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Powerhouse Women — Education
Powerhouse Women

How do I figure out what my purpose is? How do I connect with like-minded women? How do I gain confidence and overcome imposter syndrome? How do I grow my money mindset? How do I launch and sell my products and services to make six figures with a small audience?

Welcome to Powerhouse Women, the podcast! We’ll answer all of these questions (and more) in order to help you get out of your own way and into ACTION around your big ideas. Because you’re NOT meant to do business (or life) alone!

Host Lindsey Schwartz will bring you everything you need to bring your big ideas to life with tactical tips, business strategy and all of the mindset shifts you need to take on your business, side hustle or passion project with confidence!

Along with sharing all of our business secrets we interview incredible expert female entrepreneurs so you can hear their secrets, challenges, top tips and the real stories behind being a woman in business.

Let’s get inspired to take action together! Welcome to Powerhouse Women!

Latest Episodes:

198: Finding your authentic brand voice and having copy you're proud of with Hayley Barnes Mar 11, 2021

Show notes

Finding the right words to best describe your business and the impact you make can be tough, but my guest today is giving us her best tips for how to find your authentic brand voice and positively influence people through your words.

Hayley Barnes is the founder of Rock Paper Copywriting, a copywriting agency for heart-centered entrepreneurs who know they want to make an impact. Specializing in launch and email copywriting, Hayley helps women to stop feeling squeamish about selling, find an authentic brand voice, and have copy they're proud of.

Haley is actually the brilliant copywriter behind our recent Girl Gang launch campaign and she's full of wisdom, so I can't wait for you to hear this episode!

In this episode we talk about:

What is copywriting and why is it so important
Tips for getting started in finding your brand voice
Key elements of a sales page

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

|| CONNECT WITH ROCK PAPER COPYWRITING ||

instagram.com/rockpapercopywriting

www.rockpapercopywriting.com

https://rockpapercopywriting.com/email-planner/

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhousewomencommunity

www.powerhousewomen.co

www.powerhousegirlgang.com

197: My biggest secret to taking the struggle out of knowing exactly what to create next. Mar 09, 2021

Show notes

What if I told you that you never had to struggle with what to sell or offer, how to sell it and get people excited, or when to pivot if something isn't quite working? Well that IS possible and today I'm going to share my biggest secret to keeping my finger on the pulse of this community--feedback!

Before you tune me out thinking that's too simple of an answer, I promise that if you implement even one of the strategies I'm going to share in this episode you will start to see a shift in your engagement and sales conversions.

In this episode we talk about:

What feedback tells you
Tangible ways to collect feedback
Three groups of people you want to be collecting feedback from

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhousewomencommunity

www.powerhousewomen.co

www.powerhousegirlgang.com

196: How to create loyal customers by focusing on a quality customer experience with Sage Aubrey Mar 04, 2021

Show notes

If you have a business or passion project, one of the most critical things you need to have is a deep understanding of the people you serve and the problem that you solve. As we kick off this podcast series and count down to the launch of our signature Six Figure School course, I wanted to bring you inspiration from women who I have personally learned from along my own business journey.

My guest today is an absolute master at understanding her customer and how to serve them. Sage Aubrey is a handbag and accessories designer based in Arizona who has disrupted the fashion industry by taking the opposite approach that most other luxury brands do. After spending a few years in the fashion industry she noticed a disturbing trend in the way companies were marketing to women, and made it her mission to take a more personal route with her iconic brand, one that promotes the power of female connection.

In this episode we talk about:

How to be in tune with your customer base
Why the customer experience is everything
Getting people obsessed with your product or brand

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

|| CONNECT WITH SAGE AUBREY ||

instagram.com/thesageaubrey

instagram.com/sageaubrey

www.sageaubrey.com

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhousewomencommunity

www.powerhousewomen.co

www.powerhousegirlgang.com

195: The truth about narrowing down your niche and getting clear about the problem you solve Mar 02, 2021

Show notes

Does the thought of having to narrow down your niche ever feel a little daunting? I've talked to a lot of women in our community recently who feel this way so if you do too, you're not alone. Today I'm challenging the traditional business and marketing advice telling you that you MUST get clear about your niche to move forward, and giving you massive permission to start right where you are.

In this episode we talk about:

Why it can be harmful to narrow down your focus too soon
Testing different content to see what resonates with your audience
Noticing who is drawn to you and your message

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhousewomencommunity

www.powerhousewomen.co

www.powerhousegirlgang.com

194: How to show up authentically online and powerfully navigate criticism with Venessa Kaufman Feb 25, 2021

Show notes

I have a question for you--how free do you feel to show up 100% authentically online? I've definitely had my own struggles with this so today I invited a friend who has been an inspiration to me when it comes to content creation and authenticity, especially when it comes to having an online presence.

From wealth management broker to a successful fashion and lifestyle blogger, Venessa Kaufman saw the need for pursuing fashion with a heart. Striving to highlight how women can be both brainy and beautiful, she lends a heartfelt and independent voice to her readers and social media community.

I can't wait for you to meet her, so let's dive in!

In this episode we talk about:

Deciding how to show up by doing what feels right to you
Using social media as a creator vs as a consumer
Handling criticism by owning your power

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

|| CONNECT WITH VANESSA KAUFMAN ||

instagram.com/wetheclassy

www.wetheclassy.com

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhousewomencommunity

www.powerhousewomen.co

193: Your reminder that you have full permission to change your mind...And a HUGE announcement you won't want to miss! Feb 23, 2021

Show notes

Today I'm coming to you with a reminder for you (and for myself) that sometimes in life, and in business, it's perfectly ok to change your mind. I'm also sharing a HUGE announcement in this episode and something that I'm honestly shocked to be announcing after I said I would never do this again on a recent podcast.

What your business or your life looks like right now may not be what it looks like 1, 5, or 10 years from now. I honestly used to have a lot of fear around the unknown, but I've learned that if you learn to trust your intuition and always listen to the people that you serve, you will always be led in the right direction so today I'm sharing a few tips for how to do exactly that.

In this episode we talk about:

The types of fears behind changing your mind or pivoting
Listening to your intuition despite your fears
An exciting announcement for something NEW in PW

The Girl Gang membership community is officially open (cue confetti!!) - join now at www.powerhousegirlgang.com

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhousewomencommunity

www.powerhousewomen.co

www.powerhousegirlgang.com

192: How to build your dream business as a side hustle while still working your day job with Kelly Kussman Feb 18, 2021

Show notes

So many of the women in our community are building their dream business as a side hustle while also working full or part time.

Today I get to share an incredible guest with you who is doing just that. Kelly Kussman is the founder of Cayla Gray, a luxury collection of clean fragrances (and the ONLY perfume I wear!), a business she started after facing a loss in her personal life that inspired her to go after her dreams. She's sharing some valuable tips for fellow side-hustlers, that apply to you no matter what stage of business you're in.

Kelly also happens to be a graduate of our signature program called Six Figure School, which is perfect for anyone in the side hustle stage because it gives you a step-by-step plan to follow and helps you maximize the time that you DO have to work on your business. We're opening enrollment for the spring program soon so stay tuned for that!

In this episode we talk about:

The power of infusing your personal story into your brand
Why you shouldn't wait to do what's on your heart
3 Tips for building your dream business while still working

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

|| CONNECT WITH CAYLA GRAY ||

instagram.com/caylagrayco

instagram.com/kelly_ward_kussman

Facebook.com/Caylagraco

www.caylagray.com

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhousewomencommunity

www.powerhousewomen.co

191: The power in accountability: Three keys to creating effective accountability partnerships Feb 16, 2021

Show notes

Recently we asked for feedback on something new we're creating for the PW community, and one of the most common responses was that women in our community were looking for accountability. I have had both good and not-so-great experiences with accountability groups or partners, so today I'm breaking down everything I've learned about what makes the most effective accountability partnerships.

In this episode we talk about:

Being clear in your expectations
Finding accountability at your same level
Where to find an accountability group or partner

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhousewomencommunity

www.powerhousewomen.co

190: Building a brand with intention: Why your brand is so much more than a logo with Anna Nassery Feb 11, 2021

Show notes

Today we're chatting all things branding with founder and CEO of BrandUP Anna Nassery. BrandUp is a creative agency that specializes in brand development and custom websites for market-leading brands all over the globe to create designs that are both intentional and beautiful.

I've known Anna for over a year now and one of the things I admire most about the way she has built her company and team is that it's very intentional. I'm excited for you to hear her perspective on how you can bring that same sense of intentionality into your own brand and business, so let's dive into today's episode!

In this episode we talk about:

Not letting the details stop you from figuring it out as you go
Being clear in your vision and what you do
What exactly is branding

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

|| CONNECT WITH ANNA & BRANDUP||

instagram.com/annadoingthings_

instagram.com/wearebrandup

www.brandup.ink

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhttps://brandup.ink/shophousewomencommunity

www.powerhousewomen.co

189: The easiest way to become better at marketing your products and services Feb 09, 2021

Show notes

SHOW NOTES:

Learning how to effectively market your products and services is one of the most critical skills you can learn as an entrepreneur. But if you've ever felt like marketing is just not your thing, today I'm going to share a really simple way to change that perception and become more effective at connecting with the people you want to serve.

In this episode we talk about:

Changing your perception around marketing
How to become a better marketer (and it's easier than you think)
Selling at a level you've personally invested in yourself

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhousewomencommunity

www.powerhousewomen.co

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