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    Podcasting

    PodCraft by Alitu: Honing the Craft of Podcasting

    Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who’ve been there and done it. Whether you’re just starting out or levelling up an existing show, Podcraft gives you the practical advice and honest insights you need to make it work.

    Advertise

    Copyright: ℗ & © 2019 PodCraft | How to Make & Run a Great Podcast

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Podcast Equipment & Tech in 2023 Aug 15, 2023
    Show notes

    Welcome to our new and updated season on podcasting gear and technology. We last recorded this one back in 2019, and a lot has changed in that time.

    Or has it?

    You can easily keep track of every resource, tool, or product mentioned on our Resources page, and on the Podcraft Equipment Season page.


    Best Affiliate Schemes for Your Podcast, & How to Profit From Them Aug 08, 2023
    Show notes

    Affiliate schemes are a great way for podcasters (even completely new ones) to earn some income. On this episode, we dive into what affiliate programmes are, how they work, which ones to choose, and how to get the best from them.

    Check out our full guide to affiliate programmes for podcasters, the Alitu affiliate scheme, and the IndiePod Community.


    Listener Q&A: Make Shownotes Great Again! Jul 26, 2023
    Show notes

    In a world of AI chatbots, it's easy to have your shownotes drafted up in an instant. But how do you create shownotes that are actually good?* That's one of the questions we'll be answering on today's episode, along with considerations around audio ads, variety shows, and email list signups.

    Thanks to our listeners who sent in this week's voice questions. Why not submit one yourself?

    Listener Podcasts

    • Family Histories Podcast
    • She Needs Grit
    • All About Home Construction
    • Tweet Trends

    Resources Mentioned

    • The guide to podcast trailers
    • Where to advertise your podcast
    • How to create great podcast show notes
    • The IndiePod Community
    • Rephonic's 3D audience graph
    • SparkToro

    *Alright, so these shownotes aren't exactly mindblowing. But they do the trick, do they not? ;-)


    Listener Q&A: Paying for Clicks, Selling Subscriber Benefits, & Encouraging Engagement Jul 11, 2023
    Show notes

    We love getting voice questions from our listeners and members of the IndiePod Community. On this episode, we've four more to answer, courtesy of:

    • Matt Hepburn - Interview Bookers
    • James C Taylor - My Amazing Woman
    • Flloyd Kennedy - Am I Old Yet?
    • Michell Harris - The Conversing Nurse Podcast

    What Are YOU Not Very Good at in Podcasting? Jul 04, 2023
    Show notes

    In our last episode, we talked through some of our podcast shortcomings. This time around, we dig into two voice clips where listeners Marty and John highlight some areas they'd like to improve.

    John's podcast is called Build a Presentation Muscle, whilst Marty's is Nepal Now.

    Please send us your own voice clip and tell us what "podcasty stuff" YOU'RE not very good at. We might even be able to help!

    And, for Matthew's charity appeal, here's a link to the JustGiving page.


    What Are We NOT Very Good at in Podcasting? Jun 22, 2023
    Show notes

    If you're going to teach others how to podcast, does that mean you need to be brilliant at everything yourself? Well, hopefully not. Colin and Matthew can think of a few gaps in their skill sets. On this episode, they talk through them and explore ways they might be able to improve.

    They're also asking the question, what are YOU not very good at? Please send us your voice feedback, and we'll try our best to feature it on a future episode!


    How to Treble Your Content Output: Top Tips to Ship Your Show Jun 05, 2023
    Show notes

    Following on from our previous episode, some of the advice given was "do less". But what if you want to do more, in the most efficient way possible? That's precisely the purpose of this episode, where we talk through some of our top tips to ship your show.

    Also mentioned: Our Podcast Show London review

    Working in Seasons

    Read about how to plan a season, along with every b enefit you’ll get.

    Sailing Solo

    Read about the solo format, and its p ros and cons.

    Then, find out how to create a great monologue.

    Smart Repurposing

    Your first step here is to try recording a blog post in audio form. Give it a go!

    Then, find out how to script & present content for smart repurposing in future.

    Read how to create a blog post that’s easy to repurpose smartly.

    Going Live the Right Way

    Try recording a live session with the following structure: 1. Welcomes and content sourcing, 2. Solid content, directed by audience feed in section 1, 3. Q&A and Goodbyes.

    During sections 1 and 3, you run audience interaction, and during section 2, you just deliver content, no interaction. Then, repurpose section 2 alone for a great audience directed, smartly repurposed podcast episode!

    Interview Booking Systems

    See how I run my interview booking routine.

    I use Book Like a Boss for all my book ings.

    Planning in Notion

    Use Notion.us, like me , to create well structured content series plans, and to organise all the material around it, from interviewee research to sponsor deals.

    Interview Prep

    Read Out on the Wire by Jessica Abe l for great advice on how to get great stories from people.

    Plus, read the following article:

    How to prepare for a great interview

    Live Recording

    You can record right into the Alitu Podcast Maker app, and have it do the cleanup and add your music, automatically.

    Vocal Warmups

    Our guide to the best vocal warmups for podcasters.


    9 Super Podcast Time Saving Tips May 19, 2023
    Show notes

    Do you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"?

    No?

    Well, let's see what we can do about that, then. Here are nine great podcasting time-saving tips for you to try out.

    1. Batch recording
    2. Use fewer tools
    3. Do fewer things
    4. Don't multitask (and, time block)
    5. Click/MEE editing
    6. Speeded-up editing
    7. Use templates
    8. Utilise dynamic ads
    9. Automate and outsource wherever possible

    Do Downloads Mean Listeners? How Accurate Are Podcast Download Stats? Apr 18, 2023
    Show notes

    Download numbers can vary from platform to platform, which causes frustration and confusion among podcasters. Why do some services show much higher numbers than others? Are they interpreting downloads differently? And what else can we do to measure the performance of our podcasts?

    We'd also love to get some voice questions in for future episodes. Go to thepodcasthost.com/question to submit. If we play yours on the next episode, we'll send you a copy of The Podcast Host Planner and our Podcast Growth book.


    What is Open Podcasting & Why Does it Matter? Apr 05, 2023
    Show notes

    Open podcasting has always been vitally important to how the industry works. Still, it’s hard to talk about without getting super technical or glazing over in the middle of the conversation. This is because those conversations often start with the most tech-savvy industry folks – not your average podcaster – and certainly not your average podcast listener.

    But open podcasting is crucial to our industry, and the way things are moving, it’s at threat. So much so that a coalition known as the Podcast Standards Project has assembled on a mission to protect it.

    In this episode, we’ll look at why open podcasting is so important to independent podcasters and what we can do to protect it.

    Check out our full blog post: Why We Need To Protect Open Podcasting (& How You Can Help!)


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