Political Trade Secrets: Winning Campaigns | Elections

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Creating the Money Shot P2: Doug Lane on Staging Presidential Events Oct 24, 2016

Show notes

In this episode, we continue our conversation with Doug Lane, founder of Fastlane Productions. Doug has spent more than 30 years planning and administering presidential caliber events for political campaigns and the private sector. In Part 2, Doug shares more of his fascinating perspectives gained by working on behalf of presidents, presidential campaigns and VIP sports and entertainment figures. If you have ever seen a huge rally in person or even on TV, you'll be fascinated when Doug Lane pulls back the curtain to reveal how these often historic and always last minute events happen... and what makes them successful. For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Creating the Money Shot P1: Doug Lane on Staging Presidential Events Oct 18, 2016

Show notes

In this episode, we speak with Doug Lane, founder of Fastlane Productions. Doug shares his story of taking his business from DJing parties to staging official White House events and presidential campaign rallies. In Part 1, Doug tells us how he developed an uncommon skill set to create what he calls "The Money Shot," along the way we learn what the SEA of Life is, lessons from military planning and the importance of redundancy. If you have ever seen a huge rally in person or even on TV, you'll be fascinated when Doug Lane pulls back the curtain to reveal how these often historic and always last minute events happen... and what makes them successful. For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Wayne Laugesen P2: How to Ace a Newspaper Endorsement Interview Nov 24, 2015

Show notes

In Part 2, Wayne gives candidates and causes unprecedented insight into how Editorial Board Interview process. He lays out just how the Ed Board prepares for the interview and how the interviewee should prepare. Wayne provides invaluable advice on how to conduct yourself during the interview. This truly is a one-of-a-kind resource for "How to Ace Your Newspaper Endorsement Interview"

For more info and links, check out the Show Notes on

www.PoliticalTradeSecrets.com

Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Josh Kraushaar: A National Political Reporter on How Politicians Could Better Work w/ the Media Nov 17, 2015

Show notes

In this episode, we speak with Josh Kraushaar, Political Editor at National Journal and co-author of the Almanac of American Politics. Josh provides us with a national political reporter's perspective on how campaigns and politicians could better handle the media and get their message out. We learn from Josh what it takes to be a successful journalist and the lessons he learned from his mentors. We also cover some of the key issues facing politics in America today leading up to the 2016 Presidential Election.

For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com

Wayne Laugesen P1: Inside Look at Newspaper Editorial Pages Nov 11, 2015

Show notes

In this episode, we speak with Wayne Laugesen, Editor of the Editorial Pages at the Colorado Springs Gazette. In this series, Wayne pulls back the curtain and reveals the inner workings of Newspapers and Editorial pages. In Part 1, Wayne explains how editorial pages work and their day to day operations. We discuss how newspapers have stayed relevant in the new media age. We also learn lessons from Wayne's long career as a journalist, including his role in developing "Commando Journalism" For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

MVP: How Jack Kemp, Pro-Football Quarterback , Changed America Oct 08, 2015

Show notes

In this episode, we speak with Mort Kondracke, the co-author of Jack Kemp: The Bleeding-Heart Conservative Who Changed America. This is the only definitive biography of Jack Kemp, the legendary Buffalo Bills quarterback, dynamic Congressional leader, and champion of supply-side economics -- the idea that lowering taxes spurs economic growth.

Mort Kondracke makes the argument that Jack Kemp is the most influential non-president, American politician of the last century.

Jack Kemp’s relentless optimism, focus on growth, enthusiasm for his ideas, and his compassion for all Americans, fueled his success and candidates on both sides would do well to take up the mantle of Jack Kemp and use it to make a positive impact for America.

Mort Kondracke served as a White House Correspondent, Senior Editor of The New Republic during the magazine’s heyday, Washington Bureau Chief for Newsweek and Executive Editor for the Capitol Hill newspaper Roll Call. He's best know from his years on The McLaughlin Group and as a regular commentator on the Fox News Channel.

Get the book and Mort's article "The Jack Kemp Model and check out the Show Notes at www.PoliticalTradeSecrets.com

Answering Listener Questions w/ Sean Bartley Sep 10, 2015

Show notes

This week Sean Bartley, Partner and Director of Advertising Services at Olson Strategies & Advertising and Contributor at Political Trade Secrets, helps tackle listener-submitted campaign questions from fundraising to grassroots and everything in between.

Sean Bartley has spent the last decade running campaigns of all stripes. From taking on and defeating the SEIU in the first campaign he ran, to winning primaries and general elections at the Federal, State and Local level, Sean has a knack for getting results for his clients.

Sean Bartley is known for running aggressive, focused, and determined campaigns. That's why it wasn't surprising that he earned the nickname "Bulldog" in the historic Colorado Recall Elections where he played a key role in removing the sitting Colorado Senate President from office.

Get all of Sean Bartley's articles and check out the Show Notes at www.PoliticalTradeSecrets.com

TJ Walker on Media Training & the 1st 2016 GOP Presidential Debate Sep 03, 2015

Show notes

This week, we take a look at the first 2016 GOP Presidential Primary Debate through the lens of effective Media Training with bestselling author and Democrat media trainer TJ Walker. We use the debate, which had the largest audience in history for a primary debate, as a real world tool to explain key lessons for successful media training and debate prep.

TJ Walker is the CEO of Media Training Worldwide and is a prominent Democrat communications expert who has worked with CEOs, U.S. Senators, and both Presidents and Prime Ministers internationally. TJ is the author of 5 books including the #1 national bestseller "TJ Walker's Secret to Foolproof Presentations," and has numerous online resources and products to help people seeking to become more effective in the media. He even holds the Guinness Book record for the most interviews in a 24 hour period.

TJ hammers home the importance of practicing on video, reviewing it, and repeating this process over and over again until you love what you see. We expand out from debate preparation to how to handle media interviews, your stump speech and some of the mechanics of how to look better on TV. We investigate some great political communicators, including the hard work and disciplined process Ronald Reagan followed to seem so effortless in his ability to communicate with the American people.

For the fans of Political Trade Secrets, TJ is also offering a special 67% Off Discount for his online Candidate Communications training course.

Get the Discount and check out the Show Notes at www.PoliticalTradeSecrets.com

David Flaherty P2: How to Conduct & Effectively Use Polls Aug 31, 2015

Show notes

This week we continue our conversation with Republican pollster, David Flaherty, in Part 2 of our Polling 101 series. In Part 2, we go further in depth on polling and survey research and how it can help you win your election. We discuss what a good polling plan looks like and the important work that is required of the campaign in order to get the best results from your benchmark poll. We then go into the 2016 Presidential Election and specifically the challenges facing pollsters trying to measure support for 16 different candidates. David then gives his advice on how people should evaluate and how the media should report on the public polls in the presidential election. David Flaherty has nearly 25 years of experience working with data and voter files and is known as an expert in mapping technology and redistricting. As a pollster, this deep background in demographics and data helps Magellan Strategies get more accurate results in their research. David spent 14 years in Washington, DC working for the Republican National Committee, the US House of Representatives and Americans for Prosperity. In 2006, David moved to Colorado where he started Magellan Strategies.

Get the Polling 101 Presentation Slides and check out the Show Notes at www.PoliticalTradeSecrets.com

David Flaherty P1: Pollster Lays Out How Polling Works Aug 27, 2015

Show notes

This week, we present Part 1 of our Polling 101 series with Republican Pollster, David Flaherty, President of Magellan Strategies.

In Part 1, David Flaherty lays out everything you could possibly want to know about how polls are conducted, how to effectively use them, and what can be done to meet the challenges facing pollsters over the next decade. We talk about why so many polls recently have been wrong, including the recent British elections, the Greek Referendum, and former Majority Leader Eric Cantor’s surprise defeat.

David Flaherty has nearly 25 years of experience working with data, voter files, mapping technology, and in the redistricting process. As a pollster, this deep knowledge of data, is a real asset when it comes to understanding a population that you are trying to survey.

David spent 14 years in Washington, DC working for organizations like the Republican National Committee, the US House of Representatives, and Americans for Prosperity. In 2006, David moved to Colorado and started Magellan Strategies. David and his team provide survey research, predictive data modeling, and voter data analysis services to political and public affairs clients.

Get more details on the show notes at www.PoliticalTradeSecrets.com

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