On Purpose With Alex Beadon

#125: How to Make Content Creation a Habit May 14, 2024

Trying to make content creation a habit? Me too. But how do you do this without it taking over your life? Join me as I dive into an 11-question discovery exercise designed to not only refine your content strategy but also to prioritize your work-life balance.

In This Episode, You'll Find:

Self-Discovery Through Questions: From defining what you truly want in life to recognizing the barriers that hold you back, these questions are tailored to help you reflect and strategize.
Practical Insights for Every Creator: Whether you're aiming to start a family while running a business, or looking to make content creation more enjoyable, this episode offers real, actionable advice.
Personal Anecdotes from Alex: Learn from my own journey as I share how I balance ambition with fulfillment, engage with my community, and plan for future content that aligns with my personal and professional goals.

Key Questions We’ll Explore:

What does your ideal life and career look like?
Identifying what you don’t want – setting boundaries in your professional life.
Strategies for tapping into higher fulfillment and purpose.
What do you want to be known for in the digital space?
Planning your business to support the next chapter in your life.

And many more...

Engage with Me:

Share Your Insights: After listening send me a DM on Instagram & let me know what you thought!
Listen and Transform: Let’s make content creation a habit that fits beautifully into your life, and is more than just an obligation. Tune in to Episode 125 now and start your journey toward content creation that’s fulfilling, fun, and balanced!
Get Access to my Notion Resources: Join my VIP list www.alexviplist.com and you'll automatically get access to all my notion resources.

#32: No Audience? No Problem! Learn about Collaborative Marketing with Nadalie Bardo Oct 13, 2023

Ready to redefine your digital marketing playbook? Dive into this exclusive episode where we unravel the secrets of leveraging Pinterest and Collaborations for business growth. Nadalie Bardo was able to quit her 9-5 job and travel the world thanks to her online business and in this episode, she unveils how she’s been able to do it.

Why build an audience when you can strategically collaborate? We dive deep into why collaborations could be the pivot you didn't know your business needed. Plus, a deep dive into Pinterest's potential—not just as a platform, but as a treasure trove for traffic, subscribers, and sales.

Whether you're a seasoned marketer, a budding entrepreneur, or just curious about the digital landscape's future, this episode promises insights that can reshape your strategy. Tune in, get inspired, and start rethinking your digital growth journey.

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#31: Lessons from a Near Half-Million Dollar Launch with Alyssa Lang Sep 20, 2023

In this episode, I speak to Alyssa Lang about what it’s really like to have a $446,000 USD launch. When we first started working together, her business had barely made any sales, and now here she is, three years later, having made $1.25 million over the past three years of using the Rinse and Repeat Launch Strategy. It’s an honor to have her on the show today, sharing her journey with you all. I hope it can act as a major inspiration!

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#30: The Story of my First Six-Figure Launch Sep 01, 2023

In this episode, I share the story of the one change I made that led me to have my first six-figure launch. It may not be what you expect, but it’s worth a listen!

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#29: How to Brand Yourself Online with Diana Jakubcova: Personal Branding Tips for Course Creators Aug 23, 2023

Dive into the transformative world of personal branding in today's episode with Diana Jakubcova, the mastermind behind Deeply Rooted Studio. Diana demystifies the nuances of creating a brand that authentically resonates. Uncover the pitfalls of being distracted by online trends, and learn why authenticity trumps aesthetics every time. Whether you're an online course creator or a personal brand, Diana's insights will empower you to carve out a distinct brand voice that captivates and connects. Tune in to redefine your branding strategy and elevate your online presence!

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#28: The Truth About Being Able to Work from Anywhere Aug 18, 2023

In today's episode, we're diving deep into one of my favorite topics: mastering the art of working while traveling! 🎒✈️ From those crucial early planning stages to the absolute must-do Wi-Fi checks for every Airbnb - I've got you. And because it's so close to my heart, we're chatting about setting boundaries to make sure you get work done, especially when family and friends are around. Trust me, it’s trickier than it sounds!

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#27: Unlock Your Entrepreneurial Intuition for Digital Product Growth with Nikki Novo Jul 27, 2023

Ready to unlock your intuition in your online business? In this episode I speak to Nikki Novo, who is not only a bestselling author and master intuitive reader, she has been teaching online courses since 2008 and has made over a million dollars in sales teaching intuitive development. Nikki has a wealth of knowledge on how to activate your own intuitive abilities to grow your business. Tune in to learn how to bring intuition into your daily business operations, strengthen your intuition, and use it in decision-making. Plus, discover practical exercises and practices to develop intuition skills and maintain the balance between intuition and data-driven decision-making. Don't miss out on this insightful conversation with Nikki Novo.

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#26: Entrepreneurship: Managing Time and Quieting the Inner Critic Jul 21, 2023

Discover a balanced approach to entrepreneurship in our latest episode, 'Entrepreneurship: Managing Time and Quieting the Inner Critic.' We dive deep into the critical challenges every business owner faces—mastering effective time management and battling the constant self-criticism that entrepreneurship breeds. Learn how to maximize productivity, minimize stress, and silence the nagging inner critic that can stifle your entrepreneurial growth. This episode is not just about running a successful business—it's about maintaining your mental well-being while doing so. Transform your entrepreneurial journey today—learn how to manage your time effectively and quiet your inner critic. Tune in now.

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#25: Supercharge Your Course Sales with SEO and Website Optimization Jul 13, 2023

Welcoming Website Designer and SEO expert Galen Mooney, this episode delves into optimizing online sales via compelling sales pages and website enhancements. You'll learn how to counter objections, leverage visuals, and utilize persuasive language.

Galen offers insights into boosting conversion rates via standout call-to-actions, website speed, and image usage. We explore SEO best practices for course creators, emphasizing page ranking, blog-powered SEO boosts, and key metrics.

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#24: Six Features of a Highly Converting Sales Page Jul 07, 2023

In this episode of the podcast, Alex Beadon shares valuable insights into creating a highly converting sales page. She covers six features that are essential for any sales page: using the customer's language, creating urgency, leveraging testimonials, making the page mobile-friendly, using analytics, and creating a strategic customer journey. Throughout the episode, Alex provides tips and resources for each of these features, including tools like Markup and the Ideal Client Doc. This episode is a must-listen for anyone looking to create a sales page that converts.

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#23: How Sonia Rodriguez Transformed Her Online Business Jun 30, 2023

Dive into this powerhouse episode as I speak to a trailblazer in online entrepreneurship, Sonia Rodriguez, who spills her secrets on scaling her business to unprecedented heights. If you’re a goal-getter craving info on business scaling, time management, content marketing, and work-life integration, this is for you!

What's Inside:

Why living in a country other than the US (or speaking another language that’s not English) isn’t a barrier of entry to the online business world
How Sonia has set up her business: offers, launch schedule, etc
The daily rituals that have helped Sonia stay present in her life
Some golden nuggets on daily rituals that keep Sonia grounded and present.
The role that content creation has played in her business
How Sonia’s team has been set up and how she’s been able to involve her family into her business
Sonia’s secrets to time management
The support systems that Sonia has set up to make her work/life more balanced
Sonia’s experience with TWL

Whether you’re a seasoned online entrepreneur or just dipping your toes in, you’ll love this one!

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#22: What Taylor Swift Can Teach You About Online Business Jun 21, 2023

In this episode, Taylor Swift meets online entrepreneurship. Listen in as Alex Beadon breaks down how the Grammy-winning superstar employs genius business strategies and how you can do the same with your online business.

Explore the power of storytelling that binds Swifties worldwide, creating an unmatched community-building model. Witness how Swift turns adversity into opportunity - be it public criticism or industry challenges, she transforms them into chart-topping success. Her journey is a lesson on resilience and creativity, setting a standard for dealing with negative feedback and business challenges.

Delve into Swift's evolution as an artist and a brand - from country music to pop and folk, embracing changes and remaining authentic throughout. This evolution is a testament to her endurance, reflecting on the concept of "ideal client" and the importance of evolving with them. Taylor’s consistent re-branding, from the Reputation era to the Folklore era, offers key lessons in online branding and brand recognition.

Be inspired by Swift’s work ethic, epitomized by her repeating performance schedule - it's the ultimate demonstration of the 'Rinse and Repeat Launch Strategy'. The parallelism between performing the same songs with gusto at each show, and sticking to a business launch strategy, underscores the value of consistency in achieving business success. Swift’s world tours, reaching tens of thousands at each show, remind us of the power of the internet. Your online platform can have a similar, if not greater, reach. Whether you're an online entrepreneur, coach, or just starting to build your email list, you'll find Swift's lessons transformative.

Drawing parallels from Swift's strategies, Alex shares practical business advice, tips, and insights to boost your digital product launches, enhance audience engagement, optimize online sales, and fuel your business growth. Whether you're a fan of Swift's music or not, her successful journey offers a trove of business inspiration that you don’t want to miss. Dive in, and let the celebrity branding lessons elevate your business to new heights!

Resources:

Show Notes
VIP List - Free weekly newsletter for course creators
The Strategic Offer Incubator: Learn how to strategically craft and sell a profitable online course or membership site.

#21: Pattern Making to Profit Making: Tricia Camacho's Success with Membership Sites Jun 14, 2023

Have you ever imagined turning a real-life skill into a profitable membership site? Tricia Camacho, the entrepreneurial genius behind Creative Costume Academy, made it happen. In this compelling episode of 'On Purpose with Alex Beadon,' we're diving into the unconventional journey of a Cirque du Soleil and Blue Man Group costume builder turned online business owner.

Tricia is here to dispel the myth that you can only make money in online business if you teach sales and marketing! Tune in as we dissect her inspiring transformation, how she has successfully cultivated a thriving membership site in less than three years, and the road she traveled to find her tribe online. We'll also tackle the mistakes that cost her years of profitability, her money mindset, and her experiences within 'Together We Launch.'

Whether you're a seasoned entrepreneur or a newbie in the online space, this episode is a gold mine of insights. Listen in as we challenge preconceptions, address the necessity of a solid mindset, and show that success in the online business world isn't exclusive to sales and marketing. Join us and get ready to see the online business space in a new, refreshing light!

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#20: Course Launch Confessions: My 2023 Sales Page Crisis Jun 07, 2023

Ever wonder what happens when a meticulously planned launch doesn't go as planned? Join me, Alex Beadon, as I bare all about a recent launch that reached only 20% of our base goal. You'll get a raw, unfiltered look into what really went down, as I reveal the true factors that led to this outcome and how I was able to overcome the disappointment of it all.

In this episode you’ll learn:

Why our launch converted at just 1/5th of our expectations
The importance of analysis post-launch
The proof of how a sales page really can affect your launch

Whether you're an experienced online business owner or a newcomer to the course creation industry, you'll find valuable takeaways that will challenge and redefine your view of success and failure.

So, are you ready for the tea? Click play and join me on this journey of turning 'failures' into wins. Remember, in the world of online entrepreneurship, there are no failures, only lessons.

After listening, I'd love to hear your biggest takeaways. Feel free to hit reply or DM me on Instagram!

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#19: Getting to the Heart of Travel: How an Online Language Educator and Boutique Travel Agency CEO Made $136k in Sales in One Day May 30, 2023

In this episode of On Purpose with Alex Beadon, we’re taking a trip through the inspiring journey of Chelsea Glass, the Founder, and CEO of a boutique travel agency, Heart of Travel. A two-time Together We Launcher, Chelsea shares her story of transitioning from a service-based travel business to an online course model during the pandemic, and how passion for sustainable and ethical travel, as well as language education, has come together to create a transformative platform.

In this episode you will learn:

The Evolution of Heart of Travel and Chelsea’s Personal Story: Discover how a spontaneous trip to Guatemala ended up shaping Chelsea’s life and career forever and how her online business holds hands with her destination management company.
Pandemic Pivot and Building a Resilient Team: Chelsea candidly shares her experience of steering her business through the pandemic and transitioning to an online model. She reveals her tips for hiring and protecting team culture from her experience building a dynamic, all-women team of nine full-time employees. You’ll also learn about the resources that supported her throughout this journey.
The Power of Rinse and Repeat Launch Strategies: Learn more about Chelsea’s journey with TWL - from the unexpected side effects to a staggering $136k in sales in one day. For online course creators and membership site owners ready to scale their businesses, Chelsea’s experience offers valuable insight into how to create urgency, build anticipation, leverage social proof, and make a launch strategy work for you.

Chelsea's journey is a testament to the power of adaptability, and having a clear vision in building and growing an online business. For anyone looking to transform their business, launch new products, or wanting to be inspired by a powerful entrepreneurial journey, this episode is a must-listen!

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#18: How Together We Launch Transformed their Online Businesses (2023 TWL Alumni Panel) May 24, 2023

Today, we have a very special treat for you. We’re taking you behind the scenes of what it’s really like to be a part of Together We Launch, our 12-month program designed to help ambitious online course creators and membership site owners to scale their launches through our signature rinse and repeat strategy.

In this episode, we’re joined by Tricia Camacho, Elizabeth Stiles, and Chelsea Glass, three of our current launchers who shared what it’s really like on the inside of Together We Launch.

We talk about:

where they were before joining TWL
how their business has changed since joining
whether TWL was actually worth the investment
what their favorite parts of TWL are

You’ll also learn more about our rinse-and-repeat strategy, some of the resources we offer inside of TWL, and the surprising benefits of TWL that extend beyond profitability.

If you’re an online course creator or membership site owner who wants to learn how to scale their business, and you’re not really sure how to do it, or you’re someone on the fence about joining TWL, this one is for you!

Resources:

Show Notes
Click here to join the VIP list for exclusive updates!
Apply for Together We Launch

#17: How Membership Site Owner Marina Simone Went From Failed Launches to Seven-Figure Brand May 23, 2023

In this inspiring conversation with Marina Simone, past Together We Launcher, Founder and CEO of the seven-figure brand Moms and Heels™, you’ll learn:

How Marina has navigated through failed launches, imposter syndrome, the challenges of PTSD, bipolar disorder, and anxiety to build a successful online business
The myths about your social media numbers, the surprising truth about online millionaires, and the KPIs you should actually be focusing on
Why Marina hates going viral and how she had her most profitable launch even though she had some of her lowest like counts ever
The power of her 333 method in building an online community and optimizing sales conversions
Her experience within the TWL program, including her initial hesitations and the one thing she’d tell anyone on the fence about joining TWL

Whether you’re on the fence about joining TWL or an online course or a membership site creator struggling with self-doubt, scaling, or strategy, tune in now because you’re going to find a ton of value in this episode!

Resources:

Show Notes
Click here to join the VIP list for exclusive updates!
Apply for Together We Launch

#16: The Investment Effect: Our Guide to Making Your Investments Work For You May 12, 2023

In this episode of "On Purpose with Alex Beadon", I'm joined by my Operations Manager, Laura Marston, as we dive deep into the importance of investing in your business and yourself. I share my journey from being anti-investment to realizing the direct correlation between business success and strategic investments. We discuss the relationship between self-investment and personal growth, how making the right investments can fast-track your success, and overcoming common barriers to investment.

We also reveal how Team Beadon invests in various aspects of our business and I share the scariest investment I've ever made and why it was such a crucial one. We share our guidance on identifying the best investments for your business so that you can begin to take your business to the next level today.

As we invite you to join the Ultimate Launch Bootcamp (ULB), we discuss who it's for, what it entails, and the success stories of past participants. We also share tips on how to make an investment work for you, emphasizing the importance of dedication and tying goals to learning and experience.

I hope this episode helps you shift your own mindset when it comes to investing in yourself and clears any blocks that may be holding you back. Remember, the Ultimate Launch Bootcamp starts Monday, so sign up and get ready to invest in your growth!

Resources:

Show Notes
Click here to join the VIP list for exclusive updates!

#15: What Is Launching & Why You Should Launch Your Online Course May 09, 2023

In this eye-opening episode, I get to the heart of what it means to launch your online course and why it's essential for your business. I break down the importance of announcing your product multiple times a year and the value of creating a high-quality experience for each cohort of students.

Join me as I share insights on why launching is not only crucial for enrolling more students but also serves as a secret weapon for funding your dream house or bringing your wildest visions to life. If you've ever wondered about the power of launching, this episode will give you the clarity and motivation you need to make the most of your online course offerings. Don't miss out on these valuable tips and strategies from my years of experience as a launch strategist!

Resources:

Show Notes
Click here to join the VIP list for exclusive updates!

#14: Unlocking Your Sales Potential: Launching, Sales & Visibility Strategies with Fashion Brand Consultant Elizabeth Stiles May 05, 2023

In this episode of “On Purpose with Alex Beadon”, I had the pleasure of chatting with current Launcher & fashion and textiles brand consultant, Elizabeth Stiles, about all things sales & visibility!

Elizabeth and I dive deep into her entrepreneurial journey, and she shares the story of how her mom shaped her drive for financial independence and a critical teacher influenced her determination to succeed in the fashion industry.

We explore the importance of becoming comfortable with being visible, showcasing content in fresh and engaging ways, and how listening to your audience can make a world of difference in connecting with them. Elizabeth also shared her thoughts on mastering the money mindset and why you can’t just rely on manifestation and good vibes for your launch strategy.

This episode is packed with valuable insights and advice for online course creators who want to master the art of launching and skyrocket their online course sales. Join us for an inspiring conversation that will leave you feeling motivated and ready to take your online business to the next level!

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Show Notes

#13: Money vs. Happiness: Finding the Right Balance May 02, 2023

In this episode, I explore the balancing act of generating wealth in your business vs. creating space for happiness, diving into my personal experience and insights on the topic. Together, we will explore the common misconceptions and unhelpful beliefs around making money, define sustainability in online business and find the path to creating a business that supports your happiness.

I share my strategies for making money in a way that supports my business and my well-being and discuss the importance of creating predictable and sustainable revenue streams. We also dive into what awareness, boundaries, and tiny gains have to do with avoiding the trap of chasing money at the expense of your health and relationships and why adding limitations to ourselves can be a powerful, exciting, and productive thing.

You’ll learn how you can go further faster, why asking for help is not cheating, and my tips for cultivating a healthy relationship with money. Join me in this episode as we learn to design an online business that makes us happy without sacrificing our well-being for the sake of profitability.

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Show Notes

#12: Launching vs Evergreen: Systems and Strategies for Designing a Highly Profitable, Resilient Online Business With Louise Henry Apr 28, 2023

In today’s episode, I’m joined by TWL Alumni, online entrepreneur, and educator, Louise Henry, to explore all things launching, systems, automation, and content creation!

In this episode, we share the story of how Louise played an important role in the inception of TWL, helping me recognize that my purpose was teaching business owners how to elevate and scale their launches. We dive into a foolproof strategy for creating security and maximum profitability in your online business, settle the launching vs. evergreen debate, and share the one thing we both urge you to think about to ensure that your business is resilient to loss and personal challenges.

If you’re an online course creator ready to elevate the level you’re playing at, feel grounded and confident in your systems and strategy, and want to know exactly what to do to scale your business - stick around because this is the episode for you!

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#11: Launch, Scale, Sustain: How Team Beadon Has Redefined Launching & Online Business Growth Apr 25, 2023

Discover the secrets for scaling your business joyfully and sustainably in this eye-opening episode of “On Purpose with Alex Beadon”. Laura, past Launcher Adriane Galea, and I dive deep into the inner workings of Team Beadon and our revolutionary Rinse and Repeat Launch Strategy. Discover the hard conversations necessary for long-lasting work relationships and learn how we’ve redefined success in online business growth by shifting our perspectives and prioritizing a holistic, balanced approach.

In this candid conversation, you’ll learn the importance of protecting a CEO's design time, gain insights into alternative measures of launch success and learn how launching can be an exciting tool for personal development and self-awareness.

Tune in now for an exclusive behind-the-scenes look at our small yet dynamic team and for more details on our upcoming launch! If you're an online course creator or membership site owner seeking time, location, and financial freedom, this episode is your ticket to discovering how to build a thriving business while living your most joyful life. Don't miss out – listen now!

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#10: The Power of Partnership: How a COO Can Help You Grow Your Online Business Apr 21, 2023

On today’s episode of On Purpose with Alex Beadon, we have an interview originally recorded for the Sustainable Scaling podcast where Adriane Galea interviews our COO, Laura Marston, about understanding the role of a COO in supporting a CEO, defining sustainability in the online business sphere and finding a balance between profitability and alignment. Adriane and Laura also discuss practical tips for finding your own COO, grounding the visionary and a brilliant marketing strategy that gives your business space to develop while still building intrigue with your audience. Tune into this episode for an insightful conversation about the reality of building and scaling a successful online business.

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#09: Lessons in Scaling Your Online Business Sustainably Apr 18, 2023

In this episode, past Together We Launcher, Adriane Galea interviews Alex about the visionary and integrator roles necessary for success, common mistakes business owners make when scaling, and one of the biggest misconceptions about launching. We dive into the inner workings of building and growing a successful, sustainable online business, Alex shares hard-earned lessons from growing and shrinking her team and a never-before-shared story about the truth behind "Project X". Tune in to this episode to get insight into where 95% of the business’s revenue comes from, learn the perspective shift that will help you fall in love with the launch process and learn how to create a wildly profitable online business (while prioritizing your most joyful life!)

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#08: The Magic of Launching: The Journey from Solopreneur to 7-Figure Business Owner with Samara Michael Apr 14, 2023

In today’s episode, Alex interviews Samara Michael - a straight-talking, pragmatic British Lass who coaches Muslim professionals and couples to build their own Amazon FBA business in just 90 days. We explore a common trap entrepreneurs fall into when designing their business suite, a tactic that added £18,000 to Samara’s bottom line (with no additional work) and how launching helped her become the best in her business.

You’ll learn how Samara’s business is set up, and the winning mindset that took her from a solopreneur with an expensive hobby to a seven-figure business owner. This episode is for you if you’re an online course creator who is ready to learn how to go further, faster.

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#07: Mistakes that are Sabotaging Your Course Sales Apr 11, 2023

In today’s episode, Alex shares her secrets to strengthening your conversion rate, moving the needle on your sales and improving your client transformations. You’ll learn the win-win tactic that results in higher levels of impact for your ideal clients, leading to long-term profitability.

Through the tips and tools shared in this episode, you’ll gain the knowledge behind creating a sustainable, successful online offer that results in longevity in your business. We’ll talk about the mistakes to avoid, seven things to improve your sales and the action steps you can take today.

Tune in to this episode to unlock the secrets that will result in long-term profitability, success and a six-figure revenue stream!

Resources:

• Show Notes • VIP List - Free weekly newsletter for course creators

#06: The Secret to Creating a Business That Loves You Back with Satnam Kaur Apr 07, 2023

In this episode of On Purpose with Alex Beadon, we chat with previous TWL member, Satnam Kaur, about entrepreneurship and living a purpose-driven life. We dive deep into the power of trusting your CEO discernment when making difficult decisions within your business.

Satnam shares personal stories of feeling disenchanted within her business and how she used her intuition and values as a compass to realign her business with her purpose. We’ll dive into how shifting her focus from making sales to relationship-building increased her profitability - even after making the bold decision to turn her paid membership site into a free community resource.

If you’re feeling out of alignment within your business, and you’re ready to make the changes that bring your business back on purpose, this episode is for you. Join me as we explore the importance of authenticity, alignment, and purpose on your entrepreneurial journey.

Resources:

• Show Notes • VIP List - Free weekly newsletter for course creators

#05: The Art of Pricing: How to Price Your Online Course for Maximum Profit and Impact Apr 04, 2023

If you’re an online course creator who wants an actionable plan to raise your prices, this episode is for you! In this episode, Alex discusses how your money mindset impacts your course pricing and what steps you can take to overcome any limiting beliefs or negative thought patterns around money so that you can step into greater confidence, attract more of your ideal clients and charge your worth.

By the end of this episode, you’ll learn five good reasons why you need to consider raising your prices and have the steps to create a pricing action plan that takes into account your costs, the value you provide, your competitors, your target audience's budget, and different pricing models. If your money mindset needs a makeover, you’re not going to want to miss this episode! Resources:

• Show Notes • VIP List - Free weekly newsletter for course creators

#04: Launcher Spotlight: How Alyssa Lang Went From 1 Sale to $1 Million in 3 Years Mar 31, 2023

In this episode, Alyssa Lang, owner and founder of Workflow Queen and Magnetic Bookkeeping & Consulting, shares how she grew her business from making one sale to making $1 million by the third year of her business. She delves into the importance of niching down and designing a business that supports your core values and shares her secrets to managing four launches a year. Alyssa also tells all about her offer suite and the role that launching plays in her big-picture strategy. Tune in to this episode to learn how she overcame money mindset blocks, how she’s navigated challenging times in her business, and the self-care practice that has been transformative while running multiple businesses.

Resources:

• Show Notes • The Launch Expansion Method: Learn my $100k launch strategy for FREE • VIP List - Free weekly newsletter for course creators

#03: Behind the Scenes of My Instagram Strategy: Tips and Tricks from a Social Media Pro Mar 29, 2023

In this episode, Alex takes a close look at the challenges of showing up on social media and being responsible for lead generation when you are the face of the business. She shares her personal experience over the last 10+ years building a business on social media and her insights on how to work with the algorithm without sacrificing your authentic self-expression. You’ll learn the importance of understanding your values, looking at your triggers, and knowing your boundaries when it comes to sharing yourself online. You’ll also take away actionable tips on creating Instagram content and learn what Alex is currently prioritizing in her nurture content strategy as she approaches her upcoming launch.

Resources:

• Show Notes • The Launch Expansion Method: Learn my $100k launch strategy for FREE • VIP List - Free weekly newsletter for course creators

#02: Launch Like a Boss: 5 Secrets for Stress-Free Launching Ft. Laura Marston Mar 24, 2023

In this episode of “On Purpose with Alex Beadon,” Alex and her COO Laura share 5 hard-earned tips on how to have your most seamless launch, from their last 5 years of launching together. They share how they’ve gone from working through the night to creating spaciousness in their launches, how their launch strategy has evolved and mindset shifts around worthiness and success. They also talk about what you need to prioritize in order to sell with integrity and confidence and share details about their upcoming Ultimate Launch Bootcamp! Tune in to this episode now to learn these 5 proven secrets for sustainable launch success and make sure you’re subscribed for more!

Resources:

• Show Notes • The Launch Expansion Method: Learn my $100k launch strategy for FREE • VIP List - Free weekly newsletter for course creators

#01: Looking Back: The Most Life-Changing 3 Years of My Life! Mar 22, 2023

In this episode of “On Purpose with Alex Beadon,” Alex takes a look back at the past three years and shares personal and professional updates, changes in perspective, and lessons learned. She also delves into her goals and expectations for season 2 and shares a moving personal story about her grandmother’s illness and how it taught her so much about loss, grief, legacy, and family. Tune in to this episode of “On Purpose with Alex Beadon” to catch up with Alex, and hear her inspiring reflections and stories, and make sure you’re subscribed for more!

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#093 - Why I’m Pressing Pause Jan 27, 2020

I’m pressing pause on the podcast. This is going to allow me, as a business owner and leader, to take a step back and recalibrate, so that when I come back, I’m showing up at my absolute best. During this pause, there won’t be any new podcast content, but in my time “off”, I will be rethinking the podcast and creating my vision for it. I’ll also be working with my team in the back end of the business to help create organizational efficiency and get everything streamlined so that the business can make even more of an impact.

In this week’s episode of On Purpose, I talk with you about:

Why I’m pressing pause on the podcast
Why I feel like it’s time to take a step back from content creation
How to focus your creative energy so that it goes further
Why working on the backend of your business is critical to growing as a business owner

This is not “goodbye”, this is, “see you later.” In the meantime, stay subscribed to the email list so that you can stay connected. And if you haven’t already, be sure to follow me on Instagram @alexbeadon.

Loved this and want more? Check out our other episodes here.

#092 - How to Be the Go-To Expert in Your Industry Dec 16, 2019

In this episode, I chat with Michael Stelzner, host of the Social Media Marketing podcast and founder of Social Media Examiner & Social Media Marketing World. He shares his wisdom and insight on content that positions you as an indisputable industry leader.

THINGS YOU'LL LEARN:

Benefits of being an industry leader
How to be the undisputed leader of your industry
Top 3 forms of content and their pros and cons
Which content creates the most loyal fans
How to create a niche
The importance of creating check points in content creation
How podcasting can make you a better speaker
How to raise the bar on content creation
Why it's important to check your content metrics and data
The reason why most entrepreneurs go out of business
The marketing potential of blogs, podcasts and video

#091 - Inspiration from Ariana Grande to Get Over Imposter Syndrome [REPLAY] Dec 09, 2019

Due to Alex being sick, today’s solo episode is a replay of one of her favorite past episodes (Episode 037)!

Believe it or not, there was a time when I used to feel like the biggest fraud. Today I’m an online business coach, but I first started my career as a photographer. I remember on my first few shoots I would show up full of nerves, wondering if I was worthy of being on the shoot, wondering if I’d know how to pose my client, or how to overcome the awkward silences. I look back now and know that I was suffering from something called ‘imposter syndrome’. When you’re first getting started with *anything* in life, it can be very common to feel this sense of unease, as though you haven’t fully proven yourself to be worthy of whatever it is that you’re doing. Well today I’ve got some advice on Imposter Syndrome for you, all inspired by pop princess Ariana Grande.

In this episode, I chat about:

putting yourself out there without shame
embracing the new, awkward, clunky phase of your business
how to get people's attention before launching a new product
how to build upon momentum

I hope it inspires you as much as it did me.

#090 - How Inspired Action Makes Selling Easy Dec 02, 2019

This week on the podcast, I talk to my good friend Nikki Elledge Brown about inspired action and how it can be a game changer for your business. Nikki is the host of the Naptime Empires™ podcast and creator of A Course About Copy®.

THINGS YOU'LL LEARN:

What REAL-ationships look like and why they’re important in your business.
How she went from $0 to $21,000 by offering free sessions
How she scaled up to a 6-figure business by shifting from one-on-one’s to an online course
How she packaged free content for an extra $20,000 in revenue
How focusing on essential business activities and self-care brought in one of her most profitable months ever
How being out of alignment caused her sales to stagnate
How being aligned with your highest values allows you to be more inspired, disciplined, organized and focused
How to figure out what your highest values are
How to recharge after you give so much to your audience and clients

If you want to run your business in a way that lights you up, brings more discipline and focus, all while generating a profit, you have to check out episode 90!

#089 - How Your Anxiety is Helping You Nov 25, 2019

Not too long ago, I came down with strong feelings of anxiety and overwhelm. My anxiety was my body's way of telling me that something was going on. I was taking too much on and I needed to slow down.

In Episode 89 of On Purpose, I dive into what was causing my anxiety and overwhelm and my biggest takeaways from the whole experience. I talk about:

THINGS YOU'LL LEARN:

How anxiety can actually help you
Why business leaders should focus more on “design” rather than “doing”
Why it’s so important to trust yourself
Why a community of peers is vital to your business

If you have been dealing with anxiety and overwhelm, I hope this episode inspires you to take a step back and give yourself space to breathe.

#088 - How To Build A Business With Zero Followers Nov 18, 2019

In this week’s episode of On Purpose, I talk to Angie Lee, host of The Angie Lee show, creator of Soul CBD, and advocate of authentic marketing. In this episode, Angie dives into 10 things you can do to start your business, if you have zero followers. If you struggle with growing your following and attracting the right people, this episode is perfect for you!

WE CHAT ABOUT:

How to increase the quality of your followers by narrowing your niche
How to test your business idea to see if it’s something people will pay for
What to put in your Instagram bio (and what you should avoid)
How to get your customers to sell for you
How to leverage your personal story into sales
How to use DM’s to drive engagement
What are macro and micro-brand stories, and why they’re crucial for your business
How to use the poll and question feature in Instagram to create valuable content
The true definition of a niche
What to do when someone is watching your Stories, but not engaging
Why video marketing is king

#087 - Slow Business Growth & What To Do About It Nov 11, 2019

If you want to learn exactly what to do to help your stagnant business grow, today is the episode for you. In this episode, I unpack why your business growth is so slow, and the things you can do to make it grow. You’ll learn:

Business activities that you’re constantly doing that really just hold you back
How to come up with profit generating action steps
How to build confidence to help you sell better
How to get out of a negative mindset
and more!

#086 - How to Create Massive Sales on the First Day of Your Launch Nov 04, 2019

In Episode 86, I chat with Kat Gaskin, the creator of the Content Planner and the genius who helped me generate massive sales on the first day of my most recent launch. If you want to learn how to create massive momentum for your next launch, you have to check out this episode. It’s going to forever change how you launch.

#085 - My Guide to Fearless Selling Oct 28, 2019

Stop approaching sales as if it’s this big, scary monster to be feared. The thing is, if you’re afraid of selling, you’re not going to make any sales. So let’s normalize the conversation around sales. I want to encourage you to see sales as something that is fun and as the tool to help you create more freedom in your life. In this episode, I share my tips to fearless selling.

THINGS YOU'LL LEARN:

How to change your mindset about sales
An easy peasy sales formula
How to create action steps that result in sales
Handling failure and bouncing back
The right way to make a “cold call”
& so much more!

#084 - How to Deal with Negative Feedback with Virginia Salas Kastilio Oct 21, 2019

In Episode 84, we talk to Virginia Salas Kastilio, Founder of the I Trust You Movement, about her focus on making the world a better, more loving place, and how she made a career out of being vulnerable on the internet. If you want to balance your entrepreneurship with giving back and making the world a better place, then this is the episode for you.

#083 - Analyzing the launch of our online product, Project Storyline Oct 14, 2019

I’m so excited to share with you the results of my most recent launch of Project Storyline. While this was the most prepared I have ever been in a launch, there were a lot of surprising twists and turns along the way.

Our cost per lead on our Facebook Ads was way higher than expected, however our leads ended up converting better than expected so it evened itself out.
Our pop up Facebook group was opened earlier, yet didn’t really have an increase in engagement compared to last time.
We reached only 70% of our challenge signups goal, yet hit 90% of our sales goal.

#082 - How to Intentionally Overcome Lazy Tendencies in Your Business with Jamie Varon Oct 07, 2019

In our 82nd episode, we welcome Jamie Varon, Writer, Designer, and Creative Consultant living in Calabasas, California. If you have struggled with overcoming momentum issues, lazy tendencies, scheduling your time effectively, having a hard time getting things done, and feeling like you are undergoing a certain level of self-sabotage, then this is an episode that you need to hear.

#081 - How to get more quality followers on Instagram Sep 30, 2019

Before I share my step-by-step outline of how to get more quality followers on Instagram, I just want to remind you that registration for Project Storyline closes tomorrow! Don’t let this EPIC opportunity pass you by! 😱

Click here to become a Project Storyliner today!

Okay - now time for a confession.

I used to be OBSESSED with how many people were following me, and I used to give it more attention than how much I was profiting. Seems backwards right? As a business owner, why obsess more over how many followers you have vs. how much money you’re making?

Thankfully, things are different now. I’m no longer concerned with how many people are following me, instead I’m concerned with the depth of my relationship with my following. Because while followers does not equal sales, the depth of my relationship with my following makes sales a hell of a lot easier.

I’ve narrowed down what I believe is the best way to grow your Instagram following in 2019 (because yes, the platforms are always changing, so keep up). On this week’s episode of On Purpose, I talk about where to focus your attention so that you can create and grow a captive audience.

Lastly, the last few weeks have been a wild ride of Double Down On Your DMs and my 10 Instagram Story Tips, Tricks & Hacks webinar.

Tomorrow, the fun will come to an end unless you sign up for Project Storyline.

Project Storyline empowers you to show up more consistently and strategically on your Instagram Stories by helping you know exactly what to post. Don’t procrastinate because we’re going to be closing Project Storyline TOMORROW and it won’t be re-opening until next year.

You need to get your message out there to the world so that you can start making the impact you know you were born to make.

Life is too short to keep saying “one day I’ll start”. Make TODAY the day you decide that yes, you’re going to start growing a following of people who are genuinely excited by who you are and what you do in the world.

It’s time to live your truth, and share it with the world, and I want to help make it as easy as possible with Project Storyline.

Click here to join Project Storyline for only $30 a month. Click here to save $90 and join Project Storyline for $270 a year. OR click here to learn more about Project Storyline.

#080 - How to use Instagram Stories for your Business Sep 23, 2019

This week on the podcast I speak to four Project Storyline members on how they’ve been using Instagram Stories to change their lives and businesses. If you’re committed to building real relationships with your followers, this one is for you.

#079 - How to Kill Doubt During a Launch Sep 16, 2019

Want to know how to remain doubt-free during a launch? Want to know the step-by-step way that I monitor how I show up and feel during a launch? This episode shares it all. A must-listen for anyone who wants to master their energy during a launch or promotion, or when things in their business aren’t going their way. Take a listen!

#078 - How to Get Paid for Your Ideas with Tiago Forte Sep 09, 2019

In our 78th episode, we welcome Tiago Forte, one of the world’s foremost experts on productivity, Founder at Forte Labs and Editor at Praxis. Tiago shares how he started Forte Labs, an online education company, creating courses on learning, productivity, and building a second brand using idea management. Tiago also explains how he goes about approaching market research, constantly creating content, and the importance of managing our ideas and building from them.

#077 - How to Strategically Prepare for a Launch Sep 03, 2019

This week I’m sharing the nitty gritty details of the launch of my digital product, Project Storyline. With 2 and a half weeks to go, I share everything I’ve done to strategically prepare - from content creation, launch goal numbers, fresh marketing ideas, and lead generation. It's a pure insider's look at what I've been up to. Enjoy!

PS. My free challenge ‘Double Down on Your DMs’ starts soon. Register today and join thousands of boss babes who will be signing up!

#076: Focusing on Your Zone of Genius with Angela Lauria Aug 26, 2019

In today's episode, we welcome Angela Lauria, Founder of The Author Incubator. Dr. Angela helps people free their inner author and has helped over 1,000 authors-in transformation write, publish, and promote their books. We speak about what she considers the best way to make money as an author as well as how to build a team and a company that people love working for. If you're looking for inspiration on growing your team or hoping to learn which mindset choices could be standing in your way, this is the episode for you.

SHOWNOTES:

How can authors make more money through their book?
Why the publishing world isn't the route to go and what you should do instead if you're a creative
What the profitable revenue streams are if you're an author or a creative
Angela's concept of “multi-orgasmic business” and how it differs from the publishing world model
Angela's takeaways from meeting Richard Branson
The importance of creating a brand so strong that employees would be proud to work for
How to attract the right people to work with
What to include in your job offer so that people beg to work with you
A step by step guide on how to decide what tasks you should be doing and what tasks you should be outsourcing
The value of your time when considering pricing strategies
What Angela has learned from the millennial work ethic and why we should all adopt it

#075 - Why I don’t regret my drunk Instagram Story (recorded in the south of France) Aug 19, 2019

Have you ever second-guessed a post you shared on Instagram? We all want to show up authentically on Instagram, but when does personal become too personal? Today's episode I go in depth about a situation that got me wondering about what “the line” is.

People always ask me, “What’s appropriate to share and what’s not?” The answer is, it strongly depends on your brand. In my case, I have a personal brand where I am the name & face of my brand, so it’s important for me to build a real relationship with my followers. I don’t have to share anything about my personal live, but I do because it will bring me closer to my audience.

Remember real relationships don’t come from only showing the “highlight reel”. Real relationships come from shared memories and experiences, vulnerability and TRUST.

In this week’s episode I share:

why being with childhood friends reminded me of the shame I felt when graduating high school
what it’s really like working while traveling
the nitty gritty of what’s going on behind-the-scenes of the business, the new hire we just made (woohoo, welcome to the team Stacy)
how I’m prepping for the upcoming launch of Project Storyline!

#074 - Hacking Profitability with Amanda Bond (Online Marketing, DM Conversions, Asking for and Closing the Sale) Aug 12, 2019

Over the past few years, I have shifted my focus from growing my following, to converting my followers into clients. And I’m proud to say we've made more money in the last six months than I ever had in any year of my business beforehand.

I look at people who are just getting started and their obsession with followers. Back then, I wish someone had told me, “You’ve got it all backwards. Let’s shine a light on what you *really* need to be focusing on.”

That’s exactly why we recorded this episode.

Amanda is such an great person to have this conversation with. She's excellent at lead generation and conversational selling.

She has made $40,000 in the Instagram DM’s alone.
She's made half a million dollars with only one landing page.
She made $1 million before they even had 5,000 email subscribers.

I wish that eight years ago I could have listened to this episode because it would've been a GAME CHANGER.

It's an inside look into how to hack profitability by knowing how to deliver *exactly* what they need. Because that's what's going to bring you massive profitability.

#073 - Self Care Vs. Hustle Aug 05, 2019

In this episode I share how to know the difference between the moments you need to hustle and power through any resistance, and the moments you need to step away from your computer and get some fresh air. Today we’re talking about SELF CARE for entrepreneurs and our self-destructive ADDICTION to hustle. THINGS YOU’LL LEARN:

My self care practices
How to know yourself enough to know what you need
The importance of self awareness
How to take responsibility for your vibe
And how to know when you need to give yourself permission to TAKE A BREAK!

#072 - Growing a Successful Product-Based Business on Instagram with Jessica Williamson Jul 29, 2019

In our 72th episode, we welcome Jessica Williamson, Founder of Somewear Elsewhere and Founder/Managing Director of Ete Swimwear. Jessica shares how she was able to make 6 figures in her first 12 months of selling a physical product and what she invested in that got her invited to New York Fashion Week in her first week of launching. If you have a product-based business or need some advice on photo shoots, influencer marketing or email marketing, this is the episode for you!

#071 - Exactly How I Manage my Time & Stay Productive as a Small Business Owner Jul 22, 2019

In this Episode of On Purpose With Alex Beadon I’ll be sharing exactly how I manage my time & stay productive as a small business owner. This episode contains every single thing I wish I knew about time management and productivity when I first got started. I share mindsets you must adopt if you want to truly maximize your time, I share exactly how you should be using your calendar on a daily basis to find more time in your day. I share the book that changed the way I prioritize my tasks, the online course that revolutionized how I manage my tasks, and the apps I use on a daily basis and why you should be using them too. These mindsets, apps, and systems have completely changed my life and I hope they do the same for you.

#070 - The Power of Marketing Funnels with Kate McKibbin Jul 15, 2019

In our 70th episode, we welcome Kate McKibbin, an Award-Winning Marketing Expert, with a passion for helping women create, launch, and grow profitable marketing funnels. Kate shares how to be specific about the journey you want your ideal customers and clients to embark on and how to convert them into sales. Now is the time to learn from Kate's experience and put your business on auto-pilot in order to benefit from automation.

Shownotes:

Why Kate loves the ability to manage her own time
The importance of an OBM and what that role actually entails
Talking about the word visionary and how it applies to Kate
Introduction to Kate's work and business path
What a marketing funnel really is
What type of businesses could profit from marketing funnels
How sales funnels can assist your business
The easiest way to start building a marketing funnel
The logistics of an evergreen webinar offer
Kate's current focus and why she's passionate about it
How to handle confidence as an entrepreneur

#069 - 1 Year of the Podcast & Lessons Learned Jul 10, 2019

We're celebrating the one year anniversary of the podcast today! Can you believe it? Here are a couple of awesome ways we're celebrating:

We made a page filled with lessons, announcements, book recommendations and even a giveaway! Go check it out here.
We're also so excited to share with you our new donation project, where you can help us with podcast production costs and with helping out the Orangutans.

#068 - How to Listen to Your Intuition with Lindsay Marino Jul 01, 2019

In today's episode, we welcome Lindsay Marino, Psychic Medium, Intuitive Expert, Radio Host of Intuitive Guidance with Lindsay Marino, and Speaker. Lindsay Marino shares her personal journey of growing from being a 3rd grade teacher, to evolving into being an intuitive medium and initially connecting with her deceased friend Nick. Hear how Lindsay got grounded in strong belief when doubt was thrown her way, the incredible joys of being authentically herself, and how she has grown her business.

#067 – Goal Setting with Intention Jun 24, 2019

If you’re ready to take your goal-setting to the next level this is the episode for you. Get ready to make REAL CHANGE in your life and business!

Looking for the BONUS worksheet for today’s episode? Click here.

THINGS YOU’LL LEARN:

The three step process for goal-setting that Alex swears by
How to stay committed & create a level of accountability

#066 - Success Mindset w/ NYT Best-Selling Illustrator Holly Hatam Jun 17, 2019

Today, we welcome Holly Hatam, New-York Times Best-Selling Illustrator, Greeting Card Designer, Picture Book Maker, Author, and Designer. Holly discusses her dedicated path from going from graphic design to her core-love of illustration. Hear how Holly has maintained her belief in herself while overcoming stumbling blocks and transitioning into having her life changed by getting her current agent and becoming a successful children’s book author. Gain insight from how Holly navigates her family life as a mother and a wife while staying inspired as an authentic creative.

#065 - Launch Lessons From My $58,000 Launch Jun 12, 2019

Here’s a real, honest look into what the launch of Project Storyline was *really* like. In this episode I share:

How I stayed focused on my goals throughout the launch
What I did to make sure I was able to connect with and communicate the needs of my clients to ensure a successful launch
The changes we made to our pre-launch content, Double Down On Your DMs, that made the biggest difference
How many people opted in for our free 5 Day Challenge
How I felt about 10% of our opt-ins unsubscribing
What we did that accounted for 40% of sales
How much money we spent on Facebook ads
What our actual PROFIT was from this launch
What I left to the very last minute & why I ain’t mad about it
How long it took me to finalize the sales page
What no one knew about our challenge videos
How we left 10% of potential money on the table
A marketing tip I hadn’t thought of before

#064 - Business Finance & Profitability with Diana House Jun 03, 2019

Today I welcome Diana House, the CEO of Fast Forward Ventures, a Canadian private financing company focusing on private mortgages in Ontario, a real estate investor, private lender, and a lawyer turned award-winning serial entrepreneur who has been building businesses in the e-commerce and real estate spaces for nearly a decade. This episode is your opportunity to learn about profitability, as well as entrepreneur finance and empowerment, from Diana, who has been awarded the top 20 Under 40 by Business London and one of the leading female entrepreneurs in Canada by the w100. I absolutely love Diana’s focus on empowering and teaching entrepreneurs about profitability and finance and I'm so excited to be able to share this interview with you.

#063 - Behind-the-scenes of 1,000 New Clients May 27, 2019

Last week I launched my brand new membership site, Project Storyline, and it was a game-changer. My goal was to welcome in 800 new members, and we ended up welcoming in more than 1,000! It was an incredible accomplishment and experience, and in this episode I take you behind-the-scenes of what it was *really* like.

Recorded in the airport, as I was on my way to spend time with my Mastermind group in Necker Island, you hear me share openly about what went right, what went wrong, and what I’m pondering as I venture into this next chapter of my business.

#062 - How to Create a Successful Membership Site with Stu McLaren May 20, 2019

In today's episode, I welcome Stu McLaren, membership website expert and business owner. Stu shares his experience balancing his responsibilities of being an entrepreneur and a family man. He talks about the lessons he's learned as he started and grew his business, WishList Member, the world’s largest membership platform for Wordpress, and his Tribe training program that teaches entrepreneurs about successful membership sites. If you're looking at starting your own membership site, this episode is for you. Enjoy!

#061 - Why Momentum is Crucial when Launching a New Product May 13, 2019

In this episode, I talk to you about the ins and outs of the last week of my life, about launching Project Storyline for the very first time, all of the synchronicities going on, the power in choosing to see things in your business in a particular way, the power of bringing together all of the puzzle pieces of problem-solving, seeing every problem as an opportunity, and trusting in the process. I think you're going to LOVE it.

#060 - How to go from Part-Time to Full-Time Entrepreneurship with Amanda Daley May 06, 2019

In this episode, Alex Beadon interviews Amanda Jane Daley, a Business Mentor for Health Coaches and Wellness Entrepreneurs. They talk about how her business has grown enormously over the course of the last five years, about the trajectory of her career and the hurdles she overcame to reach success in entrepreneurship. They discuss the value of purpose, maintaining business focus, and some of the things Daley learned from an intimate conversation with Richard Branson in South Africa.

#059 - Put Yourself Out There Apr 29, 2019

Because it’s up to you to shine your brightest, live your best life, and learn how to disregard the haters.

My free challenge ‘Double Down on Your DMs’ starts in a mere seven days. Join more than 4000 boss babes who have already signed up! Check it out at doubledownwithalex.com.

#058 - How to Organize Your Freelance Business with Nesha Woolery Apr 22, 2019

In this episode, Alex Beadon speaks with Nesha Woolery. Nesha went from being a stressed-out freelance designer who worked fifty hours a week, to working three days a week, having consistent five figure months and finally having the time and money to travel the world. Now, she has taught thousands of other freelance web and graphic designers how to stress less, work less and profit more through her courses, videos and Facebook community. If you’re ready to ditch the nightmare clients and 15-hour work days, Nesha is the woman to help you.

#057 – 25 Things I Learned In My 20s Apr 15, 2019

I'M IN MY LAST WEEK OF MY 20'S. This week feels particularly special to me, as I say goodbye to my 20s and hello to my 30s, and I wanted to honor that here on the podcast. So what did I do? I sat down and wrote out every single thing that I could remember about my 20s, broken down into years 20-29. And WHOA. What incredible exercise that was! It felt so healing and so reflective to look back at my 20's and to be present with all of the lessons I learned that I'll be taking with me into my thirties. I'M PUMPED!

#056 – Jeremy Cowart on Art, Work, & Passion Apr 08, 2019

This week I interview Jeremy Cowart, an award-winning photographer, artist, and entrepreneur whose goal in life is to inspire and help others. Cowart talks about his multifaceted and ever-changing career and he gives advice to potential humanitarians and artists. We speak about his latest endeavor The Purpose Hotel, a planned global for-profit hotel chain designed to fuel the work of not-for-profit organizations as well as his new book “I’m Possible” which is coming out soon.

#055: 5 Things I’m Focusing On This Month Apr 01, 2019

After eleven days of travel, I’m finally back home and reflecting on how I want to bring more grounded energy into my life. I love new months, and this month of April perfectly coincided with this strong desire I had to set my intentions for the month.

In this episode I share it all when it comes to both personal *and* business goals - and it’s a good one to listen to if you’re ready to start your month feeling inspired & ready to claim your intentions and focus!

#054: How to be Disciplined & Efficient with Adrienne Dorison Mar 25, 2019

Today we welcome Adrienne Dorison, an operational efficiency expert, business owner, and author. She is the CEO + Co-Founder of Run Like Clockwork™ alongside of best-selling author, Mike Michalowicz, where she equips CEO's to design a business + team that can run itself, like clockwork. Adrienne has helped hundreds of business leaders + teams — from Fortune 500 corporations to fast-growth startups — to improve their profit margins, reduce waste and take an unplugged vacation.

In this episode, she shares how she was able to leave her corporate job, pay off her $50,000 of student debt in six months, activate enough discipline to go after her dream of operating her own business, get emotional stability, and she also speaks to us about some efficiency mistakes that may be holding businesses back.

#053 - Lessons From Losing 300 Followers Mar 18, 2019

This week I’m talking all about how I lost 300 followers, and what my biggest takeaways and lessons were from the experience. Having shared this earlier intimately with my VIP List I realized what a hot topic it was and decided to record a whole episode on it. Take a listen & I’d love to know your thoughts below!

#052 - How to Find Your Voice with Ash Ambirge Mar 11, 2019

In this episode, Alex interviews Ash Ambirge, an expert in copywriting, marketing, and sales, writer, and online course enthusiast. Thanks to some combination of defiance, bullheadedness, and some truly weird circumstances, she set out to become a writer, and quickly went from a small town girl who was the queen of late cell phone bills and existential crisis, to being her own boss and running a seven-figure empire, with a book coming out soon with Penguin Random House!

Show Notes:

How Ash “did everything right” and then ended up in a bad situation
How the name of her business causes her some problems
How developing business owners and writers can find their voice
How to sell using sales calls
How Ash manages time and spends three hours writing her book every morning
Two mindset shifts that made a difference as an entrepreneur

3 Key Points:

Trust yourself and don’t be afraid to disobey the common rules.
Put your opinion out there, but make sure that it’s thoughtful and truthful.
Let pleasure be your guide when writing or starting your business.

#051 - Behind-the-Scenes of My $103,000 Launch of My Online Course Mar 04, 2019

In the midst of the chaos of Carnival, it felt so good to sit down and record this episode. In this episode I share what happened behind-the-scenes of the TSOKI launch including how much money we made, exactly what our expenses were, and I share the biggest lessons I learned that I’ll be carrying with me moving forward.

If you want to learn more about the “do’s” and “don'ts” of launching your own online course, this is a fantastic episode for you!

THINGS YOU’LL LEARN:

the gross profit of this TSOKI launch
how much money we spent on Facebook Ads
what I learned about warm audiences vs. cold audiences
the importance of including good Payment Plan options

#050 - Elevate Your Workspace with Desha Peacock Feb 25, 2019

It is easy to let papers pile up on your desk, and it is even easier to justify why cleaning them up is a task for tomorrow. If you could elevate your mood by moving the papers, would you? Desha Peacock, coach, award-winning host and TV producer, and two-time author, shares tips and tricks on how to upgrade our workspaces.

#049 - Legacy-Building, YouTube Success, & Black Fatherhood with Glen Henry Feb 18, 2019

Glen Henry is a YouTube sensation with over 150K subscribers. His vision was to share the realities of parenthood and his authentic approach to sharing his story has created a family outside of his own among his subscribers. In today's episode I speak to him about fatherhood, transparency, and how he launched his Youtube channel.

If you’re an entrepreneur who wants to step into your voice and brand online, if you want to take your YouTube channel to the next level, or if you want to build a legacy with your work, this is the episode for you.

#048 - When Life Gives You Lemons & On Aiming For Excellence Feb 11, 2019

This week’s episode is one of those sweet solo episodes where I speak from the heart, totally unfiltered, and just share what’s on my mind.

This week, I share what it’s been like to come off the tail end of an intense launch of The School of Killer Impressions AND I share how I’ve been finding inspiration from Olympic Athletes.

#047 - How to Feel Rich with Susan Hyatt Feb 05, 2019

What could we do if we could redirect all the energy we invest in managing our insecurities out into the world? Susan Hyatt, veteran life coach and author of Bare, joins us to describe her entry into life coaching and the tools she uses in her work. We talk about how to show up conviction even when you’re surrounded by naysayers, how to reach clients when it seems like nothing is working, and how to be yourself online in a full throttle way.

Show Notes:

How owning one’s own business allows greater self-care
Martha Beck’s ‘Finding Your Own North Star’ helped Susan and induced a career change
Susan made a transition plan and moved into her new career very quickly
How life coaching’s reputation has changed over the last 12 years
Overcoming impostor syndrome in the early stages of an entrepreneurship
Conviction in a vision of a future self
How to get out of the stage of being stuck feeling like nothing is working, and not getting clients
How social media allowed Susan to diversify her image from that of the typical life coach
The inevitability of haters
How Susan embraced the idea of openness about the life of the life coach
Different approaches to social media
How Susan approaches the idea of body positivity
How Bare is about embracing the skin that your in and shedding emotional weight, as well as potentially physical weight
The power of refocusing energy and effort
Certain cheaper purchases that can make a person feel rich
The importance of sustainable consistent business hours
Challenge: Go make an offer in business

3 Key Points:

Self-care and entrepreneurship can be intimately linked.
Developing a vision of a future self can be key to the confidence of a new entrepreneur.
Body positivity can redirect a lot of negatively focused energy surrounding self-image outwards towards productive projects.

#045 - What To Do When You’re Afraid To Raise Your Prices Jan 21, 2019

One of the most popular questions I was asked last week during our 3 LIVE Q&A sessions for #MMBY19 was:

‘I want to raise my prices, but I’m too scared. What do I do?’

If you have an offering and you’re not sure how to price it, or if you have a price and you think it may be too low - THIS IS THE EPISODE FOR YOU.

THINGS YOU’LL LEARN:

How to identify the value of your offering
How to put yourself in your ideal clients shoes
How to find clarity on what your ideal client would be willing to pay
A live example of how *I* discovered the price for The School of Killer Impressions (which is NOW LIVE - EEEK!)

Take a listen & when you’re done please comment and let me know what you think!

xoxo Alex

P.S. I can’t believe I’m saying this but - The School of Killer Impressions (www.killerimpressions.com) is open for registration! WOOHOO! If it feels right, register today and join this magical 8 week experience and watch it act as a catalyst for you and your business! I hope to see you there ;)

#044 – How I Manifested $100,000 Jan 14, 2019

Up until today, the audios you are about to listen to have remained private since their recording last January 2018.

What’s extraordinary about this, is that I recorded these two audios BEFORE the Gram Slam launch. I felt compelled to record them because I knew that the energetic process of creating a mindset for success is JUST AS IMPORTANT as the strategy.

Due to the practices outlined in this episode #44, I was able to manifest $100,000 in my business. If you want to learn exactly what I did, make sure to listen all the way through.

When you’re done, be sure to take 3 minutes to leave a review on our iTunes podcast page! With love,

xoxo Alex

Things You'll Learn:- The story of how I went from $5k in the bank to $106k in a period of 10 days - An actual audio recording of me “live-manifesting” $100,000 - How I was able to create a mental and energetic state that supported me in the creation of one of my most successful launches to date.

#043 - VULNERABILITY ALERT: 2018 Big Wins & Lessons Learned Jan 07, 2019

People are obsessed with New Year's resolutions, but something that matters just as much is Old Year reflections. In other words: looking back at the past year and reflecting on what you experienced in life and business. What went right? What went wrong? What lessons did you learn? How did you grow as an individual?

In Episode 43 I take you behind-the-scenes of my own personal 2018 reflections.

To me, this episode felt vulnerable to record. I shared things I have *never* shared publicly before. Things that I know people could judge me for.

But as we lean into 2019, one thing I’m holding onto from 2018 is how I’ve opened up and shared my truth with you in each and every single one of these episodes.

So grab a hot cup of tea, snuggle up, and take a listen to how my year of 2018 went.

And when you’re done - do your own reflection of 2018. Look back at old texts, your Instagram feed, old photos in your phone, your notebooks, your Notes app … search all of the places you’ve been digitally present, and see what comes up for you.

Reflection on the year past is such a POWERFUL WAY to start off the New Year. So I invite you to jump in.

I love you all and deeply appreciate being on this journey together.

#042 - Money Mindset with Denise Duffield-Thomas Dec 17, 2018

Today we hear from Denise Duffield-Thomas, a money mindset mentor for the new wave of entrepreneurs. We speak about how she helps women create wealth through her mindset courses and practical wisdom on releasing money blocks. We also talk about how she built her million dollar business while managing being a mom.

Show Notes:

Introduction to Denise Duffield-Thomas
How being intentional with what you do enables you to keep your life unloaded
Being an entrepreneur is all about mindset
Debunking money mindset beliefs
- You have to work hard to make money
- Feeling guilty making money off of people's problems
How to overcome your money mindset blocks
Without a healthy mindset, you are really going to be struggling
Tracking your money is a great habit to manage where you are and where you are going
Practices you can use to keep a healthy money mindset
- Emotional Healing Technique (also known as tapping)
How Denise is starting an honest conversation about parenting and entrepreneurship
Setting boundaries in your life is important
Juggling being a mom and an entrepreneur and what that means today
Why it is important to find your path of least resistance
Your money is not who you are. It is just money.

#041 - 8 Tips for Overcoming Procrastination & Finding Flow & Momentum in Your Work Dec 10, 2018

I’ve been traveling non-stop for the past few months. From South Africa; to Savannah, Georgia; Orlando, Florida; to the United Kingdom - and now here I am, writing you from The Netherlands.

I’ve been traveling a lot, and have had a lot of inspiration from my environment. But one of the things I’m most proud of having transformed over the last few months is my work ethic.

I’ve always been a procrastinator. Ever since I was in school. I used to do the majority of my big projects at the last minute. I spoke to a teacher about it once and they hinted that maybe that’s just how I work best: when I have the pressure of a deadline looming.

And I believed that for a long time.

But over the past few months I’ve been training myself to overcome my procrastinating ways. And although I still have a long way to go, I’m proud of how far I’ve come so far. It’s something I’ve been deeply appreciating about myself these days, and so I wanted to share the shifts in mindset for me that have made all the difference, so that hopefully they can make all the difference for you too.

#40 - How To Do Good Work, Be Yourself & Trust Your Gut with Sian Richardson Dec 03, 2018

Follow your heart. Sian did and it took her for a ride of a lifetime across the globe. A talented graphic designer and photographer hailing from New Zealand, Sian Richardson wasn’t content with the life of a 9-to-5 job. She needed happiness infused with success—so she decided to explore her options. Her search took her across the vast habitats of Australia and eventually to Canada, blogging her lifestyle and travels all the while freelancing.

Inspired by her work in Graphic Design and Photography, Sian started her business helping clients find their brand identity which eventually led to starting her very own online magazine called “The Unmistakable Effect”.

Discover Sian’s business successes and struggles; how she connects with her audience, her tips on staying true to herself and above all, exploring all her options every single day.

3 Key Points:

Transitioning to be an entrepreneur can be a gradual shift.
Being in tune with yourself and what you want can help you make life and business choices that are the best for you.
Good marketing strategy isn't strategy at all. Create value-adding content and it will market itself.

#039 - The Secret to Creating Internal & External Environments That Cause You to Thrive Nov 26, 2018

We all know that the growth of any seed depends largely on its environment.

But how much care do you give to your own environment? How consciously do you cultivate your own environment for success?

#038 - Behind the Scenes of the Publishing World with Cara Alwill Leyba Nov 19, 2018

In the 38th episode, we welcome Cara Alwill Leyba, best selling author, master life coach, and creator of The Champagne Diet blog. I love her because she encourages women to live their most effervescent lives, celebrate themselves every day, and make their happiness a priority. In this episode she shares how she found her passion life and developed the followers that make her successful today, she talks all about the behind the scenes of the publishing world, and she shares some advice for up and coming authors that you won't want to miss.

3 Key Points:

Sometimes finding your path means moving in the direction of your passions without seeing the clear path.
The modern day publisher is based on having a following.
The best way to build your following is to be authentic.

#037 - Inspiration from Ariana Grande to Get Over Imposter Syndrome Nov 12, 2018

Believe it or not, there was a time when I used to feel like the biggest fraud. Today I’m an online business coach, but I first started my career as a photographer. I remember on my first few shoots I would show up full of nerves, wondering if I was worthy of being on the shoot, wondering if I’d know how to pose my client, or how to overcome the awkward silences. I look back now and know that I was suffering from something called ‘imposter syndrome’. When you’re first getting started with *anything* in life, it can be very common to feel this sense of unease, as though you haven’t fully proven yourself to be worthy of whatever it is that you’re doing. Well today I’ve got some advice on Imposter Syndrome for you, all inspired by pop princess Ariana Grande. I hope it inspires you as much as it did me.

#036 - How to Create a Successful YouTube Channel with Erin May Henry Nov 08, 2018

In the 36th episode, we welcome Erin May Henry, an Australian YouTuber, Podcast and Personal Branding Strategist. She shares how she grew her following over Youtube and how she has gotten to where she is today by casting aside the traditional 9-5 and finding freedom by working for herself.

In This Episode, You'll Learn:

How to balance the business between strategy and creativity
Why Erin doesn't focus on educational strategies on Youtube
How Erin increased her subscribers by 7,000 in days
How to be a thought leader in your industry
Three big pieces of advice for starting a Youtube show
How much content you need to create to be successful
& much more

#035 – Meeting Richard Branson & My South African Adventure Nov 05, 2018

Today on the podcast Alex reflects on her recent trip to South Africa. She goes into depth on why she is there, what she's learned so far, and the importance of surrounding yourself with like minded people. You’ll hear her story about meeting Richard Branson and the insights she got from it. If you want to hear about the behind the scenes of her trip, this episode is for you.

In this Episode, You'll Learn:

Her daily gratitude practice.
Why she has decided to stop putting herself last.
Why you should stop taking advice from people in your life who have never run a business.
Her thoughts on the loneliness that comes from running a virtual business.
What it was like to meet Richard Branson.
What she learned from her once in a lifetime experience of an African Safari.
& much more.

#034 - The Path to Discovering Yourself & Your Business with Lana Shlafer Nov 01, 2018

In today's episode, I welcome Lana Shlafer, Mindset and LOA expert featured on NPR and TVOne. Lana helps those who are ready to turn pain to gain, manifest miracles and master their lives. With an all encompassing background as an Investment banker, Certified Yoga Teacher and Personal Training, it is fitting that Lana finds her passion project within Coaching. Lana shares the peaks and troughs on her path to self-discovery, and ultimately, her own business.

3 Key Points

Working for yourself can be freeing and fear-filled at the same time.
The path to discovering yourself and your business is not straight nor is it one size fits all
At the end of the day in business and life, the relationship that matters most is the one you have with yourself. If you can understand you inner-workings, you can build a life you love.

#033 - Overcoming Overwhelm & 3 Major Launch Lessons Oct 29, 2018

If you ever feel so overwhelmed with life that all you want to do is cocoon into your bed, then this episode is for you. I not only share my top tip for overcoming overwhelm, I also share why I believe this launch of Gram Slam didn’t do as well as the previous. You know me, I’m always keeping it real. So if you’re looking for a real look into my life right now, this is it. Messy details and all.

In This Episode You'll Learn,

My top tip for overcoming overwhelm
Why I believe this launch of Gram Slam didn’t do as well as the previous
A mindset hack to always look on the bright side
Why entrepreneurship often feels lonely
How excited I am for my South Africa trip

#032 - Alex Wolf, The Creator of Boss Babe, On How To Creatively Express Yourself Online Oct 25, 2018

During the 32nd episode of On Purpose, host Alex Beadon, sits down with Alex Wolf, the original founder of Boss Babe, to discuss what it takes to become a marketing prowess and social media success. The two discuss the direction of direct consumer marketing and how people can form a brand that makes a difference.

Three Key Points:

Social media is a powerful tool when it comes to creating your brand and marketing your business, but followers aren't a paycheck.
Online marketing through social media isn’t much more than finding your personal brand, sharing authentically, and building trust with your followers.
The massive increase of ads in the online space could be affecting us negatively.

#031 - Behind The Scenes of my $50,000+ Launch of Gram Slam, My Online Course Oct 22, 2018

In this episode you’ll learn:

What it was like coping with the massive success of my free challenge
How I set my sales goals
Whether or not I hit my sales goals
Mindset advice for a launch
Going live every day & if it’s really worth it during a launch

This episode focuses on the immediate aftermath of an intense two weeks of launching Gram Slam, my online course on Instagram Stories, into the world. I vulnerably share many of the high-value mindset practices that have gotten me to where I am today, along with a deep-dive into what it was like to have reached a level of success in my challenge that disabled me from having the ability to reply to each individual person as I would have liked to.

If you’re curious what it’s like behind-the-scenes of a $50,000+ launch of an online course from both an emotional, physical, and mindset perspective - then you’ll *love* this episode.

#030 - How Ashley Strommen Used Lyme Disease as a Catalyst to Start Her E-Commerce Business Oct 18, 2018

5 Things You'll Learn:

Why nurturing your personal brand is just as important as nurturing your business brand
Lessons about starting your own e-commerce businesses
Why nothing should ever stop you from going after your dreams
The importance of morning routines and how long they should take you
Why paying attention to your body and wellness helps your business
& so much more

In this episode, I speak to Ashley Strommen, co-founder of Sutra, a company that creates superfood lattes. While fighting for her life, she received her Nutritionist certification and began experimenting with natural healing techniques including using superfoods. That’s when she decided to create SUTRA’s beautiful Turmeric Latte and Cacao latte, and created a business to help people nourish their body. What I find so interesting about Ashley is that she turned her life’s greatest struggle into her life’s work and she’s a beautiful example of never giving up.

She shares her battle with Lyme Disease, her biggest challenges with her e-commerce business, why influencer marketing didn’t work for her company, and the marketing strategies that are working for her today.

This is On Purpose.

#029 - Social Media Is Optional Not Mandatory with Alexandra Franzen Oct 15, 2018

In This Episode You'll Learn:

How to be self aware enough to decide if social media is worth your time
The importance of having a high quality newsletter
How to balance creativity and business
Why Alexandra deleted all of her social media accounts
The unbelievable story of how her book came to life
& so much more

Alexandra Franzen is a freelancing copywriter and author who I’ve been following for years. I love her because she runs her own business in such a unique and individual way, she steers clear of social media and writes the best newsletters in the world. If you’ve ever wondered what having a newsletter can do for you .. this is a great one to listen to. Alex is a true artist and a beautiful human being on a mission to create meaning with her life.

Welcome to On Purpose.

#028 - How To Use A Podcast To Build Your Brand with Katie Dalebout Oct 11, 2018

In This Episode, You'll Learn: - How to juggle entrepreneurship with a full-time job - Revenue streams in the podcast world - How to grow your audience using podcasting - How to start a passion project that enhances your career - Reflections on Katie’s first online course - & so much more

Katie Dalebout is an author, podcaster, and what I like to call a professional curator. She’s the author of her book, Let It Out, has an awesome podcast called, Let It Out and is someone who I’m lucky enough to call a personal friend. She’s such a good example of someone who is tackling entrepreneurship in her own, unique, creative way, taking it at her own pace, and doing what feels right for her above all else. If you’ve been struggling with having a full-time job while juggling growing your brand and business, you’re gonna love this one.

#027 - How I Booked 2 Coaching Clients This Week & Created Momentum In My Launch Oct 08, 2018

5 Things You'll Learn In This Episode: - My process for booking coaching clients - Why you shouldn’t feel deflated if an ideal client doesn’t book you - The one thing to keep at the front of your mind when launching - How this is Alex’s most prepared-for launch - What Alex has let slip since being in launch mode Alex gears up for a big win! In this episode you’ll hear Alex bring you behind-the-scenes of one of the most important months of her year. As she gears up for the second launch of Gram Slam, she runs you through how she booked two coaching clients this week, and what she’s been doing to build momentum for her upcoming launch of Gram Slam! If you ever wonder what’s *really* going on for an online marketer right before a major launch, this is the episode for you! This is On Purpose.

#026 - How To Freelance for Brand-Name Clients with Andy Burgess Oct 04, 2018

In this Podcast, you’ll learn:

How to find your ideal client
Gaining confidence in your pricing
The importance of networking
Why quality content matters
& How personality can make or break your business

Since switching to vertical, his life has been on the up and up.

As an Internet filmmaker and storyteller, Andy Burgess’ career rise is as exciting as the content he makes. Starting off as a creator on Snapchat, Andy’s obsession with crafting vertically cinematic stories quickly gained attention from companies looking for quality content. After his Snapchat code was displayed in the heart of Times Square, New York, his exposure has blown up exponentially which has allowed him to work with some of the biggest brands in the world and fulfill his dreams of traveling all at the same time.

Learn how Andy strategically carved out a name for himself, his approach to getting handsomely paid and why he thinks it is important to carefully choose who you do work for.

“...If a brand cannot afford my rate at the moment, then it is probably not the right brand to be working with…”

This is On Purpose.

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