PodCraft by Alitu: Honing the Craft of Podcasting

Latest Episodes:

Why So Many New Podcasters Are Embracing Solo Shows (Classic Episode) Jan 03, 2025

Show notes

Colin and Matthew analyse some interesting data from our Podcast Planner tool. 43% of over 1,500 respondents told us they’d rather host a solo show than create content with other people. So why might this be? Perhaps there's a bit of post-pandemic Zoom fatigue in here where people are fed up with feeling like they are "on a call". There are a lot of positive reasons for going solo, too, including the flexibility, simplicity, control, and ownership. Here's the full report if you'd like a look over the data for yourself: https://www.thepodcasthost.com/business-of-podcasting/solo-podcasting/

Ultimate Podcaster Time-Saving Tips (Classic Episode) Dec 27, 2024

Show notes

Do you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"?

No?

Well, let's see what we can do about that, then. Here are nine great podcasting time-saving tips for you to try out.

Batch recording
Use fewer tools
Do fewer things
Don't multitask (and, time block)
Click/MEE editing
Speeded-up editing
Use templates
Utilise dynamic ads
Automate and outsource wherever possible

Getting Booked on Other Shows, Listener Pet Peeves, & How to Get Feedback Dec 19, 2024

Show notes

Being interviewed on another podcast is a great way to bring value to a wider audience and grow your own as a result. But most podcasters (even those who don't run interview shows) have inboxes choked full of spammy and cynical requests to guest on their show. On this episode, we'll show you how to create a compelling pitch that actually gets seen by its intended recipient. Who knew such things were possible?

On top of that, we discuss podcast listener pet peeves, as well as the various ways you can (effectively) get feedback on your podcast!

Mentioned

9 Great Podcast Stats From the Past Year Dec 12, 2024

Show notes

We've run a fair few surveys and reports this year, all of which have produced some interesting and actionable data. On this episode, we look at nine headline stats from 2024, and talk through the takeaways and lessons we can glean from them.

Keep Publishing Over the Holidays - Here's Why... Dec 05, 2024

Show notes

It's tempting to take a break from podcasting over the holidays, not because you necessarily want to, but because you think your audience will do the same. However, data from the latest Podcast Marketing Trends Report suggests that isn't true, and December is actually one of the top months for combined podcast downloads.

On this episode, we dig into the details and offer some tips for keeping your feed active without doing yourself out of a well-earned rest.

Mentioned

Podcast Discovery Stats: How Folks Find Pods, & Why They Listen Nov 28, 2024

Show notes

It's time to delve into the findings of our 2024 Podcast Discoverability Survey. Here, you'll find data on everything from whether or not it's easy to find new podcasts, to how audio quality and ads affect podcast listenership.

We also talk through some other new posts on the site, as well as some published elsewhere (including one that we disagree with quite heavily!).

How to Create an Irresistible Value Proposition for Your Podcast (and why it matters!) Nov 25, 2024

Show notes

In this episode, Colin covers two major topics to help podcasters improve their shows. First, he dives deep into creating a unique value proposition, sometimes called a unique selling proposition (USP) for your podcast, explaining how to make your show stand out and attract more listeners. He breaks down what makes a great USP, using examples from brands like Airbnb and Fjallraven, and shows how to apply these principles to podcasting. The second half focuses on interview preparation, where Colin shares nine actionable tips to conduct better podcast interviews, from proper guest research to creating engaging conversations that benefit both the guest and the audience.

Podcast Comments, Feedback, & Engagement. And the Benefits of a Good Media Kit Nov 15, 2024

Show notes

There are plenty of places online where you can ask for podcast comments and get in on the episode discussion. Here are some of the more popular options.

And, does your podcast need a media kit? Yes, definitely. A podcast media kit is a package of information about your podcast that’s easy to share and consume.

Also Mentioned

The Podcraft Academy
The Podcraft Listener Space

9 Common Podcasting Mistakes (& How to Avoid Them) Nov 08, 2024

Show notes

It isn't hard to make a podcast. Making a good podcast, however, is not easy. Here are nine common podcasting mistakes: think of this as a map to the traps that many podcasters tend to fall into, so you can avoid them.

Also Mentioned

Turning Non-Listeners Into Podcast Lovers, & Best Podcast Gifts Nov 01, 2024

Show notes

To grow audiences of people as passionate about your show’s topic as you are, podcasters need to do the work to engage non-listeners. Not only does this grow your show, but it helps the podcast medium as a whole. It’s rare for a podcast listener to only listen to one show, so others will benefit from the work each creator does to engage non-listeners. As the old saying goes, “A rising tide lifts all boats”.

We’ve written about the “Why” before; now it’s time to turn to the “How”. So here are 13 tips and strategies to reach podcast non-listeners and turn them into podcast lovers.

Also Mentioned