Crafts
**Pattern Shift**

Pattern Shift is for creatives building a business on their own terms. I’m Saskia de Feijter — creative business & life coach, Bullet Journal Practitioner, and host. Each episode, we work on what actually moves things forward: your direction, your structure, or getting your work out into the world.

Latest Episodes:

#106 - Why Smart, Creative People Avoid Coaching — and Why They Shouldn’t Oct 25, 2025

Show notes

I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I challenge that idea. I share my own stories as both a coach and a client, from working with ADHD and lifestyle coaches on my weightloss journey to helping my clients rediscover joy in their creative work.

With humor, honesty, and a healthy dose of Dutch pragmatism, I explain how coaching differs from consulting, mentoring, and therapy—and why it’s such a powerful way to find clarity when you’re ready to grow. I also talk about how our cultural tendency to “doe maar normaal” can make asking for support feel uncomfortable, even when it’s exactly what we need.

If you’ve ever thought coaching wasn’t “for you,” this episode might shift your perspective.

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

#105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, Wol Oct 11, 2025

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SUMMARY

Season 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast.

FULL SHOW NOTES WITH TAKEAWAYS + LINKS

🔗 patternshift.fm

BEST QUOTE FROM THE EPISODE

“I’m not starting over—I’m building on everything I’ve already made. It’s all part of the weave.”

🔗 LINKS

CONNECT WITH SASKIA

Website: ja-wol.com
Instagram: @ja_wol_rotterdam
YouTube: Ja, Wol on YouTube

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☞ GET MAIL ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

#104 - BuJo by the Sea – A 6-Week Summer Journal Challenge Jul 19, 2025

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Clarity, confidence, and calm… one bullet at a time.

Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community.

BuJo by the Sea is a relaxed, Bullet Journal–inspired journey.
Each day, from July 19 to August 30, you’ll get one simple prompt to help you:

Set an intention
Reflect on a mindful journaling question
Choose one priority
Log what happens with the original Bullet Journal bullets (• – ○ =)

You don’t need anything fancy. Just a notebook, a pen, and a few minutes a day.
This is a lovely way to experiment with the practice if you’re new to Bullet Journaling — or to return to it with fresh eyes if you’ve drifted away.

You can join for free — in our own Ja, Wol Community private BuJo by the Sea space.
👉 Click here to join us

Let’s move slowly together this summer.
I’ll be there, journaling right alongside you.

☀️ Saskia
Certified Bullet Journal Trainer & Slow Business Coach

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☞ GET MAIL ☜☆ SIGN UP HERE! ☆

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Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

#103 - "Freedom Within the Structure: How I Use My Bullet Journal in Business" Jul 05, 2025

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SUMMARY

In this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective.

FULL SHOW NOTES WITH TAKEAWAYS + LINKS

🔗 patternshift.fm

BEST QUOTE FROM THE EPISODE:

“This is not a system for doing more. In fact, it's quite the opposite.”

🔗 BUJO BY THE SEA - FREE SUMMER CHALLENGE - SIGN UP HERE

🔗 Bullet Journal for creative businesses - WORKSHOP

🔗 Flodesk (50% Off for the First Year)
🔗 Ja, Wol Community – Join the Conversation

CONNECT WITH SASKIA

Creative business coach, Certified Bullet Journal Trainer, and host of Pattern Shift. Explore my workshops, community, and coaching programs via the links above or visit my website www.ja-wol.com

Support the show

☆ other ways to SUPPORT THE SHOW ☆

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

#102 - "Paper, Pen, and Possibility: My Bullet Journal Journey" Jun 21, 2025

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SUMMARY

In this mostly unscripted episode, I share how Bullet Journaling helped me move from burnout to clarity. Before it became a tool in my business, it was a lifeline in my personal life. This is not a tutorial—it’s a story of how I found my footing again, and why I still use this method today. And I announce an exciting challenge I'm working on!

FULL SHOW NOTES WITH TAKEAWAYS + LINKS

patternshift.fm

BEST QUOTE FROM THE EPISODE

“The bullet journal method is about mindful productivity. It’s about reflecting, looking back so that you are able to move forward in a way that’s more…intentional.”

Support the show

☆ other ways to SUPPORT THE SHOW ☆

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

#101 - “My Deepest, Darkest Limiting Belief: I Can’t Help Others if My Business Isn’t Thriving” Jun 09, 2025

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In this super honest solo episode, I unpack a limiting belief that’s followed me for years: “I can’t help others with their business if mine isn’t thriving.” As I deepen my coaching journey and reflect on what true success means, I’m realizing how deeply ingrained this belief is—and how untrue it actually is. I share the honest behind-the-scenes of my work, money mindset, slow growth, and how I’m redefining success to align with values over volume. If you’ve ever felt like you’re not “far enough” to help others, this episode is for you.

FULL SHOW-NOTES WITH TAKEAWAYS + LINKS

patternshift.fm

BEST QUOTE FROM THE EPISODE

“Thriving doesn’t always look like a massive income. It looks like helping people, making an impact, and doing work that aligns with your soul.”

🔗

Flodesk (50% Off for the First Year)

🔗

Ja, Wol Community – Join the Conversation

Support the show

☆ other ways to SUPPORT THE SHOW ☆

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

#100 - This is how one person, a mic, and a messy creative mind made it to 100 episodes 🥳 May 24, 2025

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SUMMARY

It’s a special one—episode 100! In this celebratory and cozy episode, I take you behind the scenes of how Pattern Shift came to be, how it has evolved, and what I’ve learned over five years of podcasting. From awkward beginnings and unexpected pivots to heartfelt listener stories and slow growth reflections, this episode is full of gratitude, reflection, and a few eclairs.

If you’ve ever wondered how a small podcast like this gets made—and what keeps it going—this one’s for you.

FULL SHOW NOTES WITH TAKEAWAYS + LINKS: patternshift.fm

BEST QUOTE FROM THE EPISODE

“I wanted to make a podcast that actually helps people… and I felt like interviews with famous knitters is great and entertaining and also can be very helpful… but there were already podcasts doing that.”

⚡︎

You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching, when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience this at low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to **SUPPORT THE SHOW** ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for the Ja, Wol Journal 📧, or making a small monthly contribution by clicking the Support the Show link ☝️. Your support keeps the podcast going. Thank you for being a part of it!

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

Support the show

☆ other ways to SUPPORT THE SHOW ☆

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

#99 - Launch - Sharing your work with connection, not pressure May 10, 2025

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SUMMARY

In this episode, we dive into the final step of the Ja, Wol framework—Launch. Sharing your work with the world can feel scary, vulnerable, and overwhelming, but it doesn’t have to be. Launching isn’t about hype or hustle; it’s about connection and care. I talk about why launching feels so hard (especially for neurodivergent brains), how to rethink launching as a slow rhythm instead of a one-time event, and ways to share your work more gently and joyfully. If you’ve been holding back on putting your work into the world, this episode is your invitation to rethink how launching can feel.

FULL SHOW NOTES WITH TAKEAWAYS + LINKS: patternshift.fm

BEST QUOTE FROM THE EPISODE “Launching is how we bridge the gap between our purpose and our people.”

⚡︎

You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to **SUPPORT THE SHOW** ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

Support the show

☆ other ways to SUPPORT THE SHOW ☆

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

#98 - Organize – Making Space for What Matters Apr 26, 2025

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Support the show

☆ other ways to SUPPORT THE SHOW ☆

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

#97 - Wayfinding – Rediscovering Your Why – How to reconnect with your purpose when your business starts to drift Apr 17, 2025

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SUMMARY

When your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your purpose—what lights you up, what matters to you, and why you started in the first place.

Whether you’re feeling stuck in the daily swirl or just getting started with your business, this episode is your invitation to pause, reflect, and get back in touch with what makes your work feel meaningful. This is the first in a special series based on my Wayfind–Organise–Launch framework.

FULL SHOW NOTES WITH TAKEAWAYS + LINKS
patternshift.fm

BEST QUOTE FROM THE EPISODE

“Your why isn’t a mission statement—it’s something you live, not laminate.”

🔗
Simon Sinek – Start With Why (Book)

🔗
Simon Sinek – TED Talk

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Ja, Wol Community – Join the Conversation

Support the show

☆ other ways to SUPPORT THE SHOW ☆

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!