PeasOnMoss Podcast

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RD and Marketing expert Ashley Koff on leading not following food trends Apr 04, 2020

Show notes

Ashley Koff is a registered dietitian nutritionist and marketing expert who has built a reputation on looking at the food industry from a unique perspective. What started as a service to review products for brands through the eyes of nutrition professional, the program Ashley Koff Approved seeks to provide an assessment of food products that would contribute to a healthy lifestyle. Now, Ashley has expanded her programs to include the Beyond Brands, a nutrition strategy program for food businesses, and Better Nutrition Program, focused on healthcare providers and their patients. Ashley shares some pointers on creating food products that are focused on nutritional benefits and leading the charge in raising the bar in nutrition trends rather than following them.

The coronavirus pandemic has struck us hard, but I've been amazed by how we have come together to support wherever we can. If you are able to donate, there are various nonprofits for restaurants and hospitality industry workers, including World Central Kitchen, Mercy Chefs, Big Table, and the James Beard Foundation Food and Beverage Industry Relief Fund. Find out about your local community efforts to support small food businesses and continue to be active. I'm looking forward to seeing you in person at a future conference, but for now, I am proud to be able to still bring you these podcast episodes and am grateful for the support and friendship of this community.

The Better Nutrition Program founder RDN Ashley Koff "Better nutrition better be delicious" Mar 28, 2020

Show notes

Registered dietitian nutritionist Ashley Koff is a recognizable nutrition and marketing expert with the Ashley Koff Approved 3rd party nutrition evaluation service as well as collaborations among healthcare practitioners and food brands. While not a product developer herself, Koff has some insights to share with R&D teams and food brands who seek to make nutritional claims. In this preview, Koff echos comments that I've heard from other guests on the show: the product should be delicious before you even think of the claims.

To learn more about better nutrition tools visit TheBetterNutritionProgram.com and for more information about Ashley Koff RD visit AshleyKoffRD.com

Since 2017, IconFoods has sponsored the PeasOnMoss podcast. Icon Foods specializes in supplying the health food industry with natural alternatives to sugar. We have nutritive and non-nutritive solutions to your clean label conundrum. Whether you are an established brand looking to reformulate for your consumers, or a food startup looking to break into the low-carb industry, we can get you the ingredients you need. We specialize in Ketogenic, Diabetic, Paleo, and Sugar-Free product solutions. http://iconfoods.com/

Catalina Crunch founder Krishna Kaliannan embraced the food innovation learning curve Mar 21, 2020

Show notes

Catalina Crunch founder Krishna Kaliannan is our guest for the PeasOnMoss podcast this week.

Krishna Kaliannan is the Founder and CEO of Catalina Crunch, a Keto-Friendly Cereal in Delicious Dark Chocolate and Cinnamon Toast. Krishna started Catalina Crunch because he believed it shouldn't be so darn hard to eat Keto and have fun doing it! As a Type-1 Diabetic and Epileptic, Keto has helped Krishna both manage his diabetes and eliminate seizures. So Krishna is trying to spread Keto as far and wide as possible so folks all over can experience the benefits.

Beyond the need-based innovation, Krishna has really embraced the learning curve of getting to know the food industry. Perhaps its his science background that enabled him identify and embrace industry-specific terms, or perhaps its a realization that success in food business start ups is to both bring an innovative product and to become a subject matter expert as quickly as possible.

The PeasOnMoss podcast is sponsored by Bell Flavors and Fragrances. Since 1912, our passion at Bell Flavors & Fragrances has been to create and deliver flavors, fragrances, botanical extracts and specialty ingredients that captivate the world's taste buds and stimulate the senses. http://bellff.com/

Preview: Catalina Crunch's Krishna Kaliannan on scale-up excitement and not tripping out the gate Mar 14, 2020

Show notes

Krishna Kaliannan's keto cereal brand Catalina Crunch is right at the threshold of breaking out big in the retail world after success in e-commerce and local brands. It would be easy to predict the meteoric rise and risk of failure that we see in other food startup brands. Kaliannan recognizes that these are pitfalls that startups can trip on - scaling up so quickly that they can't keep up with demand or that promises they made to their consumers might be compromised in order to be more cost or manufacturing efficient. In this preview, I didn't shy from these questions, having lived some versions of the story in past roles, and it was refreshing to hear a brand founder recognize the risks and do what he can to mitigate them.

Food Edge is New England's leading food innovation conference, bringing together nearly 400 brands, investors, and entrepreneurs to connect, share, and find their EDGE. The event will take place on May 6+7 at the Innovation and Design Building in Boston and focus on industry trends, explore strategies to drive innovation, and discover the breakthrough technologies to help food companies stay ahead of the curve.

Chef Jeff Cousminer on the multiple roles of a research chef Mar 07, 2020

Show notes

Chef Jeffrey Cousminer joined us on the PeasOnMoss podcast to share his experiences as a research chef and to reflect on the Research Chefs Association's legacy. From the early days of the founding of the RCA through the various education courses he has taught and the mentorship of product developers, Chef Jeff has been involved in many facets of our career and professional organization. Today he consults under his own consultancy business, Food Alchemy, with the witty tagline "We Put the Food Back IntoFood Science."

TraceGains is a proud sponsor of PeasOnMoss. TraceGains is a cloud-based supplier relationship and quality management platform that helps food and consumer-packaged goods companies deliver on brand promise. https://www.tracegains.com/

Preview: Chef Jeff Cousminer on the RCA's legacy and future Feb 29, 2020

Show notes

When you're a co-founder of an organization (or one of the original 20), it can be challenging to watch it evolve and grow in the hands of other leaders and volunteers who came after you. There's an element of belief that you have been able to share the original objectives and trust that the organization will meet the needs of its members. Chef Jeff has been a voice in the RCA to encourage reflection upon our legacy but has also recognized that the way we differentiate our members within the food industry has to change to continue to enable to us to add value. In this preview, Chef shares his thoughts about the future of the RCA and offers some insights for those who might be at the second half of their careers.

Looking for a different, in-depth, and personal conference about product strategy? The American Food Innovate Summit takes place in Chicago March 2-3, 2020. Hear from legacy brands and start-ups and how they're innovating and leading food trends.

Startup (business) and Trademark lawyer Abe Cohn on protecting your food brand Feb 22, 2020

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Business lawyer Abe Cohn is the managing partner for Cohn Legal PLLC, and he has a unique expertise in food business. Cohn joined us on PeasOnMoss to break down some of the key ways that a legal counsel can help food businesses and discusses the necessity of protecting a business' intellectual property, registering and protecting your brand, and licensing it - all tasks that Cohn recommends you accomplish early in your food business journey. From registering your business name to trademarking a product name or filing a patent, Cohn Legal has experience in working with food businesses, which face unique challenges in business.

Preview: Business Lawyer Abe Cohn on the perfect time to trademark your brand Feb 15, 2020

Show notes

Abe Cohn, the managing partner of Cohn Legal PLLC, is next week's guest on PeasOnMoss, and this preview features a special message for food business owners and managers. In our full episode, Cohn and I talk about the importance of protecting your brand, and he describes the perfect time to do so is as early as possible. Listen to his explanation and how a business law firm like Cohn Legal could help your business. Contact Cohn Legal for details.

Cannabistry EVP Shehzad Hoosein on the ever-changing cannabis industry and opportunities Feb 08, 2020

Show notes

In 2015, Shehzad ventured into the cannabis industry, as VP of R&D at Cannabistry™ – a professional research, development and branding company dedicated to bringing outstanding product innovation to the legalized cannabis industry. Over the past four years, he has spearheaded the creation of a world-class research and development team, which has brought numerous products and technologies to market. With innovation focused on patient needs, the Cannabistry team of engineers, scientists, regulatory specialists and branding gurus are actively creating and reimagining the wide range of cannabis categories by unlocking and optimizing many of the key chemicals found in Cannabis. Shehzad earned his BS in Chemical Engineering from The Georgia Institute of Technology and holds an MBA in Finance and Operations Management from the University of Chicago Booth School of Business. PRODUCTS: The Root of It All™ Discover a Life Rooted in Wellness! Powerful plant-based essential remedies for everyday conditions positioned for success in the wellness market. We offer essential oil tinctures and topical ointments made from blends of herbs and spices, inspired by ancient Ayurvedic philosophy of holistic wellness, and amplified with cannabis extracts to bring you back into your natural state of balance. MISTIFI™ Explore "The Wondrous Power of Nature." MISTIFI™ is devoted to those seeking pure innovative and undisputed perfection; cannabis connoisseurs with a discerning palette for quality, flavor, and experience in the convenience of a vape pen. Uniquely positioned for the lifestyle market and designed with luxury in mind. Contact Info: https://cannabistry.com/ This podcast is sponsored by Bell Flavors and Fragrances - Your competitive advantage. Find out more at Bellff.com Looking for a different, in-depth, and personal conference about product strategy? The American Food Innovate Summit takes place in Chicago March 2-3, 2020. Hear from legacy brands and start-ups and how they're innovating and leading food trends.

Preview: Cannabistry EVP Shehzad Hoosein on formulating with cannabis ingredients Feb 01, 2020

Show notes

Research and development professionals know that it's vital to use the same ingredients in formulating from the bench to the plant and among the various teams. Slight variations in ingredients at the bench could result in wildly different commercialized products. So, how does a team work with cannabis ingredients when they can't be legally transported across state lines? In this PeasOnMoss podcast preview, Cannabistry's EVP Shehzad Hoosein explains how his organization has worked within those restrictions and produce formulas based on the product profile rather than being subject to ingredient variations. Tune in next week for the full episode.

This podcast is sponsored by Bell Flavors and Fragrances. Since 1912, our passion at Bell Flavors & Fragrances has been to create and deliver flavors, fragrances, botanical extracts and specialty ingredients that captivate the world's taste buds and stimulate the senses.

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