Perpetual Traffic

[BodySculpting Case Study] How We Made $2,304,177 in Delayed Revenue on $609,526 in Ad Spend Nov 01, 2024

Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from diverse industries—like the spa and beauty sectors—point out the importance of a full-funnel approach, from initial brand awareness to strategic entry offers that pave the way for higher-value conversions. Drawing from real client results, they stress the value of patient, data-informed decisions and share insights on crafting a layered marketing strategy. As they look ahead to the holiday season, Ralph and Lauren also touch on Black Friday preparations, urging listeners to leverage unique, value-driven offers to stand out in a competitive market.

Chapters

00:00:00 - Introduction to Perpetual Traffic Podcast
00:00:24 - Celebrating Audience Success Stories and Wins
00:02:00 - Leveraging Podcasting for Brand Growth
00:05:23 - Overview of Today’s Case Study
00:08:29 - Targeted Solutions for Spa Industry
00:13:07 - Data-Driven Marketing for Better Results
00:17:35 - Revenue Analysis and Calculating ROAS
00:19:06 - Understanding Customer Journey and Spending
00:21:10 - Impact of Brand Lift on Conversions
00:23:15 - Competitive Strategies for Saturated Markets
00:26:47 - Crafting a Complete Funnel Strategy
00:28:46 - Preparing Brands for Black Friday
00:31:04 - Closing Remarks and Upcoming Topics

LINKS AND RESOURCES:

Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful Oct 29, 2024

Ralph and Lauren dive into the importance of authenticity in personal and business branding. They discuss how letting unique traits shine can create a memorable and compelling brand identity. They also tackle the impact of charisma and the role of bold, sometimes polarizing choices in differentiating yourself from competitors. Discussing that standing out means attracting the right audience and being unafraid to repel others, Ralph and Lauren explore how leaning into one’s true personality can be a powerful business strategy.

Chapters

00:00:00 Start with Ralph and Lauren
00:00:25 A Quick Debate on Heights and Humor
00:01:51 Authenticity in the World of Social Media
00:03:09 Unpacking the Power of Charisma
00:03:41 Goodreads Goals and Personal Ambitions
00:04:12 Inside Lauren’s Marketing Mindset
00:06:05 Why Being Polarizing Matters
00:14:45 Charismatic Leaders and Their Influence
00:22:53 Navigating Marketing Industry Challenges
00:27:57 Leaving the Corporate Grind Behind
00:28:13 Rethinking the Agency Model
00:28:26 Diving Deep into Client Goals
00:28:57 Revisiting the Power of Charisma
00:29:40 Narcissism Meets Leadership
00:30:23 Relatable Corporate Stories
00:32:55 The Legendary Kennedy-Nixon Debate
00:35:14 Ryan Reynolds: Charisma Personified
00:38:01 Public Persona vs. Private Self
00:41:13 Making a Stand in Marketing
00:50:24 The Power and Purpose of Branding
00:52:19 Wrapping Up with Next Steps

LINKS AND RESOURCES:

The McCartney Legacy: Volume 1: 1969 – 73
Absolute Charisma: How Highly Charismatic People Think, Act, and Speak to Charm and Influence People with Ease (Communication Skills and Charisma Development, Book 4)
Get Your Marketing Performance Indicators™ Checklist Now!
Kennedy vs. Nixon: The first 1960 presidential debate
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Radioactive Octopus Balls Made Us Better Marketers Oct 25, 2024

Ralph Burns and Lauren Petrullo dig into the dynamics of masterminds and how they shape the business landscape. They share their experiences from attending high-ticket masterminds and discuss takeaways for business owners, including the importance of creative fatigue in marketing, how AI-generated images are disrupting LinkedIn ads, and why sleep hygiene is crucial for entrepreneurial success. Their reflections offer both humor and insight, giving you a glimpse into the challenges and rewards of running a business.

Chapters

00:00:00 - Orlando Adventures Begin!
00:00:26 - Disney Secrets Revealed
00:02:21 - Networking That Changes Lives
00:05:34 - Mastermind Event Game-Changers
00:07:22 - Unleashing AI Power in Marketing
00:11:58 - Sleep Hacks for Success
00:17:20 - Why Masterminds Are Essential
00:25:50 - The Thin Line Between Charisma and Narcissism
00:30:38 - Standing Up for What Matters
00:31:05 - Jason Fladlin’s Selling Secrets
00:33:50 - The Surprising Power of Long-Form Content
00:36:53 - The Book Writing Advantage
00:41:24 - Master Podcasting & Listener Engagement
00:50:10 - SEO Jacking & Celebrity Leverage
00:54:31 - Engaging Your Community Like Never Before

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business! Oct 22, 2024

Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It's a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.

Chapters

00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies
00:05:00 – Unveiling the Dual Prong Strategy
00:10:00 – Breaking Down the Campaign Setup
00:15:00 – MaxClicks Delivers Early Wins
00:20:00 – TCPA vs. MaxClicks: A Winning Combo
00:25:00 – Targeting the Right Audience with Smart Bidding
00:30:00 – Knowing Your Client’s Business: A Key to Success
00:35:00 – Reviewing State-by-State Ad Performance
00:40:00 – Scaling Smartly Through Seasonal Shifts
00:45:00 – Leveraging Audience Data for Better Ads
00:50:00 – Looking Ahead: Next Steps for Campaign Growth

LINKS AND RESOURCES:

Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

[‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months Oct 18, 2024

Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and customer acquisition costs, making a strong case for why businesses need to focus on simplicity and precision in their marketing. Curious about how to double down on what works and cut out what doesn’t? Tune in to find out.

Chapters

00:00:00 - Kicking off with Ralph and Lauren from Two Different Countries
00:00:20 - Contrasting Climates: Sweating in Mexico, Freezing in Canada
00:01:34 - Discovering Montreal: Gardens, Olympic Stadiums, and Poutine
00:04:01 - Time for the Big Reveal: Case Study of the Day
00:05:32 - Why Creative is Your Secret Weapon in Marketing
00:08:53 - The Sales Slump: Identifying the Problem
00:16:09 - A Simple Fix with Big Results: Solving the Puzzle
00:17:08 - Data to the Rescue: Leveraging Insights for Growth
00:20:46 - Getting Creative with Your Audience Targeting
00:22:16 - Speaking Your Audience's Language: The Real Game Changer
00:22:34 - Turning Around Declining Sales: Real Results, Real Growth
00:23:14 - New Customers, New Profits: The Key Metrics That Matter
00:25:05 - Creative Strategies That Move the Needle
00:27:32 - Benchmarking Success: How Data Drives Smart Decisions
00:37:28 - Fine-Tuning Your Creative for Maximum Impact
00:45:21 - Case Study Wins and What’s Next for Growth
00:46:51 - Wrapping Up: Final Thoughts and Takeaways

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Smart Marketer Live
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Declassified: Secret Meta Ad Creative Strategies Revealed! Oct 15, 2024

Ralph Burns and John Moran are joined by Lauren Schwartz, of The Loft 325, to talk about the significant role that creative strategy plays in digital marketing, particularly when paired with effective media buying. They discuss the importance of merging creative elements with data-driven traffic strategies, focusing on how user-generated content (UGC) performs compared to more product-focused ads. They explore a specific case study involving pet wellness ads, analyzing why certain ads—especially those featuring relatable images of pets—outperform others despite having less apparent polish. The trio also goes into the collaborative relationship between creative teams and media buyers, pointing out how understanding both sides can lead to more successful campaigns. Through real-time examples, Ralph, John, and Lauren provide insights on how creative and media buying can work together for better ad performance, and tease future iterations and tests that could further improve results.

Chapters

00:00:00 - Kicking off Perpetual Traffic (Livestream!)
00:02:15 - Meet Lauren Schwartz: A Key Player in Creative Strategy
00:02:55 - Why Your Media Buying Needs Creative to Succeed
00:05:42 - Unveiling the Magic: Breaking Down a Winning Campaign
00:08:18 - Creative Breakdown: What Drives Performance?
00:11:54 - Tapping into Emotional Power: Ads That Connect
00:16:22 - Emotional Triggers in Pet Ads: Why UGC Outperforms Traditional Creative
00:21:42 - How Collaboration Sparks Better Creative Strategies
00:26:35 - Real-Time Example: Improving Creative Strategies with Live Adjustments
00:30:02 - The Importance of Iterating and Troubleshooting Campaigns
00:33:49 - Engagement Metrics: Understanding Your Audience’s Reactions
00:35:08 - Deep Dive: Metrics That Reveal Ad Success
00:37:33 - Case Study: Using Ad Cloning to Maximize Performance
00:39:43 - Creating Synergy Between Traffic and Creative for Maximum Impact
00:43:59 - Q&A Segment: Ad Strategies and Key Insights
00:47:23 - Audience Questions: How to Maximize Ad Impact Across Platforms
00:52:11 - Quick Tips for LinkedIn Advertising Success
00:56:59 - Wrapping Up: Insights for Future Campaigns

LINKS AND RESOURCE:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Meta Vs. Google: Enemies No More? How They Work Together with John Moran Oct 11, 2024

Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive powerful marketing results. They revisit the legendary Michigan Method and adapt it for 2024, revealing innovative strategies for scaling ad campaigns and optimizing creative testing at scale. With in-depth insights into advanced techniques for audience targeting, budget management, and real-time campaign adjustments, this episode offers cutting-edge tactics for marketers looking to elevate their traffic and conversion strategies. Tune in to discover how these timeless approaches can still deliver game-changing results today.

Chapters

00:00:00 - Welcome to the Perpetual Traffic Podcast Live Show w/ John Moran
00:01:00 - Meta and Google: A Dynamic Duo for 2024 Marketing Success
00:01:30 - The Michigan Method: Old but Gold—Revamped for the Future
00:02:20 - Going Live: Unpacking Cutting-Edge Traffic Strategies
00:03:37 - Meta Ads Evolution: From Creative Testing to Mastery
00:06:42 - Scaling Like a Pro: The Power of Cloning Campaigns
00:09:52 - Unlocking a New Creative Testing Methodology for 2024
00:13:03 - Data-Driven Insights: Analyzing Results to Optimize Campaigns
00:15:05 - Insider Tips: Advanced Techniques for Meta’s Creative Testing
00:20:00 - Open Targeting Secrets: Maximize Your Campaign Reach
00:28:10 - Audience Deep Dive: Open Targeting Secrets You Need to Know
00:33:17 - Campaign Strategy Breakdown: Inbound vs Outbound Success
00:34:48 - Scaling at Scale: The Blueprint for Creative Testing in Meta
00:36:13 - Q&A: Best Practices for Google Shopping Feeder Strategy
00:37:38 - Q&A: Device Bid Adjustments to Optimize Traffic
00:39:41 - Q&A: Cold Traffic vs Warm Traffic—When and How to Target
00:40:40 - Q&A: Feeder Strategy and Search Terms—What Works Best
00:48:31 - Q&A: How to Nail Omni-Channel Media Strategies for Maximum Reach
00:49:04 - Q&A: Pro Tips on Meta Campaign Setups for Big Wins
00:54:34 - Final Thoughts and Q&A: Optimizing Hotel Campaigns for Success

LINKS AND RESOURCES:

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry Oct 08, 2024

AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Russ will walk you through the usual mistakes marketers make with AI and how to solve them by customizing AI to your specific business needs. Be sure to tune in to hear how to overcome the "cold start" problem and use AI to enhance your content creation, copywriting, and overall marketing strategy.

Chapters

00:00:00 - Welcome to Perpetual Traffic: Your Guide to AI Marketing
00:00:22 - Meet Russ Henneberry: From Digital Marketer to AI Specialist
00:01:15 - The Power of AI: Why Most Marketers Get It Wrong
00:03:23 - Russ’s Journey: From Boredom to AI Pioneer
00:10:01 - How to Build Your Own AI Marketing Hub
00:15:32 - Customize AI to Speak Your Business’s Language
00:17:52 - Practical AI Hubs: Why Your Marketing Needs One
00:20:50 - Solving the Cold Start Problem with AI Content Creation
00:22:37 - Step-by-Step: Building a Successful AI Marketing Hub
00:23:53 - Supercharge Copywriting and Content Creation with AI
00:25:22 - Data Integration: How AI Can Elevate Your Marketing
00:28:03 - Real-World Applications: Why AI is the Future of Marketing
00:29:17 - Context is Everything: AI Efficiency Explained
00:31:40 - The Future of AI: Where Marketing is Heading
00:37:00 - Special Offers and Final Thoughts: Get Ahead with AI

LINKS AND RESOURCES:

Join theCLICK
Russ Henneberry on LinkedIn
Untouchables
Digital Marketing For Dummies (For Dummies (Business & Personal Finance)
Claude AI
ChatGPT
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula Oct 04, 2024

Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down the philosophy of putting others first and how doing so can actually lead to greater success, both financially and relationally. Bob also talks about the five laws of stratospheric success he wrote about in his book. The five laws are the Law of Value, the Law of Compensation, the Law of Influence, the Law of Authenticity, and the Law of Receptivity. It’s a reinvigorating take on business growth, showing that helping others is the best way to help yourself.

Chapters

00:00:00 - Welcome to the Show
00:00:34 - The Secret to Real Success
00:01:17 - What is The Go-Giver?
00:02:50 - The Mindset Shift: From Getting to Giving
00:04:19 - Applying The Go-Giver to Business and Marketing
00:07:16 - The Five Laws of Stratospheric Success
00:07:53 - The Law of Value
00:15:05 - The Law of Compensation
00:17:56 - The Law of Influence
00:21:01 - Storytelling for Business Success
00:22:02 - The Importance of Authenticity
00:24:11 - Misconceptions About Authenticity
00:28:02 - The Law of Receptivity
00:31:05 - Final Thoughts and Resources

LINKS AND RESOURCES:

Bob Burg Website
Books Written by Bob Burg
Influence: The Psychology of Persuasion
The New One Minute Manager
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions) Oct 01, 2024

Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights into attribution, trends, and preparing for Black Friday, this episode provides practical tips for scaling traffic and improving return on ad spend. Plus, listeners get an exclusive offer from Wicked Reports to take their marketing to the next level.

Chapters

00:00:00 - Unlock $1,000 in Value with Wicked Reports
00:01:00 - Welcome to Perpetual Traffic from Boston and Portugal
00:02:27 - Scott Desgrosseilliers Breaks Down Marketing Metrics Magic
00:07:02 - Meta’s Audience Segmentation: A Double-Edged Sword?
00:12:26 - Building a Winning Funnel Block by Block
00:18:47 - How Meta’s AI May Be Limiting Your Campaign Reach and What You Can Do About It
00:25:04 - Traffic Columns: What You Need to See for Growth
00:26:43 - Attribution Woes: Are Your Numbers Lying?
00:27:29 - Current Trends and Cost Insights You Can't Ignore
00:28:24 - The Power of New vs. Repeat Customers in Scaling
00:30:50 - Delayed Conversions: Hidden Value in Your Data
00:32:44 - Optimizing Your Strategy for Fresh Traffic and Sales
00:36:26 - CAC to LTV: Unlocking the Growth Formula
00:38:30 - Getting Ready for Black Friday: What You Must Know
00:40:25 - Wicked Reports' $1,000 Offer to Accelerate Your Success

LINKS AND RESOURCES:

WICKED REPORTS + PERPETUAL TRAFFIC
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
About Advantage lookalike
Episode 625: The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran
Get more people to your website.
Episode 624: How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Create a Killer AI Chatbot in 4 Steps Sep 27, 2024

Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share tips on how leadership meetings can keep your team aligned and reveal exciting announcements about their own businesses. Ralph and Lauren also break down the growing role of chatbots and AI in handling customer service, including when to introduce them and how they can save time and money. Tune in to hear examples of how AI is transforming business operations and what you need to know to stay ahead.

00:00:00 - Perpetual Traffic Podcast Kick-Off
00:00:14 - Meet the hosts: Ralph Burns & Lauren E. Petrullo
00:01:42 - Balancing work and travel: Secrets from Lauren's European tour
00:06:25 - Major business milestones ahead
00:09:00 - Why leadership meetings are critical for scaling success
00:11:52 - Striking the perfect balance: Client work vs. business growth
00:19:02 - Revolutionary email management hacks
00:20:33 - Exploring the power of chatbots and AI in modern business
00:21:31 - How to assess if your business is ready for a chatbot
00:22:29 - Case studies of chatbots that transformed customer experiences
00:23:19 - Training your chatbot for maximum efficiency
00:24:41 - Chatbots 2.0: How they’re evolving with AI
28:56 - Why every business needs a knowledge base
00:31:55 - Chatbot legality: What you need to know
00:36:20 - Wrapping up with insights and a sneak peek into future episodes

LINKS AND RESOURCES:

Asian Beauty Essentials
The Loft 325
Get Your Marketing Performance Indicators™ Checklist Now!
Virtual Boss: A practical guide for masterfully leading and managing remote teams
Traction: Get a Grip on Your Business
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

3 Essential Marketing Performance Indicators You’re Not Using…But Should Sep 24, 2024

Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away.

Chapters

00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer
00:01:05 - Welcome to the Perpetual Traffic Podcast!
00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master
00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)
00:03:22 - Why New Website Visits Are Your Secret Weapon
00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success
00:08:33 - Mastering Wicked Reports: How to Drive New Visits
00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions
00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns
00:19:39 - The Untapped Power of Cold Traffic
00:20:40 - Essential Metrics for Forecasting and Budgeting
00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data
00:24:46 - Making Smarter Decisions with Wicked Reports
00:29:08 - Campaign Analysis: Performance Over Time
00:36:57 - Wrapping Up: Final Thoughts and a Special Offer

LINKS AND RESOURCES:

WICKED REPORTS + PERPETUAL TRAFFIC
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Wicked Reports
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

(Part 2)How to Use TikTok Ads The Right Way to Grow Your Business Sep 20, 2024

Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow.

Chapters

00:00:00 – Welcome to the Perpetual Traffic Podcast
00:00:34 – Connecting with Perpetual Traffic on Telegram
00:01:26 – Genealogy Surprises
00:02:15 – Introducing TikTok Guests
00:03:50 – TikTok's Measurement and Attribution
00:10:15 – The Power of Long-Term Attribution on TikTok
00:16:31 – TikTok's Evolution and Lead Generation
00:21:45 – Lead Generation Strategies on TikTok
00:27:00 – Data Connections and Measurement Tools
00:33:15 – Introduction to Reporting and Conversion Studies
00:34:39 – Framework for Data Connections and Testing
00:35:44 – Expanding Partnerships and Ecosystem
00:38:25 – Practical Examples of Measurement Tools
00:40:28 – Importance of Incrementality Testing
00:45:10 – Incrementality Testing and Real Business Results
00:52:24 – TikTok Shops and E-commerce Integration
00:55:53 – Final Thoughts and Recommendations

LINKS AND RESOURCES:

Grow Your Brand with TikTok Ads
Get the TikTok Performance & Measurement Checklist!
Tier 11 on YouTube
Attribution Overview
Shopper Approved
KnoCommerce
Bahar Bozdogan on LinkedIn
Sheraz Amin on LinkedIn
Meet TikTok Symphony, our new Creative AI suite
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Which ‘Clicks’ Should I Care About in Digital Marketing? Sep 17, 2024

Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing!

Chapters

00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans
00:01:22 - Kicking Off the Final Chapter on MPIs
00:02:20 - In-App ROAS: When It Matters and When It Doesn’t
00:03:49 - CPC Breakdown: What Are You Really Paying For?
00:05:53 - Instant Forms and the Meta Metrics Mystery
00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks
00:13:35 - Deconstructing Click Metrics for Better Ad Performance
00:17:59 - Unlocking the Power of Instant Experience Ads
00:25:55 - Mastering Full Funnel Advertising Strategies
00:31:52 - Wrapping Up with a Call to Action and What’s Next

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Clicks (all)
Know the difference between "Clicks (all)" and "Link clicks"
Troubleshoot the difference between link clicks and outbound clicks
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Use TikTok Ads The Right Way to Grow Your Business Sep 13, 2024

Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss TikTok features aimed at helping businesses achieve full-funnel success, integrating automation, vertical-specific strategies, and enhanced creative tools powered by AI. They focus on the importance of shifting from media-focused metrics to business outcomes, making the case for TikTok as a valuable tool for driving real-world results across industries. This episode is packed with insights for marketers looking to maximize the platform's potential for growing their businesses!

Chapters:

00:00:00 – Kicking Off the Perpetual Traffic Podcast
00:01:18 – Special TikTok Guests in the House!
00:02:24 – Meet Jorge Ruiz & Adolfo Fernández from TikTok
00:04:37 – TikTok's Growing Influence on Performance Marketing
00:07:24 – Why We’re Redefining What Performance Marketing Means
00:09:00 – Blurring the Lines Between Branding and Performance
00:10:48 – How Consumer Behavior is Changing Marketing Strategies
00:12:32 – The Shift from Media KPIs to Business KPIs
00:14:11 – TikTok's Role in Driving Business Outcomes
00:16:15 – Breaking Free from Last Click Attribution Models
00:18:29 – Convergence of Branding, Commerce, and Performance
00:22:30 – TikTok's Unique Approach to Full Funnel Marketing
00:24:03 – TikTok's Vision: Where Marketing Meets Commerce
00:32:42 – Unlocking the Secrets of Measurement Systems
00:34:45 – How Creative Content Drives Success on TikTok
00:36:48 – TikTok Symphony: AI Meets Human Imagination
00:42:08 – Building a Full Funnel Strategy with TikTok
00:47:29 – Using Post Purchase Surveys for Attribution Mastery
00:51:56 – The Secret Sauce: TikTok’s Unmatched User Engagement
00:56:51 – What’s Next for TikTok? A Peek into the Future of Marketing
01:02:51 – Wrapping Up: Key Takeaways & Final Thoughts

LINKS AND RESOURCES:

Grow Your Brand with TikTok Ads
Get the TikTok Performance & Measurement Checklist!
Tier 11 on YouTube
Attribution Overview
Shopper Approved
KnoCommerce
Jorge Ruiz on LinkedIn
Adolfo Fernández on LinkedIn
Meet TikTok Symphony, our new Creative AI suite
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success Sep 10, 2024

Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and data-driven strategies for YouTube success, touching on examples of creators who grew massive followings through relentless focus and adaptation. Ralph and Lauren discuss the importance of staying committed while being open to pivoting when necessary, all while staying attuned to the evolving landscape of content creation. Whether you're a seasoned creator or just starting, you’ll walk away with great advice for building long-term success!

Chapters

00:00:00 – Kicking Off with Ralph and Lauren: Welcome to Perpetual Traffic
00:00:26 – Frustration Friday: From 9 Hours of Sleep to Karaoke All-Nighters
00:01:32 – VidSummit Takeaways: Free Swag, Smoothie Channels, and Elevator Rides
00:02:48 – Creator Insights: How Consistency Builds YouTube Giants
00:10:28 – The Hard Truth: You Need Grit and Resilience for Long-Term Success
00:12:10 – Obsess Over the Data: How YouTubers Crack the Code
00:16:45 – Real Talk: Why Consistency Alone Won’t Guarantee Success Without Market Insight
00:20:08 – Is Your Market Shrinking? Knowing When to Pivot or Press On
00:28:13 – Wrapping Up: Lessons, Links, and What Comes Next on Perpetual Traffic

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Fenitas
Fenitas on YouTube
Mr. Beast on YouTube
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran Sep 06, 2024

Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google’s algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strategies, showing how to use manual CPC to secure the first click and TROAS for precise retargeting. The discussion is rich with actionable advice, including the benefits of managing separate campaigns, the significance of click shares, and the strategic use of broad match versus exact match keywords. Ralph and John also tackle pressing audience questions, offering expert guidance on handling unstable e-commerce inventory, optimizing add-to-cart events, and effectively balancing P-Max with standard shopping campaigns. This episode is a must-listen for digital marketers looking to elevate their Google Ads game.

Chapters:

00:00:00 - Introduction to the Perpetual Traffic Podcast
00:00:13 - Why YouTube Lives are Essential for Staying Ahead in Google Ads
00:03:28 - Audience Engagement: Real-Time Insights and Interaction
00:04:39 - Company Updates: Legal Matters and Growth Strategies
00:07:47 - Unveiling the Two-Step Strategy to Outsmart Google’s Algorithm
00:09:45 - Using TROAS for Targeted Retargeting
00:12:15 - Broad Match vs. Exact Match Keywords
00:15:44 - Mastering Campaign Performance: Optimization Techniques Explained
00:17:02 - The Challenge of Scaling Without Losing Profitability
00:21:15 - How Click Share Affects Ad Visibility and Spend
00:25:30 - Strategies for Scaling Campaigns Beyond Initial Success
00:29:05 - Addressing Google’s Price Fixing in Ad Auctions
00:31:05 - Decoding Google’s Bidding Strategies and Classifications
00:32:59 - Proven Tactics for Scaling Your Google Ads Campaigns
00:34:14 - How to Prioritize Campaigns for Maximum Impact
00:36:40 - Expert Q&A: Tackling Google Ads Challenges and Best Practices
00:38:15 - Dealing with E-commerce Sites and Unstable Inventory
00:41:00 - Managing the Balance Between P-Max and Standard Shopping Campaigns
00:43:20 - Best Practices for Scaling Google Ads Campaigns
00:46:10 - Excluding Existing Customers from Campaigns
00:47:25 - Running Standard Shopping Campaigns with P-Max
00:50:35 - Effectiveness of Micro Conversions in Google Ads
00:53:09 - Addressing Unstable Inventory in E-commerce Campaigns
00:57:12 - Rapid Fire Q&A: Quick Solutions to Common Google Ads Issues
00:59:13 - Wrapping Up: Key Takeaways and Next Steps

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Remarketing Lists for Search Ads (RLSA): What You Need to Know
About Target ROAS bidding
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW Sep 03, 2024

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win big. Tune in and get ready to own Q5!

Chapters

00:00:00 - Welcome to the Black Friday Strategy Session
00:01:00 - July is the New November: Early Prep Insights
00:03:25 - The Real Cost of Black Friday: Why Preparation Starts Now
00:06:15 - How to Win Q5: Lead Gen Strategies that Last
00:09:45 - Gucci Discounts vs. Fruit Salad: Crafting Irresistible Offers
00:15:20 - Testing Grounds: Why Labor Day Sales Set the Stage for Success
00:25:05 - Quizzes, Lead Magnets, and the Power of Archetypes
00:27:55 - Know Your Audience: Targeting and Content Roadmaps
00:28:55 - Master the Art of Engaging Content: Quizzes and Beyond
00:29:55 - The Secret Sauce: Balancing Value with Sales Pitches
00:31:15 - Personal Stories, Big Lessons: Making Your Brand Relatable
00:33:20 - Lead Magnets That Work: From Creative Discounts to Real Value
00:38:15 - Brand Differentiation: Standing Out in a Crowded Market
00:45:00 - Winning Strategies for Major Sales Events: From Black Friday to Cyber Monday
00:47:55 - Last-Minute Tips: Make the Most of Your Campaigns
00:49:35 - Final Thoughts: Don't Miss Out on the Biggest Sales Week of the Year

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Tidio Black Friday Facts & Cyber Monday Stats [Report 2024]
Leather Up
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini Aug 30, 2024

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact.

Chapters:

00:00:00 - Welcome to Perpetual Traffic Podcast!
00:00:32 - Meet Dr. Robert Cialdini: The Godfather of Influence
00:02:01 - How a Broken Pen Shaped Dr. Cialdini’s Career Path
00:05:47 - Unveiling the Seven Principles of Persuasion
00:07:26 - Why Reciprocation and Liking Drive Influence
00:09:36 - Harnessing Authority and Social Proof for Better Marketing
00:12:51 - The Role of Scarcity and Commitment in Decision Making
00:17:26 - The Power of Unity in Ethical Influence
00:24:15 - Learning from Past Mistakes: A Key to Credibility
00:25:38 - Admitting Weakness: A Surprising Strength in Persuasion
00:26:53 - The Subtle Power of Language in Influence
00:30:49 - Why Reviews Matter: The Psychology Behind Feedback
00:34:05 - The Towel Study: A Real-World Example of Social Proof
00:36:22 - Why Timeless Principles of Influence Still Work Today
00:42:50 - How to Connect with Dr. Cialdini and Learn More
00:44:24 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

Cialdini Website
Influence: The Psychology of Persuasion
Pre-Suasion: Channeling Attention for Change
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads) Aug 27, 2024

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re wanting to refine your marketing tactics and maximize the effectiveness of your campaigns, then tune in to this episode. Rethink your lead generation and align your efforts with quality over quantity!

Chapters:

00:00:00 - Welcome to Perpetual Traffic: The Ultimate Guide for Smart Marketers
00:01:00 - Unveiling the Wicked Smart Award: What's Behind the Win?
00:03:00 - The Real Value of Leads: Why Quantity Isn't Everything
00:04:31 - Mastermind Insights: Tactics That Drive Real Results
00:05:42 - Lead Generation Revolution: Implementing Conditional Logic
00:12:52 - Real-World Applications: How the Pros Do It
00:15:16 - Maximizing Your Meta Campaigns: From Ads to Leads
00:18:31 - Stop Wasting Time: Eliminate Delays in Your Sales Funnel
00:19:21 - Case Study Spotlight: Beauty Brand & Acting Program Success
00:20:24 - Delivering the Right Content: Tailoring to Your Audience
00:22:40 - Counterintuitive Marketing: Strategies That Defy the Norm
00:29:27 - Harnessing the Power of Algorithms: What You Need to Know
00:32:46 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
How to create a lead ad using Meta Ads Manager
Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
Episode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level Aug 23, 2024

Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park City, Utah. From the adrenaline of mountain biking mishaps to the insightful strategies discussed at the conference, they explore the importance of empathy, team ownership, and continuous leadership development. Discover how investing in leadership skills can help you scale your business, improve team dynamics, and lead with greater impact. This episode is packed with actionable advice and real-world examples that will inspire you to elevate your leadership game.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:00:29 - Lauren's Mountain Biking Adventure and the Elite Leadership Summit
00:02:22 - Mountain Biking Mishaps
00:09:27 - Leadership Lessons from the Conference
00:14:41 - Empathy and Team Motivation
00:19:04 - Empathy in Leadership
00:19:05 - Organizational Structure and Its Importance
00:22:00 - Leadership and Idea Generation
00:26:03 - Hiring and Task Management
00:29:49 - Leadership Styles and Roles
00:34:15 - Balancing Leadership and Innovation
00:38:50 - Strategic Planning and Innovation
00:42:34 - Final Thoughts and Takeaways

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Virtual Boss: A practical guide for masterfully leading and managing remote teams
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
Brett Gilliland
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz Aug 20, 2024

Dr. Jeremy Weiss reveals his innovative non-stalking method for networking that has significantly grown his professional network without the usual transactional feel. Jeremy discusses how he systematically builds genuine relationships with VIPs and influencers to enhance business growth. Through anecdotes and practical advice, he illustrates how anyone can apply these strategies to not only increase their network but also create meaningful, lasting business relationships. Whether you're a seasoned executive or an emerging entrepreneur, this episode provides actionable insights into transforming your networking approach to achieve greater success and influence.

Chapters:

00:00:00 - Introduction to the Episode: Welcoming listeners to a special discussion on strategic networking
00:01:15 - Meet Dr. Jeremy Weiss: Introduction to our guest expert in networking without feeling transactional
00:03:04 - Unpacking the Non-Stalking Stalking Method: How to network effectively without the usual pressures
00:04:21 - The Art of Genuine Relationships: Strategies to build authentic connections for business growth
00:11:06 - Key Steps to Engage with VIPs: Jeremy's four-step strategy to connect with influential figures
00:22:44 - Mastering Self-Made Introductions: Tips for initiating contact without waiting for an invite
00:29:00 - Systemizing Outreach: How to automate and organize your networking efforts effectively
00:32:57 - Enhancing Outreach for Better Engagement: Strategies to increase the impact of your networking
00:33:20 - How to Network with Industry Leaders: Practical advice for connecting with top influencers
00:34:54 - The Tony Horton Networking Challenge: A real-world example of connecting with high-profile individuals
00:37:34 - Discovering Mutual Benefits: Finding the win-win in new professional relationships
00:40:58 - The Power of Giving Referrals: How helping others can expand your own network
00:47:17 - Efficient Networking: Managing your time and expectations to maximize results
00:53:10 - The Value of Deep Connections: Why meaningful relationships trump sheer numbers
01:00:40 - Wrapping Up: Summary of insights and where to connect with Dr. Jeremy Weiss

LINKS AND RESOURCES:

🎤 Dr. Jeremy Weisz on LinkedIn
Rise 25
INspired INsider
INspired INsider Podcast
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) Aug 16, 2024

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touches like handwritten notes. Tune in to hear Ralph and Lauren’s fresh perspectives on how to build stronger, more profitable customer relationships.

Chapters:

00:00:00 - Kicking Off with Laughs and Penultimate Introductions
00:01:00 - The Tale of the T-Shirt: Adventures in Penis Memorabilia
00:03:27 - From Laughs to Leads: Diving into Marketing Performance Indicators
00:07:40 - Unpacking Customer Lifetime Value (LTV) Like Never Before
00:11:51 - Beyond First Sales: Strategies to Keep Customers Coming Back
00:14:00 - Avoiding the Pitfalls of Discounting
00:17:30 - Personalizing the Customer Experience
00:19:15 - The Role of Email in Boosting Repeat Sales
00:20:58 - The Art of the Follow-Up: Email Reorder Sequences Done Right
00:22:14 - Welcome Sequences: Turning First Impressions into Lasting Loyalty
00:23:43 - Ensuring They Actually Use It: Steps to Boost Product Consumption
00:29:06 - Retargeting Magic: How to Bring Customers Back for More
00:34:07 - The Customer Experience: Little Touches That Make a Big Difference
00:37:22 - Personalizing the Post-Purchase: The Power of Handwritten Notes
00:39:27 - Wrapping Up: Final Thoughts and Key Takeaways

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
The Icelandic Phallological Museum
[SWIPE] Download The Perfect Welcome Email Template
Episode 613: What Are Marketing Performance Metrics™ & Why Are They Important?
Search John Moran on PT Website
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke Aug 13, 2024

In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors that can make or break a business. You’re sure to gain knowledge on how to scale your own ventures without sacrificing your long-term goals. Tune in to learn how to optimize your marketing efforts and maintain a steady growth trajectory.

Chapters

00:00:00 - Kickoff: Perpetual Traffic Unplugged
00:00:30 - Scaling Wins & Losses: A Real-World Case Study
00:01:10 - The MPI Playbook: Your Business’s Secret Weapon
00:03:15 - Real Talk: Live Stories & Unfiltered Marketing Moments
00:05:00 - Stage Fright Confessions: From Time Square to Triumph
00:09:00 - Aligning Ambitions: Setting and Achieving Marketing Goals
00:16:00 - The Attribution Tug-of-War: Balancing Efficiency with Reality
00:20:00 - Understanding the Customer Journey: Beyond Last-Click Attribution
00:24:15 - Channel Siloing: Why It’s Hurting Your Marketing Strategy
00:27:30 - MER Mastery: Breaking Down Media Efficiency Ratio
00:30:25 - Client Goals in Motion: When Strategies Pivot
00:31:15 - NCAC Headaches: Navigating New Customer Costs
00:34:00 - Performance Pulse Check: What February and March Reveal
00:35:00 - Ad Spend Smarts: Making Every Dollar Count
00:36:15 - Strategic Shifts: NCAC’s Impact on the Bigger Picture
00:39:50 - Revenue Roadmap: Hitting Targets with MER Insight
00:43:30 - When Diversification Goes Wrong: The NCAC Dilemma
00:48:00 - MER in Action: Realigning Strategy for Better Results
00:51:00 - Strategic Adjustments: Lessons Learned and Moving Forward
00:52:45 - The Listener’s Seat: Q&A with the Experts
01:02:45 - The Final Word: Wrapping Up and Looking Ahead

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Search John Moran on PT
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Subscribe to Perpetual Traffic! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The Hidden Truth About Reputation Management with DJ Sprague Aug 09, 2024

Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior, the importance of triangulating your brand’s reputation across multiple platforms, and actionable strategies for optimizing your online presence. With insights into how reviews influence buyer decisions and tips for leveraging negative feedback, this episode is packed with practical advice for marketers looking to enhance their brand’s credibility and conversion rates.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:01:19 - Why Reputation Management Matters
00:02:27 - Welcoming DJ Sprague and Scott Brandley to PT
00:03:00 - What Is Reputation Management and Why It’s Critical
00:04:48 - How Customer Reviews Drive Trust and Sales
00:06:02 - Amazon's Impact on Consumer Behavior and Expectations
00:08:05 - Reputation Management Strategies for eCommerce Success
00:09:28 - The Power of Social Proof in Boosting Conversion Rates
00:18:04 - Triangulating Your Brand’s Reputation for Maximum Credibility
00:27:41 - Differentiating Seller and Product Reviews for Impact
00:30:16 - Turning Negative Reviews into Conversion Opportunities
00:34:47 - Case Study: How Antigua Wheels Transformed Their Reputation
00:35:36 - Learning from Nike’s Reputation Management Missteps
00:36:39 - The Essential Strategy of Triangulating Reviews
00:39:26 - Boosting Conversions with Q&A Tools and Proven Techniques
00:43:03 - Exclusive Offer for Perpetual Traffic Listeners
00:47:48 - Episode Wrap-Up and Key Takeaways

LINKS AND RESOURCES:

Shopper Approved
Reputation King
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
MPI Glossary
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing Aug 06, 2024

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of turning customers into brand evangelists, offering insights and tips for marketers at all levels. Tune in to gain valuable knowledge and strategies to elevate your marketing efforts.

Chapters

00:00:00 - Dive into the Perpetual Traffic Podcast with Ralph and Lauren
00:00:52 - Sneak Peek: Exciting Series Ahead
00:01:29 - Comparing Skincare Routines to Marketing Strategies
00:01:53 - Crucial Metrics: Why Marketing Performance Indicators Matter
00:03:21 - Must-Have: Free Downloadable Marketing Resources
00:06:14 - In-Depth Look: Analyzing Key Marketing Metrics
00:12:04 - Understanding Your New Customer Acquisition Cost (NCAC)
00:16:40 - Political Spin: Applying NCAC to Campaigns
00:20:00 - Seamless Integration: CRM and Third-Party Tools
00:20:43 - Pop-Up Power: Gathering Customer Data Effectively
00:21:07 - Mastering Customer Segmentation Techniques
00:21:23 - Breaking Down Website Visitor Analytics
00:21:44 - Optimizing Pop-Up Strategies for Better Engagement
00:23:26 - Leveraging Wicked Reports for Precision Data
00:24:39 - The Vital Role of Tracking Customer Acquisition Costs
00:28:19 - Assessing New Customer Metrics for Growth
00:34:59 - Turning Customers into Brand Evangelists
00:41:30 - Wrapping Up: Final Thoughts and Resources

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
MPI Glossary
PT on Telegram
What Are Marketing Performance Metrics™ & Why Are They Important?(Apple Podcasts)
YouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563
PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x Returns
Episode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Don't forget to subscribe to Perpetual Traffic! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The 3 Most Important Marketing Performance Indicators™ & Why You Need Them Aug 02, 2024

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how businesses can misinterpret these metrics if not analyzed correctly. They discuss the need for understanding marketing performance indicators (MPIs) and the role of third-party tools in providing clear insights. Ralph and Lauren also touch on the challenges businesses face with operations and product quality, and how these can impact the effectiveness of marketing efforts. Tune in to learn how to leverage marketing metrics to make smarter business decisions and achieve long-term success!

Chapters:

00:00:00 Welcome to the Perpetual Traffic Podcast
00:00:43 Meet Your Hosts and Join Our Telegram Group
00:01:10 Marketing Performance Educators: Today's Focus
00:02:45 Why Financial Metrics Matter in Marketing
00:03:31 Key Marketing Metrics You Need to Know
00:06:34 How Blending Traffic Channels Can Boost Your Results
00:10:23 Traditional Advertising: Is It Still Relevant?
00:15:04 Breaking Down Customer Acquisition Cost (CAC)
00:21:23 Why NCAC Is Crucial for Your Growth
00:22:33 Maximizing Profits with Average Order Value (AOV)
00:24:46 Real Client Stories: Overcoming Operational Challenges
00:26:53 Media Buying Strategies for Lower Customer Acquisition Costs
00:30:07 Marketing Efficiency Ratio (MUR): What It Means for You
00:37:09 Multilingual Marketing: Expanding Your Reach
00:38:07 Wrapping Up: Conclusion and Call to Action

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
PT on Telegram
What Are Marketing Performance Metrics™ & Why Are They Important
YouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563
PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x Returns
Episode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran Jul 30, 2024

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies that focus on generating demand rather than just capturing it. You’re going to learn advanced techniques for optimizing ad campaigns, leveraging both Meta and Google platforms, and ensuring a holistic approach to marketing metrics that drive true business growth. Whether you're a seasoned marketer or new to the field, you’ll gain valuable perspectives on maximizing the impact of your digital advertising efforts!

Chapters:

00:00:00 Welcome to the Perpetual Traffic Podcast - The Journey Begins
00:00:35 Unpacking the Evolution of Marketing Metrics - A Fresh Perspective
00:01:54 Meet John Moran - Mastering Marketing Performance Indicators
00:02:43 Why Business Metrics Matter - Insights for Growth
00:04:53 Our First YouTube Live with John Moran - Going Live!
00:06:47 Digital Marketing Essentials - The Core Elements
00:11:12 Traffic and Business Health - Key Understandings
00:18:23 Meta and Google Performance Case Study - Real-World Applications
00:25:14 The Role of Incrementality Testing - Measuring True Impact
00:29:07 Attribution Challenges and Solutions - Navigating Complexity
00:33:32 Innovative Techniques for Traffic Generation - Beyond Basics
00:37:46 Creative Strategies for Audience Engagement - Innovative Approaches
00:40:13 Levels of Engagement - Comprehensive Explanations
00:43:38 Remarketing and Sales Cycles - Advanced Techniques
00:48:46 Interactive Q&A Session - Audience Insights and Questions
00:57:54 Key Takeaways and Practical Tips - Applying the Knowledge
01:05:13 Final Thoughts and Announcements - Wrapping Up

LINKS AND RESOURCES:

Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
The MPI Glossary
PT on Telegram
Previous John Moran Episodes!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

What Are Marketing Performance Metrics™ & Why Are They Important? Jul 26, 2024

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter.

Chapters:

00:00:00 Welcome to the Perpetual Traffic Podcast
00:00:43 Surviving a Category 5 Hurricane in Jamaica: Lauren's Wild Story
00:03:59 Introducing Our New Multi-Episode Series
00:05:53 Why Marketing Performance Indicators (MPIs) Matter More Than Ever
00:08:11 The Real Deal on Marketing Metrics: What You Need to Know
00:12:18 Bridging the Gap: How Marketing Connects to Business Health
00:22:45 Case Studies and Real-World Wins: What You Can Learn
00:25:08 Demystifying Marketing Efficiency Ratio (MER)
00:26:15 Breaking Down Silos: The Challenge of Isolated Marketing Channels
00:28:04 Apparel Brand Case Study: Beyond ROAS
00:30:01 MPIs in Action: Driving Real Business Outcomes
00:36:35 Integrating Finance and Marketing: A Strategic Approach
00:42:51 Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

MPI Checklist
Episode 602: How Google Ads Are Ripping You Off & How To Scale In Spite Of It
PT on Telegram
HURRICANE DEVASTATES CARIBBEAN
Wicked Reports
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Use the Microsoft Outage to Sell More of Your Stuff Jul 23, 2024

Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!

Chapters:

00:00:00 - Welcome to Perpetual Traffic Podcast
00:01:00 - Telegram Tidbits: Join the Party
00:02:00 - Metrics Mania: Today’s Hot Topic
00:03:30 - Sponsor Shoutout: Jim Weed’s Wonder Brew
00:05:30 - IT Apocalypse: The Largest Outage Ever
00:08:00 - Newsjacking 101: Marketing Goldmine
00:11:00 - Real-Time Relevance: Staying Ahead with News
00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks
00:19:00 - Tactical Tactics: Turning Ideas into Action
00:25:31 - Memorable Moments: Creating Lasting Impressions
00:29:59 - Wrap-Up: Final Thoughts and Future Steps

LINKS AND RESOURCES:

First Thing: Microsoft outage takes out banks, airlines and businesses
Competitors and Alternatives to CrowdStrike Falcon
Google Alerts
Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak Jul 19, 2024

In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their customers. Using lessons from Chick-fil-A and the wisdom of Obi-Wan Kenobi, Scott explains how businesses can differentiate themselves by celebrating their customers' successes and creating unforgettable experiences. Tune in to learn how to elevate your brand and leave a lasting impact on your audience.

Chapters

00:00:00 - Kickoff: Introduction to the Customer Experience Engine with Scott Wozniak
00:01:12 - Essential Insights: The Power of Operational Excellence
00:02:20 - Building Bridges: Trust through Consistency
00:05:45 - The Value of Consistency: Why Customers Return
00:10:48 - The Personal Touch: Showing You Care with Personalized Service
00:17:17 - Magic Moments: Creating Memorable Experiences
00:20:06 - Wisdom from Star Wars: Obi-Wan's Mentorship Lessons
00:21:27 - Fan Frenzy: Turning Customers into Raving Fans
00:23:29 - Real-world Examples: Chick-fil-A's Memorable Moments
00:25:48 - Victory Lap: Celebrating Business Wins
00:26:53 - Industrial Celebrations: Nucor's Unique Ways of Honoring Clients
00:29:28 - Success Metrics: Tracking and Celebrating Milestones
00:34:03 - Connect with Scott Wozniak: Insights and Opportunities

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak Jul 16, 2024

In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the importance of understanding your customer and effective systems in driving success. Tune in to learn strategies for turning your business into a customer-centric powerhouse.

Chapters

00:00:00 - Welcome to the Perpetual Traffic Podcast!
00:01:09 - Introducing Scott Wozniak: From Florida to Legendary Branding
00:02:47 - Practical Application: The Key to Turning Ideas into Actions
00:06:49 - What Makes a Legendary Brand? Insights from Scott Wozniak
00:07:48 - Creating Raving Fans: The Secret Sauce to Business Success
00:11:08 - McDonald's vs. Chick-fil-A: A Tale of Two Brands
00:17:09 - Building Raving Fans in Any Industry: Tips and Tricks
00:19:51 - Legendary Brands: Not Just for Big Names - Anyone Can Achieve This
00:22:18 - The Engine Metaphor: Fueling Your Brand's Success
00:24:28 - The Backbone of Legendary Branding
00:27:15 - Customer Insight: The Key to Understanding Why They Choose You
00:33:41 - Tools for Gaining Customer Insight: Practical Resources
00:37:24 - Effective Tools and Techniques for Gaining Valuable Customer Insight
00:41:07 - Wrapping Up: Conclusion and Final Thoughts from Scott Wozniak

LINKS AND RESOURCES:

Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine
Customer Experience Engine swoz
Webstie
Legendary Brand Academy
Scott Wozniak - Speaking
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg Jul 12, 2024

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surprising science behind effective communication and much more. His ability to distill complex ideas into actionable steps will leave you rethinking your daily routines and interactions. Tune in to learn the habits and communication strategies that can drive personal and professional success.

CHAPTERS

00:00:00 - Kicking Off: Welcome to the Perpetual Traffic Podcast!
00:01:33 - The Comeback Kid: Kasim Returns from Podcast Retirement
00:03:17 - Fanboy Moment: Introducing Charles Duhigg, Author of 'The Power of Habit'
00:04:06 - Beyond Habits: Exploring the Science of Communication with Charles Duhigg
00:05:27 - Communication Breakdown: Why Your Conversations Might Be Failing
00:10:29 - Quick Fixes: Practical Tips to Become an Effective Communicator
00:13:15 - Emotional vs. Practical: Navigating Different Types of Conversations
00:18:06 - The Deep Dive: Mastering Deep Questions and the Matching Principle
00:20:34 - Listen Up: How to Prove You’re Listening with the Looping Technique
00:22:56 - Real Connections: The Importance of Genuine Conversations
00:25:00 - Team Secrets: Inside Google’s Project Aristotle and Team Dynamics
00:29:08 - Safety First: The Role of Psychological Safety in Team Success
00:32:18 - Evolution of Talk: From Phone Conversations to Emojis and GIFs

LINKS AND RESOURCES:

Charles Duhigg Books
About Charles
‘Smarter, Faster, Better’: The New Science of Productivity
Ready to Evolve Your Digital Marketing? Let's Talk.
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

(Part 2) 3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley Jul 09, 2024

This episode is part two of Ralph and Tom Shipley’s conversation. They discuss the complexities of business acquisitions. Tom shares his expertise on structuring deals, evaluating financial health, and negotiating effectively. He talks about the importance of trust and vision in making successful acquisitions, including strategies you can use. From understanding the true profit picture to exploring innovative deal structures and safeguarding cash flow, Tom offers advice for anyone looking to grow their business through acquisitions. Tune in to gain a fresh perspective on leveraging acquisitions for business growth.

Chapters:

00:00:00 - Welcome & Ralph Introduces Tom Shipley: Expert in Acquisitions
00:01:00 - Understanding Deal Structure Basics
00:03:40 - Building Trust and Vision in Deals
00:06:34 - Key Insights on Evaluating Financials
00:09:30 - Revealing the True Profit Picture
00:12:28 - Essential Tips for Negotiation
00:18:13 - Exploring Creative Deal Structures
00:22:45 - Implementing Cash Flow Safeguards
00:28:20 - Final Thoughts and Upcoming Events

LINKS AND RESOURCES:

DEALCON LIVE
PT on Telegram
Email Tom
Tom on LinkedIn
Agency Ventures Aggregator
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley Jul 05, 2024

Ralph welcomes Tom Shipley, an entrepreneur with a background in special forces and a track record of building successful businesses through mergers and acquisitions. Tom shares his journey from the challenges of the tech bubble to creating Atlantic Coast Brands, telling you the strategies and insights that have driven his success. You’ll learn a lot about the nuances of business growth, creative financing, and how to find and close acquisition deals. Tom's stories and advice are like a guide for business owners looking to scale in innovative ways. So, tune in if you’re aiming to elevate your entrepreneurial game!

Chapters:

00:00:00 - Welcome to Perpetual Traffic Podcast
00:00:39 - Meet Tom Shipley: Serial Entrepreneur and Former Special Forces Operator
00:01:58 - Unlocking Business Growth through M&A
00:04:40 - Tom Shipley's First Business Ventures
00:05:09 - Surviving the Tech Bubble
00:06:47 - Building a Beauty Empire: Atlantic Coast Brands
00:10:07 - Innovative Financing and Acquisition Techniques
00:14:24 - Identifying Perfect Acquisition Targets
00:17:00 - Creative Deal Structures
00:19:30 - Leveraging Your Network for Funding
00:21:45 - Motivations Behind Selling a Business
00:24:00 - Retaining Key Employees
00:26:00 - Case Studies of Successful Acquisitions
00:27:07 - Steering Clear of Acquisition Pitfalls
00:34:14 - Gear Up for DealCon Conference
00:35:27 - Final Thoughts and How to Get in Touch

LINKS AND RESOURCES:

DEALCON LIVE
PT on Telegram
Email Tom
Tom on LinkedIn
Agency Ventures Aggregator
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Strangle Slack Before It Strangles You Jul 02, 2024

Ralph and Lauren are discussing using Slack for business communication and productivity. They cover the pitfalls of relying too much on Slack, sharing how it hindered productivity and created chaos in their teams. Ralph and Lauren also talk about their journey of transitioning to more structured project management tools like Jira and ClickUp. Plus, the importance of having a dedicated system for task management. Be sure to tune in to learn how you can enhance team productivity and communication strategies.

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Maximizing Business Growth
00:00:28 - Meet Your Hosts and Join the Inner Circle
00:01:01 - Slack: A Double-Edged Sword in Business Communication
00:03:15 - Radical Overhaul: Transforming Slack Usage for Efficiency
00:05:22 - From Chaos to Order: Embracing Jira and ClickUp
00:10:35 - Evolving Project Management: Adapting ClickUp for Team Needs
00:15:45 - ClickUp Unleashed: The Power of Effective Project Management
00:20:08 - Automations and Workflows: Streamlining Tasks in ClickUp
00:23:54 - Mastering Efficient Communication: Tips and Tricks
00:29:12 - Beyond Tasks: Using Slack to Foster Company Culture
00:33:53 - Wrapping Up: Key Takeaways and How to Connect

LINKS AND RESOURCES:

ClickUP
Jira
Ready to Evolve Your Digital Marketing? Let's Talk.
PT on Telegram
15 Best Project Management Software Picked For 2024
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The Meta Easy Button For Getting More Leads That Actually Buy Jun 28, 2024

Ralph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren's latest presentation at M3, revealing advanced strategies for optimizing Meta ads and leveraging CRM pixels to improve lead quality. The episode also features examples of how to use current social trends to create powerful marketing campaigns. From Ryan Reynolds' creative responses to social media buzz to practical tips on configuring sales funnels, this episode is packed with valuable information for all you marketers aiming to elevate your game. Tune in to learn how to transform your marketing approach and achieve better results!

Chapters:

00:00:00 - Welcome to Perpetual Traffic
00:00:27 - Meet the Hosts and Join Our Telegram Community
00:00:42 - Ryan Reynolds and Marketing Legends Unveiled
00:02:40 - Highlights from Lauren's Presentation at M3
00:03:38 - Dissecting Ryan Reynolds' Marketing Brilliance
00:04:27 - News Hacking and Riding Social Trends
00:05:11 - Ryan Reynolds' Popcorn Bucket Response: A Marketing Masterclass
00:08:13 - Using Social Trends to Amplify Your Marketing
00:13:04 - Strategies for Optimizing Meta Ads for Better Leads
00:14:59 - CRM Pixels Demystified
00:17:00 - Strategies for Implementing CRM Pixels
00:18:30 - Importance of Asking Qualifying Questions
00:23:45 - Case Study: High-Quality Lead Acquisition
00:25:30 - Optimizing Data Flow Between CRM and Meta
00:27:00 - Enhancing Lead Quality Through Detailed Data Collection
00:30:46 - Building a Sales Funnel with Meta: Step-by-Step
00:33:38 - Navigating Lead Qualification and CRM Challenges
00:36:30 - Practical Solutions for Lead Qualification Issues
00:40:26 - Mastering Pixel Creation and Data Management
00:48:23 - Exploring Meta's Lead Center and CRM Alternatives
00:54:55 - Final Thoughts and Practical Implementation Tips

LINKS AND RESOURCES:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You Jun 25, 2024

Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:00:34 - Join Our Engaging Telegram Community
00:01:30 - Celebrating Birthdays and Personal Updates
00:02:01 - Insights from Mastermind Events and Networking
00:04:31 - The Critical Role of Measurement in Digital Marketing
00:06:22 - Deep Dive into Metrics and Profitability
00:09:47 - Setting Realistic Client Expectations and Generating Quality Leads
00:12:15 - The Pitfalls of Relying Solely on ROAS
00:18:37 - Revenue vs. Cash Collected: Understanding the Difference
00:21:24 - How to Calculate Customer Lifetime Value
00:23:02 - Key Profitability Metrics and Setting Business Goals
00:26:03 - Strategies for Retention and Lifecycle Marketing
00:30:48 - Navigating Challenges with Attribution and ROAS
00:32:21 - Maximizing Effectiveness of SMS and Email Campaigns
00:36:27 - Integrating Sales and Marketing Data for Better Insights
00:39:45 - Evaluating the True Impact of Omni-Channel Marketing
00:44:36 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?
How Much Can You Afford To Pay To Acquire A Customer? The 5-Step Customer Acquisition Cost Formula
Episode 106: How Much Can You Afford To Pay To Acquire A Customer?
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo Jun 18, 2024

Today we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episode goes into the methods she shared for optimizing e-commerce performance, such as setting up Instagram and Facebook shops for unprecedented organic reach and integrating shoppable blogs to drive sales. Her advice on leveraging AI tools for content creation and SEO is practical and transformative, providing you with steps to enhance your digital marketing efforts!

Chapters:

00:00:00 - Welcome to Perpetual Traffic
00:02:15 - Reintroducing Lauren Petrullo
00:03:10 - The Power of a Great Review
00:05:55 - Copywriting Mastery and AI
00:08:23 - Meta Shops and Affiliate Marketing Goldmine
00:12:45 - Leveraging Organic Exposure with Shops
00:16:05 - AI in Content Creation
00:17:21 - Case Study Spotlight: From 2K to 80K Organic Visitors
00:19:34 - SEO Secrets for Explosive Growth
00:23:10 - Combining Human and AI Efforts
00:25:55 - Shoppable Blogs
00:27:50 - Mastering SEO Content Strategy
00:28:50 - Turning Articles into Sales Machines
00:30:04 - Essential SEO Tools and Techniques
00:33:56 - Integrating Content with Paid Advertising
00:35:47 - The Power of Content-Rich Websites
00:37:20 - Content as a Conversion Driver
00:41:15 - The Role of User Experience in SEO
00:43:30 - Strategic Content Planning
00:44:53 - Going Multilingual: Expanding Your Content's Reach
00:49:46 - Conclusion and Final Thoughts

Tools Mentioned:

LINKS AND RESOURCES:

Lauren Petrullo on LinkedIn
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Google Ads Are Ripping You Off & How to Scale In Spite of It Jun 14, 2024

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and strategic conversion tracking adjustments to dramatically reduce ad spend while maintaining top search positions. If you’re struggling with escalating CPCs and want to scale your campaigns effectively, this episode is jam-packed with advice and proof-of-concept screen shares that could transform your approach to digital advertising. Tune in to learn how to outsmart Google's algorithm and maximize your ad budget!

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Unveiling Hidden Ad Costs
00:01:02 - Meet John Moran: The Man Exposing Google's Price Fixing
00:02:19 - Deep Dive: Uncovering Google's Automated Bidding Mysteries
00:03:40 - Hacking the System: Reverse Engineering Google's Algorithm
00:06:10 - Proof in the Data: Confirming the Price Fixing Theory
00:07:02 - Real-Life Results: How Case Studies Reveal the Truth
00:11:14 - Fighting Back: Strategies to Overcome Google's Tactics
00:15:01 - Shocking Changes: The Impact on CPC and Conversion Rates
00:18:45 - Case Study Insights: How One Change Led to Dramatic Savings
00:20:30 - Tactical Adjustments: Modifying Bids for Maximum Efficiency
00:22:15 - Real-World Applications: Success Stories from Different Sectors
00:24:03 - Navigating Manual CPC Limits: What You Need to Know
00:26:32 - True CPC Value: Understanding What You're Really Paying For
00:28:07 - Metrics That Matter: Conversion Tracking and Business Health
00:31:23 - Benchmarking Success: Evaluating Business Health Metrics
00:34:53 - The In-App Metrics Dilemma: Challenges and Misconceptions
00:37:22 - Aligning Goals: How Business Metrics Drive True Performance
00:39:10 - Bridging the Gap: Syncing Marketing Efforts with Business Health
00:41:08 - Winning Strategies: Leveraging CPC Adjustments Effectively
00:43:22 - Wrapping Up: Key Takeaways and Actions to Implement

LINKS AND RESOURCES:

Episode 584: The Ultimate Google Performance Max Masterclass With Tier 11’S John Moran
Meet the Tier 11 Team
Why You're YouTube Ads Wrong with Tom Breeze
Cost-per-click (CPC): Definition
About Target ROAS bidding
Manual CPC bidding
About conversion tracking
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing) Jun 11, 2024

Ralph and Lauren are discussing the concept of becoming 'useless' at work. Inspired by Disney's training and delegation techniques, they share how business leaders can pass on tasks and enhance team performance. Learn how even industry giants like Disney succeed by focusing on training and smart delegation. Tune in for tips, stories, and strategies that will make you rethink your approach to leadership.

Chapters:

00:00:00 - Welcome to the Provincial Traffic Podcast
00:00:39 - Embracing Your Inner Neanderthal in Business
00:02:00 - Disney's Secrets to Delegation
00:04:35 - The Role of Training at Disney
00:07:47 - Becoming the Most Useless Person in Your Company
00:10:34 - Steps to Effective Delegation
00:15:12 - Ralph's Personal Journey to Effective Delegation
00:20:26 - Final Thoughts and Calls to Action

LINKS AND RESOURCES:

Career Ladders
PT on Telegram
Search Ryan Hodges
Episode 591: Is Delegation Your Kryptonite? Conquer The 4 Levels And Free Up Your Time
Tier 11 Vision
Tier 11 Manifesto
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing) Jun 07, 2024

Ralph Burns and Lauren Petrullo are all about making your presence in your business redundant—yes, you heard it right—useless! They share their perspectives on delegating effectively and trusting your team to take the reins, making sure your business can thrive even when you step away. Lauren introduces us to her game-changing gadget, the Stream Deck, which streamlines her workflow during client calls with a press of a button, proving that sometimes, the best productivity hacks are quite literally at your fingertips. Ralph, not to be outdone, praises the virtues of the Remarkable Two, a digital notepad that keeps him organized and focused without the distraction of endless browser tabs. Whether it's empowering your team or enhancing personal productivity, this episode is packed with advice you can put into action today. So, gear up to learn how to strategically make yourself obsolete—in the best way possible!

Chapters:

00:00:00 - Kicking Off with Pink Shoes and Podcast Pleasantries
00:01:10 - Back to Basics: Reviving Our Favorite Productivity Secrets
00:02:36 - How Lauren's Stream Deck Revolutionizes Efficiency
00:05:12 - Ralph Unveils the Remarkable 2: A Distraction-Free Note Paradise
00:08:40 - The Power of Streamlined Communication: Insights into Efficient Client Calls
00:12:08 - Crafting Uselessness: The Art of Making Yourself Redundant
00:17:27 - Cultivating Team Autonomy for Enhanced Productivity
00:18:32 - Innovation in Absence: How Stepping Back Spurs Creativity
00:20:40 - Setting the Compass: The Role of Clear Objectives in Business Success
00:22:29 - The Evolution of a Team: Constant Improvement as a Core Value
00:25:00 - Training vs. Execution: Striking the Right Balance
00:31:52 - From Ladders to Lattices: Rethinking Career Progression
00:34:12 - Wrapping Up: Key Takeaways and Where to Find Us Next

LINKS AND RESOURCES:

Career Ladders
PT on Telegram
Search Ryan Hodges
Episode 591: Is Delegation Your Kryptonite? Conquer The 4 Levels And Free Up Your Time
Tier 11 Vision
Tier 11 Manifesto
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The Single Hardest Part of Scaling a Business Revealed Jun 04, 2024

We’re sharing an episode of the Dugout CEO podcast, hosted by Casey Cavell, where Ralph was a guest. He talks to Casey about key insights on effective business management, and strategies for CEOs and marketing leaders facing economic challenges and organizational growth. Ralph discusses the importance of aligning teams with a unified vision and making informed decisions about outsourcing and in-house operations. He also goes into the need for the right support system, explaining the value of working on the business, fostering independence within teams, and leveraging strategic planning for sustainable growth. Tune in to gain knowledge on managing business complexities and scaling through purposeful strategies.

Chapters:

00:00:00 - Kickoff: Welcome to the Perpetual Traffic Podcast
00:00:07 - Business Growth Hurdles and How to Manage Them
00:01:48 - Why Integrators Are Essential for Success
00:04:48 - Meet the Dugout CEO Podcast
00:06:13 - Ralph Burns' Journey from Baseball to Business
00:09:03 - Drawing Business Insights from Baseball
00:13:45 - Specialization vs. Scaling: Finding the Balance
00:17:30 - When to Pivot: Adapting Your Business Strategy
00:19:50 - Listening to Customer Needs for Growth
00:22:12 - Targeting and Serving Your Ideal Customer
00:26:00 - Mastering Strategic Planning and Leadership
00:28:15 - The Mr. Fix-It Hat: Empowering Your Team
00:32:45 - The Fun and Importance of Quarterly Planning
00:36:05 - Wrap-Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

The Tier 11 Manifesto
PT on Telegram
Virtual Boss: A practical guide for masterfully leading and managing remote teams
Episode 588: (Part 2) From One-Man Show To Growth Engine: The COO Transformation With Ryan Hodges
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency May 31, 2024

Ralph Burns offers a look at key strategies for business expansion and the challenges of managing a virtual enterprise. He shares his personal journey to building a multimillion-dollar agency, discussing critical choices related to business valuation and growth pathways. The discussion also touches on the fundamental principles that sustain business success and the importance of a structured hiring process. Also, Ralph provides tips on using simple technological tools to streamline operations and the benefits of developing effective operational procedures, giving you actionable guidance for nurturing and leading a successful digital business.

Chapters:

00:00:00 - Embarking on Excellence: The Scaling Voyage Begins
00:01:00 - Growth Trifecta: Revealing Key Expansion Strategies
00:01:36 - Remote Realities: Overcoming Virtual Business Challenges
00:03:00 - Ralph's Journey: Building a Multi-Million Dollar Legacy
00:04:47 - Market Mastery: Capitalizing on Industry Opportunities
00:08:05 - Strategic Pathways: Selecting Routes for Agency Growth
00:12:36 - Valuation Visions: Navigating Exit and Expansion Options
00:16:47 - Strategic Insights: Exploring Growth Through Mergers and Acquisitions
00:20:59 - Core Philosophy: Unveiling Tier 11's Foundational Beliefs
00:24:53 - Talent Magnetism: Strategies for Attracting Top Talent
00:27:06 - Organizational Architecture: Designing Effective Structures
00:29:48 - Hiring Excellence: Enhancing the Recruitment Framework
00:34:30 - Optimizing Operations: Streamlining Processes with Innovative Tech
00:39:12 - Tech Toolbox: Harnessing Simple Tools for Operational Efficiency
00:43:13 - Systems for Success: Crafting and Implementing SOPs
00:46:26 - Closing Insights: Reflecting on Key Learnings and Farewells

LINKS AND RESOURCES:

PT on Telegram
Virtual Boss: A practical guide for masterfully leading and managing remote teams
Episode 588: (Part 2) From One-Man Show To Growth Engine: The COO Transformation With Ryan Hodges
The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency(Video)
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Why you're doing YouTube Ads wrong with Tom Breeze May 28, 2024

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you’re aiming to up your YouTube game, this episode is a must-listen!

Chapters:

00:00:00 – Welcome to the Perpetual Traffic Podcast!
00:00:39 – Join Our Telegram Group: Get the Inside Scoop
00:01:09 – Meet Tom Breeze: The YouTube Ad Maestro
00:04:42 – Tom's Unconventional Agency Model: Viewability Unleashed
00:09:12 – The Birth of Viewability: Tom's Origin Story
00:11:34 – High-Risk, High-Reward: Performance Partnership Model
00:14:07 – Building Trust and Delivering Results
00:16:19 – Future-Proofing Your YouTube Ads: Trends and Strategies
00:19:23 – ChatGPT's Impact on YouTube Search Habits
00:22:15 – Cracking the CPM Code
00:25:38 – The Long-Form Ad Advantage: Strategy for Success
00:28:42 – Decoding YouTube Analytics
00:31:48 – The Cornerstone VSL: Killer Video Sales Letters
00:34:01 – Tom's Three-Act Structure: Mastering Video Content Strategy
00:38:29 – Act Two Unpacked: Problems and Solutions
00:41:05 – Crafting Act Two: Techniques for Problem-Solving Videos
00:43:40 – Act Three Finale: Delivering Solutions and Building Trust
00:52:42 – Tom's Five A's: The Blueprint for Video Marketing Success
00:58:23 – Tom's Reflections: Becoming a Video Marketing Master

LINKS AND RESOURCES:

PT on Telegram
Tom Breeze on PT
Average Percentage Viewed
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner May 24, 2024

Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging tech-savvy automation techniques to the importance of proof of life in email campaigns, the duo guide listeners through practical solutions to common marketing challenges. Tune in for a lot of tactical advice that could revolutionize your approach to lead generation and conversion!

Chapters:

00:00:00 - Welcome to Perpetual Traffic: A Business and Marketing Podcast
00:00:38 - Unraveling the Telegram Thread: Our Community Insights
00:02:45 - Email Delivery and Lead Quality: The Deep Dive Begins
00:07:24 - Personalized Emails: Strategies for Better Segmentation
00:09:33 - High-Quality Lead Forms: Crafting the Perfect Questions
00:13:17 - High-Intent Lead Forms: Balancing Quantity and Quality
00:16:49 - Audience Engagement: Boosting Email Interaction
00:19:02 - The First Email: Setting the Stage for Engagement
00:24:13 - Effective Calls to Action: Maximize Your Email Impact
00:26:10 - Lead Scoring and Tracking: Techniques for Success
00:28:22 - Automating Sales and Marketing: Best Practices
00:29:31 - Building Your Automation Team: Roles and Responsibilities
00:34:10 - Specialization vs. Cross-Functional Roles: What Works Best
00:36:00 - Social Media Strategies: Driving Sales and Engagement
00:41:03 - Paid Traffic Conversions: Optimizing for the Right Events

LINKS AND RESOURCES:

Gorgias
Episode 494: Top Ways Your PPC Spend Is Being Wasted With John Moran
Episode 543: How To Sell A $250,000 Product With And An 8X ROAS On Google With John Moran
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent? May 21, 2024

Ralph Burns and Perpetual Traffic’s new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban’s ripple effects on small businesses and influencers who’ve found a goldmine in the app’s algorithm. Amid the political wrangling and economic power plays, they question what's really driving this move and who stands to gain or lose. Get ready as Ralph and Lauren unpack the drama, providing hot takes on how this saga could reshape your social media strategy.

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Fresh Faces and New Beginnings
00:00:44 - Telegram Talk: Join Our Buzzing Community
00:02:16 - TikTok Trouble: Legislation, Bans, and What It Means for Business
00:05:35 - Algorithm Secrets: Why TikTok’s Formula Has Everyone Talking
00:07:00 - National Security or Nonsense? The U.S. Government’s Concerns
00:08:45 - Economic Power Play: TikTok's Influence on Small Businesses
00:10:15 - Competing Platforms: How TikTok Stands Out from Meta and Google
00:12:09 - Project Texas Unveiled: TikTok’s $2 Billion Security Bet
00:14:30 - Jobs on the Line: Economic Impact of the TikTok Ban
00:16:45 - Global Ripple Effect: What Happens if the U.S. Leads the Way?
00:18:10 - Small Business Stories: Real-Life Examples of TikTok Success
00:20:30 - Political Year Drama: How Elections Influence Tech Policies
00:23:24 - Big Picture: Social Media, Government Scrutiny, and Business Impacts
00:28:15 - Parting Words: Join the Conversation

LINKS AND RESOURCES:

37 Important TikTok Stats Marketers Need to Know [2024]
TikTok sued the U.S. government to block a ban. Here’s what happens now
Discovery on TikTok
TikTok TOS
Restrictions on TikTok in the United States
PT on Telegram
TikTok Sues U.S. Government Over Law Forcing Sale or Ban
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes May 17, 2024

This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they discuss the power of podcasting, the importance of curiosity, and the art of effective communication. As Kasim bids farewell, this episode serves as a tribute to their collaborative spirit and a celebration of the growth they achieved. Join us for a poignant and entertaining send-off as we look back on the incredible ride with Kasim and look forward to what lies ahead.

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Introductions and Farewells
00:01:00 - Reflecting on the Journey: Ralph and Kasim's Partnership
00:03:45 - The Emotional Side of Podcasting: Saying Goodbye
00:06:23 - The Power of Podcasting: Insights and Impact
00:10:15 - Building Connections: Networking Through the Show
00:13:30 - Content Creation: From Podcast to Multi-Channel Strategy
00:16:50 - Lessons Learned: The Influence of Perpetual Traffic
00:19:37 - Becoming the Guide: Lessons in Leadership and Learning
00:24:02 - The Essence of Curiosity in Podcast Hosting and Joe Rogan: A Multifaceted Success Story
00:26:24 - Mastering the Art of Listening
00:28:08 - The Challenge of Being Genuinely Interested
00:32:40 - Listening Skills: Creating Space for Deeper Conversations
00:36:07 - The Art of Reinvention in Business and Podcasting
00:42:37 - Openness and Vulnerability: Lessons Learned
00:47:04 - A Fond Farewell and Looking Ahead

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The Best of Kasim Aslam on Perpetual Traffic May 14, 2024

we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights have consistently challenged and enriched our understanding. His hot takes and rigorous analyses not only highlight the dynamic nature of digital platforms but also underscore the enduring relevance of adapting to technological advancements. As we explore these themes, Kasim's legacy emerges as a beacon for innovative thinking and strategic agility in the ever-evolving realm of digital marketing.

Chapters:

00:00:00 - A Fond Farewell: Commencing Kasim's Celebratory Send-off
00:03:22 - The 1 Secret to Lowering Your CPAs by 60% on Meta
00:32:24 - 6 Critical Campaigns for Success in Google Ads with John Moran
00:42:29 - Why Google Might Be 1300X Smarter Than Facebook
00:50:42 - Why Google Performance Max Now Kinda Sucks & When You Should Use It
01:07:49 - Parting Wisdom: Kasim's Final Insights and Heartfelt Goodbye

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets May 10, 2024

This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim’s expertise shines in his first appearance as he demystifies Smart Shopping and Google’s vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim’s contributions but also highlights the timeless value of data-driven marketing strategies.🎙️🚀

Chapters:

00:00:00 - Introduction to Perpetual Traffic: A Tribute to Kasim Aslam
00:01:39 - Insights on Google Performance Max
00:04:26 - Kasim’s First Episode: A Look Back
00:05:49 - Achieving Astounding E-commerce Results
00:09:00 - Leveraging Google's Extensive Data for Marketing
00:14:23 - Google’s Data Profiling
00:18:55 - Strategies for E-commerce Growth with Smart Shopping
00:22:00 - GTIN Codes and Product Feeds
00:24:00 - Lifestyle Images in Ads
00:27:00 - High-Ticket Items and Lead Generation
00:28:49 - Smart Shopping: Best Practices and Pitfalls
00:29:46 - The Role of Conversion Tracking in Smart Shopping
00:31:22 - Overcoming Smart Shopping Campaign Hurdles
00:32:20 - Effective Budget Allocation for Smart Shopping
00:33:15 - The Significance of Product Selection in Campaigns
00:44:18 - Expanding Smart Shopping Campaigns Thoughtfully
00:48:01 - Post-Learning Phase: Campaign Optimization
00:52:25 - Selecting an Agency for Google Ads Management

LINKS AND RESOURCES:

The 3X Shopify Challenge
Google Ads Mastery Program with Kasim
About Smart Shopping Campaigns
Global Trade Item Number (GTIN)
Episode 302: iOS14 Attribution: Where’s Your Money Going?
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time May 07, 2024

Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to really step up your game, you've got to know when to step back. It’s a goodbye, a lesson in trust, and a little nudge to all of us to sometimes just pass the baton. So tune in, laugh a little, learn a lot, and maybe say a little goodbye yourself.

Chapters:

00:00:00 Welcome Aboard: The "See Ya Later" Episode Begins
00:00:42 Trip Down Memory Lane: Celebrating Growth and Good Times
00:02:04 Big News Break: It’s Not Goodbye, It’s “See You Later”
00:04:25 The Power of the Co-Host Seat: From Little Kasim to Big Celebrity
00:07:12 Heartfelt Thanks: A Co-Host's Gratitude and Insights
00:09:40 The Future Calls: Kasim Talks New Beginnings
00:12:55 Delegation 101: How to Grow Big by Letting Go Small
00:18:58 Deep Dive into Boss Moves: The Fine Art of Delegation
00:21:33 Why You Should Let Go to Grow: Insights on Leadership and Growth
00:24:50 Unpacking Delegation: The What, Why, and How
00:28:15 From Doing to Leading: Embracing the Delegation Journey
00:30:42 The Big Delegation Discussion: Getting into the Weeds
00:33:58 Strategic Delegation: Moving from Micro to Macro Management
00:36:20 Transitioning Out: A Co-Host's Path to New Adventures
00:38:04 Breaking Down Work: From Busywork to Brainwork
00:39:17 Delegation Decoded: Making More by Doing Less
00:40:02 Climbing the Work Ladder: From Grunt Work to Genius Moves
00:45:43 Delegate Like a Pro: Cut Out, Smarten Up, Hand Over
00:53:55 Delegation Live: Turning Theory into Practice
00:58:55 Wrapping Up: The Magic of Letting Go and Looking Forward
01:06:11 Signing Off: Reflecting Back and Rocketing Forward

LINKS AND RESOURCES:

The Easier Way to Delegate for Perfect Results
Episode 304: How To Get Insane Google Smart Shopping ROAS With Kasim Aslam
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo May 03, 2024

Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break.

Chapters:

00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors
00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers
00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism
00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing
00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok
00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases
00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing
00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha
00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage
00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for Marketers

LINKS AND RESOURCES:

Gen-Z Broke the Marketing Funnel
SUPERCHARGE YOUR MARKETING ROI
PT on Telegram
Wiki Generation Alpha
World of Luxury
My Disney Side Shadows Augmented Reality Experience | Grand Visual
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo Apr 30, 2024

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday!

Chapters:

00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery
00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look
00:03:24 - Strategic Moves: How Disney Anticipates Market Trends
00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha
00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics
00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement
00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools
00:16:48 - The Influence of Visual Media on Gen Z Buying Habits
00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation
00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop
00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools
00:29:24 - Closing Thoughts: Join Our Perpetual Traffic Community

LINKS AND RESOURCES:

Gen-Z Broke the Marketing Funnel
SUPERCHARGE YOUR MARKETING ROI
PT on Telegram
Wiki Generation Alpha
World of Luxury
My Disney Side Shadows Augmented Reality Experience | Grand Visual
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges Apr 26, 2024

In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing change can open doors to unexpected opportunities and personal growth. Tune in for a dose of inspiration that’s perfect for anyone looking to master their own life transitions.

Chapters:

00:00:00 - Kickoff with Perpetual Traffic: The Brains Behind the Operation
00:00:44 - Why Rush? The Mighty Merits of Methodical Moves
00:01:30 - Decoding Delays: How Slowing Down Keeps You Ahead
00:03:15 - Step by Step: The Strength of Strategic Pauses
00:05:45 - The Art of Anticipation in Process Optimization
00:07:39 - Command Central: Constructing a Leadership Team That Scales
00:10:22 - Blueprints for the Big Time: Constructing a Core Leadership Team
00:13:38 - Meet the Integrator: Your Business Growth's Secret Weapon
00:15:05 - Integrators 101: Aligning Vision with Operational Reality
00:17:29 - Operational Orchestrators: Why Every Business Needs an Integrator
00:19:20 - The Wrap-up: Integrators, Impacts, and Next Steps
00:21:00 - Signing Off: Connections and Conversations to Continue

LINKS AND RESOURCES:

PT on Telegram
Traction: Get a Grip on Your Business
EOS Operating System
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
SUPERCHARGE YOUR MARKETING ROI
Ryan Hodges on LinkedIn
Titus Talent Services
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Our TOPPODCAST Picks

Follow Us

Stay Connected

Chapters:

Connect with Lauren

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

IN THIS EPISODE, YOU'LL LEARN:

OUR PARTNERS:

IN THIS EPISODE, YOU'LL LEARN:

Links and Resources:

OUR PARTNERS:

Give Us Feeback and Get Entered to Win a DigitalMarketer Certification

OUR PARTNERS:

OUR PARTNERS:

Get Adam's Killer Moneyback Offer

OUR PARTNERS:

Get Adam's Killer Moneyback Offer

OUR PARTNERS:

OUR PARTNERS:

OUR PARTNERS:

Resources Mentioned

Our Partners

Don't forget to join his Free Quiz Funnel Masterclass

Resources Mentioned

Our Partners

Topics Covered

Resources Mentioned

Our Partners

Related Podcasts

1

2

3

4

5

6