Podcasting
**Podcast Junkies – Storytelling Interviews & Conversations with Podcasters Podcasting Passionately**

Interested in the world of podcasting and looking to be inspired by those that have demonstrated success with their shows?
Since 2014 Harry Duran, Founder of podcast agency FullCast, has had hundreds of conversations with some of the most fascinating podcasters in the podosphere. His relaxed, conversational format allows guests to kick back their heels and share valuable and sometimes personal insights of their podcasting journey.
If you’re looking to open your mind and heart to new possibilities, this is the show for you!
Follow the journey: https://harryduran.com

Latest Episodes:

287 Marla Isackson - Elevating Women’s Voices & Building The Only Indie Women’s Podcast Network (Empire) Feb 21, 2022

Show notes

Episode Summary:

Founder and CEO of Ossa Collective, Marla Isackson, joins the show to discuss the incredible work she’s doing to elevate and amplify women’s voices worldwide. Marla is also the host of The Mind Of A Mentor podcast, the show that features topical conversations and vital advice for podcasters about podcasting.

Today, Harry and Marla engage in a rich discussion about Marla’s extensive business background, Marla’s passion for raising women up and what inspired her to launch Ossa Collective. Marla expounds on her process for identifying and hiring a passionate world-class team as well as her thoughts on the virtual shift that has occurred in the workplace. They talk about what led Marla to podcasting and what she loves most about the incredibly supportive podcast community. Finally, Marla shares her future goals for Ossa, explains how she came up with the name Ossa and makes a unique ask of the audience.

Episode Sponsors:

Focusrite – http://pcjk.es/focusrite

FullCast – https://fullcast.co/

Key Takeaways:

06:30 – Founder and CEO, Marla Isackson joins the show to share her eclectic background in business and the decision to launch the world’s first women-focused podcast advertising network

20:37 – How Marla has grown and improved as a podcast host and what goes into her research process

26:29 – Ossa Collective’s origin story

35:02 – Building a passionate, world-class team

38:19 – Working remotely vs. in-person

43:22 – A warm and supportive podcast community

45:52 – Ossa’s roadmap to world domination

50:04 – Marla’s ask of the audience

52:07 – The inspiration behind the name ‘Ossa’

53:02 – Something Marla has changed her mind about recently and

56:01 – Harry thanks Marla for joining the show and let’s listeners know where they can connect with her and learn more about Ossa Collective

Tweetable Quotes:

“I really focused on why I was doing it, which was to hear the stories of heroes - amazing women who have had fabulous lives and to talk to them about their experiences with mentorship. I met some very cool women doing this. The conversations were incredible and very emotional.” (16:33) (Marla)

“And I thought about it and realized that podcasting is a natural medium for women. We like to have conversations and we’re really good at it.” (28:08) (Marla)

“We’re looking to partner with companies that are focused on elevating the voices of women in their companies. And I think that there is definitely a lot of opportunity to go beyond the podcasting industry.” (32:35) (Marla)

“The podcast people are the nicest and incredibly collaborative. Yes, everyone says this, but it’s the truth. We all want to help each other. And, I’m not gonna succeed by putting someone else down. I’m gonna succeed when someone else succeeds, and vice versa.” (43:51) (Marla)

“The people who listen to these podcasts are devoted. It’s a niche audience, but they are so devoted to their host. So when a host recommends a product, you better believe that ask will convert. So, I guess my ask would be, ‘Don’t discount us. Count us in. We are growing. We have a lot of powerful women in our network and we’d like to talk to you. And we want to make this mutually beneficial and I think we can.” (51:19) (Marla)

Links Mentioned:

FullCast Website – https://fullcast.co/

Podcast Junkies Junkies Facebook Group –https://www.facebook.com/groups/podcastjunkiesjunkies/

Link to Podfest Expo Virtual Summit – https://podfestexpo.com/

Link to The Podosphere –https://www.thepodosphere.com/

Marla Isackson LinkedIn - https://www.linkedin.com/in/marlaisackson/

Ossa Collective Website – https://ossacollective.com/

Ossa Collective Twitter – https://twitter.com/ossacollective

Ossa Collective YouTube Channel – https://www.youtube.com/channel/UC5DzNimKAu9h_aQ5WQPLO6w

Ossa Collective LinkedIn – https://www.linkedin.com/company/ossa-collective/

Ossa Collective Instagram – https://www.instagram.com/ossacollective/

Ossa Collective Facebook – https://www.facebook.com/ossacollectivenetwork

Marla’s Podcast:

Mind Of A Mentor – https://podcasts.apple.com/us/podcast/mind-of-a-mentor/id1288309624

Marla’s Email – Marla@ossacollective.com

Link to Edison Research – https://www.edisonresearch.com/podcast-research/

Link to Neilsen Research – https://www.nielsen.com/us/en/insights/podcast/

Link to IAB Research – https://www.iab.com/session/iab-research-podcast-ad-revenue-and-marketplace-trends/

Link to ShePodcasts – https://www.shepodcasts.com/

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Podcast Production & Marketing by FullCast

286 Garret & Sabrina - A Passion for Dinosaurs & Building a Niche Podcast Community Jan 27, 2022

Show notes

Episode Summary:

Husband and wife team Garret and Sabrina are the dinosaur enthusiasts behind I Know Dino, the big dinosaur podcast that covers news, interviews, and discussions about dinosaurs. They love dinosaurs so much that they even had a dinosaur themed wedding! They love connecting with fellow dinosaur enthusiasts, and encourage others to reach out to them via their multiple channels.

Today, Garret and Sabrina engage in a conversation with Harry about their passion for dinosaurs, the lost art of research and the amazing and thoughtful community they’ve built through the I Know Dino podcast. Garret and Sabrina share their thoughts on dinosaur culture and how they’re showcased in television and film. They discuss how they approach sponsorships, why they chose to set up a Patreon account and their plans for the future of their show.

Episode Sponsors:

Focusrite – http://pcjk.es/focusrite

FullCast – https://fullcast.co/

Key Takeaways:

06:16 – Husband and wife duo, Garret and Sabrina join the show to discuss podcast discoverability, their passion for dinosaurs and the balance required to work together

16:00 – The inspiration to launch I Know Dino and the most memorable interview Garret and Sabrina conducted

19:48 – Richard Owen, the dinosaur godfather

22:47 – The amount of research that goes into each interview

26:06 – Positive feedback from dinosaur enthusiasts

29:23 – The lost art of research

32:30 – Engaging with sponsors and setting up Patreon

36:50 – A community unlike any other

39:42 – Upcoming projects on the horizon for I Know Dino

43:38 – Dinosaurs in film and television

45:38 – Why more dinosaurs are being discovered now than ever before

49:28 – Plans for the podcast in 2022

53:06 – The Indiana Jones of paleontology and the possibility of bringing dinosaurs back to life

56:34 – Harry thanks Garret and Sabrina for joining the show and let’s listeners know where they can connect with them

Tweetable Quotes:

“We’ve also talked to a few people who have worked on the Jurassic Park and Jurassic World movies, which is very interesting. And, after doing this for seven years, we have found a way to connect dinosaurs to any conversation.” (19:03) (Sabrina)

“It doesn’t take much research to find that a T-Rex was probably a predator. It doesn’t have the types of adaptations you’d expect to see in a scavenger. It has tons of adaptations you’d expect to see in a predator. Other times, you do have to dig a little bit deeper when you’re looking for a question that isn’t as popular as T-Rex.” (31:46) (Garret)

“For sponsors, that one was a lightbulb moment when we were talking to a friend who knew much more about marketing than us at the time. And we were planning on going on a road trip where there’s a lot of dinosaur museums. And she said, ‘Why don’t you ask the museums if they want to sponsor you?’” (32:57) (Sabrina)

“The community is definitely both of our favorite parts. It’s the most rewarding. Some days it feels harder to get the show out and then you login to Discord or you read some of the messages people have sent and you think, ‘Yes, this is why we’re doing it. I’m ready to go.’” (37:06) (Sabrina)

“I think it’s a combination of things. You’ve got more people who want to be paleontologists because of movies like Jurassic Park. But also the technology has gotten better. It’s not that easy to find a fossil but we have better tools now to excavate and prepare it and study them.” (46:01) (Sabrina)

Links Mentioned:

FullCast Website – https://fullcast.co/

Podcast Junkies Junkies Facebook Group – https://www.facebook.com/groups/podcastjunkiesjunkies/

Link to Podfest Expo Virtual Summit – https://podfestexpo.com/

Link to The Podosphere - https://www.thepodosphere.com/

Link to Society of Vertebrate Paleontology –https://vertpaleo.org/

I Know Dino Instagram – https://www.instagram.com/iknowdino/

I Know Dino Facebook – https://www.facebook.com/iknowdino/

I Know Dino Twitter – https://twitter.com/iknowdino

I Know Dino Patreon – https://www.patreon.com/iknowdino

I Know Dino Tumblr – https://iknowdino.tumblr.com/

I Know Dino Pinterest – https://www.pinterest.com/iknowdino/_created/

I Know Dino TikTok – https://www.tiktok.com/@iknowdino

I Know Dino LinkedIn – https://www.linkedin.com/company/i-know-dino/

I Know Dino Audible – https://www.audible.com/pd/I-Know-Dino-The-Big-Dinosaur-Podcast-Podcast/B08K56ZVZ6

I Know Dino YouTube Channel – https://www.youtube.com/c/iknowdino

I Know Dino Podcast – https://iknowdino.com/

Podcasts Mentioned:

Twit: This Week In Tech – https://twit.tv/shows/this-week-in-tech

The Skeptics Guide to the Universe – https://www.theskepticsguide.org/

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Podcast Production & Marketing by FullCast

285 Jack Stafford - Spirituality, The Aetherius Society and What Makes a Podsong Jan 17, 2022

Show notes

Episode Summary:

Singer-songwriter and self-described modern-day troubadour, Jack Stafford joins the show to share his passion for creating good songs for good causes. Jack is the host of Podsongs, a unique podcast where musicians interview inspirational people, in service to others, as inspiration for brand new songs. Today, Harry and Jack share in a rich discussion about spirituality, the motivation behind creation and the importance of preserving knowledge for future generations. Jack shares his musical background and why the COVID lockdowns led him unexpectedly to podcasting. Now Jack is on a new mission entirely as he discusses his future endeavors and what he hopes to achieve through podcasting.

Episode Sponsors:

Focusrite – http://pcjk.es/focusrite

FullCast – https://fullcast.co/

Key Takeaways:

06:28 – Jack Stafford talks about his passion for making music, his background as a songwriter and music producer and what inspired him to launch Podsongs

15:56 – From musician to copywriter

19:10 – Preserving knowledge across generations

24:16 – Prep work and research that goes into each interview

32:32 – The motivation of creation

35:26 – The Aetherius Society and Jack’s spiritual journey

43:57 – What’s next for Jack and his podcast

52:24 – Harry thanks Jack for joining the show and let’s listeners know where they can connect with him

Tweetable Quotes:

“Over the past year, the most rewarding interviews have been the ones not when someone’s written a book, but when they’ve done it for a good cause like air quality or air pollution, something to save the planet or humanity.” (14:00) (Jack)

“It goes back to the copywriting background where you get this brief which is this very complicated, boring document and you’re supposed to pull out the benefits from the features. So, when I interviewed a sleep doctor, he talked about how there are these different chronotypes and we’re all a different chronotype and you can sleep based on your type of biorhythm. So, if I put that in a song, more people will hear about it and more people will study his book.” (19:55) (Jack)

“Ignorance is the only crime on the Earth. And if we can solve this, all the other problems will be solved.” (34:55) (Jack)

“It will have this trickle-down effect because most people listening to this will just roll their eyes, but because we’re in this reincarnation cycle where, along the other realms, the membership is much higher. So, when you’re born back on this realm, there are some people that it will take just one word to connect.” (47:34) (Jack)

Links Mentioned:

FullCast Website – https://fullcast.co/

Podcast Junkies Junkies Facebook Group – https://www.facebook.com/groups/podcastjunkiesjunkies/

Link to Podfest Expo Virtual Summit – https://podfestexpo.com/

Link to The Podosphere - https://www.thepodosphere.com/

Link to Aetherius Society - https://www.aetherius.org/

Link to Descript - https://www.descript.com/

Jack’s Website - https://podsongs.com/

Podsongs Instagram - https://www.instagram.com/podsongs/

Podsongs Facebook - https://www.facebook.com/podsongs/

Podsongs Twitter - https://twitter.com/podsongs?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Jack’s Podcasts:

Mysticast – https://open.spotify.com/show/7Ct8dufDZMUmM24CD2FQnA

Podsongs – https://podsongs.com/

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Podcast Production & Marketing by FullCast

284 Tristan Pelligrino - Everybody’s got a Story to Tell Jan 02, 2022

Show notes

Episode Summary:

Harry welcomes to the show co-founder of Motion, Tristan Pelligrino. Through his work, Tristan and the team at Motion helps small marketing teams at B2B technology companies launch a branded podcast in less than 21 days. Tristan is also the co-host of The Recorded Content podcast, a show for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast.

Today, Harry and Tristan discuss the challenges of launching, running and growing a podcast. Tristan shares his experiences in content creation and why podcasting is more than just an audio channel. Harry and Tristan talk about the collaborative nature of the podcasting industry and the most unique and niche podcast topics they’ve come across throughout their individual podcast journeys. Finally, Tristan speculates on the future of the industry and what he anticipates in the coming years.

Episode Sponsors:

Focusrite – http://pcjk.es/focusrite

FullCast – https://fullcast.co/

Key Takeaways:

06:28 – Harry and Tristan talks about his initial career dream and his journey to founding his own company

12:24 – The moment podcasting came on Tristan’s radar and what Motion does

16:10 – Getting connected with SquadCast

20:32 – A uniquely collaborative and open community and the future of the podcast industry

30:10 – Harry and Tristan talk about the most unique and niche podcasting topics they’ve come across in their careers

44:12 – Podcast discovery

49:26 – Something Tristan has changed his mind about recently and the most misunderstood thing about him

59:15 – Harry thanks Tristan for joining the show and let’s listeners know where they can connect with him

Tweetable Quotes:

“When people say the word, ‘podcast,’ they traditionally think of the audio form. Podcast is more than an audio channel. It’s more than just putting up an audio file, an mp3 file. We view it a bit differently where it’s more of a communication platform where you get video content, audio and written content all from that same genuine conversation.” (14:23) (Tristan)

“The podcast community is unique in that everyone is so collaborative. I came up in the video production industry and I would say that there’s a lot of similarities there because it takes a village to put a video together. If you’re not able to work with a lot of people, it’s very difficult to get to the finish line.” (21:18) (Tristan)

“The beauty of podcasting is that you’re just never done. There’s always opportunities to test new things. There are always ways to ask different questions and different ways to assemble your podcast.” (24:36) (Tristan)

“For me, as a podcast consumer, I jump around all over the place. I’ll binge a show that I haven’t listened to in a while. I’ll listen to eight or ten episodes if I’m going on a long road trip or what have you. But I’m also always looking for new stuff too, a new host or a new topic.” (47:51) (Tristan)

Links Mentioned:

FullCast Website – https://fullcast.co/

Podcast Junkies Junkies Facebook Group – https://www.facebook.com/groups/podcastjunkiesjunkies/

Link to Podfest Expo Virtual Summit – https://podfestexpo.com/

Link to The Podosphere - https://www.thepodosphere.com/

Link to SquadCast - https://squadcast.fm/

Link to On Deck No Code - https://www.beondeck.com/no-code

Link to Motion - https://motionagency.io/

Tristan’s LinkedIn - https://www.linkedin.com/in/tristanpelligrino/

Tristan’s Twitter - https://twitter.com/tpelligrino

Tristan’s Podcast:

Recorded Content - https://podcasts.apple.com/us/podcast/recorded-content-helping-b2b-marketers-use-a/id1555122649

Books Mentioned:

Make Noise - https://www.amazon.com/Make-Noise-Creators-Podcasting-Storytelling/dp/1523504552/ref=asc_df_1523504552?tag=bingshoppinga-20&linkCode=df0&hvadid=80401880071863&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=&hvtargid=pla-4584001425728657&psc=1

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Podcast Production & Marketing by FullCast

283 Eric Johnson - The Evolution of Journalism and What I Learned at All Things Digital Dec 24, 2021

Show notes

Episode Summary:

Harry welcomes to the show founder, podcaster and entrepreneur, Eric Johnson. Eric is the host of Follow Friday, the podcast about who you should follow online. Every week, Eric talks to creative people about who they follow, and why. He’s also the founder of LightningPod, a podcast consulting firm that helps its clients achieve their podcasting goals. Today, Harry and Eric engage in a discussion on the evolution of journalism, Eric’s experience at All Things Digital and what inspired Eric to launch a podcast focused on interesting people you should follow. Eric shares some of the biggest lessons he’s learned as a podcaster, talks about his love of movies and speaks to the idea that you can’t possibly consume the amount of content out there.

Episode Sponsors:

Focusrite – http://pcjk.es/focusrite

FullCast – https://fullcast.co/

Key Takeaways:

06:17 – Harry and Eric talk about podcast recommendations, Eric’s background in journalism and the importance of keeping Big Tech in check

19:06 – The death of local news

24:27 – Eric’s experience at All Things Digital

30:16 – Defining what is newsworthy and journalists Eric admires

35:49 – Eric’s podcast origin story and what the production cycle looks like for Recode

43:44 – Tools that aided Eric as a podcast producer

44:54 – The inspiration to launch Follow Friday

50:57 – Lessons learned from podcasting

54:11 – You can’t possibly consume it all, so stop trying

1:01:54 – Harry thanks Eric for joining the show and let’s listeners know where they can connect with him

Tweetable Quotes:

“It’s important that we have a very critical tech press that is really looking carefully and scrutinizing everything they do and how it affects literally billions of people. I’m so glad that I saw firsthand how professionals walk that line of understanding that these are humans making decisions, humans are flawed and make mistakes, but at the same time they need to be reminded of the power they have and to use it responsibly.” (18:24) (Eric)

“I had to do a lot of learning on the job. It was a lot of trial and error to figure out what’s the right workflow for this show and what’s the right tone and what do we need to do for a live taping and what do we have to do to get the guests booked, all the moving pieces that go into making a podcast.” (37:05) (Eric)

“The idea is A, I want to make a successful show, something that I can be really proud of. But B, it’s also important for me to be out in the trenches making a show, committing to a schedule, trying new things, experimenting, learning on the job so that I can go back and use what I learned from making Follow Friday to help my consulting clients.” (45:13) (Eric)

“I think the biggest thing has been learning about the rhythm of the interview, learning about the pace of everything, not rushing the guest and not talking over them.” (51:23) (Eric)

Links Mentioned:

FullCast Website –https://fullcast.co/

Podcast Junkies Junkies Facebook Group –https://www.facebook.com/groups/podcastjunkiesjunkies/

Link to Podfest Expo Virtual Summit –https://podfestexpo.com/

Link to Linda Holmes’ NPR Essay – https://www.npr.org/2011/06/27/137451477/you-cant-possibly-read-it-all-so-stop-trying

Link to Baggage Claim Podcast – https://podcasts.apple.com/us/podcast/baggage-claim/id1543624775

Link to LightningPod – https://lightningpod.fm/

Link to Follow Friday Patreon – https://www.patreon.com/followfriday

Eric’s LinkedIn – https://www.linkedin.com/in/heyheyesj/

Eric’s Twitter – https://twitter.com/HeyHeyESJ

Eric’s Podcast:

Follow Friday – https://podcasts.apple.com/us/podcast/follow-friday/id1549333457

Tools Mentioned:

Google Drive – https://apps.apple.com/us/app/google-drive/id507874739

Asana – https://asana.com/

Trello – https://trello.com/

Evernote – https://evernote.com/

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Podcast Production & Marketing by FullCast

282 Coding, Freelancing & Choosing Your Own Adventure with Rob Joseph Dec 17, 2021

Show notes

Episode Summary

Harry welcomes to the show app developer, freelancer and podcaster, Rob Joseph. Rob is the host of the Coffee & Coding podcast, a show that provides interviews & insights with experienced developer's across all aspects of App Development, including topics ranging from Flutter, Cyber Security, Freelancing, Android & iOS. In this episode, Harry and Rob discuss Rob’s background in coding and the inspiration to launch his own podcast. They talk about the freedom that comes with freelancing and how it differs from running your own business. Finally, Rob shares his process for curating meaningful interview questions and his decision to launch a podcast about podcasting.

Episode Sponsors

Focusrite – http://pjnk.es/focusrite

FullCast – https://fullcast.co/

Key Takeaways

06:17 – Harry and Rob talk about Rob’s background in coding and the freedom that comes with freelancing

19:18 – The distinction between freelancing and starting your own business

24:29 – Why app design?

30:22 – The inspiration behind the Coffee & Coding podcast and Rob’s first guest

34:13 – Rob’s interview process and his growth as a podcast host

46:22 – The decision to launch a podcast about podcasting

54:51 – Something Rob has changed his mind about recently and the most misunderstood thing about him

58:24 – Harry thanks Rob for joining the show and let’s listeners know where they can connect with him

Tweetable Quotes

“The biggest thing [about freelancing] comes down to trust. And I think if you have an objective way to measure the goal that you want, then really the in-between doesn’t matter.” (15:14) (Rob)

“The biggest thing that drove me into app developing was actually two things. One, I read an article on Life Hacker that said this is our perfect to do list app. So, in my young brain I’m thinking, ‘Right, if I build this app, that’s the million dollar idea.’ I started to kinda learn app development from there. I didn’t really make a dent, but what it taught me was that I could do some of it.” (25:09) (Rob)

“I approached it [Coffee & Coding] pretty much the same way that I approach my apps, which is that I build stuff that I want. So I really wanted to listen to a show that was about app development but it wasn’t technical.” (30:39) (Rob)

“You want to get the best conversation from them. You want to get the best content for your guest. Personally, I want to have a great conversation. So, why would I ask you questions that I know the answer to?” (44:33) (Rob)

Resources Mentioned

FullCast Website –https://fullcast.co/

Podcast Junkies Junkies Facebook Group –https://www.facebook.com/groups/podcastjunkiesjunkies/

Link to Podfest Expo Virtual Summit –https://podfestexpo.com/

Link to Follow Up Then – https://www.followupthen.com/

Rob’s LinkedIn – https://www.linkedin.com/in/therobj/

Rob’s Instagram – https://www.instagram.com/lowcarbrob/

Rob’s Twitter – https://twitter.com/LowCarbRob

Rob’s Podcasts:

Coffee & Coding – https://podcasts.apple.com/us/podcast/coffee-coding-the-app-developer-podcast/id1516149785

Inside the Podcast Studio – https://insidethepod.co/

Link to ‘Make Noise’ – https://www.amazon.com/Make-Noise-Creators-Podcasting-Storytelling/dp/1523504552/ref=asc_df_1523504552?tag=bingshoppinga-20&linkCode=df0&hvadid=80401880071863&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=&hvtargid=pla-4584001425728657&psc=1

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Podcast Production & Marketing by FullCast

281 Dino Cattaneo - A Renaissance Man From Milan Dec 06, 2021

Show notes

Harry welcomes to the show leadership advisor, coach, entrepreneur and podcaster, Dino Cattaneo. Dino is the host of the Authentic Leadership for Everyday People Podcast, a show that investigates the connection between effective leadership and authenticity.

In this episode, Harry and Dino discuss Dino’s background, from growing up in Milan, Italy to his time at Harvard Business School to eventually breaking out on his own as an entrepreneur and marketing consultant. Dino speaks to what inspired him to launch his podcast and why he chose the topic of authentic leadership. He recalls the experiences he has had with effective leaders and why the mentors throughout his career have left a lasting mark on him. Finally, Dino talks about how he’s grown as an interviewer and podcast host and what’s next for him and his show.

THANKS TO OUR SPONSORS!

Focusrite | FullCast

KEY TAKEAWAYS

06:17 – Harry and Dino talk about the impact the global pandemic has had on them and Dino’s background growing up in Milan

16:58 – From Harvard Business School to Renaissance Man

20:47 – When the entrepreneurial bug bit and mentors who were critical to Dino’s success

29:14 – The inspiration to launch Authentic Leadership for Everyday People and how Dino landed on a format and voice for his show

39:41 – How Dino has grown as an interviewer and podcast host

43:22 – What’s next for Dino and his show

51:01 – Something Dino has changed his mind about recently and the most misunderstood thing about him

53:24 – Harry thanks Dino for joining the show and let’s listeners know where they can connect with him

TWEETABLE QUOTES

“My goal is really to get the questions to my guest. It’s based on the concept that if you’re authentic to yourself and you take an intentional journey as to who you are as a leader, then you’re also going to be successful.” (00:00) (Dino)

“The idea of working until I had made enough money to just do the things that I wanted to do was not a feasible plan. So I made a decision to go and start out on my own as a marketing consultant with the idea that sixty percent of my time would be dedicated to that and the other forty percent would be dedicated to managing my wife’s career as a musician, spending more time with my kids and doing the things I love doing.” (18:51) (Dino)

“There’s a very important balance when you’re building a service practice, whether it’s a consulting practice or an agency. And that is that you need to sell projects where on one hand you have the ability to execute and you’re good at, but there also needs to be something new that you haven’t done because that’s how you build the capabilities of the firm.” (24:39) (Dino)

“I felt that a podcast was essentially the place where I could be my true self and just create the podcast and share the content to really express what I believe about how leadership works and operates.” (30:47) (Dino)

“The Arts are a really difficult world from a success standpoint. And the people who end up staying for the duration are the people that are rewarded by the creative process.” (46:26) (Dino)

“Somebody recently said, ‘People who invest money to save time have a longer career in business than people who invest time to save money.’” (53:12) (Dino)

RESOURCES MENTIONED

FullCast Website

Podcast Junkies Junkies Facebook Group

Link to Podfest Expo Virtual Summit

Dino’s LinkedIn

Dino’s Email

Dino’s Instagram

Dino’s Twitter

Link to Susan Cattaneo’s Website

Link to Who, Not How

Authentic Leadership for Everyday People Website

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Podcast Production and Marketing provided by FullCast

280 Anna Furmanov - Forever a Creator & Podcaster Nov 22, 2021

Show notes

Harry welcomes to the show marketing consultant, creator and entrepreneur, Anna Furmanov. Anna is the founder of Furmanov Marketing Consulting and ever since she was young, she’s wanted to be a creator. Anna is also the host of the Modern Startup Marketing Podcast, a show that shines a light on those startups that are taking their marketing efforts to the next level.

In this episode, Harry and Anna talk about Anna’s background in business and marketing. Anna speaks to how she thinks about marketing and the psychology behind the field. She shares her passion for helping others build powerful brands and businesses. Finally, Anna discusses how she has grown as a podcast host and discusses why she never sells to the guests who come on her show.

THANKS TO OUR SPONSORS!

Focusrite | FullCast

KEY TAKEAWAYS

06:17 – Harry and Anna talk about Anna’s decision to pursue podcasting as a means to grow her brand

11:22 – Anna’s background in business and marketing

14:07 – Forever a creator

21:42 – Common threads Anna has noticed about the startups she consults with

23:55 – Creativity and content creation

31:59 – How Anna thinks about her podcast as a marketer

37:45 – Anna’s growth as a podcast host

42:06 – The psychology of marketing

44:52 – Why Anna never ‘sells’

51:17 – Something Anna has changed her mind about recently and the most misunderstood thing about her

52:53 – Harry thanks Anna for joining the show and let’s listeners know where they can connect with her

TWEETABLE QUOTES

“First, think about what’s gonna get you excited because you’re gonna be talking for hours with people about this stuff. So you have to be excited about it. You have to know the space enough where you have thoughtful conversations if you’re going to be inviting guests onto your podcast.” (10:21) (Anna)

“I was working at a company and I thought, ‘I know I’m doing marketing, but I’m looking for a different kind of marketing.’ And so that’s when I went to work in the startup world and I immediately loved it. I loved how impactful it could be right away. I loved how messy it could be and I loved what marketing meant at a startup.” (12:42) (Anna)

“Being strategic, being more focused, I knew that I wanted to do that right away. So, for me, for my business it was figuring out who is my target buyer, what do they care about, what problems do they have? And I’m kind of close to that already because I am a Marketer at a startup.” (18:27) (Anna)

“The most important thing for content creation and creating awareness around your business or product is finding out what your target audience cares about, what is the actual content your gonna give them and what channels.” (24:18) (Anna)

“I wish I had access to a network of people that work in startups and are in marketing soI could ask them questions. And now I actually can because I have a platform.”(37:08)(Anna)

RESOURCES MENTIONED

FullCast Website

Podcast Junkies Junkies Facebook Group

Link to Podfest Expo Virtual Summit

Anna’s LinkedIn

Anna’s Podcast

Link to Anna’s ‘Get To Know Me’ Episode

🎙️🎙️🎙️

Podcast Production and Marketing provided by FullCast

279 Todd Brown - Different Gets Attention Nov 12, 2021

Show notes

Harry welcomes to the show podcaster and master marketer, Todd Brown. Todd Brown is the expert other experts go to when they need help with their own business. His list of coaching students, consulting clients, and subscribers reads like a Who’s Who of A-List Entrepreneurs. Todd is also the host of The Marketer’s Mind, a show where he and his team discuss the marketing topics that others are afraid to touch. In this episode, Harry and Todd discuss where Todd got his entrepreneurial spirit from, the importance he places on differentiating his business and how he fostered a culture of keeping it real. Todd expounds on his wildly popular E5 Method and talks about his legacy and being authentic to yourself.

THANKS TO OUR SPONSORS!

Focusrite | FullCast

KEY TAKEAWAYS

06:30 – Harry and Todd talk about the value of education, having mentors and role models in your life and growing up in the NY/NJ area

20:42 – When the entrepreneurial bug bit

24:30 – The origin of Todd’s company

30:45 – How Todd differentiated his organization’s offerings

33:19 – The E5 Method explained

40:18 – The inspiration to launch The Marketer’s Mind podcast

43:41 – Embracing criticism and telling it like it is

47:05 – Keeping it real

49:03 – Leaving a legacy by being authentically you

52:42 – Something Todd has changed his mind about recently and the most misunderstood thing about him

57:29 – Harry thanks Todd for joining the show and let’s listeners know where they can connect with him

TWEETABLE QUOTES

“I think college is great when you’re going into a career where you need college, where if you want to be a doctor or an attorney you need a degree. But if you don’t, I think there are a lot of other opportunities worthy of pursuing today.” (13:39) (Todd)

“My department started to thrive and now my department was growing by leaps and bounds. My department became the poster child for the entire company. And it was right around the time when I was on top that I thought I want to share with other folks outside of the fitness industry what it is that I learned inside these clubs.” (26:44) (Todd)

“I think that, as always, in every market different gets attention. Better doesn’t always get attention. Different gets attention.” (31:25) (Todd)

“The heart and soul of marketing is ultimately when you turn a prospect’s desire for a result, for an outcome, for a change, for a transformation, into demand for your product or service before you even talk about your product or service.” (36:40) (Todd)

“When I teach, when I coach, when I guide I always tell people, ‘I’m gonna treat your business like it’s my own. I’m not gonna tell you the things you want to hear. I’m gonna tell you the things you need to hear.’” (45:42) (Todd)

“Live a life of authenticity. Be who you are. Be you. Do you. Live your life. You want to dress a certain way? Do your thing. Don’t try to fit in. If you’ve got an opinion or feeling, be you. And let that authentic you, that real you, shine through and shine through always.” (51:00) (Todd)

RESOURCES MENTIONED

FullCast Website

Podcast Junkies Junkies Facebook Group

Link to Podfest Expo Virtual Summit

Todd’s Podcast

Todd’s Website

Link to the E5 Method

🎙️🎙️🎙️

Podcast Production and Marketing provided by FullCast

278 Ponyboy Pol - Be Creative, Stay Humble Oct 29, 2021

Show notes

Harry welcomes to the show, budding content creator and host of the Pol and Pals Podcast, Ponyboy Pol. Pol and Pals is a podcast where Ponyboy Pol interviews his content creator pals who are creating the life they want to live. In this episode, Harry and Pol share a rich discussion on Pol’s background as a content creator and how he initially got involved in the podcasting space. Pol talks openly about what he loves about the podcast platform, including the incredible information you can learn and intimacy that can be felt within each episode. Pol speaks to some of the biggest inspirations in his life and what has motivated him to approach life with no ego and plenty of empathy. Finally, Pol shares his thoughts on staying humble and speculates on what his future might hold.

THANKS TO OUR SPONSORS!

Focusrite | FullCast

KEY TAKEAWAYS

06:22 – An entrepreneurial spark and a passion for content creations

17:58 – Pol’s podcast origin story and how he became a creator

24:06 – Inspirations along the journey

33:24 – What’s next for Pol

36:33 – The drive to become a role model

42:47 – Staying humble and keeping your ego in check

54:10 – Something Pol has changed his mind about recently and the most misunderstood thing about him

58:09 – Harry thanks Pol for joining the show and let’s listeners know where they can connect with him

TWEETABLE QUOTES

“With Twitter you have access to literally almost everybody that you could ever think about and their thoughts. And, I’ve realized the more people I follow in that lane of entrepreneurship, you start to see people doing things.” (13:21) (Ponyboy Pol)

“I just became a fan of [podcasts] because of the information and the ability to get intimate with someone you never met but you know all about them because you’re listening to them every week.” (19:50) (Ponyboy Pol)

“It’s been actually good to humble myself and really learn from the people who are doing it. Sometimes when you get egotistical or cocky, that actually prevents you from learning and being that student.” (31:39) (Ponyboy Pol)

“Ideally what I want to do is have a platform where everything I’m doing is benefiting either my generation or the next generation.” (34:48) (Ponyboy Pol)

“If we could all just empathize a little bit more, man, the world would be amazing.” (52:16) (Ponyboy Pol)