Why do US consumers shy away from organic wine? While the market for organic produce is booming, organic wine is lagging behind. Is organic wine of a higher quality or lower quality? Why don’t most organic wineries advertise their eco-certification on their bottles? This is the organic wine puzzle. In this podcast, we will talk about the organic wine process, how wineries and wine experts think it leads to higher quality wine and friendlier impact on the environment, and what other innovative wineries bring to the table, such as wine made in the labs.