Political Trade Secrets: Winning Campaigns | Elections

Latest Episodes:

🗽 Crime & the City—NEW NYC Mayoral Poll Sep 02, 2025

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Political Trade Secrets: Crime & The City—Join host Dustin Olson as he analyzes the latest poll from American Pulse Research & Polling, this time focused on the NYC Mayoral Race and insights into voters’ concerns on Crime.

Tune in to find out how Mamdani, Cuomo, and other candidates are shaping up against each other, and how voters’ views on Crime, Cashless Bail, and Defund the Police impact their vote, among other things.

🔹 Get the full poll at PollingClub.com

🔹 Bring your questions and join the conversation LIVE!

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🚨 Poll Briefing: America’s View on Iran Airstrikes, Israel-Iran Ceasefire & Trump Job Approval Jun 26, 2025

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Join host Dustin Olson for a special LIVE episode of Political Trade Secrets as we unveil exclusive insights from the latest American Pulse poll.

Discover what Americans really think about U.S. airstrikes to destroy Iran’s nuclear program, the prospects for a ceasefire between Israel and Iran, and whether voters connect the border crisis to tensions with Iran.

We’ll break down surprising bipartisan consensus, reveal the newest Trump Job Approval numbers, and share actionable takeaways for policymakers and political strategists.

Don’t miss this in-depth, data-driven discussion on issues shaping America’s future.

🔹 Get the full poll at PollingClub.com

🔹 Bring your questions and join the conversation LIVE!

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Top 2024 Issues: Focus on the Border w/ OH Sheriff-Elect Kurt Schneider Oct 31, 2024

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In this episode of Political Trade Secrets, host Dustin Olson sits down with Kurt Schneider, soon-to-be Sheriff of Ashland County, to explore the most pressing issues for 2024, with a deep focus on the U.S.-Mexico border crisis.

Schneider provides a first-hand account of the humanitarian toll and the cartel-driven chaos at the border, emphasizing the need for strong security measures, including barriers, advanced technology, and dedicated law enforcement.

Schneider underscores how regular citizens can make a difference by supporting leaders committed to securing the border.

The episode also features a powerful mini-documentary produced by Olson Strategies & Advertising, revealing the on-the-ground realities and the impact on local communities.

WATCH THE MINI-DOCUMENTARY: SchneiderforSheriff.com

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#PoliticalTradeSecrets #BorderCrisis #Election2024 #KurtSchneider #HumanitarianCrisis #DustinOlson #BorderSecurity #MiniDocumentary

Pennsylvania Swing State Focus: New Poll + PA-based Strategist Mark Harris Reveals What to Expect Oct 15, 2024

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In this episode of Political Trade Secrets, host Dustin Olson dives into new, exclusive Pennsylvania polling from American Pulse and pull back the curtain on Pennsylvania swing state politics with Special guest Mark Harris, a top strategist and founding partner of Pennsylvania-based ColdSpark, who shares his expertise on what to expect in the Keystone State as we head toward Election Day.

With close presidential and Senate races, the latest poll shows Donald Trump leading Kamala Harris by 1.4%, and reveals critical voter sentiment on key issues. Mark breaks down the geography, early returns, and what makes Pennsylvania such a battleground. We also get into the lesser-known races to watch and, of course, the best Pittsburgh food!

Don’t miss this valuable discussion with one of PA's top political minds.

GET THE FULL POLL: PollingClub.com

LEARN MORE ABOUT AMERICAN PULSE

CHECK OUT COLDSPARK & MARK HARRIS

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Polling 2024: What the Hell's Going on w/ Public Polls? Oct 09, 2024

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In this insightful episode of Political Trade Secrets, host & pollster Dustin Olson dives deep into the world of public polling—polls released to the public through the media—with two seasoned experts: Pollster John Rogers of Torchlight Strategies and Pollster Lee Vasche, Olson's colleague from American Pulse Research & Polling. Together, they unpack the challenges pollsters face in today’s turbulent political climate, exploring the differences between public and internal campaign polls, and why some polling methods—like online panels—might be even less reliable than you'd expect.

John Rogers brings years of experience from his time at the National Republican Congressional Committee, where he established their polling department. He shares his unique perspective on state-level polling and the critical questions reporters and voters should ask when analyzing poll results. Meanwhile, Lee Vasche, a data science expert with extensive experience in fielding multimodal surveys with a focus on live phone interviews, sheds light on the growing issues with incentivized online surveys and explains how pollsters can better account for low-propensity voters and disaster-affected areas to deliver more accurate results.

Join us as we pull back the curtain on the mechanics of public polling, analyze its limitations, and reveal how polling impacts public perception and electoral strategies.

Don’t miss this in-depth discussion with two of the most knowledgeable pollsters in the business!

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#PoliticalPolling #PollingAnalysis #DustinOlson #JohnRogers #LeeVasche #Election2024 #CampaignStrategy #PoliticalTradeSecrets #PublicPolls #PollingMethodology #PollingBias #SwingStates

Revitalizing GOP's Ground Game: A Strategy Session w/ Matt Wylie Nov 14, 2023

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In this enlightening episode, host Dustin Olson and GOP strategist Matt Wylie dissect key political campaign strategies and the evolution of the GOP's ground game. Wylie brings decades of experience to the table, offering an insider's view of landmark campaigns that have shaped the GOP's tactics.

The dialogue opens with Wylie's recollections of a Massachusetts special election that he and host Dustin Olson worked on together, showcasing innovative tactics despite a close loss. He highlights the shift in GOP campaign tactics over the years, focusing on voter targeting and engagement. The discussion underlines the importance of authenticity in politics, drawing from various candidates' experiences.

Wylie shares insights from John Ashcroft's Senate race, emphasizing political values and strategic campaign decisions. The episode also delves into the necessity of grassroots tactics, opposition research, and the importance of preparing for personal attacks in campaigns.

Toward the end, Wylie and Olson critique the GOP's current reliance on social media, advocating for a renewed focus on direct voter engagement and grassroots efforts, especially in new demographics and movements like Parental Rights.

Listeners can seek campaign advice from Wylie at Matt@MattWylie.com.

For more insights, LIKE, SUBSCRIBE, and leave a Review to support the show.

Visit www.PoliticalTradeSecets.com for additional resources.

Celebrating America! Surprising History Trivia of our Independence Day w/ J. Mark Powell, Official Historian of the Political Trade Secrets Show Jul 02, 2021

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Today, Dustin is joined by the official patriotic historian of the Political Trade Secrets Show, J. Mark Powell to Explore Surprising History Trivia around Our Independence Day!

J. Mark Powell is a novelist, former TV journalist, and diehard history buff. He writes a regular Holy Cow! History article at InsideSources.com

Ruth Edmonds, GOP Congressional Candidate & fmr. Columbus NAACP Pres. Shares Her Vision & Takes on Critical Race Theory, plus Our Powerful Maxim for Opportunity, & How to Watch Game Tape to Level Up Jun 15, 2021

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Today on Political Trade Secrets’ Weekly Big Show Podcast w/ Dustin Olson & Sean Bartley:

Ruth Edmonds, GOP Congressional Candidate & fmr Columbus NAACP Pres. shares her Vision & answers a listener’s question: “How should candidates talk about critical race theory?”
We discuss our powerful maxim: “Opportunity is a Function of the Number of Conversations you have for Opportunity”
How to Watch Game Tape to Level Up Campaign Performance

A Productive Way to Think about Border Security & Immigration | The History of Memorial Day | How Terrible is Kamala Harris? | You Need a System for Thank You's | Powerful Axiom: “What You Do Daily Gets Done” Jun 08, 2021

Show notes

On this episode of Political Trade Secrets’ Weekly Big Show Podcast, Dustin & Sean take the field to tackle important news this week, how Republicans can talk about it, and some of the best “political trade secrets” to winning:

The most productive way to think about, talk about and solve Border Security & Immigration
How Terrible is Kamala Harris?
Why you NEED a System for Thank Yous (or they’ll pile up)
Unveil Dustin’s powerful strategic principle: “What You Do Daily Gets Done”
The History of Memorial Day and the significance of Poppy Flowers w/ Author J. Mark Powell, plus a reading of the WWI Poem, “In Flanders Fields”

For daily updates and to communicate directly w/ Dustin & Sean, join our texting community by clicking here OR texting us directly at (202) 918-3345.

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