Political Trade Secrets: Winning Campaigns | Elections

Legal Battles Shaping American Politics with Chris Murray Jan 27, 2026

Political Trade Secrets: Legal Battles Shaping American Politics — Join host Dustin Olson as he sits down with top Republican Constitutional and election law attorney Chris Murray, founder of First & Fourteenth, for a wide-ranging and candid conversation on how the law, politics, and power collide in today’s America.

From immigration enforcement in Minneapolis to redistricting, election-day operations, and more, this episode pulls back the curtain on the legal strategies and incentives shaping modern campaigns, and why lawyers now sit at the center of nearly every major political fight.

The episode digs into:

💡 How census rules and redistricting drive political power in blue states

💡 The hidden legal constraints that shaped GOP election security operations for decades, putting them at a disadvantage

💡 How a shadowy dark money group on the left is targeting Republican lawyers for disbarment, and the differing legal operations and strategies of the political parties

🔹Join our new Polling Club community to get more polling and insights on public opinion: PollingClub.com

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🎄 Ghosts of Christmas Past - Christmas & New Year’s in American History w/ Historic Storyteller J. Mark Powell Dec 24, 2025

🎙️ Political Trade Secrets: Join us for a special holiday episode w/ historic storyteller J. Mark Powell. What can Christmas & New Year's moments in American history teach us about media, persuasion, and strategy?

Stay tuned to find out—from Valley Forge to the modern age, these stories helped forge patriotism and national unity, still shaping how we think today.

📘 Powell’s new book Witness to War is out in February—pre-order now on Amazon.

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🦃 Surprising History & Politics of Thanksgiving w/ Author J. Mark Powell Nov 26, 2025

Political Trade Secrets: Join us as we explore the surprising history and politics of Thanksgiving—from the Pilgrims and the first feast in 1621, to Lincoln’s proclamation, and FDR's “Franksgiving” folly.

We discuss:

— What the first Thanksgiving was actually like, and how the menu has changed over time

— How presidents, wars, and politics shaped Thanksgiving into the national holiday we know today

— The backstory of Mark's new book, Witness to War: The Story of the Civil War Told By Those Who Lived It

Whether you’re a history buff, or just love a good story behind tradition, this is one you won’t want to miss.

📚 Pre-order Witness to War: The Story of the Civil War Told By Those Who Lived It by J. Mark Powell on Amazon!

https://www.amazon.com/Witness-War-Story-Civil-Those/dp/0811777693

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🗳 2025 Off-Year Elections Preview: NYC, Virginia, New Jersey, & More! Oct 30, 2025

Political Trade Secrets: Join us as we break down the most interesting and important 2025 elections across the country: New York City, Virginia, New Jersey, and California—and why they matter for 2026 and beyond. PLUS, who’s winning the Shutdown in polling?

We unpack:

— Which races to watch next week & what they tell us about America’s political future

— How redistricting and political violence are reshaping the map

— Why Democrats are underperforming in blue territory

Whether you’re a campaign pro, strategist, or political junkie, this is one you won’t want to miss.

📊 Get full polling insights at PollingClub.com

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Government Shutdown Showdown... PLUS NYC Mayor's Race Oct 07, 2025

Political Trade Secrets: Strategy, Polling & the Shutdown Showdown — Join host Dustin Olson for a revealing look at the forces driving Washington’s budget battle, PLUS who's winning the MEME War? PLUS a shake-up in the New York City Mayor's Race (we predicted here) and a look at Mamdani and Cuomo's new ads 😱. And we remember the victims of October 7th, look at how Public Opinion has evolved over two years.

We break down:

— Who’s really winning (and losing) the government shutdown: Trump, Vance, Schumer, AOC or the American people

— Hints from public opinion polling about how the Shutdown will go, and polling on Medicaid, and why Democrats are losing both the messaging and meme war

— The real-world impacts Americans need to know: what stops, what continues, and who feels it first

— In NYC, Eric Adams is out, Cuomo and Mamdani roll out new (and head-scratching) ads — and our polling hints at where the race goes next

Whether you’re a campaign pro, strategist, or political junkie, this is an episode you won’t want to miss.

🔹 Join us LIVE and post your Questions/Comments!

🔹 Catch the replay and get more insights at PollingClub.com

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🔮 Focus Groups, Courtrooms & the Future of the Democrat Party Sep 19, 2025

Political Trade Secrets: Inside the Mind of Voters, Jurors, & Consumers —Join host Dustin Olson as he sits down with his favorite Democrat pollster, renowned Focus Group leader, & Courtroom Strategy expert, Carey Crantford for a revealing conversation on how to peel back the onion of public opinion.

We’ll dig into:

💡 The real secret to running world-class focus groups

💡 How top-tier survey research is used in high-stakes courtrooms

💡 The future of the Democrat Party, and what he'd do to save it

Whether you're a campaign pro, strategist, or just a political junkie, this is one you won’t want to miss.

🔹 Join us LIVE and bring your questions!

🔹 Catch the replay and get more insights at PollingClub.com

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🗽 Crime & the City—NEW NYC Mayoral Poll Sep 02, 2025

Political Trade Secrets: Crime & The City—Join host Dustin Olson as he analyzes the latest poll from American Pulse Research & Polling, this time focused on the NYC Mayoral Race and insights into voters’ concerns on Crime.

Tune in to find out how Mamdani, Cuomo, and other candidates are shaping up against each other, and how voters’ views on Crime, Cashless Bail, and Defund the Police impact their vote, among other things.

🔹 Get the full poll at PollingClub.com

🔹 Bring your questions and join the conversation LIVE!

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🚨 Poll Briefing: America’s View on Iran Airstrikes, Israel-Iran Ceasefire & Trump Job Approval Jun 26, 2025

Join host Dustin Olson for a special LIVE episode of Political Trade Secrets as we unveil exclusive insights from the latest American Pulse poll.

Discover what Americans really think about U.S. airstrikes to destroy Iran’s nuclear program, the prospects for a ceasefire between Israel and Iran, and whether voters connect the border crisis to tensions with Iran.

We’ll break down surprising bipartisan consensus, reveal the newest Trump Job Approval numbers, and share actionable takeaways for policymakers and political strategists.

Don’t miss this in-depth, data-driven discussion on issues shaping America’s future.

🔹 Get the full poll at PollingClub.com

🔹 Bring your questions and join the conversation LIVE!

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Top 2024 Issues: Focus on the Border w/ OH Sheriff-Elect Kurt Schneider Oct 31, 2024

In this episode of Political Trade Secrets, host Dustin Olson sits down with Kurt Schneider, soon-to-be Sheriff of Ashland County, to explore the most pressing issues for 2024, with a deep focus on the U.S.-Mexico border crisis.

Schneider provides a first-hand account of the humanitarian toll and the cartel-driven chaos at the border, emphasizing the need for strong security measures, including barriers, advanced technology, and dedicated law enforcement.

Schneider underscores how regular citizens can make a difference by supporting leaders committed to securing the border.

The episode also features a powerful mini-documentary produced by Olson Strategies & Advertising, revealing the on-the-ground realities and the impact on local communities.

WATCH THE MINI-DOCUMENTARY: SchneiderforSheriff.com

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Pennsylvania Swing State Focus: New Poll + PA-based Strategist Mark Harris Reveals What to Expect Oct 15, 2024

In this episode of Political Trade Secrets, host Dustin Olson dives into new, exclusive Pennsylvania polling from American Pulse and pull back the curtain on Pennsylvania swing state politics with Special guest Mark Harris, a top strategist and founding partner of Pennsylvania-based ColdSpark, who shares his expertise on what to expect in the Keystone State as we head toward Election Day.

With close presidential and Senate races, the latest poll shows Donald Trump leading Kamala Harris by 1.4%, and reveals critical voter sentiment on key issues. Mark breaks down the geography, early returns, and what makes Pennsylvania such a battleground. We also get into the lesser-known races to watch and, of course, the best Pittsburgh food!

Don’t miss this valuable discussion with one of PA's top political minds.

GET THE FULL POLL: PollingClub.com

LEARN MORE ABOUT AMERICAN PULSE

CHECK OUT COLDSPARK & MARK HARRIS

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Polling 2024: What the Hell's Going on w/ Public Polls? Oct 09, 2024

In this insightful episode of Political Trade Secrets, host & pollster Dustin Olson dives deep into the world of public polling—polls released to the public through the media—with two seasoned experts: Pollster John Rogers of Torchlight Strategies and Pollster Lee Vasche, Olson's colleague from American Pulse Research & Polling. Together, they unpack the challenges pollsters face in today’s turbulent political climate, exploring the differences between public and internal campaign polls, and why some polling methods—like online panels—might be even less reliable than you'd expect.

John Rogers brings years of experience from his time at the National Republican Congressional Committee, where he established their polling department. He shares his unique perspective on state-level polling and the critical questions reporters and voters should ask when analyzing poll results. Meanwhile, Lee Vasche, a data science expert with extensive experience in fielding multimodal surveys with a focus on live phone interviews, sheds light on the growing issues with incentivized online surveys and explains how pollsters can better account for low-propensity voters and disaster-affected areas to deliver more accurate results.

Join us as we pull back the curtain on the mechanics of public polling, analyze its limitations, and reveal how polling impacts public perception and electoral strategies.

Don’t miss this in-depth discussion with two of the most knowledgeable pollsters in the business!

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#PoliticalPolling #PollingAnalysis #DustinOlson #JohnRogers #LeeVasche #Election2024 #CampaignStrategy #PoliticalTradeSecrets #PublicPolls #PollingMethodology #PollingBias #SwingStates

Revitalizing GOP's Ground Game: A Strategy Session w/ Matt Wylie Nov 14, 2023

In this enlightening episode, host Dustin Olson and GOP strategist Matt Wylie dissect key political campaign strategies and the evolution of the GOP's ground game. Wylie brings decades of experience to the table, offering an insider's view of landmark campaigns that have shaped the GOP's tactics.

The dialogue opens with Wylie's recollections of a Massachusetts special election that he and host Dustin Olson worked on together, showcasing innovative tactics despite a close loss. He highlights the shift in GOP campaign tactics over the years, focusing on voter targeting and engagement. The discussion underlines the importance of authenticity in politics, drawing from various candidates' experiences.

Wylie shares insights from John Ashcroft's Senate race, emphasizing political values and strategic campaign decisions. The episode also delves into the necessity of grassroots tactics, opposition research, and the importance of preparing for personal attacks in campaigns.

Toward the end, Wylie and Olson critique the GOP's current reliance on social media, advocating for a renewed focus on direct voter engagement and grassroots efforts, especially in new demographics and movements like Parental Rights.

Listeners can seek campaign advice from Wylie at Matt@MattWylie.com.

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Celebrating America! Surprising History Trivia of our Independence Day w/ J. Mark Powell, Official Historian of the Political Trade Secrets Show Jul 02, 2021

Today, Dustin is joined by the official patriotic historian of the Political Trade Secrets Show, J. Mark Powell to Explore Surprising History Trivia around Our Independence Day!

J. Mark Powell is a novelist, former TV journalist, and diehard history buff. He writes a regular Holy Cow! History article at InsideSources.com

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Ruth Edmonds, GOP Congressional Candidate & fmr. Columbus NAACP Pres. Shares Her Vision & Takes on Critical Race Theory, plus Our Powerful Maxim for Opportunity, & How to Watch Game Tape to Level Up Jun 15, 2021

Today on Political Trade Secrets’ Weekly Big Show Podcast w/ Dustin Olson & Sean Bartley:

Ruth Edmonds, GOP Congressional Candidate & fmr Columbus NAACP Pres. shares her Vision & answers a listener’s question: “How should candidates talk about critical race theory?”
We discuss our powerful maxim: “Opportunity is a Function of the Number of Conversations you have for Opportunity”
How to Watch Game Tape to Level Up Campaign Performance

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A Productive Way to Think about Border Security & Immigration | The History of Memorial Day | How Terrible is Kamala Harris? | You Need a System for Thank You's | Powerful Axiom: “What You Do Daily Gets Done” Jun 08, 2021

On this episode of Political Trade Secrets’ Weekly Big Show Podcast, Dustin & Sean take the field to tackle important news this week, how Republicans can talk about it, and some of the best “political trade secrets” to winning:

The most productive way to think about, talk about and solve Border Security & Immigration
How Terrible is Kamala Harris?
Why you NEED a System for Thank Yous (or they’ll pile up)
Unveil Dustin’s powerful strategic principle: “What You Do Daily Gets Done”
The History of Memorial Day and the significance of Poppy Flowers w/ Author J. Mark Powell, plus a reading of the WWI Poem, “In Flanders Fields”

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For daily updates and to communicate directly w/ Dustin & Sean, join our texting community by clicking here OR texting us directly at (202) 918-3345.

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Olson Strategies: Everything You Need to Win Your Campaign
Grassfire, LLC: Signature Gathering, Canvassing, & Live Calling
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How to Use Incentives & Disincentives for Strategy & Politics Dec 17, 2020

Today on the show, Dustin and Sean explore how people are influenced by incentives and disincentives - both for good and bad - and how we can use this for positive strategy and political progress. Sponsored by Olson Strategies, Grassfire, LLC., & 10CentTexting.com. Sign up to get exclusive Political Trade Secrets Insider stuff at PoliticalTradeSecrets.com.

Political Trade Secrets: How to Fight Fake News, Win Media Relations & Understand the News Landscape w/ Special Guest Brian DeRoy | ACB on the Court Nov 12, 2020

Today on Political Trade Secrets, Dustin and Sean talk w/ Brian DeRoy on How to Fight Fake News, Win w/ Media Relations by Understanding News Landscape and What Media Wants | ACB is ON THE COURT!!! | And DON'T CALL ME GEORGE! Sponsored by www.Grassfire.us and www.10centtexting.com.

Political Trade Secrets: Facebook Ad-mageddon w/ John Rogers of Torchlight Strategies and Andy Yates of RepublicanAds.com Nov 11, 2020

Today on Political Trade Secrets, Dustin and Sean talk Facebook Ad-mageddon and where to spend to connect w/ voters with friends John Rogers from Torchlight Strategies and Andy Yates from RepublicanAds.com | The fun of a recent Trump Rally, SCOTUS confirmation proceedings, and other news of the day. Sponsored by www.Grassfire.us and www.10centtexting.com.

Political Trade Secrets: We Speak w/ Pastor JC Church on Christians Leading in Politics | Presidential Debate Recap Nov 09, 2020

Dustin Olson and Sean Bartley Recap the Presidential Debate and are joined by ️PASTOR JC Church to talk about how Pastors can Empower Christians to be Salt & Light in America by voting, speaking up, AND Leading in the Public Square... Don't miss it!

Political Trade Secrets: How to Use the Olson Strategy Sweet Spot | Defining Fake News Fact-Checking Nov 06, 2020

Today on Political Trade Secrets Dustin & Sean discuss how to use the Olson Strategy Sweet Spot, Fake News Fact-Checking, Kamala calling half the country racist, and ACB's unanimous Senate Judiciary committee vote.

Political Trade Secrets: THE POSSIBILITY PRESIDENT: How Donald Trump Sees Possibilities Where Others Only See Constraints | Preview POTUS Debate 2 Nov 05, 2020

Today on Political Trade Secrets, Dustin Olson and Sean Bartley Preview POTUS Debate 2, bring a Strategy Filter to the News and talk about ️THE POSSIBILITY PRESIDENT: How Donald Trump Sees Possibilities Where Others Only See Constraints... Sponsored by www.Grassfire.us & 10CentTexting.com.

Political Trade Secrets: Using the Strategic Filter Known Known / Known Unknown / Unknown Unknown for Clarity & Innovation Nov 04, 2020

Today on Political Trade Secrets, Dustin & Sean talk about Strategic Filters to add Clarity & Innovation, the Ever-Evolving Debate Rules, and the Game is Afoot on the Biden Emails. Sponsored by www.Grassfire.us & 10CentTexting.com.

Political Trade Secrets: How to Be an Informed Citizen and Fight Fake News Nov 03, 2020

Today on Political Trade Secrets, Dustin & Sean talk about how to be an informed citizen, fight fake news, the Gell-Mann Amnesia Effect and discover the filters you see the world through. Sponsored by www.Grassfire.us & 10CentTexting.com.

Political Trade Secrets: Dueling Town Halls for Dueling Realities in America & How Right was GOP about Scully & Debate Commission? Nov 02, 2020

Today on Political Trade Secrets, Dustin & Sean talk about how the Dueling Town Halls exemplify the Dueling Realities in America and how this format takes Social Distancing to a Whole New Level. And discuss the future of Presidential Debates. Sponsored by www.Grassfire.us & 10CentTexting.com.

Political Trade Secrets: Perception is Reality: Burisma, Biden, & How Algorithms, AI, & Big Tech COULD Control Our Reality... And what this means for Political Leaders Oct 30, 2020

Today on Political Trade Secrets, Dustin & Sean talk about Burisma, Biden, & How Algorithms, AI, & Big Tech Try to Shape our Reality. Find out what this means for you and other Political Leaders. Sponsored by www.Grassfire.us & 10CentTexting.com.

Political Trade Secrets: Bad Decisions: The Joe Biden Story - Writer & Director Jason Meath Previews this Important Documentary Oct 29, 2020

Today on Political Trade Secrets, Dustin & Sean talk with acclaimed writer & director Jason Meath about his latest project Bad Decisions: The Joe Biden Story that premieres tonight on Newsmax and then they discuss Being Conservative doesn’t mean Being Quiet. Sponsored by www.Grassfire.us & 10CentTexting.com.

Political Trade Secrets: Surveying Key 2020 US Senate Races and How to Help Oct 28, 2020

Today on Political Trade Secrets, Dustin & Sean talk about the Key US Senate Races, where the balance of power hinges in the upper chamber, and where you can make the biggest impact. Sponsored by www.Grassfire.us & 10CentTexting.com.

Political Trade Secrets: SCOTUS Nomination Hearings & How the Harris-Biden “Court Packing” Threat Would End America as We Know It Oct 27, 2020

Today on Political Trade Secrets, Dustin & Sean talk Supreme Court Nomination Hearings & How the Harris-Biden “Court Packing” Threat would End America as We Know It. Sponsored by www.Grassfire.us & 10CentTexting.com.

Political Trade Secrets: 3 Easy Steps to Improve Politics (at least your experience of it) Oct 26, 2020

Today on Political Trade Secrets, Dustin talks w/ Sean Bartley about 3 Easy Steps to Improve Politics (at least your experience of it) TODAY and 8 ProTips for Political Texting. Sponsored by www.Grassfire.us & 10CentTexting.com.

Political Trade Secrets: How to Manage a Candidate - Commissioner Mark Waller Gives a Candidate’s Perspective, and Much More! Oct 23, 2020

Today on Political Trade Secrets, Dustin & Sean talk w/ Commissioner Mark Waller about what candidates think they need in a campaign, weighing input from professionals, family, and friends, and things learned from his various campaigns.

Political Trade Secrets: Breaking Down the #VPDebate and the Nobody-Elected-You Commission on Presidential Debates Oct 22, 2020

Today on Political Trade Secrets, Dustin is joined by Sean Bartley to discuss whether they can see the future in regards to their predictions on the VP Debate and they cover how the Commission on Presidential Debates has inserted itself into the election by changing the rules in the middle of the game. Sponsored by Grassfire.us & 10CentTexting.com.

Political Trade Secrets: Previewing & Predicting the Undercard Debate & Figuring Out Your WHOLE Ballot #VPDebate Oct 21, 2020

Today on Political Trade Secrets, Dustin is joined by Sean Bartley to discuss tonight’s VP Debate and why the races top to bottom on your ballot matter.

Political Trade Secrets: Special Guests John Wayne, Ronald Reagan, & Abe Lincoln explain Get-Out-the-Vote Oct 20, 2020

Today on Political Trade Secrets, Dustin & Sean reach back in time to get spot on advice from The Duke, The Gipper, and even Honest Abe’s 10-point GOTV Plan.

Political Trade Secrets: Changing the Rules of the Game: How Democrats could create Permanent Power by Packing the Courts, Packing the Senate, and Packing the Presidency Oct 19, 2020

Today on Political Trade Secrets, Dustin & Sean discuss the change in Democrat tactics from 2016 to now and their movement to change the rules in election laws NOW, which could radically change all three branches of government with the possibility of Permanent Power Loop, and the Presidential debates.

Political Trade Secrets: The Yard Sign is Dead, Long Live the Yard Sign!!! Oct 16, 2020

Today on Political Trade Secrets, Dustin Olson & Sean Bartley firmly GRAB ONTO the REAL Third Rail of Politics: Yard Signs… Will they live to tell about it?

Political Trade Secrets: Dustin Olson is Joined by Co-host Sean Bartley to Break Down the Debate Oct 15, 2020

On today’s Political Trade Secrets Dustin Olson & Sean Bartley break down last night’s Presidential debate, President Trump’s Winning Trojan Horse Debate Strategy, and take your questions.

Political Trade Secrets: Jeff Crank, Radio Host, Reformed Political Consultant, & Jack-of-all-Political Trades Talks About Candidate Recruitment & What Makes a Great Candidate Oct 14, 2020

On Part 2 of our conversation w/ Radio Host Jeff Crank, we discuss how his background influenced his political consulting, candidate recruitment, and what it takes to be a great candidate.

Political Trade Secrets: Jeff Crank, Radio Host & Jack of all Political Trades (Congressional Staffer & Candidate, Political Strategist, Chamber Exec, etc.) Shares Secrets of Success Oct 13, 2020

On Part 1 of our conversation w/ Radio Host Jeff Crank, we discuss Saving America, his career that runs the range of campaign consultant, regional director for advocacy group Americans for Prosperity, to working on Capitol Hill and even running for Congress himself, and how his background has influenced policy and opinion across the country. Check Jeff's show out on Saturdays from 6 - 9 AM MT on Colorado's KVOR 740 AM and streaming live on www.kvor.com.

Political Trade Secrets: 2020 Presidential Debate Preview, Debate Prep Basics & much more! Oct 12, 2020

Today on Political Trade Secrets, Sean and Dustin discuss what to expect from the 1st Presidential Debate of 2020, Debate Prep Basics, and this weekend’s Supreme Court Nomination. For Canvassing, Petitioning, Phones, and Texting, visit our sponsors www.Grassfire.us & www.10CentTexting.com.

Political Trade Secrets w/ Dustin Olson: Lee Vasche w/ a Grassfire Polling Report on Hidden Trump Voters Oct 09, 2020

Today on Political Trade Secrets, Sean and Dustin have a Grassfire Polling Report from Lee Vasche on Hidden Trump Voters and an Analysis comparing 2016 RCP Averages Vs. Real Results and applying the findings to current 2020 Polling. The guys then talk with Mary about what she's learned about politics, campaigns, and political leadership working with the team and candidates during her internship. For Canvassing, Petitioning, Phones, and Texting, visit our sponsors www.Grassfire.us & www.10CentTexting.com.

Political Trade Secrets: John Rogers - The Wizard of the NRCC on Data, Polling, & What Sets Candidates Apart (Part 2) Oct 08, 2020

In Part 2 of our interview with pollster and media consultant John Rogers, we discuss how media consulting and polling go hand-in-hand, changes in polling over the years, and John reveals the truth about Shy/Hidden Trump Voters. Sponsored by www.Grassfire.us & www.10CentTexting.com.

Political Trade Secrets: John Rogers - The Wizard of the NRCC on Data, Polling, & What Sets Candidates Apart (Part 1) Oct 07, 2020

In Part 1 of our interview with renowned pollster and political strategist John Rogers, we discuss how he got started in politics, the evolution of his career at the National Republican Congressional Committee, and the importance of data, polling, and culture in winning campaigns.

Political Trade Secrets: Paige Marriott Talks National Fundraising & Helping Donors Make a Difference Oct 06, 2020

Today on Political Trade Secrets, Sean and Dustin talk fundraising w/ Paige Marriott and the role of money in winning campaigns. For Canvassing, Petitioning, Phones, and Texting, visit our sponsors www.Grassfire.us & www.10CentTexting.com.

Political Trade Secrets: Drew Ryun on Grassroots & Canvassing Technology Oct 05, 2020

Join us for a conversation with Drew Ryun of Campaign Sidekick LLC about the keys to successful grassroots campaigning, the importance of canvassing technology, and how his background as a political operative has helped shape the landscape of Republican grassroots campaigns. Today’s episode of Political Trade Secrets is sponsored by www.Grassfire.us and www.10CentTexting.com.

Bill Greener P1, Effective Messaging & the Evolution of Political Communication Aug 21, 2017

In Part 1 of our conversation with Bill Greener, veteran political communicator and senior partner of media consulting firm, Greener and Hook, we discuss Bill’s extensive experience dates back to serving as a GOP volunteer in the 1964 presidential campaign.

Bill then shares stories and advice from experience ranging from working in the Ford White House's communications office, then became the Deputy Chief of Staff for political operations and communications at the Republican National Committee during the Reagan years and then served as CEO of the 1996 Republican National Convention.

Following this interview, which took place in June 2016 and had not been released until now, Bill was tapped to be the Program Director of the 2016 Republican National Convention and then Executive Producer of the 58th Presidential Inauguration. This interview itself generated the possibility of the show's host, Dustin Olson, playing a significant role in both historic events.

In a wide-ranging two-part interview, Bill begins by discussing how political communications has evolved through his years in the business, keys to effective messaging and then his unique perspective on the important role national political conventions play in framing its presidential nominee in a positive light.

“You’ve got to connect with your audience emotionally,” Bill says. “They’ve got to care about what you’re talking about, they’ve got to agree with what you’re saying about it, and they’ve got to believe you can do something about it. You’ve got to get all three things. Otherwise, you’re just wasting dollars.”

Bill had the chance to become acquainted with several presidents, and would-be presidents, over the years; and he explains how one of Ronald Reagan’s closest advisers made a positive impact on him.

We know you will enjoy hearing his fascinating stories and great advice; and of course, the story of the historic opportunities that came out of this interview.

For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com --- Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to INSPIRING & EMPOWERING candidates, non-profits, corporations, and associations to make a positive impact in their communities. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Creating the Money Shot P2: Doug Lane on Staging Presidential Events Oct 24, 2016

In this episode, we continue our conversation with Doug Lane, founder of Fastlane Productions. Doug has spent more than 30 years planning and administering presidential caliber events for political campaigns and the private sector. In Part 2, Doug shares more of his fascinating perspectives gained by working on behalf of presidents, presidential campaigns and VIP sports and entertainment figures. If you have ever seen a huge rally in person or even on TV, you'll be fascinated when Doug Lane pulls back the curtain to reveal how these often historic and always last minute events happen... and what makes them successful. For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Creating the Money Shot P1: Doug Lane on Staging Presidential Events Oct 18, 2016

In this episode, we speak with Doug Lane, founder of Fastlane Productions. Doug shares his story of taking his business from DJing parties to staging official White House events and presidential campaign rallies. In Part 1, Doug tells us how he developed an uncommon skill set to create what he calls "The Money Shot," along the way we learn what the SEA of Life is, lessons from military planning and the importance of redundancy. If you have ever seen a huge rally in person or even on TV, you'll be fascinated when Doug Lane pulls back the curtain to reveal how these often historic and always last minute events happen... and what makes them successful. For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Wayne Laugesen P2: How to Ace a Newspaper Endorsement Interview Nov 24, 2015

In this episode, we speak with Wayne Laugesen, Editor of the Editorial Pages at the Colorado Springs Gazette. In this series, Wayne pulls back the curtain and reveals the inner workings of Newspapers and Editorial pages.

In Part 2, Wayne gives candidates and causes unprecedented insight into how Editorial Board Interview process. He lays out just how the Ed Board prepares for the interview and how the interviewee should prepare. Wayne provides invaluable advice on how to conduct yourself during the interview. This truly is a one-of-a-kind resource for "How to Ace Your Newspaper Endorsement Interview"

For more info and links, check out the Show Notes on

www.PoliticalTradeSecrets.com

Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Josh Kraushaar: A National Political Reporter on How Politicians Could Better Work w/ the Media Nov 17, 2015

In this episode, we speak with Josh Kraushaar, Political Editor at National Journal and co-author of the Almanac of American Politics. Josh provides us with a national political reporter's perspective on how campaigns and politicians could better handle the media and get their message out. We learn from Josh what it takes to be a successful journalist and the lessons he learned from his mentors. We also cover some of the key issues facing politics in America today leading up to the 2016 Presidential Election.

For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com

Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Wayne Laugesen P1: Inside Look at Newspaper Editorial Pages Nov 11, 2015

In this episode, we speak with Wayne Laugesen, Editor of the Editorial Pages at the Colorado Springs Gazette. In this series, Wayne pulls back the curtain and reveals the inner workings of Newspapers and Editorial pages. In Part 1, Wayne explains how editorial pages work and their day to day operations. We discuss how newspapers have stayed relevant in the new media age. We also learn lessons from Wayne's long career as a journalist, including his role in developing "Commando Journalism" For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

MVP: How Jack Kemp, Pro-Football Quarterback , Changed America Oct 08, 2015

In this episode, we speak with Mort Kondracke, the co-author of Jack Kemp: The Bleeding-Heart Conservative Who Changed America. This is the only definitive biography of Jack Kemp, the legendary Buffalo Bills quarterback, dynamic Congressional leader, and champion of supply-side economics -- the idea that lowering taxes spurs economic growth.

Mort Kondracke makes the argument that Jack Kemp is the most influential non-president, American politician of the last century.

Jack Kemp’s relentless optimism, focus on growth, enthusiasm for his ideas, and his compassion for all Americans, fueled his success and candidates on both sides would do well to take up the mantle of Jack Kemp and use it to make a positive impact for America.

Mort Kondracke served as a White House Correspondent, Senior Editor of The New Republic during the magazine’s heyday, Washington Bureau Chief for Newsweek and Executive Editor for the Capitol Hill newspaper Roll Call. He's best know from his years on The McLaughlin Group and as a regular commentator on the Fox News Channel.

Get the book and Mort's article "The Jack Kemp Model and check out the Show Notes at www.PoliticalTradeSecrets.com

Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Answering Listener Questions w/ Sean Bartley Sep 10, 2015

This week Sean Bartley, Partner and Director of Advertising Services at Olson Strategies & Advertising and Contributor at Political Trade Secrets, helps tackle listener-submitted campaign questions from fundraising to grassroots and everything in between.

Sean Bartley has spent the last decade running campaigns of all stripes. From taking on and defeating the SEIU in the first campaign he ran, to winning primaries and general elections at the Federal, State and Local level, Sean has a knack for getting results for his clients.

Sean Bartley is known for running aggressive, focused, and determined campaigns. That's why it wasn't surprising that he earned the nickname "Bulldog" in the historic Colorado Recall Elections where he played a key role in removing the sitting Colorado Senate President from office.

Get all of Sean Bartley's articles and check out the Show Notes at www.PoliticalTradeSecrets.com

Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

TJ Walker on Media Training & the 1st 2016 GOP Presidential Debate Sep 03, 2015

This week, we take a look at the first 2016 GOP Presidential Primary Debate through the lens of effective Media Training with bestselling author and Democrat media trainer TJ Walker. We use the debate, which had the largest audience in history for a primary debate, as a real world tool to explain key lessons for successful media training and debate prep.

TJ Walker is the CEO of Media Training Worldwide and is a prominent Democrat communications expert who has worked with CEOs, U.S. Senators, and both Presidents and Prime Ministers internationally. TJ is the author of 5 books including the #1 national bestseller "TJ Walker's Secret to Foolproof Presentations," and has numerous online resources and products to help people seeking to become more effective in the media. He even holds the Guinness Book record for the most interviews in a 24 hour period.

TJ hammers home the importance of practicing on video, reviewing it, and repeating this process over and over again until you love what you see. We expand out from debate preparation to how to handle media interviews, your stump speech and some of the mechanics of how to look better on TV. We investigate some great political communicators, including the hard work and disciplined process Ronald Reagan followed to seem so effortless in his ability to communicate with the American people.

For the fans of Political Trade Secrets, TJ is also offering a special 67% Off Discount for his online Candidate Communications training course.

Get the Discount and check out the Show Notes at www.PoliticalTradeSecrets.com

David Flaherty P2: How to Conduct & Effectively Use Polls Aug 31, 2015

This week we continue our conversation with Republican pollster, David Flaherty, in Part 2 of our Polling 101 series. In Part 2, we go further in depth on polling and survey research and how it can help you win your election. We discuss what a good polling plan looks like and the important work that is required of the campaign in order to get the best results from your benchmark poll. We then go into the 2016 Presidential Election and specifically the challenges facing pollsters trying to measure support for 16 different candidates. David then gives his advice on how people should evaluate and how the media should report on the public polls in the presidential election. David Flaherty has nearly 25 years of experience working with data and voter files and is known as an expert in mapping technology and redistricting. As a pollster, this deep background in demographics and data helps Magellan Strategies get more accurate results in their research. David spent 14 years in Washington, DC working for the Republican National Committee, the US House of Representatives and Americans for Prosperity. In 2006, David moved to Colorado where he started Magellan Strategies.

Get the Polling 101 Presentation Slides and check out the Show Notes at www.PoliticalTradeSecrets.com

David Flaherty P1: Pollster Lays Out How Polling Works Aug 27, 2015

This week, we present Part 1 of our Polling 101 series with Republican Pollster, David Flaherty, President of Magellan Strategies.

In Part 1, David Flaherty lays out everything you could possibly want to know about how polls are conducted, how to effectively use them, and what can be done to meet the challenges facing pollsters over the next decade. We talk about why so many polls recently have been wrong, including the recent British elections, the Greek Referendum, and former Majority Leader Eric Cantor’s surprise defeat.

David Flaherty has nearly 25 years of experience working with data, voter files, mapping technology, and in the redistricting process. As a pollster, this deep knowledge of data, is a real asset when it comes to understanding a population that you are trying to survey.

David spent 14 years in Washington, DC working for organizations like the Republican National Committee, the US House of Representatives, and Americans for Prosperity. In 2006, David moved to Colorado and started Magellan Strategies. David and his team provide survey research, predictive data modeling, and voter data analysis services to political and public affairs clients.

Get more details on the show notes at www.PoliticalTradeSecrets.com

Joe Fuld Answers "Are you ready to run?" & Explains How to Become a Political Consultant Aug 24, 2015

This week, we have a fascinating conversation with Joe Fuld, Democrat General Consultant and President of The Campaign Workshop, where we help candidates answer the question “Are You Ready to Run?” and give young political operatives great advice on how they can make political consulting their career.

Joe Fuld is a seasoned candidate trainer and we discuss his new eBook “Are You Ready to Run?” about how candidates can make sure they are ready to start their campaign.

Joe has been working for Democrat campaigns and liberal causes for more than 20 years. He founded The Campaign Workshop in 2009 after having been a partner at MSHCPartners. Prior to becoming a political consultant, Joe served as the Northeast Political Director at the Democrat National Committee and before that Joe managed 10 political campaigns throughout the country.

Get more details on the show notes at www.PoliticalTradeSecrets.com

Barney Keller: A Day in the Life of a Communications Director Aug 20, 2015

This week, we have a fascinating conversation about communications and the press with Barney Keller, Executive Vice President of Jamestown Associates and former Communications Director for the Club for Growth. Barney is known for working well with the press and helping his clients effectively present their narrative through earned and paid media.

This episode is packed with practical advice for anyone interested in political communications and dealing with the press. If you are a candidate, it will help you understand what it is like to deal with the press and what the person doing your communications is dealing with daily. If you’re a young operative who wants to make communications your career, there’s great advice for you on how to go about. We even lay out what a typical day in the life of a communications director looks like.

Check out the Show Notes and other resources from the episode here.

Lee Vasche P2: How to Successfully Petition on the Ballot Aug 17, 2015

Welcome to Political Trade Secrets, where we take an inside look at campaigns and politics. In Part 2 of our conversation with Lee Vasche, the founder of the Signature Gathering Company of Oregon reveals how to successfully petition on the ballot.

Lee details the common pitfalls candidates and initiatives fall into and then outlines the components of an effective signature drive. This is valuable wisdom for anyone trying to get access to the ballot.

Lee began in politics leading large grassroots volunteer efforts. Then Lee started Triton Polling conducting research for Fortune 500 companies, political campaigns, and non-profit institutions. In 2011, Lee started The Signature Gathering Company of Oregon to help business friendly initiatives get on the ballot.

Bradley Crate: Importance of campaign finance laws, treasury, and keeping yourself out of trouble Aug 13, 2015

Welcome to Political Trade Secrets, where we take an inside look at campaigns and politics. We pull back the curtain and investigate all aspects of politics and how elections are won. This episode we tackle compliance and treasury with our guest, Bradley Crate, founder of Red Curve SOLUTIONS.

Brad is an expert on this topic. He served as the CFO on Romney 2012 presidential campaign and the deputy CFO on the 2008 campaign. Before that, he was in the Romney Administration where he served as a fiscal policy analyst and as the Director of Capital Planning and Policy. Before politics though, Brad’s background was on Wall Street working for companies like Prudential Securities and JP Morgan. In 2008, he founded Red Curve merging both his finance and political backgrounds.

The issues we discuss are critical to a well run campaign and if not handled right can get you into hot water. They are also one of the first components of your campaign that you have to deal with.

Lee Vasche P1: Good Grassroots, Micro-targeting, and Getting the Most out of Your Polling Aug 10, 2015

Welcome to Political Trade Secrets, where we take an inside look at campaigns and politics. This episode we take on Grassroots, Micro-targeting, and getting the most out of your Polling with our guest, Lee Vasche, president of Triton Polling.

Lee has an eclectic mix of talents including statistical analysis, advanced telecom systems, political organizing, and database administration.

Lee began in politics leading large grassroots volunteer efforts. Then Lee started Triton Polling conducting research for Fortune 500 companies, political campaigns, and non-profit institutions. In 2011, Lee started The Signature Gathering Company of Oregon to help business friendly initiatives get on the ballot.

Lee lays out how great grassroots work and goes in-depth on micro-targeting and how campaigns can effectively read and use polls, and what campaigns and candidates should do when hiring a pollster. Both candidates and political professionals should get a lot out of this episode.

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