of which will be shoppable and wearable, meaning people can wear the digital items in the metaverse.
Why are brands like Gucci, Sephora and others doing this? What is the long term strategy? and What is the future? Join Mayank and Marily as they breakdown this exciting and evolving product technology trend.