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    Education

    Podcasting Simplified

    Podcasting Simplified℠ Learn how to start a podcast – and a lot more! We’ll be focused on learning how to podcast, but you’ll also learn about podcast equipment, SEO, marketing, online advertising, and the business of podcasting. Ross (that’s me) was the former head of digital marketing for one of the top 300 nationwide franchises, has consulted with business large and small, and loves to help people grow their business (or hobby). This show is an extension of https://www.podcastinsights.com – the largest podcasting resource & website online. What are you waiting for? Subscribe now!

    Advertise

    Copyright: ℗ & © 2020 Podcasting Simplified

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How To Create A Private Podcast 🤐 Apr 25, 2019
    Show notes

    Private podcasts are a great way to share company-wide messages with your organization or give access to a special feed for memberships (an advertising-free feed for example)
    Top Private Podcast Hosting Options:

    • Transistor
    • Podbean
    • Patreon

    Other Private Podcast Options:

    • uStudio
    • Storyboard

    Other links mentioned:

    • Start A Podcast Guide
    • WSJ Article on private podcasts (paywall)


    🗒️Create A Private Podcast blog post
    💛Leave A Rating & Review on Apple Podcasts

    Support the show


    Podcasting Deals, Coupons & Promo Codes 🎉 Feb 13, 2019
    Show notes

    Podcasting Deals Page

    How To Start A WordPress Blog (with details on Bluehost)
    💛Leave A Rating & Review on Apple Podcasts

    Support the show


    Equipment & Software I Use For The Podcasting Simplified Podcast Jan 17, 2019
    Show notes

    Software:

    • Buzzsprout
    • Auphonic
    • GarageBand / Logic Pro

    Equipment:

    • Started w/ a Blue Yeti (but don't recommend)
    • If starting today: ATR2100 or Samson Q2U (USB & XLR)
      • I have a separate article specifically for dynamic mics if you want to check it out

    Start using USB if you're solo.

    Then you can upgrade the audio quality simply by adding an audio interface and using the XLR connection.

    A further upgrade is to add a Cloudlifter CL-1 or Cloudlifter Z

    What I Use Now:

    • Rode Procaster Microphone
    • Cloudlifter Z
    • Rodecaster Pro / Rode AI-1 Mixer / Interface
    • Audio Technica ATH-M50X headphones
    • Heil PL2T Boom Arm
    • Electronic Standing Desk
    • 27" 5K iMac (bought RAM aftermarket and saved $400)
    • Second Monitor: Asus 1080p for < $150

    Support the show


    The Software & Tools I Use To Run podcastinsights.com Jan 15, 2019
    Show notes

    Web Hosting: Kinsta (see our review of Kinsta)
    Email Marketing: ConvertKit
    (see more of the best email marketing services)
    WordPress / Website:

    • Genesis Themes (WordPress Themes)
    • OptinMonster (Email Opt-ins)
    • Pretty Links (Short Links)
    • Smart Podcast Player (switched to Buzzsprout's player)
    • OneSignal (Push Notifications)
    • Algolia Search (Site Search Plugin)
    • ShortPixel (Image Compression)
    • Social Warfare (Social Sharing Plugin)
    • TablePress (Table Creation Plugin)
    • GeniusLink (Amazon Localization)

    See our post for the best WordPress plugins

    Others:

    • Gusto (Payroll)
    • Quickbooks Online (Accounting)
    • Asana (Project Management)
    • Buffer (Social Scheduling)
    • Canva (Image Creation)
    • Google Docs
    • GSuite

    Analytics & Research

    • Ahrefs
    • Google Search Console
    • Google Analytics
    • Hotjar

    Support the show


    How To Create Video Teasers, A Fun Podcast Growth Tip Jan 10, 2019
    Show notes

    In case you didn't know, video is one of the best ways to get seen on social media...

    A couple reasons are that:

    • The algorithms prioritize it
    • Video catches the eye and gets you to stop scrolling
    • You can connect and share more in a small amount of space

    But you don't want to share your entire podcast episode on social media - people are in a different mindset.

    What you want to do is create a teaser that gets people interested enough to check out your show (and hopefully subscribe).

    If you signed up with Buzzsprout, they have an awesome little tool to do just that!

    Just click into one of your episodes - and on the right side there will be a button that says 'Create A Video Soundbite'.

    Then you'll see an easy-to-use screen like this:


    Soundbite Creator

    The other option mentioned is Headliner

    Support the show


    A Simple Podcast Growth Tip Jan 08, 2019
    Show notes

    You want to grow your podcast audience and get your listeners to engage with you, right?

    One of my favorite ways is to include a listener Q&A segment in your show. You could also make it a listener comment segment or a segment where you read reviews.

    Sounds simple, but this tactic can be powerful. I'll explain:

    1. Ask people to tag or @ you on social when they ask questions (friends and followers will be able to find you and learn more)
    2. People like to hear their names spoken online - so once you mention someone, they will be much more likely to share that episode
    3. Their friends likely have similar interests and will want to check out the show
    4. Other listers will want to have their question said aloud (and get an answer of course)
    5. Repeat

    Support the show


    How To "Launch" Your Podcast [Day 10] Jan 06, 2019
    Show notes

    I put "launch" in quotes because this step is really all about submitting your podcast to iTunes (Apple Podcasts).

    That means that when Apple accepts it, your show will be live and officially launched, even if no one knows about it.

    As a bonus, we'll talk about growing your show in a couple days.

    It's possible you already figured this step out by clicking the iTunes & Directories tab in your Buzzsprout dashboard, but if you haven't yet, it's easy!

    You will need to create an Apple ID if you don't have one already.
    List of Podcast Directories
    Was this course helpful? I'd love to hear your thoughts!

    And if know anyone else who would benefit from this, could you do me a favor and share it with them?
    They can sign up right on the home page of Podcast Insights.
    Here's the link: https://www.podcastinsights.com/

    Support the show


    Where To Put Your First Podcast Episode [Day 9] Jan 05, 2019
    Show notes

    You will need to upload your episodes to a podcast hosting platform.

    This is also the place where you will enter your podcast details and cover art we talked about a few days ago.
    Action Step: Sign up for Buzzsprout, enter your podcast settings, and upload your first episode.
    Use that link above for a free $20 Amazon gift card! :)
    Alternative option: Transistor

    Support the show


    It's Time To Record Your First Episode [Day 8] Jan 03, 2019
    Show notes

    Start by downloading Audacity (it's free and works with Mac or Windows).

    Then I recommend following this excellent Audacity tutorial.
    Other Links Mentioned:
    Ecamm Call Recorder For Skype

    Software To Record Remotely
    Resonate Recordings

    Support the show


    Podcast cover art (and other required podcast details) [Day 7] Dec 15, 2018
    Show notes

    Your main goals with your podcast cover art should be to:

    • Stand out
    • Be easy to read (at different sizes)
    • Be easy to understand what your show is about
    • Get people to click and learn more

    You'll want to figure out these details:

    • Podcast Title
    • Podcast Description
    • Artist Name
    • 3 Podcast Categories (here's a list to review with some tips)
    • Explicit or not

    Articles On Designing Cover Art:

    • How to design a podcast cover: the ultimate guide by 99designs
    • How to Design Stunning Podcast Cover Art That Stands Out in iTunes by Buzzsprout

    Canva
    99designs
    Grab the free How To Start A Podcast 10-day email course here

    Support the show


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