Show notes
This week, with Zac still MIA, Scott Walsh fills in for a record 7th time! (and the second longest Aftershow ever!)
This week, Scott dives deep into the power of email marketing for content creators, sharing insights on building high-quality email lists, leveraging lead generators (like free e-books and tool guides), and achieving impressive conversion rates. He explains how to "groom" an email list to ensure high open rates and avoid spam folders, emphasizing the importance of providing value and maintaining a personal touch in emails.
The conversation also touches on the evolution of YouTube as a platform, the increasing use of QR codes in videos for calls to action, and the benefits of creating evergreen digital products like courses. Scott shares his process for scripting courses and how diversified income streams reduce stress for content creators. As we round out the hour, the hosts commiserate over the ever-growing expenses of running a small business, from subscriptions to insurance.
Tune in for valuable tips on growing your online presence and managing the business side of content creation!
Got a question that you want us to answer? Send us an email at offthecutpodcast@gmail.com
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Aftershow
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https://www.patreon.com/offthecutpodcast
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Hang Out with Us
Watch the live stream of the podcast on YouTube!
https://www.youtube.com/channel/UCcRJPIp6OaffQtvCZ2AtWWQ
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Pick Up Some Merch!
Windbreaker - https://www.spencleydesignco.com
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Follow Zac
Instagram - https://www.instagram.com/zacbuilds
YouTube - https://www.youtube.com/c/@ZacBuilds
TikTok - https://www.tiktok.com/@zacbuilds
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Follow Eric
Instagram - https://www.instagram.com/spencleydesignco
YouTube - https://youtube.com/@spencleydesignco
TikTok - https://www.tiktok.com/@spencleydesignco
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Follow Deric
@PecanTreeDesign everywhere
https://linktr.ee/pecantreedesign
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Shoutout to:
KM Tools for sponsoring the show! Check out everything they have to offer at KMTools.com kmtools.com/SPENCLEYDESIGNCO
And WTB Woodworking, our newest sponsor! Check out the giveaway over here:https://www.wtbwoodworking.com/giveaway
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