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    Arts

    Private View(s)

    Private View(s) – a podcast showcasing ideas and opinions inside the world’s most exciting creative agencies and brands, made possible by ASK US FOR IDEAS.

    At AUFI, we’ve been lucky enough to have spent nearly a decade introducing some of the most interesting, forward-thinking brands to some of the smartest and most visionary creative teams in the world.

    In this podcast, we shine a light on some of these people – sharing a fraction of the inspiring conversations that we’re lucky enough to listen in on every day. This isn’t just about the work, but the why, the how and the who.

    ASK US FOR IDEAS (AUFI) helps the world’s most ambitious brands connect with a collection of the best and most exciting creative agencies from around the world.

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    Copyright: © All rights reserved

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    Latest Episodes:
    30 – Ragged Edge: brand is an emotional thing Jun 19, 2026
    Show notes

    It’s easy to be cynical about the state of branding, but Ragged Edge founder Max Ottignon definitely isn’t. After 20 years running an agency he’s more optimistic than ever about what great branding can achieve, and the need for the kind of emotional connection it sparks.


    29 – Ueno: making technology more human Apr 09, 2026
    Show notes

    After selling to Twitter in 2021, Halli Thorleifsson thought his agency days were over. But he’s back, he’s running his studio Ueno again, and he’s powered by a fresh surge of enthusiasm for the digital space. We spoke about why he tells brands not to hire him, what companies actually need from digital agencies, and how being at Twitter changed his perspective.


    28 – U.N.N.A.M.E.D.: strategy is a map, not a shortcut Jan 28, 2026
    Show notes

    Branding is about feeling out the terrain, not planting a flag, according to Nikita Walia, who joins us to talk about getting brand strategy out of the PDF and into the real world.


    27 – CōLab: creativity, sideways Oct 01, 2025
    Show notes

    The startup world moves fast, thinks different, and breaks things. But when it comes to creativity, the old agency playbook doesn't always apply, says our latest podcast guest Brian Wakabayashi, Head of Brand at WestCap’s internal creative studio CōLab.


    26 – Culture Defined: grow slow, grow better Jul 31, 2025
    Show notes

    Hard truths about building brand community: it’s difficult, it’s time-consuming, and it requires enormous commitment. But the brands that get it right will flourish. For the latest episode of our podcast, we chatted with Culture Defined founder Viktoria Wyckman about what community actually means, and embracing a slower approach to creative work.


    25 - Albert Hill: rethinking 'bad' design Mar 24, 2025
    Show notes

    Albert Hill, consultant and co-founder of much-admired estate agency The Modern House, discusses why a more instinctive, experimental kind of branding could be key to beating the algorithm.


    24 - Mercury/13: a good brand changes the course Jan 15, 2025
    Show notes

    Victoire Cogevina Reynal, co-CEO at club ownership group Mercury/13, sets out her mission for the business (no less than the emancipation of women’s football teams around the world), and discusses why branding and creativity are at the absolute core of Mercury/13’s big ambitions.


    23 - Otherway: bite-size branding Nov 07, 2024
    Show notes

    Jono Holt, founder of creative agency Otherway, discusses whether anyone still loves the 60-second ad format, and how short-form can be a shortcut for brands that want to get to the heart of culture.


    22 - 1440: your customer is your creative Oct 04, 2024
    Show notes

    Tim Huelskamp, co-founder and CEO of knowledge company 1440, on using a very old format to build a very modern media brand – and how customer stories helped grow the business from 78 subscribers to millions.


    21 - Fonzie: the dark art of naming Aug 13, 2024
    Show notes

    Arin Delaney, co-founder of copywriting studio Fonzie, discusses the magical potential of a great name, including its far-reaching power as a marketing tool and the studio’s ‘spiritual’ and ‘ethereal’ approach to naming brands and products.


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