Phil with F30

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Entrepreneurship
**Phil with F30**

Welcome to the Podcast where Phil interviews Forbes 30, hosted by Phil Michaels, Forbes 30 Under 30 Entrepreneur and Performance Coach! Every year, Forbes names the top 30 young Entrepreneurs, Leaders, and Stars in the world, and each week Phil gets one of them to share their story, to help you level up in your life and business! From sports superstars like Lebron James, to celebrities like Kylie Jenner and Cardi B, to entrepreneurs with companies like Door Dash, Instagram and YouTube, you’re sure to learn from the list! It’s time to level up! *Opinions expressed by Forbes 30 Under 30 members, including Phil, are their own. Phil is a Forbes 30 Under 30 member. The podcast, website, and himself are not endorsed, nor affiliated with Forbes Media, LLC, but rather, this is a podcast exclusively interviewing Forbes 30 Under 30 members.

Latest Episodes:

023 | "Cornell Dr. Creates AI For Cancer Treatment" (Dr. Neel at OneThree Bio) Oct 25, 2020

Show notes

Today’s guest on the “Phil with F30” podcast is Dr. Madhukar – CEO of OneThree Bio.

Forbes List: USA

Year: 2016

Category: Healthcare

Living in N.Y. city to moving in with your parents in the midwest can change life’s perspectives during this readjustment time due to Covid. It’s interesting how each of us has a different method of pivoting and moving forward. I had a wonderful conversation with Dr. Neel Madhukar, CEO of OneThreeBio, not only on his successes so far but where he’s going in the future and why.

Dr. Madhukar earned his Ph.D. from Cornell University designing new machine learning approaches that are better suited for biological problems. While at Cornell, he authored numerous scientific publications in the fields of machine learning, pharmacology, and precision medicine. His work has led to the development of new AI prediction methods, the discovery of a novel class of cancer therapeutics, and the start of new clinical trials.

He then went on to complete his postdoctoral studies at Cornell Tech’s Runway Postdoc program where he started his company. He is an awardee of the PHARMA informatics fellowship and was listed as one of the top 100 AI Leaders in Drug Discovery and Advanced Healthcare.

Dr. Madhukar’s company uses AI and computers to find why cancer is the way it is and using that information to find new treatments.

Our very philosophical conversation covered topics including:

Thoughts on being back “home,” the joy of board games and his being a big fan of satellite soccer.

His time in Pre-Med studies, but how it lacked the science and math that he loved.

The influence of his grandfather’s battle with cancer and the journey of clinical trials.

The challenges of developing a new drug, the time and cost to bring it to market.

A conversation on how genetics were being analyzed led him to use the mix of mathematics, computer science, and biology.

How scientists can use computers and AI leading to better drug discovery and precision medicine.

Biotech entrepreneurship, precision medicine, new methods of partnering, and incubator benefits.

Our conversation continued with great insights on how Dr. Madhukar looks at being an entrepreneur, reflecting on his graduate work and the moments of pivoting and persevering. We even discussed the history and benefits of masterminding!

“Under 30 Seconds Round”

1. What is the book you’ve gifted more often than any other book, and why?

Disney books to inspire innovative thinking.

Freakonomics, Steven D. Levitt, Stephen J. Dubner is one of my favorites.

2. What’s one of the best investments and one of the worst investments you’ve ever made and why?

Best - Put some money in an IPO. Taking time to look at investments and learning how to make them.

3. What’s the most impactful thing you do in your Morning routine and most impactful thing you do in your Evening routine?

AM - Walking the dog, de-stressing, getting some fresh air, and reflecting.

PM - Doing something fun like watching TV, playing chess, and just unwinding.

4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of go to college, what’s the very first thing you’d do to start a new business?

I think school is so important so I’d re-enroll in college.

5. What’s something you never knew you needed?

Tools to keep me organized and productive including apps like Evernote.

In the REVIEW SECTION, please let me know…

The city / country you’re tuning in from!

How Dr. Neel Madhukar’s story has inspired you! And, your favorite part of this episode!

Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!

GUEST INFO: Dr. Neel Madhukar– CEO of OneThreeBio

CONTACT: Twitter @neelmadhukar

WEBSITE: http://www.onethree.bio/

HOST INFO: Phil Michaels

SOCIAL:@iamphilmichaels

YOUTUBE: www.youtube.com/philmichaels

PODCAST WEBSITE: www.philwithF30.com

PHIL’s WEBSITE: www.iamphilmichaels.com

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022 | "Elon Musk's Biggest Competitor, The Fuel of The Future" (Vaitea at Enapter) Oct 19, 2020

Show notes

Today’s guest on the “Phil with Forbes 30” podcast is Vaitea Cowan – Co-founder of Enapter

Forbes List: USA

Year: 2020

Category: Energy

I really enjoyed my conversation with Vaitea Cowan, the co-founder of Enapter, an oil and gas company of the 21st century. Multilingual, Vaitea connects the leading markets of hydrogen and finds special projects to deploy Enapter's electrolyser technology. Vaitea is an advocate of hydrogen fuel as it does not emit any CO2. Her company is the first to use electrolyser technology on a large scale.

Vaitea is passionate about the renewable industry in both her personal and professional life. She is also an advocate for promoting women in technology. She is a graduate of Concordia University in Montreal and a 2020 Forbes 30 under 30(™) USA Energy category.

We shared a great conversation and I hope you will be inspired by Vaitea’s journey to entrepreneurship and being an Elon Musk competitor.

She shares details on working during COVID-19 and how her company’s technology works:

During Covid Vaitea spends time reading a variety of topics. She takes it one step further by sharing her notes and knowledge to others to spark ideas and debates.

The technology works by taking electricity and water inputs into the Enapter’s hydrogen generator. The technology basically splits the water into H2 and O2 and the H2 is an energy vector. The energy vector, the output of the hydrogen generator is then stored in a tank for as long as necessary.

I learned how Vaitea’s background influenced her and the determination for her passion. She shares a great story on her journey to being involved with Enapter from the ground up to co-founder. She started on the ground level and eventually became a co-founder.

Vaitea dispels the myth that the renewable energy industry is male-dominated. However, there is work to be done to make it better. We got into a great discussion with Vaitea sharing advice to other women, the importance of mentors and coaches.

I think our conversation will benefit both women and men and the importance of diversity in the workplace.

I hope you enjoy our conversation!

“Under 30 Seconds Round”

1. What is the book you’ve gifted more often than any other book, and why?

The Wise Heart, Jack Kornfield - It teaches Buddhist principles and psychology.

2. What’s one of the best investments and one of the worst investments you’ve ever made and why?

Best- Lightweight, Samsonite carry-on luggage.

Worst - Not understanding the sound canceling panels I got for our office that don’t work.

3. What’s the most impactful thing you do in your Morning routine and most impactful thing you do in your Evening routine?

Morning - Exercise and just listening to the birds which running instead of wearing headsets.

Evening - Reading.

4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of go to college, what’s the very first thing you’d do to start a new business?

Get into the zero waste movement. I recently started a zero-waste 30-day challenge. I would research people who are already in the zero waste food movement and get their advice.

5. What’s something you never knew you needed?

Fluffy sole inserts for the inside of my boots to keep my feet warm.

In the REVIEW SECTION, please let me know…

The city / country you’re tuning in from!

How Vaitea Cowan’s story has inspired you! And, your favorite part of this episode!

Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!

GUEST INFO: Vaitea Cowan – CoFounder of Enapter

CONTACT: On Twitter @CoVaitea

WEBSITE: https://www.enapter.com/

HOST INFO: Phil Michaels

SOCIAL MEDIA:@iamphilmichaels

YOUTUBE: www.youtube.com/philmichaels

PODCAST WEBSITE: www.philwithforbes30.com

PHIL’s WEBSITE: www.iamphilmichaels.com

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021 | "World's Only Test of All 3 COVID Antibodies" (Kunal at TezTed) Oct 11, 2020

Show notes

Today’s guest on the “Phil with Forbes 30” podcast is Kunal Garg - CoFounder of TezTed

Forbes List: Europe

Year: 2020

Category: Science and Healthcare

Kunal Garg’s company is a life-line behind the scenes of the COVID-19 pandemic. Within three-weeks, his company developed Plex, an antibody test for the COVID-19 virus. It is the only test that can measure three different antibody responses.

The discussion started with Kunal explaining to Phil how the company was able to transfer skill sets quickly from its main product, TICKPLEX, the first-ever, multi-functional, multiplex test for the clinical diagnosis of tick-borne diseases.

It also enables healthcare providers to test patients for multiple microbes and disease stages simultaneously - a scientific first. The company, TezTed has partnerships in Canada, Germany, Spain, and others. It raised $1.55 million dollars in funding. The Finnish Science Foundation for Technology and Economics has awarded Kunal with the Young Research Entrepreneur of the Year, making him the first foreign national to ever receive the award.

The interview continues with the history of Kunal’s work, the details of his test lab, challenges, Lyme disease, and entrepreneurship. This inspiring interview includes:

Kunal and a friend created a portable water purifier to be used in Africa. A deputy Research Director mentored Kunal. The product went from prototype to product and patents within four-months.

Funding was received for proof of concept in Finland and additional funding came from friends and families.

Phil and Kunal discuss in detail the entrepreneurial journey and making the transition from academia to the real world; lessons learned from an interest to passion, to purpose.

Kunal goes into detail about the unique value of his product - commercializing a test kit that looks for multiple infectious diseases. The industry standard for test kits is to test for one or two viruses.

To learn more about the only COVID-19 antibody test that can measure 3 different antibodies against multiple proteins on the SARS-COVID-2 virus, visit: www.tezted.com/sarsplex

“Under 30 Seconds Round”

1. What is the book you’ve gifted more often than any other book, and why?

Wings of Fire, Abdul Kalam - former President of India. It’s the perfect example of a person being persistent and having the right scientific genius to kick off the most successful aerospace program in India.

2. What’s one of the best investments and one of the worst investments you’ve ever made and why?

Best - To change my mindset to know the importance of practical training more than the theory.
Worst - A pair of headphones I bought, but don’t want to talk about.

3. What’s the most impactful thing you do in your Morning routine and most impactful thing you do in your Evening routine?

30-minutes of exercise. Without it, I am probably going to be miserable.

Before I go to sleep I use an app for meditation called Headspace. Book: “The Headspace Guide to Meditation and Mindfulness: How Mindfulness Can Change Your Life in Ten Minutes a Day”

4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of go to college, what’s the very first thing you’d do to start a new business?

I would still start a business in a Nordic/Scandinavian country. It’s a very open culture.

5. What’s something you never knew you needed?

Crocs.

In the REVIEW SECTION, please let me know…

The city / country you’re tuning in from!

How Kunal Garg’s story has inspired you! And, your favorite part of this episode!

Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!

GUEST INFO: Kunal Garg – CoFounder of TezTed

CONTACT: On Twitter @kunalgargplex

WEBSITE: http://gargkunal.com/

HOST INFO: Phil Michaels

SOCIAL MEDIA:@iamphilmichaels

YOUTUBE: www.youtube.com/philmichaels

PODCAST WEBSITE: www.philwithforbes30.com

PHIL’s WEBSITE: www.iamphilmichaels.com

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020 | "Google Glasses Used to Drive Wheelchairs" (Claudiu at Munevo) Oct 04, 2020

Show notes

Today’s guest on the “Phil with Forbes 30” podcast is Claudiu Leverenz – CEO of Munevo

Forbes List: Europe

Year: 2017

Category: Health

People impaired by diseases like ALS, multiple sclerosis, and muscular dystrophy, or those that may have suffered spinal cord injuries, frequently have no ability to move their arms or legs.

Munevo is a German company that empowers people with disabilities by designing wheelchairs and other supports using new and innovative technologies. Munevo’s core product, Munevo DRIVE gives a person the ability to drive and steer their wheelchair by using head movements.

Claudiu Leverenz founded Munevo in 2018 after his studies at TU Munich. In 2018 he joined Global Shapers Munich, an initiative by the World Economic Forum to support social projects.

In 2017 Claudiu was named to the “Forbes 30 under 30 Europe” list - Science and Healthcare category.

In this episode, Phil goes in-depth with Claudiu on the innovative technology and product development story. Phil also learns about Claudiu’s journey to success before COVID-19 and hopes for future plans.

Claudiu explains how the wheelchair technology works - like a Google Glass with integrated sensors which becomes a gyroscope/accelerometer - a sensor that can detect movements. He gives full details on the concept of movement controlled by the user.

Claudiu speaks about his studies and travels and early exposure to Google Glass in a Master’s course and shared ideas with a classmate.

Claudiu explains the challenges to adopt his product over wheelchairs that have been on the market for 10 - 20 years; convincing healthcare reimbursement systems of his product’s better value.

Phil continues his discussion with Claudiu on revelations regarding the importance of mentors, design thinking approaches instead of academic research. He also gets thoughts about the importance of recognizing gratitude and showing appreciation to valuable coaches, mentors, and early investors.

Claudiu’s future goals include:

Fully integrating into more health care systems around the world

Upscaling and going to the US to launch; meeting FDA approvals

Looking for more US contacts to help expand

To help the World Economic Forum to upscale more than one-million refugees with digital skills and career help.

“Under 30 Seconds Round”

1. What is the book you’ve gifted more often than any other book, and why?

Holly Black’s three novels

21 Lessons for the 21st Century, by Yuval Noah Harari

2. What’s one of the best investments and one of the worst investments you’ve ever made and why?

Best - My company

Worst - Some ETF’s. I learned to use people with investing skill sets as I don’t have them.

3. Favorite Guilty Pleasure

In NYC - a great Falafel with tahini and hummus

4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of go to college, what’s the very first thing you’d do to start a new business?

Find a mentor

5. What’s something you never knew you needed?

A Frisbee. I didn’t bring things like a soccer ball when I moved to my new apartment.

In the REVIEW SECTION, please let me know…

The city / country you’re tuning in from!

How Claudiu Leverenz’s story has inspired you! And, your favorite part of this episode!

Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!

GUEST INFO: Claudiu Leverenz – CEO of Munevo

CONTACT: On Instagram @claudiu_lev

WEBSITE: https://munevo.com/

HOST INFO: Phil Michaels

SOCIAL MEDIA:@iamphilmichaels

YOUTUBE: www.youtube.com/philmichaels

PODCAST WEBSITE: www.philwithforbes30.com

PHIL’s WEBSITE: www.iamphilmichaels.com

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019 | "Africa's Largest Tech & Vocational Skills Competition" (Bright at iCreate Africa) Sep 27, 2020

Show notes

Today’s guest on the “Phil with Forbes 30” podcast is Bright Jaja – Founder of iCreate Africa

Forbes List:Africa

Year: 2019

Category: Business

My guest, Bright Jaja has one of the most unique projects to help empower young Africans. Around the world people tend not to appreciate or value those that have vocational or basic technical skills. Bright is changing that perception by rebranding and showcasing the talents of trade workers and their importance in today’s economy.

Bright is the Founder of iCreate Africa, which is a training facility for people to learn new vocational and trade skills. The facility helps those who do not seek or cannot afford higher education, to be trained in areas such as coding, plumbing, tailoring, barbering, carpentry and more.

The company has also created a unique event called iCreate Skill Fest. It's one of Africa’s largest technical and vocational skills competitions. After training at the facility, skilled students are showcased in the competitions where potential employers are invited. The result helps students obtain jobs or internships.

More importantly, the competition helps to change the perception of people who have opted to attend trade schools. The two-day iCreate Skill Fest competition has featured over 84 competitors from West Africa competing in 14 skill categories.

So far iCreate Africa has helped over 80,000 people who could not afford a traditional education.

The company is active on Social Media and has launched a new service to connect graduates with potential employers at www.skillers.ng

Bright is inspirational in how he has overcome the odds to launch his program. His goal is to create five-million jobs and to expand curriculum to include skills of the future such as augmented reality or blockchain technology.

I hope you enjoy this episode and admire Bright’s exceptional ambitions as much as I do.

“Under 30 Seconds Round”

1. What is the book you’ve gifted more often than any other book, and why?

Psycho-cybernetics, Maxwell Maltz, MD, FICS because it makes people see the possibilities of their mind.

2. What’s one of the best investments and one of the worst investments you’ve ever made and why?

Best - Learning how to use my life-skills.

3. What’s the most impactful thing you do in your Morning routine and most impactful thing you do in your Evening routine?

AM - Watching our interviews, the videos and documentaries that we create.

PM - I quietly review my day and think about my progress.

4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of go to college, what’s the very first thing you’d do to start a new business?

Investing and developing a creative brand image.

5. The next goal?

Focus on empowering young Africans to take the global stage.

In the REVIEW SECTION, please let me know…

The city / country you’re tuning in from!

How Bright Jaja’s story has inspired you! And, your favorite part of this episode!

Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!

GUEST INFO: Bright Jaja – Founder of iCreate Africa

CONTACT: Twitter @jajazy and Instagram @officialbrightjaja

WEBSITE: http://www.icreateafrica.com/

PROJECT: http://www.skillers.ng

COUPON CODE DISCOUNT for audience: "Phil30"

HOST INFO: Phil Michaels

SOCIAL:@iamphilmichaels

YOUTUBE: www.youtube.com/philmichaels

PODCAST WEBSITE: www.philwithforbes30.com

PHIL’s WEBSITE: www.iamphilmichaels.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

018 | "Academy Award-Winning Producer" (Rotem at Rotem Alima Productions) Sep 20, 2020

Show notes

Today’s guest on the “Phil with Forbes 30” podcast is Rotem Alima – Owner of Rotem Alima Productions

Forbes List: Israel

Year: 2016

Category: Filmmaker & Social Activist

As a young girl, Rotem Alima had a vision to become an Executive Producer. She doesn’t know where that idea came from, but it was a vision that just continued to stay inside her.

Rotem is the epitome of having and keeping that vision, not saying no to obstacles. Because of her tenacity, a door finally opened leading to opportunities to reach her dream.

During her career she has worked with large, international brands, popular television programs, the highest government offices in Israel and single-handedly built her own successful production business.

She produced six movies which were featured around the world, winning her an Oscar and an Israeli Academy Award. Her films include Once There was a Girl and Paris on the Water.

Rotem’s next vision is looking at an Emmy Award. She believes in committing to a goal, believing and investing in yourself because it’s the best investment you'll ever make.

Even in the competitive world of Hollywood, Rotem’s advice is sound. She says, “I truly believe that everything is possible. I honestly believe that I can do anything. And that if you work hard enough, if you believe hard enough, if you try enough times, it will happen.”

Rotem’s story is uplifting. I hope you take the time to listen and become inspired.

“Under 30 Seconds Round”

1. What is the book you’ve gifted more often than any other book, and why?

Oh, the Places You’ll Go, Dr. Seuss. That’s my guide. I give it to everyone that I believe in.

2. What’s one of the best investments and one of the worst investments you’ve ever made and why?

Best - Taking time to invest in myself.

Worst - I find a silver lining in everything.

3. What’s the most impactful thing you do in your Morning routine and most impactful thing you do in your Evening routine?

PM - In Judaism we have a gratitude moment before we go to bed.

AM - And when we wake up in the morning we again say thank you God for everything.

4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of go to college, what’s the very first thing you’d do to start a new business?

I would want my production company to focus on minorities, immigrant women and people who don’t get proper screen time.

5. What’s something you never knew you needed?

Self-love. The most important relationship I have is within myself.

In the REVIEW SECTION, please let me know…

The city / country you’re tuning in from!

How Rotem Alima’s story has inspired you! And, your favorite part of this episode!

Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!

GUEST INFO: Rotem Alima – Owner of Rotem Alima Productions

CONTACT: On Instagram rotem.alima

WEBSITE: https://www.facebook.com/rotem.alima

HOST INFO: Phil Michaels

SOCIAL:@iamphilmichaels

YOUTUBE: www.youtube.com/philmichaels

PODCAST WEBSITE: www.philwithforbes30.com

PHIL’s WEBSITE: www.iamphilmichaels.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

017 | "Entrepreneur Platform for Women" (Rhonesha at Her Agenda) Sep 13, 2020

Show notes

Today’s guest on the “Phil with Forbes 30” podcast is Rhonesha Byng– Founder of Her Agenda

Forbes List: USA

Year: 2017

Category: Media

Unlike many of the people I interview on this podcast, Rhonesha Byng is unique in her entrepreneurial journey because she didn’t raise venture capital money.

Through real bootstrapping, Rhonesha developed into a successful entrepreneur, the CEO of Her Agenda, a digital media platform for millennial women. The site provides access to content and community that gives women information and inspiration to help them get started, or to move to the next level of their career.

She won an Emmy award while she was a field producer with NBC-New York and received an award by the New York Association of Black Journalists.

She was also named one of 50 Founders to watch from ESSENCE magazine and was named One of the People to Know by BET.

Rhonesha has a passion for journalism and is concerned that the craft of journalism is dying. She works passionately to make sure the reporting and interviews are accurate and professional.

Rhonesha also shares:

Her journey.
Her failures.
How she built social capital.
The importance of relationships and how through ingenuity she developed them.
Negotiation skills.

Career advice including:

Get experience and watch others in the industry you want to be in.
Learn from your mistakes.
Build a reputation and a circle of advisors before going out and doing your own thing.

Rhonesha’s story puts her in a position to be a role model for young women, as well as to others who take a different route to starting a business.

I hope you will support her growth by joining her crowdfunding campaign.

Her Agenda Insiders (paid virtual community) and crowdfunding campaign offers a unique opportunity to try the Inside community for one-month without getting into a subscription. Learn more at:

https://ifundwomen.com/projects/her-agenda

“Under 30 Seconds Round”

What is the book you’ve gifted more often than any other book, and why?

The Moment of Lift, Melinda Gates. I give it to all my interns.

2. What’s one of the best investments and one of the worst investments you’ve ever made and why?

Best - My team. It’s small, but they accomplish a lot.
Worst - Past web designers. Past web developers.

3. What’s the most impactful thing you do in your Morning routine and most impactful thing you do in your Evening routine?

AM - I begin my day with gratitude and write down three things I am grateful for.
PM - A yoga routine.

4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of go to college, what’s the very first thing you’d do to start a new business?

I’d buy a building and create my headquarters there. The bottom would be a community co-working space.

5. What’s something you never knew you needed?

Discipline

In the REVIEW SECTION, please let me know…

The city / country you’re tuning in from!
How Rhonesha Byng’s story has inspired you! And, your favorite part of this episode!
Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!

4. Also mentioned in this episode: angel.co for finding developers

GUEST INFO: Rhonesha Byng– Founder of Her Agenda

CONTACT: On Instagram @neshasagenda and Twitter @neshasagenda

WEBSITE: https://heragenda.com/

WEBSITE: http://www.rhonesha.com/

HOST INFO: Phil Michaels

SOCIAL:@iamphilmichaels

YOUTUBE: www.youtube.com/philmichaels

PODCAST WEBSITE: www.philwithforbes30.com

PHIL’s WEBSITE: www.iamphilmichaels.com

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016 | "For Every Ad You Watch, She Donates 50% to Charity" (Amy at Good-Loop) Sep 06, 2020

Show notes

Today’s guest on the “Phil with Forbes 30” podcast is Amy Williams – Founder of Good-Loop

Forbes List: Europe

Year: 2018

Category: Media & Marketing

How does one go from being a volunteer at an Argentinian soup kitchen to being on the Forbes 30 under 30 list in media and marketing? Amy Williams, the founder of Good-Loop made a transformational life and career pivot when she realized that although she had great appreciation for being in the advertising industry and how it creates and shapes culture, she didn’t care for the negativity in that space. She wanted to leave the world better than she found it.

Today she converts a consumer’s attention and data into funding for good causes around the world. She works with companies such as Nestlé, Unilever, the Co-Op, Coca-Cola and H&M using her “ethical ad platform.” That platform rewards consumers who choose to engage with advertising by donating to their chosen charity, while simultaneously delivering better ROI for advertisers.

Her ethical ad campaigns support front line COVID-19 health care workers, Feeding America and the World Health Organization. And Amy is the face of the United Nations #SheInnovates global campaign.

Amy shares her lessons from her journey including:

The importance of personal values in work

Putting a timeline to goals

Working with the Co-Founders Lab

The use of storytelling in business

The importance of momentum

A leader’s need to create a democratic workplace culture

Amy is candid and vulnerable. I hope you get a kick out of how I went into the role of “coach” during our conversation. There are life lessons in there for all of us to benefit.

Feel free to contact Amy as she wants to connect with more global brands, so they too can create a positive social change and relationship with their consumers.

Also mentioned:

Co-founders lab - a great resource if you're looking for a business partner.

AngelList - a group of people that enjoy supporting startups in the entrepreneurial world.

“Under 30 Seconds Round”

1. What is the book you’ve gifted more often than any other book, and why?

Factfulness, Hans Marling. The book helped me navigate how we can improve the world because it feels so overwhelming as a concept.

2. What’s one of the best investments and one of the worst investments you’ve ever made and why?

Best - The entrepreneur course I did in Chile. It grounded me and gave me the confidence to start my business.
Worst - I keep booking classes of some stupid fitness regime. Then I don’t go. It’s a waste of money.

3. What’s the most impactful thing you do in your Morning routine and most impactful thing you do in your Evening routine?

AM - I don’t have a mindful morning.
PM - I do emails until midnight and watch Netflix shows, way too late.

4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of go to college, what’s the very first thing you’d do to start a new business?

I would get a Starbucks card. Then I’d offer people I want to connect with a coffee in exchange for 20-minutes of their time to bounce an idea off them. At the end of every meeting I’d ask for a referral to grow my network.

5. What’s something you never knew you needed?

An app called City Mapper

In the REVIEW SECTION, please let me know…

The city / country you’re tuning in from!

How Amy Williams’s story has inspired you! And, your favorite part of this episode!

Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!

GUEST INFO: Amy Williams –Founder of Good-Loop

CONTACT: On Instagram @goodloophq and on Twitter @ala_swimmily

WEBSITE: http://www.good-loop.com/

HOST INFO: Phil Michaels

SOCIAL:@iamphilmichaels

YOUTUBE: www.youtube.com/philmichaels

PODCAST WEBSITE: www.philwithforbes30.com

PHIL’s WEBSITE: www.iamphilmichaels.com

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015 | "Redesign Hospital Rooms to Reduce Stress" (Kate at Extra Terrestrial Studio) Aug 30, 2020

Show notes

Today’s guest on the “Phil with Forbes 30” podcast is Kate Machtiger – Founder of Extra Terrestrial Studio

Forbes List: USA

Year: 2016

Category: Education

Kate Machtiger creates spaces that diversify and enhance our sensory landscape. She brings a strategic vision to complex projects and harnesses her multi-disciplinary design and business background to translate concepts into physical space.

She was formerly Design Director at Assignment Studios, where she helped clients bring their brand visions to life in the form of retail spaces, pop-ups, and events.
In 2016, Kate was selected to the Forbes 30 Under 30 for her role in developing emerging technology programs with the federal government.
Previously, Kate served as a creative consultant on numerous large-scale real estate and hospitality ventures and as an innovation consultant for Fortune 500 companies and nonprofits. She began her career as an investment banker at Goldman Sachs where she put her math skills to work.
Kate is living in NY City and is facing all the COVID challenges. Recently, she has put her efforts into creating rooms using spatial designs for frontline workers. The rooms are unique as they provide sensory relief to reduce stress, anxiety, and even symptoms of PTSD. They have proven to be effective and a great showcase for Mount Sinai to share with other healthcare facilities.
Kate graduated from Princeton University with a B.S.E. in Civil Engineering and an M.B.A. from Said Business School at the University of Oxford. She began her career as an investment banker at Goldman Sachs where she put her math skills to work.
I am sure you will learn and appreciate how she went from corporate America to doing work that was more personal to her. The transition took a lot of work and hustling, including creating a portfolio of work that was not completed “on the job.” The lessons Kate shares are appropriate for so many people who are reflecting during this time as to what are the next career moves one can make and what it takes to get there.
During our conversation, she also shared thoughts on mentors and even Instagram influencers. And she is unique in how she looks at a product in relation to how it needs a space that embodies it. You can see the evidence in her pop-up work. Take a look at some of the spaces she has created, pictured on her website. And read her thought leadership piece on the future of physical spaces, retail and brands also on her website.

You can read Kate’s HBR article here: https://hbr.org/2020/06/what-will-the-retail-experience-of-the-future-look-like
To learn more about the hospital design work, check out Kate’s friend, Mirelle on IG @studioelsewhere or https://www.studioelsewhere.co
And please, think about supporting the Frontline Strong Relief on the GoFundMe page: https://www.gofundme.com/f/frontline-strong-relief-fund

“Under 30 Seconds Round”

1. What is the book you’ve gifted more often than any other book, and why?

Einstein’s Dreams, Alan P. Lightman

2. What’s one of the best investments and one of the worst investments you’ve ever made and why?

Best - Weighted blanket.
Worst - Overhyped shared house.

3. What is your favorite guilty pleasure or favorite cheat meal?

New York Pizza

4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of go to college, what’s the very first thing you’d do to start a new business?

I’d build a chocolate factory or theme park.

5. What’s something you never knew you needed?

Margaritaville Frozen Concoction Maker(™)

GUEST INFO: Kate Machtiger – Founder of Extra Terrestrial Studio

CONTACT: On IG & Twitter @katetigre
WEBSITE: www.katemachtiger.com

HOST INFO: Phil Michaels

SOCIAL:@iamphilmichaels
YOUTUBE: www.youtube.com/philmichaels
PODCAST WEBSITE: www.philwithforbes30.com
PHIL’s WEBSITE: www.iamphilmichaels.com

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014 | "Using Rap for SATs to Get Into Ivy Leagues" (Austin at Rhymes with Reason) Aug 22, 2020

Show notes

Today’s guest on the “Phil with Forbes 30” podcast is Austin Martin – CEO of Rhymes With Reason

Forbes List: USA

Year: 2020

Category: Education

San Diego native Austin Martin was not considered the best of students, but he was a bright kid. Ironically he earned the Forbes 30 under 30 award in the education category. Austin is the CEO of Rhymes with Reason (RWR), an online vocabulary and literacy centered learning tool that is powered by a student’s favorite music.

RWR has been used in more than 100 schools and education programs across the United States. The company and product have been covered by Bloomberg, NPR, EducationPost, HuffingtonPost, and other media outlets.
In 2019, RWR launched a collaboration with Chance the Rapper’s Social Works and was awarded the 2019 Echoing Green Fellowship.
Austin’s story centers around his good fortune of meeting Cliff Weitzman (another Forbes 30 under 30 interviewed on our very first episode) when he got involved in social entrepreneurship at Brown University. Austin learned the importance of researching and validating his idea and he shares his unique “light bulb” moment that got him started in developing his concept.
Austin’s inspiration for his company really comes from a high school passion. He was almost addicted to his love of studying rap music, primarily for the art of the lyrics and appreciation of how those words were conveyed in music.
Austin believes that studying lyrics provided him with a wider vocabulary. He says, “I had a better grasp of figurative language. I understood all the allusions and references that are made in rap music including pop culture and history.”
RWR program executes a strategic use of “the world’s most popular and equitable word bank” with popular music to engage young people in academics, and to increase access to vocabulary by presenting vocabulary and English language learning within a context (popular music) that most of the world already understands and enjoys.

Austin’s approach to education certainly is one of a kind. Enjoy the show and be sure to get his gift listed below.

“Under 30 Seconds Round”

1. What is the book you’ve gifted more often than any other book, and why?

The Seven Spiritual Laws of Success, Deepak Chopra because of my learning the importance of self-awareness and happiness.

2. What’s one of the best investments and one of the worst investments you’ve ever made and why?

Best - I bought a domain name, created a website and just went to work.
Worst - Even if you make a mistake you always learn something.

3. What’s the most impactful thing you do in your Morning routine and most impactful thing you do in your Evening routine?

AM - I get outside and run or walk to wake up my mind.
PM - I plan out specific objectives for the next day.

4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of going to college, what’s the very first thing you’d do to start a new business?

I’d make sure I’d do an inventory on myself and know that the business I am starting is one I believe in and care about. Then I would hire developers and start the marketing plan.

5. What’s something you never knew you needed?