OMD Signals

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Latest Episodes:

What is Community Marketing? And, How Does It Differ From Influencer Marketing? Aug 10, 2020

OMD Signals partners with Reddit to discuss the growth and value of community marketing for brands. The conversation differentiates community marketing from influencer marketing and looks at the enormous opportunity it brings advertisers seeking to meaningfully connect with the most engaged digital audiences. Reddit’s Chief Operating Officer, Jen Wong and OMD’s President and Chief Media Officer, George Manas discuss the topic. Andrew Abbott, Reddit’s Global Agency Lead for Omnicom Media Group moderates the conversation.

PepsiCo Strategic Partnership with Quibi Apr 03, 2020

Innovation in video? Yes it’s possible and now, more than ever. Kate Brady, Head of Media Partnerships & Innovation at PepsiCo North America discusses the Quibi and PepsiCo partnership. Quibi – short for “quick bites” – is the first premium, short-form video content mobile platform. Pre-order the app before the April 6, 2020 launch to get a 90-day free trial.

The Coronavirus and Global Economy – A Political Scientist’s Point-of-View Mar 27, 2020

Ian Bremmer, President and Founder of Eurasia Group discusses what the Coronavirus pandemic could mean for the Global Economy. Bremmer is an American political scientist specializing in U.S. foreign policy, states in transition, and global political risk. He is the president and founder of Eurasia Group, a political risk research and consulting firm in New York City and worldwide. Ian is a New York Times Best-selling author and frequent guest on CNN, BBC, Bloomberg, Fox News, and MSNBC.

Connected Objects and Big Data With Baracoda’s Thomas Serval Jan 11, 2020

Thomas Serval, Chairman and CEO of Baracoda, inventor, serial entrepreneur and winner of several CES awards sits down with OMD Signals to chat about the retail opportunities in the connected bathroom space. Serval discusses Baracoda's goals to find new and innovative ways to help consumers live better and healthier lives by producing connected objects that provide solutions in the fields of heath, well-being and safety. Serval reveals his experiences working in innovation with top companies and brands as a catalyst for growth and how to make their digital disruption products and technologies accessible to all.

Redefining The Future Of Entertainment News With LIT's Adrian Woolfe and Jeannine Shao Collins Jan 10, 2020

OMD Signals chats about the future of entertainment news with Adrian Woolfe, Co-Founder & CEO from LIT and Jeannine Shao Collins their Head of Brand Partnerships to discuss the launch of the world's first LIVE international entertainment news network. LIT strives to redefine entertainment and become a destination that curates and aggregates the most relevant news in real time. Adrian and Jeannine discuss their innovative strategy and opportunities for brands to integrate and understand what’s trending in entertainment.

Tom Emrich, AR/VR Expert Shares His Top 10 Innovation Trends from CES 2020 Jan 08, 2020

Tom Emrich, VP of Product at 8th Wall is recognized as one of the most influential people in augmented reality, virtual reality and wearable technology. Tom reveals to OMD Signals his top 10 innovations in the AR/VR space he sees emerging from CES for brands and agencies.

The Future of 5G with Verizon Media's Tony Gemma Jan 08, 2020

What is 5G and how will it impact our lives? Tony Gemma, Head of Global Ad Creative Technology & Innovation at Verizon Media joins us on OMD Signals from CES to discuss the latest in 5G, key insights and its impact on future brand growth.

OMD Signals Jan 07, 2020

Podcasting from forward thinking global industry events, OMD Signals podcast will feature interviews from the world’s top innovators, thought leaders, and disruptors; to help find patterns, shifts and discontinuities that provide insight to determine new areas for client growth. All to stay ahead of the pace of innovation and makeBetter. Decisions. Faster.

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