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    Podcasting

    PodCraft by Alitu: Honing the Craft of Podcasting

    Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who’ve been there and done it. Whether you’re just starting out or levelling up an existing show, Podcraft gives you the practical advice and honest insights you need to make it work.

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    Copyright: ℗ & © 2019 PodCraft | How to Make & Run a Great Podcast

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    Latest Episodes:
    Monetisation and Growth, with Jon Butt of Marketing For Owners| Podcast Case Studies Jan 19, 2017
    Show notes

    Jon Butt runs a daily podcast called Marketing For Owners, which is an integral part of his business marketingforowners.com Mentioned in this episode Growing Your Podcast Audience series of blog posts Meet Egdar Tips & Tricks from Marketing For OwnersSupport the show


    I’ve run out of topics to cover | Podcraft S7E12 Dec 20, 2016
    Show notes

    What do you do when you think you’ve nothing left to say on your topic? Also Mentioned Scottish Podcast Scholarship Transcription Matthew: A question coming in though the website from Brian. What if I’ve run out of topics to cover? What if Brian hadn’t got in touch and we’d run out of topics to cover? […]Support the show


    How do I convince someone to start a podcast? Podcraft S7E11 Dec 13, 2016
    Show notes

    Whether it’s a friend, your employer, or a prospective client, if you think someone has the potential to make a great podcast series, how do you approach the subject with them? Also Mentioned The Podcast Industry in 2016: Latest Market Research Scottish Podcast Scholarship Transcription Matthew: Big thanks to Ronnie for this episode’s question. How […]Support the show (https://pod.academy)


    How Many Episodes Do I Need To Launch a Podcast? Podcraft S7E10 Dec 07, 2016
    Show notes

    What happens if you don’t launch with 3, 5, or 10 episodes? Will your podcast be doomed before it starts? Transcription Matthew: Great question that’s came in from Mary on the website. How many episodes do I need launch a podcast? One. Is that us done now? End of the episode? Colin: Done and […]Support the show


    What If My Target Audience Isn’t Technical? Podcraft S7E09 Dec 01, 2016
    Show notes

    How do you find new listeners in a niche that traditionally isn’t overly technical? Also mentioned on this episode – our Podcast Scholarship Competition Matthew: Here’s a question that came in through the website thepodcasthost.com from Leslie. What if my target audience isn’t technical? What’s the starting point for this Colin? You’re maybe doing a […]Support the show (https://pod.academy)


    What If I Need To Take A Break From My Podcast? Podcraft S7E08 Nov 29, 2016
    Show notes

    How do you put your show on hiatus without losing a chunk of your audience? Transcription Matthew: So this was a question that we got in through the website from Derek and to be honest this is something that I’ve wrestled with in the past as well with my own podcast, so what if you […]Support the show (https://pod.academy)


    What Should I Have On My Podcast Website? Podcraft S7E07 Nov 24, 2016
    Show notes

    Your website is your podcast’s home online. So what should you have on there? Our free course on how to build a peerless podcasting website can be found here. Your Podcast Website is also an article in our Growing Your Audience series. Transcription Matthew: So this was a question that came in through the website […]Support the show (https://pod.academy)


    How Do I Approach Potential Advertisers & Sponsors? Podcraft S7E06 Nov 22, 2016
    Show notes

    How do you sell the idea of sponsoring your show to someone? Transcription Matthew: So this is a question that came in from Graham. How do I approach potential advertisers or sponsors? So I suppose you’ve maybe started a podcast, you’ve been doing it a wee while. You’re spending some money on it and you’re […]

    Support the show (https://pod.academy)


    What’s the Best Setup for Face to Face Interviews? Podcraft S7E05 Nov 17, 2016
    Show notes

    There are lots of great options out there for recording in-person interviews. Mentioned on this episode Fan Fission – our membership community Zoom H5 – digital recorder Zoom H1 – digital recorder ATR3350 – lav mic Focusrite Scarlett 2i2 – preamp Focusrite Scarlett 18i8 – preamp SM58 – dynamic mic MXL990 – condenser mic Samson […]Support the show


    How Do I Choose a Topic? Podcraft S7E04 Nov 15, 2016
    Show notes

    For some aspiring podcasters, picking something to talk about is the biggest challenge of them all. Matthew: This question came in from Joan, and it’s an interesting one, Colin, because a lot of people call at the podcast and because they have a topic in mind, but then there’s also a large majority of folk […]Support the show (https://pod.academy)


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