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Podcasting Made Simple

Podcasting Made Simple is the premier podcast about podcasting! We’re here to help podcast guests and podcast hosts reach more listeners and grow their income so they can change more lives! Join Alex Sanfilippo and other podcasting industry experts as they share how you can level up on either side of the mic! (Show notes and resources: https://PodMatch.com/episodes)

Copyright: ℗ & © 2019 Creating a Brand

Latest Episodes:

Recording Better Interviews That Listeners Love | Bob Wheeler Nov 19, 2024

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Hosting an interview-format podcast can be challenging because of all the unknowns from the guest seat. You're never entirely sure who you'll get! Thankfully, there is a framework that ensures your conversations with guests flow in a direction that serves listeners no matter what. In this episode, Bob Wheeler explains some techniques you can implement to make you stand out as a great interviewer. Get ready to have more powerful conversations with your guests that listeners will love!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/306

Chapters
00:00 The Art of Hosting and Active Listening
02:51 Preparing for Engaging Conversations
06:14 Creating a Safe Space for Guests
09:08 Techniques for Active Listening
12:01 Enhancing Podcast Conversations
14:00 Continuous Improvement as a Host
Takeaways
Active listening is crucial for effective podcasting.
True connection comes from being fully present with guests.
Researching guests enhances the quality of conversations.
Setting clear intentions helps guide the podcast flow.
Open-ended questions invite deeper responses from guests.
Creating a safe space encourages guests to share openly.
Empathy and curiosity foster meaningful connections.
Taking notes keeps hosts engaged and informed.
Practicing mindfulness improves focus during conversations.
Continuous improvement is key to becoming a better host.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/306

Standing Out as a Podcast Guest | Brenden Kumarasamy Nov 12, 2024

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More people are wanting to be guests on podcasts than ever before. Because of this, it's becoming increasingly difficult to stand out in the minds of hosts and their listeners. Thankfully, there's something you can do to make sure you're the guest that is talked about for years to come. In this episode, Brenden Kumarasamy explains what you can do to ensure you're the guest who stands out from among the masses. Get ready to impact podcast hosts and listeners while getting invited to guest on more shows!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/305

Chapters
00:00 Introduction to Grant Cardone's Influence
01:49 Becoming an Undercover Billionaire in Podcasting
06:01 Practical Steps to Podcast Guesting Success
10:18 Final Thoughts and Key Takeaways
Takeaways
Grant Cardone exemplifies tenacity and grit in achieving goals.
Listening to industry interviews can enhance your podcasting skills.
Practice answering interview questions to build confidence.
Don't wait for others to pick you; choose yourself.
Recording practice interviews can help break the ice.
A YouTube video can make your podcast pitch stand out.
Focus on providing value in your pitches to hosts.
Consistency in practice leads to expertise in podcasting.
Networking is crucial for podcast guesting success.
You can become a recognized expert in your field quickly.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/305

Automate Your Podcast to Get Time Back | Scott Wyden Kivowitz Nov 05, 2024

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Most podcasters struggle to keep up with all the tasks involved in podcasting; from production to repurposing, it takes most of our free time. But it doesn’t have to be this way. Thankfully, we live in a new era of content creation with AI and automation tools that can do much of the heavy lifting for us so that we can streamline the entire podcasting process. In this episode, Scott Wyden Kivowitz explains how you can utilize the tools available to free up your time so you spend less of it podcasting. Get ready to simplify your podcasting-related work so you enjoy it more!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/304

Chapters
00:00 Introduction to Automation in Daily Life
05:47 The Role of AI and Machine Learning
10:58 Streamlining Content Creation with Technology
12:26 Revolutionizing Audio and Video Editing
14:23 Conclusion and Call to Action
Takeaways
Automating tasks can free up valuable time for family and personal growth.
Smart home devices significantly enhance convenience and security.
AI and machine learning can transform industries and improve efficiency.
Automation tools can streamline content creation processes for podcasters.
AI in design tools simplifies complex tasks and enhances creativity.
Modern CRMs utilize AI to predict customer behavior and improve sales.
Descript and Riverside FM revolutionize audio and video editing with AI.
Automation reduces stress and increases productivity in daily routines.
Using technology effectively can lead to a more fulfilling life and work balance.
Exploring automation tools is essential for modern podcasters and content creators.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/304

Reaching More Podcast Listeners | Tom Webster Oct 29, 2024

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The most common question asked by podcast guests and podcast hosts is this: “How do I get more podcast listeners?” Most experts suggest advertising your podcast episodes or paying an agency to help get more eyes on your content, but that's not the best approach. In this episode, Tom Webster shares 5 things you can do today that will cause your podcast and episodes to gain more traction. Get ready to become a better podcast host or guest that's aligned to reach more listeners!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/303

Chapters
00:00 Introduction to the State of Podcasting
02:15 Understanding the Pulse of Podcasting
03:39 The Quest for More Listeners
06:01 The Importance of Knowing Your Audience
10:41 Defining Your Podcast Avatar
13:34 Knowing Who You're Not For
17:27 Creating a Unique Podcast
20:45 The Necessity of Editing
25:26 Building a Recommendable Podcast
Takeaways
The most common question in podcasting is how to get more listeners.
Understanding your audience is crucial for podcast growth.
Defining a specific avatar helps tailor content effectively.
Knowing who your podcast is not for can clarify your target audience.
Creating unique content is essential to stand out in the podcasting space.
Editing is necessary to enhance the quality of your podcast.
A podcast should be viewed as entertainment, not just a marketing channel.
Engagement with listeners can provide valuable insights for improvement.
Building a recommendable podcast involves being where your audience is.
Creating a safe space for listeners fosters loyalty and engagement.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/303

The Smarter Approach to Podcasting Success | Alex Sanfilippo Oct 22, 2024

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The further you get into podcasting as a guest or host, the more the work involved increases. At the same time, many of us notice a drop in listeners or the number of guesting opportunities we get. Thankfully, we do not have to experience this increase in work while yielding less results; in fact, the opposite can be true! In this episode, Alex Sanfilippo shares 6 steps for how working smarter instead of harder can be the very thing to help take your podcasting efforts to the next level. Get ready to begin getting your desired results from podcasting!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/302

Chapters
00:00 From Corporate Success to Podcasting Insights
02:11 The Evolution of Podcasting and Its Challenges
03:37 Six Steps to Revitalize Your Podcasting Efforts
12:09 Building Connections and Understanding Your Audience
Takeaways
The market changes and so must your strategies.
Continuous innovation is key to sustained success.
Having a clear vision helps guide your efforts.
Letting go of outdated practices can lead to growth.
Maintaining focus is crucial for achieving goals.
Articulating specific results leads to better outcomes.
Engaging with your audience builds empathy and understanding.
Podcasting requires adaptation to evolving trends.
Success in podcasting is about working smarter, not harder.
Building connections is essential for podcast growth.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/302

From No Online Presence to $100M In Sales | Amy Porterfield Oct 15, 2024

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As podcast guests and hosts, we each have a vision and passion to make a positive impact on the world. However, we often get discouraged because it seems we're not getting closer to achieving our goal. In this episode, Alex Sanfilippo interviews Amy Porterfield about how she went from having no online presence to having one of the most well-known and impactful online brands in the creator space. Get ready to learn the secrets to Amy's success so you can apply them to your own journey!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/301

Chapters
00:00 Introduction and Qualifications
01:11 Amy's Entrepreneurial Journey
08:08 Focusing on Your Expertise
21:45 The Role of Compassion
32:32 Final Thoughts
Takeaways
Courage is essential when starting out as an entrepreneur, as it allows you to take risks and overcome setbacks.
Having a strong why is crucial for staying motivated and focused on your goals.
Focusing on a specific area of expertise and doing fewer things allows you to become known for something and excel in that area.
Perfectionism can hinder progress and growth, and it's important to embrace B plus work and continuous improvement.
Compassion plays a vital role in business and life, as it fosters connection, understanding, and success.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/301

The Podcast Guest Everyone Talks About | Michelle DeKeyser Oct 08, 2024

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More than ever, podcast hosts are expressing being frustrated by their guests and potential guests. This is because most people who are seeking to be podcast guests approach it with an agenda and expectation of what’s in it for them. This is the wrong mentality! In this episode, Michelle DeKeyser explains how you can better serve hosts and their audiences so you can stand out. Get ready to become a must-have podcast guest by leading with service!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/300

Chapters
00:00 Serving the Audience
02:00 Knowing the Audience
03:56 Following the Lead of the Host
07:11 After the Podcast
12:54 Celebrating Yourself
Takeaways

Serve the audience by actively listening and staying on topic
Respect the host by mirroring their tone and respecting time constraints
Prepare for the podcast by researching the audience and tailoring the content
Be organized and share the episode in a way that resonates with the audience
Celebrate oneself for getting their voice out there and serving others

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/300

Getting Better at Interviewing Your Podcast Guests | Marcy Amaro Oct 01, 2024

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Podcast interviews that are powerful and impactful for listeners don't happen by accident. Sadly, most interview-based podcasts seem to get interviewing all wrong. But for serious podcasters, there is an opportunity here! In this episode, Marcy Amaro shares the art and science behind what it takes to conduct an engaging interview conversation that draws out the best possible content for your listeners. Get ready to level up your podcast interview skills so your listeners get more value!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/299

Chapters
00:00 Introduction: The Awkwardness of Short Answers
01:03 Marcia Mauro: The Difference Between Art and Science of Interviewing
05:19 Chapter 1: Deepening Human Connection
09:05 Chapter 2: Edifying the Speaker
12:18 Chapter 3: The Power of Presence
13:47 Conclusion: Elevating the Art of Interviewing
Takeaways

Deepen human connection with guests before the interview to create rapport and lessen tension.
Edify the speaker by being genuinely interested and engaged in their content.
Be fully present in the conversation to allow for natural flow and deeper engagement.
Practice active listening and speaking simultaneously to improve interview skills.
Elevating the art of interviewing enhances the overall podcasting experience for both the host and the audience.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/299

Storytelling Techniques That Captivate Listeners | David Chotka Sep 24, 2024

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Nearly 82,000 new podcast episodes are released and listened to every day. The question on our minds is this: "How do I ensure that my podcast episode is remembered?" In this episode, David Chotka shares that by being concise, incorporating emotion, and including a compelling call to action within the story, you can ensure that listeners remember you and are moved to respond. Get ready to unlock the transformative power of storytelling in your next podcast episode!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/298

Chapters
00:00 The Power of Storytelling
06:09 Fine Tuning the Story
12:49 Engaging with Humor and Emotion
14:58 The Importance of a Clear Call to Action
Takeaways
Use the power of storytelling to begin a call to action
Keep the story on point and short enough to hold attention
Invite the audience into the learning experience with humor or strong emotions
Ensure the story leads to a clear call to action

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/298

How to Make Your Podcast Unique So It Gets Noticed | Andrew Wang Sep 17, 2024

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Are you consistently podcasting, yet your show doesn't seem to be growing? Many podcasters face the same trouble. Thankfully, there is a simple solution to this problem. In this episode, Andrew Wang shares that the breakthrough you're seeking for your podcast can be accomplished simply by refining and changing your format into something more unique and even revolutionary. Get ready to experience an increase in downloads and receive more recognition for your podcasting efforts!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/297

Chapters
00:00 Introduction: The Challenge of Standing Out
02:50 Creating a New Podcast Category
04:18 Making Meaningful Changes to Your Podcast
05:15 Going Live: Offering an Interactive Experience
06:13 Revamping the Format: From One-on-One Interviews to Guest Panelists
08:08 Streaming to Multiple Platforms and Proactively Promoting Episodes
09:07 Being Intentional with Guest Selection and Planning Episodes
10:35 Dare to Be Radically Different: Key to Podcast Growth
Takeaways

To stand out in the podcasting landscape, it's important to be unique and create a new podcast category.
Making meaningful changes to a podcast requires introspection and looking for inspiration outside of the podcast category.
Going live and offering an interactive experience can help differentiate a podcast.
Revamping the show's format, such as having multiple guest panelists, can make the podcast a great networking tool.
Streaming to multiple platforms and promoting episodes proactively can contribute to podcast growth.
Being intentional with guest selection and planning episodes in advance can create a cohesive and strategic podcast catalog.
To grow a podcast quickly, it's essential to be bold, memorable, and dare to be radically different.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/297

Creating a High-Quality Podcast Home Studio | Junaid Ahmed Sep 10, 2024

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Do you ever rewatch your podcast episodes and wonder how you can level up your home studio setup to look more like the pros? Many of us have been there but put it off because we're worried it will be a lot of work and break the budget. But this isn't the reality! In this episode, Junaid Ahmed explains the 4 key elements for enhancing your audio and video so you look and sound like the best of the best. Get ready to impress your audience by improving your podcast home studio setup!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/296

Chapters
00:00 Introduction
01:00 The Importance of Presentation
04:55 Talent Lighting
07:20 Camera Quality
08:20 Room Treatment
12:12 Conclusion
Takeaways

Being a great podcast guest is about more than just what you say. It's about how well you present yourself, even from a distance.
Invest in a good quality microphone to ensure excellent audio quality. Avoid using built-in laptop microphones.
Proper lighting is essential to make yourself stand out on video. Use three-point lighting to light yourself effectively.
Invest in a good quality camera or use your smartphone as a webcam for better video quality.
Treat your room for audio, lighting, and video to create the best possible picture. Avoid distractions in your background.
By focusing on these four aspects, you show the podcast host and audience that you take your role as a guest seriously and are committed to providing value to their show.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/296

How to Spend Less Time on Podcast Production | Joe Casabona Sep 03, 2024

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Have you ever missed time with your family or friends because you were up late working on producing your next podcast episode? Most podcasters can relate! But it's time to ensure this doesn't happen again! In this episode, Joe Casabona explains how you can create and implement automations into your podcast production process so you can begin to reclaim your time. Get ready to cut out 12 hours per week from your podcast production without the quality of your episodes suffering!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/295

Chapters
00:00 Introduction
02:27 The Power of Automation and Delegation
03:25 Understanding Automation
07:17 Determining What Tasks to Automate or Delegate
09:38 Tools for Automation and Delegation
13:01 Examples of Tasks to Automate or Delegate
14:53 Conclusion
Takeaways

Automation and delegation can save podcasters a significant amount of time and effort.
There are four types of tasks that can be automated or delegated: common and easily repeatable tasks, infrequent but high-effort tasks, tasks that require specific timing, and tasks that can't be forgotten.
By asking specific questions, podcasters can determine which tasks can be automated or delegated.
There are various tools available for automation and delegation in podcasting, such as Make, Zapier, Apple's Shortcuts app, Airtable, Notion, and scheduling tools like Calendly.
Tasks that can be automated or delegated in podcasting include booking guests, sending episodes for editing, publishing episodes, emailing the mailing list, creating transcripts, uploading to YouTube, creating images, social media sharing, finding clips to share, and gathering show notes.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/295

Becoming a More Confident Podcast Guest | Michael Ashford Aug 27, 2024

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Do you ever feel self-conscious when sharing transparently about yourself? This can be a hindering struggle for many of us! Increasing your confidence as a podcast guest is key to showing up in a way that serves listeners. In this episode, Michael Ashford shares how you can deliver your message with more confidence by addressing specific facts and providing clarity. Get ready to raise your confidence so you can leave a more memorable impression on podcast hosts and listeners!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/294

Chapters
00:00 Introduction
01:27 Showing Up Confidently as a Podcast Guest
07:47 Answering the 'So What?' Question for the Audience
08:44 Clear, Concise, and Authentic Communication
11:36 Listening to Yourself: Learning and Improving
12:31 Conclusion
Takeaways

Guests on podcasts don't need to be actors or performers, they should focus on being storytellers and bringing their unique perspectives and wisdom to the conversation.
It's important for guests to answer the question 'so what?' and make sure that the audience can relate to and find value in the stories being shared.
Guests should be clear, concise, and specific in their communication, and speak authentically and naturally.
Guests should listen to themselves and learn from their experiences to continually improve their podcasting skills.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/294

How to Get Podcast Listeners to Take Action | Jennifer Arvin Furlong Aug 20, 2024

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Do you ever feel like no matter what you do, you cannot get podcast listeners to take action after listening to your podcast? You're not alone! However, by using Monroe's Motivated Sequence, we discover a framework for effectively persuading listeners to a call to action. In this episode, Jennifer Arvin Furlong shares 5 steps for creating a podcast call to action that listeners follow. Get ready to start converting listeners into action-takers!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/293

Chapters
00:00 Introduction to Monroe's Motivated Sequence
03:18 Chapter 1: Grabbing the Audience's Attention
05:03 Chapter 2: Establishing a Need for Change
08:18 Chapter 3: Presenting the Solution
09:17 Chapter 4: Visualizing the Future
11:31 Chapter 5: The Call to Action
Takeaways

Monroe's Motivated Sequence is a valuable tool for creating an effective call to action in a podcast.
To grab the audience's attention, use tools like rhetorical questions, startling statistics, or personal stories.
Establish a need for change by explaining the problem and why the audience should be concerned about it.
Present the solution in a practical and easy-to-follow way.
Help the audience visualize the positive future if they take action and the negative consequences if they do nothing.
End with a clear and specific call to action.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/293

Questioning Yourself to Become a Better Guest | Joel Bouchard Aug 13, 2024

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Do you ever find yourself struggling to connect with podcast hosts? Building your experience as a podcast guest can be tough work! Thankfully, there is a strategic way to ensure you connect better with hosts and their listeners. In this episode, Joel Bouchard shares how philosophical reflection can lead to more productive and fulfilling conversations! Get ready to refine your purpose and approach so that you can start connecting with hosts and listeners on a deeper level!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/292

Chapters
00:00 Questioning Yourself: Becoming a Better Podcast Guest
01:57 Fixing the Disconnect: Using Philosophy in Podcasting
03:51 The Three Types of Podcasts that Accept Guests
05:42 Asking Questions and Listening: Keys to Being a Great Guest
08:31 Knowing What You Have to Offer: Targeting the Right Podcasts
09:59 Engaging in Conversation: Serving the Host and Audience
11:25 Podcasting with Purpose: Finding Happiness and Fulfillment
Takeaways

Question yourself and understand your purpose for podcasting
Use philosophy to address unexamined traits and have meaningful conversations
Different types of podcasts require different approaches
Ask your host questions and listen to their questions
Focus on what you have to offer and engage in conversation
Have fun and let podcasting leave you feeling happy and fulfilled

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/292

How Small Podcasts Can Land Big Sponsors | Lindsey Epperly Aug 06, 2024

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Many podcasters stress about securing sponsorship because they believe they must first reach a certain threshold of downloads. The truth is you don't need to wait! You can land your ideal sponsor before reaching any substantial podcasting milestones. In this episode, Lindsey Epperly challenges the misconception that landing sponsors require big numbers and a long-term track record. Instead, Lindsey shares how building win/win/win relationships is the key. Get ready to start landing ideal sponsors for your podcast regardless of your downloads!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/291

Chapters
00:00 Introduction and Personal Experience
00:55 Applying the Entrepreneurial Mindset to Podcast Sponsorships
03:18 Creating a Business Plan for Your Podcast
04:40 Securing Founding Members as Sponsors
05:08 Identifying Win-Win-Win Relationships for Sponsorships
08:50 Asking for Investment Ahead of Growth
12:00 Taking Control of Your Podcast Trajectory
Takeaways

Craft a strong value and vision proposition for your podcast to attract sponsors.
Identify win-win-win relationships that benefit your listeners, sponsors, and yourself.
Create a business plan for your podcast to define the value you bring and how you will be compensated.
Analyze your competitors to understand how you can stand out in the marketplace.
Be confident in asking for investment ahead of growth and be open to learning and adapting your pitch.
Overcome imposter syndrome and believe in the value you add to potential sponsors.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/291

What Podcasting Is Really All About | Buzzcast Team Jul 30, 2024

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Do you ever struggle with knowing where to focus your podcasting efforts? Many podcast hosts and guests get confused by all the noise in the podcasting space and, as a result, end up focusing on the wrong things. But it doesn't have to be this way! In this episode, Alban Brooke, Jordan Blair, and Kevin Finn (Hosts of Buzzcast) share their insightful perspectives on what podcasting is really all about. Get ready to level up your understanding of podcasting so you can focus on what matters!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/290

Chapters
00:00 Introduction and Ad Placements
02:16 Downloads vs. Human Listeners
03:39 Listener Consumption and Completion Time
06:19 The Unique Nature of Podcasting
08:11 Dispelling the Myth of Video as a Requirement
11:18 The Importance of Focusing on What Matters
13:37 Evolving Buzzcast Based on Listener Feedback
Takeaways

Ad placements in podcasts should be well-placed and considerate of the listener's experience.
Downloads in the first seven days of an episode can be a good indicator of subscriber engagement.
Listener consumption and completion time of episodes are valuable metrics for understanding audience behavior and planning content.
Podcasting is a unique medium that allows for multitasking and a more personal connection with the host.
Video is not necessary for podcasting success and should not be seen as a requirement.
Podcasters should listen to audience feedback and make adjustments to improve their shows.
The Buzzcast team has implemented features like fan mail and AI transcription based on listener feedback.
Recommended podcasts include 'On Fire with Jeff Probst,' 'Never Enough,' 'The Journal,' and 'The Jasmine Star Show.'

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/290

6 Steps to Ensure You Don’t Quit Podcasting | Alex Sanfilippo Jul 23, 2024

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Did you know that over 80% of people who start podcasting as a host or guest fail within their first year? Thankfully, there is a process that will ensure you're in the 20% of podcasters that make it to their first year and beyond! In this episode, Alex Sanfilippo shares 6 steps that you can follow that will help you avoid failure and thrive as a podcaster on either side of the microphone. Get ready to be positioned for long-term success in podcasting!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/289

Chapters
00:00 Introduction and the Importance of Being Intentional
00:57 Being Intentional for Success in Podcasting
04:17 Chapter 2: Clarify Your Avatar
06:09 Chapter 3: Focus on Consistency
08:04 Chapter 4: Invest in Yourself
10:32 Chapter 5: Foster Community
13:23 Chapter 6: Do It for One Person
14:19 Conclusion
Takeaways

Being intentional and focused is crucial for long-term success in podcasting.
Strengthening your why and clarifying your avatar are important steps in staying motivated and serving your audience effectively.
Consistency is key in podcasting, and it is better to do less consistently than to do more sporadically.
Investing in yourself and finding tools and systems that maximize your time and enjoyment can help sustain your podcasting journey.
Fostering community and building relationships with your audience and fellow podcasters can provide support and inspiration.
Doing it for one person and serving your ideal listener can have a significant impact and bring fulfillment to your podcasting journey.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/289

Becoming a Full-Time Podcaster | Scott Jeffrey Miller Jul 16, 2024

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Do you ever feel it's impossible to become a full-time podcaster or content creator? Although this feeling is familiar among most podcast guests and podcast hosts, it doesn't have to be this way! In this episode, Alex Sanfilippo interviews Scott Jeffrey Miller about his transition from corporate C-suite executive to full-time content creator. Get ready to hear the raw journey of someone who made it happen and how you can follow in Scott's footsteps!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/288

Chapters
00:00 Introduction and Background
04:36 Favorite Form of Content Creation
06:00 Being Fearless in Content Creation
09:47 Dealing with Overwhelm in Content Production
14:30 Knowing When to Stop and Pivot
25:46 Aligning Podcasting, Book Launch, and Content Creation
30:04 Book Recommendations for Podcast Guests and Hosts
31:31 Final Thoughts
Takeaways

Content creation is a job and should be treated as such. It requires effort and dedication to create and promote content effectively.
Fearlessness is key in content creation. Don't be easily embarrassed or discouraged by negative feedback.
Find your audience and speak directly to them. Don't try to be all things to all people.
Living in the future can help you stay motivated and in control of your destiny, but it's important to also be present in the moment.
Take time to celebrate your wins along the way. Recognize and appreciate your achievements.
Recommended books for podcast guests and hosts: 'Rise Above This Story' by Karina Kilcone, 'The Gift of Struggle' by Bobby Herrera, and 'The Perfect Ten' by Dave Linegar.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/288

3 Habits of Memorable Podcast Guests | Jen Rogers Jul 09, 2024

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We all desire to be unforgettable podcast guests. But few of us make an intentional effort to ensure that we're remembered by podcast hosts and listeners. In this episode, Jen Rogers explains the three essential steps for becoming a memorable podcast guest. Get ready to captivate hosts and their audiences and take your podcast guesting skills to the next level!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/287

Chapters
00:00 The Power of Podcast Guesting
03:20 Serve: How to Serve the Host's Audience
04:17 Extract: Finding Key Concepts and Keywords
09:10 Trust: Building Trust with the Host and Audience
Takeaways

Podcast guesting is a powerful way to build momentum and revenue for your business.
To become a memorable guest, you need to serve the host's audience first.
Extract key concepts and keywords from the podcast you're guesting on to create a unique and engaging talk.
Building trust with the host and audience is essential for a successful guesting experience.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/287

Mastering The Solo Podcast Episode | Isabella Sanchez Castañeda Jul 02, 2024

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Many podcasters struggle with the fear of sounding awkward or rambling when recording solo episodes. But the truth is that with the right strategy, you can create impactful content that resonates with your audience. In this episode, Isabella Sanchez Castañeda debunks common myths about solo podcast episodes and explains how to create engaging content that captivates your listeners. Get ready to establish yourself as a thought leader and market your business with captivating solo episodes!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/286

Chapters
00:00 Introduction: The Power of Solo Episodes
02:48 Hooking Your Audience: Grabbing Attention
04:27 From Essay to Episode: The Five-Paragraph Structure
06:38 Engaging Your Listeners: Transitions and Recaps
07:55 Empowering Your Listeners: Conclusions and Calls to Action
08:51 Becoming an Authority: Growing Your Thought Leadership

Takeaways

Solo episodes are an effective way to market your business and grow your thought leadership.
The structure for a solo episode is similar to a five-paragraph essay, with an introduction, body paragraphs, and a conclusion.
The introduction should include a hook, background information, and an orienting statement.
The body paragraphs should cover the main points of the episode, with clear explanations, examples, and stories.
Transitions between points help keep the listener engaged.
The conclusion should empower the listener and include a call to action.
Following this structure will help hosts stay on topic and provide valuable content.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/286

The Perfect Podcast Guesting Pitch | Lauren Cockerell Jun 25, 2024

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As the world continues to discover the power of podcast guesting, it is becoming increasingly difficult to be selected as a guest. Thankfully, there is something you can do to stand out from the masses. In this episode, Lauren Cockerell shares how top PR agencies pitch to get on podcasts as a guest. Get ready to revolutionize your approach to podcast pitching so you can secure more guesting opportunities than ever before!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/285

Chapters
00:00 Introduction and Overview
01:30 Common Pitching Mistakes
08:12 Researching and Building Relationships
09:37 Crafting Great Pitches
11:34 Offering to Promote the Episode
12:33 Final Takeaways

Takeaways

Caring about the person you're pitching to and their audience is the most important secret to pitching success.
Avoid common pitching mistakes such as not customizing your pitch, sending vague or overly long pitches, and pitching to irrelevant shows.
Research the podcast you're pitching to and tailor your pitch to their specific show and audience.
Build a genuine relationship with the host by being yourself and making their life easier.
Offer to promote the episode and show that you value cross-promotion.
Show that you care and value the host's time to become a favorite guest.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/285

Monetizing Your Podcast with an Online Course | Shannon Boyer Jun 18, 2024

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Are you a podcast host struggling to monetize your show? You're not alone! Very few podcasters have ever reported making money with their podcast. Thankfully, there's a simple path to becoming a profitable podcaster! In this episode, Shannon Boyer explains the three key elements to developing a helpful online course as a source of revenue and audience engagement. Get ready to start making money through your podcast!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/284

Chapters
00:00 Monetizing Your Podcast with Online Courses
01:21 Curating Content for Online Courses
08:16 Adding Application Lessons to Your Course

Takeaways

Curate your content based on what your students want to learn and achieve.
Include the three types of learner interactions: learner-to-content, learner-to-instructor, and learner-to-learner.
Provide opportunities for students to apply their knowledge and skills outside of the course.
Value in online courses comes from carefully curated content and meaningful learner interactions.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/284

Podcast Guesting for Business Growth | Chris Williams Jun 11, 2024

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Gaining exposure for your brand and business can be overwhelming in today's noisy world. Thankfully, there is one medium that develops "know, like, and trust" faster than any other. In this episode, Chris Williams explains how to leverage podcast guesting to grow your business and position yourself as an industry expert. Get ready to revolutionize your podcasting game and take your business to the next level with these game-changing strategies!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/283

Chapters
00:00 The Importance of Strategy in Podcasting
01:29 Positioning Yourself Well During Podcast Guest Appearances
04:21 The Power of Post-Interview Follow-Up
05:16 Staying Organized and Nurturing Relationships
08:30 Identifying Opportunities for Joint Ventures and Partnerships

Takeaways

Podcasting does not automatically lead to money, clients, or opportunities. A clear strategy is necessary to achieve desired outcomes.
Position yourself well during podcast guest appearances by prioritizing the host and encouraging the audience to engage with them.
Create a memorable experience by delivering aha moments that resonate with the audience and demonstrate your expertise.
Follow up with the host after the interview, sending a relevant and co-branded gift to strengthen the relationship.
Stay organized and nurture relationships over time using a CRM to manage and track connections.
Identify opportunities for joint ventures and partnerships by finding complementary products or services in your network.

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Overcoming Impostor Syndrome in Podcasting | Tara Halliday Jun 04, 2024

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Are you a podcaster struggling with impostor syndrome? You're not alone. Over 70% of high achievers experience it, and it can lead to blame, regret, and disappointment. Thankfully, there are simple coping mechanisms to help you overcome these feelings! In this episode, Tara Halliday explains the surprising root cause of impostor syndrome and how to get free from it. Get ready to begin developing unconditional self-worth to start breaking the vicious cycle!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/282

Chapters
00:00 The Experience of Imposter Syndrome in Podcasting
03:54 Recognizing and Managing Imposter Syndrome Symptoms
07:37 The Root Cause of Imposter Syndrome
09:02 Overcoming Imposter Syndrome: Changing Beliefs and Developing Unconditional Worth
Takeaways

Imposter syndrome is a common experience for podcasters, causing feelings of self-doubt and inadequacy.
Imposter syndrome is not low self-esteem or a medical condition, but rather a normal functioning that can be managed.
There are three types of imposter syndrome symptoms: imposter syndrome thinking, physiological stress, and imposter syndrome behaviors.
The root cause of imposter syndrome is a belief that your worth as a human being depends on your performance.
To overcome imposter syndrome, it is necessary to change this belief and develop unconditional worth.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/282

Turning Listeners into Customers Using Email Marketing | Liz Wilcox May 28, 2024

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Are you struggling to convert your podcast listeners into paying customers? Conventional wisdom says it's challenging. But it doesn't have to be! In this episode, Liz Wilcox explains how she turned podcast listeners into email subscribers and then converted 100% of them into sales! Get ready to learn the 3 email secrets that you can apply to your own podcast strategy to skyrocket your sales!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281

Chapters
00:00 Introduction and Personal Experience
02:23 The Email Staircase
03:19 The Power of Owning Your Email List
04:18 High ROI and Real Connections with Email Marketing
05:15 Gaining Followers and Nurturing Them as Friends
09:04 Converting Friends into Customers: The Importance of Selling and Knowing Your Subscribers
12:26 Summary and Conclusion
Takeaways

Email marketing allows you to own your audience and have a high return on investment.
The 'email staircase' involves turning followers into friends and then into customers.
To gain followers, you need to get visible and actively promote your content.
To turn followers into friends, show your investment in their journey, be relatable, and stay top of mind.
To convert friends into customers, you need to sell and stop guessing by getting to know your subscribers.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281

Increase Social Proof Using Podcast Testimonials | Ben Albert May 21, 2024

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Do you find it challenging to get testimonials for your brand or business? Look no further than your own podcast! In this episode, Ben Albert reveals a game-changing strategy that will transform your podcast into a social proof gold mine. Get ready to earn endorsements and leverage social proof to elevate your podcast's credibility and your brand/business's reputation, gaining more listeners and customers!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/280

Chapters

00:00 Digging the Well Before You're Thirsty
02:20 Building Social Proof
03:48 Creating a Conversation-Based Show
04:48 The Plus-Minus-Equal Framework
05:45 Relationships Equal Recommendations
06:41 Asking for Nominations and Reviews
09:01 Utilizing Google Reviews
10:25 Being Unforgettable
11:22 Making the Ask at the Right Time

Takeaways

Dig the well before you're thirsty by consistently looking for opportunities and resources.
Podcasts can be turned into a social proof goldmine by building relationships and creating impactful content.
Social proof, such as testimonials and peer recommendations, is a powerful tool for attracting customers.
Interview-based podcasts provide a platform for building relationships and establishing social proof.
The plus-minus-equal framework can help in identifying and connecting with mentors, prospects, and peers.
Building relationships through podcasts can lead to recommendations, referrals, and collaborations.
Asking for nominations and reviews from guests can enhance social proof and attract more business.
Utilizing Google reviews can improve online visibility and credibility.
Making the ask for testimonials and reviews at an emotional high point can increase the likelihood of receiving positive responses.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/280

5 Key Things The Best Podcast Guests Do | Billie D Jauss May 14, 2024

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Let's face it, many people are podcast guests these days. However, very few stand out as "the best guest" among listeners and podcast hosts. Thankfully, there is a way to ensure that you reach that status! In this episode, Billie D Jauss shares 5 essential steps that only the best podcast guests know to follow. Get ready to quickly become a highly sought-after podcast guest who yields results and secures repeat invitations from hosts!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/279

Chapters
00:00 Researching the Podcast
00:28 Understanding the Podcast's Audience
01:23 Listening to Episodes and Understanding the Flow
02:20 Tailoring Your Message to the Audience
02:50 Serving the Host and Their Audience
03:19 Following the Podcast's Guidelines
03:47 Answering Questions Succinctly
05:00 Respecting the Podcast's Timeline
05:26 Following the Podcast's Guidelines
06:24 Answering Questions Succinctly
07:48 Presenting Offers at the Appropriate Time
08:17 Respecting the Podcast's Timeline
09:14 Offering a Gift to the Audience
10:13 Recap of the Five Key Ways to Provide the Best Content
10:42 Sending a Thank You and Sharing the Episode
Takeaways

Research the podcast and understand its audience before appearing as a guest.
Tailor your message to the specific audience and serve the host and their audience.
Follow the podcast's guidelines and answer questions succinctly.
Respect the podcast's timeline and present offers at the appropriate time.
Send a thank you and share the episode to enhance your guest experience.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/279

How to Sell Your Podcast | Anjel B. Hartwell May 07, 2024

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Have you ever wondered what it would take to sell your podcast? For most of us, selling a podcast seems like an impossible task. But that’s not the case. In fact, it's not only possible to sell your podcast, but there's also a path to follow to make it happen! In this episode, Anjel B. Hartwell shares the 7 crucial steps she took to sell her podcast. Get ready to uncover what it takes to begin positioning your podcast for a future sale!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278

Chapters

00:00 Introduction and Background
00:57 Knowing When to Let Go
03:39 Making Decisions as a Podcaster
04:09 The Healing Journey of Men on Purpose
05:07 Opportunity to Sell the Show
07:06 Approaching the Potential Buyer
08:29 What the Buyer Was Looking For
09:21 Importance of Name and Intent
09:51 Ranking and Reach
10:19 Value of Rolodex and SOPs
10:47 Revenue Generation and Team
11:17 Consulting and Transition
12:44 Selling and Growing a Sellable Show

Takeaways

Knowing when to let go of a podcast is crucial for growth and success.
Building a sellable show requires considering factors such as the show's name, ranking, reach, revenue generation, SOPs, and team involvement.
Finding the right buyer for a podcast involves understanding their goals and aligning them with the show's brand and purpose.
The process of selling a podcast includes transferring assets, setting up a succession plan, and consulting with the buyer during the transition.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278

Uncovering The Hidden Value of Podcasting | Tom Rossi Apr 30, 2024

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How do you determine the value of podcasting? Is it through monetization? Audience growth? Your total number of guest appearances? The myth surrounding podcasting success on either side of the mic is that you have to look to these metrics. But the value of podcasting actually far surpasses these things! In this episode, join Alex Sanfilippo and Tom Rossi as they share the hidden value of podcasting that will uplevel your perspective on the medium, lead you to a more enjoyable experience, and lead to more success!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277

Chapters
00:00 Introduction
00:53 Extracting Value from Podcasting
04:28 Encouraging Independent Podcasters
05:16 The Meaningful Experience of Podcasting
07:04 Engagement and Intimacy in Podcasting
08:26 Building Relationships through Podcasting
09:17 The Value of 120 Downloads
10:08 Growing Your Podcast Audience
11:13 Creating Valuable Relationships as a Guest
13:08 Redefining Monetization
16:22 Different Strategies for Monetization
21:38 Dynamic Content and Extracting Value
24:16 Educating Listeners on Supporting the Show
25:42 The Value of Every Episode
27:04 Imposter Syndrome and Extracting Value
28:23 Setting Goals and Being Intentional
28:50 Conclusion
Takeaways

Serve the listeners and focus on providing value.
Build meaningful relationships through podcasting.
Success in podcasting is not solely determined by downloads and monetization.
Explore various strategies for extracting value, such as affiliate marketing, sponsorships, and listener support.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277

3 Things That Only Top Rated Podcasters Do | Alex Sanfilippo Apr 23, 2024

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Do you ever wonder what it takes to become a sought-after podcast guest or a top-rated podcast host? Thankfully, success in podcasting leaves clues! In this episode, Alex Sanfilippo uncovers 3 essential habits that only the best of the best in podcasting, on either side of the mic, understand. Get ready to discover 3 essential traits that will elevate your podcasting experience and yield results and success for years to come!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/276

Chapters
00:00 Introduction and Personal Story
02:20 Consistently Sticking to the Basics
06:34 Protecting Your Energy
09:29 Trusting the Process
12:54 Conclusion: Seek Clarity and Take Action
Takeaways

Consistently stick to the basics of podcasting, such as releasing episodes on time and being a guest on podcasts regularly.
Protect your energy by focusing on one main direction and avoiding distractions.
Trust the process and embrace the journey of success, even when it doesn't go as planned.
Seek clarity, reconnect with your why and who, seek wise counsel, and bring joy to your podcasting journey.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/276

Thinking Bigger and Accomplishing More In Podcasting | Jay Papasan Apr 16, 2024

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Are you thinking big enough for your podcasting goals? Whether you're a podcast guest or host, you have a goal you want to accomplish through your podcasting efforts. The sad truth is that, on both sides of the mic, most people quit before reaching their goals. Don't let this be you! In this episode, join Alex Sanfilippo and Jay Papasan as they explore how to set bigger/better goals AND how to ensure that you accomplish them. Get ready to achieve extraordinary results in podcasting!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/275

Takeaways
Prioritize tasks and focus on the most important ones
Ask the right questions to uncover the one thing that will lead to extraordinary results
Avoid multitasking and say no to unnecessary commitments
Think bigger and aim higher to achieve extraordinary success
Chapters
00:00 Introduction
00:39 Passion for Creating Content
02:06 The Power of Writing and Reading
03:27 The Lies: Everything Matters Equally
07:09 The Truth: The Focusing Question
20:29 Unleashing Extraordinary Results
33:53 Saying No and Thinking Bigger
40:34 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/275

How to Amplify Your Presence After Being a Podcast Guest | Chris Stone Apr 09, 2024

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Most podcast guests are missing out on much of the impact they could be making before, during, and after their podcast guesting appearances. But this doesn't have to be the case! In this episode, Chris Stone shares comprehensive strategies to maximize your influence so you experience a new level of engagement, connection, and value. As a result, you'll leave a lasting mark on the podcasting world. Get ready to amplify your presence and influence every time you're a podcast guest!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/274

Takeaways
Effective promotion is crucial for podcast guests to maximize the impact of their appearances.
Content should be treated as a legacy, with a focus on creating extraordinary content that will resonate long after the episode ends.
Guests should prepare for their guest spots by understanding the target audience and crafting a compelling narrative.
Taking control of content includes recording audio and video locally and asking hosts for the files to promote the episode.
Guests should strive to look and sound their best during recordings and be ready to pivot during the podcast.
Repurposing content with purpose allows guests to reach new audiences and add value to their community.
Embracing new platforms and technologies can amplify a guest's presence and reach.
Guests should aim to leave a lasting legacy through their content, inspiring and serving the world.
Chapters
00:00 Introduction
01:10 The Challenge of Effective Promotion
03:05 Content as Legacy
04:01 Preparing for Your Guest Spot
07:08 Taking Control of Your Content
08:31 Looking and Sounding Your Best
10:23 Being Ready to Pivot
11:19 Repurposing with Purpose
15:26 Embracing New Platforms and Technologies
15:53 Leaving a Lasting Legacy
16:22 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/274

Selling to Your Podcast Audience At Scale | Chris Williams Apr 02, 2024

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"How's it going with monetizing your podcast?" When asked this question, most podcasters sigh and explain that it's either non-existent or not going as expected. But there's good news! Generating a full-time income through podcasting doesn't have to be a dream. In this episode, Chris Williams explains how you can begin to sell to your podcast audience at scale, even if you have a small audience. Get ready to unlock the secret to the highest-yielding podcast monetization strategy!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/273

Takeaways
Understand your audience's dreams, drains, and doubts to create a product or offer that addresses their needs.
Build a minimum viable offer that provides a solution to the audience's challenges while minimizing time and effort.
Promote the offer through your podcast and existing platforms to reach your audience.
Take action and do the work to achieve results.
Chapters
00:00 Monetizing a Community
01:10 Identifying the Audience's Dreams, Drains, and Doubts
05:01 Building a Minimum Viable Offer
09:10 Promoting the Offer to the Audience
14:29 Taking Action and Getting Results

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/273

Crafting a Killer Podcast Guesting Sales Funnel | Sara Lohse Mar 26, 2024

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Do you ever question whether podcast guesting can yield the results you seek? Can it lead to book, course, or program sales? Can it drive traffic to my website/brand? The answer to these questions is a resounding YES. You can yield incredible results and drive sales/traffic through podcast guesting. In this episode, Sara Lohse shares how you can create a high-converting sales funnel and call to action as a podcast guest. Get ready to start earning the results you seek from your podcast guesting efforts!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272

Takeaways
Know your topic and the common questions related to it when appearing as a podcast guest.
Create a lead magnet to answer those questions and generate leads.
Fill the sales funnel by moving potential customers through the stages of awareness, interest, consideration, conversion, and advocacy.
Use a clear call to action and set up landing pages to capture leads effectively.
Chapters
00:00 Introduction and Goal of Podcast Guest
00:43 Step 1: Know Your Topic
01:39 Step 2: Identify Common Questions
02:34 Step 3: Answer Questions with a Lead Magnet
03:02 Types of Lead Magnets
05:20 Step 4: Create the Lead Magnet
05:49 Step 5: Fill the Sales Funnel
06:19 Awareness Stage
07:17 Interest Stage
07:46 Consideration Stage
08:44 Conversion Stage
12:35 Advocacy Stage
13:03 Call to Action
14:27 Setting Up Landing Pages
15:48 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272

Setting a Solid Legal Foundation for Your Podcast | Gordon Firemark Mar 19, 2024

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Most podcasters have yet to take steps toward legally protecting the business and brand behind their podcast. That's because the legal side of content creation seems complex and intimidating, but it doesn't have to be! In this episode, Gordon Firemark (The Podcast Lawyer™) explains how an LLC can protect your content while legitimizing your podcast and even save you money! Get ready to learn how you can benefit from using an LLC to lay a solid foundation for your podcast!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/271

Takeaways
Podcasters should consider their podcast as a business and be aware of the risks they face.
Forming an LLC can provide liability protection, flexible management and financial structures, potential tax benefits, and increased credibility.
Alternatives like insurance and strong contracts can be viable options if an LLC is not the right fit.
Consultation with a lawyer and tax advisor is recommended when considering forming an LLC.
Chapters
00:00 The Importance of Considering Your Podcast as a Business
02:06 Risks Faced by Podcasters
03:02 The Need for Legal Protection
03:58 What is an LLC?
05:24 Benefits of Forming an LLC
07:19 Considerations for Not Forming an LLC
09:10 Steps to Forming an LLC
13:25 Reflection and Consultation
13:53 Summary and Closing Thoughts

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/271

Simple Systems That Drive Success in Podcast Guesting | Patty Block Mar 12, 2024

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Every day, people give up on podcast guesting. Those who quit report that they didn't see results from being a guest, and the extra stress/demand on their time was not worth it. This one-and-done mindset toward podcast guesting will not get you far, but there is an alternative! In this episode, Patty Block shares how you can build a system around podcast guesting that reduces stress while maximizing results. Get ready to unleash the benefits of a podcast guesting system!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/270
Takeaways
Set clear goals for podcast guesting, such as building relationships with hosts, raising visibility, and developing reusable content.
Realize that a one and done strategy is not effective in podcast guesting.
Develop a system for podcast guesting that includes three stages: before, during, and after the interview.
Pay attention to the after stage, as it can be the most powerful in terms of promoting the episode and engaging with the audience.
Chapters
00:00 Introduction
00:28 Goals of Podcast Guesting
01:25 Realization of One and Done Strategy
02:23 Building a System for Podcast Guesting
03:50 Three Stages: Before, During, and After
05:15 The Power of After the Interview
06:13 Developing Content from the Recording
07:39 Collecting and Filing the Recording
08:09 Editing the Recording
09:09 Setting Standards for Video Clips
11:02 Distributing the Video Clips
13:55 Engaging with Podcast Hosts and Network
15:22 Benefits of a Systematic Approach
16:05 Conclusion
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/270

Get More Downloads for Your Podcast Starting this Week | Chase Neely Mar 05, 2024

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Do you ever feel like you're fighting an uphill battle with your podcast? How about the feeling that you're never gaining any substantial traction? If you're not seeing the results you expected from your podcasting efforts, it's time to make a change! In this episode, Chase Neely explains how you can break your podcast out of stagnation and into a position of thriving. Get ready to learn how to improve and reinvent your podcasting strategy to position for a huge response!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/269

Takeaways
Take a 30,000-foot view of your podcast to identify areas for improvement.
Adopt a mindset of improving or inventing until you get a huge response.
Rethink your podcast strategy and software to optimize growth and reduce costs.
Focus on incremental improvements to have a compounding effect on your podcast's growth.
Chapters
00:00 Introduction and Background
01:11 The Importance of Taking a 30,000 Foot View
03:08 The Mindset Shift: Improve or Invent for a Huge Response
04:36 Case Study: Doubling Downloads and Cutting Costs
08:22 Innovating and Testing for Growth
09:21 The Power of Incremental Improvements
10:49 Summary and Call to Action

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/269

Top Tips For Effective Communication in Podcast Guesting | John Duffin Feb 27, 2024

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Do you feel lost in the crowd with so many people guesting on podcasts these days? Do you worry that you're just another voice on another podcast? There's something you can do to ensure this isn't you! In this episode, John Duffin explains how you can become an iconic podcast guest who leaves a lasting impression. By focusing on the fundamentals, you'll become a more confident speaker that listeners want to work with. Get ready to optimize your communication skills and "wow" listeners!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/268

Takeaways
Authenticity and differentiation are key in delivering a message that sets you apart.
The Navy SEAL's Body of Evidence Technique, a breathing technique coupled with a mindset, can help center yourself and overcome fear and imposter syndrome.
Preparation is crucial for effective communication as a host or guest on a podcast.
Avoid fillers and up-speak by staying focused in conversations and using your authentic voice with confidence and engagement.
Sit up, use your authentic voice, and maintain good body language to enhance your communication during podcast episodes.

Chapters
00:00 Optimizing Communications by Leveraging Your Voice
01:12 The Arc to Authenticity
02:03 The Navy Seals Body of Evidence Technique
06:14 Preparation is Key
08:43 Avoiding Fillers and Focusing on the Conversation
11:07 Avoiding Up-Speak
14:27 Game Day Physicality
16:50 Getting Your Message Received

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/268

4 Post Social Media Strategy For Growing Your Podcast | Katie Brinkley Feb 20, 2024

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Social media is the destination of choice for podcast hosts to grow their listenership. The problem is that social media, as we use it, does not help with growing a podcast audience or gaining more listeners. But this doesn't have to be the fate of your social media efforts! In this episode, Katie Brinkley explains a simple social media strategy you can implement that will grow your podcast listenership using social media! Get ready to unleash organic growth for your podcast by using social media correctly!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/267

Takeaways
Social media should be used to build a community around your podcast, not just for self-promotion.
Understand your audience and tailor your message to each platform.
Use the four post strategy to create a variety of content that engages and attracts listeners.
Focus on building relationships and having conversations with your audience.
Chapters
00:00 Introduction
00:42 The True Intention of Social Media
02:11 Understanding Your Audience
03:08 Different Platforms, Different Strategies
05:04 The Four Post Strategy
08:02 Building a Community
09:27 Actionable Posts
11:48 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/267

Getting a Return on Investment From Podcast Guesting | Beate Chelette Feb 13, 2024

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Podcast guesting has become the most valuable form of content marketing and relationship building. As a result, getting booked has become hyper-competitive, and getting a return on investment from guesting is growing in complexity. But this doesn't have to be the case for you! In this episode, Beate Chelette explains 3 ways to gain a greater return on investment from podcast guesting. Get ready to take control of your podcast guesting in innovative ways to yield extraordinary results!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/266

Takeaways
Podcast guesting is a powerful growth strategy for businesses.
Consistency and alignment with the host's audience are key to successful podcast guesting.
ROI and monetization should be considered when investing in podcast guesting.
Building relationships and partnerships through podcast guesting can lead to new opportunities.
Chapters
00:00 Introduction and Overview
02:20 Secret #1: Podcast Guesting as a Growth Strategy
06:09 Secret #2: ROI and Investment in Podcast Guesting
09:02 Secret #3: Maximizing the Power of Being a Podcast Guest
13:44 Conclusion and Call to Action

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/266

Becoming a Elite Interviewer and Podcast Host | Michael Ashford Feb 06, 2024

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If you've ever interviewed a guest on a podcast about their life and work, you know that interview is far more than an innate ability; it's a challenging skill to master! In this episode, former journalist and long-time podcaster Michael Ashford explains how to master your interview technique to create powerful conversations that listeners want to listen to on repeat and share with their friends. Get ready to excel as an interviewer and create content that listeners will want to binge!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/265

Takeaways
Approach interviews with a curious mindset rather than assumptions and opinions.
Avoid asking lengthy questions and focus on asking shorter, more to-the-point questions.
Take notes during the interview and refer back to interesting points for follow-up questions.
Listen to oneself and analyze interviews to identify areas for improvement and celebrate successes.
Master the art of the interview by clarifying, interrupting sparingly, giving space, and tying up loose ends.
Find your own interviewing style that reflects your show and preferences.
Chapters
00:00 The Worst Question I Ever Asked
02:08 What Went Wrong in the Interview
03:56 The Issue of Lengthy Questions
05:25 Basics of Interviewing
07:18 Mastering the Art of the Interview
08:14 Preparation and Patterns
09:14 Clarifying and Flowing Between Questions
10:13 Interrupting and Giving Space
11:42 Silence and Tying Up Loose Ends
13:36 Finding Your Own Interviewing Style

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/265

Insights Into The Future of Podcasting | Chris Krimitsos Jan 30, 2024

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Whether you're a podcast guest or podcast host, gleaning insights into the future of podcasting and where the industry is heading is an essential part of your podcasting journey. In this episode, Alex Sanfilippo is joined by podcasting influencer Chris Krimitsos, who shares what he's seeing happen in podcasting right now, along with his predictions for the future of this great medium. Get ready to learn what you need to do to continue to succeed in podcasting on either side of the microphone!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/264

Takeaways
Podcasting started as a pure medium with no corporate involvement but has now grown into a vibrant and supportive community.
Podcasters should be aware of the different platforms and the importance of owning their RSS feeds to protect their content.
Community plays a crucial role in podcasting, providing support, education, and networking opportunities for podcasters.
The future of podcasting includes consolidation of tools and software, as well as the potential for AI tools to replace niche players.
Podcasting offers unique opportunities for monetization, with host-read ads and loyal listeners.
Chapters
00:00 Introduction and Appreciation
01:49 Building Community in Podcasting
02:13 Past of Podcasting (2015)
03:08 Early Origins and Monetization
04:33 Podfest and Growing Podcasting Community
07:17 Present State of Podcasting
08:43 Importance of Community in Podcasting
10:05 Different Platforms and RSS Ownership
12:30 Regulations and Protecting Podcasting
13:48 Consolidation of Podcasting Tools
15:36 Podfest and Building Community
18:17 Importance of Community for Podcasters
19:41 Shift in Podcasting Tools and Software
24:01 Future of Podcasting at the High End
26:18 Monetization and Advertisements
27:42 Future Growth and Integrity in Podcasting
30:09 Podcasting's Loyal Listener Base
31:07 Closing Remarks and Appreciation

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/264

A Content Paradigm Shift You Must Embrace | Alex Sanfilippo Jan 23, 2024

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As podcast guests and hosts, we're all looking for a way to stay relevant and get ahead with our content. As we attempt to achieve this goal, we've neglected what will ultimately lead to our success. In this episode, Alex Sanfilippo shares why it's time for a paradigm shift in our approach to content. Instead of focusing on quantity, it's time to do less and ensure it's of the highest possible quality. Get ready to learn how to rise above the noise in podcasting and skyrocket your impact and influence!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/263

Takeaways
Shift your focus from quantity to quality in podcasting.
Align with your why and think about who you serve.
Join a community of like-minded, quality-first creators.
Stay consistent and avoid compromising quality.
Consider repurposing content to maximize its impact.
Articulate the pain point your podcast solves in a few words.
Measure the success of your podcast by its shareability.
Engage with your listeners and make adjustments based on their feedback.
Have a lot to share about your podcast in various contexts.
Test the quality of your work and ensure it withstands scrutiny.
Produce higher quality content to achieve better results.
Chapters
00:00 The Quantity Mindset
01:06 Shift from Quantity to Quality
02:03 The Shift in Social Media
03:23 Quality Over Quantity in Content Creation
04:19 The McLaren Analogy
05:15 Podcasting is Like Taking the Stairs
06:14 Finding Your Capacity
07:11 Consistency is Key
09:04 Joining a Quality-Focused Community
09:58 Repurposing Content
11:48 Articulating the Pain Point
13:13 Getting Your Quality Right
14:38 Testing the Quality of Your Work
15:02 Producing Higher Quality Content

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/263

Creating One of The World's Biggest Podcasts | Brandon Turner Jan 16, 2024

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In this episode, Brandon Turner shares his experience as the creator and host of one of the world's largest podcasts. Since its origin in 2013, The Bigger Pockets Real Estate Investing Podcast has been ranked among the top 10 of all podcasts. Brandon shares what led to their success and how he's been able to remain podcasting consistently for all these years. Additionally, Brandon explains what he's learned and what he's doing differently with his latest show, A Better Life with Brandon Turner. Get ready to learn critical insights for how to improve your craft as a podcast guest and (or) host!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/262
Key Moments:
00:00:16 - Introduction
00:02:13 - Leaving BiggerPockets
00:03:50 - Transitioning as a Solo Podcaster
00:06:19 - Podcasting as a Business
00:08:47 - The Why Behind A Better Life
00:15:17 - Openness to Pivoting and Following Market Demand
00:17:38 - Self-Discipline and Accountability
00:22:56 - The Importance of Tracking and Accountability
00:24:06 - Surrounding Yourself with the Right People
00:26:45 - Quick Hacks for Goal Setting
00:28:09 - Overcoming Procrastination
00:30:41 - Staying Focused on Success Island
00:33:42 - The Importance of Consistency
00:34:47 - Book Recommendations for Podcast Guests and Hosts
00:36:30 - Brandon's Insights on Podcast Success
Timestamped Summary:
00:00:16 - Introduction
They discuss Brandon's background and his transition from real estate to podcasting.
00:02:13 - Leaving BiggerPockets
Brandon explains why he decided to leave the BiggerPockets podcast after a decade of hosting.
00:03:50 - Transitioning as a Solo Podcaster
Brandon reflects on the challenges and uncertainties he faced when transitioning from a co-host to a solo podcaster.
00:06:19 - Podcasting as a Business
Alex and Brandon emphasize the importance of treating podcasting as a business, regardless of the topic or niche.
00:08:47 - The Why Behind "A Better Life"
Brandon explains the reason behind his pivot to his new podcast, "A Better Life."
00:15:17 - Openness to Pivoting and Following Market Demand
Brandon highlights the importance of being open to the market's feedback and adapting accordingly.
00:17:38 - Self-Discipline and Accountability
Brandon shares a story about his struggle with self-discipline and how having someone hold him accountable helped him make progress.
00:22:56 - The Importance of Tracking and Accountability
Tracking progress and having accountability are essential for staying motivated and achieving goals.
00:24:06 - Surrounding Yourself with the Right People
Surrounding yourself with people who make the impossible seem achievable is crucial for personal growth.
00:26:45 - Quick Hacks for Goal Setting
Having the support of loved ones is important for goal achievement.
00:28:09 - Overcoming Procrastination and Shiny Object Syndrome
Procrastination often stems from a pattern of breaking commitments in other areas of life.
00:30:41 - Staying Focused on Success Island
Many people get distracted by new trends and opportunities, which can lead to a lack of focus and procrastination.
00:33:42 - The Importance of Consistency
Brandon uses the analogy of going to the gym to emphasize the importance of consistency in podcasting.
00:34:47 - Book Recommendations for Podcast Guests and Hosts
Alex asks Brandon for book recommendations for podcast guests and hosts.
00:36:30 - Brandon's Insights on Podcast Success

Growing Your Email List By Being a Podcast Guest | Tracy Beavers Jan 09, 2024

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Your email list is one of your most valuable assets, but growing it can be a painful task. Thankfully, there is a simple solution! In this episode, Tracy Beavers shares how, through podcast guesting, you can create a powerful call to action that will lead listeners to sign up for your email list. Get ready to increase your visibility and explode your email list with new subscribers and potential future customers!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/261
Key Moments:

00:00:15 - Introduction
00:01:47 - Types of CTAs
00:03:58 - Importance of Consistent and Strategic CTAs
00:06:19 - Leveraging Podcast Guest Spots
00:09:35 - Choosing the Right CTA for Timing

Timestamped Summary:

00:00:15 - Introduction
Tracy Beavers shares her experience of being a guest on a podcast and the importance of being prepared with a strategic call to action (CTA) to maximize business growth.
00:01:47 - Types of CTAs
Tracy explains different types of CTAs that can be used, including free downloads, joining a mailing list, subscribing to a podcast or newsletter, and engaging with social media content.
00:03:58 - Importance of Consistent and Strategic CTAs
Tracy emphasizes the need to consistently and strategically use CTAs in content creation to maximize email list growth and audience engagement.
00:06:19 - Leveraging Podcast Guest Spots
Tracy highlights the special marketing opportunity of being a podcast guest and the credibility and trust that comes with it. She emphasizes the importance of having a strong CTA at the end of the interview to capitalize on the audience's interest.
00:09:35 - Choosing the Right CTA for Timing
Tracy advises aligning the CTA with the timing of promotional activities in the business. She suggests offering free resources, promoting webinars or memberships, or directing listeners to podcasts, blogs, or social media channels.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/261

How to Build a Successful Podcast On YouTube | Jesús Ramirez Jan 02, 2024

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The podcast listenership data on YouTube is staggering! But is your podcast getting the traction that YouTube claims is possible? In this episode, Jesús Ramirez, the creator behind a YouTube channel with over 2 million followers, explains the top 2 contributing factors for gaining traction as a podcaster on YouTube. From uncovering the pivotal metrics that impact your visibility to mastering the art of crafting compelling titles and thumbnails, Jesús will provide insights to skyrocket and elevate your podcast's YouTube presence!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/260
Key Moments:

00:00:15 - Introduction and YouTube Channel Success
00:02:14 - Importance of Click-Through Rate and Retention Rate
00:03:22 - Click-Through Rate (CTR)
00:09:39 - Retention Rate

Timestamped Summary:
00:00:15 - Introduction and YouTube Channel Success
Jesus Ramirez introduces himself as a YouTube channel owner with over 2 million subscribers. He discusses the importance of high click-through rates and retention rates for success on YouTube.
00:02:14 - Importance of Click-Through Rate and Retention Rate
Ramirez explains that YouTube rewards videos with high click-through rates and retention rates because they keep viewers on the platform longer. He emphasizes that good content is key to achieving these metrics.
00:03:22 - Click-Through Rate (CTR)
Ramirez explains that click-through rate measures how many people click on your video when it appears in their YouTube feed. He provides tips for improving CTR, such as creating compelling and unique thumbnails and using engaging titles.
00:09:39 - Retention Rate
Ramirez discusses the importance of retention rate, which measures how long viewers watch your video. He emphasizes the need for engaging content and a strong opening to hook viewers and keep them watching.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/260

3 Key Things That Only The Best Podcast Guests Do | Mark Herschberg Dec 26, 2023

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Podcast guesting has become one of the most significant exposure-gaining opportunities in the digital world. Because of this, people are flocking to the medium. Unfortunately, most people end up making costly mistakes while being interviewed. In this episode, Mark Herschberg shares 3 tips to help you stand out as a podcast guest. Mark explains that by avoiding visuals, keeping content evergreen, and not talking over hosts, you'll step into a further level of guesting mastery. Get ready to start winning more as a podcast guest!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/259
Key Moments:

00:00:11 - Introduction,
00:00:28 - Avoid Using Visuals
00:02:10 - Be Explicit with Visual Examples
00:03:52 - Create Evergreen Content
00:07:27 - Never Speak Over the Host
00:09:51 - Editing Tips

Timestamped Summary:

00:00:11 - Introduction
Mark Hirschberg shares his experience appearing as a podcast guest in over 350 episodes and introduces the three basic tips for giving a great episode as a guest.
00:00:28 - Avoid Using Visuals
Mark explains why visuals may not work well for podcasts, as some listeners may be visually impaired or accessing the podcast without video. He also highlights that people often listen to podcasts while driving or exercising, making visual content inconvenient or inaccessible.
00:02:10 - Be Explicit with Visual Examples
If visual examples are necessary, Mark advises being explicit and describing them rather than relying on slides or visuals. He suggests using air quotes as an example and explicitly mentioning it for audio-only listeners.
00:03:52 - Create Evergreen Content
Mark emphasizes the importance of creating content that remains relevant even in the future. He encourages providing temporal context when discussing time-sensitive topics, such as mentioning specific dates or seasons, to ensure listeners understand the timing of the conversation.
00:07:27 - Never Speak Over the Host
Mark advises against talking over the host during podcast conversations, as it can be frustrating for listeners and difficult to edit. He suggests being differential and pausing if overlap occurs, allowing for smoother editing if needed.
00:09:51 - Editing Tips
Mark shares two helpful editing tips: using clapping as an audio cue to indicate the need for a redo and visually marking the section with a piece of paper for
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/259

The Science Behind Episode Titles That Attract Listeners | Courtney Elmer Dec 19, 2023

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If you've never explored the psychology behind podcast listener behavior, you're missing out on a wealth of insights that can help you attract new listeners. In this episode, Courtney Elmer shares the subconscious triggers that influence why someone clicks play on your podcast and how to use persuasive language that compels them to keep coming back for more. Get ready to discover the psychological "secrets" that will help you title your episodes to increase listeners and create an addictive podcast experience people can't stop raving about!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/258
Key Moments:

00:00:15 - Introduction
00:01:41 - Increasing Listens
00:05:16 - The Four Solicitations
00:07:52 - Subconscious Triggers
00:09:47 - Understanding the Ideal Listener
00:10:58 - Persuasive Language
00:15:22 - Understanding the Value of Your Content
00:16:17 - The Importance of Listener Psychology
00:16:47 - Overcoming Struggles as a Host
00:17:20 - The Power of Language in Podcasting

Timestamped Summary:

00:00:15 - Introduction
Courtney Elmer discusses the challenges podcast hosts face when their episodes don't receive many downloads. She highlights the importance of understanding listener behavior and shares that increasing listens is key to growing a podcast.
00:01:41 - Increasing Listens
Courtney explains that increasing listens from current listeners is crucial for attracting new ones. She emphasizes the need to step into the mind of the ideal listener and address their pain points to capture their attention.
00:05:16 - The Four Solicitations
Courtney introduces the four elements that act as gatekeepers to capturing a listener's attention: cover image, title, description, and episode titles. She emphasizes the importance of making a strong first impression within milliseconds.
00:07:52 - Subconscious Triggers
Courtney dives into the subconscious triggers that cause someone to hit play or scroll past a podcast. She explains the need for hosts to communicate on a subconscious level and understand what motivates their ideal listener.
00:09:47 - Understanding the Ideal Listener
Courtney emphasizes the importance of understanding the specific problem, underlying cause, failed attempts to fix the problem, and the meaning the listener associates with it. This understanding forms the foundation of a successful podcast.
00:10:58 - Persuasive Language
Courtney introduces the concept of persuasive language and its application in podcast titles, descriptions, and episode titles. She encourages hosts to focus on addressing the listener's pain points rather than simply highlighting the benefits.
00:15:22 - Understanding the Value of Your Content
Learn how to effectively communicate the value of your podcast content to your ideal listener by addressing their pain points and solving their problems.
00:16:17 - The Importance of Listener Psychology
Gain a competitive advantage by understanding the subconscious triggers influencing listeners' decision to listen to your podcast. Adjust your language to effectively communicate the value of your show and keep listeners coming back.
00:16:47 - Overcoming Struggles as a Host
Many hosts struggle with understanding listener psychology, but by implementing these strategies, you can overcome these challenges and experience the satisfaction of making a positive impact on your listeners' lives.
00:17:20 - The Power of Language in Podcasting
Discover how adjusting your language can create an addictive podcast experience. By speaking directly to your listeners'

Tailoring Your Story for Podcast Guesting Success | Juliet Hahn Dec 12, 2023

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There's a specific method to becoming every podcast host's favorite guest! In this episode, Juliet Hahn dives deep into the art of storytelling from the perspective of articulating your personal narrative effectively to fit the expectations of podcast hosts and their guests. Whether a 30-minute interview or an hour-long conversation, Juliet will explain how to tailor your story for different podcast formats and timeframes. Get ready to gain valuable insights and practical tips to become every host's favorite guest who connects deeply with the audience!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/257
Key Moments:

00:00:15 - The Power of Storytelling
00:01:26 - Childhood Memories and Life's Path
00:03:25 - Uncovering Hidden Connections
00:06:12 - Finding Your Authentic Voice
00:08:34 - Connecting Through Stories
00:12:35 - Finding Space and Connecting with Audiences

Timestamped Summary:

00:00:15 - The Power of Storytelling
Juliet Hahn discusses the importance of storytelling in podcasting and how it can create a deeper connection with listeners. She explains that sharing significant moments and experiences from our lives can evoke emotions and engage the audience.
00:01:26 - Childhood Memories and Life's Path
Hahn encourages listeners to reflect on their childhood and past experiences that may have shaped their current path. Even seemingly insignificant moments can have a profound impact on our lives and can be powerful storytelling material.
00:03:25 - Uncovering Hidden Connections
Hahn shares an example of a podcast guest who discovered a hidden memory from her childhood that revealed her true passion for entrepreneurship. By exploring and articulating these memories, we can connect with our audience on a deeper level.
00:06:12 - Finding Your Authentic Voice
Hahn emphasizes the importance of being authentic when sharing our stories. She suggests that we consider how our brains work and whether we prefer a linear or non-linear storytelling approach. Being genuine and passionate in our delivery helps build a stronger connection with listeners.
00:08:34 - Connecting Through Stories
Hahn reminds us that while it is important to share information about our products or services, the real connection with our audience comes from sharing personal stories. Passionate storytelling captures the listeners' attention and makes them want to learn more about us and our journey.
00:12:35 - Finding Space and Connecting with Audiences
Juliet Hahn emphasizes the importance of finding space and articulating effectively on a podcast. She highlights the significance of connecting with audiences on a deeper level through storytelling, regardless of the topic being discussed.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/257

5 Tips to Elevate Your Podcast Interviews | Jennifer Furlong Dec 05, 2023

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Crafting a quality podcast interview is no simple task. A good podcast interview requires more than a list of questions. In this episode, Jennifer Furlong shares 5 critical interviewing tips that will take your conversations with guests from good to great. This is the art of recording confident, naturally flowing interviews that become captivating and engaging conversations that your audience will love and remember for years to come. Get ready to elevate your interviewing skills and take your podcast to the next level!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/256
Key Moments:

00:00:15 - Introduction
00:01:28 - The Skill Set of Successful Interviewers
00:02:40 - Bringing Value to Listeners
00:05:53 - Prepare Your Own Questions
00:10:55 - Going with the Flow
00:16:03 - The Importance of Nonverbals and Vocal Variety
00:16:41 - Listening for Keywords and Asking Follow-up Questions
00:17:40 - The Power of the Pause
00:19:53 - The Impact of Mindful Listening and Pauses
00:21:16 - Five Tips for Effective Interviews

Timestamped Summary:

00:00:15 - Introduction
Jennifer Furlong emphasizes the need for good conversation skills and highlights that the majority of popular podcasts are conversational in nature.
00:01:28 - The Skill Set of Successful Interviewers
Successful interviewers are described as good listeners, relatable, and willing to ask tough questions while remaining respectful. They create a synergy with their guests, allowing for a deeper exploration of topics and the possibility of revealing new ideas or perspectives.
00:02:40 - Bringing Value to Listeners
To elevate conversations and make interviews great, Jen suggests five tips. The first tip is to begin with the end in mind, considering the goals of the episode, audience expectations, and the suitability of the guest. Building rapport through a pre-interview and vetting the guest's intentions are also important.
00:05:53 - Prepare Your Own Questions
Jen advises interviewers to prepare their own questions rather than relying solely on guest-provided questions. Doing thorough research on the guest's website, social media platforms, and conducting a Google search allows for unique and meaningful questions.
00:10:55 - Going with the Flow
While having a list of prepared questions is important, flexibility is key to having a robust conversation. As guests answer questions, new doors may open, and interview
00:16:03 - The Importance of Nonverbals and Vocal Variety
Pay attention to the nonverbals and vocal variety of the guest's answers to understand their thoughts and feelings about the topic. Listening to volume, pitch, and speed will give you clues to their mindset.
00:16:41 - Listening for Keywords and Asking Follow-up Questions
Practice mindful listening and listen for keywords that pique your interest. Don't miss the opportunity to ask good follow-up questions that will enhance the conversation.
00:17:40 - The Power of the Pause
Embrace pauses in the conversation. They give the guest time to reflect and provide meaningful answers. Pauses also prevent information overload for the audience and make the message more impactful.
00:19:53 - The Impact of Mindful Listening and Pauses
Mindful listening combined with pauses creates a powerful tool. It builds trust and allows guests to share deeply personal stories.
00:21:16 - Five Tips for Effective Interviews
Begin with clear goals and understand audience expectations. Develop unique questions and go with the flow of the conversation. Practice mindful listening, pick up on keywords, and ask

Mastering the Art of Concise Communication | Paul Granger Nov 28, 2023

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Every podcast host's worst nightmare is having a guest on their podcast who provides long-winded answers, shares lengthy monologues, and goes down every rabbit trail possible. In this episode, Paul Granger explains the art of concise communication for podcast guests and how mastering this art can lead to more podcasting-related opportunities. Get ready to learn the benefit of brevity and simple ways to hone your stories to impact your podcast guesting and even your everyday conversations!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/255
Key Moments:

00:00:15 - Introduction to Roblox obsession
00:02:09 - Goldilocks and the Three Types of Guests
00:03:29 - Understanding Your Why for Sharing
00:06:09 - Honoring the Host and Context
00:07:19 - Achieving Brevity in Storytelling

Timestamped Summary:
00:00:15 - Introduction to Roblox obsession
The host's son became obsessed with the game Roblox, a global gaming platform where players can build landscapes and adventures together. The son's love for connection and external processing led to endless soliloquies about his Roblox experiences.
00:02:09 - Goldilocks and the Three Types of Guests
The host discusses three types of guests: those who say too little, those who say too much, and those whose content is just right, like Baby Bear. He emphasizes the importance of finding the right balance in sharing as a guest on a podcast.
00:03:29 - Understanding Your Why for Sharing
Before sharing your story, it's crucial to understand why you want to share it. Knowing your why will impact how and what you share. The host provides examples of different motivations for sharing and highlights the importance of considering the value for the host and listeners.
00:06:09 - Honoring the Host and Context
As a guest on a podcast, it's essential to respect the host's space and understand the context of the show. Guests should consider whether their content brings value to the host and listeners and be willing to adapt their sharing style to honor the context of the space.
00:07:19 - Achieving Brevity in Storytelling
Many stories can be too long for a podcast context, but the host assures that brevity is achievable in four steps.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/255

Why You Should Consider Rebranding Your Podcast | Angie Griffith Nov 21, 2023

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Have you ever wondered how to breathe new life into your podcast without losing your loyal audience or missing out on potential new listeners? In this episode, Angie Griffith shares her journey of rebranding her podcast after nearly 100 episodes. She explains pivotal moments that led to her rebrand decision and the steps she took for a seamless transition. You'll learn valuable insights, including the unexpected marketing tactic that yielded remarkable results. Get ready to learn how a well-executed rebrand can reignite your podcasting passion and momentum!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/254
Key Moments:

00:00:15 - Introduction
00:00:59 - The Power of Podcast Rebranding
00:01:34 - The Story of Two Fishermen
00:04:05 - Personal Experience of Rebranding
00:10:02 - Finding the Right Audience
00:14:35 - The Power of a Press Release
00:16:03 - Stepping Out of the Comfort Zone
00:15:50 - The Impact of a Billboard
00:18:07 - Lessons Learned from Apple Podcasts
00:20:10 - Staying Organized Through a Rebrand

Timestamped Summary:

00:00:15 - Introduction
The host welcomes the listeners and expresses gratitude for their presence. They explain that the episode will focus on rebranding a podcast and the benefits it can bring.
00:00:59 - The Power of Podcast Rebranding
The host dispels the misconception that rebranding a podcast leads to losing followers. They share their experience that a well-executed rebranding can breathe new life into a podcast and attract fresh momentum.
00:01:34 - The Story of Two Fishermen
The host shares a story about two fishermen. While the first fisherman sticks to his usual routine and catches five fish daily, the second fisherman takes a step back to evaluate and improve his fishing method. Eventually, the second fisherman surpasses the first in success.
00:04:05 - Personal Experience of Rebranding
The guest, Angie Griffith, shares her personal experience of rebranding her podcast. She initially started with a podcast focused on providing short, four-minute episodes on podcasting tips but later realized it wasn't aligned with her goals. She then rebranded to a more impactful and fulfilling podcast titled "Podfluencer Society."
00:10:02 - Finding the Right Audience
Angie reflects on her journey and how she discovered her true passion for serving podcasters who are already making an impact and building a business. She explains how this realization led to the idea of
00:14:35 - The Power of a Press Release
Angie shares how writing a press release for her podcast rebrand helped her secure future partnerships by showcasing her professionalism and commitment to her brand.
00:15:03 - Stepping Out of the Comfort Zone
Angie discusses the importance of asking for help and reaching out to peers in the podcasting industry for support. Despite her initial hesitations, this step proved to be essential in making a successful rebrand.
00:15:50 - The Impact of a Billboard
Angie explains how she purchased a billboard in Nashville as a marketing strategy for her podcast rebrand.
00:18:07 - Lessons Learned from Apple Podcasts
Angie shares her experience seeking promotional support from Apple Podcasts for her rebrand. She reflects on the need to present it as a co-promotion opportunity rather than a favor and the importance of taking the time to plan and strategize before approaching platforms for support.
00:20:10 - Staying Organized Through a Rebrand
Angie advises using a timeline and creating a checklist to stay organized during a podcast rebrand. Drawing from her experience i

The Secret to Leaving a Lasting Impression As a Podcast Guest | Claire Campos-O'Neal Nov 14, 2023

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Podcast guesting is becoming increasingly popular. As a result, it's getting harder to stand out among podcast hosts and listeners. In this episode, Claire Campos-O'Neal shares how embracing the art of presence can transform your podcast guesting experience. Claire shares the profound impact of getting out of your own way and immersing yourself in the moment in a way that serves the host and their listeners. Get ready to learn how to shed self-consciousness and connect deeply with those who hear your voice, making your interviews genuine and memorable!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/253
Key Moments:
00:00:15 - The Importance of Getting Over Yourself
00:01:38 - Applying Meisner Techniques to Podcast Interviews
00:03:52 - Trusting Yourself as a Podcast Guest
00:05:52 - The Art of Listening in Podcast Interviews
00:09:11 - Having Fun and Being Present in Podcast Interviews
Timestamped Summary:
00:00:15 - The Importance of Getting Over Yourself
Claire Campos-O'Neal shares her experience of receiving feedback in an acting class and emphasizes the importance of getting over oneself as a podcast guest. Being present in the moment, noticing the other person, and letting go of self-consciousness are crucial for authentic connections and a successful podcast interview.
00:01:38 - Applying Meisner Techniques to Podcast Interviews
Claire discusses the Meisner acting technique and how it can be applied to podcast interviews. By noticing the other person, being aware of their expressions and emotions, and focusing on their needs, podcast guests can create genuine connections and engaging conversations.
00:03:52 - Trusting Yourself as a Podcast Guest
Claire encourages podcast guests to trust themselves. Recognizing that they were invited because of their expertise, guests should have confidence in their knowledge and authority. It's okay to admit not knowing everything and engage in conversations to learn and share insights.
00:05:52 - The Art of Listening in Podcast Interviews
Claire emphasizes the importance of active listening in podcast interviews. By truly listening to the podcast host's questions and reframing them, guests can create a more dynamic and natural conversation. Good listening skills help build connections and avoid scripted or rehearsed responses.
00:09:11 - Having Fun and Being Present in Podcast Interviews
Claire highlights the importance of having fun and being present during podcast interviews. Guests should fully embrace the opportunity to engage in meaningful conversations.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/253

Leveling Up Your Podcast By Defining Your Ideal Listener | Jerry Dugan Nov 07, 2023

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In podcasting, understanding your audience deeply and personally can be a game-changer. In this episode, Jerry Dugan explains why you must create a listener persona (avatar) for your target audience. By defining your ideal listener, you will unleash accelerated show growth, success, and impact. Get ready to connect more authentically with your audience, make informed content decisions, and select guests who resonate seamlessly with your show's mission!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/252
Key Moments:

00:00:15 - Introduction,
00:01:22 - What is an Avatar
00:05:41 - Importance of Having an Avatar
00:07:40 - How to Create an Avatar
00:10:41 - Refining Your Avatar

Timestamped Summary:

00:00:15 - Introduction
Jerry introduces the topic of defining your audience and the importance of creating an avatar for your podcast. He stresses the need to be specific and target a niche group of people to make the most impact.
00:01:22 - What is an Avatar
Jerry explains that an avatar is a manifestation of your ideal listener or customer in the form of a person or biography. He shares his own target audience of Christian men in their 30s and 40s who feel stuck in a rut and want to pursue their dreams without losing their faith, family, or health.
00:05:41 - Importance of Having an Avatar
Jerry outlines two main reasons for having an avatar. Firstly, it protects you from getting distracted by various marketing strategies and tools. Secondly, it helps you focus on the platforms and avenues that will truly make an impact on your target audience.
00:07:40 - How to Create an Avatar
Jerry advises starting with a high-level description of your target audience, such as their age, interests, and profession. Then, dive deeper into their demographics and psychographics, including their dreams, aspirations, barriers, and the help they are seeking. He encourages creating a detailed story for your avatar.
00:10:41 - Refining Your Avatar
Jerry emphasizes that your avatar can evolve and change as your show and audience grow. It's important to regularly reassess and refine your avatar to ensure you are effectively reaching and serving your target audience.
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The Rise of Independent Podcasters | Adam Curry (Creator of Podcasting) Oct 31, 2023

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In this episode, the creator of podcasting, Adam Curry, shares the origin story of podcasting along with his predictions for where the industry is heading in the future. Tune in to uncover what has caused podcasting to become so popular in recent years and to gain insights on what you can expect to see happen within the podcasting industry, along with predictions for what will happen to TV, radio, and other forms of media. Get ready to become part of the revolutionary rise of independent podcasters (on either side of the mic) who will change the world!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/251
Key Moments:

00:02:44 - The Future of Podcasting
00:04:14 - The Origin of Podcasting: RSS and Syndication
00:05:05 - The Evolution of RSS and Podcasting
00:13:12 - The Unsocial Nature of Social Media
00:14:29 - Suppression of Freedom of Speech
00:17:04 - Protecting Freedom of Speech in Podcasting
00:20:22 - Benefits of Decentralization in Podcasting
00:23:52 - Violation of First Amendment Rights
Timestamped Summary:
00:02:44 - The Future of Podcasting
The guest introduces his new podcast, Boostogram Ball, which allows independent artists to get paid for their music used in podcasts. He highlights the significance of this development in opening up new opportunities and expanding the podcasting industry.
00:04:14 - The Origin of Podcasting: RSS and Syndication
The guest explains that podcasting originated as a mechanism utilizing RSS feeds for distributing content. He emphasizes that podcasting is more than just audio files or a specific format, but rather a method of syndicating various types of content, similar to how radio encompasses different genres.
00:05:05 - The Evolution of RSS and Podcasting
The guest delves into the history of RSS, highlighting its development by Dave Weiner almost a quarter century ago. He discusses
00:13:12 - The Unsocial Nature of Social Media
Adam Curry discusses how social media has become unsocial and not beneficial for human communication, highlighting the need for freedom to effectively communicate without intervention from algorithms or other entities.
00:14:29 - Suppression of Freedom of Speech
Adam Curry expresses concern over the suppression of freedom of speech, as algorithms and private companies control what content is seen or removed. He emphasizes the importance of going back to the simple and beautiful format of podcasting to regain freedom of expression.
00:17:04 - Protecting Freedom of Speech in Podcasting
Adam Curry explains how the Podcast Index and its community of developers and podcasters are working to protect freedom of speech and distribution in podcasting. With features like transcripts, geolocation, and special categories, podcasting is becoming a robust and enjoyable system.
00:20:22 - Benefits of Decentralization in Podcasting
Adam Curry discusses the advantages of decentralization in podcasting, where no central point of control exists. This allows independent voices to thrive and ensures that podcasts will not be removed or controlled by big tech companies. Freedom of speech is preserved.
00:23:52 - Violation of First Amendment Rights
Adam Curry highlights the violation of First Amendment rights in the United States, where government agencies pressured social media companies to remove content. He explains how RSS-based distribution provides a defense against such violations and ensures freedom of expression.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/251

The Silver Bullet for Podcasting Success | Alex Sanfilippo Oct 24, 2023

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Whether you're a podcast guest or host, you desire to succeed in your podcasting venture. Unfortunately, the industry is riddled with misinformation about what it takes to "make it" and what metrics are the determining factors of success on either side of the mic. In this episode, Alex Sanfilippo will share the single most critical key to unleashing your potential in podcasting that no one is talking about. Get ready to impact listeners' lives on a deeper level by uncovering the silver bullet for unlimited success in podcasting!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/250
Key Moments:
00:00:15 - The Common Frustration in Podcasting
00:01:45 - The Importance of Sharing
00:02:58 - The Silver Bullet for Podcasting Success
00:03:37 - Examples of Success and Failure
00:05:32 - Focus on Quality over Marketing
00:10:07 - Importance of Marketing and Quality Content
00:11:06 - Social Media and Podcasting
00:12:37 - Focusing on Craft and Niche
00:13:21 - The Silver Bullet in Podcasting
00:17:04 - Importance of Listener Feedback
Timestamped Summary:
00:00:15 - The Common Frustration in Podcasting
Many podcasters feel discouraged and demotivated when they don't see the desired results in their podcasting journey.
00:01:45 - The Importance of Sharing
The speaker highlights the significance of sharing podcast episodes beyond social media reposts. Sharing through intimate means like texting friends and family helps determine the quality and impact of the content.
00:02:58 - The Silver Bullet for Podcasting Success
The speaker reveals the silver bullet for podcasting success. It is about creating content that is so good that it cannot be ignored and compels people to share it without being asked.
00:03:37 - Examples of Success and Failure
The speaker provides examples of TV shows like "Game of Thrones," which achieved massive success through the quality of their content, and "Rings of Power," a show that failed despite extensive marketing efforts.
00:05:32 - Focus on Quality over Marketing
The speaker advises podcast hosts to prioritize improving their hosting skills rather than solely focusing on increasing downloads. Similarly, guests should aim to be on fewer podcasts but deliver exceptional content that people cannot resist sharing.
00:10:07 - Importance of Marketing and Quality Content
Being good at marketing is not enough if the content is bad, as it can damage one's reputation. It's better to have a smaller but engaged audience than to attract many listeners who quickly leave.
00:11:06 - Social Media and Podcasting
The host emphasizes that podcasters don't have to be on every social media platform. It's important to choose the platforms where the target audience hangs out or where the podcaster feels comfortable.
00:12:37 - Focusing on Craft and Niche
The host shares the story of a podcaster who focused solely on her podcast and being a guest on other podcasts. By staying true to her craft and niche, she was able to grow her audience significantly without using social media or other marketing strategies.
00:13:21 - The Silver Bullet in Podcasting
The host reiterates that the key to podcasting success is being so good that you can't be ignored. He encourages podcasters to find their niche, add value, and serve their audience. Building a strong community and getting a coach can also help improve skills.
00:17:04 - Importance of Listener Feedback
The host emphasizes the importance of engaging in conversations and empathizing with their struggles; podcasters can improve.
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Podcasting Doesn’t Have to Be So Much Work | David Heinemeier Hansson Oct 17, 2023

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The podcasting industry's culture is riddled with hustle, craziness, and busyness on either side of the microphone. But it doesn't have to be this way. In fact, the opposite can be true and ultimately lead to more traction and success! In this episode, David Heinemeier Hansson, renowned entrepreneur and co-author of the influential book "It Doesn't Have To Be Crazy At Work," explores how the insights from his book can be applied to the world of podcasting. David shares empowering strategies for avoiding overwhelm, prioritizing meaningful content creation, and fostering a healthier approach to podcasting. Get ready to walk away with practical advice for maintaining a sustainable and enjoyable podcasting experience!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/249
Key Moments:
00:03:44 - The Evolution of Content Creation
00:09:08 - The Power of Consistent Sharing
00:12:00 - Balancing Shiny Object Syndrome
00:14:25 - The Uncertainty of AI's Impact
00:23:19 - Chasing Goals vs. Cultivating Habits
00:29:31 - Being Effective vs Productive
00:40:59 - Building a Change of Perspective
00:43:23 - Conclusion: Getting Comfortable with Enough

Timestamped Summary:
00:03:44 - The Evolution of Content Creation
David shares his perspective on content creation, emphasizing the importance of authenticity and sharing valuable insights. He also discusses the growth of podcasting as a medium and its accessibility for anyone to share their voice.
00:09:08 - The Power of Consistent Sharing
David talks about the value of consistently sharing content and the process of refining ideas over time. He compares it to a stand-up comedian trying out material and finding the golden nuggets.
00:12:00 - Balancing Shiny Object Syndrome
Alex brings up the challenge of shiny object syndrome and the constant emergence of new tools. David advises finding balance and being mindful of the latest trends, particularly in the realm of AI and its rapid expansion.
00:14:25 - The Uncertainty of AI's Impact
David discusses the speculation and fear surrounding the impact of AI on various industries. He emphasizes that while there may be some upheaval, it's too early to declare the final outcome. He also encourages individuals to focus on improving their own skills rather than relying solely on AI tools.
00:23:19 - Chasing Goals vs. Cultivating Habits
David discusses the drawbacks of setting goals and the fleeting satisfaction they bring. He encourages focusing on cultivating habits and being dedicated to personal growth and persistence. He highlights the significance of sticking with podcasting and other endeavors, even in the face of low metrics or external validation.
00:29:31 - Being Effective vs Productive
The conversation shifts to discussing the difference between being effective and being productive. The guest challenges the idea that success is solely determined by how hard one works. They encourage prioritizing endurance and consistency over working excessively long hours. Taking care of oneself and maintaining a fresh mind leads to better work.
00:40:59 - Building a Change of Perspective
David Heinemeier Hansson shares the difficulty of building a habit of thinking differently and the impact of Stoicism in anchoring the notion of spending time well.
00:43:23 - Conclusion: Getting Comfortable with Enough
Hansson shares the idea that calmness comes from being content with enough, highlighting the importance of finding satisfaction in the present moment.

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Attracting Dream Clients Through Podcast Guesting | Alexandria Agresta Oct 10, 2023

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Getting interviewed on podcasts as a guest is about more than just providing inspiration to listeners. Podcast guesting is also about helping the audience understand they're not where they want to be and how to take action to get there. In this episode, Alexandria Agresta shares the secret sauce to helping listeners begin to experience transformation. Get ready to have your ideal clients captivated and primed to do business with you!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/248
Key Moments:

00:00:15 - Introduction
00:03:46 - Step 1: Speak from the Sweet Spot
00:09:07 - Step 2: Strategic Questions
00:11:40 - Step 3: Intentional Call to Action
00:15:14 - The Power of Simple Changes
00:15:41 - Manifesting Abundance
00:16:03 - Connect and Elevate
00:16:21 - Conclusion: Taking Action

Timestamped Summary:

00:00:11 - Introduction,
Alexandria introduces herself and shares her belief in the power of sharing a deeper message. She explains how she helps industry leaders become thought leaders and why she believes podcasts are a valuable stage for selling and making an impact.
00:03:46 - Step 1: Speak from the Sweet Spot,
Alexandria discusses the importance of speaking from the sweet spot of inspiration and transformation. She advises against relying solely on inspiration, as it has become commoditized, and encourages speakers to focus on providing practical solutions and actionable steps to create lasting change.
00:09:07 - Step 2: Strategic Questions,
Alexandria emphasizes the need for speakers to be strategic with the questions they are asked during podcast interviews. She suggests sharing specific questions that position the speaker as an authority and expert in their field, rather than relying on generic questions like "What do you do?"
00:11:40 - Step 3: Intentional Call to Action,
Alexandria advises speakers to be intentional with their call to action at the end of a podcast interview. Instead of simply asking listeners to connect with them on various platforms, she recommends using an inbound strategy and creating a specific call to action that prompts listeners to take action and reach out with a specific phrase or message.
00:15:14 - The Power of Simple Changes
Implementing simple, subtle changes in podcast interviews can lead to magical results. The guest shares how these changes have resulted in increased engagement, testimonials, and partnerships, leading to abundance in various aspects of her podcasting journey.
00:15:41 - Manifesting Abundance
The guest emphasizes that regardless of the desired outcome, implementing the suggested strategy can bring abundance. Whether it's attracting listeners, gaining paying clients, or expanding opportunities, the guest's experience showcases the power of this approach.
00:16:03 - Connect and Elevate
The guest extends an invitation to connect and support others in their podcasting journey. She offers to be a resource, cheering them on and helping them reach their desired goals, emphasizing the importance of collaboration and community.
00:16:21 - Conclusion: Taking Action
The guest encourages listeners to apply the discussed strategies in their next podcast interviews. By witnessing her live demonstration and experiencing the potential firsthand, listeners are inspired to take their podcasting episodes and messages to the next level.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/248

How to Monetize Your Podcast with a Mastermind | Chris Williams Oct 03, 2023

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Did you know that, as a podcast host, you possess valuable knowledge and expertise that can easily be monetized in a high-value way for your listeners? In this episode, Chris Williams explains why and how high-ticket masterminds are one of the best ways to monetize a podcast. Get ready to leverage your expertise in a that serves your listeners on a whole new level through a mastermind!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/247
Key Moments:
00:00:15 - Introduction and Challenges of Podcasting for Revenue
00:03:24 - Building a High Ticket Mastermind
00:06:13 - Pitfalls of Hourly Consultations
00:07:59 - Pricing and Value

Timestamped Summary:
00:00:15 - Introduction and Challenges of Podcasting for Revenue
Chris Williams discusses the two main reasons people get into podcasting: to monetize their knowledge or to share their passion. However, he highlights the sad truth that around 98% of podcasters don't make any money, and many fail due to the costs involved. He emphasizes the importance of finding a way to generate revenue to sustain podcasting efforts.
00:03:24 - Building a High Ticket Mastermind
Williams introduces the concept of building a high-ticket mastermind as a way to monetize expertise and passion. He highlights that podcasters are well-suited to lead high-ticket masterminds due to their love for the microphone, camera presence, expertise in their field, and natural inclination to give.
00:06:13 - Pitfalls of Hourly Consultations
Williams cautions against relying solely on hourly consultations to generate revenue, as it can lead to a time-consuming, unsustainable business model. He recommends transitioning to a mastermind model instead, where knowledge can be shared with multiple participants simultaneously, allowing for more efficient growth and transformation.
00:07:59 - Pricing and Value
Williams advises podcasters to charge a high ticket price for their mastermind programs based on the value and impact they offer. The price should reflect the potential positive changes participants can experience over time by implementing the knowledge shared in the mastermind. He emphasizes that people are willing to invest in shortcuts to success.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/247

The Power of Empathy in Podcasting | Ron Macklin Sep 26, 2023

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Establishing a connection with listeners requires that podcast guests show up to record with hosts from a state of empathy. In this episode, Ron Macklin shares that empathy is the key to creating a dialogue that the audience can't stop listening to. By being an empathic guest, you position yourself to impact listeners' lives, ultimately leading to more collaborations and connections. Get ready to raise your impact as a podcast guest!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/246
Key Moments:
00:00:15 - The Power of Empathy
00:01:30 - Starting with Ourselves
00:04:26 - Empathy for Others
00:08:10 - Foundation of Podcasting
00:11:47 - Conclusion: Fun and Creativity
Timestamped Summary:
00:00:15 - The Power of Empathy
Ron Macklin introduces the podcast episode and defines empathy as understanding the situation and feelings of others. He emphasizes the importance of being empathetic in podcasting and shares how building trust and vulnerability can create a meaningful connection with guests and listeners.
00:01:30 - Starting with Ourselves
Ron discusses the need to look at ourselves first before going on a podcast. He encourages self-compassion and acceptance of fears and insecurities, highlighting that being human means feeling scared and insufficient. By practicing empathy towards ourselves, we can create a positive mindset before engaging with others.
00:04:26 - Empathy for Others
Ron explains that everyone, regardless of their status or background, experiences fears and insecurities. By holding the belief that others are just like us, it becomes easier to see their vulnerability and appreciate their unique gifts. Being empathetic towards others opens up a space for genuine connection and collaboration.
00:08:10 - Foundation of Podcasting
Ron asserts that empathy and vulnerability form the foundation of impactful podcasting. By sharing vulnerable stories, both hosts and guests can create a safe space for listeners to drop their defenses and embrace their true selves. This openness allows for deeper conversations and the potential for new collaborations.
00:11:47 - Conclusion: Fun and Creativity
Ron encourages embracing empathy, vulnerability, and connection with a sense of fun. He emphasizes that the process of being open and honest can lead to greater creativity and surpassing perceived limitations.
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Becoming a World-Class Podcast Interviewer | Nicole Christina Sep 19, 2023

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In podcasting, being a master interviewer requires going beyond casual chit-chat with guests. You must hone your skills to create meaningful emotional connections with your guests. In this episode, Nicole Christina shares techniques to transcend surface-level conversations and build genuine emotional rapport with your guests. By mastering these skills, you'll invite your guests to open up and share their authentic stories, captivating your listeners and leaving them longing to be part of the conversation. Get ready to elevate your skills as an interviewer and create more engaging share-worthy episodes!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/245
Key Moments:
00:00:15 - Introduction: Becoming a Master Interviewer
00:02:20 - The Power of Emotional Connection
00:06:34 - Emotional Connection in Extreme Interviews
00:09:20 - The Secrets of Memorable Interviews
00:13:23 - Conclusion: Techniques for Effective Interviewing
Timestamped Summary:
00:00:15 - Introduction: Becoming a Master Interviewer
Nicole introduces herself as a podcaster and psychotherapist. She explains the importance of creating unique and memorable interviews in a saturated podcast market.
00:02:20 - The Power of Emotional Connection
Nicole emphasizes the need for emotional connection in interviews, as humans have a deep need to feel heard and understood. By cultivating this connection, podcast hosts can impact and improve their audience's lives.
00:06:34 - Emotional Connection in Extreme Interviews
Nicole shares a powerful example of an interview with two women scientists living in the Arctic. Despite technical difficulties, the emotional content of the interview created a special experience for both the guests and the audience.
00:09:20 - The Secrets of Memorable Interviews
Nicole shares her secrets for creating memorable interviews. These include choosing guests who fascinate you, thorough preparation, bringing your unique self to the conversation, and listening deeply to your guests.
00:13:23 - Conclusion: Techniques for Effective Interviewing
Nicole offers practical techniques for effective interviewing, such as inviting guests to elaborate, avoiding talking too much, and knowing when to wrap up the interview. These techniques help create a genuine and emotional connection with guests and the audience.
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Becoming a More Confident Podcast Guest | Rhysa Sisco Sep 12, 2023

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Does podcast guesting ever make you feel nervous, anxious, or uneasy? It doesn't have to be that way! In this episode, Rhysa Sisco explains how to identify the state of your nervous system so you can build a toolbox to feel more confident, communicate more effectively, and deliver a powerhouse talk when you are guesting on a podcast! Get ready to learn how 30 seconds can lead to a calmer podcast guesting experience!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/244
Key Moments:
00:00:15 - The Fear of Being a Podcast Guest
00:02:05 - Regulating the Nervous System
00:05:37 - Creating a Toolbox for Confidence
00:10:57 - Conclusion: Using Tools Throughout the Day

Timestamped Summary:
00:00:15 - The Fear of Being a Podcast Guest
The hardest part of wanting to be a podcast guest is feeling confident. Fear of rejection, anxiety about what to say, and the fear of freezing up can hold you back. It's important to overcome these fears and feel safe with yourself and communicating.
00:02:05 - Regulating the Nervous System
Regulating the nervous system is key to feeling confident as a podcast guest. By creating a sense of safety, you can overcome imposter syndrome and anxiety. Understanding the different states of the nervous system and using sensory tools can help you regulate and show up as your best self.
00:05:37 - Creating a Toolbox for Confidence
Building a toolbox of sensory tools can help you regulate your nervous system in different states. By identifying tools that make you feel calmer or more present, you can use them before and after triggers to feel more confident. This toolbox can be tailored to your specific needs as a podcast guest.
00:10:57 - Conclusion: Using Tools Throughout the Day
Incorporating daily tools into your routine can help you stay calm and confident. Additionally, using tools before and after triggers can help you manage anxiety or anger. By knowing when and how to use these tools, you can show up as your best self and create a strong connection with your audience.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/244

Building the Habit of Consistent Podcasting | Pete A Turner Sep 05, 2023

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Do you struggle to stay consistent with your podcasting efforts? Would you like to develop the habit of creating content on a regular basis in a way that builds the loyalty of your audience? In this episode, Pete A Turner shares how you can develop your podcasting repetition muscle, ultimately leading to your success in podcasting. Get ready to learn how to consistently produce your podcast for years to come while growing your audience!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/243
Key Moments:
00:00:15 - Introduction and the Challenges of Podcasting
00:02:34 - Overcoming Challenges and Getting Above Average
00:04:07 - Managing Time and Tasks
00:06:36 - Podcasting as a Skill to Be Developed
00:08:27 - Importance of Repetition and Efficiency
00:11:11 - Time Management
00:11:25 - Balancing Show Time, Money, and Attention
00:11:36 - Conclusion: Quick Wrap-Up About Repetition and Consistency

Timestamped Summary:
00:00:15 - Introduction and the Challenges of Podcasting
Pete A. Turner shares his experience and discusses the challenges of running a podcast, emphasizing the need for dedication and hard work. He warns aspiring podcasters about the competition and the importance of treating the podcast like a small business.
00:02:34 - Overcoming Challenges and Getting Above Average
Pete explains that most podcast ideas fail before reaching ten episodes. He encourages podcasters to focus on the small tasks required for their show's success and to allocate their time, money, and attention accordingly.
00:04:07 - Managing Time and Tasks
Pete advises podcasters to schedule dedicated time each day for podcast-related tasks. He suggests making a list of contacts, improving the website, and learning about podcasting platforms to efficiently manage the workload.
00:06:36 - Podcasting as a Skill to Be Developed
Pete compares podcasting to learning a martial art or swimming, highlighting the importance of starting small and building skills over time. He encourages podcasters to embrace the tedious tasks and commit to constant improvement.
00:08:27 - Importance of Repetition and Efficiency
Pete emphasizes the need for consistency and efficiency in podcasting. He encourages podcasters to book guests, improve sound quality, and master the technical aspects of publishing. Repetition and practice are key to success.
00:11:11 - Time Management
Learn how to prioritize your time and allocate it wisely, even when facing holidays or other distractions. Building in extra time earlier in the week can help you stay on track without overwhelming yourself.
00:11:25 - Balancing Show Time, Money, and Attention
Allocate your resources effectively to support your show. Give it the time, financial investment, and attention it needs to thrive.
00:11:36 - Conclusion: Quick Wrap-Up About Repetition and Consistency
Wrap up the conversation by encouraging listeners to take action and move on to their next tasks. The host also suggests listening to the podcast episode at a faster speed. The host expresses well wishes and invites listeners to reach out via email. He looks forward to seeing what they build and is excited to hear from them.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/243

Media Strategies for Global Influence and Client Attraction | Dr. Barrett Matthews Aug 29, 2023

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Discover the secrets to becoming omnipresent in the digital landscape and creating a global presence that attracts your ideal clients, even while you sleep or travel the world. In this episode, Dr. Barrett Matthews reveals the power of leveraging various media platforms to convey your message directly to those actively seeking your expertise. Say goodbye to chasing leads and hello to the strategies that will revolutionize your approach to marketing your business. Get ready to unleash the power of global influence and elevate your business to new heights!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/242
Key Moments:
00:00:15 - Challenging the notion of being in two places at once
00:02:15 - Kevin Hart's omnipresence in media
00:05:35 - Getting out of ego-based marketing
00:08:54 - Breaking free from wrong teachings
00:12:29 - Conclusion: Leveraging media for global success

Timestamped Summary:
00:00:15 - Challenging the notion of being in two places at once
Dr. Barrett Matthews challenges the idea that you can't be in two places at once. He believes that by using media, it is possible to be in multiple places simultaneously and reach a wider audience, leading to more leads, clients, and revenue.
00:02:15 - Kevin Hart's omnipresence in media
Dr. Matthews uses comedian Kevin Hart as an example of someone who has made himself omnipresent in media. Hart has books, audiobooks, a podcast, streaming TV shows, documentary films, and commercials, ensuring that he is everywhere and reaching his target audience effectively.
00:05:35 - Getting out of ego-based marketing
Dr. Matthews emphasizes the need for business owners to get out of their comfort zones and engage with different forms of media. He advises against focusing solely on one platform, such as social media, and instead encourages business owners to make themselves findable on various media platforms to reach a wider range of potential clients.
00:08:54 - Breaking free from wrong teachings
Dr. Matthews highlights two common misconceptions in marketing: focusing on one area of media and finding a specific client avatar. He explains that by expanding their presence across different media platforms and making themselves findable to potential clients, businesses can achieve global reach and generate revenue from all over the world.
00:12:29 - Conclusion: Leveraging media for global success
Dr. Matthews encourages business owners to use media to go global!
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Getting Your Podcast to The Top of Google Search Results | Jason Barnard Aug 22, 2023

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Did you know that you can get a stamp of approval from Google? It's better known as the Google Knowledge Panel. (It's the information box on the right-hand side of Google Search Results.) You've seen it when you Google the name of somebody famous. In this episode, Jason Barnard explains that the Google Knowledge Panel isn't reserved for the world's top influencers. In fact, Google's implicit stamp of approval is available to anyone! Jason will explain how to get a Google Knowledge Panel for your podcast. Get ready to learn how to leverage the power of Google's stamp of approval!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/241
Key Moments:
00:00:15 - Introduction and Building Authority in Search
00:03:28 - Jason's Personal Experience with Google Search Results
00:07:27 - Importance of Google for Podcasters
00:10:00 - Improving Your Brand SERP
00:12:39 - Knowledge Panel and Building Authority
00:17:05 - Assessing Online Presence
00:19:00 - Becoming the Authority
00:20:19 - Conclusion: Key to Target Audience
Timestamped Summary:
00:00:15 - Introduction and Building Authority in Search
Jason Barnard introduces himself as the Brand SERP guy and explains how branded search can help build authority within an industry. He highlights the importance of becoming the authoritative reference in your niche and shares a simple strategy to achieve that.
00:03:28 - Jason's Personal Experience with Google Search Results
Jason shares his personal experience of repositioning his online personal brand from a cartoon Blue Dog to a world-leading expert digital marketer. He emphasizes the role of Google search results in building credibility and becoming an authoritative expert.
00:07:27 - Importance of Google for Podcasters
Jason explains that while Google may not be a huge driver of an audience for podcasters, it provides valuable insights and free visibility. He introduces the concept of Brand SERP and Knowledge Panel and how they indicate Google's understanding of your podcast.
00:10:00 - Improving Your Brand SERP
Jason advises podcasters to focus on improving the content that appears on their brand SERP. This includes reviews, engagement, and views on podcasting platforms, as well as social media accounts. He suggests analyzing the brand SERPs of other podcasts in the same niche for strategic choices.
00:12:39 - Knowledge Panel and Building Authority
Jason explains the significance of the Knowledge Panel on Google and how it represents Google's level of understanding of your podcast. He emphasizes the importance of providing accurate and relevant information to build authority within your niche.
00:17:05 - Assessing Online Presence
Learn how to assess your online presence by researching your brand SERP and evaluating the relevance and helpfulness of the information presented. Google, Chat GPT, and Microsoft Bing are valuable tools for gaining insight into your authority and credibility.
00:19:00 - Becoming the Authority
Consistency in content, niche focus, content quality, and building relationships with leading authorities in your niche will establish you as the go-to authority on various platforms. Google, Microsoft, Bing, Apple, Amazon, Spotify, and Podcast Addict will prioritize your podcast over others.
00:20:19 - Conclusion: Key to Target Audience
Google's understanding of your podcast and audience interaction provides valuable insights. Aim to become the authority in your niche on search and recommendation engines, gaining visibility and credibility with your ideal target audience.
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Growing Your Influence by Being a Guest on Podcasts | Cristina Marcello Aug 15, 2023

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Podcast guesting is powerful for many reasons, but one of the most overlooked benefits is audience development from podcast guesting. In this episode, Cristina Marcello explains how to create a podcast guest booking strategy, identify the best-fit shows, and what to do after the interview to engage and develop your audience. Get ready to learn to harness the power of podcast guest bookings to cultivate and expand your audience!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/240
Key Moments:
00:00:15 - The Power of Podcast Guest Booking
00:01:50 - Defining Your Point of View
00:03:24 - Determining Best Fit Podcasts
00:07:29 - Crafting an Effective Pitch
00:11:07 - Conclusion: Repurposing Content for Audience Development

Timestamped Summary:
00:00:15 - The Power of Podcast Guest Booking
Cristina Marcello discusses the importance of leveraging podcast guest booking as a means of audience development. Cristina highlights the common practice of simply sharing the podcast link on social media and explains how much more can be done to maximize audience engagement.
00:01:50 - Defining Your Point of View
Marcello advises individuals to define their point of view before seeking to be a guest on a podcast. Cristina suggests identifying recurring themes or challenges in their life and considering if they would make compelling podcast topics.
00:03:24 - Determining Best Fit Podcasts
Marcello outlines four key factors to consider when determining whether a podcast is the best fit. These factors include the content of the podcast, how the topics are discussed, the audience it attracts, and the reach of the podcast.
00:07:29 - Crafting an Effective Pitch
Marcello emphasizes the importance of leading with value when pitching to podcast hosts. Cristina advises that the pitch should demonstrate how the guest's unique perspective or experience aligns with the show's content and benefits the audience.
00:11:07 - Conclusion: Repurposing Content for Audience Development
Marcello highlights the abundance of content that can be repurposed from a podcast episode. Cristina suggests creating videos, animations, graphics, and blog posts to engage with and expand the audience beyond the initial podcast episode.
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Creating a High-Quality Video Podcast on a Budget | Travis Albritton Aug 08, 2023

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Discover the untapped potential of YouTube as a platform for podcast distribution and audience discovery. In this episode, Travis Albritton reveals game-changing strategies to transform your audio podcast into captivating video content. Learn how to seamlessly integrate video into your existing workflow, utilizing affordable equipment and free editing software. Get ready to elevate your podcast to new heights and engage a broader audience by harnessing the power of high-quality video on YouTube!
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Key Moments:
00:00:15 - The Popularity of YouTube as a Podcast Consumption App
00:01:45 - Why Audiograms Don't Work on YouTube
00:02:52 - Minimal Equipment Needed for Video Podcasting
00:03:47 - Recording Solo Episodes
00:06:47 - Recording Interviews
00:13:01 - Turning Your Audio Podcast into a Video Podcast
00:13:30 - Creating Thumbnails with Canva
00:14:00 - Conclusion: Easy and Affordable Video Podcasting
Timestamped Summary:
00:00:15 - The Popularity of YouTube as a Podcast Consumption App
YouTube is the most popular podcast consumption app in the world, surpassing Apple Podcasts and Spotify. As the second-largest search engine globally, YouTube has become a vital platform for podcasters to reach a wider audience and share their shows.
00:01:45 - Why Audiograms Don't Work on YouTube
Audiograms, which use audio waveforms and images, are not effective on YouTube. Viewers expect to see people in videos, making it crucial to have video footage of the podcast host or guests. YouTube requires a visual element to enhance the viewing experience and engagement.
00:02:52 - Minimal Equipment Needed for Video Podcasting
Starting a video podcast doesn't require expensive gear. Utilize the camera on your phone or a webcam, along with your existing audio podcast setup. The quality of smartphone cameras is excellent, making them a viable option for recording video podcasts without investing in additional equipment.
00:03:47 - Recording Solo Episodes
For solo episodes, platforms like Zoom, Riversides, or Squadcast are suitable for recording. You can also record yourself using video conferencing software like Zoom, even if you're the only participant. The goal is to capture both video and audio seamlessly in your chosen platform.
00:06:47 - Recording Interviews
When recording interviews, whether in person or online, the process remains the same. Platforms like Zoom or Riverside allow for remote interviews, ensuring both video and audio are recorded
00:13:01 - Turning Your Audio Podcast into a Video Podcast
Learn how to easily convert your audio podcast into a video podcast using the camera you already have and Adobe Premiere Rush for editing. This opens up the opportunity to reach a wider audience on YouTube without needing to invest in additional equipment.
00:13:30 - Creating Thumbnails with Canva
Use Canva to create eye-catching thumbnails for each episode of your video podcast. This will help attract viewers on YouTube and make your episodes more visually appealing.
00:14:00 - Conclusion: Easy and Affordable Video Podcasting
With the information provided, you now have everything you need to venture into video podcasting. Good luck with your show, and enjoy the benefits of reaching a wider audience through YouTube.

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The Future of the Podcasting Industry | James Cridland Aug 01, 2023

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In this episode, James Cridland takes us on a journey into the past, present, and future of podcasting. Learn valuable insights and perspectives on the evolving podcasting landscape while gaining a deeper understanding of the trends, innovations, and potential opportunities. From emerging technologies to evolving listener behaviors, explore the exciting predictions to watch for in the future of podcasting and a few warnings of things to watch for. Get ready to better understand the ever-changing podcasting landscape and stay ahead of the curve!
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Key Moments:
00:00:15 - Introduction,
00:01:16 - The Birth of Podnews
00:05:22 - James' First Speaking Experience
00:07:52 - Milestones in Podcasting
00:10:59 - The Essence of Podcasting
00:13:53 - The Strength of Podcasting
00:18:10 - Total Time Spent Listening
00:20:41 - The Importance of Transcripts
00:23:50 - Tight Editing and Audience Respect

Timestamped Summary:
00:00:15 - Introduction
Alex welcomes James Cridland to discuss the state of podcasting and expresses gratitude for James' contribution through Podnews.
00:01:16 - The Birth of Podnews
James shares the story of how he got the idea for Podnews during a conversation at a pub, realizing the lack of news resources for the podcasting industry. He explains the initial challenges and how Pod News has grown since its launch in May 2017.
00:05:22 - James' First Speaking Experience
James recounts his first time speaking at a podcast conference in 2005, representing Virgin Radio's involvement in podcasting. He reflects on the backlash he received from podcasters who resented radio stations entering the podcasting space.
00:07:52 - Milestones in Podcasting
James highlights the impact of Spotify's entry into podcasting, both in terms of increased listenership and the industry's overall growth. He also mentions Adam Curry's involvement in advancing podcasting through the podcast index and new podcast namespace.
00:10:59 - The Essence of Podcasting
James emphasizes the open nature of podcasting, allowing anyone to publish shows without gatekeepers. He expresses concern about potential threats to this open ecosystem, particularly from platforms like Spotify and YouTube not fully understanding the core values of podcasting.
00:13:53 - The Strength of Podcasting
Despite media companies facing economic difficulties, podcasting is thriving and outpacing other forms of online ad revenue. While legacy companies may be struggling, podcasting itself remains strong and poised for growth.
00:18:10 - Total Time Spent Listening
While the number of podcast listeners continues to grow, the focus should shift to increasing total consumption and time spent listening to shows. This metric is directly linked to revenue and the impact of advertising. Quality content that keeps listeners engaged and increases consumption is key.
00:20:41 - The Importance of Transcripts
Transcripts are crucial for accessibility, discoverability, and advertising. They benefit not only those with hearing impairments but also aid in content discovery and targeting relevant ads. More podcast hosting companies are making transcripts easily accessible, ensuring the medium becomes more inclusive and effective.
00:23:50 - Tight Editing and Audience Respect
Podcasters are realizing the value of tight editing to respect their audience's time. Good editing ensures every minute of the show is relevant and engaging. Consistency in delivering on the promise made to listeners is vital for maintaining subscribers.

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Thriving in The New Era of Content | Alex Sanfilippo Jul 25, 2023

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The digital landscape is evolving more rapidly than ever before. As a result, the way people create and consume content online is changing. According to many experts, the role of human involvement in content creation is uncertain at best. As podcast guests and podcast hosts, adapting to these changes is critical to remain relevant for our listeners. In this episode, Alex Sanfilippo explains how you can survive and thrive in the new era of content creation as a podcaster on either side of the microphone!

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Key Moments:
00:00:15 - Thriving in the New Era of Content
00:01:51 - Changes in Podcasting
00:03:19 - Hone in on Your Message
00:05:43 - Transformation
00:07:43 - Practical Tips for Positioning Your Content
00:11:16 - Consistency and Commitment
00:12:25 - Essential Elements for Success
00:13:31 - Embracing Continuous Improvement
00:14:27 - Tracking Progress

Timestamped Summary:
00:00:15 - Thriving in the New Era of Content
Alex discusses the rapid transformation happening in the digital space, specifically in podcasting. He acknowledges the concerns of creators about becoming obsolete and addresses questions about staying relevant. He emphasizes the importance of honing in on our message and finding our unique value in the new era of content.
00:01:51 - Changes in Podcasting
Alex explains that podcasting is experiencing changes due to the increasing listenership and the influx of money into the industry. He mentions the rise of big production houses and the fear of being replaced by shows with more resources. However, he reassures that there is still plenty of opportunity for independent creators.
00:03:19 - Hone in on Your Message
Alex advises podcasters to hone in on their message and find a specific topic that is not being covered by others. He suggests rebranding the show or getting more practical with the content to stand out in the crowded podcasting landscape.
00:05:43 - Transformation
Alex asserts that we are now in the transformation age of content, where people seek transformation rather than just information. He encourages podcasters to identify the transformation they can offer listeners and position their content accordingly.
00:07:43 - Practical Tips for Positioning Your Content
Alex recommends changing the show title and episode descriptions to align with the transformation being offered. He emphasizes the importance of delivering on the promise made in the title and description. For podcast guests, he suggests checking
00:11:16 - Consistency and Commitment
Consistency is key in podcasting, as it helps build audience trust and familiarity. Even if you don't make any changes to your show over time, staying consistent can lead to significant growth. Don't give up too soon; stay with it for 100 episodes!
00:12:25 - Essential Elements for Success
To thrive in the new age of content, focus on consistency, delivering transformation, sticking to your expertise, being part of a supportive podcasting community, and taking care of yourself to avoid burnout.
00:13:31 - Embracing Continuous Improvement
Don't feel pressured to constantly try new things. Instead, let others test new tools and strategies, and once they've been proven effective, implement them in a simplified way. Continuous improvement is more important than striving for perfection.
00:14:27 - Tracking Progress
Monitor your completion rate and listenership within the first seven days to gauge your podcast's success. As long as these metrics are improving or remaini

Unleashing the Power of Effective Podcast Marketing | Mike Michalowicz Jul 18, 2023

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With so many podcasts struggling for listeners' attention, it can be challenging to stand out in the crowded market. In this episode, Mike Michalowicz shares his insights into the art of attention-grabbing marketing for podcasters on either side of the microphone. He shares his tips and tricks for creating a marketing plan that engages your audience and makes your podcast stand out from the rest. Whether you're just starting or an experienced podcaster looking to grow your audience, this session offers valuable insights into creating marketing that doesn't get ignored!
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3 Secrets to a Profitable Podcast Guest Call to Action | Kelly Mosser Jul 11, 2023

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Are you guesting on podcasts but not seeing a return on investment? It could be due to a lack of a powerful call to action in the last 30-60 seconds of your interview. In this episode, Kelly Mosser explains how to optimize your call to action for the podcast listening experience, meet your audience where they are, and boost your inquiries, messages, follows, and subscribers. Discover the three ingredients to a successful call to action and avoid the biggest mistake that leaves you hearing crickets from your audience!
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The Art of Podcast Monetization | Doug Sandler Jul 04, 2023

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When it comes to podcast monetization, many of us look in the wrong places to drive revenue with our podcasts. In this episode, Doug Sandler explains 4 often-overlooked opportunities for podcast monetization and how to create a successful strategy that aligns with your values. Don't miss out on the hidden potential of podcasting revenue - it may not be where you expect it, but it's waiting for those who know where to look!
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Podcast Guesting Pro Tip: Defining Your Avatar | Dr. Vic Manzo Jun 27, 2023

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Are you tired of wasting your time on podcast guest appearances that don't result in meaningful impact? Many guests make the mistake of chasing after shows with large audiences or accepting invitations from any podcast that will have them. But what really matters is connecting with your ideal listeners; the people you're most equipped to serve. In this episode Dr. Vic Manzo shares the importance of a strategic approach to podcast guesting. By identifying your perfect listener, you can focus on appearing only on shows where you can add the most value and make a lasting impact!
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Leveraging Your Podcast Episodes to Write a Book | Chrissy Das Jun 20, 2023

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As a podcast host, you are the expert in your industry and serve as both a tastemaker and agent for change. In this episode, Chrissy Das explains how to harness your thought leadership by leveraging your podcast episodes to write a book that will help you take your visibility and authority to the next level!
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How to Impress as a Podcast Guest | Dan Cumberland Jun 13, 2023

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Every podcast host knows you have a reason to be on their show, but do you know theirs? By tapping into the motivations and business models behind a show, you're able to take the host and audience to new places that they all secretly want to go. In this episode, Dan Cumberland shares his strategy for flipping the script on guesting to allow you to bring more value, build better connections with hosts and audiences, and get more out of each appearance!
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How to Evaluate Your Podcast's Success | Megan Dougherty Jun 06, 2023

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How can you set measurable goals that align with your podcasting objectives? In this episode, Megan Dougherty explains how to define success beyond downloads and explores the different types of goals that podcasts can help achieve, such as thought leadership, relationship building, and audience engagement. Megan also shares specific, measurable metrics associated with each goal type to help you track your progress. Get ready to learn how to accurately evaluate your podcast’s success!
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Nurturing Relationships with Podcast Hosts as a Guest | Katie Brinkley May 30, 2023

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In this episode, Katie Brinkley shares the benefits of podcast guests maintaining relationships with podcast hosts after the initial interview is over. From building professional connections and gaining new insights to fostering a sense of community and personal growth, continuing relationships with podcast hosts can have a positive impact on both personal and professional endeavors. Get ready to learn tips and strategies for building and maintaining stronger relationships from podcasting!
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Honoring Your Why and Podcast Audience | Brent Dowlen May 23, 2023

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In this episode, Brent Dowlen emphasizes the importance of reassessing your "why" when podcasting, regardless of your initial motivation. Your show must align with your beliefs, goals, or dreams to connect with your audience authentically. Without a clear purpose, you risk attracting the wrong audience or failing to engage with your intended audience. When your "why" aligns with your audience's interests, your podcast will resonate with them, and your audience will grow organically!
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How to Make Podcast Hosts Absolutely LOVE You | Daniel Alfon May 16, 2023

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In this episode, Daniel Alfon shares a 3-step formula for making a lasting impression on podcast hosts and enticing listeners to keep tuning in. By identifying resonant quotes and questions from past episodes and weaving them into the conversation, guests can stand out and increase engagement. Whether you’re a new or experienced podcast guest, this formula will help elevate your podcasting game and leave a lasting impact on both the host and the audience!
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How to Be Unsuccessful as a Podcaster | Paul Granger May 09, 2023

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In the pursuit of success, it's easy to lose sight of our original intentions. Sometimes, embracing the possibility of being 'unsuccessful' can lead to a deeper level of success through maintaining our integrity and staying true to ourselves. In this episode, Paul Granger explains how being unsuccessful as a podcaster could be the very thing that leads to the most impact on your life, and the lives of your audience!
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What's Next for the Podcasting Industry? | Dave Jackson May 02, 2023

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Discover the future of podcasting with industry icon Dave Jackson. In this episode, we explore the latest trends, challenges, and opportunities shaping the podcasting landscape. Drawing on his vast experience and deep knowledge of the industry, Dave shares valuable insights on what he’s learned since getting into podcasting and where he sees this industry heading. Join us as we explore the future of podcasting with one of its true pioneers!
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What It Takes to Make It in Podcasting | Alex Sanfilippo Apr 25, 2023

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With over an 85% failure rate in podcasting on either side of the microphone, the question rings in our minds: “What does it really take to make it in podcasting?” In this episode, podcasting industry expert Alex Sanfilippo dives into 3 key insights that he learned while speaking to over 2,100 podcasters about what it takes to succeed as a guest or a host. Whether you're a host or guest, these insights will provide valuable guidance as you navigate the ever-changing landscape of podcasting!
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How to Become a Top-Ranked Podcaster | John Lee Dumas Apr 18, 2023

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In this keynote episode, John Lee Dumas, host of the wildly popular podcast Entrepreneurs on Fire, shares the secrets of his success and reveals how he turned a daily podcast into an empire. In this conversation, John shares his journey as a podcaster and offers valuable insights and recommendations for anyone looking to follow in his footsteps. Don't miss this opportunity to learn from one of the most successful entrepreneurship podcasters in the industry!
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3-Step Storytelling Framework for Podcast Guests | Paul Henczel Apr 11, 2023

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In this episode, Paul Henczel shares his journey and tips for how he went from an injured millworker to an international speaker. Paul shares his 3-step framework for infusing compelling stories into podcast episodes and interviews. Create connection magic with the audience through memorable content. Get ready to learn the steps Paul took to go from invisible to impactful!
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Tips to Beat Burnout and Have More Fun on Your Podcast | Mike Montague Apr 04, 2023

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Are you feeling stressed or burnt out on your podcast? It's easy to fall into that trap when you're putting in long hours and constantly striving for perfection. But there's a way to avoid burnout and keep your show fresh and exciting! In this episode, Mike Montague explains that by incorporating playfulness, humor, creativity, and spontaneity into your podcast, you can have more fun and keep things interesting for both you and your audience. Get ready to have more fun and bring new life to your podcast!
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How Podcast Guests Can Boost Their Episode's Visibility | Jason Sherman Mar 28, 2023

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In this episode, successful entrepreneur and podcaster Jason Sherman shares tips and tricks to make podcast episodes with you as the guest stand out among the thousands. He explains how to leverage social media platforms and useful video techniques, make your description stand out by using keywords, incentivize your audience with promotions, giveaways, and more. Recording with the host is only half the battle when being a guest on a podcast. Hosts put a lot of time, energy, and money into production. Get ready to learn how to help podcast hosts help you get maximum exposure for your episode so that you can both benefit from the results!
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Using Press Releases to Boost Your Podcast’s Visibility | Tori Shirah Mar 21, 2023

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Press releases are an underutilized marketing tactic in the podcast industry. They can help launch your podcast into the media spotlight without spending a dime! In this episode, Tori Shirah shares how to write a press release, but more importantly, WHO to send a press release to, and how to get your podcast featured on media channels!
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Making a Month of Content from 1 Podcast Guest Appearance | Mark Firth Mar 14, 2023

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In this episode, Mark Firth explains how he transformed his business when he began leveraging each podcast interview properly. Mark describes how he utilizes PodMatch to get booked as a guest on podcasts regularly, then how he turns each interview into one month of content for his social media. Mark explains that podcast guests miss a massive opportunity if they don't take this simple, affordable action to create this additional content. Because of the nature of podcasting, this content will become the most valuable assets you share online!
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How to Create Content That Captivates Your Listeners | Jason Cercone Mar 07, 2023

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Are you looking to take your podcast to the next level? One key factor can make all the difference: creating compelling, engaging content. With a focus on this aspect of your show, you can attract new listeners and keep them coming back for more. And the best part? It's completely free to implement! In this episode, Jason Cercone shares tips and strategies for maximizing the impact of your podcast content!
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Discover and Develop Your Unique Speaking Voice | Natasha Bazilevych Feb 28, 2023

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You have a unique speaking energy. It's time to stop copying other speakers and develop your own style of presenting. Natasha Bazilevych discovered four types of different energies people speak with. In this episode, she shares how to define, develop and demonstrate your unique speaking energy so you can speak with power!
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How to Systematize Your Podcast Production | Angela Kelly Smith Feb 21, 2023

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Are you tired of feeling burnt out, struggling with podfade, and embarrassing yourself by forgetting to include the audio player on your podcast blog posts? Having a system in place is crucial for staying organized, motivated, and on top of all the various tasks involved in podcasting. In this episode, Angela Kelly Smith explains how implementing systems and a standard operating procedure (SOP) for your podcast can help you stay on track while increasing your creativity!
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Generating 6 Figures in Sales Via Podcast Guesting | Dustin Riechmann Feb 14, 2023

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Podcast guesting can be a frustrating experience when you're not generating consistent sales for your online business or building meaningful relationships. The good news is the right strategy can make podcast guest appearances highly profitable, personally rewarding, and fun! Dustin Riechmann details a proven 5-step framework and real-world case studies that you can use to generate 6-7 figures in sales in 12 months, leveraging podcast guesting the smart way.
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How to Make $37,000 with Only 28 Listeners | Michael Whitehouse Feb 07, 2023

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In this episode, Michael Whitehouse explains how he generated $37,000.00 in sales through his podcast, that only had 28 listeners! Join us as Michael shares the framework for how podcasters can turn a show with a small audience into a lucrative revenue source without spending any money beyond the cost of hosting the podcast. Get ready to learn how to attract high-quality leads and convert them into paying clients using only your podcast!
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Thriving in The New World of Podcasting | Tracy Hazzard Jan 31, 2023

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Listen in as Alex Sanfilippo and Tracy Hazzard, Founder of Podetize, as they discuss how Tracy turned her podcast into a major success and how she was able to generate millions of dollars through podcast guesting appearances. Tracy shares her insights on the evolving landscape of podcasting and the strategies that are essential for hosts and guests to thrive in this rapidly evolving industry. Get ready to learn more about the future of podcasting and why now is the best time to get involved!
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3 Things Every Podcaster Should Do Right Now | Alex Sanfilippo Jan 24, 2023

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Discoverability is essential for any podcast to become successful, but many hosts struggle to get it right. There are three basic things that every podcast host needs to be doing if they want their show to grow organically. These three points also matter for podcast guests because guests should only be on podcasts that are discoverable by listeners. In this episode, Alex Sanfilippo shares the three key actions every podcast host should take to ensure their show's long-term growth and success!
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Turning Podcast Listeners Into Superfans | Pat Flynn Jan 17, 2023

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In this keynote episode, Pat Flynn shares how he’s been able to build the Smart Passive Income empire and beyond through one simple focus: Turn your podcast listeners into superfans. Join as Pat explains how to take listeners through the 4 phases of the Pyramid of Fandom. Take listeners (Whether they’re listening to your podcast or if you’re a podcast guest) from casual interactions all the way to superfans! Spoiler: Everything Pat Flynn shares in this episode starts from a place of serving others!

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How Podcast Guests Can Turn Downloads Into Dollars | Kelly Mosser Jan 10, 2023

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We all intuitively understand the value of being a podcast guest, but without a strategic plan in place that intentionally transforms cold audiences into raving fans, and raving fans into premium buyers, this haphazard podcast guesting thing you're doing is a TOTAL waste of your time and energy! In this episode, Kelly Mosser will teach you exactly how to launch your strategic Podcast Tour that doesn't just get you booked onto great shows, but also drives meaningful brand awareness and revenue into your business.

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Use This Secret to Grow Your Podcast Listenership | Dan R Morris Jan 03, 2023

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There are people who already love your podcast; they just don't know it exists yet. Growing your podcast audience is hard if you just wait for them to find you. But when you control who learns about your podcast and are able to find the people who really want to share it, you change the narrative. In this episode, Dan R Morris shares his effective strategy for growing your audience by finding your future fans instead of waiting for them to come to you. There are thousands/millions of people with a vested interest in sharing your episodes; let's get your show in front of them!

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How Podcast Guests Can Sell Without Sounding Salesy | Sara Lohse Dec 27, 2022

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Guesting on podcasts is an art and one that can boost your business if done well. In this episode, podcast executive producer Sara Lohse shares her best practices for selling yourself on podcasts without sounding like you're selling anything at all. You'll learn to become a better guest who shares valuable information instead of selling yourself. Get ready to learn to lead with value instead of a sales pitch!

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3 Tactics Top Podcasters Attribute To Their Success | Deirdre Tshien Dec 20, 2022

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Based on a survey of 1,076 podcasters, there are 3 distinct marketing tactics higher-income podcasters are doing that lower-income podcasters are not. If you’re struggling to grow and monetize your show, these three marketing tactics are just what you’ll need! In this episode, Deirdre Tshien will share the 3 tactics you need to start implementing now (and they’re easier than you think) so you can begin exponentially growing your podcast!

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Why You Need Good Media Approved Photos | Kendra Swalls Dec 13, 2022

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In this episode, Kendra Swalls explains why you need to have great media-approved headshots and other marketing photos of yourself and how they will help set your brand apart. Whether you’re a podcast host or a podcast guest, having high-quality photos of yourself will immediately boost your legitimacy and set you apart from others in your space. Additionally, Kendra is going to share some simple ways to get great photos, so you won’t have to hire a professional photographer every time you need updated photos!

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Consistently Creating Great Content For Your Podcast | Kate Erickson Dec 06, 2022

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Do you ever feel like your podcast content suffers because you don't have the time to keep up with your production schedule? We've all been there: up until 2am working on an episode that is supposed to go live in just a few hours. What if it didn't have to be that way? In this episode, Kate Erickson explains how she breaks down the exact system you need to create consistent content for your podcast.

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How Podcasters Can Find and Book Paid Speaking Gigs | Grant Baldwin Nov 29, 2022

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Want to learn how to grow your podcast and share your message with more people? You could be getting paid to speak — all while building your existing business and growing your podcast audience. In this episode, Grant Baldwin is here to share why you should consider becoming a paid speaker, how to get started, and plenty of tips and tricks he learned while earning over $2 million from 500+ paid speaking gigs worldwide.

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Booking Celebrity and Influencer Guests On Your Podcast | Tamra Andress Nov 22, 2022

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Influence and social authority are most visible with connective placement. Sharing the mic or stage (aka podcast platform) with people of name recognition can enhance your listenership, viewership, and personal branding recognition. But do you ever consider the connection between you and the guest themselves rather than just numbers, listens, and podcast growth? What if your show was one to be remembered? What if your show became an asset to them? In this episode, you’ll learn how Tamra Andress and her team make an impact with the top .3%, 4-year running show, The F.I.T. in Faith Podcast, by bringing on celebrity and influencer guests.

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How to Level Up Your Game As a Podcast Guest | Brenden Kumarasamy Nov 15, 2022

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Thousands of people do podcast interviews, but how do you stand out on a show from anyone else in your industry? How do you prioritize your ideas in a way that makes people feel like they have much to learn from you? In this episode, Brenden Kumarasamy covers how you can share unique ideas on a podcast to stand out from all a host's previous guests on their show.

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How to Make Your Podcast a Top 1% Show | Melanie Benson Nov 08, 2022

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In this episode, Melanie Benson shares 5 strategic steps for how her podcast has been able to reach the top 1% of all podcasts on Apple. Melanie explains why getting your show into the top 1% matters as an authority builder and how it helps you break “the best-kept secret” syndrome that so many of us get trapped in. By following Melanie’s system, you’ll immediately begin seeing your show grow and reach the top 1% before you know it!

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Podcasting Stats and Facts You Never Knew | Tom Rossi Nov 01, 2022

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In this episode, Alex Sanfilippo and Tom Rossi talk through the current state of the podcasting industry. Get ready to learn some encouraging stats and facts about the podcasting industry that most podcast hosts (and guests) aren’t aware of. Get ready to learn more about where podcasting is heading and why it’s the best time ever to be involved in the space!

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The Future of Podcast Listeners | Alex Sanfilippo Oct 25, 2022

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As the landscape for podcast hosts continues to evolve in change, are we keeping humans in mind? With all the tools and automations being used in the podcast industry, in many ways, we’re creating episodes for robots instead of for humans. When is the last time you asked yourself, “Would a human enjoy what I’ve created?” For many of us, we’ve forgotten the importance of the human touch. In this episode, Alex Sanfilippo shares the future of podcast listeners and how they’re changing as quickly as the way we’re changing how we create content. Get ready to learn how to podcast for human listeners in this evolving form of content!

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Jasmine Star's Journey As a Podcaster Oct 18, 2022

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Jasmine Star is one of the most successful podcasters in the world. But, she started with no listeners, just like the rest of us. In this episode, Jasmine shares her podcasting experience and how she's achieved so much success; both as a podcast guest and a podcast host.
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What Being a Podcast Guest Is Really About | Jem Fuller Oct 11, 2022

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In this episode, Jem Fuller dives deep into the idea that being a podcast guest is not about you. Although this sounds counter-intuitive, it's about getting out of your own way, to serve the greater good of the conversation. This understanding frees you up from any self-consciousness, to create a more free-flowing and engaging conversation.
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How to Utilize Live Streaming As A Podcaster | Ash Borland Oct 04, 2022

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In this episode, Ash Borland dives deep into how podcasts can use live streaming to their advantage. Not only as a time-saving production tool but also as a way to engage with and build a community around their podcast!
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Converting Listeners Into Leads | Courtney Elmer Sep 27, 2022

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Feel like you’re giving away your best content inside every interview, but still not getting the ROI you want for your time invested? In this episode, Courtney Elmer helps us discover how to tap into the power of listener psychology and structure your content in a way that compels someone listening to take action, so you can convert more listeners into leads and get the most out of every interview. If you're ready to skyrocket listener engagement, welcome a steady flow of new leads, and FINALLY, experience what it’s like to be one of those guests people can’t stop raving about — this is for you!
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Podcasting Return on Investment For You And Your Guest | Wade Galt Sep 20, 2022

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In this episode, Wade Galt shares what he’s learned about inspiring his podcast guests to share their interview episodes with Wade on their social media while he builds relationships with them. It can be very frustrating to invest hours of time and hundreds of dollars or more into an episode, only to have it receive little or no support from the person you interviewed. Wade shares how to create a promotional experience for your guests that goes above and beyond their expectations, so they are excited to share your episode and promote it as best as they can while you receive maximum exposure and downloads.
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How to Engage Listeners and Influence Podcasters | Johnny Ball Sep 13, 2022

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One of the most useful and important books ever written on connecting and influencing people was Dale Carnegie's How to Win Friends and Influence People but it's old, the examples are old and even the modernized version is old. In this episode, Johnny Ball goes through key principles from How to Win Friends and Influence People that apply to us in the world of podcasting that we could be using to land more appearances and deeper networking connections and how we can use them in 2022 and beyond.
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Becoming an Influential Local Podcaster | Mike Ham Sep 06, 2022

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What's your favorite coffee shop or your favorite restaurant? Where do you get your haircut? What nonprofit in your town do you support? Everyone has those places in their community but the stories of those people tend to get overlooked. In this episode, Mike Ham explains that as podcasters, we tend to chase the big-name guest or the national audience, but there is real power in being THE person in your community giving a voice to places in your backyard. Are there challenges? Of course, but the rewards are endless.
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Selling to Podcast Hosts Instead of Listeners | Chris Williams Aug 30, 2022

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Deconstruct and reimagine the podcast marketing processes you think you understand. Podcasting profitably today is the opposite of everything you’ve ever learned. In this episode, Chris Williams challenges us to take a step back and see what’s really going on behind the microphones of the best high-ticket sales and lead gen hosts and guests in podcasting.
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Why Podcast Hosts Should Never Write a Book | Michael DeLon Aug 23, 2022

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Your podcast is your platform. But it shouldn't be your only platform. In this episode, Michael DeLon explains how podcasters can amplify their leadership position by creating a book without writing a word. You speak on your podcast and you should use the same process to create your book. As a thought leader, you need to stand out in the crowded podcasting space. Being an Amazon best-selling author of your own book is the fastest way to accomplish that. But doing it on your own takes a lot of time, effort, and know-how. Make the process as simple as possible by speaking your book, instead of writing it. It's the fastest, easiest, and most enjoyable way to become an author!
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How to Effectively Get Booked on Podcasts | Kay Suthar Aug 16, 2022

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In this episode, Kay Suthar will share with you the top 3 proven and tested methods that have benefitted several other Podcast Guests. You will learn how to become confident as a Guest, the do's and don'ts of appearing as a Guest on Podcasts, and how to get the host to invite you back on their Podcast, again and again! And ultimately become a Sought-After podcast guest with hosts chasing you down!
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Monetizing Your Podcast with a Digital Product | Steph Taylor Aug 09, 2022

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In this episode, Steph Taylor shares three main things, 1) Why a digital product is the perfect low-risk monetization strategy, whether you're a seasoned podcaster or just starting out. 2) What makes a good digital product in 2022 and how to develop a profitable digital product idea, even if you're not an "expert" in anything. 3) Why you don't need to build a library of products—it only takes one digital product to totally change the trajectory of your business, for real. This strategy is how Steph turned a $197 product into $750,000 of sales in under 12 months.
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You Never Know Who's Listening | Todd Cochrane Aug 02, 2022

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In this keynote episode, Todd Cochrane (Founder of Blubrry Podcasting and one of the first 40 podcasters ever) delivers The State of Podcasting Address for PodPros Q3, which contains details of the past, present, and insights into the future of the podcasting industry. Additionally, Alex brings up the topic of podcast listenership, which leads Todd to share an inspiring story about how we never know who's listening. This is a notetaking-worthy conversation that you won't want to miss!
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Making Podcasting a Natural Long-Term Part of Your Life | Alex Sanfilippo Jul 26, 2022

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In this episode, Alex Sanfilippo shares something that has been bothering him about the podcasting experience; on both sides of the mic. And it's that there's a lot of friction involved with podcasting and life when it comes to balance. Alex shares an alternative way to view, produce, and share your podcast. He calls it, "frictionless podcasting" and shares ways to make podcasting a natural, long-term part of your life that will lead to less stress but more fulfillment.
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Jordan Harbinger's Podcasting Success Story Jul 19, 2022

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In this keynote interview, Alex Sanfilippo interviews Jordan Harbinger about his podcasting journey. Jordan shares about how he got started, the struggles he faced along the way, and ultimately what has led him to the success he has seen today with more than 15 million downloads on The Jordan Harbinger Show every month! Get ready to be challenged and inspired by podcasting industry celebrity, Jordan Harbinger!
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Turning a Small Podcast Audience Into Customers | Ina Coveney Jul 12, 2022

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Most podcasters don't have a huge audience. But they still want to make an impact and sell their services using this platform. Listen as Ina Coveney shares how she was able to monetize her business to 6 figures without ever cracking the 1K follower mark on any social media platform. In this talk, Ina explains how to position yourself for success with only a tiny audience.
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Tracking Podcast Guesting ROI to Boost Results | Lyndsay Phillips Jul 05, 2022

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You are guesting on podcasts but your authority, leads, and conversions aren’t growing as quickly as you’d like. Discover the podcast guest tracking system that will help you leverage your interviews and optimize results. Join as Lyndsay Phillips shares the system she uses for her clients that tracks what shows they’ve pitched, recorded, and gone live. No more wasted time, or opportunities that disappear into a black hole! Plus learn an easy way to test what types of shows are bringing in leads and ideal clients. These statistics are gold!
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Booking Bigger and Better Guests on Your Show | Andy Wang Jun 28, 2022

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Join in as Andy Wang explains different ways that he's landed big-name guests since launching his podcast. In this episode, you'll learn strategies and tactics for booking more prominent and more experienced guests for your podcast. Andy shares his outreach methods, who to contact, and helpful resources.
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Sell Your Book By Doing a Podcast Tour | Christine McAlister Jun 21, 2022

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Most authors have no idea how to successfully launch their book using podcast appearances. In this session, Christine McAlister will cover crucial components like: How much time do you need to do a podcast tour? How do you cover your key topics without sounding like you’re reading a script? What do you offer at the end of an interview? How do you identify the shows that will actually sell books? Get ready to learn 5 simple steps to make the most of your podcast book tour!
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Getting Your Podcast on the Apple Top Charts | Adam Adams Jun 14, 2022

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Getting on the top charts affects your influence and your bottom line. Adam will share how he's seen dozens of shows literally get ranked in the top charts by following these 5 simple steps, and give you the formula you need to use to grow your audience today. Algorithms either work against you or, if you're smart, they can work FOR you. Triggering the podcast algorithms can actually give you the listenership and visibility you need to leave your legacy and monetize your show. Adam will share the 5 simple steps he has used to get dozens of podcasts to rank on the top charts. It's easier than you think and the benefits pay tremendous dividends. Since podcast platforms know nearly 90% of podcasts quit before 10 episodes, it's become very challenging to get their attention and let them know you're here to stay and you've got a lot of value to give. Adam has found that there are 5 things any podcaster can do to increase their visibility and even trigger the podcast algorithms. By using them, in the right order, Adam's seen dozens of podcasts go from zero to hero. The added exposure could increase your impact and your income.
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Speaking in Soundbites | Michelle Prince Jun 07, 2022

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When you use soundbites and they are executed correctly, they differentiate you as a podcast guest and powerfully improve the interview so listeners are engaged, the host is impressed and your content can easily be repurposed and referred to. Soundbites make you sound professional and help you clearly define your message so that you speak to your target audience, gain popularity in podcasting, and have growth in your business. Listen to Michelle Prince as she discusses the importance of soundbites and how to be a successful podcast guest by using them.
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How to Differentiate Your Podcast | Jeremy Enns May 31, 2022

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Most podcasters would like to see a financial return for the countless hours of effort they pour into their shows. And yet few ever manage to do so. Sometimes, the problem is that their shows aren't that good. And yet, more often than not, even fantastic shows struggle to grow and monetize effectively. So what gives? The problem is that most podcasters don't understand the role their podcast is best suited to play in their marketing system and, as a result, are stuck trying to jam a square peg into a round hole. In this episode, Jeremy Enns will help you understand how to set yourself up for more growth, sales, and impact by using your show in the role where it can truly shine!
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Why Hosts Reject Most Podcast Guests | Tonya Eberhart & Michael Carr May 24, 2022

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No one likes rejection. Yet, many podcast guests are being rejected every day. In this episode, Tonya and Michael from BrandFace reveal 6 common reasons you may be getting rejected, and exactly what it will take to fix those issues and get to the top of the guestlist for your most sought-after podcast appearances.
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Selling High Ticket Offers Via Podcast Guesting | Claudia Garbutt May 17, 2022

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In this episode, Claudia Garbutt explains how to use your podcast as a strategic tool for growing your business by going from the best-kept secret to the go-to expert in your industry. You'll learn how to use your podcast to create instant authority, increased visibility, and a continuous supply of qualified leads!
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Finding And Sharing Your Authentic Message | Jesse Cole May 10, 2022

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In this episode, you'll learn Jesse Cole's 5 part framework that explains how to be a "Relatable Authority," along with the significance of being bold and authentic in your messaging and creating a memorable conversation. Ultimately, you'll discover how to cultivate an engaging podcasting environment for you and your guests that your audience will love!
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What's Happening in The Podcasting Industry | Travis Albritton May 03, 2022

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In this State of Podcasting address, podcasting industry expert and legend, Travis Albritton (From Buzzsprout), shares his insights into where the industry has come from, what's happening today, and where it's heading in the future. In addition, Travis shares some great upcoming resources and tools to simplify the entire podcasting process!
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5 Reasons Why Podcasts Fail | Alex Sanfilippo Apr 26, 2022

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There are 2.5 million podcasts. However, only 426k are active. That means only 17% of podcasts are active, and here's the scary part, out of that 17%, only 10% will still be podcasting in 365 days from now. In this talk, Alex Sanfilippo shares the 5 main reasons that podcasts fail and how you can position yourself to be part of the 10% year over year that not only survive but also thrive in the podcasting world!
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Skipping The Line in Podcasting | James Altucher Apr 19, 2022

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James Altucher shares stories from his inspiring up and down journey in life and business and how he's leveraged these experiences to lead him to where he is today. In this keynote talk, James shares how you can skip the line in podcasting (on either side of the mic) through the use of unique ideas and constant reinvention of yourself. This is how James grew his podcast to be one of the largest in the world. Whether you're a podcast host or podcast guest, this talk will inspire and motivate you to take your podcasting game to the next level!
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How to "Wow" Podcast Listeners | Yuval Selik Apr 12, 2022

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Yuval Selik, the host of The 7 Hats Podcast, shares his methods for finding interesting and relevant guests. Additionally, he talks about researching those guests to produce engaging questions and interviewing tactics to keep the flow of the podcast exciting and less robotic, so your listeners stay engaged. If you're looking to "Wow" your listeners, this session is for you!
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How to Decide Which Podcasts to Be a Guest On | Angela Mulrooney Apr 05, 2022

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If everything you built in your career burned to the ground, would you be relieved or distraught? If you are relieved to start again, you’re probably not doing what you are meant to do with your life. Join this session as Angela Mulrooney explains that those who create inspiring content are the ones who are passionate about how they change the world with what they know. To be your best self as a podcast host, podcast guest, or professional, what must you burn down that you do good so that you can build what you do great and change the world while you are at it? Get ready to discover your podcast guesting niche!
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Hiring a Virtual Assistant to Help With Your Podcast | Mark Savant Mar 29, 2022

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Hiring a virtual assistant to help with your podcast production can simplify your podcasting experience and make it more fun! Many podcasters "podfade" because they're overwhelmed by the production that goes into releasing podcast episodes. A virtual assistant (VA) will help you schedule, edit, post, and even engage with your podcast's audience on social media. A VA can finally make podcasting less exhausting for you so you can focus more on what matters most, the quality of the content. Join this session as Mark Savant breaks down the production roles and how to hire, train, and delegate your podcasting work to a virtual assistant.
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Crafting the Perfect Podcast Guest Video Pitch | Josh Cary Mar 22, 2022

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Podcast guest video pitching is a surefire way to get booked on podcasts as a guest. But sending a video pitch to a podcast host is a delicate practice. Join as Josh Cary shares his life-long discovery of the 11 aspects of successful entrepreneurship through all industries and how he has packaged them up for you to use to pitch any podcast show host brilliantly. The 11P's of the Perfect Podcast Video Pitch gives you practical, tangible steps you can take to wow an audience of any size - even an audience of one. The results will be astounding for you!
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Getting a Unique Story From Your Guests | Christina Barsi Mar 15, 2022

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How do you get your guest to share their topic from a new perspective than podcasts they’ve appeared on previously? The key is to offer structure and guidance before you even press record. But the process doesn’t start there. Way before you get into conversation with your guest, you’ve got to get into conversation with yourself. In this session, Christina Barsi explains the three critical components that will drive the guiding framework that creates unique, authentic, and successful interviews with your guests every time!
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Selling Books Through Podcast Guesting | Jonathan Milligan Mar 08, 2022

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What marketing trends are working today for authors? In this session, Jonathan Milligan shares five steps to selling more books through podcast guesting. You'll discover: Why you should create a free book funnel. How Jonathan earns $165.00 for every free book he gives away on podcasts. Why a "buyer" list is more important than an email list. If you're an author (or future author), this session explains how to sell more books through podcasting!
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Turning Your Podcast Into A Cash Machine | Josh Tapp Mar 01, 2022

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The first question every podcast host asks themselves after recording their first episodes is, "How on earth do I make money with my podcast?" All the podcasting "Gurus" shout saying, "You need to find a sponsor for your show!" But you are left wondering if that is the right solution for your podcast. (Hint: It's probably not!) In this session, Josh Tapp explains how he, a small-town Idaho boy, turned his failing podcast into an Apple top-25 podcast in under six months. Additionally, Josh shows us his framework for closing 5-6 figure deals without taking on any sponsors. Get ready to learn to monetize your podcast today while becoming ridiculously visible along the way!
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Crafting the Perfect Podcast Pitch | Ashley Graham Feb 22, 2022

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When reaching out to a podcast host to be the ideal guest on their show, your pitch is what makes the first impression, especially if you are connecting with a host for the first time. A media or podcast pitch is a short, to-the-point email or message that tells the podcast host why they should book you as a guest on their show, the value you bring to the conversation, and how you plan to impact their audience. Each pitch must be tailored uniquely to the show you are pitching. In this presentation, you will learn Ashley Graham's recommended format for the pitch to send to podcast hosts based on your signature message for the podcast interviews you land.
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How to Grow Your Podcast Audience | Justin Schenck Feb 15, 2022

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Every podcast host is looking to grow their audience. In this talk, Justin Schenck shares five (free) things podcasters can do right now to ensure their show's continual growth. These strategies that Justin shares have worked for countless podcast hosts who have seen 2x, 3x, and even 10x audience growth after implementation. The best part? These simple and effective ways to grow your podcast don't require you to spend money on advertising!
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Deciding What Stories To Tell On Podcasts | Sean Tyler Foley Feb 08, 2022

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Learn from Sean Tyler Foley, a former child actor and stuntman who thought his story was boring and didn't even have a story to tell, how to find, craft, and tell a compelling story that will engage and captivate any audience. Sean explains an actionable exercise you can do to discover five critical stories from your past that can be used to engage any audience. (The thing you're afraid to say is what your audience needs to hear.) Additionally, Sean will share how to perfectly tailor your five stories in a way that will leave your audience spellbound.
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The Future of Podcasting | Chris Krimitsos Feb 01, 2022

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What's going on in the podcasting industry? Podcasting has been around since 2004. However, it is still in its infancy in many ways; but that's about to change! Listen in as two podcasting veterans discuss the history of podcasting, the current state of podcasting, and the future of podcasting. In this conversation, you'll hear from the founder of the popular podcast conference, Podfest Multimedia Expo, Chris Krimitsos, and Alex Sanfilippo, founder of PodMatch, PodcastSOP, and host of the top-rated podcast titled Podcasting Made Simple. This is the state of podcasting!
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The Key To Succeeding In Podcasting | Alex Sanfilippo Jan 25, 2022

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Starting with why is vital for any business, and the business of podcasting is no exception. Remembering the people who will ultimately listen to our interviews is key to succeeding in podcasting! As podcast guests and hosts, we serve our listeners, and remembering why we've decided to serve our specific niche, is paramount to succeeding in podcasting on either side of the mic. Join us as Alex Sanfilippo reminds us all why we podcast.
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The Secret to Making Your Life Better with Alex Sanfilippo Jan 11, 2022

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Do you ever feel like no matter how hard you try to make your life and work better, you never seem to be able to move the needle? You’re not alone in feeling this way; this was me for a long time. Year after year, I had little to no progress. But I figured out the secret to making your life better. In this final part of the 4 part solo episode series we’re in, I’m going to explain what finally led me to experience breakthroughs in my life at a more rapid rate than ever before. Additionally, I have a significant announcement that I will be making in this episode. Get ready to wrap up this 4 part series of solo episodes by discovering the key to making your life better.
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Daily Habits That Drive Goal Achievement with Alex Sanfilippo Jan 04, 2022

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Are you someone who sets New Year's Resolutions or has goals they'd like to achieve throughout the year? Most of us would answer "Yes" to this question. However, if I were to ask you how often you actually reach the resolutions and goals you set, most would regrettably admit that it's rare that they achieve the goals set. Having and achieving goals are two very different things. In today's episode, which is part 3 of the 4-part solo episode series we're in, I will talk about how to develop daily habits that act as a system that drives goal achievement. Additionally, I'll be walking you through my entire calendar so you can get a preview of what every week of my life looks like and how I've been able to become a high achiever as a result. Get ready to develop your own daily habits that lead to achieving goals!
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Evening Routines That Promote Good Sleep with Alex Sanfilippo Dec 28, 2021

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Do you have a consistent evening routine that promotes good sleep patterns in your life? Most entrepreneurs that I talk to about this do not. In fact, most sacrifice any form of routine in the evening to get extra work done or to veg out in front of the TV. In this episode, part 2 of the 4-part solo series I’m doing, I dive into the importance of creating a consistent and meaningful evening routine for yourself and how it can ultimately lead you to a better morning and more productive, energized, and fulfilled following day. Get ready to develop your own evening routine that will set you up to win!
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How to Create An Ideal Morning Routine with Alex Sanfilippo Dec 21, 2021

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Do you have a consistent morning routine that is meaningful and sets your entire day up for a win? Creating an ideal morning routine for yourself can be the very thing that propels you into new levels of success in life and business. One of the most common questions I’ve received recently from listeners, and people I’m in business with, is about how I manage my day. Because of this, I’ve decided to share with you a 4-part solo episode series explaining my morning routine, evening routine, my daily habits, and lastly, how I create more margin in my life for great things to happen. Get ready to create your own ideal morning routine!
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15 Steps for Starting a Business in the Best Possible Way with Alex Sanfilippo Dec 14, 2021

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Since launching this podcast and creating two software businesses, I’ve had the opportunity to learn a lot about entrepreneurship and starting successful businesses from some of the most brilliant minds: and I’m beyond thankful for the opportunity. Today, I am excited to bring you another solo episode of the podcast, which contains what I’ve learned about the best way to start a business. We’ll cover 15 steps that I’ve identified as the process for building a bootstrapped business in the best possible way!
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Going From Entrepreneur to Intrapreneur with RJ Grimshaw Dec 09, 2021

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RJ Grimshaw turns the thought process upside down! He says to forget entrepreneurship; the cool kids are Intrapreneurs! Intrapreneurs make the dreams happen for organizations and typically rise to the top. Every business needs this type of employee - And perhaps it's you? (This is a great alternative to entrepreneurship if you decide it's just not quite right for you)
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How to Know if You’re Actually an Entrepreneur with Gino Wickman Dec 07, 2021

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Do you know if you have what it takes to become a successful entrepreneur? For many of us, figuring this out has had to be an act of trial and error with some pain involved. But today’s guest takes a different approach. In this episode, I am talking with Gino Wickman; Gino is the creator of the Entrepreneurial Operating System (EOS) and is the author of the best-selling book, Traction. Today we’re talking through Gino’s book Entrepreneurial Leap, which he wrote specifically to help aspiring entrepreneurs confirm that they possess the characteristics of an entrepreneur. Enjoy my conversation with Gino Wickman!
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Creating an Unforgettable Life and Business with Terry Begue Dec 02, 2021

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Have you succeeded in business? Have you excelled in life? Do you know the year your life changed for the better? How about the month, or the day... How about the moment? Terry Begue tells the story of how his life radically changed for the better because of 3 little words from his wife. These 3 little words ultimately sent Terry on a journey that has created an unforgettable life and business for him and his family.
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How to Motivate Yourself to Get Your Work Done with Daniel Pink Nov 30, 2021

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Do you consider yourself to be a self-disciplined person regarding your work schedule? Are you the first person up in the morning to begin your workday, or are you the last one to roll out of bed? Have you determined ideal times of day to perform specific tasks and parts of your job? Today I am joined by Daniel Pink. Throughout this episode, Daniel will provide the answer to these questions and more – all-around designing your ideal day so that you can maximize your motivation, productivity, and effectiveness. Daniel is the best-selling author of many books, including two that we’ll be talking about today, titled Drive: The Surprising Truth About What Motivates Us, and When: The Scientific Secrets of Perfect Timing. This is truly an insightful conversation! Here is my conversation with Daniel Pink!
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Leveraging Past Professional Experiences with Rai Cornell Nov 25, 2021

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Oftentimes, early in life, we're encouraged to go down career paths that aren't truly of our own choosing. Then, by the time we realize that we're miserable and stuck because of those prescribed career paths, we wonder how we'll make the leap into something completely different. If you're wondering what sort of business you should launch and how to leverage your past experience so that you're not starting from scratch, listen in to this episode with Rai Hyde Cornell!
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4 Small Health Habits That Will Make Your Life Better with MaryRuth Ghiyam Nov 23, 2021

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Are you devoted to maintaining and improving your physical health through nutrition and exercise? If you’re like many entrepreneurs, we’ve allowed our physical health to take a backseat. And although from a time-management standpoint, it makes sense to focus more on our businesses and less on our health, what’s actually happening is we’re hindering our ability to perform at an optimal level. In today’s episode, I am bringing on MaryRuth Ghiyam to talk about four small health habits that will make your life better, and as a result, cause you to perform better in business. MaryRuth is the founder of MaryRuth Organics, a massive organization that creates healthy supplements for the whole family. She is also the bestselling author of the book, Liquids Till Lunch, which we will discuss today. Here is my conversation with MaryRuth Ghiyam!
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Success Is Just Outside Your Comfort Zone with Tim Fitzpatrick Nov 18, 2021

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Getting outside our comfort zones is scary, but necessary if we are to be successful. This is Tim Fitzpatrick's story of a time he went way outside his comfort zone, what it was like, and how he grew from the experience. The more you get outside your comfort zone, the more it expands.
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How to Change Your Habits to Improve Your Life with Charles Duhigg Nov 16, 2021

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Do you feel in control of your habits, or do your habits seem to control you? Most of us would agree that we feel we’re on autopilot following our habits most of the time, which makes sense, but if you are an entrepreneur who wants to change parts of your life for the better, there is a way that you can intentionally change your habits. In today’s episode, I am joined by Charles Duhigg. He is the best-selling author of the book titled The Power of Habit: Why We Do What We Do in Life and Business. In this episode, Charles explains precisely how you can begin to reprogram your mind to adopt better habits, and as a result, change your life for the better. Here is my conversation with Charles Duhigg!
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The Power of Your Story with Michelle Prince Nov 11, 2021

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You have a story and your story matters! If you want to make a difference and build your platform, then you must tell your story. Michelle Prince, Founder & CEO of PerformancePublishingGroup.com, explains how you can make this happen.
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How to Build Core Values That Lead to Limitless Scale with Darius Mirshahzadeh Nov 09, 2021

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If I were to ask you what your business's (or personal) core values are, would you be able to resight them to me? As it turns out, only half of the founders are able to resight their own business’s core values. Today’s guest is Darius Mirshahzadeh. He is the author of The Core Value Equation, which explains how to build a core-value-driven business positioned for limitless scale. Darius is ranked #9 on Glassdoor’s list of top CEOs, and one of his businesses has been named the “#3 best place to work.” Additionally, one of his companies has landed at #40 on the Inc 500 list of fastest-growing companies. Darius says all of this success is a result of properly setting up core values for his organizations. Here is my conversation with Darius Mirshahzadeh!
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What a Near-Death Experience Taught Me About Quitting with Claudia Garbutt Nov 04, 2021

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Listen to this Success Story episode where Claudia Garbutt talks about how almost dying helped her to realize the big gap between outer success and achievement on the one side and inner peace, happiness & fulfillment on the other side, that so many overachievers fall into.
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How to Improve Yourself and Drive Results with Dave Anderson Nov 02, 2021

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Do you consider yourself to be an entrepreneur with killer instinct and mental toughness? Most of us would not describe ourselves this way but today’s guest says that these two elements, accompanied with a compelling ‘why,’ is what it takes to develop an intentional mindset and succeed in life and business. In this episode, I am talking with Dave Anderson. Dave is the CEO of LearnToLead and the author of 15 books! Today we’ll be talking through Dave’s book titled Intentional Mindset. In this episode, Dave explains how we can begin to improve ourselves and drive results both in life and business. Here is my conversation with Dave Anderson!
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The Power of Giving Yourself No Choice with Jamie Silva Oct 28, 2021

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In this Success Story episode, Jamie Silva explains from a personal experience why and how putting yourself into positions where you have no choice can end up being exactly what you need to succeed and bring yourself into the next positive season of your life and work.
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How to Have a Better Life without Doing More Work with Alex Sanfilippo Oct 26, 2021

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When you think about excelling in life and business, does your mind automatically drift toward needing to do more work? For most people, they think to get more out of life and business, it requires more from you – But the opposite is, in fact, true. You get more out of life and business by doing less, not more. In today’s episode, I am bringing you another solo episode of the podcast to discuss how to excel both in your personal and professional life without doing more work. Instead, I share how a simple practice can cause you to not only have less on your plate but get more results and fulfillment out of every day of your life. Let’s get into talking about how to make room in your life and business for more results and enjoyment!
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How to Use Humor as a Strategic Marketing Tool with Jason Voiovich Oct 21, 2021

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In this episode, we learn how to use humor from a legendary leader - none other than Abraham Lincoln. Why is that so important for today's leaders? A Robert Half International survey found that 91% of executives believe a sense of humor is important for career advancement, while 84% feel that people with a good sense of humor do a better job. Another study by Bell Leadership Institute found that the two most desirable traits in leaders were a strong work ethic and a good sense of humor. Want to attract more customers? Want to retain the best talent? Want to win over investors? Make them laugh!
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How to Take the Lead and Play Bigger with Liz Wiseman Oct 19, 2021

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When you think about your current and prior work performance, would you consider yourself to be a key player in the organization? If you’re working for yourself in a startup and you’re the only player, ask yourself the question this way, would you hire someone with your same work ethic? In today’s episode, I am bringing on Liz Wiseman. Liz is the CEO of the Wiseman Group and the best-selling author of multiple books, including the book we’ll talk about in this episode titled Impact Players. She was formally an Executive at Oracle Corporation and the Vice President at Oracle University. She’s easily one of the most accomplished business professionals I’ve ever talked to. In our conversation, Liz explains how each of us can become an Impact Player, which will help us to stand out in our line of work, and it will also benefit the organization that we’re part of, even if it’s our own. Here is my conversation with the extremely accomplished, Liz Wiseman!
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How To Turn Your Learning Into Results with Brandon Hakim Oct 14, 2021

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At 22 years old, Brandon Hakim learned the most important lesson of his life. He needed to fire someone and didn't know-how. He read a book, used what it said, and got the person to quit and thank him for the opportunity. Here's what he learned from the experience (and you can too!)
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Making the Most of Every Minute in a Day with Tim Timberlake Oct 12, 2021

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If I were to ask you about how you spend and steward your day, would you say that you’re making the most of every minute of it? Most of us would admit to not spending every minute of our day the way we should. I’ve often been guilty of spending many hours of my day in wrong mindsets and being wasteful with the time I have, and I know I’m not alone. Today I am bringing on my pastor, Tim Timberlake. Tim is the lead pastor of Celebration Church in Jacksonville, Florida, and is the author of the book title, The Power of 1440: Making the Most of Every Minute in a Day. In this episode, Tim explains how we can begin changing our perspective of the value of every minute and how we can live more in the present, which is something all entrepreneurs need to hear. Here is my profound conversation with Pastor Tim Timberlake!
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Transform Your Businesses Pains Into Gains with Pete Mohr Oct 07, 2021

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In this episode, Pete Mohr, owner of Simplifying Entrepreneurship and creator of the Simplifying Entrepreneurship podcast, outlines what it means to have a turnkey business. Running a business shouldn't be a mystery, and Pete outlines his story of what it was like to be overworked and overwhelmed before putting in the frameworks that enabled him to work more on his business than in it. He shares a simple tool called "The Pain and the Gain" that you'll be able to use to understand better what it will mean for you if you put the systems in place that will allow you to work more on your business instead of in it.
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How to Build Habit-Forming Products with Nir Eyal Oct 05, 2021

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Is the product or service that you offer habit-forming? When people use what your company offers, do they get hooked and continuously come back for more? If this isn’t something you’ve thought about, you may be missing out on a huge opportunity to earn more business. To cover the topic of building habit-forming products, I am bringing back a previous guest, Nir Eyal. Nir is the author of multiple bestselling books, including Indistractable (which we talked about back on episode 52 and is one of my all-time favorite books). Today we will be talking about today, titled ‘Hooked: How to Build Habit-Forming Products. In this episode, Nir walks us through the framework for creating products that form habits among their users. Here is my fascinating conversation with my friend, Nir Eyal!
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Motorcycle Accident to Powerful Leadership Framework with Kyle Gillette Sep 30, 2021

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In 2015, Kyle Gillette experienced a terrible motorcycle crash that helped him to realize that he had a deeper and bigger purpose in his life. From this experience and his time leading the "unleadable" in a men's mentoring program, Kyle discovered a passion for helping people with their mindsets and habits. Fast forward to 2018, and Kyle created the SAGE Mindset Framework that has helped 100s of leaders have more confidence, clarity and add new clients.
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How to Figure Out If Your Business is a Good Idea with Rob Fitzpatrick Sep 28, 2021

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When you have an idea for a business, product, or service, do you ask good questions for your potential customers? Most of us ask the wrong questions completely. Today’s guest is Rob Fitzpatrick; he is the founder of Write Useful Books, an online community and software that helps aspiring authors get their books done. He is also the author of the book titled, The Mom Test. In this episode, Rob teaches us how to ask questions so good, that your mom couldn’t even lie to you by giving you answers to make you feel supported. (Which is the job of a mom, of course!) The point is to ask questions that help you further develop your business, product, or service – and Rob explains that there is a specific way to do this. Here is my conversation with Rob Fitzpatrick!
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From Prison to Powerhouse by Burning the Ships with Zach Babcock Sep 23, 2021

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From over 5 years in prison to becoming a successful entrepreneur and podcast powerhouse, Zach Babcock shares the decision and level of commitment it took to finally break through in business.
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The Secret to Marketing That Doesn't Get Ignored with Mike Michalowicz Sep 21, 2021

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How do you describe your marketing strategy? Most of us, myself included, often just follow the standards set by the industry we’re in. But today’s guest tells us how and why we need to be different with our marketing if we want to stand out. I’m bringing a prior guest back on the show; his name is Mike Michalowicz! Mike is the bestselling author of many books including, Profit First and Fix This Next, which we talked about last time he was on the show. Today we’re talking through points from Mikes's book titled Get Different. Which will help each of us become better at marketing our products or services. Even if you don’t consider yourself a marketer, you’ll be able to pull a lot of value from this conversation!
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How to Know If You're Hiring the Right People with Dr. Janice Presser Sep 16, 2021

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Dr. Janice Presser, a tech inventor, and occasionally reluctant entrepreneur reveals her failure and how you can avoid it. People do best what they like best, and you're not changing that.
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How Leaders Shape the Future with Geoff Tuff and Steven Goldbach Sep 14, 2021

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Within your personal or professional life, would you say that you’re shaping the future as a leader? In today’s conversation, I am joined by Geoff Tuff and Steven Goldbach; they are the coauthors of the book titled Provoke, which talks about how leaders shape the future by overcoming fatal human flaws and organizational tendencies. In the everchanging world we’re living in, discovering how to overcome the natural biases that hold us back is paramount for shaping a better future. This is an extremely insightful conversation full of points that each of us can learn from! Here is my conversation with Geoff and Steven!
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3 Powerful Ways to Strengthen Your Brand with Kimberly Young Sep 09, 2021

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Want to learn a few key elements of what makes a brand, a brand? Kimberly dived into business without learning the importance of branding and struggled to get it right. Through trial and error, she uncovered the ingredients to successfully leveling up a brand. In this episode, Kimberly will share her ah-ha moments in hopes that whoever listens will avoid making the same mistakes.
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Improve Your Creativity and Problem-Solving with Samuel Sanders Sep 07, 2021

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If I asked you to come up with 100 problem-solving ideas every day, could you do it? In today’s episode, I am talking with Samuel Sanders. Samuel is the founder of Heard, a software that transforms the way governments and citizens interact. He is also the author of the book titled 'Your Next Big Idea' Samuel shares an extremely practical approach to problem-solving and coming up with creative ideas. I learned so much from this, and I’m really excited to share it with you today. Get ready to improve your creativity and problem-solving abilities; here is my conversation with Samuel Sanders!
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The 5 Minutes That Changed My Life with Robert Raymond Riopel Sep 02, 2021

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Even if you do not think you are ready, just say yes and figure it out as you go. Surround yourself with amazing people who hold you to a higher standard and you will amazed at what you can accomplish!
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How to Stop Being So Busy with Alex Sanfilippo Aug 31, 2021

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When people ask you how you’re doing, do you normally respond by saying, “I’m just so busy!” Almost everyone we know uses the word “busy” as their default response. Today I am excited to be bringing you another solo episode of the podcast to talk about how to stop being so busy. This is a topic that I am very passionate about because I am noticing the many of the people I love in the entrepreneurship world and in my personal life, allowing time to pass them by while they’re busy being busy instead of truly living a life they love and enjoy. Today I’m going to share how I began living a proactive life instead of one that is reactive and how you can do the same. Let’s get into talking about how to stop being so busy so we can enjoy our lives more!
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Overcome Limiting Beliefs and Access Your Potential with Bobbi Kahler Aug 26, 2021

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Your present performance is not your potential! Too often we think that our present performance is all that we can achieve or that it somehow determines what we are capable of. It does not. It's just a snapshot in time.
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4 Ways to Thrive in a World of Constant Change with April Rinne Aug 24, 2021

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We live in a world that is changing faster and faster, and this rapid rate of change will not slow down. In fact, we continue to see the rate of change accelerating. The question is, how can we thrive in a world of constant change? Today’s guest has a solution for us. Her name is April Rinne. Forbes has called April one of the world’s top 50 leading female futurists, and she is also the author of the book titled Flux, 8 Superpowers for Thriving in Constant Change. Today, April will share 4 superpowers with us that will enable us to thrive in this rapidly changing world both personally and professionally.
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Overcoming Your Fears to Step Into Your Potential with Tom Hannon Aug 19, 2021

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Listen in as a friend of the podcast, Tom Hannon shares his journey in learning to overcome his fears and stepping into his full potential. Tom explains in this short episode how you can do the same!
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Always Choose a Mindset of Possibility with Sukhinder Singh Cassidy Aug 17, 2021

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How often are you consumed by negative thoughts when you consider taking a risk or making a big change surrounded by uncertainty? This is something that most of us struggle with, but we can all agree that it’s not the healthiest mindset. In today’s episode, I am talking with Sukhinder Singh Cassidy about choosing a mindset of possibility. Sukhinder has maintained this possibility mindset throughout her career and life, and it has served her well. She worked as a high-level executive for Amazon and Google and most recently served as the president of StubHub. Today we’re talking through points from her book titled Choose Possibility, which will help us better understand how to maintain this possibility mindset while taking risks and making big changes.
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3 Key Questions to Ask Yourself About Your Website with Phil Fraser Aug 12, 2021

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How to Step into Your Genius Zone with Gay Hendricks Aug 10, 2021

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Do the words “Genius Zone” describe where you believe you spend most of your time, some of your time, or almost none of your time? According to today’s guest, Dr. Gay Hendricks, most of us are stuck in what he calls our zone of excellence, and if we’re not careful, we can spend our entire lives in this zone, which will cause us to lack joy and fulfillment. Thankfully, we have Dr. Gay back on the podcast today to explain how we can begin to step into our genius zone and, as a result, have more fulfillment in our life and work. Get ready to step into your genius zone!
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Making the Most of Your Time with Michelle Hougland Aug 05, 2021

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Listen in as a friend of the podcast, Michelle Hougland shares her journey of realizing how important it is to be intentional with your time and choosing the life you want along the way.
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How to Be Where Your Feet Are with Scott O'Neil Aug 03, 2021

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If you were to stop what you’re doing right now to reflect on the last week, month, or even year of your life, do you feel like it has just passed you by? I regularly hear people say, “I cannot believe it’s already this late in the year, time is flying by!” I’ve always been bothered by this because it makes me wonder, are we enjoying our lives or just letting the time fly by while we’re busy being busy? In this episode, I am talking with Scott O’Neil. Scott is the CEO of Harris Blitzer Sports & Entertainment, a global sports company that includes some of the most iconic teams in the world, including the NBA's, Philadelphia 76ers, and the NHL’s New Jersey Devils. Today, Scott provides us with a fresh perspective about work and life and how to make both more meaningful by doing what he calls, being where your feet are!
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Why Leading with Value is the Way to Go with Catherine Cantey Jul 29, 2021

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How to Be Less Lonely as An Entrepreneur with Smiley Poswolsky Jul 27, 2021

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Statistics show that humans are becoming lonelier than ever before. In a recent poll, it was determined that we only spend 4% of our time with our friends and entrepreneurs certainly do not help improve this statistic! Although Creating a Brand is an entrepreneurship podcast, we cannot ignore this topic because it has been proven that friendship directly affects our level of creativity and results in business. In this episode, I am bringing on my friend, Smiley Poswolsky. He is an author and speaker focused on helping people develop their friendships. Today, Smiley shares some ways we can begin to prioritize our friendships in a more meaningful way. If implemented, we’ll begin feeling less lonely and begin living more fulfilled lives!
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Taking Time to Figure Out Your Mission and Values with Robert White Jul 22, 2021

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Listen as a friend of the Creating a Brand Podcast; Robert White explains the importance of figuring out your mission and values for yourself and for your business.
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How to Build Digital Connection and Trust with Erica Dhawan Jul 20, 2021

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When we’re communicating with others digitally, whether that be video, audio, or text, it is important for us, both as senders, and recipients to correctly interpret the personality of the person that we’re communicating with. Unfortunately, research shows that this isn’t the case. In fact, with emails, 50% of the time, the “tone” is misinterpreted by the recipient. To help us build digital connection and trust with the people we communicate with online, I bring on an expert in the space. Her name is Erica Dhawan. Erica is an award-winning keynote speaker and is the author of the book titled Digital Body Language. Today Erica will help us learn how to express our digital body language so we can begin building greater connections and trust with those we communicate with online.
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The Importance of Clarifying Your Personal Brand with Suzanne Tulien Jul 15, 2021

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Listen as a friend of the podcast; Suzanne Tulien shares her expertise on clarifying and uncovering the meaning and promise behind a logo to catapult their client attraction.
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Building Your Personal Brand on Social Media with Jasmine Star Jul 13, 2021

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Have you prioritized time for building your personal brand alongside your business on social media? Most of us either spend too much time on this, without seeing results or others, like myself, don’t devote enough time at all. In today’s episode, I am talking with a brand-building expert, Jasmine Star. Jasmine is the CEO of a service called Social Curator which helps business owners get more followers, engagement, and sales on social media. She created this company from her own experience as a social media and brand-building expert. In this episode, Jasmine was more-so coaching me than anything else, but it’s extremely helpful for us all to better understand how to build out your personal brand on social media in a way that helps you grow your business!
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Becoming a Great Entrepreneur While Living a Fulfilled Life with Wade Galt Jul 08, 2021

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Listen as a friend of the podcast; Wade Galt shares his journey toward becoming the best entrepreneur, father, and husband that he can.
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Tax-Savings Tips That Entrepreneurs Often Miss with Julio Gonzalez Jul 06, 2021

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There are certain topics in business that many podcasters and coaches prefer to skip because they aren’t sexy, and today’s topic is one of those. That makes this episode sound remarkably interesting to listen to, doesn’t it? Although taxes are viewed as one of the least interesting parts of entrepreneurship if understood correctly there are many tax savings tips that can substantially affect the money that ends up in your pocket. To make this topic more interesting, I am bringing on the most interesting man in tax, Julio Gonzalez. Julio makes regular television appearances on all major news networks, he’s a member of the Forbes financial council, and he even contributed to the creation of the massive tax reform package under the Trump Administration in 2017, which has helped benefit entrepreneurs across the United States!
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How to Overcome Self Doubt with Rachel Richards Jul 01, 2021

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Turning Off Work Thoughts During Your Free Time with Guy Winch Jun 29, 2021

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Once you’ve completed your work for the day and have clocked out or turned off your computer, how often do you continue to think about work? If you’re like me, it can be tough to turn off thoughts about work. In today’s episode, I am bringing on a psychologist with a focus on the Science of Emotional Health. His name is Guy Winch. Guy is a 3 times TED presenter, a bestselling author, and the host of a podcast titled, Dear Therapists which is worth checking out because of its unique format. In this episode, Guy explains how we can retrain our minds to turn off work thoughts during our free time. Which he says it's not only important for our overall health, but also for our overall effectiveness within our work!
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How to Change What's Happening in Your Life with Amanda Barrientez Jun 24, 2021

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How to Build a Thriving Business in Any Economy with John Meese Jun 22, 2021

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Has the current state of the economy hindered your plans to launch a business or even negatively affected your existing company? Thankfully, there is a way to build a business that will not only survive but also thrive in any economic situation, including this one. Today’s guest is John Meese. John is a serial entrepreneur who has worked alongside Michael Hyatt to build and sell Platform University, just to name one of his many achievements. Today we’re talking through his book, Survive and Thrive, which covers foundational principles for building a business that can stand the test of time, no matter what is happening in the world around it!
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Why You Should Never Give Up with Ty Belknap Jun 17, 2021

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Everything You Need to Know about Engaging with Gen Z with Mark Beal Jun 15, 2021

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As the world and marketplace begin to shift primary focus from Millennials to Generation Z, it’s up to us to get ahead of the curve. Because of this, I decided to bring a Gen Z expert onto the podcast to share with us everything we need to know about engaging with Gen Z. Today’s guest is Mark Beal, he is a keynote speaker, research expert, and the author of the book titled Engaging Gen Z. Although this episode will not contain any parental advice, or how to be less annoyed by your younger brother or sister, this will help you better understand the mindsets of Gen Z, from the standpoint of marketing to consumer habits, and even how they engage at school and work!
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Reframing Your Unapologetic Value Proposition with Beate Chelette Jun 10, 2021

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How to Quit Your Day Job with Alex Sanfilippo Jun 08, 2021

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In this first solo episode of the Creating a Brand podcast, I (Alex Sanfilippo) am going to share my journey toward leaving my corporate 9-5 job after 15 years. I've identified 10 key steps along the way to make the process far easier for others who want to explore full-time entrepreneurship for themselves.
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Monetizing Your Skills and Creative Ideas with James Altucher Jun 01, 2021

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If you’ve been told that it takes 10,000 hours to get ahead in any industry, job, or even entrepreneurial venture, you may have been misled. In today’s episode, I am bringing back James Altucher. If you missed last week’s episode, I encourage you to go back and listen to it. James is an angel investor, author, standup comedian, podcaster, and chess master who tells us in his book titled Skip the Line that we can reach our goals faster if we continuously experiment and develop creative ideas that serve a purpose.
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How to Skip the Line So You Can Succeed Faster with James Altucher May 25, 2021

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Have you ever switched job industries? Or decided to create a business in an industry that you’re unfamiliar with? Getting started can be daunting as you know very little about what you’re getting into. Many people will tell you that it is going to take years to understand the ropes of whatever it is that you’re doing. Some even say it will take you 10,000 hours to stand out and become a master at the craft. But today’s guest has a different idea, he calls it Skipping the Line. In this episode, we are joined by James Altucher. James is an angel investor, author, standup comedian, podcaster, and chess master. James tells us in his book titled Skip the Line that we can reach our goals faster if we experiment and think differently about what it is that we want to accomplish.
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Leveraging Accountability to Grow Your Business with Don Markland May 18, 2021

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Do you ever struggle to stay motivated to get the job done? Or does your business direction seem to be unspecific at times? Today’s guest is Don Markland. Don is a business coach and the author of The 4Cs of Accountability. Don tells us that the missing piece of the success puzzle for many entrepreneurs is accountability. Most of us rely on ourselves only. But, when we leverage accountability in our businesses, our results can become a byproduct!
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4 Ideas to Turn Your Marketing Mess into Brand Success with Scott Miller May 11, 2021

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For many new organizations and entrepreneurs, marketing ends up turning into a time-wasting mess. In today’s episode, I am bringing back a friend of the podcast, Scott Miller. Scott served the Franklin Covey group as their CMO for many years, and he is also the author of multiple best-selling books, including marketing Mess to Brand Success that we will be talking about in this episode. Today, Scott is going to share 4 ideas with us that will help us turn our marketing efforts into successful strategies to grow our brands!
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3 Ways to Overcome Anxiety at Work with Adrian Gostick May 04, 2021

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In order to grow a successful business, it takes a healthy team working together to achieve a unified mission. But, most small businesses struggle to pass a certain point of growth, due to the inability to retain talent. Today, I am talking with Adrian Gostick. Adrian is the author of the book titled Anxiety at Work. In this episode, Adrian explains to us that anxiety is one of the leading causes of employee turnover; and that if we wish to build a unified team that is positioned for business growth, we need to create a lower anxiety work culture!
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How Small Innovations Can Drive Oversized Results with Josh Linkner Apr 27, 2021

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When thinking about experiencing oversized results in business, most of us believe that we need to have a big creative or innovative idea. But history show’s us that this isn’t the case. In fact, it’s small everyday innovations that drive oversized long-term results. In this episode, I am talking with Josh Linkner. Josh is the author of the book titled, Big Little Breakthroughs. Throughout our conversation, Josh explains how we can set ourselves up for long-term success by focusing on small daily innovations and creative actions!
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5 Principles for Winning at Work Without Failing at Life with Michael Hyatt Apr 20, 2021

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Do you ever feel like you’re excelling at work but failing in your personal life? We all know this, but often seem to forget it, Life is about more than just work. But it takes a conscious effort to experience some form of balance along the way. In this episode, I am talking with Michael Hyatt about his book, Win at Work and Succeed at Life. Michael refers to this as the path toward the Double Win, where you don’t have to choose between career achievement and your family, health, and personal interests.
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How to Measure Your Life and Business Success with Tom Rossi Apr 13, 2021

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How do you measure success for your life and business? Many of us, myself included, get fixated on what other people tell us are the proper metrics for success, but I’ve learned this is often misleading. In today’s episode, I am talking with a mentor of mine, Tom Rossi. Tom is the co-founder of Buzzsprout, a podcast hosting provider. The idea for this episode came from a conversation I was having with Tom where he was providing guidance for me in my business venture. Because it was such a valuable conversation, we decided to record it so I could share it with you. Enjoy this insightful conversation with Tom Rossi!
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Conquering Your Fear and Taking Life to the Next Level with Gay Hendricks Apr 06, 2021

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The number one thing that holds people back in life is fear. I’ve watched it happen time and time again with entrepreneurs, they begin seeing success but are afraid to leave the comfort of the 9-5 job or others never even launch their dream business because of fear of what people will think. But today’s guest has a few practical ways you can begin overcoming this fear and stepping more into your genius. His name is Dr. Gay Hendricks. He’s been seen on Opera’s show multiple times along with many other TV shows and hundreds of popular podcasts. We get into more of his achievements during the episode, as we talk through his book, The Big Leap. Get ready to conquer your fear and take life to the next level!
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The 3 Main Reasons Why New Startups Fail with Tom Eisenmann Mar 30, 2021

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According to Harvard Business, more than 75% of startups fail. To help ensure this doesn't happen to us, today’s guest is Tom Eisenmann. Tom has been a Harvard Business School professor for the past 24 years. During this time Tom has guided over 1,000 Harvard Business students and alumni as they launched new ventures including Stich Fix, Cloudflare, and Oscar Health. However, along with the many successes, Tom has seen his share of failures. For this reason, Tom wrote the book titled Why Startups Fail where he does a deep dive into the most common reasons for startup failures. Get ready to better learn how to succeed together, here is my conversation with Tom Eisenmann.
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How to Create Your Ideal Customer Avatar with John Lee Dumas Mar 23, 2021

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Have you intentionally created your business’s avatar? By defining and knowing this single most ideal customer, you’re positioning yourself for uncommon success in your entrepreneurial journey. In this episode, I’m talking to the podcasting legend, John Lee Dumas. He’s the host of Entrepreneurs on Fire and he’s also the author of The Common Path to Uncommon Success. JLD explains how to create the ideal customer avatar for your business! Here is my conversation with my friend, John Lee Dumas.
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Why Entrepreneurs Need to Always Be Giving with Jordan Harbinger Mar 16, 2021

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While you’re networking or meeting with a business contact or friend, are you more focused on what you can get from the person you’re talking to, or are you focused on the value that you can add to them? In this episode, I am talking with Jordan Harbinger, host of The Jordan Harbinger Show, one of the largest, and fastest-growing, podcasts in the world that was awarded “Best of 2018″ by Apple. In today’s episode, Jordan and I dive into why entrepreneurs should always be giving and why serving others is the key to increasing your value in the marketplace. Enjoy this episode with one of my favorite podcasters, Jordan Harbinger!
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The Disciplined Pursuit of Less with Greg McKeown Mar 09, 2021

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Do you constantly feel overwhelmed with busyness or like your energy is being pulled in a hundred different directions? In this episode I am talking with Greg McKeown, he is the author of the book, Essentialism. Today Greg shares a counter-culture solution for overcoming the constant pursuit of more that this world is always offering us. If done properly, it will lead to greater results and fulfillment in your life and work. Get ready to learn how to become an essentialist!
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5 Steps to Reduce Anxiety and Stress with Dr. Caroline Leaf Mar 02, 2021

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In today’s chaotic world it seems that no one can avoid toxic thoughts, depression, or anxiety. But we shouldn't settle into this mental mess as if it's just our new normal. In this episode, I am interviewing Dr. Caroline Leaf. She is the world’s leading expert in mind-brain connection. Dr. Leaf tells us that there's hope and help available to each of us, and the road to healthier thoughts and peak happiness may actually be shorter than you think. Get ready to learn how to clean up your mental mess!
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The Truth Behind What Makes People Take a Bet on You with Suneel Gupta Feb 23, 2021

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Whether you’re applying for a job, trying to land a new client, or even pitching your business to investors, each will require someone to have faith that you will succeed in your endeavors. My question is this: Do you have what it takes for someone to bet on you? In this episode, I am talking with Suneel Gupta about his incredibly impactful book titled, Backable. During our conversation, Suneel shares the surprising truth behind what makes people take a chance on you. Here's how you can become Backable!
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Going from Entrepreneur to Millionaire with Kent Billingsley Feb 16, 2021

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As entrepreneurs, each of us is unique in the problem we solve and the solution we offer for our customers. However, the majority of us do have one common goal: to become millionaires through our businesses! My guest today is Kent Billingsley. Kent is the CEO of Revenue Growth Company and the author of Entrepreneur to Millionaire. Throughout this episode, Kent explains to us a framework for turning our businesses into profit machines. Get ready to build a highly profitable, fast-growth company and become rich along the way!
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Unmasking Amazon's Secrets to Success with Bill Carr Feb 09, 2021

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Every entrepreneur is at the very least curious to learn more about how Amazon has accomplished so much over the years. Today’s episode will uncover just that. My guest is Bill Carr. As the prior Vice President of Digital Media for Amazon, Bill launched and managed the company's global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. Listen in as Bill shares insights, stories, and secrets from inside Amazon.
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The Power of Being Ruthlessly Consistent with Michael Canic Feb 02, 2021

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According to Harvard Business Review, studies have shown that 60-70% of organizational change projects fail. This statistic has held true for the last 50 years. My guest is Dr. Michael Canic. He is the president of Making Strategy Happen and the author of the book Ruthless Consistency. Michael says that this high rate of failure is not due to a lack of strategy but instead the lack of consistent strategic execution. In this episode, Michael shares high-level points from his book, Ruthless Consistency which contains his wisdom from 20+ years of experience including his time as a corporate leader for FedEx.
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How to Sell Your Business for a Huge Profit with Michelle Seiler Tucker Jan 26, 2021

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Have you ever thought about selling your business? Even if you’re just getting started, beginning with the end in mind is an important part of the long-term success of your venture. In this episode, I am talking with Michelle Seiler Tucker. She is the author of the book, Exit Rich and she has the greatest close rate for selling businesses in the USA. Throughout this episode, Michelle explains how we can experience more streamlined success in our businesses by developing our exit strategy from day one.
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Why It Doesn't Have to Be Crazy at Work with David Heinemeier Hansson Jan 19, 2021

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Have you ever found yourself saying the following statements, “I’m always so busy and overwhelmed at work.” or “Work is always crazy!”? First off, you’re not alone my friend. In today’s episode, I am joined by DHH, David Heinemeier Hansson. We are talking through points from his book titled, 'It doesn’t have to be crazy at work.' David has found that work doesn’t have to be crazy. In fact, he proved that the opposite can be true. Get ready to learn how you can create a work culture of productivity and calm!
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The Science Behind Achieving What Seems Impossible with Steven Kotler Jan 12, 2021

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Have you ever wondered how certain people are able to achieve what seems impossible to everyone else? We see this a lot in extreme sports when an athlete pulls off something that has never been done before, but we also see this in entrepreneurship with certain individuals that outperform everyone else in their industry or niche. I have good news, you possess this same ability to achieve the impossible! In this episode, Steven Kotler shares the science behind what it takes to achieve the impossible as he has covered in his book, The Art of Impossible.
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How to Achieve Your Goals Faster with Brandon Turner Jan 05, 2021

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It's time to talk about setting and achieving goals! My guest in this episode is Brandon Turner (The real estate investor from Bigger Pockets). Listen in as Brandon shares how he’s been able to consistently achieve so much so fast in his life and businesses. Get ready to learn practical advice and strategies that will help you reach your goals.
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Making More Room for Happiness with Gretchen Rubin Dec 15, 2020

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Would you like to make more room for happiness in your life? Many of us entrepreneurs have very little room for anything other than the work we’re doing. In this episode, my guest is a happiness expert, Gretchen Rubin. During our conversation, Gretchen explains simple ways that we can increase our happiness by decluttering and organizing our outer lives. If you want to experience a greater inner calm and happiness in your life, this episode is for you!
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How to Make Your Conversations Meaningful with Fred Dust Dec 08, 2020

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Have you intentionally devoted time to learn how to make your conversations more meaningful? Both in the business world and in our personal lives’ conversations are rarely getting past just face value anymore. Although our intentions are good, we don’t want to offend or upset anyone, we are missing a huge opportunity to build a stronger personal or professional relationship. In this episode, I speak with Fred Dust. Fred is the author of a very timely book titled, 'Making Conversation (Seven essential elements of meaningful communication).’ I consider this to be one of the most important books of 2020 and it will become even more important in the future.
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3 Keys to Transformative Leadership with Walt Rakowich Dec 01, 2020

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Leadership can be difficult to navigate, especially during times of crisis or challenge. As a leader, people rely on you and look up to you, what you do matters. In this interview, Walt Rakowich walks us through what he calls the 3H core from his new book, Transfluence. Walt’s 3H serves as a great framework for becoming a transformative leader, which is so needed in the change driven world that we live in today. Humility, Honesty, and Heart are how each of us needs to lead in our businesses and in our lives because leadership is influence.
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The Secret to Succeeding in Your Creative Work with Seth Godin Nov 24, 2020

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Doing your most creative work doesn't come with a guarantee of success. But there is a pattern to who succeeds and who doesn't. The pattern is this: Engaging in the consistent practice of shipping your creative work. In this episode, I have the honor of speaking with the legendary marketer Seth Godin. Throughout this profound interview, Seth shares principles and stories from his book, The Practice. Prepare for a paradigm shift in the way you perceive your creative work!
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Achieving Extraordinary Results in Your Business with Jay Papasan Nov 17, 2020

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What is the very next action you need to take that will grow your business? Questions like this one, are not asked enough among entrepreneurs. And because of this, we end up spending our time working on the wrong things.
In this episode, I talk with Jay Papasan about his book, The One Thing. This conversation will help you discover the one thing that you need to do next to grow your business. Get ready to begin achieving extraordinary results in your life and business!
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How to Ditch Being Busy so You Can Grow Your Business with Kate Erickson Nov 10, 2020

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Are you busy? Simple question, I know. But almost anyone would immediately respond by saying yes. The problem is this, when we’re busy, it’s nearly impossible to grow our businesses, busyness can be a trap that can keep us from making progress at all. In this episode I talk with Kate Erickson, she has built a 7 figure, high-profit business with a small staff called Entrepreneurs on Fire. And she doesn’t work 24/7!
In addition to running Entrepreneurs on Fire along with John Lee Dumas, she is also the host of the podcast titled, Ditch Busy. After listening to her podcast, not only do I highly recommend it, but I also realized that she would be an ideal guest to talk to us about how we can begin to ditch busy so we can grow our business.
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How to Meet Your Hero with Travis Chappell Nov 03, 2020

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Have you ever wanted to meet your hero? There is a system and strategy for connecting with the people that we look up to the most. In this episode, Travis Chappel; (Host of Build your Network and World Class) shares his effective 5-step framework for meeting your hero.
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Getting Comfortable with Being Uncomfortable with Brent Gleeson Oct 27, 2020

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Do you avoid discomfort? Or do you embrace it? The fact is, the more comfortable we become with being uncomfortable, the more we enable ourselves to succeed in life and in business. In this episode, I interview Navy Seal Combat Veteran, Brent Gleeson. Brent was part of multiple tours with Seal Team 5 and after retirement from service, he joined the world entrepreneurship. He was later named one of the top 10 CEOs by entrepreneur magazine and is now a bestselling author. In this episode we're talking through his book, Embrace the Suck: The Navy Seal Way to an Extraordinary Life.
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How to Achieve Work-Life Balance in an Overworked World with Travis Parry Oct 20, 2020

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Work-Life balance has been called unobtainable, or even a myth by many business professionals. But Dr. Travis Parry has a different perspective. According to Dr. Travis and his 10+ years of research, achieving balance is possible, and should be pursued by every entrepreneur. Dr. Travis Parry is the creator of the Make Time Method and is the author of Achieving Balance. In this episode, you'll learn how to begin achieving work-life balance in our overworked world!

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5 Laws for Becoming a Successful Salesperson with Bob Burg Oct 13, 2020

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Sales is a topic that I consider to be a lost art. Being a great salesman or saleswoman is a rare skill to find in today’s world. We prefer to hide behind our marketing and funnels. But the ability to sell is a skill that leads to success. In this episode, I talk to the most ideal person to talk about becoming a successful salesperson. Bob Burg. He is the author of the global bestseller, The Go-Giver. In this episode, Bob Burg walks us through the 5 laws of stratospheric success. If applied, these 5 laws will skyrocket your sales ability and future success!
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Everything You Need to Know About Hiring a Virtual Assistant with Nathan Hirsch Oct 06, 2020

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Have you ever considered hiring a Virtual Assistant? There are many entrepreneurs who take full advantage of the benefits that VAs have to offer, while others have never explored what a VA can do for them. In this episode, Nathan Hirsch shares a 4-part system for hiring a great VA. Additionally, Nathan is going to be answering the most submitted VA related questions.
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Discovering What You Were Meant to Do with Jeff Goins Sep 29, 2020

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Do you know what you are meant to do with your life and work? Is what you’re currently doing what you know you are meant to do? In this episode, Jeff Goins shares his story of leaving a comfortable life to step into what he was made to do which, ultimately, led him to a life of purpose. In this episode, Jeff shares with us the 7 elements found on the path of discovering your calling from his book, The Art of Work.
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How to Write and Publish a Book in Less Than 90 Days with Chandler Bolt Sep 22, 2020

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In this episode, Alex Sanfilippo interviews Chandler Bolt on his book "Published".
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Here are a few points they cover. (See full show notes at our blog link at the bottom.)
Looking for Your Why

You need to define “why” from a reader’s perspective and “why” from the writer’s perspective. This is where you need to focus on why are you writing this book and how is it going to fit in with what you are doing.
The 3 main reasons for writing are Impact, Income, or grow your business or a combination of any of these.
Get clear on why you are doing this and write it down and keep it in front of you to come back to throughout the entire process. This is for motivation and for clarity! Having clarity will keep you from going down rabbit trails and focusing on the wrong things.
Think of 1 person who is your reader and write to that person. Start the chapter almost as it is a letter to that person. What does that person want to hear? Do they want you to be funny? What tone of voice works best for this person?

Once you are done writing should you self-edit?
We recommend a verbal read-through after the draft. Actually, read it out loud. This will make the book better. After this hire a professional editor, they will make your book so much better!
Reedsy or Upwork are great freelance platforms to find editors.
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3 Ways to Become a Great Connector with Michelle Tillis Lederman Sep 15, 2020

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In this episode, Alex Sanfilippo interviews Michelle Tillis Lederman on her latest book the Connectors Advantage.
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They highlight 3 points from the book.
1. Connectors are open and accepting.
2. Connectors believe in abundance.
3. Connectors have a generous spirit.
Michelle Tillis Lederman's final thought:

There is no natural tendency to be a connector it is all learned behaviors it is all things that anybody can infuse into their interactions. It is just a way for us to embody the prioritization of people and relationships. When you are doing this, the things that you are working towards will get to you faster, easier, and better. – that is the connectors' advantage!

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How to Land Speaking Engagements with Grant Baldwin Sep 08, 2020

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Many entrepreneurs wonder how to land speaking engagements; especially paid speaking gigs! In this episode, we cover 4 steps for becoming a successful public speaker.
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In this episode, Alex Sanfilippo talks with Grant Baldwin about his book The Successful Speaker and how to land speaking engagements!
They discuss the acronym S.P.E.A.K.
S – Select a problem to solve.

P – Prepare your talk.

E – Establish yourself as the expert.

A – Acquire paid speaking gigs.

K – Know when to scale.

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How to Turn Your Customers Into Lifelong Fans with Joey Coleman Sep 01, 2020

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In this episode, Alex Sanfilippo interviews Joey Coleman on the 8 phases of customer experience.
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The 8 phases of the customer experience:

· Phase 1: Assess

· Phase 2: Admit

· Phase 3: Affirm

· Phase 4: Activate

· Phase 5: Acclimate

· Phase 6: Accomplish

· Phase 7: Adopt

· Phase 8: Advocate

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Becoming the Most Captivating Person in the Room with Vanessa Van Edwards Aug 25, 2020

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In this episode, Alex Sanfilippo interviews Vanessa Van Edwards on becoming the most captivating person in the room.
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Vanessa answer's the following questions.
What is the best way to work a room?
How do you make a great impression?
How should we position ourselves socially?
How can you be the most memorable person in the room?
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3 Keys to High-Performance with Alan Stein Jr. Aug 18, 2020

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In this episode, Alex Sanfilippo and Alan Stein Jr. talk about Alan's book "Raise Your Game" and self-care as an entrepreneur.
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"Success is what you do all the time"
What does this mean?
Whatever you are trying to achieve will be a direct result of your habits, which are what you do unconsciously and consistently. We get to choose our habits and our habits dictate the finish line, the success, the happiness, the fulfillment. The best way to cross that finish line is to focus on our habits.
They chat about dealing with burn out and Alan gives us an action step of doing a self-care audit. And how to be present, Alan says "Be where your feet are.". He gave us actionable steps on how to give someone or something your full attention and to block distractions.
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How to Build a Strong Inner Circle with Ivan Misner Aug 11, 2020

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In this episode, Alex Sanfilippo interviews Dr. Ivan Misner on his book "Who's in Your Room?"
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“You are the average of the 5 people you spend the most time with - Jim Rhone?”
Dr. Ivan Misner, what is the metaphorical room?

Imagine, you spend your whole life in one room and that one room has only one door. That one door is an enter only door. So when people come in they are there forever and you can never get them out!

- If this were real and not a metaphor wouldn’t you be more selective on who you let into your life?
Learn the practical steps on how to get the right people in your room and how to keep the wrong people out!

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Saying Less to Get More from Your Next Pitch with Brant Pinvidic Aug 04, 2020

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In this episode, Alex Sanfilippo is interviewing Brant Pinvidic on his book "The 3 Minute Rule".
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Brant will answer these questions for us:
What is the 3 minute rule?
How do we use the 3 minute rule?
Why should we use the negative?
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How to Build Lasting Friendships and Why They Matter with Shasta Nelson Jul 28, 2020

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In this episode, Alex Sanfilippo interviews Shasta Nelson on building friendships that last and why they matter.
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Shasta will cover the following points:
3 things come up in all of our relationship studies that show how we feel more connected to people:

1. Positivity ➕ – feeling more happy feelings when you’re around certain people. We need 5 positive emotions for every 1 negative emotion.
2. Consistency 🔆 – where we log the hours and create a pattern for our friendship, it is all of the time we spend and builds trust in a relationship.
3. Vulnerability 👫 – revealing ourselves and sharing who we are authentically.

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How to Handle Haters, Trolls, and Complaints with Jay Baer Jul 21, 2020

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In this episode, Alex Sanfilippo interviews Jay Baer on Hugging your Haters!
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They go over 2 different types of complaints:
1. On-stage
2. Off-stage
They also speak about the Playbook for handling on-stage complaints:

1. Listen Harder – You have to find where the complaints are, most of the time they are in-direct and may not reach out to you or tag you in their social media post.

2. Be Quick – the expectation for response time is fast.

3. Respond with Empathy – the reality is that you have no idea what is actually happening in that customers life. Empathy is key to breakthrough in any conversation that has any sort of tension or disagreement in it.

4. Reply only twice - Don’t get sucked into the argument or conversation. Reply only twice, no matter what they say, or what the circumstances are.

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Leading in The Midst of Uncertainty with Steve Gutzler Jul 14, 2020

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In this episode, Alex Sanfilippo is talking with Steve Gutzler about how to lead during uncertain times. They go over 3 points from Steve's new book.
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Shift 1 – From Victim to Leader👨‍💼👩‍💼
Shift 3 – From Black and White to High Definition📺
Shift 5 – From Activity to Accomplishment 🏆
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7 Steps for Building a Successful Online Business with Alex Sanfilippo Jul 07, 2020

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In episode 054, we are celebrating the first anniversary of the Creating a Brand Podcast! With this celebration we have Alecia Sanfilippo interviewing Alex Sanfilippo on the top 7 steps to building a successful online business.
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#1. PURPOSE
“When you know your WHY you will know your WAY.” - Michael Hyatt
#2. CLARITY
"All organizations start with WHY but only the great ones keep their why clear year after year." - Simon Sinek
#3. FOCUS
“Follow one Course Until Successful” - Robert Kiyosaki
#4. HUSTLE
“Today I will do what others won't so tomorrow I can do what others can't - Jerry Rice
#5. SIMPLICITY
“Simplicity is the ultimate sophistication.” - Leonardo da Vinci
#6. LAUNCH
"Continuous improvement is better than delayed perfection." - Mark Twain
#7. ADJUST AND IMPROVE
“We cannot direct the wind, but we can adjust the sails.” - Dolly Parton
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Fix This Next to Grow Your Business with Mike Michalowicz Jun 30, 2020

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Have you ever felt buried or paralyzed by the work you have to do on a daily basis? Or have you ever been unsure of what your next move should be in order to continue to grow your business? Mike Michalowicz is going to help us understand where to focus our attention and what move to make that will cause our businesses to grow faster.
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How to Control Your Attention and Choose Your Life with Nir Eyal Jun 23, 2020

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Are you easily distracted? Do you start your day with an idea of how it’s going to go but by the end of it realize you didn’t get everything accomplished? Do you ever wonder where the time goes? If you answer yes to these questions, Nir Eyal has a solution for you. Here's a 4 step methodology that will teach you how to control your attention and choose your life.
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What does indistractable mean?

It is a made-up word. I wanted it to sound like a superpower. If I could have any realistic superpower I would just want to have the power to do what I say I am going to do.

4 step methodology to become indistractable: 📑
1. Master internal triggers
2. Make time for traction
3. Hack back external triggers
4. Prevent distraction

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Discovering Purpose and Meaning for Your Life with Sho Jun 16, 2020

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Discovering purpose and meaning for your life relates to your brand more than you may think. Many people have no idea where to begin and I’ll admit, this is a topic that often-entire books cannot even capture. Today we learn from Sho. He is a man who truly lives a life of meaning and walks in his purpose.
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Alex and Sho go over these questions:
* What is purpose?
* Are passion and purpose the same thing?
* Do you believe that most people are walking in their purpose and don’t recognize it or is it something that you have to intentionally go after?
* What is the correlation between our purpose and our environment?
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How to Grow Your Business Like Amazon with Steve Anderson Jun 09, 2020

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What Jeff Bezos has accomplished with Amazon is one of the greatest entrepreneurial accomplishments. This episode explores how he made it happen.
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Alex and Steve discuss the 4 cycles that Steve has found in the Bezos Letters.
1. Test
2. Build
3. Accelerate
4. Scale
They also discuss how these things can help anyone grow their business and how to keep the day 1 mentality that has made Amazon what it is today.
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3 Ways to Be an Effective Fundraiser with Kara Logan Berlin Jun 02, 2020

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Effectively raising capital for a business start up and (or) finding donors to fund a meaningful nonprofit is often what will make or break a new project or business. Kara Logan Berlin explains the three most important things we can do to become an effective fundraiser.
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Kara tells us that fundraising is not just for Non-profits. If you want people to do the thing you want them to do, there are lots of ways to get there. A lot of it is the relationship-building you do before you ask for what you want. This goes to everything we do no matter the type of business or people that we work with.
Alex and Kara cover these 3 topics:
#1 The feeling that you have about wealth and money
#2 Relationship Building
#3 How to ask for what you want
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How to Start a Business That Makes Money with Dane Maxwell May 26, 2020

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Do you want to start a business that makes money? Or do you want to make more money with your business? I believe you’d answer this question the same way I do, which is YES. Dane Maxwell explains how we can achieve this.
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In this episode, Alex is talking to Dane Maxwell on how to start a business that makes money! Dane started out with less than $200 in his bank account and now how multiple successful businesses! Dane started the interview by telling us that "The day I began to succeed was the day I became completely honest with myself." 🕵
Dane tells us his process of how he has started multiple successful businesses.
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4 Distinctions Between Millionaires and the Middle Class with Keith Cameron Smith May 19, 2020

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If you want to live a successful and fulfilled life, these 4 distinctions between millionaires and the middle class are for you!
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In this episode, Alex Sanfilippo discusses the book "The 10 Distinctions Between Millionaires and the Middle Class" with the author Keith Cameron Smith.
They focus on 5 of the distinctions:
- Distinction 10 – Millionaires think long term the middle class think short terms
- Distinction 9 - Millionaires talk about ideas and the middle class talks about things and other people.
- Distinction 8 Millionaires embrace change, the middle class are threatened by change.
- Distinction 7 Millionaires take calculated risks the middle class is afraid to take risks
- Distinction 1 Millionaires ask themselves empowering questions middle class people ask themselves disempowering questions
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Creating an Exceptional Life of Success with John Mitchell May 12, 2020

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Do you want to live a more successful life? This scientifically proven 12-minute-a-day mental technique will improve your outcomes in life and business.
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In this episode, Alex Sanfilippo and John Mitchell discuss his 12-minute a day methodology that will help you create an exceptional life of success!
The central concept of this methodology is “what you envision in detail on a daily basis is what shows up in your life”.
John saw that this was a great idea, but he had no way to practically apply that to my life. He needed to create a practical application. This is where the 12 minute a day technique came from.

He tweaked this technique over the next 9 years. His income went from low 6 figures a year to over 5 million dollars a year. It was a 20-time increase over what he had made over the last 20 years. He also met the goal of finding the woman of his dreams during this time. Next, he sold his business and then began to teach this technique.

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4 Steps to Effectively Pivot your Business with Jenny Blake May 05, 2020

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Your long-term success in life and business will depend on your ability to adapt and adjust. Here's how to effectively pivot your business!
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In this episode, Alex Sanfilippo and Jenny Blake talk about how to effectively pivot your business in 4 steps.
Overview of the 4 stages of the pivot method:

If you are feeling overwhelmed by the idea of making a major change or adjustment in your business, just break your goal down into these small simple steps:

1. Plant
2. Scan
3. Pilot
4. Launch

By using this method instead of simply viewing a pivot as one massive single motion, you will alleviate stress and anxiety. And, this will become a lifelong practice that you will enjoy and it will lead you to more success!

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Discovering Your Voice with Dan Cumberland Apr 28, 2020

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Discovering your voice as a creator is one of the greatest things you can do for yourself and for your business. This episode explores how to find your voice and to grow in it.
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In this episode, Alex Sanfilippo interviews Dan Cumberland about discovering your voice.
Discovering your voice is an action, it’s not something that is done once and it's done, but it happens every time you go to create something. It is a perpetual act of choosing to believe that you have something that people need and want to hear.
Dan talks about how we have to silence the critics and amplify the supporters. He goes on to give us three practical tips on how to find and use your voice.
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The Art of Stress-Free Productivity with David Allen Apr 21, 2020

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Learn how to get more accomplished while stressing less. These five steps will teach you how to achieve stress-free productivity!
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In this episode, Alex Sanfilippo interviews David Allen on his Getting Things Done Methodology and the Art of Stress-Free Productivity.
They go over the 5 steps of Getting Things Done.
The Getting Things Done (GTD) methodology consist of 5 steps:
Capture
Clarify
Organize
Reflect
Engage
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From ZERO Subscribers to 6 Million on YouTube with Devinsupertramp (Devin Graham) Apr 14, 2020

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Devinsupertramp is one of the most successful YouTube channels. Today, Devin shares his journey with us for going from ZERO to 6 million subscribers!
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In this episode, Alex Sanfilippo and Devin Graham talk about how Devinsupertramp went from zero subscribers to 6 million on YouTube.
These are the questions they discuss:
Do you have any tips for turning a hobby into an actual career?
Did you make money right away with extreme sports YouTube videos?
Do you spend a lot of time working on YouTube analytics?
How have you been able to get the bigger companies and brands to notice you and want to work with you?
How do you deal with internet trolls and bad feedback?
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What it Takes to Become Successful with John Lee Dumas (Entrepreneurs on Fire) Apr 07, 2020

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To be a successful entrepreneur in today's world, you must commit to three main things: productivity, discipline, and focus.
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In this episode, Alex Sanfilippo asks John Lee Dumas of Entrepreneurs on Fire, what it takes to become successful.
#1. Productive
#2. Disciplined
#3. Focused
He also talks about how important a morning routine can be!
John's truth bomb:
“Try not to become a person of success but a person of value” – Albert Einstein
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Why You Should be a Guest on Podcasts with Jessica Rhodes Mar 31, 2020

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Looking for more exposure for your product or service? Start being a guest on podcasts! Podcast guesting is the #1 marketing tactic in 2020.
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In this episode, Alex Sanfilippo and Jessica Rhodes talk about why you should be a guest on a podcast.
Here are some of the questions Jessica answers in the episode.
Is being on a podcast the best way to promote your product or service?
What are some ways that you’ve been able to train people to become a better podcast guest?
What is the best way to pitch to be on a podcast?
What other tactics can we use to pitch to be a guest on a podcast?
How do you convert sales after you are booked on a podcast?
What are some of the biggest mistakes you see entrepreneurs make when starting out as a guest?
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How to De-Risk the Move to Self-Employment with Matt Baker Mar 24, 2020

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If you're considering making the move to self-employment from a traditional job, this episode is going to help you de-risk the move to full time entrepreneurship!
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In this episode, Alex Sanfilippo and Matt Baker discuss how to de-risk the move to self-employment.
They go over different kinds of barriers that people have to get through or get over in order to make the move to self-employment.
They also discuss the 7 Financial Disciplines and why they matter.
The 7 Financial Disciplines:

1. Regularly review your finances
2. A budget: having targets around your outcomes from revenue and expenses
3. A process where you save money for taxes
4. Proactively reducing debt
5. A way to pay yourself out of your earnings so you know what you made
6. Establish a specific structure for your business i.e. Inc., LLC, Sole Proprietorship
7. A process to maximize your write-offs for tax time
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Unleashing the World’s Most Powerful Marketing Force with David Meerman Scott Mar 17, 2020

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If you want to unleash the superpower of sales and marketing into your business, you need to create fandom around your product or service. Here's how you create fans!
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In this episode, Alex Sanfilippo interviews David Meerman Scott on his book Fanocracy.
What is fanocracy?
An organization that inspires incredible passion for a brand or idea, by putting the customer's needs above everything else. It’s the idea of true human connection. When an organization allows its fans to take over and rule, the organization behind it becomes so successful.
We go over a few chapters from the book:
Chapter 4 To Get Closer Than Usual
Chapter 6 Give More Than You Have To
Chapter 9 Break Down Barriers
Final Chapter
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4 Ways to Feel Less Stressed and Anxious with Rebekah Lyons Mar 10, 2020

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This podcast episode is about investing in yourself. It's about renewing life and restoring order. These are the rhythms of renewal for living successfully!
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In this episode, Alex Sanfilippo and Rebekah Lyons discuss 4 ways to feel less stressed and anxious.
Rebekah talks about her book Rhythms of Renewals and gives us an overview:
Rest & Restore – input rhythms
connect create – output rhythms
I’ve learned from coming out of panic disorder.
Our planet is in rhythm, our society with weeks and days are in rhythm, our bodies are in rhythm with our heartbeat and pulse.
What are the rhythms? How do we do them?
We are creating an un-do list, to remove stress.
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How to Build a Website that Makes Money with Jim Harmer and Ricky Kesler from Income School Mar 03, 2020

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This podcast episode contains a proven method for creating a website that makes money. If you want to earn an income with a website, here's how!
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In this episode, Alex Sanfilippo interviews Jim Harmer and Ricky Kesler about building a website that makes money!
Jim and Ricky answer these questions:
What is Project 24?
How much content should people be producing?
What is your secret sauce?
How do you find the right topics?
How do you stay disciplined?
Jim and Ricky talk about how paid advertisements are the big leagues and in order to play in that space, you have to have a lot of capital. They recommend going the content route instead.
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Uncovering Your Cloud Nine Life with Jordan Gross Feb 25, 2020

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Are you living your most ideal life? This podcast episode explains how to live your cloud nine life and improve yourself to living the most successful version of yourself.
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In this episode, Alex Sanfilippo and Jordan Gross talk about how to uncover your cloud nine life!
Jordan talks about what inspired him to write the book "The Journey to Cloud Nine" and went over the 9 different clouds.
1. Play
2. Comradery
3. Love
4. Responsibility
5. Benevolence
6. True Calling
7. Empathy
8. The big realization
9. The resurgence
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How to Build a Million Dollar Business with Kelly Roach Feb 18, 2020

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Building a million dollar business is possible. This podcast episode contains the steps entrepreneurs need to take to build a million dollar business for themselves!
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In this episode, Alex Sanfilippo speaks with Kelly Roach on how to build a million-dollar business.
Kelly speaks about her book Unstoppable. The points in the book that they focus on are:
Part 1 financial abundance – Shifting your mindset and setting yourself up for success.
Part 2 Freedom – Escaping the madness and creating your ideal business in life.
Part 3 Unstoppable Success – Turning the new you into momentum and epic impact.
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The Power of Clarity and Why it Matters with Paul J Daly Feb 11, 2020

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If you want to grow personally and professionally, you need to gain clarity. It's one of the most powerful things you can do as an entrepreneur; clarify your message!
In this episode, Alex Sanfilippo and Paul J Daly talk about Clarity and why it matters.
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Alex and Paul go over what business clarity is and they answer these questions:
How did you figure out how to get that clarity for your business?
How do you get clarity into your messaging?
Paul's Final Thought:
Clarify your meaning and purpose in life, happiness is not the goal. Pursue meaning in your life and let the bi-product be happiness.
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Tax-Saving Tips for Entrepreneurs with Business CPA Chris Kolnicky Feb 04, 2020

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If you're part of a startup or even just have a side hustle, you may be missing out on these tax-saving benefits for entrepreneurs!
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In this episode, Alex Sanfilippo interviews Chris Kolnicky (CPA on the Go) about Tax-saving tips for entrepreneurs.
Alex and Chris answer these questions:
When should you start working with a CPA?
How much does it cost to work with a CPA?
What separates a business from a hobby?
What are some of the best ways to manage your books?
How is it going to save us money by tracking all our expenses?
Can Online business owners write off an office or space in their home?
They also go over specific tips on ways to keep track of expenses and to save money.
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Everything You Need to Know About Podcasting with Alban Brooke and Travis Albritton from Buzzsprout Jan 28, 2020

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Podcasting is the trend right now. This episode contains everything you need to know about podcasting.
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In this episode, Alex Sanfilippo talks with Alban Brooke and Travis Albritton from Buzzsprout about everything you need to know about podcasting.
Here are some of the questions they answer:
Is it too late to start a new podcast?
Apple owns the majority of the market; do you think this will change?
How much does it cost to get started?
How does organic search work?
How can you monetize a podcast?
How do you grow your brand and gain an audience for your podcast?
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10 Ways to Boost Your Productivity with Crystal Paine Jan 21, 2020

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Successful entrepreneurs get things done. This episode walks through 10 productivity tips that will help you get more accomplished than ever before!
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In this episode, Alex Sanfilippo and Crystal Paine discuss 10 ways to boost productivity and get more out of your day.
Crystal shares her day to day schedule and gives us all the tools she uses to get the most out of her day.
Some key takeaways from this conversation:
1. Know your priorities for your business. If you are staying focused on your priorities, there will be things that you will need to say no to in order to say yes to your priorities. With my 2020 goals I already know what I am saying yes to, so this will make it easier to say no to things that don’t help me in achieving my goals.
2. When you are just getting started, start with 1 platform at a time. If you start with all of them, it gets frustrating and you will burn out!
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What Starting Ugly Means and Why it Matters with Chris Krimitsos Jan 14, 2020

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Are you wanting to start something in your life or business? This episode is about the power of starting ugly, then perfecting over time.
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In this episode, Alex Sanfilippo and Chris Krimitsos talk through the idea of starting ugly when you're launching a product or service. If you're looking to get into business and want to launch the proper way, this episode explains how you can make this happen!
Alex and Chris talk to entrepreneurs about the 7 steps for getting your idea into motion and launching your business.
The most important thing you can do to become a successful entrepreneur is to start. You need to launch then focus on continuous improvement of your product or service!
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Setting Goals and Thinking Bigger for Your Life and Business with Paul Tompkins Jan 07, 2020

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Resolutions don't work, goals without a plan are just dreams. This episode is about how to set achievable goals and how to think bigger when setting goals.
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Paul Tompkins answers questions about setting goals and thinking bigger for your life. Below are the three main questions that Alex Sanfilippo asks Paul during this episode:
1. What is your day to day action that gets you closer to your lifelong goals/ purpose?
2. How do you discover your goals and purpose and vision for your life?
3. How can we practically make 2020 a year of high achievement?
If you're someone who has set goals or new years resolutions in the past or even this year in 2020, this episode is going to help you succeed in the new year while at the same time, helping you develop a bigger vision/mission for your life!
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Getting More out of Life and Business with Nathan Ingram Dec 17, 2019

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Practical tips for get the most out of life and business so you enjoy it more.
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Getting More out of Life and Business with Nathan Ingram

Almost every business owner has this same struggle in common. It’s an ongoing battle between execution and strategy.

Execution is the business that needs to be done to keep things moving.
Strategy is how you grow your business.

In business, execution always wins because (simply put) things always need to get done. At some point we all hit a wall when we focus on execution. It’s great that we’re getting things done, but at some point, we have to focus on the strategy.

Nathan calls this the whirlwind. The whirlwind is the busyness of the day that we all struggle with. We always prioritize the things we want to do instead of the thing we need to do. The whirlwind will never go away and that’s okay. Because that is the day to day of our business.

How to regain control of your life and business: make room for CEO time in your life! CEO time is time that you spend intentionally focused on strategy.
Here's how to implement this:

Get out of your normal environment. (Find a place that inspires you.)
You cannot do strategy work around screens. (The secret to avoiding your phone while you’re focusing is to turn it off.)
Get the ideas that in your head out on paper.
Pick your top 3 things that have the biggest impact on your business and life. (Likely, they are not things that you’ll enjoy doing.)
Break the goals into a step goal, break it into something you can accomplish in 2 hours.

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How to Use Video to Grow Your Brand with Keri Murphy Dec 10, 2019

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Ready to start video marketing? Learn how to create the ideal video and the five videos every brand needs.
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How do you get started sharing yourself in a video?
How important is it for us to be transparent when sharing our story?
5 types of video

1. Positioning Video

2. Personality Video

3. Product Video
4. Promotional Video

5. Proof Video

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Management Mess to Leadership Success with Scott Miller Dec 03, 2019

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If you want to grow in your leadership abilities, you have to overcome your management mess.
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In this episode, Alex Sanfilippo interviews Scott Miller on his book Management Mess to Leadership Success!
Lead Yourself

Demonstrate Humility – Humility has nothing to do with charisma or tone.
“Humble people are more concerned with what is right than being right.” – Dr. Covey
Everyone has a mess - “Acknowledge your messes, show some humility and then make it safe for those around you to acknowledge their mess.”

Lead Others

Make Time for Relationships - People are not the most valuable asset of a company; it is the relationships between the people that are the companies most valuable asset!
Protect your team from urgencies – Differentiate what is urgent vs. what is important. You need to be a fire preventer, not a fire extinguisher. Be self-aware.

Get Results

Create Vision – This is not the same as clarify your purpose, mission, and values. Set actionable and attainable goals. Your vision can change and grow with time. 93% of successful organizations end up with a different strategy than what they started out with. Great leaders are willing to change their minds. They are humble enough to realize that a different course of action may work better.
The Importance of Character – If you don’t have strong character than nothing else matters. Your personal life and professional life are the same.

“Focus on your character and people will follow you!”
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How to Waste Less Time on Social Media While Still Producing Results with Kevan Lee Nov 26, 2019

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How does spending less time on social media but still posting sound? This episode covers how to automate your social media posts!
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In this episode of the Creating a Brand Podcast, Alex Sanfilippo talks with Kevan Lee. Kevan Lee is the VP of marketing at Buffer. Throughout this episode, Kevan answers the following questions:

What are some ways that you continue to grow your engagement?
What are some of the best ways to engage with your audience?
How important is it to respond to DMs and @ mentions in a timely manner?
Does responding quickly improve your engagement?
Do you think it's important for people to focus on one or two platforms or should they be on all of them?
What are your thoughts on people saying to focus less on the feed and more on the story on Instagram?

In addition, Alex and Kevan talk about the rise of memes on social media and do some social media myth-busting and of course, talk about Buffer.
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What Online Community Means for Future Creators with Gina Bianchini Nov 19, 2019

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The future of connection online is not what you may think. It's going to be created by niche online communities.
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The Future of Online Community and Why it Matters with Gina Bianchini

Throughout history all progress has come through the collaboration of small groups of people that are going deep to master something interesting together. This is the definition of community.

The way things are today with big social media, this will no longer happen. The algorithm that big social media uses favors negativity and boosts it more than positivity. Because of this, we see a lot of negativity and hate in our feeds. As a result, we’re more isolated than ever before. It’s time for us to change this.

The future of online community and connection is going to happen in niche communities, not on big social media. If you’re looking to progress in your life and in a community, you have to move away from big social media. If what you’re doing is bringing people together to accomplish something together, things are going to get done.

Here are some questions that Gina answers throughout the episode:

How can I build my own successful online community?
How can you transition your following from big social media platforms to these smaller community platforms?
What does the future of online community look like in 5 years?

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4-Part Framework for Landing Investors with Entrepreneur Investor Ben Chatraw Nov 12, 2019

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Looking for investors? This serial-entrepreneur explains how to attract and land investors.
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4-Part Framework for Landing Investors with Entrepreneur Investor Ben Chatraw

Throughout this entire episode, Ben shares his 4-part framework that he uses when looking at potential investments. The first and most important part of this is the person they are investing in, not just the product or service. (People make up more than 51% of the value.) As an investor, Ben says he wants confidence in the charter of the person that he is investing in.

You can never eliminate risk, but Ben wants to work with people that have a plan for when these risks come into play. Money is not the most important part of getting a deal with an investor, there are more important elements that need to be considered.

4-Part Framework for Landing Investors:

#1. People

#2. Opportunity

#3. Context

#4. Deal

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The Importance of Sleep and Why You Need More of It – with Drew King Nov 05, 2019

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Entrepreneurs need more sleep - This episode explains how sleep helps you succeed more.
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The Importance of Sleep and Why You Need More of It – with Drew King

Sleep matters because it’s 1/3rd of our lives. We should take sleep VERY seriously. It’s 1/3rd of our lives. When most people think about a healthy lifestyle, they think about eating healthy foods and exercise. What may surprise people is that sleep is equivalent to the other two. The three go together. They are like a 3 spoke wheel, each spoke needs to be the same size or the wheel is not going to turn smoothly.

The sweet spot is between 7 and 8 hours. People who are only getting 5 are not operating at their optimal level. (If you are getting less than 7, you’re more prone to getting sick. Sleep affects the majority of the organs in your body.)

People who sleep less than 7 hours per day are 30% more at risk of becoming obese. Prolonged lack of quality sleep can lead to depression and anxiety. Routine and consistency is important. You cannot bank sleep. If you’re “averaging” 7, but it’s 4 one night and 9-10 the next night, that’s not healthy.
Additional topics we cover:

A list of things that you need to do in order to have a quality night sleep.
A list of the main enemies of good sleep.
A trick to get yourself to fall back asleep quicker when you wake up in the middle of the night.
The 4 stages of sleep and what each does.
How to diagnose sleep apnea.

The goal is a healthy mind and healthy body. You cannot have this without a good night of sleep. Entrepreneurs needs to be on their game. You cannot do that without being on you’re a game. Sleep plays a bigger part of this than most people ever realize. For optimal efficiency, you need to get 7-8 hours of sleep.

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Turning Your Blog into a Profitable Business with Elaine Rau Oct 29, 2019

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Do you have a blog that you want to monetize? Here's how to turn your blog into a profitable business!
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Turning Your Blog into a Profitable Business with Elaine Rau

This episode covers many questions on the topic of turning your blog into a business. Here is a list of the questions that Elaine and I cover in this episode.

Is blogging dead?
Should every business have a blog?
What does it take to be a successful blogger? (What does it COST you?)
Did you enroll in a course? Or get a coach? Where did you get help?
How do you make/find the time to write content?
What are some ways to get more traffic to your blog?
What are some ways to monetize your blog?

Always be trying new things. Find your direction – then go after it. Change it later but give it your all where you are today as you're trying new things.

About Elaine Rau:

Elaine Rau, founder of LadyBossBlogger.com has garnered a massive online audience of 170,000+ followers across all her social media channels in under 3 years.

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How Millionaires Learn, Grow and Achieve More with Steve Cunningham Oct 22, 2019

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How to learn and grow more, personally and professionally so you can succeed more.
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How Millionaires Learn, Grow and Achieve More with Steve Cunningham

The goal of reading books is not just to read the book. It’s to learn something from it. In order to learn it – You have to pull actionable steps out of the book and apply them to your life/business. Putting what you learn into ACTION is the most important part of reading and learning. Just expanding your knowledge or checking another book off a list is meaningless.

You have to learn how to unlearn what you’ve learned.

The real world doesn’t care how much you know; it cares about how much you can do. Learning is not how to pass a test, it’s to change a long-term behavior.

HOW DO WE DO THIS?

7 stages of growth:

Set a goal.
Set a learning goal.
Acquire the knowledge.
Putting it into action.
Create a behavior.
How do you continue this behavior in the future.
How do I help the people that I’m leading to achieve the same and change their long-term behavior in the future.

In addition, Steve went on to explain how to get other team-members to learn and take initiative to improve themselves. There are very specific ways to do this if you wish to be effective.

Want a free Read It For Me membership???

Steve was kind enough to offer a FREE one-year membership to all of our readers. I highly recommend you taking advantage of this offer. Here's the exclusive link: https://readitfor.me/alex

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Designing the Ultimate Customer Experience with Jesse Cole Oct 15, 2019

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If you want to keep your customers and grow your business, you need to create loyal fans.
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Designing the Ultimate Customer Experience with Jesse Cole

Jesse Cole is the owner of a baseball team. He and his team sell out 4000+ seats to every single game and there is even a waiting list to get tickets. But Jesse started his first season by selling only ONE ticket. He learned a lot about designing the ultimate customer experience that helped him become a success. Jesse share's his wisdom with us in this episode.

5 Steps for designing the ultimate customer experience:

Step #1: Solve problems
What are the problems in your industry? (Every industry has them!)

Step #2: Normal vs Opposite
Plan, then define, what a normal experience looks like. Then do the opposite. (It can be weird, you have to be willing to look weird) Do the exact opposite of what’s considered normal.

Step #3: Customer journey
What happens in the transitions? How can you make the process transitions stand out? With your invoices, with product transit times? Do you design the emotions that you want your fans to feel?

Step #4: Fans first mentality
Who are you, what do you stand for? This goes beyond your mission statement; this is your culture. Great leaders say the same thing over and over again. Can the people around you imitate you?

Step #5: Connection.
Spread love and passion with your fans.

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How to Protect Your Brand – Legal Advice from Business Lawyer Salma Benkabbou Oct 08, 2019

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Many entrepreneurs skip setting up the legal side of their businesses which is a huge mistake. Here's how to protect your brand from a legal perspective!
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How to Protect Your Brand – Legal Advice from Business Lawyer Salma Benkabbou

How much time have you spent focus on the legal side of your brand? Most people answer the same way, not much or not at all. I speak from experience; this can cause serious problems for you in the future if you don’t start off on the right foot from a legal perspective.

If you want to learn how to protect your brand, this episode is for you! Salma answered a list of questions that many of us have when creating our brands. Here's a list of some of the questions that Salma and Alex covered.

When should someone begin focusing on legal aspects of running a business?
What if they are planning on creating a product but are just getting started?
How about when someone is just doing a personal blog, any recommendations for them?
What if someone’s business starts taking off and they are hiring a stuff, what should they do?
How much should someone be paying for legal services?
Can someone draft legal documents themselves?
What about these online services the create legal documentation for you that’s really cheap?

No matter what you’re doing, start with a business plan. It’s important for your focus, and the legal side of running your business.

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The Never-Ending Power of a Mastermind with Aaron Walker Oct 01, 2019

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If you want to grow more personally and professionally, you need to join a mastermind; here's why!
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If you want to grow more personally and professionally, you need to join (or start) a mastermind. Aaron Walker explains the never-ending power of a mastermind group in this episode.

The Never-Ending Power of a Mastermind with Aaron Walker

Aaron said a lot about the never-ending power of a mastermind in this episode, here are a few of the key questions/answered provided throughout this episode:

Is a mastermind group for me?

If you want to grow personally and professionally, then a mastermind is for you. If you prefer doing things alone, then it's not for you. However, if you are the loner type, you need to rethink your mentality. You will always go further in a mastermind - It's for you if you want to grow.

How can I find a good mastermind group for me?

A healthy mastermind is all about finding a group that lines up with your core values. In a healthy mastermind, you leave no stone unturned. You need to talk about everything. Personal, business, faith and all the details in between. Some of the conversations are even uncomfortable. This is about diving deep!

How do I lead a healthy mastermind group?

The overall success of a mastermind is determined by the facilitator. The group will match the facilitators transparency. If you want your members to start sharing, you have to share first. (Even if you’re not the leader, be willing to share.)

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13 Game-Changing Public Speaking Tips from Clay Baird Sep 24, 2019

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Want to become a better public speaker? Here are public speaking tips that will help you!
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Want to become a better public speaker? Here are public speaking tips that will help you! In this episode of the Creating a Brand Podcast Alex Sanfilippo interviews professional public speaker, Clay Baird. We'll start off with how he got his start with public speaking. Clay goes on to share 13 game-changing public speaking tips that you're not going to want to miss!
13 Game-Changing Public Speaking Tips:

Watch the masters
Look sharp when you’re communicating
Know your material
Know your audience
Don’t give it away
You have to relax
Slow your roll
Include storytelling in your content
Keep it short and sweet
Your errors are okay
Ignore the naysayers
Stay positive
Don’t rely on audience response

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How to Achieve Work-Life Balance with Alex Sanfilippo & Jared Graybeal Sep 17, 2019

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Achieving balance in your life (personally and professionally) will lead to living a more fulfilled life.
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I struggled with work-life balance because of this podcast. My wife is the one who brought it to my attention. Work-life balance is a struggle that the majority of us share. We can get hyper-focused on what we’re doing; which happens when we’re excited about something or have something that we want to accomplish. But here’s the deal, we need work-life balance because time does not come back. We all have 168 hours in a week.

Jared and I dive deep in this episode and cover the 6 points below about how to achieve work-life balance:

Practical time management
Focus
Social Media
Gratitude
Spending time reflecting in your life
Gaining margin in your life

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How Air Force Veteran Sean Douglas Became a Speaker, Podcast Host and Author Sep 10, 2019

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Driving your life and business forward toward the success you've always wanted.
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In this episode of the Creating a Brand Podcast, we get the opportunity to hear from Air Force veteran, Sean Douglas. Sean is an extremely successful entrepreneur! He travels the country speaking; he hosts a live podcast, and he's an author. How did he accomplish all of this?

How Air Force Veteran Sean Douglas Became a Speaker, Podcast Host, and Author

Sean Douglas explains how he's able to get as much done as he does daily. In this episode, we get into how to run your day to get the most out of it.

If you want to grow your business as Sean Douglas has, it's going to take a lot. In this episode, we talk through some of the most critical parts of getting your business up and running.

Sean Douglas gives practical advice and wisdom; it's the perfect episode to close out the first season of the Creating a Brand Podcast as it serves as an overview for the idea of "Creating a Brand."
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Why Developing Habits Matters for Every Leader with Andy Uprichard Sep 03, 2019

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Replace bad habits with good habits intentionally to become a better leader that people want to follow.
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We all have habits. It’s one thing each of us has in common. Some people have bad habits, but they still have habits. If you want to lead well, you need to develop healthy habits that lead to success.

Why Developing Habits Matters for Every Leader

In this episode of the Creating a Brand Podcast, Andy Uprichard discusses why developing habits matters for every leader.

Andy Uprichard was born and raised in Northern Ireland. He played soccer at a professional level and went to school for teaching/education. He ended college 13th most qualified teacher in Northern Ireland.

After getting married, he and his wife moved to Florida, and he got a job as a pastor. Then moved on to become a principle of a private Christian school. Andy succeeded as a principle and was promoted to vice president of the entire organization. Since Andy became the VP, they have become a higher ranked school in Florida.

Andy’s ability to lead well is due to his habits that he has developed; they’ve helped keep him on track and growing.
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Turning Your Passions and Journey into Skills That Grow Your Brand with Jess Catorc Aug 27, 2019

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Explore your passions, enjoy your journey, use both to grow your brand and love your life.
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Turning your passions and journey into skills that grow your brand is something that Jess Catorc has genuinely lived. Her passions have all led her closer to where she is today.

Turning Your Passions and Journey into Skills That Grow Your Brand

In this episode of the Creating a Brand Podcast, Jess Catorc shares how her life’s journey and passions have helped her achieve all that she has.

Jess explains how many people put themselves into a box and begin to believe that they have to stay in just that one thing. She explains that remaining flexible will lead to a more significant opportunity in your life.

There’s no way around it, Jess Catorc is extraordinarily unique and has lived an incredibly inspirational life. She’s very transparent in this episode, and it’s going to help you learn to turn your passions into skills that will cause your brand to grow.

Along the way in your business journey, you’ll begin to discover more the person that you were made to be. When this happens, your passions will expand – Explore them all and don’t be afraid of where they will lead you.

Don’t suppress or hide your passions, show people who you are!!!
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The Vital Role That Interdependence Plays in Your Business with Maxwell Ivey Aug 20, 2019

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Living a life of interdependence with others will cause your business to grow and your life to improve.
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Without other people, it's tough to get things done in life. In this episode of the Creating a Brand Podcast, Maxwell Ivey talks about the vital role that interdependence plays in your business and your life. If you want to succeed more, you need more people (a team) around you.

The Vital Role That Interdependence Plays in Your Business

Maxwell talks about how we should not be afraid to ask people for help or to ask questions on topics we don't understand. If you do not ask, you do not have.

In this episode, Alex Sanfilippo and Maxwell Ivey share their story and how interdependence has led to significant advantages in their lives and business.

If you're creating a brand and you're doing it entirely on your own, this episode is for you. It's going to help you understand how to ask for help and build a team around what you're creating.

You will always go further with help from others, then you will on your own. When you're fighting to overcome difficulty, when someone is helping you up, it's still going to be much easier. Help from others is the vital role that interdependence plays in your business!
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Practical Advice for Life and Business Success with Celebrity Chef Kenny Gilbert Aug 13, 2019

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How to live a successful life that you'll love while growing a business that will profit at the same time.
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This episode of the Creating a Brand Podcast is packed full of wisdom from celebrity chef Kenny Gilbert. Chef Kenny has a lot of experience in the kitchen and life. He shares practical advice for life and business success with Amy West.

Practical Advice for Life and Business Success

Chef Kenny Gilbert beat Bobby Flay; he cooks for Oprah Winfrey, and he was on Top Chef season 7 and cutthroat kitchen. He’s often referred to as the beast in the kitchen.

Chef Kenny asked himself a great question “What do I want to be? What do I want the world to see me as?” He realized he needed to make an impact on people’s lives. In order to do this, Kenny needed to have a strategy.

He learned that he needed to keep the main thing the main thing. For Chef Kenny, it was all about the food. Not the TV deals, not the diamond awards.

As a chef, Kenny Gilbert naturally has to be good at time-management. He has allowed his discipline in the kitchen to flow throughout his entire life. If you want to go places in life, you too must learn to control your time.
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The Framework for Earning More Paying Clients with Wes Gay Aug 06, 2019

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The little known way to get more paying clients through clearly doing what you're already best at.
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In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Wes Gay on the topic of gaining more paying clients. Wes shares the framework for earning more paying clients that WORKS.

The Framework for Earning More Paying Clients

Wes shares his vast knowledge of customer acquisition. He has a background in marketing and his StoryBrand Certified Guide status.

We cover using storytelling in your business (and how that works) along with always seeking to provide value. The goal for every business owner needs to be to add value. When you add value, you earn customers.

Are you clear with what you want for your potential customers? Is it easy to understand and follow so they can become a paying customer? Or is it confusing and complicated? Clarity is key!

Wes drops some wisdom bombs on us in this interview! These are points that will lead to you earning more paying clients. If you’re looking to gain more clients and grow your business, this interview is for you.
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From Broke College Students to 8 Figure Business Owners Through Amazon with Max Abreu and Garland Sullivan Jul 30, 2019

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Advice for building a business from the ground up and becoming a massive success along the way.
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Two young entrepreneurs, Max Abreu, and Garland Sullivan started an Amazon 3rd party seller business while they were still attending college on a swimming scholarship. They immediately began succeeding. Within three years, they went from broke college students to 8 figure business owners through Amazon.
From Broke College Students to 8 Figure Business Owners Through Amazon

When I asked them if they thought their business would grow that fast, they said yes. Both of these guys saw the potential.
I wanted to interview Max Abreu and Garland Sullivan on the Creating a Brand Podcast because they know what it takes to scale a business and quickly create a brand/new product.
This episode is very inspiring. It's full of wisdom and ideas on how to quickly grow your brand/product or company.
If you're interested in becoming a 3rd party Amazon seller, or if you're interested in learning about what to do when your business starts growing exponentially this episode is for you!
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Knowing Your Worth with Angie Orth a Successful World Travel Blogger Jul 23, 2019

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How much should you charge people for your work? Here's how you figure it out.
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Today’s guest is Angie Orth. Angie has been featured as a world travel expert on National Geographic, Southern Living, Glamour Magazine, the New York Post, and many other publications. She credits a lot of her success the principle "knowing your worth."

She tackles the topic of knowing your worth (or value) It’s a topic that many of us don’t consider much, and because of that, we undervalue ourselves.

In this episode of the Creating a Brand Podcast Angie Orth talks about what makes you stand out. It means knowing who you are, standing up for what you believe in, and having all the details/facts about your niche.

Angie also talked about the importance of playing the world’s game. Right now, SEO and blogging are huge, so you need to adapt and become an expert in these fields.

Don’t be afraid of your worth. Own it. Stand up and be vocal about it.

In this episode Angie Orth also shares her wisdom and helpful tips for people who are just starting or wanting to gain more traction. This episode is for you if you’re ready to take your business to the next level.
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Doing Less so You Can Accomplish More with Apple Crider Jul 16, 2019

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Reach higher levels of success by doing less so you can accomplish more.
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Doing less so you can accomplish more doesn’t sound right does it? Don’t you have to do more to accomplish more? Despite popular belief, the less you do the more you can actually accomplish. In this episode of the Creating a Brand Podcast Alex Sanfilippo interviews Apple Crider.

Doing Less so You Can Accomplish More

Apple is a 20-year-old entrepreneur with a top 100 podcast called Young Smart Money. (Fitting name, right?) On his podcast he interviews guests about stories & Struggles of Successful 6, 7, & 8 Figure Online Entrepreneurs.

In less than one-year he achieved the top 100 podcast status. How did he do it? By doing less instead of more.

In this episode Apple Crider shares the keys to his business success. He talks about how he narrowed his focus down from 26 things to just three. By doing this, he was able to accomplish more than he ever imagined.
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How to Grow and Monetize Your Brand When You’re Already Busy with Winnie Sun Jul 09, 2019

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Practical ways to grow your company or side hustle and to succeed while you're already busy.
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We live in a busy world; life's more hectic than ever. Most of our listeners currently have a side hustle or plan to start one soon. But the struggle is monetization and fitting building their business while also working a full-time job to pay the bills.

How to Grow and Monetize Your Brand When You’re Already Busy

How can we find time to grow and monetize when we're already pressed for time? Today's guest is Winnie Sun, and she explains how you can organically grow and monetize your brand while you're already busy.

Winnie Sun has been called "the female of finance" and is currently ranked as the #1 woman in finance by Rise Global.

But what Winnie Sun does goes beyond just the finance industry. She's also a regular contributor to Forbes, Good Day LA, and Fox News. She has her own podcast called Renegade Millionaire Show. And she's a keynote public speaker.

Winnie Sun is without a debut, a Rockstar. How does she manage it all??? She shares her strategies and secrets with us in this episode of the Creating a Brand Podcast.
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Leveraging Your Natural Abilities to Become a Successful Entrepreneur with Jared Graybeal Jun 30, 2019

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You have natural abilities that can take you far in business and in life; learn to harness them to leverage success.
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We all want to be successful entrepreneurs. You can learn about entrepreneurship almost anywhere these days. However, one place that many of us do not think to look is within ourselves. In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Jared Graybeal on the topic of leveraging your natural ability to becoming a successful entrepreneur.

Leveraging Your Natural Abilities to Become a Successful Entrepreneur

Jared Graybeal has achieved high levels of success in his industry. But it hasn’t always been that way for him.

Jared started as an entrepreneur at a young age. In the 4th grade Jared and a couple of his friends would take the city bus to school, but on the way would stop and buy candy which they would sell to their classmates.

Even though Jared didn’t have much as a child, he had a proactive mindset instead of a scarcity mindset. Initial this came from a place of comparison, but that changed as he grew.

Jared learned to leverage his natural abilities into skills that caused him to become a successful entrepreneur. In this episode, Jared shares his natural abilities with us. But more importantly, he shares how we can all discover our own natural abilities, which will lead us toward success.
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Defining the Meaning of “You are the Brand” with Amy West Jun 30, 2019

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If you want to grow your brand and yourself, you must understand the meaning behind "You are the brand."
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In today's world, everyone is their own brand. From CEO's to students fresh out of school, if you know what your brand is, you can give yourself an advantage in the workplace and life.

Defining the Meaning of “You are the Brand”

In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Amy West about the meaning behind "you are the brand." In this episode, they dive deep into why it's no longer enough to have a great product or service; it has to go past that in today's world.

Amy West shares her practical success and steps for defining yourself as the brand for your business and life. Amy also shares tips for how we can identify what our brand is and hone in on our craft. We're very thankful for Amy West being so transparent with us about her life and her journey. It's very encouraging and she's full of wisdom!

This episode contains a very insightful interview full of practical steps for defining the meaning of "you are the brand." You're going to walk away from listening to this episode with great ideas for how you can further grow and develop your brand, product, and life!

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Going from Dreamer to High Achiever with Alex Sanfilippo Jun 30, 2019

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If you want to turn your dreams into reality, you must become a high achiever.
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We all have dreams that we’d like to see come to pass in our lives. However, dreams without goals are simply dreams. Dreams don’t come to pass without self-discipline and taking action.
Action is what it takes to begin going from dreamer to a high achiever.

In this episode of the Creating a Brand Podcast, co-host Amy West interviews the founder of CreatingaBrand.com, Alex Sanfilippo. Alex is also the primary host of the Creating a Brand podcast to talk about what role being a high achiever has played in his life, leading him to where he is today.
In this episode, Alex Sanfilippo shares about setting and achieving goals, time management, creating routines in your life, and how to live a more successful life. It’s a packed episode where Alex Sanfilippo shares his heart!
Ultimately, this episode is going to help you go from dreamer to high achiever which in turn will allow you to live a more fulfilled life.
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Trailer: A Podcast About Podcasting For Guests & Hosts (Listen To This First) Jun 25, 2019

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Welcome to Podcasting Made Simple, hosted by Alex Sanfilippo!
As podcast guests and hosts, we are each focused on improving our skills, expanding our influence, and ultimately reaching our podcasting goals faster!
On this podcast, we respect your focus, mission, and time.
The format of Podcasting Made Simple is to provide concise weekly masterclass episodes from industry experts (on either side of the mic). Every episode tactfully cuts through the noise and only provides the exact transformational steps you need.
As a result of listening, you’ll receive practical and actionable wisdom that will help you to level up as a podcast guest or host, ultimately leading you to accelerated and elevated success in podcasting!
Before jumping into the show, I encourage you to visit https://podmatch.com/episodes to find the specific episode you need today. Thank you in advance for checking out Podcasting Made Simple!

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