People of Product

155: The Hype and Reality of AI Solutions in AEC ft. Tannis Liviniuk Nov 18, 2024

Tannis Liviniuk is the Digital Advancement Executive at Zachry Group and has a background in industrial construction, working on an array of different projects from greenfield and brownfield to shutdowns, freeze-ups, and fire rebuilds.

In this week’s episode, we dive into the challenges of user adoption of new tools, the importance of understanding the end user, and the ethical questions surrounding AI.

Other topics covered include:

* the role of AI in data management

* the ethics of AI and technology resistance

* effective engagement with tech companies

* building strong relationships in tech

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

154: Construction Tech’s Biggest Misstep | Overlooking On-Site Realities ft. Tyler Campbell Nov 04, 2024

Tyler Campbell is the owner of Storybuilder Creative and co-host of the Construction Brothers podcast. His background in steel detailing coupled with experience creating videos in the commercial construction industry grants Tyler with unique insights into areas where construction tech falls short and how it can be improved. Topics include:

* Challenges with technology adoption

* The importance of proximity

* Generational shifts in the industry

* Technologists in the field

Brought to you by Crema - Get the most out of your existing product teams.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

153: How the Most Important Industry in the World is Becoming Tech-Empowered ft. Dustin Burns, McCownGordon Construction Oct 21, 2024

Dustin Burns is the VP of Technology at McCownGordon Construction. His approach to technology impacts corporate culture, creating higher associate engagement and productivity. Dustin believes technology is useless if it doesn’t help people, and that construction is the most important industry in the world. In this week’s episode, he breaks down how new tech solutions are transforming the AEC industry — from preventing rework and reducing safety risk to changing the way the next generation views trade careers.Topics covered in this episode include:

* the shifting perspective of working a trade

* the role of technology in client experiences

* safety and efficiency in construction

* looking outside of the AEC industry for construction tech solutions

Brought to you by Crema - Get the most out of your existing product teams.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

152: From Silos to Synergy - Autodesk's Eveart Foster on AI in AEC Oct 07, 2024

What does it take to build the future environments that support where we live, work, and play? Eveart Foster is the Integrations Subject Matter Expert at Autodesk and has had a unique opportunity throughout his career to see the entire life cycle of the built world experience, from engineering and design to pre-construction planning. This week Eveart takes us through the role of data maturity in the architecture, engineering, and construction world. Other topics covered include:

* the importance of holistic thinking

* AI and automation potential in construction

* creativity and AI tools

Join the conversation 👇🏼How do you see data maturity, AI, and automation shaping the future environments where we live, work, and play? What challenges or opportunities will these technologies bring to the architecture, engineering, and construction industries?

Brought to you by Crema - Get the most out of your existing product teams.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

151: The Secret to Building Effective Teams Using Context ft. Jessica Dubin Sep 23, 2024

The path to product management can be an unconventional one. This week, Jessica Dubin shares her story of transitioning from the education sector, where she graduated from Harvard University's Graduate School of Education, to becoming Chief Product Officer at Remesh, an AI-focused research platform. Along the way, she observed how context influences how we work, serve our users, and develop products.In this episode, we’ll discuss:

* navigating leadership and organizational challenges

* balancing transparency and focus

* understanding what motivates teams

* setting up new employees for success by gathering context for them

* customer context and user engagement

* the importance of retrospectives

Join the conversation 👇🏼 Jessica’s path from education to product management shows how diverse experiences can shape leadership. What unconventional career shift or unique background have you encountered in your own journey, and how has it influenced the way you work or lead?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

150: The Perils of Shiny Object Syndrome in Rapidly Scaling Startups ft. Hannah Clark Sep 09, 2024

We all want our teams to be agile, but when is agile too agile? This week I’m joined by Hannah Clark, editor at TheProductManager.com and host of The Product Manager Podcast. Hannah shares insights from startup project managers at various levels who navigate challenges like “shiny object syndrome,” lack of collaboration while working remotely, and other issues that arise in rapidly scaling startups.

Topics covered include:

* the disconnect between product development and people management

* balancing innovation with stability

* the cost of switching directions

* balancing trust and change in leadership + shiny object syndrome

* empowering teams and maintaining momentum

* navigating psychological safety and feedback

* the value of the “complainer” in teams

* intentionality in remote work

* the future of work culture

Join the conversation 👇🏼How do you ensure your team stays focused on long-term goals without stifling the innovative spirit that drives startups forward? Share your experiences with balancing agility and stability in fast-paced environments.

Brought to you by Crema - Get the most out of your existing product teams.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

149: Building Tomorrow's Data Infrastructure with Diode Ventures' Brad Hardin Aug 26, 2024

Currently serving as President of Diode Ventures, the infrastructure development arm of Black & Veatch, Brad Hardin has worked as a LEED-accredited architect, construction manager, and technology leader in a national and international capacity with a focus on business development/procurement, technology strategy, and growth. Join me in this week’s conversation with Brad as we discuss the crucial role of infrastructure development for the future of artificial intelligence and how to integrate advanced technology effectively and sustainably while highlighting the significance of a strong, collaborative team and a culture of continuous learning.Topics covered in this episode include:

* the challenges of archaic systems

* benefits of prefabrication and automation in construction

* the fascinating possibilities of quantum computing

* community engagement and public perception

* the role of humans in a tech-driven world

Join the conversation 👇🏼

What antiquated legacy systems do you notice in your professional or personal life that need to be updated? Are they updates technology can achieve, or are they better left for humans to handle?

Brought to you by Crema - Get the most out of your existing product teams.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

148: Reimagining Job Sites of the Future with Jeff Danley Aug 12, 2024

Imagine the job site of the future, where autonomous drones are moving material across the worksite and earth is being moved by vehicles being operated by people across the world, all driven by AI. These are a few of the things we get to talk about this week on the podcast with Jeff Danley. Jeff Danley, is the Director of Innovation at Burns & McDonnell, and he has over 20 years of experience driving innovation at the intersection of technology and business. He’s been at the forefront of technological evolution, from the early days of the internet to the transformative impact of mobile devices, and now he leads the charge in leveraging AI to redefine industry standards. The topics we cover in this episode include:

* the future of construction sites driven by AI

* autonomous drones

* the importance of connectivity

* the challenges of integrating new tech into a traditionally laggard industry

* building a “digital fabric” to connect people, equipment, and materials

* enhancing safety on job sites using AI

Join the conversation 👇🏼

What issues involving safety, efficiency, and connectivity have you encountered in your professional environment that could be remedied by AI?

Brought to you by Crema - Get the most out of your existing product teams.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

147: From Blueprints to AI - Exploring ARCO's Innovative Journey with Eric Whobrey Jul 29, 2024

Join me in a conversation with Eric Whobrey, VP of Innovation at ARCO Construction, as we explore the parallels between the design-build process in technology and construction and how Eric navigates the tension between making sure that the organization is rowing in the same direction while also giving permission to experiment, innovate, and maybe even stretch the rules a little bit every once in a while.

In this episode, we’ll talk about:

* challenges and opportunities in balancing organizational efficiency with the need for innovation

* the importance of solving 'gray area' challenges

* the role of AI and robotics in construction

* training, communication, and empathy in innovation

* overcoming adoption and scalability challenges

Join the conversation! 👇🏼What are some ways that organizations can encourage growth and innovation while maintaining consistent deliverables for our clients?

Where to find Eric: LinkedIn: https://www.linkedin.com/in/ericwhobrey/

Brought to you by Crema - Get the most out of your existing product teams.

00:00 Introduction to the Intersection of Technology and Construction

01:20 Meet Eric Whobrey: VP of Innovation at Arco

01:58 Exploring Gray Areas and Innovation Challenges

04:48 The Role of AI and Robotics in Construction

10:18 Design-Build Collaboration and Agile Methodologies

20:05 Operational Challenges and Data Management

29:57 Adoption and Change Management in Construction

35:37 Looking Ahead: The Future of Construction Innovation

38:12 Conclusion and Final Thoughts

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

146: JE Dunn’s Century-Long Journey to Tech Leadership with Mark Stocks Jul 15, 2024

Construction leaders, this one is for you! This week on the podcast, we hear how J.E. Dunn Construction is piloting cutting-edge technology within their 100-year-old organization. They acknowledged that legacy and tradition are important, but so is future casting. Mark Stocks, VP and Director of Enterprise Architecture and his team are successfully balancing practicality and genuine innovation in an industry where it’s tough to do. In Q3 of 2024, Mark’s team is focusing on clean data and the ‘big three’ — AI, ML, and citizen development — to drive growth and efficiency. Hear how this major general contractor is adopting Microsoft’s CoPilot for meeting summaries and form-building, integrating Autodesk for project management, and utilizing low-code/no-code platforms to streamline business processes.

Where to find Mark: LinkedIn: https://www.linkedin.com/in/markstocks/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Bonus: People of Product is Back! What's Next? Jul 08, 2024

People of Product is back from a hiatus! In this brief episode, we'll fill you in on what to expect from the next season.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

145: How Technology is Transforming the Construction Industry (ft. Aaron Henderson) Feb 19, 2024

Technology is changing the way we approach construction - from planning and visualization to project management. In this week's episode, Aaron Henderson of STACK Construction Technologies shares insights from his perspective after having shifted from traditional construction consulting to the tech-driven realm. George and Aaron talk about showcasing some of the exciting aspects of construction to attract new talent, niching down to specialize in specific markets, and picking the right technologies when each project is unique.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

144: The Number One Role of a Product Manager (ft. Blake Reichenbach) Feb 05, 2024

In 2024, the core principles of PdM haven’t changed. The number one role of a product manager is getting to the root of how serve your customer better. How do you make them LOVE your product and your business. Innovation is the name of the game, but how can you front new technologies while still creating value for customers? This and more on the episode with guest Blake Reichenbach, a product manager at Hubspot.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

143: The Intersection of Technology and Playful Learning (ft. Anna Jordan-Douglass) Dec 11, 2023

George Brooks interviews Anna Jordan-Douglass, the Founder and Chief Creative Officer of Makefully Studios. Anna shares her profound journey through the realms of technology and creativity. Basked with an innate passion for making learning more interactive and fun, Anna explains the sheer magic of assimilating play with education and shares insights into her collaboration with the Jim Henson Company, and how she gathered experiences that later led to the creation of her very own Makefully Studios. With a strong team that shares a similar vision of fostering creativity and enhancing learning, Makefully Studios has emerged as a vibrant platform for crafting playful learning environments for children. Tune in to delve deeper into the insightful world of creative learning and Anna's impactful work in the field.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

142: Transforming the Customer Experience with AI (ft. Lamees Butt) Nov 13, 2023

George Brooks interviews Lamees Butt, the Senior Vice President of Global Alliances and Channels at Zoovu. Lamees shares her passion for improving the customer experience and reducing employee workloads through AI-powered solutions, the importance of focusing on customer value, and reimagining the customer journey to drive growth. They discuss the role of AI in personalizing the buying experience and helping businesses make data-driven decisions. Lamees also highlights the opportunities for B2B organizations to transform their processes and create better digital experiences. Tune in to gain insights into the future of AI and how it can revolutionize business operations and customer satisfaction.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

141: Mastering Customer-Centric Product Management (ft. Ryan Glasgow) Oct 09, 2023

George chats with Ryan Glasgow, CEO of Sprig, a seasoned product expert. They discuss the key to successful product development: understanding customer problems. Ryan emphasizes the value of asking the right questions and draws insights from his experience at Weebly, where user feedback revolutionized their mobile app. They also dive into the broader concept of customer-centric product management, exploring the impact of genuine understanding on product-market fit and the significance of unconventional team structures and early "aha!" moments.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

140: Elevating E-Commerce | The Power of User-Centricity (ft. Bryan House) Sep 18, 2023

George Brooks interviews Bryan House, Chief Experience Officer at Elastic Path. They discuss the world of composable commerce, the synergy between product management and customer success, and the role of user-centricity in e-commerce development.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

139: AI in the Room | How Sembly.ai Listens, Learns, and Transforms Meetings (ft. Artem Koren) Sep 05, 2023

George Brooks interviews Artem Koren, Co-founder of Sembly.ai. Artem shares the journey of creating Sembly, an AI-powered meeting companion. Artem unveils Sembly.ai's unique team structures for different technological components and emphasizes the flexibility required in handling NLP (Natural Language Processing) and AI development. The interview showcases the pivotal role of product managers, who drive innovation, user experience, and customer interaction. Discover how Sembly.ai transforms meetings with its AI teammate, revolutionizing the way we collaborate.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

138: Navigating the Product Launch Maze with Ignition's AI Platform (ft. Karthik Suresh) Aug 21, 2023

George interviews Karthik Suresh, co-founder of Ignition, a platform that unlocks revenue opportunities by aligning product, marketing, and sales teams around new market initiatives.
Ignition aims to help companies achieve a solid product-market fit and successful product launches by providing an AI-powered platform that guides users through the entire go-to-market process. Their discussion delves into the challenges of coordinating product launches, the importance of effective messaging and positioning, and how Ignition's AI technology assists in creating standardized go-to-market plans.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

137: The Secret Sauce Behind SmartSuite's Triumph (ft. Jon Darbyshire) Aug 07, 2023

Join George in a conversation with Jon Darbyshire, the visionary founder of SmartSuite as they explore the art of user experience, relentless iteration, and the value of customer feedback in crafting a game-changing work management platform. Throughout the episode, Jon reveals the key principles of effective product design, emphasizing the value of continuous iteration and incorporating customer feedback. Whether you're an entrepreneur, product manager, or design enthusiast, this conversation sheds light on the power of user experience in shaping a successful product.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

136: Supercharge Marketing with Generative AI (ft. Jon Ricketts) Jul 24, 2023

George Brooks interviews Jon Ricketts, CEO and Co-Founder of a game-changing software platform that is set to transform content creation—Writerly AI powered by Generative AI. Tune in to learn how generative AI is reshaping content creation and marketing automation, and its incredible potential for businesses worldwide.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

135: Designing the Future | Crema's Journey from Product Agency to Consultancy Jun 26, 2023

We regularly preach to our clients that they ought to be seeking ways in which they should be evolving with the times. The same is true for our company. Crema is officially pivoting our business direction in 2023. In this episode, George explains why now.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

134: How a Design Consultancy Can Help Shape Your Company's Future Jun 12, 2023

This week Dan Linhart is joined by Crema's VP of Strategy to explain our new company direction. As we've evolved from a software agency into a design consultancy, we're taking a slightly new approach to our work. Hear how we use design thinking and more holistic strategies to solve highly complex business challenges. And whether you might be a good candidate to partner with a design consultancy.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

133: Innovation through Collaboration | The Storyblocks Design Team (ft. Justin Wieners) May 26, 2023

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

132: Disrupting the Quick Service Restaurant Industry with Technology (ft. Sean Steppe, Hawaiian Bros) May 15, 2023

George interviews Sean Steppe, senior manager of Restaurant Systems at Hawaiian Bros Island Grill.

Hawaiian Bros is a breakout restaurant that is expanding across the country, using technology to create a better end-user experience, not only for ordering and checkout processes but also in the kitchen and on the backside of their organization. Hawaiian Bros uses technology and data to help make decisions and provide better service to their customers as they scale up. With the freedom to test and try new things, they are breaking and refocusing to use tech to push the brand forward in the restaurant space.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

131: Debunking Myths & Misconceptions About AI in the Workplace (ft. Michelle Frost) May 01, 2023

It's good to recognize what AI is and what it is not. In this episode, George Brooks is joined by Michelle Frost to de-bunk myths & misconceptions about what AI can mean for processes in the workplace. Learn about the necessary steps to train a model, from collecting and preparing data to testing and evaluating the model. Plus, the importance of ML Ops and the impact of using third-party libraries and packages.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

130: Revolutionizing Data Privacy and AI Innovation (ft. Gharib Gharibi) Apr 17, 2023

George interviews Gharib Gharibi, the Director of Applied Research and Head of AI at TripleBlind, a startup based in Kansas City that has now expanded globally. TripleBlind enables data-driven innovation while preserving privacy, allowing for the training of fair and generalizable models with diverse data from multiple institutions. In this episode, they discuss the need for collaboration between academia, industry, researchers, and policymakers to shape the future of AI and build responsible and fair AI. You'll also hear about the challenges faced by customers and prospects in understanding and embracing the full potential of AI and the importance of #usability in AI tools.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

129: The Opportunities and Challenges of Integrating AI into Your Workforce (ft. Carmel Wynkoop) Apr 03, 2023

In this episode of People of Product, George Brooks speaks with Carmel Wynkoop, a partner at Armanino, a Top 25 CPA and consulting firm. Carmel leads the business analytics and automation practice at Armanino, providing data-driven practice improvements and automation for international clients in various industries.
They discuss the potential of AI and how organizations can start small to achieve small wins that create momentum toward realizing the full potential of AI, machine learning, and robotic process automation (RPA).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

128: The Potential of AI for Business Mar 20, 2023

AI is becoming more complex as it begins to touch multiple facets of our everyday lives -- including business. In this week's episode, George and Dan discuss what AI could mean for the future, from the way we work to the products we create.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

127: Product Team Basics - What's the Purpose of Agile Sprints? Feb 27, 2023

The bi-weekly Sprint is at the heart of the Agile methodology. In this episode, we discuss why Sprints are structured the way that they are and tips for making them successful. Why is a sprint typically 2 weeks? What are the traditional activities that happen over that period of time? Plus expert tips for how to set clear goals and stay aligned for cross-functional teams.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

126: Product Team Basics - What are Story Points and Velocity? Feb 20, 2023

Stop using hour-based estimation for your work. There’s a better way! Whether it's a project as a whole or just a Sprint, Story Points and Velocity are key tools in trying to predict the future and make the most of your team's time and effort. In this episode, Dan & George talk about how Story Points offer a means of estimation that is relative to a particular frame of reference, enabling you to get a more accurate understanding of your true Velocity.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

125: Product Team Basics - What Are Epics and Stories? Feb 13, 2023

George and Dan delve into the world of epics, both in literature and in the tech industry. Learn how epics and stories in the digital product world can be deconstructed into smaller, more manageable chunks in order to achieve success.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

124: Do You Actually Need a Product Roadmap? Feb 06, 2023

Having a roadmap is important, even in an Agile environment, because it provides a shared understanding of where a project is headed. In this week's episode, Dan and George discuss the process of creating a roadmap, including the timeline and the stages involved, such as planning, prototyping, and user engagement. They also touch on the benefit of being agile and making adjustments as necessary, while still maintaining the overall direction towards the project's north star.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

123: How to Get a New Product Team Aligned Jan 30, 2023

The best products are built by creative individuals working together towards a common goal. However, with the diversity of skillsets, experience levels, and influences present in a team, achieving alignment can be a challenge. George and Dan discuss how to overcome obstacles and maintain a productive and aligned product team in this week's episode of People of Product.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

122: How to Start a Custom Software Initiative in Your Company Jan 23, 2023

The idea of starting a custom software initiative within your company is a daunting one. From gathering buy-in from leadership to conducting user interviews, in this week's episode, we'll break down some of the best ways to tackle the overwhelming beginnings of a custom software initiative.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

121: What is a Digital Product? Jan 17, 2023

After 100+ episodes and talking with listeners, we realized that one of the biggest challenges is simply getting back to the basics of product work. In this episode, we want to define a term we often use: digital product. What is a digital product, and what is it not? Who creates digital products and why?
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

We're taking a short break! Sep 06, 2022

We're taking a break to reset and consider different formats and pacing for People of Product. We'll be back in the fall with more amazing episodes about people doing the best work of their lives!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

120: How to Avoid the Silent Killer of Work (ft. Dr. T) Aug 21, 2022

In the post-pandemic era, people are burnt out. We’re searching for ways to have better human connection and productivity at work. But those things can only happen in spaces with psychological safety. The challenge is that it takes even MORE intentionality to foster. In this episode, Dr. Tharaka Gunarathne (psychiatrist & consultant with FORM) shares his methods for how to foster high levels of trust at work while avoiding further burnout.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

119: How to Finally Land a Job in UX (ft. Sarah Doody) Jul 25, 2022

The job market in tech is volatile. But there are factors within your control to land the gig you’re looking for. In this episode, Sarah Doody - Founder & CEO of Career Strategy Lab - shares advice from years of talking with candidates, hiring managers, and UX teams. Hear what you can do to escape the all-too-common journey of 100 plus failed applications.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

118: Letting Inspiration Take Hold Jul 11, 2022

Inspiration is everywhere! In the workplace, it can be especially powerful when turned into action. With an abundance of things to latch onto, it’s helpful to know where the best inspiration comes from. In this episode, Dan & George share how to better tune into sources of inspiration and apply the strongest motivations in a meaningful way.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

117: The 12 Tools Our Tech Company Loves Jun 27, 2022

From instant messaging to video conferencing tools, there are scores of new products for highly collaborative teams to sift through. But how do you pick the best for your needs? In this episode, we share the tools we use today at Crema and the potential challenges of using each.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

116: An Inside Look at Innovation in Sports (ft. Jen Choi) Jun 13, 2022

Jen Choi is Senior Director of Innovation & Impact at the Atlanta Hawks. She leads their first-ever Innovation Lab that doesn’t stop at creating great fan experiences. They’re dreaming beyond with new ways to support and engage the greater community, from public voting booths to sports NFTs. Hear some of the challenges, experiments, and solutions this future-setting incubator is dealing with today.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

115: Strategic Marketing of Tech Products (ft. Martina Lauchengco) May 31, 2022

Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengco from the Silicon Valley Group, and author of “Loved”, is on the show to talk about the fundamentals of product marketing and how to apply them.

Martina's book "LOVED" is available at Target online.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

114: Resisting Virtual Isolation to Boost Velocity May 16, 2022

Let’s face it. There’s a natural barrier to communication in remote work. When the luxury of proximity is gone, velocity and trust can dwindle. In this episode, Dan & George break down the different types of isolation, the consequences, and ways to overcome silos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

113: How to Acquire Top Tech Talent May 02, 2022

Winning experienced candidates out of the small technical talent pool is TOUGH. Increased demand and salary inflation has made hiring a real challenge in the age of digital transformation. In this episode, we share how we've been successful in hiring the most highly sought-after roles on the job market (without a recruiter).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

112: Tech Empowering Team Agreements and Consensus (ft. Aaron Dignan) Apr 18, 2022

We’ve all seen the increasing dissatisfaction in the workforce and the “great resignation” take its toll. Today teams have to be constantly assessing the collective “agreements” made about how work gets done or people will check out. Aaron Dignan - founder of The Ready and author of Brave New Work - is back on the show. In this episode, Aaron & George discuss how teams create consensus and clarity around their norms and policies and Murmur’s newest digital tool that is facilitating this sociocratic work.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

111: Developers Thinking like Designers Apr 04, 2022

Beyond their strong technical knowledge, great developers bring “big picture perspective” and get wildly creative. If you can broaden your scope beyond your own discipline, then you can guide your team to make intentional decisions that solve even greater problems during ideation. In this episode, Creative Technologist & “Exploratory Team” member CK Hicks shares how developers provide perspective for both technical feasibility and innovative possibility.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

110: A Designer's Role in Early-Stage Innovation Mar 21, 2022

Great designers have a deep focus on understanding the user and getting close to their needs. This is why having an experienced designer involved from the earliest stages of research and ideation is so powerful. In this episode, Product Designer Aubrey Schmidt describes her role in the early innovation space.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

109: Unpacking the “Ecology of Product” in Workshops Mar 07, 2022

Many have gone through “workshops” that are more like glorified business improv sessions. But high-impact facilitated sessions dedicated to unearthing the real problem can help teams get aligned on the best possible solution. In this episode, expert facilitator Justin Mertes describes the outcomes of early-stage tech exploration and the real consequences of jumping into the work without a deep understanding of the context.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

108: Introducing Exploratory Services Feb 21, 2022

Crema can help make the most meaningful and impactful products when we come in as early as possible to explore all of the possibilities. Before you lay the foundation, you have to make sure you’re headed in the right direction. Hear why our team is deepening our exploratory services this year and what it might mean for your project.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

107: Web 3.0 | Why You Should Care Feb 07, 2022

There are a lot of differing opinions on the true significance and future impact of Web 3. Is it all hype? Novelty? Or a true paradigm shift that will change the internet as we know it? In the last episode of this 3-part series, we share why our team is exploring Web 3 and the direction we think things are headed.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

106: Web 3.0 | Words to Know Jan 24, 2022

In the Web 3 universe, there’s a crazy amount of jargon you need to know. NFTs, DApps, wallets, DAOs, smart contracts, the list goes on. In this episode, we’re going to rapid-fire define a few important terms. This quick rundown is for anyone new to the Web 3 world looking to join the conversation.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

105: Web 3.0 | What is Web 3.0? Jan 10, 2022

Confused by Web 3.0? We were too. The promises of the next iteration of the web are lofty: data de-centralization, transparency, and trust on the web. It won’t happen over night, but the next wave of the internet is coming. In part one of this 3-part podcast series, we’re breaking down the basics. What is web 3.0? What important change is it bringing?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

104: Productizing Your Professional Services (ft. Eisha Armstrong) Dec 13, 2021

Eisha Armstrong - CEO & Co-founder of Vecteris - is helping businesses think about how to “productize” their service offerings. Finding a way to effectively serve your clients through a one-to-many model requires a huge shift in mindset. In this episode, George Brooks & Eisha discuss how to gauge whether you have something that can be productized, what it takes to get started, and some common mistakes people make along the way.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

103: Accountability to Work Commitments Nov 29, 2021

Making commitments to your team is no small thing. You’re making a promise in the present to hold to a specific, desired end. In this episode, Dan & George talk about the importance of agreement and accountability in work-related commitments.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

102: Working With Your Resources Nov 15, 2021

There are several different kinds of resources companies have to work with: capital, human, material goods, and time. In this episode, Dan & George discuss the logistics of each and how to be good stewards of all the resources available to you.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

101: Thoughtfully Supporting Individual Structure Nov 01, 2021

Organizations are both constrained and enabled by the people within them. Each person brings a defined set of skills, capabilities, and habits that leaders have the opportunity to build upon. In this episode, Dan & George discuss how to thoughtfully support individuals and their structures in a way that doesn’t diminish growth.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

100: A Magnified Look at the Brilliance of Collaboration Oct 18, 2021

We can tell you what collaboration is not. It is NOT simply calling a meeting or “brainstorm” session with a group of people. It’s a wildly complex relationship between a team of diverse practitioners co-laboring on a creative endeavor together. In this episode, Dan & George analyze the intricacies of great collaboration and the T-shaped awareness required of every collaborator on a thriving team.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

99: Coachable Leaders Build Brighter Futures (ft. Matt Thieleman) Oct 04, 2021

Founders tend to over-index on confidence. What if all leaders & entrepreneurs had the humility to seek guidance in their journey? Matt Thieleman, CEO of Pilea, is on a mission to connect every founder with a coach so they can effectively seek the good for themselves, others, and ultimately the globe. In this episode, Matt & George talk about the mindsets & behaviors of truly great leaders and what it takes to be coachable.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

98: Planning for Gainful Rest from Work Sep 20, 2021

Our culture loves the hustle. While periods of intense contribution can be good, there are risks in grinding too hard for too long. In this episode, George & Dan discuss the discipline of rest, striking a healthy work-rest balance, and how to plan for fruitful breaks. Spoiler: Working harder doesn’t always give different or better results. Intervals of rest can too!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

97: A Question-First Approach to Everything (ft. Marcus Sheridan) Sep 07, 2021

What does the success of marketing, sales, product teams, and company culture all hinge on? Asking good questions! It sounds simple, but asking the right questions the right way is an art. Marcus Sheridan - international keynote speaker & author of “They Ask, You Answer” - shares the power behind making others feel understood and valued by communicating more effectively.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

96: Purpose as a Structure Aug 23, 2021

Whether you realize it or not, your team has put semi-permanent “structures” into place that concretely shape the way your team gets work done. They don’t change often, but they provide necessary form around the work that’s being done. Company purpose is a crucial structure that helps define everything your company does. In this episode, George & Dan discuss purpose as a structure and how it should influence your company as it grows.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

95: Thinking Laterally & Continuously Discovering (ft. Teresa Torres) Aug 09, 2021

In this episode, George Brooks is joined by Teresa Torres - speaker, coach, and author of Continuous Discovery Habits. This conversation is a full analysis of ideation. Knowing that your work on digital products is never really done, learn how to effectively collaborate in a way that continually brings fantastic new options to the table.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

94: Owning Your Contributions Jul 26, 2021

Contribution for everyone on a product team looks different. It’s ultimately about bringing your full self & unique skillset to the table to bring about specific results. In this episode, George & Dan discuss the structure as well as the true value of contribution. Understanding what your individual contribution means to the success of the greater team will help your team better thrive.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

93: Embracing Optimism in the Tech Space (ft. Carey Jenkins) Jul 12, 2021

Many of the world’s most impactful advancements were made possible with technology. Even so, we tend to focus on the negative effects of tech. In this episode, Dan Linhart is joined by Carey Jenkins, CEO of Substantial, to discuss the importance of digital optimism. The pair chat about how an optimistic outlook is necessary in order to positively influence culture, ethics, and the changing nature of the landscape in a post-pandemic work environment.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

92: Marketing Teams Switching to Agile (ft. Andrea Fryrear) Jun 28, 2021

The future of marketing is agile. This past year, the number of firms that went agile surpassed the 50% mark. In this episode, George Brooks is joined by Andrea D. Fryrear, co-founder of AgileSherpas, to discuss how agile has found its place in the marketing world, and how organizations can prepare for the shift.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

91: How Alignment & Inclusion Breeds Better Outcomes for Organizations Jun 14, 2021

Bringing ones’ full self to the job requires purpose. The difficult but important work that companies have to be doing is getting every single individual aligned under one unified purpose. This requires leadership to diligently attend to the matters of diversity, inclusion, & equity. In this episode, Art Johnson - CEO of Infinity Systems Inc. & author of “The Art of Alignment: A Data-Driven Approach to Lead Aligned Organizations” - discusses the constructs of measurements to align teams to mission & vision with actionable questions to getting there.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

90: Why Crema Exists (It’s Not Just to Build Apps) Jun 07, 2021

People are realizing that the future of work is to be a technology organization. Everywhere teams are considering whether or not they should own their software to address their specific needs. In this episode, George Brooks & Dan Linhart break down the opportunities & challenges of building custom tech and how Crema steps in to bring product ideas to life.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

89: Prioritize Your Relevancy ft. Elvin Turner Jun 01, 2021

Does your organization look the same today as it did two years ago? You’re likely stalling in “zombie mode” because you’re de-prioritizing innovation. Elvin Turner is an innovation advisor & best-selling author on a mission to elevate organizations to “unicorn status” by placing learning at the center of all. In this episode, George Brooks & Elvin cover where leaders have to start in their journey towards innovation, the mentalities that hinder growth, and how to scale the practice of learning across an organization.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

88: A Healthy Dose of Humor for Workplace Interactions ft. Andrew Tarvin May 24, 2021

It’s not a coincidence that some of the most successful leaders are funny. Balanced humor in a professional setting is how you build trust and have a significant impact. Andrew Tarvin is the Founder & CEO of Humor That Works, a well-traveled comedian, and keynote speaker. In this week’s episode, George & Andrew talk about the cross-section of humor and the workplace and tips for how to infuse comedy into your organization to work more efficiently.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

87: Reaching Alignment at Scale ft. Kai Haley May 17, 2021

Kai Haley is head of UX Methods and Research at Google. She leads a highly unique internal program that systematizes UX practices across many groups within the monolithic organization. In this episode, George Brooks & Kai discuss methods for creating alignment across product lines, the challenge of creating a shared language, and how to best manage alignment as a distributed team.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

86: Being A Good Steward of Access May 10, 2021

Knowledge is power - and to gather more knowledge you have to gain access to different conversations and experiences throughout your life and career. It’s about tuning yourself into the opportunities that present themselves or just taking advantage of the access you already have. In this week’s episode, George & Dan talk about how to empower yourself and others to collect insight and open up access to conversations within your organization.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

85: Product Roadmap Best Practices ft. C. Todd Lombardo May 03, 2021

C. Todd Lombardo, Author, Consultant, and VP of Product & Experience at Openly, joins George for a conversation around product roadmaps, implementing change within your organization, and the dangers of building features that never get used. Hear how he got started as an author and the learnings he’s gleaned throughout the process.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

84: Building Empowered Product Teams (ft. Marty Cagan) Apr 26, 2021

Author, Silicon Valley Product Group Partner, and former product leader at eBay Marty Cagan shares his views on empowered product teams and the leadership required to make these teams possible in our latest episode. Learn why it’s important for product teams to serve customers first, how to encourage accountability on your teams, and the main reason to partner with a digital product agency.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

83: A Day in the Life of a Product Designer ft. Pamela Porto Apr 19, 2021

Director of Design Pamela Porto sits down with Dan and George to share how her craft team created design principles tied to a mindset rather than a specific product, how keeping on client work in her new leadership role helps her empathize with her team, and how she plans to incorporate more user research into the design workflow going forward.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

82: A Day in the Life of a Developer ft. Rob LaFeve Apr 12, 2021

Crema’s Director of Development Rob LaFeve shares the challenges and opportunities that he’s discovered in his new role, touching on the shift from tangible output to more high-level decision-making and how he acts as a ‘switchboard’ for his team.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

81: A Day in the Life of a Test Engineer ft. Courtney Johnston von Nieda Apr 05, 2021

Self-proclaimed ‘super user’ and Crema’s Director of Testing Courtney Johnston von Nieda describes a day in the life of a test engineer in our latest People of Product interview. Though finding broken things and saving the day is a fun perk of the job, there’s a much larger mission to integrate with developers, improve the business overall, expand testing knowledge across the team, and so much more. Whether you’re a test engineer yourself or a product newbie, you won’t want to miss this one.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

80: A Day in the Life of a Product Manager ft. Michael Luchen Mar 29, 2021

Get a sneak-peek into the daily functions and strategies of being a product manager. In this episode, Crema’s Director of Product Management Michael Luchen shares what the role entails, how to manage priorities, the hardest part of the job, favorite tools, and more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

79: Building a Product Community From Zero to 30,000 Mar 22, 2021

How do you build a product community from scratch? Mike Belsito shares how he and his partner launched the Product Collective and INDUSTRY conference in 2015 as well as some tips for how they’ve pivoted to make the virtual version of their event such a success. If you enjoy helping people and continuous learning, this episode is a can’t-miss!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

78: Lessons Learned Leading Product Teams ft. Tracy Edwards Mar 15, 2021

What’s it like acting as a liaison and advocate in the product space? Tracy Edwards, Chief Product Officer at SBI, shares her experience leveraging different tactics to get stakeholders onboard, working within SBI’s ‘initiative vs capability’ structure to align her product vision against other company initiatives, and identifying the right problem and evangelists from the get-go to ensure product success. This episode gets to the core of what products are really about: communicating how technology is filling a human need.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

77: Placing Humans Back at the Center of Design Mar 08, 2021

Mariah Hay is the VP of Product for Help Scout. She’s continually working & innovating towards including human perspective in all steps of the product design process. What does it look like for a team to practice human-centered design? What are some of the challenges of this kind of work? George Brooks and Mariah sit down to discuss how we can be getting closer to people to create products that will help them thrive.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

76: How to Become “Forever Employable” (ft. Jeff Gothelf) Mar 01, 2021

Corporate loyalty is dead! Now is the time to make your stake in the ground and build a foundation of experience and work that will carry you through any future career you wish to pursue. In this episode, Jeff Gothelf unpacks the ideas from his newest book, “Forever Employable” and explains how to reverse the flow of opportunity so that employers are chasing YOU.

People of Product is hosted by George Brooks and Dan Linhart.

The show is edited by Larissa McCarty.

Brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

75: How Trying New Things Can Help Your Career Feb 22, 2021

The greatest entrepreneurs, innovators, & product people are the ones who are seeking to try more things. Continuously gathering experiences or trying a hand at new skills is what gives you perspective & allows you to move forward. In this episode, Dan & George discuss the life-long pursuit of “tasting new things” and how it will impact the work you’re doing today.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

74: Developing the Skill of Curiosity ft. Diana Kander Feb 15, 2021

Diana Kander is a well-known professional entrepreneur who coaches corporate teams to practice and measure innovation. She’s showing the business world how to challenge certainty in order to foster curiosity. In this episode, Diana delivers tactical advice for how to overcome fear and passivity to grow more curiosity in your personal and professional life.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

73: What Radical Feedback Looks Like in Practice Feb 08, 2021

Most would agree that an environment with candid, kind, & consistent feedback is ideal. But how do you get there as an organization? In this episode, Dan and George describe what it takes from leadership to promote a safe and healthy space for feedback. Plus, practical tips for how to give and receive feedback better.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

72: Embracing a Culture of Radical Feedback Feb 01, 2021

Feedback is tough. Both from the giving and receiving end. However, when done in an appropriate & actionable way across an organization, something magic happens! Feedback becomes easier and extreme growth takes place. Listen as Dan & George make the case for fostering an environment of radical feedback.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

71: Designing Organization Charts that Give Purpose & Structure Jan 25, 2021

Let’s talk about everyone’s favorite business artifact: org charts! It’s simple documentation at face value that provides the necessary structure for support. But there are many benefits to org charts beyond just that. In this episode, George & Dan explain the unique structure of the matrix management model plus how org charts enable companies to retain and enhance culture, scale profitably, and deliver great work.
People of Product is hosted by George Brooks and Dan Linhart.

The show is edited by Larissa McCarty.

Brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

70: Digitally Enhancing the Plant Care Experience ft. Justin Mast from Bloomscape Jan 19, 2021

Meet Justin Mast - Founder & CEO of Bloomscape, fifth-generation greenhouse grower, & serial entrepreneur. Listen in as he shares his pathway to success, where the plant market is headed, and how Bloomscape has leveraged tech to improve the “plant parent” experience while maintaining their core values.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

69: Working Towards Goals While Maintaining Curiosity Jan 11, 2021

Overwhelmed by the 2021 to-do list? Learn why it’s important to prioritize the initiatives that have higher risks + how you can still make time for innovation that aligns with your principles.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

68: How a Product Becomes Cornerstone Jan 04, 2021

Implementing any new tool within an organization takes time and will likely cause some friction - even the great ones! In this episode, Tyler Hilker and Justin Mertes discuss what factors prompt organizations to adopt new products despite the hurdles, the characteristics of those powerful products, plus recommendations for navigating the change.
People of Product is hosted by George Brooks and Dan Linhart.

The show is edited by Larissa McCarty.

Brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Happy Holidays - Year End Review (2020) Dec 22, 2020

Crema is going on a short holiday break. But before we do, let's take a look back at 2020.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

67: How to Make Transformation Work (Even for Enterprises) ft. Barry O'Reilly Dec 14, 2020

Business advisor and author Barry O’Reilly joins George this week to discuss why ‘copy and paste’ transformation doesn’t work, why being able to rapidly test a hypothesis and ask good questions is imperative to business success, and how to align your team around the deeper issues.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

66: The Paradox of Digital Transformation Under Budget Constraints Dec 07, 2020

Stockpiling funds feels comfortable during a pandemic, but now is not the time to freeze. If you want to spark a tech revolution within your organization and do more than just survive, you’ve got to innovate. In this episode, hear why teams are investing in digital transformation now and how to start small by creating “startups within.”

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

65: Apple’s Olive Branch and the Twitter Rant that Started the War Nov 30, 2020

Why has Apple suddenly lowered its commission rate for small businesses on the Apple Store? And why have they faced so much heat from hey.com and the European Commission this year? We explore these questions and more in the latest episode of People of Product.
People of Product is hosted by George Brooks and Dan Linhart.

The show is edited by Larissa McCarty.

Brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

64: The Grey Space Between Principles & Values Nov 23, 2020

Values & principles - companies love to boast about them! But what does it mean to put these into practice? Is there a real difference between the two? In this episode, George and Dan talk over the nuance of principles vs. values and make a case on the importance of defining these foundational concepts in your organization.
People of Product is hosted by George Brooks and Dan Linhart.

The show is edited by Larissa McCarty.

Brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

63: LiDAR Technology is Adding New Depth to Innovation Nov 16, 2020

LiDAR technology in the new iPhone 12 is paving the way for a whole new world of innovation. George and Dan sit down with CK Hicks, a Lead Architect at Crema and emerging tech guru, to discuss what LiDAR technology is, how it’s being used with the new iPhone, and the larger implications of this depth perception capability.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

62: What’s Fueling the Roam Research Craze Nov 09, 2020

Is Roam Research just another note-taking tool? The #RoamCult claims they’re on the precipice of a new era of idea management. It’s not just the ingenious features like bi-directional linking that make this platform next-level. It’s how it gets to the core of thought-tracking in a more human way. In this episode, find out what makes digital products have a truly devout fanbase.

Links/Sources:
Roam Research - https://roamresearch.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

61: Introducing People of Product Nov 02, 2020

We’ve revamped the Option Five podcast and are excited to introduce you to: The People of Product. It’s the same show you love, but with some updates and a fresh take on the world of digital product and the people behind the tech.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Revisiting 45: No Lone Genius (ft. Richard Banfield) Oct 26, 2020

Dan and George sit down with Richard Banfield, VP of Design Transformation at InVision.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Revisiting 32: How Humble-Confidence Brings the Best out of Your Teams Oct 19, 2020

"Humble Confidence" - contradiction, or culture saver? Dan and George explain how humble confidence can bring out the best in your teams.
Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Revisiting 25: Continuous Learning (Fixed vs Growth Mindset) Oct 12, 2020

Dan and George return to the mics to discuss the next phase of the Option Five podcast & philosophize about the way humans in product teams learn best.
Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Revisiting 05: Product Teams VS Craft Teams Oct 05, 2020

In this week's episode, George and Dan discuss how size affects level of structure, how to prevent team members from getting siloed within a product team, why customized professional development is the most effective, and more.
Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

60: Looking Back and Moving Forward Sep 28, 2020

George and Dan trot down memory lane in our latest episode, reflecting on their favorite Option Five podcast moments. From interviews with renowned authors to discussions around learning frameworks, the podcast has been a springboard for some pretty amazing ideas. Sixty episodes down and we’re just getting started…

Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

59: The Practice of Unlearning Sep 21, 2020

Over the past 7 months, we’ve been forced to unlearn what we assumed was the only way to work and live. At this time, many of us have created new & better habits to adapt to our new situations.

Think… what if you kept searching for routines to replace so that you could continue to grow? In this week’s episode, George & Dan discuss how to hone in the skill of “unlearning.” Look within and decide if you possess the humility it takes to let go of practices that might have worked in the past but aren’t beneficial for the future.
Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

58: Tapping Into Curiosity Sep 14, 2020

On a scale of 1-10, how curious of a person are you? In this episode, George & Dan unpack the real value of curiosity on an individual and team-wide level, backed by research from Harvard’s 3-part series, “Why Curiosity Matters.” Hear some of the life-changing advantages of curiosity and how to foster a more naturally curious environment at work.
Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

57: Minimizing Innovation Risks with the 2-3-4 Method (ft. Brian Ardinger) Sep 07, 2020

So many enterprises want to innovate but don’t know how to balance monetary and time allocation between their existing business model and riskier ventures. George interviews Brian Ardinger, Director of Innovation at Nelnet, to learn his formula for starting small and validating innovation ideas with the 2-3-4 method. You won’t want to miss this one!
Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

56: Collaborative Teams and User Manipulation (ft. Dave Feldman) Aug 31, 2020

Dave Feldman, VP of Design at Heap, uses his 20 years of tech experience to drive a conversation around collaborative teams and user manipulation (aka ‘guidance’).
Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

55: Digital Generosity Aug 24, 2020

The sole purpose of building tech isn’t to make us more efficient or profitable, it’s to make our work and lives better. In this episode, George and Dan discuss how creating software can serve as a generous act towards employees or customers. Hear why organizations are investing in tech to create space for re-skilling and repurposing of creativity.
Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

54: How to Grow Your Craft Team Through Summits - A Product Manager's Perspective (ft. Tucker Sauer-Pivonka) Aug 17, 2020

Imagine the alignment you could achieve by giving your Craft Teams an entire day to dive deep into high-priority topics and build their relationships with one another. George and Dan chat with Crema’s Director of Product Management, Tucker Sauer-Pivonka, about the PdM Summits he’s put on this year and the planning process that went into them.
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

53: The Third Way (ft. Aaron Dignan) Aug 10, 2020

What would happen if organizations made the radical decision to remove bureaucracy? In this week’s episode, George talks with Aaron Dignan (founder of The Ready and author of Brave New Work) about how to challenge institutionalized thoughts to work in a more adaptive and human way. Get ready to move towards doing “the best work of your life.”
Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

52: Building an 'A' Team for Your Product (ft. Dan Olsen) Aug 03, 2020

Dan Olsen and George Brooks talk product teams and principles in our latest episode. They delve into the importance of having an 'A team', how shared knowledge can resolve conflict, and the dangers of silos.

Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

51: A Consultative Sales Process (ft. Nate Olson) Jul 27, 2020

George and Dan have Crema’s Director of Sales, Nate Olsen, on the show to discuss how to build relationships, educate, and offer the most viable solutions through a consultative sales process.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

50: Creating and Maintaining Internal Innovation Initiatives Jul 20, 2020

George and Dan discuss Venture Lab, an internal innovation initiative that gives Crema employees the time and resources to build real products in the hopes of providing value to the world and generating revenue for the company. Hear what our process looks like and the challenges you may come up against when launching something similar at your organization.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

49: Make Space for Innovation (80/20 Model) Jul 13, 2020

Dan and George explain Lab Fridays at Crema and the importance of carving time and space for innovation.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

48: Understand Your Calling to Lead with Purpose (feat. FORM) Jul 06, 2020

This week, Dan and George sit down with Mark Harland and Matt Johnson from FORM, a product and consulting studio located in the UK. Together, they talk through how they help leaders better understand their purpose and strategize how to meet their organizational goals.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

47: Naming the Ideal (Principles to Embody) Jun 29, 2020

This week George and Dan lay out what “the ideal” looks like for teams striving to collaborate in a frictionless way. They’ll discuss a handful of the key principles for the following: postures, disciplines, and structures.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

46: The Nitty-Gritty of Product Team Problems Jun 22, 2020

George and Dan sit down to discuss the nitty-gritty of product team problems.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

45: No Lone Genius (ft. Richard Banfield) Jun 15, 2020

Dan and George sit down with Richard Banfield, VP of Design Transformation at InVision.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

44: Managing a Product Team - People and Processes Come First Jun 08, 2020

George and Dan sit down with Product Manager Alison Renfro to discuss the postures, disciplines, and structures that help her manage a product team. Between a thirst for learning, intentional scrum ceremonies, and unbiased empathy, Alison ensures people & processes come first.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

43: Leading With Your Green Hat On Jun 01, 2020

Dan and George sit down with Rob LaFeve to discuss his perspective of leadership from his role as Lead Architect at Crema.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

42: The Small but Mighty Team May 26, 2020

George and Dan are joined by Alexa, the Growth Team Lead at Crema, to discuss the various roles within the Growth Team and how they are indeed a small but mighty team.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

41: How a Coach Can Transform the Way Teams Work Together May 18, 2020

George and Dan sit down with Justin, a coach at Crema, to discuss the various ways that Coaches can improve a team's ability to work together.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

40: How COVID-19 is Affecting Tech Industries May 11, 2020

George and Dan discuss how the pandemic is affecting various companies in the tech industry.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

39: The Tools That Have Helped Us Thrive While Working Remote May 04, 2020

George and Dan share our favorite tools that have helped us thrive while working remote.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

38: Managing Disciplines, Structures, and Postures as a Developer Apr 27, 2020

George and Dan sit with Gabi Dombrowski to discuss how she manages her disciplines, structures, and postures as a Developer at Crema.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

37: A Behind-the-Scenes Chat with Dan and George Apr 20, 2020

Dan and George provide a behind-the-scenes look at some of the things going on inside Crema.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

36: Shifting Perspectives and Taking Inventory During COVID-19 Apr 13, 2020

George and Dan discuss the importance of shifting perspectives and taking inventory during COVID-19

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

35: Risk vs Reward During COVID-19 Apr 06, 2020

In this week's episode, Dan and George discuss the concept of risk versus reward during this COVID-19 pandemic.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

34: Managing Disciplines, Structures, and Postures as a UX Designer Mar 30, 2020

Mary Carnes is a guest in this episode of Option Five. She provides insight on her experiences managing disciplines, structures, and postures as a UX Designer at Crema.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

33: Keeping Values of Love and Generosity Alive in Your Company Mar 23, 2020

Dan and George discuss the importance of keeping the values of love and generosity alive in your company during tough times.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

32: How Humble-Confidence Brings the Best out of Your Teams Mar 11, 2020

"Humble Confidence" - contradiction, or culture saver? Dan and George explain how humble confidence can bring out the best in your teams.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

31: Structures | Confining or Freedom-Giving? Mar 09, 2020

Follow us on Instagram: @Option5Podcast
Tweet at us: @cremalab

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

30: How Disciplines Lead to Learning Mar 02, 2020

George and Dan discuss how various disciplines lead to better learning.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

29: The Power of Retrospectives Feb 24, 2020

In this week's episode, George and Dan are joined by Tyler Hilker, Crema's Director of Strategy and Design, to discuss the importance of retrospectives.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

28: Positive Postures in Cross-Disciplined Teams Feb 17, 2020

Dan and George dive into postures, disciplines, and procedures for learning.

Get your own Team Feelings chart: https://mcusercontent.com/6d58d143fc92a0731f5559531/files/251d5da6-1e1e-4454-86f1-d676ff618559/How_You_Feel_Crema.pdf

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

27: Innovation Happens in Learning Loops Feb 10, 2020

In today's episode, Dan and George discuss how innovation takes place in learning loops.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

26: Unpacking a Process for Learning Feb 03, 2020

Dan and George unpack a process for learning that includes paying attention, collecting, making decisions, and experimenting.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

25: Continuous Learning (Fixed vs. Growth Mindset) Jan 27, 2020

Dan and George return to the mics to discuss the next phase of the Option Five podcast & philosophize about the way humans in product teams learn best.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

24: Eliminating the Handoff Between Design and Development (ft. Chris Jones of FanThreeSixty) Jan 20, 2020

Chris Jones, UX Director at FanThreeSixty, explains what it takes to be a great UX Designer and the patience required to get to that point in our latest episode. Plus, how to make your handoffs more collaborative.

Connect with Chris: https://www.linkedin.com/in/chrisjonesdesign/

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

23: A Tale of Two Titles, Listening and Communicating as a Product Designer (Ft. Amy Schweppe of PayIt) Jan 13, 2020

Amy Schweppe, the Senior Product Designer and Owner at PayIt, discusses what it’s like managing product within a rapidly growly startup + how she balances time between both roles in our latest episode of Option Five.

Connect with Amy: https://www.linkedin.com/in/amy-schweppe-37549732

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

22: Prioritizing Client Needs Over Product Needs (ft. Brian Bustos from H&R Block) Jan 06, 2020

Are you focusing on client needs rather than product needs? Today, Director of Experience Design and Strategy at H&R Block Brian Bustos talks about how the company is looking at the customer journey from a holistic standpoint, identifying teams that are designing similar experiences, and building in a way that’s modular enough to adapt to context.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

21: Looking Back on 2019 + New Plans for 2020! Dec 09, 2019

We have interviewed so many amazing people this year and learned a lot about running a podcast. Let's talk about what we have in store for 2020!

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

20: How to Recruit the Best Product Teams (ft. Neil Shah, Carvana) Dec 02, 2019

Neil Shah, Team Lead of Technical Recruiting at Carvana, shares challenges and learnings in recruiting at Carvana as they experience rapid scaling. Plus, how recruiters can use their position to change lives.

Connect with Neil:
https://www.linkedin.com/in/njshah

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

19: Scrum of Scrums: Practices to Improve Communication Between Product Teams (ft. Keegan Mahoney) Nov 25, 2019

Keegan Mahoney--Engineering Manager at FlyWheel—explains why FlyWheel (a company with six product teams) scales slowly with plenty of tweaks along the way. Plus, why they let each team manage their own process.

Connect with Keegan:
https://www.linkedin.com/in/keeganmahoney/

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

18: Vitamins VS Painkillers - Tackling User Pain Points (ft. Rodrigo Davies) Nov 18, 2019

From working in an Agile format to eliminating "service organizations" and learning how to prioritize user pain points, George and Rodrigo discuss how data is changing the world of transportation, and how product teams at Strava and its subsidiary, Metro, are organized.

Connect with Rodrigo:
https://www.linkedin.com/in/rodrigodavies/

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

17: Hiring Entrepreneurs to Lead Your Product Teams (Ft. Mike Brummett) Nov 11, 2019

Hear from Mike Brummett, Product Manager at Super Dispatch, about his journey from startup founder to marketplace manager. Plus, why having a development philosophy (or pieces from several) is so important to product success.

Connect with Mike:
https://www.linkedin.com/in/mjbrummett/

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

16: Prioritizing Design Systems in a Product Development Team (ft. Steven Meyer) Nov 04, 2019

Keap’s Product Design Manager Steven Meyer breaks down the best way to organize and manage a product team within an enterprise. Learn why being ‘data informed’ rather than ‘data driven’ is such an important quality for designers and product leaders.

Connect with Steven:
https://www.linkedin.com/in/stevenmeyer1/

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

15: Vision-Led Product Management Frameworks for Product Teams (Ft. Rajesh Nerlikar) Oct 21, 2019

Are you looking at the holistic nature of your product & asking yourself why a user decided to try your product in the first place? Are you prepared for the ‘Switching Chapter’ when a user begins to struggle with your product?

Connect with Rajesh:
https://www.prodify.group/
https://www.linkedin.com/in/rajeshnerlikar/

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Find Crema on the web at https://www.crema.us

Find us on YouTube at https://www.youtube.com/c/Cremalab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

14: Aligning Strong Opinions in a Product Team (ft. Gideon Taub) Oct 14, 2019

Dan and Gideon Taub discuss how to handle strong opinions in a product team and the characteristics of a great product manager.
Connect with Gideon

https://www.linkedin.com/in/gideontaub/
For more information about Pinkaloo Technologies, visit https://www.pinkaloo.com/

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

13: Utilizing Customer Feedback in a Product Team (ft. Braeden Scheer) Oct 07, 2019

George and Braeden discuss the importance of utilizing customer feedback in a product team, as well as some of the challenges one might face when scaling an organization.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

12: Solutions VS Deliverables with Cross-Disciplinary Teams (ft. Jeff Gothelf) Sep 30, 2019

George and Jeff discuss the importance of generating evidence in support of small, cross-disciplinary teams to move your company in the right direction. Plus, the rewards of creating a culture based around learning, not just deliverables.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

11: We're back! The Future of Option Five Sep 18, 2019

It's good to be back! In today's episode, we're discussing some updates and the future of the Option Five podcast.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

10: Best Practices for Growing a Product Team - Attract, Hire, Retain Jun 03, 2019

George and Dan discuss the best practices of growing your own Product Team, including finding the right talent, perfecting your hiring process, and retaining your talent.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

The Team Speaks: How to Grow Your Own Talent May 27, 2019

Crema's VP of Engineering Matt Cole discusses the benefits of growing your own talent through an apprenticeship program.

Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-cole-3068b14/

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

09: How to Multiply Your Product Teams - Lessons From Liz Wiseman May 20, 2019

Dan and George discuss the book 'Multipliers' by Liz Wiseman, explain the how the book helps cultivate leadership at Crema, and point out some of their favorite parts in the book.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

The Team Speaks: Strategy in Big Agencies VS Small Product Teams May 13, 2019

Tyler, Crema's Director of Strategy and Design, discusses the differences between strategy in a large agency and small product teams. Plus, find out the trick he uses to constantly improve his craft.

Connect with Tyler on LinkedIn: https://www.linkedin.com/in/tylerhilker/

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

08: Align the Product Team, Align the Company May 06, 2019

Dan and George go over some best practices of keeping a company aligned through quarterly updates.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

07: We Need More Creative Leaders (ft. Todd Henry) Apr 29, 2019

In this week's episode, George invites Todd Henry, author of Herding Tigers, The Accidental Creative, Die Empty, and Louder than Words to talk about how to nurture creative leadership in life and work.

Connect with Todd Henry:
https://www.linkedin.com/in/toddhenry1

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

06: Distributed Product Teams Apr 22, 2019

In this week's episode, Dan and George discuss how remote and distributed teams work at Crema and share 9 best practices.

Option 5 is brought to you by Crema

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

The Team Speaks: Achieving Alignment as a Product Strategist Apr 15, 2019

In this week's episode, Dan and George interview Landon Young and pick his brain about how he helps create alignment within a team as a product strategist at Crema.

Connect with Landon on LinkedIn: https://www.linkedin.com/in/landonyoung/

Option 5 is brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

05: Product Teams VS Craft Teams Apr 08, 2019

In this week's episode, George and Dan discuss how size affects level of structure, how to prevent team members from getting siloed within a product team, why customized professional development is the most effective, and more.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

04: Product Team Culture Killers Apr 01, 2019

In this episode, Dan and George discuss Dan's recent trip to D.C. and dive into the main factors that can destroy a product team, including egos and a lack of transparency.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

03: Alignment and Decisions in a Product Team Mar 25, 2019

In this episode, Dan and George discuss what alignment means, why it's important, and how to achieve alignment in a product team.

Option 5 is brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

02: The People of a Product Team Mar 18, 2019

In this episode, Dan and George answer the question, "How are product teams structured?" and explain how each member's role plays into the creation of the perfect product team.

Option 5 is brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

01: Our Pivot to Product (Crema's Origin Story) Mar 11, 2019

In this episode, Dan and George discuss how they decided on the title of the Option Five podcast and give the origin story of Crema.

Option 5 is brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

00: Coming Soon -- Option Five Podcast Mar 04, 2019

This episode is a trailer for our new podcast, Option Five. Join Dan Linhart and George Brooks as they engage in hearty conversation around the future of the Option Five podcast.

Option 5 is brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

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